Share of Clicks for top 10 UK Retail Toys and Games brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| lego.com | 17.69 |
| amazon.co.uk | 10.25 |
| argos.co.uk | 9.46 |
| ebay.co.uk | 3.04 |
| disneystore.co.uk | 2.82 |
| smythstoys.com | 2.35 |
| cardfactory.co.uk | 2.11 |
| my1styears.com | 1.85 |
| johnlewis.com | 1.83 |
| nintendo.co.uk | 1.82 |
| others | 46.78 |
- lego.com - 17.69%
- amazon.co.uk - 10.25%
- argos.co.uk - 9.46%
- ebay.co.uk - 3.04%
- disneystore.co.uk - 2.82%
- smythstoys.com - 2.35%
- cardfactory.co.uk - 2.11%
- my1styears.com - 1.85%
- johnlewis.com - 1.83%
- nintendo.co.uk - 1.82%
- others - 46.78%
Copyright © Adthena. All rights reserved.
In the retail toys and games sector, ‘lego.com’ leads with 17.69% click share, followed by ‘amazon.co.uk’ at 10.25%. ‘Others’ dominate with 46.78%, highlighting diverse competition.
Share of Spend for the top 10 UK Retail Toys and Games brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | argos.co.uk | amazon.co.uk | lego.com | disneystore.co.uk | ebay.co.uk | temu.com | nintendo.co.uk | etsy.com | my1styears.com | johnlewis.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/01/01 | 10.75% | 5.48% | 10.62% | 3.01% | 4.42% | 3.74% | 0.42% | 2.11% | 1.25% | 2.12% |
| 2026/01/02 | 11.14% | 8.67% | 8.86% | 2.78% | 4.56% | 4.33% | 1.54% | 2.22% | 1.02% | 2% |
| 2026/01/03 | 10.81% | 10.25% | 10.27% | 2.23% | 4.37% | 3.5% | 1.55% | 2.14% | 0.94% | 2.06% |
| 2026/01/04 | 10.49% | 9.67% | 8.94% | 2.19% | 4.81% | 3.97% | 2.1% | 2.25% | 1.37% | 2.4% |
| 2026/01/05 | 11.33% | 9.7% | 9.58% | 2.02% | 3.73% | 3.54% | 0.81% | 2.62% | 1.12% | 2.15% |
| 2026/01/06 | 8.61% | 8.4% | 9.55% | 2.72% | 2.87% | 3.01% | 1.67% | 2.42% | 1.82% | 1.99% |
| 2026/01/07 | 10.42% | 4.46% | 22.88% | 2.97% | 3.06% | 2.53% | 0.95% | 1.82% | 1.26% | 1.79% |
| 2026/01/08 | 9.45% | 8.21% | 6.79% | 4.22% | 3.87% | 3.23% | 1.85% | 2.01% | 1.99% | 2.47% |
| 2026/01/09 | 7.73% | 8.16% | 8.67% | 3.12% | 4.19% | 1.65% | 2.98% | 1.97% | 1.8% | 2.56% |
| 2026/01/10 | 7.28% | 8.7% | 7.74% | 1.8% | 4.6% | 2.47% | 2.94% | 2.84% | 1.91% | 1.56% |
| 2026/01/11 | 8.19% | 7.24% | 9.2% | 2.78% | 4.22% | 2.99% | 2.48% | 2.55% | 1.79% | 1.38% |
| 2026/01/12 | 8.48% | 8.68% | 7.92% | 2.68% | 4.07% | 2.68% | 2.25% | 1.95% | 1.82% | 1.57% |
| 2026/01/13 | 6.62% | 11.29% | 8.35% | 2.3% | 3.5% | 2.33% | 1.95% | 2.03% | 1.9% | 1.72% |
| 2026/01/14 | 6.63% | 10.09% | 9.11% | 3.37% | 2.53% | 1.25% | 2.08% | 1.56% | 2.34% | 1.42% |
| 2026/01/15 | 6.59% | 11.76% | 7% | 2.85% | 2.87% | 1.35% | 1.1% | 1.63% | 1.8% | 1.55% |
| 2026/01/16 | 7.69% | 8.11% | 8.62% | 3.13% | 4.17% | 1.67% | 2.96% | 1.96% | 1.79% | 2.54% |
| 2026/01/17 | 6.25% | 10.21% | 6.37% | 3.7% | 2.84% | 1.58% | 1.3% | 1.85% | 1.85% | 1.55% |
| 2026/01/18 | 6.14% | 11.23% | 7.02% | 2.55% | 2.73% | 1.64% | 1.1% | 1.94% | 1.84% | 1.85% |
| 2026/01/19 | 5.94% | 12.18% | 6.55% | 2.05% | 2.62% | 2.02% | 1.27% | 2.41% | 2.32% | 2.46% |
| 2026/01/20 | 4.55% | 11.67% | 6.95% | 1.69% | 3.44% | 1.67% | 0.91% | 2.05% | 1.91% | 3.68% |
| 2026/01/21 | 5.27% | 6.96% | 6.28% | 3.64% | 2.15% | 1.84% | 1.09% | 1.61% | 2.88% | 3.85% |
| 2026/01/22 | 5.73% | 7.07% | 5.81% | 3.25% | 1.44% | 1.35% | 1.14% | 1% | 2.02% | 4.63% |
| 2026/01/23 | 5.33% | 7.67% | 7.59% | 2.28% | 1.75% | 1.74% | 1.15% | 1.44% | 2.1% | 4.66% |
| 2026/01/24 | 7.68% | 6.26% | 8.24% | 3.57% | 2.26% | 1.88% | 1.69% | 1.98% | 1.73% | 1.6% |
| 2026/01/25 | 6.25% | 6.45% | 8.2% | 3.64% | 1.91% | 1.27% | 1.62% | 1.21% | 2.28% | 1.26% |
| 2026/01/26 | 7.68% | 7.39% | 8.43% | 3.35% | 3.29% | 2.3% | 1.45% | 2.15% | 2.38% | 1.46% |
| 2026/01/27 | 9.19% | 7.79% | 6.08% | 3.19% | 2.32% | 2.62% | 1.49% | 2.21% | 2.38% | 3.76% |
| 2026/01/28 | 10.06% | 7.69% | 5.09% | 2.02% | 2.35% | 2.01% | 1.57% | 1.62% | 2.25% | 3.23% |
| 2026/01/29 | 9.46% | 7.5% | 6.03% | 1.81% | 2.47% | 1.73% | 1.86% | 1.83% | 2.53% | 2.25% |
| 2026/01/30 | 12.18% | 7.97% | 4.85% | 1.95% | 2.44% | 2.39% | 1.83% | 1.56% | 2.32% | 1.37% |
| 2026/01/31 | 13.21% | 8.28% | 4.85% | 4.22% | 2.84% | 2.68% | 2.17% | 2.02% | 1.36% | 1.32% |
- argos.co.uk
- amazon.co.uk
- lego.com
- disneystore.co.uk
- ebay.co.uk
- temu.com
- nintendo.co.uk
- etsy.com
- my1styears.com
- johnlewis.com
Copyright © Adthena. All rights reserved.
Argos.co.uk’s PPC spend fluctuated, peaking at 13.21% on January 31. Amazon.co.uk saw a steady rise, ending at 8.28%. Lego.com experienced a significant drop, closing at 4.85%. Disneystore.co.uk’s spend varied, finishing at 4.22%.
Competitor Count for UK Retail Toys and Games
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/01/01 | 1062 |
| 2026/01/02 | 1088 |
| 2026/01/03 | 1086 |
| 2026/01/04 | 1085 |
| 2026/01/05 | 1136 |
| 2026/01/06 | 1121 |
| 2026/01/07 | 1121 |
| 2026/01/08 | 1077 |
| 2026/01/09 | 1073 |
| 2026/01/10 | 1127 |
| 2026/01/11 | 1105 |
| 2026/01/12 | 1043 |
| 2026/01/13 | 1164 |
| 2026/01/14 | 1099 |
| 2026/01/15 | 1104 |
| 2026/01/16 | 1073 |
| 2026/01/17 | 1021 |
| 2026/01/18 | 1086 |
| 2026/01/19 | 1072 |
| 2026/01/20 | 1133 |
| 2026/01/21 | 1024 |
| 2026/01/22 | 917 |
| 2026/01/23 | 919 |
| 2026/01/24 | 888 |
| 2026/01/25 | 892 |
| 2026/01/26 | 996 |
| 2026/01/27 | 1030 |
| 2026/01/28 | 996 |
| 2026/01/29 | 1028 |
| 2026/01/30 | 1027 |
| 2026/01/31 | 998 |
Copyright © Adthena. All rights reserved.
January began with 1,062 advertisers, peaking at 1,164 mid-month. A decline followed, ending with 998 advertisers.
