Share of Clicks for top 10 UK Retail Toys and Games brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| argos.co.uk | 14.65 |
| lego.com | 8.75 |
| amazon.co.uk | 7.84 |
| ebay.co.uk | 4.8 |
| etsy.com | 3.9 |
| smythstoys.com | 2.67 |
| temu.com | 2.21 |
| my1styears.com | 2.07 |
| outdoortoys.com | 2.04 |
| disneystore.co.uk | 2.01 |
| others | 49.06 |
- argos.co.uk - 14.65%
- lego.com - 8.75%
- amazon.co.uk - 7.84%
- ebay.co.uk - 4.8%
- etsy.com - 3.9%
- smythstoys.com - 2.67%
- temu.com - 2.21%
- my1styears.com - 2.07%
- outdoortoys.com - 2.04%
- disneystore.co.uk - 2.01%
- others - 49.06%
Copyright © Adthena. All rights reserved.
In the toy and games PPC landscape, Argos leads with 14.65% click share, followed by Lego at 8.75%. Amazon and eBay trail, while ‘others’ dominate with 49.06%.
Share of Spend for the top 10 UK Retail Toys and Games brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | argos.co.uk | etsy.com | ebay.co.uk | amazon.co.uk | temu.com | lego.com | moonpig.com | outdoortoys.com | tptoys.com | my1styears.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/05/01 | 9.73% | 1.57% | 2.25% | 6.61% | 1.62% | 17.44% | 0.89% | 2.41% | 1.6% | 2.13% |
| 2026/05/02 | 11.78% | 1.91% | 2.97% | 7.11% | 2.4% | 10.21% | 1.04% | 2.05% | 1.55% | 2.49% |
| 2026/05/03 | 9.29% | 2.52% | 3.18% | 6.9% | 3.33% | 9.14% | 0.89% | 1.95% | 1.35% | 2.84% |
| 2026/05/04 | 9.5% | 3.41% | 3.67% | 7.52% | 2.22% | 7.57% | 1.66% | 1.89% | 1.47% | 3.52% |
| 2026/05/05 | 8.26% | 2.32% | 3.61% | 10.01% | 2.44% | 8.32% | 0.86% | 3.09% | 1.34% | 3.29% |
| 2026/05/06 | 9.15% | 1.85% | 3.61% | 9.29% | 2.71% | 11.21% | 0.82% | 2.49% | 1.28% | 2.97% |
| 2026/05/07 | 8.9% | 2.6% | 3.2% | 8.61% | 3.12% | 6.86% | 1.02% | 2.61% | 1.5% | 2.77% |
| 2026/05/08 | 8.48% | 1.87% | 3.19% | 7.91% | 2.72% | 6.94% | 1.36% | 2.69% | 1.8% | 3.44% |
| 2026/05/09 | 8.68% | 1.99% | 3.52% | 7.45% | 3.21% | 4.61% | 0.92% | 2.53% | 1.64% | 2.43% |
| 2026/05/10 | 8.53% | 2.59% | 5.59% | 8.7% | 4.42% | 5.46% | 1.6% | 2.77% | 1.72% | 2.86% |
| 2026/05/11 | 9.21% | 6.05% | 5.6% | 6.37% | 3.33% | 3.21% | 2.75% | 4.08% | 1.73% | 2.55% |
| 2026/05/12 | 8.72% | 6.33% | 4.44% | 6.32% | 2.78% | 3.25% | 2.92% | 3.81% | 1.81% | 2.71% |
| 2026/05/13 | 8.08% | 5.2% | 4.85% | 6.61% | 2.51% | 3.28% | 2.04% | 2.67% | 2.01% | 2.62% |
| 2026/05/14 | 7.4% | 5.83% | 4.72% | 6.77% | 3.13% | 3.77% | 2.35% | 2.73% | 2.15% | 3.09% |
| 2026/05/15 | 8.45% | 1.87% | 3.18% | 7.88% | 2.71% | 6.93% | 1.36% | 2.68% | 1.79% | 3.42% |
| 2026/05/16 | 10.17% | 6.74% | 5.17% | 6% | 3.17% | 2.71% | 2.13% | 2.9% | 1.74% | 2.04% |
| 2026/05/17 | 8.86% | 6.97% | 5.98% | 6.14% | 3.26% | 2.63% | 2.05% | 2.88% | 1.98% | 2.41% |
| 2026/05/18 | 9.04% | 6.87% | 5.2% | 6.31% | 2.56% | 2.69% | 2.13% | 3.44% | 2.04% | 2.32% |
| 2026/05/19 | 11.51% | 6.44% | 6.09% | 7.12% | 3.13% | 2.6% | 1.94% | 2.62% | 2% | 2.59% |
| 2026/05/20 | 12.16% | 6.35% | 5.46% | 7.23% | 2.89% | 3.37% | 1.97% | 2.77% | 2.4% | 2.57% |
| 2026/05/21 | 10.83% | 5.92% | 5.66% | 5.71% | 3.62% | 3.54% | 2.53% | 3.34% | 2.56% | 2.14% |
| 2026/05/22 | 11.83% | 6.42% | 4.69% | 5.08% | 3.62% | 3.44% | 2.31% | 3.08% | 2.36% | 1.98% |
| 2026/05/23 | 11.57% | 5.95% | 5.09% | 5.33% | 4.13% | 3.43% | 1.8% | 3.39% | 2.41% | 2.12% |
| 2026/05/24 | 10.58% | 4.89% | 5.93% | 5.09% | 3.7% | 3.83% | 2.19% | 2.9% | 2.25% | 2.38% |
| 2026/05/25 | 12.23% | 5.7% | 5.57% | 4.58% | 3.41% | 4.08% | 1.9% | 2.42% | 2.1% | 2.51% |
| 2026/05/26 | 11.62% | 6.58% | 5.25% | 3.87% | 2.95% | 3.97% | 2.56% | 1.92% | 1.85% | 2% |
| 2026/05/27 | 12.95% | 6.69% | 5.3% | 3.85% | 3.4% | 3.02% | 2.8% | 2.22% | 2.04% | 2% |
| 2026/05/28 | 15.32% | 5.95% | 4.91% | 3.86% | 2.99% | 3.13% | 2.92% | 2.54% | 2.27% | 1.87% |
| 2026/05/29 | 18.83% | 5.79% | 4.59% | 3.88% | 4.08% | 2.76% | 2.2% | 2.32% | 1.73% | 1.51% |
| 2026/05/30 | 20.7% | 7.95% | 4.98% | 3.77% | 3.86% | 2.66% | 2.19% | 1.79% | 1.62% | 1.7% |
| 2026/05/31 | 19.24% | 7.61% | 5.25% | 3.86% | 3.57% | 2.93% | 2.87% | 1.84% | 1.67% | 1.5% |
- argos.co.uk
- etsy.com
- ebay.co.uk
- amazon.co.uk
- temu.com
- lego.com
- moonpig.com
- outdoortoys.com
- tptoys.com
- my1styears.com
Copyright © Adthena. All rights reserved.
Argos.co.uk’s PPC spend surged in May, peaking at 20.70 on the 30th. Etsy.com and eBay.co.uk showed steady growth, while Amazon.co.uk’s spend declined. Lego.com and Moonpig.com fluctuated, ending lower.
Competitor Count for UK Retail Toys and Games
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/05/01 | 994 |
| 2026/05/02 | 873 |
| 2026/05/03 | 855 |
| 2026/05/04 | 951 |
| 2026/05/05 | 1017 |
| 2026/05/06 | 1030 |
| 2026/05/07 | 1075 |
| 2026/05/08 | 1079 |
| 2026/05/09 | 1005 |
| 2026/05/10 | 955 |
| 2026/05/11 | 1193 |
| 2026/05/12 | 1317 |
| 2026/05/13 | 1241 |
| 2026/05/14 | 1248 |
| 2026/05/15 | 1079 |
| 2026/05/16 | 1272 |
| 2026/05/17 | 1290 |
| 2026/05/18 | 1299 |
| 2026/05/19 | 1309 |
| 2026/05/20 | 1327 |
| 2026/05/21 | 1322 |
| 2026/05/22 | 1345 |
| 2026/05/23 | 1356 |
| 2026/05/24 | 1346 |
| 2026/05/25 | 1394 |
| 2026/05/26 | 1432 |
| 2026/05/27 | 1403 |
| 2026/05/28 | 1417 |
| 2026/05/29 | 1399 |
| 2026/05/30 | 1388 |
| 2026/05/31 | 1388 |
Copyright © Adthena. All rights reserved.
May began with 994 advertisers, dipping to 855 by May 3. A steady climb followed, peaking at 1,432 on May 26. The month concluded with 1,388 advertisers, showcasing a significant increase.
