Share of Clicks for top 10 UK Retail Toys and Games brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| lego.com | 25.71 |
| argos.co.uk | 8.32 |
| amazon.co.uk | 6.18 |
| pokemoncenter.com | 4.37 |
| ebay.co.uk | 2.96 |
| disneystore.co.uk | 2.94 |
| smythstoys.com | 2.49 |
| johnlewis.com | 2.21 |
| etsy.com | 1.97 |
| temu.com | 1.88 |
| others | 40.97 |
- lego.com - 25.71%
- argos.co.uk - 8.32%
- amazon.co.uk - 6.18%
- pokemoncenter.com - 4.37%
- ebay.co.uk - 2.96%
- disneystore.co.uk - 2.94%
- smythstoys.com - 2.49%
- johnlewis.com - 2.21%
- etsy.com - 1.97%
- temu.com - 1.88%
- others - 40.97%
Copyright © Adthena. All rights reserved.
Lego.com dominates with 25.71% click share, while Argos.co.uk follows at 8.32%. Amazon.co.uk holds 6.18%, and others collectively capture 40.97%.
Share of Spend for the top 10 UK Retail Toys and Games brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | lego.com | argos.co.uk | amazon.co.uk | ebay.co.uk | temu.com | outdoortoys.com | johnlewis.com | etsy.com | my1styears.com | disneystore.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/09/01 | 13.4% | 8.34% | 5.56% | 2.81% | 2.8% | 3.49% | 3.07% | 2.36% | 1.62% | 1.46% |
| 2026/09/02 | 11.19% | 8.8% | 5.92% | 3.25% | 3.44% | 2.61% | 3.27% | 2.78% | 2.31% | 1.73% |
| 2026/09/03 | 11.28% | 6.93% | 6.11% | 2.79% | 3.39% | 4.14% | 2.77% | 3.01% | 2.06% | 1.1% |
| 2026/09/04 | 11.66% | 6.02% | 6.47% | 3.33% | 4% | 2.42% | 2.66% | 3.64% | 1.83% | 1.13% |
| 2026/09/05 | 9.7% | 6.6% | 6.4% | 3.07% | 4.12% | 2.43% | 3.04% | 5.01% | 1.95% | 1.31% |
| 2026/09/06 | 9.52% | 5.39% | 6.82% | 3.62% | 4.33% | 3.76% | 3.03% | 4.23% | 1.67% | 1.42% |
| 2026/09/07 | 10.37% | 6.14% | 6.88% | 3.3% | 3.46% | 2.88% | 3.01% | 5.17% | 1.85% | 1.91% |
| 2026/09/08 | 11.92% | 5.97% | 6.05% | 3.12% | 3.68% | 2.52% | 3.11% | 4.81% | 1.78% | 1.45% |
| 2026/09/09 | 12.4% | 6.06% | 6.13% | 3.6% | 4% | 2.57% | 3.39% | 4.7% | 1.67% | 1.42% |
| 2026/09/10 | 11.33% | 6.68% | 6.11% | 2.93% | 3.23% | 2.53% | 3.24% | 4.85% | 2.36% | 1.62% |
| 2026/09/11 | 11.68% | 6.88% | 4.86% | 3.38% | 2.43% | 1.79% | 2.88% | 4.1% | 2.46% | 1.43% |
| 2026/09/12 | 10.63% | 7.77% | 6.24% | 3.31% | 3.27% | 2.52% | 2.8% | 3.57% | 1.91% | 2.02% |
| 2026/09/13 | 11.17% | 8.74% | 5.47% | 3.2% | 1.96% | 2.81% | 2.75% | 3.41% | 1.61% | 1.22% |
| 2026/09/14 | 12.56% | 8.86% | 5.49% | 3.44% | 2.38% | 2.12% | 2.87% | 3.22% | 2.18% | 1.24% |
| 2026/09/15 | 10.99% | 8.07% | 6.32% | 3.36% | 2.87% | 2.22% | 2.71% | 3.85% | 1.95% | 1.48% |
| 2026/09/16 | 11.94% | 7.44% | 6.42% | 3.64% | 2.67% | 2.12% | 2.67% | 3.22% | 2.35% | 1.85% |
| 2026/09/17 | 11.21% | 9.25% | 5.19% | 3.53% | 1.91% | 1.93% | 2.32% | 2.5% | 3.1% | 1.27% |
| 2026/09/18 | 11.25% | 9.27% | 5.15% | 3.48% | 1.76% | 1.85% | 2.24% | 2.54% | 3.04% | 1.9% |
| 2026/09/19 | 10.18% | 9.43% | 5.16% | 4.8% | 2.05% | 1.91% | 2.28% | 3.14% | 3.15% | 1.82% |
| 2026/09/20 | 9.06% | 9.24% | 5.27% | 5.72% | 2.62% | 2.06% | 2.83% | 2.98% | 2.86% | 1.65% |
| 2026/09/21 | 9.58% | 8.8% | 5.36% | 4.78% | 2.7% | 2.51% | 3.01% | 3.22% | 2.97% | 2.47% |
| 2026/09/22 | 10.1% | 9.08% | 5.62% | 4.68% | 2.28% | 2.35% | 2.93% | 2.72% | 2.92% | 2.67% |
| 2026/09/23 | 12.19% | 7.67% | 4.92% | 5.04% | 2.42% | 2.82% | 2.88% | 2.63% | 2.68% | 2.33% |
| 2026/09/24 | 18.04% | 7.03% | 4.7% | 4.45% | 2.64% | 3.67% | 3.06% | 2.69% | 2.43% | 2.2% |
| 2026/09/25 | 20.35% | 6.83% | 4.46% | 3.4% | 2.46% | 2.6% | 2.78% | 2.68% | 2.34% | 2.29% |
| 2026/09/26 | 19.41% | 6.8% | 4.25% | 3.77% | 2.53% | 3.54% | 2.89% | 2.49% | 2.23% | 2.04% |
| 2026/09/27 | 19.85% | 7.09% | 4.2% | 3.43% | 2.92% | 3.56% | 2.9% | 2.54% | 2.1% | 2.33% |
| 2026/09/28 | 21.24% | 6.9% | 4.22% | 3.22% | 2.95% | 3.07% | 2.93% | 2.48% | 1.83% | 2.49% |
| 2026/09/29 | 20.45% | 8.09% | 4.78% | 4.04% | 4.25% | 3.38% | 2.41% | 2.47% | 1.87% | 1.7% |
| 2026/09/30 | 20.91% | 8.23% | 4.91% | 4.05% | 3.75% | 2.63% | 2.41% | 2.27% | 2.16% | 1.66% |
- lego.com
- argos.co.uk
- amazon.co.uk
- ebay.co.uk
- temu.com
- outdoortoys.com
- johnlewis.com
- etsy.com
- my1styears.com
- disneystore.co.uk
Copyright © Adthena. All rights reserved.
In September 2026, Lego.com saw a significant rise in PPC spend share, peaking at 21.24% on the 28th. Argos.co.uk and Amazon.co.uk maintained steady shares, while eBay.co.uk and Temu.com experienced fluctuations. The month concluded with Lego.com leading the pack.
Competitor Count for UK Retail Toys and Games
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/09/01 | 1052 |
| 2026/09/02 | 1108 |
| 2026/09/03 | 1147 |
| 2026/09/04 | 1148 |
| 2026/09/05 | 1131 |
| 2026/09/06 | 1132 |
| 2026/09/07 | 1162 |
| 2026/09/08 | 1154 |
| 2026/09/09 | 1124 |
| 2026/09/10 | 1136 |
| 2026/09/11 | 1129 |
| 2026/09/12 | 1122 |
| 2026/09/13 | 1098 |
| 2026/09/14 | 1068 |
| 2026/09/15 | 1108 |
| 2026/09/16 | 1126 |
| 2026/09/17 | 1079 |
| 2026/09/18 | 1080 |
| 2026/09/19 | 1083 |
| 2026/09/20 | 1060 |
| 2026/09/21 | 1098 |
| 2026/09/22 | 1077 |
| 2026/09/23 | 1066 |
| 2026/09/24 | 1146 |
| 2026/09/25 | 1100 |
| 2026/09/26 | 1065 |
| 2026/09/27 | 1063 |
| 2026/09/28 | 1030 |
| 2026/09/29 | 1091 |
| 2026/09/30 | 1096 |
Copyright © Adthena. All rights reserved.
September saw a dynamic shift in advertisers, peaking at 1,162 on the 7th. The month concluded with 1,096, reflecting a fluctuating yet resilient landscape.
