Share of Clicks for top 10 UK Retail Toys and Games brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| lego.com | 22.05 |
| amazon.co.uk | 13.42 |
| argos.co.uk | 9.6 |
| disneystore.co.uk | 4.44 |
| smythstoys.com | 2.49 |
| nintendo.co.uk | 2.2 |
| ebay.co.uk | 2.09 |
| very.co.uk | 1.63 |
| johnlewis.com | 1.48 |
| my1styears.com | 1.35 |
| others | 39.25 |
- lego.com - 22.05%
- amazon.co.uk - 13.42%
- argos.co.uk - 9.6%
- disneystore.co.uk - 4.44%
- smythstoys.com - 2.49%
- nintendo.co.uk - 2.2%
- ebay.co.uk - 2.09%
- very.co.uk - 1.63%
- johnlewis.com - 1.48%
- my1styears.com - 1.35%
- others - 39.25%
Copyright © Adthena. All rights reserved.
In the competitive landscape of Google PPC for toys and games, Lego.com leads with a 22.05% click share. Amazon.co.uk follows at 13.42%, while Argos.co.uk captures 9.6%. Disneystore.co.uk holds 4.44%, and others collectively dominate with 39.25%.
Share of Spend for the top 10 UK Retail Toys and Games brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | lego.com | argos.co.uk | amazon.co.uk | ebay.co.uk | johnlewis.com | disneystore.co.uk | my1styears.com | very.co.uk | smythstoys.com | nintendo.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/12/01 | 14.45% | 7.72% | 9.38% | 2% | 2.07% | 3.65% | 2.05% | 2.68% | 0.87% | 1.6% |
| 2025/12/02 | 6.19% | 4.93% | 7.48% | 2.38% | 3.22% | 3.12% | 2.13% | 4.71% | 1.23% | 1.57% |
| 2025/12/03 | 6.96% | 5.49% | 5.29% | 2.31% | 2.2% | 3.63% | 2.23% | 5.18% | 1.47% | 2.16% |
| 2025/12/04 | 8.93% | 5.09% | 4.89% | 2.03% | 1.5% | 2.84% | 2.21% | 3.55% | 1.16% | 3.14% |
| 2025/12/05 | 7.77% | 6.2% | 9.6% | 2.41% | 1.55% | 3.72% | 2.41% | 2.57% | 1.02% | 3.79% |
| 2025/12/06 | 9.48% | 5.96% | 12.18% | 2.56% | 1.18% | 4.12% | 2.28% | 1.68% | 1.11% | 2.97% |
| 2025/12/07 | 8.86% | 5.45% | 11.96% | 1.77% | 1.26% | 4.43% | 2.17% | 1.24% | 1.12% | 1.83% |
| 2025/12/08 | 8.55% | 5.63% | 10.83% | 2.26% | 1.69% | 3.5% | 2.7% | 1.43% | 0.92% | 2.26% |
| 2025/12/09 | 9.56% | 5.49% | 8.23% | 2.42% | 2.01% | 2.65% | 2.09% | 1.62% | 1.29% | 2.81% |
| 2025/12/10 | 9.71% | 7.77% | 7.86% | 2.45% | 2.06% | 3.76% | 2.47% | 1.59% | 1.74% | 2.47% |
| 2025/12/11 | 11.51% | 8.16% | 8.03% | 2.67% | 1.91% | 2.78% | 2.6% | 1.88% | 1.39% | 2.28% |
| 2025/12/12 | 12.25% | 7.62% | 7.42% | 2.76% | 1.99% | 2.32% | 2.84% | 1.57% | 1.22% | 1.86% |
| 2025/12/13 | 12.88% | 7.38% | 7.08% | 2.37% | 2.82% | 2.84% | 2.34% | 1.62% | 1.32% | 2.13% |
| 2025/12/14 | 13.28% | 7.52% | 8.12% | 2.92% | 2.74% | 2.64% | 2.64% | 1.57% | 1.45% | 2.11% |
| 2025/12/15 | 11.9% | 8.14% | 11.9% | 1.94% | 3.46% | 1.74% | 2.54% | 2.27% | 1.45% | 1.89% |
| 2025/12/16 | 10.68% | 7.69% | 14.2% | 2.13% | 2.87% | 2.41% | 2.06% | 2% | 1.75% | 2.49% |
| 2025/12/17 | 10.47% | 9.22% | 11.41% | 1.92% | 2.6% | 2.19% | 2.48% | 1.7% | 1.41% | 2.39% |
| 2025/12/18 | 8.17% | 10.98% | 16.31% | 2.4% | 1.7% | 1.99% | 1.69% | 2.25% | 1.45% | 2.54% |
| 2025/12/19 | 7.79% | 10.78% | 25.15% | 1.95% | 1.58% | 1.59% | 1.6% | 1.91% | 1.28% | 1.72% |
| 2025/12/20 | 7.68% | 11.45% | 29.14% | 1.99% | 1.76% | 1.42% | 0.53% | 1.53% | 1.13% | 1.32% |
| 2025/12/21 | 5.2% | 11.67% | 33.84% | 2.03% | 1.97% | 1.17% | 0.42% | 2% | 1.31% | 1.5% |
| 2025/12/22 | 5.68% | 13.98% | 23.43% | 2.08% | 2.12% | 3.83% | 0.61% | 2.07% | 1.03% | 1.55% |
| 2025/12/23 | 11.13% | 19.69% | 10.1% | 1.91% | 2.37% | 1.21% | 0.65% | 2.32% | 1.67% | 1.86% |
| 2025/12/24 | 15.48% | 18.64% | 7.59% | 2.01% | 2.92% | 0.69% | 0.81% | 1.83% | 1.95% | 0.96% |
| 2025/12/25 | 17.29% | 14.91% | 8.67% | 2.97% | 1.86% | 2% | 1.14% | 1.96% | 2.52% | 1.06% |
| 2025/12/26 | 12.64% | 14.12% | 8.97% | 4.19% | 1.15% | 1.22% | 1.36% | 2.79% | 3.05% | 0.83% |
| 2025/12/27 | 14.06% | 12.47% | 9.12% | 3.63% | 1.54% | 4.7% | 1.43% | 2.19% | 3.59% | 0.91% |
| 2025/12/28 | 13.36% | 12.26% | 8.74% | 3.94% | 1.68% | 1.62% | 1.24% | 2.04% | 4.06% | 0.46% |
| 2025/12/29 | 13.42% | 9.68% | 11.52% | 4.26% | 1.85% | 1.58% | 1.44% | 1.42% | 2.22% | 0.45% |
| 2025/12/30 | 19.42% | 10.29% | 8.54% | 3.7% | 1.94% | 1.55% | 1.21% | 1.12% | 1.72% | 0.88% |
| 2025/12/31 | 18.52% | 11.23% | 4.91% | 3.71% | 2.03% | 1.69% | 1.34% | 1.17% | 0.72% | 0.71% |
- lego.com
- argos.co.uk
- amazon.co.uk
- ebay.co.uk
- johnlewis.com
- disneystore.co.uk
- my1styears.com
- very.co.uk
- smythstoys.com
- nintendo.co.uk
Copyright © Adthena. All rights reserved.
In December 2025, Amazon.co.uk dominated PPC spend, peaking at 33.84% on December 21. Lego.com and Argos.co.uk followed, with notable spikes on December 30. The month concluded with Amazon leading, despite fluctuations.
Competitor Count for UK Retail Toys and Games
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/12/01 | 1166 |
| 2025/12/02 | 1192 |
| 2025/12/03 | 1219 |
| 2025/12/04 | 1220 |
| 2025/12/05 | 1218 |
| 2025/12/06 | 1207 |
| 2025/12/07 | 1181 |
| 2025/12/08 | 1122 |
| 2025/12/09 | 1217 |
| 2025/12/10 | 1200 |
| 2025/12/11 | 1206 |
| 2025/12/12 | 1189 |
| 2025/12/13 | 1168 |
| 2025/12/14 | 1108 |
| 2025/12/15 | 1162 |
| 2025/12/16 | 1177 |
| 2025/12/17 | 1216 |
| 2025/12/18 | 1196 |
| 2025/12/19 | 1193 |
| 2025/12/20 | 1176 |
| 2025/12/21 | 1137 |
| 2025/12/22 | 1218 |
| 2025/12/23 | 1184 |
| 2025/12/24 | 1196 |
| 2025/12/25 | 1113 |
| 2025/12/26 | 1103 |
| 2025/12/27 | 1142 |
| 2025/12/28 | 1117 |
| 2025/12/29 | 1111 |
| 2025/12/30 | 1114 |
| 2025/12/31 | 1121 |
Copyright © Adthena. All rights reserved.
December saw fluctuating advertiser numbers, peaking at 1,220 on December 4th, then declining to 1,121 by month’s end.
