Share of Clicks for top 10 UK Retail Toys and Games brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| lego.com | 23.76 |
| argos.co.uk | 10.91 |
| amazon.co.uk | 8.03 |
| ebay.co.uk | 3.85 |
| pokemoncenter.com | 2.68 |
| temu.com | 2.48 |
| disneystore.co.uk | 2.25 |
| johnlewis.com | 2.03 |
| cardfactory.co.uk | 1.72 |
| nintendo.com | 1.52 |
| others | 40.77 |
- lego.com - 23.76%
- argos.co.uk - 10.91%
- amazon.co.uk - 8.03%
- ebay.co.uk - 3.85%
- pokemoncenter.com - 2.68%
- temu.com - 2.48%
- disneystore.co.uk - 2.25%
- johnlewis.com - 2.03%
- cardfactory.co.uk - 1.72%
- nintendo.com - 1.52%
- others - 40.77%
Copyright © Adthena. All rights reserved.
In the retail toys and games sector, Lego.com leads with 23.76% click share, followed by Argos.co.uk at 10.91%. Amazon.co.uk captures 8.03%, while ‘others’ dominate with 40.77%.
Share of Spend for the top 10 UK Retail Toys and Games brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | argos.co.uk | lego.com | amazon.co.uk | temu.com | ebay.co.uk | johnlewis.com | etsy.com | outdoortoys.com | moonpig.com | my1styears.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/08/01 | 8.32% | 12.37% | 8.49% | 4.06% | 5.51% | 1.57% | 1.97% | 2.38% | 0.87% | 1.6% |
| 2026/08/02 | 8.39% | 10.91% | 7.03% | 2.95% | 4.94% | 1.56% | 2.43% | 2.36% | 2.04% | 1.89% |
| 2026/08/03 | 7.48% | 12.75% | 7.89% | 3.27% | 5.41% | 1.49% | 1.97% | 3.06% | 1.3% | 1.73% |
| 2026/08/04 | 6.5% | 13.21% | 7.53% | 2.6% | 5.61% | 2.26% | 2.08% | 2.71% | 1.08% | 1.59% |
| 2026/08/05 | 9.73% | 11.15% | 7.87% | 3.8% | 4.7% | 3.34% | 1.82% | 2.41% | 1.69% | 1.79% |
| 2026/08/06 | 10.4% | 12.33% | 7.49% | 3.67% | 4.09% | 2.45% | 1.92% | 2.55% | 1.53% | 2.02% |
| 2026/08/07 | 9.69% | 17.83% | 6.21% | 3.68% | 4.14% | 2.75% | 1.73% | 2.4% | 1.63% | 1.34% |
| 2026/08/08 | 11.97% | 12.94% | 7.05% | 3.35% | 4.34% | 2.9% | 2.44% | 2.21% | 2.06% | 1.53% |
| 2026/08/09 | 10.5% | 13.3% | 8.14% | 5.65% | 4.76% | 3.14% | 1.92% | 2.57% | 0.89% | 1.3% |
| 2026/08/10 | 10.4% | 14.11% | 7.31% | 3.96% | 4.85% | 2.43% | 1.96% | 2.05% | 2.2% | 0.86% |
| 2026/08/11 | 10.59% | 11.4% | 7.93% | 5.35% | 5.35% | 0.76% | 2.32% | 1.92% | 3.92% | 1.3% |
| 2026/08/12 | 10.41% | 11.22% | 6.08% | 4.4% | 5.2% | 2.01% | 4.25% | 2.17% | 2.53% | 1.1% |
| 2026/08/13 | 8.53% | 10.03% | 6.18% | 4.13% | 4.08% | 1.5% | 4.73% | 1.2% | 4.22% | 1.13% |
| 2026/08/14 | 9.33% | 13.63% | 5.82% | 3.21% | 3.95% | 2.54% | 2.47% | 2.86% | 2.55% | 1.56% |
| 2026/08/15 | 10.65% | 9.53% | 7.03% | 3.86% | 5.73% | 2.42% | 2.03% | 2.21% | 2.55% | 1.9% |
| 2026/08/16 | 10.95% | 9.63% | 7.31% | 3.63% | 4.96% | 2.36% | 3.38% | 2.07% | 2.27% | 1.38% |
| 2026/08/17 | 10.79% | 11.61% | 5.84% | 3.6% | 4.87% | 2.53% | 2.77% | 1.49% | 2.85% | 1.23% |
| 2026/08/18 | 10.69% | 10.58% | 6.96% | 3.73% | 4.49% | 2.58% | 2.19% | 2.04% | 2.77% | 1.61% |
| 2026/08/19 | 11.54% | 11.03% | 7.55% | 3.9% | 4.8% | 2.53% | 2.08% | 1.58% | 1.96% | 1.77% |
| 2026/08/20 | 10.09% | 12.57% | 6.82% | 3.95% | 4.52% | 2.99% | 2.01% | 2.25% | 1.42% | 1.36% |
| 2026/08/21 | 10.49% | 12.19% | 6.32% | 3.01% | 3.73% | 2.87% | 1.51% | 2.48% | 1.55% | 1.52% |
| 2026/08/22 | 11.2% | 12.52% | 6.38% | 2.7% | 3.63% | 2.58% | 1.46% | 2.68% | 1.21% | 1.48% |
| 2026/08/23 | 10.65% | 12.63% | 6.42% | 2.57% | 3.7% | 2.45% | 1.88% | 2.38% | 2.37% | 1.93% |
| 2026/08/24 | 10.66% | 12.31% | 6.72% | 3.8% | 3.83% | 2.76% | 1.73% | 2.09% | 2.47% | 1.55% |
| 2026/08/25 | 9.9% | 9.33% | 7.42% | 4.35% | 4.74% | 3.15% | 2.92% | 2.62% | 2.33% | 1.42% |
| 2026/08/26 | 8.57% | 10.47% | 6.72% | 3.26% | 4.26% | 3.61% | 2.7% | 2.47% | 1.83% | 1.48% |
| 2026/08/27 | 9.42% | 10.11% | 6.55% | 3.75% | 3.5% | 3.48% | 2.66% | 4.42% | 1.95% | 1.67% |
| 2026/08/28 | 9.56% | 11.27% | 5.91% | 3.82% | 3.57% | 2.54% | 2.47% | 2.48% | 2.79% | 1.61% |
| 2026/08/29 | 10.89% | 9.95% | 5.08% | 3.24% | 4.01% | 2.98% | 2% | 2.71% | 2.23% | 1.52% |
| 2026/08/30 | 8.96% | 9.44% | 5.22% | 3.22% | 3.69% | 3.03% | 2.39% | 2.51% | 2.56% | 1.82% |
| 2026/08/31 | 10.49% | 10.08% | 5.63% | 3.9% | 3.54% | 3.44% | 2.48% | 2.31% | 2.05% | 1.77% |
- argos.co.uk
- lego.com
- amazon.co.uk
- temu.com
- ebay.co.uk
- johnlewis.com
- etsy.com
- outdoortoys.com
- moonpig.com
- my1styears.com
Copyright © Adthena. All rights reserved.
In August 2026, Argos and Lego dominated PPC spend, with Lego peaking at 17.83% on August 7. Amazon’s share declined, while Temu and eBay showed fluctuations. The month ended with Argos and Lego leading.
Competitor Count for UK Retail Toys and Games
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/08/01 | 1103 |
| 2026/08/02 | 1105 |
| 2026/08/03 | 1113 |
| 2026/08/04 | 1129 |
| 2026/08/05 | 1135 |
| 2026/08/06 | 1082 |
| 2026/08/07 | 1009 |
| 2026/08/08 | 957 |
| 2026/08/09 | 985 |
| 2026/08/10 | 1009 |
| 2026/08/11 | 931 |
| 2026/08/12 | 1051 |
| 2026/08/13 | 1123 |
| 2026/08/14 | 1088 |
| 2026/08/15 | 1030 |
| 2026/08/16 | 998 |
| 2026/08/17 | 996 |
| 2026/08/18 | 999 |
| 2026/08/19 | 978 |
| 2026/08/20 | 1050 |
| 2026/08/21 | 1064 |
| 2026/08/22 | 1078 |
| 2026/08/23 | 1048 |
| 2026/08/24 | 1038 |
| 2026/08/25 | 1148 |
| 2026/08/26 | 1119 |
| 2026/08/27 | 1165 |
| 2026/08/28 | 1128 |
| 2026/08/29 | 1014 |
| 2026/08/30 | 1050 |
| 2026/08/31 | 1024 |
Copyright © Adthena. All rights reserved.
August saw a dynamic shift in advertisers, peaking at 1,165 on the 27th. The month began with 1,103, fluctuated, and concluded at 1,024.
