Share of Clicks for top 10 UK Retail Toys and Games brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| argos.co.uk | 15.89 |
| lego.com | 14.66 |
| amazon.co.uk | 6.32 |
| ebay.co.uk | 5.08 |
| etsy.com | 3.11 |
| temu.com | 2.32 |
| smythstoys.com | 2.19 |
| outdoortoys.com | 1.9 |
| very.co.uk | 1.75 |
| therange.co.uk | 1.59 |
| others | 45.19 |
- argos.co.uk - 15.89%
- lego.com - 14.66%
- amazon.co.uk - 6.32%
- ebay.co.uk - 5.08%
- etsy.com - 3.11%
- temu.com - 2.32%
- smythstoys.com - 2.19%
- outdoortoys.com - 1.9%
- very.co.uk - 1.75%
- therange.co.uk - 1.59%
- others - 45.19%
Copyright © Adthena. All rights reserved.
In the toy and games PPC landscape, Argos leads with 15.89% click share, closely followed by Lego at 14.66%. Others collectively dominate with 45.19%, highlighting diverse competition.
Share of Spend for the top 10 UK Retail Toys and Games brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | lego.com | argos.co.uk | amazon.co.uk | ebay.co.uk | etsy.com | outdoortoys.com | therange.co.uk | temu.com | tptoys.com | very.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/06/01 | 4.46% | 16.44% | 3.77% | 5.04% | 5.94% | 2.98% | 2.35% | 3.42% | 2.47% | 1.75% |
| 2026/06/02 | 4.57% | 14.78% | 4.14% | 5.09% | 6.12% | 3.62% | 2.59% | 3.32% | 2.49% | 2.09% |
| 2026/06/03 | 2.8% | 13.13% | 3.94% | 5.21% | 5.84% | 2.76% | 1.96% | 3.49% | 2.63% | 2.08% |
| 2026/06/04 | 4.5% | 14.12% | 4.36% | 7.15% | 5.91% | 2.02% | 1.93% | 3.49% | 1.77% | 2.57% |
| 2026/06/05 | 8.16% | 12.22% | 3.99% | 5.44% | 4.82% | 1.74% | 2.98% | 3.24% | 2.26% | 2.24% |
| 2026/06/06 | 8.57% | 11.63% | 4.02% | 5.17% | 4.35% | 2.62% | 2.52% | 3.24% | 2.45% | 2.59% |
| 2026/06/07 | 7.94% | 11.1% | 5.17% | 5.82% | 4.76% | 3.36% | 1.86% | 3.71% | 2.22% | 2.62% |
| 2026/06/08 | 10.51% | 10.19% | 5.87% | 5.25% | 4.19% | 2.15% | 2.07% | 2.89% | 1.91% | 2.09% |
| 2026/06/09 | 5.43% | 14.52% | 4.52% | 5.07% | 5.76% | 3.54% | 2.55% | 3.28% | 2.47% | 2.08% |
| 2026/06/10 | 4.72% | 14.15% | 4.54% | 7.21% | 5.59% | 1.88% | 1.96% | 3.52% | 1.71% | 2.63% |
| 2026/06/11 | 7.72% | 12.27% | 4.34% | 5.53% | 4.65% | 1.66% | 3.03% | 3.33% | 2.19% | 2.23% |
| 2026/06/12 | 8.45% | 11.63% | 4.17% | 5.35% | 4.11% | 2.57% | 2.6% | 3.38% | 2.37% | 2.61% |
| 2026/06/13 | 7.64% | 11.49% | 5.42% | 5.78% | 4.64% | 2.98% | 1.97% | 3.88% | 2% | 2.76% |
| 2026/06/14 | 9.71% | 10.63% | 6.02% | 5.26% | 4.11% | 1.84% | 2.22% | 3.14% | 1.8% | 2.12% |
| 2026/06/15 | 4.14% | 15.26% | 4.44% | 5.14% | 5.95% | 3.23% | 2.73% | 3.56% | 2.35% | 2.18% |
| 2026/06/16 | 4.13% | 14.62% | 4.67% | 7.35% | 5.82% | 1.43% | 2.06% | 3.76% | 1.66% | 2.79% |
| 2026/06/17 | 6.29% | 14.5% | 4.98% | 5.66% | 4.88% | 1.92% | 2.09% | 3.64% | 2.09% | 2.31% |
| 2026/06/18 | 4.96% | 14.41% | 4.63% | 5.85% | 4.66% | 2.21% | 2.31% | 3.43% | 2.15% | 2.14% |
| 2026/06/19 | 4.03% | 15.51% | 4.68% | 5.87% | 5.24% | 1.79% | 2.35% | 3.77% | 2.06% | 2.38% |
| 2026/06/20 | 7.01% | 11.94% | 5.74% | 3.71% | 2.32% | 4.59% | 0.66% | 2.49% | 1.97% | 1.49% |
| 2026/06/21 | 6.78% | 13.24% | 5.31% | 3.52% | 3.21% | 4.37% | 0.39% | 2.56% | 2.18% | 1.85% |
| 2026/06/22 | 7.83% | 12.07% | 5.28% | 3.21% | 2.96% | 4.08% | 0.54% | 1.61% | 2.3% | 1.66% |
| 2026/06/23 | 8.05% | 9.65% | 9.02% | 2.84% | 2.8% | 3.9% | 0.51% | 1.36% | 1.87% | 1.47% |
| 2026/06/24 | 7.56% | 9.47% | 9.1% | 3.64% | 2.45% | 2.63% | 0.82% | 2% | 1.59% | 1.08% |
| 2026/06/25 | 11.16% | 8.29% | 9.78% | 2.88% | 2.54% | 2.96% | 0.59% | 1.73% | 2.95% | 1.18% |
| 2026/06/26 | 10.77% | 8.34% | 9.82% | 3.03% | 2.57% | 4.2% | 0.44% | 1.58% | 2.71% | 1.71% |
| 2026/06/27 | 9.98% | 9.68% | 6.95% | 3.91% | 3.03% | 2.33% | 0.54% | 4.19% | 2.08% | 1.08% |
| 2026/06/28 | 7.79% | 9.49% | 7.02% | 5.34% | 3.87% | 2.51% | 1.04% | 2.48% | 1.99% | 1.13% |
| 2026/06/29 | 9.71% | 10.36% | 6.53% | 3.49% | 3.04% | 4.02% | 0.85% | 2.35% | 2.78% | 1.15% |
| 2026/06/30 | 10.58% | 9.95% | 7.23% | 5.52% | 3.23% | 3.04% | 2.52% | 1.79% | 1.66% | 1.07% |
- lego.com
- argos.co.uk
- amazon.co.uk
- ebay.co.uk
- etsy.com
- outdoortoys.com
- therange.co.uk
- temu.com
- tptoys.com
- very.co.uk
Copyright © Adthena. All rights reserved.
In June 2026, Lego.com saw a significant rise in PPC spend share, peaking at 11.16% on June 25. Argos.co.uk maintained a strong presence, while Amazon.co.uk and eBay.co.uk experienced fluctuations. The month concluded with Lego.com leading the charge.
Competitor Count for UK Retail Toys and Games
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/06/01 | 1447 |
| 2026/06/02 | 1395 |
| 2026/06/03 | 1403 |
| 2026/06/04 | 1350 |
| 2026/06/05 | 1397 |
| 2026/06/06 | 1389 |
| 2026/06/07 | 1372 |
| 2026/06/08 | 1386 |
| 2026/06/09 | 1386 |
| 2026/06/10 | 1348 |
| 2026/06/11 | 1371 |
| 2026/06/12 | 1374 |
| 2026/06/13 | 1354 |
| 2026/06/14 | 1358 |
| 2026/06/15 | 1359 |
| 2026/06/16 | 1304 |
| 2026/06/17 | 1473 |
| 2026/06/18 | 1481 |
| 2026/06/19 | 1447 |
| 2026/06/20 | 1225 |
| 2026/06/21 | 1180 |
| 2026/06/22 | 1173 |
| 2026/06/23 | 1198 |
| 2026/06/24 | 1199 |
| 2026/06/25 | 1183 |
| 2026/06/26 | 1219 |
| 2026/06/27 | 1209 |
| 2026/06/28 | 1150 |
| 2026/06/29 | 1191 |
| 2026/06/30 | 1176 |
Copyright © Adthena. All rights reserved.
June began with 1,447 advertisers, peaking mid-month at 1,481. A decline followed, ending at 1,176.
