Share of Clicks for top 10 UK Retail Toys and Games brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| lego.com | 19.52 |
| argos.co.uk | 12.73 |
| amazon.co.uk | 9.5 |
| pokemoncenter.com | 3.23 |
| ebay.co.uk | 3.09 |
| temu.com | 2.14 |
| disneystore.co.uk | 2.03 |
| my1styears.com | 1.98 |
| cardfactory.co.uk | 1.88 |
| very.co.uk | 1.77 |
| others | 42.13 |
- lego.com - 19.52%
- argos.co.uk - 12.73%
- amazon.co.uk - 9.5%
- pokemoncenter.com - 3.23%
- ebay.co.uk - 3.09%
- temu.com - 2.14%
- disneystore.co.uk - 2.03%
- my1styears.com - 1.98%
- cardfactory.co.uk - 1.88%
- very.co.uk - 1.77%
- others - 42.13%
Copyright © Adthena. All rights reserved.
In the toy and games PPC landscape, ‘others’ dominate with 42.13% click share, followed by Lego at 19.52% and Argos at 12.73%.
Share of Spend for the top 10 UK Retail Toys and Games brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | argos.co.uk | lego.com | amazon.co.uk | my1styears.com | ebay.co.uk | temu.com | etsy.com | johnlewis.com | outdoortoys.com | very.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/04/01 | 9.81% | 8.98% | 6.34% | 3.84% | 2.53% | 2.35% | 1.81% | 3.82% | 2.12% | 5.12% |
| 2026/04/02 | 9.39% | 7.34% | 6.18% | 4.22% | 2.61% | 2.33% | 2.05% | 4.26% | 2.73% | 3.7% |
| 2026/04/03 | 9.94% | 6.17% | 8.18% | 3.94% | 2.6% | 3.26% | 2.34% | 4.38% | 2.45% | 4.29% |
| 2026/04/04 | 10.12% | 7.8% | 8.49% | 3.69% | 3.35% | 4% | 2.6% | 4.18% | 2.4% | 4.81% |
| 2026/04/05 | 10.85% | 10.81% | 8.7% | 3.09% | 3.31% | 4.81% | 2.59% | 3.17% | 2.02% | 5.23% |
| 2026/04/06 | 11.11% | 10.33% | 9.5% | 3.21% | 3.23% | 3.85% | 2.41% | 2.62% | 1.69% | 3.54% |
| 2026/04/07 | 12.5% | 6.75% | 11.28% | 2.53% | 4.1% | 3.01% | 2.53% | 2.93% | 1.69% | 3.24% |
| 2026/04/08 | 10.62% | 7.57% | 8.22% | 3.02% | 3.53% | 3% | 2.01% | 2.33% | 2.75% | 3.81% |
| 2026/04/09 | 10.03% | 6.28% | 6.64% | 4.28% | 3.16% | 2.92% | 2.37% | 2.48% | 2.89% | 2.16% |
| 2026/04/10 | 12.9% | 4.92% | 9.33% | 3.26% | 3.52% | 4.49% | 2.47% | 2.52% | 3.46% | 2.78% |
| 2026/04/11 | 12.13% | 7.38% | 8.89% | 2.79% | 4.26% | 4% | 2.26% | 2.43% | 1.84% | 3.85% |
| 2026/04/12 | 9.91% | 9.22% | 7.47% | 2.77% | 4.29% | 4.42% | 2.66% | 2.64% | 2.35% | 3.79% |
| 2026/04/13 | 12.82% | 8.89% | 6% | 2.64% | 3.39% | 4.6% | 2.37% | 2.14% | 2.17% | 3.1% |
| 2026/04/14 | 14.92% | 10.75% | 4.53% | 2.59% | 2.48% | 3.97% | 1.36% | 2.74% | 2.41% | 1.87% |
| 2026/04/15 | 14.54% | 8.24% | 4.47% | 2.44% | 3.23% | 3.99% | 1.69% | 1.82% | 2.11% | 2.01% |
| 2026/04/16 | 12.37% | 6.81% | 5.75% | 2.59% | 3.59% | 5.32% | 1.75% | 2.1% | 2.82% | 2.27% |
| 2026/04/17 | 16.56% | 7.5% | 8.22% | 1.96% | 3.16% | 3.64% | 2.27% | 2.07% | 2.63% | 2.09% |
| 2026/04/18 | 14.75% | 6.51% | 8.06% | 2.09% | 4.5% | 4.55% | 2.62% | 1.99% | 2.34% | 2.05% |
| 2026/04/19 | 13.58% | 9.78% | 6.98% | 2.2% | 4.34% | 4.45% | 1.93% | 1.42% | 2.41% | 2.77% |
| 2026/04/20 | 14.94% | 9.12% | 7.53% | 2.39% | 2.89% | 2.73% | 2.63% | 2.1% | 2.46% | 1.96% |
| 2026/04/21 | 13.62% | 6.84% | 7.48% | 2.94% | 4.24% | 3.48% | 3.06% | 1.36% | 1.76% | 2% |
| 2026/04/22 | 12.46% | 5.14% | 6.98% | 2.41% | 3.77% | 3.22% | 2.43% | 1.37% | 1.78% | 1.85% |
| 2026/04/23 | 13.33% | 5.86% | 7.7% | 2.34% | 3.26% | 3.49% | 3.89% | 1.6% | 1.95% | 2.05% |
| 2026/04/24 | 11.27% | 6.84% | 8.69% | 2.36% | 3.24% | 2.42% | 2.93% | 1.74% | 1.86% | 2.03% |
| 2026/04/25 | 11.63% | 6.32% | 7.15% | 2.07% | 2.89% | 3.31% | 2.96% | 1.21% | 1.67% | 2.22% |
| 2026/04/26 | 10.5% | 6.62% | 7.89% | 2.89% | 4.31% | 4.57% | 3.62% | 1.61% | 1.24% | 2.39% |
| 2026/04/27 | 9.82% | 6.79% | 8.02% | 3.24% | 4.51% | 2.53% | 2.96% | 2.36% | 1.61% | 2.43% |
| 2026/04/28 | 10.88% | 7.86% | 8.98% | 3.39% | 3.2% | 2.32% | 2.78% | 1.94% | 2.01% | 1.32% |
| 2026/04/29 | 11.65% | 12.19% | 8.5% | 2.81% | 2.78% | 2.3% | 2.01% | 1.97% | 1.73% | 0.85% |
| 2026/04/30 | 12.6% | 11.8% | 8.74% | 2.6% | 2.47% | 2.24% | 1.97% | 1.83% | 1.66% | 1.18% |
- argos.co.uk
- lego.com
- amazon.co.uk
- my1styears.com
- ebay.co.uk
- temu.com
- etsy.com
- johnlewis.com
- outdoortoys.com
- very.co.uk
Copyright © Adthena. All rights reserved.
Argos.co.uk led April with a fluctuating spend share, peaking mid-month. Lego.com and Amazon.co.uk showed varied trends, while My1stYears.com and eBay.co.uk maintained lower shares. Temu.com and Etsy.com had modest fluctuations. JohnLewis.com, OutdoorToys.com, and Very.co.uk ended with minimal shares.
Competitor Count for UK Retail Toys and Games
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/04/01 | 974 |
| 2026/04/02 | 1018 |
| 2026/04/03 | 1031 |
| 2026/04/04 | 997 |
| 2026/04/05 | 991 |
| 2026/04/06 | 1057 |
| 2026/04/07 | 1049 |
| 2026/04/08 | 1012 |
| 2026/04/09 | 1063 |
| 2026/04/10 | 1015 |
| 2026/04/11 | 983 |
| 2026/04/12 | 942 |
| 2026/04/13 | 895 |
| 2026/04/14 | 1027 |
| 2026/04/15 | 1029 |
| 2026/04/16 | 1043 |
| 2026/04/17 | 1041 |
| 2026/04/18 | 1004 |
| 2026/04/19 | 971 |
| 2026/04/20 | 994 |
| 2026/04/21 | 973 |
| 2026/04/22 | 1005 |
| 2026/04/23 | 993 |
| 2026/04/24 | 1027 |
| 2026/04/25 | 902 |
| 2026/04/26 | 856 |
| 2026/04/27 | 956 |
| 2026/04/28 | 921 |
| 2026/04/29 | 982 |
| 2026/04/30 | 981 |
Copyright © Adthena. All rights reserved.
April saw fluctuating advertiser numbers, peaking at 1,063 on April 9. The month concluded with 981 advertisers, reflecting a dynamic landscape.
