Share of Clicks for top 10 UK Retail Toys and Games brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| lego.com | 23.92 |
| amazon.co.uk | 11.45 |
| argos.co.uk | 8.05 |
| ebay.co.uk | 3.28 |
| disneystore.co.uk | 3.11 |
| johnlewis.com | 2.22 |
| outdoortoys.com | 2.02 |
| temu.com | 2 |
| mamasandpapas.com | 1.75 |
| tptoys.com | 1.59 |
| others | 40.61 |
- lego.com - 23.92%
- amazon.co.uk - 11.45%
- argos.co.uk - 8.05%
- ebay.co.uk - 3.28%
- disneystore.co.uk - 3.11%
- johnlewis.com - 2.22%
- outdoortoys.com - 2.02%
- temu.com - 2%
- mamasandpapas.com - 1.75%
- tptoys.com - 1.59%
- others - 40.61%
Copyright © Adthena. All rights reserved.
Lego.com leads with 23.92% click share, followed by Amazon.co.uk at 11.45%. Argos.co.uk captures 8.05%, while ‘others’ dominate with 40.61%.
Share of Spend for the top 10 UK Retail Toys and Games brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | lego.com | amazon.co.uk | argos.co.uk | ebay.co.uk | temu.com | outdoortoys.com | tptoys.com | etsy.com | johnlewis.com | disneystore.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/07/01 | 14.2% | 7.52% | 11.79% | 3.22% | 2.24% | 2.98% | 1.75% | 2.05% | 3.38% | 1.6% |
| 2026/07/02 | 11.31% | 8.11% | 10.9% | 3.68% | 2.3% | 3.03% | 2.07% | 1.99% | 3.53% | 3.8% |
| 2026/07/03 | 8.23% | 8.25% | 10.48% | 4.39% | 2.93% | 2.69% | 1.78% | 1.98% | 4% | 1.85% |
| 2026/07/04 | 8.27% | 7.42% | 10.17% | 5.14% | 1.98% | 2.74% | 2.18% | 2.2% | 5.29% | 2.42% |
| 2026/07/05 | 8.97% | 8.57% | 8.97% | 4.72% | 3.03% | 2.73% | 2.12% | 2.44% | 4.56% | 2.6% |
| 2026/07/06 | 9.19% | 8.38% | 9.35% | 4.31% | 2.78% | 2.64% | 2.95% | 2.61% | 4.07% | 2.12% |
| 2026/07/07 | 11% | 8.22% | 9.21% | 3.94% | 2.98% | 2.28% | 2.44% | 2.19% | 4.01% | 2.33% |
| 2026/07/08 | 11.66% | 9.55% | 8.55% | 4.42% | 2.89% | 2.24% | 2.49% | 2.36% | 3.07% | 3.17% |
| 2026/07/09 | 10.63% | 11.39% | 7.8% | 4.41% | 2.56% | 3.03% | 3.16% | 2.01% | 2.38% | 2% |
| 2026/07/10 | 11.37% | 10.99% | 7.46% | 3.83% | 2.67% | 2.43% | 2.56% | 2.09% | 2.58% | 1.61% |
| 2026/07/11 | 9.92% | 11.38% | 5.64% | 4.14% | 3.85% | 3.7% | 2.77% | 2.37% | 2.61% | 1.4% |
| 2026/07/12 | 11.13% | 12.37% | 5.14% | 3.76% | 2.84% | 3.27% | 2.97% | 2.4% | 2.56% | 1.56% |
| 2026/07/13 | 10.65% | 13.38% | 5.17% | 3.57% | 3.07% | 3.35% | 2.33% | 2.18% | 2.72% | 1.08% |
| 2026/07/14 | 11.55% | 12.37% | 5.58% | 3.84% | 2.62% | 3.06% | 2.25% | 2.22% | 2.58% | 0.98% |
| 2026/07/15 | 11.97% | 12.08% | 6.89% | 3.66% | 3.39% | 2.64% | 2.16% | 2.2% | 2.17% | 1.19% |
| 2026/07/16 | 11.6% | 7.37% | 6.38% | 3.08% | 1.94% | 3.63% | 2.01% | 3.22% | 2.21% | 2.27% |
| 2026/07/17 | 15.72% | 6.05% | 7.04% | 2.43% | 1.79% | 2.44% | 1.91% | 2.86% | 2.8% | 1.62% |
| 2026/07/18 | 11.8% | 9.75% | 5.76% | 3.04% | 3.83% | 3.03% | 1.72% | 2.35% | 2.88% | 2.11% |
| 2026/07/19 | 12.07% | 9.09% | 3.98% | 2.03% | 2.99% | 3.25% | 1.79% | 2.57% | 2.96% | 2.92% |
| 2026/07/20 | 12.42% | 7.17% | 4.77% | 2.56% | 1.57% | 4.33% | 2.27% | 2.7% | 2.54% | 2.88% |
| 2026/07/21 | 11.47% | 12.2% | 5.89% | 3.79% | 2.61% | 3.02% | 2.22% | 2.21% | 2.55% | 0.96% |
| 2026/07/22 | 10.66% | 10.79% | 6.27% | 4.05% | 4.19% | 2.88% | 2.46% | 2.69% | 2.45% | 1.44% |
| 2026/07/23 | 10.15% | 10.27% | 6.45% | 4.87% | 6.16% | 3.02% | 2.44% | 2.19% | 2.42% | 2.07% |
| 2026/07/24 | 10.89% | 11.2% | 6.6% | 3.99% | 2.95% | 3.11% | 2.38% | 2.25% | 2.46% | 1.61% |
| 2026/07/25 | 11.96% | 10.97% | 7.39% | 3.81% | 2.75% | 2.58% | 2.29% | 2.5% | 2.68% | 1.76% |
| 2026/07/26 | 11.79% | 11.54% | 7.14% | 3.83% | 2.61% | 2.61% | 2.58% | 2.25% | 2.45% | 1.11% |
| 2026/07/27 | 14.77% | 7.49% | 6.54% | 3.75% | 1.97% | 2.96% | 2.18% | 2.69% | 2.23% | 1.94% |
| 2026/07/28 | 14.44% | 7.45% | 6.45% | 3.98% | 2.42% | 3.26% | 2.22% | 2.36% | 2.43% | 2.67% |
| 2026/07/29 | 14.46% | 7.96% | 6.99% | 5.12% | 2.5% | 3.07% | 2.6% | 1.95% | 1.52% | 2.41% |
| 2026/07/30 | 12.45% | 8.2% | 7.9% | 4.83% | 2.41% | 3.76% | 2.55% | 1.89% | 1.69% | 2.18% |
| 2026/07/31 | 10.49% | 10.14% | 7.87% | 4.77% | 3.02% | 2.68% | 2.37% | 2.24% | 1.78% | 1.78% |
- lego.com
- amazon.co.uk
- argos.co.uk
- ebay.co.uk
- temu.com
- outdoortoys.com
- tptoys.com
- etsy.com
- johnlewis.com
- disneystore.co.uk
Copyright © Adthena. All rights reserved.
In July 2026, Lego.com led with fluctuating spend, peaking mid-month. Amazon.co.uk surged early, then dipped. Argos.co.uk declined steadily, while eBay.co.uk and Temu.com showed minor variations. The month ended with Lego.com maintaining dominance.
Competitor Count for UK Retail Toys and Games
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/07/01 | 1040 |
| 2026/07/02 | 1080 |
| 2026/07/03 | 1127 |
| 2026/07/04 | 1228 |
| 2026/07/05 | 1192 |
| 2026/07/06 | 1185 |
| 2026/07/07 | 1144 |
| 2026/07/08 | 1164 |
| 2026/07/09 | 1176 |
| 2026/07/10 | 1195 |
| 2026/07/11 | 1186 |
| 2026/07/12 | 1172 |
| 2026/07/13 | 1178 |
| 2026/07/14 | 1170 |
| 2026/07/15 | 1133 |
| 2026/07/16 | 1005 |
| 2026/07/17 | 1002 |
| 2026/07/18 | 946 |
| 2026/07/19 | 895 |
| 2026/07/20 | 873 |
| 2026/07/21 | 1170 |
| 2026/07/22 | 1218 |
| 2026/07/23 | 1233 |
| 2026/07/24 | 1192 |
| 2026/07/25 | 1219 |
| 2026/07/26 | 1252 |
| 2026/07/27 | 1144 |
| 2026/07/28 | 1139 |
| 2026/07/29 | 1065 |
| 2026/07/30 | 1045 |
| 2026/07/31 | 1067 |
Copyright © Adthena. All rights reserved.
July began with 1,040 advertisers, peaking at 1,252 mid-month. A dip to 873 occurred, but numbers rebounded, ending at 1,067.
