Share of Clicks for top 10 UK Retail Toys and Games brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| lego.com | 22.24 |
| argos.co.uk | 10.21 |
| amazon.co.uk | 9.19 |
| ebay.co.uk | 3.44 |
| pokemoncenter.com | 2.49 |
| nintendo.co.uk | 2.25 |
| my1styears.com | 2.02 |
| johnlewis.com | 1.98 |
| cardfactory.co.uk | 1.97 |
| disneystore.co.uk | 1.66 |
| others | 42.55 |
- lego.com - 22.24%
- argos.co.uk - 10.21%
- amazon.co.uk - 9.19%
- ebay.co.uk - 3.44%
- pokemoncenter.com - 2.49%
- nintendo.co.uk - 2.25%
- my1styears.com - 2.02%
- johnlewis.com - 1.98%
- cardfactory.co.uk - 1.97%
- disneystore.co.uk - 1.66%
- others - 42.55%
Copyright © Adthena. All rights reserved.
Lego.com leads with 22.24% click share, followed by Argos.co.uk at 10.21%. Amazon.co.uk holds 9.19%, while ‘others’ dominate with 42.55%.
Share of Spend for the top 10 UK Retail Toys and Games brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | argos.co.uk | amazon.co.uk | lego.com | very.co.uk | ebay.co.uk | my1styears.com | johnlewis.com | temu.com | etsy.com | nintendo.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/03/01 | 10.05% | 8.73% | 10.93% | 5.19% | 5.99% | 1.26% | 2.39% | 3.01% | 1.98% | 1.19% |
| 2026/03/02 | 8.91% | 8.06% | 10.65% | 3.71% | 5.53% | 2.11% | 2.05% | 2.5% | 2.44% | 2.56% |
| 2026/03/03 | 7.28% | 7.26% | 11.51% | 3.63% | 4.51% | 2.22% | 1.71% | 2.7% | 3.35% | 2.6% |
| 2026/03/04 | 8.72% | 6.92% | 11.95% | 2.76% | 4.41% | 2.04% | 1.72% | 2.35% | 2.39% | 1.79% |
| 2026/03/05 | 9.76% | 8.24% | 9.59% | 3.47% | 4.47% | 2.23% | 1.66% | 2.8% | 2.28% | 2.23% |
| 2026/03/06 | 9.62% | 5.83% | 10.58% | 2.39% | 2.67% | 2.2% | 1.62% | 1.62% | 2.23% | 2.55% |
| 2026/03/07 | 9.68% | 6.08% | 10.58% | 3.71% | 2.87% | 1.61% | 1.76% | 2% | 3.14% | 4.16% |
| 2026/03/08 | 10.01% | 5.76% | 10.5% | 3.54% | 3.4% | 1.5% | 2.36% | 1.87% | 2.24% | 3.36% |
| 2026/03/09 | 9.23% | 5.78% | 11.88% | 2.01% | 2.74% | 1.91% | 2.41% | 2.23% | 2.31% | 1.87% |
| 2026/03/10 | 9.59% | 6.65% | 13.9% | 1.37% | 2.34% | 1.91% | 2.35% | 1.86% | 1.87% | 3.26% |
| 2026/03/11 | 8.4% | 6.67% | 11.31% | 0.83% | 2.84% | 2.42% | 1.92% | 1.68% | 1.97% | 1.95% |
| 2026/03/12 | 9.35% | 5.6% | 12.89% | 1.93% | 2.59% | 1.88% | 2.09% | 1.61% | 1.68% | 3.37% |
| 2026/03/13 | 8.45% | 5.42% | 12.85% | 1.7% | 2.57% | 2.19% | 2.22% | 1.86% | 1.93% | 2.43% |
| 2026/03/14 | 11.31% | 6.25% | 11.07% | 1.65% | 2.91% | 2.2% | 2.38% | 2.44% | 2.3% | 2.87% |
| 2026/03/15 | 10.59% | 6.49% | 9.32% | 1.88% | 3.53% | 2.51% | 2.59% | 2.36% | 2.99% | 2.64% |
| 2026/03/16 | 10.16% | 7.75% | 9.44% | 1.59% | 3.05% | 2.98% | 2.51% | 1.69% | 3.06% | 1.98% |
| 2026/03/17 | 10.71% | 9.01% | 7.46% | 1.87% | 5.32% | 2.52% | 2.67% | 2.32% | 2.86% | 1.95% |
| 2026/03/18 | 8.92% | 5.4% | 11.37% | 1.1% | 2.89% | 2.23% | 2.22% | 1.15% | 2.37% | 2.24% |
| 2026/03/19 | 7.02% | 6.75% | 11.79% | 1.44% | 4.43% | 2.67% | 2.67% | 0.9% | 2.18% | 1.75% |
| 2026/03/20 | 8.72% | 6.78% | 12.11% | 0.92% | 3.51% | 2.32% | 2.89% | 0.92% | 2.16% | 1.74% |
| 2026/03/21 | 9.41% | 5.98% | 15.31% | 1.37% | 3.4% | 2.61% | 2.66% | 0.77% | 2.17% | 1.42% |
| 2026/03/22 | 7.89% | 5.87% | 13.67% | 1.02% | 3.35% | 2.59% | 2.79% | 1.52% | 2.51% | 1.28% |
| 2026/03/23 | 9.9% | 8.21% | 10.58% | 1.72% | 3.96% | 2.6% | 2.5% | 1.6% | 2.94% | 0.84% |
| 2026/03/24 | 10.67% | 8.97% | 7.44% | 1.86% | 5.3% | 2.51% | 2.66% | 2.31% | 2.85% | 1.94% |
| 2026/03/25 | 7.42% | 6.89% | 10.12% | 1.44% | 2.37% | 2.75% | 2.53% | 0.8% | 1.61% | 0.99% |
| 2026/03/26 | 10.37% | 9.04% | 8.93% | 2.43% | 3.97% | 3.18% | 3.38% | 1.41% | 1.53% | 1.14% |
| 2026/03/27 | 12.04% | 10.11% | 9.11% | 2.27% | 3.76% | 3.52% | 4.43% | 2.18% | 1.99% | 1.02% |
| 2026/03/28 | 12.48% | 12.78% | 8.45% | 2.79% | 3.99% | 2.54% | 3.39% | 2.68% | 1.51% | 1.75% |
| 2026/03/29 | 13.22% | 12.42% | 8.29% | 3.86% | 4.86% | 2.71% | 3.82% | 2.59% | 2.62% | 1.5% |
| 2026/03/30 | 11.87% | 9.19% | 8.63% | 4.42% | 4.11% | 3.51% | 3.92% | 2.6% | 2.28% | 0.54% |
| 2026/03/31 | 13.91% | 9.44% | 8.6% | 3.8% | 3.61% | 3.4% | 3.22% | 2.47% | 1.94% | 1.17% |
- argos.co.uk
- amazon.co.uk
- lego.com
- very.co.uk
- ebay.co.uk
- my1styears.com
- johnlewis.com
- temu.com
- etsy.com
- nintendo.co.uk
Copyright © Adthena. All rights reserved.
In March 2026, Argos.co.uk’s PPC spend share fluctuated, peaking at 13.91% on the 31st. Amazon.co.uk saw a steady rise, ending at 9.44%. Lego.com maintained strong performance, peaking at 15.31% on the 21st.
Competitor Count for UK Retail Toys and Games
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/03/01 | 961 |
| 2026/03/02 | 989 |
| 2026/03/03 | 1039 |
| 2026/03/04 | 1041 |
| 2026/03/05 | 1058 |
| 2026/03/06 | 1021 |
| 2026/03/07 | 921 |
| 2026/03/08 | 877 |
| 2026/03/09 | 949 |
| 2026/03/10 | 937 |
| 2026/03/11 | 950 |
| 2026/03/12 | 956 |
| 2026/03/13 | 973 |
| 2026/03/14 | 942 |
| 2026/03/15 | 962 |
| 2026/03/16 | 1030 |
| 2026/03/17 | 1161 |
| 2026/03/18 | 1047 |
| 2026/03/19 | 1044 |
| 2026/03/20 | 1029 |
| 2026/03/21 | 916 |
| 2026/03/22 | 917 |
| 2026/03/23 | 994 |
| 2026/03/24 | 1161 |
| 2026/03/25 | 884 |
| 2026/03/26 | 923 |
| 2026/03/27 | 952 |
| 2026/03/28 | 875 |
| 2026/03/29 | 900 |
| 2026/03/30 | 902 |
| 2026/03/31 | 901 |
Copyright © Adthena. All rights reserved.
March saw fluctuating advertiser numbers, peaking at 1,161 on the 17th and 24th. The month concluded with 901 advertisers, reflecting a dynamic landscape.
