Share of Clicks for top 10 UK Retail Toys and Games brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| lego.com | 35.36 |
| argos.co.uk | 8.93 |
| amazon.co.uk | 6.35 |
| disneystore.co.uk | 5.61 |
| smythstoys.com | 2.86 |
| ebay.co.uk | 2.51 |
| johnlewis.com | 1.96 |
| my1styears.com | 1.51 |
| very.co.uk | 1.41 |
| temu.com | 1.4 |
| others | 32.1 |
- lego.com - 35.36%
- argos.co.uk - 8.93%
- amazon.co.uk - 6.35%
- disneystore.co.uk - 5.61%
- smythstoys.com - 2.86%
- ebay.co.uk - 2.51%
- johnlewis.com - 1.96%
- my1styears.com - 1.51%
- very.co.uk - 1.41%
- temu.com - 1.4%
- others - 32.1%
Copyright © Adthena. All rights reserved.
In the toy and games PPC landscape, Lego.com dominates with 35.36% click share, followed by Argos.co.uk at 8.93%. Others collectively hold 32.10%, showcasing diverse competition.
Share of Spend for the top 10 UK Retail Toys and Games brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | lego.com | argos.co.uk | amazon.co.uk | ebay.co.uk | very.co.uk | johnlewis.com | temu.com | disneystore.co.uk | etsy.com | my1styears.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/10/01 | 22.2% | 7.34% | 5.64% | 3.57% | 1.55% | 2.97% | 2.55% | 1.37% | 2.01% | 2.55% |
| 2026/10/02 | 22.06% | 8.19% | 5.09% | 3.69% | 1.66% | 2.72% | 2.32% | 2.82% | 1.92% | 2.27% |
| 2026/10/03 | 18.05% | 8.4% | 5.91% | 4.31% | 1.8% | 2.55% | 4.04% | 2.59% | 2.3% | 2.46% |
| 2026/10/04 | 19.06% | 8.58% | 5.8% | 4.51% | 1.91% | 2.34% | 4.11% | 3.09% | 2.28% | 2.41% |
| 2026/10/05 | 19.46% | 8.61% | 5.14% | 3.79% | 2.46% | 2.38% | 3.34% | 4.25% | 2.02% | 2.84% |
| 2026/10/06 | 23.38% | 8.08% | 7.15% | 3.72% | 2.08% | 2.52% | 2.77% | 2.84% | 1.73% | 2.05% |
| 2026/10/07 | 21.8% | 8.51% | 7.9% | 3.26% | 2.1% | 2.57% | 2.53% | 3.98% | 1.64% | 1.93% |
| 2026/10/08 | 21.15% | 8.09% | 6.5% | 4% | 2% | 2.99% | 2.66% | 2.67% | 1.73% | 2.3% |
| 2026/10/09 | 22.13% | 9.53% | 5.36% | 3.3% | 2.18% | 2.63% | 2.31% | 3.1% | 1.71% | 2.2% |
| 2026/10/10 | 20.56% | 10.49% | 4.43% | 2.89% | 2.23% | 2.24% | 1.88% | 3.85% | 1.8% | 2.4% |
| 2026/10/11 | 21.63% | 11.61% | 4.59% | 2.78% | 1.94% | 2.07% | 1.91% | 2.45% | 1.6% | 2.47% |
| 2026/10/12 | 19.23% | 11.76% | 5.34% | 2.63% | 2.15% | 2.37% | 1.68% | 2.75% | 1.82% | 2.53% |
| 2026/10/13 | 21.41% | 10.45% | 5.57% | 2.79% | 1.79% | 2.26% | 2.09% | 2.9% | 1.98% | 2.55% |
| 2026/10/14 | 20.67% | 9.38% | 5.66% | 2.81% | 1.72% | 2.29% | 2.24% | 4.41% | 2.28% | 2.6% |
| 2026/10/15 | 19.39% | 10.46% | 5.34% | 2.67% | 2.1% | 2.46% | 2.15% | 5.12% | 2.39% | 2.43% |
| 2026/10/16 | 18.94% | 10.37% | 5.72% | 2.88% | 2.08% | 2.34% | 1.8% | 3.74% | 2.2% | 2.21% |
| 2026/10/17 | 17.84% | 9.61% | 6.09% | 2.94% | 1.99% | 2.31% | 2.16% | 4.56% | 2.17% | 2.26% |
| 2026/10/18 | 16.5% | 9.5% | 6.48% | 3.48% | 2.03% | 2.45% | 2.36% | 4.47% | 2.54% | 2.06% |
| 2026/10/19 | 16.54% | 9.69% | 6.39% | 3.59% | 2.3% | 2.49% | 2.27% | 4.72% | 2.89% | 2.03% |
| 2026/10/20 | 17.51% | 8.59% | 6.23% | 3.68% | 2.24% | 2.32% | 2.2% | 4.83% | 2.85% | 1.76% |
| 2026/10/21 | 15.17% | 8.62% | 6.33% | 3.81% | 2.54% | 2.72% | 3.33% | 4.63% | 2.76% | 1.73% |
| 2026/10/22 | 16.14% | 9.28% | 5.73% | 3.93% | 2.37% | 2.68% | 2.28% | 2.64% | 2.72% | 1.49% |
| 2026/10/23 | 15.14% | 8.83% | 5.94% | 4.01% | 2.41% | 2.53% | 2.65% | 2.36% | 2.79% | 1.47% |
| 2026/10/24 | 14.71% | 8.49% | 7.16% | 4.25% | 1.91% | 4.09% | 2.48% | 1.78% | 2.86% | 1.63% |
| 2026/10/25 | 14.64% | 8.67% | 6.92% | 3.71% | 2% | 3.53% | 2.56% | 2.54% | 2.94% | 1.65% |
| 2026/10/26 | 14.2% | 8.95% | 8.56% | 4.04% | 2.11% | 3.51% | 2.43% | 1.9% | 2.83% | 1.32% |
| 2026/10/27 | 13.98% | 9.91% | 7.28% | 4.03% | 2.82% | 3.21% | 3.3% | 2.27% | 2.56% | 1.53% |
| 2026/10/28 | 12.89% | 7.71% | 7.32% | 4.54% | 2.85% | 3.2% | 2.7% | 2.1% | 2.73% | 1.72% |
| 2026/10/29 | 13.21% | 9.05% | 6.96% | 3.64% | 3.27% | 3.38% | 2.79% | 3.76% | 2.54% | 1.12% |
| 2026/10/30 | 11.44% | 9.04% | 6.96% | 4.1% | 3.09% | 3.38% | 2.62% | 4.01% | 2.41% | 1.14% |
| 2026/10/31 | 12.83% | 9.67% | 6.72% | 4.11% | 3.73% | 3.68% | 3.03% | 2.54% | 2.38% | 1.48% |
- lego.com
- argos.co.uk
- amazon.co.uk
- ebay.co.uk
- very.co.uk
- johnlewis.com
- temu.com
- disneystore.co.uk
- etsy.com
- my1styears.com
Copyright © Adthena. All rights reserved.
Lego.com started strong but declined, ending October at 12.83%. Argos.co.uk rose steadily, finishing at 9.67%. Amazon.co.uk fluctuated, closing at 6.72%. Ebay.co.uk saw growth, ending at 4.11%.
Competitor Count for UK Retail Toys and Games
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/10/01 | 1116 |
| 2026/10/02 | 1103 |
| 2026/10/03 | 1098 |
| 2026/10/04 | 1107 |
| 2026/10/05 | 1110 |
| 2026/10/06 | 1116 |
| 2026/10/07 | 1108 |
| 2026/10/08 | 1149 |
| 2026/10/09 | 1136 |
| 2026/10/10 | 1134 |
| 2026/10/11 | 1123 |
| 2026/10/12 | 1158 |
| 2026/10/13 | 1143 |
| 2026/10/14 | 1167 |
| 2026/10/15 | 1157 |
| 2026/10/16 | 1157 |
| 2026/10/17 | 1162 |
| 2026/10/18 | 1146 |
| 2026/10/19 | 1142 |
| 2026/10/20 | 1130 |
| 2026/10/21 | 1120 |
| 2026/10/22 | 1120 |
| 2026/10/23 | 1108 |
| 2026/10/24 | 1202 |
| 2026/10/25 | 1171 |
| 2026/10/26 | 1191 |
| 2026/10/27 | 1190 |
| 2026/10/28 | 1181 |
| 2026/10/29 | 1153 |
| 2026/10/30 | 1153 |
| 2026/10/31 | 1134 |
Copyright © Adthena. All rights reserved.
October saw a dynamic shift in advertisers, starting at 1,116 and peaking at 1,202 on the 24th. The month concluded with 1,134 advertisers, reflecting a vibrant competitive landscape.
