UK Services Consulting - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Consulting – UK

Google AI Overview visibility for Services Consulting UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 20.4737959005
79.5262040995
20%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 41
59
41%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 3%
Navigational 3%
Seasonal 0%
Local 2%
Problem Solving 31%

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Market Exposure

Share of Clicks for top 10 UK Services Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
eharmony.co.uk 7.91
checkatrade.com 7.39
tide.co 6.27
findmypast.co.uk 4.86
surveymonkey.com 4.49
myjobquote.co.uk 3.37
accenture.com 3.08
simplybusiness.co.uk 2.26
trustatrader.com 1.75
myperfectcv.co.uk 1.68
others 56.94
  • eharmony.co.uk - 7.91%
  • checkatrade.com - 7.39%
  • tide.co - 6.27%
  • findmypast.co.uk - 4.86%
  • surveymonkey.com - 4.49%
  • myjobquote.co.uk - 3.37%
  • accenture.com - 3.08%
  • simplybusiness.co.uk - 2.26%
  • trustatrader.com - 1.75%
  • myperfectcv.co.uk - 1.68%
  • others - 56.94%

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In the PPC landscape, ‘eharmony.co.uk’ leads with 7.91% click share, closely followed by ‘checkatrade.com’ at 7.39%. ‘Others’ dominate with 56.94%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Services Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date tide.co yourcompanyformations.co.uk checkatrade.com simplybusiness.co.uk myjobquote.co.uk eharmony.co.uk xero.com fiverr.com myperfectcv.co.uk betterhelp.com
2026/03/01 18.35% 0.01% 2.67% 2.44% 1.68% 1.76% 3.63% 1.38% 2.61% 1.57%
2026/03/02 17.67% 3.85% 2.79% 1.96% 1.8% 1.05% 2.21% 1.3% 2.59% 1.38%
2026/03/03 19.28% 4.75% 3.52% 0.91% 1.93% 1.64% 1.97% 1.06% 1.2% 1.19%
2026/03/04 19.3% 4.46% 2.94% 0.58% 1.83% 1.86% 1.83% 1.13% 1.2% 1.36%
2026/03/05 16.3% 2.67% 3.29% 1.3% 1.86% 1.83% 2.45% 1.28% 1.74% 1.27%
2026/03/06 15.92% 1.54% 3.39% 0.29% 1.97% 1.82% 2.48% 0.92% 2.26% 1.14%
2026/03/07 17.98% 0.39% 2.74% 0.92% 1.73% 2.35% 2.49% 1.45% 2.93% 1.2%
2026/03/08 17.66% 0.01% 2.54% 1.36% 1.57% 2.53% 3.84% 0.92% 2.12% 1.39%
2026/03/09 16.91% 1.49% 3.35% 1.32% 2.26% 1.83% 2.62% 1.63% 2.21% 1.34%
2026/03/10 16.99% 2.85% 3.1% 1.81% 2.04% 2.16% 2.88% 1.47% 1.33% 1.22%
2026/03/11 17.87% 3.86% 2.62% 2.94% 1.67% 1.9% 1.77% 0.84% 1% 1.42%
2026/03/12 18.55% 2.95% 2.75% 2.16% 1.58% 1.7% 1.55% 0.59% 2.28% 1.55%
2026/03/13 17.73% 1.23% 2.88% 2.62% 2.28% 1.85% 1.85% 1.31% 2.56% 1.23%
2026/03/14 18.95% 1.5% 2.9% 1.22% 1.94% 2.07% 1.92% 1.47% 2.54% 1.24%
2026/03/15 17.05% 0.24% 3.06% 2.42% 2.12% 1.68% 3.08% 1.04% 1.7% 1.2%
2026/03/16 16.75% 4.35% 2.82% 1.88% 1.87% 1.96% 1.61% 0.82% 1.86% 1.21%
2026/03/17 18.07% 2.2% 2.49% 2.24% 1.61% 2.24% 1.51% 0.91% 0.71% 1.25%
2026/03/18 20.47% 2.44% 3.15% 1.73% 2.25% 1.82% 1.17% 0.73% 0.81% 1.12%
2026/03/19 16.76% 1.49% 3.88% 2.53% 2.41% 2% 0.43% 1.53% 0.58% 1.05%
2026/03/20 19.44% 3.5% 2.79% 2.76% 1.99% 1.69% 0.46% 1.04% 0.7% 1.02%
2026/03/21 19.13% 1.24% 3.26% 2.32% 2.36% 2.27% 1.77% 1.11% 1.86% 0.91%
2026/03/22 19.59% 0.01% 2.75% 1.72% 1.84% 2.31% 2.27% 0.67% 1.73% 1.25%
2026/03/23 18.91% 3.79% 2.86% 1.8% 2.15% 2.65% 2.61% 0.9% 2.22% 1.14%
2026/03/24 17.76% 2.17% 2.45% 2.48% 1.58% 2.2% 1.49% 0.9% 0.7% 1.23%
2026/03/25 19.13% 4.52% 4.03% 1.61% 2.7% 2.14% 3.16% 0.84% 0.82% 1.37%
2026/03/26 17.76% 8.04% 3.62% 2.39% 2.83% 2.12% 1.26% 0.93% 1.67% 1.14%
2026/03/27 19.49% 4.37% 3.68% 2.45% 3.15% 2.23% 1.68% 0.74% 2.77% 0.76%
2026/03/28 21.59% 2.22% 3.47% 3.08% 2.81% 2.24% 2.28% 0.93% 0.59% 1.14%
2026/03/29 23.33% 0.02% 4% 2.81% 3.05% 1.49% 2.29% 0.82% 1.04% 1.17%
2026/03/30 21.52% 4.58% 3.11% 1.75% 3.2% 1.51% 1.73% 0.81% 0.69% 1.13%
2026/03/31 20.9% 5.32% 3.44% 2.89% 2.6% 1.82% 1.23% 0.8% 0.73% 0.47%
  • tide.co
  • yourcompanyformations.co.uk
  • checkatrade.com
  • simplybusiness.co.uk
  • myjobquote.co.uk
  • eharmony.co.uk
  • xero.com
  • fiverr.com
  • myperfectcv.co.uk
  • betterhelp.com

Copyright © Adthena. All rights reserved.

Tide.co’s spend share surged, peaking at 23.33% on March 29. Yourcompanyformations.co.uk fluctuated, ending at 5.32%. Checkatrade.com remained steady, closing at 3.44%. Simplybusiness.co.uk saw a rise, finishing at 2.89%.

Market Exposure

Competitor Count for UK Services Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 889
2026/03/02 934
2026/03/03 934
2026/03/04 938
2026/03/05 916
2026/03/06 945
2026/03/07 903
2026/03/08 861
2026/03/09 913
2026/03/10 889
2026/03/11 902
2026/03/12 907
2026/03/13 905
2026/03/14 824
2026/03/15 838
2026/03/16 925
2026/03/17 954
2026/03/18 894
2026/03/19 905
2026/03/20 883
2026/03/21 831
2026/03/22 826
2026/03/23 897
2026/03/24 954
2026/03/25 782
2026/03/26 794
2026/03/27 820
2026/03/28 797
2026/03/29 798
2026/03/30 816
2026/03/31 796

Copyright © Adthena. All rights reserved.

March saw fluctuating advertiser numbers, peaking at 954 on the 17th and 24th. The month concluded with a decrease to 796, reflecting dynamic market shifts.

Campaign Efficiency

Market Loss & Market Gains for UK Services Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
accenture.com 2.74%
checkatrade.com 0.87%
myjobquote.co.uk 0.73%
simplybusiness.co.uk 0.67%
gartner.com 0.46%
livecareer.co.uk -0.28%
kpmg.com -0.32%
londonmintoffice.org -0.32%
businessesforsale.com -0.4%
myperfectcv.co.uk -0.73%

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Accenture.com soared with a 2.74 increase, while myperfectcv.co.uk dropped by 0.73. Checkatrade.com and myjobquote.co.uk also gained, contrasting businessesforsale.com’s decline.

Campaign Efficiency

UK Services Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date tide.co checkatrade.com myjobquote.co.uk shopify.com eharmony.co.uk dbscheckonline.org.uk bark.com testerup.com xero.com findmypast.co.uk
2026/03/01 9.2% 3.2% 2.55% 1.61% 1.67% 0.65% 1.19% 0.93% 3.41% 2.1%
2026/03/02 8.94% 3.58% 2.82% 0.47% 1.15% 0.98% 2.09% 1.15% 2.22% 3.51%
2026/03/03 9.65% 4.61% 2.9% 0.39% 1.79% 1.01% 1.65% 1.41% 1.97% 1.94%
2026/03/04 10.02% 3.58% 2.76% 0.38% 2.02% 0.94% 1.88% 1.78% 1.65% 4.16%
2026/03/05 8.27% 4.24% 2.65% 1.16% 1.99% 1.38% 1.76% 1.73% 2.59% 2.29%
2026/03/06 7.64% 4.08% 2.82% 1.43% 1.87% 1.72% 1.57% 1.77% 2.65% 3.76%
2026/03/07 8.47% 3.68% 2.68% 1.52% 2.58% 1.21% 1.33% 1.51% 2.49% 2.23%
2026/03/08 8.39% 3.2% 2.07% 1.41% 2.54% 1.5% 0.74% 1.64% 3.77% 3.06%
2026/03/09 8.27% 4.1% 3.23% 1.1% 2.04% 0.36% 1.64% 1.42% 2.81% 0.75%
2026/03/10 8.3% 3.86% 3.18% 1.35% 2.59% 2.47% 1.48% 1.68% 2.44% 2.02%
2026/03/11 8.49% 3.33% 2.09% 1.3% 2.09% 1.28% 2.15% 1.53% 1.74% 5.43%
2026/03/12 9.47% 3.45% 2.4% 1.57% 1.99% 1.57% 1.47% 1.55% 1.7% 2.41%
2026/03/13 8.47% 3.75% 3.41% 1.32% 1.77% 2.06% 1.66% 1.19% 1.68% 4.32%
2026/03/14 10.06% 4.02% 2.96% 1.43% 2.49% 0.71% 0.96% 0.8% 2.05% 0.43%
2026/03/15 8.17% 3.72% 3.12% 1.84% 1.73% 0.94% 1.68% 0.99% 3.19% 1.61%
2026/03/16 8.38% 3.58% 2.7% 1.24% 2.15% 0.62% 1.68% 1.17% 1.64% 1.05%
2026/03/17 8.71% 3.16% 2.12% 1.33% 2.12% 0.88% 1.52% 1.61% 1.63% 2.5%
2026/03/18 9.91% 3.76% 2.82% 0.72% 1.91% 0.72% 1.97% 1.65% 1.23% 5.38%
2026/03/19 8.47% 4.95% 3.53% 0.8% 2% 1.18% 1.5% 1.72% 0.44% 2.22%
2026/03/20 9.77% 3.8% 3.13% 1.1% 1.97% 1.12% 1.24% 1.55% 0.48% 3.2%
2026/03/21 9.76% 4.09% 3.65% 0.99% 2.57% 1.09% 1.28% 2.01% 1.9% 2.47%
2026/03/22 9.89% 3.57% 2.53% 1% 2.36% 0.35% 1.46% 1.25% 2.16% 2.14%
2026/03/23 9.51% 3.54% 3.34% 1.03% 2.69% 1.66% 1.62% 1.29% 2.62% 2.19%
2026/03/24 8.71% 3.16% 2.12% 1.33% 2.12% 0.88% 1.52% 1.61% 1.63% 2.5%
2026/03/25 8.75% 5.05% 4.05% 0.76% 2.56% 3.51% 1.17% 1.47% 3.45% 1.18%
2026/03/26 8.32% 4.79% 4.96% 2.97% 2.89% 3.63% 1.01% 1.89% 1.15% 2.46%
2026/03/27 9.63% 4.75% 5.4% 1.32% 2.78% 1.89% 1.39% 1.36% 1.89% 1.53%
2026/03/28 9.5% 4.31% 4.54% 1.42% 2.58% 1.95% 0.98% 1.89% 2.2% 5.67%
2026/03/29 10.79% 4.72% 4.93% 1.89% 1.64% 1.9% 0.99% 1.85% 2.31% 3.19%
2026/03/30 9.88% 3.94% 5.14% 1.59% 1.72% 2.07% 1.61% 1.29% 1.84% 1.25%
2026/03/31 9.87% 4.66% 4.33% 3.31% 2.23% 2.23% 1.93% 1.57% 1.45% 0.99%
  • tide.co
  • checkatrade.com
  • myjobquote.co.uk
  • shopify.com
  • eharmony.co.uk
  • dbscheckonline.org.uk
  • bark.com
  • testerup.com
  • xero.com
  • findmypast.co.uk

Copyright © Adthena. All rights reserved.

In March 2026, Tide.co led with fluctuating impressions, peaking at 10.79%. Checkatrade.com and MyJobQuote.co.uk showed steady growth, while Shopify.com surged late. The month concluded with diverse performances across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Services Consulting - Last month
  1. 1
    State pension age changes and retirement age increases | Age UK https://www.ageuk.org.uk

    The State Pension age is the earliest age you can claim your State Pension. It is gradually increasing and now depends on when you were born. Visit Age UK.

  2. 2
    Checkatrade™ official site | Find a tradesperson today https://www.checkatrade.com

    Checkatrade has tradespeople covering your area. Read reviews and start your project today. If the job goes wrong, our Checkatrade guarantee can help...

  3. 3
    Find Local Tradespeople https://www.myjobquote.co.uk

    Find & Compare Local Tradesmen — Post a Job For Free & Let Tradespeople Come To You To Quote Your Job. Compare up to 3 Free...

  4. 4
    Register a UK Business https://www.tide.co

    Set Up a Limited Company — Register a limited company in minutes for just £24.99. Save on UK incorporation fees today

  5. 5
    How to register as a sole trader: Step-by-step guide for small business https://www.xero.com

    Find Guides, Articles, And Infographics To Help You Do Better Business, Download Today. Xero SMB Gudies. Your Intro To The Milestone Moments In Small Business.

Copyright © Adthena. All rights reserved.

In the realm of Google PPC, Age UK addresses the evolving state pension age, while Checkatrade and MyJobQuote focus on connecting users with trusted tradespeople. Tide simplifies UK business registration, and Xero offers guidance for sole traders, each ad uniquely catering to specific user needs.

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