UK Services Consulting - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Consulting – UK

Google AI Overview visibility for Services Consulting UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 29.9159774017
70.0840225983
29%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 39
61
39%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 3%
Navigational 3%
Seasonal 0%
Local 2%
Problem Solving 28%

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Market Exposure

Share of Clicks for top 10 UK Services Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
eharmony.co.uk 8.43
checkatrade.com 6.68
findmypast.co.uk 4.4
surveymonkey.com 3.22
yourcompanyformations.co.uk 2
tide.co 1.8
myjobquote.co.uk 1.79
trustatrader.com 1.74
myperfectcv.co.uk 1.72
accenture.com 1.55
others 66.67
  • eharmony.co.uk - 8.43%
  • checkatrade.com - 6.68%
  • findmypast.co.uk - 4.4%
  • surveymonkey.com - 3.22%
  • yourcompanyformations.co.uk - 2%
  • tide.co - 1.8%
  • myjobquote.co.uk - 1.79%
  • trustatrader.com - 1.74%
  • myperfectcv.co.uk - 1.72%
  • accenture.com - 1.55%
  • others - 66.67%

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In the PPC landscape, eHarmony leads with 8.43% click share, followed by Checkatrade at 6.68%. Others dominate with 66.67%, overshadowing individual advertisers.

Market Exposure

Share of Spend for the top 10 UK Services Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date yourcompanyformations.co.uk companiesmadesimple.com unicef.org.uk checkatrade.com eharmony.co.uk monday.com xero.com dbscheckonline.org.uk savethechildren.org.uk tide.co
2025/12/01 5.88% 3.1% 0.32% 2.84% 1.39% 1.56% 3.08% 1.6% 1.62% 8.96%
2025/12/02 7.72% 2.29% 0.95% 2.75% 1.45% 1.51% 1.84% 1.98% 0.89% 8.76%
2025/12/03 8.24% 2.12% 0.99% 2.75% 1.41% 1.31% 1.66% 2.08% 2.16% 9.62%
2025/12/04 7.12% 2.09% 0.99% 2.47% 1.38% 1.43% 2.3% 1.95% 2.96% 9.86%
2025/12/05 9.19% 2.32% 1.11% 1.99% 1.3% 1.24% 2.62% 1.89% 1.29% 9.02%
2025/12/06 8.13% 0.88% 1.45% 3.28% 1.76% 1.12% 2.63% 0.85% 1.87% 10.37%
2025/12/07 7.8% 0.71% 1.27% 2.56% 1.84% 0.84% 2.74% 0.9% 1.98% 8.47%
2025/12/08 9.22% 2.73% 0.97% 2.38% 1.58% 1.18% 2.47% 1.72% 1.83% 8.15%
2025/12/09 8.74% 2.73% 1.39% 2.03% 1.41% 0.83% 1.74% 1.69% 1.89% 8.93%
2025/12/10 9.34% 1.65% 1.59% 2.03% 1.63% 1.45% 1.77% 1.87% 1.18% 8.3%
2025/12/11 9.98% 1.5% 2.25% 1.94% 1.16% 1.17% 1.99% 1.88% 2.84% 8.25%
2025/12/12 8.17% 2.23% 2.09% 1.97% 1.71% 1.09% 2.62% 1.79% 1.38% 10.03%
2025/12/13 5.63% 0.88% 1.31% 2.53% 1.71% 1.09% 2.79% 0.94% 1.45% 12.53%
2025/12/14 4.95% 0.54% 2.34% 2.33% 1.57% 1.02% 3.68% 1.11% 1.73% 10.86%
2025/12/15 7.46% 2.01% 1.65% 2.21% 1.47% 1.3% 3.73% 1.36% 1.61% 8.7%
2025/12/16 10.31% 2.46% 1.87% 2.37% 1.31% 1.34% 2.3% 1.63% 1.46% 8.04%
2025/12/17 9.57% 1.36% 1.78% 2.5% 1.5% 1.22% 1.52% 2.07% 1.9% 9.02%
2025/12/18 9.77% 1.61% 2.26% 1.56% 1.27% 1.18% 1.46% 1.75% 1.19% 8.34%
2025/12/19 8.02% 1.54% 2.11% 1.8% 1.31% 1.34% 1.43% 1.79% 1.98% 9%
2025/12/20 11.13% 0.39% 2.12% 2.18% 1.57% 1.28% 1.6% 1.24% 0.98% 5.75%
2025/12/21 11.52% 0.47% 1.92% 2.04% 1.5% 1.31% 2.21% 1.35% 1.93% 5.28%
2025/12/22 13.44% 1.19% 1.97% 1.88% 1.56% 1.17% 2.92% 1.29% 1.83% 2.19%
2025/12/23 11.03% 1.07% 2.29% 2.21% 1.3% 1.12% 1.71% 1.35% 2.08% 1.92%
2025/12/24 8.27% 0.87% 2.68% 2.36% 1.75% 1.31% 2.07% 0.79% 1.03% 2.14%
2025/12/25 2.77% 2.03% 2.32% 2.48% 1.47% 1.52% 2.26% 0% 3.24% 3.93%
2025/12/26 6.93% 1.76% 2.41% 2.28% 1.71% 1.3% 2.43% 0.91% 3.29% 1.27%
2025/12/27 11.79% 0.48% 2.36% 1.71% 1.79% 1.06% 3.62% 0.46% 2.89% 2.79%
2025/12/28 11.9% 0.03% 2.35% 2.56% 1.72% 1.39% 2.44% 0.41% 1.29% 2.85%
2025/12/29 11.01% 1.07% 1.73% 2.36% 1.71% 1.68% 1.33% 0.81% 2.76% 0.59%
2025/12/30 10.75% 1.71% 2.35% 2.26% 1.81% 1.37% 1.81% 1.18% 4.85% 0.3%
2025/12/31 11.44% 2.93% 2.79% 2.36% 2.02% 1.73% 1.6% 1.03% 0.93% 0.24%
  • yourcompanyformations.co.uk
  • companiesmadesimple.com
  • unicef.org.uk
  • checkatrade.com
  • eharmony.co.uk
  • monday.com
  • xero.com
  • dbscheckonline.org.uk
  • savethechildren.org.uk
  • tide.co

Copyright © Adthena. All rights reserved.

In December 2025, “yourcompanyformations.co.uk” saw a fluctuating PPC spend, peaking at 13.44% on the 22nd. “tide.co” started strong but declined sharply, ending at 0.24%.

Market Exposure

Competitor Count for UK Services Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/12/01 1228
2025/12/02 1246
2025/12/03 1230
2025/12/04 1227
2025/12/05 1257
2025/12/06 1174
2025/12/07 1163
2025/12/08 1222
2025/12/09 1261
2025/12/10 1290
2025/12/11 1303
2025/12/12 1312
2025/12/13 1220
2025/12/14 1163
2025/12/15 1242
2025/12/16 1302
2025/12/17 1310
2025/12/18 1274
2025/12/19 1275
2025/12/20 1181
2025/12/21 1194
2025/12/22 1248
2025/12/23 1282
2025/12/24 1216
2025/12/25 1195
2025/12/26 1224
2025/12/27 1165
2025/12/28 1160
2025/12/29 1216
2025/12/30 1236
2025/12/31 1172

Copyright © Adthena. All rights reserved.

December saw fluctuating advertiser numbers, peaking mid-month at 1,312. The month concluded with a dip to 1,172.

Campaign Efficiency

Market Loss & Market Gains for UK Services Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
languagewire.com 1%
grammarly.com 0.65%
trustatrader.com 0.51%
gov.uk 0.48%
dbschecks.org 0.48%
kpmg.com -0.49%
fticonsulting.com -0.52%
dbscheckonline.org.uk -0.55%
tide.co -1.81%
accenture.com -2.46%

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Languagewire.com surged with a 1.00 increase, while accenture.com faced a -2.46 decline.

Campaign Efficiency

UK Services Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date findmypast.co.uk yourcompanyformations.co.uk eharmony.co.uk checkatrade.com dbscheckonline.org.uk dbschecks.org bark.com ancestorrecords.co.uk xero.com tide.co
2025/12/01 1.84% 1.33% 2.08% 3.47% 2.63% 0.67% 1.78% 2.59% 2.92% 3.61%
2025/12/02 1.3% 1.63% 2.04% 3.21% 2.89% 0.39% 1.69% 3.14% 1.5% 3.41%
2025/12/03 1.71% 1.95% 2.09% 3.55% 3% 1.85% 1.44% 1.55% 1.42% 3.79%
2025/12/04 1.18% 1.59% 1.96% 3.26% 2.82% 0.65% 2.18% 2.21% 2.06% 4.28%
2025/12/05 0.9% 2.22% 1.76% 2.86% 2.76% 1.86% 1.98% 1.99% 2.33% 3.8%
2025/12/06 1% 1.58% 2.3% 4.13% 1.01% 1.14% 1.06% 1.55% 2.13% 4.05%
2025/12/07 2.13% 1.59% 2.35% 3.48% 1.08% 1.09% 1.54% 3.99% 2.16% 3.29%
2025/12/08 1.22% 2% 2.13% 3.14% 2.82% 0.3% 2.38% 2.65% 2.24% 3.09%
2025/12/09 1.62% 1.87% 2.02% 2.77% 2.19% 1.21% 2.74% 2.36% 1.62% 3.65%
2025/12/10 2.56% 2.05% 2.33% 2.77% 2.51% 1.18% 2.6% 1.31% 1.67% 3.3%
2025/12/11 1.4% 2.31% 1.73% 2.44% 2.5% 1.21% 2.42% 2.22% 1.66% 3.21%
2025/12/12 1.43% 1.72% 2.21% 2.62% 2.49% 1.61% 1.26% 0.87% 2.35% 3.89%
2025/12/13 2.16% 1.18% 2.2% 3.09% 1% 1.64% 1.02% 0.19% 2.5% 4.37%
2025/12/14 1.03% 1.02% 2.11% 2.83% 1.54% 1.76% 1.49% 4.01% 2.9% 3.95%
2025/12/15 0.96% 1.68% 1.98% 2.54% 2.05% 0.77% 1.89% 2.46% 3.78% 3.13%
2025/12/16 1.86% 2.41% 1.9% 2.8% 1.97% 0.84% 2.21% 1.15% 2.22% 3.04%
2025/12/17 1.85% 2.29% 2.09% 3.07% 3.38% 1.2% 0.93% 2.49% 1.38% 3.49%
2025/12/18 0.67% 2.28% 1.86% 1.95% 2.67% 1.06% 0.93% 1.62% 1.24% 3.17%
2025/12/19 1.01% 1.76% 1.87% 2.19% 1.88% 2.21% 1.08% 3.01% 1.31% 3.27%
2025/12/20 1.05% 2.45% 2.15% 2.36% 1.81% 1.86% 0.84% 2.18% 1.51% 1.78%
2025/12/21 1.68% 2.41% 1.96% 2.25% 2.17% 0.85% 1.31% 6.19% 2.07% 1.56%
2025/12/22 3.36% 2.96% 2.08% 2.11% 2.1% 1.29% 1.56% 1.92% 2.62% 0.76%
2025/12/23 2.02% 2.7% 1.81% 2.71% 2.16% 1.67% 1.2% 2.19% 1.62% 0.51%
2025/12/24 2.02% 1.8% 2.06% 2.62% 1.1% 1.49% 0.77% 4.35% 1.75% 0.59%
2025/12/25 2.31% 0.64% 1.92% 2.59% 0% 1.55% 1.27% 0.72% 1.76% 1.03%
2025/12/26 2.52% 1.41% 2.05% 2.42% 1.28% 2.42% 0.37% 3.84% 2.11% 0.33%
2025/12/27 1.6% 2.39% 2.18% 1.95% 0.69% 1.89% 0.8% 2.9% 3.07% 0.69%
2025/12/28 1.33% 2.39% 2.07% 2.85% 0.26% 2.27% 1.32% 2.35% 2.21% 0.74%
2025/12/29 2.6% 2.6% 2.05% 2.57% 1.11% 2.32% 2.02% 1.3% 1% 0.21%
2025/12/30 1.95% 2.63% 2.27% 2.44% 1.12% 2.52% 2.14% 2.03% 1.48% 0.06%
2025/12/31 2.8% 2.52% 2.44% 2.36% 2.12% 2.11% 1.95% 1.37% 1.2% 0.1%
  • findmypast.co.uk
  • yourcompanyformations.co.uk
  • eharmony.co.uk
  • checkatrade.com
  • dbscheckonline.org.uk
  • dbschecks.org
  • bark.com
  • ancestorrecords.co.uk
  • xero.com
  • tide.co

Copyright © Adthena. All rights reserved.

In December 2025, “tide.co” started strong with a 3.61% share, peaking at 4.37% mid-month. However, it plummeted to 0.10% by month-end. “checkatrade.com” maintained a steady presence, while “findmypast.co.uk” saw fluctuations, ending at 2.80%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Services Consulting - Last month
  1. 1
    Accenture https://www.accenture.com

    Together, We Are Reinventing — Helping Clients To Reinvent Their Enterprises, Accelerating Their Use Of Cloud, Data & AI. We're...

  2. 2
    State pension age changes and retirement age increases | Age UK https://www.ageuk.org.uk

    The State Pension age is the earliest age you can claim your State Pension. It is gradually increasing and now depends on when you were born. Visit Age UK.

  3. 3
    Checkatrade™ official site | Find a tradesperson https://www.checkatrade.com

    Checkatrade has tradespeople covering your area. Read reviews and start your project today. Checkatrade tradespeople have passed up to 12 checks. Book a reviewed tradesperson today.

  4. 4
    Find Local Tradespeople https://www.myjobquote.co.uk

    Find Tradespeople Fast & Easy — Post a Job For Free & Let Tradespeople Come To You To Quote Your Job. Compare up to 3 Free...

  5. 5
    Free Listing - Add your business to Yell.com https://www.yell.com

    On Average There Are Over 4.9 Million Total Visits To Businesses On Yell.com Per Month.

Copyright © Adthena. All rights reserved.

Accenture’s ad highlights innovation through cloud, data, and AI. Age UK informs about evolving pension ages. Checkatrade and MyJobQuote focus on connecting users with trusted tradespeople. Yell.com emphasizes its vast monthly business visits.

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