Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
Domain | Share of clicks |
---|---|
eharmony.co.uk | 12.79 |
findmypast.co.uk | 6.16 |
accenture.com | 5.17 |
businessesforsale.com | 2.47 |
trustatrader.com | 2.22 |
tide.co | 2.14 |
deloitte.com | 2.13 |
shopify.com | 1.83 |
myjobquote.co.uk | 1.52 |
xero.com | 1.44 |
others | 62.13 |
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In the PPC landscape, eHarmony.co.uk leads with 12.79% click share, followed by findmypast.co.uk at 6.16%. Accenture.com captures 5.17%, while ‘others’ dominate with 62.13%, highlighting diverse competition.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
April saw dynamic shifts in PPC spend share. Tide.co led with consistent fluctuations, peaking at 10.5%. Ltd-companies.co.uk surged mid-month, reaching 7.92%. Eharmony.co.uk maintained steady growth, while Xero.com showed a notable rise. The month concluded with diverse trends across domains.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
Date | Competitor Count |
---|---|
2025/04/01 | 1419 |
2025/04/02 | 1367 |
2025/04/03 | 1450 |
2025/04/04 | 1408 |
2025/04/05 | 1256 |
2025/04/06 | 1341 |
2025/04/07 | 1348 |
2025/04/08 | 1438 |
2025/04/09 | 1324 |
2025/04/10 | 1390 |
2025/04/11 | 1318 |
2025/04/12 | 1203 |
2025/04/13 | 1250 |
2025/04/14 | 1305 |
2025/04/15 | 1269 |
2025/04/16 | 1290 |
2025/04/17 | 1323 |
2025/04/18 | 1190 |
2025/04/19 | 1255 |
2025/04/20 | 1214 |
2025/04/21 | 1260 |
2025/04/22 | 1381 |
2025/04/23 | 1325 |
2025/04/24 | 1342 |
2025/04/25 | 1277 |
2025/04/26 | 1223 |
2025/04/27 | 1253 |
2025/04/28 | 1338 |
2025/04/29 | 1285 |
2025/04/30 | 1266 |
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April saw fluctuating advertiser numbers, peaking at 1,450 on April 3rd. The month concluded with a slight decline, ending at 1,266.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
Name | Market Trend |
---|---|
match.com | 1.86% |
deloitte.com | 1.8% |
ltd-companies.co.uk | 0.86% |
livecareer.co.uk | 0.76% |
myperfectcv.co.uk | 0.76% |
yell.com | -0.37% |
trustatrader.com | -0.4% |
findmypast.co.uk | -0.7% |
accenture.com | -1.27% |
eharmony.co.uk | -2.46% |
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Match.com and Deloitte.com surged in click share, while eHarmony.co.uk and Accenture.com faced declines.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
April’s PPC landscape saw dynamic shifts. Tide.co led with consistent highs, peaking at 4.91. Eharmony.co.uk fluctuated, reaching 4.58. Xero.com surged mid-month, while findmypast.co.uk remained steady. Checkatrade.com and Accenture.com showed modest gains. Shopify.com and companiesmadesimple.com experienced varied trends. Ratedpeople.com and yell.com had sporadic peaks. April concluded with diverse performances across domains.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Helping Clients To Reinvent Their Enterprises, Accelerating Their Use Of Cloud, Data & AI. Awarded One Of The World's Most Admired ...
A career in Strategy, Risk & Transactions Advisory goes beyond spreadsheets & compliance. Solve our clients most significant challenges...
The British Red Cross Need Your Support More Than Ever. Show Your Kindness & Donate Today. In An...
We provide insights and tailored recommendations through data analysis and market research
Choose Which? Trusted Trader — Become A Which? Trusted Trader Today. Get Assessed & Endorsed. Request A Free Callback Now
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Accenture’s ad highlights innovation, focusing on cloud, data, and AI transformation. Deloitte emphasizes strategic advisory roles, appealing to career seekers. The British Red Cross calls for urgent donations, leveraging empathy. Statista offers data-driven insights, while Which? promotes trust through trader endorsements.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
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Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the PPC Market Share Report 2025 is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.
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Yes. The PPC Market Share Report 2025 aggregates data from across both device types and Google Shopping.
The PPC Market Share Report 2025 is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.
Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.