UK Services Consulting - PPC Market Share Analysis October 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Consulting – UK

Google AI Overview visibility for Services Consulting UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 47.5829379969
52.4170620031
47%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 28
72
28%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 3%
Navigational 7%
Seasonal 0%
Local 2%
Problem Solving 22%

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Market Exposure

Share of Clicks for top 10 UK Services Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
eharmony.co.uk 11.36
checkatrade.com 7.79
simplybusiness.co.uk 7.68
findmypast.co.uk 6.37
tide.co 4.26
myjobquote.co.uk 3.66
businessesforsale.com 2.29
xero.com 2.25
trustatrader.com 2.23
surveymonkey.com 2.02
others 50.09
  • eharmony.co.uk - 11.36%
  • checkatrade.com - 7.79%
  • simplybusiness.co.uk - 7.68%
  • findmypast.co.uk - 6.37%
  • tide.co - 4.26%
  • myjobquote.co.uk - 3.66%
  • businessesforsale.com - 2.29%
  • xero.com - 2.25%
  • trustatrader.com - 2.23%
  • surveymonkey.com - 2.02%
  • others - 50.09%

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In the PPC landscape, eHarmony leads with 11.36% click share, while ‘others’ dominate at 50.09%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Services Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date tide.co simplybusiness.co.uk yourcompanyformations.co.uk mycoformations.co.uk xero.com myjobquote.co.uk shopify.com checkatrade.com regus.com companiesmadesimple.com
2026/10/01 18.55% 4.99% 4.34% 2.55% 5.56% 1.86% 3.42% 2.92% 0.46% 3.28%
2026/10/02 20.23% 5.66% 4.5% 1.06% 7.94% 2.47% 3.53% 2.97% 0.14% 3.05%
2026/10/03 24.38% 5.33% 4.23% 1.05% 9.37% 1.88% 1.45% 2.52% 0.9% 1.45%
2026/10/04 22.95% 5.1% 4.28% 0.33% 7.97% 1.89% 1.15% 3.63% 1.05% 1.26%
2026/10/05 22.39% 6.4% 3.69% 0.26% 5.1% 1.89% 2.09% 3.56% 0.15% 3.65%
2026/10/06 20.96% 5.89% 5.7% 0.4% 6.13% 1.71% 2.64% 2.57% 0.87% 3.37%
2026/10/07 16.75% 6.63% 4.39% 0.96% 3.79% 2.33% 2.48% 2.91% 0.37% 4.53%
2026/10/08 15.71% 6.25% 6.42% 0.48% 4.66% 1.8% 3.3% 3.51% 1.11% 4.01%
2026/10/09 16.29% 5.07% 6.25% 0.06% 4.61% 2.29% 1.9% 3.53% 1.55% 6.61%
2026/10/10 15.56% 5.09% 3.55% 0.1% 2.41% 1.87% 1% 3.94% 2.97% 5.1%
2026/10/11 14.79% 4.2% 5.28% 0.13% 2.5% 2.34% 0.98% 4.02% 1.9% 5.78%
2026/10/12 10.56% 6.42% 7.09% 0.35% 5.65% 1.49% 1.18% 2.33% 1.8% 4.42%
2026/10/13 12.23% 7.05% 5.87% 0.73% 6.08% 2.47% 2.29% 3.55% 2.53% 4.55%
2026/10/14 10.94% 5.84% 8.52% 0.25% 5.66% 2.23% 1.6% 2.67% 2.31% 2.83%
2026/10/15 11.41% 6.36% 9.82% 0.37% 4.88% 2.05% 1.57% 2.92% 2.18% 3.5%
2026/10/16 13.8% 6% 6.86% 1.4% 5.74% 2.12% 1.27% 3.23% 1.31% 3.16%
2026/10/17 16.89% 6.64% 6.1% 0.77% 6.67% 2.54% 1.93% 3.27% 1.32% 2.23%
2026/10/18 16.21% 6.62% 5.78% 0.54% 6.58% 3.07% 1.04% 3.28% 1.61% 0.73%
2026/10/19 12.57% 6.86% 10.51% 0.37% 6.48% 2.47% 1.38% 3.36% 2.08% 1.22%
2026/10/20 11.84% 7.12% 8.16% 0.61% 4.61% 2.63% 1.43% 4.49% 2.16% 1.74%
2026/10/21 13.18% 7.49% 9.98% 0.3% 5.14% 2.67% 1.92% 3.15% 2.45% 3.1%
2026/10/22 12.1% 7.01% 9.68% 0.58% 4.18% 1.95% 2.86% 2.65% 1.65% 2.87%
2026/10/23 12.4% 6.42% 10.57% 0.45% 2.99% 2.1% 1.7% 2.79% 3.19% 1.91%
2026/10/24 15.69% 4.85% 6.52% 3.17% 6.46% 2.25% 2.43% 2.15% 2.91% 0.34%
2026/10/25 16.16% 4.99% 5.39% 3.5% 5.79% 2.12% 3.65% 1.96% 3.73% 0.8%
2026/10/26 9.77% 5.1% 9.43% 3.94% 7.34% 2.38% 3.19% 1.79% 1.67% 1.23%
2026/10/27 11.41% 5.09% 6.73% 5.12% 6.11% 2.2% 3.69% 1.18% 1.56% 1.17%
2026/10/28 16.32% 4.82% 7.02% 3.73% 4.58% 1.29% 2.66% 1.97% 1.14% 1.1%
2026/10/29 10.47% 5.59% 9.08% 6.2% 5.14% 2.24% 3.31% 2.55% 1.32% 1.49%
2026/10/30 12.89% 6.24% 8.84% 6.99% 3.99% 2.75% 2.72% 2.02% 1.79% 0.56%
2026/10/31 11.48% 7.69% 6.67% 5.7% 5.25% 2.58% 2.56% 2.39% 2.13% 0.51%
  • tide.co
  • simplybusiness.co.uk
  • yourcompanyformations.co.uk
  • mycoformations.co.uk
  • xero.com
  • myjobquote.co.uk
  • shopify.com
  • checkatrade.com
  • regus.com
  • companiesmadesimple.com

Copyright © Adthena. All rights reserved.

In October 2026, Tide.co’s PPC spend share fluctuated, peaking early at 24.38% before declining to 11.48%. Simplybusiness.co.uk saw a steady rise, ending at 7.69%. Yourcompanyformations.co.uk experienced volatility, closing at 6.67%. Mycoformations.co.uk’s share surged late, finishing at 5.7%. Xero.com maintained moderate stability, ending at 5.25%. Myjobquote.co.uk showed consistent growth, closing at 2.58%. Shopify.com had varied performance, ending at 2.56%. Checkatrade.com saw a decline, finishing at 2.39%. Regus.com had a late surge, closing at 2.13%. Companiesmadesimple.com experienced a significant drop, ending at 0.51%.

Market Exposure

Competitor Count for UK Services Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/10/01 670
2026/10/02 655
2026/10/03 629
2026/10/04 634
2026/10/05 640
2026/10/06 622
2026/10/07 611
2026/10/08 638
2026/10/09 612
2026/10/10 594
2026/10/11 598
2026/10/12 587
2026/10/13 614
2026/10/14 661
2026/10/15 658
2026/10/16 665
2026/10/17 615
2026/10/18 609
2026/10/19 659
2026/10/20 659
2026/10/21 637
2026/10/22 611
2026/10/23 611
2026/10/24 672
2026/10/25 696
2026/10/26 761
2026/10/27 784
2026/10/28 775
2026/10/29 753
2026/10/30 744
2026/10/31 691

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October began with 670 advertisers, dipping mid-month to 587. A resurgence followed, peaking at 784 on October 27, concluding at 691.

Campaign Efficiency

Market Loss & Market Gains for UK Services Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
xero.com 0.85%
indeed.com 0.84%
shopify.com 0.84%
wix.com 0.61%
businessesforsale.com 0.6%
companiesmadesimple.com -0.77%
jgpestcontrol.co.uk -0.9%
findmypast.co.uk -1%
trustatrader.com -1.56%
checkatrade.com -1.95%

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In the past month, xero.com led with a 0.85% click share rise, while checkatrade.com fell by 1.95%.

Campaign Efficiency

UK Services Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date tide.co xero.com shopify.com myjobquote.co.uk simplybusiness.co.uk eharmony.co.uk findmypast.co.uk checkatrade.com bark.com wecasa.co.uk
2026/10/01 8.12% 5.28% 3.85% 2.49% 2.31% 2.22% 5.37% 2.7% 4.28% 1.53%
2026/10/02 10.16% 6.53% 4.73% 3.81% 2.36% 3.09% 1.77% 2.91% 2.85% 0.88%
2026/10/03 12.34% 6.5% 2.93% 2.54% 2.37% 3.66% 4.06% 2.48% 2% 2.47%
2026/10/04 12.73% 5.88% 2.53% 2.78% 2.32% 3.33% 1.26% 3.69% 1.96% 2.23%
2026/10/05 12.06% 4.48% 2.62% 2.88% 2.96% 3.12% 1.46% 3.57% 3.26% 1.49%
2026/10/06 12.14% 5.63% 4.09% 2.59% 2.82% 2.11% 3.68% 2.92% 2.62% 1.48%
2026/10/07 7.79% 3.36% 4.15% 3.58% 2.87% 2.81% 2.86% 3.04% 4.12% 1.72%
2026/10/08 7.19% 3.79% 4.4% 2.56% 2.65% 2.45% 3.05% 3.58% 2.24% 1.92%
2026/10/09 7.86% 3.84% 2.68% 3.66% 1.96% 3.15% 3.35% 3.65% 1.23% 1.98%
2026/10/10 7.99% 2.16% 1.97% 2.6% 1.9% 2.01% 3.02% 4.24% 0.98% 2.9%
2026/10/11 7.13% 2.38% 2.07% 3.97% 1.86% 2.67% 1.51% 4.31% 0.44% 1.95%
2026/10/12 5.48% 4.39% 2.36% 2.04% 2.57% 3.01% 3.05% 2.65% 1.31% 2.88%
2026/10/13 5.67% 4.74% 3.77% 3.82% 2.79% 2.22% 4.11% 3.56% 1.96% 1.43%
2026/10/14 5.47% 4.9% 3.19% 3.63% 2.13% 2.8% 5.08% 2.94% 2.92% 1.39%
2026/10/15 4.96% 4.21% 2.96% 3.13% 2.85% 2.67% 3.47% 3.26% 2.65% 0.77%
2026/10/16 6.71% 4.85% 2.54% 3.37% 2.72% 2.6% 2.31% 3.71% 3.51% 1.58%
2026/10/17 8.05% 5.26% 3.31% 3.82% 2.64% 3.08% 4.88% 3.21% 2.21% 1.97%
2026/10/18 7.83% 5.6% 2.25% 4.66% 2.33% 2.76% 2.63% 3.19% 2.41% 1.67%
2026/10/19 5.89% 5% 2.42% 3.65% 2.71% 3.16% 2.7% 3.42% 2.81% 2.82%
2026/10/20 4.72% 3.86% 2.18% 3.75% 2.58% 3.17% 1.77% 4.92% 3.29% 1.25%
2026/10/21 5.75% 4.21% 3.13% 3.84% 3.33% 2.99% 2.85% 2.92% 2.11% 1.68%
2026/10/22 5.63% 4.03% 4.88% 3.25% 2.79% 3.31% 2.81% 3.03% 2.03% 2.45%
2026/10/23 5.24% 2.97% 3.16% 2.98% 2.49% 3.35% 1.43% 3.28% 2.09% 2.44%
2026/10/24 7.31% 5.31% 4.62% 3.64% 1.83% 2.14% 2.99% 1.97% 1.67% 1.16%
2026/10/25 7.07% 5% 5.8% 3.33% 1.87% 1.78% 2.85% 1.8% 2.28% 2.43%
2026/10/26 4.24% 5.97% 5.46% 3.54% 1.75% 1.93% 4.55% 1.71% 2.81% 1.34%
2026/10/27 4.75% 5.82% 6.31% 3.32% 1.76% 1.99% 2.45% 1.09% 2.54% 2.15%
2026/10/28 7.38% 4.53% 5.07% 2.09% 1.89% 2.4% 3.26% 2.02% 3.02% 1.23%
2026/10/29 4.64% 4.85% 5.81% 3.13% 1.82% 2.78% 2.87% 2.42% 3.58% 1.73%
2026/10/30 5.24% 3.98% 4.88% 4.32% 2.02% 2.2% 3.37% 1.79% 2.64% 1.05%
2026/10/31 5.02% 5% 4.99% 3.95% 2.77% 2.33% 2.3% 2.12% 1.48% 1.37%
  • tide.co
  • xero.com
  • shopify.com
  • myjobquote.co.uk
  • simplybusiness.co.uk
  • eharmony.co.uk
  • findmypast.co.uk
  • checkatrade.com
  • bark.com
  • wecasa.co.uk

Copyright © Adthena. All rights reserved.

Tide.co started strong, peaking at 12.73% on October 4th, then declined to 5.02% by month’s end. Xero.com fluctuated, ending at 5.00%. Shopify.com rose to 6.31% on October 27th, closing at 4.99%. Myjobquote.co.uk saw a steady rise, finishing at 3.95%. Simplybusiness.co.uk remained stable, ending at 2.77%. Eharmony.co.uk peaked mid-month, closing at 2.33%. Findmypast.co.uk had a volatile month, ending at 2.30%. Checkatrade.com dropped significantly, closing at 2.12%. Bark.com fluctuated, ending at 1.48%. Wecasa.co.uk remained low, closing at 1.37%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Services Consulting - Last month
  1. 1
    Check A Local Tradesman Free https://www.bark.com › recommended › pros

    Prices To Suit All Budgets — Find Recommended Local Tradesmen Fast & Free on Bark

  2. 2
    Checkatrade™ official site - Find a tradesperson https://www.checkatrade.com

    Checkatrade tradespeople have passed up to 12 checks. Book a reviewed tradesperson today

  3. 3
    Find a Local Tradesman - Find a Tradesman Near You https://www.myjobquote.co.uk

    Post a Job For Free & Let Tradespeople Come To You To Quote Your Job.

  4. 4
    72 Small Business Ideas to Start in 2026 - Shopify https://www.shopify.com

    Find business ideas and step-by-step guides to get started. Learn what to sell and how to launch your first online store. 100+ Professional Themes. 99.99% Average Uptime. Mobile Commerce Ready.

  5. 5
    Register as a sole trader with HMRC: step-by-step guide -... https://www.xero.com

    Learn how to register as a sole trader and set your business up the right way

Copyright © Adthena. All rights reserved.

In the competitive world of PPC advertising, five top performers emerge with distinct narratives. Bark.com entices with budget-friendly local tradesmen, emphasizing speed and cost-effectiveness. Checkatrade.com assures quality through rigorous checks, promoting trust. MyJobQuote.co.uk flips the script, inviting tradespeople to bid, enhancing choice. Shopify inspires entrepreneurship with business ideas and robust e-commerce tools. Xero simplifies business registration, guiding sole traders through essential steps. Each ad tells a unique story, capturing diverse audience needs.

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