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UK Services Consulting - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Consulting – UK

Google AI Overview visibility for Services Consulting UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 34.307638986
65.692361014
34%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 41
59
41%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 3%
Navigational 3%
Seasonal 0%
Local 2%
Problem Solving 31%

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Market Exposure

Share of Clicks for top 10 UK Services Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
eharmony.co.uk 7.91
checkatrade.com 7.39
tide.co 6.27
findmypast.co.uk 4.86
surveymonkey.com 4.49
myjobquote.co.uk 3.37
accenture.com 3.08
simplybusiness.co.uk 2.26
trustatrader.com 1.75
myperfectcv.co.uk 1.68
others 56.94
  • eharmony.co.uk - 7.91%
  • checkatrade.com - 7.39%
  • tide.co - 6.27%
  • findmypast.co.uk - 4.86%
  • surveymonkey.com - 4.49%
  • myjobquote.co.uk - 3.37%
  • accenture.com - 3.08%
  • simplybusiness.co.uk - 2.26%
  • trustatrader.com - 1.75%
  • myperfectcv.co.uk - 1.68%
  • others - 56.94%

Copyright © Adthena. All rights reserved.

In the PPC landscape, ‘eharmony.co.uk’ leads with 7.91% click share, closely followed by ‘checkatrade.com’ at 7.39%. ‘Others’ dominate with 56.94%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Services Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date tide.co yourcompanyformations.co.uk checkatrade.com simplybusiness.co.uk myjobquote.co.uk eharmony.co.uk xero.com fiverr.com myperfectcv.co.uk betterhelp.com
2026/03/01 18.35% 0.01% 2.67% 2.44% 1.68% 1.76% 3.63% 1.38% 2.61% 1.57%
2026/03/02 17.67% 3.85% 2.79% 1.96% 1.8% 1.05% 2.21% 1.3% 2.59% 1.38%
2026/03/03 19.28% 4.75% 3.52% 0.91% 1.93% 1.64% 1.97% 1.06% 1.2% 1.19%
2026/03/04 19.3% 4.46% 2.94% 0.58% 1.83% 1.86% 1.83% 1.13% 1.2% 1.36%
2026/03/05 16.3% 2.67% 3.29% 1.3% 1.86% 1.83% 2.45% 1.28% 1.74% 1.27%
2026/03/06 15.92% 1.54% 3.39% 0.29% 1.97% 1.82% 2.48% 0.92% 2.26% 1.14%
2026/03/07 17.98% 0.39% 2.74% 0.92% 1.73% 2.35% 2.49% 1.45% 2.93% 1.2%
2026/03/08 17.66% 0.01% 2.54% 1.36% 1.57% 2.53% 3.84% 0.92% 2.12% 1.39%
2026/03/09 16.91% 1.49% 3.35% 1.32% 2.26% 1.83% 2.62% 1.63% 2.21% 1.34%
2026/03/10 16.99% 2.85% 3.1% 1.81% 2.04% 2.16% 2.88% 1.47% 1.33% 1.22%
2026/03/11 17.87% 3.86% 2.62% 2.94% 1.67% 1.9% 1.77% 0.84% 1% 1.42%
2026/03/12 18.55% 2.95% 2.75% 2.16% 1.58% 1.7% 1.55% 0.59% 2.28% 1.55%
2026/03/13 17.73% 1.23% 2.88% 2.62% 2.28% 1.85% 1.85% 1.31% 2.56% 1.23%
2026/03/14 18.95% 1.5% 2.9% 1.22% 1.94% 2.07% 1.92% 1.47% 2.54% 1.24%
2026/03/15 17.05% 0.24% 3.06% 2.42% 2.12% 1.68% 3.08% 1.04% 1.7% 1.2%
2026/03/16 16.75% 4.35% 2.82% 1.88% 1.87% 1.96% 1.61% 0.82% 1.86% 1.21%
2026/03/17 18.07% 2.2% 2.49% 2.24% 1.61% 2.24% 1.51% 0.91% 0.71% 1.25%
2026/03/18 20.47% 2.44% 3.15% 1.73% 2.25% 1.82% 1.17% 0.73% 0.81% 1.12%
2026/03/19 16.76% 1.49% 3.88% 2.53% 2.41% 2% 0.43% 1.53% 0.58% 1.05%
2026/03/20 19.44% 3.5% 2.79% 2.76% 1.99% 1.69% 0.46% 1.04% 0.7% 1.02%
2026/03/21 19.13% 1.24% 3.26% 2.32% 2.36% 2.27% 1.77% 1.11% 1.86% 0.91%
2026/03/22 19.59% 0.01% 2.75% 1.72% 1.84% 2.31% 2.27% 0.67% 1.73% 1.25%
2026/03/23 18.91% 3.79% 2.86% 1.8% 2.15% 2.65% 2.61% 0.9% 2.22% 1.14%
2026/03/24 17.76% 2.17% 2.45% 2.48% 1.58% 2.2% 1.49% 0.9% 0.7% 1.23%
2026/03/25 19.13% 4.52% 4.03% 1.61% 2.7% 2.14% 3.16% 0.84% 0.82% 1.37%
2026/03/26 17.76% 8.04% 3.62% 2.39% 2.83% 2.12% 1.26% 0.93% 1.67% 1.14%
2026/03/27 19.49% 4.37% 3.68% 2.45% 3.15% 2.23% 1.68% 0.74% 2.77% 0.76%
2026/03/28 21.59% 2.22% 3.47% 3.08% 2.81% 2.24% 2.28% 0.93% 0.59% 1.14%
2026/03/29 23.33% 0.02% 4% 2.81% 3.05% 1.49% 2.29% 0.82% 1.04% 1.17%
2026/03/30 21.52% 4.58% 3.11% 1.75% 3.2% 1.51% 1.73% 0.81% 0.69% 1.13%
2026/03/31 20.9% 5.32% 3.44% 2.89% 2.6% 1.82% 1.23% 0.8% 0.73% 0.47%
  • tide.co
  • yourcompanyformations.co.uk
  • checkatrade.com
  • simplybusiness.co.uk
  • myjobquote.co.uk
  • eharmony.co.uk
  • xero.com
  • fiverr.com
  • myperfectcv.co.uk
  • betterhelp.com

Copyright © Adthena. All rights reserved.

In March 2026, Tide.co led with a steady rise, peaking at 23.33%. YourCompanyFormations.co.uk saw fluctuations, ending at 5.32%. Checkatrade.com maintained stability, closing at 3.44%. SimplyBusiness.co.uk showed moderate growth, finishing at 2.89%. MyJobQuote.co.uk experienced a slight increase, ending at 2.60%. eHarmony.co.uk remained consistent, closing at 1.82%. Xero.com fluctuated, ending at 1.23%. Fiverr.com showed a slight decline, finishing at 0.80%. MyPerfectCV.co.uk had a varied month, closing at 0.73%. BetterHelp.com saw a decrease, ending at 0.47%.

Market Exposure

Competitor Count for UK Services Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 889
2026/03/02 934
2026/03/03 934
2026/03/04 938
2026/03/05 916
2026/03/06 945
2026/03/07 903
2026/03/08 861
2026/03/09 913
2026/03/10 889
2026/03/11 902
2026/03/12 907
2026/03/13 905
2026/03/14 824
2026/03/15 838
2026/03/16 925
2026/03/17 954
2026/03/18 894
2026/03/19 905
2026/03/20 883
2026/03/21 831
2026/03/22 826
2026/03/23 897
2026/03/24 954
2026/03/25 782
2026/03/26 794
2026/03/27 820
2026/03/28 797
2026/03/29 798
2026/03/30 816
2026/03/31 796

Copyright © Adthena. All rights reserved.

March saw fluctuating advertiser numbers, peaking at 954 on the 17th and 24th. The month concluded with a slight dip to 796.

Campaign Efficiency

Market Loss & Market Gains for UK Services Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
accenture.com 2.74%
checkatrade.com 0.87%
myjobquote.co.uk 0.73%
simplybusiness.co.uk 0.67%
gartner.com 0.46%
livecareer.co.uk -0.28%
kpmg.com -0.32%
londonmintoffice.org -0.32%
businessesforsale.com -0.4%
myperfectcv.co.uk -0.73%

Copyright © Adthena. All rights reserved.

Accenture.com soared with a 2.74 increase, while myperfectcv.co.uk dropped by 0.73. Checkatrade.com and myjobquote.co.uk also gained, contrasting businessesforsale.com’s decline.

Campaign Efficiency

UK Services Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date tide.co checkatrade.com myjobquote.co.uk shopify.com eharmony.co.uk dbscheckonline.org.uk bark.com testerup.com xero.com findmypast.co.uk
2026/03/01 9.2% 3.2% 2.55% 1.61% 1.67% 0.65% 1.19% 0.93% 3.41% 2.1%
2026/03/02 8.94% 3.58% 2.82% 0.47% 1.15% 0.98% 2.09% 1.15% 2.22% 3.51%
2026/03/03 9.65% 4.61% 2.9% 0.39% 1.79% 1.01% 1.65% 1.41% 1.97% 1.94%
2026/03/04 10.02% 3.58% 2.76% 0.38% 2.02% 0.94% 1.88% 1.78% 1.65% 4.16%
2026/03/05 8.27% 4.24% 2.65% 1.16% 1.99% 1.38% 1.76% 1.73% 2.59% 2.29%
2026/03/06 7.64% 4.08% 2.82% 1.43% 1.87% 1.72% 1.57% 1.77% 2.65% 3.76%
2026/03/07 8.47% 3.68% 2.68% 1.52% 2.58% 1.21% 1.33% 1.51% 2.49% 2.23%
2026/03/08 8.39% 3.2% 2.07% 1.41% 2.54% 1.5% 0.74% 1.64% 3.77% 3.06%
2026/03/09 8.27% 4.1% 3.23% 1.1% 2.04% 0.36% 1.64% 1.42% 2.81% 0.75%
2026/03/10 8.3% 3.86% 3.18% 1.35% 2.59% 2.47% 1.48% 1.68% 2.44% 2.02%
2026/03/11 8.49% 3.33% 2.09% 1.3% 2.09% 1.28% 2.15% 1.53% 1.74% 5.43%
2026/03/12 9.47% 3.45% 2.4% 1.57% 1.99% 1.57% 1.47% 1.55% 1.7% 2.41%
2026/03/13 8.47% 3.75% 3.41% 1.32% 1.77% 2.06% 1.66% 1.19% 1.68% 4.32%
2026/03/14 10.06% 4.02% 2.96% 1.43% 2.49% 0.71% 0.96% 0.8% 2.05% 0.43%
2026/03/15 8.17% 3.72% 3.12% 1.84% 1.73% 0.94% 1.68% 0.99% 3.19% 1.61%
2026/03/16 8.38% 3.58% 2.7% 1.24% 2.15% 0.62% 1.68% 1.17% 1.64% 1.05%
2026/03/17 8.71% 3.16% 2.12% 1.33% 2.12% 0.88% 1.52% 1.61% 1.63% 2.5%
2026/03/18 9.91% 3.76% 2.82% 0.72% 1.91% 0.72% 1.97% 1.65% 1.23% 5.38%
2026/03/19 8.47% 4.95% 3.53% 0.8% 2% 1.18% 1.5% 1.72% 0.44% 2.22%
2026/03/20 9.77% 3.8% 3.13% 1.1% 1.97% 1.12% 1.24% 1.55% 0.48% 3.2%
2026/03/21 9.76% 4.09% 3.65% 0.99% 2.57% 1.09% 1.28% 2.01% 1.9% 2.47%
2026/03/22 9.89% 3.57% 2.53% 1% 2.36% 0.35% 1.46% 1.25% 2.16% 2.14%
2026/03/23 9.51% 3.54% 3.34% 1.03% 2.69% 1.66% 1.62% 1.29% 2.62% 2.19%
2026/03/24 8.71% 3.16% 2.12% 1.33% 2.12% 0.88% 1.52% 1.61% 1.63% 2.5%
2026/03/25 8.75% 5.05% 4.05% 0.76% 2.56% 3.51% 1.17% 1.47% 3.45% 1.18%
2026/03/26 8.32% 4.79% 4.96% 2.97% 2.89% 3.63% 1.01% 1.89% 1.15% 2.46%
2026/03/27 9.63% 4.75% 5.4% 1.32% 2.78% 1.89% 1.39% 1.36% 1.89% 1.53%
2026/03/28 9.5% 4.31% 4.54% 1.42% 2.58% 1.95% 0.98% 1.89% 2.2% 5.67%
2026/03/29 10.79% 4.72% 4.93% 1.89% 1.64% 1.9% 0.99% 1.85% 2.31% 3.19%
2026/03/30 9.88% 3.94% 5.14% 1.59% 1.72% 2.07% 1.61% 1.29% 1.84% 1.25%
2026/03/31 9.87% 4.66% 4.33% 3.31% 2.23% 2.23% 1.93% 1.57% 1.45% 0.99%
  • tide.co
  • checkatrade.com
  • myjobquote.co.uk
  • shopify.com
  • eharmony.co.uk
  • dbscheckonline.org.uk
  • bark.com
  • testerup.com
  • xero.com
  • findmypast.co.uk

Copyright © Adthena. All rights reserved.

In March 2026, Tide.co led with fluctuating impressions, peaking at 10.79% on March 29. Checkatrade.com saw a steady rise, ending at 4.66%. Myjobquote.co.uk surged mid-month, closing at 4.33%. Shopify.com had a late spike, finishing at 3.31%. Eharmony.co.uk maintained stability, ending at 2.23%. Dbscheckonline.org.uk rose sharply, closing at 2.23%. Bark.com remained consistent, ending at 1.93%. Testerup.com showed gradual growth, finishing at 1.57%. Xero.com fluctuated, closing at 1.45%. Findmypast.co.uk had a volatile month, ending at 0.99%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Services Consulting - Last month
  1. 1
    State pension age changes and retirement age increases | Age UK https://www.ageuk.org.uk

    The State Pension age is the earliest age you can claim your State Pension. It is gradually increasing and now depends on when you were born. Visit Age UK.

  2. 2
    Checkatrade™ official site | Find a tradesperson today https://www.checkatrade.com

    Checkatrade has tradespeople covering your area. Read reviews and start your project today. If the job goes wrong, our Checkatrade guarantee can help.

  3. 3
    Find a Local Tradesman | Checked, Rated & Trusted https://www.myjobquote.co.uk

    Get Free Quotes from Builders, Painters, Plasterers, Joiners, Gardeners, Tilers and more. Post a Job For Free & Let Tradespeople Come To You To Quote Your Job.

  4. 4
    Register a UK Business - Set Up a Limited Company https://www.tide.co

    Register a limited company in minutes for just £24.99. Save on UK incorporation fees today

  5. 5
    How to register as a sole trader: Step-by-step guide for small business https://www.xero.com

    Find Guides, Articles, And Infographics To Help You Do Better Business, Download Today. Xero SMB Gudies. Your Intro To The Milestone Moments In Small Business.

Copyright © Adthena. All rights reserved.

In the realm of Google PPC, Age UK informs on pension age changes, while Checkatrade and MyJobQuote connect users with trusted tradespeople. Tide simplifies UK business registration, and Xero guides sole traders with insightful resources. Each ad uniquely addresses specific user needs.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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