UK Services Consulting - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Consulting – UK

Google AI Overview visibility for Services Consulting UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 43.4036103073
56.5963896927
43%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 32
68
32%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 3%
Navigational 5%
Seasonal 0%
Local 2%
Problem Solving 23%

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Market Exposure

Share of Clicks for top 10 UK Services Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
eharmony.co.uk 10.16
accenture.com 9.55
checkatrade.com 9.44
findmypast.co.uk 6.24
simplybusiness.co.uk 5.62
surveymonkey.com 3.7
tide.co 3.26
businessesforsale.com 3.03
myjobquote.co.uk 2.85
trustatrader.com 2.57
others 43.58
  • eharmony.co.uk - 10.16%
  • accenture.com - 9.55%
  • checkatrade.com - 9.44%
  • findmypast.co.uk - 6.24%
  • simplybusiness.co.uk - 5.62%
  • surveymonkey.com - 3.7%
  • tide.co - 3.26%
  • businessesforsale.com - 3.03%
  • myjobquote.co.uk - 2.85%
  • trustatrader.com - 2.57%
  • others - 43.58%

Copyright © Adthena. All rights reserved.

In the PPC landscape, eHarmony.co.uk leads with a 10.16% click share, closely followed by Accenture.com at 9.55%. Checkatrade.com captures 9.44%, while ‘others’ dominate with 43.58%.

Market Exposure

Share of Spend for the top 10 UK Services Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date tide.co regus.com yourcompanyformations.co.uk companiesmadesimple.com simplybusiness.co.uk checkatrade.com eharmony.co.uk accenture.com myjobquote.co.uk unicef.org.uk
2026/08/01 18.84% 2.2% 1.49% 1.51% 7.47% 5% 2.06% 1.63% 2.57% 2.25%
2026/08/02 17.14% 2.22% 4.01% 3.75% 7.79% 3.22% 2.11% 1.03% 2% 3.11%
2026/08/03 16.28% 2.44% 4.51% 5.47% 7.48% 4.73% 1.9% 2.82% 2.39% 1.53%
2026/08/04 17.38% 1.35% 8.57% 3.57% 6.52% 3.33% 1.21% 3.09% 1.26% 2.5%
2026/08/05 16.55% 2.78% 8.43% 4.33% 4.57% 3.13% 1.69% 3.22% 1.63% 1.71%
2026/08/06 16.34% 3.25% 5.76% 3.57% 5.92% 2.37% 2.15% 2.67% 1.63% 1.42%
2026/08/07 17.11% 4.81% 3.03% 2.85% 6.42% 3% 1.53% 4.39% 1.85% 1.93%
2026/08/08 12.55% 6.47% 1.74% 1.42% 9.15% 2.73% 2.84% 5.34% 1.21% 2.95%
2026/08/09 13.59% 3.54% 2.51% 3.5% 4.95% 3.25% 2.45% 7.04% 1.73% 3.36%
2026/08/10 14.94% 2.55% 6.24% 5.08% 4.95% 3.07% 2.42% 4.13% 1.09% 2.1%
2026/08/11 16.13% 1.04% 5.04% 4.55% 7.05% 4.74% 1.12% 4.42% 1.75% 1.99%
2026/08/12 14.42% 2.54% 4.25% 3.52% 5.27% 3.1% 0.83% 4% 1.59% 1.98%
2026/08/13 16.25% 3.22% 4.06% 2.68% 5.75% 4.45% 2.61% 2.38% 1.25% 1.2%
2026/08/14 16.36% 5.37% 4.61% 3.51% 8.29% 3.86% 1.52% 2.66% 1.03% 1.28%
2026/08/15 12.76% 1.84% 3.05% 2.3% 8.25% 5.39% 1.97% 3.08% 1.96% 2.93%
2026/08/16 12.92% 3.95% 3.53% 1.44% 3.2% 6.28% 2.59% 5.04% 2.4% 1.89%
2026/08/17 13.82% 4.06% 3.2% 4.16% 7.78% 6.04% 1.63% 2.94% 2.18% 2.1%
2026/08/18 12.98% 4.14% 1.43% 2.66% 10.91% 4.51% 3.05% 1.3% 1.89% 3.19%
2026/08/19 14.48% 4.04% 2.6% 3.44% 10.18% 3.06% 2.03% 5.31% 1.46% 1.85%
2026/08/20 14.12% 7.7% 2.18% 3.58% 5.93% 5.13% 2.12% 4.19% 2.17% 2.1%
2026/08/21 14.71% 6.83% 3.25% 3.75% 7.49% 3.99% 1.97% 3.51% 1.83% 1.73%
2026/08/22 12.3% 12.11% 1.51% 3.23% 4.21% 4.49% 1.57% 3.95% 1.63% 1.8%
2026/08/23 13.98% 9.69% 1.5% 3.79% 7.13% 3.77% 1.81% 3.22% 1.86% 1.66%
2026/08/24 12.21% 7.11% 3.25% 4.12% 6.59% 3.32% 1.55% 4.43% 2.1% 1.34%
2026/08/25 15.94% 6.37% 7.54% 3.33% 6% 2.61% 1.48% 2.88% 1.09% 1.02%
2026/08/26 14.75% 5.35% 5.03% 3.67% 5.28% 3.73% 1.96% 2.75% 1.19% 1.49%
2026/08/27 18.46% 5.68% 9.44% 1.63% 3.85% 3.75% 1.66% 2.47% 1.07% 1.52%
2026/08/28 13.19% 10.15% 3.47% 4.85% 5.62% 4.06% 1.24% 3.24% 1.73% 1.31%
2026/08/29 15.13% 11.21% 2.82% 3.53% 4.69% 3.66% 1.44% 3.11% 1.61% 1.54%
2026/08/30 16.14% 9.75% 4.68% 2% 4.49% 3.09% 1.56% 2.19% 1.49% 1.31%
2026/08/31 18.56% 8.3% 6.67% 6.01% 3.95% 2.69% 2.16% 2.14% 1.57% 1.4%
  • tide.co
  • regus.com
  • yourcompanyformations.co.uk
  • companiesmadesimple.com
  • simplybusiness.co.uk
  • checkatrade.com
  • eharmony.co.uk
  • accenture.com
  • myjobquote.co.uk
  • unicef.org.uk

Copyright © Adthena. All rights reserved.

In August 2026, Tide.co led with fluctuating spend, peaking at 18.84% and ending at 18.56%. Regus.com saw a mid-month surge, while YourCompanyFormations.co.uk and SimplyBusiness.co.uk experienced varied trends.

Market Exposure

Competitor Count for UK Services Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 642
2026/08/02 669
2026/08/03 683
2026/08/04 678
2026/08/05 792
2026/08/06 774
2026/08/07 686
2026/08/08 554
2026/08/09 606
2026/08/10 650
2026/08/11 715
2026/08/12 751
2026/08/13 776
2026/08/14 730
2026/08/15 649
2026/08/16 657
2026/08/17 664
2026/08/18 648
2026/08/19 642
2026/08/20 653
2026/08/21 655
2026/08/22 638
2026/08/23 594
2026/08/24 614
2026/08/25 710
2026/08/26 717
2026/08/27 772
2026/08/28 752
2026/08/29 615
2026/08/30 612
2026/08/31 625

Copyright © Adthena. All rights reserved.

August saw fluctuating advertiser numbers, peaking at 792 on the 5th. The month concluded with 625 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Services Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
trustatrader.com 0.94%
regus.com 0.78%
findmypast.co.uk 0.71%
businessesforsale.com 0.5%
surveymonkey.com 0.46%
bike2workscheme.co.uk -0.22%
resume.io -0.23%
bark.com -0.23%
ageuk.org.uk -0.25%
accenture.com -1.7%

Copyright © Adthena. All rights reserved.

TrustATrader.com leads with a 0.94% click share rise, while Accenture.com drops by 1.7%.

Campaign Efficiency

UK Services Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date tide.co eharmony.co.uk findmypast.co.uk regus.com accenture.com checkatrade.com companiesmadesimple.com myjobquote.co.uk wecasa.co.uk simplybusiness.co.uk
2026/08/01 7.41% 3.17% 2.55% 0.46% 2.09% 4.9% 1.44% 3.93% 1.94% 3.2%
2026/08/02 5.86% 3.48% 1.67% 0.53% 1.87% 3.28% 2.65% 2.95% 1.55% 3.75%
2026/08/03 5.49% 3.11% 2.22% 0.58% 3.6% 4.7% 5% 4.05% 1.2% 3.39%
2026/08/04 7.85% 2.18% 1.39% 0.28% 4.03% 3.23% 3.07% 1.86% 1.29% 3.13%
2026/08/05 5.97% 2.79% 2.26% 0.58% 3.85% 2.96% 2.46% 2.58% 1.85% 2.1%
2026/08/06 5.57% 3.3% 1.28% 0.7% 3.18% 2.34% 2.17% 2.46% 1.52% 2.52%
2026/08/07 6.45% 2.43% 1.86% 1.58% 5.08% 3.05% 1.4% 2.91% 1.36% 2.14%
2026/08/08 5.65% 4.75% 3.21% 3.02% 6.71% 2.73% 1.03% 1.33% 1.42% 3.55%
2026/08/09 4.85% 3.82% 1.92% 1.37% 8.2% 2.94% 1.51% 1.55% 0.59% 2.12%
2026/08/10 5.66% 4.17% 1.73% 1.06% 5.17% 3.56% 2.01% 1.4% 0.55% 3.32%
2026/08/11 5.91% 1.82% 2.11% 0.34% 5.38% 5.19% 3.05% 2.73% 0.8% 3.7%
2026/08/12 5.68% 1.35% 1.66% 0.77% 4.73% 3.35% 1.54% 2% 0.87% 2.67%
2026/08/13 6.96% 4% 1.34% 1.44% 3.24% 3.91% 1.06% 2.14% 0.8% 2.68%
2026/08/14 7.14% 2.68% 1.5% 2.75% 3.51% 4.74% 2.6% 1.77% 1.47% 3.6%
2026/08/15 4.68% 3.16% 1.18% 0.78% 3.93% 5% 1.93% 3.55% 1.03% 3.4%
2026/08/16 4.41% 3.94% 3.15% 1.15% 5.79% 5.76% 1.08% 4.08% 0.84% 2.08%
2026/08/17 5.15% 2.92% 1.83% 2.33% 3.89% 6.26% 2.08% 4.46% 0.92% 3.46%
2026/08/18 4.88% 5.16% 2% 1.71% 2.33% 5.24% 1.82% 2.81% 0.65% 4.9%
2026/08/19 6.03% 3.67% 2.08% 1.21% 6.9% 3.82% 2.49% 2.07% 1.54% 4.6%
2026/08/20 5.03% 3.47% 2.16% 3.55% 5.26% 4.97% 1.84% 3.58% 1.74% 2.8%
2026/08/21 5.2% 3.53% 1.59% 2.77% 4.54% 3.93% 1.8% 2.92% 1.74% 3.84%
2026/08/22 4.35% 2.65% 1.89% 6.13% 5.74% 4.85% 1.4% 2.19% 2.28% 2.51%
2026/08/23 5.12% 2.91% 1.96% 3.55% 4.45% 4.22% 1.7% 2.97% 2.25% 3.81%
2026/08/24 4.08% 2.36% 1.97% 1.89% 5.49% 3.54% 1.73% 2.77% 2.28% 2.92%
2026/08/25 7.8% 2.72% 1.85% 2.16% 4.08% 2.8% 1.41% 1.77% 1.28% 3.05%
2026/08/26 6.54% 3.4% 1.45% 2.4% 4.12% 3.86% 1.4% 1.66% 1.88% 2.66%
2026/08/27 8.85% 2.87% 1.88% 2.1% 3.25% 3.8% 1.21% 1.73% 1.84% 2.03%
2026/08/28 5.79% 2.1% 1.72% 4.63% 4.75% 4.3% 1.6% 2.93% 1.78% 2.24%
2026/08/29 6.28% 2.63% 2.58% 4.51% 4.54% 4.15% 1.35% 2.36% 1.86% 1.97%
2026/08/30 7.43% 2.99% 3.97% 4.31% 3.13% 3.53% 0.74% 2.18% 2.19% 2.32%
2026/08/31 9.37% 4.21% 3.94% 3.52% 2.98% 2.96% 2.72% 2.32% 1.82% 1.76%
  • tide.co
  • eharmony.co.uk
  • findmypast.co.uk
  • regus.com
  • accenture.com
  • checkatrade.com
  • companiesmadesimple.com
  • myjobquote.co.uk
  • wecasa.co.uk
  • simplybusiness.co.uk

Copyright © Adthena. All rights reserved.

In August 2026, Tide.co’s impression share fluctuated, peaking at 9.37% on the 31st. Eharmony.co.uk saw a modest rise, ending at 4.21%. Findmypast.co.uk’s share increased to 3.94%. Regus.com experienced growth, reaching 6.13% on the 22nd. Accenture.com had a strong start, peaking at 8.2% on the 9th. Checkatrade.com maintained stability, closing at 2.96%. Companiesmadesimple.com showed variability, ending at 2.72%. Myjobquote.co.uk’s share remained steady, finishing at 2.32%. Wecasa.co.uk saw a slight increase, closing at 1.82%. Simplybusiness.co.uk’s share fluctuated, ending at 1.76%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Services Consulting - Last month
  1. 1
    Accenture https://www.accenture.com

    Together, We Are Reinventing — Accenture | Official partner of The R&A. Together, we're reinventing the future of golf. Official patron...

  2. 2
    HSBC Business Growth Programme | Tips For Small Businesses https://business.hsbc.uk

    Scale up and grow your business with insights and advice for entrepreneurs. Get the latest market insights with HSBC UK's Small Business Growth...

  3. 3
    Checkatrade™ official site https://www.checkatrade.com

    Find a tradesperson today — Checkatrade tradespeople have passed up to 12 checks. Book a reviewed tradesperson today

  4. 4
    Simply Business https://www.simplybusiness.co.uk › simply › business

    Simply Business Insurance — We’re Celebrating The Creativity Of Britain’s Small Businesses. We Insure Nearly 1 Million Customers Across 1,000s Of Trades, Meeting Their Unique Demands.

  5. 5
    Register a Company for £14.99 - Don't Pay the £100 Fee https://www.tide.co

    The UK's most popular way to register a company. Just £14.99, easy setup, no monthly fees. Join Tide. The UK’s most trusted formation agent. Register a limited company for £14.99. Apply in minutes.

Copyright © Adthena. All rights reserved.

In the realm of Google PPC, Accenture stands out by merging innovation with tradition, reinventing golf’s future. HSBC empowers small businesses with growth insights, while Checkatrade ensures trust with vetted tradespeople. Simply Business celebrates British creativity, insuring diverse trades. Tide simplifies company registration, offering affordability and ease.

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