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UK Services Consulting - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Services Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
eharmony.co.uk 12.79
findmypast.co.uk 6.16
accenture.com 5.17
businessesforsale.com 2.47
trustatrader.com 2.22
tide.co 2.14
deloitte.com 2.13
shopify.com 1.83
myjobquote.co.uk 1.52
xero.com 1.44
others 62.13

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In the PPC landscape, eHarmony.co.uk leads with 12.79% click share, followed by findmypast.co.uk at 6.16%. Accenture.com captures 5.17%, while ‘others’ dominate with 62.13%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Services Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date tide.co ltd-companies.co.uk eharmony.co.uk xero.com companiesmadesimple.com accenture.com myjobquote.co.uk yourcompanyformations.co.uk redcross.org.uk trustatrader.com
2025/04/01 6.68% 0% 2.74% 1.2% 2.47% 4.31% 1.81% 1.56% 2.55% 0.41%
2025/04/02 7.57% 0% 3.83% 0.57% 3.85% 3.13% 1.99% 0.89% 3.56% 0.39%
2025/04/03 6.69% 0% 3.76% 0.96% 1.64% 3.04% 1.96% 1.39% 0.81% 1.43%
2025/04/04 10.5% 0.5% 2.95% 0.9% 2.22% 3.4% 1.55% 1.62% 1.17% 1.43%
2025/04/05 6.64% 0.16% 3.63% 1.21% 3.1% 3.56% 2.27% 0.82% 3.76% 1.94%
2025/04/06 8.71% 0.22% 2.5% 0.6% 4.32% 3.16% 1.29% 0.49% 2.43% 1.86%
2025/04/07 9.8% 1.07% 3.11% 1.19% 3.69% 3.32% 1.53% 0.68% 1.22% 1.94%
2025/04/08 9.27% 0.35% 2.81% 2.12% 3.93% 2.3% 1.68% 1.67% 0.94% 1.42%
2025/04/09 6.63% 1.52% 4.69% 1.95% 3.43% 3.19% 1.93% 1.4% 3.91% 2.13%
2025/04/10 7.2% 0.66% 2.83% 2.44% 3.43% 3.3% 1.39% 1.52% 2.1% 1.81%
2025/04/11 6.72% 0.14% 3.1% 1.82% 3.9% 3.2% 1.48% 1.05% 2.22% 2.2%
2025/04/12 8.31% 0.93% 4.84% 1.36% 3.3% 1.97% 1.6% 0% 1.36% 2%
2025/04/13 8.87% 1.54% 4.68% 1.25% 3.14% 2.24% 1.72% 0% 1.11% 1.97%
2025/04/14 8.33% 0.66% 5.01% 2.17% 0.88% 2.61% 2.12% 1.53% 0% 1.49%
2025/04/15 8.84% 0.81% 4.16% 2.03% 2.83% 2.73% 2.3% 2.29% 2.07% 2.09%
2025/04/16 8.41% 0.75% 4.01% 1.46% 2.21% 2.13% 1.66% 0.47% 1.12% 1.98%
2025/04/17 7.95% 0.18% 3.78% 2.94% 4.73% 2.09% 1.28% 1.81% 0.87% 1.38%
2025/04/18 7.92% 0.65% 3.5% 2.09% 2.94% 2.18% 1.88% 4.13% 0.78% 1.82%
2025/04/19 8.22% 2.73% 2.69% 2.87% 4.33% 2.07% 1.46% 1.18% 0.47% 1.88%
2025/04/20 7.77% 2.19% 3.13% 1.98% 4.2% 3.38% 1.45% 1.94% 0.49% 2.04%
2025/04/21 7.26% 4.36% 3.1% 1.59% 2.72% 1.88% 2.15% 2.15% 0.76% 1.6%
2025/04/22 8.33% 4.47% 3.23% 3.4% 2.66% 2.4% 1.52% 1.82% 0.18% 1.31%
2025/04/23 7.46% 4.1% 2.68% 2.49% 2% 2.18% 1.55% 2.5% 0.36% 1.33%
2025/04/24 7.97% 4.06% 2.81% 2.45% 3.06% 1.83% 1.78% 1.87% 1.31% 1.55%
2025/04/25 7.92% 5.79% 3.29% 2.17% 2.61% 2.07% 1.82% 0.61% 1.37% 1.16%
2025/04/26 8.23% 7.92% 3.32% 2.81% 2.26% 1.68% 1.48% 0% 0.73% 2%
2025/04/27 7.44% 5.96% 3.01% 2.53% 2.29% 2.92% 1.88% 0.01% 1.26% 1.51%
2025/04/28 7.98% 3.57% 2.56% 2.15% 2.19% 1.85% 1.31% 2.46% 0.26% 1.27%
2025/04/29 8.23% 3.17% 2.71% 1.78% 2.82% 2.14% 1.73% 2.73% 0.54% 1.77%
2025/04/30 8.25% 3.15% 2.98% 2.53% 2.3% 2.19% 1.71% 1.69% 1.56% 1.2%

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April saw dynamic shifts in PPC spend share. Tide.co led with consistent fluctuations, peaking at 10.5%. Ltd-companies.co.uk surged mid-month, reaching 7.92%. Eharmony.co.uk maintained steady growth, while Xero.com showed a notable rise. The month concluded with diverse trends across domains.

Market Exposure

Competitor Count for UK Services Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 1419
2025/04/02 1367
2025/04/03 1450
2025/04/04 1408
2025/04/05 1256
2025/04/06 1341
2025/04/07 1348
2025/04/08 1438
2025/04/09 1324
2025/04/10 1390
2025/04/11 1318
2025/04/12 1203
2025/04/13 1250
2025/04/14 1305
2025/04/15 1269
2025/04/16 1290
2025/04/17 1323
2025/04/18 1190
2025/04/19 1255
2025/04/20 1214
2025/04/21 1260
2025/04/22 1381
2025/04/23 1325
2025/04/24 1342
2025/04/25 1277
2025/04/26 1223
2025/04/27 1253
2025/04/28 1338
2025/04/29 1285
2025/04/30 1266

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April saw fluctuating advertiser numbers, peaking at 1,450 on April 3rd. The month concluded with a slight decline, ending at 1,266.

Campaign Efficiency

Market Loss & Market Gains for UK Services Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
match.com 1.86%
deloitte.com 1.8%
ltd-companies.co.uk 0.86%
livecareer.co.uk 0.76%
myperfectcv.co.uk 0.76%
yell.com -0.37%
trustatrader.com -0.4%
findmypast.co.uk -0.7%
accenture.com -1.27%
eharmony.co.uk -2.46%

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Match.com and Deloitte.com surged in click share, while eHarmony.co.uk and Accenture.com faced declines.

Campaign Efficiency

UK Services Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date tide.co eharmony.co.uk xero.com findmypast.co.uk checkatrade.com accenture.com shopify.com companiesmadesimple.com ratedpeople.com yell.com
2025/04/01 3.39% 2.5% 1.54% 2.62% 0.95% 2.37% 0.94% 1.16% 1.26% 1.98%
2025/04/02 3.87% 3.89% 0.97% 3.49% 1.09% 1.8% 1.04% 1.29% 0.41% 1.54%
2025/04/03 3.7% 3.5% 1.79% 1.96% 0.68% 1.67% 1.1% 0.75% 0.58% 1.35%
2025/04/04 4.91% 2.81% 1.04% 2.1% 1.11% 1.96% 1.06% 0.81% 2.13% 1.85%
2025/04/05 3.55% 3.38% 1.2% 2.39% 0.99% 2.04% 0.64% 1.28% 2.08% 2.13%
2025/04/06 4.27% 2.4% 0.67% 2.01% 0.67% 1.87% 1.02% 2.18% 0.99% 2.24%
2025/04/07 4.28% 2.87% 1.27% 2.49% 1.04% 1.95% 1.25% 1.41% 0.97% 1.35%
2025/04/08 4.59% 2.61% 2.41% 1.54% 1.66% 1.36% 1.5% 1.42% 0.76% 2.19%
2025/04/09 3.94% 4.58% 2.28% 1.97% 1.03% 1.9% 1.4% 1.21% 0.51% 3.08%
2025/04/10 3.58% 2.57% 2.18% 1.71% 0.74% 1.76% 1.32% 1.15% 0.21% 1.97%
2025/04/11 3.06% 2.86% 1.74% 2.27% 0.66% 1.8% 1.14% 1.55% 0.74% 3.25%
2025/04/12 3.58% 4.17% 1.89% 2.21% 1.17% 1.21% 1.44% 1.35% 0.76% 3.1%
2025/04/13 3.8% 4.17% 1.71% 1.77% 1.56% 1.35% 1.3% 1.13% 0.94% 2.5%
2025/04/14 3.49% 4.33% 2.43% 1.71% 0.98% 1.33% 1.71% 0.45% 0.86% 1.9%
2025/04/15 3.6% 3.85% 2.6% 2.58% 1.59% 1.6% 1.14% 0.78% 1.48% 1.24%
2025/04/16 3.89% 3.67% 2.04% 1.68% 1.37% 1.33% 1.31% 0.82% 0.47% 0.58%
2025/04/17 3.69% 3.35% 3.12% 1.75% 1.06% 1.3% 1.2% 2% 0.15% 1.41%
2025/04/18 3.17% 3.21% 2.48% 2.64% 1.44% 1.33% 1.31% 1.43% 1.05% 0%
2025/04/19 4% 2.34% 3.06% 1.46% 1.24% 1.19% 1.72% 1.71% 0.99% 2.79%
2025/04/20 3.29% 2.74% 2.61% 1.46% 1.6% 1.81% 1.34% 1.67% 1.77% 2.79%
2025/04/21 3.33% 2.92% 2.16% 1.8% 1.73% 1.11% 1.63% 1.06% 1.54% 0.58%
2025/04/22 3.37% 2.96% 3.57% 1.74% 1.28% 1.35% 1.78% 1.19% 0.96% 0.95%
2025/04/23 3.41% 2.48% 3.14% 1.38% 1.1% 1.28% 1.6% 1.05% 1.11% 1.02%
2025/04/24 3.67% 2.65% 3.04% 1.95% 1.32% 1.15% 1.34% 1.06% 1.05% 1.32%
2025/04/25 3.6% 2.99% 2.32% 1.45% 1.4% 1.22% 0.53% 0.96% 1.58% 0.48%
2025/04/26 4.18% 3.09% 2.79% 2.39% 1.88% 1.02% 1.51% 1.04% 0.7% 0.94%
2025/04/27 3.29% 2.66% 2.8% 1.66% 1.49% 1.56% 1.04% 0.95% 1.65% 0.47%
2025/04/28 3.42% 2.34% 2.09% 1.97% 1.37% 1.1% 0.99% 0.83% 1.14% 1.61%
2025/04/29 3.41% 2.6% 1.94% 1.81% 1.14% 1.38% 1.14% 1.21% 0.65% 0.9%
2025/04/30 4% 2.94% 2.65% 2.34% 1.56% 1.46% 1.31% 0.96% 0.92% 0.47%

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April’s PPC landscape saw dynamic shifts. Tide.co led with consistent highs, peaking at 4.91. Eharmony.co.uk fluctuated, reaching 4.58. Xero.com surged mid-month, while findmypast.co.uk remained steady. Checkatrade.com and Accenture.com showed modest gains. Shopify.com and companiesmadesimple.com experienced varied trends. Ratedpeople.com and yell.com had sporadic peaks. April concluded with diverse performances across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Together, We Are Reinventing | Accenture https://www.accenture.com

    Helping Clients To Reinvent Their Enterprises, Accelerating Their Use Of Cloud, Data & AI. Awarded One Of The World's Most Admired ...

  2. 2
    Apply Now | Deloitte | Data Analyst Vacancies https://www.deloitte.com › data-analyst

    A career in Strategy, Risk & Transactions Advisory goes beyond spreadsheets & compliance. Solve our clients most significant challenges...

  3. 3
    The British Red Cross - Donate To Our Appeal https://donate.redcross.org.uk

    The British Red Cross Need Your Support More Than Ever. Show Your Kindness & Donate Today. In An...

  4. 4
    Market Research - Market Research Services https://q.statista.com › market › research

    We provide insights and tailored recommendations through data analysis and market research

  5. 5
    Which? Trusted Traders https://for-traders.which.co.uk › which › trustedtraders

    Choose Which? Trusted Trader — Become A Which? Trusted Trader Today. Get Assessed & Endorsed. Request A Free Callback Now

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Accenture’s ad highlights innovation, focusing on cloud, data, and AI transformation. Deloitte emphasizes strategic advisory roles, appealing to career seekers. The British Red Cross calls for urgent donations, leveraging empathy. Statista offers data-driven insights, while Which? promotes trust through trader endorsements.

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