Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 35.9534308437 |
| 64.0465691563 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 42 |
| 58 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| checkatrade.com | 7.95 |
| eharmony.co.uk | 7.77 |
| tide.co | 5.99 |
| accenture.com | 5.26 |
| findmypast.co.uk | 4.91 |
| myjobquote.co.uk | 4.09 |
| surveymonkey.com | 3.71 |
| dbscheckonline.org.uk | 2.07 |
| trustatrader.com | 2.03 |
| simplybusiness.co.uk | 1.76 |
| others | 54.46 |
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In the PPC landscape, ‘others’ dominate with 54.46% click share, overshadowing ‘checkatrade.com’ at 7.95% and ‘eharmony.co.uk’ at 7.77%.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | tide.co | checkatrade.com | yourcompanyformations.co.uk | accenture.com | myjobquote.co.uk | dbscheckonline.org.uk | xero.com | eharmony.co.uk | simplybusiness.co.uk | unicef.org.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/04/01 | 20.05% | 2.39% | 3.03% | 2.63% | 2.16% | 3.11% | 1.7% | 1.69% | 2.99% | 1.58% |
| 2026/04/02 | 18.53% | 2.85% | 4.52% | 2.35% | 2.36% | 2.77% | 1.97% | 1.2% | 2.83% | 1.85% |
| 2026/04/03 | 18.78% | 2.69% | 3.34% | 2.41% | 1.95% | 2.27% | 1.82% | 1% | 2.47% | 1.79% |
| 2026/04/04 | 19.27% | 2.87% | 3.42% | 2.48% | 2.1% | 0.95% | 2.28% | 1.66% | 2.21% | 1.91% |
| 2026/04/05 | 19.34% | 2.43% | 1.68% | 2.12% | 1.82% | 0.88% | 2.39% | 1.7% | 2.09% | 2.11% |
| 2026/04/06 | 18.01% | 2.35% | 5.62% | 2.21% | 2.03% | 1.4% | 2.24% | 1.51% | 2.28% | 1.92% |
| 2026/04/07 | 18.93% | 2.76% | 3.46% | 2.07% | 2.17% | 2.05% | 2.22% | 1.35% | 2.67% | 2.47% |
| 2026/04/08 | 17.57% | 3.38% | 7.51% | 1.44% | 2.4% | 0.9% | 1.86% | 1.16% | 2.72% | 2.55% |
| 2026/04/09 | 17.4% | 2.92% | 5.57% | 2.63% | 2.22% | 2.98% | 2.37% | 1.3% | 2.26% | 2.54% |
| 2026/04/10 | 16.18% | 2.46% | 7.16% | 1.53% | 2.64% | 3.09% | 2.18% | 1.27% | 2% | 1.9% |
| 2026/04/11 | 15.78% | 3.03% | 1.09% | 3.05% | 2.72% | 1.14% | 2.41% | 1.95% | 2.53% | 1.22% |
| 2026/04/12 | 16.3% | 2.02% | 0.02% | 2.55% | 2.5% | 1.48% | 2.55% | 1.74% | 2.6% | 2.15% |
| 2026/04/13 | 16.56% | 2.61% | 4.97% | 2.82% | 2.57% | 1.67% | 1.83% | 1.44% | 2.36% | 1.76% |
| 2026/04/14 | 17.37% | 2.29% | 7.36% | 2.34% | 2.2% | 2.83% | 2.18% | 1.24% | 1.2% | 1.4% |
| 2026/04/15 | 17.84% | 2.45% | 5% | 2.07% | 2.27% | 2.53% | 1.68% | 1.38% | 2.18% | 1.16% |
| 2026/04/16 | 19.26% | 2.74% | 4.55% | 2.84% | 2.62% | 1.48% | 0.16% | 1.97% | 1.94% | 1.53% |
| 2026/04/17 | 18.38% | 3.72% | 4.97% | 2.98% | 2.4% | 2.54% | 0.13% | 1.41% | 2.23% | 1.76% |
| 2026/04/18 | 20.28% | 2.26% | 1.63% | 3.23% | 2.61% | 2.07% | 1.59% | 1.66% | 3.2% | 1.25% |
| 2026/04/19 | 18.23% | 2.21% | 0.02% | 1.79% | 2.51% | 2.3% | 3.15% | 1.74% | 2.69% | 0.81% |
| 2026/04/20 | 19.45% | 3.17% | 4.65% | 2.77% | 2.97% | 2.11% | 2.05% | 1.81% | 2.61% | 1.14% |
| 2026/04/21 | 17.99% | 3.62% | 4.74% | 2.69% | 2.62% | 2.05% | 1.15% | 1.73% | 2.53% | 0.98% |
| 2026/04/22 | 20.71% | 3.5% | 3.89% | 1.58% | 2.67% | 3.03% | 2.06% | 1.88% | 1.09% | 1.09% |
| 2026/04/23 | 19.19% | 3.8% | 3.03% | 0% | 2.57% | 2.17% | 4.28% | 1.61% | 1.38% | 1.26% |
| 2026/04/24 | 19.8% | 3.72% | 3.17% | 0% | 2.83% | 3% | 3.23% | 2.12% | 0.87% | 0.26% |
| 2026/04/25 | 21.27% | 4.74% | 0.98% | 0% | 3.06% | 2.36% | 3.6% | 1.94% | 0.62% | 0.77% |
| 2026/04/26 | 19.95% | 3.49% | 0.03% | 0% | 3.28% | 2.45% | 4.35% | 1.59% | 1.73% | 1.19% |
| 2026/04/27 | 19.86% | 3.26% | 3.81% | 1.25% | 2.83% | 1.44% | 4.19% | 1.42% | 1.92% | 0.57% |
| 2026/04/28 | 18.89% | 3.12% | 3.31% | 2.43% | 2.82% | 1.82% | 3.69% | 1.79% | 1.81% | 0.78% |
| 2026/04/29 | 19.07% | 3.15% | 4.49% | 2.8% | 2.92% | 1.98% | 2.49% | 1.54% | 1.81% | 0.34% |
| 2026/04/30 | 20.87% | 4.05% | 3.9% | 2.82% | 2.63% | 2.22% | 2.19% | 1.56% | 1.42% | 0.61% |
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April saw dynamic shifts in PPC spend share. Tide.co led with fluctuations, peaking at 21.27% on April 25. Checkatrade.com steadily rose, reaching 4.74% the same day. Yourcompanyformations.co.uk experienced volatility, while Accenture.com maintained moderate stability. The month concluded with Tide.co at 20.87%, Checkatrade.com at 4.05%, and Yourcompanyformations.co.uk at 3.9%.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/04/01 | 866 |
| 2026/04/02 | 938 |
| 2026/04/03 | 975 |
| 2026/04/04 | 919 |
| 2026/04/05 | 961 |
| 2026/04/06 | 1020 |
| 2026/04/07 | 1030 |
| 2026/04/08 | 999 |
| 2026/04/09 | 962 |
| 2026/04/10 | 936 |
| 2026/04/11 | 849 |
| 2026/04/12 | 847 |
| 2026/04/13 | 924 |
| 2026/04/14 | 937 |
| 2026/04/15 | 914 |
| 2026/04/16 | 879 |
| 2026/04/17 | 871 |
| 2026/04/18 | 817 |
| 2026/04/19 | 843 |
| 2026/04/20 | 912 |
| 2026/04/21 | 874 |
| 2026/04/22 | 872 |
| 2026/04/23 | 875 |
| 2026/04/24 | 912 |
| 2026/04/25 | 823 |
| 2026/04/26 | 817 |
| 2026/04/27 | 853 |
| 2026/04/28 | 867 |
| 2026/04/29 | 863 |
| 2026/04/30 | 827 |
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April began with 866 advertisers, peaking at 1,030 on the 7th. A decline followed, ending the month at 827.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Checkatrade.com surged with a 2.26 increase, while accenture.com dropped by 1.57. Translationonline.co.uk rose by 1.82, contrasting Shopify.com’s 1.39 decline.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | tide.co | checkatrade.com | myjobquote.co.uk | findmypast.co.uk | ancestorrecords.co.uk | accenture.com | dbscheckonline.org.uk | eharmony.co.uk | xero.com | shopify.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/04/01 | 9.04% | 2.93% | 3.48% | 2.89% | 0% | 2.06% | 3.41% | 2.11% | 1.7% | 1.53% |
| 2026/04/02 | 8.56% | 3.71% | 4.1% | 2.33% | 0% | 1.97% | 2.85% | 1.62% | 1.82% | 1.78% |
| 2026/04/03 | 8.9% | 3.37% | 3.23% | 4.09% | 0% | 1.98% | 2.48% | 1.3% | 1.89% | 2.34% |
| 2026/04/04 | 8.32% | 3.11% | 3.23% | 3.92% | 0.75% | 1.93% | 1.47% | 2.03% | 2.01% | 2.59% |
| 2026/04/05 | 8.54% | 3.19% | 3.14% | 2.19% | 0.74% | 1.66% | 1.47% | 2% | 2.26% | 1.81% |
| 2026/04/06 | 8.46% | 3.08% | 3.45% | 1.81% | 0% | 1.89% | 2.57% | 2.06% | 2.15% | 2.96% |
| 2026/04/07 | 9.07% | 3.77% | 4.12% | 1.97% | 0.81% | 1.75% | 2.42% | 1.64% | 1.92% | 1.66% |
| 2026/04/08 | 8.88% | 4.52% | 4.46% | 3.33% | 1.94% | 1.4% | 0.99% | 1.65% | 1.59% | 0.59% |
| 2026/04/09 | 8.05% | 3.7% | 3.57% | 2.8% | 0.9% | 2.24% | 3.44% | 1.78% | 2.21% | 2.68% |
| 2026/04/10 | 7.6% | 3.25% | 4.44% | 2.63% | 2.72% | 1.35% | 3.31% | 1.61% | 2.01% | 3.86% |
| 2026/04/11 | 6.59% | 3.62% | 4.22% | 2.43% | 3.73% | 2.38% | 1.77% | 2.34% | 2.03% | 4.68% |
| 2026/04/12 | 7.16% | 2.25% | 3.99% | 1.06% | 2.87% | 1.9% | 2.56% | 2.21% | 2.28% | 6.14% |
| 2026/04/13 | 7.66% | 3.13% | 4.01% | 5.42% | 1.66% | 2.19% | 2.61% | 1.61% | 1.54% | 3.97% |
| 2026/04/14 | 8.68% | 2.88% | 3.89% | 1.6% | 0.82% | 2.05% | 3.43% | 1.78% | 2.31% | 5.39% |
| 2026/04/15 | 8.71% | 2.95% | 3.84% | 2.28% | 0.79% | 1.77% | 2.66% | 1.93% | 1.65% | 1.96% |
| 2026/04/16 | 9.51% | 3.08% | 4.42% | 0.58% | 2.16% | 2.33% | 1.99% | 2.65% | 0.11% | 1.75% |
| 2026/04/17 | 8.83% | 4.15% | 4.27% | 2.47% | 0% | 2.48% | 3.18% | 1.96% | 0.11% | 1.83% |
| 2026/04/18 | 9.62% | 2.41% | 4.31% | 3.14% | 2.16% | 2.61% | 2.44% | 2.23% | 1.46% | 1.21% |
| 2026/04/19 | 8.72% | 2.63% | 3.83% | 2.03% | 0% | 1.46% | 3.22% | 2.23% | 3.92% | 1.06% |
| 2026/04/20 | 9.31% | 3.94% | 5.22% | 0.71% | 0% | 2.34% | 2.97% | 2.4% | 2.25% | 0.73% |
| 2026/04/21 | 8.45% | 4.49% | 5.54% | 1.86% | 1.01% | 2.42% | 2.43% | 2.57% | 1.03% | 0.57% |
| 2026/04/22 | 10.32% | 4.01% | 4.81% | 1.04% | 0.14% | 1.35% | 4.08% | 2.5% | 1.91% | 0.5% |
| 2026/04/23 | 8.63% | 3.92% | 3.98% | 4.37% | 4.77% | 0% | 1.72% | 1.99% | 4.51% | 0.51% |
| 2026/04/24 | 9.17% | 4.06% | 4.66% | 2.56% | 2.94% | 0% | 3.02% | 2.75% | 3.56% | 0.48% |
| 2026/04/25 | 9.93% | 4.99% | 4.95% | 3.58% | 2.35% | 0% | 3.91% | 2.32% | 3.48% | 0.82% |
| 2026/04/26 | 9.01% | 3.62% | 5.22% | 2.98% | 3.17% | 0% | 4.05% | 1.88% | 4.39% | 0.9% |
| 2026/04/27 | 8.69% | 3.49% | 4.76% | 4.65% | 4.24% | 1.03% | 2.28% | 1.74% | 4.13% | 0.67% |
| 2026/04/28 | 8.49% | 3.41% | 4.65% | 2.54% | 3.42% | 1.91% | 2.05% | 2.26% | 4.08% | 0.92% |
| 2026/04/29 | 8.78% | 3.51% | 4.65% | 2.82% | 1.8% | 2.23% | 2.75% | 2% | 2.67% | 1.09% |
| 2026/04/30 | 9.14% | 4.23% | 4.2% | 3.01% | 2.94% | 2.24% | 2.23% | 2% | 1.87% | 1.05% |
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April saw dynamic shifts in PPC impressions. Tide.co led with fluctuations, peaking at 10.32% on April 22. Checkatrade.com and myjobquote.co.uk showed consistent growth, while findmypast.co.uk and ancestorrecords.co.uk experienced varied trends. Shopify.com ended with a modest 1.05%.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
A Global Business Leader — Awarded One Of Fortune’s World’s Most Admired Companies And World’s Best Workplaces. 18...
The State Pension age is the earliest age you can claim your State Pension. It is gradually increasing and now depends on when you were born. Visit Age UK.
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Find Guides, Articles, And Infographics To Help You Do Better Business, Download Today. Xero SMB Gudies. Your Intro To The Milestone Moments In Small Business.
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In the realm of Google PPC, Accenture shines as a global leader, celebrated for its workplace excellence. Age UK informs on evolving pension ages, while Checkatrade and MyJobQuote connect users with trusted tradespeople. Xero empowers small businesses with insightful guides.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the UK Services Consulting April 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the UK Services Consulting April 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.
On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The UK Services Consulting April 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.
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Yes. The UK Services Consulting April 2026 Report aggregates data from across both device types and Google Shopping.
The UK Services Consulting April 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.
Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.