UK Services Consulting - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Consulting – UK

Google AI Overview visibility for Services Consulting UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 29.4112943528
70.5887056472
29%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 39
61
39%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 2%
Navigational 3%
Seasonal 0%
Local 2%
Problem Solving 29%

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Market Exposure

Share of Clicks for top 10 UK Services Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
eharmony.co.uk 9.46
checkatrade.com 7.2
findmypast.co.uk 5.73
tide.co 5.68
surveymonkey.com 3.49
myjobquote.co.uk 2.84
shopify.com 2.03
myperfectcv.co.uk 1.75
mckinsey.com 1.74
trustatrader.com 1.7
others 58.38
  • eharmony.co.uk - 9.46%
  • checkatrade.com - 7.2%
  • findmypast.co.uk - 5.73%
  • tide.co - 5.68%
  • surveymonkey.com - 3.49%
  • myjobquote.co.uk - 2.84%
  • shopify.com - 2.03%
  • myperfectcv.co.uk - 1.75%
  • mckinsey.com - 1.74%
  • trustatrader.com - 1.7%
  • others - 58.38%

Copyright © Adthena. All rights reserved.

In the PPC landscape, eHarmony.co.uk leads with 9.46% click share, followed by Checkatrade.com at 7.2%. ‘Others’ dominate with 58.38%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Services Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date tide.co xero.com eharmony.co.uk checkatrade.com yourcompanyformations.co.uk myjobquote.co.uk betterhelp.com shopify.com top10.com match.com
2026/02/01 16.19% 1.4% 2.48% 2.92% 0.03% 1.78% 2.13% 1.43% 1.53% 2.24%
2026/02/02 14.12% 1.29% 2.43% 2.7% 2.45% 1.94% 2.34% 2.35% 0.98% 2.02%
2026/02/03 11.94% 1.37% 1.9% 2.32% 6.86% 1.74% 2.2% 2.05% 2.33% 1.77%
2026/02/04 14.39% 2% 1.85% 2.93% 4.73% 1.68% 2.05% 1.9% 3.63% 1.51%
2026/02/05 14.5% 1.3% 2.24% 2.69% 3.84% 1.74% 2.1% 1.87% 3.32% 1.92%
2026/02/06 15.81% 1.28% 1.67% 2.61% 5.1% 1.53% 2.24% 1.55% 2.86% 1.78%
2026/02/07 16.89% 1.26% 2.29% 1.98% 1.81% 1.64% 2.38% 1.81% 1.73% 1.21%
2026/02/08 16.33% 1.58% 2.07% 3.43% 0.05% 1.7% 2.31% 2.28% 2.09% 1.05%
2026/02/09 15.69% 1.19% 1.91% 2.41% 6.81% 1.87% 1.96% 1.71% 2.07% 1.32%
2026/02/10 16.78% 1.42% 1.54% 3.38% 5.08% 1.93% 2.16% 1.4% 1.59% 1.93%
2026/02/11 16.2% 1.67% 2.64% 2.63% 3.28% 1.98% 2.12% 0.54% 1.95% 1.73%
2026/02/12 16.67% 1.78% 1.91% 2.95% 4.7% 2.11% 2.29% 1.56% 2.06% 1.49%
2026/02/13 15.43% 1.25% 1.63% 2.59% 4.97% 1.49% 2.19% 1.51% 2.79% 1.74%
2026/02/14 16.78% 1.25% 2.28% 1.96% 1.8% 1.63% 2.37% 1.8% 1.71% 1.2%
2026/02/15 16.19% 1.57% 2.06% 3.4% 0.05% 1.69% 2.29% 2.28% 2.07% 1.04%
2026/02/16 15.56% 1.18% 1.9% 2.39% 6.76% 1.86% 1.95% 1.7% 2.05% 1.31%
2026/02/17 15.52% 2.52% 0.83% 3.9% 6.15% 2.23% 1.96% 1.77% 0.89% 0.95%
2026/02/18 15.21% 1.76% 2.64% 2.33% 5.64% 1.63% 2.04% 1.25% 1.13% 1.46%
2026/02/19 15.2% 1.78% 2.53% 3.06% 3.97% 1.51% 1.71% 1.22% 1.19% 1.61%
2026/02/20 17.94% 2.22% 1.68% 2.95% 7.63% 1.5% 1.85% 0.78% 1.31% 1.02%
2026/02/21 16.96% 1.74% 3.54% 3.16% 1.3% 1.64% 1.58% 0.65% 1.3% 1.55%
2026/02/22 16.72% 3.06% 2.78% 3.85% 0.03% 1.88% 1.89% 1.16% 1.3% 1.52%
2026/02/23 15.58% 2.6% 2.42% 3.51% 4.18% 1.55% 1.57% 1.35% 1.9% 1.85%
2026/02/24 16.48% 3.61% 2.21% 2.85% 5.16% 1.78% 1.37% 1.2% 1.81% 1.5%
2026/02/25 17.14% 2.24% 1.91% 3.86% 4.32% 1.29% 1.67% 1.24% 1.36% 1.32%
2026/02/26 16.38% 2.25% 2.63% 3.05% 3.46% 1.62% 1.66% 0.84% 1.01% 1.19%
2026/02/27 16.15% 1.56% 3.68% 3.55% 4.01% 2.16% 1.24% 1.08% 1.07% 0.86%
2026/02/28 16.45% 2.88% 2.83% 2.28% 1.93% 1.91% 1.78% 1.26% 1.1% 0.85%
  • tide.co
  • xero.com
  • eharmony.co.uk
  • checkatrade.com
  • yourcompanyformations.co.uk
  • myjobquote.co.uk
  • betterhelp.com
  • shopify.com
  • top10.com
  • match.com

Copyright © Adthena. All rights reserved.

Tide.co led February with fluctuating spend, peaking at 17.94%. Xero.com surged mid-month, reaching 3.61%. Checkatrade.com consistently climbed, ending at 3.86%. February closed with dynamic shifts.

Market Exposure

Competitor Count for UK Services Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/02/01 1051
2026/02/02 1050
2026/02/03 1065
2026/02/04 1135
2026/02/05 1135
2026/02/06 1103
2026/02/07 1065
2026/02/08 1061
2026/02/09 1131
2026/02/10 1107
2026/02/11 1138
2026/02/12 1083
2026/02/13 1103
2026/02/14 1065
2026/02/15 1061
2026/02/16 1131
2026/02/17 927
2026/02/18 1010
2026/02/19 1022
2026/02/20 923
2026/02/21 871
2026/02/22 922
2026/02/23 1033
2026/02/24 1045
2026/02/25 1000
2026/02/26 965
2026/02/27 872
2026/02/28 882

Copyright © Adthena. All rights reserved.

February began with 1,051 advertisers, peaking at 1,138 mid-month. A decline followed, ending with 882 advertisers.

Campaign Efficiency

Market Loss & Market Gains for UK Services Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
eharmony.co.uk 1.72%
checkatrade.com 0.87%
surveymonkey.com 0.77%
xero.com 0.45%
upwork.com 0.31%
shopify.com -0.5%
top10.com -0.51%
dbscheckonline.org.uk -0.59%
businessesforsale.com -0.84%
findmypast.co.uk -1.18%

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In the past month, eharmony.co.uk surged with a 1.72 increase in click share, while findmypast.co.uk faced a decline of 1.18.

Campaign Efficiency

UK Services Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date tide.co xero.com eharmony.co.uk myjobquote.co.uk checkatrade.com shopify.com findmypast.co.uk betterhelp.com bark.com top10.com
2026/02/01 7.46% 1.25% 2.47% 2.56% 3.05% 2.07% 4.15% 1.83% 1.28% 1.12%
2026/02/02 7.16% 1.03% 2.47% 2.81% 2.97% 3.54% 1.95% 1.96% 1.07% 0.75%
2026/02/03 6.01% 1.68% 1.78% 2.58% 2.77% 3.02% 3.45% 1.93% 1.14% 3.72%
2026/02/04 7.21% 2.23% 1.79% 2.41% 3.04% 2.84% 5.44% 1.81% 1.18% 6.35%
2026/02/05 7.34% 1.43% 2% 2.64% 2.77% 2.81% 2.65% 1.84% 1.98% 5.92%
2026/02/06 7.31% 1.43% 1.58% 2.26% 2.89% 2.23% 4.91% 1.87% 1.75% 4.62%
2026/02/07 8.08% 1.4% 2.45% 2.3% 2.06% 2.72% 4.33% 2.02% 1.44% 1.98%
2026/02/08 7.42% 1.45% 2.18% 2.68% 3.46% 3.36% 3.11% 1.99% 1.3% 2.58%
2026/02/09 8.16% 1.48% 2.02% 2.89% 2.67% 2.69% 5.04% 1.77% 1.4% 2.92%
2026/02/10 8.22% 1.27% 1.8% 3.12% 3.54% 2.16% 3.95% 1.96% 1.52% 1.21%
2026/02/11 8.08% 1.48% 2.71% 2.88% 2.94% 0.81% 5.55% 1.85% 1.24% 2.37%
2026/02/12 8.13% 1.5% 2.24% 3.16% 3.36% 2.42% 5.68% 1.98% 1.8% 1.34%
2026/02/13 7.31% 1.43% 1.58% 2.26% 2.89% 2.23% 4.91% 1.87% 1.75% 4.62%
2026/02/14 8.08% 1.4% 2.45% 2.3% 2.06% 2.72% 4.33% 2.02% 1.44% 1.98%
2026/02/15 7.42% 1.45% 2.18% 2.68% 3.46% 3.36% 3.11% 1.99% 1.3% 2.58%
2026/02/16 8.16% 1.48% 2.02% 2.89% 2.67% 2.69% 5.04% 1.77% 1.4% 2.92%
2026/02/17 7.8% 2.55% 1.16% 3.76% 4.49% 2.93% 0.31% 1.81% 0.95% 0.82%
2026/02/18 7.44% 2.07% 2.79% 2.02% 2.87% 2.05% 2.19% 1.88% 1.28% 0.81%
2026/02/19 7.39% 1.78% 2.77% 2.29% 3.53% 1.99% 3.61% 1.38% 1.39% 1.11%
2026/02/20 8.71% 2.23% 1.88% 2.25% 3.67% 1.39% 4.69% 1.5% 1.85% 1.55%
2026/02/21 8.09% 1.82% 3.97% 2.55% 3.42% 1.05% 5% 1.38% 0.95% 0.96%
2026/02/22 8.36% 3.8% 3.02% 2.7% 4.32% 1.77% 1.56% 1.59% 1.1% 0.92%
2026/02/23 8.11% 2.81% 2.64% 2.37% 3.79% 2.23% 3.85% 1.28% 1.94% 2.69%
2026/02/24 8.59% 3.75% 2.19% 2.48% 3.29% 1.95% 2.29% 1.16% 1.82% 2.66%
2026/02/25 8.89% 2.6% 2.08% 2.17% 4.46% 1.99% 2.18% 1.44% 2.16% 1.1%
2026/02/26 8.49% 2.59% 2.75% 2.4% 3.52% 1.43% 2.5% 1.31% 2.15% 0.72%
2026/02/27 8.23% 1.8% 3.91% 3.32% 4.18% 1.75% 1.68% 1% 1.42% 0.8%
2026/02/28 7.78% 3.29% 3.12% 2.92% 2.66% 2.02% 1.82% 1.5% 1.48% 0.75%
  • tide.co
  • xero.com
  • eharmony.co.uk
  • myjobquote.co.uk
  • checkatrade.com
  • shopify.com
  • findmypast.co.uk
  • betterhelp.com
  • bark.com
  • top10.com

Copyright © Adthena. All rights reserved.

In February 2026, Tide.co’s impression share fluctuated, peaking at 8.89% on the 25th. Xero.com saw a notable rise, reaching 3.8% on the 22nd. Eharmony.co.uk’s share peaked at 3.97% on the 21st. Myjobquote.co.uk and Checkatrade.com both experienced highs mid-month. Shopify.com and Findmypast.co.uk showed varied trends, while Betterhelp.com and Bark.com remained relatively stable. Top10.com had a significant spike early in the month, then declined. The month concluded with diverse performances across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Services Consulting - Last month
  1. 1
    State pension age changes and retirement age increases | Age UK https://www.ageuk.org.uk

    The State Pension age is the earliest age you can claim your State Pension. It is gradually increasing and now depends on when you were born. Visit Age UK.

  2. 2
    Betterhelp Online Therapy https://www.betterhelp.com

    Average Session Rating: 4.9/5 — About 95% Of Customers Can Find A Therapist Within 48 Hours. 100% Online And Easy Sign-Up.

  3. 3
    Checkatrade™ official site - Find a tradesperson today https://www.checkatrade.com

    Checkatrade has tradespeople covering your area. Read reviews and start your project today

  4. 4
    Find Local Tradespeople - Find Tradespeople Fast & Easy https://www.myjobquote.co.uk

    Post a Job For Free & Let Tradespeople Come To You To Quote Your Job. Compare up to 3 Free...

  5. 5
    The 5 Best Genealogy Sites - 10 Best Free Family Tree Sites https://www.top10.com › ancestry › free

    Learn About Your Family History. Choose One of These Genealogy Sites Now! Uncover Stories of...

Copyright © Adthena. All rights reserved.

In the realm of Google PPC, Age UK addresses the evolving state pension age, while Betterhelp offers swift online therapy access. Checkatrade and MyJobQuote simplify finding tradespeople, and Top10.com guides users to uncover family histories. Each ad uniquely connects with its audience.

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