UK Services Consulting - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Consulting – UK

Google AI Overview visibility for Services Consulting UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 38.9502192417
61.0497807583
38%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 37
63
37%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 3%
Navigational 3%
Seasonal 0%
Local 2%
Problem Solving 27%

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Market Exposure

Share of Clicks for top 10 UK Services Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
eharmony.co.uk 8.73
tide.co 5.97
checkatrade.com 5.54
findmypast.co.uk 4.32
accenture.com 3.55
surveymonkey.com 3.27
myjobquote.co.uk 3.03
simplybusiness.co.uk 2.98
shopify.com 2.4
bark.com 1.55
others 58.66
  • eharmony.co.uk - 8.73%
  • tide.co - 5.97%
  • checkatrade.com - 5.54%
  • findmypast.co.uk - 4.32%
  • accenture.com - 3.55%
  • surveymonkey.com - 3.27%
  • myjobquote.co.uk - 3.03%
  • simplybusiness.co.uk - 2.98%
  • shopify.com - 2.4%
  • bark.com - 1.55%
  • others - 58.66%

Copyright © Adthena. All rights reserved.

In the PPC landscape, eHarmony.co.uk leads with 8.73% click share, while ‘others’ dominate at 58.66%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Services Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date tide.co simplybusiness.co.uk yourcompanyformations.co.uk accenture.com myjobquote.co.uk xero.com shopify.com business.hsbc.uk eharmony.co.uk checkatrade.com
2026/06/01 17.73% 1.11% 5.52% 1.25% 1.7% 3.29% 4.81% 0.44% 1.35% 2.19%
2026/06/02 16.86% 1.11% 8.3% 1.82% 1.38% 3.45% 3.31% 0.52% 1.12% 2.5%
2026/06/03 19.5% 1.37% 5.33% 1.58% 1.23% 1.96% 2.52% 0.44% 1.45% 4.09%
2026/06/04 19.65% 1.08% 6.48% 1.49% 1.46% 2.99% 3.59% 0.31% 1.12% 2.55%
2026/06/05 20.61% 1.39% 4.53% 1.14% 1.27% 1.96% 2.97% 0.49% 1.38% 2.34%
2026/06/06 21.21% 1.35% 4.25% 2.4% 1.54% 1.45% 2.76% 0.85% 1.58% 2.88%
2026/06/07 19.76% 1.44% 6.44% 2.64% 1.49% 1.57% 2.52% 0.45% 1.67% 2.11%
2026/06/08 20.24% 1.24% 4.83% 1.1% 1.47% 1.65% 1.4% 0.92% 1.45% 2.06%
2026/06/09 20.02% 0.86% 5.79% 0.22% 1.35% 2.27% 1.06% 1.07% 1.53% 2.38%
2026/06/10 18.68% 0.9% 7.51% 0.51% 1.45% 3.28% 0.91% 1.21% 1.85% 2.11%
2026/06/11 19.35% 1.21% 7.22% 0.57% 1.31% 1.91% 0.99% 1.27% 1.39% 2.17%
2026/06/12 22.71% 0.92% 6.65% 0.17% 1.42% 1.42% 1.06% 1.54% 1.24% 1.82%
2026/06/13 22.28% 1.28% 5.02% 0.43% 1.47% 1.45% 1.48% 2.11% 1.66% 1.97%
2026/06/14 19.57% 1.07% 7.19% 0.53% 1.55% 1.44% 1.8% 1.86% 1.46% 2.02%
2026/06/15 19.85% 1.03% 7.56% 0.5% 1.57% 1.66% 1.8% 0.76% 1.81% 2.12%
2026/06/16 19.27% 1.02% 2.93% 0.4% 1.46% 1.98% 1.98% 1.11% 1.77% 1.85%
2026/06/17 20.38% 0.65% 7.81% 0.62% 1.44% 1.93% 1.7% 0.26% 1.34% 1.92%
2026/06/18 18.88% 4.22% 5.45% 0.21% 1.44% 1.59% 1.23% 0.22% 1.33% 2.24%
2026/06/19 18.65% 4.74% 4.57% 0.13% 1.54% 1.22% 1.36% 1.84% 1.89% 2.95%
2026/06/20 18.73% 5.55% 3.29% 1.05% 1.59% 1.14% 1.33% 3.18% 1.48% 2.63%
2026/06/21 19.53% 5.79% 5.63% 1.14% 1.72% 1.17% 1.34% 2.59% 1.75% 2.73%
2026/06/22 20.36% 5.64% 5.22% 1.17% 1.75% 1.39% 1.28% 2.11% 1.37% 2.75%
2026/06/23 19.74% 6.57% 2.17% 1.15% 1.46% 2.39% 1.77% 1.72% 1.41% 2.3%
2026/06/24 19.45% 5.8% 3.06% 1.67% 1.51% 1.7% 1.52% 1.47% 1.27% 2.4%
2026/06/25 21.41% 5.71% 2.57% 2.68% 1.76% 1.37% 1.6% 1.75% 1.17% 2.27%
2026/06/26 19.27% 6.57% 2% 2.51% 1.58% 1.65% 1.91% 1.39% 1.65% 2.25%
2026/06/27 19.42% 6.9% 2.9% 2.87% 1.78% 1.43% 1.94% 2.15% 1.73% 1.72%
2026/06/28 16.94% 5.44% 2.26% 2.31% 1.85% 1.41% 2.17% 3.48% 1.45% 1.99%
2026/06/29 20.12% 4.24% 3.37% 2.29% 1.36% 1.87% 2.02% 1.53% 1.19% 1.57%
2026/06/30 20.51% 6.04% 3.53% 2.23% 1.7% 1.64% 1.45% 1.29% 1.12% 1.04%
  • tide.co
  • simplybusiness.co.uk
  • yourcompanyformations.co.uk
  • accenture.com
  • myjobquote.co.uk
  • xero.com
  • shopify.com
  • business.hsbc.uk
  • eharmony.co.uk
  • checkatrade.com

Copyright © Adthena. All rights reserved.

In June 2026, Tide.co led with a steady spend share, peaking mid-month. Simplybusiness.co.uk surged dramatically after mid-month. Yourcompanyformations.co.uk fluctuated, while Accenture.com rose steadily. The month concluded with diverse trends across advertisers.

Market Exposure

Competitor Count for UK Services Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 1115
2026/06/02 1100
2026/06/03 1139
2026/06/04 1129
2026/06/05 1100
2026/06/06 1040
2026/06/07 1027
2026/06/08 1121
2026/06/09 1085
2026/06/10 1067
2026/06/11 1049
2026/06/12 1048
2026/06/13 983
2026/06/14 998
2026/06/15 997
2026/06/16 1009
2026/06/17 986
2026/06/18 998
2026/06/19 964
2026/06/20 902
2026/06/21 853
2026/06/22 915
2026/06/23 935
2026/06/24 907
2026/06/25 888
2026/06/26 864
2026/06/27 861
2026/06/28 838
2026/06/29 903
2026/06/30 862

Copyright © Adthena. All rights reserved.

June began with 1,115 advertisers, peaking at 1,139 on June 3. A steady decline followed, ending the month at 862 advertisers.

Campaign Efficiency

Market Loss & Market Gains for UK Services Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
simplybusiness.co.uk 4.58%
accenture.com 1.57%
eharmony.co.uk 0.76%
findmypast.co.uk 0.67%
paypal.com 0.66%
toolresume.com -0.33%
yourcompanyformations.co.uk -0.6%
surveymonkey.com -1.26%
royalestones.co.uk -1.33%
businessesforsale.com -1.77%

Copyright © Adthena. All rights reserved.

Simplybusiness.co.uk soared with a 4.58% click share increase, while businessesforsale.com dropped by 1.77%.

Campaign Efficiency

UK Services Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date tide.co bark.com myjobquote.co.uk ancestorrecords.co.uk accenture.com shopify.com xero.com eharmony.co.uk findmypast.co.uk checkatrade.com
2026/06/01 7.36% 2.22% 2.65% 2.65% 1.41% 6.83% 2.65% 1.81% 2.2% 2.55%
2026/06/02 7.05% 2.27% 2.44% 1.28% 1.66% 4.95% 3.38% 1.76% 1.64% 2.43%
2026/06/03 7.68% 1.26% 2.07% 3.64% 1.26% 3.64% 2.01% 2.04% 1.99% 4.16%
2026/06/04 8.04% 2.04% 2.46% 2.59% 1.57% 5.36% 3.54% 1.55% 1.66% 2.52%
2026/06/05 8.6% 2.36% 2.03% 1.85% 2.98% 4.45% 2.28% 1.9% 1.86% 2.13%
2026/06/06 9.08% 1.38% 2.57% 2.09% 3.77% 4.15% 1.68% 1.99% 1.28% 2.59%
2026/06/07 7.8% 1.58% 2.57% 1.75% 3.92% 3.87% 1.9% 2.27% 1.17% 2.05%
2026/06/08 8.09% 2.56% 2.66% 2.36% 2.18% 2.5% 1.94% 2.07% 1.25% 2.03%
2026/06/09 8.07% 2.21% 2.29% 2.27% 0.49% 1.96% 2.44% 2.27% 1.94% 2.17%
2026/06/10 7.89% 1.66% 2.51% 2.75% 0.9% 1.52% 3.67% 2.41% 1.39% 1.98%
2026/06/11 8.37% 2.53% 2.39% 3.5% 0.66% 1.76% 2.32% 1.94% 1.98% 2.07%
2026/06/12 10.33% 2.72% 2.15% 4.13% 0.41% 1.77% 1.68% 1.85% 1.77% 1.68%
2026/06/13 8.75% 1.6% 2.33% 4.19% 0.5% 2.54% 1.85% 2.07% 2.52% 1.7%
2026/06/14 8% 1.57% 2.64% 3.69% 0.78% 2.9% 1.8% 1.74% 1.54% 1.74%
2026/06/15 7.81% 1.93% 2.75% 4.1% 0.67% 2.7% 1.98% 2.21% 2.29% 1.59%
2026/06/16 7.41% 2.49% 2.42% 4.34% 0.48% 3% 2.09% 2.18% 1.7% 1.57%
2026/06/17 9.45% 2.05% 2.44% 3.67% 0.72% 2.8% 2.48% 1.89% 1.59% 1.78%
2026/06/18 8.61% 2.77% 2.46% 3.43% 0.48% 1.97% 1.96% 1.75% 2.46% 2%
2026/06/19 7.31% 3.25% 2.38% 3.95% 0.3% 2.14% 1.37% 2.82% 1.97% 2.35%
2026/06/20 7.9% 2.64% 2.76% 2.4% 1.18% 2.3% 1.49% 2.39% 2.72% 2.2%
2026/06/21 7.49% 2.67% 2.85% 3.66% 1.12% 2.32% 1.6% 2.72% 1.74% 2.45%
2026/06/22 8.47% 2.83% 3.48% 4.33% 1.37% 2.38% 1.82% 2.33% 1.61% 2.34%
2026/06/23 8.52% 3.21% 2.27% 3.33% 1.23% 2.83% 2.53% 2.19% 1.85% 1.92%
2026/06/24 8.53% 2.27% 2.75% 2.67% 1.91% 2.69% 2.11% 2.13% 2.25% 2.3%
2026/06/25 8.96% 3.54% 3.01% 2.61% 2.97% 2.83% 1.51% 1.98% 2.03% 2.05%
2026/06/26 8.17% 2.95% 2.73% 3.48% 2.89% 3.14% 2.18% 2.87% 3.12% 1.88%
2026/06/27 8.64% 2.16% 3.31% 3.03% 3.29% 3.25% 1.61% 2.74% 1.49% 1.54%
2026/06/28 7.83% 1.99% 3.06% 2.19% 2.53% 3.48% 1.76% 2.28% 1.9% 1.69%
2026/06/29 9.2% 4% 2.59% 2.65% 2.6% 3.37% 2.02% 1.95% 1.43% 1.34%
2026/06/30 10.06% 3.62% 3.41% 2.77% 2.63% 2.39% 2.01% 1.79% 1.19% 1.15%
  • tide.co
  • bark.com
  • myjobquote.co.uk
  • ancestorrecords.co.uk
  • accenture.com
  • shopify.com
  • xero.com
  • eharmony.co.uk
  • findmypast.co.uk
  • checkatrade.com

Copyright © Adthena. All rights reserved.

Tide.co’s impression share peaked mid-month at 10.33%, ending June strong at 10.06%. Bark.com saw a late surge, closing at 3.62%. Ancestorrecords.co.uk fluctuated, finishing at 2.77%. Accenture.com rebounded, ending at 2.63%. Shopify.com stabilized, closing at 2.39%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Services Consulting - Last month
  1. 1
    State pension age changes and retirement age increases | Age UK https://www.ageuk.org.uk

    The State Pension age is the earliest age you can claim your State Pension. It is gradually increasing and now depends on when you were born. Visit Age UK.

  2. 2
    HSBC Small Business Account | Open a Small Business Account https://business.hsbc.uk

    No monthly account fee and free UK digital banking. Exclusions Apply. T&Cs and fees apply.

  3. 3
    Checkatrade™ official site https://www.checkatrade.com

    Trusted tradespeople near you — Checkatrade has tradespeople covering your area. Read reviews and start your project today

  4. 4
    Register a Company for £14.99 | Don't Pay the £100 Fee https://www.tide.co

    The UK's most popular way to register a company. Just £14.99, easy setup, no monthly fees. Starting a business? Register a company for £14.99 with Tide. UK’s #1 Formation Agent. Apply in minutes.

  5. 5
    Register as a sole trader with HMRC: step-by-step guide | Xero UK https://www.xero.com

    Find Guides, Articles, And Infographics To Help You Do Better Business, Download Today. Xero SMB Gudies. Your Intro To The Milestone Moments In Small Business.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Age UK, HSBC, Checkatrade, Tide, and Xero stand out with compelling narratives. Age UK addresses pension age changes, while HSBC offers fee-free digital banking. Checkatrade connects users with trusted tradespeople, Tide simplifies company registration, and Xero guides sole traders through HMRC registration.

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