UK Services Consulting - PPC Market Share Analysis January 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Consulting – UK

Google AI Overview visibility for Services Consulting UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 29.4714230644
70.5285769356
29%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 40
60
40%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 2%
Navigational 3%
Seasonal 0%
Local 2%
Problem Solving 29%

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Market Exposure

Share of Clicks for top 10 UK Services Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
eharmony.co.uk 9.74
checkatrade.com 7.2
findmypast.co.uk 5.12
tide.co 4.59
surveymonkey.com 3.08
myjobquote.co.uk 2.3
shopify.com 1.93
myperfectcv.co.uk 1.69
trustatrader.com 1.63
businessesforsale.com 1.45
others 61.27
  • eharmony.co.uk - 9.74%
  • checkatrade.com - 7.2%
  • findmypast.co.uk - 5.12%
  • tide.co - 4.59%
  • surveymonkey.com - 3.08%
  • myjobquote.co.uk - 2.3%
  • shopify.com - 1.93%
  • myperfectcv.co.uk - 1.69%
  • trustatrader.com - 1.63%
  • businessesforsale.com - 1.45%
  • others - 61.27%

Copyright © Adthena. All rights reserved.

In the PPC landscape, eHarmony.co.uk leads with 9.74% click share, followed by Checkatrade.com at 7.2%. ‘Others’ dominate with 61.27%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Services Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date tide.co checkatrade.com xero.com dbscheckonline.org.uk betterhelp.com eharmony.co.uk monday.com top10.com companiesmadesimple.com yourcompanyformations.co.uk
2026/01/01 12.02% 2.66% 1.92% 1.68% 1.16% 1.83% 1.07% 2.33% 3.43% 6.25%
2026/01/02 15.63% 2.55% 2.04% 1.42% 1.29% 1.74% 1.2% 1.63% 2.3% 9.69%
2026/01/03 16.08% 2.8% 1.38% 0.61% 1.35% 1.62% 1.21% 1% 0.99% 9.98%
2026/01/04 13.94% 2.69% 1.15% 0.97% 1.32% 1.45% 1.03% 1.91% 1.77% 12.16%
2026/01/05 13.73% 2.25% 1.64% 1.12% 1.38% 1.87% 1.31% 2.09% 3.73% 6.41%
2026/01/06 15.51% 2.48% 1.81% 1.07% 1.6% 1.53% 1.53% 1.58% 3.8% 0.05%
2026/01/07 0.25% 2.93% 1.59% 0.96% 0.73% 2.17% 1.44% 1.37% 3.1% 11.12%
2026/01/08 11.34% 2.24% 1.83% 1.91% 1.78% 1.87% 1.93% 1.78% 4.41% 0.04%
2026/01/09 12.39% 2.59% 3.44% 2.96% 1.68% 1.86% 1.6% 1.47% 3.5% 0.04%
2026/01/10 15.13% 3.22% 3% 1.56% 1.86% 2.01% 1.25% 1.51% 1.05% 0.02%
2026/01/11 12.63% 2.62% 3.21% 1.66% 1.59% 1.91% 1.72% 1.79% 1.02% 0.02%
2026/01/12 14.78% 2.45% 1.91% 1.03% 1.5% 1.45% 1.53% 1.83% 2.6% 5.36%
2026/01/13 17.9% 2.32% 2.03% 1.93% 1.49% 1.65% 1.37% 1.61% 2.7% 4.13%
2026/01/14 17.57% 2.3% 1.7% 2.35% 1.38% 1.53% 1.02% 1.31% 2.46% 8.14%
2026/01/15 17.45% 2.59% 2.09% 1.83% 1.53% 1.53% 1.04% 1.4% 1.2% 7.19%
2026/01/16 12.32% 2.58% 3.42% 2.95% 1.67% 1.85% 1.6% 1.47% 3.48% 0.04%
2026/01/17 17.06% 2.56% 3% 1.61% 1.58% 1.26% 1.28% 1.42% 1.23% 1.29%
2026/01/18 18.05% 2.43% 2.35% 1.38% 1.3% 1.34% 0.97% 1.37% 1.45% 0.03%
2026/01/19 17.41% 2.3% 1.52% 1.77% 1.57% 1.81% 1.32% 1.44% 3.05% 4.5%
2026/01/20 15.76% 2.63% 1.77% 3.29% 1.61% 1.4% 1.37% 1.51% 2.37% 4.6%
2026/01/21 17.05% 2.71% 1.66% 2.08% 1.61% 1.3% 1.13% 1.37% 2.09% 7.36%
2026/01/22 18.76% 2.41% 3.12% 2.27% 1.33% 1.55% 1.85% 1.37% 2.34% 8.52%
2026/01/23 18.26% 2.94% 2.21% 2.74% 1.48% 1.54% 1.91% 1.39% 2.07% 9.36%
2026/01/24 17.28% 2.97% 4.2% 1.39% 1.63% 1.55% 1.19% 1.07% 0.58% 9.5%
2026/01/25 13.07% 2.48% 3.61% 1.86% 1.59% 1.48% 1.23% 1.1% 1.54% 4.4%
2026/01/26 12.35% 3.16% 1.41% 1.42% 1.7% 1.52% 1.41% 1.38% 3% 8.23%
2026/01/27 14.36% 2.91% 2.4% 2.54% 1.78% 1.34% 1.51% 1.78% 3.14% 5.57%
2026/01/28 15.45% 2.38% 1.1% 3.15% 1.79% 1.45% 1.3% 1.01% 1.96% 5.48%
2026/01/29 17.38% 2.51% 1.82% 2.56% 1.88% 1.53% 1.68% 1.19% 3.34% 0.06%
2026/01/30 18.6% 2.47% 1.42% 3.21% 1.7% 1.51% 1.57% 1.21% 3.05% 0.05%
2026/01/31 20.38% 3.59% 2.01% 1.96% 1.81% 1.78% 1.4% 0.92% 0.28% 0.04%
  • tide.co
  • checkatrade.com
  • xero.com
  • dbscheckonline.org.uk
  • betterhelp.com
  • eharmony.co.uk
  • monday.com
  • top10.com
  • companiesmadesimple.com
  • yourcompanyformations.co.uk

Copyright © Adthena. All rights reserved.

In January 2026, Tide.co’s PPC spend surged, peaking at 20.38. Checkatrade.com and Xero.com showed steady growth, while YourCompanyFormations.co.uk fluctuated, ending low. The month concluded with diverse spending patterns.

Market Exposure

Competitor Count for UK Services Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/01/01 1216
2026/01/02 1217
2026/01/03 1154
2026/01/04 1151
2026/01/05 1242
2026/01/06 1236
2026/01/07 1172
2026/01/08 1188
2026/01/09 1173
2026/01/10 1111
2026/01/11 1124
2026/01/12 1165
2026/01/13 1157
2026/01/14 1121
2026/01/15 1148
2026/01/16 1173
2026/01/17 1120
2026/01/18 1116
2026/01/19 1137
2026/01/20 1147
2026/01/21 1146
2026/01/22 1147
2026/01/23 1130
2026/01/24 1103
2026/01/25 1126
2026/01/26 1220
2026/01/27 1182
2026/01/28 1141
2026/01/29 1092
2026/01/30 1070
2026/01/31 1033

Copyright © Adthena. All rights reserved.

January saw fluctuating advertiser numbers, peaking at 1,242 on the 5th, then gradually declining to 1,033 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for UK Services Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
myjobquote.co.uk 1.14%
tide.co 0.86%
fticonsulting.com 0.63%
eharmony.co.uk 0.6%
dbscheckonline.org.uk 0.55%
ancestorrecords.co.uk -0.46%
dbschecks.org -0.63%
surveymonkey.com -0.66%
languagewire.com -0.83%
findmypast.co.uk -1.1%

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In the past month, myjobquote.co.uk surged by 1.14, while findmypast.co.uk dropped by 1.1. Other notable gains include tide.co at 0.86 and fticonsulting.com at 0.63.

Campaign Efficiency

UK Services Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date tide.co myjobquote.co.uk checkatrade.com shopify.com dbscheckonline.org.uk eharmony.co.uk findmypast.co.uk xero.com ancestorrecords.co.uk top10.com
2026/01/01 4.72% 1.59% 2.62% 1.01% 1.07% 2.26% 1.94% 1.71% 2.48% 3.12%
2026/01/02 6.52% 1.76% 2.71% 1.46% 0.88% 2.25% 2.41% 1.85% 1.31% 2.71%
2026/01/03 6.4% 1.84% 3.19% 2.18% 0.64% 2.37% 1.53% 1.37% 3.61% 0.86%
2026/01/04 6.19% 1.58% 3.16% 1.95% 0.77% 2.18% 1.65% 1.1% 4.33% 3.87%
2026/01/05 5.53% 1.53% 2.72% 1.77% 0.74% 2.44% 2.41% 1.25% 2.2% 4.05%
2026/01/06 5.92% 1.43% 2.63% 1.67% 0.88% 2.07% 2.47% 1.41% 5.32% 1.78%
2026/01/07 0.1% 1.45% 2.47% 1.38% 1.89% 2.64% 3.03% 1.16% 1.48% 1%
2026/01/08 4.33% 1.23% 2.34% 1.62% 1.16% 2.4% 2.42% 1.41% 1.64% 2.7%
2026/01/09 5.06% 1.11% 2.49% 1.82% 2.62% 2.49% 2% 3.01% 2.21% 1.15%
2026/01/10 6.1% 1.57% 3.05% 1.52% 1.81% 2.35% 3.92% 2.4% 2.44% 2.3%
2026/01/11 5.63% 1.19% 2.21% 1.6% 1.68% 2.44% 2.72% 2.58% 3.5% 2.35%
2026/01/12 7.21% 1.28% 2.43% 1.74% 1.2% 2.06% 1.45% 1.72% 2.5% 2.82%
2026/01/13 7.79% 1.18% 2.4% 2.16% 1.62% 2.26% 4.93% 1.9% 4.54% 2.16%
2026/01/14 8.6% 1.25% 2.3% 1.6% 1.96% 2.35% 4.17% 1.52% 2.71% 1.69%
2026/01/15 8.5% 1.37% 2.91% 1.3% 1.41% 2.36% 1.7% 1.81% 4.16% 1.68%
2026/01/16 5.06% 1.11% 2.49% 1.82% 2.62% 2.49% 2% 3.01% 2.21% 1.15%
2026/01/17 7.66% 3.3% 2.73% 1.58% 1.49% 1.7% 3.29% 2.25% 3.63% 0.98%
2026/01/18 8.1% 2.94% 2.61% 1.69% 1.64% 2.01% 2.14% 1.89% 2.19% 1.66%
2026/01/19 8.09% 3.17% 2.85% 0.89% 2.43% 2.8% 1.21% 1.41% 0.96% 1.26%
2026/01/20 7.13% 2.07% 2.86% 0.97% 2.69% 2.18% 1.92% 1.37% 1.51% 1.31%
2026/01/21 7.6% 3.52% 2.99% 1.13% 2.13% 2.22% 2.1% 1.6% 1.1% 1.2%
2026/01/22 8.07% 2.57% 3.07% 1.39% 1.84% 2.52% 3.11% 2.89% 3.09% 2.03%
2026/01/23 8.52% 2.48% 3.16% 1.27% 2.73% 2.68% 2.18% 2.08% 1.72% 1.78%
2026/01/24 7.83% 3.27% 3.5% 0.93% 2.2% 2.59% 2.38% 3.96% 2.44% 0.81%
2026/01/25 5.98% 3.28% 2.71% 1.24% 2.49% 2.23% 1.01% 3.03% 2.48% 0.79%
2026/01/26 5.36% 3.21% 3.44% 2.39% 2.59% 2.54% 0.89% 1.38% 0% 1.6%
2026/01/27 6.11% 3.8% 2.85% 3.89% 2.18% 2.2% 1.04% 1.94% 0.71% 2.33%
2026/01/28 6.33% 3.14% 2.63% 4.75% 3.06% 2.35% 2.29% 0.85% 0.8% 0.68%
2026/01/29 6.92% 3.56% 2.86% 3.51% 2.16% 2.41% 1.21% 1.27% 0% 0.93%
2026/01/30 7.51% 2.97% 2.76% 2.38% 2.94% 2.18% 6.5% 0.89% 1.81% 0.83%
2026/01/31 8.59% 3.81% 3.37% 2.42% 2.34% 2.18% 1.95% 1.61% 0.87% 0.7%
  • tide.co
  • myjobquote.co.uk
  • checkatrade.com
  • shopify.com
  • dbscheckonline.org.uk
  • eharmony.co.uk
  • findmypast.co.uk
  • xero.com
  • ancestorrecords.co.uk
  • top10.com

Copyright © Adthena. All rights reserved.

In January 2026, Tide.co’s impression share fluctuated, peaking at 8.60% mid-month. Myjobquote.co.uk saw a significant rise, ending at 3.81%. Checkatrade.com maintained stability, closing at 3.37%. Shopify.com experienced a late surge, reaching 4.75%. Dbscheckonline.org.uk and Eharmony.co.uk showed moderate growth. Findmypast.co.uk spiked to 6.50% before stabilizing. Xero.com and Ancestorrecords.co.uk had varied trends, while Top10.com declined, finishing at 0.70%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Services Consulting - Last month
  1. 1
    State pension age changes and retirement age increases | Age UK https://www.ageuk.org.uk

    The State Pension age is the earliest age you can claim your State Pension. It is gradually increasing and now depends on when you were born. Visit Age UK.

  2. 2
    Betterhelp Online Therapy | Average Session Rating: 4.9/5 https://www.betterhelp.com

    About 95% Of Customers Can Find A Therapist Within 48 Hours. 100% Online And Easy Sign-Up.

  3. 3
    Checkatrade™ official site - Find a tradesperson today https://www.checkatrade.com

    Checkatrade has tradespeople covering your area. Read reviews and start your project today

  4. 4
    Find Local Tradespeople https://www.myjobquote.co.uk

    Find Tradespeople Fast & Easy — Post a Job For Free & Let Tradespeople Come To You To Quote Your Job. Compare up to 3 Free...

  5. 5
    Find a Tradesperson https://www.ratedpeople.com › post-your-job

    In Your Local Area — Connect with tradespeople in your area. Browse their reviews & recommendations. Find a tradesperson...

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Age UK, BetterHelp, and tradesperson platforms like Checkatrade, MyJobQuote, and Rated People dominate. Age UK informs on pension age changes, BetterHelp highlights quick therapist access, while tradesperson sites emphasize ease and reliability in finding local professionals.

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