Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 37.2008987858 |
| 62.7991012142 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 41 |
| 59 |
Copyright © Adthena. All rights reserved.
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| eharmony.co.uk | 7.47 |
| checkatrade.com | 7.3 |
| tide.co | 6.32 |
| accenture.com | 6.14 |
| surveymonkey.com | 4.19 |
| findmypast.co.uk | 4.05 |
| myjobquote.co.uk | 3.17 |
| shopify.com | 2.37 |
| trustatrader.com | 1.67 |
| mckinsey.com | 1.54 |
| others | 55.78 |
Copyright © Adthena. All rights reserved.
In the PPC landscape, ‘others’ dominate with 55.78% click share, while eHarmony leads specific advertisers at 7.47%.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | tide.co | yourcompanyformations.co.uk | shopify.com | xero.com | myjobquote.co.uk | checkatrade.com | accenture.com | match.com | eharmony.co.uk | mintformations.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/05/01 | 21.62% | 2.45% | 0.46% | 1.76% | 2.14% | 3.22% | 2.14% | 1.09% | 1.95% | 0% |
| 2026/05/02 | 22.46% | 0.79% | 0.62% | 2.66% | 2.31% | 2.73% | 2.16% | 1.22% | 2.43% | 0% |
| 2026/05/03 | 21.27% | 0.02% | 1.07% | 3.28% | 2.3% | 2.39% | 1.73% | 1.36% | 2.3% | 0.31% |
| 2026/05/04 | 20.92% | 0.02% | 1.15% | 2.09% | 2.41% | 2.94% | 1.93% | 1.26% | 1.73% | 0% |
| 2026/05/05 | 21.82% | 5.55% | 1.59% | 1.33% | 2.3% | 2.4% | 1.53% | 0.86% | 1.13% | 0.27% |
| 2026/05/06 | 20.85% | 4.46% | 2.48% | 1% | 2.17% | 2.44% | 1.73% | 1.46% | 1.55% | 0.12% |
| 2026/05/07 | 21.3% | 3.65% | 1.35% | 1.19% | 2.64% | 2.89% | 1.79% | 0.66% | 1.6% | 0% |
| 2026/05/08 | 20.56% | 4.27% | 1.11% | 1.26% | 2.16% | 2.41% | 1.53% | 1.04% | 1.62% | 1.61% |
| 2026/05/09 | 21.51% | 1.11% | 1.51% | 1.12% | 2.51% | 2.56% | 1.66% | 0.79% | 1.49% | 1.78% |
| 2026/05/10 | 21.89% | 0.02% | 1.42% | 1.05% | 2.31% | 2.91% | 1.81% | 1.43% | 1.44% | 1.28% |
| 2026/05/11 | 20.72% | 4.2% | 1.76% | 1.7% | 2.25% | 2.57% | 1.5% | 1.32% | 1.37% | 1.11% |
| 2026/05/12 | 20.88% | 6.64% | 1.95% | 2.19% | 2.1% | 2.44% | 1.23% | 1.31% | 1.58% | 0.83% |
| 2026/05/13 | 20.88% | 4.36% | 1.35% | 1.31% | 1.92% | 2.23% | 1.37% | 1.27% | 1.47% | 0.96% |
| 2026/05/14 | 22.11% | 5.29% | 1.33% | 0.5% | 2.2% | 2.91% | 1.41% | 1.3% | 1.48% | 1.08% |
| 2026/05/15 | 20.5% | 4.25% | 1.11% | 1.25% | 2.15% | 2.4% | 1.52% | 1.03% | 1.61% | 1.64% |
| 2026/05/16 | 21.39% | 4.7% | 2.52% | 2.2% | 1.99% | 2.93% | 1.18% | 1.25% | 1.07% | 2.03% |
| 2026/05/17 | 22.85% | 0.22% | 2.53% | 2.76% | 1.89% | 2.86% | 1.13% | 1.18% | 1.35% | 2.81% |
| 2026/05/18 | 22.17% | 5.67% | 2.32% | 2.72% | 2.03% | 2.25% | 1.36% | 1.56% | 1.41% | 1.89% |
| 2026/05/19 | 22.49% | 5.97% | 1.91% | 2.24% | 2.15% | 3.17% | 1.57% | 1.31% | 1.25% | 1.06% |
| 2026/05/20 | 22.13% | 2.2% | 2.08% | 2.33% | 2.18% | 2.76% | 1.41% | 1.35% | 1.42% | 1.17% |
| 2026/05/21 | 19.98% | 3.97% | 3.08% | 2.32% | 1.77% | 1.36% | 0.98% | 1.51% | 1.07% | 1.74% |
| 2026/05/22 | 20.51% | 7.75% | 2.57% | 2.08% | 1.8% | 1.97% | 1.23% | 1.47% | 1.03% | 1.69% |
| 2026/05/23 | 19.87% | 3.4% | 2.38% | 1.54% | 2.09% | 2.05% | 1.4% | 1.74% | 1.27% | 3.57% |
| 2026/05/24 | 20.4% | 4.29% | 2.39% | 1.91% | 1.85% | 1.79% | 1.34% | 1.43% | 1.52% | 2.87% |
| 2026/05/25 | 18.84% | 6.02% | 2.22% | 2.47% | 1.69% | 1.59% | 1.63% | 1.27% | 1% | 3.3% |
| 2026/05/26 | 19.59% | 6.83% | 1.84% | 2.08% | 1.53% | 2.35% | 1.17% | 1.63% | 1.41% | 2.47% |
| 2026/05/27 | 19.87% | 5.36% | 1.97% | 2.18% | 1.48% | 3.46% | 1.31% | 1.52% | 1.59% | 0.73% |
| 2026/05/28 | 19.59% | 5.03% | 1.83% | 2.27% | 1.76% | 3.43% | 1.23% | 1.46% | 1.35% | 0.78% |
| 2026/05/29 | 21.15% | 4.55% | 3.19% | 2.22% | 2.03% | 2.54% | 1.59% | 1.65% | 1.32% | 0.25% |
| 2026/05/30 | 20.54% | 3.88% | 2.03% | 2.5% | 2.22% | 2.4% | 1.25% | 1.69% | 1.53% | 1.02% |
| 2026/05/31 | 19.96% | 2.94% | 2.84% | 2.5% | 2.26% | 1.95% | 1.65% | 1.65% | 1.39% | 0.7% |
Copyright © Adthena. All rights reserved.
In May 2026, Tide.co led with fluctuating spend shares, peaking mid-month. YourCompanyFormations.co.uk saw a significant rise, while Shopify.com and Xero.com maintained steady growth. Mintformations.co.uk experienced sporadic spikes.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/05/01 | 833 |
| 2026/05/02 | 751 |
| 2026/05/03 | 821 |
| 2026/05/04 | 860 |
| 2026/05/05 | 901 |
| 2026/05/06 | 858 |
| 2026/05/07 | 877 |
| 2026/05/08 | 918 |
| 2026/05/09 | 809 |
| 2026/05/10 | 842 |
| 2026/05/11 | 997 |
| 2026/05/12 | 1077 |
| 2026/05/13 | 1043 |
| 2026/05/14 | 1046 |
| 2026/05/15 | 918 |
| 2026/05/16 | 984 |
| 2026/05/17 | 989 |
| 2026/05/18 | 1034 |
| 2026/05/19 | 976 |
| 2026/05/20 | 997 |
| 2026/05/21 | 1049 |
| 2026/05/22 | 1057 |
| 2026/05/23 | 997 |
| 2026/05/24 | 1014 |
| 2026/05/25 | 1104 |
| 2026/05/26 | 1129 |
| 2026/05/27 | 1139 |
| 2026/05/28 | 1099 |
| 2026/05/29 | 1053 |
| 2026/05/30 | 1053 |
| 2026/05/31 | 1050 |
Copyright © Adthena. All rights reserved.
May began with 833 advertisers, fluctuating throughout the month. Mid-month saw a peak at 1,077 on May 12. The month concluded with 1,050 advertisers, indicating a steady increase.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
Copyright © Adthena. All rights reserved.
Royalestones.co.uk leads with a 1.09 increase, while checkatrade.com drops by -0.95. Shopify.com rises by 0.65, contrasting accenture.com’s -0.67 decline.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | tide.co | shopify.com | myjobquote.co.uk | ancestorrecords.co.uk | checkatrade.com | xero.com | findmypast.co.uk | accenture.com | eharmony.co.uk | dbscheckonline.org.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/05/01 | 9.47% | 1.01% | 3.56% | 5.41% | 4.07% | 1.68% | 2.56% | 2.46% | 2.56% | 2.12% |
| 2026/05/02 | 11.08% | 1.32% | 3.66% | 2.46% | 3.42% | 2.59% | 1.11% | 2.64% | 3.59% | 2.94% |
| 2026/05/03 | 9.41% | 1.93% | 3.56% | 1.88% | 3.02% | 3.27% | 2.03% | 2.03% | 2.84% | 2.62% |
| 2026/05/04 | 9.08% | 2.01% | 4.12% | 2.74% | 3.74% | 2.15% | 1.28% | 2.28% | 2.25% | 3.62% |
| 2026/05/05 | 10.35% | 2.83% | 3.78% | 2.76% | 3.25% | 1.29% | 1.73% | 1.84% | 1.64% | 2.4% |
| 2026/05/06 | 10.04% | 4.02% | 3.62% | 3.41% | 3.06% | 0.88% | 1.87% | 2.06% | 1.91% | 2.44% |
| 2026/05/07 | 8.97% | 2.1% | 4.02% | 5.25% | 3.47% | 1.17% | 1.9% | 2.05% | 2.04% | 1.45% |
| 2026/05/08 | 9.59% | 2.06% | 3.55% | 3.72% | 3.24% | 1.21% | 3.75% | 1.83% | 2.15% | 1.3% |
| 2026/05/09 | 9.29% | 2.59% | 4.13% | 2.62% | 3.14% | 0.94% | 2.66% | 1.97% | 1.94% | 2.41% |
| 2026/05/10 | 9.8% | 2.75% | 3.87% | 5.78% | 3.6% | 0.94% | 1.48% | 2.12% | 1.72% | 2.22% |
| 2026/05/11 | 10.11% | 2.74% | 3.64% | 4.58% | 2.9% | 1.45% | 1.77% | 1.69% | 1.71% | 2.35% |
| 2026/05/12 | 10.02% | 3.13% | 3.45% | 1.77% | 3.02% | 2.06% | 2.53% | 1.46% | 1.91% | 2.07% |
| 2026/05/13 | 10.09% | 2.27% | 3.3% | 1.33% | 2.93% | 1.46% | 1.29% | 1.72% | 1.92% | 1.91% |
| 2026/05/14 | 10.56% | 2.29% | 3.62% | 1.25% | 3.53% | 0.45% | 2.92% | 1.69% | 1.76% | 2.46% |
| 2026/05/15 | 9.58% | 2.06% | 3.55% | 3.72% | 3.24% | 1.21% | 3.75% | 1.82% | 2.15% | 1.3% |
| 2026/05/16 | 10.16% | 4.1% | 3.33% | 1.27% | 3.66% | 2.45% | 2.07% | 1.45% | 1.43% | 1.75% |
| 2026/05/17 | 11.28% | 4% | 3.08% | 0.65% | 3.62% | 3.04% | 0.89% | 1.43% | 1.58% | 1.27% |
| 2026/05/18 | 10.96% | 4% | 3.69% | 1.36% | 3.06% | 3.04% | 1.27% | 1.77% | 1.8% | 1.33% |
| 2026/05/19 | 10.73% | 3.48% | 4.15% | 2.36% | 4.11% | 2.38% | 1.45% | 2.04% | 1.75% | 1.83% |
| 2026/05/20 | 10.39% | 3.59% | 3.86% | 0% | 3.56% | 2.45% | 1.7% | 2.02% | 1.81% | 1.48% |
| 2026/05/21 | 9.04% | 4.67% | 2.82% | 1.78% | 1.85% | 2.25% | 1.89% | 1.2% | 1.4% | 1.48% |
| 2026/05/22 | 9.31% | 3.68% | 3.05% | 2.6% | 2.5% | 1.83% | 2.3% | 1.49% | 1.28% | 0.94% |
| 2026/05/23 | 9.82% | 3.5% | 3.53% | 2.89% | 2.58% | 1.41% | 3.38% | 1.72% | 1.71% | 1.01% |
| 2026/05/24 | 9.73% | 3.21% | 2.84% | 2.95% | 2.27% | 1.67% | 2.9% | 1.55% | 1.99% | 1.2% |
| 2026/05/25 | 8.24% | 3.17% | 2.29% | 3.06% | 2.11% | 2.51% | 2.45% | 1.86% | 1.28% | 1.51% |
| 2026/05/26 | 8.56% | 3.01% | 2.36% | 2.41% | 3% | 1.85% | 2.09% | 1.4% | 1.85% | 1.21% |
| 2026/05/27 | 8.05% | 3.45% | 2.21% | 3.36% | 4.28% | 1.87% | 1.89% | 1.42% | 1.88% | 1.08% |
| 2026/05/28 | 8.71% | 3.18% | 2.82% | 3.49% | 4.22% | 2.1% | 2.04% | 1.51% | 1.81% | 1.2% |
| 2026/05/29 | 9.17% | 5.2% | 3.29% | 3.86% | 3.24% | 2.06% | 2.55% | 1.93% | 1.77% | 1.36% |
| 2026/05/30 | 9.14% | 3.5% | 3.56% | 2.13% | 2.95% | 2.31% | 1.57% | 1.51% | 1.95% | 0.97% |
| 2026/05/31 | 8.55% | 4.62% | 3.39% | 2.98% | 2.31% | 2.18% | 2.12% | 2.11% | 1.61% | 0.73% |
Copyright © Adthena. All rights reserved.
In May 2026, Tide.co’s impression share fluctuated, peaking at 11.28% on May 17, before ending at 8.55%. Shopify.com saw a rise, reaching 5.20% on May 29, closing at 4.62%. Myjobquote.co.uk’s share dipped mid-month, finishing at 3.39%. Ancestorrecords.co.uk experienced volatility, peaking at 5.78% on May 10, ending at 2.98%. Checkatrade.com had a steady decline, closing at 2.31%. Xero.com showed a gradual increase, ending at 2.18%. Findmypast.co.uk’s share varied, closing at 2.12%. Accenture.com remained stable, finishing at 2.11%. Eharmony.co.uk’s share fluctuated, ending at 1.61%. Dbscheckonline.org.uk saw a decline, closing at 0.73%.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
The State Pension age is the earliest age you can claim your State Pension. It is gradually increasing and now depends on when you were born. Visit Age UK.
Trusted tradespeople near you — Checkatrade has tradespeople covering your area. Read reviews and start your project today. If the...
Modern & Historical Records — Sometimes, it just takes one search to make the discovery of a lifetime. Could your ancestors be among our historical records? Delve deep with our vast collection. Over 14 Billion Records.
Post a Job For Free & Let Tradespeople Come To You To Quote Your Job. Compare up to 3 Free...
Find Guides, Articles, And Infographics To Help You Do Better Business, Download Today. Xero SMB Gudies. Your Intro To The Milestone Moments In Small Business.
Copyright © Adthena. All rights reserved.
In the realm of Google PPC, Age UK addresses the evolving state pension age, while Checkatrade and MyJobQuote connect users with trusted tradespeople. Findmypast offers a journey through history with vast records, and Xero guides sole traders through business milestones.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the UK Services Consulting May 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the UK Services Consulting May 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.
On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The UK Services Consulting May 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.
With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.
Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.
Learn more about our data accuracy
Yes. The UK Services Consulting May 2026 Report aggregates data from across both device types and Google Shopping.
The UK Services Consulting May 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.
Complete the form below to get started.
Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.
With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.
The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.
Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.