UK Services Consulting - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Consulting – UK

Google AI Overview visibility for Services Consulting UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 35.9534308437
64.0465691563
35%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 42
58
42%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 3%
Navigational 3%
Seasonal 0%
Local 2%
Problem Solving 31%

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Market Exposure

Share of Clicks for top 10 UK Services Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
checkatrade.com 7.95
eharmony.co.uk 7.77
tide.co 5.99
accenture.com 5.26
findmypast.co.uk 4.91
myjobquote.co.uk 4.09
surveymonkey.com 3.71
dbscheckonline.org.uk 2.07
trustatrader.com 2.03
simplybusiness.co.uk 1.76
others 54.46
  • checkatrade.com - 7.95%
  • eharmony.co.uk - 7.77%
  • tide.co - 5.99%
  • accenture.com - 5.26%
  • findmypast.co.uk - 4.91%
  • myjobquote.co.uk - 4.09%
  • surveymonkey.com - 3.71%
  • dbscheckonline.org.uk - 2.07%
  • trustatrader.com - 2.03%
  • simplybusiness.co.uk - 1.76%
  • others - 54.46%

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In the PPC landscape, ‘others’ dominate with 54.46% click share, overshadowing ‘checkatrade.com’ at 7.95% and ‘eharmony.co.uk’ at 7.77%.

Market Exposure

Share of Spend for the top 10 UK Services Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date tide.co checkatrade.com yourcompanyformations.co.uk accenture.com myjobquote.co.uk dbscheckonline.org.uk xero.com eharmony.co.uk simplybusiness.co.uk unicef.org.uk
2026/04/01 20.05% 2.39% 3.03% 2.63% 2.16% 3.11% 1.7% 1.69% 2.99% 1.58%
2026/04/02 18.53% 2.85% 4.52% 2.35% 2.36% 2.77% 1.97% 1.2% 2.83% 1.85%
2026/04/03 18.78% 2.69% 3.34% 2.41% 1.95% 2.27% 1.82% 1% 2.47% 1.79%
2026/04/04 19.27% 2.87% 3.42% 2.48% 2.1% 0.95% 2.28% 1.66% 2.21% 1.91%
2026/04/05 19.34% 2.43% 1.68% 2.12% 1.82% 0.88% 2.39% 1.7% 2.09% 2.11%
2026/04/06 18.01% 2.35% 5.62% 2.21% 2.03% 1.4% 2.24% 1.51% 2.28% 1.92%
2026/04/07 18.93% 2.76% 3.46% 2.07% 2.17% 2.05% 2.22% 1.35% 2.67% 2.47%
2026/04/08 17.57% 3.38% 7.51% 1.44% 2.4% 0.9% 1.86% 1.16% 2.72% 2.55%
2026/04/09 17.4% 2.92% 5.57% 2.63% 2.22% 2.98% 2.37% 1.3% 2.26% 2.54%
2026/04/10 16.18% 2.46% 7.16% 1.53% 2.64% 3.09% 2.18% 1.27% 2% 1.9%
2026/04/11 15.78% 3.03% 1.09% 3.05% 2.72% 1.14% 2.41% 1.95% 2.53% 1.22%
2026/04/12 16.3% 2.02% 0.02% 2.55% 2.5% 1.48% 2.55% 1.74% 2.6% 2.15%
2026/04/13 16.56% 2.61% 4.97% 2.82% 2.57% 1.67% 1.83% 1.44% 2.36% 1.76%
2026/04/14 17.37% 2.29% 7.36% 2.34% 2.2% 2.83% 2.18% 1.24% 1.2% 1.4%
2026/04/15 17.84% 2.45% 5% 2.07% 2.27% 2.53% 1.68% 1.38% 2.18% 1.16%
2026/04/16 19.26% 2.74% 4.55% 2.84% 2.62% 1.48% 0.16% 1.97% 1.94% 1.53%
2026/04/17 18.38% 3.72% 4.97% 2.98% 2.4% 2.54% 0.13% 1.41% 2.23% 1.76%
2026/04/18 20.28% 2.26% 1.63% 3.23% 2.61% 2.07% 1.59% 1.66% 3.2% 1.25%
2026/04/19 18.23% 2.21% 0.02% 1.79% 2.51% 2.3% 3.15% 1.74% 2.69% 0.81%
2026/04/20 19.45% 3.17% 4.65% 2.77% 2.97% 2.11% 2.05% 1.81% 2.61% 1.14%
2026/04/21 17.99% 3.62% 4.74% 2.69% 2.62% 2.05% 1.15% 1.73% 2.53% 0.98%
2026/04/22 20.71% 3.5% 3.89% 1.58% 2.67% 3.03% 2.06% 1.88% 1.09% 1.09%
2026/04/23 19.19% 3.8% 3.03% 0% 2.57% 2.17% 4.28% 1.61% 1.38% 1.26%
2026/04/24 19.8% 3.72% 3.17% 0% 2.83% 3% 3.23% 2.12% 0.87% 0.26%
2026/04/25 21.27% 4.74% 0.98% 0% 3.06% 2.36% 3.6% 1.94% 0.62% 0.77%
2026/04/26 19.95% 3.49% 0.03% 0% 3.28% 2.45% 4.35% 1.59% 1.73% 1.19%
2026/04/27 19.86% 3.26% 3.81% 1.25% 2.83% 1.44% 4.19% 1.42% 1.92% 0.57%
2026/04/28 18.89% 3.12% 3.31% 2.43% 2.82% 1.82% 3.69% 1.79% 1.81% 0.78%
2026/04/29 19.07% 3.15% 4.49% 2.8% 2.92% 1.98% 2.49% 1.54% 1.81% 0.34%
2026/04/30 20.87% 4.05% 3.9% 2.82% 2.63% 2.22% 2.19% 1.56% 1.42% 0.61%
  • tide.co
  • checkatrade.com
  • yourcompanyformations.co.uk
  • accenture.com
  • myjobquote.co.uk
  • dbscheckonline.org.uk
  • xero.com
  • eharmony.co.uk
  • simplybusiness.co.uk
  • unicef.org.uk

Copyright © Adthena. All rights reserved.

April saw dynamic shifts in PPC spend share. Tide.co led with fluctuations, peaking at 21.27% on April 25. Checkatrade.com steadily rose, reaching 4.74% the same day. Yourcompanyformations.co.uk experienced volatility, while Accenture.com maintained moderate stability. The month concluded with Tide.co at 20.87%, Checkatrade.com at 4.05%, and Yourcompanyformations.co.uk at 3.9%.

Market Exposure

Competitor Count for UK Services Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 866
2026/04/02 938
2026/04/03 975
2026/04/04 919
2026/04/05 961
2026/04/06 1020
2026/04/07 1030
2026/04/08 999
2026/04/09 962
2026/04/10 936
2026/04/11 849
2026/04/12 847
2026/04/13 924
2026/04/14 937
2026/04/15 914
2026/04/16 879
2026/04/17 871
2026/04/18 817
2026/04/19 843
2026/04/20 912
2026/04/21 874
2026/04/22 872
2026/04/23 875
2026/04/24 912
2026/04/25 823
2026/04/26 817
2026/04/27 853
2026/04/28 867
2026/04/29 863
2026/04/30 827

Copyright © Adthena. All rights reserved.

April began with 866 advertisers, peaking at 1,030 on the 7th. A decline followed, ending the month at 827.

Campaign Efficiency

Market Loss & Market Gains for UK Services Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
checkatrade.com 2.26%
translationonline.co.uk 1.82%
eharmony.co.uk 1.19%
myjobquote.co.uk 0.65%
surveymonkey.com 0.63%
yourcompanyformations.co.uk -0.45%
myperfectcv.co.uk -0.57%
businessesforsale.com -0.93%
shopify.com -1.39%
accenture.com -1.57%

Copyright © Adthena. All rights reserved.

Checkatrade.com surged with a 2.26 increase, while accenture.com dropped by 1.57. Translationonline.co.uk rose by 1.82, contrasting Shopify.com’s 1.39 decline.

Campaign Efficiency

UK Services Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date tide.co checkatrade.com myjobquote.co.uk findmypast.co.uk ancestorrecords.co.uk accenture.com dbscheckonline.org.uk eharmony.co.uk xero.com shopify.com
2026/04/01 9.04% 2.93% 3.48% 2.89% 0% 2.06% 3.41% 2.11% 1.7% 1.53%
2026/04/02 8.56% 3.71% 4.1% 2.33% 0% 1.97% 2.85% 1.62% 1.82% 1.78%
2026/04/03 8.9% 3.37% 3.23% 4.09% 0% 1.98% 2.48% 1.3% 1.89% 2.34%
2026/04/04 8.32% 3.11% 3.23% 3.92% 0.75% 1.93% 1.47% 2.03% 2.01% 2.59%
2026/04/05 8.54% 3.19% 3.14% 2.19% 0.74% 1.66% 1.47% 2% 2.26% 1.81%
2026/04/06 8.46% 3.08% 3.45% 1.81% 0% 1.89% 2.57% 2.06% 2.15% 2.96%
2026/04/07 9.07% 3.77% 4.12% 1.97% 0.81% 1.75% 2.42% 1.64% 1.92% 1.66%
2026/04/08 8.88% 4.52% 4.46% 3.33% 1.94% 1.4% 0.99% 1.65% 1.59% 0.59%
2026/04/09 8.05% 3.7% 3.57% 2.8% 0.9% 2.24% 3.44% 1.78% 2.21% 2.68%
2026/04/10 7.6% 3.25% 4.44% 2.63% 2.72% 1.35% 3.31% 1.61% 2.01% 3.86%
2026/04/11 6.59% 3.62% 4.22% 2.43% 3.73% 2.38% 1.77% 2.34% 2.03% 4.68%
2026/04/12 7.16% 2.25% 3.99% 1.06% 2.87% 1.9% 2.56% 2.21% 2.28% 6.14%
2026/04/13 7.66% 3.13% 4.01% 5.42% 1.66% 2.19% 2.61% 1.61% 1.54% 3.97%
2026/04/14 8.68% 2.88% 3.89% 1.6% 0.82% 2.05% 3.43% 1.78% 2.31% 5.39%
2026/04/15 8.71% 2.95% 3.84% 2.28% 0.79% 1.77% 2.66% 1.93% 1.65% 1.96%
2026/04/16 9.51% 3.08% 4.42% 0.58% 2.16% 2.33% 1.99% 2.65% 0.11% 1.75%
2026/04/17 8.83% 4.15% 4.27% 2.47% 0% 2.48% 3.18% 1.96% 0.11% 1.83%
2026/04/18 9.62% 2.41% 4.31% 3.14% 2.16% 2.61% 2.44% 2.23% 1.46% 1.21%
2026/04/19 8.72% 2.63% 3.83% 2.03% 0% 1.46% 3.22% 2.23% 3.92% 1.06%
2026/04/20 9.31% 3.94% 5.22% 0.71% 0% 2.34% 2.97% 2.4% 2.25% 0.73%
2026/04/21 8.45% 4.49% 5.54% 1.86% 1.01% 2.42% 2.43% 2.57% 1.03% 0.57%
2026/04/22 10.32% 4.01% 4.81% 1.04% 0.14% 1.35% 4.08% 2.5% 1.91% 0.5%
2026/04/23 8.63% 3.92% 3.98% 4.37% 4.77% 0% 1.72% 1.99% 4.51% 0.51%
2026/04/24 9.17% 4.06% 4.66% 2.56% 2.94% 0% 3.02% 2.75% 3.56% 0.48%
2026/04/25 9.93% 4.99% 4.95% 3.58% 2.35% 0% 3.91% 2.32% 3.48% 0.82%
2026/04/26 9.01% 3.62% 5.22% 2.98% 3.17% 0% 4.05% 1.88% 4.39% 0.9%
2026/04/27 8.69% 3.49% 4.76% 4.65% 4.24% 1.03% 2.28% 1.74% 4.13% 0.67%
2026/04/28 8.49% 3.41% 4.65% 2.54% 3.42% 1.91% 2.05% 2.26% 4.08% 0.92%
2026/04/29 8.78% 3.51% 4.65% 2.82% 1.8% 2.23% 2.75% 2% 2.67% 1.09%
2026/04/30 9.14% 4.23% 4.2% 3.01% 2.94% 2.24% 2.23% 2% 1.87% 1.05%
  • tide.co
  • checkatrade.com
  • myjobquote.co.uk
  • findmypast.co.uk
  • ancestorrecords.co.uk
  • accenture.com
  • dbscheckonline.org.uk
  • eharmony.co.uk
  • xero.com
  • shopify.com

Copyright © Adthena. All rights reserved.

April saw dynamic shifts in PPC impressions. Tide.co led with fluctuations, peaking at 10.32% on April 22. Checkatrade.com and myjobquote.co.uk showed consistent growth, while findmypast.co.uk and ancestorrecords.co.uk experienced varied trends. Shopify.com ended with a modest 1.05%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Services Consulting - Last month
  1. 1
    Accenture https://www.accenture.com

    A Global Business Leader — Awarded One Of Fortune’s World’s Most Admired Companies And World’s Best Workplaces. 18...

  2. 2
    State pension age changes and retirement age increases | Age UK https://www.ageuk.org.uk

    The State Pension age is the earliest age you can claim your State Pension. It is gradually increasing and now depends on when you were born. Visit Age UK.

  3. 3
    Checkatrade™ official site https://www.checkatrade.com

    Trusted tradespeople near you — Checkatrade tradespeople have passed up to 12 checks. Book a reviewed tradesperson today

  4. 4
    Find Local Tradespeople https://www.myjobquote.co.uk

    Find & Compare Local Tradesmen — Post a Job For Free & Let Tradespeople Come To You To Quote Your Job. Compare up to 3 Free...

  5. 5
    How to register as a sole trader: Step-by-step guide for small business https://www.xero.com

    Find Guides, Articles, And Infographics To Help You Do Better Business, Download Today. Xero SMB Gudies. Your Intro To The Milestone Moments In Small Business.

Copyright © Adthena. All rights reserved.

In the realm of Google PPC, Accenture shines as a global leader, celebrated for its workplace excellence. Age UK informs on evolving pension ages, while Checkatrade and MyJobQuote connect users with trusted tradespeople. Xero empowers small businesses with insightful guides.

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