UK Services Consulting - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Consulting – UK

Google AI Overview visibility for Services Consulting UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 44.7019378701
55.2980621299
44%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 29
71
28%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 3%
Navigational 8%
Seasonal 0%
Local 3%
Problem Solving 22%

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Market Exposure

Share of Clicks for top 10 UK Services Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
eharmony.co.uk 11.09
checkatrade.com 7.39
findmypast.co.uk 6.73
accenture.com 5.94
simplybusiness.co.uk 5.77
tide.co 5.55
surveymonkey.com 3.06
myjobquote.co.uk 2.96
trustatrader.com 2.13
businessesforsale.com 2.1
others 47.28
  • eharmony.co.uk - 11.09%
  • checkatrade.com - 7.39%
  • findmypast.co.uk - 6.73%
  • accenture.com - 5.94%
  • simplybusiness.co.uk - 5.77%
  • tide.co - 5.55%
  • surveymonkey.com - 3.06%
  • myjobquote.co.uk - 2.96%
  • trustatrader.com - 2.13%
  • businessesforsale.com - 2.1%
  • others - 47.28%

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In the PPC landscape, eHarmony.co.uk leads with 11.09% click share, followed by Checkatrade.com at 7.39%. ‘Others’ dominate with 47.28%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Services Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date tide.co simplybusiness.co.uk yourcompanyformations.co.uk xero.com companiesmadesimple.com uk.virginmoney.com checkatrade.com accenture.com regus.com sage.com
2026/09/01 13.47% 1.5% 2.76% 0.73% 4.6% 1.33% 3.23% 2.31% 15.09% 1.26%
2026/09/02 16.23% 5.12% 6.45% 1.1% 4.13% 0.69% 2.98% 1.3% 9.51% 1.06%
2026/09/03 16.68% 4.9% 5.83% 1.52% 2.53% 0.6% 2.12% 1.49% 9.27% 0.92%
2026/09/04 19.63% 4.31% 8.78% 3.25% 2.19% 0.31% 2.73% 1.73% 4.18% 1.66%
2026/09/05 23.4% 3.76% 5.97% 3.6% 1.04% 0.8% 2.41% 1.5% 5.11% 1.97%
2026/09/06 21.95% 3.64% 4.96% 4.14% 0.87% 0.37% 2.32% 1.61% 3.82% 1.88%
2026/09/07 21.57% 4.75% 5.01% 5.48% 2.14% 0.21% 1.6% 1.81% 3.9% 1.7%
2026/09/08 19.2% 3.3% 5.12% 5.33% 2.34% 0.64% 1.55% 1.66% 5.79% 2.13%
2026/09/09 18.47% 3.86% 4.25% 4.46% 1.96% 0.39% 2.63% 2.06% 2.73% 3.55%
2026/09/10 18.46% 3.62% 5.14% 3.53% 3.53% 0.99% 2.39% 2.05% 3.5% 1.98%
2026/09/11 13.52% 3.55% 4.16% 3.05% 6.2% 0.85% 2.86% 2% 5.17% 2.11%
2026/09/12 13.33% 3.43% 1.97% 1.98% 6.35% 1.96% 3.04% 2.03% 4.67% 4.06%
2026/09/13 11.86% 3.58% 2.86% 1.52% 5.42% 1.04% 2.76% 2.25% 6.68% 10.01%
2026/09/14 12.93% 4.47% 1.66% 1.9% 5.02% 1.63% 2.27% 1.93% 6.35% 5.46%
2026/09/15 16.98% 3.13% 5.94% 2.48% 4.9% 2.18% 3.12% 1.8% 1.29% 2.52%
2026/09/16 20.81% 4.11% 4.55% 4.64% 3.55% 2.24% 2.1% 1.67% 0.6% 2.04%
2026/09/17 24.91% 3.43% 5.78% 2.65% 4.16% 3.28% 1.69% 1.38% 1.08% 2.07%
2026/09/18 25.24% 4.52% 3.96% 2.92% 3.88% 4.2% 1.76% 1.46% 0.62% 2.52%
2026/09/19 26.85% 4.94% 1.98% 2.12% 3.97% 4.19% 2.69% 2% 1.54% 1.84%
2026/09/20 21.65% 5.14% 2.92% 2.66% 3.98% 5.92% 2.47% 2.27% 0.42% 2.36%
2026/09/21 24.43% 5.13% 4.85% 3.32% 1.2% 5.01% 1.52% 2.06% 0.35% 3.28%
2026/09/22 20.67% 4.2% 5.3% 2.94% 1.5% 4.34% 2.01% 2.11% 0.19% 2.6%
2026/09/23 21.57% 5.99% 6.99% 2.9% 1.51% 5.04% 2.48% 2.42% 0.81% 2.85%
2026/09/24 23.02% 4.67% 5.63% 3.73% 1.45% 5.72% 1.77% 2.72% 0.18% 1.91%
2026/09/25 24.49% 5.67% 5.85% 3.77% 0.68% 4.89% 2.58% 2.41% 0.33% 3.18%
2026/09/26 20.32% 4.83% 4.05% 5.32% 1.48% 3.3% 2.7% 2.12% 0.03% 4.52%
2026/09/27 21.84% 4.56% 2.53% 4.61% 0.5% 5.05% 2.28% 2.16% 0.29% 2.9%
2026/09/28 23.25% 6.07% 7.2% 3.43% 1.44% 3.98% 2.44% 2.02% 0.23% 0.64%
2026/09/29 22.73% 4.38% 6.62% 3.55% 3.54% 4.04% 2.8% 1.98% 0.33% 0.6%
2026/09/30 22.4% 6.05% 5.42% 5.4% 3.57% 2.91% 2.15% 1.31% 0.72% 0.49%
  • tide.co
  • simplybusiness.co.uk
  • yourcompanyformations.co.uk
  • xero.com
  • companiesmadesimple.com
  • uk.virginmoney.com
  • checkatrade.com
  • accenture.com
  • regus.com
  • sage.com

Copyright © Adthena. All rights reserved.

In September 2026, Tide.co’s PPC spend surged early, peaking mid-month, then stabilized. Simplybusiness.co.uk and yourcompanyformations.co.uk showed consistent fluctuations. Xero.com and companiesmadesimple.com had modest increases. Regus.com and sage.com experienced declines.

Market Exposure

Competitor Count for UK Services Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/09/01 650
2026/09/02 679
2026/09/03 661
2026/09/04 697
2026/09/05 633
2026/09/06 700
2026/09/07 744
2026/09/08 755
2026/09/09 767
2026/09/10 732
2026/09/11 707
2026/09/12 690
2026/09/13 661
2026/09/14 639
2026/09/15 649
2026/09/16 674
2026/09/17 697
2026/09/18 713
2026/09/19 688
2026/09/20 702
2026/09/21 717
2026/09/22 738
2026/09/23 708
2026/09/24 699
2026/09/25 702
2026/09/26 679
2026/09/27 643
2026/09/28 674
2026/09/29 652
2026/09/30 651

Copyright © Adthena. All rights reserved.

September saw a dynamic fluctuation in distinct advertisers, peaking at 767 on September 9th, before stabilizing to 651 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for UK Services Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
tide.co 1.86%
uk.virginmoney.com 1.54%
simplybusiness.co.uk 1.28%
kpmg.com 0.87%
bark.com 0.76%
findmypast.co.uk -0.47%
surveymonkey.com -0.48%
regus.com -0.79%
checkatrade.com -0.82%
businessesforsale.com -1.13%

Copyright © Adthena. All rights reserved.

Tide.co surged with a 1.86 increase, while businessesforsale.com dropped by 1.13.

Campaign Efficiency

UK Services Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date tide.co xero.com findmypast.co.uk myjobquote.co.uk eharmony.co.uk simplybusiness.co.uk uk.virginmoney.com checkatrade.com accenture.com sage.com
2026/09/01 4.82% 0.75% 2.71% 1.64% 2.72% 0.91% 1.25% 4.02% 2.99% 1.56%
2026/09/02 6.73% 1.17% 3.76% 2.67% 3.44% 2.57% 0.45% 3.64% 1.7% 1.45%
2026/09/03 7.1% 1.54% 3.58% 3% 3.03% 2.34% 0.76% 2.81% 2.16% 1.12%
2026/09/04 7.83% 2.91% 4.72% 3.11% 2.88% 2.28% 0.5% 3.14% 2.29% 1.58%
2026/09/05 12.19% 3.6% 2.39% 2.55% 3.36% 2.23% 1.22% 3.17% 2.37% 2.11%
2026/09/06 9.84% 3.5% 1.4% 2.92% 2.68% 2.01% 0.76% 2.75% 2.27% 2.26%
2026/09/07 10.78% 5.32% 1.58% 2.56% 3.03% 2.44% 0.41% 1.94% 2.31% 2%
2026/09/08 8.81% 4.89% 1.92% 2.73% 2.55% 1.77% 0.83% 1.84% 2.22% 2.14%
2026/09/09 7.55% 3.86% 1.64% 2.18% 3.15% 2.17% 0.57% 2.83% 2.5% 3.02%
2026/09/10 8.41% 3.72% 1.9% 2.82% 2.92% 1.97% 1.38% 2.9% 2.66% 2.08%
2026/09/11 6.66% 2.87% 2.09% 2.46% 2.81% 2.27% 0.87% 3.61% 2.87% 2.2%
2026/09/12 6.19% 1.87% 1.71% 3.36% 3.41% 1.78% 2.32% 3.69% 2.81% 3.42%
2026/09/13 4.92% 1.67% 1.79% 2.27% 3.18% 2.16% 1.41% 3.54% 3.29% 4.44%
2026/09/14 4.89% 1.78% 1.47% 2.26% 3.96% 1.62% 1.95% 2.87% 2.65% 4.05%
2026/09/15 6.54% 2.25% 2.35% 3.07% 3.41% 1.94% 2.9% 3.75% 2.36% 3.2%
2026/09/16 10.65% 5.07% 1.9% 2.57% 2.67% 2.38% 3.99% 2.65% 2.16% 1.68%
2026/09/17 14.18% 2.69% 1.85% 2.94% 2.49% 1.98% 4.06% 2.15% 1.9% 2.36%
2026/09/18 14.99% 3.15% 2.72% 2.4% 2.51% 2.42% 4.63% 2.14% 1.96% 1.7%
2026/09/19 14.25% 2.2% 1.92% 2.53% 3% 2.93% 5.19% 3.31% 2.87% 1.83%
2026/09/20 8.2% 2.86% 1.52% 3.01% 2.56% 2.89% 6.02% 2.98% 2.94% 2.31%
2026/09/21 11.83% 3.74% 1.69% 3.18% 2.97% 2.98% 5.9% 1.93% 2.8% 2.56%
2026/09/22 9.83% 3.43% 2.34% 2.75% 2.57% 2.25% 4.56% 2.38% 2.93% 2.51%
2026/09/23 9.04% 3.26% 2.57% 3% 3.46% 3.34% 5.99% 3.06% 3.25% 1.95%
2026/09/24 10.29% 3.63% 2.88% 2.99% 2.92% 2.56% 6.36% 2.05% 3.59% 2.26%
2026/09/25 12.64% 3.89% 1.42% 3.29% 3.08% 3.46% 4.16% 3.04% 3.4% 2.37%
2026/09/26 8.06% 6.67% 1.7% 2.62% 2.98% 2.64% 3.76% 3.08% 2.84% 3.1%
2026/09/27 8.86% 5.07% 1.49% 2.57% 2.7% 2.33% 3.59% 2.55% 3.18% 2.19%
2026/09/28 10.15% 3.2% 1.24% 3.87% 3.12% 3.23% 4.46% 2.79% 2.72% 0.68%
2026/09/29 9.6% 3.02% 3.19% 3.65% 3.31% 2.46% 3.82% 3.11% 2.51% 0.72%
2026/09/30 9.75% 5.97% 3.97% 3.76% 3.14% 2.98% 2.87% 2.5% 1.77% 0.62%
  • tide.co
  • xero.com
  • findmypast.co.uk
  • myjobquote.co.uk
  • eharmony.co.uk
  • simplybusiness.co.uk
  • uk.virginmoney.com
  • checkatrade.com
  • accenture.com
  • sage.com

Copyright © Adthena. All rights reserved.

Tide.co surged early September, peaking mid-month. Xero.com fluctuated, ending strong. Findmypast.co.uk and Myjobquote.co.uk showed steady growth. Eharmony.co.uk and Simplybusiness.co.uk maintained stability. Virginmoney.com rose, then dipped. Checkatrade.com and Accenture.com varied. Sage.com declined.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Services Consulting - Last month
  1. 1
    Accenture https://www.accenture.com

    Together, We Are Reinventing — Accenture - Official Technology Consulting Partner of The Salford City Football Club. Reinventing...

  2. 2
    Checkatrade™ official site | Find a tradesperson https://www.checkatrade.com

    Checkatrade has tradespeople covering your area. Read reviews and start your project today. Checkatrade tradespeople have passed up to 12 checks. Book a reviewed tradesperson today.

  3. 3
    The Most Popular Way to Start - Built For Small Businesses https://www.tide.co › company › registration

    The UK's most popular way to register a company. Just £14.99, easy setup, no monthly fees.

  4. 4
    10 Best Free Genealogy Sites | Best in United Kingdom https://www.top10.com › ancestry › genealogy

    Uncover Stories of Your Family's Past and Find Relatives You Never Knew Existed. Search 1,000s of UK Ancestry Records From Historical Archives and Census Data. Find Your Ancestors. Discover Your Heritage. Discover Your Ancestry. New...

  5. 5
    Virgin Startup Help - No Monthly Fee https://uk.virginmoney.com › virgin_money › business

    Virgin Money Is A Trading Name Of Nationwide Building Society. T&Cs Apply. Choose a Banking...

Copyright © Adthena. All rights reserved.

Accenture partners with Salford City FC, emphasizing reinvention. Checkatrade highlights trust with 12 checks for tradespeople. Tide offers affordable, hassle-free company registration. Top10.com connects users to their ancestry, while Virgin Money supports startups with no monthly fees.

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