UK Services Consulting - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Consulting – UK

Google AI Overview visibility for Services Consulting UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 37.2008987858
62.7991012142
37%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 41
59
41%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 3%
Navigational 3%
Seasonal 0%
Local 2%
Problem Solving 30%

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Market Exposure

Share of Clicks for top 10 UK Services Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
eharmony.co.uk 7.47
checkatrade.com 7.3
tide.co 6.32
accenture.com 6.14
surveymonkey.com 4.19
findmypast.co.uk 4.05
myjobquote.co.uk 3.17
shopify.com 2.37
trustatrader.com 1.67
mckinsey.com 1.54
others 55.78
  • eharmony.co.uk - 7.47%
  • checkatrade.com - 7.3%
  • tide.co - 6.32%
  • accenture.com - 6.14%
  • surveymonkey.com - 4.19%
  • findmypast.co.uk - 4.05%
  • myjobquote.co.uk - 3.17%
  • shopify.com - 2.37%
  • trustatrader.com - 1.67%
  • mckinsey.com - 1.54%
  • others - 55.78%

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In the PPC landscape, ‘others’ dominate with 55.78% click share, while eHarmony leads specific advertisers at 7.47%.

Market Exposure

Share of Spend for the top 10 UK Services Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date tide.co yourcompanyformations.co.uk shopify.com xero.com myjobquote.co.uk checkatrade.com accenture.com match.com eharmony.co.uk mintformations.co.uk
2026/05/01 21.62% 2.45% 0.46% 1.76% 2.14% 3.22% 2.14% 1.09% 1.95% 0%
2026/05/02 22.46% 0.79% 0.62% 2.66% 2.31% 2.73% 2.16% 1.22% 2.43% 0%
2026/05/03 21.27% 0.02% 1.07% 3.28% 2.3% 2.39% 1.73% 1.36% 2.3% 0.31%
2026/05/04 20.92% 0.02% 1.15% 2.09% 2.41% 2.94% 1.93% 1.26% 1.73% 0%
2026/05/05 21.82% 5.55% 1.59% 1.33% 2.3% 2.4% 1.53% 0.86% 1.13% 0.27%
2026/05/06 20.85% 4.46% 2.48% 1% 2.17% 2.44% 1.73% 1.46% 1.55% 0.12%
2026/05/07 21.3% 3.65% 1.35% 1.19% 2.64% 2.89% 1.79% 0.66% 1.6% 0%
2026/05/08 20.56% 4.27% 1.11% 1.26% 2.16% 2.41% 1.53% 1.04% 1.62% 1.61%
2026/05/09 21.51% 1.11% 1.51% 1.12% 2.51% 2.56% 1.66% 0.79% 1.49% 1.78%
2026/05/10 21.89% 0.02% 1.42% 1.05% 2.31% 2.91% 1.81% 1.43% 1.44% 1.28%
2026/05/11 20.72% 4.2% 1.76% 1.7% 2.25% 2.57% 1.5% 1.32% 1.37% 1.11%
2026/05/12 20.88% 6.64% 1.95% 2.19% 2.1% 2.44% 1.23% 1.31% 1.58% 0.83%
2026/05/13 20.88% 4.36% 1.35% 1.31% 1.92% 2.23% 1.37% 1.27% 1.47% 0.96%
2026/05/14 22.11% 5.29% 1.33% 0.5% 2.2% 2.91% 1.41% 1.3% 1.48% 1.08%
2026/05/15 20.5% 4.25% 1.11% 1.25% 2.15% 2.4% 1.52% 1.03% 1.61% 1.64%
2026/05/16 21.39% 4.7% 2.52% 2.2% 1.99% 2.93% 1.18% 1.25% 1.07% 2.03%
2026/05/17 22.85% 0.22% 2.53% 2.76% 1.89% 2.86% 1.13% 1.18% 1.35% 2.81%
2026/05/18 22.17% 5.67% 2.32% 2.72% 2.03% 2.25% 1.36% 1.56% 1.41% 1.89%
2026/05/19 22.49% 5.97% 1.91% 2.24% 2.15% 3.17% 1.57% 1.31% 1.25% 1.06%
2026/05/20 22.13% 2.2% 2.08% 2.33% 2.18% 2.76% 1.41% 1.35% 1.42% 1.17%
2026/05/21 19.98% 3.97% 3.08% 2.32% 1.77% 1.36% 0.98% 1.51% 1.07% 1.74%
2026/05/22 20.51% 7.75% 2.57% 2.08% 1.8% 1.97% 1.23% 1.47% 1.03% 1.69%
2026/05/23 19.87% 3.4% 2.38% 1.54% 2.09% 2.05% 1.4% 1.74% 1.27% 3.57%
2026/05/24 20.4% 4.29% 2.39% 1.91% 1.85% 1.79% 1.34% 1.43% 1.52% 2.87%
2026/05/25 18.84% 6.02% 2.22% 2.47% 1.69% 1.59% 1.63% 1.27% 1% 3.3%
2026/05/26 19.59% 6.83% 1.84% 2.08% 1.53% 2.35% 1.17% 1.63% 1.41% 2.47%
2026/05/27 19.87% 5.36% 1.97% 2.18% 1.48% 3.46% 1.31% 1.52% 1.59% 0.73%
2026/05/28 19.59% 5.03% 1.83% 2.27% 1.76% 3.43% 1.23% 1.46% 1.35% 0.78%
2026/05/29 21.15% 4.55% 3.19% 2.22% 2.03% 2.54% 1.59% 1.65% 1.32% 0.25%
2026/05/30 20.54% 3.88% 2.03% 2.5% 2.22% 2.4% 1.25% 1.69% 1.53% 1.02%
2026/05/31 19.96% 2.94% 2.84% 2.5% 2.26% 1.95% 1.65% 1.65% 1.39% 0.7%
  • tide.co
  • yourcompanyformations.co.uk
  • shopify.com
  • xero.com
  • myjobquote.co.uk
  • checkatrade.com
  • accenture.com
  • match.com
  • eharmony.co.uk
  • mintformations.co.uk

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In May 2026, Tide.co led with fluctuating spend shares, peaking mid-month. YourCompanyFormations.co.uk saw a significant rise, while Shopify.com and Xero.com maintained steady growth. Mintformations.co.uk experienced sporadic spikes.

Market Exposure

Competitor Count for UK Services Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 833
2026/05/02 751
2026/05/03 821
2026/05/04 860
2026/05/05 901
2026/05/06 858
2026/05/07 877
2026/05/08 918
2026/05/09 809
2026/05/10 842
2026/05/11 997
2026/05/12 1077
2026/05/13 1043
2026/05/14 1046
2026/05/15 918
2026/05/16 984
2026/05/17 989
2026/05/18 1034
2026/05/19 976
2026/05/20 997
2026/05/21 1049
2026/05/22 1057
2026/05/23 997
2026/05/24 1014
2026/05/25 1104
2026/05/26 1129
2026/05/27 1139
2026/05/28 1099
2026/05/29 1053
2026/05/30 1053
2026/05/31 1050

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May began with 833 advertisers, fluctuating throughout the month. Mid-month saw a peak at 1,077 on May 12. The month concluded with 1,050 advertisers, indicating a steady increase.

Campaign Efficiency

Market Loss & Market Gains for UK Services Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
royalestones.co.uk 1.09%
shopify.com 0.65%
yourcompanyformations.co.uk 0.38%
match.com 0.35%
ourtime.co.uk 0.32%
translationonline.co.uk -0.52%
housekeep.com -0.63%
dbscheckonline.org.uk -0.64%
accenture.com -0.67%
checkatrade.com -0.95%

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Royalestones.co.uk leads with a 1.09 increase, while checkatrade.com drops by -0.95. Shopify.com rises by 0.65, contrasting accenture.com’s -0.67 decline.

Campaign Efficiency

UK Services Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date tide.co shopify.com myjobquote.co.uk ancestorrecords.co.uk checkatrade.com xero.com findmypast.co.uk accenture.com eharmony.co.uk dbscheckonline.org.uk
2026/05/01 9.47% 1.01% 3.56% 5.41% 4.07% 1.68% 2.56% 2.46% 2.56% 2.12%
2026/05/02 11.08% 1.32% 3.66% 2.46% 3.42% 2.59% 1.11% 2.64% 3.59% 2.94%
2026/05/03 9.41% 1.93% 3.56% 1.88% 3.02% 3.27% 2.03% 2.03% 2.84% 2.62%
2026/05/04 9.08% 2.01% 4.12% 2.74% 3.74% 2.15% 1.28% 2.28% 2.25% 3.62%
2026/05/05 10.35% 2.83% 3.78% 2.76% 3.25% 1.29% 1.73% 1.84% 1.64% 2.4%
2026/05/06 10.04% 4.02% 3.62% 3.41% 3.06% 0.88% 1.87% 2.06% 1.91% 2.44%
2026/05/07 8.97% 2.1% 4.02% 5.25% 3.47% 1.17% 1.9% 2.05% 2.04% 1.45%
2026/05/08 9.59% 2.06% 3.55% 3.72% 3.24% 1.21% 3.75% 1.83% 2.15% 1.3%
2026/05/09 9.29% 2.59% 4.13% 2.62% 3.14% 0.94% 2.66% 1.97% 1.94% 2.41%
2026/05/10 9.8% 2.75% 3.87% 5.78% 3.6% 0.94% 1.48% 2.12% 1.72% 2.22%
2026/05/11 10.11% 2.74% 3.64% 4.58% 2.9% 1.45% 1.77% 1.69% 1.71% 2.35%
2026/05/12 10.02% 3.13% 3.45% 1.77% 3.02% 2.06% 2.53% 1.46% 1.91% 2.07%
2026/05/13 10.09% 2.27% 3.3% 1.33% 2.93% 1.46% 1.29% 1.72% 1.92% 1.91%
2026/05/14 10.56% 2.29% 3.62% 1.25% 3.53% 0.45% 2.92% 1.69% 1.76% 2.46%
2026/05/15 9.58% 2.06% 3.55% 3.72% 3.24% 1.21% 3.75% 1.82% 2.15% 1.3%
2026/05/16 10.16% 4.1% 3.33% 1.27% 3.66% 2.45% 2.07% 1.45% 1.43% 1.75%
2026/05/17 11.28% 4% 3.08% 0.65% 3.62% 3.04% 0.89% 1.43% 1.58% 1.27%
2026/05/18 10.96% 4% 3.69% 1.36% 3.06% 3.04% 1.27% 1.77% 1.8% 1.33%
2026/05/19 10.73% 3.48% 4.15% 2.36% 4.11% 2.38% 1.45% 2.04% 1.75% 1.83%
2026/05/20 10.39% 3.59% 3.86% 0% 3.56% 2.45% 1.7% 2.02% 1.81% 1.48%
2026/05/21 9.04% 4.67% 2.82% 1.78% 1.85% 2.25% 1.89% 1.2% 1.4% 1.48%
2026/05/22 9.31% 3.68% 3.05% 2.6% 2.5% 1.83% 2.3% 1.49% 1.28% 0.94%
2026/05/23 9.82% 3.5% 3.53% 2.89% 2.58% 1.41% 3.38% 1.72% 1.71% 1.01%
2026/05/24 9.73% 3.21% 2.84% 2.95% 2.27% 1.67% 2.9% 1.55% 1.99% 1.2%
2026/05/25 8.24% 3.17% 2.29% 3.06% 2.11% 2.51% 2.45% 1.86% 1.28% 1.51%
2026/05/26 8.56% 3.01% 2.36% 2.41% 3% 1.85% 2.09% 1.4% 1.85% 1.21%
2026/05/27 8.05% 3.45% 2.21% 3.36% 4.28% 1.87% 1.89% 1.42% 1.88% 1.08%
2026/05/28 8.71% 3.18% 2.82% 3.49% 4.22% 2.1% 2.04% 1.51% 1.81% 1.2%
2026/05/29 9.17% 5.2% 3.29% 3.86% 3.24% 2.06% 2.55% 1.93% 1.77% 1.36%
2026/05/30 9.14% 3.5% 3.56% 2.13% 2.95% 2.31% 1.57% 1.51% 1.95% 0.97%
2026/05/31 8.55% 4.62% 3.39% 2.98% 2.31% 2.18% 2.12% 2.11% 1.61% 0.73%
  • tide.co
  • shopify.com
  • myjobquote.co.uk
  • ancestorrecords.co.uk
  • checkatrade.com
  • xero.com
  • findmypast.co.uk
  • accenture.com
  • eharmony.co.uk
  • dbscheckonline.org.uk

Copyright © Adthena. All rights reserved.

In May 2026, Tide.co’s impression share fluctuated, peaking at 11.28% on May 17, before ending at 8.55%. Shopify.com saw a rise, reaching 5.20% on May 29, closing at 4.62%. Myjobquote.co.uk’s share dipped mid-month, finishing at 3.39%. Ancestorrecords.co.uk experienced volatility, peaking at 5.78% on May 10, ending at 2.98%. Checkatrade.com had a steady decline, closing at 2.31%. Xero.com showed a gradual increase, ending at 2.18%. Findmypast.co.uk’s share varied, closing at 2.12%. Accenture.com remained stable, finishing at 2.11%. Eharmony.co.uk’s share fluctuated, ending at 1.61%. Dbscheckonline.org.uk saw a decline, closing at 0.73%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Services Consulting - Last month
  1. 1
    State pension age changes and retirement age increases | Age UK https://www.ageuk.org.uk

    The State Pension age is the earliest age you can claim your State Pension. It is gradually increasing and now depends on when you were born. Visit Age UK.

  2. 2
    Checkatrade™ official site https://www.checkatrade.com

    Trusted tradespeople near you — Checkatrade has tradespeople covering your area. Read reviews and start your project today. If the...

  3. 3
    Findmypast https://www.findmypast.co.uk › family › history

    Modern & Historical Records — Sometimes, it just takes one search to make the discovery of a lifetime. Could your ancestors be among our historical records? Delve deep with our vast collection. Over 14 Billion Records.

  4. 4
    Find Local Tradespeople - Find & Compare Local Tradesmen https://www.myjobquote.co.uk

    Post a Job For Free & Let Tradespeople Come To You To Quote Your Job. Compare up to 3 Free...

  5. 5
    Register as a sole trader with HMRC: step-by-step guide | Xero UK https://www.xero.com

    Find Guides, Articles, And Infographics To Help You Do Better Business, Download Today. Xero SMB Gudies. Your Intro To The Milestone Moments In Small Business.

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In the realm of Google PPC, Age UK addresses the evolving state pension age, while Checkatrade and MyJobQuote connect users with trusted tradespeople. Findmypast offers a journey through history with vast records, and Xero guides sole traders through business milestones.

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