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UK Services Human Resources - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Human Resources category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Services Human Resources brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
healthassured.org 68.2
perkbox.com 10.36
brighthr.com 7.32
sonder.io 5.96
childcare.co.uk 0.83
bamboohr.com 0.61
payrollmgt.com 0.52
zoho.com 0.35
pluxee.uk 0.33
totaljobs.com 0.32
others 5.2

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In the PPC landscape, healthassured.org dominates with a 68.2% click share. Perkbox.com follows at 10.36%, while brighthr.com captures 7.32%. Others collectively hold 5.2%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Services Human Resources brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date healthassured.org perkbox.com brighthr.com personio.com peninsulagrouplimited.com avensure.com deel.com payrollmgt.com openup.com sonder.io
2025/04/01 32.62% 35.91% 3.01% 2.14% 1.33% 0.66% 0.72% 4.19% 0.02% 0%
2025/04/02 11.31% 40.82% 6.23% 2.17% 1.55% 0.75% 1.87% 4.38% 0.04% 0%
2025/04/03 4.78% 48.65% 5.84% 0.77% 2.26% 1.23% 2.19% 8.47% 0.08% 0%
2025/04/04 0.02% 8.18% 12.53% 0.77% 6.16% 4.24% 2.13% 13.13% 0.14% 0%
2025/04/05 0.01% 2.42% 7.98% 0.41% 0.29% 0.92% 0.78% 12.78% 0.16% 13.93%
2025/04/06 0.02% 3.81% 11.99% 3.21% 0.28% 2.57% 3.92% 12.76% 0.48% 0.06%
2025/04/07 18.27% 4.99% 9.06% 0.45% 1.85% 1% 2.31% 6.16% 0.36% 16.89%
2025/04/08 18.62% 26.16% 4.5% 2.59% 1.9% 1.53% 1.46% 5.51% 1.72% 8.22%
2025/04/09 26.53% 21.73% 5.17% 1.42% 2.46% 1.56% 2.34% 3% 1.93% 0.62%
2025/04/10 26.03% 22.21% 5.42% 1.38% 2.57% 1.55% 1.62% 2.93% 1.05% 1.1%
2025/04/11 25.49% 26.12% 4.02% 1.91% 1.55% 0.95% 1.74% 5.76% 1.35% 9.17%
2025/04/12 0.02% 3.17% 7% 3.68% 0.18% 0.82% 1.37% 15.14% 1.26% 22.68%
2025/04/13 0.01% 2.72% 5.78% 1.57% 0.13% 0.96% 2.84% 7.4% 3.17% 41.58%
2025/04/14 15.09% 7.53% 7.32% 2.11% 3.99% 1.31% 2.37% 5.05% 2.28% 1.24%
2025/04/15 6.5% 9.84% 6.74% 4.7% 3.71% 2.6% 3.88% 3.96% 2.71% 2.41%
2025/04/16 6.65% 21.32% 5.05% 3.09% 3.63% 1.85% 2.37% 2.81% 2.49% 11.46%
2025/04/17 6.59% 32.4% 5.59% 2.57% 2.45% 2.85% 4.4% 7.01% 2.37% 0.27%
2025/04/18 6.41% 36.83% 4.21% 2.5% 1.98% 1.02% 3.63% 3.1% 0.54% 11.85%
2025/04/19 0% 2.05% 5.69% 2.76% 0.16% 3.57% 2.29% 6.25% 2.99% 29%
2025/04/20 0% 2.66% 6.44% 2.2% 0.14% 3.17% 1.82% 2.24% 4.45% 41.99%
2025/04/21 15.73% 26.61% 6.43% 1.05% 2.92% 1.23% 2.51% 3.66% 1.81% 1.79%
2025/04/22 22.29% 26.1% 4.09% 1.23% 2.23% 1.19% 2.23% 3.96% 1.82% 8.32%
2025/04/23 25.95% 33.12% 3.57% 1.32% 2.39% 1.64% 1.79% 5.44% 2.11% 0.9%
2025/04/24 22.93% 36.57% 3.38% 1.26% 2.05% 1.62% 1.4% 4.55% 0.87% 6.36%
2025/04/25 29.54% 27.07% 3.12% 0.63% 1.75% 1.87% 0.7% 3.56% 1.09% 8.88%
2025/04/26 0% 2.68% 7.96% 2.17% 0.19% 2.98% 1.99% 6.27% 3.11% 33.1%
2025/04/27 0% 3.06% 7.46% 1.16% 0.19% 4.17% 1.14% 8.57% 3.68% 41.13%
2025/04/28 18.09% 16.69% 6.43% 0.45% 4.42% 2.67% 1.32% 4.03% 3.12% 6.81%
2025/04/29 29.52% 14.02% 5.82% 2.13% 2.22% 3.07% 1.17% 6.44% 2.96% 0.34%
2025/04/30 46.96% 12.34% 5.02% 2.99% 2.25% 2.03% 1.36% 1.31% 0.6% 0.03%

Copyright © Adthena. All rights reserved.

April saw dynamic shifts in PPC spend share. Healthassured.org surged to 46.96% by month’s end, while perkbox.com started strong but tapered to 12.34%. Brighthr.com maintained steady mid-range values. Sonder.io experienced dramatic fluctuations, peaking mid-month.

Market Exposure

Competitor Count for UK Services Human Resources

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 321
2025/04/02 314
2025/04/03 323
2025/04/04 309
2025/04/05 294
2025/04/06 308
2025/04/07 300
2025/04/08 293
2025/04/09 292
2025/04/10 302
2025/04/11 285
2025/04/12 278
2025/04/13 286
2025/04/14 299
2025/04/15 290
2025/04/16 280
2025/04/17 287
2025/04/18 271
2025/04/19 294
2025/04/20 272
2025/04/21 275
2025/04/22 290
2025/04/23 276
2025/04/24 281
2025/04/25 276
2025/04/26 274
2025/04/27 264
2025/04/28 283
2025/04/29 276
2025/04/30 273

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April began with 321 advertisers, fluctuating throughout the month, peaking at 323, and ending at 273.

Campaign Efficiency

Market Loss & Market Gains for UK Services Human Resources

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
healthassured.org 8.27%
sense.hr 0.09%
hr-inform.co.uk 0.07%
connecteam.com 0.03%
worknest.com 0.02%
payrollmgt.com -0.35%
childcare.co.uk -0.41%
skillmatch-pro.com -0.48%
pluxee.uk -0.98%
brighthr.com -2.89%

Copyright © Adthena. All rights reserved.

Healthassured.org surged with an 8.27% click share increase, while brighthr.com faced a significant drop of 2.89%.

Campaign Efficiency

UK Services Human Resources Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date healthassured.org perkbox.com brighthr.com zoho.com leapsome.com deel.com pluxee.uk employmenthero.com sonder.io betterhelp.com
2025/04/01 55.84% 28.36% 0.87% 0.56% 0.25% 0.09% 0.06% 9.31% 0% 0%
2025/04/02 40.17% 41% 4.25% 1.69% 1.56% 0.26% 0.1% 0.02% 0% 0%
2025/04/03 20.55% 62.81% 3.33% 1.7% 0.42% 1.51% 0.15% 0.11% 0% 0%
2025/04/04 0.01% 5.19% 20.19% 6.22% 0.95% 1.85% 0.54% 0.33% 0% 0%
2025/04/05 0% 0.56% 6.35% 2.39% 1% 0.14% 36.98% 0.31% 36.56% 0%
2025/04/06 0.01% 2.03% 19.06% 10.47% 0.8% 2.32% 0.66% 1.19% 0.08% 0%
2025/04/07 50.87% 0.6% 4.49% 2.47% 1.07% 0.82% 0.13% 0.64% 25.36% 0%
2025/04/08 42.87% 29.29% 2.41% 0.72% 0.34% 0.38% 0.13% 0.1% 14.33% 0%
2025/04/09 61.39% 21.42% 2.88% 0.46% 0.88% 0.43% 0.09% 0.15% 0.09% 0%
2025/04/10 60.97% 21.39% 2.96% 0.66% 0.5% 0.32% 0.16% 0.52% 0.14% 0%
2025/04/11 43.41% 29.33% 2.38% 0.34% 0.69% 0.41% 0.08% 0.07% 14.57% 0%
2025/04/12 0% 0.97% 6.68% 1.82% 3.57% 0.45% 0.39% 1.59% 58.58% 0%
2025/04/13 0% 0.69% 4.5% 1.82% 1.88% 1.56% 0.05% 0.25% 70.61% 0%
2025/04/14 53.79% 1.55% 7.02% 0.69% 2.33% 0.96% 0.14% 0.5% 0.26% 0%
2025/04/15 1.67% 5.62% 14.45% 4.68% 2.43% 3.79% 0.38% 1.43% 1.04% 0%
2025/04/16 25.26% 26.39% 3.58% 0.77% 0.22% 0.41% 0.17% 0.16% 25.28% 0%
2025/04/17 24.83% 50.11% 4.39% 0.44% 0.08% 1.45% 0.04% 0.22% 0.06% 0%
2025/04/18 21.31% 43.21% 2.31% 0.23% 0.48% 1.41% 0.01% 0.05% 21.32% 0%
2025/04/19 0% 0.66% 6.49% 0.73% 0.06% 1.09% 0.04% 0.45% 52.59% 0%
2025/04/20 0% 0.65% 5.62% 0.32% 0.03% 0.44% 0.09% 0.64% 69.14% 0.01%
2025/04/21 40.51% 21.02% 3.22% 0.11% 1.17% 0.74% 0.04% 0.02% 0.18% 20.16%
2025/04/22 47.15% 24.22% 3.44% 0.14% 1.19% 1.28% 0.02% 0.03% 11.85% 0%
2025/04/23 50.54% 38.47% 2.19% 0.17% 0.26% 0.48% 0.07% 0.01% 0.12% 0%
2025/04/24 40.01% 40.29% 1.8% 0.13% 0.38% 0.62% 0.02% 0.11% 10.02% 0%
2025/04/25 51.45% 26.38% 1.71% 0.33% 0.25% 0.33% 0.04% 0.26% 12.95% 0%
2025/04/26 0% 0.61% 5.25% 2.61% 0.02% 0.95% 0.13% 0.02% 74.13% 0.01%
2025/04/27 0% 0.67% 5.71% 3.39% 0.34% 0.49% 0.18% 0% 73.55% 0%
2025/04/28 51.03% 13.75% 3.87% 1.56% 1.18% 0.4% 0.13% 0.04% 12.68% 0%
2025/04/29 69.62% 12.34% 3.4% 1.03% 1.1% 0.72% 0.05% 0% 0.04% 0%
2025/04/30 79.36% 8.83% 2.42% 0.94% 0.74% 0.36% 0.02% 0% 0% 0%

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In April 2025, Health Assured’s impression share fluctuated, peaking at 79.36% on the 30th. Perkbox saw a decline, ending at 8.83%. Sonder.io had significant spikes, notably 74.13% on the 26th.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services Human Resources

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    No GP Referral Required https://www.betterhelp.com

    Find The Right Support For You — About 95% Of Customers Can Find A Therapist Within 48 Hours. 100% Online And Easy Sign-Up.

  2. 2
    Hr Bright | Your HR Management Made Easy https://www.brighthr.com › hr_software

    Manage Staff Data, Leave, Absence And More From £3/Month Per Employee. Book A Demo Today! The...

  3. 3
    Employee Assistance Program | Employment Hero https://www.employmenthero.com

    Support your team with 24/7 confidential access to mental health and well-being services. Request a...

  4. 4
    Employee Assistance Programme https://www.healthassured.org

    UK's Largest EAP Provider — The UK's largest provider of Employee Assistance Programmes. Find Out More Online Today. Our...

  5. 5
    Employee Assistance Programme https://www.perkbox.com

    EAPs with Perkbox — Support your workforce with an Employee Assistance Programme. Give your employees the tools to succeed .

Copyright © Adthena. All rights reserved.

In the competitive landscape of HR services, BetterHelp stands out with its promise of quick therapist access, emphasizing ease and speed. BrightHR simplifies HR management with cost-effective solutions, while Employment Hero and Health Assured focus on comprehensive employee support. Perkbox highlights empowerment through its assistance programs, showcasing a commitment to workforce success.

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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.