UK Services Human Resources - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Human Resources category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Services Human Resources UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	22.5491170856
	77.4508829144

22%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	23
	77

23%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	3%
Transactional	0%
Navigational	0%
Seasonal	0%
Local	0%
Problem Solving	11%

Market Exposure

Share of Clicks for top 10 UK Services Human Resources brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
healthassured.org	65.75
perkbox.com	10.1
brighthr.com	8.65
employmenthero.com	3.11
sonder.io	2.55
bamboohr.com	1.19
childcare.co.uk	0.92
peninsulagrouplimited.com	0.62
indeed.com	0.55
zoho.com	0.42
others	6.14

healthassured.org - 65.75%
perkbox.com - 10.1%
brighthr.com - 8.65%
employmenthero.com - 3.11%
sonder.io - 2.55%
bamboohr.com - 1.19%
childcare.co.uk - 0.92%
peninsulagrouplimited.com - 0.62%
indeed.com - 0.55%
zoho.com - 0.42%
others - 6.14%

In the PPC landscape, healthassured.org dominates with 65.75% click share, overshadowing perkbox.com at 10.1%. Meanwhile, ‘others’ collectively hold 6.14%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Services Human Resources brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	bamboohr.com	healthassured.org	brighthr.com	peninsulagrouplimited.com	avensure.com	zoho.com	citation.co.uk	perkbox.com	hibob.com	employmenthero.com
2025/11/01	6.55%	28.38%	12.75%	0.02%	4.94%	2.83%	2.59%	1.12%	4.63%	2.57%
2025/11/02	4.74%	36.98%	10.6%	0.01%	3.63%	2.01%	1.87%	0.89%	3.1%	6.71%
2025/11/03	5.02%	27.88%	9.25%	1.69%	3%	1.74%	2.32%	17.17%	2.15%	6.6%
2025/11/04	7.69%	9.23%	10.93%	1.41%	2.35%	2.46%	3.08%	16.18%	3.31%	13.4%
2025/11/05	5%	35.4%	6.57%	1.92%	1.44%	1.79%	1.81%	20.05%	2.72%	1.6%
2025/11/06	3.85%	26.69%	5.84%	1.66%	1.13%	1.24%	1.7%	19.26%	2.07%	12.07%
2025/11/07	4.55%	28.01%	7.31%	3.39%	2.24%	1.6%	2%	22%	2.02%	4.79%
2025/11/08	4.32%	54.26%	6.91%	1.96%	1.99%	1.55%	1.72%	0.73%	0.53%	5.64%
2025/11/09	4.04%	49.45%	3.1%	3.73%	2.95%	2.27%	1.55%	0.82%	1.78%	1.55%
2025/11/10	6.43%	21.86%	8.6%	2.94%	3.66%	1.99%	2.45%	15.85%	2.44%	2.01%
2025/11/11	2.57%	37.73%	5.05%	1.16%	1.65%	1.2%	1.67%	21.24%	0.61%	7.44%
2025/11/12	6.66%	22.55%	8.82%	2.6%	4.04%	2.42%	3.17%	18.23%	1.75%	0.93%
2025/11/13	3.88%	33.74%	7.86%	2.71%	3.08%	2.67%	2.08%	14.36%	2.35%	0.9%
2025/11/14	4.09%	38.78%	6.58%	2.61%	2.48%	2.35%	2.77%	16.29%	1.16%	0.62%
2025/11/15	4.67%	49.67%	7.56%	2.01%	3.04%	2.56%	1.11%	2.44%	0.63%	1.55%
2025/11/16	8.02%	15.84%	5.14%	4.93%	5.44%	4.36%	2.73%	3.29%	1.78%	2.12%
2025/11/17	4.29%	32.52%	6.19%	2.49%	2.26%	2%	1.75%	13.75%	1.11%	0.93%
2025/11/18	8.97%	39.42%	5.42%	3.33%	4.06%	2.9%	2.68%	5.62%	2.02%	0.86%
2025/11/19	8.35%	23.16%	7.43%	2.88%	4.04%	2.58%	3.79%	18.09%	1.79%	0.92%
2025/11/20	8.73%	7.03%	7.56%	2.31%	3.72%	2.71%	2.95%	31.93%	1.9%	1.01%
2025/11/21	6.31%	4.87%	9.87%	4.8%	4.53%	2.97%	2.43%	26.32%	1.84%	1.55%
2025/11/22	4.79%	6.17%	11.14%	9.22%	7.26%	3.53%	2.15%	4.58%	3.22%	1.72%
2025/11/23	4.28%	5.29%	6.85%	7.29%	7.44%	3.7%	3.63%	5.19%	3.13%	2.08%
2025/11/24	8.77%	4.93%	12.91%	7.41%	4.45%	3.49%	4.26%	8.47%	3.03%	1.97%
2025/11/25	8.89%	6%	10.21%	6.19%	3.98%	4.05%	4.97%	8.13%	2.83%	1.73%
2025/11/26	3.22%	4.28%	7.36%	5.6%	3.03%	2.57%	4.86%	35.91%	3.44%	1.19%
2025/11/27	5.05%	6.26%	10.36%	6.6%	4.4%	4.3%	5.36%	8.04%	2.87%	1.69%
2025/11/28	9.27%	6.1%	9.18%	5.42%	6.65%	3.29%	6.73%	6.44%	3.03%	2.24%
2025/11/29	8.82%	6.01%	8.64%	4.4%	5%	4.49%	3.06%	4.47%	6.15%	1.87%
2025/11/30	9.23%	8.22%	7.59%	7.57%	6.76%	4.85%	4.79%	4.46%	3.65%	2.12%

bamboohr.com
healthassured.org
brighthr.com
peninsulagrouplimited.com
avensure.com
zoho.com
citation.co.uk
perkbox.com
hibob.com
employmenthero.com

BambooHR’s spend share fluctuated, peaking at 9.27% on November 28. HealthAssured saw a significant drop, starting strong but ending at 8.22%. BrightHR maintained a steady presence, while Perkbox experienced dramatic shifts, peaking mid-month. November concluded with diverse spend share dynamics.

Market Exposure

Competitor Count for UK Services Human Resources

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2025/11/01	277
2025/11/02	287
2025/11/03	294
2025/11/04	297
2025/11/05	280
2025/11/06	282
2025/11/07	293
2025/11/08	283
2025/11/09	280
2025/11/10	288
2025/11/11	270
2025/11/12	264
2025/11/13	278
2025/11/14	261
2025/11/15	251
2025/11/16	259
2025/11/17	275
2025/11/18	256
2025/11/19	262
2025/11/20	262
2025/11/21	265
2025/11/22	255
2025/11/23	262
2025/11/24	262
2025/11/25	267
2025/11/26	272
2025/11/27	268
2025/11/28	267
2025/11/29	264
2025/11/30	256

November began with 277 advertisers, peaking at 297 by the 4th. A decline followed, reaching 251 on the 15th. The month concluded with 256 advertisers, reflecting a fluctuating landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Services Human Resources

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
brighthr.com	12.25%
perkbox.com	6.38%
bamboohr.com	1.46%
childcare.co.uk	1.32%
peninsulagrouplimited.com	1.02%
usemultiplier.com	-0.03%
axahealth.co.uk	-0.03%
oysterhr.com	-0.03%
employmenthero.com	-2.21%
healthassured.org	-29.18%

BrightHR surged with a 12.25% click share increase, while Health Assured plummeted by 29.18%. Perkbox gained 6.38%, and BambooHR rose by 1.46%.

Campaign Efficiency

UK Services Human Resources Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	brighthr.com	bamboohr.com	zoho.com	hibob.com	peninsulagrouplimited.com	breathehr.com	healthassured.org	perkbox.com	employmenthero.com	sonder.io
2025/11/01	8.36%	3.52%	1.82%	3.84%	0.01%	2.01%	59.96%	0.63%	0.74%	0.02%
2025/11/02	5.48%	2.16%	0.85%	1.44%	0%	1.6%	61.89%	0.39%	12.67%	0.01%
2025/11/03	5.17%	2.06%	0.85%	0.8%	0.73%	1.71%	37.38%	25.64%	12.84%	0%
2025/11/04	5.08%	2.66%	1.02%	1.03%	0.77%	2.11%	24.95%	25.39%	25.07%	0%
2025/11/05	3.01%	1.72%	0.74%	0.88%	0.48%	0.86%	53.3%	30.89%	0.3%	0.01%
2025/11/06	2.21%	1.39%	0.45%	0.78%	0.36%	0.99%	39.72%	20.28%	19.98%	6.6%
2025/11/07	3.13%	2.01%	0.68%	0.59%	0.69%	0.92%	45.6%	23.18%	7.8%	7.56%
2025/11/08	3.47%	2.57%	0.63%	0.47%	0.43%	1.62%	72.83%	0.29%	9.35%	0.02%
2025/11/09	2.54%	1.92%	0.93%	0.74%	1.04%	0.55%	71.4%	0.32%	0.3%	10.15%
2025/11/10	5.55%	4.11%	1.46%	2.28%	0.97%	0.96%	42.16%	22.2%	0.63%	0.01%
2025/11/11	2.02%	0.8%	0.38%	0.24%	0.45%	0.62%	38.26%	25.83%	12.88%	12.7%
2025/11/12	4.07%	2.93%	1.09%	0.58%	0.74%	1.29%	41.72%	24.39%	0.18%	11.81%
2025/11/13	4.17%	2.27%	1.25%	0.86%	1.18%	1.28%	49.85%	17.38%	0.2%	11.03%
2025/11/14	3.12%	2.26%	1.02%	0.36%	1.14%	0.23%	53.87%	22.7%	0.13%	6.3%
2025/11/15	5.01%	2.71%	1.41%	0.52%	0.6%	0.95%	75.25%	0.59%	0.39%	0.03%
2025/11/16	4.23%	3.5%	1.95%	1.54%	1.21%	0.49%	52.17%	0.68%	0.45%	17.28%
2025/11/17	2.81%	1.9%	0.79%	0.5%	0.42%	0.28%	42.67%	17.6%	0.15%	25.77%
2025/11/18	4.22%	4.93%	1.75%	0.49%	0.81%	0.64%	72.27%	1.34%	0.21%	0.03%
2025/11/19	6.62%	5.74%	1.6%	0.94%	0.9%	0.72%	43.09%	22.95%	0.25%	0%
2025/11/20	5.07%	5.54%	1.31%	1.09%	0.66%	0.69%	17.81%	53.4%	0.22%	0%
2025/11/21	8.98%	5.66%	2.15%	0.79%	2.42%	1.62%	0.9%	55.76%	0.47%	0.04%
2025/11/22	15.28%	2.75%	4.17%	4.8%	8.23%	9.8%	1.9%	2.46%	0.85%	0.1%
2025/11/23	15.68%	1.7%	4.18%	6.03%	6.77%	7.51%	1.68%	2.88%	1.08%	0.18%
2025/11/24	19.24%	6.22%	3.91%	5.28%	5.65%	4.73%	1.55%	3.78%	0.93%	0%
2025/11/25	18.79%	8.12%	4.77%	1.75%	4.11%	2.36%	2%	4.1%	0.88%	0.18%
2025/11/26	6.1%	1.41%	1.36%	2.1%	3.08%	1%	0.63%	66.34%	0.29%	0%
2025/11/27	19.34%	3.03%	5.19%	2.88%	4.14%	1.1%	2.22%	4.21%	0.92%	0%
2025/11/28	16.38%	8.75%	3.89%	8.44%	4.05%	0.94%	2.07%	3.15%	1.1%	0%
2025/11/29	15.77%	7%	4.98%	8.53%	3.86%	2.42%	1.92%	2.22%	0.92%	0%
2025/11/30	15.17%	10.24%	5.14%	4.81%	3.92%	2.5%	2.37%	2.14%	0.92%	0%

brighthr.com
bamboohr.com
zoho.com
hibob.com
peninsulagrouplimited.com
breathehr.com
healthassured.org
perkbox.com
employmenthero.com
sonder.io

In November 2025, brighthr.com saw a significant rise in impressions, peaking at 19.34% on the 27th. Meanwhile, healthassured.org started strong but dropped sharply mid-month. By month’s end, brighthr.com led, with healthassured.org trailing.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services Human Resources

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Services Human Resources - Last month

1
BrightHR UK | Your HR Management Made Easy https://www.brighthr.com › hr_software
Manage Staff Data, Leave, Absence And More From £3/Month Per Employee. Book A Demo Today! Break free from HR admin and slay the beast with BrightHR.
2
Employee Assistance Program | Employment Hero UK https://www.employmenthero.com
Reduce workplace stress and boost productivity with comprehensive employee support. Request a demo today and start improving your team's...
3
Employee Assistance Program - EAP https://www.healthassured.org › employee › assistance
Support your team’s wellbeing today with our affordable EAP. Start now! Ensure your team’s...
4
Employee Assistance Programme | 24/7 Confidential Helpline https://www.perkbox.com › eap
Give your employees the tools to succeed. Offer an EAP & wellbeing content to your people. Your Employee Assistance Programme (EAP) with...
5
Global HR Platform https://www.safeguardglobal.com
Global Hiring Made Easy — Overcome international hiring hurdles with Safeguard Global’s expertise. Hire the right people...

In the competitive landscape of HR services, BrightHR stands out with its promise of simplicity and affordability, offering HR management from just £3 per employee. Employment Hero and Health Assured focus on employee wellbeing, emphasizing stress reduction and support. Perkbox highlights a 24/7 confidential helpline, while Safeguard Global addresses international hiring challenges.

Frequently Asked Questions

Why is the UK Services Human Resources December 2025 Report useful and how should I use it?

Why is the UK Services Human Resources December 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the UK Services Human Resources December 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the UK Services Human Resources December 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the UK Services Human Resources December 2025 Report?

The UK Services Human Resources December 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The UK Services Human Resources December 2025 Report aggregates data from across both device types and Google Shopping.
Who is this UK Services Human Resources December 2025 Report for?

The UK Services Human Resources December 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

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What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

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Doing more with less: how Adthena customers are maximizing PPC performance with shrinking budgets

In today's volatile economic landscape, businesses face unprecedented challenges in justifying their marketing expenditures. While maximizing PPC performance and ensuring that every dollar spent delivers results, adopting a data-driven approach is imperative.

Paid search advertising, a cornerstone of digital marketing strategies, is no longer immune to these budget cuts. As companies grapple with rising redundancies and shifting consumer behaviors, advertising teams are pressured to do more with less.Read case study

Ask Arlo: AI generated search insights in seconds

In today's fast-paced digital marketing landscape, extracting valuable insights from vast amounts of data can be a daunting task. This is where Ask Arlo, Adthena's GenAI-powered chatbot, comes into play. Ask Arlo revolutionizes the way marketers of all levels interact with their data, providing instant, AI generated search insights and reports directly within the Adthena platform.Read case study

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A prominent law firm in Georgia (US), had a massive amount of trademark infringements in the 9 markets they serve. Using Adthena, they were able to significantly cut their brand infringements and CPC’s in the first five months using Adthena.
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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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Human Resources – UK

Google AI Overview visibility for Services Human Resources UK

AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 UK Services Human Resources brands

Share of Spend for the top 10 UK Services Human Resources brands

Competitor Count for UK Services Human Resources

Market Loss & Market Gains for UK Services Human Resources

UK Services Human Resources Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Services Human Resources

Frequently Asked Questions

Why is the UK Services Human Resources December 2025 Report useful and how should I use it?

Why is the UK Services Human Resources December 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the UK Services Human Resources December 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this UK Services Human Resources December 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Doing more with less: how Adthena customers are maximizing PPC performance with shrinking budgets

Ask Arlo: AI generated search insights in seconds

Georgia Law Firm Case Study: Reduced Brand Infringements by 39% and CPCs by 25% with Adthena

Get the full picture

See this data specific to your brand performance

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