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UK Services Legal - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Legal category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Services Legal brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
lawhive.co.uk 4.43
which.co.uk 4.04
co-oplegalservices.co.uk 3.62
irwinmitchell.com 3.43
citizensadvice.org.uk 3.33
national-accident-helpline.co.uk 2.47
quickie-divorce.com 1.99
lawdepot.co.uk 1.85
tide.co 1.8
stowefamilylaw.co.uk 1.75
others 71.29

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In the legal services PPC landscape, ‘others’ dominate with 71.29% click share, overshadowing ‘lawhive.co.uk’ at 4.43% and ‘which.co.uk’ at 4.04%.

Market Exposure

Share of Spend for the top 10 UK Services Legal brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date national-accident-helpline.co.uk lawhive.co.uk first4lawyers.com injurylawyers4u.co.uk tide.co the-compensation-experts.co.uk patientclaimline.com co-oplegalservices.co.uk injury-specialists-direct.com which.co.uk
2025/04/01 8.78% 1.29% 3.22% 3.21% 2.86% 2.93% 1.59% 0.77% 1.86% 2.58%
2025/04/02 8.34% 1.79% 3.16% 4.52% 3.23% 2.68% 1.31% 1.99% 1.5% 2.93%
2025/04/03 8.33% 2.07% 4.02% 3.38% 2.79% 3.22% 1.84% 1.79% 2.34% 2.45%
2025/04/04 8.2% 2.18% 4.64% 3% 3.27% 2.78% 1.73% 1.65% 2.19% 2.35%
2025/04/05 9.67% 3.18% 1.9% 3.41% 2.73% 3.22% 1.62% 1.88% 2.54% 3.03%
2025/04/06 8.32% 2.42% 1.3% 2.37% 2.76% 2.27% 1.37% 1.33% 2.68% 3.83%
2025/04/07 7.01% 3.19% 2.43% 3.28% 3.12% 2.1% 1.58% 2.59% 2.51% 3.61%
2025/04/08 8.43% 2.61% 3.12% 3.42% 3.26% 2.44% 1.91% 2.29% 2.29% 2.18%
2025/04/09 6.77% 3.18% 2.48% 3.85% 4.01% 2.64% 1.98% 2.29% 2.68% 1.78%
2025/04/10 9.36% 2.28% 2.9% 3.4% 2.95% 2.52% 1.51% 1.99% 2.66% 2.27%
2025/04/11 6.78% 3.62% 2.78% 3.54% 2.48% 3.24% 1.69% 1.89% 2.69% 2.88%
2025/04/12 8.22% 4.35% 0.97% 2.53% 2.57% 1.81% 1.66% 1.96% 1.8% 2.83%
2025/04/13 7.76% 4.24% 1.65% 2.6% 2.68% 2.41% 1.69% 1.88% 2.75% 2.49%
2025/04/14 7.58% 4.2% 1.83% 3.73% 2.72% 2.65% 1.66% 2.73% 2.57% 3.18%
2025/04/15 8.18% 3.37% 2.88% 3.54% 2.44% 2.58% 1.92% 2.83% 2.21% 4.02%
2025/04/16 8.01% 3.85% 2.99% 3.25% 2.89% 2.76% 1.83% 3.33% 2% 1.82%
2025/04/17 7.92% 5.56% 2.35% 2.53% 3.37% 2.37% 1.61% 3.42% 1.26% 1.47%
2025/04/18 7.86% 5.58% 0.19% 3.7% 2.9% 3.09% 1.96% 3.86% 2.9% 2.94%
2025/04/19 6.86% 4.8% 0.08% 2.51% 1.98% 3.14% 1.89% 2.45% 4.05% 1.3%
2025/04/20 5.59% 5.85% 1.07% 2.79% 2.81% 2.98% 2.29% 1.56% 2.92% 1.11%
2025/04/21 6.81% 4.78% 1.4% 3.14% 2.1% 3.1% 2.42% 3.49% 2.03% 1.36%
2025/04/22 5.9% 4.81% 2.32% 4.19% 2.9% 4.03% 2.42% 1.97% 3.09% 1.09%
2025/04/23 6.37% 4.07% 3.08% 3.89% 2.05% 3.17% 2.13% 2.43% 2.16% 1.62%
2025/04/24 5.8% 4.02% 3.46% 4.27% 2.65% 3.14% 2.26% 3.34% 2.1% 1.37%
2025/04/25 5.71% 4.77% 4.12% 4.48% 2.63% 3.45% 2.3% 2.34% 1.79% 1.51%
2025/04/26 6.34% 5.39% 0.19% 2.8% 2.56% 3.23% 2.56% 2.1% 2.27% 1.39%
2025/04/27 6.39% 4.45% 0.25% 2.75% 2.76% 2.74% 2.43% 1.27% 2.53% 1.93%
2025/04/28 5.47% 4.08% 2.28% 4.44% 2.69% 3.39% 1.89% 3.01% 1.45% 1.2%
2025/04/29 5.81% 3.99% 3.1% 4.46% 2.83% 2.77% 1.84% 3.03% 1.7% 0.89%
2025/04/30 4.64% 4.54% 4.31% 4.12% 3.1% 2.76% 2.53% 2.45% 1.62% 1.19%

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April saw fluctuating PPC spend shares. National Accident Helpline started strong but declined, ending at 4.64%. Lawhive’s share rose, peaking mid-month. First4Lawyers and InjuryLawyers4U showed varied trends, while Co-op Legal Services and Which.co.uk had modest gains.

Market Exposure

Competitor Count for UK Services Legal

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 971
2025/04/02 887
2025/04/03 913
2025/04/04 919
2025/04/05 881
2025/04/06 915
2025/04/07 904
2025/04/08 939
2025/04/09 892
2025/04/10 889
2025/04/11 857
2025/04/12 844
2025/04/13 857
2025/04/14 881
2025/04/15 879
2025/04/16 854
2025/04/17 841
2025/04/18 813
2025/04/19 890
2025/04/20 832
2025/04/21 893
2025/04/22 915
2025/04/23 920
2025/04/24 873
2025/04/25 842
2025/04/26 848
2025/04/27 841
2025/04/28 901
2025/04/29 858
2025/04/30 840

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April began with 971 advertisers, fluctuating throughout the month, peaking at 939 on April 8. The month concluded with 840 advertisers, indicating a decrease.

Campaign Efficiency

Market Loss & Market Gains for UK Services Legal

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
lawhive.co.uk 2.02%
vardags.com 1.52%
landregistry.uk 0.93%
ltd-companies.co.uk 0.73%
uklandregistryonline.org.uk 0.72%
gov.uk -0.6%
powerofattorney.zenco.com -0.63%
quickie-divorce.com -0.86%
citizensadvice.org.uk -1.12%
which.co.uk -1.9%

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Lawhive.co.uk leads with a 2.02% click share rise, while which.co.uk drops by 1.9%.

Campaign Efficiency

UK Services Legal Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date lawhive.co.uk co-oplegalservices.co.uk which.co.uk irwinmitchell.com conveyancingsupermarket.com tide.co vardags.com national-accident-helpline.co.uk moneysupermarket.com quickie-divorce.com
2025/04/01 1.97% 0.91% 5.53% 1.2% 1.14% 2% 0.55% 3.16% 0.72% 3.11%
2025/04/02 2.68% 2.88% 5.71% 0.7% 2.04% 2.09% 0.59% 2.79% 1.09% 3%
2025/04/03 3.28% 2.75% 4.98% 0.78% 1.24% 1.82% 0.73% 2.72% 0.86% 1.81%
2025/04/04 3.24% 2.59% 5.18% 0.77% 1.52% 2.21% 0.7% 2.7% 1.16% 1.84%
2025/04/05 4.6% 2.69% 6.03% 1.96% 1.82% 1.89% 0.58% 3.55% 0.01% 2.81%
2025/04/06 3.7% 1.66% 7% 1.52% 1.87% 1.85% 0.43% 2.81% 0% 2.48%
2025/04/07 4.79% 3.45% 7.46% 1.16% 1.44% 1.9% 0.54% 2.33% 1% 2.84%
2025/04/08 3.86% 3.05% 4.06% 1.87% 2.29% 1.99% 0.23% 3.13% 1.84% 1.93%
2025/04/09 4.37% 2.99% 3.97% 1.72% 1.33% 2.32% 0.24% 2.6% 1.41% 2.11%
2025/04/10 3.4% 2.62% 3.84% 1.77% 1.78% 1.94% 0.38% 4.09% 1.97% 1.9%
2025/04/11 4.8% 2.45% 5.5% 1.51% 1.56% 1.58% 0.41% 2.45% 1.68% 2.46%
2025/04/12 5.76% 2.28% 6.59% 2.17% 2.17% 1.63% 0.41% 2.79% 2.1% 2.94%
2025/04/13 5.3% 1.86% 4.96% 1.74% 2.18% 1.85% 0.23% 2.51% 2.09% 2.46%
2025/04/14 5.84% 3.44% 4.72% 1.18% 1.76% 1.53% 0.32% 2.63% 2.32% 2.79%
2025/04/15 4.6% 3.63% 6.33% 1.91% 2.01% 1.54% 1.65% 2.85% 1.3% 2.04%
2025/04/16 5.24% 4.13% 3.53% 2.06% 1.99% 1.91% 4.24% 2.85% 1.7% 2.68%
2025/04/17 7.69% 4.37% 2.64% 2.63% 1.64% 1.76% 2.61% 2.78% 1.65% 1.61%
2025/04/18 8.05% 4.68% 5.21% 2.55% 1.29% 1.68% 4.71% 2.67% 1.81% 1.55%
2025/04/19 6.73% 3.34% 3.13% 3.08% 1.64% 1.22% 3.58% 2.38% 1.49% 1.34%
2025/04/20 7.85% 1.86% 2.73% 1.53% 1.57% 1.99% 1.01% 1.94% 1.68% 2.96%
2025/04/21 6.15% 4.67% 3.56% 1.84% 1.63% 1.66% 0.73% 2.26% 1.36% 2.15%
2025/04/22 7.3% 2.96% 2.76% 1.83% 1.36% 1.94% 2.02% 2.05% 1.09% 1.66%
2025/04/23 5.8% 3.63% 2.68% 1.83% 1.83% 1.4% 2.1% 2.2% 1.51% 1.85%
2025/04/24 5.38% 4.56% 2.97% 1.28% 1.66% 1.43% 2.31% 1.85% 1.79% 1.14%
2025/04/25 6.78% 3.14% 4.18% 1.88% 2.13% 1.85% 2.6% 1.79% 1.3% 1.32%
2025/04/26 7.55% 2.66% 3.91% 1.72% 1.88% 1.63% 3.63% 2.22% 1.43% 1.43%
2025/04/27 6.81% 1.66% 4.63% 1.7% 1.7% 1.52% 4.96% 2.14% 1.53% 1.59%
2025/04/28 5.96% 4.14% 3.17% 1.43% 1.69% 1.71% 2.03% 1.86% 1.14% 0.83%
2025/04/29 5.29% 4.54% 2.32% 1.99% 1.64% 1.79% 2.24% 2.13% 1.52% 0.63%
2025/04/30 6.61% 3.43% 2.45% 2.27% 2.15% 1.96% 1.96% 1.8% 1.23% 1.18%

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Lawhive.co.uk’s impression share surged from 1.97% to 6.61% in April, peaking mid-month. Co-oplegalservices.co.uk fluctuated, ending at 3.43%. Which.co.uk started strong but declined to 2.45%. Irwinmitchell.com showed steady growth, closing at 2.27%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services Legal

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    What Is A Power of Attorney? https://go.honeylegal.co.uk

    Get The 7 Simple Steps — Do you know which power of attorney is right for you? Make sure you know the facts first. Protect...

  2. 2
    24 Hour AI Legal Help - Chat About Your Issue For Free https://www.lawconnect.com

    Free Legal Info Available. Don't face legal challenges alone. Use our Legal AI Tool. Get a detailed report...

  3. 3
    “Britain's Top Divorce Lawyer” - Book Your Free Consultation https://www.vardags.com

    Specialists in substantial, complex cases for high net worth individuals & their families.

  4. 4
    Get Your Power of Attorney - Quick, Online & Easy. https://whichwills.which.co.uk › which › poa

    A power of attorney is just as important as a will. Get 30% off a Premium POA with Which?.

  5. 5
    What Is A Power of Attorney? - Our Free Guide Explains It All https://go.willassociates.co.uk

    Pass on your assets securely and safely in your lifetime. Download our free guide today.

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In the competitive legal services landscape, Honey Legal and Will Associates captivate with informative guides on Power of Attorney, emphasizing protection and asset security. LawConnect offers 24/7 AI legal assistance, while Vardags targets high-net-worth divorce cases. Which? entices with a 30% discount on premium services.

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