UK Services Marketing and Digital Services - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Marketing and Digital Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Marketing and Digital Services – UK

Google AI Overview visibility for Services Marketing and Digital Services UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 40.6130090788
59.3869909212
40%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 15
85
15%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 5%
Navigational 17%
Seasonal 0%
Local 0%
Problem Solving 11%

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Market Exposure

Share of Clicks for top 10 UK Services Marketing and Digital Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
google.com 23.28
vistaprint.co.uk 15.62
fiverr.com 11
mailchimp.com 6.15
facebook.com 3.64
instantprint.co.uk 2.99
printed.com 2.25
amazon.co.uk 1.81
solopress.com 1.57
bizay.co.uk 1.55
others 30.14
  • google.com - 23.28%
  • vistaprint.co.uk - 15.62%
  • fiverr.com - 11%
  • mailchimp.com - 6.15%
  • facebook.com - 3.64%
  • instantprint.co.uk - 2.99%
  • printed.com - 2.25%
  • amazon.co.uk - 1.81%
  • solopress.com - 1.57%
  • bizay.co.uk - 1.55%
  • others - 30.14%

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In the PPC landscape, Google leads with 23.28% click share, followed by Vistaprint at 15.62%. Others collectively hold 30.14%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Services Marketing and Digital Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date google.com vistaprint.co.uk linkedin.com facebook.com mailchimp.com amazon.com tiktok.com getyouonline.co.uk printed.com fiverr.com
2026/08/01 15.94% 6.82% 1.01% 5.22% 0% 2.34% 2.94% 2.73% 2.03% 4.13%
2026/08/02 18.16% 8.27% 0.84% 5.41% 0.14% 2.72% 3.6% 2.85% 1.64% 3.18%
2026/08/03 20.49% 6% 2.32% 5.63% 0.15% 2.44% 1.59% 1.81% 2.36% 2.79%
2026/08/04 17.88% 6.16% 3.99% 4.23% 0.61% 1.76% 1.94% 0.7% 3.06% 3.36%
2026/08/05 24.93% 4.9% 0.61% 3.5% 3.28% 1.61% 1.77% 1.66% 2.5% 2.24%
2026/08/06 29.07% 4.4% 1.5% 4.13% 2.46% 1.79% 1.28% 1.96% 1.63% 4.08%
2026/08/07 21.69% 5.47% 0.65% 4.16% 1.48% 2.15% 1.34% 2.15% 3.59% 5.92%
2026/08/08 16.44% 8.11% 0.47% 5.3% 4.22% 2.76% 2.45% 2.7% 3.58% 4.32%
2026/08/09 20.82% 2.97% 0.39% 5.01% 3.95% 3.03% 2.95% 3.27% 3.25% 3%
2026/08/10 25.16% 4.5% 0.21% 5.05% 5.06% 2.77% 1.36% 2.69% 2.18% 1.94%
2026/08/11 25.76% 4.32% 0.77% 4.18% 1.62% 2.33% 2.65% 1.8% 1.84% 3.06%
2026/08/12 26.54% 3.53% 2.16% 4.02% 1.29% 3.02% 2.5% 2.12% 1.41% 1.78%
2026/08/13 28.82% 3.76% 1.01% 4.46% 2.14% 2.79% 2.21% 1.55% 1.23% 3.68%
2026/08/14 23.61% 4.38% 1.1% 5.01% 1.69% 3.2% 2.05% 1.86% 2.86% 2.43%
2026/08/15 23.49% 5.42% 3.96% 5.02% 2.5% 4.19% 1.87% 2.68% 3.4% 1.59%
2026/08/16 26.19% 4.58% 1% 4.84% 1.24% 2.82% 2.88% 2.02% 2.5% 1.52%
2026/08/17 21.39% 5.88% 1.24% 4.74% 3.25% 2.29% 1.12% 1.56% 1.9% 1.41%
2026/08/18 25.72% 5.74% 0.74% 4.47% 3.43% 2.42% 0.98% 1.99% 2.85% 2.46%
2026/08/19 27.63% 4.83% 1.97% 6.09% 2.53% 2.97% 1.37% 1.94% 2.66% 3.58%
2026/08/20 20.49% 4.53% 1.42% 4.43% 2.76% 2.9% 2.4% 1.86% 2.46% 1.12%
2026/08/21 25.63% 4.67% 3.13% 4.67% 3.54% 2.4% 2.14% 1.68% 2.22% 2.03%
2026/08/22 26.44% 5.5% 1.8% 5.15% 3% 3.1% 2.38% 2.56% 3.37% 1.63%
2026/08/23 24.96% 5.57% 1.36% 4.56% 2.64% 3.43% 2.67% 2.99% 3.03% 1.92%
2026/08/24 33.17% 4.52% 2.19% 4.11% 2.25% 3.14% 2.27% 2.43% 2.47% 2.57%
2026/08/25 22.03% 3.97% 6.5% 3.86% 2.57% 2.48% 2.01% 1.99% 1.99% 1.57%
2026/08/26 24.65% 5.15% 8.11% 2.8% 2.93% 2.3% 1.08% 2.26% 1.93% 2.11%
2026/08/27 25.94% 4.44% 3.13% 2.38% 1.89% 1.64% 3.43% 1.06% 1.71% 2.19%
2026/08/28 20.84% 4.71% 3.1% 3.43% 2.83% 2.55% 2.66% 2.34% 1.9% 1.76%
2026/08/29 24.41% 4.78% 5.2% 3.82% 2.91% 2.89% 2.24% 1.56% 1.87% 2.09%
2026/08/30 22.39% 5.88% 4.91% 3.64% 3.82% 2.88% 2.24% 1.76% 2.55% 2.2%
2026/08/31 28.03% 4.08% 4.05% 4.03% 3.08% 2.99% 2.7% 1.86% 1.48% 1.36%
  • google.com
  • vistaprint.co.uk
  • linkedin.com
  • facebook.com
  • mailchimp.com
  • amazon.com
  • tiktok.com
  • getyouonline.co.uk
  • printed.com
  • fiverr.com

Copyright © Adthena. All rights reserved.

In August 2026, Google.com led PPC spend share, peaking at 33.17% on the 24th. Vistaprint.co.uk fluctuated, ending at 4.08%. LinkedIn.com surged mid-month, reaching 8.11% on the 26th. Facebook.com maintained stability, closing at 4.03%. Mailchimp.com saw a steady rise, finishing at 3.08%. Amazon.com showed consistent activity, ending at 2.99%. TikTok.com experienced ups and downs, closing at 2.70%. Getyouonline.co.uk remained steady, ending at 1.86%. Printed.com fluctuated, closing at 1.48%. Fiverr.com varied, finishing at 1.36%.

Market Exposure

Competitor Count for UK Services Marketing and Digital Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 550
2026/08/02 564
2026/08/03 600
2026/08/04 576
2026/08/05 662
2026/08/06 627
2026/08/07 567
2026/08/08 496
2026/08/09 502
2026/08/10 550
2026/08/11 576
2026/08/12 614
2026/08/13 644
2026/08/14 603
2026/08/15 530
2026/08/16 533
2026/08/17 559
2026/08/18 536
2026/08/19 523
2026/08/20 541
2026/08/21 518
2026/08/22 475
2026/08/23 452
2026/08/24 476
2026/08/25 581
2026/08/26 575
2026/08/27 605
2026/08/28 578
2026/08/29 477
2026/08/30 490
2026/08/31 519

Copyright © Adthena. All rights reserved.

August saw a dynamic shift in advertisers, peaking at 662 on the 5th, then gradually declining to 519 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for UK Services Marketing and Digital Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
mailchimp.com 1.6%
google.com 1.54%
linkedin.com 1.24%
photobox.co.uk 0.43%
hfe-signs.co.uk 0.4%
solopress.com -0.2%
amazon.co.uk -0.33%
trustpilot.com -0.6%
vistaprint.co.uk -0.9%
fiverr.com -2.45%

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In the past month, Mailchimp.com surged by 1.60%, while Fiverr.com dropped by 2.45%.

Campaign Efficiency

UK Services Marketing and Digital Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date google.com vistaprint.co.uk linkedin.com solopress.com mailchimp.com fiverr.com printed.com amazon.com facebook.com bizay.co.uk
2026/08/01 8.1% 12.65% 0.82% 5.62% 0% 7.04% 2.68% 1.77% 2.51% 4.89%
2026/08/02 9.07% 14.57% 1.06% 4.89% 0.08% 5.47% 3.29% 1.78% 2.46% 3.02%
2026/08/03 9.38% 11.65% 1.12% 6.71% 0.09% 5.1% 3.49% 1.67% 2.8% 3.22%
2026/08/04 9.17% 10.93% 1.33% 5.95% 0.59% 5.49% 4.84% 1.1% 1.99% 2.03%
2026/08/05 12.45% 10.03% 0.59% 3.57% 3.14% 4.75% 4.03% 1.4% 1.87% 2.23%
2026/08/06 14.13% 9.83% 1.08% 2.01% 2.36% 7.64% 2.69% 1.41% 2.2% 1.24%
2026/08/07 10.44% 11.49% 0.65% 2.29% 1.37% 10.36% 4.43% 1.75% 1.84% 2.2%
2026/08/08 8.03% 14.56% 0.29% 3.3% 3.37% 7.91% 4.01% 1.64% 2.26% 4.59%
2026/08/09 13.97% 8.69% 0.23% 1.61% 4.26% 7.07% 5.1% 2.37% 2.89% 2.24%
2026/08/10 12% 11.03% 0.33% 1.55% 5% 3.77% 2.98% 2.02% 2.38% 1.91%
2026/08/11 12.18% 10.72% 0.89% 0.77% 1.82% 7.66% 3.04% 1.96% 2.23% 2.75%
2026/08/12 12.9% 8.5% 2.42% 2.92% 1.4% 3.51% 2.27% 2.55% 2.23% 3.04%
2026/08/13 13.9% 8.29% 2.06% 1.76% 2.12% 7.29% 1.67% 2.06% 2.16% 2.75%
2026/08/14 12.33% 10.59% 1.16% 2.41% 1.82% 5.39% 4.21% 2.23% 2.52% 2.54%
2026/08/15 12.17% 11.23% 1.57% 3.26% 2.55% 3.49% 5.38% 2.64% 2.37% 2.71%
2026/08/16 14.73% 11.22% 1.29% 3.26% 1.43% 3.48% 4.44% 2.27% 3.6% 1.7%
2026/08/17 11.73% 14.09% 1.84% 3.53% 3.4% 3.03% 2.79% 1.67% 2.37% 1.76%
2026/08/18 12.28% 12.92% 1.28% 4.09% 3.55% 4.47% 4.3% 1.62% 2.16% 2.59%
2026/08/19 13.64% 12.23% 2.63% 1.76% 2.57% 8.32% 3.34% 2.14% 2.83% 1.89%
2026/08/20 11.47% 11.06% 3.23% 1.8% 2.96% 3.01% 4.04% 2.07% 2.39% 2.67%
2026/08/21 12.88% 9.51% 5.24% 2.61% 3.62% 4.52% 3.36% 1.76% 2.41% 1.65%
2026/08/22 12.61% 10.92% 3.72% 1.08% 3.12% 3.94% 5.36% 2.43% 2.85% 1.72%
2026/08/23 12.26% 11.13% 2.25% 1.17% 2.91% 4.79% 4.19% 2.51% 2.56% 2.9%
2026/08/24 15.52% 10.6% 5.38% 2.06% 2.36% 5.46% 4.15% 2.55% 2.3% 2.16%
2026/08/25 10.62% 8.5% 7.82% 2.69% 2.91% 3.36% 2.63% 1.81% 1.85% 1.7%
2026/08/26 11.94% 9.9% 9.06% 2.44% 3.09% 4.2% 3.04% 1.69% 1.44% 2.31%
2026/08/27 11.76% 8.71% 5.07% 2.29% 2.12% 4.19% 2.61% 1.35% 1.3% 3.36%
2026/08/28 10.25% 9.95% 4.43% 1.83% 3.01% 3.41% 2.99% 1.8% 1.96% 2.05%
2026/08/29 13.64% 9.81% 6.8% 1.24% 3.22% 4.53% 2.99% 2.32% 1.93% 2.24%
2026/08/30 9.91% 10.01% 8.03% 0.93% 3.56% 3.86% 3.94% 2.02% 1.83% 2.57%
2026/08/31 12.35% 8.41% 7.16% 5.19% 3.24% 3.11% 2.23% 2.11% 2.04% 1.32%
  • google.com
  • vistaprint.co.uk
  • linkedin.com
  • solopress.com
  • mailchimp.com
  • fiverr.com
  • printed.com
  • amazon.com
  • facebook.com
  • bizay.co.uk

Copyright © Adthena. All rights reserved.

In August 2026, Google.com saw fluctuating PPC impressions, peaking mid-month at 15.52%. Vistaprint.co.uk started strong but dipped, ending at 8.41%. LinkedIn.com surged late, reaching 9.06%. Solopress.com had a late spike to 5.19%. Mailchimp.com maintained steady growth, closing at 3.24%. Fiverr.com fluctuated, ending at 3.11%. Printed.com had a mid-month peak, finishing at 2.23%. Amazon.com remained stable, closing at 2.11%. Facebook.com saw a slight rise, ending at 2.04%. Bizay.co.uk fluctuated, closing at 1.32%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services Marketing and Digital Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Services Marketing and Digital Services - Last month
  1. 1
    Fiverr Works for You | Get Those To-do Tasks Done https://www.fiverr.com

    Explore Fiverr for skilled UK-based freelancers. Boost your project with local expertise. Connect with top talent from the UK on Fiverr. Find local...

  2. 2
    Intuit Mailchimp® https://www.mailchimp.com

    Create and Send Branded Emails — Mailchimp® Delivers Game-Changing Results for Thousands of Customers. Get New Customers...

  3. 3
    Custom Postcard Printing | Next Day Delivery Available https://www.printed.com

    No minimum order required! Print postcards your way - upload your design now. If you want multiple designs, save on cost & print them in one go with version printing. High quality prints.

  4. 4
    Digital Business Card https://www.revolut.com › business

    Business Cards For Your Team — Issue company cards to your local and global teams with Revolut Business. T&Cs apply.

  5. 5
    TikTok Ads Manager - Get up to £6,000 in ad credit* https://getstarted.tiktok.com › tiktokads › forbusiness

    Join TikTok for Business and receive up to £6,000 in ad spend*. Get started today.

Copyright © Adthena. All rights reserved.

Fiverr highlights local expertise, connecting UK talent with projects. Mailchimp promises game-changing email results. Printed.com offers flexible postcard printing. Revolut provides digital business cards for global teams. TikTok entices with substantial ad credits.

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