UK Services Marketing and Digital Services - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Marketing and Digital Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Marketing and Digital Services – UK

Google AI Overview visibility for Services Marketing and Digital Services UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 33.8626087416
66.1373912584
33%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 18
82
18%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 5%
Navigational 12%
Seasonal 0%
Local 0%
Problem Solving 11%

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Market Exposure

Share of Clicks for top 10 UK Services Marketing and Digital Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
vistaprint.co.uk 16.5
fiverr.com 15.85
google.com 10.23
design.com 4.19
bizay.co.uk 3.2
photobox.co.uk 2.75
facebook.com 2.19
instantprint.co.uk 2.17
solopress.com 2.09
shopify.com 1.89
others 38.94
  • vistaprint.co.uk - 16.5%
  • fiverr.com - 15.85%
  • google.com - 10.23%
  • design.com - 4.19%
  • bizay.co.uk - 3.2%
  • photobox.co.uk - 2.75%
  • facebook.com - 2.19%
  • instantprint.co.uk - 2.17%
  • solopress.com - 2.09%
  • shopify.com - 1.89%
  • others - 38.94%

Copyright © Adthena. All rights reserved.

In the PPC landscape, Vistaprint.co.uk leads with 16.5% click share, closely followed by Fiverr.com at 15.85%. Google.com holds 10.23%, while ‘others’ dominate with 38.94%.

Market Exposure

Share of Spend for the top 10 UK Services Marketing and Digital Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date google.com fiverr.com tiktok.com vistaprint.co.uk linkedin.com design.com wix.com facebook.com shopify.com bizay.co.uk
2026/06/01 10.4% 4.03% 3.34% 8.74% 0.7% 2.24% 2.7% 2.46% 5.1% 3.9%
2026/06/02 9.69% 2.82% 4.34% 9.02% 1.13% 2.46% 3.54% 2.54% 3.7% 3.51%
2026/06/03 9.21% 3.16% 4.23% 8.6% 0.9% 2.07% 2.4% 2.17% 4.2% 3.25%
2026/06/04 10.02% 2.8% 4.73% 7.8% 0.64% 2% 3.98% 2.77% 3.59% 4.24%
2026/06/05 9.89% 3.06% 3.52% 7.84% 1.51% 2.11% 3.68% 2.65% 3.14% 3.54%
2026/06/06 10.15% 3.13% 4.55% 9.22% 1.65% 2.81% 3.72% 2.68% 2.85% 4.19%
2026/06/07 9.68% 2.46% 4.46% 9.29% 0.97% 2.57% 3.51% 2.48% 3.32% 4.31%
2026/06/08 9.8% 2.84% 1.59% 6.61% 2.05% 2.4% 2.9% 2.58% 2.71% 2.49%
2026/06/09 10.25% 3.03% 2.54% 8.06% 1.83% 2.26% 3.11% 2.55% 2.26% 3.42%
2026/06/10 10.27% 3.29% 4.8% 7.12% 3.75% 2.37% 3.18% 2.31% 1.47% 4.63%
2026/06/11 10.95% 3.62% 0.86% 7.27% 2.65% 2.59% 2.84% 2.3% 2.11% 3.5%
2026/06/12 9.8% 3.29% 2.85% 8.34% 2.36% 2.43% 2.4% 2.68% 2.21% 3.62%
2026/06/13 11.36% 3.22% 1.95% 10.19% 1.44% 2.44% 2.88% 2.42% 2.19% 4.74%
2026/06/14 11.94% 2.74% 2.86% 8.32% 0.68% 2.88% 3.39% 2.65% 2.78% 2.68%
2026/06/15 9.52% 2.97% 3% 7.55% 1.65% 2% 2.48% 2.4% 1.72% 3.56%
2026/06/16 9.22% 3.44% 2.34% 7.15% 6.04% 2.09% 2.14% 1.6% 1.83% 4.61%
2026/06/17 3.23% 3.88% 1.37% 9.56% 7.05% 2.15% 2.28% 2.42% 1.8% 4.6%
2026/06/18 1.87% 3.31% 2.51% 9.68% 9.86% 2.04% 1.4% 2.14% 1.51% 3.86%
2026/06/19 1.4% 3.15% 1.09% 10.16% 2.93% 2.37% 2.36% 2.16% 1.7% 4.47%
2026/06/20 3.55% 5.34% 1.29% 5.81% 5.78% 3.98% 3.44% 3.85% 2.45% 2.03%
2026/06/21 2.22% 5.61% 1.6% 7.07% 5.96% 4.99% 3.95% 3.64% 2.74% 2.13%
2026/06/22 2.21% 5.38% 1.08% 7.07% 5.98% 3.9% 2.4% 3.86% 2.38% 1.4%
2026/06/23 8.34% 3.92% 0.7% 4.96% 4.48% 3.27% 2.66% 1.92% 3.51% 1.09%
2026/06/24 12.86% 4.34% 1.03% 5.33% 4% 3.18% 1.86% 1.71% 4.42% 1.08%
2026/06/25 13.91% 5.08% 0.79% 4.88% 4.51% 3.78% 2.43% 2.29% 2.53% 1.11%
2026/06/26 9.7% 5.09% 0.98% 5.9% 2.52% 3.48% 2.61% 1.98% 3.08% 1.22%
2026/06/27 12.49% 5.42% 1.12% 5.03% 5.55% 3.66% 2.58% 2.64% 3.08% 1.41%
2026/06/28 14.94% 4.77% 0.56% 4.46% 3.63% 3.1% 1.91% 2.54% 3.51% 1.09%
2026/06/29 13.08% 3.95% 1.2% 5.26% 6.21% 3.22% 1.58% 3.15% 2.89% 1.05%
2026/06/30 12.76% 6.35% 6.19% 5.24% 3.61% 3.39% 2.76% 2.55% 2.13% 1.25%
  • google.com
  • fiverr.com
  • tiktok.com
  • vistaprint.co.uk
  • linkedin.com
  • design.com
  • wix.com
  • facebook.com
  • shopify.com
  • bizay.co.uk

Copyright © Adthena. All rights reserved.

In June 2026, Google.com saw fluctuating PPC spend, peaking at 14.94% on June 28. Fiverr.com maintained a steady trend, ending at 6.35%. TikTok.com experienced a significant rise, closing at 6.19%. Vistaprint.co.uk’s spend peaked mid-month, while LinkedIn.com surged on June 18. Design.com and Wix.com showed consistent patterns, with Facebook.com and Shopify.com displaying moderate fluctuations. Bizay.co.uk’s spend decreased towards the month’s end.

Market Exposure

Competitor Count for UK Services Marketing and Digital Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 817
2026/06/02 809
2026/06/03 798
2026/06/04 823
2026/06/05 823
2026/06/06 736
2026/06/07 749
2026/06/08 837
2026/06/09 811
2026/06/10 791
2026/06/11 809
2026/06/12 781
2026/06/13 717
2026/06/14 713
2026/06/15 751
2026/06/16 726
2026/06/17 724
2026/06/18 745
2026/06/19 720
2026/06/20 646
2026/06/21 638
2026/06/22 670
2026/06/23 710
2026/06/24 683
2026/06/25 663
2026/06/26 658
2026/06/27 633
2026/06/28 604
2026/06/29 665
2026/06/30 647

Copyright © Adthena. All rights reserved.

June began with 817 advertisers, peaking at 837 on June 8. A decline followed, ending the month at 647 advertisers.

Campaign Efficiency

Market Loss & Market Gains for UK Services Marketing and Digital Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
fiverr.com 7.05%
design.com 0.97%
linkedin.com 0.91%
canva.com 0.52%
upwork.com 0.47%
my-picture.co.uk -0.82%
bizay.co.uk -1.85%
google.com -1.88%
vistaprint.co.uk -2.09%
photobox.co.uk -2.56%

Copyright © Adthena. All rights reserved.

Fiverr.com surged with a 7.05% click share increase, while photobox.co.uk dropped by 2.56%. Other notable gains include design.com at 0.97% and linkedin.com at 0.91%.

Campaign Efficiency

UK Services Marketing and Digital Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date fiverr.com upwork.com google.com vistaprint.co.uk design.com shopify.com bizay.co.uk solopress.com printed.com photobox.co.uk
2026/06/01 6.69% 0.82% 5.15% 12.07% 3.13% 5.68% 5.18% 3.95% 1.91% 2.54%
2026/06/02 5.54% 0.43% 5.64% 12.21% 3.32% 4.25% 4.8% 3.55% 2.36% 2.9%
2026/06/03 6.28% 0.39% 5.21% 11.71% 2.74% 4.85% 4.45% 3.7% 2.58% 1.54%
2026/06/04 5.12% 0.42% 5.97% 11.59% 2.65% 4.26% 5.92% 2.36% 1.7% 3.44%
2026/06/05 5.55% 1.26% 5.71% 11.12% 2.84% 3.46% 4.83% 2.88% 1.49% 2.67%
2026/06/06 5.72% 1.26% 5.75% 12.22% 3.74% 3.37% 5.25% 1.45% 2.91% 3.18%
2026/06/07 3.7% 0% 5.62% 12.41% 3.88% 3.76% 5.76% 1.06% 2.89% 3.4%
2026/06/08 5.54% 2.78% 5.59% 8.88% 3.66% 3.12% 3.54% 2.94% 1.82% 2.42%
2026/06/09 5.95% 2.71% 5.97% 10.83% 3.19% 2.68% 4.66% 4.75% 2.33% 2.71%
2026/06/10 6.13% 4.07% 5.46% 8.94% 3.65% 1.73% 6.07% 3.16% 1.44% 3.46%
2026/06/11 6.69% 3.65% 6% 8.88% 3.57% 2.23% 4.57% 3.02% 1.39% 2.85%
2026/06/12 6.14% 3.76% 5.15% 9.18% 2.94% 2.47% 4.35% 1.89% 2.19% 3.02%
2026/06/13 5.85% 4.25% 5.87% 10.72% 2.86% 2.46% 5.82% 1.17% 3.16% 3.39%
2026/06/14 5.01% 3.18% 6.36% 9.52% 3.77% 3.05% 3.36% 2.5% 3.16% 2.92%
2026/06/15 5.97% 3.87% 5.45% 9.11% 2.52% 2.29% 4.71% 4.31% 2.42% 2.77%
2026/06/16 6.17% 4.67% 5.27% 8.65% 2.3% 1.95% 5.83% 2.87% 1.54% 3.64%
2026/06/17 6.78% 4.37% 2.01% 9.87% 2.34% 2.12% 5.45% 4.85% 2.22% 2.38%
2026/06/18 6.24% 3.77% 1.12% 11.16% 2.26% 1.86% 4.65% 4.1% 2.07% 2.08%
2026/06/19 5.51% 2.52% 1.09% 11.02% 2.71% 2.24% 5.43% 3.99% 2.19% 2.77%
2026/06/20 11.11% 5.94% 2.25% 7.38% 4.87% 3.16% 2.1% 1.27% 2.34% 0.39%
2026/06/21 10.83% 5.61% 1.5% 8.86% 5.96% 2.42% 2.51% 1.3% 2.93% 0.32%
2026/06/22 10.6% 7.21% 1.64% 9.08% 4.85% 2.6% 1.58% 2.91% 2.17% 0.15%
2026/06/23 7.92% 3.21% 5.51% 5.93% 4.32% 4.01% 1.29% 2.22% 2.03% 0.56%
2026/06/24 8.17% 4.1% 7.65% 7.55% 4.29% 4.95% 1.55% 1.89% 2.1% 0.47%
2026/06/25 9.42% 3.11% 8.57% 7.5% 5.37% 3.06% 1.4% 1.95% 2.13% 0.57%
2026/06/26 9.71% 7.17% 6.94% 7.42% 4.54% 3.83% 1.6% 2.21% 2.27% 0.26%
2026/06/27 9.69% 7.29% 7.19% 6.67% 4.25% 3.61% 1.62% 0.83% 2.69% 0.13%
2026/06/28 8.31% 7.64% 7.94% 6.27% 4.25% 3.58% 1.27% 0.54% 1.65% 0.26%
2026/06/29 5.27% 1.73% 7.92% 7.33% 4.46% 3.63% 1.56% 2.44% 0.93% 0.23%
2026/06/30 11.49% 7.65% 7.47% 7.1% 4.39% 2.19% 1.78% 1.33% 0.99% 0.27%
  • fiverr.com
  • upwork.com
  • google.com
  • vistaprint.co.uk
  • design.com
  • shopify.com
  • bizay.co.uk
  • solopress.com
  • printed.com
  • photobox.co.uk

Copyright © Adthena. All rights reserved.

In June 2026, Fiverr’s impression share fluctuated, peaking at 11.49% on the 30th. Upwork saw a steady rise, ending at 7.65%. Google experienced a mid-month dip but recovered to 7.47%. Vistaprint maintained dominance, closing at 7.10%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services Marketing and Digital Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Services Marketing and Digital Services - Last month
  1. 1
    Fiverr® Official Website https://pro.fiverr.com

    Get Those To-do Tasks Done — On Fiverr, you’ll find vetted pro talent who are experts in innovation and ready to help. Explore...

  2. 2
    Try Freelancer® Instead - World's Largest Freelance Site https://www.freelancer.com

    Better workers. Better work. Compare, see portfolios, read reviews before hiring. Whatever you...

  3. 3
    Email, SMS, Forms, Apps + More http://www.klaviyo.com

    AI-Powered Email, SMS, Service — Finally, one AI-first platform combining marketing, service, and analytics. Outgrowing basic tools...

  4. 4
    Digital Business Card https://www.revolut.com › business

    Business Cards And Account — Issue company cards to your local and global teams with Revolut Business. T&Cs apply.

  5. 5
    VistaPrint® Official Site | Business Cards, Print & More https://www.vistaprint.co.uk

    VistaPrint is the design and marketing partner to small businesses across the UK. Personalise all your photo products at VistaPrint and create long lasting memories. Custom Printing. Get design help.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google’s SERP, Fiverr and Freelancer captivate with promises of expert talent and comprehensive reviews. Klaviyo stands out with its AI-driven marketing platform, while Revolut and VistaPrint offer innovative business solutions, from digital cards to personalized printing.

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