UK Services Marketing and Digital Services - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Marketing and Digital Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Marketing and Digital Services – UK

Google AI Overview visibility for Services Marketing and Digital Services UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 22.3454717436
77.6545282564
22%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 19
81
19%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 6%
Navigational 4%
Seasonal 0%
Local 0%
Problem Solving 11%

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Market Exposure

Share of Clicks for top 10 UK Services Marketing and Digital Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
fiverr.com 21.15
vistaprint.co.uk 13.83
google.com 10.35
mailchimp.com 6.49
facebook.com 2.65
instantprint.co.uk 2.39
printed.com 2.15
design.com 1.93
solopress.com 1.67
amazon.co.uk 1.5
others 35.89
  • fiverr.com - 21.15%
  • vistaprint.co.uk - 13.83%
  • google.com - 10.35%
  • mailchimp.com - 6.49%
  • facebook.com - 2.65%
  • instantprint.co.uk - 2.39%
  • printed.com - 2.15%
  • design.com - 1.93%
  • solopress.com - 1.67%
  • amazon.co.uk - 1.5%
  • others - 35.89%

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In the PPC landscape, ‘others’ dominate with 35.89% click share, followed by Fiverr at 21.15%, and Vistaprint at 13.83%.

Market Exposure

Share of Spend for the top 10 UK Services Marketing and Digital Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date google.com vistaprint.co.uk fiverr.com linkedin.com facebook.com solopress.com printed.com mailchimp.com semrush.com wix.com
2026/04/01 10.34% 4.01% 5.71% 3.84% 2.98% 2.21% 2.51% 2.2% 1.85% 2.97%
2026/04/02 8.46% 4.69% 4.14% 2.84% 3.16% 1.93% 2.45% 2.01% 2.05% 2.62%
2026/04/03 10% 4.55% 4.79% 0.77% 4.31% 2.35% 3.03% 2.22% 2.36% 2.36%
2026/04/04 10.92% 5.1% 4.62% 0.86% 3.05% 2.02% 3.6% 2.49% 2.75% 2.31%
2026/04/05 10.19% 4.01% 6% 0.85% 3.23% 1.6% 2.16% 2.03% 2.14% 3.16%
2026/04/06 8.78% 4.6% 4.36% 2.12% 3.5% 1.88% 2.1% 1.97% 1.83% 2.83%
2026/04/07 8.94% 3.64% 4.55% 3.97% 2.66% 1.4% 2.18% 2.48% 1.61% 2.27%
2026/04/08 9.27% 3.66% 4.95% 7.4% 2.87% 1.37% 1.99% 3.52% 1.53% 2.6%
2026/04/09 9% 4.82% 4.71% 7.86% 2.55% 2.08% 2.06% 2.31% 1.79% 1.62%
2026/04/10 8.59% 3.92% 5.36% 5.24% 3.31% 1.86% 1.01% 1.89% 1.78% 1.29%
2026/04/11 7.57% 4.1% 5.75% 9.37% 2.78% 2.04% 3.41% 1.18% 1.71% 1.21%
2026/04/12 7.05% 3.06% 6.75% 8.72% 2.89% 2.03% 2.8% 2.55% 2.01% 2.38%
2026/04/13 7.84% 4.03% 4.92% 4.13% 3.38% 1.71% 1.18% 1.78% 2.47% 1.7%
2026/04/14 4.35% 4.08% 3.78% 3.13% 3.69% 2.15% 3.03% 1.77% 2.7% 1.95%
2026/04/15 5.78% 3.9% 4.23% 5.52% 3.24% 2.07% 1.66% 1.92% 2.62% 1.67%
2026/04/16 7.07% 3.65% 4.39% 3.69% 3.3% 2.44% 2.08% 1.77% 2.84% 1.42%
2026/04/17 6.52% 4.8% 3.83% 5.2% 3.31% 2.41% 1.87% 2.33% 2.58% 3.01%
2026/04/18 8.31% 4.68% 5.47% 5.15% 3.53% 2.11% 3.36% 2.05% 2.77% 2.64%
2026/04/19 9.99% 3.99% 5.05% 5.14% 3.71% 1.66% 3.43% 2.66% 2.91% 1.88%
2026/04/20 9.26% 4.41% 3.64% 4.51% 3.88% 1.86% 1.45% 3.64% 3.3% 1.51%
2026/04/21 10.33% 4.61% 4.68% 4.35% 4.7% 2.14% 2.46% 2.78% 2.79% 0.8%
2026/04/22 9.87% 4.72% 4.47% 2.92% 4.53% 1.83% 2.62% 2.04% 1.97% 1.89%
2026/04/23 8.98% 5.36% 3.35% 5.32% 3.66% 2.06% 1.77% 3.2% 2.31% 1.58%
2026/04/24 8.96% 5.46% 4.17% 4.66% 3.41% 2.37% 3.16% 2.29% 1.93% 1.53%
2026/04/25 9.35% 4.2% 5.09% 3.38% 4.23% 3.12% 5.15% 2.95% 1.78% 0.9%
2026/04/26 8.18% 5.26% 5.15% 1.81% 3.95% 2.7% 5.1% 4.12% 1.58% 0.92%
2026/04/27 8.49% 4.53% 3.5% 2.73% 3.49% 4.09% 3.01% 2.54% 1.3% 0.8%
2026/04/28 9.51% 4.58% 4.84% 3.91% 4.01% 3.7% 1.95% 3.71% 1.41% 0.87%
2026/04/29 8.3% 4.99% 4.26% 3.51% 4.29% 2.99% 1.8% 3.06% 1.42% 0.77%
2026/04/30 9.9% 6.82% 4.86% 3.74% 3.58% 3.04% 2.21% 1.79% 1.45% 1.29%
  • google.com
  • vistaprint.co.uk
  • fiverr.com
  • linkedin.com
  • facebook.com
  • solopress.com
  • printed.com
  • mailchimp.com
  • semrush.com
  • wix.com

Copyright © Adthena. All rights reserved.

April saw dynamic shifts in PPC spend share. Google.com led with fluctuations, peaking mid-month. Vistaprint.co.uk and Fiverr.com showed steady growth, while LinkedIn.com surged early, then stabilized. Facebook.com and Solopress.com maintained moderate activity. Printed.com and Mailchimp.com experienced varied trends. Semrush.com and Wix.com had lower, consistent shares.

Market Exposure

Competitor Count for UK Services Marketing and Digital Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 653
2026/04/02 690
2026/04/03 695
2026/04/04 649
2026/04/05 643
2026/04/06 705
2026/04/07 723
2026/04/08 680
2026/04/09 654
2026/04/10 661
2026/04/11 587
2026/04/12 592
2026/04/13 672
2026/04/14 696
2026/04/15 683
2026/04/16 644
2026/04/17 643
2026/04/18 584
2026/04/19 605
2026/04/20 670
2026/04/21 637
2026/04/22 654
2026/04/23 643
2026/04/24 674
2026/04/25 590
2026/04/26 564
2026/04/27 664
2026/04/28 640
2026/04/29 638
2026/04/30 621

Copyright © Adthena. All rights reserved.

April saw fluctuating advertiser numbers, peaking at 723 on April 7. The month concluded with a decline, ending at 621.

Campaign Efficiency

Market Loss & Market Gains for UK Services Marketing and Digital Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
google.com 2.04%
mailchimp.com 1.35%
vistaprint.co.uk 0.83%
fiverr.com 0.38%
facebook.com 0.35%
upwork.com -0.35%
design.com -0.36%
canva.com -0.57%
trustpilot.com -0.76%
shopify.com -0.78%

Copyright © Adthena. All rights reserved.

Mailchimp and Google surged in click share, gaining 1.35 and 2.04, respectively. Shopify and Trustpilot saw declines, dropping by 0.78 and 0.76.

Campaign Efficiency

UK Services Marketing and Digital Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date fiverr.com vistaprint.co.uk google.com solopress.com design.com linkedin.com bizay.co.uk printed.com mailchimp.com upwork.com
2026/04/01 11.28% 7.41% 6.42% 2.42% 2.34% 3.23% 1.26% 2.77% 2.13% 0.78%
2026/04/02 7.92% 7.64% 5.5% 2.03% 3.83% 2.27% 1.76% 2.62% 1.92% 1.43%
2026/04/03 9.39% 7.99% 6.42% 2.63% 2.7% 0.36% 1.62% 3.55% 2.12% 0.22%
2026/04/04 8.76% 8.78% 6.37% 2.09% 4.43% 0.39% 1.86% 3.93% 2.32% 0.66%
2026/04/05 10.64% 6.6% 6.08% 1.61% 3.59% 0.39% 1.44% 2.36% 1.87% 3.5%
2026/04/06 8.38% 7% 5.1% 1.87% 3.02% 1.54% 1.6% 2.24% 1.78% 1.38%
2026/04/07 8.81% 6.5% 6.2% 1.5% 2.49% 3.2% 2.1% 2.48% 2.49% 2.16%
2026/04/08 9.68% 7.28% 6.28% 1.41% 2.53% 5.74% 2.11% 2.08% 3.33% 3%
2026/04/09 8.71% 7.93% 6.4% 2.32% 2.06% 5.42% 2.56% 2.34% 2.21% 2.38%
2026/04/10 10.33% 6% 5.45% 1.99% 2.44% 4.06% 2.09% 1.13% 1.8% 4.47%
2026/04/11 9.56% 6.39% 4.91% 2.17% 4.7% 6.43% 1.92% 3.67% 1.05% 5.52%
2026/04/12 9.81% 5.24% 4.56% 1.93% 3.2% 6.05% 1.37% 2.7% 2.28% 4.35%
2026/04/13 9.65% 7.54% 5.29% 1.85% 1.76% 2.84% 1.7% 1.29% 1.67% 4.06%
2026/04/14 7.37% 6.1% 2.61% 2.21% 2.45% 1.9% 1.67% 3.28% 1.65% 4.07%
2026/04/15 8.38% 6.93% 3.53% 2.12% 1.85% 2.62% 1.66% 1.87% 1.77% 5.96%
2026/04/16 8.9% 6.48% 4.67% 2.39% 1.75% 2.08% 2.2% 2.24% 1.59% 5.27%
2026/04/17 7.29% 7.93% 4.95% 2.45% 1.33% 2.81% 3.12% 2.06% 2.27% 4.63%
2026/04/18 10.19% 7.47% 5.8% 2% 2.88% 2.76% 4.07% 3.11% 1.86% 2.72%
2026/04/19 8.78% 6.54% 6.82% 1.78% 3.25% 3.2% 3.31% 3.84% 2.51% 2.98%
2026/04/20 7.34% 7.75% 6.68% 2.09% 2.25% 3.18% 1.77% 1.61% 3.58% 1.39%
2026/04/21 9.89% 7.46% 7.09% 2.24% 2.75% 3.57% 1.92% 2.54% 2.73% 1.51%
2026/04/22 9.24% 7.97% 7.23% 1.92% 2.57% 2.53% 2.08% 2.63% 1.99% 1.25%
2026/04/23 7.02% 8.68% 6.14% 2.25% 2.24% 3.79% 1.56% 1.75% 2.95% 2.22%
2026/04/24 8.64% 8.49% 6.09% 2.57% 2.04% 3.59% 2.18% 3.13% 2.08% 0.68%
2026/04/25 8.89% 7.33% 6.6% 3.25% 2.43% 2.1% 3.27% 4.97% 2.65% 0.76%
2026/04/26 9.97% 8.14% 6.23% 2.61% 2.46% 1.15% 3.52% 4.83% 3.73% 0%
2026/04/27 8.61% 7.38% 6.19% 4.66% 1.6% 1.85% 2.25% 3.05% 2.36% 0.77%
2026/04/28 9.59% 8.73% 6.72% 4.16% 2.07% 2.72% 1.65% 1.99% 3.52% 0%
2026/04/29 9.64% 8.44% 6.16% 3.03% 1.67% 2.49% 2.06% 1.85% 2.93% 0%
2026/04/30 10.59% 9.71% 7.14% 2.97% 2.78% 2.6% 2.37% 1.89% 1.58% 0.84%
  • fiverr.com
  • vistaprint.co.uk
  • google.com
  • solopress.com
  • design.com
  • linkedin.com
  • bizay.co.uk
  • printed.com
  • mailchimp.com
  • upwork.com

Copyright © Adthena. All rights reserved.

In April 2026, Fiverr.com led with fluctuating impressions, peaking at 11.28% and ending at 10.59%. Vistaprint.co.uk showed a steady rise, closing at 9.71%. Google.com saw a gradual increase, finishing at 7.14%. Solopress.com and Design.com had modest gains, while LinkedIn.com and Bizay.co.uk experienced varied trends. Printed.com and Mailchimp.com maintained stability, and Upwork.com had sporadic visibility.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services Marketing and Digital Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Services Marketing and Digital Services - Last month
  1. 1
    9000 Emails a month, Free https://www.brevo.com

    Don't Let Them Overcharge You — Stop Overpaying for Email and Get the Best Value in Email Delivery & Email Marketing Tools

  2. 2
    Fiverr Works for You - Get Those To-do Tasks Done https://www.fiverr.com

    On Fiverr, you’ll find hand-selected freelance talent that are experts in innovation.

  3. 3
    Email, SMS, Forms, Apps + More http://www.klaviyo.com

    AI-Powered Email, SMS, Service — Finally, one AI-first platform combining marketing, service, and analytics. Outgrowing basic tools...

  4. 4
    Digital Business Card https://www.revolut.com › business

    Business Cards And Account — Issue company cards to your local and global teams with Revolut Business. T&Cs apply. Boost your...

  5. 5
    VistaPrint® Official Site | Business Cards, Print & More https://www.vistaprint.co.uk

    VistaPrint is the design and marketing partner to small businesses across the UK. Discover a wide range of designs for flyers, business cards, postcards, leaflets & more. Custom Printing.

Copyright © Adthena. All rights reserved.

Brevo entices with 9,000 free emails monthly, emphasizing cost-effectiveness. Fiverr highlights expert freelancers for task completion. Klaviyo offers an AI-driven marketing platform. Revolut promotes digital business cards for global teams. VistaPrint supports UK small businesses with custom printing solutions.

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