UK Services Marketing and Digital Services - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Marketing and Digital Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Marketing and Digital Services – UK

Google AI Overview visibility for Services Marketing and Digital Services UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 39.3240964877
60.6759035123
39%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 17
83
17%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 5%
Navigational 16%
Seasonal 0%
Local 0%
Problem Solving 11%

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Market Exposure

Share of Clicks for top 10 UK Services Marketing and Digital Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
vistaprint.co.uk 16.37
fiverr.com 15.26
google.com 14.7
design.com 3.61
facebook.com 2.89
instantprint.co.uk 2.66
solopress.com 2.05
bizay.co.uk 2
printed.com 1.79
amazon.co.uk 1.76
others 36.91
  • vistaprint.co.uk - 16.37%
  • fiverr.com - 15.26%
  • google.com - 14.7%
  • design.com - 3.61%
  • facebook.com - 2.89%
  • instantprint.co.uk - 2.66%
  • solopress.com - 2.05%
  • bizay.co.uk - 2%
  • printed.com - 1.79%
  • amazon.co.uk - 1.76%
  • others - 36.91%

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In the PPC landscape, Vistaprint leads with 16.37% click share, followed by Fiverr at 15.26%. Google holds 14.7%, while ‘others’ collectively dominate with 36.91%.

Market Exposure

Share of Spend for the top 10 UK Services Marketing and Digital Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date google.com vistaprint.co.uk facebook.com bizay.co.uk solopress.com fiverr.com design.com tiktok.com wix.com linkedin.com
2026/07/01 14.02% 4.86% 3.08% 0.93% 1.16% 4.7% 3.42% 3.58% 2.14% 2.88%
2026/07/02 13.52% 4.66% 2.2% 0.82% 1.43% 4.17% 3.6% 1.59% 1.73% 3.58%
2026/07/03 12.31% 5.39% 2.96% 1.4% 1.49% 4.6% 2.12% 3.21% 1.74% 5.98%
2026/07/04 14.32% 6.75% 3.27% 2.41% 2.67% 4.33% 2.62% 4.84% 1.89% 0.79%
2026/07/05 11.55% 6.44% 3.37% 3.12% 2.49% 5.05% 3.38% 6.33% 1.85% 0.67%
2026/07/06 11.73% 4.44% 2.21% 1.4% 2.33% 4% 2.72% 5.73% 2.02% 5.43%
2026/07/07 16.13% 4.26% 2.4% 1.36% 1.65% 3.96% 2.19% 4.91% 1.78% 2.21%
2026/07/08 12.47% 4.53% 2.45% 1.61% 1.64% 4.03% 2.26% 6.24% 1.36% 10.5%
2026/07/09 14.25% 4.57% 2.79% 2.33% 1.91% 4.3% 2.07% 3.17% 2.26% 10.22%
2026/07/10 11.48% 5.12% 2.01% 1.67% 2.07% 4.54% 2.16% 2.23% 2.51% 10.65%
2026/07/11 12.8% 5.57% 3.38% 2.28% 2.98% 4.55% 2.71% 2.86% 2.7% 7.83%
2026/07/12 10.93% 5.6% 3.18% 2.23% 3.04% 4.71% 2.7% 1.53% 2.75% 6.05%
2026/07/13 11.08% 6.06% 2.57% 2.05% 2.76% 4.3% 2.67% 2.44% 2.89% 5.53%
2026/07/14 10.03% 9.03% 2.33% 3.71% 2.35% 3.5% 1.99% 2.99% 2.94% 9.9%
2026/07/15 7.28% 8.56% 2.53% 1.75% 2.26% 3.58% 2.29% 2.1% 2.48% 7.73%
2026/07/16 10.94% 5.09% 2.67% 0.24% 1.18% 3.43% 1.3% 1.2% 1.88% 5.24%
2026/07/17 14.38% 6.43% 3.16% 0.71% 2.15% 2.96% 1.75% 3.16% 1.21% 4.33%
2026/07/18 11.81% 6.94% 5.37% 2.62% 3.45% 3.7% 2.34% 1.38% 1.21% 3.12%
2026/07/19 16.18% 5.49% 4.07% 1.07% 2.82% 3.36% 1.87% 1.06% 2% 5.02%
2026/07/20 6.88% 6.58% 3.62% 0.97% 2.53% 2.7% 2.05% 6.05% 0.92% 4.75%
2026/07/21 10.22% 8.8% 2.27% 3.61% 2.29% 3.43% 1.95% 2.93% 2.91% 9.75%
2026/07/22 9.13% 6.22% 2.75% 2.23% 2.42% 4.01% 2.67% 1.53% 1.87% 10.23%
2026/07/23 10.4% 5.46% 2.69% 2.21% 2.24% 4.59% 2.16% 1.96% 1.86% 4.67%
2026/07/24 10.05% 5.94% 2.73% 1.31% 1.78% 4.04% 2.16% 3.1% 3.66% 6.64%
2026/07/25 11.06% 6.6% 2.56% 1.44% 2% 4.13% 2.84% 1.61% 2.13% 9.05%
2026/07/26 10.04% 5.88% 2.33% 2.11% 2.01% 3.42% 2.11% 1.9% 2.29% 12.39%
2026/07/27 13.21% 5.7% 2.71% 0.89% 2.62% 2.4% 1.61% 3.58% 2.15% 7.35%
2026/07/28 15.64% 4.86% 2.77% 1.72% 2.56% 3.86% 2.13% 1.78% 2.54% 5.98%
2026/07/29 14.24% 5.24% 4.12% 1.53% 3.86% 3.92% 2.02% 1.29% 1.6% 2.15%
2026/07/30 16.96% 5.75% 4.25% 1.57% 2.94% 3.31% 2.34% 1.23% 0.98% 1.93%
2026/07/31 19.47% 5.28% 5.14% 3.77% 3.46% 2.7% 2% 1.53% 1.13% 0.67%
  • google.com
  • vistaprint.co.uk
  • facebook.com
  • bizay.co.uk
  • solopress.com
  • fiverr.com
  • design.com
  • tiktok.com
  • wix.com
  • linkedin.com

Copyright © Adthena. All rights reserved.

In July 2026, Google.com saw a fluctuating spend share, peaking at 19.47% on the 31st. Vistaprint.co.uk maintained a steady presence, while Facebook.com experienced a notable rise to 5.14% by month’s end. Bizay.co.uk and Solopress.com showed moderate activity. Fiverr.com and Design.com had consistent shares, with Tiktok.com and Wix.com showing varied trends. LinkedIn.com started strong but declined, ending at 0.67%.

Market Exposure

Competitor Count for UK Services Marketing and Digital Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 623
2026/07/02 673
2026/07/03 675
2026/07/04 641
2026/07/05 632
2026/07/06 709
2026/07/07 712
2026/07/08 652
2026/07/09 641
2026/07/10 687
2026/07/11 641
2026/07/12 660
2026/07/13 710
2026/07/14 706
2026/07/15 700
2026/07/16 714
2026/07/17 641
2026/07/18 578
2026/07/19 591
2026/07/20 605
2026/07/21 706
2026/07/22 744
2026/07/23 740
2026/07/24 742
2026/07/25 736
2026/07/26 769
2026/07/27 735
2026/07/28 767
2026/07/29 652
2026/07/30 608
2026/07/31 561

Copyright © Adthena. All rights reserved.

July began with 623 advertisers, peaking at 769 on the 26th. A decline followed, ending the month at 561.

Campaign Efficiency

Market Loss & Market Gains for UK Services Marketing and Digital Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
vistaprint.co.uk 1.34%
fiverr.com 0.85%
shopify.com 0.57%
google.com 0.46%
mikencube.co.uk 0.31%
optimalprint.co.uk -0.24%
bizay.co.uk -0.26%
ads.google.com -0.26%
canva.com -0.31%
design.com -0.47%

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Fiverr.com and Vistaprint.co.uk saw significant click share growth, with increases of 0.85 and 1.34, respectively. Conversely, Design.com experienced a notable decline of -0.47.

Campaign Efficiency

UK Services Marketing and Digital Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date google.com vistaprint.co.uk fiverr.com bizay.co.uk solopress.com design.com upwork.com printed.com linkedin.com bidnamic.com
2026/07/01 7.83% 8.5% 7.85% 1.34% 1.38% 4.9% 3.69% 1.58% 2.34% 1.31%
2026/07/02 7.13% 8.12% 6.15% 1.26% 1.63% 5.77% 3.7% 1.13% 2.72% 1.95%
2026/07/03 6.47% 9.16% 8.29% 2.24% 1.94% 3.42% 2.5% 2.07% 2.49% 1.31%
2026/07/04 6.83% 9.42% 7.27% 3.24% 3.57% 3.88% 0.55% 3.1% 0.44% 2.6%
2026/07/05 5.55% 9.21% 9.02% 4.34% 2.82% 5% 1.71% 3.21% 0.3% 0.7%
2026/07/06 7.06% 7.19% 6.51% 2.13% 3.03% 4.87% 0% 2.3% 2.19% 0.5%
2026/07/07 8.4% 7.86% 5.51% 1.97% 2.1% 3.54% 0.55% 1.69% 2.65% 3.91%
2026/07/08 6.81% 9.4% 6.87% 2.66% 2.46% 3.49% 0.67% 1.95% 6.23% 1.9%
2026/07/09 8.7% 7.28% 6.7% 3.41% 2.59% 3.32% 2.28% 1.6% 7.78% 0.88%
2026/07/10 6.05% 7.92% 6.13% 2.39% 2.37% 3.11% 1.22% 1.49% 7.71% 2.7%
2026/07/11 6.23% 8.74% 7.51% 2.92% 3.41% 3.53% 2.88% 3.62% 6.42% 0.5%
2026/07/12 5.36% 7.99% 7.1% 2.69% 3.24% 3.43% 4.45% 3.51% 5.19% 1.42%
2026/07/13 5.91% 8.92% 7.31% 2.77% 3.22% 3.6% 3.87% 2.28% 4.41% 0.99%
2026/07/14 5.53% 12.82% 5.46% 5.42% 2.81% 2.84% 3.25% 1.77% 6.48% 1.6%
2026/07/15 3.72% 12.21% 4.99% 2.54% 2.48% 3.08% 2.72% 2.85% 6.8% 1.31%
2026/07/16 6.1% 8.71% 6.8% 0.36% 1.22% 1.86% 1.94% 1.77% 3.58% 3.12%
2026/07/17 8.2% 9.77% 7.31% 0.82% 2.13% 2.23% 4.96% 2.04% 3.05% 3.68%
2026/07/18 7.26% 11.6% 9.23% 2.28% 3.74% 2.87% 4.83% 4.05% 3.28% 1.65%
2026/07/19 8.71% 8.97% 5.56% 1.39% 3.05% 2.72% 2.61% 3.09% 6.03% 2.07%
2026/07/20 4.45% 10.67% 5.99% 1.15% 2.43% 2.72% 4.06% 2.72% 3.21% 1.72%
2026/07/21 5.53% 12.82% 5.46% 5.42% 2.81% 2.84% 3.25% 1.77% 6.48% 1.6%
2026/07/22 4.8% 8.85% 7.46% 3.04% 2.66% 3.6% 3.53% 2.94% 7.07% 1.44%
2026/07/23 5.64% 8.76% 9.14% 2.98% 2.71% 3.12% 2.67% 1.89% 4.36% 0.4%
2026/07/24 5.63% 10.08% 8.65% 1.81% 1.92% 2.78% 1.99% 3.16% 4.99% 2.03%
2026/07/25 6.5% 11.65% 7.97% 2.31% 2.38% 3.66% 2.81% 1.89% 4.91% 1.63%
2026/07/26 5.43% 10.01% 4.5% 3.15% 2.59% 2.88% 1.71% 2.11% 8.65% 2.38%
2026/07/27 8.68% 9.97% 3.56% 1.14% 3.45% 2.54% 4.03% 1.95% 5.07% 3.15%
2026/07/28 8.35% 7.67% 8.02% 2.26% 3.38% 3% 1.68% 2.31% 6.45% 2.47%
2026/07/29 8.55% 9.58% 7.57% 2.11% 5.3% 2.71% 0.98% 1.91% 2.9% 3.3%
2026/07/30 9.5% 10.34% 7.55% 2.14% 3.76% 2.99% 1.13% 2.08% 2.01% 0.23%
2026/07/31 11.51% 9.33% 5.59% 4.66% 3.87% 3.18% 1.68% 1.63% 0.73% 0.12%
  • google.com
  • vistaprint.co.uk
  • fiverr.com
  • bizay.co.uk
  • solopress.com
  • design.com
  • upwork.com
  • printed.com
  • linkedin.com
  • bidnamic.com

Copyright © Adthena. All rights reserved.

In July 2026, Google.com saw a steady rise in PPC impressions, peaking at 11.51% on the 31st. Vistaprint.co.uk maintained strong performance, while Fiverr.com fluctuated. Bizay.co.uk and Solopress.com showed modest gains. LinkedIn.com peaked mid-month, then declined. Bidnamic.com had a volatile month, ending low.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services Marketing and Digital Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Services Marketing and Digital Services - Last month
  1. 1
    Fiverr® Official Website https://pro.fiverr.com

    Freelancers Do It Better — Explore Fiverr for skilled UK-based freelancers. Boost your project with local expertise. Connect with top talent from the UK on Fiverr. Find local freelancers for your tasks. Fast & Flexible.

  2. 2
    Try Freelancer® Instead - World's Largest Freelance Site https://www.freelancer.com

    Better workers. Better work. Compare, see portfolios, read reviews before hiring. Whatever you...

  3. 3
    Google Ads login https://business.google.com

    Open a Google Ads account — Find the perfect search terms to grow your business using the Google Ads keyword planner. Access powerful tools and automate your daily marketing tasks with Google Ads. Promote Your Website.

  4. 4
    Launch Campaign For Any Budget - Most Trusted Social Platform https://business.linkedin.com › context-matters › lms

    See what sets LinkedIn Ads apart from the competition. Launch your campaign today. LinkedIn® offers the most precise B2B targeting than any other advertising platform. Create an ad in minutes.

  5. 5
    TikTok Ads Manager | Get up to £6,000 in ad credit* https://getstarted.tiktok.com › tiktokads › forbusiness

    Join TikTok for Business and receive up to £6,000 in ad spend*. Get started today.

Copyright © Adthena. All rights reserved.

In the competitive landscape of PPC ads, Fiverr champions local expertise, promoting UK-based freelancers. Freelancer.com emphasizes quality and choice, while Google Ads highlights powerful tools for business growth. LinkedIn focuses on precise B2B targeting, and TikTok entices with substantial ad credits.

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