UK Services Marketing and Digital Services - PPC Market Share Analysis January 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Marketing and Digital Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Marketing and Digital Services – UK

Google AI Overview visibility for Services Marketing and Digital Services UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 29.7185912606
70.2814087394
29%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 18
82
18%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 6%
Navigational 5%
Seasonal 0%
Local 0%
Problem Solving 11%

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Market Exposure

Share of Clicks for top 10 UK Services Marketing and Digital Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
vistaprint.co.uk 20.73
fiverr.com 18.23
google.com 7.62
mailchimp.com 7.16
design.com 3.58
instantprint.co.uk 2.15
wix.com 1.24
bidnamic.com 1.24
amazon.co.uk 1.22
shopify.com 1.15
others 35.68
  • vistaprint.co.uk - 20.73%
  • fiverr.com - 18.23%
  • google.com - 7.62%
  • mailchimp.com - 7.16%
  • design.com - 3.58%
  • instantprint.co.uk - 2.15%
  • wix.com - 1.24%
  • bidnamic.com - 1.24%
  • amazon.co.uk - 1.22%
  • shopify.com - 1.15%
  • others - 35.68%

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In the PPC landscape, Vistaprint.co.uk leads with 20.73% click share, followed by Fiverr.com at 18.23%. Others collectively hold 35.68%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Services Marketing and Digital Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date vistaprint.co.uk google.com fiverr.com wix.com design.com tiktok.com semrush.com facebook.com linkedin.com mailchimp.com
2026/01/01 6.8% 7.38% 4.25% 2.18% 2.91% 3.95% 1.82% 1.04% 3.79% 1.89%
2026/01/02 6.82% 7.61% 4.83% 2.04% 3.14% 2.76% 2.23% 1.21% 1.9% 3.23%
2026/01/03 7.9% 7.94% 4.93% 2.2% 3.1% 4.79% 2.38% 1.76% 3.39% 2.79%
2026/01/04 8.03% 8.34% 6.01% 2.54% 3.44% 4.7% 1.95% 1.31% 0.09% 2.76%
2026/01/05 6.26% 7.78% 3.93% 1.88% 2.83% 1.72% 1.88% 1.13% 1.67% 3.27%
2026/01/06 6.1% 7.71% 4.2% 2.32% 2.42% 1.14% 1.9% 1.33% 2.17% 3.3%
2026/01/07 9.03% 7.77% 3.59% 2.41% 2.85% 1.32% 2.28% 1.25% 6.9% 2.25%
2026/01/08 7.2% 8.43% 5.18% 2.41% 2.68% 3.09% 1.99% 0.38% 0.97% 2.69%
2026/01/09 7.71% 8.78% 4.22% 1.87% 2.46% 1.5% 1.68% 0.13% 1.7% 4.11%
2026/01/10 9.7% 8.31% 4.54% 1.79% 2.65% 3.06% 1.45% 0.58% 1.24% 4.55%
2026/01/11 7.24% 7.53% 4.45% 1.93% 2.52% 4.24% 2.39% 0.92% 1.02% 4%
2026/01/12 6.55% 8.26% 4.53% 2.45% 2.5% 1.7% 2.06% 0.47% 1.97% 3.05%
2026/01/13 7.37% 7.5% 4.83% 1.95% 1.89% 3.02% 1.84% 0.73% 2.72% 4.1%
2026/01/14 8.82% 8.06% 4.57% 1.3% 2.31% 1.36% 1.81% 1.2% 2.24% 3.07%
2026/01/15 6.6% 8.63% 4.69% 1.27% 2.21% 2.16% 1.59% 1.63% 2.55% 3.89%
2026/01/16 7.68% 8.74% 4.21% 1.86% 2.45% 1.49% 1.67% 0.13% 1.69% 4.09%
2026/01/17 8.63% 8.74% 4.89% 1.41% 3.09% 1.76% 1.81% 2.56% 2.62% 4.01%
2026/01/18 9.51% 7.76% 4.81% 1.81% 3.22% 4.07% 1.66% 2.17% 2.41% 2.4%
2026/01/19 7.78% 6.87% 3.81% 1.64% 2.25% 3.47% 1.9% 1.76% 1.87% 3.31%
2026/01/20 7.28% 7.5% 4.11% 1.84% 2.38% 1.93% 1.89% 1.66% 3.21% 3.01%
2026/01/21 7.47% 7.55% 3.66% 1.31% 2.3% 1.13% 1.56% 2.19% 2.01% 4.08%
2026/01/22 7.72% 8.98% 3.87% 2.3% 2.1% 1.25% 1.75% 2.38% 1.51% 4.38%
2026/01/23 6.62% 8.03% 4.33% 1.81% 1.9% 0.94% 1.42% 2.63% 2.39% 3.9%
2026/01/24 8.34% 7.78% 5.06% 2.43% 2.9% 2.97% 1.77% 2.71% 1.96% 3.18%
2026/01/25 8.51% 8.35% 4.19% 2.65% 3.05% 4.61% 1.48% 2.83% 2.48% 3%
2026/01/26 6.95% 8.63% 3.77% 2.54% 2.56% 0.66% 1.54% 2.63% 1.76% 4.2%
2026/01/27 7.52% 7.43% 3.8% 1.64% 2.83% 0.74% 1.68% 2.26% 2.85% 3.21%
2026/01/28 7.36% 7.91% 4.15% 2.52% 2.8% 0.82% 1.66% 2.9% 1.76% 4.22%
2026/01/29 8.85% 8.79% 4.6% 2.83% 3% 0.66% 1.55% 2.32% 1.17% 4.76%
2026/01/30 9.66% 8.34% 3.67% 2.51% 2.69% 1.08% 2.21% 2.59% 1.78% 5.25%
2026/01/31 10.53% 9.48% 5.08% 3.77% 3.49% 3.08% 2.79% 2.19% 1.62% 1.35%
  • vistaprint.co.uk
  • google.com
  • fiverr.com
  • wix.com
  • design.com
  • tiktok.com
  • semrush.com
  • facebook.com
  • linkedin.com
  • mailchimp.com

Copyright © Adthena. All rights reserved.

In January 2026, Vistaprint’s PPC spend share fluctuated, peaking at 10.53% on the 31st. Google maintained a steady presence, ending at 9.48%. Fiverr and Wix showed moderate activity, while TikTok’s share varied significantly. Mailchimp’s share peaked mid-month before dropping.

Market Exposure

Competitor Count for UK Services Marketing and Digital Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/01/01 721
2026/01/02 722
2026/01/03 683
2026/01/04 673
2026/01/05 788
2026/01/06 761
2026/01/07 702
2026/01/08 731
2026/01/09 710
2026/01/10 650
2026/01/11 686
2026/01/12 728
2026/01/13 746
2026/01/14 692
2026/01/15 719
2026/01/16 710
2026/01/17 688
2026/01/18 664
2026/01/19 717
2026/01/20 735
2026/01/21 714
2026/01/22 695
2026/01/23 682
2026/01/24 654
2026/01/25 667
2026/01/26 740
2026/01/27 739
2026/01/28 719
2026/01/29 704
2026/01/30 682
2026/01/31 645

Copyright © Adthena. All rights reserved.

January saw fluctuating advertiser numbers, peaking at 788 on the 5th. The month concluded with a decline, ending at 645.

Campaign Efficiency

Market Loss & Market Gains for UK Services Marketing and Digital Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
fiverr.com 1.24%
facebook.com 1.08%
vistaprint.co.uk 1%
printed.com 0.46%
mailchimp.com 0.4%
looka.com -0.35%
venturestream.co.uk -0.4%
solopress.com -0.42%
adroll.com -0.5%
bidnamic.com -0.67%

Copyright © Adthena. All rights reserved.

Fiverr.com leads with a 1.24% click share increase, while bidnamic.com drops by 0.67%. Facebook.com and vistaprint.co.uk also see significant gains.

Campaign Efficiency

UK Services Marketing and Digital Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date vistaprint.co.uk fiverr.com google.com design.com mailerlite.com shopify.com bizay.co.uk linkedin.com bidnamic.com mailchimp.com
2026/01/01 9.44% 7.64% 3.95% 5.15% 1.99% 1.08% 2.1% 2.94% 1.53% 1.31%
2026/01/02 8.31% 8.08% 3.76% 5.02% 1.68% 1.25% 2.31% 1.22% 3.44% 2.5%
2026/01/03 9.42% 7.97% 3.88% 4.91% 2.51% 1.76% 2.17% 2.72% 2.86% 2.12%
2026/01/04 9.49% 9.17% 4.26% 5.49% 2.95% 1.78% 2.12% 0.05% 2.15% 1.93%
2026/01/05 8.72% 7.05% 3.97% 4.87% 1.24% 1.9% 2.01% 1.11% 2.73% 2.79%
2026/01/06 8.76% 7.38% 4.14% 4.55% 2.04% 1.74% 1.32% 1.36% 2.35% 2.62%
2026/01/07 11.02% 6.58% 4.13% 4.51% 1.55% 1.12% 2.6% 5.21% 2.26% 1.9%
2026/01/08 9.12% 8.67% 4.22% 4.37% 1.67% 1.66% 1.76% 0.49% 2.42% 2.08%
2026/01/09 11.02% 7.29% 4.43% 3.75% 2.21% 2.21% 1.11% 0.84% 2.86% 3.15%
2026/01/10 12.28% 7.59% 4.06% 4.15% 2.76% 1.93% 3.15% 0.63% 2.2% 3.38%
2026/01/11 9.93% 7.43% 3.79% 4.18% 1.8% 1.82% 2.3% 0.53% 2.94% 3.11%
2026/01/12 9.34% 7.83% 4.27% 3.72% 2.25% 1.78% 1.08% 1.52% 2.57% 2.36%
2026/01/13 10.43% 7.91% 3.96% 3.24% 1.83% 1.64% 1.43% 1.98% 3% 3.29%
2026/01/14 11.1% 8.15% 4.03% 3.74% 1.49% 1.57% 1.27% 1.77% 1.73% 2.29%
2026/01/15 9.91% 8.68% 4.56% 3.76% 1.56% 1.41% 1.51% 2.46% 1.02% 3.16%
2026/01/16 11.02% 7.29% 4.43% 3.75% 2.21% 2.21% 1.11% 0.84% 2.86% 3.15%
2026/01/17 11.62% 7.76% 4.38% 4.87% 2.89% 2.24% 0.91% 2.13% 1.58% 2.8%
2026/01/18 11.64% 7.26% 3.96% 5.29% 2.76% 1.78% 1.25% 1.85% 1.15% 1.6%
2026/01/19 10.46% 6.87% 3.54% 3.85% 2.25% 0.86% 1.57% 1.56% 1.77% 2.62%
2026/01/20 9.75% 8.21% 3.93% 3.59% 1.47% 0.67% 1.16% 2.92% 1% 2.48%
2026/01/21 11.04% 6.64% 4.18% 3.95% 1.71% 1.11% 1.42% 2.01% 1.1% 3.27%
2026/01/22 11.18% 8.61% 4.88% 3.72% 1.78% 1.04% 1.14% 1.09% 2.43% 3.41%
2026/01/23 9.89% 9.09% 4.54% 2.85% 1.27% 0.89% 1.3% 1.94% 0.9% 3.16%
2026/01/24 10.75% 9.04% 4.36% 4.57% 2.16% 0.94% 1.19% 1.33% 2.01% 2.22%
2026/01/25 12.24% 7.73% 4.35% 4.91% 2.4% 1.18% 1.98% 1.71% 1.48% 2.33%
2026/01/26 10.69% 7.42% 4.59% 3.94% 2.41% 1.36% 0.9% 1.22% 1.97% 3.55%
2026/01/27 10.12% 8.03% 4.06% 4.53% 1.39% 4.04% 1.19% 2.16% 1.67% 2.71%
2026/01/28 11.86% 8.53% 4.28% 4.57% 2.32% 5.17% 1.02% 1.1% 1.24% 3.43%
2026/01/29 11.96% 8.67% 4.69% 4.48% 2.63% 2.61% 1.11% 0.65% 0.81% 3.92%
2026/01/30 13.16% 6.52% 4.38% 4.33% 3.02% 2.86% 1.44% 1.11% 1.27% 4.32%
2026/01/31 13.06% 8% 5.03% 4.98% 3.74% 2.38% 1.02% 0.93% 0.84% 0.83%
  • vistaprint.co.uk
  • fiverr.com
  • google.com
  • design.com
  • mailerlite.com
  • shopify.com
  • bizay.co.uk
  • linkedin.com
  • bidnamic.com
  • mailchimp.com

Copyright © Adthena. All rights reserved.

In January 2026, Vistaprint.co.uk’s impression share fluctuated, peaking at 13.16% on the 30th. Fiverr.com saw a steady presence, while Google.com ended strong at 5.03%. Design.com and Mailerlite.com showed varied trends, with Mailchimp.com peaking at 4.32% before a sharp drop. Shopify.com and Bizay.co.uk had modest shares, and LinkedIn.com and Bidnamic.com experienced fluctuations.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services Marketing and Digital Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Services Marketing and Digital Services - Last month
  1. 1
    9000 Emails a month, Free - Don't Let Them Overcharge You https://www.brevo.com

    Stop Overpaying for Email and Get the Best Value in Email Delivery & Email Marketing Tools

  2. 2
    Fiverr Works for You | Freelancers Do It Better https://www.fiverr.com

    Explore Fiverr for skilled UK-based freelancers. Boost your project with local expertise. On Fiverr, you’ll find hand-selected freelance talent that are experts in innovation.

  3. 3
    Google Ads https://business.google.com

    Drive business results — Find relevant keywords and pay only for results, like clicks to your website. Sign up now. Whether it's...

  4. 4
    Ditch The Chimp—MailerLite https://www.mailerlite.com

    Ranked #1 In Delivering Emails — Send 12,000 emails/month for Free. Upgrade anytime & get 24/7 chat & email support. Unlimited...

  5. 5
    VistaPrint - Official Site https://www.vistaprint.co.uk

    Great Products At Great Prices — Get ready for priceless reactions when you create custom Christmas gifts and cards. Free delivery on all orders £40+. Gifts they’ll love, day in and day out. Custom Printing. Eye-catching designs.

Copyright © Adthena. All rights reserved.

Brevo and MailerLite captivate with free email offerings, challenging overpricing. Fiverr highlights local freelance expertise, while Google Ads promises results-driven advertising. VistaPrint entices with custom gifts and free delivery, ensuring memorable moments.

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