UK Services Marketing and Digital Services - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Marketing and Digital Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Marketing and Digital Services – UK

Google AI Overview visibility for Services Marketing and Digital Services UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 30.312271036
69.687728964
30%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 17
83
17%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 6%
Navigational 9%
Seasonal 0%
Local 0%
Problem Solving 9%

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Market Exposure

Share of Clicks for top 10 UK Services Marketing and Digital Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
fiverr.com 22
vistaprint.co.uk 21.65
mailchimp.com 6.9
google.com 6.6
design.com 3.01
instantprint.co.uk 1.62
facebook.com 1.58
printed.com 1.49
amazon.co.uk 1.38
photobox.co.uk 1.1
others 32.67
  • fiverr.com - 22%
  • vistaprint.co.uk - 21.65%
  • mailchimp.com - 6.9%
  • google.com - 6.6%
  • design.com - 3.01%
  • instantprint.co.uk - 1.62%
  • facebook.com - 1.58%
  • printed.com - 1.49%
  • amazon.co.uk - 1.38%
  • photobox.co.uk - 1.1%
  • others - 32.67%

Copyright © Adthena. All rights reserved.

Fiverr.com leads with 22% click share, closely followed by Vistaprint.co.uk at 21.65%. Others collectively hold 32.67%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Services Marketing and Digital Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date vistaprint.co.uk google.com fiverr.com facebook.com tiktok.com design.com mailchimp.com printed.com wix.com linkedin.com
2026/02/01 8.05% 8.94% 5.08% 4.95% 1.67% 2.81% 3.7% 2.2% 2.91% 0.97%
2026/02/02 5.95% 8.7% 4.85% 4.26% 1.6% 2.02% 3.59% 1.72% 2.18% 1.54%
2026/02/03 5% 7.46% 4.33% 2.8% 4.11% 2.05% 1.53% 1.64% 2.72% 7.32%
2026/02/04 5.35% 7.57% 4.36% 3.35% 5.84% 2.26% 2.39% 1.63% 2.06% 5.35%
2026/02/05 5.24% 7.59% 4.32% 3.83% 9.44% 2.28% 2.93% 1.43% 1.48% 5.64%
2026/02/06 6.2% 6.88% 3.26% 3.02% 5% 2.09% 2.57% 1.85% 1.55% 3.33%
2026/02/07 8% 8.32% 5.03% 5.23% 1.96% 2.31% 2.65% 2.96% 1.81% 3.34%
2026/02/08 7.34% 9.51% 5.76% 4.72% 1.86% 2.24% 2.58% 2.36% 1.6% 2.42%
2026/02/09 6.48% 9.6% 4.68% 4.54% 1.31% 2.41% 3.18% 2.48% 1.65% 2.67%
2026/02/10 5.6% 9.7% 4.81% 4.54% 1.02% 2.29% 2.68% 1.59% 1.61% 3.1%
2026/02/11 6.81% 9.1% 4.9% 4.66% 1.57% 1.97% 2.79% 1.64% 1.33% 2.15%
2026/02/12 5.89% 9.29% 3.78% 4.41% 1.69% 2.23% 3.21% 1.77% 1.85% 1.7%
2026/02/13 6.17% 6.85% 3.25% 3.01% 5% 2.08% 2.56% 1.84% 1.54% 3.32%
2026/02/14 7.94% 8.26% 5% 5.19% 1.95% 2.29% 2.63% 2.93% 1.8% 3.32%
2026/02/15 6.1% 7.9% 4.79% 3.92% 1.55% 1.86% 2.14% 1.96% 1.33% 2.01%
2026/02/16 6.23% 9.23% 4.5% 4.37% 1.29% 2.32% 3.06% 2.39% 1.58% 2.56%
2026/02/17 5.29% 3.64% 4.03% 3.08% 1.9% 2.99% 4.8% 2.3% 1.2% 1.56%
2026/02/18 6.09% 9.67% 5.11% 1.48% 1.63% 2.14% 2.01% 1.39% 1.64% 1.9%
2026/02/19 5.88% 9.42% 4.38% 5.29% 1.56% 2.34% 4.24% 1.64% 1.6% 3.61%
2026/02/20 6.26% 8.72% 6.13% 5.62% 2.1% 2.59% 4.52% 1.43% 1.35% 1.9%
2026/02/21 9.85% 9.31% 5.32% 3.71% 5.23% 2.71% 4.44% 3.17% 2.34% 2.19%
2026/02/22 8.28% 6.52% 5.62% 6.24% 1.09% 3.03% 2.54% 2.38% 3.05% 1.23%
2026/02/23 5.69% 7.59% 4.82% 3.77% 3.28% 2.83% 3.09% 1.46% 2.04% 2.39%
2026/02/24 5.75% 7.5% 4.91% 4.82% 3.39% 2.97% 3.41% 1.33% 2.78% 4%
2026/02/25 5.93% 7.53% 5.54% 4.29% 4.1% 2.75% 2.73% 1.6% 1.56% 5.26%
2026/02/26 6.65% 7.02% 5.08% 5.18% 6% 2.6% 3.75% 1.76% 1.37% 5.52%
2026/02/27 7.29% 6.36% 7.38% 4.56% 1.52% 2.51% 2.85% 2.84% 1.95% 2.81%
2026/02/28 7.17% 7.03% 6.82% 6.22% 4.93% 3.73% 3.13% 2.3% 2.01% 1.99%
  • vistaprint.co.uk
  • google.com
  • fiverr.com
  • facebook.com
  • tiktok.com
  • design.com
  • mailchimp.com
  • printed.com
  • wix.com
  • linkedin.com

Copyright © Adthena. All rights reserved.

In February 2026, Google.com maintained a strong presence, peaking mid-month. Vistaprint.co.uk showed fluctuations, ending with a steady rise. TikTok.com experienced a significant early spike, then stabilized. Facebook.com and Fiverr.com had moderate, consistent activity. Overall, Google.com led, with Vistaprint.co.uk and TikTok.com showing notable trends.

Market Exposure

Competitor Count for UK Services Marketing and Digital Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/02/01 649
2026/02/02 700
2026/02/03 722
2026/02/04 736
2026/02/05 721
2026/02/06 708
2026/02/07 667
2026/02/08 657
2026/02/09 740
2026/02/10 711
2026/02/11 733
2026/02/12 702
2026/02/13 708
2026/02/14 667
2026/02/15 657
2026/02/16 740
2026/02/17 615
2026/02/18 660
2026/02/19 673
2026/02/20 623
2026/02/21 560
2026/02/22 605
2026/02/23 704
2026/02/24 681
2026/02/25 645
2026/02/26 629
2026/02/27 588
2026/02/28 592

Copyright © Adthena. All rights reserved.

February began with 649 advertisers, peaking at 740 mid-month. A decline followed, ending with 592 advertisers.

Campaign Efficiency

Market Loss & Market Gains for UK Services Marketing and Digital Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
fiverr.com 2.55%
mailchimp.com 1.27%
trustpilot.com 0.57%
upwork.com 0.46%
weprintinlondon.co.uk 0.31%
canva.com -0.46%
papier.com -0.46%
vistaprint.co.uk -0.48%
google.com -0.59%
photobox.co.uk -0.96%

Copyright © Adthena. All rights reserved.

Fiverr.com surged with a 2.55 increase, while photobox.co.uk dropped by 0.96. Mailchimp.com rose by 1.27, contrasting google.com’s 0.59 decline.

Campaign Efficiency

UK Services Marketing and Digital Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date vistaprint.co.uk fiverr.com design.com upwork.com google.com mailerlite.com mailchimp.com printed.com linkedin.com brevo.com
2026/02/01 12.44% 9.06% 4.9% 0% 4.45% 2.86% 3.23% 2.17% 0.85% 0%
2026/02/02 8.94% 8.22% 3.48% 0% 4.07% 3.15% 2.97% 1.59% 1.42% 2.56%
2026/02/03 8.99% 7.49% 3.67% 0.67% 3.75% 1.29% 1.21% 1.86% 4.13% 1.46%
2026/02/04 9.46% 8.18% 4.75% 1.72% 3.96% 1.5% 2.06% 1.93% 4.12% 1.56%
2026/02/05 9.13% 7.95% 4.51% 3.02% 3.88% 1.71% 2.43% 1.65% 4.29% 2.16%
2026/02/06 10.14% 5.48% 3.65% 1.95% 3.51% 1.7% 2.05% 2.19% 3.07% 2.27%
2026/02/07 12.86% 9.76% 4% 0% 4.35% 2.96% 2.33% 3.11% 2.28% 1.71%
2026/02/08 12.14% 10.24% 3.68% 2.24% 4.63% 1.7% 2.25% 2.18% 1.97% 1.45%
2026/02/09 10.17% 8.21% 3.94% 2.82% 4.83% 2.89% 2.7% 2.73% 2.5% 2.21%
2026/02/10 9.64% 9.43% 3.74% 0% 4.97% 1.68% 2.31% 1.84% 3.16% 2.07%
2026/02/11 11.34% 8.8% 4.03% 1.43% 4.62% 1.57% 2.5% 1.75% 1.77% 2.04%
2026/02/12 9.95% 6.98% 3.81% 1.48% 4.98% 2.77% 2.92% 1.86% 1.22% 2.12%
2026/02/13 10.14% 5.48% 3.65% 1.95% 3.51% 1.7% 2.05% 2.19% 3.07% 2.27%
2026/02/14 12.86% 9.76% 4% 0% 4.35% 2.96% 2.33% 3.11% 2.28% 1.71%
2026/02/15 12.14% 10.24% 3.68% 2.24% 4.63% 1.7% 2.25% 2.18% 1.97% 1.45%
2026/02/16 10.17% 8.21% 3.94% 2.82% 4.83% 2.89% 2.7% 2.73% 2.5% 2.21%
2026/02/17 7.53% 7.22% 4.87% 0% 1.95% 0.54% 4.02% 2.07% 1.05% 2.37%
2026/02/18 10.64% 8.48% 3.4% 2.74% 4.58% 1.26% 1.71% 1.38% 1.6% 1.31%
2026/02/19 10.35% 7.82% 4.28% 3.24% 4.5% 1.67% 3.31% 1.59% 2.82% 1.98%
2026/02/20 10.5% 11.14% 4.3% 1.42% 4.33% 0.3% 3.73% 1.31% 1.55% 0.98%
2026/02/21 16.86% 8.88% 5.18% 5.28% 4.97% 1.92% 3.57% 2.97% 1.66% 1.73%
2026/02/22 13.39% 9.75% 5.19% 6.05% 3.52% 1.02% 1.97% 2.1% 0.75% 1.53%
2026/02/23 9.85% 8.44% 4.41% 5.03% 3.7% 1.76% 2.52% 1.34% 1.78% 0.87%
2026/02/24 9.42% 9.02% 5.92% 3.7% 3.95% 0.83% 2.95% 1.43% 3.4% 1.02%
2026/02/25 9.71% 10.12% 4.93% 3.98% 4.17% 2.13% 2.53% 1.64% 3.46% 1.13%
2026/02/26 11.49% 8.85% 4.66% 4.61% 4.37% 1.8% 3.53% 2.08% 3.52% 0.82%
2026/02/27 12.12% 12.14% 3.69% 7.01% 3.84% 1.23% 2.56% 3.02% 2% 1.29%
2026/02/28 11.24% 11.04% 6.1% 5.78% 3.79% 2.77% 2.74% 2.24% 1.62% 0.59%
  • vistaprint.co.uk
  • fiverr.com
  • design.com
  • upwork.com
  • google.com
  • mailerlite.com
  • mailchimp.com
  • printed.com
  • linkedin.com
  • brevo.com

Copyright © Adthena. All rights reserved.

In February 2026, Vistaprint.co.uk led with fluctuating impressions, peaking at 16.86% on the 21st. Fiverr.com saw a notable rise to 12.14% on the 27th. Design.com and Upwork.com showed steady growth, while Google.com maintained a consistent presence. Mailerlite.com and Mailchimp.com had varied performances, with Mailchimp.com peaking at 4.02% on the 17th. Printed.com and LinkedIn.com experienced ups and downs, with LinkedIn.com peaking early in the month. Brevo.com had a modest presence, ending the month at 0.59%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services Marketing and Digital Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Services Marketing and Digital Services - Last month
  1. 1
    9000 Emails a month, Free https://www.brevo.com

    Don't Let Them Overcharge You — Thinking of switching? Discover why Brevo is the smart choice for your marketing success.

  2. 2
    Fiverr Works for You | Freelancers Do It Better https://www.fiverr.com

    Explore Fiverr for skilled UK-based freelancers. Boost your project with local expertise. Connect with top talent from the UK on Fiverr.

  3. 3
    Intuit Mailchimp https://www.mailchimp.com

    Easily Reach Your Customers — Crowned #1 Email Marketing Software By Capterra Shortlist In 2023. Convert Site Browsers, Cart...

  4. 4
    Ditch The Chimp—MailerLite https://www.mailerlite.com

    Ranked #1 In Delivering Emails — Unlimited email sends with all paid plans—no surprise bills! Start for free. All plans include...

  5. 5
    VistaPrint - Official Site https://www.vistaprint.co.uk

    Check Out Our Special Offers — Customise all your photo products at VistaPrint and create lasting memories. Get ready for priceless reactions when you create custom Christmas gifts and cards. Custom Printing. Get design help.

Copyright © Adthena. All rights reserved.

Brevo entices with 9,000 free emails monthly, challenging overcharging competitors. Fiverr highlights UK freelancers’ expertise, while Mailchimp boasts top email marketing accolades. MailerLite promises unlimited sends, and VistaPrint offers custom photo products for memorable gifts.

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