UK Services Marketing and Digital Services - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Marketing and Digital Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Marketing and Digital Services – UK

Google AI Overview visibility for Services Marketing and Digital Services UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 29.3628189313
70.6371810687
29%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 18
82
18%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 6%
Navigational 5%
Seasonal 0%
Local 0%
Problem Solving 11%

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Market Exposure

Share of Clicks for top 10 UK Services Marketing and Digital Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
fiverr.com 18.05
vistaprint.co.uk 15.96
mailchimp.com 6.14
google.com 5.99
design.com 3.83
instantprint.co.uk 1.96
linkedin.com 1.6
canva.com 1.51
photobox.co.uk 1.47
wix.com 1.45
others 42.04
  • fiverr.com - 18.05%
  • vistaprint.co.uk - 15.96%
  • mailchimp.com - 6.14%
  • google.com - 5.99%
  • design.com - 3.83%
  • instantprint.co.uk - 1.96%
  • linkedin.com - 1.6%
  • canva.com - 1.51%
  • photobox.co.uk - 1.47%
  • wix.com - 1.45%
  • others - 42.04%

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In the PPC landscape, Fiverr leads with 18.05% click share, followed by Vistaprint at 15.96%. Others dominate with 42.04%, overshadowing Google and Mailchimp.

Market Exposure

Share of Spend for the top 10 UK Services Marketing and Digital Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date vistaprint.co.uk linkedin.com google.com fiverr.com semrush.com design.com wix.com mailchimp.com tiktok.com constantcontact.com
2025/12/01 5.9% 1.02% 4.23% 3.47% 1.58% 2.35% 2.16% 2.59% 2.38% 2.23%
2025/12/02 6.67% 1.48% 1.08% 4.26% 1.58% 2.39% 2.64% 2.95% 1.65% 1.79%
2025/12/03 5.06% 1.34% 1.06% 3.32% 1.8% 2.28% 2.16% 3.64% 2.99% 2.49%
2025/12/04 4.71% 1.72% 4.01% 3.38% 1.22% 2.11% 2.15% 3.22% 1.31% 2.37%
2025/12/05 3.59% 2.08% 4.74% 2.88% 1.49% 1.96% 2.31% 3.31% 2.94% 2.03%
2025/12/06 5.05% 3.49% 5.61% 4.34% 1.78% 3.01% 2.54% 2.82% 2.55% 1%
2025/12/07 4.48% 4.03% 5.11% 3.67% 1.91% 3.1% 2.48% 3.85% 4.31% 0.7%
2025/12/08 3.5% 2.96% 5.26% 4.45% 1.87% 2.46% 1.72% 3.96% 2.91% 1.92%
2025/12/09 3.75% 2.71% 5.35% 3.53% 1.9% 2.6% 2.43% 3.93% 3.36% 2.13%
2025/12/10 3.53% 3.21% 5.72% 4.29% 1.51% 2.26% 2.09% 1.69% 3.68% 2.04%
2025/12/11 3.4% 2.17% 5.22% 3.73% 2.43% 2.51% 2.11% 1.28% 3.69% 2.29%
2025/12/12 3.89% 1.42% 6.02% 3.36% 1.84% 2.49% 2.18% 1.19% 3.23% 2.4%
2025/12/13 4.05% 5.16% 5.33% 3.48% 2.43% 2.56% 1.97% 2.96% 5.62% 1.22%
2025/12/14 4.31% 4.73% 5.8% 3.61% 3.06% 2.83% 2.26% 2.55% 4.25% 1.19%
2025/12/15 3.08% 3.17% 5.3% 3.67% 2.47% 2.63% 2.19% 2.72% 3.97% 2.21%
2025/12/16 3.13% 3.33% 5.83% 3.53% 2.77% 2.39% 1.76% 2.18% 2.15% 1.94%
2025/12/17 3.37% 2.74% 6.04% 4.31% 2.21% 2.25% 2.17% 1.6% 0.88% 2.06%
2025/12/18 3.43% 2.96% 5.35% 3.42% 2.78% 2.7% 1.97% 1.94% 0.65% 1.96%
2025/12/19 3.37% 2.72% 5.61% 4.6% 3.33% 2.21% 1.94% 2.17% 1.31% 2.38%
2025/12/20 4.16% 3.35% 5.95% 4.93% 3.48% 2.77% 2.28% 3.08% 1.43% 1.18%
2025/12/21 4.38% 4.02% 5.61% 4.82% 3.31% 2.72% 2.64% 2.95% 2.55% 0.82%
2025/12/22 3.93% 2.81% 5.41% 3.8% 3.43% 3.07% 2.37% 3.66% 2.13% 1.92%
2025/12/23 4.96% 2.08% 5.39% 3.79% 3.19% 2.75% 2.08% 3.19% 0.75% 2.83%
2025/12/24 5.73% 3.05% 5.18% 3.95% 3.33% 2.65% 1.95% 2.45% 1.69% 2.7%
2025/12/25 5.46% 4.81% 5.64% 4.84% 2.88% 1.99% 1.78% 3.63% 2.61% 0.79%
2025/12/26 4.51% 4.47% 5.51% 4.24% 2.78% 2.14% 2.03% 2.91% 3.24% 0.77%
2025/12/27 6.76% 4.03% 5.55% 3.84% 2.16% 2.43% 2.52% 2.83% 1.99% 0.78%
2025/12/28 5.64% 3.08% 5.52% 4.74% 3.17% 2.99% 3.18% 2.9% 3.73% 0.9%
2025/12/29 5.48% 5.01% 4.64% 4.93% 3.58% 2.24% 2.56% 2.79% 0.85% 2.18%
2025/12/30 6.16% 5.38% 4.67% 4.66% 2.54% 2.53% 2.27% 2.94% 1.2% 2.09%
2025/12/31 7.29% 6.82% 5.15% 3.93% 2.7% 2.7% 2.6% 2.24% 0.94% 0.72%
  • vistaprint.co.uk
  • linkedin.com
  • google.com
  • fiverr.com
  • semrush.com
  • design.com
  • wix.com
  • mailchimp.com
  • tiktok.com
  • constantcontact.com

Copyright © Adthena. All rights reserved.

In December 2025, Vistaprint’s PPC spend share fluctuated, peaking at 7.29% on the 31st. LinkedIn’s share rose steadily, ending at 6.82%. Google maintained a consistent presence, closing at 5.15%. Fiverr and SEMrush showed moderate activity, while TikTok and Constant Contact experienced significant volatility.

Market Exposure

Competitor Count for UK Services Marketing and Digital Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/12/01 823
2025/12/02 776
2025/12/03 785
2025/12/04 788
2025/12/05 768
2025/12/06 708
2025/12/07 702
2025/12/08 772
2025/12/09 818
2025/12/10 815
2025/12/11 798
2025/12/12 798
2025/12/13 739
2025/12/14 725
2025/12/15 832
2025/12/16 824
2025/12/17 829
2025/12/18 812
2025/12/19 817
2025/12/20 716
2025/12/21 733
2025/12/22 797
2025/12/23 801
2025/12/24 783
2025/12/25 752
2025/12/26 755
2025/12/27 710
2025/12/28 714
2025/12/29 747
2025/12/30 726
2025/12/31 702

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Advertisers fluctuated in December, peaking at 832 on the 15th. The month concluded with a dip to 702, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Services Marketing and Digital Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
vistaprint.co.uk 1.57%
trustpilot.com 0.89%
mailchimp.com 0.81%
facebook.com 0.74%
fiverr.com 0.61%
solopress.com -0.59%
instantprint.co.uk -0.73%
photobox.co.uk -0.78%
canva.com -1.3%
printed.com -1.39%

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Vistaprint.co.uk surged with a 1.57% click share increase, while printed.com dropped by 1.39%. Trustpilot.com and mailchimp.com also saw positive gains, contrasting with declines for canva.com and photobox.co.uk.

Campaign Efficiency

UK Services Marketing and Digital Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date vistaprint.co.uk fiverr.com linkedin.com design.com google.com bizay.co.uk bidnamic.com mailchimp.com canva.com tiktok.com
2025/12/01 8.92% 7.13% 0.8% 4.07% 3.71% 1.5% 1.01% 2.11% 0.56% 1.52%
2025/12/02 10.28% 8.39% 1.1% 3.84% 0.97% 1.82% 1.2% 2.19% 2.61% 1.49%
2025/12/03 7.79% 6.39% 1.13% 3.91% 1.01% 1.53% 0.78% 2.72% 1.3% 1.78%
2025/12/04 7.7% 6.66% 1.89% 3.7% 2.92% 1.84% 2.06% 2.36% 1.72% 1.06%
2025/12/05 6.58% 5.23% 2.3% 3.45% 4.24% 2.02% 1.29% 2.55% 2.49% 2.2%
2025/12/06 7.73% 7.24% 2.95% 4.8% 4.58% 2.33% 1.18% 2.31% 3.09% 1.87%
2025/12/07 7.39% 5.54% 3.2% 4.68% 4.44% 2.05% 2% 3% 2.09% 2.89%
2025/12/08 5.89% 7.54% 2.85% 3.84% 4.46% 1.48% 1.15% 2.97% 4.24% 2.22%
2025/12/09 6.13% 6.17% 2.99% 4.26% 4.57% 1.59% 1.29% 2.83% 4.43% 2.27%
2025/12/10 5.91% 7.63% 3.41% 3.58% 4.41% 1.85% 1.61% 1.24% 1.17% 2.25%
2025/12/11 6.17% 7.41% 2.14% 4.2% 4.27% 1.63% 1.29% 1.07% 3.4% 2.59%
2025/12/12 6.71% 6.56% 1.23% 4.12% 4.75% 1.74% 1.02% 0.89% 2.32% 2.31%
2025/12/13 7.11% 6.28% 4.64% 4.38% 4.6% 1.54% 1.33% 2.32% 2.4% 3.47%
2025/12/14 7.25% 6.32% 4.11% 4.65% 4.54% 1.86% 1.23% 2.01% 1.87% 3.16%
2025/12/15 5.64% 6.8% 2.92% 4.68% 4.41% 1.56% 1.37% 1.99% 2.09% 2.92%
2025/12/16 6.08% 6.85% 2.94% 3.99% 4.65% 1.59% 2.05% 1.67% 2.01% 1.6%
2025/12/17 5.84% 8% 2.76% 3.69% 4.74% 1.35% 2.01% 0.94% 2.41% 0.58%
2025/12/18 6.01% 6.08% 2.82% 4.43% 4.38% 1.89% 2.66% 1.57% 2.09% 0.38%
2025/12/19 6.36% 8.32% 3.07% 3.63% 4.76% 1.88% 1.79% 1.71% 1.16% 0.64%
2025/12/20 7.39% 8.2% 3.52% 4.48% 4.86% 2.55% 1.84% 2.43% 1.25% 1.4%
2025/12/21 7.32% 7.49% 3.6% 4.4% 4.47% 2.21% 2.03% 2.4% 1.5% 2.19%
2025/12/22 6.83% 6.41% 2.87% 4.98% 4.37% 1.8% 1.67% 2.88% 0.44% 1.54%
2025/12/23 7.81% 7.29% 2.09% 4.73% 4.31% 1.3% 2.48% 2.57% 1.34% 0.52%
2025/12/24 8.81% 7.13% 3.14% 4.43% 4.22% 1.41% 2.19% 1.85% 1.27% 1.17%
2025/12/25 8.67% 8.53% 4.4% 3.24% 4.91% 1.15% 2.08% 2.63% 0.76% 2.05%
2025/12/26 7.24% 7.7% 4.43% 3.3% 4.65% 1.21% 2.92% 1.89% 1.86% 2.63%
2025/12/27 9.39% 7.21% 3.32% 4.03% 4.59% 1.43% 2.38% 2.28% 1.52% 1.52%
2025/12/28 8.31% 7.52% 3.04% 4.93% 4.57% 2.01% 1.95% 2.34% 1.34% 2.73%
2025/12/29 8.17% 8.32% 4.9% 3.65% 3.7% 2.34% 2.52% 2.47% 0.48% 0.97%
2025/12/30 8.46% 8.42% 4.79% 4.3% 3.58% 1.73% 2.21% 2.43% 0.82% 0.82%
2025/12/31 9.88% 7.07% 5.27% 4.32% 3.92% 2.57% 2.12% 1.79% 0.95% 0.94%
  • vistaprint.co.uk
  • fiverr.com
  • linkedin.com
  • design.com
  • google.com
  • bizay.co.uk
  • bidnamic.com
  • mailchimp.com
  • canva.com
  • tiktok.com

Copyright © Adthena. All rights reserved.

Vistaprint.co.uk’s impression share fluctuated, peaking at 10.28% early December, ending at 9.88%. Fiverr.com saw a steady rise, closing at 7.07%. LinkedIn.com climbed, finishing at 5.27%. Design.com remained stable, ending at 4.32%. Google.com peaked mid-month, closing at 3.92%. Bizay.co.uk’s share varied, ending at 2.57%. Bidnamic.com showed growth, closing at 2.12%. Mailchimp.com fluctuated, ending at 1.79%. Canva.com saw a decline, finishing at 0.95%. TikTok.com experienced volatility, closing at 0.94%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services Marketing and Digital Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Services Marketing and Digital Services - Last month
  1. 1
    9000 Emails a month, Free | Don't Let Them Overcharge You https://www.brevo.com

    Stop Overpaying for Email and Get the Best Value in Email Delivery & Email Marketing Tools

  2. 2
    Fiverr Works for You | Freelancers Do It Better https://www.fiverr.com

    Explore Fiverr for skilled UK-based freelancers. Boost your project with local expertise. On Fiverr, you’ll find hand-selected freelance talent that are experts in innovation.

  3. 3
    Google Ads https://business.google.com

    Get noticed with Google Ads — Find relevant keywords and pay only for results, like clicks to your website. Sign up now. Whether it's more sales, traffic or brand awareness, Google Ads can help reach your goals. Set Your Own Budget.

  4. 4
    Google Shopping Ads Management - Maximise Your Online Sales https://www.venturestream.co.uk › google_shopping

    We Deliver Bespoke Google Shopping Strategies That Work To Grow Your Business. Drive Performance, Increase Brand Exposure and Maximise Sales. Local, National & Global. Award Winning Team. E-commerce Experts.

  5. 5
    VistaPrint - Official Site https://www.vistaprint.co.uk

    Everything for Christmas — Get ready for priceless reactions when you create custom Christmas gifts and cards. Free delivery on...

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In the competitive world of PPC, Brevo stands out by emphasizing cost-effectiveness in email marketing, while Fiverr highlights the power of local freelance talent. Google Ads focuses on results-driven advertising, Venture Stream offers bespoke strategies for Google Shopping, and VistaPrint captures the festive spirit with custom Christmas gifts.

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