UK Services Marketing and Digital Services - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Marketing and Digital Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Marketing and Digital Services – UK

Google AI Overview visibility for Services Marketing and Digital Services UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 30.2282604082
69.7717395918
30%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 20
80
20%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 6%
Navigational 6%
Seasonal 0%
Local 0%
Problem Solving 11%

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Market Exposure

Share of Clicks for top 10 UK Services Marketing and Digital Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
vistaprint.co.uk 18.42
fiverr.com 13.93
google.com 11.78
bizay.co.uk 3.3
design.com 2.89
solopress.com 2.51
facebook.com 2.28
instantprint.co.uk 2.21
pixartprinting.co.uk 2.04
mailchimp.com 1.93
others 38.71
  • vistaprint.co.uk - 18.42%
  • fiverr.com - 13.93%
  • google.com - 11.78%
  • bizay.co.uk - 3.3%
  • design.com - 2.89%
  • solopress.com - 2.51%
  • facebook.com - 2.28%
  • instantprint.co.uk - 2.21%
  • pixartprinting.co.uk - 2.04%
  • mailchimp.com - 1.93%
  • others - 38.71%

Copyright © Adthena. All rights reserved.

In the PPC landscape, Vistaprint.co.uk leads with 18.42% click share, followed by Fiverr.com at 13.93%. Google.com holds 11.78%, while ‘others’ dominate with 38.71%.

Market Exposure

Share of Spend for the top 10 UK Services Marketing and Digital Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date google.com vistaprint.co.uk shopify.com bizay.co.uk fiverr.com solopress.com wix.com facebook.com tiktok.com linkedin.com
2026/05/01 12.23% 6.2% 0.94% 1.78% 5.2% 3.89% 1.2% 3.7% 0.78% 5.15%
2026/05/02 10.18% 5.48% 0.89% 1.82% 4.93% 2.86% 1.22% 2.85% 0.82% 6.9%
2026/05/03 12.12% 5.53% 1.58% 1.61% 5.61% 2.75% 1.06% 3.02% 1.31% 6.07%
2026/05/04 11.81% 4.22% 1.27% 0.78% 4.89% 2.61% 1.06% 2.74% 2.57% 6.59%
2026/05/05 11.45% 4.09% 1.92% 1.3% 4.67% 2.2% 1.13% 2.76% 1.27% 5.24%
2026/05/06 9.38% 4.12% 2.16% 1.73% 5.35% 2.85% 2.07% 2.97% 1.14% 7.34%
2026/05/07 10.72% 5.43% 1.57% 1.51% 4.68% 2.8% 2.46% 2.83% 0.9% 5.96%
2026/05/08 10.26% 5.04% 1.52% 1.85% 4.41% 2.77% 2.12% 2.86% 2.36% 6.4%
2026/05/09 10.87% 4.69% 2.78% 2.09% 5.85% 2.47% 1.57% 2.55% 2.37% 11.08%
2026/05/10 11.57% 3.78% 2.14% 2.04% 5.79% 2.15% 2.74% 2.04% 1.89% 8.26%
2026/05/11 10.36% 6.25% 1.69% 2.34% 3.79% 2.97% 1.77% 2.55% 1.41% 5.1%
2026/05/12 10.68% 7.82% 1.57% 3.03% 3.2% 2.75% 2.74% 2.17% 1.31% 3.3%
2026/05/13 11.62% 8.11% 1.38% 3.08% 4.14% 2.16% 3.11% 2.14% 1.25% 2.12%
2026/05/14 11.22% 6.82% 1.27% 2.61% 3.83% 2.78% 3.05% 2.51% 2.14% 2.58%
2026/05/15 10.16% 5% 1.51% 1.83% 4.41% 2.75% 2.1% 2.83% 2.34% 6.37%
2026/05/16 10.82% 10.83% 2.54% 4.17% 3.29% 3.76% 3.63% 2.68% 3.62% 2%
2026/05/17 10.74% 9.66% 2.57% 4.4% 3.59% 3.19% 3.96% 2.68% 3.1% 3.74%
2026/05/18 11.22% 7.97% 2.61% 4.67% 2.94% 2.44% 3.73% 2.68% 2.7% 3.23%
2026/05/19 11.53% 8.8% 2.41% 4.98% 3.03% 3.35% 3.09% 1.94% 2.1% 4.12%
2026/05/20 11.53% 7.77% 2.08% 5.98% 2.91% 3.09% 3.09% 2.28% 1% 4.39%
2026/05/21 11.14% 6.28% 2.05% 4.21% 3.04% 2.67% 3.49% 2.56% 3.56% 2.71%
2026/05/22 11% 6.4% 2.12% 4.04% 3.26% 2.78% 3.51% 2.53% 1.73% 1.44%
2026/05/23 11.55% 7.65% 2.29% 4.63% 3.53% 2.19% 3.87% 2.94% 2.97% 1.02%
2026/05/24 12.43% 7.93% 2.07% 5.16% 3.59% 1.48% 4.41% 3% 1.38% 1.02%
2026/05/25 11.37% 6.77% 2.99% 2.81% 4.01% 1.22% 3.6% 2.63% 0.95% 1.06%
2026/05/26 10.73% 5.92% 3.63% 2.49% 4.01% 2.15% 3.51% 2.37% 2.7% 0.79%
2026/05/27 10.01% 7.19% 4.08% 3.05% 3.62% 2.84% 2.21% 2.05% 3.71% 1.13%
2026/05/28 10.66% 7.83% 4.11% 4.17% 3.81% 3.21% 3.35% 2.24% 1.71% 0.89%
2026/05/29 10.9% 8.34% 4.01% 3.63% 4.02% 3.7% 3.22% 2.26% 0.92% 0.86%
2026/05/30 11.51% 7.57% 3.92% 4.07% 3.79% 3.71% 3.61% 2.57% 3.48% 0.75%
2026/05/31 10.82% 8.71% 4.65% 4.09% 3.95% 3.64% 3.14% 2.63% 1.24% 0.81%
  • google.com
  • vistaprint.co.uk
  • shopify.com
  • bizay.co.uk
  • fiverr.com
  • solopress.com
  • wix.com
  • facebook.com
  • tiktok.com
  • linkedin.com

Copyright © Adthena. All rights reserved.

In May 2026, Google.com maintained a steady PPC spend share, peaking at 12.43% on May 24. Vistaprint.co.uk saw fluctuations, ending at 8.71%. Shopify.com gradually increased, closing at 4.65%. Bizay.co.uk rose to 5.98% mid-month, finishing at 4.09%. Fiverr.com experienced ups and downs, ending at 3.95%. Solopress.com showed a late surge, closing at 3.64%. Wix.com had a mid-month peak, ending at 3.14%. Facebook.com remained stable, finishing at 2.63%. TikTok.com fluctuated, ending at 1.24%. LinkedIn.com started strong but declined, closing at 0.81%.

Market Exposure

Competitor Count for UK Services Marketing and Digital Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 621
2026/05/02 571
2026/05/03 594
2026/05/04 654
2026/05/05 656
2026/05/06 645
2026/05/07 645
2026/05/08 665
2026/05/09 567
2026/05/10 571
2026/05/11 764
2026/05/12 804
2026/05/13 765
2026/05/14 763
2026/05/15 665
2026/05/16 710
2026/05/17 722
2026/05/18 778
2026/05/19 735
2026/05/20 755
2026/05/21 793
2026/05/22 793
2026/05/23 715
2026/05/24 720
2026/05/25 810
2026/05/26 796
2026/05/27 798
2026/05/28 770
2026/05/29 754
2026/05/30 745
2026/05/31 756

Copyright © Adthena. All rights reserved.

May began with 621 advertisers, fluctuating throughout the month, peaking at 810 on May 25. The month concluded with 756 advertisers, indicating a dynamic advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Services Marketing and Digital Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
bizay.co.uk 1.65%
vistaprint.co.uk 1.31%
photobox.co.uk 0.95%
shopify.com 0.77%
pixartprinting.co.uk 0.72%
weprintinlondon.co.uk -0.36%
trustpilot.com -0.48%
linkedin.com -0.93%
fiverr.com -2.69%
mailchimp.com -2.97%

Copyright © Adthena. All rights reserved.

In the past month, bizay.co.uk surged with a 1.65% click share increase, while mailchimp.com faced a 2.97% decline.

Campaign Efficiency

UK Services Marketing and Digital Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date vistaprint.co.uk fiverr.com shopify.com bizay.co.uk google.com solopress.com design.com printed.com pixartprinting.co.uk linkedin.com
2026/05/01 10.71% 9.55% 1.5% 2.39% 6.61% 4.08% 2.62% 2.16% 2.01% 3.41%
2026/05/02 10.84% 7.76% 1.49% 2.76% 6.14% 3.04% 2.32% 4.54% 0.83% 4.83%
2026/05/03 10.08% 8.49% 2.27% 2.23% 6.15% 2.9% 2.78% 2.52% 0.59% 4.8%
2026/05/04 9.67% 8.33% 2.15% 1.27% 6.72% 3.24% 2.11% 2.36% 0.77% 4.33%
2026/05/05 7.8% 7.15% 2.77% 1.61% 6.1% 2.83% 3.43% 1.91% 1.66% 3.22%
2026/05/06 7.79% 9.14% 2.66% 2.31% 5.22% 3.27% 2.69% 1.58% 1.7% 4.3%
2026/05/07 8.78% 8.07% 2.26% 1.83% 5.6% 2.99% 2.25% 1.84% 2.07% 3.54%
2026/05/08 8.94% 7.21% 1.85% 2.71% 5.32% 3.03% 2.93% 1.24% 2.69% 3.73%
2026/05/09 8.39% 9.1% 3.57% 3.24% 6.12% 2.85% 3.63% 2.15% 1.45% 7.99%
2026/05/10 6.81% 8.73% 2.84% 2.59% 6.23% 2.39% 3.77% 2.07% 1.24% 6.03%
2026/05/11 9.97% 6.53% 2.54% 3.19% 5.08% 3.44% 2.92% 1.3% 2.12% 3.01%
2026/05/12 12.03% 5.34% 2.35% 4.29% 5.06% 3.45% 2.69% 1.84% 2.83% 1.9%
2026/05/13 12.26% 6.7% 1.8% 4.4% 5.96% 2.4% 3.12% 1.85% 3.48% 1.28%
2026/05/14 11.27% 6.51% 1.78% 3.77% 5.42% 3.48% 3.9% 1.57% 3.31% 1.7%
2026/05/15 8.93% 7.22% 1.84% 2.71% 5.31% 3.03% 2.92% 1.24% 2.69% 3.74%
2026/05/16 15.11% 5.13% 2.94% 5.52% 4.99% 4.59% 2.87% 2.82% 2.42% 1.31%
2026/05/17 13.73% 5.57% 2.93% 5.83% 4.92% 4.05% 3.04% 2.75% 2.15% 2.13%
2026/05/18 12.2% 4.55% 3.26% 6.3% 5.49% 2.97% 2.84% 2.06% 3.28% 2.2%
2026/05/19 13.52% 4.62% 3.19% 6.74% 5.57% 4.14% 2.52% 2.07% 4.77% 2.62%
2026/05/20 11.86% 4.39% 2.61% 7.94% 5.41% 3.64% 2.88% 1.97% 4.57% 2.81%
2026/05/21 10.46% 5.37% 2.73% 6.29% 5.17% 3.26% 2.95% 1.21% 3.95% 1.67%
2026/05/22 9.46% 5.49% 2.89% 5.49% 5.16% 3.27% 2.66% 2.15% 4.02% 0.97%
2026/05/23 11.63% 5.57% 2.9% 6.6% 5.64% 2.67% 3.76% 3.06% 2.63% 0.65%
2026/05/24 12% 5.86% 2.85% 6.8% 5.6% 1.61% 3.23% 2.83% 2.9% 0.47%
2026/05/25 10.92% 6.65% 3.59% 3.78% 5.64% 1.61% 3.36% 2.73% 2.45% 0.6%
2026/05/26 9.68% 6.67% 4.37% 3.69% 5.06% 3.07% 3.29% 2.5% 2.49% 0.47%
2026/05/27 11.42% 5.92% 4.91% 4.25% 4.71% 3.55% 2.8% 2.46% 2.91% 0.79%
2026/05/28 11.76% 5.95% 4.88% 5.71% 5.08% 4% 3.27% 2.24% 2.99% 0.53%
2026/05/29 12.21% 6.79% 4.93% 4.57% 5.03% 4.45% 3.49% 2.3% 3.48% 0.44%
2026/05/30 11.38% 6.43% 5.33% 5.65% 5.41% 4.82% 3.39% 2.35% 1.83% 0.41%
2026/05/31 12.43% 5.85% 5.37% 5.14% 4.83% 4.26% 3.1% 2.53% 1.9% 0.34%
  • vistaprint.co.uk
  • fiverr.com
  • shopify.com
  • bizay.co.uk
  • google.com
  • solopress.com
  • design.com
  • printed.com
  • pixartprinting.co.uk
  • linkedin.com

Copyright © Adthena. All rights reserved.

In May 2026, Vistaprint.co.uk’s impression share fluctuated, peaking at 15.11% on the 16th. Fiverr.com saw a decline, ending at 5.85%. Shopify.com steadily rose, finishing at 5.37%. Bizay.co.uk’s share increased, reaching 7.94% on the 20th. Google.com remained stable, closing at 4.83%. Solopress.com and Design.com showed moderate growth, while Printed.com and Pixartprinting.co.uk had minor fluctuations. LinkedIn.com experienced a significant drop, ending at 0.34%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services Marketing and Digital Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Services Marketing and Digital Services - Last month
  1. 1
    Create a Logo for Your Company https://www.fiverr.com

    Talented Logo Designers — The Best Business Logo Designers Are Here. Make The Perfect Logo, Under Budget! Professional...

  2. 2
    Google Ads login https://business.google.com

    Open a Google Ads account — Let Google Ads use smart technology to find customers who are ready to purchase. Access...

  3. 3
    Email, SMS, Forms, Apps + More | AI-Powered Email, SMS, Service http://www.klaviyo.com

    Finally, one AI-first platform combining marketing, service, and analytics. Outgrowing basic tools...

  4. 4
    Digital Business Card | Business Cards And Account https://www.revolut.com › business

    Issue company cards to your local and global teams with Revolut Business. T&Cs apply.

  5. 5
    VistaPrint® Official Site | Business Cards, Print & More https://www.vistaprint.co.uk

    Discover a wide range of designs for flyers, business cards, postcards, leaflets & more. VistaPrint helps entrepreneurs create expertly-designed, custom marketing. Custom Printing. Get design help.

Copyright © Adthena. All rights reserved.

In the competitive world of Google PPC, Fiverr shines with its promise of budget-friendly, professional logo design. Google Ads entices with smart technology to capture ready-to-buy customers. Klaviyo offers an AI-first platform for comprehensive marketing solutions. Revolut simplifies global business card issuance, while VistaPrint empowers entrepreneurs with custom marketing designs.

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