UK Services Marketing and Digital Services - PPC Market Share Analysis October 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Marketing and Digital Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Marketing and Digital Services – UK

Google AI Overview visibility for Services Marketing and Digital Services UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 55.9259956049
44.0740043951
55%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 10
90
10%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 7%
Navigational 22%
Seasonal 1%
Local 0%
Problem Solving 9%

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Market Exposure

Share of Clicks for top 10 UK Services Marketing and Digital Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
vistaprint.co.uk 15.88
fiverr.com 15.82
google.com 11.95
mailchimp.com 6.22
photobox.co.uk 3.56
bizay.co.uk 2.62
instantprint.co.uk 2.5
design.com 2.06
tiktok.com 1.91
facebook.com 1.87
others 35.61
  • vistaprint.co.uk - 15.88%
  • fiverr.com - 15.82%
  • google.com - 11.95%
  • mailchimp.com - 6.22%
  • photobox.co.uk - 3.56%
  • bizay.co.uk - 2.62%
  • instantprint.co.uk - 2.5%
  • design.com - 2.06%
  • tiktok.com - 1.91%
  • facebook.com - 1.87%
  • others - 35.61%

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In the PPC landscape, ‘others’ dominate with 35.61% click share. Vistaprint.co.uk and Fiverr.com closely follow, capturing 15.88% and 15.82% respectively. Google.com holds 11.95%, while Mailchimp.com secures 6.22%.

Market Exposure

Share of Spend for the top 10 UK Services Marketing and Digital Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date google.com tiktok.com semrush.com fiverr.com activecampaign.com linkedin.com mailchimp.com vistaprint.co.uk brevo.com amazon.com
2026/10/01 7.46% 6.68% 3.12% 4.65% 2.49% 2.08% 5.85% 5.25% 3.13% 2.61%
2026/10/02 8.43% 6.84% 3.05% 4.52% 0.79% 4.18% 4.9% 5.68% 3.02% 2.75%
2026/10/03 9.97% 5.81% 2.8% 3.17% 4.33% 3.34% 4.36% 5.41% 2.82% 1.94%
2026/10/04 10.5% 7.3% 2.78% 3.67% 2.19% 3.65% 5.4% 4.73% 2.86% 2.41%
2026/10/05 10.57% 6.8% 3.04% 4.04% 2.15% 2.97% 3.77% 5.72% 2.96% 2.95%
2026/10/06 10.31% 9.32% 2.96% 3.61% 3.54% 1.47% 3.69% 6.19% 2.38% 2.4%
2026/10/07 10.03% 10.26% 3.74% 4.42% 1.63% 1% 4.21% 5.03% 1.71% 2.34%
2026/10/08 11.29% 10.12% 2.92% 3.71% 0.91% 1.47% 3.35% 4.65% 2.45% 2.69%
2026/10/09 14.14% 6.8% 2.54% 3.24% 0.68% 1.35% 5.29% 4.89% 3.23% 3.77%
2026/10/10 14.29% 7.98% 2.87% 2.32% 2.11% 1.39% 3.98% 4.9% 5.17% 3.17%
2026/10/11 13.5% 6.59% 3.21% 2.82% 1.82% 2.16% 3.73% 6.52% 3.33% 3.64%
2026/10/12 12.08% 7.34% 1.83% 2.2% 2.82% 0.55% 5.95% 4.24% 4.58% 3.05%
2026/10/13 10.92% 6.54% 2.61% 3.11% 2.06% 1.32% 5.26% 4.18% 3.44% 3.65%
2026/10/14 9.57% 4.37% 1.94% 2.95% 2.35% 2.48% 6.17% 3.36% 1.77% 2.88%
2026/10/15 13.39% 4.43% 2.21% 3.84% 1.79% 3.51% 6.42% 4.09% 1.6% 2.33%
2026/10/16 14.6% 9.37% 1.72% 3.93% 2.05% 2.33% 5.37% 4.59% 1.76% 1.74%
2026/10/17 11.81% 9.21% 2.75% 4.58% 0.92% 4.24% 6.4% 4.61% 2.11% 2.41%
2026/10/18 13.14% 4.37% 3.22% 4.54% 2.3% 2.25% 7.63% 4.74% 1.91% 1.75%
2026/10/19 12.61% 5.25% 3.16% 4.64% 1.8% 2.18% 7.48% 3.86% 1.46% 1.86%
2026/10/20 10.61% 5.6% 3.49% 6.12% 2.23% 1.38% 7.78% 3.32% 1.32% 2.01%
2026/10/21 10.06% 12.05% 2.71% 5.58% 2.72% 2.76% 8.37% 3.42% 1.36% 4.03%
2026/10/22 9.25% 8.77% 3.59% 4.29% 2.78% 1.29% 7.52% 4.02% 2.93% 1.59%
2026/10/23 10.72% 6.89% 2.48% 4.09% 2.62% 1.72% 5.07% 2.71% 2.28% 1.73%
2026/10/24 9.71% 6.44% 3.88% 3.04% 2.65% 2.48% 5.36% 2.7% 1.48% 1.15%
2026/10/25 9.97% 6.53% 5.1% 4.63% 1.75% 2.03% 4.66% 2.94% 1.2% 1.28%
2026/10/26 9.05% 6.96% 3.7% 3.14% 1.46% 0.95% 4.49% 2.35% 0.84% 1.37%
2026/10/27 8.37% 6% 4.4% 3.52% 1.13% 2.51% 3.84% 2.31% 1.52% 1.56%
2026/10/28 7.21% 5.96% 4.55% 3.09% 1.49% 0.74% 4.77% 2.37% 1.14% 1.79%
2026/10/29 9.02% 5.54% 3.95% 3.12% 2.65% 1.33% 4.69% 2.33% 0.55% 0.95%
2026/10/30 13.24% 9.26% 4.26% 3.27% 2.59% 1.39% 4.25% 2.42% 0.97% 0.9%
2026/10/31 11.68% 7.24% 4.2% 3.4% 3.36% 3.1% 2.92% 2.91% 2.46% 0.99%
  • google.com
  • tiktok.com
  • semrush.com
  • fiverr.com
  • activecampaign.com
  • linkedin.com
  • mailchimp.com
  • vistaprint.co.uk
  • brevo.com
  • amazon.com

Copyright © Adthena. All rights reserved.

In October 2026, Google.com led PPC spend, peaking mid-month. TikTok.com fluctuated, with notable spikes. Semrush.com and Fiverr.com showed steady growth. Mailchimp.com surged late month, while Vistaprint.co.uk declined. Amazon.com remained stable.

Market Exposure

Competitor Count for UK Services Marketing and Digital Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/10/01 566
2026/10/02 564
2026/10/03 523
2026/10/04 528
2026/10/05 544
2026/10/06 546
2026/10/07 526
2026/10/08 535
2026/10/09 536
2026/10/10 498
2026/10/11 507
2026/10/12 501
2026/10/13 505
2026/10/14 540
2026/10/15 503
2026/10/16 497
2026/10/17 502
2026/10/18 489
2026/10/19 506
2026/10/20 527
2026/10/21 526
2026/10/22 521
2026/10/23 525
2026/10/24 572
2026/10/25 567
2026/10/26 621
2026/10/27 649
2026/10/28 623
2026/10/29 599
2026/10/30 622
2026/10/31 569

Copyright © Adthena. All rights reserved.

October saw fluctuating advertiser numbers, starting at 566 and dipping mid-month to 489. A late surge peaked at 649, concluding at 569.

Campaign Efficiency

Market Loss & Market Gains for UK Services Marketing and Digital Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
fiverr.com 2.24%
semrush.com 1.07%
instantprint.co.uk 0.66%
clickboost.co.uk 0.55%
bizay.co.uk 0.46%
heavyweightdigital.co.uk -0.73%
solopress.com -0.79%
google.com -0.93%
photobox.co.uk -1.92%
vistaprint.co.uk -3.41%

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Fiverr.com surged with a 2.24% click share increase, while Vistaprint.co.uk faced a significant drop of 3.41%.

Campaign Efficiency

UK Services Marketing and Digital Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date vistaprint.co.uk google.com fiverr.com semrush.com tiktok.com bizay.co.uk printed.com mailchimp.com solopress.com photobox.co.uk
2026/10/01 9.21% 4% 7.81% 2.74% 3.55% 5.72% 1.87% 1.67% 2.72% 3.34%
2026/10/02 9.6% 4.16% 7.03% 1.73% 4.56% 5.58% 1.79% 2.23% 3.81% 4.38%
2026/10/03 11.08% 5.55% 4.7% 2.01% 5.49% 4.95% 1.9% 2.66% 3.86% 3.93%
2026/10/04 8.82% 5.74% 5.91% 1.96% 6.2% 4.18% 2.23% 3.13% 3.66% 5.57%
2026/10/05 9.41% 5.42% 7.17% 1.82% 4.98% 3.94% 1.9% 1.93% 4.98% 5.52%
2026/10/06 12.36% 5.49% 5.89% 2.04% 6.76% 3.33% 1.85% 2.8% 3.68% 4.61%
2026/10/07 9.7% 5.28% 5.61% 2.63% 6.68% 3.94% 1.74% 2.24% 2.71% 4.05%
2026/10/08 9.66% 6.19% 6.29% 2.13% 6.16% 3.75% 1.98% 1.54% 1.84% 3.27%
2026/10/09 9.57% 8.32% 5.98% 1.87% 4.18% 3.95% 2.33% 2.85% 2.93% 4.47%
2026/10/10 9.48% 7.97% 4.72% 2.28% 4.86% 2.48% 3.1% 1.96% 3.36% 5.62%
2026/10/11 12.05% 7.09% 5.63% 2.26% 3.73% 2.93% 3.26% 1.94% 3.8% 5.07%
2026/10/12 9.09% 6.7% 4.23% 1.33% 3.64% 3.13% 2.67% 2.68% 3.47% 4.12%
2026/10/13 8.91% 5.85% 5.59% 1.84% 4.27% 2.08% 2.23% 2.52% 2.97% 4.04%
2026/10/14 7.24% 4.92% 4.41% 1.6% 3.07% 2.69% 2.45% 3.59% 2.91% 2.45%
2026/10/15 8.93% 6.73% 6.52% 1.45% 2.43% 2.74% 1.78% 2.78% 2.69% 3.35%
2026/10/16 9.33% 7.56% 5.15% 1.34% 4.56% 3.02% 1.51% 2.23% 2.23% 2.82%
2026/10/17 9.34% 6.2% 5.72% 2.74% 4.79% 3.7% 2.8% 2.5% 0.86% 2.29%
2026/10/18 10.5% 6.88% 7.34% 3.24% 3.5% 3.97% 1.75% 2.99% 1.45% 1.72%
2026/10/19 8.96% 6.15% 7.55% 3.09% 3.35% 4.01% 2.24% 3.13% 1.65% 1.95%
2026/10/20 7.72% 5.93% 7.32% 3.05% 3.25% 3.89% 1.45% 3.87% 2.28% 1.54%
2026/10/21 8.28% 5.21% 8.21% 2.33% 5.99% 3.99% 1.41% 3.15% 2.53% 2.72%
2026/10/22 9.36% 5.12% 6.3% 3.48% 4.24% 4.69% 2.03% 2.81% 2.99% 3.71%
2026/10/23 6.58% 5.14% 7.86% 2.31% 4% 4.13% 2.32% 3.04% 2.21% 3.26%
2026/10/24 5.62% 4.26% 5.04% 3% 4.63% 4.04% 1.98% 2.95% 0.76% 2.13%
2026/10/25 5.82% 5.71% 7.05% 4.67% 4.09% 3.34% 2.35% 2.77% 0.96% 2.14%
2026/10/26 5.32% 4.46% 5.27% 2.95% 4.66% 2.65% 1.81% 2.65% 1.88% 2.01%
2026/10/27 5.51% 4.75% 6.32% 3.9% 3.95% 2.95% 1.6% 2.15% 1.46% 2.23%
2026/10/28 5.58% 3.85% 6.19% 4.63% 3.97% 2.91% 1.75% 2.59% 1.75% 1.83%
2026/10/29 6.37% 5.41% 5.15% 3.92% 3.93% 3.4% 1.56% 2.73% 1.89% 2.67%
2026/10/30 5.96% 7.17% 6.33% 4.1% 5.12% 3.28% 2.94% 2.31% 1.51% 1.32%
2026/10/31 7.41% 6.73% 5.65% 3.85% 3.8% 3% 2.36% 2.28% 2.03% 1.12%
  • vistaprint.co.uk
  • google.com
  • fiverr.com
  • semrush.com
  • tiktok.com
  • bizay.co.uk
  • printed.com
  • mailchimp.com
  • solopress.com
  • photobox.co.uk

Copyright © Adthena. All rights reserved.

In October 2026, Vistaprint.co.uk’s impression share fluctuated, peaking at 12.36% on the 6th, then declining to 5.32% by the 26th. Google.com saw a rise, reaching 8.32% on the 9th, before stabilizing around 6.73% at month’s end. Fiverr.com maintained a steady presence, while Semrush.com and Tiktok.com experienced moderate fluctuations. Bizay.co.uk and Printed.com showed minor variations, with Mailchimp.com and Solopress.com displaying consistent trends. Photobox.co.uk’s share decreased, ending at 1.12%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services Marketing and Digital Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Services Marketing and Digital Services - Last month
  1. 1
    Fiverr https://www.fiverr.com

    Freelance Services Marketplace — Fiverr Freelance services marketplace, Find top global talent.

  2. 2
    Try Freelancer® Instead - World's Largest Freelance Site https://www.freelancer.com

    Better workers. Better work. Compare, see portfolios, read reviews before hiring.

  3. 3
    Custom Postcard Printing | Next Day Delivery Available https://www.printed.com

    No minimum order required! Print postcards your way - upload your design now. If you want multiple designs, save on cost & print them in one go with version printing. High quality prints.

  4. 4
    Digital Business Card - Business Cards For Your Team https://www.revolut.com › business

    Issue company cards to your local and global teams with Revolut Business. T&Cs apply.

  5. 5
    VistaPrint® Official Site - Business Cards, Print & More https://www.vistaprint.co.uk

    VistaPrint is the design and marketing partner to small businesses across the UK. VistaPrint helps entrepreneurs create expertly-designed, custom marketing. Custom Printing. Eye-catching designs.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Fiverr and Freelancer.com dominate with their focus on global talent and quality assurance. Printed.com and VistaPrint captivate with customizable printing solutions, while Revolut offers innovative digital business cards, emphasizing team efficiency.

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