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UK Services Marketing and Digital Services - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Marketing and Digital Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Services Marketing and Digital Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
vistaprint.co.uk 21.79
fiverr.com 11.58
mailchimp.com 5.76
bizay.co.uk 3.41
google.com 2.43
design.com 2.28
adobe.com 2.03
instantprint.co.uk 1.93
photobox.co.uk 1.9
printed.com 1.78
others 45.11

Copyright © Adthena. All rights reserved.

In the PPC landscape, Vistaprint.co.uk leads with 21.79% click share, followed by Fiverr.com at 11.58%. ‘Others’ dominate with 45.11%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Services Marketing and Digital Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date vistaprint.co.uk clutch.co wix.com semrush.com fiverr.com bizay.co.uk google.com linkedin.com mailchimp.com tiktok.com
2025/05/01 6.79% 2.73% 2.75% 2.23% 2.53% 2.77% 3.33% 2.2% 3.67% 1.2%
2025/05/02 7.34% 2.22% 2.59% 2% 2.92% 3.38% 2.95% 2.09% 3.76% 1.34%
2025/05/03 9.87% 2.93% 2.37% 2.98% 2.05% 3.93% 2.49% 1.97% 2.45% 1.99%
2025/05/04 14.3% 1.75% 2.76% 2.39% 1.65% 3.52% 2.25% 2.29% 2.21% 2.26%
2025/05/05 6.94% 2.32% 2.7% 2.25% 1.72% 3.36% 1.77% 2.51% 2.86% 1.42%
2025/05/06 7.2% 2.14% 3.82% 1.28% 2.16% 2.87% 2.46% 2.47% 2.05% 1.12%
2025/05/07 6.72% 1.28% 2.53% 1.42% 1.58% 2.82% 2.27% 1.75% 1.97% 1.12%
2025/05/08 6.37% 1.64% 2.96% 1.65% 1.4% 2.75% 2.11% 2.18% 1.85% 1.3%
2025/05/09 7.69% 1.67% 3.09% 0.79% 1.84% 2.9% 2.62% 1.74% 2.36% 1.71%
2025/05/10 16.77% 1.9% 3.35% 1.16% 1.34% 3.17% 1.56% 1.7% 2.37% 1.51%
2025/05/11 14.19% 1.57% 3.31% 0.38% 1.68% 3.95% 1.97% 2.15% 2.17% 1.74%
2025/05/12 8.77% 1.11% 2.34% 0.78% 2.68% 3.91% 2.09% 1.76% 2% 3.06%
2025/05/13 6.64% 1.69% 2.48% 2.05% 1.55% 2.85% 2.25% 1.78% 1.63% 1.42%
2025/05/14 8.51% 1.69% 2.54% 0.96% 2.17% 3.6% 2.02% 1.73% 1.6% 1.88%
2025/05/15 6.22% 2.21% 2.08% 2.95% 1.93% 3.13% 2.15% 2% 2.06% 2.26%
2025/05/16 5.48% 3.06% 2.81% 2.52% 3.05% 2.18% 2.01% 1.97% 1.67% 1.94%
2025/05/17 9.13% 2.61% 2.44% 1.78% 3.16% 3.58% 2.16% 2.12% 2.26% 2.68%
2025/05/18 7.96% 3.93% 2.84% 2.48% 2.56% 2.35% 1.87% 2.5% 2.02% 2.8%
2025/05/19 5.56% 4.09% 2.73% 2.26% 2.66% 2.36% 1.63% 1.82% 1.66% 2.63%
2025/05/20 5.23% 3.34% 2.37% 2.24% 2.99% 2.09% 2.03% 1.88% 1.88% 2.61%
2025/05/21 6.44% 2.54% 3.16% 1.86% 1.9% 1.79% 1.86% 2.02% 1.93% 2.87%
2025/05/22 6.72% 3.36% 3.39% 2.21% 2.69% 2.08% 2.13% 1.92% 2.36% 2.51%
2025/05/23 5.14% 3.97% 2.28% 2.19% 2.73% 1.65% 2.06% 2.34% 1.94% 1.93%
2025/05/24 8.34% 4.54% 2.59% 2.04% 2.57% 2.47% 1.06% 1.97% 1.23% 6.08%
2025/05/25 8.31% 5.19% 2.6% 1.57% 2.49% 2.86% 0.6% 2.21% 0.62% 3.74%
2025/05/26 8.65% 3.43% 2.09% 1.9% 2.13% 2.73% 0.34% 2.1% 0.68% 3.58%
2025/05/27 6.04% 2.87% 2.26% 2.15% 2.38% 1.55% 0.7% 2.4% 1.62% 3.53%
2025/05/28 5.17% 4.57% 2.74% 2.26% 1.88% 1.78% 1.61% 2.85% 2.33% 2.46%
2025/05/29 7% 3.4% 2.89% 2.54% 2.8% 1.7% 2.15% 2.39% 2.13% 3.27%
2025/05/30 5.26% 3.96% 3.32% 2.69% 2.49% 1.57% 2.8% 3.83% 1.67% 1.72%
2025/05/31 7.24% 4.71% 3.91% 3.38% 2.93% 2.61% 2.29% 1.97% 1.64% 1.45%

Copyright © Adthena. All rights reserved.

In May 2025, Vistaprint.co.uk saw fluctuating PPC spend, peaking at 16.77 on May 10. Clutch.co’s spend rose steadily, ending at 4.71. Wix.com maintained moderate stability, while Semrush.com experienced a gradual increase, closing at 3.38. Fiverr.com and Bizay.co.uk showed consistent patterns, with slight variations. Google.com and LinkedIn.com had minor fluctuations, finishing at 2.29 and 1.97, respectively. Mailchimp.com and TikTok.com displayed diverse trends, with TikTok.com peaking at 6.08 on May 24.

Market Exposure

Competitor Count for UK Services Marketing and Digital Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 809
2025/05/02 804
2025/05/03 767
2025/05/04 754
2025/05/05 872
2025/05/06 826
2025/05/07 987
2025/05/08 963
2025/05/09 970
2025/05/10 870
2025/05/11 857
2025/05/12 986
2025/05/13 1025
2025/05/14 996
2025/05/15 1006
2025/05/16 972
2025/05/17 859
2025/05/18 866
2025/05/19 927
2025/05/20 931
2025/05/21 882
2025/05/22 850
2025/05/23 829
2025/05/24 750
2025/05/25 738
2025/05/26 842
2025/05/27 833
2025/05/28 831
2025/05/29 835
2025/05/30 806
2025/05/31 743

Copyright © Adthena. All rights reserved.

May began with 809 advertisers, fluctuating throughout the month. Peaks on May 13th with 1,025 advertisers, then declined, ending at 743.

Campaign Efficiency

Market Loss & Market Gains for UK Services Marketing and Digital Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
fiverr.com 5.24%
clutch.co 0.46%
tiktok.com 0.45%
upwork.com 0.44%
facebook.com 0.42%
optimalprint.co.uk -0.53%
photobox.co.uk -0.78%
vistaprint.co.uk -1%
bizay.co.uk -1.31%
mailchimp.com -1.37%

Copyright © Adthena. All rights reserved.

Fiverr.com surged with a 5.24% click share increase, while Mailchimp.com dropped by 1.37%. Other notable gains include Clutch.co at 0.46% and Tiktok.com at 0.45%.

Campaign Efficiency

UK Services Marketing and Digital Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date vistaprint.co.uk fiverr.com bizay.co.uk design.com adobe.com printed.com google.com solopress.com photobox.co.uk mailchimp.com
2025/05/01 9.92% 4.47% 4.85% 2.03% 1.14% 3.3% 2.22% 2.04% 1.64% 3.11%
2025/05/02 10.18% 5.2% 6.18% 2.75% 0.75% 2.27% 2.24% 1.65% 2.08% 3.3%
2025/05/03 12.45% 3.65% 6.67% 2.42% 0.8% 2.5% 2.1% 1.42% 2.48% 2.38%
2025/05/04 17.79% 2.86% 5.67% 2.69% 1.41% 2.89% 1.87% 1.06% 1.83% 2.14%
2025/05/05 9.4% 3.53% 5.24% 1.86% 0.9% 2.9% 1.88% 1.54% 1.79% 2.41%
2025/05/06 10.15% 4.36% 5.13% 1.83% 2.2% 2.23% 2.18% 1.27% 2.01% 2.06%
2025/05/07 9.21% 2.38% 5.46% 1.56% 3.07% 1.92% 2.34% 0.9% 2.46% 2.03%
2025/05/08 9.15% 2.22% 5.14% 1.79% 3.68% 1.84% 2.03% 0.9% 1.99% 1.94%
2025/05/09 10.85% 3.25% 5.46% 2.08% 3.3% 1.91% 2.52% 0.72% 2% 2.3%
2025/05/10 21.97% 2.42% 5.49% 2.17% 2.72% 2.6% 1.47% 1.19% 2.03% 2.34%
2025/05/11 18.09% 2.61% 6.67% 1.69% 3.44% 2.86% 1.9% 0.79% 2.17% 1.88%
2025/05/12 12.2% 5.14% 6.38% 2.44% 1.74% 1.48% 2.05% 1.14% 1.75% 2.01%
2025/05/13 9.41% 2.97% 5.3% 2.15% 1.39% 1.99% 1.95% 1.56% 2.44% 1.67%
2025/05/14 11.19% 3.91% 6.65% 2.28% 1.46% 1.91% 1.7% 1.62% 2.46% 1.6%
2025/05/15 8.91% 3.83% 6.18% 2.34% 1.36% 1.5% 1.87% 2.02% 1.69% 2.12%
2025/05/16 7.84% 5.79% 4.87% 3.06% 1.77% 1.29% 1.78% 1.61% 1.25% 1.72%
2025/05/17 11.86% 5.54% 7.62% 2.83% 1.66% 2.58% 1.85% 1.81% 1.45% 2.03%
2025/05/18 11.33% 4.79% 4.07% 3.01% 1.2% 2.62% 1.86% 1.8% 1.57% 1.67%
2025/05/19 8.37% 5.27% 4.06% 1.95% 1.58% 1.5% 1.68% 2.24% 0.77% 1.52%
2025/05/20 8.08% 6.45% 3.46% 2.49% 1.77% 1.84% 1.91% 1.65% 0.95% 1.76%
2025/05/21 9.99% 3.89% 3.54% 2.59% 1.7% 1.55% 1.95% 1.3% 0.69% 1.88%
2025/05/22 10.06% 5.64% 4.14% 2.25% 1.49% 1.34% 1.91% 1.59% 1.28% 2.22%
2025/05/23 8.14% 6.18% 3.11% 2.34% 2.03% 1.86% 2.12% 1.49% 1.39% 2.17%
2025/05/24 12.35% 5.31% 4.43% 2.83% 2.43% 2.37% 0.69% 2.22% 1.01% 1.2%
2025/05/25 11.51% 4.83% 5.48% 3.31% 2.82% 2.26% 0.28% 2.25% 1.77% 0.53%
2025/05/26 12.7% 4.65% 4.93% 2.94% 1.79% 1.98% 0.2% 2.5% 1.23% 0.47%
2025/05/27 9.38% 5.14% 2.74% 2.81% 1.42% 2.12% 0.37% 1.96% 1.88% 1.58%
2025/05/28 8.12% 4.14% 3.97% 2.05% 1.54% 2.56% 1.35% 1.84% 1.61% 2.04%
2025/05/29 10.09% 6.07% 3.22% 2.85% 2.32% 1.57% 2% 1.22% 1.07% 2.06%
2025/05/30 8.09% 5.48% 3.33% 3.09% 2.08% 1.67% 2.79% 1.58% 1.42% 1.45%
2025/05/31 10.37% 6.2% 4.08% 2.57% 2.45% 2.38% 2.27% 1.94% 1.9% 1.39%

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Vistaprint.co.uk led May with fluctuating impressions, peaking at 21.97% on the 10th. Fiverr.com and Bizay.co.uk followed, showing steady growth. Adobe.com saw a mid-month spike, while Google.com dipped late. The month ended with Vistaprint.co.uk maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services Marketing and Digital Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    9000 Emails a month, Free https://www.brevo.com

    Don't Let Them Overcharge You — Stop Overpaying for Email and Get the Best Value in Email Delivery & Email Marketing Tools

  2. 2
    Fiverr Works The Way You Work | Freelancers Do It Better https://www.fiverr.com

    Looking for specific skills? Fiverr has what you need. Find your perfect match today. Make progress today with Fiverr. Use code DIARY...

  3. 3
    Google Ads https://business.google.com

    Be found on Google Search — Find relevant keywords and pay only for results, like clicks to your website. Sign up now. Whether it's more sales, traffic or brand awareness, Google Ads can help reach your goals.

  4. 4
    Marketing & Sales Tools | Personalise Your Emails https://www.mailchimp.com

    Use AI For Benchmarking, Creating Segments, Recommending Products & Generating Content.

  5. 5
    VistaPrint® official site https://www.vistaprint.co.uk › vistaprint › vistaprint

    Business cards, print & more — Discover a wide range of designs for flyers, business cards, postcards, leaflets & more. Personalise all your photo products at VistaPrint and create long...

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In the competitive world of PPC advertising, five top performers stand out with unique propositions. Brevo entices with a generous offer of 9,000 free emails monthly, emphasizing cost-effectiveness. Fiverr highlights its vast pool of freelancers, promising tailored skills. Google Ads focuses on results-driven advertising, ensuring visibility and measurable outcomes. Mailchimp leverages AI for personalized marketing, enhancing user engagement. Lastly, VistaPrint showcases its diverse design options, catering to personalized business needs. Each ad tells a story of value, efficiency, and customization, capturing the essence of their brand.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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