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AUS Services Marketing and Digital Services - PPC Market Share Analysis June 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Marketing and Digital Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Services Marketing and Digital Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
vistaprint.com.au 29.13
fiverr.com 12.96
mailchimp.com 10.12
ads.google.com 8.26
easysigns.com.au 4.58
design.com 4.09
wix.com 1.66
looka.com 1.58
redditforbusiness.com 1.19
optimalprint.com.au 1.13
others 25.3

Copyright © Adthena. All rights reserved.

In the PPC landscape, Vistaprint.com.au leads with 29.13% click share, followed by Fiverr.com at 12.96%. Mailchimp.com captures 10.12%, while ‘others’ collectively hold 25.3%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Services Marketing and Digital Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date vistaprint.com.au ads.google.com wix.com mailchimp.com onlinemarketinggurus.com.au fiverr.com design.com firstpage.com.au godaddy.com redditforbusiness.com
2025/06/01 6.66% 6.06% 4.43% 7.07% 2.88% 3.96% 3.57% 3.11% 1.02% 4.59%
2025/06/02 8.96% 6.27% 4.04% 3.96% 4.52% 3.8% 3.04% 1.11% 1.59% 2.15%
2025/06/03 7.5% 8.58% 3.68% 4.88% 4.5% 3.98% 3.53% 1.17% 1.72% 1.69%
2025/06/04 10.67% 6.38% 4.4% 5.77% 3.65% 4.52% 2.72% 1.21% 2.55% 2.41%
2025/06/05 9.73% 9.29% 4.21% 4.11% 3.3% 3.68% 3.14% 1.82% 1.63% 2.41%
2025/06/06 8.92% 10.44% 4.78% 4.25% 3.28% 3.13% 2.96% 1.06% 3.06% 1.75%
2025/06/07 8.6% 7.85% 5.41% 4.52% 2.38% 3.99% 3.54% 2.21% 2.63% 3.87%
2025/06/08 7.53% 2.31% 5.58% 4.41% 2.35% 4.48% 3.11% 1.25% 3.03% 3.05%
2025/06/09 8.17% 2.25% 6.31% 5.3% 2.8% 2.59% 3.01% 1.73% 2.16% 2.21%
2025/06/10 8.54% 4.11% 3.87% 4.79% 3.07% 3.66% 3.26% 2.44% 1.16% 2.16%
2025/06/11 8.13% 1.69% 4.98% 4.47% 2.85% 3.6% 3.35% 2% 1.66% 3.19%
2025/06/12 8.36% 8.84% 3.89% 4.1% 3.39% 2.55% 3% 3.04% 1.11% 4.22%
2025/06/13 7.18% 8.13% 2.82% 4.59% 2.89% 3.13% 2.5% 1.23% 1.75% 3.79%
2025/06/14 9.35% 7.21% 4.53% 4.92% 3.91% 3.43% 2.98% 2.09% 1.28% 6.12%
2025/06/15 8.89% 8.16% 5.21% 5.02% 3.34% 4.12% 3.78% 1.91% 2.51% 5.18%
2025/06/16 6.76% 9.91% 3.76% 4.57% 3.42% 3.11% 3.02% 2.32% 2.71% 3.78%
2025/06/17 7.92% 5.29% 3.94% 4.65% 4.16% 2.21% 3.49% 2.05% 2.23% 3.76%
2025/06/18 6.82% 8.44% 5.16% 4.11% 3.12% 2.86% 3.14% 1.85% 1.95% 5.23%
2025/06/19 9.53% 9.05% 3.48% 4.39% 3.78% 3.39% 3.06% 2.51% 1.67% 4.16%
2025/06/20 7.73% 8.36% 3.65% 4.77% 4.16% 2.94% 2.84% 1.77% 2% 4.57%
2025/06/21 10.51% 7.88% 5.24% 4.17% 2.93% 3.53% 2.74% 2.07% 1.17% 3.67%
2025/06/22 7.93% 8.25% 4.15% 4.16% 2.96% 3.2% 2.87% 1.44% 1.82% 4.21%
2025/06/23 10.63% 9.05% 4.62% 4.37% 4.83% 3.54% 2.61% 1.75% 1.39% 2.46%
2025/06/24 9.62% 9.05% 4.6% 4.94% 3.72% 3.48% 3.31% 2.16% 2.71% 3.24%
2025/06/25 9.48% 6.29% 3.68% 4.65% 3.76% 3.2% 2.5% 2.04% 1.07% 2.65%
2025/06/26 13.19% 7.87% 3.06% 4.62% 4.04% 3.39% 3.13% 2.04% 1.4% 2.02%
2025/06/27 10.08% 8.7% 2.82% 4.65% 3.49% 3.94% 3% 2.16% 1.16% 2.51%
2025/06/28 10.12% 7.87% 5.1% 4.39% 2.44% 3.86% 3.28% 1.46% 1.27% 0.42%
2025/06/29 8.96% 8.4% 5.35% 4.46% 2.75% 4.05% 2.98% 2.31% 1.16% 0.18%
2025/06/30 8.19% 7.73% 4.56% 4.07% 3.94% 3.56% 2.67% 2.35% 1.77% 0.14%

Copyright © Adthena. All rights reserved.

In June 2025, Vistaprint.com.au led with fluctuating spend, peaking at 13.19% on June 26. Ads.google.com showed a dip mid-month, while Wix.com maintained steady growth. Mailchimp.com and others had varied trends, ending with Vistaprint.com.au dominant.

Market Exposure

Competitor Count for AUS Services Marketing and Digital Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/06/01 618
2025/06/02 653
2025/06/03 644
2025/06/04 594
2025/06/05 613
2025/06/06 637
2025/06/07 608
2025/06/08 622
2025/06/09 621
2025/06/10 607
2025/06/11 623
2025/06/12 640
2025/06/13 636
2025/06/14 607
2025/06/15 598
2025/06/16 618
2025/06/17 613
2025/06/18 620
2025/06/19 607
2025/06/20 619
2025/06/21 611
2025/06/22 592
2025/06/23 614
2025/06/24 621
2025/06/25 617
2025/06/26 621
2025/06/27 635
2025/06/28 629
2025/06/29 623
2025/06/30 645

Copyright © Adthena. All rights reserved.

June saw a dynamic shift in distinct advertisers, starting at 618 and peaking at 653. Mid-month fluctuations stabilized, concluding at 645, indicating a resilient advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Services Marketing and Digital Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
easysigns.com.au 1.23%
vistaprint.com.au 1.2%
ads.google.com 1.09%
shoutdigital.com.au 0.22%
vividads.com.au 0.2%
tiktok.com -0.31%
bannerbuzz.com.au -0.4%
upwork.com -0.49%
mailchimp.com -0.5%
fiverr.com -1.05%

Copyright © Adthena. All rights reserved.

Fiverr.com saw a significant drop of -1.05 in click share, while easysigns.com.au surged by 1.23. Vistaprint.com.au and ads.google.com also experienced positive growth, contrasting with declines for mailchimp.com and upwork.com.

Campaign Efficiency

AUS Services Marketing and Digital Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date vistaprint.com.au fiverr.com ads.google.com design.com mailchimp.com easysigns.com.au mailerlite.com looka.com brevo.com redditforbusiness.com
2025/06/01 13.59% 6.83% 5.67% 5.11% 4.22% 0.11% 3.38% 2.4% 3.4% 5.62%
2025/06/02 17.19% 6.38% 3.39% 4.71% 3.72% 2.14% 1.18% 2.61% 3.27% 2.56%
2025/06/03 15.22% 7.62% 4.86% 5.18% 4.72% 2.64% 1.39% 2.2% 2.1% 1.79%
2025/06/04 19.86% 8.4% 3.48% 4.08% 5.32% 2.34% 2.4% 1.82% 0.74% 2.59%
2025/06/05 19.53% 6.76% 5.36% 4.95% 3.9% 2.35% 1.17% 1.86% 0.92% 2.45%
2025/06/06 16.97% 6.08% 6.1% 5% 4.09% 2.67% 0.57% 2% 2.02% 1.64%
2025/06/07 15.72% 6.66% 4.06% 4.94% 3.97% 2.14% 2.28% 1.98% 3.31% 3.17%
2025/06/08 14.16% 7.41% 1.2% 4.81% 3.97% 3.27% 3.56% 2.38% 3.36% 3.28%
2025/06/09 17.67% 4.22% 1.47% 4.61% 5.07% 0.22% 4.22% 2.84% 4.26% 1.98%
2025/06/10 16.43% 6.3% 2.33% 5.07% 4.47% 0.3% 3.32% 2.43% 4.37% 2.44%
2025/06/11 15.54% 7.07% 0.86% 4.89% 4.17% 0.17% 2.83% 2.88% 3.44% 3.16%
2025/06/12 15.86% 5.63% 4.63% 4.67% 3.98% 2.04% 1.84% 2.06% 2.15% 4.4%
2025/06/13 13.97% 6.6% 4.72% 4.27% 4.45% 1.85% 2.29% 2.13% 2.58% 3.47%
2025/06/14 16.7% 6.52% 4.04% 4.52% 4.48% 2.68% 2.87% 2.58% 3.17% 6.21%
2025/06/15 17.49% 7.26% 4.12% 5.6% 4.64% 2.03% 2.84% 3.32% 2.85% 4.9%
2025/06/16 14.04% 6.57% 5.42% 4.5% 4.42% 2.04% 3.51% 2.27% 3.25% 4.25%
2025/06/17 16.28% 4.11% 2.76% 5.7% 4.53% 2.2% 2.97% 2.03% 2.67% 3.51%
2025/06/18 13.79% 5.59% 4.85% 5.34% 4.08% 2.45% 2.62% 2.12% 2.92% 5.39%
2025/06/19 18.26% 6.61% 4.97% 5.05% 4.21% 2.3% 1.62% 2.09% 0.82% 3.94%
2025/06/20 15.37% 6.28% 4.77% 4.61% 4.74% 1.53% 1.63% 1.54% 1.1% 4.81%
2025/06/21 19% 6.5% 4.18% 4% 3.74% 2.63% 2.22% 2.33% 2.24% 3.78%
2025/06/22 16.35% 6.35% 4.52% 4.37% 3.77% 3.9% 2.48% 2.36% 3.43% 4.53%
2025/06/23 19.69% 6.25% 5.2% 3.8% 4.09% 2.17% 1.9% 1.54% 0.85% 2.45%
2025/06/24 19.41% 6.28% 4.71% 4.73% 4.55% 1.93% 1.85% 1.71% 0.81% 2.85%
2025/06/25 19.3% 6.36% 3.58% 3.95% 4.79% 2.72% 1.12% 1.87% 1.14% 3.29%
2025/06/26 22.84% 6.06% 4.17% 4.78% 4.24% 1.83% 1.61% 1.96% 0.82% 1.84%
2025/06/27 18.76% 7.33% 4.73% 4.35% 4.37% 2.48% 2.83% 2.44% 0.54% 2.49%
2025/06/28 19.43% 6.34% 4.3% 4.59% 4.11% 3.17% 2.52% 2.99% 1.44% 0.44%
2025/06/29 18.14% 7.9% 4.8% 4.53% 4.36% 2.28% 2.77% 3% 3.09% 0.1%
2025/06/30 16.64% 7.28% 4.39% 4.08% 4.03% 3.31% 2.21% 1.92% 1.49% 0.09%

Copyright © Adthena. All rights reserved.

In June 2025, Vistaprint.com.au led with fluctuating impressions, peaking at 22.84% on the 26th. Fiverr.com maintained a steady presence, while Ads.google.com saw a dip mid-month. Redditforbusiness.com started strong but ended with minimal share.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Services Marketing and Digital Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Google Ads Australia https://ads.google.com › start

    Boost your visibility online — Target customers wherever they go online with text ads, display ads, video ads & app ads. Unlock Ads...

  2. 2
    Switch to Brevo in Minutes https://www.brevo.com

    Don't Let Them Overcharge You — Import Your Contacts in Minutes and Set Up your Email Delivery Easily. Get Started Today

  3. 3
    Fiverr® Official Website https://www.fiverr.com

    Hire Talent With Top Quality. Where There's Fiverr, There's A Way. Expert Freelancers For Every Need Are Waiting To Help

  4. 4
    Marketing & Sales Tools | Take Your Marketing Further http://www.mailchimp.com

    Use AI For Benchmarking, Creating Segments, Recommending Products & Generating Content. Convert Site Browsers, Cart...

  5. 5
    Vistaprint Official Site https://www.vistaprint.com.au › custom › printing

    Business Cards, Mugs & more. Trusted by Businesses for Quality, Speed & Service Since 1995. Create Custom Products Now.

Copyright © Adthena. All rights reserved.

In the competitive world of Google PPC, top performers like Google Ads Australia and Brevo captivate with promises of enhanced visibility and cost efficiency. Fiverr and Mailchimp leverage expertise and AI-driven tools, while Vistaprint emphasizes quality and customization, showcasing diverse strategies for success.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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