AUS Services Marketing and Digital Services - PPC Market Share Analysis November 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Marketing and Digital Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Marketing and Digital Services – AUS

Google AI Overview visibility for Services Marketing and Digital Services AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 20.8769135305
79.1230864695
20%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 11
89
11%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 6%
Transactional 5%
Navigational 2%
Seasonal 0%
Local 0%
Problem Solving 7%

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Market Exposure

Share of Clicks for top 10 AUS Services Marketing and Digital Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
vistaprint.com.au 16.35
ads.google.com 7
fiverr.com 6.36
design.com 5.3
mailchimp.com 3.83
easysigns.com.au 3.38
firstpage.com.au 2.35
mailerlite.com 2.28
looka.com 2
godaddy.com 1.82
others 49.33
  • vistaprint.com.au - 16.35%
  • ads.google.com - 7%
  • fiverr.com - 6.36%
  • design.com - 5.3%
  • mailchimp.com - 3.83%
  • easysigns.com.au - 3.38%
  • firstpage.com.au - 2.35%
  • mailerlite.com - 2.28%
  • looka.com - 2%
  • godaddy.com - 1.82%
  • others - 49.33%

Copyright © Adthena. All rights reserved.

Vistaprint.com.au leads with 16.35% click share, followed by ads.google.com at 7.00%. Others dominate with 49.33%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Services Marketing and Digital Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date vistaprint.com.au ads.google.com easysigns.com.au fiverr.com design.com mailchimp.com mailerlite.com godaddy.com firstpage.com.au looka.com
2025/10/01 15.63% 6.57% 2.75% 5.36% 4.49% 3.17% 1.9% 1.46% 2.31% 1.25%
2025/10/02 16.07% 7.47% 2.78% 6.04% 4.7% 2.68% 1.85% 2.39% 2.02% 1.42%
2025/10/03 14.67% 7.19% 3.04% 5.09% 5.08% 3.71% 2.22% 2.07% 1.63% 1.44%
2025/10/04 14.9% 5.31% 1.47% 6.42% 4.35% 4.03% 1.79% 1.68% 2.92% 1.35%
2025/10/05 16.06% 6.46% 3.55% 6.44% 6.34% 3.42% 1.77% 1.96% 2.9% 2.53%
2025/10/06 13.47% 5.62% 2.62% 7.62% 5.31% 2.82% 2.13% 1.35% 3.11% 2.15%
2025/10/07 16.48% 5.03% 3.35% 6.22% 6.55% 2.14% 1.73% 2.02% 2.1% 1.81%
2025/10/08 17.61% 7.08% 2.78% 6.31% 5.58% 2.96% 3.73% 2.14% 1.94% 1.54%
2025/10/09 14.52% 5.72% 2.54% 7.77% 5.53% 3.28% 2.36% 2.51% 2.33% 2.18%
2025/10/10 13.47% 6.82% 2.63% 8.14% 5.6% 4.41% 2.49% 2.1% 3.52% 2.07%
2025/10/11 16.1% 6.06% 4.58% 6.49% 5.25% 4.1% 1.37% 1.86% 2.54% 2.79%
2025/10/12 13.49% 7.98% 1.95% 5.31% 5.31% 4.53% 0.83% 2.39% 2.66% 2.16%
2025/10/13 14.02% 5.91% 2.37% 7.37% 6.15% 2.88% 2.33% 3.01% 1.62% 2.73%
2025/10/14 13.23% 6.72% 2.12% 7.39% 4.66% 3.73% 2.48% 2.89% 2.31% 1.45%
2025/10/15 15.12% 9.9% 2.2% 6.1% 4.89% 2.98% 2.15% 2.06% 3.17% 1.42%
2025/10/16 14.31% 6.62% 2.54% 5.78% 5.33% 2.63% 1.91% 2.27% 2.49% 2.71%
2025/10/17 15.44% 7.69% 1.63% 4.25% 4.58% 4.29% 1.81% 1.73% 3.52% 2.34%
2025/10/18 17.57% 5.17% 4.57% 5.75% 4.84% 3.73% 1.35% 1.33% 3.42% 2.3%
2025/10/19 17% 8.34% 4.56% 4.86% 4.68% 2.88% 1.56% 1.81% 3.27% 2%
2025/10/20 16.28% 7.9% 3.54% 4.5% 4.11% 2.3% 2.48% 1.82% 1.61% 2.56%
2025/10/21 15.72% 8.35% 2.71% 5.18% 5.58% 2.26% 2.58% 1.17% 3.48% 2.28%
2025/10/22 16.36% 8.18% 3.17% 5.18% 5.25% 2.28% 1.86% 1.8% 2.97% 2.58%
2025/10/23 16.56% 7.12% 2.48% 6.18% 4.56% 3.48% 1.88% 1.31% 1.37% 1.9%
2025/10/24 15.65% 6.97% 2.38% 4.28% 6.15% 3.37% 2.48% 1.29% 0.16% 2.43%
2025/10/25 23.98% 6.07% 1.93% 5.38% 4.98% 3.46% 2.16% 1.38% 0.12% 2.17%
2025/10/26 23.69% 6.43% 2.75% 5.33% 6.62% 3.45% 1.86% 1.34% 0.11% 2.33%
2025/10/27 23.28% 7.19% 2.1% 6.58% 4.52% 2.62% 1.46% 0.97% 0.12% 1.5%
2025/10/28 21.29% 7.32% 2.59% 6.1% 4.69% 2.33% 2.05% 1.17% 1.29% 1.89%
2025/10/29 15.22% 8.46% 3.58% 5.2% 5.63% 2.42% 2.31% 0.86% 3.36% 1.87%
2025/10/30 14.3% 8.39% 1.3% 4.55% 4.66% 3.02% 3.09% 3.39% 3.63% 2.05%
2025/10/31 15.04% 7.22% 5.56% 5.44% 5.02% 3.55% 2.57% 2.36% 1.47% 1.26%
  • vistaprint.com.au
  • ads.google.com
  • easysigns.com.au
  • fiverr.com
  • design.com
  • mailchimp.com
  • mailerlite.com
  • godaddy.com
  • firstpage.com.au
  • looka.com

Copyright © Adthena. All rights reserved.

Vistaprint.com.au’s spend share surged mid-month, peaking at 23.98% on October 25. Ads.google.com maintained a steady presence, while easysigns.com.au saw fluctuations, ending with a spike. Fiverr.com and design.com showed consistent activity, with mailchimp.com and mailerlite.com experiencing varied trends. Godaddy.com and firstpage.com.au had notable dips, while looka.com remained stable.

Market Exposure

Competitor Count for AUS Services Marketing and Digital Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/10/01 573
2025/10/02 571
2025/10/03 581
2025/10/04 571
2025/10/05 564
2025/10/06 569
2025/10/07 561
2025/10/08 552
2025/10/09 560
2025/10/10 577
2025/10/11 561
2025/10/12 564
2025/10/13 587
2025/10/14 569
2025/10/15 562
2025/10/16 580
2025/10/17 571
2025/10/18 547
2025/10/19 554
2025/10/20 555
2025/10/21 560
2025/10/22 532
2025/10/23 526
2025/10/24 534
2025/10/25 520
2025/10/26 524
2025/10/27 541
2025/10/28 553
2025/10/29 541
2025/10/30 553
2025/10/31 552

Copyright © Adthena. All rights reserved.

October began with 573 advertisers, fluctuating throughout. Mid-month peaked at 587, but ended at 552, showing a slight decline.

Campaign Efficiency

Market Loss & Market Gains for AUS Services Marketing and Digital Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
vistaprint.com.au 2.4%
ads.google.com 0.51%
mailjet.com 0.48%
cmykonline.com.au 0.45%
mailerlite.com 0.45%
mailchimp.com -0.56%
firstpage.com.au -0.75%
megaphone.com.au -0.81%
fiverr.com -1.32%
fastprinting.com.au -1.43%

Copyright © Adthena. All rights reserved.

Vistaprint.com.au surged with a 2.40 increase, while fastprinting.com.au dropped by 1.43. Mailjet.com gained 0.48, contrasting fiverr.com’s 1.32 decline.

Campaign Efficiency

AUS Services Marketing and Digital Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date vistaprint.com.au easysigns.com.au ads.google.com fiverr.com design.com mailchimp.com mailerlite.com godaddy.com firstpage.com.au looka.com
2025/10/01 15.43% 3.84% 7.38% 5.68% 5.27% 3.55% 1.69% 1.56% 2.29% 1.41%
2025/10/02 15.34% 4.15% 8.56% 6% 5.66% 2.97% 1.37% 2.55% 1.86% 1.5%
2025/10/03 13.07% 4.18% 7.86% 5.19% 6% 4.02% 2.24% 2.13% 1.4% 1.58%
2025/10/04 13.87% 1.88% 5.98% 6.38% 5.08% 4.56% 1.78% 1.79% 2.99% 1.47%
2025/10/05 15.09% 4.82% 7.06% 6.72% 6.91% 3.61% 1.76% 1.93% 3.09% 2.57%
2025/10/06 12.72% 3.36% 5.9% 7.55% 5.48% 2.97% 1.99% 1.23% 3.31% 2.08%
2025/10/07 15.45% 4.63% 5.59% 6.43% 7.45% 2.35% 1.51% 2.04% 2.15% 1.86%
2025/10/08 15.69% 3.5% 7.82% 6.36% 5.99% 3.39% 3.96% 2.1% 2.19% 1.6%
2025/10/09 13.39% 3.53% 6.09% 8.01% 5.9% 3.79% 2.36% 2.7% 2.55% 2.26%
2025/10/10 12.4% 3.53% 7.19% 8.36% 5.72% 5.01% 2.92% 1.89% 3.84% 1.97%
2025/10/11 14.41% 5.7% 6.01% 6.65% 5.62% 4.55% 1.45% 1.81% 2.89% 2.84%
2025/10/12 12.36% 2.89% 8.03% 5.28% 5.57% 5.05% 0.97% 2.42% 3.1% 2.04%
2025/10/13 12.7% 3.03% 5.93% 7.45% 6.22% 3.18% 2.82% 2.82% 1.86% 2.65%
2025/10/14 11.78% 2.5% 6.59% 7.65% 4.81% 4.06% 2.83% 2.77% 2.66% 1.31%
2025/10/15 15.42% 2.66% 9.46% 6.86% 5.3% 3.06% 2.27% 1.87% 3.52% 1.33%
2025/10/16 13.3% 3.05% 6.4% 6.37% 5.73% 2.86% 2.49% 2.23% 2.98% 2.81%
2025/10/17 13.86% 2.08% 7.36% 4.8% 5.09% 4.66% 2.42% 1.64% 3.89% 2.46%
2025/10/18 15.92% 5.93% 5.06% 6.39% 5.4% 4.22% 1.71% 1.21% 4% 2.41%
2025/10/19 15.33% 5.74% 8.5% 5.32% 4.97% 3.27% 2.2% 1.66% 4.07% 2.11%
2025/10/20 15.02% 4.48% 8.31% 5.32% 4.51% 2.72% 2.92% 1.74% 1.77% 3.03%
2025/10/21 16.7% 3% 8.85% 5.94% 5.96% 2.69% 3.24% 0.94% 3.97% 2.57%
2025/10/22 14.99% 3.92% 9.14% 5.73% 6.2% 2.8% 2.7% 1.64% 3.24% 2.9%
2025/10/23 14.39% 3.13% 7.94% 7.07% 5.53% 4.36% 2.44% 1.26% 1.61% 2.26%
2025/10/24 13.9% 3.04% 7.97% 4.61% 6.94% 4.46% 3.72% 1.16% 0.06% 2.85%
2025/10/25 23.63% 2.39% 7.01% 5.9% 5.6% 4.5% 3.28% 1.29% 0.05% 2.4%
2025/10/26 24.13% 3.43% 6.91% 5.73% 7.36% 4.17% 2.42% 1.37% 0.04% 2.53%
2025/10/27 23.81% 2.58% 8.07% 7.06% 4.83% 3.21% 1.91% 0.83% 0.09% 1.53%
2025/10/28 20.37% 2.94% 7.56% 6.72% 5.27% 2.69% 2.61% 1.16% 1.66% 1.95%
2025/10/29 14.09% 4.43% 8.61% 5.38% 6.06% 2.7% 2.87% 0.75% 4.2% 1.96%
2025/10/30 12.64% 1.64% 8.73% 5.14% 5.18% 3.41% 3.84% 3.98% 4.49% 2.17%
2025/10/31 13.06% 7.71% 7.46% 5.79% 5.5% 3.88% 2.9% 2.71% 1.95% 1.35%
  • vistaprint.com.au
  • easysigns.com.au
  • ads.google.com
  • fiverr.com
  • design.com
  • mailchimp.com
  • mailerlite.com
  • godaddy.com
  • firstpage.com.au
  • looka.com

Copyright © Adthena. All rights reserved.

Vistaprint.com.au saw a significant rise in impressions, peaking at 24.13% on October 26. Easysigns.com.au ended strong with 7.71% on October 31. Ads.google.com maintained a steady presence, closing at 7.46%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Services Marketing and Digital Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Services Marketing and Digital Services - Last month
  1. 1
    Fiverr's Freelance On Repeat | Hire Talent With Top Quality https://www.fiverr.com

    Where There's Fiverr, There's A Way. Expert Freelancers For Every Need Are Waiting To Help. Stay True To The Freelancers Who Stay True To Your...

  2. 2
    AI-Powered Logo Generator https://www.godaddy.com

    Stunning Logos in Minutes — Create unique AI-powered logo and images with Airo™ Plus - no design skills needed. Get stunning...

  3. 3
    Marketing & Sales Tools | Take Your Marketing Further http://www.mailchimp.com

    Use AI For Benchmarking, Creating Segments, Recommending Products & Generating Content. Convert Site Browsers, Cart Abandoners, ...

  4. 4
    Ditch The Chimp—MailerLite | Ranked #1 In Delivering Emails https://www.mailerlite.com › vs › mailchimp

    Pay less and get more with MailerLite. An affordable, feature-rich alternative. Try free! Create email...

  5. 5
    Vistaprint Official Site https://www.vistaprint.com.au

    Custom Printed Products — Trusted by Businesses for Quality, Speed & Service Since 1995. Create Custom Products Now. Explore...

Copyright © Adthena. All rights reserved.

In the competitive world of PPC, Fiverr champions freelance talent, while GoDaddy’s AI logo generator promises creativity without skills. Mailchimp and MailerLite battle over email marketing supremacy, with MailerLite emphasizing affordability. Vistaprint stands firm on quality and trust since 1995.

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