UK Services Recruitment - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Recruitment category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Recruitment – UK

Google AI Overview visibility for Services Recruitment UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 8.60546984892
91.3945301511
8%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 41
59
41%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 7%
Transactional 0%
Navigational 2%
Seasonal 0%
Local 8%
Problem Solving 10%

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Market Exposure

Share of Clicks for top 10 UK Services Recruitment brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
indeed.com 27.51
totaljobs.com 14.34
cv-library.co.uk 13.28
reed.co.uk 5.96
jobs-bear.com 4.12
myperfectcv.co.uk 3.72
livecareer.co.uk 2.99
globalization-partners.com 1.91
jooble.org 1.46
flexjobs.com 1.29
others 23.42
  • indeed.com - 27.51%
  • totaljobs.com - 14.34%
  • cv-library.co.uk - 13.28%
  • reed.co.uk - 5.96%
  • jobs-bear.com - 4.12%
  • myperfectcv.co.uk - 3.72%
  • livecareer.co.uk - 2.99%
  • globalization-partners.com - 1.91%
  • jooble.org - 1.46%
  • flexjobs.com - 1.29%
  • others - 23.42%

Copyright © Adthena. All rights reserved.

Indeed.com leads with 27.51% click share, followed by others at 23.42%. Totaljobs.com and CV-library.co.uk hold significant shares at 14.34% and 13.28%, respectively.

Market Exposure

Share of Spend for the top 10 UK Services Recruitment brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date indeed.com myperfectcv.co.uk livecareer.co.uk cvgenius.com resume.io cv-library.co.uk globalization-partners.com jobs-bear.com enhancv.com totaljobs.com
2026/02/01 5.07% 13.08% 13.95% 4.96% 9.92% 9.38% 4.04% 2.61% 3.28% 4.28%
2026/02/02 6.36% 10.95% 10.88% 5.72% 6.95% 8.49% 4.12% 3.69% 4.21% 3.62%
2026/02/03 14.44% 9.22% 8.94% 4.05% 3.81% 7.59% 4.46% 2.14% 1.71% 4.64%
2026/02/04 11.12% 10.04% 10.1% 4.33% 3.76% 7.91% 3.98% 3.6% 3.93% 5.69%
2026/02/05 12.27% 12.16% 11.03% 5.15% 4.75% 5.41% 3.71% 2.66% 2.95% 2.75%
2026/02/06 12.15% 13.16% 13.1% 6.66% 2.07% 7.88% 4.09% 2.19% 2.59% 5.19%
2026/02/07 11.67% 15.78% 13.48% 7.32% 4.1% 6.1% 3.85% 1.85% 2.94% 2.57%
2026/02/08 9.48% 13.73% 11.64% 4.67% 4.63% 8.5% 4.19% 2.7% 4.13% 3.04%
2026/02/09 8.82% 14.03% 13.21% 3.83% 5.44% 6.93% 3.62% 3.07% 3.73% 5%
2026/02/10 8.77% 12.81% 11.77% 5.07% 4.13% 6.83% 4.95% 3.27% 2.18% 3.79%
2026/02/11 8.05% 13.15% 11.73% 5.27% 3.36% 7.04% 4.43% 2.85% 1.92% 4.07%
2026/02/12 11.69% 12.16% 10.23% 4.66% 3.48% 7.53% 5.23% 3.7% 2.71% 3.82%
2026/02/13 12.1% 13.06% 13% 6.61% 2.05% 7.82% 4.05% 2.17% 2.57% 5.15%
2026/02/14 11.47% 15.5% 13.25% 7.19% 4.03% 5.99% 3.78% 1.82% 2.89% 2.53%
2026/02/15 9.41% 13.62% 11.54% 4.63% 4.59% 8.43% 4.16% 2.68% 4.1% 3.01%
2026/02/16 8.77% 13.93% 13.13% 3.81% 5.4% 6.89% 3.6% 3.05% 3.71% 4.97%
2026/02/17 11.1% 12.55% 10.68% 4.35% 1.9% 7.11% 3.38% 5.02% 0.95% 6.4%
2026/02/18 11.12% 11.76% 9.58% 3.74% 4.58% 6.75% 2.59% 4.81% 3.46% 6.16%
2026/02/19 13.72% 12.38% 10.46% 2.82% 3.51% 6.48% 2.63% 5.1% 3.34% 4.82%
2026/02/20 17.94% 12.07% 12.55% 3.23% 3.6% 8.44% 1.88% 3.59% 2.11% 2.71%
2026/02/21 13.93% 14.94% 13.54% 2.3% 6.69% 4.67% 3.9% 2.21% 2.6% 2.95%
2026/02/22 16.83% 12.36% 9.45% 1.77% 4.81% 9.6% 3.56% 2.84% 2.69% 4.43%
2026/02/23 17% 12.13% 8.6% 5.27% 2.63% 6.49% 3.05% 3.28% 0.82% 3.86%
2026/02/24 10.44% 12.47% 10.14% 5.85% 2.2% 6.82% 1.64% 5.13% 0.6% 4.63%
2026/02/25 15.95% 11.86% 10.33% 4.88% 3.94% 7.13% 1.2% 3.57% 2.47% 1.62%
2026/02/26 19.81% 11.25% 9.66% 3.43% 4.96% 4.97% 2.21% 2.83% 1.24% 2.29%
2026/02/27 18.71% 15.09% 12.65% 4.08% 2.99% 5.46% 2.74% 2.37% 3.15% 2.21%
2026/02/28 14.52% 14.51% 10.96% 5.86% 5.55% 5.43% 4.46% 3.6% 2.22% 1.87%
  • indeed.com
  • myperfectcv.co.uk
  • livecareer.co.uk
  • cvgenius.com
  • resume.io
  • cv-library.co.uk
  • globalization-partners.com
  • jobs-bear.com
  • enhancv.com
  • totaljobs.com

Copyright © Adthena. All rights reserved.

Indeed.com surged mid-month, peaking at 19.81% on February 26. Myperfectcv.co.uk maintained steady growth, while livecareer.co.uk fluctuated. Cvgenius.com and resume.io showed volatility. February ended with diverse trends across domains.

Market Exposure

Competitor Count for UK Services Recruitment

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/02/01 285
2026/02/02 301
2026/02/03 291
2026/02/04 324
2026/02/05 312
2026/02/06 305
2026/02/07 294
2026/02/08 312
2026/02/09 302
2026/02/10 297
2026/02/11 293
2026/02/12 279
2026/02/13 305
2026/02/14 294
2026/02/15 312
2026/02/16 302
2026/02/17 255
2026/02/18 275
2026/02/19 282
2026/02/20 257
2026/02/21 240
2026/02/22 263
2026/02/23 307
2026/02/24 306
2026/02/25 298
2026/02/26 270
2026/02/27 252
2026/02/28 258

Copyright © Adthena. All rights reserved.

February began with 285 advertisers, peaking at 324 on the 4th. A decline followed, reaching 240 on the 21st. The month concluded with 258 advertisers, reflecting a dynamic fluctuation.

Campaign Efficiency

Market Loss & Market Gains for UK Services Recruitment

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
indeed.com 5.68%
jobs-bear.com 0.69%
jobleads.com 0.47%
snicket.org 0.37%
roberthalf.com 0.26%
myperfectcv.co.uk -0.64%
flexjobs.com -0.78%
globalization-partners.com -0.85%
cv-library.co.uk -0.9%
totaljobs.com -1.58%

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Indeed.com surged with a 5.68% click share increase, while totaljobs.com faced a decline of 1.58%.

Campaign Efficiency

UK Services Recruitment Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date indeed.com cv-library.co.uk jobs-bear.com globalization-partners.com myperfectcv.co.uk livecareer.co.uk snicket.org totaljobs.com reed.co.uk cvgenius.com
2026/02/01 6.79% 17.43% 5.61% 4.44% 5.59% 6.73% 4.57% 8.96% 5.27% 2.2%
2026/02/02 8.7% 14.85% 7.3% 3.97% 4.76% 4.74% 1.64% 7.34% 4.82% 2.23%
2026/02/03 18.89% 11.1% 3.93% 3.96% 4.61% 4.59% 0.41% 8.04% 4.61% 1.57%
2026/02/04 14.43% 12.29% 7.7% 3.8% 4.37% 4.68% 0.81% 10.06% 4.01% 1.88%
2026/02/05 17.55% 9.59% 6.23% 3.9% 5.59% 5.29% 0.12% 5.26% 2.15% 1.95%
2026/02/06 16.85% 13.53% 4.55% 4.08% 6.85% 6.93% 0.91% 10.36% 2.45% 2.84%
2026/02/07 17.37% 11.12% 3.68% 4.11% 7.17% 6.87% 2.43% 5.85% 3.2% 2.71%
2026/02/08 13.81% 14.33% 5.4% 4.23% 6% 5.57% 3.09% 6.53% 3.08% 1.79%
2026/02/09 13.57% 12.93% 6.73% 3.88% 5.61% 6.35% 1.11% 10.48% 3.2% 1.69%
2026/02/10 12.3% 12.37% 5.96% 4.99% 4.81% 5.1% 0.46% 7.84% 3.05% 1.98%
2026/02/11 10.09% 12.05% 5.06% 4.39% 5.76% 5.57% 3.05% 8.74% 2.24% 2.23%
2026/02/12 14.78% 12.45% 7.01% 4.98% 4.45% 3.98% 1.01% 7.93% 1.98% 1.71%
2026/02/13 16.85% 13.53% 4.55% 4.08% 6.85% 6.93% 0.91% 10.36% 2.45% 2.84%
2026/02/14 17.37% 11.12% 3.68% 4.11% 7.17% 6.87% 2.43% 5.85% 3.2% 2.71%
2026/02/15 13.81% 14.33% 5.4% 4.23% 6% 5.57% 3.09% 6.53% 3.08% 1.79%
2026/02/16 13.57% 12.93% 6.73% 3.88% 5.61% 6.35% 1.11% 10.48% 3.2% 1.69%
2026/02/17 12.72% 11.74% 8.57% 2.69% 4.79% 5.1% 3.07% 11.48% 4.5% 1.69%
2026/02/18 13.62% 11.23% 9.75% 2.23% 3.77% 3.79% 2.79% 11.58% 5.48% 1.27%
2026/02/19 17.08% 9.74% 8.94% 2.46% 4.69% 4% 1.08% 9.77% 2.74% 1.02%
2026/02/20 23.01% 13.59% 6.87% 1.81% 4.82% 5.97% 0.52% 5.68% 1.89% 1.12%
2026/02/21 16.01% 9.33% 4.98% 4.08% 5.71% 6.35% 2.34% 6.59% 5.32% 0.92%
2026/02/22 21.39% 14.4% 4.67% 3.27% 4.74% 4.2% 1.74% 7.32% 5.42% 0.66%
2026/02/23 22.09% 9.62% 6.54% 2.68% 3.89% 3.25% 1.61% 6.68% 4.92% 1.78%
2026/02/24 12.48% 9.59% 9.24% 1.46% 4.38% 4.47% 2.52% 7.77% 5.28% 2.48%
2026/02/25 21.29% 12.19% 6.84% 1.09% 4.46% 4.24% 4.1% 2.93% 3.49% 2.07%
2026/02/26 26.61% 9.78% 5.36% 2.32% 4.35% 4.1% 1.25% 4.59% 2.44% 1.36%
2026/02/27 26.58% 11.38% 5.51% 3.08% 5.34% 5.5% 0.73% 5.05% 1.99% 1.74%
2026/02/28 19.43% 10.13% 7.65% 4.92% 4.92% 4.54% 4.48% 4.22% 3.68% 2.29%
  • indeed.com
  • cv-library.co.uk
  • jobs-bear.com
  • globalization-partners.com
  • myperfectcv.co.uk
  • livecareer.co.uk
  • snicket.org
  • totaljobs.com
  • reed.co.uk
  • cvgenius.com

Copyright © Adthena. All rights reserved.

Indeed.com started February with a 6.79% share, peaking at 26.61% on the 26th. CV-library.co.uk began at 17.43%, ending at 10.13%. Jobs-bear.com fluctuated, closing at 7.65%. Globalization-partners.com saw a dip, finishing at 4.92%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services Recruitment

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Services Recruitment - Last month
  1. 1
    Jobs Near Me | Latest 2026 Job Vacancies https://www.cv-library.co.uk

    Be Discovered By The UK's Top Employers & Recruiters in 2026 - New Year, New Career. Discover Your Dream Job In 2026 On The UK's Top Job...

  2. 2
    Current Vacancies - Focus Birmingham https://www.focusbirmingham.org.uk

    Visit The Focus Birmingham Website. Registered Charity No. 1065745.

  3. 3
    Hire Employees in the UK: Onboard Top Talent | G-P https://www.globalization-partners.com

    Recruit Employees in 180+ Countries Using Our Global Expansion Services. Grow to Global Markets with International Employment Solutions to 180+ Countries.

  4. 4
    Job Search | Indeed https://uk.indeed.com/

    With Indeed, you can search millions of jobs online to find the next step in your career. With tools for job search, CVs, company reviews and more...

  5. 5
    Get Paid Today - Earn money online https://www.testerup.com › make_money › make_money

    Make money online testing apps and websites. Quick payouts, easy tasks. Start today! Get Paid to Test Apps & Games. Easy...

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In the competitive landscape of recruitment PPC ads, CV-Library entices with a fresh start for 2026, while Focus Birmingham emphasizes its charitable roots. Globalization Partners offers expansive global hiring solutions, Indeed simplifies job searches, and Testerup promises quick earnings through app testing.

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