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UK Services Recruitment - PPC Market Share Analysis June 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Recruitment category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Services Recruitment brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
totaljobs.com 20.65
cv-library.co.uk 16.21
indeed.com 4.68
livecareer.co.uk 4.65
reed.co.uk 4.58
myperfectcv.co.uk 4.52
jobs-bear.com 3.88
cvmaker.uk 3.55
cvgenius.com 1.85
jobs-redefined.co 1.42
others 34.01

Copyright © Adthena. All rights reserved.

In the recruitment PPC landscape, Totaljobs.com leads with 20.65% click share, followed by CV-Library.co.uk at 16.21%. ‘Others’ collectively hold a significant 34.01%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Services Recruitment brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date livecareer.co.uk myperfectcv.co.uk cvmaker.uk cv-library.co.uk totaljobs.com cvgenius.com indeed.com resume.io jobs-bear.com reed.co.uk
2025/06/01 11.82% 10.13% 15.02% 10.85% 7.08% 4.8% 1.56% 4.08% 1.86% 1.56%
2025/06/02 14.94% 11.3% 11.46% 10.07% 5.3% 7.04% 1.33% 4.71% 3.39% 0.79%
2025/06/03 13.84% 10.01% 11.36% 10.03% 7.92% 5.26% 1.6% 4.54% 1.03% 0.89%
2025/06/04 12.8% 12.32% 9.78% 10.31% 7.17% 4.61% 2.17% 2.61% 1.64% 0.7%
2025/06/05 13.39% 11.47% 11.75% 7.33% 8.39% 4.58% 3.7% 4.08% 2.33% 1.33%
2025/06/06 11.66% 9.24% 10.27% 7.79% 7.99% 4.32% 3.57% 4.61% 3.01% 1.08%
2025/06/07 11.45% 9.47% 9.36% 9.82% 7.49% 3.44% 2.51% 2.98% 4.45% 1.4%
2025/06/08 12.27% 11% 10.26% 8.05% 7.92% 5.39% 3.92% 2.6% 2.32% 1.07%
2025/06/09 16.97% 12.67% 12.82% 6.3% 6.43% 4.81% 2.73% 3.88% 1.89% 1.22%
2025/06/10 12.13% 10.78% 9.31% 8.12% 7.97% 5.1% 2.9% 4.01% 3.2% 0.97%
2025/06/11 11.13% 10.01% 7.2% 9.3% 7.06% 4.86% 2.71% 4% 2.91% 1.23%
2025/06/12 10.92% 11.93% 8.65% 8.15% 5.64% 5.76% 3.45% 4.66% 1.86% 1.61%
2025/06/13 11.81% 11.09% 8.4% 7.63% 8.24% 4.75% 4.87% 4.63% 2.07% 2.16%
2025/06/14 10.88% 11.42% 8.66% 7.72% 8.48% 4.94% 4.74% 4.54% 2.03% 3.39%
2025/06/15 9.68% 9.5% 8.72% 8.77% 8.84% 4.76% 6.13% 4.42% 2.22% 2.29%
2025/06/16 10.59% 8.36% 8.39% 10.16% 10.47% 5.45% 2.71% 2.88% 1.59% 2.38%
2025/06/17 10.94% 9.54% 6.91% 10.13% 11.95% 5.67% 2.91% 2.08% 1.65% 1.98%
2025/06/18 7.65% 8.05% 7.66% 8.05% 10.86% 3.9% 2.56% 3.33% 2.45% 1.34%
2025/06/19 11.93% 10.95% 7.21% 9.26% 12.11% 5.55% 2.46% 2.08% 1.5% 1.39%
2025/06/20 10.56% 8.65% 9.27% 9.47% 10.6% 6.75% 3.21% 4.46% 3% 2.12%
2025/06/21 13.18% 12.14% 8.56% 8.63% 7.83% 6.71% 2.97% 5.9% 2.17% 1.84%
2025/06/22 10.48% 8.96% 8.45% 9.96% 11.22% 4.71% 2.7% 4.08% 3.34% 1.89%
2025/06/23 8.45% 8.84% 8.25% 7.71% 8.95% 6.68% 3.4% 3.72% 3.22% 1.49%
2025/06/24 9.43% 7.51% 7.04% 6.73% 9.57% 4.32% 3.53% 3.12% 3.23% 1.34%
2025/06/25 10.96% 10.96% 7.52% 5.99% 6.71% 6.09% 2.72% 4.35% 3.09% 1.22%
2025/06/26 12.64% 9.96% 8.27% 6.15% 5% 5.08% 3.35% 3.21% 4.37% 1.33%
2025/06/27 13.68% 13.29% 10.21% 6.94% 3.98% 6.53% 2.84% 2.05% 2.54% 1.47%
2025/06/28 11.96% 9.5% 6.6% 10.64% 8.19% 4.21% 3.46% 1.75% 2.2% 2.94%
2025/06/29 12.53% 8.97% 9.76% 7.99% 9.04% 6.5% 2.6% 3.22% 2.4% 2.08%
2025/06/30 11.1% 10.86% 7.85% 7.37% 5.67% 5.6% 4.53% 3% 2.5% 0.62%

Copyright © Adthena. All rights reserved.

In June 2025, livecareer.co.uk led with fluctuating spend, peaking at 16.97% on June 9. Myperfectcv.co.uk and cvmaker.uk followed, showing varied trends. Totaljobs.com saw a mid-month surge, while indeed.com and resume.io maintained steady growth. Reed.co.uk ended with a dip.

Market Exposure

Competitor Count for UK Services Recruitment

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/06/01 287
2025/06/02 302
2025/06/03 233
2025/06/04 293
2025/06/05 311
2025/06/06 328
2025/06/07 305
2025/06/08 304
2025/06/09 286
2025/06/10 323
2025/06/11 355
2025/06/12 351
2025/06/13 317
2025/06/14 330
2025/06/15 329
2025/06/16 334
2025/06/17 351
2025/06/18 342
2025/06/19 306
2025/06/20 316
2025/06/21 289
2025/06/22 297
2025/06/23 319
2025/06/24 343
2025/06/25 338
2025/06/26 313
2025/06/27 318
2025/06/28 294
2025/06/29 306
2025/06/30 360

Copyright © Adthena. All rights reserved.

June saw a dynamic shift in distinct advertisers, starting at 287 and peaking at 360. Mid-month fluctuations highlighted competitive activity, concluding with a strong finish.

Campaign Efficiency

Market Loss & Market Gains for UK Services Recruitment

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
testerup.com 1.65%
jooble.org 0.9%
jobs-bear.com 0.48%
itonlinelearning-recruitment.com 0.46%
jgarecruitment.com 0.35%
hays.co.uk -0.48%
cvmaker.uk -0.52%
indeed.com -0.52%
totaljobs.com -0.98%
cv-library.co.uk -1.16%

Copyright © Adthena. All rights reserved.

Testerup.com surged with a 1.65 increase, while cv-library.co.uk dropped by 1.16. Jooble.org rose by 0.9, contrasting with totaljobs.com’s 0.98 decline.

Campaign Efficiency

UK Services Recruitment Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date cv-library.co.uk totaljobs.com livecareer.co.uk myperfectcv.co.uk jobs-bear.com indeed.com cvgenius.com cvmaker.uk jobs-redefined.co reed.co.uk
2025/06/01 17.01% 13% 7.11% 4.79% 4.29% 0.85% 2.91% 5.67% 0.29% 2.41%
2025/06/02 17.52% 9.63% 8.46% 6.42% 6.92% 1.09% 3.6% 4.83% 0.52% 1.21%
2025/06/03 16.92% 15.17% 7.85% 5.13% 2.15% 0.63% 3.19% 3.89% 0.54% 1.38%
2025/06/04 16.27% 11.56% 6.4% 5.45% 3.37% 1.69% 2.6% 3.89% 0.49% 1.08%
2025/06/05 12.4% 14.18% 7.44% 5.81% 4.63% 4.54% 2.8% 5.53% 1.65% 1.83%
2025/06/06 13.54% 12.51% 5.65% 4.38% 6.04% 3.53% 2.09% 4.09% 1.37% 1.51%
2025/06/07 14.8% 12.14% 6.39% 5.04% 8.58% 1.76% 1.94% 3.29% 3.95% 1.91%
2025/06/08 13.22% 12.88% 7.04% 6.06% 4.65% 3.54% 2.85% 4.09% 3.19% 1.61%
2025/06/09 11.2% 12.91% 11.26% 5.99% 4.26% 2.33% 2.91% 5.48% 1.81% 2.11%
2025/06/10 13.17% 12.55% 6.37% 4.9% 6.46% 1.75% 2.66% 3.66% 3% 1.31%
2025/06/11 15.25% 11.02% 6.21% 4.63% 5.5% 1.89% 2.56% 2.87% 2.55% 1.79%
2025/06/12 14.08% 10.2% 5.63% 5.88% 3.63% 2.98% 3.18% 2.98% 3.64% 2.5%
2025/06/13 12.04% 13.74% 6.62% 5.75% 4.07% 4.86% 2.63% 3.09% 1.65% 2.88%
2025/06/14 12.34% 14.2% 5.99% 5.75% 3.89% 4.76% 2.3% 3.52% 4.5% 4.31%
2025/06/15 13.13% 13.54% 5.2% 4.55% 4.24% 6.36% 2.37% 3.09% 2.18% 3.21%
2025/06/16 16.2% 16.1% 5.62% 3.98% 3.15% 1.34% 2.81% 2.69% 2.18% 3.41%
2025/06/17 16.03% 17.97% 5.65% 4.66% 2.8% 2.29% 2.8% 2.58% 1.21% 2.57%
2025/06/18 12.07% 15.55% 4.08% 4.21% 4.76% 1.57% 2.06% 2.7% 1.89% 1.71%
2025/06/19 14.43% 18.92% 6.64% 6.35% 2.97% 1.47% 3.02% 2.39% 2.56% 2.2%
2025/06/20 15.59% 15.9% 5.99% 4.56% 6.06% 2.68% 3.34% 3.53% 2.13% 2.85%
2025/06/21 15.6% 14.36% 7.87% 6.11% 4.52% 2.95% 3.84% 3.35% 1.02% 3.01%
2025/06/22 15% 16.03% 6.07% 4.94% 6.09% 2.07% 2.51% 2.97% 3.64% 2.56%
2025/06/23 11.77% 13.31% 4.35% 4.16% 6.33% 3.39% 3.49% 3.11% 2.43% 2.1%
2025/06/24 10.34% 13.82% 4.65% 3.54% 5.98% 2.79% 2.14% 2.62% 2.5% 1.9%
2025/06/25 9.63% 10.55% 6.09% 6.16% 6.06% 2.02% 3.4% 2.69% 1.63% 1.9%
2025/06/26 9.05% 8.29% 7.49% 5.22% 9.09% 3.66% 3.05% 3.01% 0.56% 2%
2025/06/27 11.24% 7.32% 8.48% 6.78% 5.85% 2.5% 3.95% 4.09% 1.8% 2.56%
2025/06/28 16.01% 12.65% 6.7% 5.54% 4.05% 2.28% 2.29% 2.22% 2.48% 4.04%
2025/06/29 13.19% 15.6% 6.9% 5.17% 4.74% 1.7% 3.56% 3.66% 1.08% 3.1%
2025/06/30 11.77% 9.51% 6.25% 5.37% 5.03% 3.83% 3.18% 3.09% 1.64% 1.01%

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In June 2025, cv-library.co.uk started strong but declined, ending at 11.77%. Totaljobs.com peaked mid-month, finishing at 9.51%. Livecareer.co.uk fluctuated, closing at 6.25%. Myperfectcv.co.uk saw minor changes, ending at 5.37%. Jobs-bear.com had a steady month, closing at 5.03%. Indeed.com remained low, finishing at 3.83%. Cvgenius.com showed slight growth, ending at 3.18%. Cvmaker.uk had minor fluctuations, closing at 3.09%. Jobs-redefined.co saw a slight rise, ending at 1.64%. Reed.co.uk fluctuated, closing at 1.01%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services Recruitment

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    CV-Library Official Site | CV-Library.co.uk https://www.cv-library.co.uk

    Upload Your CV & Search 1000's of Job Vacancies With The UK's Fastest Growing Job Site! Be Discovered By The UK's Top Employers ...

  2. 2
    No Experience Required https://jobs.itonlinelearning-recruitment.com › apply

    Enquire Now — Limited Or No Experience. We Help You Build A Rewarding Career In Project Management. We Specialise In Placing Candidates In The Project...

  3. 3
    Free CV Templates https://www.livecareer.co.uk › freecv › templates

    Create a CV in Minutes — Make a Job-Winning CV in Minutes. No Writing Experience Required. Start Now! Instantly...

  4. 4
    We Are Hiring Remote Workers | Earn Up To €200-€250 Per Day https://www.smartremotejob.net

    We are hiring full time and part time remote workers in United Kingdom. You can work on your own schedule, remotely, and get paid after completion.

  5. 5
    Full-time & Part-time Jobs | New Jobs Everyday at Totaljobs https://www.totaljobs.com › jobs

    We Will Help You Deliver Your CV in The Best Way to the Latest Available Jobs. Apply Now!

Copyright © Adthena. All rights reserved.

In the competitive landscape of recruitment PPC ads, CV-Library stands out by emphasizing its vast job database and connection to top UK employers. IT Online Learning targets those with limited experience, offering career-building in project management. LiveCareer simplifies CV creation, while SmartRemoteJob promotes flexible remote work with attractive earnings. Totaljobs highlights its daily job updates and CV delivery assistance. Each ad uniquely addresses job seekers’ needs, from entry-level opportunities to remote work flexibility.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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