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UK Services Recruitment - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Recruitment category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Services Recruitment brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
totaljobs.com 21.36
cv-library.co.uk 9.05
indeed.com 7.32
skillmatch-pro.com 5.84
reed.co.uk 4.63
recruit4good.co.uk 4.48
livecareer.co.uk 3.11
myperfectcv.co.uk 2.98
jobs-bear.com 2.47
cvmaker.uk 2
others 36.76

Copyright © Adthena. All rights reserved.

In the recruitment PPC landscape, Totaljobs.com leads with 21.36% click share, followed by CV-Library.co.uk at 9.05%. ‘Others’ dominate with 36.76%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Services Recruitment brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date livecareer.co.uk myperfectcv.co.uk cv-library.co.uk recruit4good.co.uk totaljobs.com cvmaker.uk cvgenius.com resume.io resumaker.ai skillmatch-pro.com
2025/04/01 4.88% 6.84% 4.99% 7.42% 8.34% 4.71% 3.54% 4.33% 5.04% 8.37%
2025/04/02 4.83% 4.52% 6.31% 3.29% 11.64% 5.11% 1.94% 2.48% 5.24% 4.47%
2025/04/03 6.5% 6.17% 4.33% 2.73% 6.42% 3.81% 4.11% 4.4% 3.99% 7.1%
2025/04/04 5.87% 5.55% 5.86% 2.58% 4.96% 5.42% 3.03% 2.65% 5.79% 10.33%
2025/04/05 6.27% 8.48% 5.47% 4.89% 5.53% 3.04% 3.91% 4.51% 5.31% 9.61%
2025/04/06 4.72% 7.09% 5.62% 5.37% 4.43% 3.29% 3.99% 2.65% 4.39% 12.61%
2025/04/07 5.27% 6.48% 5.56% 4.18% 6.77% 6.7% 3.92% 3.03% 2.29% 10.39%
2025/04/08 5.95% 7.09% 8.74% 4.58% 5.1% 5.45% 3.83% 4.56% 3.05% 8.97%
2025/04/09 7.75% 6.79% 5.23% 3.13% 5.85% 5.4% 4.81% 4.11% 2.7% 8.18%
2025/04/10 7.84% 8.51% 5.72% 3.55% 8.81% 3.98% 3.88% 1.8% 3.84% 11.07%
2025/04/11 8.34% 9.78% 5.69% 2.4% 5.7% 5.31% 6.42% 4.04% 3.95% 8.93%
2025/04/12 8.49% 7.96% 4.44% 3.76% 6.43% 4.64% 4.99% 4.2% 4.52% 9.11%
2025/04/13 6.34% 6.71% 4.3% 7.03% 4.42% 2.41% 4.48% 4.11% 4.75% 11.12%
2025/04/14 6.78% 5.86% 5.63% 6.19% 7.31% 5.31% 3.76% 4.76% 2.62% 10.2%
2025/04/15 5.14% 6.1% 6.89% 4.05% 11.24% 4.2% 3.86% 2.5% 1.63% 8.57%
2025/04/16 5.56% 4.16% 5.75% 3.25% 7.31% 4.02% 2.96% 3.46% 3.23% 8.9%
2025/04/17 6.21% 5.59% 4.22% 6.23% 9.69% 2.84% 2.7% 3.21% 3.88% 9.61%
2025/04/18 6.12% 4.54% 4.36% 3.06% 10.48% 5.65% 2.84% 3.41% 3.66% 6.62%
2025/04/19 4.94% 6.38% 6.62% 4.05% 7.7% 4.2% 2.31% 5.49% 5.46% 0.01%
2025/04/20 9.2% 8.57% 4.36% 3.15% 7.08% 6.69% 6.19% 6.66% 3.35% 0%
2025/04/21 7.32% 5.73% 8.13% 2.44% 8.67% 4.48% 3.11% 6.61% 3.78% 0%
2025/04/22 8.12% 5.88% 6.82% 5.49% 7.35% 5.72% 3.76% 3.3% 2.93% 0%
2025/04/23 8.47% 8.17% 8.48% 2.66% 5.9% 6.26% 3.85% 5.08% 4.65% 0.01%
2025/04/24 9.54% 6.59% 7.81% 5.2% 10.67% 4.53% 4.53% 2.68% 2.76% 0.01%
2025/04/25 11.59% 10.42% 5.81% 3.07% 5.97% 6.92% 5.24% 5.48% 4.21% 0%
2025/04/26 9.09% 7.06% 9.26% 5.02% 12.64% 4.99% 4.82% 6.34% 5.82% 0%
2025/04/27 8.6% 6.8% 6.35% 4.57% 18.17% 5.65% 2.94% 3% 2.87% 0%
2025/04/28 9.12% 8.81% 9.34% 3.27% 12.72% 6.95% 5.29% 2.22% 2.45% 0%
2025/04/29 9.91% 8.96% 5.34% 3.89% 10.25% 5.22% 3.18% 4.47% 3.63% 0%
2025/04/30 11.67% 8.89% 7.68% 6.94% 6.77% 6.1% 5.74% 3.54% 2.98% 0%

Copyright © Adthena. All rights reserved.

April saw dynamic shifts in PPC spend. Skillmatch-pro.com led early, then plummeted to zero. Totaljobs.com surged mid-month, peaking on April 27. Livecareer.co.uk steadily climbed, ending strong. The month concluded with diverse spend patterns.

Market Exposure

Competitor Count for UK Services Recruitment

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 381
2025/04/02 348
2025/04/03 369
2025/04/04 348
2025/04/05 344
2025/04/06 367
2025/04/07 370
2025/04/08 376
2025/04/09 329
2025/04/10 369
2025/04/11 354
2025/04/12 317
2025/04/13 336
2025/04/14 359
2025/04/15 369
2025/04/16 353
2025/04/17 383
2025/04/18 326
2025/04/19 357
2025/04/20 328
2025/04/21 337
2025/04/22 365
2025/04/23 356
2025/04/24 353
2025/04/25 356
2025/04/26 339
2025/04/27 319
2025/04/28 361
2025/04/29 366
2025/04/30 355

Copyright © Adthena. All rights reserved.

April began with 381 advertisers, fluctuating throughout the month, peaking at 383 on April 17. The month concluded with 355 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Services Recruitment

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
cv-library.co.uk 4.12%
totaljobs.com 3.91%
livecareer.co.uk 1.16%
reed.co.uk 0.67%
myperfectcv.co.uk 0.67%
expertemploy-uk.com -0.72%
jooble.org -0.73%
linkedin.com -0.75%
careerhub-talents.com -1.15%
skillmatch-pro.com -9.53%

Copyright © Adthena. All rights reserved.

Skillmatch-pro.com saw a significant drop of 9.53%, while cv-library.co.uk surged by 4.12%. Totaljobs.com also rose by 3.91%, contrasting with declines from careerhub-talents.com and linkedin.com.

Campaign Efficiency

UK Services Recruitment Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date cv-library.co.uk totaljobs.com recruit4good.co.uk livecareer.co.uk jobs-bear.com myperfectcv.co.uk cvgenius.com resumaker.ai indeed.com skillmatch-pro.com
2025/04/01 7.29% 13.05% 8.13% 2.41% 2.19% 2.99% 1.76% 2.85% 6.11% 10.18%
2025/04/02 9.12% 17.3% 3.78% 2.74% 3.39% 2.29% 0.97% 2.96% 7.91% 6.01%
2025/04/03 6.77% 9.76% 3.98% 3.26% 2.59% 2.57% 2.11% 1.93% 4.87% 10.01%
2025/04/04 8.53% 8.3% 3.4% 2.91% 1.88% 2.37% 1.71% 2.81% 5.8% 12.91%
2025/04/05 7.88% 8.8% 6.11% 2.85% 1.6% 3.6% 2.07% 3.12% 4.71% 12.7%
2025/04/06 7.35% 6.53% 6.28% 2.22% 2.52% 2.57% 2.04% 2.49% 2.84% 15.07%
2025/04/07 7.61% 10.21% 5.76% 2.43% 2.58% 2.38% 1.89% 1.41% 4.58% 14.18%
2025/04/08 12.94% 8.2% 5.8% 2.88% 2.85% 2.8% 2.06% 1.64% 4.32% 12.15%
2025/04/09 7.57% 10.08% 3.83% 3.56% 1.81% 2.65% 2.31% 1.54% 3.7% 10.79%
2025/04/10 8.39% 11.68% 4.18% 2.96% 2.38% 3.1% 1.72% 2.16% 3.63% 15.75%
2025/04/11 8.03% 8.84% 3.67% 4.47% 3.6% 4.41% 3.44% 2.49% 1.15% 13.47%
2025/04/12 7.04% 9.37% 4.6% 4.31% 3.15% 3.27% 2.58% 2.71% 4.69% 13.31%
2025/04/13 5.87% 6.08% 9.98% 2.95% 2.24% 2.81% 2.28% 2.59% 2.58% 14.59%
2025/04/14 8.14% 11.07% 7.57% 3.26% 5.13% 2.51% 1.83% 1.55% 2.88% 12.7%
2025/04/15 9.28% 14.85% 5.17% 2.57% 1.33% 2.5% 1.84% 0.92% 3.09% 10.55%
2025/04/16 7.38% 10.18% 4.12% 2.64% 3.54% 1.63% 1.45% 1.72% 7.82% 11.33%
2025/04/17 5.99% 11.02% 7.46% 2.85% 2.76% 2.15% 1.4% 2.19% 3.36% 12.02%
2025/04/18 6.79% 14.98% 4.39% 3.29% 2.59% 2.26% 1.5% 2.17% 2.67% 8.33%
2025/04/19 9.29% 11.28% 4.84% 2.3% 2.61% 2.57% 1.32% 2.64% 4.28% 0.01%
2025/04/20 7.48% 11.55% 3.54% 5.23% 1.78% 4.36% 3.65% 2.03% 2.61% 0%
2025/04/21 13.33% 13.67% 2.48% 4% 5.19% 2.79% 1.98% 2.34% 3.67% 0%
2025/04/22 10.34% 10.97% 6.82% 4.08% 3.75% 2.71% 1.89% 1.9% 8.24% 0%
2025/04/23 14.06% 9.33% 3.39% 4.88% 3.5% 4.13% 2.11% 2.94% 5.55% 0.01%
2025/04/24 12.52% 15.09% 6.58% 4.93% 2.2% 3.4% 2.58% 1.66% 6.82% 0.01%
2025/04/25 9.68% 10.79% 4.59% 6.21% 2.91% 4.98% 3.06% 2.81% 1.27% 0%
2025/04/26 14.22% 19.13% 6.62% 4.32% 2.15% 3.37% 2.55% 3.69% 1.51% 0%
2025/04/27 10.12% 26.03% 5.34% 4.04% 2.74% 2.96% 1.74% 1.79% 2.33% 0%
2025/04/28 13.86% 17.87% 4.49% 4.42% 4.69% 3.98% 2.7% 1.45% 1.56% 0%
2025/04/29 8.43% 17.46% 5.99% 5.31% 5.72% 4.54% 1.82% 2.35% 1.24% 0%
2025/04/30 12.07% 11.53% 8.77% 5.95% 4.56% 4.42% 3.15% 1.8% 1.74% 0%

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April saw dynamic shifts in PPC impressions. Totaljobs.com surged, peaking at 26.03% on April 27. Skillmatch-pro.com plummeted to 0% mid-month. Cv-library.co.uk fluctuated, ending strong at 12.07%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services Recruitment

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Job Near Me - Find Jobs In Your Area Today https://www.cv-library.co.uk › local › jobs

    Upload Your CV & Search 1000's of Jobs Near You With The UK's Fastest Growing Job Site!

  2. 2
    Recruitment Outsourcing | Improved Employee Satisfaction https://www.infosysbpm.com

    Manage end-to-end talent supply chain with Infosys BPM's Recruitment Outsourcing Services.

  3. 3
    Free CV Templates https://www.livecareer.co.uk › freecv › templates

    Create a CV in Minutes — Make a Job-Winning CV in Minutes. No Writing Experience Required. Start Now! Instantly...

  4. 4
    Full-time & Part-time Jobs - Vacancies Local https://www.totaljobs.com › jobs › local

    We Will Help You Deliver Your CV in The Best Way to the Latest Available Jobs. Apply Now!

  5. 5
    Velocity Global https://explore.velocityglobal.com

    Hire Employees Overseas — Attract & retain top talent all over the world with competitive benefits packages. Equip your...

Copyright © Adthena. All rights reserved.

In the competitive landscape of recruitment PPC ads, CV-Library entices job seekers with local opportunities, emphasizing speed and growth. Infosys BPM highlights comprehensive recruitment outsourcing for enhanced satisfaction. LiveCareer simplifies CV creation, while Totaljobs focuses on effective CV delivery. Velocity Global offers global hiring solutions with attractive benefits.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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