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UK Services Recruitment - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Recruitment category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Services Recruitment brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
totaljobs.com 20.27
cv-library.co.uk 17.55
indeed.com 5.35
reed.co.uk 4.09
livecareer.co.uk 3.9
myperfectcv.co.uk 3.57
jobs-bear.com 3.42
cvmaker.uk 3.22
recruit4good.co.uk 2.31
cvgenius.com 1.8
others 34.52

Copyright © Adthena. All rights reserved.

In the recruitment PPC landscape, ‘totaljobs.com’ leads with 20.27% click share, followed by ‘cv-library.co.uk’ at 17.55%. ‘Others’ collectively hold 34.52%.

Market Exposure

Share of Spend for the top 10 UK Services Recruitment brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date cvmaker.uk livecareer.co.uk myperfectcv.co.uk cv-library.co.uk cvgenius.com totaljobs.com resume.io jobs-bear.com indeed.com recruit4good.co.uk
2025/05/01 8.38% 9.26% 8.45% 5.42% 5.09% 9.46% 4.05% 2.19% 1.1% 4.6%
2025/05/02 9% 10.8% 10.16% 6.38% 6.34% 8.4% 1.5% 1.91% 1.89% 4.83%
2025/05/03 7.96% 9.64% 8.64% 7.25% 4.9% 7.92% 5.58% 2.09% 2.15% 4.12%
2025/05/04 6.76% 9.23% 7.95% 5.65% 5.17% 8.15% 8.06% 1.47% 1.71% 4.25%
2025/05/05 7.3% 9.16% 8.33% 5.69% 6.08% 5.95% 4.06% 2.63% 1.76% 5.49%
2025/05/06 9.8% 10.59% 10.09% 6.51% 5.74% 4.65% 3.82% 3.52% 1.78% 3.66%
2025/05/07 7.09% 7.34% 6.55% 8.79% 4.51% 7.25% 3.75% 3.21% 3.39% 2.95%
2025/05/08 9.09% 8.85% 8.14% 5.93% 4.81% 8.47% 3.13% 2.87% 3.21% 3.57%
2025/05/09 9.78% 9.98% 9.39% 10.86% 5.29% 3.92% 3.08% 1.8% 3.37% 2.61%
2025/05/10 10.62% 9.08% 8.65% 8.63% 6.12% 5.01% 4.84% 1.64% 5.84% 1.92%
2025/05/11 8.44% 11.53% 8.4% 8.87% 5.86% 5.12% 6.02% 1.97% 4.15% 2.36%
2025/05/12 5.04% 10.61% 9.43% 8.65% 8.55% 6.61% 2.9% 3.42% 3.49% 2.6%
2025/05/13 3.46% 10.4% 10.03% 8.33% 7.41% 8.69% 2.44% 4.12% 2.67% 3.65%
2025/05/14 3.33% 9.05% 9.38% 9.9% 8.13% 7.57% 3.38% 2.3% 2.9% 2.51%
2025/05/15 5.96% 9.55% 10.14% 9.72% 7.38% 5.54% 2.4% 2.08% 3.48% 1.99%
2025/05/16 7.46% 8.57% 10.5% 11.73% 6.75% 4.97% 6.83% 2.03% 2.34% 0.36%
2025/05/17 11.27% 10.39% 7.33% 11.93% 7.43% 6.2% 5.09% 1.93% 2.3% 1.96%
2025/05/18 10.26% 8.98% 10.26% 10.06% 8.95% 6.28% 5.08% 1.47% 2.62% 0.79%
2025/05/19 10.53% 10.2% 10.24% 10.13% 8.37% 5.17% 5.24% 2.2% 2.55% 1.6%
2025/05/20 10.97% 9.76% 9.74% 10.68% 5.84% 4.1% 3.61% 2.38% 3.92% 1.06%
2025/05/21 12.54% 9.52% 7.76% 11.6% 8.3% 5.76% 3.47% 2.88% 3.2% 1.5%
2025/05/22 11.72% 11.83% 10.35% 10.64% 8.24% 5.48% 2.18% 1.68% 3.28% 0.48%
2025/05/23 8.95% 11.58% 8.67% 10.97% 9% 4.4% 2.89% 3.28% 2.79% 0.04%
2025/05/24 11.88% 10.99% 7.88% 9.57% 7.21% 4.51% 3.5% 2.92% 1.98% 0.54%
2025/05/25 12.91% 11.58% 10.38% 10.76% 7.07% 5.62% 6.39% 1.32% 2.53% 0.06%
2025/05/26 11.36% 11.89% 9.25% 9.99% 6.87% 6.37% 4.84% 1.28% 2.59% 0.56%
2025/05/27 13.01% 12.8% 10.2% 9.13% 6.94% 4.08% 5.26% 1.26% 3.13% 0.18%
2025/05/28 10.18% 10.57% 8.69% 7.53% 7.04% 6.84% 3.81% 1.57% 4.83% 0.1%
2025/05/29 10.81% 11.34% 8.06% 8.33% 6.66% 5.92% 3.05% 1.47% 3.88% 0.04%
2025/05/30 13.91% 9.69% 9.06% 8.19% 6.58% 7.02% 3.34% 1.98% 3.05% 0.06%
2025/05/31 14.23% 13.15% 12.88% 9.03% 5.9% 5.03% 3.4% 2.24% 1.14% 0.43%

Copyright © Adthena. All rights reserved.

In May 2025, cvmaker.uk’s spend share surged, peaking at 14.23% on the 31st. Livecareer.co.uk and myperfectcv.co.uk also saw notable increases, ending at 13.15% and 12.88%, respectively. Meanwhile, recruit4good.co.uk’s share dwindled, closing at 0.43%.

Market Exposure

Competitor Count for UK Services Recruitment

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 360
2025/05/02 349
2025/05/03 346
2025/05/04 363
2025/05/05 405
2025/05/06 380
2025/05/07 397
2025/05/08 416
2025/05/09 401
2025/05/10 373
2025/05/11 372
2025/05/12 368
2025/05/13 413
2025/05/14 427
2025/05/15 418
2025/05/16 396
2025/05/17 340
2025/05/18 355
2025/05/19 366
2025/05/20 374
2025/05/21 340
2025/05/22 320
2025/05/23 321
2025/05/24 319
2025/05/25 308
2025/05/26 325
2025/05/27 317
2025/05/28 328
2025/05/29 320
2025/05/30 285
2025/05/31 292

Copyright © Adthena. All rights reserved.

In May 2025, distinct advertisers fluctuated, peaking at 427 on May 14. The month concluded with a decline, ending at 292.

Campaign Efficiency

Market Loss & Market Gains for UK Services Recruitment

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
cv-library.co.uk 7.26%
totaljobs.com 1.76%
cvmaker.uk 1.41%
flexjobs.com 0.73%
livecareer.co.uk 0.51%
jobs-redefined.co -0.76%
roberthalf.com -0.81%
jooble.org -1.59%
indeed.com -1.75%
recruit4good.co.uk -2.58%

Copyright © Adthena. All rights reserved.

CV-Library.co.uk surged with a 7.26% click share increase, while Recruit4Good.co.uk faced a 2.58% decline.

Campaign Efficiency

UK Services Recruitment Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date cv-library.co.uk totaljobs.com livecareer.co.uk myperfectcv.co.uk cvmaker.uk jobs-bear.com cvgenius.com reed.co.uk indeed.com recruit4good.co.uk
2025/05/01 9.05% 16.53% 5.13% 4.06% 3.19% 3.41% 2.74% 1.35% 2.13% 5.96%
2025/05/02 11.02% 15.71% 5.61% 4.73% 3.45% 3.42% 3.2% 1.34% 2.95% 7.32%
2025/05/03 12.15% 13.29% 4.47% 3.29% 2.7% 4.03% 2.4% 2.07% 3.11% 6.1%
2025/05/04 9.13% 13.99% 4.3% 3.01% 2.04% 2.82% 2.46% 2.15% 2.81% 6.34%
2025/05/05 9.34% 10.45% 4.59% 3.85% 2.51% 5.09% 2.62% 1.75% 2.87% 7.78%
2025/05/06 11.42% 8.08% 4.93% 4.1% 3.13% 6.34% 2.65% 1.03% 2.58% 4.62%
2025/05/07 14.42% 10.61% 2.96% 2.46% 1.59% 6.32% 1.71% 1.22% 3.38% 4.35%
2025/05/08 10.19% 13.53% 4.22% 3.33% 3.03% 5.29% 2.21% 1.7% 2.48% 5.17%
2025/05/09 19.65% 7.52% 5.18% 4.2% 3.16% 3.5% 2.47% 1.99% 3.19% 3.94%
2025/05/10 16.6% 8.47% 4.65% 4.25% 3.25% 3.07% 2.67% 2.48% 6.57% 3.28%
2025/05/11 15.76% 9.48% 5.84% 3.88% 2.85% 3.86% 2.44% 1.93% 3.74% 3.67%
2025/05/12 14.07% 12.28% 5.58% 4.06% 1.54% 6.11% 3.42% 1.94% 2.99% 3.88%
2025/05/13 12.78% 13.05% 4.57% 3.84% 1.04% 7.03% 3.2% 2.3% 2.3% 5.02%
2025/05/14 15.32% 12.54% 4.22% 3.66% 1.35% 3.93% 3.8% 2.21% 2.2% 3.57%
2025/05/15 16.14% 10.9% 4.82% 4.4% 1.64% 4.07% 3.68% 1.51% 3.37% 2.9%
2025/05/16 20.43% 9.02% 4.39% 4.84% 2.25% 3.87% 3.3% 1.16% 2.15% 0.56%
2025/05/17 18.84% 10.93% 5.24% 3.6% 3.09% 3.79% 3.23% 1.23% 1.65% 3.12%
2025/05/18 17.07% 13% 5.1% 5.26% 2.85% 3.19% 4.05% 1.43% 2.43% 1.27%
2025/05/19 18.75% 9.57% 5.89% 4.97% 3.17% 4.62% 3.98% 1.71% 2.13% 2.58%
2025/05/20 18.02% 7.87% 4.81% 4.34% 3.42% 4.37% 2.6% 1.65% 3.67% 1.47%
2025/05/21 19.7% 10.84% 5.29% 3.43% 3.44% 5.48% 3.19% 1.34% 3.34% 2.46%
2025/05/22 18.68% 11.31% 6.64% 4.79% 4.05% 3.71% 3.6% 1.67% 3.26% 0.85%
2025/05/23 19.35% 8.64% 6.28% 4.38% 2.6% 7.06% 3.57% 1.55% 2.26% 0.06%
2025/05/24 15.63% 9.15% 6.87% 4.61% 4.36% 6.31% 3.25% 1.96% 2.03% 0.93%
2025/05/25 19.37% 11.87% 7.62% 5.93% 4.47% 3.3% 3.08% 1.06% 1.63% 0.15%
2025/05/26 17.48% 13.44% 7.06% 5.04% 3.66% 2.82% 3.27% 2.68% 2.21% 0.99%
2025/05/27 17.72% 8.84% 8.19% 5.25% 5.15% 2.94% 3.17% 1.39% 3.07% 0.26%
2025/05/28 13.47% 13.21% 6.6% 4.85% 3.4% 3.19% 3.13% 1.55% 5.17% 0.22%
2025/05/29 14.14% 11.7% 6.94% 4.93% 3.93% 3.12% 3.11% 2.21% 3.7% 0.07%
2025/05/30 14.55% 12.57% 5.65% 5.2% 4.56% 4.05% 2.74% 2.49% 3.1% 0.12%
2025/05/31 15.83% 10.55% 7.94% 7.63% 5.11% 4.76% 3.06% 2.57% 1.29% 0.77%

Copyright © Adthena. All rights reserved.

In May 2025, cv-library.co.uk’s impression share fluctuated, peaking at 20.43% on the 16th. totaljobs.com saw a decline, ending at 10.55%. livecareer.co.uk steadily rose, finishing at 7.94%. myperfectcv.co.uk and cvmaker.uk showed moderate growth, closing at 7.63% and 5.11%, respectively. jobs-bear.com and cvgenius.com remained stable, while reed.co.uk and indeed.com had minor fluctuations. recruit4good.co.uk’s share plummeted, ending at 0.77%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services Recruitment

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Jobs Near Me - Find Jobs In Your Area Today https://www.cv-library.co.uk › local › jobs

    Upload Your CV & Search 1000's of Jobs Near You With The UK's Fastest Growing Job Site! Be Discovered By The UK's Top Employers ...

  2. 2
    Free Online CV Templates https://www.cvgenius.com

    Easily Build a Free CV — CV templates made smarter by AI - our CV templates get you more interviews and job offers.

  3. 3
    Free CV Templates - Create a CV in Minutes https://www.livecareer.co.uk › freecv › templates

    Make a Job-Winning CV in Minutes. No Writing Experience Required. Start Now! Instantly...

  4. 4
    Randstad - Recruitment agency | Permanent and temporary roles https://www.randstad.co.uk

    Find Your Perfect Job at Randstad™. Upload Your CV and Apply Online Now. Permanent...

  5. 5
    Full-time & Part-time Jobs https://www.totaljobs.com › jobs

    New Jobs Everyday at Totaljobs — We Will Help You Deliver Your CV in The Best Way to the Latest Available Jobs. Apply Now!

Copyright © Adthena. All rights reserved.

In the competitive world of recruitment, top advertisers like CV-Library, CV Genius, and Randstad captivate job seekers with promises of ease and opportunity. Themes of accessibility and efficiency dominate, with CV templates and job listings readily available, ensuring users can swiftly connect with potential employers.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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