UK Services Legal - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Legal category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Legal – UK

Google AI Overview visibility for Services Legal UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 29.9687618107
70.0312381893
29%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 47
53
47%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 2%
Navigational 1%
Seasonal 0%
Local 3%
Problem Solving 28%

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Market Exposure

Share of Clicks for top 10 UK Services Legal brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
irwinmitchell.com 8.41
landregistry.uk 6.96
co-oplegalservices.co.uk 5.74
tide.co 4.24
uklandregistryonline.org.uk 4.17
vardags.com 3.28
citizensadvice.org.uk 2.52
patientclaimline.com 2.38
conveyancingsupermarket.com 2.11
which.co.uk 2.01
others 58.18
  • irwinmitchell.com - 8.41%
  • landregistry.uk - 6.96%
  • co-oplegalservices.co.uk - 5.74%
  • tide.co - 4.24%
  • uklandregistryonline.org.uk - 4.17%
  • vardags.com - 3.28%
  • citizensadvice.org.uk - 2.52%
  • patientclaimline.com - 2.38%
  • conveyancingsupermarket.com - 2.11%
  • which.co.uk - 2.01%
  • others - 58.18%

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In the legal services PPC landscape, ‘others’ dominate with 58.18% click share, while ‘irwinmitchell.com’ leads specific advertisers at 8.41%.

Market Exposure

Share of Spend for the top 10 UK Services Legal brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date injurylawyers4u.co.uk tide.co national-accident-helpline.co.uk patientclaimline.com irwinmitchell.com first4lawyers.com co-oplegalservices.co.uk vardags.com slatergordon.co.uk cordellcopersonalinjury.co.uk
2026/06/01 5.11% 4.87% 5.13% 5.83% 4.24% 3.9% 3.08% 2.53% 4.02% 1.84%
2026/06/02 5.29% 4.69% 5.64% 5.74% 5.01% 3.39% 2.95% 1.99% 3.69% 2.41%
2026/06/03 4.82% 5.16% 4.8% 4.69% 5.81% 4.02% 3.1% 1.61% 4.78% 2.41%
2026/06/04 4.88% 5.41% 5.27% 5.6% 4.86% 3.63% 2.76% 2.11% 5.23% 2.49%
2026/06/05 5.05% 5.38% 5.21% 5.57% 4.03% 4.38% 2.65% 2.14% 4.48% 2.27%
2026/06/06 5.15% 5.58% 4.87% 5.63% 4.13% 0.85% 4.37% 3.03% 0.61% 2.9%
2026/06/07 5.48% 5.03% 5.27% 5.51% 3.86% 2.13% 5.23% 2.5% 0.59% 2.4%
2026/06/08 5.74% 5.09% 4.82% 4.92% 4.42% 2.48% 2.93% 3.46% 4.88% 2.72%
2026/06/09 6.43% 6.15% 5.91% 4.74% 3.62% 3.22% 2.91% 3.14% 2.99% 2.42%
2026/06/10 6.47% 6.14% 5.67% 4.26% 4.06% 2.95% 2.73% 3% 3.44% 2.69%
2026/06/11 6.17% 5.99% 4.78% 4.27% 4.65% 2.85% 2.64% 4.02% 3.85% 2.67%
2026/06/12 6.28% 6.3% 4.8% 4.23% 3.7% 3.23% 2.74% 3.49% 4.16% 3.1%
2026/06/13 5.36% 6.05% 4.65% 4.54% 2.84% 0.93% 5.03% 5.28% 0.77% 4.08%
2026/06/14 5.61% 6.08% 4.73% 4.46% 2.95% 1.6% 4.82% 4.83% 0.78% 5.32%
2026/06/15 5.5% 6.17% 5.28% 4.24% 3.79% 2.34% 3.14% 3.95% 3.64% 3.87%
2026/06/16 6.29% 6.03% 5% 4.57% 4.17% 2.71% 2.79% 4.37% 3.42% 3.62%
2026/06/17 5.5% 6.41% 5.26% 4.28% 4.28% 2.7% 3.31% 4.32% 3.96% 4.46%
2026/06/18 5.28% 5.88% 4.7% 4.12% 4.64% 2.81% 3.77% 4.62% 3.21% 5.12%
2026/06/19 4.76% 5.65% 4.95% 3.99% 4.55% 3.09% 3.45% 3.96% 4.3% 4.38%
2026/06/20 6.51% 6.38% 5.01% 4.11% 3.41% 0.89% 6.09% 2.99% 0.91% 3.67%
2026/06/21 5.92% 6.78% 4.93% 3.27% 3.63% 1.7% 5.07% 3.49% 1.05% 4%
2026/06/22 6.24% 6.86% 5.22% 3.15% 4.59% 3.73% 3.6% 3.45% 3.83% 2.86%
2026/06/23 6.89% 6.44% 4.78% 3.48% 5.65% 5.03% 3.86% 2.77% 3.64% 2.54%
2026/06/24 7.11% 6.68% 4.93% 3.52% 5.64% 5.09% 3.46% 2.79% 4.33% 2.26%
2026/06/25 7.2% 6.96% 4.65% 3.46% 5.75% 5.69% 3.59% 2.47% 2.67% 2.63%
2026/06/26 7.81% 7.5% 4.78% 3.47% 4.12% 4.95% 4.37% 2.6% 2.65% 2.14%
2026/06/27 8.68% 7.21% 5.3% 4.09% 5.67% 1.4% 5.35% 2.83% 0.59% 2.17%
2026/06/28 8.81% 6.56% 5.76% 1.95% 5.18% 1.48% 5.39% 3.17% 0.62% 3%
2026/06/29 7.71% 6.48% 5.48% 2.95% 5.43% 3.51% 3.98% 2.82% 3.04% 2.55%
2026/06/30 7.6% 7.05% 6.15% 4.34% 4.31% 3.51% 3.14% 3.02% 2.66% 2.01%
  • injurylawyers4u.co.uk
  • tide.co
  • national-accident-helpline.co.uk
  • patientclaimline.com
  • irwinmitchell.com
  • first4lawyers.com
  • co-oplegalservices.co.uk
  • vardags.com
  • slatergordon.co.uk
  • cordellcopersonalinjury.co.uk

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In June 2026, “injurylawyers4u.co.uk” led with a steady rise, peaking at 8.81%. “tide.co” followed closely, ending at 7.05%. “national-accident-helpline.co.uk” showed consistent growth, finishing at 6.15%.

Market Exposure

Competitor Count for UK Services Legal

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 940
2026/06/02 918
2026/06/03 934
2026/06/04 925
2026/06/05 912
2026/06/06 892
2026/06/07 893
2026/06/08 910
2026/06/09 834
2026/06/10 829
2026/06/11 812
2026/06/12 799
2026/06/13 784
2026/06/14 772
2026/06/15 768
2026/06/16 734
2026/06/17 711
2026/06/18 709
2026/06/19 703
2026/06/20 696
2026/06/21 687
2026/06/22 718
2026/06/23 720
2026/06/24 695
2026/06/25 690
2026/06/26 670
2026/06/27 670
2026/06/28 655
2026/06/29 708
2026/06/30 663

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June began with 940 advertisers, gradually declining to 663 by month’s end. Mid-month saw a notable dip, with a slight recovery towards the end.

Campaign Efficiency

Market Loss & Market Gains for UK Services Legal

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
landregistry.uk 4.31%
uklandregistryonline.org.uk 1.25%
monacosolicitors.co.uk 1.06%
co-oplegalservices.co.uk 0.88%
osbournepinner.com 0.64%
citizensadvice.org.uk -0.56%
the-medical-negligence-experts.co.uk -0.71%
patientclaimline.com -0.85%
conveyancingsupermarket.com -0.88%
celsolicitors.co.uk -1.06%

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Monacosolicitors.co.uk and uklandregistryonline.org.uk saw significant click share growth, while celsolicitors.co.uk and conveyancingsupermarket.com experienced notable declines.

Campaign Efficiency

UK Services Legal Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date uklandregistryonline.org.uk co-oplegalservices.co.uk landregistry.uk tide.co irwinmitchell.com vardags.com injurylawyers4u.co.uk which.co.uk patientclaimline.com conveyancingsupermarket.com
2026/06/01 3.57% 6.34% 1.41% 3.26% 4.43% 3.43% 1.58% 1.47% 3.1% 2.15%
2026/06/02 4.41% 5.92% 1.36% 3.36% 5.04% 2.83% 1.75% 1.33% 3.08% 2.27%
2026/06/03 4.24% 6.61% 1.18% 3.76% 5.93% 2.02% 1.61% 1.36% 2.56% 3.55%
2026/06/04 4.1% 5.2% 1.98% 3.79% 5.03% 2.72% 1.74% 1.01% 3% 3.11%
2026/06/05 4.4% 5.5% 1.23% 3.87% 4.38% 2.97% 1.79% 1.47% 3.01% 3.33%
2026/06/06 2.92% 8.09% 1.91% 3.91% 4.25% 4.46% 1.6% 1.69% 3% 3.68%
2026/06/07 3.55% 9.36% 1.99% 3.46% 3.93% 3.24% 1.75% 1.65% 2.85% 3.81%
2026/06/08 4.79% 5.29% 1.31% 3.33% 4.48% 4.7% 1.9% 1.78% 2.61% 3.68%
2026/06/09 3.61% 5.33% 3.35% 4.01% 4.27% 4.58% 2.06% 2.79% 2.6% 1.98%
2026/06/10 3.48% 5.36% 2.43% 4.13% 4.64% 3.81% 2.48% 2.52% 2.32% 2.34%
2026/06/11 5.34% 4.81% 2.27% 3.88% 4.68% 5.25% 2.05% 1.97% 2.32% 1.78%
2026/06/12 5.65% 4.43% 3.39% 4.14% 4.13% 4.45% 1.81% 2.91% 2.16% 1.33%
2026/06/13 3.67% 8% 4.41% 4.01% 3.53% 7.79% 1.68% 3.43% 2.34% 2.03%
2026/06/14 4.45% 7.18% 3.4% 4.05% 3.33% 7.48% 1.51% 2.99% 2.21% 2.42%
2026/06/15 5.85% 5.7% 1.5% 4.03% 4.09% 5.56% 1.54% 3.23% 2.16% 1.58%
2026/06/16 3.86% 5.23% 1.43% 4.09% 4.94% 5.97% 1.89% 4.3% 2.47% 1.58%
2026/06/17 3.16% 7% 2.03% 4.43% 4.54% 6.14% 1.7% 4.28% 2.26% 1.52%
2026/06/18 5.68% 7.07% 3.26% 3.78% 4.26% 5.56% 1.6% 3.78% 2.04% 1.49%
2026/06/19 6.04% 6.15% 4.08% 3.56% 4.71% 4.61% 1.62% 2.51% 1.97% 1.67%
2026/06/20 4.98% 8.87% 5.37% 3.9% 3.52% 3.68% 1.88% 3.14% 2.02% 1.91%
2026/06/21 5.27% 7.56% 5.08% 4.22% 3.59% 4.17% 1.87% 4.24% 1.72% 2.05%
2026/06/22 6.74% 5.93% 3.91% 4.46% 4.91% 3.78% 1.95% 2.27% 1.65% 2.73%
2026/06/23 8.12% 7.27% 2.39% 4.06% 5.69% 3.21% 2.15% 2.14% 1.69% 2.03%
2026/06/24 7.85% 6.23% 3.4% 4.3% 5.18% 3.42% 2.24% 1.99% 1.8% 1.82%
2026/06/25 7.64% 6.65% 4.95% 4.37% 5.31% 3.01% 2.36% 1.58% 1.78% 1.29%
2026/06/26 7.29% 8.26% 5.36% 4.6% 4.07% 3.12% 2.93% 2.3% 1.76% 1.43%
2026/06/27 4.76% 9.52% 5.85% 4.67% 5.16% 3.83% 3.36% 2.79% 2.12% 2.06%
2026/06/28 2.9% 9.99% 5.23% 4.44% 4.77% 3.7% 2.84% 2.84% 0.98% 2.01%
2026/06/29 4.87% 7.82% 5.2% 4.23% 5.01% 3.46% 2.71% 2.37% 1.38% 1.16%
2026/06/30 8.1% 6.36% 5.17% 4.56% 3.89% 3.14% 2.91% 2.14% 2.12% 1.43%
  • uklandregistryonline.org.uk
  • co-oplegalservices.co.uk
  • landregistry.uk
  • tide.co
  • irwinmitchell.com
  • vardags.com
  • injurylawyers4u.co.uk
  • which.co.uk
  • patientclaimline.com
  • conveyancingsupermarket.com

Copyright © Adthena. All rights reserved.

In June 2026, co-oplegalservices.co.uk led with a peak impression share of 9.99% on the 28th. uklandregistryonline.org.uk saw a significant rise, reaching 8.12% on the 23rd. The month concluded with co-oplegalservices.co.uk maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services Legal

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Services Legal - Last month
  1. 1
    Lasting power of attorney - Affordable Fixed Fee Services https://www.co-oplegalservices.co.uk › wills

    We Believe Everyone Should Have Easy Access To Quality Legal Services.

  2. 2
    Free Online Conveyancing Quote | Fixed Legal Fee | Muve https://www.muve.me.uk

    Looking For a Reliable Conveyancer in London? Get Your Free Quote in Just 30 Seconds. With a Timeline to Exchange in Just 5 Weeks, We’ll Get You Where...

  3. 3
    No-Fault Divorce in the UK - Fixed Fee Divorce https://www.osbournepinner.com › divorce › solicitors

    Divorce & No-Fault Divorce in the UK | Osbourne Pinner Solicitors London & Harrow, UK. Our Divorce Solicitors are ready to assist you at any time.

  4. 4
    Register a Company for £14.99 | Don't Pay the £100 Fee https://www.tide.co

    The UK's most popular way to register a company. Just £14.99, easy setup, no monthly fees. Starting a business? Register a company for £14.99 with Tide. UK’s #1 Formation Agent. Apply in minutes.

  5. 5
    Power Of Attorney Made Easy - Quick, Online & Easy https://whichwills.which.co.uk › which › poa

    Set up a Power of Attorney to give people you trust the right to act on your behalf.

Copyright © Adthena. All rights reserved.

In the competitive legal services landscape, Co-op Legal Services stands out with its affordable fixed fee for lasting power of attorney, emphasizing accessibility. Muve offers quick, reliable conveyancing in London, while Osbourne Pinner simplifies no-fault divorces. Tide revolutionizes company registration with low fees, and Which? streamlines power of attorney setup online.

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