UK Services Legal - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Legal category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Legal – UK

Google AI Overview visibility for Services Legal UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 25.7079377903
74.2920622097
25%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 48
52
48%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 2%
Navigational 0%
Seasonal 0%
Local 3%
Problem Solving 28%

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Market Exposure

Share of Clicks for top 10 UK Services Legal brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
irwinmitchell.com 7.29
co-oplegalservices.co.uk 5.67
citizensadvice.org.uk 4.94
uklandregistryonline.org.uk 4.84
tide.co 4.8
quickie-divorce.com 2.09
muve.me.uk 2.08
patientclaimline.com 2.07
landregistry.uk 2.06
lawhive.co.uk 1.9
others 62.26
  • irwinmitchell.com - 7.29%
  • co-oplegalservices.co.uk - 5.67%
  • citizensadvice.org.uk - 4.94%
  • uklandregistryonline.org.uk - 4.84%
  • tide.co - 4.8%
  • quickie-divorce.com - 2.09%
  • muve.me.uk - 2.08%
  • patientclaimline.com - 2.07%
  • landregistry.uk - 2.06%
  • lawhive.co.uk - 1.9%
  • others - 62.26%

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In the legal services PPC landscape, ‘irwinmitchell.com’ leads with 7.29% click share, followed by ‘co-oplegalservices.co.uk’ at 5.67%. ‘Others’ dominate with 62.26%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Services Legal brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date tide.co cordellcopersonalinjury.co.uk patientclaimline.com irwinmitchell.com injurylawyers4u.co.uk first4lawyers.com national-accident-helpline.co.uk co-oplegalservices.co.uk the-compensation-experts.co.uk accident-helpline.uk.com
2026/04/01 7.4% 3.34% 4.02% 3.6% 4.95% 4.02% 3.56% 3.4% 3.44% 1.72%
2026/04/02 6.97% 4.22% 4.11% 3.42% 4.83% 3.07% 3.54% 3.16% 3.61% 2.11%
2026/04/03 6.91% 3.7% 3.83% 3.25% 4.28% 0.55% 3.35% 3.88% 2.32% 2.29%
2026/04/04 7.35% 4.21% 4% 2.55% 4.44% 0.54% 3.99% 5.4% 2.75% 2.42%
2026/04/05 7.55% 3.87% 3.86% 3.06% 4.66% 1.99% 3.17% 5.29% 2.26% 2.63%
2026/04/06 7.02% 3.81% 3.28% 3.09% 3.92% 2.72% 3.08% 4.34% 1.61% 2.03%
2026/04/07 6.9% 3.64% 3.98% 3.33% 4.64% 3.98% 3.35% 3.63% 2.98% 1.78%
2026/04/08 7.01% 3.63% 4.13% 2.34% 5.11% 4.48% 3.32% 3.54% 3.16% 1.53%
2026/04/09 6.69% 3.04% 4.37% 2.46% 4.75% 4.91% 3.38% 3.55% 3.65% 2.37%
2026/04/10 6.16% 3.24% 4.07% 2.13% 6.21% 4.1% 3.77% 3.99% 3.24% 2.65%
2026/04/11 6.7% 4.22% 4.49% 2.09% 6.44% 2.64% 3.31% 5.3% 2.99% 2.71%
2026/04/12 6.57% 3.42% 4.77% 1.96% 8.74% 4.07% 2.56% 6.01% 2.08% 3.23%
2026/04/13 6.39% 3.4% 3.91% 2.2% 6.86% 4.35% 2.84% 3.59% 2.61% 3.94%
2026/04/14 6.2% 3.44% 4.41% 3.22% 6.1% 4.44% 2.77% 2.73% 3.18% 3.63%
2026/04/15 6.37% 3.44% 3.84% 3.03% 5.25% 4.15% 2.93% 2.23% 2.92% 3.47%
2026/04/16 7.07% 3.56% 3.75% 3.81% 6.22% 4.58% 3.08% 2.9% 2.77% 2.73%
2026/04/17 7.66% 3.51% 3.5% 4.26% 6.2% 4.62% 2.96% 2.93% 2.59% 2.37%
2026/04/18 6.87% 4.76% 3.83% 3.01% 4.73% 2.21% 2.99% 4.94% 3.03% 3.28%
2026/04/19 7% 4.85% 3.91% 2.39% 4.57% 3.34% 2.58% 5.31% 2.43% 3.12%
2026/04/20 6.34% 3.7% 3.35% 3.95% 4.79% 4.22% 2.69% 2.63% 2.42% 3.09%
2026/04/21 7.29% 3.75% 3.96% 3.49% 5.06% 5.2% 3.09% 2.83% 2.64% 2.8%
2026/04/22 7.59% 4.5% 3.93% 3.44% 4.78% 5.07% 2.94% 2.68% 2.32% 3.06%
2026/04/23 7.13% 3.91% 4.06% 4.63% 4.84% 5.07% 3.26% 3.06% 2.92% 2.53%
2026/04/24 6.85% 4.02% 4.24% 5.18% 4% 4.15% 3.73% 3.21% 2.32% 1.99%
2026/04/25 7.61% 5.88% 4.66% 4.01% 4.12% 2.32% 3.35% 4.31% 2.92% 2.74%
2026/04/26 7.05% 4.58% 4.78% 4.18% 3.94% 3.38% 2.67% 4.49% 2.56% 2.65%
2026/04/27 6.4% 3.34% 3.82% 5.54% 4.07% 4.39% 3.6% 2.78% 2.18% 2.3%
2026/04/28 7.76% 3.2% 4.05% 6.43% 4.21% 4.22% 3.91% 2.16% 2.08% 1.61%
2026/04/29 8.04% 3.69% 4.22% 5% 4.72% 3.81% 3.62% 2.88% 2.8% 1.59%
2026/04/30 8.26% 4.5% 4.32% 4.12% 3.77% 3.74% 3.54% 2.9% 2.47% 2.18%
  • tide.co
  • cordellcopersonalinjury.co.uk
  • patientclaimline.com
  • irwinmitchell.com
  • injurylawyers4u.co.uk
  • first4lawyers.com
  • national-accident-helpline.co.uk
  • co-oplegalservices.co.uk
  • the-compensation-experts.co.uk
  • accident-helpline.uk.com

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April saw dynamic shifts in PPC spend share. Tide.co surged, peaking at 8.26% on April 30. Cordellcopersonalinjury.co.uk fluctuated, ending at 4.5%. Patientclaimline.com maintained stability, closing at 4.32%.

Market Exposure

Competitor Count for UK Services Legal

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 640
2026/04/02 667
2026/04/03 704
2026/04/04 698
2026/04/05 717
2026/04/06 769
2026/04/07 774
2026/04/08 731
2026/04/09 721
2026/04/10 715
2026/04/11 698
2026/04/12 683
2026/04/13 697
2026/04/14 689
2026/04/15 686
2026/04/16 660
2026/04/17 636
2026/04/18 596
2026/04/19 621
2026/04/20 658
2026/04/21 651
2026/04/22 655
2026/04/23 672
2026/04/24 666
2026/04/25 646
2026/04/26 627
2026/04/27 678
2026/04/28 678
2026/04/29 662
2026/04/30 632

Copyright © Adthena. All rights reserved.

April began with 640 advertisers, peaking at 774 on April 7. A decline followed, ending the month at 632.

Campaign Efficiency

Market Loss & Market Gains for UK Services Legal

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
irwinmitchell.com 2.23%
landregistry.uk 1.09%
citizensadvice.org.uk 0.67%
celsolicitors.co.uk 0.38%
the-medical-negligence-experts.co.uk 0.36%
lawhive.co.uk -0.45%
citizensadviceedinburgh.org.uk -0.47%
quickie-divorce.com -0.65%
which.co.uk -0.85%
co-oplegalservices.co.uk -0.9%

Copyright © Adthena. All rights reserved.

Irwinmitchell.com surged with a 2.23% click share increase, while co-oplegalservices.co.uk dropped by 0.9%. Landregistry.uk gained 1.09%, contrasting which.co.uk’s 0.85% decline.

Campaign Efficiency

UK Services Legal Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date uklandregistryonline.org.uk tide.co irwinmitchell.com landregistry.uk co-oplegalservices.co.uk patientclaimline.com legacywills.co.uk quickie-divorce.com muve.me.uk lawhive.co.uk
2026/04/01 5.49% 4.83% 4.25% 0.68% 6.04% 2.14% 2.81% 2.69% 2.26% 3.51%
2026/04/02 6.06% 4.42% 4.26% 2.84% 5.66% 2.21% 2.08% 2.4% 1.93% 3.78%
2026/04/03 7.81% 4.09% 3.66% 1.79% 6.42% 1.97% 2.03% 2.39% 3.3% 2.37%
2026/04/04 3.64% 4.63% 3.07% 0.92% 8.85% 2.02% 1.91% 2.68% 2.04% 1.13%
2026/04/05 4.02% 4.84% 3.54% 0.96% 8.57% 2.05% 2.26% 3.09% 1.8% 1.7%
2026/04/06 3.58% 4.39% 3.71% 0.72% 7.49% 1.71% 1.81% 2.44% 2.75% 2.51%
2026/04/07 4.67% 4.46% 3.79% 1.63% 5.94% 2.17% 1.89% 2.33% 1.98% 3.44%
2026/04/08 5.92% 4.65% 2.82% 1.43% 5.38% 2.21% 2.58% 2.28% 2.1% 3.56%
2026/04/09 5.4% 4.4% 2.91% 2.34% 5.83% 2.39% 3.05% 2.53% 2.05% 3.9%
2026/04/10 7.87% 3.98% 2.4% 1.63% 5.58% 2.13% 2.38% 2.35% 2.55% 2.3%
2026/04/11 2.68% 4.6% 2.57% 1.39% 8% 2.42% 2.39% 2.53% 1.41% 1.6%
2026/04/12 4.13% 4.31% 2.34% 1.61% 8.47% 2.53% 0.05% 2.54% 1.5% 1.73%
2026/04/13 3.41% 4.51% 2.72% 1.42% 6.59% 2.21% 2.15% 2.55% 2.65% 3.32%
2026/04/14 7.1% 4% 3.55% 2.18% 4.58% 2.4% 1.73% 2.04% 1.89% 4.22%
2026/04/15 6.82% 4.11% 3.39% 2.27% 3.6% 2.06% 1.66% 1.82% 1.98% 4.17%
2026/04/16 5.36% 4.71% 4.71% 2.7% 4.86% 2.22% 2.74% 1.33% 1.68% 4.36%
2026/04/17 5.51% 4.63% 5.04% 2% 4.74% 2.02% 2.89% 0.97% 1.74% 3.26%
2026/04/18 4.36% 4.61% 3.77% 5.75% 7.84% 2.11% 3.23% 1.37% 1.72% 1.48%
2026/04/19 5.53% 4.7% 3.12% 2.4% 8.78% 2.11% 2.77% 1.31% 1.67% 2.31%
2026/04/20 6.04% 4.18% 4.73% 3.54% 4.51% 1.9% 2.2% 2.01% 1.98% 2.42%
2026/04/21 5.03% 5.02% 4.36% 3.18% 5.19% 2.24% 2% 2.56% 1.73% 2.97%
2026/04/22 5.49% 5.11% 4.24% 1.24% 4.55% 2.26% 2.44% 2.1% 2.02% 4.24%
2026/04/23 3% 4.98% 6.01% 0.84% 5.36% 2.42% 2.3% 1.73% 2.14% 4.53%
2026/04/24 3.99% 4.53% 6.15% 1.13% 4.9% 2.31% 2.32% 1.45% 2.52% 1.84%
2026/04/25 3.44% 5.26% 4.79% 2.85% 7.05% 2.63% 2.31% 1.46% 1.96% 1.69%
2026/04/26 3% 4.78% 4.64% 2.13% 7.29% 2.6% 2.49% 2.14% 1.97% 2.18%
2026/04/27 4.26% 4.39% 6.15% 1% 4.32% 2.11% 2.95% 1.91% 2.08% 4.03%
2026/04/28 7.28% 5.12% 7.51% 1.09% 3.14% 2.19% 2.23% 1.38% 1.93% 1.14%
2026/04/29 7.77% 5.02% 5.47% 1.81% 3.98% 2.3% 1.99% 1.86% 2.25% 0.09%
2026/04/30 6.78% 4.95% 4.82% 4.15% 4.07% 2.29% 1.97% 1.92% 1.87% 0.08%
  • uklandregistryonline.org.uk
  • tide.co
  • irwinmitchell.com
  • landregistry.uk
  • co-oplegalservices.co.uk
  • patientclaimline.com
  • legacywills.co.uk
  • quickie-divorce.com
  • muve.me.uk
  • lawhive.co.uk

Copyright © Adthena. All rights reserved.

In April 2026, uklandregistryonline.org.uk saw fluctuating impressions, peaking at 7.87% on the 10th. Co-oplegalservices.co.uk led with 8.85% on the 4th. Irwinmitchell.com surged to 7.51% on the 28th. The month ended with diverse shares across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services Legal

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Services Legal - Last month
  1. 1
    Welcome to Citizens Advice https://www.citizensadvice.org.uk

    Free and impartial advice — Our research enables us to campaign on issues affecting people's lives. Advice available by phone...

  2. 2
    Make Your Will For Just £19.99 | Fixed Fee Will Writing Service https://your.legacywills.co.uk › will-writing › service

    UKs Best Telephone Will Writing Service. Quick & Simple. Professionally Written For £19.99. Making A Will Is Quick & Easy. We'll Do All The Paperwork...

  3. 3
    Online Conveyancing Quotes | Fixed Legal Fee Lawyers Muve https://www.muve.me.uk

    Looking For a Reliable Conveyancer in London? Get Your Free Quote in Just 30 Seconds. With a Timeline to Exchange in Just 5 Weeks, We’ll Get You Where...

  4. 4
    Register a Company for £24.99 | Built For Small Businesses https://www.tide.co

    Everything you need to start: Company registration, business banking, and accounting. Thinking of starting a business? Register for £24.99 and claim...

  5. 5
    Vardags | How long can a spouse drag out a divorce in the UK? https://www.vardags.com

    Specialists in substantial, complex cases for high net worth individuals & their families. Complimentary strategic...

Copyright © Adthena. All rights reserved.

In the competitive landscape of legal services, Citizens Advice stands out with its commitment to free, impartial advice, while Legacy Wills offers affordability with a £19.99 will-writing service. Muve promises swift conveyancing, Tide supports small businesses with comprehensive registration services, and Vardags caters to high net worth divorce cases.

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