UK Services Legal - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Legal category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Legal – UK

Google AI Overview visibility for Services Legal UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 29.6589981647
70.3410018353
29%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 42
58
42%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 1%
Navigational 3%
Seasonal 0%
Local 4%
Problem Solving 25%

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Market Exposure

Share of Clicks for top 10 UK Services Legal brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
irwinmitchell.com 11.36
co-oplegalservices.co.uk 8.48
landregistry.uk 4.11
tide.co 3.64
uklandregistryonline.org.uk 3.54
citizensadvice.org.uk 3.17
vardags.com 2.14
which.co.uk 2.14
bishopsgatelaw.com 2.04
patientclaimline.com 1.88
others 57.5
  • irwinmitchell.com - 11.36%
  • co-oplegalservices.co.uk - 8.48%
  • landregistry.uk - 4.11%
  • tide.co - 3.64%
  • uklandregistryonline.org.uk - 3.54%
  • citizensadvice.org.uk - 3.17%
  • vardags.com - 2.14%
  • which.co.uk - 2.14%
  • bishopsgatelaw.com - 2.04%
  • patientclaimline.com - 1.88%
  • others - 57.5%

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Irwinmitchell.com leads with 11.36% click share, followed by co-oplegalservices.co.uk at 8.48%. Others dominate with 57.5%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Services Legal brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date co-oplegalservices.co.uk tide.co national-accident-helpline.co.uk injurylawyers4u.co.uk irwinmitchell.com patientclaimline.com vardags.com cordellcopersonalinjury.co.uk yourcompanyformations.co.uk bishopsgatelaw.com
2026/08/01 8.37% 8.22% 6.37% 6.2% 2.9% 4.33% 3.04% 2.53% 0.73% 1.54%
2026/08/02 10.38% 9.26% 5.68% 5.69% 2.65% 3.39% 2.28% 1.95% 1.79% 1.36%
2026/08/03 8.64% 7.37% 6.38% 5.84% 2.38% 2.64% 2.94% 2.12% 3.16% 0.99%
2026/08/04 5.7% 8.54% 6.26% 5.43% 4.26% 3.05% 2.91% 2.27% 4.73% 1.83%
2026/08/05 6.22% 9.3% 5.41% 4.13% 4.19% 3.12% 2.64% 1.72% 3.58% 1.99%
2026/08/06 7.45% 9.12% 5.39% 4.36% 4.1% 3.64% 2.8% 1.91% 3.03% 2%
2026/08/07 8.4% 8.25% 5.85% 4.14% 3.43% 3.59% 3.12% 2.13% 2.21% 1.72%
2026/08/08 12.33% 8.91% 7.9% 7.4% 3.47% 3.01% 2.6% 1.98% 1.46% 1.9%
2026/08/09 12.28% 10.59% 7.49% 4.81% 3.42% 2.74% 3.23% 1.48% 2.09% 1.56%
2026/08/10 8.07% 8.48% 6.5% 5.11% 3.81% 2.87% 2.05% 1.8% 3.68% 1.43%
2026/08/11 8.55% 6.94% 5.67% 5.09% 4.12% 3.04% 2.94% 2.46% 3.95% 1.8%
2026/08/12 8.48% 5.6% 5.91% 4.8% 4.43% 4% 3.62% 2.69% 2.71% 1.81%
2026/08/13 7.98% 6.79% 5.29% 4.77% 3.68% 3.5% 3.59% 2.95% 2.14% 1.95%
2026/08/14 7.93% 6.59% 6.64% 4.44% 3.73% 4.09% 2.87% 2.61% 2.73% 1.94%
2026/08/15 12.16% 6.11% 6.15% 5.57% 3.64% 2.65% 3.17% 1.84% 1.22% 1.69%
2026/08/16 13.28% 5.5% 6.04% 4.29% 3.54% 2.75% 3.37% 1.52% 1.33% 2.13%
2026/08/17 9.37% 5.56% 5.3% 4.05% 3.87% 2.87% 2.9% 2.05% 1.41% 1.71%
2026/08/18 10.2% 6.4% 5.4% 5.03% 4.22% 2.9% 3.28% 2.23% 2.21% 1.75%
2026/08/19 9.35% 5.72% 6.45% 4.92% 3.93% 3.45% 3.1% 2.57% 1.16% 1.34%
2026/08/20 9.4% 7.44% 6.31% 5.16% 4.35% 3.1% 3.32% 1.18% 3.38% 1.57%
2026/08/21 9.6% 8.59% 6.59% 4.34% 4.26% 3.25% 3.3% 1.15% 2.21% 1.64%
2026/08/22 12.16% 9.71% 4.95% 3.47% 3.42% 3.17% 2.84% 1.64% 1.9% 1.56%
2026/08/23 12.04% 8.94% 5.87% 4.04% 3.31% 3.19% 2.55% 0.92% 1.71% 1.66%
2026/08/24 10.88% 6.92% 7.17% 3.89% 3.68% 3.61% 3.2% 0.88% 2.04% 1.76%
2026/08/25 7.59% 6.93% 6.01% 4.5% 4.74% 3.99% 3.31% 1.6% 3.45% 1.67%
2026/08/26 7.29% 8.59% 5.4% 5.8% 4.25% 3.58% 2.89% 1.58% 3.64% 1.34%
2026/08/27 4.93% 9.78% 5.02% 4.7% 4.54% 4.12% 3.45% 1.8% 3.66% 1.51%
2026/08/28 7.78% 8.87% 6.8% 4.33% 3.94% 3.63% 2.64% 2.42% 3.46% 2.2%
2026/08/29 8.28% 7.37% 5.15% 5.59% 3.72% 4.29% 2.66% 2.72% 2.38% 1.85%
2026/08/30 9.39% 9.09% 6.13% 4.77% 3.42% 3.77% 2.85% 1.82% 2.81% 1.92%
2026/08/31 7.81% 6.99% 5.99% 4.84% 3.72% 3.47% 2.81% 2.67% 2.36% 1.89%
  • co-oplegalservices.co.uk
  • tide.co
  • national-accident-helpline.co.uk
  • injurylawyers4u.co.uk
  • irwinmitchell.com
  • patientclaimline.com
  • vardags.com
  • cordellcopersonalinjury.co.uk
  • yourcompanyformations.co.uk
  • bishopsgatelaw.com

Copyright © Adthena. All rights reserved.

In August 2026, co-oplegalservices.co.uk led with fluctuating spend, peaking mid-month. Tide.co showed consistent mid-range values, while national-accident-helpline.co.uk maintained steady lower figures. The month concluded with co-oplegalservices.co.uk dominating.

Market Exposure

Competitor Count for UK Services Legal

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 631
2026/08/02 616
2026/08/03 639
2026/08/04 581
2026/08/05 662
2026/08/06 635
2026/08/07 604
2026/08/08 547
2026/08/09 557
2026/08/10 632
2026/08/11 606
2026/08/12 642
2026/08/13 687
2026/08/14 674
2026/08/15 615
2026/08/16 606
2026/08/17 636
2026/08/18 635
2026/08/19 597
2026/08/20 606
2026/08/21 589
2026/08/22 575
2026/08/23 574
2026/08/24 589
2026/08/25 624
2026/08/26 643
2026/08/27 646
2026/08/28 617
2026/08/29 597
2026/08/30 597
2026/08/31 612

Copyright © Adthena. All rights reserved.

August saw fluctuating advertiser numbers, peaking at 687 on the 13th. The month concluded with 612 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Services Legal

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
citizensadvice.org.uk 0.91%
lawconnect.com 0.66%
which.co.uk 0.56%
monacosolicitors.co.uk 0.35%
conveyancingsupermarket.com 0.31%
co-oplegalservices.co.uk -0.28%
quickie-divorce.com -0.32%
gov.uk -0.43%
landregistry.uk -0.78%
irwinmitchell.com -1.18%

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In the legal services sector, citizensadvice.org.uk surged with a 0.91% click share increase, while irwinmitchell.com faced a decline of 1.18%.

Campaign Efficiency

UK Services Legal Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date co-oplegalservices.co.uk uklandregistryonline.org.uk irwinmitchell.com landregistry.uk vardags.com tide.co which.co.uk bishopsgatelaw.com patientclaimline.com national-accident-helpline.co.uk
2026/08/01 11.91% 5.84% 3.67% 8.47% 2.84% 4.24% 1.08% 2.23% 2.49% 1.77%
2026/08/02 14.36% 3.37% 3.22% 3.28% 2.02% 4.24% 2.51% 1.89% 1.99% 1.52%
2026/08/03 9.71% 9.32% 3.08% 6.18% 2.12% 3.36% 1.52% 1.25% 1.57% 1.95%
2026/08/04 5.82% 5.6% 5.2% 1.59% 3.23% 3.9% 2.6% 1.97% 1.84% 2.29%
2026/08/05 7.76% 6.76% 5.11% 4.09% 2.6% 3.88% 2.58% 2.25% 1.81% 1.92%
2026/08/06 9.16% 4.13% 4.94% 3.61% 2.9% 3.9% 1.73% 2.35% 1.96% 1.97%
2026/08/07 9.82% 7.35% 3.81% 6.03% 2.83% 3.38% 1.65% 2.09% 2.06% 1.79%
2026/08/08 14.14% 1.33% 4.36% 3% 1.8% 3.39% 1.76% 2.13% 1.6% 1.88%
2026/08/09 15.58% 2.42% 4.43% 1.13% 2.71% 5.23% 2.32% 2.02% 1.6% 2%
2026/08/10 9.94% 4.02% 5.19% 2.72% 1.74% 4.13% 1.2% 1.86% 1.63% 2.36%
2026/08/11 10.04% 4.82% 5.14% 2.5% 2.52% 3.25% 1.9% 2.24% 1.73% 1.93%
2026/08/12 9.46% 5% 5.1% 3.17% 3.24% 2.73% 1.32% 2.23% 2.06% 1.89%
2026/08/13 9.98% 4.72% 4.35% 3.48% 3.23% 3.29% 1.33% 2.46% 1.73% 1.83%
2026/08/14 9.88% 5.46% 4.51% 3.11% 2.56% 2.96% 0.78% 2.25% 2% 2.25%
2026/08/15 14.96% 2.63% 5.04% 2.48% 3.03% 2.6% 3.21% 1.95% 1.47% 1.82%
2026/08/16 16.89% 3.23% 4.14% 2.81% 2.69% 2.41% 2.66% 2.27% 1.41% 1.72%
2026/08/17 9.96% 5.65% 4.28% 4.22% 2.42% 2.58% 2.84% 1.98% 1.44% 1.91%
2026/08/18 11.92% 3.2% 5.26% 2.16% 2.35% 2.95% 2.42% 2.27% 1.54% 1.82%
2026/08/19 9.9% 4.04% 5.12% 1.37% 2.53% 3.05% 1.68% 1.69% 1.86% 2.29%
2026/08/20 10.98% 6.12% 5.29% 2.53% 2.52% 3.42% 2.07% 1.63% 1.63% 2.06%
2026/08/21 10.77% 6.41% 4.83% 2.88% 2.4% 3.7% 2.59% 1.95% 1.7% 2.04%
2026/08/22 14.02% 2.65% 3.67% 4.26% 1.87% 4.2% 3.25% 1.92% 1.54% 1.54%
2026/08/23 14.59% 3.21% 3.68% 2.6% 1.83% 4.04% 2.67% 1.99% 1.68% 1.54%
2026/08/24 12.7% 3.68% 4.2% 2.22% 2.45% 3.33% 2.46% 2.13% 1.84% 2.15%
2026/08/25 8.15% 3.81% 5.11% 2.41% 3.68% 3.45% 1.38% 2.03% 2.19% 1.98%
2026/08/26 7.88% 3.49% 5.09% 1.53% 3.06% 3.87% 2.59% 1.63% 2.02% 1.91%
2026/08/27 5.95% 5.9% 5.03% 4.34% 3.95% 4.14% 2.24% 1.84% 2.19% 1.82%
2026/08/28 8.98% 3.71% 4.75% 1.98% 2.68% 4.01% 2.56% 2.84% 2.28% 2.31%
2026/08/29 10.63% 3.59% 3.84% 3.36% 2.61% 3.34% 4.27% 2.29% 2.38% 1.43%
2026/08/30 11.01% 6.69% 3.96% 3.43% 2.91% 4.2% 2.97% 2.39% 2.14% 1.78%
2026/08/31 8.15% 5.72% 4.24% 3.38% 3.19% 3.11% 3% 2.43% 2.04% 1.92%
  • co-oplegalservices.co.uk
  • uklandregistryonline.org.uk
  • irwinmitchell.com
  • landregistry.uk
  • vardags.com
  • tide.co
  • which.co.uk
  • bishopsgatelaw.com
  • patientclaimline.com
  • national-accident-helpline.co.uk

Copyright © Adthena. All rights reserved.

In August 2026, co-oplegalservices.co.uk led with fluctuating impressions, peaking mid-month. uklandregistryonline.org.uk and irwinmitchell.com showed steady, moderate shares. landregistry.uk and vardags.com had lower, consistent trends. The month concluded with co-oplegalservices.co.uk maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services Legal

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Services Legal - Last month
  1. 1
    Check the MOT status of a vehicle - GOV.UK https://www.gov.uk

    Find out the MOT test status of a vehicle - check the date of the MOT test and the expiry date of an MOT test pass.

  2. 2
    Irwin Mitchell Solicitors https://www.irwinmitchell.com › irwin › mitchell

    Award-Winning Law Firm — Irwin Mitchell Solicitors Offer Clear Legal Advice For You And Your Business. At Irwin Mitchell, We Put You First. We Listen and Understand What Matters Most.

  3. 3
    No-Fault Divorce in the UK - Fixed Fee Divorce https://www.osbournepinner.com › divorce › solicitors

    Divorce & No-Fault Divorce in the UK | Osbourne Pinner Solicitors London & Harrow, UK. Our Divorce Solicitors are ready to assist you at any time.

  4. 4
    Register a Company for £14.99 - Don't Pay the £100 Fee https://www.tide.co

    The UK's most popular way to register a company. Just £14.99, easy setup, no monthly fees. Join Tide. The UK’s most trusted formation agent. Register a limited company for £14.99. Apply in minutes.

  5. 5
    Power Of Attorney Made Easy - Quick, Online & Easy https://whichwills.which.co.uk › which › poa

    Set up a Power of Attorney to give people you trust the right to act on your behalf

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In the competitive landscape of Google PPC, five standout ads capture attention with distinct themes and messaging. GOV.UK’s ad offers a straightforward service, emphasizing transparency in vehicle MOT status checks. Irwin Mitchell Solicitors highlights their award-winning status and client-first approach, appealing to those seeking personalized legal advice. Osbourne Pinner focuses on the simplicity and accessibility of no-fault divorces, catering to individuals in need of straightforward legal solutions. Tide.co disrupts traditional company registration with an enticing low-cost offer, promoting ease and affordability. Lastly, Which.co.uk simplifies the complex process of setting up a Power of Attorney, ensuring peace of mind with a quick, online solution. Each ad effectively communicates its unique selling proposition, resonating with its target audience.

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