UK Services Legal - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Legal category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Legal – UK

Google AI Overview visibility for Services Legal UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 25.7435376282
74.2564623718
25%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 47
53
47%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 2%
Navigational 0%
Seasonal 0%
Local 2%
Problem Solving 29%

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Market Exposure

Share of Clicks for top 10 UK Services Legal brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
citizensadvice.org.uk 8.62
irwinmitchell.com 5.84
co-oplegalservices.co.uk 5.51
tide.co 4.49
uklandregistryonline.org.uk 3.15
lawhive.co.uk 2.65
stowefamilylaw.co.uk 2.57
which.co.uk 2.19
patientclaimline.com 2.16
vardags.com 1.91
others 60.91
  • citizensadvice.org.uk - 8.62%
  • irwinmitchell.com - 5.84%
  • co-oplegalservices.co.uk - 5.51%
  • tide.co - 4.49%
  • uklandregistryonline.org.uk - 3.15%
  • lawhive.co.uk - 2.65%
  • stowefamilylaw.co.uk - 2.57%
  • which.co.uk - 2.19%
  • patientclaimline.com - 2.16%
  • vardags.com - 1.91%
  • others - 60.91%

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In the legal services PPC landscape, ‘others’ dominate with 60.91% click share, while Citizens Advice leads individual domains at 8.62%.

Market Exposure

Share of Spend for the top 10 UK Services Legal brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date tide.co injurylawyers4u.co.uk co-oplegalservices.co.uk patientclaimline.com slatergordon.co.uk cordellcopersonalinjury.co.uk first4lawyers.com the-compensation-experts.co.uk national-accident-helpline.co.uk irwinmitchell.com
2026/03/01 7.05% 6.17% 4.42% 3.69% 1.01% 0.85% 1.66% 3.04% 5.96% 2.94%
2026/03/02 6.16% 4.87% 3.31% 3.5% 4.14% 1.55% 2.88% 3.22% 5.02% 3.91%
2026/03/03 6.26% 4.93% 2.43% 3.88% 3.19% 1.57% 2.3% 2.76% 5.24% 3.81%
2026/03/04 6.84% 4.07% 2.69% 4.25% 3.41% 2.26% 2.88% 3.14% 5.56% 3.21%
2026/03/05 6.67% 3.82% 3.4% 4.09% 4.09% 2.01% 2.36% 2.54% 5.93% 3.16%
2026/03/06 6.91% 4.02% 3.38% 4.4% 5.05% 2.07% 2.84% 2.97% 5.32% 3.16%
2026/03/07 6.85% 3.56% 3.92% 4.35% 0.97% 3.3% 0.33% 4.19% 6.87% 2.73%
2026/03/08 7.08% 4.57% 4.35% 4.44% 1.03% 1.99% 1.69% 3.47% 5.71% 2.1%
2026/03/09 6.42% 4.03% 2.73% 3.94% 4.08% 2.62% 3.34% 2.65% 5.31% 3.23%
2026/03/10 6.88% 3.87% 2.96% 4.26% 3.67% 2.57% 3.58% 2.36% 5.33% 3.34%
2026/03/11 7.03% 4.35% 3.42% 4.35% 4.24% 2.75% 3.17% 2.5% 4.95% 3.55%
2026/03/12 6.95% 4.21% 3.58% 4.06% 3.58% 2.4% 3.43% 2.88% 5.55% 3.62%
2026/03/13 7.56% 4.28% 3.62% 4.12% 3.59% 2.44% 3.21% 3.63% 5.22% 2.95%
2026/03/14 7.91% 4.31% 4.67% 4.59% 0.93% 4.98% 0.48% 3.81% 6.4% 2.21%
2026/03/15 7.27% 3.69% 4.5% 4.11% 0.67% 5.08% 1.89% 3.54% 5.34% 1.99%
2026/03/16 5.77% 4.91% 4.57% 3.88% 4.56% 2.52% 2.91% 3.57% 3.9% 3.37%
2026/03/17 6.61% 5.04% 4.75% 3.92% 3.71% 2.3% 2.92% 2.89% 3.36% 3.39%
2026/03/18 6.73% 5.31% 4.51% 3.74% 3.98% 2.31% 3.25% 3.29% 3.6% 3.01%
2026/03/19 7.03% 4.73% 4.19% 3.94% 2.76% 2.88% 3.07% 3.11% 3.3% 2.79%
2026/03/20 7.44% 4.46% 4.13% 4.21% 3.5% 2.71% 2.37% 3.71% 3.49% 2.71%
2026/03/21 7.92% 4.61% 4.62% 4.35% 0.8% 3.33% 0.42% 3.74% 4.29% 2.58%
2026/03/22 7.38% 4.61% 4.01% 4.42% 0.68% 2.63% 2.03% 3.59% 3.7% 2.52%
2026/03/23 6.49% 5.32% 4.16% 3.51% 3.81% 2.39% 3.39% 3.02% 3.56% 3.74%
2026/03/24 6.56% 5.03% 4.72% 3.89% 3.68% 2.3% 2.9% 2.87% 3.33% 3.36%
2026/03/25 7.02% 4.89% 4.03% 3.08% 3.27% 2.43% 3.83% 2.77% 3.3% 3.96%
2026/03/26 8.03% 4.7% 3.75% 3.36% 3.14% 2.66% 3.96% 2.33% 3.78% 3.27%
2026/03/27 9.26% 5.5% 3.46% 3.43% 3.96% 1.91% 3.36% 3.11% 3.76% 3.01%
2026/03/28 9.49% 4.9% 2.73% 4.5% 0.86% 3.73% 2.25% 3% 3.98% 3.89%
2026/03/29 9.86% 4.57% 2.83% 4.05% 0.77% 4.55% 3.27% 2.85% 3.15% 2.88%
2026/03/30 8.3% 4.93% 3.26% 3.76% 3.96% 3.93% 3.61% 3.44% 3.74% 4.25%
2026/03/31 8.44% 5.18% 4.27% 3.99% 3.83% 3.76% 3.74% 3.43% 3.25% 3.01%
  • tide.co
  • injurylawyers4u.co.uk
  • co-oplegalservices.co.uk
  • patientclaimline.com
  • slatergordon.co.uk
  • cordellcopersonalinjury.co.uk
  • first4lawyers.com
  • the-compensation-experts.co.uk
  • national-accident-helpline.co.uk
  • irwinmitchell.com

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Tide.co’s spend share surged from 7.05% to 8.44% in March, peaking at 9.86% on the 29th.

Market Exposure

Competitor Count for UK Services Legal

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 664
2026/03/02 709
2026/03/03 678
2026/03/04 691
2026/03/05 689
2026/03/06 711
2026/03/07 697
2026/03/08 700
2026/03/09 708
2026/03/10 710
2026/03/11 693
2026/03/12 692
2026/03/13 699
2026/03/14 669
2026/03/15 672
2026/03/16 714
2026/03/17 705
2026/03/18 666
2026/03/19 651
2026/03/20 669
2026/03/21 659
2026/03/22 655
2026/03/23 699
2026/03/24 705
2026/03/25 643
2026/03/26 629
2026/03/27 625
2026/03/28 637
2026/03/29 622
2026/03/30 638
2026/03/31 608

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March began with 664 advertisers, peaking at 714 mid-month. A decline followed, ending at 608.

Campaign Efficiency

Market Loss & Market Gains for UK Services Legal

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
which.co.uk 0.79%
legacywills.co.uk 0.68%
uklandregistryonline.org.uk 0.66%
landregistry.uk 0.59%
citizensadviceedinburgh.org.uk 0.34%
clearcheck.co.uk -0.26%
compareconveyancingquotes.co.uk -0.27%
lawhive.co.uk -0.28%
national-accident-helpline.co.uk -0.44%
vardags.com -0.6%

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Vardags.com saw a -0.6% drop, while which.co.uk gained 0.79%. Legacywills.co.uk rose by 0.68%, contrasting national-accident-helpline.co.uk’s -0.44% decline.

Campaign Efficiency

UK Services Legal Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date co-oplegalservices.co.uk uklandregistryonline.org.uk tide.co irwinmitchell.com lawhive.co.uk which.co.uk patientclaimline.com vardags.com stowefamilylaw.co.uk landregistrydirect.uk
2026/03/01 7.69% 2.15% 4.38% 2.72% 1.86% 1.15% 2.01% 3.78% 2.35% 2.27%
2026/03/02 5.42% 4.21% 4.01% 4.01% 4.06% 1.78% 1.99% 3.1% 2.09% 1.35%
2026/03/03 4.36% 3.4% 3.84% 3.92% 5.02% 2.28% 2.16% 3.06% 2.31% 1.09%
2026/03/04 4.79% 3.17% 4.41% 3.69% 5.65% 2.1% 2.4% 3.57% 2.65% 0.81%
2026/03/05 5.85% 4.73% 4.16% 3.4% 3.77% 2.11% 2.25% 3.24% 2.09% 1.76%
2026/03/06 5.57% 3% 4.14% 3.35% 2.37% 2.65% 2.36% 2.66% 2.52% 1.49%
2026/03/07 6.32% 3.05% 4.35% 3.01% 1.55% 3.07% 2.43% 2.85% 2.41% 2.81%
2026/03/08 6.69% 2.65% 4.33% 2.27% 1.83% 2.93% 2.45% 3.02% 2.13% 2.43%
2026/03/09 4.69% 3.48% 4.08% 3.41% 5.06% 2.61% 2.33% 3.2% 2.84% 0.82%
2026/03/10 4.49% 3.32% 4.17% 3.51% 5.6% 2.08% 2.4% 2.37% 3.19% 0.9%
2026/03/11 5.55% 2.7% 4.27% 3.8% 4.14% 1.45% 2.5% 2.41% 3.51% 2.05%
2026/03/12 5.79% 2.42% 4.31% 3.71% 4.46% 1.17% 2.31% 2.17% 3.08% 2.42%
2026/03/13 5.88% 3.19% 4.84% 3.33% 3.5% 1.13% 2.43% 1.29% 2.47% 2.89%
2026/03/14 7.96% 3.69% 5.11% 2.1% 2.26% 2.51% 2.61% 2.56% 1.38% 2.88%
2026/03/15 7.29% 3.19% 4.64% 2.04% 2.6% 1.39% 2.34% 3.53% 1.42% 3.43%
2026/03/16 7.9% 3.8% 3.55% 3.49% 5.58% 1.82% 2.16% 3.11% 2.16% 2.17%
2026/03/17 8.2% 4.71% 3.92% 3.21% 4.88% 2.48% 2.09% 2.55% 1.99% 4.4%
2026/03/18 8.02% 7.5% 4.1% 3.22% 4.6% 2.37% 1.99% 2.65% 2.18% 3.84%
2026/03/19 6.59% 4.37% 4.03% 3.31% 4.55% 2.33% 2.03% 2.01% 1.9% 4.76%
2026/03/20 6.71% 5.37% 4.31% 2.79% 3.87% 2.36% 2.26% 1.14% 2.44% 2.85%
2026/03/21 7.22% 2.14% 5.01% 2.7% 2.35% 2.89% 2.41% 2.66% 3.28% 1.56%
2026/03/22 6.05% 2.67% 4.58% 2.53% 2.83% 3.14% 2.49% 2.81% 3.66% 2.08%
2026/03/23 6.76% 3.33% 3.95% 3.97% 4.26% 2.77% 1.95% 2.47% 2.78% 1.38%
2026/03/24 8.2% 4.71% 3.92% 3.21% 4.88% 2.48% 2.09% 2.55% 1.99% 4.4%
2026/03/25 5.5% 5.86% 3.88% 4.64% 4.27% 2.66% 1.73% 1.47% 2.01% 4.35%
2026/03/26 5.82% 5.97% 4.22% 3.43% 2.74% 3.36% 1.85% 1.37% 1.6% 3.37%
2026/03/27 4.63% 6.28% 5.55% 3.06% 1.75% 4.22% 1.93% 0.95% 1.84% 4.32%
2026/03/28 3.78% 4.51% 5.98% 4.46% 1.66% 4.79% 2.65% 1.12% 2.11% 0%
2026/03/29 3.27% 4.57% 6.04% 3.14% 1.63% 4.81% 2.3% 1.46% 1.53% 0%
2026/03/30 5.97% 4.01% 4.91% 4.99% 3.76% 3.39% 2.2% 2.13% 1.62% 0%
2026/03/31 6.53% 6.43% 4.95% 3.57% 3.49% 3.2% 2.19% 2.01% 1.37% 0%
  • co-oplegalservices.co.uk
  • uklandregistryonline.org.uk
  • tide.co
  • irwinmitchell.com
  • lawhive.co.uk
  • which.co.uk
  • patientclaimline.com
  • vardags.com
  • stowefamilylaw.co.uk
  • landregistrydirect.uk

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In March 2026, co-oplegalservices.co.uk led with fluctuating impressions, peaking mid-month. uklandregistryonline.org.uk saw a mid-month surge, while tide.co maintained steady growth. By month’s end, co-oplegalservices.co.uk remained dominant.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services Legal

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Services Legal - Last month
  1. 1
    Citizens Advice https://www.citizensadvice.org.uk › speakseeksave

    Speak, Seek, Save — We are the people's champion - helping you whoever you are and whatever your problem. If you’re in debt to your energy supplier - you should speak, seek, save. Confidential advice.

  2. 2
    Lasting power of attorney - Affordable Fixed Fee Services https://www.co-oplegalservices.co.uk › wills

    Protecting Your Assets For Your Loved Ones. Expert Will Writing From A Name You Can Trust.

  3. 3
    Irwin Mitchell Solicitors https://www.irwinmitchell.com

    Award-Winning Law Firm — Irwin Mitchell One Of Top Law Firms In The Times Best 200 Law Firms. We Have Offices Around the UK So Wherever You Are, Our Experts Can Help. Expert Solicitors.

  4. 4
    Make Your Will For Just £19.99 | Fixed Fee Will Writing Service https://your.legacywills.co.uk › will-writing › service

    UKs Best Telephone Will Writing Service. Quick & Simple. Professionally Written For £19.99

  5. 5
    Register a UK Business - Set Up a Limited Company https://www.tide.co

    Register a limited company in minutes for just £24.99. Save on UK incorporation fees today

Copyright © Adthena. All rights reserved.

In the realm of legal services, Citizens Advice champions the people’s voice, offering confidential support for energy debt. Co-op Legal Services emphasizes asset protection with trusted will writing. Irwin Mitchell showcases its award-winning expertise across the UK. Legacy Wills provides affordable, professional will writing, while Tide simplifies UK business registration, highlighting cost efficiency.

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