UK Services Legal - PPC Market Share Analysis October 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Legal category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Legal – UK

Google AI Overview visibility for Services Legal UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 26.6139369033
73.3860630967
26%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 46
54
46%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 2%
Navigational 0%
Seasonal 0%
Local 1%
Problem Solving 28%

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Market Exposure

Share of Clicks for top 10 UK Services Legal brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
lawhive.co.uk 6.16
co-oplegalservices.co.uk 3.23
national-accident-helpline.co.uk 3.2
irwinmitchell.com 2.84
injurylawyers4u.co.uk 2.83
uklandregistryonline.org.uk 2.72
stowefamilylaw.co.uk 2.27
tide.co 2.25
patientclaimline.com 2.2
which.co.uk 1.87
others 70.43
  • lawhive.co.uk - 6.16%
  • co-oplegalservices.co.uk - 3.23%
  • national-accident-helpline.co.uk - 3.2%
  • irwinmitchell.com - 2.84%
  • injurylawyers4u.co.uk - 2.83%
  • uklandregistryonline.org.uk - 2.72%
  • stowefamilylaw.co.uk - 2.27%
  • tide.co - 2.25%
  • patientclaimline.com - 2.2%
  • which.co.uk - 1.87%
  • others - 70.43%

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In the legal services PPC landscape, ‘lawhive.co.uk’ leads with 6.16% click share, while ‘others’ dominate at 70.43%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Services Legal brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date slatergordon.co.uk the-compensation-experts.co.uk the-medical-negligence-experts.co.uk lawhive.co.uk irwinmitchell.com co-oplegalservices.co.uk national-accident-helpline.co.uk injurylawyers4u.co.uk patientclaimline.com tide.co
2025/10/01 12.02% 10.64% 7.69% 4.26% 2.52% 1.28% 3.88% 3.4% 1.97% 2.1%
2025/10/02 10.62% 10.58% 8.49% 4.33% 2.55% 1.14% 3.86% 2.69% 1.8% 2.06%
2025/10/03 8.71% 11.06% 9.18% 4.05% 2.85% 1.22% 3.57% 3.19% 2.02% 1.96%
2025/10/04 3.5% 15.31% 8.22% 1.82% 3.18% 1.14% 3.63% 2.15% 2.33% 1.95%
2025/10/05 3.36% 14.22% 8.51% 2.17% 2.91% 0.99% 3.29% 2.52% 2.31% 2.08%
2025/10/06 13.11% 12.68% 7.76% 3.41% 2.86% 1.23% 2.83% 2.96% 1.74% 1.8%
2025/10/07 12.5% 11.87% 8.34% 3.77% 3.44% 1.32% 3.03% 3.11% 1.79% 1.67%
2025/10/08 15.79% 11.5% 8.56% 3.44% 3.22% 1.5% 2.78% 2.59% 1.81% 1.72%
2025/10/09 14.43% 12.38% 8.62% 3.14% 3.84% 1.35% 2.85% 2.35% 1.86% 1.7%
2025/10/10 13.26% 12.8% 7.85% 3.06% 4.21% 1.71% 2.93% 2.55% 1.86% 1.72%
2025/10/11 5.55% 13.47% 7.78% 1.68% 4.19% 1.64% 3.35% 2.13% 2.12% 1.95%
2025/10/12 6.1% 13.58% 7.52% 1.94% 3.64% 1.34% 3.06% 2.02% 1.99% 1.85%
2025/10/13 16.21% 9.21% 8.56% 3.16% 5.11% 1.83% 2.79% 2.62% 1.71% 1.64%
2025/10/14 14.85% 11.58% 8.82% 3.55% 5.17% 1.91% 2.37% 2.19% 1.49% 1.75%
2025/10/15 15.59% 12.27% 7.79% 3.89% 4.99% 2.12% 2.37% 2.13% 1.55% 1.73%
2025/10/16 15.18% 9.32% 6.23% 3.72% 6.15% 1.97% 2.81% 2.36% 1.64% 1.82%
2025/10/17 14.32% 8.27% 5.78% 3.31% 5.82% 2.38% 2.86% 2.51% 1.76% 1.99%
2025/10/18 4.58% 15.01% 8.62% 1.61% 6.52% 1.82% 2.79% 2.05% 1.86% 1.88%
2025/10/19 4.43% 14.9% 9.09% 2.39% 7.02% 1.4% 2.63% 1.73% 1.79% 1.9%
2025/10/20 16.01% 6.1% 7.46% 4.32% 7.12% 1.77% 2.34% 2.11% 1.52% 1.79%
2025/10/21 15.7% 7.2% 7.15% 4.19% 6.53% 2.16% 2.15% 2.1% 1.52% 1.56%
2025/10/22 14.5% 10.07% 10.14% 3.69% 5.17% 1.98% 2.17% 2.25% 1.36% 1.41%
2025/10/23 14.62% 12.76% 8.83% 4.03% 4.33% 1.96% 2.1% 2.02% 1.19% 1.38%
2025/10/24 13.8% 12.88% 8.61% 4.2% 4.69% 2.14% 2.03% 2.07% 1.25% 1.48%
2025/10/25 2.89% 17.52% 9.18% 2.24% 5.95% 2.34% 2.42% 1.54% 1.59% 1.44%
2025/10/26 3% 17.61% 7.98% 2.8% 5.08% 1.34% 2.44% 1.73% 1.52% 1.64%
2025/10/27 13.56% 14.07% 8.35% 4.48% 4.73% 1.55% 2.04% 1.69% 1.32% 1.28%
2025/10/28 11.18% 12.17% 8.77% 5.28% 4.89% 2.29% 2.06% 1.87% 1.54% 1.57%
2025/10/29 12.8% 13.1% 8.6% 5.37% 4.42% 2.15% 2.05% 1.79% 1.5% 1.44%
2025/10/30 11.52% 10.78% 8.92% 5.96% 5.3% 2.5% 1.9% 1.83% 1.59% 1.53%
2025/10/31 11.02% 10.62% 10.05% 4.78% 3.74% 3.13% 2.32% 1.82% 1.77% 1.56%
  • slatergordon.co.uk
  • the-compensation-experts.co.uk
  • the-medical-negligence-experts.co.uk
  • lawhive.co.uk
  • irwinmitchell.com
  • co-oplegalservices.co.uk
  • national-accident-helpline.co.uk
  • injurylawyers4u.co.uk
  • patientclaimline.com
  • tide.co

Copyright © Adthena. All rights reserved.

In October 2025, SlaterGordon.co.uk’s PPC spend fluctuated, peaking at 16.21% on the 13th. The-Compensation-Experts.co.uk saw a high of 17.61% on the 26th. The month ended with varied spend shares across domains.

Market Exposure

Competitor Count for UK Services Legal

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/10/01 800
2025/10/02 813
2025/10/03 835
2025/10/04 789
2025/10/05 804
2025/10/06 829
2025/10/07 835
2025/10/08 839
2025/10/09 818
2025/10/10 831
2025/10/11 777
2025/10/12 772
2025/10/13 812
2025/10/14 814
2025/10/15 806
2025/10/16 794
2025/10/17 766
2025/10/18 760
2025/10/19 786
2025/10/20 822
2025/10/21 812
2025/10/22 756
2025/10/23 780
2025/10/24 792
2025/10/25 755
2025/10/26 756
2025/10/27 807
2025/10/28 780
2025/10/29 794
2025/10/30 781
2025/10/31 770

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October saw fluctuating advertiser numbers, peaking at 839 on October 8, before ending at 770.

Campaign Efficiency

Market Loss & Market Gains for UK Services Legal

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
lawhive.co.uk 1.26%
irwinmitchell.com 0.53%
muve.me.uk 0.5%
co-oplegalservices.co.uk 0.46%
quickie-divorce.com 0.38%
myhomemoveconveyancing.co.uk -0.29%
rwkgoodman.com -0.31%
lawconnect.com -0.33%
conveyancingsupermarket.com -0.61%
landregistry.uk -0.78%

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Lawhive.co.uk soared with a 1.26 increase, while landregistry.uk plummeted by -0.78.

Campaign Efficiency

UK Services Legal Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date lawhive.co.uk co-oplegalservices.co.uk uklandregistryonline.org.uk irwinmitchell.com national-accident-helpline.co.uk tide.co injurylawyers4u.co.uk stowefamilylaw.co.uk which.co.uk landregistry.uk
2025/10/01 8.01% 2.8% 3.16% 2.44% 2.14% 2.67% 2% 1.79% 1.91% 3.13%
2025/10/02 7.73% 2.41% 3.31% 2.62% 2.12% 2.62% 1.73% 2.18% 1.62% 3.1%
2025/10/03 7.06% 2.54% 4.59% 2.55% 2.02% 2.49% 2.19% 2.47% 2.06% 4%
2025/10/04 3.02% 2.45% 2.78% 2.62% 2.13% 2.71% 1.34% 2.43% 3.23% 2.59%
2025/10/05 3.7% 1.94% 2.48% 2.5% 1.84% 2.82% 1.53% 2.17% 2.53% 2.23%
2025/10/06 6.36% 2.68% 2.06% 2.45% 1.91% 2.68% 2.24% 2.78% 1.78% 1.47%
2025/10/07 7.07% 2.77% 2.7% 2.64% 2.1% 2.5% 2.54% 2.91% 1.85% 3.38%
2025/10/08 6.56% 3.25% 3.47% 2.68% 2.09% 2.72% 2.06% 2.68% 1.63% 3.44%
2025/10/09 5.96% 2.85% 3.69% 3.05% 2.31% 2.81% 1.99% 2.75% 1.89% 3.62%
2025/10/10 5.55% 3.56% 3.15% 3.29% 2.49% 2.78% 2.58% 2.25% 2.33% 3.32%
2025/10/11 2.68% 3.11% 2.84% 2.86% 2.65% 3.07% 1.66% 1.75% 3.12% 1.57%
2025/10/12 3.07% 2.31% 3.33% 2.38% 2.35% 2.78% 1.53% 1.97% 2.85% 1.55%
2025/10/13 5.68% 3.54% 3.08% 3.38% 2.72% 2.65% 2.77% 2.7% 1.81% 1.26%
2025/10/14 6.35% 3.55% 3.9% 3.23% 2.38% 2.79% 2.42% 2.56% 1.57% 2.3%
2025/10/15 7.3% 4.12% 4.06% 3.42% 2.25% 2.75% 2.21% 2.31% 1.75% 1.09%
2025/10/16 6.58% 3.67% 3.23% 3.7% 2.64% 2.77% 2.46% 2.83% 1.97% 1.79%
2025/10/17 5.78% 4.4% 3.7% 3.52% 2.53% 3.05% 2.42% 2.05% 1.53% 3.05%
2025/10/18 2.58% 3.18% 3% 4.18% 2.63% 2.85% 2.08% 2.03% 2.21% 1.06%
2025/10/19 4.03% 2.4% 3.29% 4.3% 2.57% 2.92% 1.57% 2.5% 3.16% 1.84%
2025/10/20 7.34% 3.08% 2.18% 4.25% 2.32% 2.75% 2.24% 2.96% 2.03% 0.9%
2025/10/21 7.22% 3.92% 3.6% 3.99% 2.19% 2.43% 2.28% 2.31% 2.09% 1.55%
2025/10/22 6.52% 3.63% 2.81% 3.54% 2.3% 2.27% 2.62% 2.14% 2.18% 1.86%
2025/10/23 7.31% 3.7% 2.9% 3.08% 2.49% 2.28% 2.32% 2.55% 1.83% 2.26%
2025/10/24 7.38% 3.92% 4.06% 3.23% 2.36% 2.35% 2.49% 2.7% 2.04% 1.97%
2025/10/25 3.68% 4.29% 2.05% 4.07% 2.55% 2.25% 1.49% 2.15% 2.99% 1.74%
2025/10/26 4.53% 2.3% 2.69% 3.51% 2.42% 2.57% 1.69% 2.17% 2.14% 1.28%
2025/10/27 7.98% 2.97% 2.11% 3.8% 2.29% 2.17% 1.89% 2.67% 1.39% 0.67%
2025/10/28 8.92% 4.15% 2.27% 3.7% 2.17% 2.4% 2.12% 2.23% 1.75% 0.76%
2025/10/29 9.27% 3.92% 2.17% 3.44% 2.24% 2.21% 2.05% 2.49% 1.81% 1.28%
2025/10/30 9.71% 4.33% 3.16% 4.16% 1.97% 2.27% 2.07% 2.57% 2.19% 1.33%
2025/10/31 7.81% 5.54% 2.8% 2.58% 2.52% 2.32% 1.97% 1.88% 1.57% 1.3%
  • lawhive.co.uk
  • co-oplegalservices.co.uk
  • uklandregistryonline.org.uk
  • irwinmitchell.com
  • national-accident-helpline.co.uk
  • tide.co
  • injurylawyers4u.co.uk
  • stowefamilylaw.co.uk
  • which.co.uk
  • landregistry.uk

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Lawhive.co.uk’s impression share fluctuated, peaking at 9.71% on October 30. Co-oplegalservices.co.uk steadily increased, ending at 5.54%. Uklandregistryonline.org.uk saw a decline, finishing at 2.8%. Irwinmitchell.com peaked mid-month, closing at 2.58%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services Legal

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Services Legal - Last month
  1. 1
    Lasting power of attorney - Affordable Fixed Fee Services https://www.co-oplegalservices.co.uk › wills

    Protecting Your Assets For Your Loved Ones. Expert Will Writing From A Name You Can Trust.

  2. 2
    What is an executor of a will and how do you appoint them? https://www.farewill.com

    One of the most important parts of writing a will is choosing your executors. Here, we’ll cover who can be an executor, what they do and why they’re so important.

  3. 3
    Irwin Mitchell Solicitors https://www.irwinmitchell.com

    Multi Award Winning Law Firm — An Open & Honest Approach To Law. Caring And Responsive Legal Support. Call Now!

  4. 4
    “Britain's Top Divorce Lawyer” https://www.vardags.com

    Book your free consultation — Specialists in substantial, complex cases for high net worth individuals & their families.

  5. 5
    Power Of Attorney Made Easy - Quick, Online & Easy https://whichwills.which.co.uk › which › poa

    Prepare your documents easily online and save 30% on Review until the end of October.

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In the competitive landscape of legal services, Co-op Legal Services stands out with its promise of affordable, fixed-fee services for lasting power of attorney, emphasizing trust and asset protection. Farewill educates on the crucial role of executors in will writing, highlighting their importance. Irwin Mitchell showcases its award-winning, honest legal support, while Vardags targets high-net-worth individuals with expertise in complex divorce cases. Which.co.uk simplifies power of attorney processes online, offering a timely discount. Each ad uniquely addresses specific legal needs, resonating with diverse audiences.

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