UK Services Legal - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Legal category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Legal – UK

Google AI Overview visibility for Services Legal UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 23.7030488727
76.2969511273
23%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 46
54
46%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 1%
Navigational 0%
Seasonal 0%
Local 1%
Problem Solving 29%

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Market Exposure

Share of Clicks for top 10 UK Services Legal brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
citizensadvice.org.uk 11.58
irwinmitchell.com 6.44
co-oplegalservices.co.uk 3.9
tide.co 3.7
uklandregistryonline.org.uk 3.15
stowefamilylaw.co.uk 2.45
patientclaimline.com 2.44
lawhive.co.uk 2.28
vardags.com 2.02
quickie-divorce.com 2.02
others 60.02
  • citizensadvice.org.uk - 11.58%
  • irwinmitchell.com - 6.44%
  • co-oplegalservices.co.uk - 3.9%
  • tide.co - 3.7%
  • uklandregistryonline.org.uk - 3.15%
  • stowefamilylaw.co.uk - 2.45%
  • patientclaimline.com - 2.44%
  • lawhive.co.uk - 2.28%
  • vardags.com - 2.02%
  • quickie-divorce.com - 2.02%
  • others - 60.02%

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In the legal services PPC landscape, Citizens Advice leads with 11.58% click share, followed by Irwin Mitchell at 6.44%. Others dominate with 60.02%.

Market Exposure

Share of Spend for the top 10 UK Services Legal brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date national-accident-helpline.co.uk settlementagreement.com tide.co patientclaimline.com injurylawyers4u.co.uk irwinmitchell.com co-oplegalservices.co.uk the-compensation-experts.co.uk the-medical-negligence-experts.co.uk slatergordon.co.uk
2026/02/01 8.19% 0.08% 5.58% 5.68% 2.62% 2.74% 3.08% 3.73% 2.29% 2.26%
2026/02/02 6.9% 0.44% 5.05% 4.51% 3.94% 3.23% 1.96% 4.22% 2.04% 3.4%
2026/02/03 7.81% 1.61% 3.31% 4.64% 3.45% 3.55% 1.9% 2.88% 2.6% 2.57%
2026/02/04 6.07% 2.37% 4.45% 5.55% 3.65% 3.32% 1.68% 2.97% 3.38% 2.71%
2026/02/05 5.93% 1.91% 5.29% 5.26% 3.45% 3.39% 1.62% 2.65% 3.36% 2.61%
2026/02/06 6.37% 1.83% 5.39% 5.21% 3.15% 2.86% 2.11% 2.81% 3.08% 3.38%
2026/02/07 6.75% 2.91% 5.66% 5.55% 2.95% 2.05% 3.26% 3.24% 2.36% 1.23%
2026/02/08 6.59% 0.15% 6.19% 5.28% 2.76% 1.98% 2.99% 3.03% 2.25% 1.27%
2026/02/09 5.9% 3.16% 5.58% 4.56% 3.51% 2.58% 2.38% 2.77% 1.89% 2.63%
2026/02/10 6.04% 8.29% 5.48% 4.21% 3.4% 2.82% 2.24% 2.76% 2.01% 2.45%
2026/02/11 6.11% 0.84% 5.54% 4.41% 3.48% 2.97% 2.33% 2.53% 2.59% 2.56%
2026/02/12 5.78% 3.32% 5.36% 4.25% 3.69% 3.61% 2.22% 2.61% 2.85% 3.5%
2026/02/13 6.34% 1.82% 5.36% 5.18% 3.13% 2.85% 2.14% 2.93% 3.06% 3.36%
2026/02/14 6.71% 2.9% 5.62% 5.53% 2.93% 2.04% 3.25% 3.24% 2.35% 1.23%
2026/02/15 6.54% 0.15% 6.14% 5.24% 2.74% 1.97% 3.07% 3.02% 2.24% 1.26%
2026/02/16 5.85% 3.13% 5.52% 4.52% 3.47% 2.56% 2.36% 2.75% 1.87% 2.6%
2026/02/17 6.21% 2.86% 4.8% 3.54% 5.57% 2.61% 1.84% 3.62% 2.68% 2.81%
2026/02/18 6.58% 4.71% 4.81% 3.85% 4% 4.24% 2.17% 2.36% 2.62% 3.06%
2026/02/19 5.52% 6.26% 5.38% 4.46% 4.15% 3.8% 2.79% 2.63% 2.73% 3.19%
2026/02/20 6.39% 5.82% 5.27% 3.74% 4.07% 4.88% 2.21% 2.88% 2.4% 3.24%
2026/02/21 6.35% 10.89% 5.86% 4.26% 3.36% 3.22% 2.69% 2.77% 2.06% 1.28%
2026/02/22 6.05% 3.1% 5.83% 4.1% 5.73% 3.31% 2.94% 3.27% 1.91% 0.97%
2026/02/23 5.65% 6.03% 5.17% 4.1% 4.41% 5.79% 2.47% 2.48% 3.04% 3.1%
2026/02/24 5.42% 5.3% 5.16% 4.69% 4.53% 6.41% 1.98% 2.55% 3.04% 3.13%
2026/02/25 5.61% 2.96% 5.03% 4.85% 4.57% 5.85% 2.28% 2.48% 2.74% 3.62%
2026/02/26 6.12% 5.13% 4.98% 4.87% 3.99% 4.41% 2.55% 2.47% 2.78% 4.23%
2026/02/27 7.35% 3.89% 5.41% 4.7% 4.01% 4.06% 2.67% 2.7% 2.27% 4.63%
2026/02/28 7.25% 6.82% 5.59% 4.81% 4.26% 3.67% 3.32% 3.15% 3% 1.41%
  • national-accident-helpline.co.uk
  • settlementagreement.com
  • tide.co
  • patientclaimline.com
  • injurylawyers4u.co.uk
  • irwinmitchell.com
  • co-oplegalservices.co.uk
  • the-compensation-experts.co.uk
  • the-medical-negligence-experts.co.uk
  • slatergordon.co.uk

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In February 2026, “national-accident-helpline.co.uk” saw fluctuating spend shares, peaking early and stabilizing later. “settlementagreement.com” experienced a dramatic rise mid-month. “tide.co” maintained steady performance, while “patientclaimline.com” showed a slight decline. “injurylawyers4u.co.uk” and “irwinmitchell.com” had moderate increases. “co-oplegalservices.co.uk” and “the-compensation-experts.co.uk” remained stable. “the-medical-negligence-experts.co.uk” and “slatergordon.co.uk” ended with mixed results.

Market Exposure

Competitor Count for UK Services Legal

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/02/01 762
2026/02/02 791
2026/02/03 775
2026/02/04 775
2026/02/05 760
2026/02/06 745
2026/02/07 732
2026/02/08 726
2026/02/09 770
2026/02/10 755
2026/02/11 733
2026/02/12 742
2026/02/13 745
2026/02/14 732
2026/02/15 726
2026/02/16 770
2026/02/17 729
2026/02/18 724
2026/02/19 722
2026/02/20 690
2026/02/21 674
2026/02/22 698
2026/02/23 759
2026/02/24 753
2026/02/25 737
2026/02/26 704
2026/02/27 665
2026/02/28 680

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February saw a fluctuating trend in distinct advertisers, starting at 762 and ending at 680. Mid-month peaks and troughs highlighted dynamic shifts, concluding with a notable decline.

Campaign Efficiency

Market Loss & Market Gains for UK Services Legal

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
citizensadvice.org.uk 1.94%
irwinmitchell.com 1.37%
settlementagreement.com 1.22%
uklandregistryonline.org.uk 0.59%
landregistrydirect.uk 0.34%
wsl-wills.co.uk -0.29%
patientclaimline.com -0.33%
citizensadviceedinburgh.org.uk -0.39%
which.co.uk -0.46%
landregistry.uk -0.75%

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In the past month, citizensadvice.org.uk surged by 1.94, while landregistry.uk dropped by 0.75, showcasing dynamic shifts in click share.

Campaign Efficiency

UK Services Legal Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date co-oplegalservices.co.uk tide.co vardags.com irwinmitchell.com stowefamilylaw.co.uk patientclaimline.com uklandregistryonline.org.uk quickie-divorce.com lawhive.co.uk which.co.uk
2026/02/01 6.47% 3.99% 1.97% 3.02% 1.5% 3.11% 1.02% 2.38% 2.2% 3.1%
2026/02/02 3.99% 3.69% 2.27% 3.3% 1.7% 2.36% 3.47% 2.11% 3.85% 2.01%
2026/02/03 3.64% 2.18% 2.91% 3.25% 1.72% 2.35% 2.19% 1.89% 4.36% 3.19%
2026/02/04 3.54% 3.04% 3.32% 3.05% 2% 2.88% 3.46% 2.13% 5.07% 3.04%
2026/02/05 3.32% 3.46% 2.9% 2.97% 2.3% 2.61% 4.64% 1.99% 4.8% 2.52%
2026/02/06 3.55% 3.64% 2.08% 2.9% 3.22% 2.72% 4.87% 2.48% 3.1% 2.72%
2026/02/07 6.19% 3.87% 2.03% 2.27% 3.02% 3.05% 1.92% 3.05% 1.65% 3.34%
2026/02/08 5.41% 4.14% 3.04% 2.17% 2.8% 2.78% 2.02% 2.98% 1.61% 3.13%
2026/02/09 4.47% 3.75% 2.95% 2.52% 2.61% 2.35% 3.4% 2.95% 4.07% 0.93%
2026/02/10 4.01% 3.7% 2.44% 2.89% 1.87% 2.18% 6.24% 2.56% 3.3% 1.44%
2026/02/11 4.3% 3.56% 2.58% 2.82% 1.63% 2.28% 5.27% 2.26% 3.33% 1.32%
2026/02/12 4.04% 3.66% 2.85% 3.57% 1.57% 2.26% 3.51% 2.29% 4.15% 0.79%
2026/02/13 3.55% 3.64% 2.08% 2.9% 3.22% 2.72% 4.87% 2.48% 3.1% 2.72%
2026/02/14 6.19% 3.87% 2.03% 2.27% 3.02% 3.05% 1.92% 3.05% 1.65% 3.34%
2026/02/15 5.41% 4.14% 3.04% 2.17% 2.8% 2.78% 2.02% 2.98% 1.61% 3.13%
2026/02/16 4.47% 3.75% 2.95% 2.52% 2.61% 2.35% 3.4% 2.95% 4.07% 0.93%
2026/02/17 3.17% 3.1% 1.28% 2.71% 1.72% 1.83% 8.1% 2.04% 3.1% 0.92%
2026/02/18 4.02% 3.4% 1.93% 4.35% 2.72% 1.92% 6.28% 1.85% 3.92% 1.63%
2026/02/19 5.01% 3.67% 1.81% 4.11% 3.37% 2.32% 3.88% 2.1% 3.87% 0.95%
2026/02/20 4.13% 3.62% 2.49% 5.48% 2.87% 2.04% 6.42% 1.72% 1.77% 1.53%
2026/02/21 5.35% 4.25% 2.74% 4.13% 1.56% 2.52% 2.5% 2.57% 1.24% 2.13%
2026/02/22 5.2% 3.89% 4.51% 3.69% 1.85% 2.22% 1.54% 2.57% 1.68% 3.71%
2026/02/23 4.75% 3.54% 3.64% 5.2% 2.42% 2.13% 3.53% 2.22% 3.51% 2.7%
2026/02/24 3.58% 3.32% 3.4% 5.84% 2.1% 2.35% 6.39% 2.1% 4.77% 1.61%
2026/02/25 4.3% 3.47% 3.34% 5.78% 2.09% 2.48% 3.8% 2.03% 4.72% 1.76%
2026/02/26 5.03% 3.5% 3.26% 4.23% 1.89% 2.55% 5.59% 2.22% 4.74% 1.36%
2026/02/27 5.44% 3.76% 3.24% 3.57% 2.34% 2.68% 6.24% 1.69% 2.46% 1.56%
2026/02/28 6.52% 4.18% 3.42% 3.33% 3.12% 2.74% 2.57% 2.23% 1.44% 1.34%
  • co-oplegalservices.co.uk
  • tide.co
  • vardags.com
  • irwinmitchell.com
  • stowefamilylaw.co.uk
  • patientclaimline.com
  • uklandregistryonline.org.uk
  • quickie-divorce.com
  • lawhive.co.uk
  • which.co.uk

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In February 2026, co-oplegalservices.co.uk started strong with a 6.47% share, fluctuated, and ended at 6.52%. Tide.co maintained a steady presence, peaking at 4.25%. Vardags.com saw a mid-month rise, closing at 3.42%. Irwinmitchell.com surged mid-month, finishing at 3.33%. Stowefamilylaw.co.uk showed growth, ending at 3.12%. Patientclaimline.com remained stable, closing at 2.74%. Uklandregistryonline.org.uk had a volatile month, ending at 2.57%. Quickie-divorce.com fluctuated, finishing at 2.23%. Lawhive.co.uk peaked early, closing at 1.44%. Which.co.uk experienced a dip, ending at 1.34%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services Legal

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Services Legal - Last month
  1. 1
    Settlement Agreement Solicitor | Settlement Agreement Edinburgh https://legal.acandco.com › employmentlaw

    Talk To Our Team Of Employment Law Experts Today About How We Can Help. Our Employment...

  2. 2
    How much does a divorce cost in England and Wales? https://www.amicable.io

    How much your divorce will cost depends on several factors, including whether or not your ex agrees, which professional help you choose and if you need want to legalise your financial settlement.

  3. 3
    Citizens Advice https://www.citizensadvice.org.uk › speakseeksave

    Speak, Seek, Save — We are the people's champion - helping you whoever you are and whatever your problem. If you’re in debt to your energy supplier - you should speak, seek, save. Free, impartial advice.

  4. 4
    Settlement Agreement Solicitor - 5 Star Rated - 7500+ Reviews https://www.settlementagreement.com

    The Only Employment Solicitors 100% Focussed On Settlement Agreement Advice For Employees

  5. 5
    "Britain's Top Divorce Lawyer" - Book Your Free Consultation https://www.vardags.com

    One of the best law firms for high net worth individuals, families and their companies. Complimentary strategic consultation to suitable clients, even those...

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In the competitive legal landscape, acandco.com and settlementagreement.com dominate with focused settlement agreement services, while amicable.io and vardags.com cater to divorce needs, emphasizing cost and high-net-worth expertise. Citizens Advice stands out with its free, impartial support.

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