UK Services Legal - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Legal category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Legal – UK

Google AI Overview visibility for Services Legal UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 37.9625608028
62.0374391972
37%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 43
57
43%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 1%
Navigational 3%
Seasonal 0%
Local 5%
Problem Solving 24%

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Market Exposure

Share of Clicks for top 10 UK Services Legal brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
irwinmitchell.com 8.09
co-oplegalservices.co.uk 6.47
landregistry.uk 5.86
tide.co 4.31
uklandregistryonline.org.uk 3.8
vardags.com 3.5
injurylawyers4u.co.uk 2.53
patientclaimline.com 2.43
bishopsgatelaw.com 2.3
stowefamilylaw.co.uk 2.12
others 58.59
  • irwinmitchell.com - 8.09%
  • co-oplegalservices.co.uk - 6.47%
  • landregistry.uk - 5.86%
  • tide.co - 4.31%
  • uklandregistryonline.org.uk - 3.8%
  • vardags.com - 3.5%
  • injurylawyers4u.co.uk - 2.53%
  • patientclaimline.com - 2.43%
  • bishopsgatelaw.com - 2.3%
  • stowefamilylaw.co.uk - 2.12%
  • others - 58.59%

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Irwin Mitchell leads with 8.09% click share, followed by Co-op Legal Services at 6.47%. Others dominate with 58.59%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Services Legal brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date tide.co injurylawyers4u.co.uk first4lawyers.com co-oplegalservices.co.uk national-accident-helpline.co.uk irwinmitchell.com vardags.com patientclaimline.com yourcompanyformations.co.uk cordellcopersonalinjury.co.uk
2026/09/01 6% 6.14% 1.57% 7.93% 6.45% 3.58% 3.44% 3.55% 2.29% 2.66%
2026/09/02 8.11% 6.3% 1.34% 7.22% 6.05% 3.03% 3.55% 3.87% 3.33% 2.87%
2026/09/03 9.11% 5.48% 2.1% 5.99% 6.4% 3.75% 4.46% 4.02% 2.98% 2.72%
2026/09/04 10% 5% 2.75% 4.79% 6.17% 3.41% 4% 3.9% 3.52% 2.05%
2026/09/05 9.32% 7.51% 0.88% 4.9% 5.23% 3.01% 4.22% 4.34% 2.88% 3.18%
2026/09/06 8.16% 7.9% 0.22% 5.06% 4.26% 3.15% 4.15% 4.37% 2.01% 3.56%
2026/09/07 7.7% 7.35% 3.32% 3.59% 4.9% 4.1% 3.9% 3.55% 2.1% 3.13%
2026/09/08 7.46% 7.74% 3.36% 4.5% 4.5% 4.09% 4.09% 3.61% 2.85% 2.67%
2026/09/09 7.71% 8.67% 3.24% 5.37% 4.93% 3.99% 4.32% 3.57% 2% 2.82%
2026/09/10 7.59% 7.78% 3.45% 5.04% 4.86% 3.43% 4.27% 3.55% 2.25% 2.75%
2026/09/11 6.68% 7.99% 1.84% 6.57% 5.8% 3.2% 4.79% 3.43% 1.88% 2.02%
2026/09/12 6.8% 10.55% 1.58% 8.48% 4.8% 2.54% 4.89% 3.43% 1.66% 1.88%
2026/09/13 5.85% 8.33% 1.57% 9.33% 5.52% 2.97% 5.46% 3.72% 0.63% 1.3%
2026/09/14 6.25% 7.55% 1.88% 7.84% 4.68% 2.87% 5.04% 3.3% 1.37% 1.36%
2026/09/15 7.36% 8.39% 2.3% 6.89% 4.45% 3.59% 4.97% 3.02% 3.07% 2.23%
2026/09/16 9.31% 6.94% 5.07% 4.27% 4.07% 3.52% 4.89% 3.26% 3.07% 3.03%
2026/09/17 8.41% 7.74% 4.4% 4.61% 3.33% 3.22% 4.44% 3.48% 2.08% 2.73%
2026/09/18 8.93% 7.08% 4.06% 4.87% 2.48% 3.29% 4.04% 3.5% 1.79% 1.96%
2026/09/19 9.72% 6.7% 0.67% 6.4% 3.69% 2.74% 3.42% 3.95% 0.59% 2.73%
2026/09/20 9.17% 6.3% 0.55% 5.26% 3.96% 2.65% 4.61% 4.31% 1.67% 2.05%
2026/09/21 8.03% 5.77% 4.72% 4.77% 3.87% 3.3% 3.79% 3.51% 2.42% 2.61%
2026/09/22 8.4% 5.71% 5.46% 5.3% 3.4% 3.01% 3.72% 3.41% 1.89% 2.25%
2026/09/23 8.98% 6.27% 5.37% 4.81% 4.46% 2.91% 3.43% 3.34% 2.16% 2.05%
2026/09/24 9.4% 5.63% 4.67% 5.55% 4.45% 3.33% 3.45% 3.9% 2.42% 1.9%
2026/09/25 9.49% 6.07% 3.88% 4.1% 4.18% 2.9% 3.73% 4.02% 2.08% 2.1%
2026/09/26 10.03% 6.76% 0.93% 5.65% 4.34% 2.52% 5.1% 4.71% 1.87% 1.66%
2026/09/27 10.17% 7.1% 0.59% 5.65% 4.04% 2.34% 4.06% 4.01% 2.65% 1.4%
2026/09/28 9.85% 6.64% 6.04% 4.89% 3.7% 3.06% 3.27% 3.48% 3.44% 1.33%
2026/09/29 9.75% 7.07% 4.45% 5.38% 4.75% 3.52% 2.97% 3.39% 2.84% 0.89%
2026/09/30 9.4% 7.34% 4.8% 4.62% 4.02% 3.63% 3.48% 3.29% 3.04% 0.3%
  • tide.co
  • injurylawyers4u.co.uk
  • first4lawyers.com
  • co-oplegalservices.co.uk
  • national-accident-helpline.co.uk
  • irwinmitchell.com
  • vardags.com
  • patientclaimline.com
  • yourcompanyformations.co.uk
  • cordellcopersonalinjury.co.uk

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In September 2026, tide.co’s PPC spend share rose steadily, peaking at 10.17% on the 27th. Meanwhile, injurylawyers4u.co.uk fluctuated, ending at 7.34%. First4lawyers.com saw a mid-month surge, closing at 4.8%. Co-oplegalservices.co.uk experienced a peak on the 13th, finishing at 4.62%. National-accident-helpline.co.uk’s share decreased, ending at 4.02%. Irwinmitchell.com maintained stability, closing at 3.63%. Vardags.com peaked mid-month, ending at 3.48%. Patientclaimline.com remained consistent, finishing at 3.29%. Yourcompanyformations.co.uk showed variability, closing at 3.04%. Cordellcopersonalinjury.co.uk’s share declined, ending at 0.3%.

Market Exposure

Competitor Count for UK Services Legal

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/09/01 603
2026/09/02 659
2026/09/03 640
2026/09/04 674
2026/09/05 676
2026/09/06 708
2026/09/07 763
2026/09/08 733
2026/09/09 733
2026/09/10 742
2026/09/11 703
2026/09/12 691
2026/09/13 658
2026/09/14 624
2026/09/15 641
2026/09/16 693
2026/09/17 734
2026/09/18 717
2026/09/19 707
2026/09/20 719
2026/09/21 765
2026/09/22 749
2026/09/23 726
2026/09/24 717
2026/09/25 716
2026/09/26 699
2026/09/27 695
2026/09/28 726
2026/09/29 719
2026/09/30 668

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September saw a dynamic shift in distinct advertisers, starting at 603 and peaking at 765 on the 21st. The month concluded with a slight decline, ending at 668.

Campaign Efficiency

Market Loss & Market Gains for UK Services Legal

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
landregistry.uk 1.86%
uklandregistryonline.org.uk 1.05%
tide.co 0.6%
quickie-divorce.com 0.57%
first4lawyers.com 0.56%
vardags.com -0.39%
injurylawyers4u.co.uk -0.56%
bishopsgatelaw.com -0.76%
which.co.uk -0.78%
irwinmitchell.com -1.44%

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Landregistry.uk surged with a 1.86% click share increase, while irwinmitchell.com faced a 1.44% decline.

Campaign Efficiency

UK Services Legal Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date uklandregistryonline.org.uk landregistry.uk co-oplegalservices.co.uk tide.co irwinmitchell.com vardags.com injurylawyers4u.co.uk monacosolicitors.co.uk patientclaimline.com bishopsgatelaw.com
2026/09/01 2.58% 1.94% 8.94% 3.21% 4.4% 3.13% 1.77% 1.92% 2.49% 2.44%
2026/09/02 5.83% 3.64% 8.33% 3.92% 3.62% 3.68% 2.38% 1.92% 2.69% 2.6%
2026/09/03 7.47% 6.8% 7.26% 4.13% 4.26% 4.36% 1.78% 2.15% 2.84% 2.15%
2026/09/04 4.96% 5.41% 6.67% 4.94% 3.97% 4.01% 1.6% 2.23% 2.85% 1.95%
2026/09/05 5.39% 6.2% 7.62% 4.54% 3.37% 4.02% 3.46% 1.33% 2.93% 1.97%
2026/09/06 4.97% 3.02% 7.17% 4.11% 3.61% 4.19% 2.87% 1.79% 2.87% 1.79%
2026/09/07 5.68% 4.37% 4.74% 3.69% 4.59% 3.98% 3.29% 1.27% 2.38% 1.78%
2026/09/08 6.14% 3.48% 5.1% 3.76% 4.56% 4.1% 3.29% 1.62% 2.44% 1.99%
2026/09/09 5.85% 4.5% 5.71% 3.89% 4.46% 4.58% 3.19% 2.05% 2.41% 2.54%
2026/09/10 6.14% 5.47% 6.11% 3.68% 3.97% 4.61% 3% 2.04% 2.34% 2.06%
2026/09/11 4.55% 5.19% 7.28% 3.15% 3.78% 4.74% 3.04% 2.3% 2.33% 2.69%
2026/09/12 3% 3.88% 10.16% 3.19% 3.31% 4.39% 4.43% 1.85% 2.4% 2.78%
2026/09/13 2.52% 1.83% 11.37% 3.06% 3.64% 4.9% 3.38% 2.53% 2.58% 3.45%
2026/09/14 3.01% 3.01% 9.47% 2.9% 3.5% 4.74% 2.92% 2.21% 2.28% 3.33%
2026/09/15 3.72% 2.49% 8.84% 3.09% 4.42% 4.89% 3.28% 1.94% 2.09% 2.38%
2026/09/16 2.17% 1.85% 6.01% 4.44% 4.01% 5.42% 3.03% 2.16% 2.13% 2.13%
2026/09/17 5.29% 5.12% 5.94% 3.9% 3.67% 5.2% 3.41% 2.17% 2.12% 1.34%
2026/09/18 6.91% 6.81% 5.35% 4.05% 3.72% 4.34% 2.83% 2.41% 2.14% 1.2%
2026/09/19 4.4% 5.08% 8.01% 4.58% 3.09% 3.86% 2.43% 2.82% 2.57% 1.93%
2026/09/20 6.75% 4.85% 6% 4.12% 2.96% 5.39% 2.49% 2.73% 2.5% 1.56%
2026/09/21 6.33% 4.84% 5.71% 3.77% 3.71% 4.7% 1.91% 1.72% 2.2% 1.25%
2026/09/22 7% 4.63% 5.99% 3.95% 3.45% 4.24% 1.82% 2.14% 2.12% 1.78%
2026/09/23 6.54% 5.01% 6.15% 4.08% 3.32% 3.54% 2.04% 2.37% 2.06% 1.45%
2026/09/24 8.94% 5.11% 6.34% 4.23% 3.9% 3.59% 1.81% 2.44% 2.41% 1.49%
2026/09/25 7.64% 5.85% 5.8% 4.16% 3.3% 3.91% 2.11% 2.17% 2.46% 1.82%
2026/09/26 2.67% 6.47% 8.05% 4.34% 2.97% 5.53% 2.05% 2.64% 2.93% 1.79%
2026/09/27 5.18% 6.62% 7.21% 4.54% 2.5% 4.15% 2.46% 2.82% 2.44% 1.82%
2026/09/28 8.39% 6.28% 6.21% 4.25% 3.34% 3.23% 2.28% 1.55% 2.03% 1.63%
2026/09/29 5.28% 4.03% 7.29% 4.49% 3.78% 2.8% 2.72% 2.3% 2.1% 1.84%
2026/09/30 8.33% 7.12% 6.14% 4.29% 3.6% 3.32% 3.05% 2.08% 1.99% 1.98%
  • uklandregistryonline.org.uk
  • landregistry.uk
  • co-oplegalservices.co.uk
  • tide.co
  • irwinmitchell.com
  • vardags.com
  • injurylawyers4u.co.uk
  • monacosolicitors.co.uk
  • patientclaimline.com
  • bishopsgatelaw.com

Copyright © Adthena. All rights reserved.

In September 2026, co-oplegalservices.co.uk led with a peak impression share of 11.37% on the 13th. uklandregistryonline.org.uk and landregistry.uk showed fluctuating trends, while tide.co maintained steady growth. The month concluded with co-oplegalservices.co.uk maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services Legal

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Services Legal - Last month
  1. 1
    Co-op Probate Solicitors - Legal Advice Without Jargon https://www.co-oplegalservices.co.uk › probate

    We Believe Everyone Should Have Easy Access To Quality Legal Services.

  2. 2
    Check House Solicitor Fees | Compare Quotes in 60 seconds https://www.conveyancingsupermarket.com › fees

    Compare Conveyancing Fees Today It's Fast And It's Free.Try it Now! Compare property conveyancing fees instantly at Conveyancing Supermarket.

  3. 3
    No-Fault Divorce in the UK - Fixed Fee Divorce https://www.osbournepinner.com › divorce › solicitors

    Divorce & No-Fault Divorce in the UK | Osbourne Pinner Solicitors London & Harrow, UK. Our Divorce Solicitors are ready to assist you at any time.

  4. 4
    Register a Company for £14.99 - Don't Pay the £100 Fee https://www.tide.co

    Skip the £100 fee. We're an authorised Companies House agent. Register for £14.99. The UK's most popular way to register a company. Just £14.99, easy setup, no monthly fees. Apply in minutes.

  5. 5
    Power Of Attorney Made Easy | Quick, Online & Easy https://whichwills.which.co.uk › which › poa

    Set up a Power of Attorney to give people you trust the right to act on your behalf.

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In the competitive legal services landscape, Co-op Legal Services stands out with jargon-free advice, while Conveyancing Supermarket simplifies fee comparisons. Osbourne Pinner offers fixed-fee divorces, Tide.co provides affordable company registration, and Which.co.uk streamlines Power of Attorney setup.

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