UK Services Legal - PPC Market Share Analysis October 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Legal category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Legal – UK

Google AI Overview visibility for Services Legal UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 40.7946307307
59.2053692693
40%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 46
54
46%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 2%
Navigational 2%
Seasonal 0%
Local 6%
Problem Solving 26%

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Market Exposure

Share of Clicks for top 10 UK Services Legal brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
irwinmitchell.com 7.53
landregistry.uk 6.06
co-oplegalservices.co.uk 5.68
vardags.com 3.32
tide.co 3.14
uklandregistryonline.org.uk 2.76
injurylawyers4u.co.uk 2.73
stowefamilylaw.co.uk 2.72
citizensadvice.org.uk 2.65
which.co.uk 2.55
others 60.86
  • irwinmitchell.com - 7.53%
  • landregistry.uk - 6.06%
  • co-oplegalservices.co.uk - 5.68%
  • vardags.com - 3.32%
  • tide.co - 3.14%
  • uklandregistryonline.org.uk - 2.76%
  • injurylawyers4u.co.uk - 2.73%
  • stowefamilylaw.co.uk - 2.72%
  • citizensadvice.org.uk - 2.65%
  • which.co.uk - 2.55%
  • others - 60.86%

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In the legal services PPC landscape, ‘irwinmitchell.com’ leads with 7.53% click share, followed by ‘landregistry.uk’ at 6.06%. ‘Others’ dominate with 60.86%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Services Legal brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date injurylawyers4u.co.uk national-accident-helpline.co.uk irwinmitchell.com patientclaimline.com tide.co vardags.com co-oplegalservices.co.uk yourcompanyformations.co.uk stowefamilylaw.co.uk first4lawyers.com
2026/10/01 7.7% 3.85% 3.29% 2.86% 7.75% 4.65% 2.96% 2.53% 1.92% 5.6%
2026/10/02 8.31% 4.12% 2.67% 3.08% 7.01% 4.52% 3.97% 2% 2.22% 5.89%
2026/10/03 8.53% 3.73% 2.29% 3.68% 8.44% 5.74% 5.7% 1.85% 1.81% 0.8%
2026/10/04 6.9% 3.46% 2.05% 4.26% 8.52% 5.44% 6.85% 2.13% 2.11% 0.75%
2026/10/05 8.39% 4.62% 2.27% 3.32% 7.43% 4.9% 5.7% 1.83% 2.43% 4.07%
2026/10/06 7.02% 3.82% 2.91% 3.33% 8.29% 5.57% 4.81% 2.16% 2.91% 3.69%
2026/10/07 7.65% 3.79% 3.1% 2.82% 7.24% 4.87% 2.98% 2.26% 2.43% 4.17%
2026/10/08 7.59% 5.11% 3.3% 3.07% 6.33% 5.86% 4.15% 1.92% 2.62% 4.05%
2026/10/09 8.38% 3.24% 2.71% 3.73% 5.07% 5.12% 5.92% 2.22% 1.86% 3.46%
2026/10/10 8.62% 3.07% 2.36% 3.42% 6.38% 4.44% 7.83% 1.96% 1.72% 1.14%
2026/10/11 7.57% 4.3% 2.28% 3.32% 5.89% 4.45% 7.63% 1.57% 1.32% 1.83%
2026/10/12 6.43% 3.6% 3.26% 3.63% 4.86% 4.13% 5.92% 2.88% 1.74% 2.33%
2026/10/13 7.41% 3.66% 3.2% 3.46% 4.82% 3.82% 5.6% 2.81% 2.21% 2.81%
2026/10/14 8.76% 3.06% 3.72% 3.29% 4.47% 4.08% 4.82% 2.91% 3.2% 3.99%
2026/10/15 6.12% 6.2% 3.04% 3.07% 4.31% 3.75% 4.51% 3.07% 2.6% 4.27%
2026/10/16 9.04% 4.88% 3.3% 3.18% 4.83% 3.71% 3.4% 2.15% 3.13% 4.59%
2026/10/17 8.54% 4.85% 2.8% 3.1% 5.57% 3.75% 5.11% 1.49% 2.19% 0.37%
2026/10/18 7.04% 4.63% 2.74% 3.59% 5.46% 4.84% 5.69% 1.81% 1.87% 0.99%
2026/10/19 6.92% 5.91% 3.7% 2.83% 3.73% 3.75% 3.32% 2.62% 3.29% 2.79%
2026/10/20 7.41% 5.74% 3.48% 3.33% 4.49% 3.91% 4.28% 2.08% 3.16% 3.43%
2026/10/21 6.8% 4.42% 4.31% 3.12% 4.79% 4.35% 4.17% 3.22% 2.58% 3.27%
2026/10/22 6.32% 5.1% 4.59% 3.14% 4.74% 5.22% 3.99% 3.85% 2.68% 3.44%
2026/10/23 6.6% 3.93% 3.52% 3.21% 5.53% 5.19% 5.82% 3.23% 2.54% 3.08%
2026/10/24 7.65% 3.92% 5.31% 3.36% 4.19% 4.52% 3.37% 2.02% 2.02% 0.16%
2026/10/25 7.16% 3.66% 4.85% 3.67% 4.06% 4.65% 3.37% 2.07% 1.66% 0.12%
2026/10/26 4.11% 3.52% 6.42% 3.03% 2.65% 4.31% 2.37% 3.01% 3.07% 4.3%
2026/10/27 6.38% 0.86% 6.27% 3.05% 3.39% 4.19% 2.05% 2.61% 2.7% 4.18%
2026/10/28 8.45% 0.52% 5.48% 2.99% 5.03% 4.24% 2.45% 2.31% 2.43% 5.11%
2026/10/29 7.69% 2.43% 5.21% 3% 4.04% 4.73% 2.75% 3.06% 2.58% 3.52%
2026/10/30 8.74% 2.81% 5.46% 3.55% 4% 4.31% 2.66% 2.86% 2.26% 3.72%
2026/10/31 10.92% 4.42% 4.09% 4.01% 3.46% 3.39% 3.24% 2.02% 1.02% 0.82%
  • injurylawyers4u.co.uk
  • national-accident-helpline.co.uk
  • irwinmitchell.com
  • patientclaimline.com
  • tide.co
  • vardags.com
  • co-oplegalservices.co.uk
  • yourcompanyformations.co.uk
  • stowefamilylaw.co.uk
  • first4lawyers.com

Copyright © Adthena. All rights reserved.

In October 2026, “injurylawyers4u.co.uk” saw a fluctuating PPC spend, peaking at 10.92% on the 31st. “National-accident-helpline.co.uk” experienced a dip mid-month, recovering to 4.42%. “Irwinmitchell.com” steadily increased, reaching 6.42% on the 26th. “Patientclaimline.com” maintained stability, ending at 4.01%. “Tide.co” showed a decline, closing at 3.46%. “Vardags.com” remained consistent, finishing at 3.39%. “Co-oplegalservices.co.uk” had a varied month, ending at 3.24%. “Yourcompanyformations.co.uk” fluctuated, closing at 2.02%. “Stowefamilylaw.co.uk” decreased, ending at 1.02%. “First4lawyers.com” had a volatile month, closing at 0.82%.

Market Exposure

Competitor Count for UK Services Legal

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/10/01 681
2026/10/02 676
2026/10/03 638
2026/10/04 651
2026/10/05 661
2026/10/06 647
2026/10/07 617
2026/10/08 660
2026/10/09 653
2026/10/10 640
2026/10/11 645
2026/10/12 652
2026/10/13 653
2026/10/14 692
2026/10/15 664
2026/10/16 666
2026/10/17 644
2026/10/18 644
2026/10/19 668
2026/10/20 672
2026/10/21 669
2026/10/22 660
2026/10/23 660
2026/10/24 676
2026/10/25 689
2026/10/26 717
2026/10/27 707
2026/10/28 718
2026/10/29 699
2026/10/30 702
2026/10/31 645

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October saw fluctuating advertiser numbers, starting at 681 and dipping to 617 mid-month. A strong recovery followed, peaking at 718 on October 28, before closing at 645.

Campaign Efficiency

Market Loss & Market Gains for UK Services Legal

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
citizensadvice.org.uk 2.42%
irwinmitchell.com 1.7%
lawconnect.com 0.48%
conveyancingsupermarket.com 0.43%
quickie-divorce.com 0.41%
uklandregistryonline.org.uk -0.88%
bishopsgatelaw.com -0.96%
tide.co -0.98%
co-oplegalservices.co.uk -1.56%
landregistry.uk -1.91%

Copyright © Adthena. All rights reserved.

In the legal services sector, citizensadvice.org.uk surged by 2.42%, while landregistry.uk dropped by 1.91%. Irwinmitchell.com gained 1.7%, contrasting co-oplegalservices.co.uk’s 1.56% decline.

Campaign Efficiency

UK Services Legal Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date co-oplegalservices.co.uk irwinmitchell.com injurylawyers4u.co.uk which.co.uk vardags.com patientclaimline.com tide.co stowefamilylaw.co.uk landregistry.uk uklandregistryonline.org.uk
2026/10/01 4.49% 3.83% 3.69% 2.08% 4.76% 2.01% 3.85% 1.78% 6.08% 6.42%
2026/10/02 5.86% 3.06% 3.85% 2.16% 4.24% 2.22% 3.88% 2.18% 4.5% 5.71%
2026/10/03 8.18% 2.7% 3.72% 2.92% 5.28% 2.6% 4.47% 1.95% 3.93% 2.37%
2026/10/04 7.83% 2.45% 2.66% 2.08% 5.28% 2.88% 4.5% 2.33% 3.96% 4.27%
2026/10/05 6.79% 3.02% 3.75% 1.78% 4.58% 2.37% 4.06% 2.47% 4.26% 5.23%
2026/10/06 5.54% 3.72% 3.34% 1.36% 5.12% 2.25% 4.26% 3.03% 3.82% 6.86%
2026/10/07 4.28% 4.01% 3.37% 1.87% 4.66% 2.05% 3.73% 2.84% 3.48% 5.85%
2026/10/08 5.3% 4.35% 3.37% 2.7% 6.07% 2.26% 3.5% 2.97% 1.73% 2.21%
2026/10/09 7.95% 3.39% 3.25% 3.72% 4.36% 2.72% 2.98% 2.03% 0.71% 3.18%
2026/10/10 9.46% 3.01% 3.36% 4.39% 3.85% 2.49% 3.61% 1.93% 2.63% 2.93%
2026/10/11 9.59% 2.98% 2.9% 3.89% 3.87% 2.45% 3.37% 1.49% 2.9% 3.71%
2026/10/12 7.26% 3.93% 2.79% 3.7% 3.3% 2.6% 2.82% 2.09% 1% 3.23%
2026/10/13 6.8% 3.75% 3.4% 2.83% 2.88% 2.55% 2.55% 2.44% 3.3% 5.17%
2026/10/14 5.6% 4.42% 3.67% 2.49% 3.25% 2.26% 2.4% 3.46% 3.49% 6.24%
2026/10/15 6.29% 4.05% 3% 3.25% 2.92% 2.29% 2.41% 3.26% 1.34% 3.4%
2026/10/16 5.05% 3.83% 5.23% 3.18% 2.79% 2.21% 2.76% 3.37% 2.41% 4.59%
2026/10/17 6.98% 3.81% 3.69% 3.85% 2.92% 2.21% 3.27% 2.41% 5.19% 4.29%
2026/10/18 7.41% 3.66% 3.32% 3.67% 3.45% 2.46% 3.02% 1.97% 4.46% 5.66%
2026/10/19 5.16% 4.87% 3.28% 3.7% 2.98% 1.98% 2.19% 3.76% 3.69% 4.88%
2026/10/20 5.94% 3.96% 3.21% 3.19% 3.04% 2.33% 2.38% 3.33% 2.89% 3.89%
2026/10/21 6.45% 4.85% 3.22% 2.82% 3.34% 2.27% 2.64% 2.8% 0.94% 3.28%
2026/10/22 5.62% 5.16% 2.83% 2.71% 4.6% 2.36% 2.7% 2.79% 0.56% 4.35%
2026/10/23 7.99% 4.88% 2.77% 2.25% 4.51% 2.29% 3.1% 2.87% 2.17% 2.38%
2026/10/24 5.11% 5.71% 2.95% 1.9% 3.97% 2.24% 2.35% 2.29% 3% 3.03%
2026/10/25 4.73% 5.71% 2.33% 2.68% 4.11% 2.52% 2.35% 1.84% 4.33% 3.32%
2026/10/26 3.78% 7.01% 1.7% 2.11% 3.87% 2.12% 1.53% 3.35% 3.17% 3.32%
2026/10/27 3.04% 7.39% 2.45% 2.29% 3.83% 2.14% 2.01% 2.98% 1.52% 1.9%
2026/10/28 3.89% 6.18% 3.45% 2.46% 4% 2.07% 2.98% 2.6% 0.98% 1.94%
2026/10/29 4.37% 6.26% 3.27% 3.85% 5.01% 2.23% 2.34% 3.01% 0.47% 1.42%
2026/10/30 4.36% 6.33% 3.92% 3.81% 4.37% 2.48% 2.42% 2.48% 1.42% 1%
2026/10/31 5.54% 5.25% 4.08% 3.91% 3.5% 2.89% 2.04% 1.27% 0.79% 0.79%
  • co-oplegalservices.co.uk
  • irwinmitchell.com
  • injurylawyers4u.co.uk
  • which.co.uk
  • vardags.com
  • patientclaimline.com
  • tide.co
  • stowefamilylaw.co.uk
  • landregistry.uk
  • uklandregistryonline.org.uk

Copyright © Adthena. All rights reserved.

In October 2026, co-oplegalservices.co.uk saw fluctuating impressions, peaking mid-month. Irwinmitchell.com steadily rose, while injurylawyers4u.co.uk declined. Which.co.uk and vardags.com showed mixed trends. Landregistry.uk and uklandregistryonline.org.uk experienced significant drops.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services Legal

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Services Legal - Last month
  1. 1
    Welcome to Citizens Advice https://www.citizensadvice.org.uk

    Online free advice from Citizens Advice to help you find a way forward, whatever the problem. Our research enables us to campaign on issues affecting people's lives. Advice whoever you are.

  2. 2
    Check House Solicitor Fees | Compare Quotes in 60 seconds https://www.conveyancingsupermarket.com › fees

    Compare Conveyancing Fees Today It's Fast And It's Free.Try it Now!

  3. 3
    Online Conveyancing Quote | Fixed Legal Fee | Muve https://www.muve.me.uk

    Looking For a Reliable Conveyancer in London? Get Your Free Quote in Just 30 Seconds.

  4. 4
    Best Family Lawyers UK - Book Your Free Consultation https://www.vardags.com

    Specialists in complex family law cases for high net worth individuals & their families.

  5. 5
    Power Of Attorney Made Easy - Quick, Online & Easy https://whichwills.which.co.uk › which › poa

    Set up a Power of Attorney to give people you trust the right to act on your behalf

Copyright © Adthena. All rights reserved.

In the competitive legal services landscape, Citizens Advice stands out with its empathetic, research-driven approach. Conveyancing Supermarket and Muve emphasize speed and transparency in fee comparisons. Vardags targets high-net-worth families, while Which? simplifies Power of Attorney processes.

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