UK Services Legal - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Legal category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Legal – UK

Google AI Overview visibility for Services Legal UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 29.5539201914
70.4460798086
29%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 49
51
49%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 2%
Navigational 0%
Seasonal 0%
Local 2%
Problem Solving 27%

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Market Exposure

Share of Clicks for top 10 UK Services Legal brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
irwinmitchell.com 7.98
co-oplegalservices.co.uk 6.88
citizensadvice.org.uk 4.33
tide.co 4.18
uklandregistryonline.org.uk 3.44
vardags.com 2.42
conveyancingsupermarket.com 2.34
landregistry.uk 2.32
patientclaimline.com 2.21
stowefamilylaw.co.uk 2.05
others 61.85
  • irwinmitchell.com - 7.98%
  • co-oplegalservices.co.uk - 6.88%
  • citizensadvice.org.uk - 4.33%
  • tide.co - 4.18%
  • uklandregistryonline.org.uk - 3.44%
  • vardags.com - 2.42%
  • conveyancingsupermarket.com - 2.34%
  • landregistry.uk - 2.32%
  • patientclaimline.com - 2.21%
  • stowefamilylaw.co.uk - 2.05%
  • others - 61.85%

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In the legal services PPC landscape, ‘others’ dominate with 61.85% click share, overshadowing ‘irwinmitchell.com’ at 7.98% and ‘co-oplegalservices.co.uk’ at 6.88%.

Market Exposure

Share of Spend for the top 10 UK Services Legal brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date national-accident-helpline.co.uk irwinmitchell.com tide.co injurylawyers4u.co.uk patientclaimline.com co-oplegalservices.co.uk the-compensation-experts.co.uk accident-helpline.uk.com cordellcopersonalinjury.co.uk first4lawyers.com
2026/05/01 4.11% 5.16% 8.27% 4.71% 3.41% 3.51% 2.75% 2.7% 3.49% 4.66%
2026/05/02 4.44% 3.85% 10.53% 5.3% 4.16% 5.87% 3.2% 3.39% 1.94% 1.06%
2026/05/03 4.46% 3.12% 8.48% 6.14% 3.22% 5.89% 2.74% 3.47% 2.08% 0.71%
2026/05/04 3.3% 5.52% 6.85% 5.06% 2.43% 4.27% 2.66% 2.54% 0.9% 2.28%
2026/05/05 3.99% 5.42% 7.7% 4.96% 2.56% 3.45% 2.31% 2.76% 1.76% 3.68%
2026/05/06 4.29% 3.25% 8.21% 5.11% 2.83% 3.54% 2.69% 1.74% 2.67% 3.89%
2026/05/07 3.93% 3.76% 7.95% 4% 3.47% 3.25% 2.64% 2.53% 3.9% 4.15%
2026/05/08 3.91% 4.24% 8.26% 4.42% 3.22% 4.15% 2.48% 2.17% 2.87% 3.9%
2026/05/09 4% 2.46% 7.94% 5.4% 3.96% 5.14% 2.22% 2.83% 1.78% 0.47%
2026/05/10 3.58% 2.1% 7.93% 4.67% 4.15% 5.21% 3.59% 2.9% 3.05% 3.13%
2026/05/11 4.54% 4.24% 6.5% 4.91% 4.18% 4.3% 3.16% 3.1% 2.22% 3.43%
2026/05/12 4.52% 4.37% 5.97% 4.88% 4.6% 3.83% 2.89% 2.13% 1.94% 4.28%
2026/05/13 4.37% 3.35% 6.39% 4.76% 4.49% 3.97% 3.31% 2% 1.83% 3.37%
2026/05/14 5.17% 2.76% 5.86% 5.13% 4.22% 3.61% 3.53% 1.97% 2.91% 4.05%
2026/05/15 3.88% 4.21% 8.21% 4.39% 3.2% 4.13% 2.47% 2.16% 2.85% 3.88%
2026/05/16 4.77% 2.69% 6.15% 6.32% 4.51% 4.95% 4.06% 3.05% 3.04% 0.72%
2026/05/17 5% 3.32% 6.18% 6.37% 4.52% 5.34% 3.53% 2.67% 1.65% 2.31%
2026/05/18 5.37% 3.14% 5.87% 6.76% 4.34% 3.04% 3.27% 2.38% 2.26% 3.05%
2026/05/19 5.49% 3.25% 6.7% 6.99% 4.09% 3.08% 4.02% 1.93% 2.68% 3.46%
2026/05/20 5.86% 3.97% 5.95% 6.92% 3.74% 3.11% 4.24% 2.38% 2.9% 4.17%
2026/05/21 5.67% 4.99% 5.27% 6.3% 3.85% 2.86% 4.23% 2.15% 2.9% 4.16%
2026/05/22 5.68% 4.48% 5.62% 6.02% 3.83% 3.1% 3.41% 2.76% 2.28% 4.37%
2026/05/23 5.45% 4.71% 5.4% 5.39% 4.23% 3.93% 4.99% 3.71% 2.38% 1.08%
2026/05/24 5.99% 3.27% 5.74% 5.13% 4.38% 4.04% 5.39% 3.47% 2.68% 1.12%
2026/05/25 5.67% 4.14% 5.01% 4.31% 3.53% 3.8% 4.44% 3.4% 3.26% 2.24%
2026/05/26 5.45% 4.66% 5.57% 4.96% 3.67% 3.6% 3.87% 3.06% 2.19% 4.55%
2026/05/27 5.32% 5.22% 5.61% 5.45% 3.94% 3.64% 4.03% 3.14% 2.51% 4.46%
2026/05/28 5.56% 5.12% 5.63% 4.72% 3.91% 3.23% 3.87% 3.22% 2.89% 4.66%
2026/05/29 5.52% 5.21% 5.98% 4.42% 4.38% 4.06% 4.14% 3.53% 2.5% 4.44%
2026/05/30 5.57% 5.55% 5.67% 5.31% 4.57% 4.88% 4.63% 3.78% 1.77% 1.05%
2026/05/31 5.7% 5.68% 5.45% 5.35% 4.82% 4.61% 4.36% 3.76% 2.71% 2.12%
  • national-accident-helpline.co.uk
  • irwinmitchell.com
  • tide.co
  • injurylawyers4u.co.uk
  • patientclaimline.com
  • co-oplegalservices.co.uk
  • the-compensation-experts.co.uk
  • accident-helpline.uk.com
  • cordellcopersonalinjury.co.uk
  • first4lawyers.com

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In May 2026, “tide.co” led with fluctuating dominance, peaking early. “national-accident-helpline.co.uk” and “irwinmitchell.com” showed steady growth, while “injurylawyers4u.co.uk” surged mid-month. The month concluded with “tide.co” maintaining the lead.

Market Exposure

Competitor Count for UK Services Legal

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 636
2026/05/02 595
2026/05/03 623
2026/05/04 693
2026/05/05 651
2026/05/06 656
2026/05/07 656
2026/05/08 672
2026/05/09 629
2026/05/10 629
2026/05/11 818
2026/05/12 899
2026/05/13 877
2026/05/14 887
2026/05/15 672
2026/05/16 877
2026/05/17 879
2026/05/18 929
2026/05/19 880
2026/05/20 901
2026/05/21 913
2026/05/22 905
2026/05/23 880
2026/05/24 888
2026/05/25 954
2026/05/26 942
2026/05/27 934
2026/05/28 918
2026/05/29 899
2026/05/30 878
2026/05/31 874

Copyright © Adthena. All rights reserved.

May began with 636 advertisers, fluctuating initially, then surged mid-month, peaking at 954 on May 25. The month concluded with 874 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Services Legal

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
irwinmitchell.com 1.51%
conveyancingsupermarket.com 0.87%
ageuk.org.uk 0.64%
slatergordon.co.uk 0.6%
clearcheck.co.uk 0.53%
co-oplegalservices.co.uk -0.6%
simplerwills.co.uk -0.61%
tide.co -0.63%
landregistry.uk -0.96%
uklandregistryonline.org.uk -1.02%

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Irwinmitchell.com surged with a 1.51 increase, while uklandregistryonline.org.uk dropped by 1.02. Conveyancingsupermarket.com and ageuk.org.uk also gained, contrasting with declines from landregistry.uk and tide.co.

Campaign Efficiency

UK Services Legal Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date co-oplegalservices.co.uk irwinmitchell.com tide.co vardags.com patientclaimline.com conveyancingsupermarket.com uklandregistryonline.org.uk landregistry.uk which.co.uk injurylawyers4u.co.uk
2026/05/01 5.89% 5.29% 5.03% 1.75% 1.83% 1.1% 7.9% 4.59% 0.34% 1.41%
2026/05/02 9.8% 4.59% 6.48% 3.04% 2.43% 1.73% 3.71% 2.16% 1.29% 2.1%
2026/05/03 11.06% 3.58% 5.23% 3.83% 1.83% 1.99% 2.97% 1.76% 1.68% 1.94%
2026/05/04 7.18% 5.38% 3.97% 3.13% 1.32% 1.73% 3.45% 0.61% 1.01% 1.75%
2026/05/05 5.35% 5.08% 4.47% 3.93% 1.29% 1.07% 8.09% 2.88% 2.38% 1.54%
2026/05/06 5.82% 3.36% 4.93% 4.6% 1.52% 1.45% 8.4% 1.66% 1.66% 1.58%
2026/05/07 4.91% 3.73% 4.71% 2.96% 1.85% 1.23% 7.23% 3.27% 1.16% 1.31%
2026/05/08 6.65% 4.06% 4.84% 2.88% 1.68% 1.08% 6.75% 4.3% 1.78% 1.45%
2026/05/09 9.18% 2.75% 4.54% 4.26% 2.07% 1.77% 3.01% 2.38% 2.62% 1.77%
2026/05/10 9.48% 2.41% 4.73% 4.45% 2.19% 2.72% 2.94% 3.87% 2.25% 1.67%
2026/05/11 8.09% 4.1% 3.77% 2.73% 2.12% 1.78% 4.9% 2.54% 1.48% 1.6%
2026/05/12 7.11% 4.2% 3.57% 1.86% 2.34% 2.31% 4.45% 2.02% 1.11% 1.53%
2026/05/13 6.79% 3.39% 3.72% 2.37% 2.32% 2.74% 4.56% 1.77% 1.76% 1.48%
2026/05/14 6.82% 3.16% 3.63% 2.79% 2.27% 2.31% 3.76% 3.03% 1.37% 1.63%
2026/05/15 6.64% 4.06% 4.84% 2.88% 1.68% 1.08% 6.74% 4.3% 1.78% 1.45%
2026/05/16 8.46% 3.37% 4.12% 3.27% 2.63% 2.58% 2.19% 2.16% 2.36% 2.16%
2026/05/17 8.31% 3.63% 4.06% 2.43% 2.56% 2.35% 2.92% 2.26% 2.15% 2.17%
2026/05/18 5.07% 3.56% 3.73% 3.38% 2.48% 3.16% 4.37% 1.33% 1.67% 2.24%
2026/05/19 5.2% 3.66% 4.27% 4.47% 2.32% 2.3% 4.71% 2.16% 1.85% 2.32%
2026/05/20 6.09% 3.99% 3.88% 4.05% 2.2% 2.26% 4.46% 1.94% 1.29% 2.69%
2026/05/21 5.45% 4.97% 3.36% 3.89% 2.24% 2.22% 3.78% 1.49% 1.52% 2.09%
2026/05/22 5.9% 4.84% 3.66% 3.42% 2.2% 3.08% 4.88% 1.76% 1.35% 2.08%
2026/05/23 7.28% 4.63% 3.57% 4.05% 2.5% 4.09% 2.63% 1.61% 2.03% 1.86%
2026/05/24 7.58% 3.68% 3.7% 3.06% 2.47% 3.97% 3.47% 1.51% 1.89% 1.79%
2026/05/25 7.32% 3.98% 2.96% 2.59% 1.93% 2.76% 2.97% 2.16% 1.31% 1.37%
2026/05/26 6.63% 4.51% 3.3% 2.22% 1.94% 3.14% 3.73% 2.36% 1.65% 1.58%
2026/05/27 6.93% 5.42% 3.45% 1.95% 2.17% 3.25% 3.6% 1% 1.62% 1.8%
2026/05/28 5.79% 5.57% 3.54% 2.25% 2.23% 2.17% 2.95% 0.74% 2.09% 1.54%
2026/05/29 7.4% 5.7% 3.7% 2.79% 2.49% 2.04% 2.9% 0.84% 2.17% 1.52%
2026/05/30 8.24% 5.39% 3.49% 2.71% 2.61% 3.77% 2.09% 1.76% 2.16% 1.91%
2026/05/31 8.13% 5.52% 3.33% 2.87% 2.63% 2.59% 2.28% 2.15% 1.99% 1.77%
  • co-oplegalservices.co.uk
  • irwinmitchell.com
  • tide.co
  • vardags.com
  • patientclaimline.com
  • conveyancingsupermarket.com
  • uklandregistryonline.org.uk
  • landregistry.uk
  • which.co.uk
  • injurylawyers4u.co.uk

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Co-op Legal Services led May with fluctuating impressions, peaking at 11.06% on May 3. Irwin Mitchell saw a steady rise, ending at 5.52%. Tide.co’s share decreased, closing at 3.33%. Vardags.com experienced a mid-month dip, finishing at 2.87%. Patient Claim Line maintained stability, ending at 2.63%. Conveyancing Supermarket saw a late surge, closing at 2.59%. UK Land Registry Online’s share declined, ending at 2.28%. Land Registry UK fluctuated, finishing at 2.15%. Which.co.uk’s share rose mid-month, closing at 1.99%. Injury Lawyers 4U remained stable, ending at 1.77%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services Legal

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Services Legal - Last month
  1. 1
    No Win No Fee Compensation https://www.celsolicitors.co.uk

    Fall Claims. Just Tell CEL — Let our expert team fight for the compensation you deserve. See why thousands recommend us

  2. 2
    Welcome to Citizens Advice | Free and impartial advice https://www.citizensadvice.org.uk

    Free, impartial advice available over the phone, face to face and via webchat. Advice available by...

  3. 3
    £50 Off Wills Ends On June 1st - Lasting power of attorney https://www.co-oplegalservices.co.uk › wills

    Save £50 When You Start Your Will Online Ends June 1st. T&Cs Apply. We Believe Everyone Should Have...

  4. 4
    Check House Solicitor Fees | Compare Quotes in 60 seconds https://www.conveyancingsupermarket.com › fees

    Instant conveyancing quotes with our online calculator. Compare Conveyancing Fees Today It's Fast And It's Free.Try it Now! Simple Online Form.

  5. 5
    Free Online Conveyancing Quote | Fixed Legal Fee | Muve https://www.muve.me.uk

    Looking For a Reliable Conveyancer in London? Get Your Free Quote in Just 30 Seconds. With a Timeline to Exchange in Just 5 Weeks, We’ll Get You Where...

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In the competitive legal services landscape, CEL Solicitors stands out with its “No Win No Fee” promise, emphasizing trust and expertise. Citizens Advice offers free, impartial guidance, highlighting accessibility. Co-op Legal Services entices with a limited-time discount on wills, while Conveyancing Supermarket and Muve focus on quick, transparent conveyancing quotes, underscoring efficiency and reliability.

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