UK Services Legal - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Legal category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Legal – UK

Google AI Overview visibility for Services Legal UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 32.3829462805
67.6170537195
32%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 43
57
43%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 1%
Navigational 3%
Seasonal 0%
Local 4%
Problem Solving 26%

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Market Exposure

Share of Clicks for top 10 UK Services Legal brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
irwinmitchell.com 10.35
co-oplegalservices.co.uk 6.28
landregistry.uk 4.92
tide.co 3.93
uklandregistryonline.org.uk 3.2
vardags.com 2.92
injurylawyers4u.co.uk 2.61
which.co.uk 2.54
patientclaimline.com 2.3
muve.me.uk 2.11
others 58.84
  • irwinmitchell.com - 10.35%
  • co-oplegalservices.co.uk - 6.28%
  • landregistry.uk - 4.92%
  • tide.co - 3.93%
  • uklandregistryonline.org.uk - 3.2%
  • vardags.com - 2.92%
  • injurylawyers4u.co.uk - 2.61%
  • which.co.uk - 2.54%
  • patientclaimline.com - 2.3%
  • muve.me.uk - 2.11%
  • others - 58.84%

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In the legal services PPC landscape, Irwin Mitchell leads with 10.35% click share, while ‘others’ dominate at 58.84%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Services Legal brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date tide.co national-accident-helpline.co.uk injurylawyers4u.co.uk patientclaimline.com co-oplegalservices.co.uk vardags.com first4lawyers.com irwinmitchell.com accident-helpline.uk.com the-compensation-experts.co.uk
2026/07/01 8.49% 4.86% 8.49% 3.94% 3.37% 2.82% 4.44% 3.34% 4.11% 2.02%
2026/07/02 6.47% 5.21% 9.52% 4.13% 4.01% 2.38% 5.85% 3.72% 4.08% 2.34%
2026/07/03 7.01% 4.66% 9.56% 3.73% 4.23% 3.29% 4.84% 3.54% 3.94% 1.91%
2026/07/04 6.98% 4.72% 9.5% 4.03% 4.77% 4.17% 1.08% 4.29% 4.57% 2.59%
2026/07/05 6.73% 5.3% 10.1% 4.09% 5.32% 3.45% 1.13% 3.35% 5.15% 3.24%
2026/07/06 6.01% 5.7% 8.46% 3.46% 3.65% 3.44% 4.62% 3.5% 4.44% 2.16%
2026/07/07 5.29% 5.28% 8.41% 3.4% 3.5% 2.93% 4.96% 4.25% 3.64% 2.33%
2026/07/08 5.36% 5.69% 9.86% 3.31% 3.54% 2.3% 5.75% 3.69% 5.02% 2.61%
2026/07/09 6.5% 5.81% 10.37% 2.39% 3.59% 3.19% 4.67% 3.9% 5.03% 2.64%
2026/07/10 6.42% 5.51% 9.37% 2.79% 4.23% 3.12% 4.67% 4.46% 4.9% 2.33%
2026/07/11 6.89% 4.86% 8.55% 3.46% 6.92% 2.79% 1.01% 3.74% 4.93% 3.09%
2026/07/12 6.93% 5.18% 8.57% 3.31% 6.79% 3.14% 1.04% 4.24% 4.25% 2.46%
2026/07/13 6.75% 5.31% 6.73% 3.75% 4.95% 3.33% 3.75% 5.17% 3.36% 1.85%
2026/07/14 6.97% 5.06% 7.01% 3.68% 4.35% 3.33% 3.66% 5.05% 3.57% 1.78%
2026/07/15 6.3% 5.46% 7.53% 3.61% 4.25% 2.77% 3.15% 4.93% 3.48% 1.76%
2026/07/16 6.69% 5.71% 7.44% 4.24% 4.49% 2.83% 3.16% 4.54% 3.37% 1.89%
2026/07/17 7.63% 6.13% 7.13% 4.69% 4.49% 2.2% 2.86% 4.44% 2.99% 1.36%
2026/07/18 7.36% 5.34% 8.05% 5.21% 5.54% 3.04% 1.19% 4.26% 4.31% 2.13%
2026/07/19 6.69% 5.82% 10.02% 3.79% 6.24% 1.95% 1.41% 3.93% 5.28% 2.79%
2026/07/20 7.09% 5.85% 6.85% 4.26% 4.38% 2.89% 3.26% 3.91% 3.3% 1.59%
2026/07/21 6.91% 4.99% 6.93% 3.63% 4.3% 3.3% 3.62% 4.98% 3.52% 1.75%
2026/07/22 7.08% 5.27% 7.88% 3.96% 4.77% 2.63% 3.37% 4.2% 4.08% 1.89%
2026/07/23 6.37% 5.58% 9.02% 3.87% 4.71% 2.93% 3.05% 3.58% 3.85% 2.18%
2026/07/24 6.31% 5.08% 8.36% 3.65% 5.01% 3.23% 3.36% 3.93% 3.7% 1.93%
2026/07/25 6.38% 5.47% 8.16% 4.17% 5.01% 2.73% 2.64% 3.98% 3.91% 2.41%
2026/07/26 6.93% 5.84% 7.2% 3.72% 4.73% 3.2% 2.95% 3.85% 4.04% 2.14%
2026/07/27 7.42% 4.7% 5.71% 4.67% 3.57% 3.56% 3.02% 5.17% 1.98% 1.62%
2026/07/28 7.07% 5.47% 5.5% 4.49% 4.09% 2.92% 2.77% 4.12% 2.49% 1.57%
2026/07/29 8.68% 5.71% 5.65% 4.33% 4.53% 2.99% 3.12% 2.86% 2.43% 1.11%
2026/07/30 8.57% 6.13% 5.88% 4.37% 4.4% 3.56% 2.33% 3.57% 2.31% 0.91%
2026/07/31 8.57% 7.26% 6.55% 5.01% 4.11% 3.78% 2.8% 2.69% 2.48% 0.98%
  • tide.co
  • national-accident-helpline.co.uk
  • injurylawyers4u.co.uk
  • patientclaimline.com
  • co-oplegalservices.co.uk
  • vardags.com
  • first4lawyers.com
  • irwinmitchell.com
  • accident-helpline.uk.com
  • the-compensation-experts.co.uk

Copyright © Adthena. All rights reserved.

In July 2026, “tide.co” saw a steady rise, peaking at 8.68% on July 29. “injurylawyers4u.co.uk” led early, but dipped mid-month. “national-accident-helpline.co.uk” ended strong at 7.26%.

Market Exposure

Competitor Count for UK Services Legal

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 644
2026/07/02 686
2026/07/03 703
2026/07/04 680
2026/07/05 688
2026/07/06 698
2026/07/07 670
2026/07/08 638
2026/07/09 633
2026/07/10 654
2026/07/11 633
2026/07/12 661
2026/07/13 690
2026/07/14 676
2026/07/15 675
2026/07/16 661
2026/07/17 631
2026/07/18 621
2026/07/19 631
2026/07/20 627
2026/07/21 676
2026/07/22 708
2026/07/23 710
2026/07/24 701
2026/07/25 737
2026/07/26 768
2026/07/27 736
2026/07/28 756
2026/07/29 668
2026/07/30 641
2026/07/31 585

Copyright © Adthena. All rights reserved.

July began with 644 advertisers, peaking at 768 on the 26th. A decline followed, ending the month at 585.

Campaign Efficiency

Market Loss & Market Gains for UK Services Legal

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
tide.co 0.5%
landregistry.uk 0.44%
citizensadvice.org.uk 0.42%
rocketlawyer.com 0.38%
yourcompanyformations.co.uk 0.29%
injurylawyers4u.co.uk -0.46%
co-oplegalservices.co.uk -0.51%
amicable.io -0.67%
which.co.uk -0.77%
irwinmitchell.com -1.06%

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In the past month, tide.co led with a 0.50% click share increase, while irwinmitchell.com faced a -1.06% decline.

Campaign Efficiency

UK Services Legal Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date landregistry.uk tide.co co-oplegalservices.co.uk uklandregistryonline.org.uk irwinmitchell.com vardags.com patientclaimline.com injurylawyers4u.co.uk muve.me.uk which.co.uk
2026/07/01 5.28% 4.51% 6.11% 8.18% 4.17% 3.27% 2.27% 2.64% 2.22% 2.49%
2026/07/02 4.04% 3.71% 7.27% 2.79% 4.81% 3.45% 2.51% 3.18% 1.97% 2.59%
2026/07/03 3.97% 3.41% 7.12% 3.33% 4.39% 4.24% 2.22% 3.44% 2.39% 4.04%
2026/07/04 4.43% 3.42% 7.73% 2.6% 4.9% 5.35% 2.3% 3.79% 1.78% 4.3%
2026/07/05 2.4% 3.71% 8.67% 4.48% 4.31% 4.79% 2.44% 3.57% 2.14% 5.43%
2026/07/06 5.11% 3.29% 5.74% 4.34% 4.43% 4.58% 2.12% 3.15% 2.17% 3.91%
2026/07/07 2.13% 2.94% 6% 2.17% 5.04% 4.21% 2.12% 3.02% 1.8% 3.07%
2026/07/08 3.89% 2.82% 5.79% 4.25% 4.75% 3.27% 2.14% 3.9% 2.1% 2.84%
2026/07/09 3.37% 3.4% 5.58% 4.52% 5% 3.86% 1.64% 3.44% 1.98% 2.2%
2026/07/10 4.46% 3.41% 6.62% 4.17% 5.32% 3.66% 1.9% 3.07% 2.27% 2.94%
2026/07/11 3.61% 3.44% 11.35% 3.63% 4.45% 3.55% 2% 2.69% 2.12% 2.94%
2026/07/12 4.29% 3.26% 10.62% 2.11% 4.68% 3.65% 1.9% 2.76% 2.04% 3.68%
2026/07/13 2.38% 3.44% 8.02% 5.01% 5.39% 4.07% 2.21% 2.01% 2.2% 3.08%
2026/07/14 3.46% 3.41% 8.06% 3.47% 5.79% 3.94% 2.2% 2.38% 1.75% 2.87%
2026/07/15 4% 3.23% 6.69% 4.96% 5.48% 3.44% 2.17% 2.3% 2.21% 2.68%
2026/07/16 3.79% 3.31% 6.82% 4.61% 5.04% 3.6% 2.67% 2.61% 2.23% 2.51%
2026/07/17 6.19% 4.13% 7.5% 5.47% 5.41% 2.59% 2.91% 2.08% 1.82% 2.1%
2026/07/18 5.08% 4.19% 9.73% 5.79% 5.11% 3.83% 3.14% 2.53% 2.16% 2.02%
2026/07/19 5.88% 3.63% 10.37% 4.09% 4.62% 2.37% 2.2% 3.23% 2.23% 2.74%
2026/07/20 4.71% 3.88% 6.43% 3.87% 4.96% 3.42% 2.65% 2.19% 2.17% 2.17%
2026/07/21 3.46% 3.41% 8.06% 3.47% 5.79% 3.94% 2.2% 2.38% 1.75% 2.87%
2026/07/22 5.13% 3.75% 7.6% 5.19% 5.13% 3.05% 2.47% 2.53% 1.86% 2.6%
2026/07/23 6.09% 3.46% 7.3% 4.12% 4.01% 3.81% 2.27% 3.06% 1.94% 2.22%
2026/07/24 4.57% 3.21% 7.96% 6.21% 4.67% 3.55% 2.22% 2.61% 2.04% 2.42%
2026/07/25 2.91% 3.58% 8.73% 2.39% 4.67% 3.38% 2.5% 2.65% 2.18% 2.55%
2026/07/26 2.82% 3.83% 7.6% 1.92% 4.58% 4.03% 2.25% 2.35% 2.25% 1.72%
2026/07/27 2.35% 3.99% 5.11% 3.14% 5.51% 4.33% 2.67% 1.8% 2.45% 2.97%
2026/07/28 4.19% 3.8% 6.09% 5.11% 4.46% 3.84% 2.6% 1.71% 2.62% 2.31%
2026/07/29 5.09% 4.97% 6.35% 4.88% 3.57% 3.38% 2.54% 1.6% 2.01% 3.12%
2026/07/30 6.1% 4.7% 5.36% 8.58% 4.46% 3.64% 2.35% 1.58% 1.73% 2.39%
2026/07/31 6.45% 5.35% 5.33% 4.82% 3.85% 3.65% 3.19% 1.81% 1.53% 0.75%
  • landregistry.uk
  • tide.co
  • co-oplegalservices.co.uk
  • uklandregistryonline.org.uk
  • irwinmitchell.com
  • vardags.com
  • patientclaimline.com
  • injurylawyers4u.co.uk
  • muve.me.uk
  • which.co.uk

Copyright © Adthena. All rights reserved.

In July 2026, co-oplegalservices.co.uk led with a peak of 11.35% on July 11. Landregistry.uk saw fluctuations, ending at 6.45%. Tide.co rose steadily, finishing at 5.35%. Uklandregistryonline.org.uk peaked at 8.58% on July 30.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services Legal

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Services Legal - Last month
  1. 1
    Legal Fees Calculator https://www.bishopsgatelaw.com

    Conveyancing Fees Calculator — Find Out How Much Your Conveyancing Fees Will Be With Conveyancing Costs Calculator. Use Our Conveyancing Fees Calculator For An Instant...

  2. 2
    Save £50 Off Your Will Online | Affordable Fixed Fee Services https://www.co-oplegalservices.co.uk › wills

    Save £50 When You Start Your Will Online. Offer Ends 17th August. T&Cs Apply. We Believe...

  3. 3
    Free Online Conveyancing Quote | Fixed Legal Fee | Muve https://www.muve.me.uk

    Looking For a Reliable Conveyancer in London? Get Your Free Quote in Just 30 Seconds. With a Timeline to Exchange in Just 5 Weeks, We’ll Get You Where...

  4. 4
    No-Fault Divorce in the UK - Fixed Fee Divorce https://www.osbournepinner.com › divorce › solicitors

    Divorce & No-Fault Divorce in the UK | Osbourne Pinner Solicitors London & Harrow, UK. Our Divorce Solicitors are ready to assist you at any time.

  5. 5
    Register a Company for £14.99 | Don't Pay the £100 Fee https://www.tide.co

    The UK's most popular way to register a company. Just £14.99, easy setup, no monthly fees. Starting a business? Register a company for £14.99 with Tide. UK’s #1 Formation Agent. Apply in minutes.

Copyright © Adthena. All rights reserved.

In the competitive legal services landscape, Bishopsgate Law’s “Legal Fees Calculator” simplifies conveyancing costs, while Co-op Legal Services offers a £50 discount on wills. Muve promises quick conveyancing quotes, Osbourne Pinner highlights no-fault divorces, and Tide streamlines company registration for £14.99.

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