Share of Clicks for top 10 UK Software & Technology IT Consulting brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| google.com | 12.1 |
| godaddy.com | 11.51 |
| pcspecialist.co.uk | 5.17 |
| wix.com | 3.17 |
| ionos.co.uk | 3.11 |
| microsoft.com | 3.01 |
| docusign.com | 2.98 |
| 123-reg.co.uk | 2.33 |
| fasthosts.co.uk | 2.05 |
| zapier.com | 1.51 |
| others | 53.06 |
- google.com - 12.1%
- godaddy.com - 11.51%
- pcspecialist.co.uk - 5.17%
- wix.com - 3.17%
- ionos.co.uk - 3.11%
- microsoft.com - 3.01%
- docusign.com - 2.98%
- 123-reg.co.uk - 2.33%
- fasthosts.co.uk - 2.05%
- zapier.com - 1.51%
- others - 53.06%
Copyright © Adthena. All rights reserved.
In the PPC landscape, Google leads with 12.1% click share, closely followed by GoDaddy at 11.51%. Others dominate with 53.06%, highlighting diverse competition.
Share of Spend for the top 10 UK Software & Technology IT Consulting brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | godaddy.com | ionos.co.uk | fasthosts.co.uk | top10.com | wix.com | 123-reg.co.uk | google.com | one.com | hubspot.com | monday.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/02/01 | 7.67% | 6.02% | 6% | 3.05% | 6.99% | 4.35% | 2.6% | 2.2% | 2.76% | 2.35% |
| 2026/02/02 | 6.82% | 5.03% | 5.83% | 2.85% | 6.27% | 4.74% | 2.56% | 1.66% | 2.86% | 2.24% |
| 2026/02/03 | 7.48% | 3.6% | 4.74% | 3.3% | 8.62% | 4.96% | 2.08% | 1.46% | 2.31% | 3.06% |
| 2026/02/04 | 7.91% | 3.92% | 4.85% | 4.39% | 7.23% | 4.62% | 2.29% | 1.8% | 1.94% | 3.23% |
| 2026/02/05 | 7.19% | 4.36% | 5.17% | 3.7% | 5.13% | 4.65% | 2.56% | 2.33% | 2.14% | 3.25% |
| 2026/02/06 | 7.07% | 4.82% | 5.83% | 3.51% | 4.76% | 3.74% | 2.78% | 2.34% | 2.4% | 2.79% |
| 2026/02/07 | 7.42% | 7.42% | 6.82% | 2.21% | 3.86% | 2.75% | 2.63% | 2.22% | 3.63% | 2.83% |
| 2026/02/08 | 7.29% | 6.46% | 7.1% | 2.19% | 3.88% | 2.62% | 3.11% | 2.35% | 2.96% | 3.18% |
| 2026/02/09 | 7.91% | 5.51% | 6.95% | 2.01% | 4.24% | 3.49% | 3.04% | 1.96% | 2.48% | 2.8% |
| 2026/02/10 | 6.63% | 5.09% | 7.89% | 2.55% | 4.69% | 4.39% | 2.8% | 2.36% | 3.4% | 3.1% |
| 2026/02/11 | 7.63% | 5.56% | 6.2% | 2.66% | 4.39% | 3.21% | 2.65% | 2.18% | 3.67% | 3.15% |
| 2026/02/12 | 7.74% | 5.96% | 5.28% | 3.47% | 5.27% | 4.21% | 2.75% | 2.1% | 2.98% | 2.73% |
| 2026/02/13 | 7.04% | 4.79% | 5.81% | 3.49% | 4.74% | 3.72% | 2.78% | 2.32% | 2.39% | 2.78% |
| 2026/02/14 | 7.37% | 7.37% | 6.79% | 2.2% | 3.84% | 2.73% | 2.61% | 2.2% | 3.61% | 2.85% |
| 2026/02/15 | 7.25% | 6.43% | 7.06% | 2.18% | 3.86% | 2.61% | 3.12% | 2.34% | 2.95% | 3.17% |
| 2026/02/16 | 7.88% | 5.49% | 6.93% | 2% | 4.23% | 3.48% | 3.03% | 1.95% | 2.47% | 2.79% |
| 2026/02/17 | 5.95% | 8.19% | 7.24% | 2.68% | 3.28% | 2.96% | 2.05% | 2.25% | 2.03% | 1.94% |
| 2026/02/18 | 8.14% | 7.11% | 7.67% | 2.58% | 3.58% | 4.6% | 2.76% | 1.81% | 1.99% | 2.15% |
| 2026/02/19 | 7.56% | 7.74% | 7.68% | 2.68% | 3.49% | 3.43% | 2.63% | 2.64% | 1.78% | 1.84% |
| 2026/02/20 | 8.2% | 7.99% | 8.63% | 2.61% | 3.23% | 3.15% | 2.39% | 2.35% | 2.4% | 2.22% |
| 2026/02/21 | 8.16% | 8.9% | 7.59% | 2.17% | 3.56% | 2.54% | 2.87% | 3.15% | 2.58% | 2.26% |
| 2026/02/22 | 7.39% | 8.78% | 5.89% | 2.49% | 4.12% | 2.65% | 2.57% | 2.33% | 4.09% | 2.43% |
| 2026/02/23 | 8.59% | 7.39% | 5.77% | 2.75% | 5.21% | 3.44% | 2.46% | 2.05% | 2.73% | 2.44% |
| 2026/02/24 | 7.6% | 7.69% | 6.2% | 3.46% | 6.35% | 3.23% | 2.3% | 1.93% | 2.23% | 1.89% |
| 2026/02/25 | 9.33% | 8.28% | 8.04% | 3.56% | 3.88% | 3.2% | 2.5% | 1.85% | 2.1% | 1.85% |
| 2026/02/26 | 9.79% | 9.27% | 6.68% | 2.62% | 3.93% | 3.45% | 2.47% | 1.69% | 2.07% | 1.97% |
| 2026/02/27 | 9.75% | 9.14% | 5.7% | 2.58% | 3.47% | 2.85% | 2.85% | 1.78% | 2.03% | 2.01% |
| 2026/02/28 | 9.69% | 8.58% | 5.36% | 3.49% | 3.19% | 2.79% | 2.61% | 2.6% | 2.27% | 1.62% |
- godaddy.com
- ionos.co.uk
- fasthosts.co.uk
- top10.com
- wix.com
- 123-reg.co.uk
- google.com
- one.com
- hubspot.com
- monday.com
Copyright © Adthena. All rights reserved.
February saw GoDaddy’s PPC spend share rise from 7.67% to 9.69%, peaking at 9.79%. Ionos and Fasthosts also increased, while Wix and 123-reg fluctuated. The month ended with GoDaddy leading.
Competitor Count for UK Software & Technology IT Consulting
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/02/01 | 1327 |
| 2026/02/02 | 1351 |
| 2026/02/03 | 1358 |
| 2026/02/04 | 1392 |
| 2026/02/05 | 1372 |
| 2026/02/06 | 1382 |
| 2026/02/07 | 1340 |
| 2026/02/08 | 1345 |
| 2026/02/09 | 1401 |
| 2026/02/10 | 1366 |
| 2026/02/11 | 1376 |
| 2026/02/12 | 1346 |
| 2026/02/13 | 1382 |
| 2026/02/14 | 1340 |
| 2026/02/15 | 1345 |
| 2026/02/16 | 1401 |
| 2026/02/17 | 1171 |
| 2026/02/18 | 1242 |
| 2026/02/19 | 1250 |
| 2026/02/20 | 1169 |
| 2026/02/21 | 1113 |
| 2026/02/22 | 1177 |
| 2026/02/23 | 1281 |
| 2026/02/24 | 1297 |
| 2026/02/25 | 1238 |
| 2026/02/26 | 1177 |
| 2026/02/27 | 1113 |
| 2026/02/28 | 1122 |
Copyright © Adthena. All rights reserved.
February began with a steady rise in distinct advertisers, peaking at 1,401 on the 9th and 16th. However, a sharp decline followed, ending the month at 1,122.