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UK Software & Technology IT Consulting - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK IT Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Software & Technology IT Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
godaddy.com 11.66
pcspecialist.co.uk 7.76
123-reg.co.uk 4
docusign.com 3.64
google.com 2.84
ionos.co.uk 2.47
cyberpowersystem.co.uk 2.18
adobe.com 2.08
fasthosts.co.uk 2.05
chillblast.com 1.95
others 59.37

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In the PPC landscape, GoDaddy leads with 11.66% click share, followed by PC Specialist at 7.76%. Others dominate with 59.37%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Software & Technology IT Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date godaddy.com fasthosts.co.uk names.co.uk 123-reg.co.uk ionos.co.uk docusign.com wix.com top10.com hubspot.com one.com
2025/04/01 7.26% 6.22% 4.55% 4.15% 6.25% 2.3% 2.4% 2.57% 1.53% 2.69%
2025/04/02 6.55% 5.46% 3.71% 3.77% 5.94% 2.19% 3.43% 2.98% 1.72% 2.34%
2025/04/03 7.13% 5.32% 4.11% 3.98% 6.22% 2.73% 2.54% 2.78% 1.53% 2.81%
2025/04/04 7.58% 5.69% 5.03% 3.31% 7.48% 3.02% 2.97% 2.13% 1.86% 3.03%
2025/04/05 8.12% 5.95% 2.88% 3.33% 7.83% 0.42% 2.81% 2.26% 2.86% 3.49%
2025/04/06 8.89% 6.15% 2.48% 4.74% 7.76% 2.46% 2.31% 1.97% 2.97% 4.45%
2025/04/07 8.23% 6.03% 4.19% 4.81% 5.34% 2.72% 3.35% 2.23% 1.96% 3.12%
2025/04/08 9.04% 6.24% 4.66% 4.62% 6.25% 2.28% 2.38% 2.7% 1.58% 2.93%
2025/04/09 9.7% 5.71% 4.03% 4.18% 5.22% 2.16% 3.07% 3.03% 1.67% 3.11%
2025/04/10 9.47% 5.53% 4.69% 4.47% 5.8% 2.42% 2.6% 2.03% 1.59% 3.5%
2025/04/11 8.97% 5.97% 5.01% 4.5% 5.68% 1.67% 1.96% 2.04% 2.03% 3.59%
2025/04/12 10.08% 5.44% 3.92% 4.44% 6.34% 1.62% 2.56% 1.75% 2.93% 3.22%
2025/04/13 9.09% 5.69% 4.41% 2.76% 6.62% 3.8% 2.91% 2.12% 2.61% 3.29%
2025/04/14 8.81% 5.88% 4.26% 3.27% 5.48% 4.12% 2.73% 2.55% 1.86% 2.67%
2025/04/15 9.13% 5.89% 3.14% 4.15% 4.47% 4.18% 2.94% 2.79% 2.07% 2.13%
2025/04/16 8.31% 6.25% 4.06% 4.6% 3.99% 3.52% 3.09% 2.4% 1.73% 2.52%
2025/04/17 8.21% 4.65% 3.93% 4.05% 3.94% 2.72% 3.17% 2.36% 2.68% 2.01%
2025/04/18 6.85% 4.35% 3.71% 3.71% 2.92% 4.38% 2.69% 1.67% 2.41% 2.2%
2025/04/19 9.1% 5.88% 1.83% 5.28% 5.11% 2.6% 3.1% 2.85% 2.19% 3.58%
2025/04/20 9.05% 5.92% 1.87% 5.18% 4.56% 3.03% 2% 1.92% 2.46% 3.56%
2025/04/21 8.32% 6.11% 3.5% 5.06% 4.01% 4.26% 2.15% 2.96% 2.75% 2.31%
2025/04/22 8.02% 5.14% 2.32% 5.11% 6.02% 2.26% 2.28% 2.75% 3.04% 2.9%
2025/04/23 9.01% 5.79% 2.32% 6.51% 5.92% 2.73% 2.54% 2.61% 1.68% 2.92%
2025/04/24 7.28% 5.52% 3.93% 6.32% 4.07% 3.2% 2.52% 2.97% 2.47% 2.38%
2025/04/25 7.68% 5.22% 3.67% 6.54% 5.98% 3.26% 2.56% 2.08% 2.55% 1.91%
2025/04/26 9.17% 6.05% 5.01% 5.67% 4.89% 2.89% 2.73% 2.36% 2.15% 2.27%
2025/04/27 7.11% 6.07% 4.34% 6.23% 4.45% 3.7% 2.5% 2.24% 2.09% 1.84%
2025/04/28 7.58% 6.48% 4.31% 5.34% 4.87% 3.19% 2.78% 1.67% 1.92% 1.64%
2025/04/29 7.78% 6.71% 5.35% 5.1% 5.84% 3.09% 2.71% 1.7% 1.31% 1.54%
2025/04/30 8.54% 5.91% 5.84% 5.02% 4.84% 3.97% 3.36% 2.23% 1.64% 1.52%

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April saw GoDaddy’s PPC spend share rise from 7.26% to 8.54%, peaking mid-month. FastHosts fluctuated, ending at 5.91%. Names.co.uk and 123-reg.co.uk showed varied trends, while Ionos.co.uk’s share decreased. DocuSign and Wix had modest gains, with HubSpot and One.com declining.

Market Exposure

Competitor Count for UK Software & Technology IT Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 1863
2025/04/02 1847
2025/04/03 1844
2025/04/04 1898
2025/04/05 1842
2025/04/06 1886
2025/04/07 1892
2025/04/08 1920
2025/04/09 1855
2025/04/10 1926
2025/04/11 1888
2025/04/12 1791
2025/04/13 1807
2025/04/14 1866
2025/04/15 1847
2025/04/16 1844
2025/04/17 1925
2025/04/18 1859
2025/04/19 1859
2025/04/20 1863
2025/04/21 1892
2025/04/22 1921
2025/04/23 1905
2025/04/24 1891
2025/04/25 1865
2025/04/26 1825
2025/04/27 1814
2025/04/28 1907
2025/04/29 1842
2025/04/30 1851

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April saw fluctuating advertiser numbers, peaking at 1,926 on April 10th. The month concluded with 1,851 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Software & Technology IT Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
google.com 1.91%
hp.com 0.71%
salesforce.com 0.7%
amd.com 0.61%
docusign.com 0.5%
ionos.co.uk -0.53%
dell.com -0.53%
ebay.co.uk -0.66%
cyberpowersystem.co.uk -1.38%
pcspecialist.co.uk -1.68%

Copyright © Adthena. All rights reserved.

Google.com surged with a 1.91 increase, while pcspecialist.co.uk dropped by 1.68. Other notable gains include hp.com at 0.71 and salesforce.com at 0.7.

Campaign Efficiency

UK Software & Technology IT Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date godaddy.com fasthosts.co.uk names.co.uk 123-reg.co.uk pcspecialist.co.uk ionos.co.uk cyberpowersystem.co.uk ebay.co.uk chillblast.com one.com
2025/04/01 4.61% 4.04% 2.1% 2.49% 3.82% 3.32% 3.92% 3.87% 1.98% 1.92%
2025/04/02 3.92% 3.28% 1.56% 2.48% 6.03% 2.61% 3.2% 5.02% 1.56% 1.35%
2025/04/03 4.58% 3.16% 1.9% 2% 4.34% 2.88% 2.39% 5.18% 1.62% 1.75%
2025/04/04 4.7% 3.56% 2.54% 2.26% 4.15% 3.8% 3.59% 4.2% 1.73% 1.93%
2025/04/05 4.91% 3.61% 1.34% 2.14% 3.67% 4.04% 2.48% 4.43% 1.88% 2.35%
2025/04/06 4.95% 3.85% 1.2% 2.57% 4.3% 4.05% 2.7% 3% 1.83% 3.15%
2025/04/07 4.97% 3.69% 2.02% 2.96% 4.8% 2.86% 2.96% 3.67% 2.33% 2.04%
2025/04/08 6.12% 4.18% 2.47% 2.98% 3.6% 3.37% 2.02% 3.18% 1.45% 2.05%
2025/04/09 5.97% 3.66% 2.04% 2.55% 4.22% 2.65% 2.42% 3.32% 1.21% 2.23%
2025/04/10 5.75% 3.74% 2.38% 2.9% 3.65% 3.4% 3.41% 2.31% 1.5% 2.48%
2025/04/11 5.73% 3.95% 2.53% 2.9% 3.71% 3.27% 2.13% 2.99% 1.41% 2.5%
2025/04/12 5.53% 3.26% 1.78% 2.97% 5.39% 3.06% 4.03% 2.99% 2.69% 2.22%
2025/04/13 5.01% 3.55% 2.28% 1.96% 4.22% 3.37% 2.72% 3.65% 1.04% 2.06%
2025/04/14 5.87% 3.86% 2.14% 2.38% 4% 3% 2.35% 2.78% 1.23% 1.89%
2025/04/15 5.95% 3.96% 1.61% 2.76% 4.01% 2.43% 1.86% 1.71% 1.55% 1.41%
2025/04/16 5.62% 4.03% 2.32% 2.77% 2.69% 2.19% 1.54% 2.02% 1.36% 1.67%
2025/04/17 5.37% 3.15% 2.03% 2.27% 3.11% 2.24% 1.11% 2.14% 1.01% 1.46%
2025/04/18 5.15% 2.69% 1.79% 2.79% 4.52% 1.49% 1.25% 2.65% 1.08% 1.67%
2025/04/19 5.53% 3.54% 0.99% 2.65% 2.84% 2.7% 1.67% 1.89% 1.99% 2.32%
2025/04/20 5.03% 3.47% 0.78% 2.9% 2.7% 2.18% 1.4% 2.06% 1.51% 2.07%
2025/04/21 4.91% 3.83% 1.72% 2.8% 3.43% 2.15% 1.7% 2.06% 1.46% 1.43%
2025/04/22 5.26% 3.28% 1.39% 2.9% 2.52% 3.48% 2.66% 2.06% 2.07% 1.87%
2025/04/23 5.63% 3.69% 1.22% 3.85% 3.52% 3.41% 0.94% 2.83% 2.59% 2.05%
2025/04/24 5.32% 3.41% 2.22% 3.15% 3.45% 2.27% 1.61% 2.17% 1.63% 1.51%
2025/04/25 5.7% 3.3% 2.33% 3.79% 4.96% 3.59% 1.64% 1.28% 1.6% 1.29%
2025/04/26 6.61% 4.13% 2.91% 3.37% 3.21% 2.82% 1.94% 2.36% 2.04% 1.43%
2025/04/27 5.4% 3.87% 2.33% 3.28% 2.75% 2.51% 2.17% 2.28% 2.31% 1.17%
2025/04/28 5.22% 4.13% 2.37% 2.85% 2.89% 2.7% 1.54% 1.87% 3.02% 0.92%
2025/04/29 5.62% 4.49% 2.99% 3.07% 3.58% 3.39% 1.31% 1.79% 2.1% 0.89%
2025/04/30 6.01% 3.83% 3.23% 3.03% 2.91% 2.49% 1.9% 1.83% 1.62% 0.92%

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In April 2025, GoDaddy’s impression share rose from 4.61% to 6.01%, peaking mid-month. FastHosts fluctuated, ending at 3.83%. Names.co.uk saw a steady rise, closing at 3.23%. 123-reg.co.uk maintained stability, finishing at 3.03%. PC Specialist experienced volatility, ending at 2.91%. Ionos.co.uk’s share decreased, closing at 2.49%. CyberPowerSystem.co.uk’s share declined, ending at 1.90%. eBay.co.uk’s share dropped, finishing at 1.83%. Chillblast.com saw fluctuations, closing at 1.62%. One.com’s share decreased, ending at 0.92%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Software & Technology IT Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Together, We Are Reinventing | Accenture https://www.accenture.com

    Helping Clients To Reinvent Their Enterprises, Accelerating Their Use Of Cloud, Data & AI. Awarded One Of The World's Most Admired ...

  2. 2
    GoDaddy™ - Official Site https://www.godaddy.com

    Find Your Perfect Domain Name — Everything you need to succeed online. Save big on domains, websites, email & more. Let...

  3. 3
    Free Online CRM - HubSpot CRM Software https://www.hubspot.com

    Increase leads, accelerate sales, organize your contacts, and better serve your customers.

  4. 4
    PandaDoc® is Way Better https://www.pandadoc.com › vs-competitors

    Side-by-Side Comparison (2025) Speed Up Your eSign & Document Process With PandaDoc®. Get Started for Free Today!

  5. 5
    Workday® Official Site https://forms.workday.com › manage › enterprise

    Workday® Cloud Systems — Manage Your Enterprise with Easy-to-Use Software from Workday®. Preview Product.

Copyright © Adthena. All rights reserved.

Accenture’s ad highlights reinvention through cloud, data, and AI, showcasing their global admiration. GoDaddy emphasizes online success with domain deals. HubSpot offers a free CRM to boost sales and customer service. PandaDoc promotes speedy eSign processes. Workday focuses on user-friendly enterprise management.

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