UK Software & Technology IT Consulting - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK IT Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Software & Technology IT Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
godaddy.com	11.96
pcspecialist.co.uk	5.21
docusign.com	4.2
google.com	3.83
123-reg.co.uk	3.67
adobe.com	2.75
ionos.co.uk	2.6
wix.com	2.53
fasthosts.co.uk	2.11
dell.com	2.08
others	59.06

In the PPC landscape, ‘others’ dominate with 59.06% click share, while GoDaddy leads individual advertisers at 11.96%.

Market Exposure

Share of Spend for the top 10 UK Software & Technology IT Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	godaddy.com	fasthosts.co.uk	ionos.co.uk	wix.com	top10.com	123-reg.co.uk	one.com	names.co.uk	monday.com	docusign.com
2025/05/01	8.46%	5.82%	4.99%	2.99%	2.7%	4.35%	1.28%	4.53%	2.29%	3.58%
2025/05/02	9.7%	4.91%	5.78%	3.3%	2.34%	6.23%	1.48%	5.46%	1.94%	2.06%
2025/05/03	10.61%	5.66%	6.98%	3.45%	2.64%	6.66%	1.45%	2.36%	1.07%	1.99%
2025/05/04	9.54%	6.17%	6.92%	3.48%	2.89%	4.74%	1.27%	2.1%	1.14%	2.16%
2025/05/05	9.01%	4.93%	6.06%	3.99%	3.39%	5.1%	1.09%	3.46%	1.97%	2.13%
2025/05/06	9.56%	5.47%	7.58%	4.89%	3.57%	6.2%	1.12%	1.24%	1.74%	1.74%
2025/05/07	9.97%	6.7%	7.07%	4.12%	2.84%	5.99%	1.29%	1.74%	2.07%	1.28%
2025/05/08	8.46%	6.3%	6.38%	3.84%	3.13%	5.02%	1.36%	2.5%	1.79%	1.55%
2025/05/09	8.74%	6.24%	6.39%	3.7%	2.79%	4.84%	1.16%	3.36%	2%	2.1%
2025/05/10	10.37%	5.89%	8.02%	3.17%	2.47%	5.17%	1.04%	3.21%	1.96%	1.71%
2025/05/11	9.96%	5.88%	7.75%	2.86%	2.7%	4.81%	0.79%	2.87%	2.18%	1.69%
2025/05/12	9.74%	6.33%	5.93%	3.48%	2.44%	4.53%	0.85%	4.49%	1.81%	1.79%
2025/05/13	9.14%	6.34%	5.56%	3.96%	2.21%	4.35%	1.58%	5.23%	1.9%	1.22%
2025/05/14	8.63%	6.19%	6.65%	3.41%	2.36%	4.33%	1.62%	4.58%	2.05%	1.28%
2025/05/15	8%	6.02%	6.03%	3.79%	2.95%	3.79%	1.97%	4.72%	2.13%	1.07%
2025/05/16	7.73%	5.79%	5.77%	3.8%	4.2%	3.64%	2.12%	4.01%	2.53%	1.88%
2025/05/17	7.86%	5.96%	6.29%	3.15%	4.5%	3.59%	2.21%	3.43%	2.47%	2.27%
2025/05/18	8.11%	5.99%	6.3%	3.94%	4.46%	3.45%	1.77%	3.72%	2.55%	2.12%
2025/05/19	8.46%	5.59%	4.71%	4.04%	4.17%	3.74%	1.95%	3.99%	3.26%	2.21%
2025/05/20	8.46%	5.62%	4.86%	4.71%	4.52%	4.24%	2.23%	3.94%	2.73%	2.03%
2025/05/21	7.79%	5.74%	4.39%	4.73%	4.03%	3.55%	1.85%	3.6%	2.81%	2.11%
2025/05/22	8.18%	5.47%	4.35%	4.28%	3.99%	4.22%	1.86%	2.87%	3.05%	1.93%
2025/05/23	8.54%	6.5%	4.67%	3.08%	4.49%	4.14%	2.19%	3.55%	2.95%	1.8%
2025/05/24	9.44%	6.65%	4.8%	3.36%	4.4%	4.82%	2.12%	3.51%	2.92%	2.07%
2025/05/25	8.62%	6.03%	4.74%	3.23%	4.19%	4.13%	2.32%	3.17%	2.89%	2.14%
2025/05/26	8.92%	6.15%	4.6%	3.2%	3.55%	4.22%	1.96%	3.93%	2.49%	2.38%
2025/05/27	8.97%	6.53%	7.22%	3.34%	3.72%	4.39%	2.11%	3.01%	2.54%	2.07%
2025/05/28	8.84%	6.08%	4%	3.82%	4.31%	4.99%	2.26%	4.04%	3.13%	2.15%
2025/05/29	9.88%	6.46%	3.15%	3.65%	4.22%	5.19%	2.64%	3.2%	3.06%	2.19%
2025/05/30	9.49%	5.52%	3.83%	4.47%	4.65%	3.65%	3.43%	3.52%	2.86%	2.2%
2025/05/31	9.15%	4.77%	4.73%	4.73%	4.61%	3.83%	3.8%	3.7%	2.6%	1.96%

In May 2025, GoDaddy’s PPC spend share fluctuated, peaking at 10.61% on May 3rd. FastHosts saw a steady rise, ending at 4.77%. Ionos experienced a decline, closing at 4.73%. Wix’s share increased, finishing at 4.73%. Top10.com showed consistent growth, ending at 4.61%. 123-reg.co.uk’s share decreased, closing at 3.83%. One.com saw a significant rise, ending at 3.80%. Names.co.uk’s share fluctuated, finishing at 3.70%. Monday.com experienced a slight decline, closing at 2.60%. DocuSign’s share remained stable, ending at 1.96%.

Market Exposure

Competitor Count for UK Software & Technology IT Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/05/01	1795
2025/05/02	1802
2025/05/03	1780
2025/05/04	1778
2025/05/05	1886
2025/05/06	1874
2025/05/07	1958
2025/05/08	1967
2025/05/09	1921
2025/05/10	1877
2025/05/11	1899
2025/05/12	1935
2025/05/13	1967
2025/05/14	1967
2025/05/15	2004
2025/05/16	1962
2025/05/17	1826
2025/05/18	1838
2025/05/19	1852
2025/05/20	1842
2025/05/21	1802
2025/05/22	1748
2025/05/23	1725
2025/05/24	1673
2025/05/25	1645
2025/05/26	1699
2025/05/27	1673
2025/05/28	1682
2025/05/29	1678
2025/05/30	1653
2025/05/31	1606

May began with 1,795 advertisers, peaking at 2,004 mid-month. A decline followed, ending at 1,606.

Campaign Efficiency

Market Loss & Market Gains for UK Software & Technology IT Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
docusign.com	1.21%
godaddy.com	0.93%
hp.com	0.72%
teamviewer.com	0.43%
top10.com	0.42%
google.com	-0.41%
pcspecialist.co.uk	-0.42%
apple.com	-0.62%
samsung.com	-0.67%
ionos.co.uk	-0.85%

Docusign.com surged with a 1.21 increase, while ionos.co.uk dropped by 0.85.

Campaign Efficiency

UK Software & Technology IT Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	godaddy.com	wix.com	pcspecialist.co.uk	fasthosts.co.uk	top10.com	ionos.co.uk	names.co.uk	123-reg.co.uk	adobe.com	docusign.com
2025/05/01	5.79%	1.64%	2.69%	3.87%	1.73%	2.49%	2.59%	2.43%	1.34%	2.01%
2025/05/02	6.13%	1.76%	3.57%	3.01%	1.5%	2.91%	2.91%	3.38%	1.52%	1.95%
2025/05/03	6.71%	1.93%	2.95%	3.51%	1.7%	3.4%	1.26%	3.36%	1.13%	1.97%
2025/05/04	6.03%	1.99%	2.57%	3.65%	1.77%	3.43%	0.99%	2.53%	1.44%	2.18%
2025/05/05	5.63%	2.23%	3.45%	3.09%	2.05%	3.02%	1.59%	2.87%	1.13%	2.2%
2025/05/06	5.98%	2.66%	3.26%	3.23%	2.28%	3.88%	0.59%	3.41%	1.9%	1.79%
2025/05/07	6.18%	2.37%	3.99%	3.95%	1.83%	3.41%	0.82%	2.95%	3%	1.29%
2025/05/08	5.6%	2.24%	3.51%	3.95%	2.11%	3.36%	1.22%	2.87%	2.97%	1.59%
2025/05/09	5.56%	2.18%	2.25%	3.64%	1.71%	3.36%	1.55%	2.75%	3.47%	1.92%
2025/05/10	6.34%	1.92%	2.6%	3.67%	1.64%	4.31%	1.62%	2.83%	3.1%	1.78%
2025/05/11	5.98%	1.66%	2.48%	3.45%	1.65%	3.87%	1.46%	2.6%	3.78%	1.7%
2025/05/12	6.47%	2.27%	2.28%	3.61%	1.48%	3.01%	2.13%	2.49%	1.85%	1.71%
2025/05/13	5.79%	2.39%	2.53%	3.7%	1.42%	2.77%	2.56%	2.57%	1.79%	1.33%
2025/05/14	5.67%	2.18%	2.82%	3.42%	1.39%	3.42%	2.1%	2.47%	1.95%	1.35%
2025/05/15	5.11%	2.49%	1.83%	3.48%	1.87%	2.95%	2.47%	2.35%	2.05%	1.13%
2025/05/16	5.12%	2.89%	2.1%	3.48%	2.69%	3.24%	2.24%	2.14%	2.25%	1.93%
2025/05/17	5.26%	2.62%	1.58%	3.76%	2.94%	3.42%	1.95%	2.33%	2.04%	2.26%
2025/05/18	5.27%	2.92%	2.95%	3.48%	2.8%	3.47%	1.97%	1.99%	1.61%	2.12%
2025/05/19	5.61%	3.07%	2.41%	3.3%	2.57%	2.69%	2.15%	2.35%	1.84%	2.23%
2025/05/20	5.55%	3.4%	2.1%	3.69%	2.91%	2.54%	1.99%	2.47%	2.01%	2.05%
2025/05/21	5.23%	3.17%	1.58%	3.65%	2.58%	2.11%	1.76%	2.26%	2.06%	2.04%
2025/05/22	5.26%	3.21%	1.25%	3.27%	2.5%	2.1%	1.55%	2.57%	2.14%	1.82%
2025/05/23	5.42%	2.44%	2.91%	3.97%	2.99%	2.17%	1.81%	2.31%	2.72%	1.78%
2025/05/24	6.01%	2.42%	1.19%	4.25%	2.78%	2.53%	1.9%	2.87%	2.66%	2.06%
2025/05/25	5.52%	2.42%	2.97%	3.67%	2.66%	2.29%	1.91%	2.13%	2.04%	2.2%
2025/05/26	5.67%	2.45%	2.8%	3.84%	2.28%	2.54%	2.15%	2.5%	2.06%	2.39%
2025/05/27	5.68%	2.23%	1.84%	4.07%	2.36%	4.05%	1.82%	2.77%	2.01%	2.04%
2025/05/28	5.7%	3%	1.71%	3.87%	2.79%	2.13%	2.62%	2.63%	2.33%	2.17%
2025/05/29	6.21%	2.38%	2.4%	4.08%	2.69%	1.55%	1.96%	3.05%	2.84%	2.09%
2025/05/30	6.04%	2.99%	2.98%	3.52%	2.94%	1.94%	2.19%	1.93%	2.55%	2.11%
2025/05/31	5.78%	3.19%	3.18%	3.01%	2.89%	2.44%	2.27%	2.24%	2.22%	1.92%

In May 2025, GoDaddy’s impression share fluctuated, peaking at 6.71% on May 3rd. Wix saw a steady rise, ending at 3.19%. PC Specialist’s share varied, closing at 3.18%. Fasthosts maintained stability, finishing at 3.01%. Top10.com and Ionos.co.uk showed moderate changes, while Names.co.uk and 123-reg.co.uk had minor fluctuations. Adobe and DocuSign experienced slight variations, concluding at 2.22% and 1.92%, respectively.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Software & Technology IT Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Frequently Asked Questions

Why is the UK Software & Technology IT Consulting May 2025 Report useful and how should I use it?

Why is the UK Software & Technology IT Consulting May 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

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How often is the data updated?

Data within the UK Software & Technology IT Consulting May 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
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The UK Software & Technology IT Consulting May 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

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Who is this UK Software & Technology IT Consulting May 2025 Report for?

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UK Software & Technology IT Consulting - PPC Market Share Analysis May 2025

Share of Clicks for top 10 UK Software & Technology IT Consulting brands

Share of Spend for the top 10 UK Software & Technology IT Consulting brands

Competitor Count for UK Software & Technology IT Consulting

Market Loss & Market Gains for UK Software & Technology IT Consulting

UK Software & Technology IT Consulting Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Software & Technology IT Consulting

Frequently Asked Questions

Why is the UK Software & Technology IT Consulting May 2025 Report useful and how should I use it?

Why is the UK Software & Technology IT Consulting May 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the UK Software & Technology IT Consulting May 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this UK Software & Technology IT Consulting May 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance

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