UK Software & Technology Data Analytics - PPC Market Share Analysis January 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Data Analytics category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Software & Technology Data Analytics UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	26.7703979035
	73.2296020965

26%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	19
	81

19%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	10%
Transactional	1%
Navigational	5%
Seasonal	0%
Local	0%
Problem Solving	9%

Market Exposure

Share of Clicks for top 10 UK Software & Technology Data Analytics brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
envato.com	5.33
snowflake.com	5.25
monday.com	4.92
grammarly.com	4.54
adobe.com	3.38
databricks.com	3.14
myheritage.com	2.68
pdfsmart.com	2.46
pipedrive.com	2.44
buffer.com	2.28
others	63.58

envato.com - 5.33%
snowflake.com - 5.25%
monday.com - 4.92%
grammarly.com - 4.54%
adobe.com - 3.38%
databricks.com - 3.14%
myheritage.com - 2.68%
pdfsmart.com - 2.46%
pipedrive.com - 2.44%
buffer.com - 2.28%
others - 63.58%

In the PPC landscape, “others” dominate with 63.58% click share, while envato.com leads individual advertisers at 5.33%.

Market Exposure

Share of Spend for the top 10 UK Software & Technology Data Analytics brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	monday.com	atlassian.com	adobe.com	clickup.com	zoho.com	asana.com	zoominfo.com	hubspot.com	databricks.com	pipedrive.com
2026/01/01	8.01%	2.91%	4.03%	4.55%	2.53%	0.32%	1.53%	0.96%	2.54%	1.85%
2026/01/02	12.27%	1.58%	3.58%	3.16%	3.4%	0.11%	1.45%	2.81%	2.57%	1.43%
2026/01/03	9.23%	2.83%	4.52%	3.58%	3.09%	0.06%	1.55%	2.7%	3.09%	2.99%
2026/01/04	9.75%	4.17%	4.13%	3.98%	3.02%	0.73%	1.81%	2.7%	2.27%	1.92%
2026/01/05	15%	4.32%	4.15%	3.94%	3.73%	1.05%	1.46%	2.24%	2.06%	1.75%
2026/01/06	13.68%	4.14%	4.17%	4.75%	4.59%	1.59%	1.28%	4.1%	1.93%	0.86%
2026/01/07	10.45%	3.29%	4.32%	4.63%	3.16%	0.14%	1.94%	1.16%	2.09%	1.35%
2026/01/08	13.29%	2.25%	3.5%	5.23%	3.88%	4.37%	1.83%	3.81%	1.58%	2.16%
2026/01/09	15.07%	5.32%	4.71%	3.68%	3.83%	2.26%	1.78%	3.73%	1.89%	2.92%
2026/01/10	12.6%	3.4%	3.69%	4.65%	2.9%	1.29%	2.2%	2.28%	2.81%	2.75%
2026/01/11	12.01%	0.48%	4.25%	3.56%	2.38%	1.95%	1.7%	2.14%	2.27%	1.86%
2026/01/12	11.95%	2.17%	4.75%	5.66%	3.68%	5.59%	1.84%	0.73%	2.6%	1.48%
2026/01/13	12.46%	0.17%	4.08%	5.32%	3.73%	4.85%	1.9%	2.62%	2.44%	2.73%
2026/01/14	13.69%	0.16%	4.49%	4.06%	4.26%	4.79%	1.79%	3.61%	2.27%	1.26%
2026/01/15	12.64%	1.11%	4.82%	4.55%	4.38%	4.37%	1.95%	2.74%	1.41%	1.87%
2026/01/16	14.99%	5.29%	4.69%	3.67%	3.81%	2.25%	1.77%	3.71%	1.88%	2.91%
2026/01/17	11.66%	0.97%	4.98%	3.25%	3.98%	3.57%	1.93%	2.57%	1.78%	2.1%
2026/01/18	14.68%	0.33%	4.49%	4.79%	3.13%	2.9%	1.76%	1.66%	1.27%	2.3%
2026/01/19	14.52%	0.08%	3.99%	4.16%	3.58%	5.86%	1.84%	2.98%	1.02%	2.41%
2026/01/20	13.43%	0.07%	5.04%	3.72%	4.26%	4.54%	1.78%	3.58%	1.27%	1.41%
2026/01/21	14.7%	0.2%	3.99%	5.39%	4.78%	5.22%	2.04%	2.58%	1.84%	1.72%
2026/01/22	16.34%	0.08%	4.01%	4.18%	4.17%	5.95%	1.99%	2.55%	2.46%	2.62%
2026/01/23	15.6%	0.32%	3.51%	5.68%	4.74%	6.14%	2.09%	2.23%	1.89%	2.06%
2026/01/24	15.41%	0.09%	4.47%	4.47%	3.18%	5.71%	2.11%	2.33%	1.66%	2.25%
2026/01/25	15.51%	0.09%	4.65%	5.13%	3.81%	4.5%	1.29%	2.83%	1.76%	2.2%
2026/01/26	13.2%	1.03%	4.34%	4.26%	3.71%	4.76%	1.74%	1.51%	1.54%	2.54%
2026/01/27	14.93%	1.89%	4.62%	1.84%	5.26%	5.63%	2.1%	2.44%	2.03%	2.1%
2026/01/28	8.68%	3.87%	6.01%	2.77%	5.58%	4.17%	2.23%	2.24%	2.22%	0.53%
2026/01/29	11.1%	7.9%	5.49%	5.07%	3.92%	1.83%	2.14%	1.65%	2.17%	2.67%
2026/01/30	8.87%	3.29%	5.87%	3.35%	4.35%	2.19%	2.27%	2.77%	2.31%	3.36%
2026/01/31	9.62%	6.5%	4.33%	3.99%	3.93%	3.75%	2.57%	2.24%	2.05%	0.22%

monday.com
atlassian.com
adobe.com
clickup.com
zoho.com
asana.com
zoominfo.com
hubspot.com
databricks.com
pipedrive.com

January saw monday.com lead with fluctuating spend, peaking mid-month. Atlassian’s share dipped, while Adobe maintained steady growth. ClickUp and Zoho showed consistent performance. Asana surged late, and ZoomInfo ended strong. HubSpot and Databricks remained stable.

Market Exposure

Competitor Count for UK Software & Technology Data Analytics

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/01/01	814
2026/01/02	829
2026/01/03	789
2026/01/04	782
2026/01/05	801
2026/01/06	795
2026/01/07	820
2026/01/08	772
2026/01/09	759
2026/01/10	746
2026/01/11	784
2026/01/12	794
2026/01/13	781
2026/01/14	782
2026/01/15	801
2026/01/16	759
2026/01/17	793
2026/01/18	789
2026/01/19	812
2026/01/20	815
2026/01/21	807
2026/01/22	785
2026/01/23	792
2026/01/24	761
2026/01/25	762
2026/01/26	831
2026/01/27	809
2026/01/28	790
2026/01/29	802
2026/01/30	790
2026/01/31	743

Advertisers fluctuated throughout January, peaking at 831 on the 26th. The month concluded with a dip to 743, reflecting dynamic market shifts.

Campaign Efficiency

Market Loss & Market Gains for UK Software & Technology Data Analytics

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
grammarly.com	1.75%
envato.com	1.06%
asana.com	0.83%
pipedrive.com	0.68%
airtable.com	0.67%
snowflake.com	-0.6%
pdfsmart.com	-0.7%
similarweb.com	-1.56%
myheritage.com	-1.57%
claritycheck.com	-2.38%

Grammarly.com leads with a 1.75% click share rise, while claritycheck.com drops by 2.38%.

Campaign Efficiency

UK Software & Technology Data Analytics Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	monday.com	experian.co.uk	asana.com	adobe.com	clickup.com	grammarly.com	pdfsmart.com	databricks.com	claritycheck.com	snowflake.com
2026/01/01	6.59%	1.02%	0.28%	3.11%	3.79%	3.58%	4.65%	1.66%	2.36%	1.79%
2026/01/02	6.92%	1.54%	0.11%	2.27%	2.79%	3.08%	4.85%	1.84%	3.69%	1.28%
2026/01/03	5.47%	0.51%	0.04%	3.04%	3.16%	2.05%	4.38%	2.17%	4.55%	1.79%
2026/01/04	6.69%	0.54%	0.93%	3.08%	3.54%	1.61%	3.81%	1.54%	2.94%	2.42%
2026/01/05	10.27%	1.03%	1.07%	3.48%	3.37%	1%	4.63%	1.48%	4.69%	1.5%
2026/01/06	7.89%	1.69%	1.78%	3.27%	4.59%	1.13%	3.62%	1.47%	8.88%	0.28%
2026/01/07	6.1%	0.99%	0.11%	3.64%	3.92%	2.98%	3.6%	1.46%	5.69%	1.5%
2026/01/08	8.68%	2.44%	4.53%	2.65%	4.99%	1.83%	3.58%	1.36%	5.78%	1.53%
2026/01/09	9.58%	2.45%	2.66%	3.7%	3.32%	1.83%	4.92%	1.51%	7.73%	1.96%
2026/01/10	8.69%	3.64%	1.36%	2.31%	3.58%	3.64%	4.14%	1.8%	4.35%	1.52%
2026/01/11	7.17%	1.73%	2.04%	2.96%	3.07%	1.13%	3.91%	1.61%	3.82%	2.27%
2026/01/12	6.7%	1.15%	6.08%	3.77%	5.17%	1.15%	3.29%	1.91%	2.36%	2.01%
2026/01/13	6.61%	0%	5.32%	3.32%	5.1%	2.27%	3.7%	1.81%	4.25%	2.27%
2026/01/14	7.88%	1.79%	5.07%	3.47%	3.52%	1.79%	5.1%	1.69%	2.43%	1.8%
2026/01/15	6.82%	2.57%	4.56%	3.5%	3.88%	1.29%	4.06%	1.3%	3.77%	0.65%
2026/01/16	9.58%	2.45%	2.66%	3.7%	3.32%	1.83%	4.92%	1.51%	7.73%	1.96%
2026/01/17	7.53%	4.17%	4.05%	3.51%	2.79%	2.98%	3.38%	1.66%	1.02%	2.4%
2026/01/18	8.7%	2.94%	3.17%	3.17%	4.4%	1.18%	3.15%	1.26%	1.63%	3.82%
2026/01/19	8.55%	1.85%	6.24%	2.89%	3.81%	2.47%	4.26%	0.95%	4.23%	0.34%
2026/01/20	8.17%	3.03%	4.5%	4.33%	3.35%	3.03%	5.02%	1.22%	0.43%	0.93%
2026/01/21	8.6%	0.7%	5.68%	3.17%	4.93%	2.1%	3.46%	1.64%	0.38%	1.07%
2026/01/22	9.62%	4.31%	6.29%	3.32%	3.81%	2.88%	4.7%	1.96%	0.25%	0.37%
2026/01/23	8.6%	0.78%	6.83%	3.18%	5.64%	3.88%	4.6%	1.72%	2.41%	0.79%
2026/01/24	9.42%	3.39%	5.89%	3.34%	4.06%	3.39%	3.91%	1.48%	0.11%	2.74%
2026/01/25	8.58%	2.62%	4.7%	3.75%	4.7%	3.82%	4.42%	1.57%	0.01%	2.88%
2026/01/26	8.3%	3.15%	5.01%	3.33%	3.89%	2.49%	2.06%	1.46%	0.25%	2.5%
2026/01/27	8.81%	2.76%	6.21%	3.79%	1.74%	2.76%	1%	1.77%	0.02%	0.71%
2026/01/28	5.43%	0.85%	4.5%	5.38%	2.79%	2.54%	1.77%	2.19%	0.03%	0.88%
2026/01/29	7.35%	2.88%	2.21%	5.28%	4.87%	3.6%	0.55%	2.03%	0.02%	0.97%
2026/01/30	5.01%	1.63%	2.32%	4.25%	3.17%	1.63%	1.4%	1.76%	0.11%	2.45%
2026/01/31	5.76%	4.14%	4.06%	3.77%	3.67%	3.31%	1.16%	1.14%	0.28%	0.01%

monday.com
experian.co.uk
asana.com
adobe.com
clickup.com
grammarly.com
pdfsmart.com
databricks.com
claritycheck.com
snowflake.com

January 2026 saw dynamic shifts in PPC impressions. Monday.com led with peaks on the 5th and 22nd. Experian.co.uk surged mid-month, while Asana.com gained momentum towards the end. Adobe.com and ClickUp.com maintained steady growth. ClarityCheck.com and Snowflake.com experienced fluctuations, ending the month with lower shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Software & Technology Data Analytics

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Software & Technology Data Analytics - Last month

1
Content Management Software - Content Management Made Easy https://business.adobe.com
Connect strategic plans to end-to-end visibility & control across the marketing lifecycle. Transform...
2
Gantt Chart Maker https://www.asana.com
Try For Free — Asana organises work so teams know what to do, why it matters, and how to get it done. Automate...
3
Jira™ Gantt Charts & Templates https://www.atlassian.com › jira › project-mgmt
Best for Project Management — Bring Every Team’s Work Together. Project Planning, Visibility & Insights. Try for Free. Jira’s...
4
Envato® | Unlimited Assets & AI Tools | Start Creating https://elements.envato.com
Download Millions of Video Templates, WP Themes, Photos, Graphic Templates & More! Deliver better Projects Faster with Ready-to-use Graphic, Web and Video Templates. Unlimited Downloads.
5
Snowflake https://signup.snowflake.com › free-trial
Sign Up for a Free Trial Today — Discover The Performance & Simplicity Of Snowflake's Data Cloud. Free Trial! Free Trial! Elastic Cloud Computing. Extensible Data Pipelines. Reliable Data Processing. Unlimited Concurrency.

Adobe’s ad highlights seamless content management, emphasizing strategic marketing control. Asana and Atlassian focus on project management, offering free trials to streamline team workflows. Envato promotes creative assets with unlimited downloads, while Snowflake showcases its data cloud’s performance and simplicity.

Frequently Asked Questions

Why is the UK Software & Technology Data Analytics January 2026 Report useful and how should I use it?

Why is the UK Software & Technology Data Analytics January 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the UK Software & Technology Data Analytics January 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the UK Software & Technology Data Analytics January 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the UK Software & Technology Data Analytics January 2026 Report?

The UK Software & Technology Data Analytics January 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The UK Software & Technology Data Analytics January 2026 Report aggregates data from across both device types and Google Shopping.
Who is this UK Software & Technology Data Analytics January 2026 Report for?

The UK Software & Technology Data Analytics January 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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UK Software & Technology Data Analytics - PPC Market Share Analysis January 2026

Data Analytics – UK

Google AI Overview visibility for Software & Technology Data Analytics UK

AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 UK Software & Technology Data Analytics brands

Share of Spend for the top 10 UK Software & Technology Data Analytics brands

Competitor Count for UK Software & Technology Data Analytics

Market Loss & Market Gains for UK Software & Technology Data Analytics

UK Software & Technology Data Analytics Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Software & Technology Data Analytics

Frequently Asked Questions

Why is the UK Software & Technology Data Analytics January 2026 Report useful and how should I use it?

Why is the UK Software & Technology Data Analytics January 2026 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the UK Software & Technology Data Analytics January 2026 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this UK Software & Technology Data Analytics January 2026 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance

Related reports

US Data Analytics

AUS Data Analytics