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UK Software & Technology Data Analytics - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Data Analytics category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Software & Technology Data Analytics brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
lucidchart.com 12.42
envato.com 4.21
productboard.com 4.04
adobe.com 3.51
pipedrive.com 3.07
snowflake.com 2.71
rocketreach.co 2.69
vidiq.com 2.66
helium10.com 2.64
databricks.com 2.47
others 59.58

Copyright © Adthena. All rights reserved.

Lucidchart leads with 12.42% click share, while ‘others’ dominate at 59.58%. Envato and Productboard follow, highlighting a diverse competitive landscape.

Market Exposure

Share of Spend for the top 10 UK Software & Technology Data Analytics brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date pipedrive.com monday.com adobe.com zoominfo.com zoho.com rocketreach.co lusha.com databricks.com lucidchart.com productboard.com
2025/04/01 5.64% 6.25% 3.44% 3.61% 3.83% 2.9% 2.97% 2.84% 0.57% 0%
2025/04/02 5.3% 5.33% 5.49% 4.87% 3% 2.75% 3.93% 3.61% 1.6% 0%
2025/04/03 5.89% 6.43% 2.64% 5.44% 1.93% 3.68% 3.65% 3.46% 1.71% 0%
2025/04/04 4.26% 3.73% 1.53% 3.25% 1.94% 2.19% 3.75% 2.49% 17.92% 0.02%
2025/04/05 4.94% 1.95% 3.62% 4.56% 4.37% 3.31% 3.81% 2.92% 0.64% 0.01%
2025/04/06 4.26% 6.28% 4.7% 3.29% 4.14% 2.58% 3.04% 2.91% 0.26% 0%
2025/04/07 5.48% 5.82% 4.79% 4.85% 2.99% 2.22% 2.6% 4.16% 1.04% 0.01%
2025/04/08 4.14% 9.21% 3.52% 3.72% 4.84% 2.29% 3.61% 2.38% 0.55% 0.01%
2025/04/09 4.73% 9.61% 2.77% 4.14% 5.78% 3.2% 2.82% 3.19% 0.33% 0.02%
2025/04/10 3.38% 6.19% 3.08% 2.71% 4.27% 1.57% 1.98% 2.42% 0.42% 24.58%
2025/04/11 4.79% 7.52% 4.68% 3.86% 4.22% 2.89% 3.45% 2.53% 0.26% 0.03%
2025/04/12 3.6% 3.45% 4.76% 3.26% 3.51% 1.84% 1.58% 2.08% 17.69% 0.01%
2025/04/13 3.93% 4.87% 5.45% 4.05% 2.75% 2.97% 2.96% 2.21% 0.82% 0.01%
2025/04/14 4.34% 7.93% 4.2% 3.29% 3.87% 3.01% 2.75% 2.3% 1.29% 0.03%
2025/04/15 4.19% 9.38% 4.11% 4.14% 5.51% 2.27% 3.24% 3.27% 0.55% 0%
2025/04/16 4.44% 7.65% 4.32% 3.51% 3.86% 2.57% 2.97% 3.65% 0.4% 0.04%
2025/04/17 3.03% 8.98% 3.55% 1.92% 3.4% 2.23% 1.53% 1.77% 0.32% 0.02%
2025/04/18 3.48% 4.52% 3.93% 3.34% 1.44% 2.82% 1.85% 3.37% 15.52% 0.01%
2025/04/19 4.65% 3.95% 3.87% 2.22% 0.83% 2.88% 1.02% 3.39% 0.85% 0.02%
2025/04/20 3.5% 1.89% 3.44% 1.7% 1.08% 2.14% 1.17% 2.37% 13.19% 12.11%
2025/04/21 4.52% 5.84% 3.75% 2.58% 2.93% 2.95% 2.36% 3.19% 0.7% 0.01%
2025/04/22 3.11% 5.72% 3.67% 2.53% 2.05% 1.9% 2.3% 2.03% 21.92% 0.01%
2025/04/23 4.52% 6.87% 4.18% 3.44% 2.89% 2.72% 3.28% 2.82% 0.69% 0.02%
2025/04/24 3.97% 6.85% 3.22% 3.18% 3.73% 2.63% 2.47% 2.56% 0.49% 0.03%
2025/04/25 4.49% 4.89% 3.55% 3.87% 1.84% 2.96% 3.03% 2.26% 10.76% 0.02%
2025/04/26 4.04% 3.11% 4.16% 2.79% 1.22% 2.57% 3.05% 2.22% 8.7% 0.01%
2025/04/27 4.03% 1.29% 4.34% 2.26% 1.85% 2.42% 1.82% 2.07% 16.62% 0.02%
2025/04/28 3.73% 6.71% 3.95% 3.12% 2.52% 2.03% 2.44% 2.22% 8.35% 7.21%
2025/04/29 3.83% 5.42% 4.05% 3.05% 2.7% 1.26% 2.74% 2.67% 15.27% 7.08%
2025/04/30 4.46% 3.88% 3.82% 3.62% 3.1% 3.03% 3% 2.85% 0.27% 0.01%

Copyright © Adthena. All rights reserved.

April saw dynamic shifts in PPC spend share. Lucidchart spiked on April 22, reaching 21.92%, while Productboard peaked at 24.58% on April 10. The month concluded with varied trends across domains.

Market Exposure

Competitor Count for UK Software & Technology Data Analytics

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 1104
2025/04/02 1088
2025/04/03 1065
2025/04/04 1086
2025/04/05 1053
2025/04/06 1066
2025/04/07 1024
2025/04/08 1059
2025/04/09 1011
2025/04/10 1050
2025/04/11 1034
2025/04/12 993
2025/04/13 995
2025/04/14 994
2025/04/15 1022
2025/04/16 1028
2025/04/17 1055
2025/04/18 1010
2025/04/19 1029
2025/04/20 1033
2025/04/21 1062
2025/04/22 1075
2025/04/23 1064
2025/04/24 1060
2025/04/25 1009
2025/04/26 993
2025/04/27 1005
2025/04/28 1033
2025/04/29 1015
2025/04/30 999

Copyright © Adthena. All rights reserved.

April saw fluctuating advertiser numbers, starting at 1,104 and dipping to 993 mid-month. The month concluded with 999 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Software & Technology Data Analytics

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
lucidchart.com 10.93%
grammarly.com 2.89%
myheritage.com 2.13%
lucidspark.com 1.71%
tableau.com 0.87%
lusha.com -0.72%
zoominfo.com -0.72%
productboard.com -1.07%
snowflake.com -1.51%
envato.com -1.83%

Copyright © Adthena. All rights reserved.

Lucidchart surged with a 10.93% click share increase, while envato.com dropped by 1.83%. Grammarly and MyHeritage also saw positive gains, contrasting with declines for snowflake.com and productboard.com.

Campaign Efficiency

UK Software & Technology Data Analytics Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date lucidspark.com monday.com adobe.com zoho.com pdffiller.com hpe.com pdfsmart.com lucidchart.com asana.com productboard.com
2025/04/01 0.09% 5.24% 3.85% 2.28% 1.02% 0.73% 0.02% 1.03% 0.34% 0%
2025/04/02 0.09% 5.15% 5.06% 1.77% 1.49% 1.36% 1.03% 2.91% 2.06% 0%
2025/04/03 0.01% 6.48% 2.8% 1.19% 1.29% 1.55% 0.81% 2.84% 3.26% 0%
2025/04/04 0.1% 2.96% 1.26% 0.79% 0.83% 0.78% 0.75% 35.65% 2.71% 0.01%
2025/04/05 0.07% 1.34% 2.81% 2.01% 0.92% 1.3% 0.99% 1.11% 2.31% 0.01%
2025/04/06 0.01% 5.05% 4.21% 1.97% 1.67% 1.81% 1.33% 0.52% 1.4% 0%
2025/04/07 0.18% 3.86% 5.02% 1.55% 0.98% 1.74% 1.57% 2.11% 1.79% 0%
2025/04/08 0.13% 6.36% 3.17% 2.44% 1.76% 2.94% 1.56% 0.92% 2.25% 0.03%
2025/04/09 1.02% 6.88% 3.19% 2.95% 1.15% 1.28% 1.42% 0.54% 1.83% 0.03%
2025/04/10 0.47% 2.53% 1.99% 1.53% 0.75% 0.9% 1.32% 0.48% 0.79% 49.63%
2025/04/11 1.07% 4.25% 3.95% 2.26% 0.79% 1.92% 0.81% 0.68% 1.72% 0.02%
2025/04/12 0.66% 2.07% 3.53% 1.4% 0.51% 1.47% 0.45% 37.56% 0.56% 0.01%
2025/04/13 0.14% 3.63% 4.42% 1.18% 0.75% 2.36% 1.31% 1.13% 2.86% 0.02%
2025/04/14 0.15% 5.35% 3.83% 1.98% 1.02% 1.32% 2.25% 2.26% 1.53% 0.03%
2025/04/15 0.14% 7.97% 4.18% 2.9% 1.05% 1.67% 0.8% 0.96% 1.44% 0.01%
2025/04/16 0.22% 6.75% 4.08% 2.28% 1.21% 1.79% 1.83% 0.97% 1.62% 0.02%
2025/04/17 28.96% 4.76% 2.91% 1.41% 0.61% 2.14% 1.5% 0.53% 1.35% 0.01%
2025/04/18 0.18% 3.36% 2.59% 0.65% 0.56% 1.47% 0.77% 32.29% 0.98% 0.01%
2025/04/19 0.13% 3.35% 3.35% 0.46% 1.11% 2.5% 0.51% 1.29% 2.73% 0.02%
2025/04/20 0.04% 0.91% 1.99% 0.38% 0.65% 1.25% 1.19% 22.3% 1.43% 21.96%
2025/04/21 0.11% 4.72% 3.24% 1.45% 1.08% 1.42% 1.18% 1.22% 1.85% 0.06%
2025/04/22 0.22% 2.94% 2.25% 0.79% 0.73% 0.69% 0.78% 42.65% 1.31% 0%
2025/04/23 0.07% 4.67% 3.96% 1.6% 1.71% 2.16% 1.75% 1.45% 1.96% 0.02%
2025/04/24 0.04% 4.95% 3.07% 1.74% 3.14% 1.4% 4.47% 0.94% 2.34% 0.01%
2025/04/25 0.05% 4.36% 2.97% 0.94% 1.47% 0.41% 2.53% 22.87% 1.64% 0.01%
2025/04/26 0.05% 2.66% 3.77% 0.62% 2.11% 1.03% 2.18% 20.36% 2.08% 0.01%
2025/04/27 0.04% 1.19% 3.41% 0.7% 1.06% 0.81% 1.35% 34.3% 1% 0.01%
2025/04/28 0.04% 4.51% 3.16% 1.04% 1.32% 0.45% 1.58% 16.94% 1.73% 15.99%
2025/04/29 0.1% 2.8% 2.28% 0.8% 0.99% 0.49% 1.33% 24.5% 0.54% 12.12%
2025/04/30 23.51% 3.38% 3.22% 1.56% 1.27% 1.11% 0.93% 0.58% 0.01% 0.01%

Copyright © Adthena. All rights reserved.

April saw dramatic shifts in PPC impressions. Lucidchart and Productboard experienced significant spikes, peaking mid-month. Lucidspark and Monday.com showed fluctuating trends, while Adobe and Zoho maintained steadier paths. The month concluded with notable highs for Lucidchart.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Software & Technology Data Analytics

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Content Management Software - Content Management Made Easy https://business.adobe.com

    Connect strategic plans to end-to-end visibility & control across the marketing lifecycle. Transform...

  2. 2
    Asana® Gantt Chart - Build a Gantt Chart in Minutes https://www.asana.com

    Use Asana to create Gantt Charts that help you stay on schedule and hit your deadlines. Customise your setup to best fit your team.

  3. 3
    Make Mind Maps in Minutes https://www.lucidchart.com

    Make A Mind Map in Minutes — Get the most powerful, professional diagram software on the market. Work visually, collaborate remotely, all in real time.

  4. 4
    Make Mind Maps Online https://www.lucidspark.com

    Lucidspark.com — Use Lucidspark to brainstorm, collaborate, and turn your ideas into action. Sign up free. Intuitive whiteboarding software to help your team collaborate and move projects forward.

  5. 5
    Create Your Product Roadmap | Get Started For Free https://www.productboard.com

    Built for product managers to plan, visualize and share their roadmaps. Try Productboard. Roadmap Visualization Tool to help you...

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google’s PPC, Adobe, Asana, Lucidchart, Lucidspark, and Productboard shine with distinct narratives. Adobe emphasizes seamless content management, while Asana simplifies project timelines with Gantt charts. Lucidchart and Lucidspark focus on visual collaboration, and Productboard empowers product managers with intuitive roadmaps.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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