UK Software & Technology Data Analytics - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Data Analytics category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Software & Technology Data Analytics brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
lucidchart.com	12.79
productboard.com	5.23
adobe.com	3.14
lucid.co	3.02
similarweb.com	2.99
envato.com	2.82
pipedrive.com	2.56
rocketreach.co	2.25
snowflake.com	2.17
databricks.com	2.09
others	60.94

Lucidchart.com leads with 12.79% click share, while ‘others’ dominate at 60.94%, overshadowing competitors like productboard.com at 5.23%.

Market Exposure

Share of Spend for the top 10 UK Software & Technology Data Analytics brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	pipedrive.com	adobe.com	similarweb.com	semrush.com	monday.com	rocketreach.co	databricks.com	lucidchart.com	lucid.co	productboard.com
2025/05/01	3.5%	3.58%	0.52%	1%	3.51%	2.01%	2.43%	22.65%	0%	0.01%
2025/05/02	4.08%	4.18%	2.22%	3.24%	2.65%	3.12%	2.99%	0.3%	0%	0.01%
2025/05/03	4.29%	4.16%	1.99%	2.35%	1.36%	2.22%	2.24%	0.72%	0%	0.02%
2025/05/04	3.01%	4.14%	1.95%	2.7%	1.61%	1.8%	2.02%	8.94%	0%	0.01%
2025/05/05	3.77%	4.71%	2.39%	3.81%	3.96%	2%	2.1%	0.83%	0%	0.02%
2025/05/06	3.86%	4.47%	3.28%	3.33%	3.28%	2.14%	2.25%	9.61%	0%	0.01%
2025/05/07	4.01%	3.93%	1.74%	2.99%	4.96%	2.01%	2.71%	0.92%	0.02%	0.01%
2025/05/08	3.41%	3.12%	2.11%	2.14%	5.03%	2.03%	2.26%	0.48%	0.05%	0.01%
2025/05/09	3.2%	2.65%	1.87%	1.98%	3.69%	2.3%	2.15%	13.79%	0.02%	0.02%
2025/05/10	4.24%	4.05%	3.1%	2.93%	1.7%	2.36%	2.07%	0.66%	0.02%	0.03%
2025/05/11	4.36%	3.83%	2.08%	1.98%	1.65%	2.43%	2.14%	0.65%	0.03%	0.03%
2025/05/12	4.39%	3.62%	2.23%	2.45%	4.19%	2.62%	2.54%	0.46%	0.03%	0.02%
2025/05/13	3.4%	3.25%	3.33%	3.95%	4.57%	1.91%	1.73%	12.14%	0.44%	0.02%
2025/05/14	3.64%	4.05%	3.26%	3.92%	4.92%	1.86%	1.94%	0.73%	0.01%	0.02%
2025/05/15	3.67%	2.82%	3.1%	3.39%	3.91%	1.69%	1.95%	12.68%	0.05%	0.02%
2025/05/16	3.41%	2.78%	4.09%	2.33%	6.02%	1.8%	1.98%	0.68%	0.49%	0.02%
2025/05/17	2.56%	2.12%	1.83%	1.63%	1.91%	1.43%	1.34%	27.74%	0.01%	16.74%
2025/05/18	2.26%	1.96%	1.55%	1.28%	1.49%	1.16%	1.38%	23.93%	0.01%	14.37%
2025/05/19	2.98%	1.9%	2.77%	2.13%	3.17%	1.56%	1.54%	11.5%	0.01%	19.7%
2025/05/20	2.82%	2%	2.49%	1.61%	5.05%	1.53%	1.79%	30.54%	0.01%	0.01%
2025/05/21	3.9%	2.39%	2.88%	1.6%	4.99%	2.25%	2.29%	14.93%	0.03%	0.01%
2025/05/22	3.15%	2.93%	2.37%	1.78%	3.18%	1.72%	1.89%	11.88%	21.87%	0.01%
2025/05/23	4.21%	2.88%	4.58%	2.09%	6.6%	2.42%	2.64%	1.13%	0.08%	0.03%
2025/05/24	3.81%	3.48%	3.97%	1.31%	2.48%	2.4%	1.77%	15.46%	0.04%	0.03%
2025/05/25	2.73%	2.45%	2.49%	0.78%	1.21%	1.43%	1.45%	30.4%	0.01%	9.14%
2025/05/26	3.67%	3.58%	2.6%	2.26%	3.28%	2.35%	1.91%	15.64%	0%	0.02%
2025/05/27	4.44%	3.43%	1.9%	2.78%	4.76%	2.85%	2.2%	1.65%	0.03%	0.03%
2025/05/28	4.18%	4.89%	2.6%	2.65%	4.78%	2.49%	2.37%	1.29%	0.06%	0.02%
2025/05/29	4.02%	3.28%	2.82%	3.64%	3.81%	2.58%	2.64%	1.04%	0.64%	0%
2025/05/30	2.86%	2.63%	1.88%	2.08%	3.75%	1.84%	1.82%	0.31%	33.75%	0.01%
2025/05/31	4.51%	4.15%	3.79%	3.56%	2.89%	2.69%	2.03%	1.17%	0.04%	0.02%

In May 2025, Lucidchart’s ad spend fluctuated dramatically, peaking at 30.54 on the 20th. Meanwhile, Monday.com saw consistent high values, reaching 6.6 on the 23rd. The month concluded with Lucidchart’s spend dropping significantly.

Market Exposure

Competitor Count for UK Software & Technology Data Analytics

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/05/01	1010
2025/05/02	1028
2025/05/03	1000
2025/05/04	1006
2025/05/05	1061
2025/05/06	1025
2025/05/07	1123
2025/05/08	1120
2025/05/09	1100
2025/05/10	1029
2025/05/11	1048
2025/05/12	1090
2025/05/13	1115
2025/05/14	1113
2025/05/15	1171
2025/05/16	1155
2025/05/17	1027
2025/05/18	1052
2025/05/19	1056
2025/05/20	1073
2025/05/21	1064
2025/05/22	991
2025/05/23	992
2025/05/24	937
2025/05/25	912
2025/05/26	963
2025/05/27	965
2025/05/28	972
2025/05/29	985
2025/05/30	943
2025/05/31	911

May began with 1,010 advertisers, peaking at 1,171 mid-month. A decline followed, ending with 911 advertisers.

Campaign Efficiency

Market Loss & Market Gains for UK Software & Technology Data Analytics

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
lucidchart.com	6.34%
lucid.co	6.18%
productboard.com	4.35%
clickup.com	2.37%
buffer.com	0.51%
westerndigital.com	-0.69%
semrush.com	-0.82%
myheritage.com	-1.27%
adobe.com	-1.39%
ahrefs.com	-1.93%

Lucidchart.com and lucid.co lead with significant click share gains, while ahrefs.com and adobe.com experience notable declines.

Campaign Efficiency

UK Software & Technology Data Analytics Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	monday.com	adobe.com	semrush.com	similarweb.com	pdfsmart.com	pdffiller.com	lucidchart.com	clickup.com	lucid.co	productboard.com
2025/05/01	2.25%	2.1%	1.81%	0.72%	2.92%	1.67%	41.89%	0%	0%	0.01%
2025/05/02	2.96%	3.23%	2.56%	2.12%	3.31%	1.88%	0.8%	0.05%	0%	0.01%
2025/05/03	1.5%	3.23%	1.7%	1.56%	3.92%	2.19%	1.09%	0.01%	0%	0.01%
2025/05/04	1.69%	3.12%	1.91%	1.37%	2.49%	1.62%	14.93%	0.31%	0%	0.01%
2025/05/05	3.66%	4.42%	3.15%	1.88%	3.86%	2.19%	1.22%	0.27%	0%	0.02%
2025/05/06	2.82%	4.13%	2.5%	2.33%	2.93%	1.8%	17.11%	0.25%	0.08%	0%
2025/05/07	4.35%	4.62%	2.49%	1.52%	2.96%	2.5%	1.35%	0.07%	0.06%	0.01%
2025/05/08	4.53%	3.71%	1.7%	1.87%	2.49%	2.24%	0.93%	0.08%	0.16%	0.01%
2025/05/09	3.07%	2.59%	1.21%	1.35%	2.12%	2.02%	23.36%	0.37%	0.06%	0.02%
2025/05/10	1.76%	4.63%	2.5%	2.75%	3.96%	2.03%	1.08%	0.17%	0.39%	0.04%
2025/05/11	1.77%	4.06%	1.69%	1.78%	3.18%	1.92%	1.19%	0.96%	0.08%	0.03%
2025/05/12	4.32%	3.34%	2.07%	2.01%	1.89%	2.03%	0.73%	0.18%	0.08%	0.01%
2025/05/13	3.51%	2.05%	2.45%	2.04%	0.57%	1.41%	17.39%	0.03%	17.45%	0.01%
2025/05/14	4.19%	3.45%	3.44%	2.76%	0.65%	2.49%	1.4%	0.41%	0.04%	0.02%
2025/05/15	3.52%	2.24%	2.75%	2.22%	0.64%	2.37%	22.17%	0.05%	0.11%	0.02%
2025/05/16	6.53%	2.56%	1.99%	3.26%	1.19%	2.62%	1.31%	0.07%	0.64%	0.01%
2025/05/17	1.33%	1.23%	0.84%	0.95%	1.8%	0.71%	44.01%	0.19%	0.02%	21.71%
2025/05/18	0.82%	0.95%	0.64%	0.75%	1.46%	0.56%	26.67%	17.83%	0.02%	17.43%
2025/05/19	2.29%	1.39%	1.34%	1.73%	1.76%	1.52%	16.85%	0.56%	0.02%	31.64%
2025/05/20	4.37%	1.4%	0.99%	1.56%	1.24%	1.5%	46.99%	0.55%	0.02%	0.01%
2025/05/21	4.52%	2.13%	1.11%	2.13%	1.46%	2.91%	26.45%	0.32%	0.07%	0.01%
2025/05/22	2.38%	1.85%	1.11%	1.6%	1.01%	1.31%	18.06%	0.16%	34.68%	0.01%
2025/05/23	7.48%	3.4%	1.78%	4.09%	2.09%	2.67%	1.96%	0.63%	0.24%	0.04%
2025/05/24	1.78%	2.94%	0.97%	2.74%	4.45%	2.46%	25.47%	0.25%	0.09%	0.02%
2025/05/25	0.91%	1.42%	0.49%	1.53%	1.94%	0.9%	43.12%	0.94%	0.01%	14.09%
2025/05/26	3.49%	2.85%	1.61%	1.93%	1.75%	2.25%	27.34%	1.47%	0.01%	0.02%
2025/05/27	5.06%	3.15%	2.54%	1.79%	1.79%	3.26%	2.46%	1.2%	0.09%	0.04%
2025/05/28	4.5%	4.29%	2.25%	2.38%	2.33%	3.4%	2.15%	0.19%	0.42%	0.02%
2025/05/29	3.92%	3.37%	3.05%	2.56%	1.95%	3.73%	1.8%	0.53%	0.95%	0.01%
2025/05/30	2.59%	1.8%	1.2%	1.22%	0.83%	1.55%	0.46%	0.21%	52.4%	0.01%
2025/05/31	3.56%	3.37%	3.34%	3.27%	2.18%	2.09%	2.04%	0.18%	0.1%	0.02%

In May 2025, Lucidchart’s impression share fluctuated significantly, peaking at 46.99% on the 20th. Meanwhile, monday.com and Adobe saw steady shares, with notable spikes mid-month. The month concluded with diverse trends across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Software & Technology Data Analytics

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Frequently Asked Questions

Why is the UK Software & Technology Data Analytics May 2025 Report useful and how should I use it?

Why is the UK Software & Technology Data Analytics May 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the UK Software & Technology Data Analytics May 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the UK Software & Technology Data Analytics May 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the UK Software & Technology Data Analytics May 2025 Report?

The UK Software & Technology Data Analytics May 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The UK Software & Technology Data Analytics May 2025 Report aggregates data from across both device types and Google Shopping.
Who is this UK Software & Technology Data Analytics May 2025 Report for?

The UK Software & Technology Data Analytics May 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

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What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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Share of Clicks for top 10 UK Software & Technology Data Analytics brands

Share of Spend for the top 10 UK Software & Technology Data Analytics brands

Competitor Count for UK Software & Technology Data Analytics

Market Loss & Market Gains for UK Software & Technology Data Analytics

UK Software & Technology Data Analytics Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Software & Technology Data Analytics

Frequently Asked Questions

Why is the UK Software & Technology Data Analytics May 2025 Report useful and how should I use it?

Why is the UK Software & Technology Data Analytics May 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the UK Software & Technology Data Analytics May 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this UK Software & Technology Data Analytics May 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance

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