UK Software & Technology Data Analytics - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Data Analytics category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Data Analytics – UK

Google AI Overview visibility for Software & Technology Data Analytics UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 29.5890267251
70.4109732749
29%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 15
85
15%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 9%
Transactional 1%
Navigational 3%
Seasonal 0%
Local 0%
Problem Solving 8%

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Market Exposure

Share of Clicks for top 10 UK Software & Technology Data Analytics brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
snowflake.com 9.5
envato.com 8.86
grammarly.com 5.19
monday.com 3.89
adobe.com 3.83
pdfsmart.com 2.81
databricks.com 2.77
airtable.com 2.38
buffer.com 2.25
lusha.com 2.21
others 56.31
  • snowflake.com - 9.5%
  • envato.com - 8.86%
  • grammarly.com - 5.19%
  • monday.com - 3.89%
  • adobe.com - 3.83%
  • pdfsmart.com - 2.81%
  • databricks.com - 2.77%
  • airtable.com - 2.38%
  • buffer.com - 2.25%
  • lusha.com - 2.21%
  • others - 56.31%

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In the PPC landscape, Snowflake leads with 9.5% click share, followed by Envato at 8.86%. Others dominate with 56.31%, overshadowing Adobe, Monday, and Grammarly.

Market Exposure

Share of Spend for the top 10 UK Software & Technology Data Analytics brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date monday.com adobe.com asana.com snowflake.com grammarly.com clickup.com pdfsmart.com zoho.com atlassian.com pipedrive.com
2026/02/01 13.36% 5.88% 6.52% 0.01% 1.28% 5% 1.36% 1.92% 4.49% 0.04%
2026/02/02 9.75% 9.53% 6.02% 0.53% 1.21% 1.99% 2% 2.36% 5.07% 0.02%
2026/02/03 11.55% 7.2% 7.16% 0.95% 1.04% 1.39% 2.1% 2.86% 2.83% 3.48%
2026/02/04 13.72% 7.5% 5.57% 1.47% 1.33% 1.98% 1.57% 2.49% 2.28% 3.67%
2026/02/05 14.25% 7.18% 3.79% 0.4% 1.44% 2.07% 2.5% 2.66% 0.59% 3.5%
2026/02/06 13.56% 6.32% 4.21% 1.5% 1.64% 2.54% 2.19% 2.22% 3.76% 3.96%
2026/02/07 12.94% 7.03% 5.73% 3.37% 1.98% 3.57% 1.78% 1.94% 0.4% 0.22%
2026/02/08 9.54% 7.98% 5.72% 3.4% 2.16% 2.78% 2.04% 2.23% 0.43% 0.4%
2026/02/09 11.63% 8.26% 5.37% 2.01% 1.75% 2.07% 1.93% 2.2% 1.57% 0.4%
2026/02/10 11.22% 7.63% 5.82% 1.57% 1.67% 3.83% 1.86% 2.59% 3.67% 2.41%
2026/02/11 12.55% 7.94% 2.43% 1.28% 1.55% 3.99% 1.75% 3.19% 1.64% 3.88%
2026/02/12 14.32% 7.38% 2.69% 1.62% 1.76% 1.84% 2.07% 1.98% 2.79% 2.67%
2026/02/13 13.42% 6.26% 4.17% 1.49% 1.63% 2.51% 2.17% 2.2% 3.73% 3.92%
2026/02/14 12.85% 6.98% 5.69% 3.36% 1.97% 3.55% 1.77% 1.93% 0.4% 0.22%
2026/02/15 9.5% 7.97% 5.69% 3.39% 2.15% 2.77% 2.03% 2.22% 0.43% 0.4%
2026/02/16 11.54% 8.2% 5.33% 2% 1.74% 2.05% 1.91% 2.18% 1.56% 0.4%
2026/02/17 10.42% 8.64% 0.95% 2.3% 1.75% 1.64% 2.28% 3.15% 2.52% 2.13%
2026/02/18 9.08% 8.55% 3.12% 2.32% 1.27% 1.65% 1.88% 2.23% 3.88% 3.84%
2026/02/19 8.66% 7.76% 3.58% 1.73% 1.9% 5.1% 1.73% 2.17% 6.7% 2.73%
2026/02/20 8.04% 8.67% 2.8% 2.82% 2.6% 5.32% 2.02% 3.51% 1.9% 0.96%
2026/02/21 5.64% 7.8% 5.08% 4.37% 3.75% 3.95% 2.06% 2.15% 3.88% 0.43%
2026/02/22 11.2% 9.08% 7.24% 4.35% 2.12% 5.34% 1.29% 2.75% 1.51% 0.06%
2026/02/23 11.86% 8.77% 2.06% 2.64% 1.31% 5.02% 1.81% 2.72% 0.48% 0.4%
2026/02/24 10.9% 8.38% 2.69% 0.44% 2.64% 3.54% 2.49% 2.38% 1.82% 3.12%
2026/02/25 11.88% 8.4% 3.07% 1.37% 2.74% 4.23% 2.08% 1.97% 0.58% 4.83%
2026/02/26 11.99% 8.84% 2.64% 1.03% 3.09% 4.4% 1.96% 3.12% 1.82% 3.8%
2026/02/27 11.2% 7.96% 0.91% 3.67% 1.42% 5.48% 1.7% 2.78% 7.4% 2.98%
2026/02/28 10.46% 7.36% 7.25% 4.96% 3.31% 2.96% 2.17% 1.98% 1.89% 0.42%
  • monday.com
  • adobe.com
  • asana.com
  • snowflake.com
  • grammarly.com
  • clickup.com
  • pdfsmart.com
  • zoho.com
  • atlassian.com
  • pipedrive.com

Copyright © Adthena. All rights reserved.

February saw monday.com lead with fluctuating spend, peaking mid-month. Adobe maintained steady growth, while Asana dipped. Snowflake and Grammarly showed gradual increases. ClickUp and Zoho had varied trends. Atlassian and Pipedrive experienced sporadic spikes.

Market Exposure

Competitor Count for UK Software & Technology Data Analytics

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/02/01 767
2026/02/02 768
2026/02/03 788
2026/02/04 804
2026/02/05 800
2026/02/06 779
2026/02/07 785
2026/02/08 791
2026/02/09 810
2026/02/10 793
2026/02/11 775
2026/02/12 749
2026/02/13 779
2026/02/14 785
2026/02/15 791
2026/02/16 810
2026/02/17 665
2026/02/18 688
2026/02/19 722
2026/02/20 632
2026/02/21 580
2026/02/22 620
2026/02/23 695
2026/02/24 715
2026/02/25 653
2026/02/26 625
2026/02/27 598
2026/02/28 585

Copyright © Adthena. All rights reserved.

February began with 767 advertisers, peaking at 810 mid-month. A decline followed, ending with 585 advertisers.

Campaign Efficiency

Market Loss & Market Gains for UK Software & Technology Data Analytics

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
envato.com 4.78%
snowflake.com 2.27%
seagate.com 1.85%
smallpdf.com 1.49%
grammarly.com 0.71%
pipedrive.com -0.6%
asana.com -0.76%
claritycheck.com -0.89%
zoominfo.com -1.15%
monday.com -1.84%

Copyright © Adthena. All rights reserved.

Envato.com surged with a 4.78% click share increase, while monday.com dropped by 1.84%. Snowflake.com and Seagate.com also saw positive gains, contrasting with declines for Zoominfo.com and Claritycheck.com.

Campaign Efficiency

UK Software & Technology Data Analytics Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date snowflake.com grammarly.com asana.com monday.com adobe.com pdfsmart.com envato.com claritycheck.com clickup.com experian.co.uk
2026/02/01 0.01% 2.27% 5.05% 7.61% 3.59% 3.72% 1.52% 1.37% 4.18% 1.69%
2026/02/02 0.73% 1.97% 4.41% 5.1% 4.92% 4.7% 1.54% 3.02% 1.54% 2.93%
2026/02/03 1.33% 1.79% 4.87% 5.57% 3.92% 4.88% 1.4% 2.88% 1.13% 3.55%
2026/02/04 2.02% 2.25% 4.26% 7.15% 4.02% 3.52% 1.21% 0.25% 1.81% 4.02%
2026/02/05 0.56% 2.5% 2.97% 8.06% 3.62% 5.72% 1.34% 1.12% 1.85% 2.23%
2026/02/06 2.08% 2.79% 2.88% 7.24% 3.27% 4.75% 1.09% 5.52% 2.01% 2.07%
2026/02/07 4.68% 3.23% 3.81% 6.76% 4.35% 4.12% 1.24% 4.34% 2.88% 2.74%
2026/02/08 4.68% 3.59% 4.18% 5.07% 4.66% 4.83% 1.38% 4.75% 2.17% 3.05%
2026/02/09 2.85% 3.06% 3.94% 7.12% 4.07% 4.19% 1.37% 2.33% 1.68% 2.27%
2026/02/10 2.39% 3.15% 4.06% 7.81% 5% 4.23% 1.41% 1.42% 3.35% 2.34%
2026/02/11 1.89% 2.81% 1.87% 7.68% 4.54% 3.81% 1.5% 0.52% 3.39% 2.5%
2026/02/12 2.46% 3.3% 2.05% 8.84% 4.82% 5.14% 1.47% 2.68% 1.63% 1.63%
2026/02/13 2.08% 2.79% 2.88% 7.24% 3.27% 4.75% 1.09% 5.52% 2.01% 2.07%
2026/02/14 4.68% 3.23% 3.81% 6.76% 4.35% 4.12% 1.24% 4.34% 2.88% 2.74%
2026/02/15 4.68% 3.59% 4.18% 5.07% 4.66% 4.83% 1.38% 4.75% 2.17% 3.05%
2026/02/16 2.85% 3.06% 3.94% 7.12% 4.07% 4.19% 1.37% 2.33% 1.68% 2.27%
2026/02/17 3.4% 3.04% 1.04% 5.61% 4.26% 5.13% 3.39% 2.63% 1.35% 3.01%
2026/02/18 3.04% 2.04% 1.82% 4.71% 4.54% 4.21% 2.96% 2.02% 1.25% 4.05%
2026/02/19 2.23% 2.99% 2.07% 4.47% 3.97% 3.6% 2.67% 0.69% 3.85% 5.93%
2026/02/20 3.69% 4.13% 2.16% 3.56% 4.6% 4.49% 3.32% 0.2% 3.92% 4.92%
2026/02/21 5.59% 5.73% 4.02% 2.27% 4.67% 4.47% 3.11% 1.81% 2.89% 3.19%
2026/02/22 6.3% 3.77% 4.7% 5.92% 5.43% 2.87% 2.95% 0.13% 4.42% 0.93%
2026/02/23 3.63% 2.17% 1.45% 5.64% 5.11% 3.91% 2.57% 0.06% 4.03% 1.61%
2026/02/24 0.55% 3.98% 1.84% 4.6% 4.3% 4.86% 2.68% 2.36% 2.54% 3.7%
2026/02/25 1.92% 4.6% 1.94% 5.97% 4.92% 4.58% 2.69% 0.19% 3.42% 0.85%
2026/02/26 1.44% 5.15% 2.18% 6.19% 4.73% 4.28% 3.45% 3.06% 3.49% 3.82%
2026/02/27 5.8% 2.6% 1.29% 6.15% 4.7% 3.64% 3.19% 2.07% 4.95% 0%
2026/02/28 6.5% 5.18% 5.15% 5.1% 4.96% 4.74% 3.46% 3.21% 2.37% 0%
  • snowflake.com
  • grammarly.com
  • asana.com
  • monday.com
  • adobe.com
  • pdfsmart.com
  • envato.com
  • claritycheck.com
  • clickup.com
  • experian.co.uk

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In February 2026, Snowflake’s impression share fluctuated, peaking at 6.50% on the 28th. Grammarly maintained a steady rise, ending at 5.18%. Asana saw a significant increase, closing at 5.15%. Monday.com started strong but dipped, finishing at 5.10%. Adobe’s share remained consistent, ending at 4.96%. PDFSmart experienced ups and downs, closing at 4.74%. Experian’s share varied, peaking mid-month. Envato’s share rose steadily, ending at 3.46%. ClarityCheck had a volatile month, closing at 3.21%. ClickUp’s share fluctuated, ending at 2.37%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Software & Technology Data Analytics

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Software & Technology Data Analytics - Last month
  1. 1
    Gantt Chart Maker https://www.asana.com › gantt › chart

    Asana — Asana organises work so teams know what to do, why it matters, and how to get it done. Automate processes with Asana and spend your...

  2. 2
    What Is Power BI? What It Is, How It’s Used, and More | Coursera https://www.coursera.org

    Microsoft’s Power BI is a common business intelligence tool used by business analysts and professionals. Learn more about this important tool today.

  3. 3
    Check Your Credit Report Now | No Charges, It's Free Forever https://www.experian.co.uk

    Experian's Credit Score Report Is The UKs Most Used Score. Make Sure You Know Yours. Keep Track Of Your Score With Experian, The UK's...

  4. 4
    monday.com is So Much Better - Objective Comparison Here https://www.monday.com

    monday.com is the Best Collaboration Tool to Manage Multiple Projects. Try Now for Free. Boost Productivity, Manage Any Workflow & Achieve More.

  5. 5
    Snowflake https://signup.snowflake.com › free-trial

    Sign Up for a Free Trial Today — Discover The Performance & Simplicity Of Snowflake's Data Cloud. Free Trial! Free Trial!

Copyright © Adthena. All rights reserved.

In the competitive world of PPC, Asana, Coursera, Experian, monday.com, and Snowflake shine with distinct narratives. Asana simplifies teamwork with automation, while Coursera educates on Power BI’s significance. Experian offers free credit insights, monday.com enhances project management, and Snowflake invites users to explore its data cloud through a free trial.

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