US Software & Technology Data Analytics - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Data Analytics category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Software & Technology Data Analytics brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
amazon.com	5.75
beenverified.com	4.12
snowflake.com	3.24
peoplefinders.com	3.15
adobe.com	3.13
spokeo.com	2.75
grammarly.com	2.74
reversephonelookup.com	2.56
bestbuy.com	1.71
telephonenumberlookups.com	1.42
others	69.43

In the PPC landscape, Amazon leads with 5.75% click share, while ‘others’ dominate at 69.43%, overshadowing individual players like BeenVerified and Snowflake.

Market Exposure

Share of Spend for the top 10 US Software & Technology Data Analytics brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	adobe.com	zoho.com	monday.com	quickbooks.intuit.com	similarweb.com	domo.com	snowflake.com	beenverified.com	capterra.com	netsuite.com
2025/02/01	3.1%	3.06%	2.2%	1.15%	1.66%	1.28%	1.39%	2.04%	1.73%	1.38%
2025/02/02	2.79%	2.88%	2.13%	1.19%	1.45%	0.8%	1.34%	1.61%	1.81%	1.54%
2025/02/03	2.84%	2.78%	2.13%	1.11%	1.81%	1.21%	1.39%	0.96%	1.71%	1.68%
2025/02/04	2.63%	3.29%	2.33%	1%	1.1%	0.89%	1.46%	1.9%	2.1%	1.56%
2025/02/05	2.46%	3.28%	1.7%	1.12%	1.38%	1.14%	1.15%	1.39%	2%	1.53%
2025/02/06	2.63%	3.37%	1.98%	1.28%	1.88%	1.09%	0.5%	1.57%	1.87%	1.45%
2025/02/07	2.68%	3.19%	2.49%	1.63%	1.27%	1.41%	1.41%	1.23%	1.93%	1.96%
2025/02/08	3.54%	2.49%	2.22%	1.78%	1.9%	1.42%	1.77%	1.13%	1.97%	2.04%
2025/02/09	4.61%	2.16%	1.64%	1.69%	2.19%	1.19%	2.28%	0.75%	1.05%	1.29%
2025/02/10	3.24%	3.4%	2.47%	1.69%	1.73%	1.65%	1.35%	1.11%	1.28%	1.52%
2025/02/11	2.88%	3.59%	2.6%	1.37%	1.53%	1.33%	0.36%	1.47%	1.61%	1.58%
2025/02/12	2.99%	3.49%	2.44%	1.55%	1.95%	1.89%	1.05%	1.08%	1.74%	1.74%
2025/02/13	2.35%	3.54%	2.54%	1.38%	1.58%	1.35%	1.45%	1.4%	1.42%	1.71%
2025/02/14	2.78%	3.41%	1.92%	1.42%	1.74%	1.76%	1.78%	0.96%	1.07%	1.49%
2025/02/15	3%	2.7%	2.38%	1.4%	1.66%	2.49%	2%	0.62%	1.1%	1.01%
2025/02/16	4.03%	3.12%	1.99%	1.49%	1.12%	2.52%	2.54%	1.32%	1.08%	1.07%
2025/02/17	3.31%	2.67%	1.58%	1.09%	1.21%	3.01%	2.18%	1.14%	1.27%	1.38%
2025/02/18	2.97%	3.79%	2.55%	1.2%	1.43%	1.73%	1.32%	0.87%	1.3%	1.64%
2025/02/19	2.71%	3.37%	1.62%	1.61%	1.6%	1.66%	1.36%	1.62%	1.35%	1.9%
2025/02/20	2.94%	2.81%	1.99%	1.25%	1.22%	1.51%	1.13%	1.9%	1.35%	1.53%
2025/02/21	2.98%	2.93%	1.84%	1.43%	1.23%	1.75%	0.79%	0.96%	0.94%	2.09%
2025/02/22	4.07%	2.84%	2.37%	1.38%	1.57%	2.34%	1.7%	1.63%	0.96%	1.76%
2025/02/23	3.72%	2.24%	1.93%	1.42%	1.27%	1.79%	2.62%	0.93%	1.22%	1.67%
2025/02/24	3.63%	3.27%	2.06%	1.31%	1.38%	2.27%	1.72%	0.73%	0.97%	1.75%
2025/02/25	4.36%	3.15%	2.44%	1.02%	1.65%	1.54%	1.08%	1.45%	0.84%	1.72%
2025/02/26	3.87%	3.35%	2.95%	1.49%	1.32%	0.93%	2%	1.3%	0.67%	1.91%
2025/02/27	2.8%	2.59%	2.5%	1.24%	1.43%	0.95%	1.88%	1.17%	1.13%	2.01%
2025/02/28	3.09%	3.01%	2.51%	2.02%	1.97%	1.6%	1.19%	1.04%	0.91%	0.02%

Adobe’s PPC spend share fluctuated, peaking mid-month. Zoho showed consistent performance, while Monday.com had a steady rise. QuickBooks and Similarweb experienced minor variations. Domo and Snowflake saw notable spikes. February ended with diverse trends.

Market Exposure

Competitor Count for US Software & Technology Data Analytics

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/02/01	3845
2025/02/02	3939
2025/02/03	4089
2025/02/04	4081
2025/02/05	4193
2025/02/06	4052
2025/02/07	3753
2025/02/08	3583
2025/02/09	3539
2025/02/10	3819
2025/02/11	3842
2025/02/12	3846
2025/02/13	3603
2025/02/14	3780
2025/02/15	3467
2025/02/16	3585
2025/02/17	3771
2025/02/18	3639
2025/02/19	3764
2025/02/20	3851
2025/02/21	3685
2025/02/22	3674
2025/02/23	3468
2025/02/24	3723
2025/02/25	3663
2025/02/26	3689
2025/02/27	3407
2025/02/28	3429

February saw a dynamic shift in distinct advertisers, peaking at 4,193 on the 5th, then gradually declining to 3,429 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for US Software & Technology Data Analytics

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
amazon.com	1.82%
snowflake.com	0.93%
wordcountry.com	0.62%
airtable.com	0.6%
bestbuy.com	0.56%
wordcounter.net	-0.43%
beenverified.com	-0.45%
canva.com	-0.49%
reversephonelookup.com	-0.73%
google.com	-1.86%

Amazon.com surged with a 1.82% click share increase, while Google.com faced a 1.86% decline. Snowflake.com and Airtable.com also saw positive growth, contrasting with declines for ReversePhoneLookup.com and Canva.com.

Campaign Efficiency

US Software & Technology Data Analytics Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	amazon.com	spokeo.com	bestbuy.com	adobe.com	similarweb.com	beenverified.com	peoplefinders.com	monday.com	domo.com	layuo.com
2025/02/01	3.93%	3.24%	1.92%	2.38%	1.51%	3.4%	2.78%	1.34%	1.11%	0.75%
2025/02/02	4.91%	2.89%	1.36%	2.24%	1.34%	2.85%	1.98%	1.33%	0.65%	0.72%
2025/02/03	4.61%	1.6%	1.51%	2.37%	1.75%	1.7%	1.28%	1.29%	1.19%	1.85%
2025/02/04	5.46%	2.2%	0.81%	2.04%	0.99%	3.04%	1.49%	1.31%	0.78%	2.16%
2025/02/05	5.61%	0.97%	1.71%	1.84%	1.16%	2.12%	0.84%	0.98%	0.95%	1.53%
2025/02/06	5.97%	1.94%	1.32%	2.01%	1.73%	2.46%	1.63%	1.04%	0.86%	2.13%
2025/02/07	5.65%	2.06%	0.97%	2.17%	1.14%	2.1%	1.51%	1.47%	1.26%	1.31%
2025/02/08	5.77%	0.87%	1.09%	2.54%	1.75%	1.98%	0.96%	1.44%	1.02%	1.85%
2025/02/09	7.76%	0.67%	1.38%	3.21%	1.89%	1.24%	0.4%	1.06%	0.86%	1.09%
2025/02/10	4.63%	1.57%	1.12%	2.52%	1.64%	1.88%	1.49%	1.49%	1.36%	1.74%
2025/02/11	4.41%	2%	1.21%	2.39%	1.4%	2.4%	1.95%	1.47%	1.14%	0.51%
2025/02/12	4.53%	1.37%	1.92%	2.5%	1.78%	1.87%	1.28%	1.66%	1.74%	1.19%
2025/02/13	4.5%	2.27%	1.74%	2.14%	1.39%	2.28%	1.57%	1.58%	1.21%	1.52%
2025/02/14	4.4%	1.07%	2.21%	2.3%	1.5%	1.59%	1.31%	1.2%	1.53%	1.62%
2025/02/15	5.08%	0.85%	2.6%	2.65%	1.51%	1.15%	1.23%	1.52%	2.21%	1.94%
2025/02/16	7.78%	1.42%	2.63%	3.45%	0.88%	1.96%	1.33%	1.23%	2.55%	0.73%
2025/02/17	5.16%	1.42%	1.74%	2.75%	0.96%	1.56%	1.32%	0.99%	3.16%	1.79%
2025/02/18	5.79%	1.84%	0.84%	2.66%	1.3%	1.57%	1.17%	1.63%	1.83%	1.46%
2025/02/19	6.9%	1.75%	1.29%	2.38%	1.37%	2.43%	1.44%	1.03%	1.66%	1.91%
2025/02/20	6.8%	1.65%	1.16%	2.32%	0.92%	2.74%	2.09%	1.26%	1.37%	1.62%
2025/02/21	6.55%	1.47%	1.35%	2.23%	0.93%	1.52%	1.02%	1.29%	1.66%	3.01%
2025/02/22	7.29%	1.87%	2.75%	2.93%	1.46%	2.46%	2.21%	1.32%	1.98%	1.41%
2025/02/23	8.8%	2.01%	2.03%	2.61%	1.01%	1.56%	1.33%	1.15%	1.29%	2.97%
2025/02/24	8.49%	1.38%	1.46%	2.73%	1.33%	1.2%	0.79%	1.28%	2.17%	1.12%
2025/02/25	8.05%	2.59%	1.2%	3.25%	1.48%	2.34%	1.71%	1.54%	1.61%	1.19%
2025/02/26	6.64%	1.47%	2.31%	2.91%	1.06%	2.07%	0.91%	1.69%	0.76%	1.14%
2025/02/27	8.38%	1.48%	2.87%	2.28%	1.26%	1.64%	1%	1.56%	0.63%	1.95%
2025/02/28	7.68%	2.51%	2.49%	2.18%	1.97%	1.88%	1.73%	1.64%	1.31%	1.22%

Amazon’s impression share surged in February, peaking at 8.80% on the 23rd. Spokeo and Best Buy showed fluctuations, while Adobe maintained steady growth. By month’s end, Amazon led, with Best Buy and Adobe following.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Software & Technology Data Analytics

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Website Analytics - Website Traffic Analytics Tool https://www.heap.io › quant-qual
Get complete visibility & understanding into the user journey with quant & qual insights.
2
My QR Code - myqrcode.com | QR Code Generator https://www.myqrcode.com
Track Your QR Code Scans, Access Advanced Statistics & More. Stand Out From The Crowd!
3
Reverse Phone Lookup - Search Free https://www.peoplefinders.com › reverse-phone
1. Enter a cell # 2. Get name, address, age & more for iPhone and Android phone #s.
4
Don't Waste Your Money - Just Type In A Number https://www.reversephonelookup.com
Use A Reverse Phone Lookup To Identify Unknown Numbers, Owners Of A Phone Number, And More
5
Check any website's traffic https://lp.similarweb.com › website › traffic
View website traffic — Check traffic of any website, top-performing keywords, ads & landing pages. Try for free! Make data-driven decisions and improve your strategy with our website traffic checker.

In the competitive landscape of Google’s PPC, five standout text ads capture attention with distinct themes and messaging. Heap.io emphasizes comprehensive user journey insights, blending quantitative and qualitative data. MyQRCode.com offers advanced QR code tracking, promising uniqueness. PeopleFinders.com and ReversePhoneLookup.com both focus on reverse phone lookup services, highlighting ease and efficiency. SimilarWeb.com invites users to explore website traffic analytics, promoting data-driven strategies. Each ad uniquely positions its service, appealing to specific user needs.

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Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

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Data within the PPC Market Share Report 2025 is aggregated every month, highlighting the most significant changes from the previous period.
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The PPC Marketing Share Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

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US Software & Technology Data Analytics - PPC Market Share Analysis February 2025

Share of Clicks for top 10 US Software & Technology Data Analytics brands

Share of Spend for the top 10 US Software & Technology Data Analytics brands

Competitor Count for US Software & Technology Data Analytics

Market Loss & Market Gains for US Software & Technology Data Analytics

US Software & Technology Data Analytics Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Software & Technology Data Analytics

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance