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UK Software & Technology Software Development - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Software Development category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Software & Technology Software Development brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
adobe.com 22.32
groupon.co.uk 10.25
miro.com 3.51
pdffiller.com 3.18
trello.com 2.95
google.com 2.3
wowcher.co.uk 1.88
qr-code-generator.com 1.76
pdfsmart.com 1.56
amazon.co.uk 1.36
others 48.93

Copyright © Adthena. All rights reserved.

In the PPC landscape, Adobe.com leads with 22.32% click share, followed by Groupon.co.uk at 10.25%. ‘Others’ dominate with 48.93%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Software & Technology Software Development brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date adobe.com groupon.co.uk pdffiller.com wix.com trello.com monday.com qr-code-generator.com pdfsmart.com google.com wowcher.co.uk
2025/05/01 13.29% 9.71% 2.48% 2.43% 2.16% 3.09% 2% 2.02% 1.5% 1.16%
2025/05/02 10.36% 17.36% 2.29% 2.94% 1.58% 2.08% 1.44% 1.75% 1.47% 2.88%
2025/05/03 11.55% 8.05% 2.65% 3.04% 1.88% 0.82% 1.79% 2.58% 1.6% 3.31%
2025/05/04 11.34% 11.39% 2.13% 2.85% 1.9% 0.94% 1.56% 2.06% 2.28% 2.07%
2025/05/05 12.79% 10.14% 2.75% 2.51% 1.54% 1.68% 1.59% 2.38% 1.8% 2.45%
2025/05/06 11.57% 12.17% 2.57% 2.92% 1.71% 2.03% 1.99% 1.83% 2.83% 2.47%
2025/05/07 14.59% 8.79% 2.49% 3.14% 1.64% 2.12% 1.61% 1.24% 2.16% 2.35%
2025/05/08 13.4% 13.81% 2.59% 2.64% 1.43% 1.63% 1.3% 1.35% 1.93% 2.3%
2025/05/09 14.77% 11.62% 2.55% 2.51% 1.31% 1.59% 1.43% 0.96% 2.26% 2.24%
2025/05/10 15.02% 12.54% 2.27% 2.19% 1.25% 1% 1.38% 2.19% 2.69% 1.5%
2025/05/11 13.99% 12.63% 2.02% 1.97% 1.19% 0.53% 1.46% 1.9% 0.86% 2.03%
2025/05/12 11.66% 12.44% 2.12% 2.38% 1.98% 1.44% 1.45% 0.71% 2.43% 1.4%
2025/05/13 11.24% 11.87% 2.86% 2.97% 1.82% 2.37% 1.42% 0.36% 2.99% 1.25%
2025/05/14 11.48% 14.35% 2.56% 1.92% 1.57% 2.26% 1.3% 0.1% 2.49% 1.64%
2025/05/15 11.82% 5.48% 3.37% 3.04% 1.37% 2.61% 1.46% 0.17% 1.03% 0.75%
2025/05/16 12.23% 8.71% 3.34% 2.8% 1.86% 2.44% 1.05% 0.2% 2.52% 0.94%
2025/05/17 12.9% 5.31% 3.67% 1.99% 0.99% 1.86% 1.35% 3.48% 1.37% 0.61%
2025/05/18 12.35% 7.96% 2.99% 1.96% 1.48% 1.97% 1.14% 2.99% 2.14% 1.17%
2025/05/19 11.92% 4.42% 3.65% 2.87% 1.47% 2.92% 1.58% 1.13% 1.74% 0.74%
2025/05/20 12.05% 10.7% 3.43% 2.43% 1.43% 2.69% 1.17% 1.54% 2.87% 1.6%
2025/05/21 14.41% 4.39% 3.43% 2.59% 1.73% 3.15% 1.4% 1.61% 1.81% 0.76%
2025/05/22 12.28% 10.09% 3.75% 2.35% 1.55% 2.4% 1.18% 1.45% 2.47% 1.34%
2025/05/23 14.14% 3.06% 3.65% 2.23% 1.65% 2.88% 1.78% 1.59% 3.31% 0.71%
2025/05/24 14.16% 6.29% 2.96% 2.1% 1.86% 1.64% 1.24% 3.34% 2.73% 0.77%
2025/05/25 15.57% 4.82% 2.97% 1.8% 0.79% 2.01% 1.23% 3.09% 2.55% 1.54%
2025/05/26 14.45% 5.22% 3.79% 1.65% 1.29% 3.25% 1.14% 1.38% 1.75% 1.45%
2025/05/27 15.82% 3.5% 4.07% 2.34% 1.05% 2.49% 1.76% 0.99% 1.51% 1.13%
2025/05/28 14.72% 6.29% 3.76% 2.55% 1.93% 2.64% 1.2% 0.99% 1.42% 1%
2025/05/29 13.52% 10.84% 3.38% 2.13% 1.22% 2.61% 0.74% 0.97% 2.76% 1.51%
2025/05/30 12.55% 15.12% 3.4% 1.94% 1.22% 2.15% 1% 0.86% 1.42% 1.55%
2025/05/31 16.46% 6.12% 3.97% 2.58% 1.98% 1.9% 1.41% 1.34% 1.32% 0.79%

Copyright © Adthena. All rights reserved.

Adobe’s PPC spend share fluctuated, peaking at 16.46% on May 31. Groupon’s share saw a significant drop mid-month, ending at 6.12%. PDFfiller and Wix maintained steady shares, while Trello and Monday.com showed minor fluctuations. QR Code Generator and PDFsmart had low, stable shares. Google’s share varied, peaking mid-month. Wowcher’s share decreased, ending at 0.79%.

Market Exposure

Competitor Count for UK Software & Technology Software Development

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 1236
2025/05/02 1264
2025/05/03 1250
2025/05/04 1267
2025/05/05 1295
2025/05/06 1277
2025/05/07 1378
2025/05/08 1392
2025/05/09 1373
2025/05/10 1346
2025/05/11 1370
2025/05/12 1359
2025/05/13 1401
2025/05/14 1383
2025/05/15 1412
2025/05/16 1348
2025/05/17 1294
2025/05/18 1310
2025/05/19 1313
2025/05/20 1299
2025/05/21 1272
2025/05/22 1247
2025/05/23 1190
2025/05/24 1151
2025/05/25 1120
2025/05/26 1177
2025/05/27 1152
2025/05/28 1173
2025/05/29 1178
2025/05/30 1163
2025/05/31 1147

Copyright © Adthena. All rights reserved.

May began with 1,236 advertisers, peaking at 1,412 mid-month. A decline followed, ending at 1,147.

Campaign Efficiency

Market Loss & Market Gains for UK Software & Technology Software Development

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
adobe.com 3.43%
pdffiller.com 0.89%
microsoft.com 0.46%
hubs.com 0.41%
softkeys.uk 0.37%
msofficestore.uk -0.7%
wowcher.co.uk -0.72%
amazon.co.uk -0.72%
winandoffice.com -1.23%
groupon.co.uk -3.91%

Copyright © Adthena. All rights reserved.

Adobe.com surged with a 3.43% click share increase, while groupon.co.uk faced a 3.91% decline.

Campaign Efficiency

UK Software & Technology Software Development Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date adobe.com groupon.co.uk pdffiller.com nerdused.com pdfsmart.com pdfguru.com amazon.co.uk wowcher.co.uk softkeys.uk winandoffice.com
2025/05/01 10.14% 12.96% 3.62% 5.43% 3.22% 0.95% 2.84% 1.96% 0.57% 3%
2025/05/02 8.09% 21.11% 3.28% 4.64% 2.68% 0.65% 2.93% 4.55% 0.43% 4.98%
2025/05/03 8.94% 11.09% 4.01% 3.27% 4.48% 1.23% 3.84% 5.18% 0.35% 3.45%
2025/05/04 9.15% 16.37% 3.36% 1.45% 3.67% 1.33% 4.46% 3.36% 0.26% 3.41%
2025/05/05 9.72% 14.62% 4.28% 1.52% 4.11% 1.16% 3.91% 4.25% 0.96% 1.71%
2025/05/06 9.09% 17.75% 3.97% 4.67% 2.9% 1.01% 3% 4.12% 0.24% 1.89%
2025/05/07 11.88% 13.43% 4.31% 1.45% 2.26% 1.17% 3.8% 3.92% 0.07% 1.81%
2025/05/08 10.93% 19.91% 4.07% 3.1% 2.2% 1.21% 0.84% 4.51% 0.08% 3.55%
2025/05/09 11.79% 17.15% 4.02% 3.66% 1.49% 0.8% 1.82% 3.74% 0.97% 3.84%
2025/05/10 12.12% 18.31% 3.57% 3.91% 3.76% 0.76% 1.87% 2.42% 2.75% 1.82%
2025/05/11 10.74% 16.74% 3% 5.37% 3.02% 0.67% 1.74% 3.04% 4.34% 5.32%
2025/05/12 8.91% 17.6% 3.44% 4.8% 1.12% 1.01% 2.2% 2.36% 4.93% 2.73%
2025/05/13 8.79% 17.56% 4.63% 2.77% 0.53% 1.25% 2.37% 2.13% 3.63% 2.26%
2025/05/14 8.43% 19.82% 3.75% 2.56% 0.17% 0.89% 2.46% 2.67% 3.88% 2.13%
2025/05/15 9.63% 9.44% 5.63% 1.24% 0.35% 1.77% 2.05% 1.34% 2.3% 1.8%
2025/05/16 10.02% 13.56% 5.51% 1.21% 0.39% 2% 1.82% 1.72% 3.08% 1.39%
2025/05/17 10.49% 8.92% 5.99% 1.34% 6.26% 1.1% 2.61% 1.06% 1.83% 2.02%
2025/05/18 9.38% 12.55% 4.32% 0.66% 5.25% 1.28% 1.88% 2.38% 3.87% 0.8%
2025/05/19 10.05% 8.41% 6.11% 0.47% 1.52% 2.27% 1.79% 1.38% 2.02% 0.83%
2025/05/20 9.41% 16.19% 5.36% 1.96% 1.93% 2.22% 0.94% 2.71% 2.56% 1.24%
2025/05/21 12.3% 8.48% 5.77% 0.74% 2.14% 1.8% 1.42% 1.5% 2.07% 0.42%
2025/05/22 9.46% 14.9% 5.95% 2.08% 1.7% 2.81% 0.71% 2.62% 3.51% 0.55%
2025/05/23 12.4% 7.06% 6.47% 0.71% 2.21% 2.55% 0.88% 1.49% 1.55% 0.36%
2025/05/24 11.7% 10.06% 4.8% 1.28% 5.85% 0.97% 1.53% 1.45% 3.53% 1.62%
2025/05/25 12.79% 8.17% 4.55% 1.4% 5.11% 1.69% 1.18% 3.28% 3% 0.97%
2025/05/26 12.4% 8.81% 6.52% 0.48% 1.66% 1.7% 0.51% 2.69% 2.76% 0.59%
2025/05/27 14.38% 6.96% 6.95% 0.94% 1.34% 1.85% 0.43% 2.23% 1.28% 0.77%
2025/05/28 12.53% 11.02% 6.31% 1.74% 1.33% 1.2% 1.46% 2.24% 2.13% 0.55%
2025/05/29 10.37% 15.94% 5.27% 2.37% 1.23% 1% 1.81% 2.7% 3.87% 1.11%
2025/05/30 9.01% 19.94% 4.82% 4.33% 0.98% 0.92% 2.38% 2.28% 3.54% 0.47%
2025/05/31 13.55% 10.9% 6.86% 2.13% 1.82% 1.82% 1.56% 1.4% 0.12% 0.11%

Copyright © Adthena. All rights reserved.

In May 2025, Adobe’s impression share fluctuated, peaking at 14.38% on the 27th. Groupon saw a significant drop from 21.11% on the 2nd to 10.9% by month’s end. PDFfiller’s share rose steadily, ending at 6.86%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Software & Technology Software Development

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Adobe Creative Cloud | Creative Apps & Services https://www.adobe.com

    Join Our Creative Community, With Services For Photography, Design, Video and Much More. Discover New Ways To Design, Create...

  2. 2
    Microsoft 365 https://www.godaddy.com

    Plans Starting at £6.99/mo. Work smarter with office apps like Word, PowerPoint and Excel. Buy for £6.99/mo ex. VAT

  3. 3
    Miro - workspace for innovation https://www.miro.com

    Join Millions of users that collaborate from all over the planet using Miro. Experience the power of the...

  4. 4
    Edit PDF Free | Modify Any PDF File Now https://www.pdfsmart.com

    Edit your PDFs easily and keep the original formatting intact. Start editing today. Edit PDFs...

  5. 5
    QR Code Generator (Free) https://www.qr-code.io

    Best Free QR Code Generator — Creating QR Codes for Your Links, PDFs & Videos Is Easy. Create & Design QR Codes for Free. Learn...

Copyright © Adthena. All rights reserved.

In the competitive world of PPC advertising, five top performers stand out with unique propositions. Adobe Creative Cloud invites users to join a vibrant creative community, offering diverse services. GoDaddy promotes Microsoft 365 with affordable plans, emphasizing productivity. Miro highlights global collaboration, fostering innovation. PDFSmart simplifies PDF editing while maintaining format integrity. Lastly, QR Code Generator offers free, easy QR code creation, enhancing digital connectivity. Each ad effectively targets specific needs, showcasing the power of tailored messaging.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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