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UK Software & Technology ERP - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK ERP category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Software & Technology ERP brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
sap.com 12.3
sage.com 11.23
unit4.com 8.35
siemens.com 8.14
brightpearl.com 5.69
squareup.com 5.15
concur.co.uk 3.98
netsuite.com 3.44
ifs.com 3.09
theaccessgroup.com 2.04
others 36.59

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In the ERP PPC landscape, SAP leads with 12.3% click share, followed by Sage at 11.23%. ‘Others’ dominate with 36.59%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Software & Technology ERP brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date sage.com brightpearl.com netsuite.com unit4.com squareup.com sap.com zoho.com rocketlane.com ifs.com nttdata-solutions.com
2025/04/01 9.83% 11.47% 10.03% 8.79% 2.13% 6.4% 1.66% 2.83% 2.45% 7.82%
2025/04/02 10.03% 13.48% 12.55% 7.22% 2.92% 3.17% 1.93% 1.07% 2.96% 5.06%
2025/04/03 13.36% 9.99% 12.39% 6.41% 2.67% 2.34% 0.13% 1.63% 2.71% 5.59%
2025/04/04 10.8% 11.76% 12.76% 5.74% 2.03% 4.57% 2.24% 1.43% 4.74% 3.66%
2025/04/05 23.98% 6.03% 2.26% 3.04% 3.06% 6.42% 1.26% 0.68% 4.58% 5.89%
2025/04/06 17.33% 8.53% 3.71% 5.2% 2.64% 6.6% 2.71% 0% 7.19% 5%
2025/04/07 12.18% 10.03% 13.18% 10.92% 1.59% 3.98% 1.69% 2.74% 5.39% 5.16%
2025/04/08 12.79% 10.66% 12.18% 9.05% 1.98% 5.18% 4.03% 3.81% 3.49% 2.92%
2025/04/09 13.05% 9.62% 11.93% 10.75% 2.41% 5.75% 2.35% 3.57% 1.49% 4.35%
2025/04/10 19.55% 11.62% 9.72% 8.13% 2.58% 4.87% 2.43% 3.48% 1.58% 4.33%
2025/04/11 22.21% 11.89% 7.95% 6.32% 2.3% 3.32% 1.52% 4.68% 2.9% 4.5%
2025/04/12 27.54% 6.51% 2.25% 6.71% 2.64% 6.55% 4.51% 0% 2.04% 6.39%
2025/04/13 24.53% 4.95% 4.82% 4.86% 1.85% 6.86% 3.3% 0% 6.6% 4.52%
2025/04/14 19.09% 11.89% 11.73% 10.03% 1.62% 2.6% 1.74% 2.23% 2.6% 3.68%
2025/04/15 19.16% 13.13% 14.79% 9.26% 1.99% 1.53% 2.1% 3.58% 2.18% 3.74%
2025/04/16 16.55% 15.95% 9.85% 9.95% 1.64% 1.84% 2.35% 4.1% 1.5% 5.6%
2025/04/17 19.85% 16.97% 10.76% 3.18% 1.51% 4.56% 2.99% 1.47% 3.83% 4.53%
2025/04/18 19.78% 13.23% 13.41% 5.2% 1.22% 2.66% 1.27% 1.73% 3.13% 4.55%
2025/04/19 24.09% 4.92% 0.4% 4.09% 2.68% 4.46% 1.51% 0.01% 7.38% 6.24%
2025/04/20 26.17% 4.83% 2.69% 5.43% 1.64% 5.34% 1.15% 0.01% 4.88% 7.12%
2025/04/21 23.34% 10.86% 12.63% 9.65% 1.58% 4.51% 1.71% 0.44% 2.37% 3.02%
2025/04/22 20.57% 13.39% 14.25% 8.94% 1.71% 1.98% 1.62% 1.04% 3.25% 2.67%
2025/04/23 17.15% 13.15% 11.75% 9.07% 3.03% 4.52% 2.27% 1.01% 3.17% 2.47%
2025/04/24 21% 13.02% 11.57% 6.24% 2.91% 3.67% 2.07% 1.04% 1.55% 1.86%
2025/04/25 18.55% 11.7% 12.51% 7.84% 3.63% 3.78% 2.44% 1.25% 1.19% 1.95%
2025/04/26 28.4% 6.11% 1.44% 3.64% 5.8% 4.5% 2.87% 0.26% 5.79% 3.85%
2025/04/27 24.92% 4.58% 5.39% 3.38% 3.93% 4.06% 2.9% 0% 3.48% 3.03%
2025/04/28 18.68% 13.8% 11.01% 7.21% 3.08% 3.62% 2.57% 0.76% 2.74% 2.04%
2025/04/29 17.58% 15.74% 13.4% 8.59% 2.65% 3.01% 2.89% 1.3% 1.91% 1.53%
2025/04/30 17.67% 15.41% 14.39% 5.77% 3.8% 3.8% 2.47% 1.74% 1.63% 0.57%

Copyright © Adthena. All rights reserved.

Sage.com led April with fluctuating spend, peaking mid-month. Brightpearl.com and Netsuite.com showed varied trends, while Unit4.com and Squareup.com maintained lower shares. The month concluded with diverse spending patterns.

Market Exposure

Competitor Count for UK Software & Technology ERP

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 350
2025/04/02 347
2025/04/03 353
2025/04/04 341
2025/04/05 329
2025/04/06 343
2025/04/07 341
2025/04/08 363
2025/04/09 329
2025/04/10 341
2025/04/11 342
2025/04/12 326
2025/04/13 318
2025/04/14 335
2025/04/15 326
2025/04/16 331
2025/04/17 336
2025/04/18 322
2025/04/19 330
2025/04/20 306
2025/04/21 325
2025/04/22 338
2025/04/23 338
2025/04/24 313
2025/04/25 298
2025/04/26 299
2025/04/27 292
2025/04/28 321
2025/04/29 306
2025/04/30 303

Copyright © Adthena. All rights reserved.

April saw a fluctuating trend in distinct advertisers, starting at 350 and ending at 303. Peaks on April 3rd (353) and April 8th (363) contrasted with a low on April 27th (292). The month concluded with a decline.

Campaign Efficiency

Market Loss & Market Gains for UK Software & Technology ERP

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
concur.co.uk 7.19%
ecisolutions.com 2.07%
ifs.org.uk 1.34%
sage.com 0.85%
mulesoft.com 0.75%
nttdata-solutions.com -0.64%
rocketlane.com -0.95%
seikisystems.co.uk -1.09%
siemens.com -1.73%
unit4.com -2.56%

Copyright © Adthena. All rights reserved.

Concur.co.uk surged with a 7.19% click share increase, while unit4.com dropped by 2.56%.

Campaign Efficiency

UK Software & Technology ERP Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date brightpearl.com sage.com netsuite.com unit4.com sap.com ecisolutions.com siemens.com ifs.com nttdata-solutions.com quickbooks.intuit.com
2025/04/01 9.6% 6.15% 5.02% 8.66% 8.24% 0% 1.38% 3.52% 6.66% 1.24%
2025/04/02 12.2% 8.12% 4.71% 8.73% 2.58% 0% 3.29% 3.62% 4.88% 1.89%
2025/04/03 9.14% 9.18% 3.4% 7.68% 2.48% 0% 4.14% 3.08% 5.14% 2.99%
2025/04/04 12.18% 6.45% 6.6% 6.38% 4.38% 0% 3.8% 6.03% 3.52% 2.67%
2025/04/05 5.59% 18.04% 0.59% 3.01% 8.64% 0% 5.23% 5.19% 5.52% 1.23%
2025/04/06 7.8% 12.45% 0.79% 5.68% 8.93% 0% 3.98% 8.54% 4.2% 6.01%
2025/04/07 10.22% 9.06% 7.04% 11.94% 3.54% 0% 1.45% 6.64% 4.6% 2.39%
2025/04/08 10.05% 8.63% 7.87% 10.32% 5.06% 0% 2.91% 4.5% 2.47% 2.57%
2025/04/09 9.41% 9.66% 6.05% 11.91% 6.88% 0% 1.47% 1.78% 3.84% 0.98%
2025/04/10 10.79% 13.52% 5.84% 9.36% 3.86% 0% 3.14% 2.59% 3.87% 0.79%
2025/04/11 11.86% 16.11% 3.82% 6.62% 2.45% 0.01% 2.69% 3.99% 3.96% 0.22%
2025/04/12 5.99% 23.3% 0.56% 7.9% 5.58% 0% 3.24% 2.67% 6% 0.31%
2025/04/13 4.42% 18.53% 1.03% 4.95% 6.3% 0.01% 4.34% 7.96% 4.33% 1.27%
2025/04/14 9.87% 14.9% 6.26% 11.27% 1.46% 0% 3.19% 2.71% 3.27% 1.79%
2025/04/15 13.3% 14.61% 8.82% 10.13% 1.08% 0% 3.6% 2.43% 3.65% 1.87%
2025/04/16 14.65% 12.05% 4.42% 11.16% 1.85% 0% 3.74% 1.85% 4.95% 1.82%
2025/04/17 15.1% 15.02% 5.06% 3.89% 4% 0% 1.64% 4.31% 3.71% 3.94%
2025/04/18 12.88% 12.88% 6.52% 5.94% 1.99% 0% 2.3% 3.81% 4.12% 3.87%
2025/04/19 3.96% 18.74% 0.14% 4.29% 3.94% 0.01% 3.14% 7.7% 4.79% 6.58%
2025/04/20 4.07% 20.75% 0.57% 6.31% 6.45% 0.01% 0.77% 5.69% 5.82% 4.68%
2025/04/21 9.9% 17.19% 5.82% 10.35% 5.47% 0% 4.18% 2.96% 2.57% 0.94%
2025/04/22 13.53% 15.13% 8.27% 9.97% 1.54% 0% 3.41% 3.94% 2.53% 1.36%
2025/04/23 13.28% 11.21% 5.97% 9.87% 4.82% 2.26% 3.27% 3.83% 2.12% 0.94%
2025/04/24 12.44% 14.61% 6.09% 6.6% 4.19% 5.34% 3.35% 1.94% 1.48% 0.41%
2025/04/25 10.9% 13.87% 6.84% 8.94% 3.95% 6.19% 2.81% 1.37% 1.8% 0.48%
2025/04/26 6.27% 20.94% 0.36% 3.9% 4.42% 6.02% 3.51% 6.3% 3.21% 2.27%
2025/04/27 3.68% 17.7% 1.01% 3.52% 4.26% 6.91% 3.62% 3.32% 2.44% 1.78%
2025/04/28 12.47% 13.88% 4.67% 7.86% 4.02% 5.99% 3.57% 3.11% 1.78% 0.88%
2025/04/29 15.34% 13.91% 8.33% 9.85% 3.19% 5.63% 1.51% 2.58% 1.18% 0.76%
2025/04/30 14.6% 13.02% 7.5% 6.19% 3.8% 3.05% 3% 1.88% 0.53% 0.21%

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April saw dynamic shifts in PPC impressions. Brightpearl surged mid-month, peaking at 15.34% on April 29. Sage dominated early, reaching 23.3% on April 12. Netsuite fluctuated, ending at 7.5%. Unit4 and SAP showed varied trends, while ECI Solutions gained late momentum. Siemens, IFS, NTT Data, and QuickBooks had modest shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Software & Technology ERP

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Inventory ERP System https://www.brightpearl.com › erp › inventory

    Automated Inventory Management — The #1 Retail Operating System. Your Orders, Inventory, Finances, POS & CRM in one place.

  2. 2
    Enterprise Resource Planning https://info.ifs.com › erp › solutions

    Market Leaders In ERP Software — Forge deeper customer relationships that inform your business planning and processes. Optimise...

  3. 3
    ERP System https://www.sage.com › sage™ › intacct

    Take A Product Tour — Ensure production flow management on a single platform and optimise the supply chain.

  4. 4
    Advanced Planning & Scheduling https://sw.siemens.com › production › planning

    Top Advanced Planning System — Trial Siemens Opcenter APS today and experience precision production scheduling & control. Meet...

  5. 5
    Enterprise Resource Planning https://www.unit4.com › erp › industry

    All-in-One ERP Software — Unit4 ERP: Built to solve challenges in your industry, from small to large businesses.

Copyright © Adthena. All rights reserved.

Brightpearl’s ad highlights a unified retail operating system, emphasizing automation. IFS focuses on deepening customer relationships through ERP solutions. Sage offers a product tour for production flow management. Siemens promotes precision scheduling with Opcenter APS. Unit4 showcases an all-in-one ERP for diverse business challenges.

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