UK Software & Technology ERP - PPC Market Share Analysis November 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK ERP category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Software & Technology ERP UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	21.177925106
	78.822074894

21%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	17
	83

17%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	2%
Transactional	5%
Navigational	32%
Seasonal	0%
Local	0%
Problem Solving	7%

Market Exposure

Share of Clicks for top 10 UK Software & Technology ERP brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
sap.com	19.41
sage.com	7.93
unit4.com	7.71
concur.co.uk	6.17
oracle.com	5.68
brightpearl.com	3.61
quickbooks.intuit.com	3.21
ifs.com	2.8
squareup.com	2.66
acumatica.com	2.56
others	38.26

sap.com - 19.41%
sage.com - 7.93%
unit4.com - 7.71%
concur.co.uk - 6.17%
oracle.com - 5.68%
brightpearl.com - 3.61%
quickbooks.intuit.com - 3.21%
ifs.com - 2.8%
squareup.com - 2.66%
acumatica.com - 2.56%
others - 38.26%

In the PPC landscape, SAP leads with 19.41% click share, followed by Sage at 7.93%. “Others” dominate with 38.26%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Software & Technology ERP brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	sage.com	noblue2.com	acumatica.com	sap.com	quickbooks.intuit.com	brightpearl.com	ifs.com	unit4.com	netsuite.com	oracle.com
2025/11/01	20.49%	3.53%	8.35%	5.73%	8.22%	6.45%	1.85%	0.06%	3.03%	0.11%
2025/11/02	17.86%	0.9%	6.62%	6.35%	9.01%	7.92%	3.23%	0.06%	1.68%	0.08%
2025/11/03	10.18%	1.91%	3.63%	4.14%	8.6%	5.44%	0.28%	3.51%	5.34%	20.51%
2025/11/04	8.14%	0.89%	6.09%	4.39%	8.8%	3.72%	0.52%	4.36%	6.47%	18.81%
2025/11/05	9.39%	1.52%	6.88%	3.75%	6.07%	5.57%	1.77%	4.9%	6.02%	19.1%
2025/11/06	9.73%	0.46%	5.44%	3.49%	5.38%	8.31%	1.81%	4.16%	8.15%	16.51%
2025/11/07	10.6%	0.33%	4.22%	4.94%	6.92%	5.19%	0.41%	9%	5.5%	18.24%
2025/11/08	19.21%	0.13%	8.41%	6.67%	10.75%	6.98%	0.79%	0.05%	3.48%	0.08%
2025/11/09	18.04%	0.09%	6.11%	8.09%	9.51%	13.01%	4.8%	0.05%	2.15%	0.08%
2025/11/10	11.25%	0.06%	2.9%	3.73%	9.89%	4.51%	2.26%	6.6%	4.81%	18.68%
2025/11/11	12.58%	0.12%	4.89%	5.06%	5.83%	5.4%	1.3%	6.73%	5.64%	14.38%
2025/11/12	10.43%	0.09%	3.84%	5.05%	5.48%	5.48%	1.24%	6.92%	5.39%	16.56%
2025/11/13	9.72%	0.26%	5.16%	4.44%	7.42%	5.6%	2.22%	5.71%	6.67%	17.35%
2025/11/14	11.17%	0.08%	4.7%	5.09%	7.43%	5%	1.69%	6.49%	5.1%	18.96%
2025/11/15	20.34%	0.09%	6.22%	6.47%	7.68%	11.96%	2.71%	0.18%	2.89%	0.53%
2025/11/16	15.9%	0.1%	5.3%	6.34%	10.43%	7.16%	3.93%	0.18%	1.89%	0.56%
2025/11/17	16.29%	0.09%	3.51%	4.64%	5.05%	4.74%	3%	10.54%	5.62%	13.3%
2025/11/18	9.61%	0.43%	5.56%	3.45%	6.59%	3.89%	2.59%	9.19%	5.5%	18.06%
2025/11/19	8.51%	1.54%	4.96%	3.56%	7.21%	4.55%	1.77%	8.94%	6.78%	18.9%
2025/11/20	12.68%	1.66%	4.71%	4.12%	4.92%	5.66%	2.83%	7.54%	7.11%	17.87%
2025/11/21	15.28%	2.63%	5.42%	4.93%	2.32%	6.22%	1.6%	7.48%	4.81%	16.65%
2025/11/22	23.25%	4.93%	5.68%	4.98%	6.98%	5.9%	1.9%	1.5%	4.62%	0.57%
2025/11/23	23.89%	6.63%	5.86%	5.77%	3.49%	9.86%	2.69%	1.67%	2.46%	0.47%
2025/11/24	14.65%	6.83%	5.14%	4.86%	3.41%	7%	1%	5.88%	3.9%	12.84%
2025/11/25	8.78%	2.48%	4.72%	5.62%	6.77%	6.43%	1.64%	6.13%	5.86%	15.49%
2025/11/26	9.15%	2.38%	9.03%	5.87%	4.66%	5.13%	1.45%	4.71%	6.15%	15.59%
2025/11/27	9.47%	3.84%	6.61%	4.64%	2.95%	2.97%	0.98%	7%	4.9%	20.91%
2025/11/28	10.3%	4.08%	10.6%	5.58%	4.16%	5.65%	1.8%	6.84%	0.97%	11.14%
2025/11/29	14.68%	6.45%	10.54%	6.56%	4.25%	7.2%	3.15%	1.3%	0.97%	0.46%
2025/11/30	10.99%	10.85%	10.66%	7.86%	7.62%	5.08%	1.65%	1.33%	0.78%	0.4%

sage.com
noblue2.com
acumatica.com
sap.com
quickbooks.intuit.com
brightpearl.com
ifs.com
unit4.com
netsuite.com
oracle.com

In November 2025, sage.com led with fluctuating spend, peaking mid-month. noblue2.com saw a late surge, while acumatica.com remained steady. oracle.com had intermittent spikes, ending with a dip.

Market Exposure

Competitor Count for UK Software & Technology ERP

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2025/11/01	295
2025/11/02	306
2025/11/03	317
2025/11/04	316
2025/11/05	317
2025/11/06	323
2025/11/07	319
2025/11/08	295
2025/11/09	295
2025/11/10	319
2025/11/11	333
2025/11/12	321
2025/11/13	338
2025/11/14	316
2025/11/15	314
2025/11/16	314
2025/11/17	328
2025/11/18	328
2025/11/19	324
2025/11/20	320
2025/11/21	312
2025/11/22	310
2025/11/23	306
2025/11/24	315
2025/11/25	325
2025/11/26	300
2025/11/27	307
2025/11/28	298
2025/11/29	288
2025/11/30	286

November began with 295 advertisers, peaking at 338 mid-month. A decline followed, ending with 286.

Campaign Efficiency

Market Loss & Market Gains for UK Software & Technology ERP

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
theaccessgroup.com	3.24%
unit4.com	2.46%
noblue2.com	1.73%
ifs.org.uk	0.91%
lightspeedhq.com	0.86%
brightpearl.com	-0.59%
siemens.com	-0.62%
oracle.com	-0.98%
squareup.com	-1.08%
quickbooks.intuit.com	-1.54%

In the past month, theaccessgroup.com surged with a 3.24% click share increase, while quickbooks.intuit.com faced a 1.54% decline.

Campaign Efficiency

UK Software & Technology ERP Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	noblue2.com	avalara.com	sage.com	acumatica.com	quickbooks.intuit.com	sap.com	brightpearl.com	unit4.com	oracle.com	netsuite.com
2025/11/01	4.69%	0.01%	18.37%	7.29%	8.76%	4.83%	5.58%	0.06%	0.08%	2.17%
2025/11/02	1.49%	1.05%	15.57%	6%	9.42%	5.64%	6.13%	0.05%	0.06%	0.91%
2025/11/03	2.85%	0.01%	9.71%	2.83%	10.95%	4.5%	5%	4.9%	9.97%	5.28%
2025/11/04	1.73%	0.01%	8.05%	5.08%	11.12%	4.57%	3.77%	5.53%	8.64%	6.06%
2025/11/05	2.42%	0.01%	8.25%	6.09%	7.25%	4.51%	4.48%	6.23%	9.07%	6.09%
2025/11/06	0.91%	0.01%	7.93%	5.31%	8.69%	4.48%	7.46%	6.69%	8.54%	7.5%
2025/11/07	0.49%	0.02%	9.44%	4.36%	8.78%	4.59%	4.48%	10.96%	8.91%	4.66%
2025/11/08	0.23%	0.02%	17.91%	7.54%	11.84%	6.39%	5.33%	0.04%	0.06%	2.72%
2025/11/09	0.12%	0.18%	15.55%	4.97%	11.38%	8.79%	10.65%	0.04%	0.06%	1.11%
2025/11/10	0.08%	0.75%	10.57%	3%	11.94%	3.98%	4.3%	8.35%	9.92%	4.47%
2025/11/11	0.14%	4.16%	9.36%	4.82%	6.94%	5.41%	4.26%	8.26%	7.18%	4.44%
2025/11/12	0.11%	8.37%	8.49%	3.83%	5.95%	5.61%	4.18%	7.73%	8.8%	4.64%
2025/11/13	0.21%	2.2%	7.74%	4.52%	9.38%	4.7%	4.59%	6.58%	8.23%	5.72%
2025/11/14	0.1%	2.52%	9.5%	4.63%	8.83%	4.93%	4.12%	8.18%	8.8%	4.25%
2025/11/15	0.1%	9.16%	17.23%	4.81%	9.29%	5.24%	9%	0.16%	0.36%	1.75%
2025/11/16	0.11%	9.89%	13.59%	4.97%	11.05%	5.41%	4.94%	0.15%	0.34%	0.81%
2025/11/17	0.11%	5.39%	13.72%	3.09%	5.61%	4.29%	3.68%	11.69%	6.31%	4.72%
2025/11/18	0.8%	3.41%	8.08%	4.96%	8.67%	4.01%	2.92%	10.12%	8.98%	4.85%
2025/11/19	2.39%	2.23%	7.13%	3.25%	10.36%	3.28%	4.21%	9.41%	8.52%	6.05%
2025/11/20	2.61%	3.61%	10.83%	3.4%	5.74%	4.33%	4.69%	9.69%	8.36%	6.54%
2025/11/21	4.34%	5.88%	13.58%	4.32%	3.43%	4.8%	4.31%	8.99%	8.64%	3.97%
2025/11/22	6.07%	5.19%	19.1%	4.34%	7.92%	4.62%	4.64%	2.43%	0.42%	2.68%
2025/11/23	7.72%	4.51%	18.38%	3.88%	5.26%	5.49%	7.86%	2.59%	0.38%	1.09%
2025/11/24	8.26%	2.22%	10.65%	4.09%	6.06%	4.88%	5.66%	6.8%	6.71%	2.8%
2025/11/25	2.96%	6.32%	6.84%	4.73%	8.1%	5.11%	4.86%	6.89%	7.18%	4.35%
2025/11/26	3.07%	2.44%	8.16%	7.31%	6.1%	6.05%	4.31%	6.46%	8.06%	4.96%
2025/11/27	6.28%	2.5%	8.13%	5.99%	4.34%	4.73%	2.65%	9.43%	10.69%	3.94%
2025/11/28	5.09%	8.87%	6.69%	7.91%	4.59%	4.87%	4.37%	8.13%	6.19%	0.36%
2025/11/29	7.72%	4.33%	10.37%	7.91%	6.42%	7%	5.83%	2.41%	0.44%	0.36%
2025/11/30	11.17%	8.26%	8.21%	8.2%	8.08%	7.95%	3.81%	2.06%	0.36%	0.27%

noblue2.com
avalara.com
sage.com
acumatica.com
quickbooks.intuit.com
sap.com
brightpearl.com
unit4.com
oracle.com
netsuite.com

In November 2025, Sage.com led with consistent high impressions, peaking mid-month. Noblue2.com started low, surged late. Avalara.com fluctuated, peaking mid-month. Quickbooks.intuit.com and Acumatica.com showed steady growth. The month ended with Sage.com dominant.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Software & Technology ERP

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Software & Technology ERP - Last month

1
Indirect Tax Cloud Service | Oracle Cloud ERP Integration https://www.avalara.com
Together, Avalara and Oracle provide comprehensive, end-to-end global tax compliance.
2
Inventory ERP System https://www.brightpearl.com
Automated Inventory Management — The #1 Retail Operating System. Your Orders, Inventory, Finances, POS & CRM in one place.
3
Oracle Cloud ERP Platform | Maximise ERP Performance https://www.oracle.com › erp › request-demo
Gain the agility to adopt new business models and processes quickly with Oracle Cloud ERP. Innovate faster, reduce costs, and sharpen forecasts with a cloud-based ERP solution.
4
Mid-Sized Accounting Solutions - ERP Business Software https://quickbooks.intuit.com › accounting › software
Outgrown Your Accounting Software? Discover QuickBooks Advanced, Our Most Powerful Plan.
5
ERP for Growing Businesses https://www.sage.com
ERP for Complex Processes — Discover Sage X3 ERP for manufacturing, inventory, and warehouse management. Sage X3 ERP helps...

In the competitive landscape of Google PPC, Avalara and Oracle’s collaboration stands out with a focus on global tax compliance. Brightpearl emphasizes a unified retail operating system, while Oracle promotes agility and innovation. QuickBooks targets businesses outgrowing their current software, and Sage X3 caters to complex processes in manufacturing and inventory management.

Frequently Asked Questions

Why is the UK Software & Technology ERP November 2025 Report useful and how should I use it?

Why is the UK Software & Technology ERP November 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the UK Software & Technology ERP November 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the UK Software & Technology ERP November 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the UK Software & Technology ERP November 2025 Report?

The UK Software & Technology ERP November 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The UK Software & Technology ERP November 2025 Report aggregates data from across both device types and Google Shopping.
Who is this UK Software & Technology ERP November 2025 Report for?

The UK Software & Technology ERP November 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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ERP – UK

Google AI Overview visibility for Software & Technology ERP UK

AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 UK Software & Technology ERP brands

Share of Spend for the top 10 UK Software & Technology ERP brands

Competitor Count for UK Software & Technology ERP

Market Loss & Market Gains for UK Software & Technology ERP

UK Software & Technology ERP Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Software & Technology ERP

Frequently Asked Questions

Why is the UK Software & Technology ERP November 2025 Report useful and how should I use it?

Why is the UK Software & Technology ERP November 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the UK Software & Technology ERP November 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this UK Software & Technology ERP November 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance

Related reports

US ERP

AUS ERP