UK Software & Technology ERP - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK ERP category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

ERP – UK

Google AI Overview visibility for Software & Technology ERP UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 23.3409119094
76.6590880906
23%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 19
81
19%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 7%
Navigational 25%
Seasonal 0%
Local 0%
Problem Solving 6%

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Market Exposure

Share of Clicks for top 10 UK Software & Technology ERP brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
sap.com 22.27
unit4.com 9.09
sage.com 6.93
brightpearl.com 4.56
ifs.com 4.04
ifs.org.uk 3.27
theaccessgroup.com 2.67
quickbooks.intuit.com 2.61
coupa.com 2.56
acumatica.com 2.32
others 39.68
  • sap.com - 22.27%
  • unit4.com - 9.09%
  • sage.com - 6.93%
  • brightpearl.com - 4.56%
  • ifs.com - 4.04%
  • ifs.org.uk - 3.27%
  • theaccessgroup.com - 2.67%
  • quickbooks.intuit.com - 2.61%
  • coupa.com - 2.56%
  • acumatica.com - 2.32%
  • others - 39.68%

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SAP.com leads with 22.27% click share, followed by Unit4.com at 9.09%. Others dominate with 39.68%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Software & Technology ERP brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date brightpearl.com acumatica.com sage.com unit4.com ifs.com creatio.com sap.com quickbooks.intuit.com netsuite.com noblue2.com
2025/12/01 6.61% 6.61% 12.98% 5.93% 2.9% 0% 4.63% 5.22% 6.24% 6.49%
2025/12/02 10.88% 4.43% 16.75% 6.38% 0.52% 0% 5.86% 9.44% 7.25% 3.99%
2025/12/03 10.22% 3.93% 10.84% 10.26% 1.27% 0% 6.46% 9.67% 7.03% 2.84%
2025/12/04 6.81% 6.64% 8.46% 13.69% 2.54% 0% 4.45% 4.16% 9.68% 4.57%
2025/12/05 7.18% 4.47% 10.43% 9.45% 1.71% 0% 7.36% 6.74% 8.54% 6.46%
2025/12/06 11.2% 4.84% 20.7% 1.69% 0.75% 0% 8.06% 8.78% 4.89% 3.24%
2025/12/07 4.2% 5.26% 14.59% 1.33% 5.56% 0% 8.26% 7.94% 4.13% 8.05%
2025/12/08 15.15% 1.42% 11.08% 7.76% 3.01% 0% 3.77% 7.82% 7.77% 7.91%
2025/12/09 3.77% 4.06% 13.66% 11.06% 3.17% 0% 5.07% 3.59% 9.97% 5.11%
2025/12/10 8.23% 5.28% 9.71% 10.26% 2.34% 0% 5.15% 6% 11.25% 3.35%
2025/12/11 3.06% 5.98% 15.96% 9.95% 2.78% 0% 5.31% 4.62% 11.21% 3.85%
2025/12/12 2.19% 6.03% 21.23% 9.36% 1.59% 0% 5.92% 4.5% 8.84% 3.48%
2025/12/13 3.43% 3.56% 26.1% 1.18% 4.66% 0.39% 7.92% 6.16% 4.8% 3.74%
2025/12/14 2.94% 4.01% 23.73% 1.54% 2.74% 0.93% 8.49% 7.21% 4.2% 5.39%
2025/12/15 4.67% 4.53% 13.63% 7.36% 1.11% 1.35% 6.44% 9.48% 7.58% 8.16%
2025/12/16 2.19% 6.24% 13.17% 8.68% 5% 0.24% 4.23% 8.15% 8.62% 6.42%
2025/12/17 2.93% 4.53% 10.94% 6.47% 4.56% 2.03% 4.32% 7.2% 7.91% 12.28%
2025/12/18 1.52% 3.26% 12.09% 9.03% 2.42% 3.34% 4.09% 8.17% 10.55% 6.94%
2025/12/19 3.03% 3.9% 10.07% 9.2% 2.75% 4.33% 4.17% 5.88% 10.46% 8.85%
2025/12/20 3.64% 6.81% 12.36% 1.65% 3.16% 1.87% 7.17% 4.19% 4.22% 10.07%
2025/12/21 7.05% 4.31% 13.19% 1.05% 3.35% 3.84% 8.17% 3.17% 3.91% 8.6%
2025/12/22 9.88% 1.9% 10.38% 7.19% 1.85% 5.02% 5.62% 7.67% 8.88% 3.21%
2025/12/23 12.69% 3.06% 8.97% 8.43% 2.24% 3.71% 4.3% 11.66% 9.13% 0.3%
2025/12/24 8.82% 6.35% 16.45% 6.33% 2.4% 5.16% 3.9% 4.54% 7.5% 0.27%
2025/12/25 8.71% 4.95% 17.53% 8.03% 4.39% 8.22% 5.71% 0.41% 1.27% 0.22%
2025/12/26 16.66% 5.13% 13.52% 3.03% 4.14% 9.93% 5.49% 0.68% 2.17% 0.18%
2025/12/27 6.75% 9.06% 15.29% 1.36% 1.43% 12.14% 5.68% 1.67% 3.15% 0.11%
2025/12/28 5.41% 7.86% 12% 1.06% 2.53% 11.41% 5.59% 1.32% 3.22% 0.07%
2025/12/29 20.09% 8.11% 11.5% 5.9% 2.13% 3.85% 3.49% 1.23% 2.91% 0.01%
2025/12/30 17.72% 8.9% 10.77% 5.24% 2.49% 5.27% 3.74% 4.01% 2.64% 0%
2025/12/31 15.2% 10.67% 9.64% 5.29% 4.64% 3.85% 3.18% 2.69% 2.36% 0%
  • brightpearl.com
  • acumatica.com
  • sage.com
  • unit4.com
  • ifs.com
  • creatio.com
  • sap.com
  • quickbooks.intuit.com
  • netsuite.com
  • noblue2.com

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Brightpearl’s spend share fluctuated, peaking at 20.09% on December 29. Acumatica maintained a steady presence, while Sage saw a mid-month surge. Unit4’s share dipped mid-month, then recovered. IFS and Creatio showed modest gains. SAP and QuickBooks had consistent shares, with QuickBooks dropping sharply post-Christmas. NetSuite and Noblue2 experienced declines towards month-end.

Market Exposure

Competitor Count for UK Software & Technology ERP

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/12/01 305
2025/12/02 291
2025/12/03 303
2025/12/04 306
2025/12/05 303
2025/12/06 304
2025/12/07 304
2025/12/08 304
2025/12/09 307
2025/12/10 307
2025/12/11 310
2025/12/12 319
2025/12/13 300
2025/12/14 258
2025/12/15 311
2025/12/16 299
2025/12/17 301
2025/12/18 304
2025/12/19 305
2025/12/20 285
2025/12/21 287
2025/12/22 302
2025/12/23 304
2025/12/24 298
2025/12/25 285
2025/12/26 287
2025/12/27 276
2025/12/28 280
2025/12/29 296
2025/12/30 278
2025/12/31 271

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December began with 305 advertisers, fluctuating throughout. Peaks on December 12th at 319, then a decline, ending at 271.

Campaign Efficiency

Market Loss & Market Gains for UK Software & Technology ERP

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
creatio.com 3.02%
brightpearl.com 2.31%
ifs.com 1.61%
ifs.org.uk 1.58%
mangogem.com 1.16%
siemens.com -1.5%
noblue2.com -1.64%
avalara.com -1.72%
sap.com -2.82%
theaccessgroup.com -4.85%

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Creatio.com surged with a 3.02% click share increase, while TheAccessGroup.com faced a 4.85% decline. Brightpearl.com and IFS.com also saw positive growth, contrasting with SAP.com and Avalara.com.

Campaign Efficiency

UK Software & Technology ERP Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date brightpearl.com acumatica.com sage.com unit4.com ifs.com sap.com quickbooks.intuit.com creatio.com netsuite.com noblue2.com
2025/12/01 4.21% 5.53% 8.8% 5.56% 2.1% 5.2% 5.8% 0% 4.31% 7.03%
2025/12/02 8.81% 4.08% 13.17% 6.77% 0.7% 6.46% 9.6% 0% 4.97% 4.76%
2025/12/03 6.81% 2.93% 7.19% 9.01% 1.41% 7.11% 10.48% 0% 5.97% 3.72%
2025/12/04 5.24% 5.36% 5.84% 11.07% 2.27% 4.79% 5.38% 0% 7.07% 5.2%
2025/12/05 6.5% 3.68% 7.07% 8.94% 1.76% 8.16% 6.68% 0% 5.2% 7%
2025/12/06 8.19% 4.13% 15.16% 2.6% 1.1% 8.19% 9.74% 0% 2.62% 4.31%
2025/12/07 3.53% 4.44% 10.36% 2.06% 4.8% 9.58% 8.39% 0% 1.62% 9.15%
2025/12/08 11.44% 1.51% 7.19% 8.36% 2.91% 3.97% 8.45% 0% 4.73% 9.31%
2025/12/09 2.42% 4.13% 10.52% 10.92% 2.71% 4.69% 3.67% 0% 6.9% 6.06%
2025/12/10 5.43% 4.89% 6.73% 9.82% 2.28% 5.1% 6.79% 0% 8.06% 4.25%
2025/12/11 1.86% 5.63% 11.02% 9.68% 3.47% 5.56% 5.84% 0% 8.26% 4.67%
2025/12/12 1.21% 4.84% 15.46% 8.82% 1.67% 5.9% 5.74% 0% 5.59% 4.29%
2025/12/13 3.63% 3.44% 20.53% 1.84% 3.68% 8.78% 6.38% 0.88% 2.17% 4.94%
2025/12/14 1.9% 3.13% 15.9% 2.4% 2.66% 10.11% 7.02% 3.67% 1.49% 6%
2025/12/15 3.1% 3.84% 9.69% 7.48% 1.39% 6.84% 9.49% 1.27% 4.71% 7.81%
2025/12/16 1.7% 5.58% 8.74% 7.12% 3.97% 4.24% 7.37% 0.22% 5.45% 6.95%
2025/12/17 1.99% 3.46% 6.57% 6.25% 4.09% 4.04% 8.51% 1.99% 5.04% 11.99%
2025/12/18 1.11% 2.54% 6.3% 8.11% 2.96% 4.42% 9.32% 2.99% 7.28% 7.27%
2025/12/19 2.25% 2.69% 5.42% 8.52% 3.65% 4.32% 6.38% 3.49% 6.43% 9.35%
2025/12/20 3.45% 5.44% 8.69% 2.63% 3.98% 7.41% 4.91% 1.68% 1.74% 9.97%
2025/12/21 5.71% 3.85% 8.81% 1.81% 3.9% 7.83% 4.14% 3.97% 1.4% 7.77%
2025/12/22 8.35% 1.75% 6.8% 7.1% 2.39% 5.31% 9.16% 4.81% 6.62% 3.59%
2025/12/23 9.25% 3.21% 6.42% 7.83% 2.77% 4.08% 13.39% 3.53% 6.83% 0.16%
2025/12/24 7.21% 5.91% 12.24% 5.88% 3.74% 4.52% 4.99% 5.17% 5.95% 0.14%
2025/12/25 7.2% 4.69% 12.36% 7.43% 4.38% 7.03% 0.59% 8.78% 0.32% 0.12%
2025/12/26 13.49% 5.27% 9.2% 3.51% 3.98% 6.71% 1.28% 8.13% 0.77% 0.09%
2025/12/27 5.45% 8.02% 11.04% 2.08% 2.57% 6.49% 2.21% 9.37% 1.2% 0.05%
2025/12/28 4.16% 7.93% 9.49% 1.62% 2.85% 6.89% 1.45% 9.49% 1.23% 0.03%
2025/12/29 15.7% 7.89% 8.43% 6.18% 2.06% 4.4% 1.57% 3.11% 1.22% 0.01%
2025/12/30 15.88% 7.43% 7.4% 5.56% 2.32% 4.51% 4.97% 4.05% 1.04% 0%
2025/12/31 11.3% 8.85% 7.69% 5.62% 4.59% 3.84% 3.65% 3.41% 0.99% 0%
  • brightpearl.com
  • acumatica.com
  • sage.com
  • unit4.com
  • ifs.com
  • sap.com
  • quickbooks.intuit.com
  • creatio.com
  • netsuite.com
  • noblue2.com

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In December 2025, Brightpearl’s impression share fluctuated, peaking at 15.88% on the 30th. Acumatica saw a steady rise, ending at 8.85%. Sage’s share peaked mid-month at 20.53%. Unit4’s share varied, closing at 5.62%. IFS remained stable, finishing at 4.59%. SAP’s share dipped, ending at 3.84%. QuickBooks’ share dropped sharply, closing at 3.65%. Creatio’s share rose, peaking at 9.49% on the 28th. NetSuite’s share declined, ending at 0.99%. NoBlue2’s share plummeted, closing at 0.01%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Software & Technology ERP

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Software & Technology ERP - Last month
  1. 1
    Indirect Tax Cloud Service - Oracle Cloud ERP Integration https://www.avalara.com

    Together, Avalara and Oracle provide comprehensive, end-to-end global tax compliance.

  2. 2
    Inventory ERP System https://www.brightpearl.com › erp › inventory

    Automated Inventory Management — The #1 Retail Operating System. Your Orders, Inventory, Finances, POS & CRM in one place.

  3. 3
    NetSuite® - Official Site | See Why NetSuite Is Preferred https://www.netsuite.com

    Run your business from anywhere with NetSuite's secure cloud software. Free product tour. Real-time analysis helps you make informed decisions.

  4. 4
    Discover QuickBooks Advanced - ERP Solutions ERP Solutions https://quickbooks.intuit.com › accounting › software

    Outgrown Your Accounting Software? Discover QuickBooks Advanced, Our Most Powerful Plan.

  5. 5
    ERP System https://www.sage.com

    Take A Product Tour — Ensure production flow management on a single platform and optimise the supply chain. Sage™...

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Avalara and Oracle’s ad highlights seamless global tax compliance, while Brightpearl emphasizes a unified retail system. NetSuite offers secure, mobile business management, QuickBooks targets growing businesses with advanced solutions, and Sage focuses on optimizing production flow and supply chain management.

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