Share of Clicks for top 10 UK Software & Technology Mobile App Dev brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| play.google.com | 30.86 |
| insta360.com | 14.35 |
| apple.com | 9.31 |
| monkey.app | 8.16 |
| betterme.world | 2.78 |
| oneplus.com | 2.72 |
| ebay.co.uk | 2.05 |
| tracelo.com | 1.59 |
| location-tool.com | 1.48 |
| uber.com | 1.42 |
| others | 25.28 |
- play.google.com - 30.86%
- insta360.com - 14.35%
- apple.com - 9.31%
- monkey.app - 8.16%
- betterme.world - 2.78%
- oneplus.com - 2.72%
- ebay.co.uk - 2.05%
- tracelo.com - 1.59%
- location-tool.com - 1.48%
- uber.com - 1.42%
- others - 25.28%
Copyright © Adthena. All rights reserved.
In the PPC landscape, play.google.com dominates with 30.86% click share, followed by insta360.com at 14.35%. Meanwhile, ‘others’ collectively hold a significant 25.28% share.
Share of Spend for the top 10 UK Software & Technology Mobile App Dev brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | insta360.com | monkey.app | apple.com | match.com | trainerize.com | tracelo.com | play.google.com | betterme.world | paypal.com | ebay.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/03/01 | 2.19% | 2.36% | 8.17% | 2.02% | 2.06% | 2% | 13.84% | 8.42% | 1.24% | 3.19% |
| 2026/03/02 | 3.24% | 2.16% | 6.65% | 2.12% | 0.89% | 1.89% | 9.97% | 4.79% | 0.72% | 6.16% |
| 2026/03/03 | 3.01% | 2.62% | 8.81% | 1.62% | 0.71% | 3.37% | 7.6% | 4.98% | 1.95% | 2.37% |
| 2026/03/04 | 3.73% | 1.94% | 9.81% | 1.57% | 1.21% | 3.07% | 5.02% | 6.88% | 2.89% | 1.92% |
| 2026/03/05 | 3.82% | 1.98% | 12.1% | 1.71% | 1.8% | 5.18% | 7.26% | 5.52% | 1.55% | 2.23% |
| 2026/03/06 | 2.15% | 1.86% | 18.64% | 2.33% | 1.35% | 2.35% | 7.02% | 4.86% | 2.73% | 1.68% |
| 2026/03/07 | 4.16% | 1.44% | 10.59% | 1.84% | 2.23% | 4.63% | 3.62% | 3.77% | 2.63% | 2.59% |
| 2026/03/08 | 3.49% | 2.02% | 7.61% | 1.8% | 1.53% | 2.75% | 13.9% | 4.49% | 4.05% | 2.88% |
| 2026/03/09 | 2.08% | 2.66% | 11.34% | 2.14% | 2.67% | 2% | 9.6% | 6.21% | 2.21% | 1.84% |
| 2026/03/10 | 4.51% | 2.69% | 11.29% | 1.47% | 2.33% | 1.91% | 14.74% | 4.26% | 3.1% | 1.81% |
| 2026/03/11 | 4.51% | 1.03% | 7.58% | 2.06% | 2.41% | 1.86% | 9.78% | 8.06% | 3.16% | 1.84% |
| 2026/03/12 | 5.46% | 2.31% | 10.07% | 1.78% | 2.34% | 1.68% | 10.31% | 5.82% | 2.59% | 1.42% |
| 2026/03/13 | 5.25% | 2.92% | 11.35% | 2.55% | 2.25% | 1.25% | 12.41% | 0.68% | 2.63% | 1.97% |
| 2026/03/14 | 5.23% | 1.91% | 8.15% | 1.58% | 1.76% | 2.04% | 12.59% | 8.23% | 3.18% | 2.14% |
| 2026/03/15 | 7.02% | 2.42% | 7.94% | 2.41% | 2.64% | 1.99% | 6.59% | 5.18% | 3.29% | 2.69% |
| 2026/03/16 | 5.11% | 1.6% | 14.76% | 4.33% | 2.3% | 0.85% | 8.31% | 4.7% | 1.69% | 1.2% |
| 2026/03/17 | 8.78% | 1.9% | 11.32% | 1.62% | 1.66% | 1.91% | 13.73% | 5.99% | 1.38% | 2.56% |
| 2026/03/18 | 6.48% | 2.09% | 10.53% | 2.19% | 2.46% | 1.96% | 14.5% | 6.26% | 1.79% | 1.56% |
| 2026/03/19 | 7.84% | 1.91% | 8.55% | 1.87% | 1.91% | 0.94% | 15.79% | 3.98% | 1.5% | 1.53% |
| 2026/03/20 | 5.66% | 2.58% | 8.9% | 2.32% | 2.12% | 1.17% | 9.8% | 5.14% | 1.85% | 1.36% |
| 2026/03/21 | 4.28% | 1.73% | 4.89% | 1.84% | 1.87% | 2% | 18.84% | 3.55% | 2.32% | 2.12% |
| 2026/03/22 | 4.02% | 2.44% | 3.25% | 1.8% | 2.27% | 1.43% | 15.97% | 2.67% | 3.54% | 1.83% |
| 2026/03/23 | 4.88% | 2.58% | 6.67% | 2.82% | 2.02% | 1.36% | 15.95% | 1.86% | 1.97% | 1.84% |
| 2026/03/24 | 8.73% | 1.89% | 11.25% | 1.61% | 1.65% | 1.9% | 13.65% | 5.95% | 1.38% | 2.54% |
| 2026/03/25 | 1.59% | 3.86% | 5.55% | 2.7% | 2.49% | 1.2% | 22.89% | 1.64% | 3.15% | 1.51% |
| 2026/03/26 | 5.16% | 3.78% | 4.87% | 2.48% | 1.98% | 0.71% | 21.93% | 0.83% | 2.15% | 3.38% |
| 2026/03/27 | 6.59% | 3.29% | 5.18% | 2.55% | 2.87% | 0.97% | 15.12% | 2.13% | 2.11% | 2.26% |
| 2026/03/28 | 5.12% | 3% | 5% | 1.88% | 2.64% | 1.98% | 18.66% | 2.78% | 3.09% | 0.77% |
| 2026/03/29 | 4.34% | 2.47% | 4.23% | 2.22% | 2.37% | 1.65% | 20.3% | 0.36% | 5.96% | 0.59% |
| 2026/03/30 | 4.43% | 3.31% | 3.31% | 7.24% | 2.06% | 0.78% | 15.13% | 2.26% | 2.31% | 0.6% |
| 2026/03/31 | 5.18% | 4.33% | 3.23% | 3.04% | 2.53% | 2.49% | 2.26% | 1.99% | 1.11% | 0.65% |
- insta360.com
- monkey.app
- apple.com
- match.com
- trainerize.com
- tracelo.com
- play.google.com
- betterme.world
- paypal.com
- ebay.co.uk
Copyright © Adthena. All rights reserved.
In March 2026, play.google.com dominated PPC spend, peaking at 22.89 on the 25th. Apple.com fluctuated, starting strong but declining. Insta360.com saw a mid-month surge, while monkey.app and match.com remained steady. The month concluded with play.google.com leading.
Competitor Count for UK Software & Technology Mobile App Dev
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/03/01 | 416 |
| 2026/03/02 | 429 |
| 2026/03/03 | 435 |
| 2026/03/04 | 421 |
| 2026/03/05 | 407 |
| 2026/03/06 | 408 |
| 2026/03/07 | 415 |
| 2026/03/08 | 412 |
| 2026/03/09 | 416 |
| 2026/03/10 | 405 |
| 2026/03/11 | 404 |
| 2026/03/12 | 400 |
| 2026/03/13 | 395 |
| 2026/03/14 | 419 |
| 2026/03/15 | 407 |
| 2026/03/16 | 404 |
| 2026/03/17 | 425 |
| 2026/03/18 | 403 |
| 2026/03/19 | 419 |
| 2026/03/20 | 420 |
| 2026/03/21 | 401 |
| 2026/03/22 | 415 |
| 2026/03/23 | 403 |
| 2026/03/24 | 425 |
| 2026/03/25 | 382 |
| 2026/03/26 | 358 |
| 2026/03/27 | 373 |
| 2026/03/28 | 379 |
| 2026/03/29 | 387 |
| 2026/03/30 | 373 |
| 2026/03/31 | 371 |
Copyright © Adthena. All rights reserved.
March began with 416 advertisers, peaking at 435 on March 3. A decline followed, reaching 358 by March 26. The month concluded with 371 advertisers, reflecting a downward trend.