UK Software & Technology Mobile App Dev - PPC Market Share Analysis October 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Mobile App Dev category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Mobile App Dev – UK

Google AI Overview visibility for Software & Technology Mobile App Dev UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 62.1689019469
37.8310980531
62%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 15
85
15%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 1%
Navigational 52%
Seasonal 0%
Local 0%
Problem Solving 8%

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Market Exposure

Share of Clicks for top 10 UK Software & Technology Mobile App Dev brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
insta360.com 16.62
capcut.com 16.49
apple.com 12.72
monkey.app 9.66
ebay.co.uk 3.8
match.com 2.74
location-tool.com 2.69
vodafone.co.uk 2.45
play.google.com 2.07
tracelo.com 1.82
others 28.94
  • insta360.com - 16.62%
  • capcut.com - 16.49%
  • apple.com - 12.72%
  • monkey.app - 9.66%
  • ebay.co.uk - 3.8%
  • match.com - 2.74%
  • location-tool.com - 2.69%
  • vodafone.co.uk - 2.45%
  • play.google.com - 2.07%
  • tracelo.com - 1.82%
  • others - 28.94%

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In the PPC landscape, ‘insta360.com’ leads with 16.62% click share, closely followed by ‘capcut.com’ at 16.49%. ‘Others’ collectively hold a significant 28.94%.

Market Exposure

Share of Spend for the top 10 UK Software & Technology Mobile App Dev brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date miquido.com apple.com match.com clutch.co capcut.com ebay.co.uk location-tool.com insta360.com squareup.com top10bestdatingsites.co.uk
2026/10/01 3.13% 11.63% 9.78% 0% 5.03% 1.61% 1.78% 4.57% 2.37% 2.5%
2026/10/02 6.93% 9.27% 6.32% 2.98% 4.97% 1.82% 2.78% 4.78% 2.14% 6.04%
2026/10/03 10.09% 8.47% 0.19% 0% 6.87% 2.92% 2.13% 5.61% 3.22% 2.56%
2026/10/04 8.79% 8% 0.29% 1.52% 5.82% 3.11% 4.02% 7.24% 2.87% 0.1%
2026/10/05 6.49% 7.36% 0.47% 1.13% 5.05% 2.99% 2.66% 5.31% 2.26% 6.15%
2026/10/06 7.99% 6.86% 7.55% 0% 5.57% 3.42% 3.83% 3.67% 2.99% 2.08%
2026/10/07 7.67% 5.76% 6.76% 2.11% 5.19% 2.03% 4.44% 6.76% 1.85% 4.65%
2026/10/08 8.55% 7.14% 4.59% 8.01% 3.87% 2.09% 4.53% 9.87% 2.36% 1.51%
2026/10/09 9.51% 8.44% 4.7% 0.97% 2.59% 3.21% 3.89% 12.35% 2.78% 3.32%
2026/10/10 8.83% 11.59% 2.9% 0% 2.96% 3.15% 1.02% 7.66% 4.23% 3.63%
2026/10/11 12.77% 8.83% 0.23% 0% 2.17% 4.17% 1.97% 11.84% 4.24% 2.44%
2026/10/12 8.07% 11.82% 4.55% 0% 6.15% 2.6% 1.78% 10.14% 4.59% 2.2%
2026/10/13 12.62% 7.53% 5.67% 6.01% 3.04% 2.19% 3.57% 6.67% 3.41% 4.18%
2026/10/14 12.09% 4.72% 9.7% 4.9% 3.09% 1.96% 1.24% 5.81% 2.44% 10.03%
2026/10/15 9.19% 7.69% 8.53% 0% 4.43% 2.55% 3.26% 7.63% 3.45% 4.34%
2026/10/16 6.43% 7.34% 12.47% 2.74% 2.61% 2.08% 3.85% 4.31% 2.69% 7.01%
2026/10/17 18.7% 5.19% 7.16% 3.96% 4.37% 2.52% 3.92% 6.37% 2.83% 4.39%
2026/10/18 14.6% 4.97% 9.41% 2.59% 3.95% 1.84% 5.4% 5.1% 1.54% 4.56%
2026/10/19 11.07% 4.11% 6.04% 6.65% 3.78% 1.97% 5.05% 5.23% 2.52% 3.73%
2026/10/20 9.78% 4.82% 8.84% 8.14% 3.62% 2.07% 3.55% 4.84% 2.14% 3.72%
2026/10/21 8.47% 3.32% 8.97% 7.51% 3.98% 2.28% 3.49% 1.14% 1.96% 2.82%
2026/10/22 17.53% 3.45% 7.87% 8.83% 3.77% 2.16% 1.98% 2.39% 1.98% 5.19%
2026/10/23 23.08% 3.58% 8.75% 2.37% 3.49% 1.72% 3.08% 3.15% 2.23% 2.26%
2026/10/24 14.92% 4.09% 6.3% 8.98% 2.72% 2.4% 3.01% 2.63% 1.75% 1.31%
2026/10/25 15.78% 4.61% 7.4% 10.15% 2.86% 1.81% 4.28% 2.26% 2.1% 1.57%
2026/10/26 14.12% 3.61% 7.14% 8.31% 2.87% 2.09% 2.86% 4.1% 1.67% 2.28%
2026/10/27 11.75% 4.56% 6.86% 5.86% 2.85% 2.27% 2.01% 2.02% 1.34% 0.02%
2026/10/28 15.43% 6.38% 8.59% 2.64% 2.81% 2.33% 2.21% 2.38% 1.8% 0.04%
2026/10/29 8.24% 5.9% 8.57% 8.14% 3.78% 1.65% 2.42% 3.07% 1.65% 0.81%
2026/10/30 7.65% 5.75% 10.25% 5.5% 3.65% 2.39% 2.15% 2.56% 1.15% 0.4%
2026/10/31 11.65% 9.84% 9.15% 8.17% 3.4% 2.89% 2.72% 2.23% 2.01% 0.43%
  • miquido.com
  • apple.com
  • match.com
  • clutch.co
  • capcut.com
  • ebay.co.uk
  • location-tool.com
  • insta360.com
  • squareup.com
  • top10bestdatingsites.co.uk

Copyright © Adthena. All rights reserved.

Miquido.com surged mid-month, peaking at 23.08% on October 23. Apple.com declined steadily, ending at 9.84%. Match.com fluctuated, closing at 9.15%. Clutch.co saw a late rise, finishing at 8.17%.

Market Exposure

Competitor Count for UK Software & Technology Mobile App Dev

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/10/01 328
2026/10/02 321
2026/10/03 328
2026/10/04 334
2026/10/05 331
2026/10/06 334
2026/10/07 302
2026/10/08 331
2026/10/09 330
2026/10/10 323
2026/10/11 329
2026/10/12 331
2026/10/13 332
2026/10/14 349
2026/10/15 352
2026/10/16 342
2026/10/17 349
2026/10/18 342
2026/10/19 336
2026/10/20 349
2026/10/21 339
2026/10/22 330
2026/10/23 326
2026/10/24 374
2026/10/25 360
2026/10/26 384
2026/10/27 404
2026/10/28 402
2026/10/29 387
2026/10/30 399
2026/10/31 372

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October saw a dynamic shift in advertisers, starting at 328 and peaking at 404. The month concluded with a slight dip to 372.

Campaign Efficiency

Market Loss & Market Gains for UK Software & Technology Mobile App Dev

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
capcut.com 3.09%
match.com 1.96%
vodafone.co.uk 1.54%
tracelo.com 1.47%
location-tool.com 0.98%
lenovo.com -0.61%
top10bestdatingsites.co.uk -0.64%
play.google.com -1.01%
dji.com -1.16%
insta360.com -10.42%

Copyright © Adthena. All rights reserved.

In the past month, capcut.com surged by 3.09%, while insta360.com plummeted by 10.42%. Match.com gained 1.96%, and vodafone.co.uk rose by 1.54%.

Campaign Efficiency

UK Software & Technology Mobile App Dev Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date vodafone.co.uk apple.com ebay.co.uk match.com location-tool.com tracelo.com a1techdeals.com capcut.com insta360.com monkey.app
2026/10/01 3.09% 16.16% 4.87% 5.34% 2.81% 2.95% 2.97% 4.34% 4.8% 7.23%
2026/10/02 2.64% 11.24% 5.43% 3.46% 4.69% 3.57% 3.04% 4.87% 6.34% 5.31%
2026/10/03 4.54% 8.84% 7.7% 0.11% 3.27% 3.21% 2.48% 5.74% 6.67% 0.17%
2026/10/04 3.61% 7.93% 6.46% 0.19% 5.98% 3.22% 3.76% 4.59% 8.45% 0.18%
2026/10/05 4.74% 8.63% 7.64% 0.24% 4.34% 1.67% 3.49% 4.37% 7.51% 0.3%
2026/10/06 4.24% 7.16% 7.35% 3.67% 5.76% 2.56% 2.42% 4.35% 4.25% 7.37%
2026/10/07 1.81% 6.01% 5.35% 4.53% 7.04% 6.26% 3.1% 4.33% 8.98% 5.63%
2026/10/08 3.2% 8.49% 5.97% 3.28% 7.96% 2.75% 3.46% 3.59% 13.72% 3.62%
2026/10/09 5.97% 7.58% 8.63% 1.57% 6.18% 1.54% 3.68% 2.22% 15.84% 3.78%
2026/10/10 6.25% 10.98% 7.97% 2.69% 1.69% 0.32% 3.71% 2.71% 9.95% 2.37%
2026/10/11 6.3% 8.87% 9.26% 0.1% 3% 0.56% 3.39% 1.73% 13.88% 4.35%
2026/10/12 6.89% 10.24% 5.66% 2.57% 2.76% 0.87% 3.91% 4.97% 12.86% 2.08%
2026/10/13 4.32% 8.74% 5.69% 2.97% 7.2% 2.58% 3.1% 3.22% 10.29% 3.99%
2026/10/14 1.94% 7.13% 6.37% 5.57% 2.76% 0.78% 3.27% 3.88% 9.83% 3.88%
2026/10/15 3.26% 8.7% 6.09% 3.66% 5.79% 2.95% 3.41% 4.25% 11.35% 3.51%
2026/10/16 6.33% 7.8% 5% 7.89% 6.85% 4.01% 4.41% 2.49% 5.43% 3.51%
2026/10/17 3.89% 6.62% 6.4% 3.31% 7.57% 1.69% 4.74% 4.85% 9.09% 4.24%
2026/10/18 2.28% 6.91% 5.49% 6.85% 10.91% 7.57% 4.31% 4.57% 6.91% 4.04%
2026/10/19 3.34% 5.46% 4.82% 5.3% 9.47% 4.26% 5.2% 3.77% 7.27% 5.36%
2026/10/20 0.35% 7.58% 7.21% 5.1% 7.54% 4.25% 4.5% 4.2% 7.4% 5.69%
2026/10/21 5.75% 4.82% 7.71% 6.48% 8.44% 3.16% 3.81% 5.28% 1.77% 5.87%
2026/10/22 5.05% 5.52% 8.19% 6.07% 5.04% 3.48% 4.58% 5.15% 4.32% 4.26%
2026/10/23 6.19% 6.6% 5.94% 7.77% 7.74% 1.83% 5.66% 4.86% 5.65% 2.39%
2026/10/24 10.72% 5.57% 6.57% 4.78% 6.55% 4.78% 6.31% 3.27% 3.92% 2.34%
2026/10/25 6.79% 6.46% 5.89% 5.06% 9.47% 9.16% 5.26% 3.38% 3.36% 0.69%
2026/10/26 7.26% 4.93% 7.23% 5.67% 6.17% 6.87% 5.48% 3.44% 5.85% 2.57%
2026/10/27 7.62% 7.52% 8.3% 5.64% 4.95% 4.23% 3.8% 4.19% 3.42% 3.12%
2026/10/28 7.32% 10.34% 8.87% 7.28% 5.04% 3.85% 4.21% 3.5% 3.76% 2.35%
2026/10/29 5.36% 10.59% 5.72% 7.56% 5.82% 2.65% 5.19% 5.51% 5.39% 3.1%
2026/10/30 10.04% 9.12% 8.64% 7.6% 4.65% 5.73% 4.56% 4.66% 3.95% 2.26%
2026/10/31 16.6% 13.3% 8.93% 6.11% 5.21% 4.28% 4.12% 3.41% 2.86% 1.37%
  • vodafone.co.uk
  • apple.com
  • ebay.co.uk
  • match.com
  • location-tool.com
  • tracelo.com
  • a1techdeals.com
  • capcut.com
  • insta360.com
  • monkey.app

Copyright © Adthena. All rights reserved.

In October 2026, Vodafone’s impression share surged, peaking at 16.6% on the 31st. Apple started strong but dipped mid-month, closing at 13.3%. eBay maintained steady growth, ending at 8.93%. Match.com fluctuated, finishing at 6.11%. Location-tool.com saw a mid-month peak, closing at 5.21%. Tracelo.com had a late surge, ending at 4.28%. A1TechDeals.com remained stable, finishing at 4.12%. Capcut.com fluctuated, closing at 3.41%. Insta360.com peaked early, ending at 2.86%. Monkey.app started strong but declined, finishing at 1.37%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Software & Technology Mobile App Dev

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Software & Technology Mobile App Dev - Last month
  1. 1
    iPad Air | Apple Official Site | Learn more https://www.apple.com › uk

    From £749 or £62.41/mo. for 12 months at 0% interest. Terms apply. Engrave your iPad with your name or a personal note for free. Only at Apple. Services: Specialist help, Apple Store Pickup, Free engraving, Financing available.

  2. 2
    CapCut: Video Creator | CapCut for Desktop https://www.capcut.com › pc › download

    CapCut for Desktop: Your all-in-one video editing solution. Simple & powerful. CapCut PC: The official video editor. Create stunning videos easily on desktop! Free 7Day Pro Trial On PC.

  3. 3
    Monkey: Random Video Chat | Talk to Strangers Instantly https://www.monkey.app

    Meet new people and talk to strangers worldwide on Monkey, the safest random video chat. Connect with real humans via live video and text. No bots, join now

  4. 4
    CapCut Alternative | Free AI Image Creation https://www.openart.ai › ai-video › generate-edit

    Make shorts, ads, and social clips, then upscale to 4K. Start creating on OpenArt. Keep your characters, worlds, and style consistent across creations. Free AI Image Creation. Text to Image & Video. Lightning Fast Generation.

  5. 5
    Filmora for Mac - All-in-one Video Editor https://filmora.wondershare.net › mac

    Create dazzling videos on Mac with stunning templates and royalty-free creative resources

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google’s PPC, Apple, CapCut, Monkey, OpenArt, and Filmora shine with distinct narratives. Apple’s iPad Air ad emphasizes personalization and financing, while CapCut and Filmora highlight user-friendly video editing. Monkey offers safe, spontaneous connections, and OpenArt showcases innovative AI-driven creativity.

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