Share of Clicks for top 10 UK Software & Technology Mobile App Dev brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| insta360.com | 26.24 |
| monkey.app | 9.52 |
| apple.com | 9 |
| capcut.com | 8.65 |
| play.google.com | 5.85 |
| microsoft.com | 4.32 |
| vodafone.co.uk | 3.48 |
| qualcomm.com | 2.19 |
| ebay.co.uk | 1.96 |
| adobe.com | 1.82 |
| others | 26.97 |
- insta360.com - 26.24%
- monkey.app - 9.52%
- apple.com - 9%
- capcut.com - 8.65%
- play.google.com - 5.85%
- microsoft.com - 4.32%
- vodafone.co.uk - 3.48%
- qualcomm.com - 2.19%
- ebay.co.uk - 1.96%
- adobe.com - 1.82%
- others - 26.97%
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In the PPC landscape, insta360.com leads with 26.24% click share, closely followed by ‘others’ at 26.97%. Monkey.app and apple.com trail behind, showcasing a competitive market.
Share of Spend for the top 10 UK Software & Technology Mobile App Dev brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | apple.com | monkey.app | trainerize.com | insta360.com | vodafone.co.uk | qualcomm.com | microsoft.com | adobe.com | comparecardservices.co.uk | eharmony.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/07/01 | 7.12% | 1.19% | 1.94% | 7.7% | 1.6% | 2.02% | 3.14% | 2.12% | 1.86% | 0.45% |
| 2026/07/02 | 4.66% | 1.4% | 1.01% | 6.98% | 2.44% | 1.48% | 4.63% | 2.56% | 2.69% | 4.18% |
| 2026/07/03 | 6.34% | 2.21% | 1.69% | 15.3% | 0.89% | 1.67% | 4.05% | 2.15% | 2.33% | 3.36% |
| 2026/07/04 | 7.74% | 2.01% | 1.67% | 18.56% | 2.11% | 2.14% | 6.3% | 2.76% | 2.03% | 0.05% |
| 2026/07/05 | 7.72% | 2.16% | 1.67% | 13.41% | 2.19% | 1.67% | 4.86% | 2.5% | 2.14% | 3.86% |
| 2026/07/06 | 8.59% | 2.93% | 2.03% | 18.02% | 1.69% | 2.02% | 4.98% | 2.44% | 2.39% | 0.77% |
| 2026/07/07 | 7.15% | 1.55% | 1.6% | 12.72% | 1.14% | 1.79% | 3.63% | 2.07% | 3.02% | 0.35% |
| 2026/07/08 | 8.28% | 2.93% | 1.79% | 2.12% | 1.06% | 2.04% | 2.74% | 3.15% | 3.06% | 0.57% |
| 2026/07/09 | 10.62% | 3% | 2.29% | 7.47% | 2.9% | 2.75% | 3.08% | 2.71% | 1.08% | 0.93% |
| 2026/07/10 | 7.7% | 2.51% | 2.59% | 7.82% | 1.6% | 2.17% | 1.39% | 3.38% | 2.5% | 0.44% |
| 2026/07/11 | 6.65% | 2.42% | 2.26% | 7.95% | 2.89% | 1.45% | 1.13% | 3.29% | 1.74% | 9.89% |
| 2026/07/12 | 7.12% | 3.02% | 2.6% | 6.92% | 3.28% | 2.2% | 1.36% | 3.38% | 2.52% | 0.06% |
| 2026/07/13 | 6.1% | 1.4% | 1.68% | 4.46% | 23.73% | 1.79% | 1.46% | 1.97% | 1.7% | 5.6% |
| 2026/07/14 | 7.99% | 2.34% | 2.23% | 4.46% | 2.25% | 2.18% | 3.9% | 2.47% | 2.1% | 3.8% |
| 2026/07/15 | 6.53% | 2.62% | 2.51% | 3.38% | 1.7% | 2.67% | 2.85% | 3.27% | 3.31% | 5.06% |
| 2026/07/16 | 5.96% | 1.91% | 2.45% | 2.16% | 0.91% | 3% | 2.74% | 3.35% | 2.13% | 4.96% |
| 2026/07/17 | 6.96% | 3.33% | 3.16% | 0.93% | 1.68% | 2.82% | 3.99% | 1.74% | 1.64% | 5.6% |
| 2026/07/18 | 7.19% | 4.71% | 2.41% | 0% | 1.72% | 2.63% | 2.24% | 2.45% | 4.73% | 0.15% |
| 2026/07/19 | 7.36% | 3.79% | 4.5% | 3.14% | 1.55% | 2.19% | 3.09% | 4.01% | 2.08% | 0.37% |
| 2026/07/20 | 7.64% | 2.78% | 3.33% | 1.52% | 0.72% | 3.74% | 3.67% | 2.73% | 2.46% | 0.09% |
| 2026/07/21 | 7.9% | 2.31% | 2.21% | 4.41% | 2.23% | 2.15% | 3.86% | 2.81% | 2.08% | 3.76% |
| 2026/07/22 | 8.02% | 2.87% | 3.33% | 3.79% | 1.71% | 2.35% | 3.36% | 2.81% | 2.3% | 0.05% |
| 2026/07/23 | 6.57% | 2.65% | 2.86% | 4.8% | 1.51% | 2.52% | 2.31% | 2.94% | 2.69% | 0.48% |
| 2026/07/24 | 4.49% | 3.25% | 1.99% | 4.02% | 24.83% | 1.67% | 1.4% | 1.94% | 1.81% | 5.71% |
| 2026/07/25 | 8.75% | 3.78% | 2.4% | 4.79% | 1.99% | 2.79% | 2.03% | 3.16% | 2.25% | 0.75% |
| 2026/07/26 | 5.25% | 3.17% | 1.43% | 2.94% | 23.64% | 1.75% | 2.07% | 2.26% | 1.66% | 2.72% |
| 2026/07/27 | 6.24% | 2.44% | 2.12% | 3.15% | 1.12% | 4.51% | 3.18% | 2.65% | 1.69% | 4.12% |
| 2026/07/28 | 6.28% | 3.4% | 2.91% | 4.83% | 1.34% | 1.8% | 2.07% | 2.53% | 2.28% | 3.38% |
| 2026/07/29 | 5.81% | 3.74% | 3.82% | 4.45% | 1.06% | 3.24% | 2.28% | 2.38% | 1.33% | 0.47% |
| 2026/07/30 | 5.46% | 4.23% | 3.9% | 6.54% | 1.71% | 2.14% | 1.76% | 1.91% | 0.68% | 6.37% |
| 2026/07/31 | 7.97% | 5.75% | 4.43% | 3.81% | 3.68% | 2.7% | 1.9% | 1.54% | 0.84% | 0% |
- apple.com
- monkey.app
- trainerize.com
- insta360.com
- vodafone.co.uk
- qualcomm.com
- microsoft.com
- adobe.com
- comparecardservices.co.uk
- eharmony.co.uk
Copyright © Adthena. All rights reserved.
In July 2026, Apple’s PPC spend fluctuated, peaking at 10.62% on the 9th. eHarmony saw a dramatic spike to 9.89% on the 11th. Monkey.app’s spend steadily increased, ending at 5.75%. Trainerize.com and Insta360.com showed varied trends, while Vodafone.co.uk had notable peaks on the 13th and 24th. Qualcomm.com and Microsoft.com maintained moderate levels, with Adobe.com and CompareCardServices.co.uk experiencing minor fluctuations.
Competitor Count for UK Software & Technology Mobile App Dev
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/07/01 | 400 |
| 2026/07/02 | 421 |
| 2026/07/03 | 434 |
| 2026/07/04 | 436 |
| 2026/07/05 | 441 |
| 2026/07/06 | 430 |
| 2026/07/07 | 454 |
| 2026/07/08 | 425 |
| 2026/07/09 | 405 |
| 2026/07/10 | 424 |
| 2026/07/11 | 435 |
| 2026/07/12 | 445 |
| 2026/07/13 | 484 |
| 2026/07/14 | 478 |
| 2026/07/15 | 454 |
| 2026/07/16 | 443 |
| 2026/07/17 | 403 |
| 2026/07/18 | 386 |
| 2026/07/19 | 387 |
| 2026/07/20 | 381 |
| 2026/07/21 | 478 |
| 2026/07/22 | 463 |
| 2026/07/23 | 468 |
| 2026/07/24 | 471 |
| 2026/07/25 | 477 |
| 2026/07/26 | 493 |
| 2026/07/27 | 446 |
| 2026/07/28 | 487 |
| 2026/07/29 | 386 |
| 2026/07/30 | 370 |
| 2026/07/31 | 364 |
Copyright © Adthena. All rights reserved.
July began with 400 advertisers, peaking at 493 mid-month. A decline followed, ending at 364.