Share of Clicks for top 10 UK Software & Technology Mobile App Dev brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| play.google.com | 26.73 |
| insta360.com | 9.11 |
| apple.com | 8.79 |
| capcut.com | 8.69 |
| monkey.app | 6.38 |
| microsoft.com | 5.16 |
| tracelo.com | 2.44 |
| ebay.co.uk | 2.29 |
| oneplus.com | 1.67 |
| location-tool.com | 1.67 |
| others | 27.07 |
- play.google.com - 26.73%
- insta360.com - 9.11%
- apple.com - 8.79%
- capcut.com - 8.69%
- monkey.app - 6.38%
- microsoft.com - 5.16%
- tracelo.com - 2.44%
- ebay.co.uk - 2.29%
- oneplus.com - 1.67%
- location-tool.com - 1.67%
- others - 27.07%
Copyright © Adthena. All rights reserved.
In the PPC landscape, play.google.com dominates with 26.73% click share, closely followed by others at 27.07%. Meanwhile, insta360.com and apple.com capture 9.11% and 8.79%, respectively.
Share of Spend for the top 10 UK Software & Technology Mobile App Dev brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | play.google.com | apple.com | match.com | microsoft.com | tracelo.com | insta360.com | comparecardservices.co.uk | squareup.com | capcut.com | betterme.world |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/05/01 | 10.53% | 3.31% | 3.74% | 2.75% | 1.8% | 4.02% | 1.56% | 1.97% | 1.57% | 6.23% |
| 2026/05/02 | 15.35% | 3.06% | 1.53% | 3.11% | 1.04% | 7.59% | 1.09% | 1.45% | 0.11% | 4.19% |
| 2026/05/03 | 7.52% | 2.91% | 1.63% | 2.2% | 3.11% | 2.97% | 1.64% | 2.22% | 1.78% | 2.72% |
| 2026/05/04 | 8.71% | 4.08% | 2.08% | 5.02% | 1.63% | 5.93% | 1.37% | 2.02% | 2.3% | 0.64% |
| 2026/05/05 | 4.23% | 1.97% | 4.04% | 4.11% | 1.63% | 3.01% | 4.12% | 1.6% | 1.82% | 4.79% |
| 2026/05/06 | 5.81% | 4.03% | 3.74% | 5.39% | 3.47% | 2.62% | 1.78% | 1.8% | 3.09% | 2.05% |
| 2026/05/07 | 6.36% | 3.66% | 2% | 4.45% | 2.66% | 4.53% | 0.14% | 1.29% | 2.97% | 4.4% |
| 2026/05/08 | 6.29% | 2.38% | 3.24% | 3.82% | 2.48% | 1.96% | 1.75% | 1.66% | 3.38% | 1.13% |
| 2026/05/09 | 5.72% | 3.28% | 2.16% | 2.34% | 2.86% | 3.43% | 2.93% | 1.15% | 2.78% | 2.19% |
| 2026/05/10 | 7.39% | 1.19% | 3.23% | 3.56% | 5.53% | 2.14% | 1.92% | 1.66% | 2.94% | 1.68% |
| 2026/05/11 | 9.6% | 6.81% | 2.47% | 3.46% | 2.94% | 1.76% | 1.79% | 1.94% | 2.28% | 1.69% |
| 2026/05/12 | 8.9% | 9.2% | 2.08% | 1.08% | 2.7% | 1.73% | 1.61% | 1.91% | 2.1% | 2.19% |
| 2026/05/13 | 7.36% | 3.01% | 2.73% | 1.19% | 1.71% | 2.93% | 2.49% | 2.31% | 3.31% | 2.39% |
| 2026/05/14 | 7.62% | 5.45% | 2.4% | 1.32% | 2.74% | 2.35% | 2.86% | 2.31% | 2.43% | 2.53% |
| 2026/05/15 | 5.76% | 2.18% | 2.97% | 3.5% | 2.27% | 1.79% | 1.6% | 1.52% | 3.09% | 1.03% |
| 2026/05/16 | 10.94% | 8.41% | 1.75% | 3.32% | 1.49% | 2.17% | 2.49% | 2.17% | 2.08% | 3.08% |
| 2026/05/17 | 10.24% | 8.25% | 1.99% | 3.17% | 2.53% | 1.97% | 2.07% | 2.27% | 2.03% | 2.12% |
| 2026/05/18 | 10.57% | 8.17% | 2.09% | 3.51% | 1.81% | 1.88% | 2.51% | 2.16% | 1.98% | 3.33% |
| 2026/05/19 | 13.96% | 5.9% | 2.58% | 3.65% | 1.24% | 2.12% | 2.9% | 2.29% | 2.53% | 1.85% |
| 2026/05/20 | 11.83% | 7.09% | 2.64% | 2.6% | 2.23% | 2.45% | 2.38% | 2.32% | 2.9% | 0.76% |
| 2026/05/21 | 9.52% | 9.26% | 1.73% | 3.24% | 1.37% | 1.08% | 3.05% | 2.05% | 2.06% | 1.82% |
| 2026/05/22 | 10.04% | 10.17% | 2.3% | 4.21% | 2.95% | 1.83% | 1.62% | 2.09% | 1.44% | 0.86% |
| 2026/05/23 | 7.66% | 9.07% | 2.46% | 4.47% | 3.11% | 2.19% | 1.89% | 2.19% | 2.18% | 1.72% |
| 2026/05/24 | 8.19% | 7.01% | 4.94% | 3.69% | 3.56% | 2.01% | 2.96% | 2.07% | 2.28% | 1.53% |
| 2026/05/25 | 6.02% | 8.46% | 3.9% | 2.15% | 3.73% | 2.44% | 2.35% | 1.95% | 2.73% | 2.36% |
| 2026/05/26 | 9.33% | 8.89% | 7.09% | 2.12% | 3.93% | 3.17% | 2.04% | 1.91% | 2% | 1.68% |
| 2026/05/27 | 8.47% | 8.41% | 6.72% | 3.52% | 3.18% | 3.2% | 2.28% | 1.93% | 2.49% | 1.32% |
| 2026/05/28 | 9.98% | 9.5% | 5% | 3.32% | 2.9% | 3.42% | 2.62% | 2.04% | 2.87% | 1.5% |
| 2026/05/29 | 10.02% | 9.92% | 3.96% | 2.78% | 4.8% | 3.1% | 1.77% | 2.39% | 1.95% | 1.9% |
| 2026/05/30 | 11.16% | 7.76% | 5.28% | 3.64% | 3.21% | 2.57% | 2.26% | 2.67% | 1.64% | 4.17% |
| 2026/05/31 | 10.21% | 7.79% | 5.69% | 4.61% | 3.53% | 3.05% | 2.6% | 2.41% | 1.38% | 1.25% |
- play.google.com
- apple.com
- match.com
- microsoft.com
- tracelo.com
- insta360.com
- comparecardservices.co.uk
- squareup.com
- capcut.com
- betterme.world
Copyright © Adthena. All rights reserved.
In May 2026, play.google.com led with fluctuating spend, peaking mid-month. Apple.com surged late, while match.com and microsoft.com showed steady growth. Tracelo.com and insta360.com maintained moderate levels. The month concluded with diverse spending patterns.
Competitor Count for UK Software & Technology Mobile App Dev
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/05/01 | 406 |
| 2026/05/02 | 411 |
| 2026/05/03 | 406 |
| 2026/05/04 | 413 |
| 2026/05/05 | 433 |
| 2026/05/06 | 429 |
| 2026/05/07 | 435 |
| 2026/05/08 | 446 |
| 2026/05/09 | 419 |
| 2026/05/10 | 435 |
| 2026/05/11 | 471 |
| 2026/05/12 | 490 |
| 2026/05/13 | 486 |
| 2026/05/14 | 486 |
| 2026/05/15 | 446 |
| 2026/05/16 | 478 |
| 2026/05/17 | 483 |
| 2026/05/18 | 486 |
| 2026/05/19 | 490 |
| 2026/05/20 | 486 |
| 2026/05/21 | 510 |
| 2026/05/22 | 504 |
| 2026/05/23 | 481 |
| 2026/05/24 | 475 |
| 2026/05/25 | 485 |
| 2026/05/26 | 504 |
| 2026/05/27 | 506 |
| 2026/05/28 | 521 |
| 2026/05/29 | 508 |
| 2026/05/30 | 516 |
| 2026/05/31 | 514 |
Copyright © Adthena. All rights reserved.
May began with 406 advertisers, fluctuating initially, then steadily rising. Mid-month saw a peak at 490, followed by a slight dip. The month concluded strongly at 514 advertisers.