Share of Clicks for top 10 UK Software & Technology Mobile App Dev brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| play.google.com | 20.51 |
| insta360.com | 15.56 |
| monkey.app | 12.61 |
| capcut.com | 8.83 |
| apple.com | 3.57 |
| oneplus.com | 3 |
| betterme.world | 2.44 |
| microsoft.com | 1.86 |
| adobe.com | 1.77 |
| location-tool.com | 1.6 |
| others | 28.25 |
- play.google.com - 20.51%
- insta360.com - 15.56%
- monkey.app - 12.61%
- capcut.com - 8.83%
- apple.com - 3.57%
- oneplus.com - 3%
- betterme.world - 2.44%
- microsoft.com - 1.86%
- adobe.com - 1.77%
- location-tool.com - 1.6%
- others - 28.25%
Copyright © Adthena. All rights reserved.
In the PPC landscape, ‘play.google.com’ leads with 20.51% click share, followed by ‘insta360.com’ at 15.56%. ‘Others’ collectively hold 28.25%, showcasing diverse competition.
Share of Spend for the top 10 UK Software & Technology Mobile App Dev brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | insta360.com | betterme.world | play.google.com | apple.com | monkey.app | match.com | adobe.com | trainerize.com | paypal.com | capcut.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/04/01 | 4.11% | 1.62% | 2.87% | 2.35% | 3.73% | 3.96% | 2.75% | 2.32% | 3.07% | 3.4% |
| 2026/04/02 | 2.83% | 2.88% | 9.2% | 3.76% | 3.39% | 3.72% | 2.65% | 1.85% | 3.37% | 3.59% |
| 2026/04/03 | 3.41% | 2.9% | 2.04% | 5.71% | 3.39% | 2.94% | 2.36% | 2.02% | 4.16% | 3.22% |
| 2026/04/04 | 5.22% | 5.7% | 3.12% | 3.37% | 2.65% | 3.04% | 1.74% | 2.51% | 4.13% | 2.8% |
| 2026/04/05 | 3.87% | 6.88% | 2.67% | 4.32% | 3.36% | 0.92% | 1.94% | 2.57% | 3.97% | 2.75% |
| 2026/04/06 | 4.31% | 6.72% | 2.68% | 3.44% | 3.3% | 3.4% | 2.19% | 2.52% | 4.47% | 2.57% |
| 2026/04/07 | 6.21% | 5.34% | 3.04% | 2.03% | 4% | 4.13% | 2.47% | 2.72% | 2.92% | 3.53% |
| 2026/04/08 | 6.46% | 2.05% | 1.97% | 1.96% | 4.41% | 4.17% | 3.2% | 2.68% | 3.59% | 3.21% |
| 2026/04/09 | 4.59% | 3.09% | 2.32% | 3.03% | 3.78% | 4.41% | 3% | 2.77% | 3.46% | 2.81% |
| 2026/04/10 | 3.5% | 2.64% | 2% | 2.45% | 4.42% | 5.21% | 2.32% | 2.73% | 5.13% | 3% |
| 2026/04/11 | 4.66% | 4.06% | 3.93% | 2.27% | 4.24% | 4.14% | 2.36% | 2.64% | 3.86% | 2.96% |
| 2026/04/12 | 4.27% | 4.03% | 3.05% | 0.79% | 4.33% | 2.9% | 2.18% | 3.3% | 5.79% | 3.23% |
| 2026/04/13 | 3.49% | 4.41% | 2.33% | 2.51% | 4.33% | 4.71% | 2.54% | 2.63% | 3.28% | 3.3% |
| 2026/04/14 | 4.58% | 2.37% | 4.01% | 4.13% | 4.21% | 3.3% | 2.95% | 2.89% | 4.66% | 3.64% |
| 2026/04/15 | 1.64% | 3.45% | 13.24% | 2.37% | 3.59% | 6.53% | 1.88% | 1.93% | 4.14% | 3.8% |
| 2026/04/16 | 2.48% | 2.59% | 6.56% | 2.02% | 4.71% | 2.69% | 2.54% | 1.38% | 4.54% | 3.07% |
| 2026/04/17 | 4.13% | 5.36% | 5.39% | 3.07% | 5.41% | 3.05% | 3.32% | 2.14% | 1.69% | 2.18% |
| 2026/04/18 | 3.15% | 4.84% | 10.25% | 2.31% | 3.91% | 4.19% | 2.81% | 2.39% | 3.82% | 2.9% |
| 2026/04/19 | 2.87% | 4.45% | 7.85% | 1.26% | 3.83% | 2.53% | 2.66% | 2.65% | 4.56% | 2.2% |
| 2026/04/20 | 2.51% | 5.81% | 8.94% | 3.45% | 4.33% | 4.07% | 2.27% | 2.99% | 4.57% | 2.24% |
| 2026/04/21 | 2.91% | 3.88% | 8.96% | 5.67% | 3.94% | 5.59% | 2.59% | 3.41% | 3.3% | 0.12% |
| 2026/04/22 | 3.02% | 3.19% | 10.14% | 4.74% | 4.18% | 4.22% | 3.2% | 2.8% | 3.29% | 0.29% |
| 2026/04/23 | 5.13% | 3.46% | 9.52% | 4.71% | 4.11% | 3.28% | 2.5% | 2.17% | 3.73% | 0.88% |
| 2026/04/24 | 4.6% | 4.27% | 8.74% | 4.86% | 4.21% | 3.4% | 2.72% | 1.97% | 4.86% | 0.28% |
| 2026/04/25 | 8.38% | 3.74% | 12.77% | 2.83% | 3.64% | 2.41% | 2.97% | 2.82% | 3.93% | 0.15% |
| 2026/04/26 | 4.97% | 2.22% | 11.72% | 0.53% | 5.06% | 3.03% | 1.47% | 3.14% | 4.8% | 1.68% |
| 2026/04/27 | 9.19% | 2.64% | 5.02% | 2.44% | 4.18% | 2.56% | 1.6% | 2.37% | 4.47% | 0.81% |
| 2026/04/28 | 4.77% | 4.87% | 12.27% | 0.57% | 3.49% | 2.38% | 2.85% | 2.83% | 3.47% | 0.63% |
| 2026/04/29 | 5.5% | 2.33% | 12.15% | 3.48% | 3.92% | 3.17% | 2.85% | 2.87% | 2.43% | 0.7% |
| 2026/04/30 | 7.74% | 5.94% | 5.63% | 5.29% | 3.68% | 2.43% | 2.31% | 1.95% | 1.8% | 0.07% |
- insta360.com
- betterme.world
- play.google.com
- apple.com
- monkey.app
- match.com
- adobe.com
- trainerize.com
- paypal.com
- capcut.com
Copyright © Adthena. All rights reserved.
In April 2026, play.google.com dominated PPC spend, peaking mid-month. insta360.com and betterme.world showed fluctuating trends, while apple.com and capcut.com experienced declines. The month concluded with play.google.com leading.
Competitor Count for UK Software & Technology Mobile App Dev
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/04/01 | 417 |
| 2026/04/02 | 437 |
| 2026/04/03 | 431 |
| 2026/04/04 | 432 |
| 2026/04/05 | 430 |
| 2026/04/06 | 436 |
| 2026/04/07 | 443 |
| 2026/04/08 | 416 |
| 2026/04/09 | 419 |
| 2026/04/10 | 415 |
| 2026/04/11 | 409 |
| 2026/04/12 | 399 |
| 2026/04/13 | 412 |
| 2026/04/14 | 426 |
| 2026/04/15 | 439 |
| 2026/04/16 | 412 |
| 2026/04/17 | 429 |
| 2026/04/18 | 424 |
| 2026/04/19 | 417 |
| 2026/04/20 | 406 |
| 2026/04/21 | 397 |
| 2026/04/22 | 410 |
| 2026/04/23 | 420 |
| 2026/04/24 | 425 |
| 2026/04/25 | 427 |
| 2026/04/26 | 406 |
| 2026/04/27 | 435 |
| 2026/04/28 | 412 |
| 2026/04/29 | 412 |
| 2026/04/30 | 410 |
Copyright © Adthena. All rights reserved.
April saw fluctuating advertiser numbers, peaking at 443 on April 7, then declining to 410 by month’s end.