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UK Software & Technology Mobile App Dev - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Mobile App Dev category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Software & Technology Mobile App Dev brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
play.google.com 19.28
apple.com 14.65
insta360.com 11.63
oneplus.com 7
monkey.app 6.34
ebay.co.uk 6.27
capcut.com 3.75
microsoft.com 1.93
vodafone.co.uk 1.29
adobe.com 1.26
others 26.6

Copyright © Adthena. All rights reserved.

In the PPC landscape, play.google.com leads with 19.28% click share, followed by apple.com at 14.65%. Notably, ‘others’ collectively hold 26.60%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Software & Technology Mobile App Dev brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date apple.com play.google.com ebay.co.uk squareup.com insta360.com oneplus.com sumup.gb monkey.app manageengine.com adobe.com
2025/04/01 9.19% 4.6% 2.72% 5.04% 7.09% 2.34% 3.84% 3.4% 2.87% 2.45%
2025/04/02 10.91% 2.33% 3.76% 5.63% 3.97% 2.98% 4.57% 4.28% 2.91% 2.57%
2025/04/03 6.93% 2.4% 5.33% 5.12% 4.23% 2.82% 4.4% 4.07% 2.74% 1.44%
2025/04/04 9.91% 4.03% 6.33% 4.38% 2.01% 1.98% 2.8% 2.11% 2.14% 1.86%
2025/04/05 15.09% 4.37% 7.21% 4.68% 2.7% 1.72% 2.89% 0.02% 2.19% 1.46%
2025/04/06 13.78% 4.39% 5.46% 5.28% 2.22% 2.05% 2.81% 0% 1.75% 2.11%
2025/04/07 6.97% 4.86% 6.09% 5.89% 3.11% 2.59% 3.61% 0.01% 2.49% 3.48%
2025/04/08 14.14% 4.4% 6.88% 3.78% 2.81% 2.19% 2.86% 3.08% 1.59% 2.55%
2025/04/09 11.9% 3.18% 5.07% 4.05% 3.01% 2.18% 2.87% 2.95% 2.78% 1.67%
2025/04/10 12.78% 4.48% 4.93% 4.15% 4.5% 2.56% 2.25% 2.74% 2.88% 2.12%
2025/04/11 16.69% 2.5% 4% 3.31% 2.74% 2.11% 1.92% 2.44% 3.22% 1.94%
2025/04/12 17.31% 3.26% 5.68% 3.35% 3.2% 1.75% 2.97% 0% 1.52% 1.37%
2025/04/13 13.63% 3.58% 6.82% 3.04% 2.46% 2.87% 1.41% 0.04% 1.63% 2.49%
2025/04/14 11.46% 4.32% 4.96% 3.66% 2.81% 3.12% 2.92% 0.04% 2.46% 2.29%
2025/04/15 15.59% 3.72% 4.05% 3.9% 2.39% 3.38% 3.14% 2% 3.08% 2.86%
2025/04/16 14.62% 2.99% 4.67% 3.47% 2.47% 3.45% 2.81% 3.11% 2.24% 2.73%
2025/04/17 8.33% 1.98% 6.31% 2.94% 2.22% 1.53% 2.26% 2.97% 1.96% 1.78%
2025/04/18 6.81% 2.6% 4.75% 3.17% 3.5% 3.1% 2.19% 3.18% 2.58% 1.62%
2025/04/19 14.23% 2.67% 5.39% 3.9% 2.06% 1.17% 1.97% 0.01% 1.08% 2.36%
2025/04/20 13.61% 2.72% 4.39% 4.18% 2.29% 1.81% 2.45% 0% 0.95% 2.93%
2025/04/21 16.74% 2.27% 5.53% 2.87% 2.28% 2.22% 1.14% 0% 1.25% 2.17%
2025/04/22 15.02% 2.71% 7.48% 3.24% 1.28% 2.8% 0.85% 2.83% 2.6% 2.48%
2025/04/23 8.27% 2.18% 7.37% 4.34% 3.66% 3.68% 2.23% 3.38% 2.49% 1.94%
2025/04/24 17.23% 5.37% 3.97% 3.01% 3.27% 2.16% 2.23% 2.28% 2.04% 2.16%
2025/04/25 13.61% 5.51% 4.7% 3.36% 3.33% 2.74% 2.34% 3.1% 2.98% 2.02%
2025/04/26 16.47% 5.65% 2.99% 3.63% 2.76% 1.46% 2.69% 2.16% 1.51% 1.94%
2025/04/27 15.04% 5.43% 4.06% 2.91% 2.06% 2.01% 1.48% 1.95% 0.35% 2.03%
2025/04/28 12% 6.24% 6.27% 3.17% 2.17% 2.79% 2.06% 1.86% 1.39% 2.15%
2025/04/29 13.4% 7.04% 4.54% 3.66% 2.93% 3.48% 1.84% 2.92% 1.64% 1.79%
2025/04/30 14.44% 6.19% 4.32% 3.92% 3.13% 2.92% 2.56% 2.45% 1.98% 1.4%

Copyright © Adthena. All rights reserved.

April saw Apple.com leading with fluctuating spend, peaking mid-month. Play.google.com and eBay.co.uk showed steady growth, while Squareup.com and Insta360.com had mixed trends. The month concluded with Apple.com maintaining dominance.

Market Exposure

Competitor Count for UK Software & Technology Mobile App Dev

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 639
2025/04/02 630
2025/04/03 644
2025/04/04 641
2025/04/05 649
2025/04/06 673
2025/04/07 660
2025/04/08 636
2025/04/09 658
2025/04/10 674
2025/04/11 667
2025/04/12 643
2025/04/13 658
2025/04/14 648
2025/04/15 646
2025/04/16 652
2025/04/17 661
2025/04/18 624
2025/04/19 653
2025/04/20 668
2025/04/21 669
2025/04/22 669
2025/04/23 658
2025/04/24 664
2025/04/25 632
2025/04/26 636
2025/04/27 640
2025/04/28 646
2025/04/29 637
2025/04/30 640

Copyright © Adthena. All rights reserved.

April saw a dynamic fluctuation in distinct advertisers, starting at 639 and peaking at 674 on April 10. The month concluded with a stable count of 640.

Campaign Efficiency

Market Loss & Market Gains for UK Software & Technology Mobile App Dev

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
monkey.app 1.35%
apple.com 1.09%
microsoft.com 0.83%
location-tool.com 0.78%
zipnfc.com 0.59%
oneplus.com -0.59%
play.google.com -0.71%
ebay.co.uk -0.93%
insta360.com -1.41%
tile.com -1.5%

Copyright © Adthena. All rights reserved.

Monkey.app leads with a 1.35% click share rise, while tile.com drops by 1.5%. Apple.com and microsoft.com also see gains, contrasting with declines for insta360.com and ebay.co.uk.

Campaign Efficiency

UK Software & Technology Mobile App Dev Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date apple.com play.google.com insta360.com ebay.co.uk oneplus.com monkey.app vodafone.co.uk sumup.gb adobe.com mycheaplaptop.co.uk
2025/04/01 9.97% 8.33% 12.37% 4.9% 2.68% 5.4% 1.05% 2.53% 1.82% 3.34%
2025/04/02 12.24% 4.97% 8.01% 7.09% 3.88% 6.86% 1.04% 3.09% 1.98% 5.25%
2025/04/03 9.15% 4.51% 6.77% 7.7% 3.27% 6% 5.31% 2.82% 1.05% 2.87%
2025/04/04 11.56% 7.37% 3.42% 6.83% 2.36% 3.24% 3.51% 2.24% 1.29% 2.24%
2025/04/05 16.05% 8.23% 4.64% 8.86% 2.11% 0.02% 4.31% 1.98% 1.19% 4.34%
2025/04/06 15.87% 7.62% 3.69% 7.57% 2.53% 0% 4.16% 1.62% 1.66% 2.57%
2025/04/07 8.3% 9.96% 5.41% 7.34% 3.14% 0.01% 3.04% 2.66% 2.78% 3.66%
2025/04/08 12.16% 8.19% 4.48% 10.27% 2.74% 4.69% 2.32% 1.85% 2.12% 3.28%
2025/04/09 11.52% 7.58% 5.41% 7.19% 2.8% 5.07% 2.3% 2.23% 1.49% 3.52%
2025/04/10 13.75% 8.05% 7.88% 5.56% 3.06% 4.34% 2.84% 1.49% 1.79% 2.05%
2025/04/11 16.42% 5.35% 5.02% 5.42% 2.79% 4.38% 2.54% 1.32% 1.73% 2%
2025/04/12 17.98% 5.59% 5.13% 6.47% 2.21% 0% 3.26% 2.11% 1.16% 2.28%
2025/04/13 14.38% 7.27% 4.27% 7.78% 3.86% 0.05% 3.25% 1.1% 2.13% 2.24%
2025/04/14 12.46% 8.22% 4.95% 6.17% 3.77% 0.05% 7.98% 2.05% 1.96% 1.48%
2025/04/15 15.98% 7.39% 4.09% 5.91% 4.18% 3.24% 3.13% 2.42% 2.51% 2.35%
2025/04/16 16.17% 6.25% 4.52% 5.75% 4.53% 5.26% 3.68% 2.34% 2.47% 2.77%
2025/04/17 9.82% 4.27% 4.27% 9.08% 2.45% 4.83% 4.37% 1.76% 1.6% 3.7%
2025/04/18 8.63% 6.16% 6.11% 6.03% 4.05% 5.23% 1.63% 1.64% 1.59% 2.71%
2025/04/19 17.2% 5.15% 3.51% 4.85% 1.38% 0.01% 3.1% 1.39% 1.82% 1.84%
2025/04/20 16.62% 5.34% 3.78% 4.67% 2.06% 0% 3.63% 1.85% 2.3% 1.6%
2025/04/21 18.63% 4.3% 3.79% 7.11% 2.44% 0% 3.1% 0.58% 1.65% 1.99%
2025/04/22 17.32% 5.98% 2.28% 8.87% 3.1% 4.22% 3.63% 0.51% 1.91% 1.75%
2025/04/23 10.7% 4% 5.86% 9.68% 3.71% 5.03% 2.26% 1.71% 1.46% 1.42%
2025/04/24 18.72% 7.13% 5.42% 4.77% 2.29% 3.5% 4.41% 1.5% 1.7% 1.01%
2025/04/25 16.01% 8.18% 5.23% 6.08% 2.93% 4.49% 2.68% 1.56% 1.44% 0.64%
2025/04/26 18.57% 6.68% 4.75% 3.89% 1.67% 3.36% 4.67% 1.82% 1.55% 0.73%
2025/04/27 15.97% 7.16% 3.02% 4.94% 2.09% 2.76% 4.63% 0.99% 1.54% 0.95%
2025/04/28 14.68% 9.64% 3.19% 5.58% 3.14% 2.75% 3.8% 1.46% 1.61% 0.95%
2025/04/29 16.38% 9.6% 4.87% 5.28% 4.11% 4.55% 3.28% 1.29% 1.43% 0.53%
2025/04/30 16.64% 7.86% 4.91% 4.41% 3.68% 3.62% 2.87% 1.62% 1.2% 0.88%

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Apple.com saw fluctuating impressions, peaking mid-month at 18.72%. Play.google.com had a steady decline, ending at 7.86%. Insta360.com’s share decreased, finishing at 4.91%. EBay.co.uk’s impressions varied, closing at 4.41%. Oneplus.com showed minor fluctuations, ending at 3.68%. Monkey.app’s share was inconsistent, finishing at 3.62%. Vodafone.co.uk’s impressions were stable, ending at 2.87%. Sumup.gb’s share decreased, closing at 1.62%. Adobe.com had minor fluctuations, ending at 1.20%. Mycheaplaptop.co.uk’s share declined, finishing at 0.88%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Software & Technology Mobile App Dev

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    iPhone 16 Pro Max https://www.apple.com › uk

    Apple Official Site — Built for Apple Intelligence. A18 Pro chip. Camera Control. Learn more. iPhone 16 Pro Max...

  2. 2
    CapCut desktop version https://www.capcut.com

    Make video editing more easier — Create great videos for free to record the most wonderful time of the year. Provides various...

  3. 3
    eBay Selling – Free and Easy | It's Now Free to Sell on eBay https://www.ebay.co.uk

    Keep all the cash – sell your things for free on eBay. List an item today to get started. From tech to...

  4. 4
    Explore all Surface Laptops | Copilot+ PC devices https://www.microsoft.com › surface › copilot+_pc

    You sketch it. AI creates it. Bring your ideas into existence with Cocreator. See what's new from Surface to find a versatile laptop that adapts to you.

  5. 5
    Google Play App Store https://play.google.com

    Google Play Apps — The largest app library in the world fits in your pocket. Start exploring top new apps now

Copyright © Adthena. All rights reserved.

In the competitive world of PPC, Apple’s iPhone 16 Pro Max ad stands out with its focus on cutting-edge technology and intelligence. CapCut entices with free, user-friendly video editing, while eBay highlights cost-free selling. Microsoft’s Surface promotes AI-driven creativity, and Google Play emphasizes its vast app library.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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