Share of Clicks for top 10 UK Software & Technology Mobile App Dev brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| play.google.com | 26.98 |
| insta360.com | 11.44 |
| apple.com | 8.64 |
| monkey.app | 8 |
| capcut.com | 6.28 |
| oneplus.com | 3.06 |
| ebay.co.uk | 2.75 |
| tracelo.com | 1.93 |
| location-tool.com | 1.75 |
| uber.com | 1.63 |
| others | 27.54 |
- play.google.com - 26.98%
- insta360.com - 11.44%
- apple.com - 8.64%
- monkey.app - 8%
- capcut.com - 6.28%
- oneplus.com - 3.06%
- ebay.co.uk - 2.75%
- tracelo.com - 1.93%
- location-tool.com - 1.75%
- uber.com - 1.63%
- others - 27.54%
Copyright © Adthena. All rights reserved.
In the PPC landscape, play.google.com leads with 26.98% click share, closely followed by ‘others’ at 27.54%. Meanwhile, insta360.com captures 11.44%, and apple.com holds 8.64%.
Share of Spend for the top 10 UK Software & Technology Mobile App Dev brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | play.google.com | apple.com | ebay.co.uk | betterme.world | insta360.com | location-tool.com | match.com | monkey.app | tracelo.com | capcut.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/02/01 | 13.52% | 12.67% | 2.2% | 2.08% | 3.64% | 2.04% | 3.81% | 2.69% | 3% | 1.41% |
| 2026/02/02 | 12.62% | 10.46% | 3.68% | 2.08% | 2.67% | 1.09% | 3.01% | 1.62% | 1.97% | 1.7% |
| 2026/02/03 | 2.97% | 6.24% | 3.09% | 5.62% | 2.31% | 2.99% | 2.58% | 2.33% | 1.63% | 2.77% |
| 2026/02/04 | 1.94% | 5.77% | 2.3% | 5.17% | 4.24% | 6.27% | 3.3% | 2.52% | 4.92% | 3.45% |
| 2026/02/05 | 14.43% | 3.15% | 2.01% | 5.73% | 4.36% | 2.58% | 2.89% | 1.93% | 1.87% | 3.35% |
| 2026/02/06 | 17.73% | 3.84% | 2.64% | 4.32% | 4.42% | 3.09% | 3.07% | 1.99% | 2.9% | 3.13% |
| 2026/02/07 | 15.14% | 6.92% | 2.36% | 2% | 5.66% | 2.05% | 3.71% | 2.23% | 2.99% | 2.6% |
| 2026/02/08 | 10.99% | 14.2% | 2.21% | 1.66% | 4.98% | 2.22% | 3.21% | 2.28% | 2.3% | 2.38% |
| 2026/02/09 | 8.49% | 13.39% | 1.73% | 2.78% | 3.9% | 2.61% | 2.79% | 2.1% | 2.1% | 1.39% |
| 2026/02/10 | 9.58% | 7.55% | 2.18% | 4.3% | 4.57% | 2.19% | 3.18% | 2.41% | 2.59% | 3.76% |
| 2026/02/11 | 11.03% | 14.43% | 2.51% | 1.03% | 4.14% | 1.69% | 3.8% | 2.21% | 1.81% | 1.38% |
| 2026/02/12 | 5.62% | 12.49% | 2.28% | 2.54% | 5.1% | 1.64% | 1.87% | 2.73% | 1.64% | 1.93% |
| 2026/02/13 | 17.46% | 3.78% | 2.6% | 4.26% | 4.36% | 3.05% | 3.03% | 1.96% | 2.85% | 3.08% |
| 2026/02/14 | 14.82% | 6.83% | 2.31% | 1.95% | 5.54% | 2.01% | 3.63% | 2.18% | 2.92% | 2.54% |
| 2026/02/15 | 10.85% | 14.02% | 2.18% | 1.64% | 4.92% | 2.19% | 3.17% | 2.25% | 2.27% | 2.35% |
| 2026/02/16 | 8.44% | 13.3% | 1.72% | 2.76% | 3.87% | 2.59% | 2.77% | 2.09% | 2.09% | 1.38% |
| 2026/02/17 | 11.47% | 12.04% | 1.76% | 0.05% | 2.34% | 2.09% | 1.68% | 2.91% | 2.63% | 3.75% |
| 2026/02/18 | 8.57% | 9.99% | 4.33% | 1.39% | 5.12% | 1.54% | 1.43% | 2.42% | 1.78% | 4.59% |
| 2026/02/19 | 17.03% | 8.74% | 3.34% | 0.8% | 2.24% | 3.81% | 1.94% | 2.53% | 3.46% | 1.5% |
| 2026/02/20 | 5.93% | 15.78% | 2.22% | 0.99% | 5.58% | 0.93% | 2.6% | 1.65% | 1.22% | 0.02% |
| 2026/02/21 | 11.21% | 4.88% | 2.51% | 4.27% | 4.99% | 1.73% | 2.49% | 2.99% | 3.25% | 0.03% |
| 2026/02/22 | 7.64% | 6.38% | 2.51% | 2.36% | 4.13% | 2.63% | 2.74% | 2.51% | 3.85% | 0.05% |
| 2026/02/23 | 10.98% | 8.56% | 2.59% | 1.07% | 3.33% | 1.64% | 2.03% | 2.76% | 1.49% | 0.11% |
| 2026/02/24 | 14% | 5.58% | 2.54% | 2.49% | 3.48% | 3.26% | 2.24% | 1.9% | 3.33% | 3% |
| 2026/02/25 | 9.92% | 5.12% | 2.89% | 2.75% | 2.1% | 2.49% | 2.4% | 2.76% | 3.53% | 0.98% |
| 2026/02/26 | 15.42% | 10.03% | 3.27% | 1.72% | 2.15% | 1.13% | 2.77% | 3.57% | 1.68% | 1.88% |
| 2026/02/27 | 11.61% | 12.76% | 2.25% | 2.36% | 4.8% | 0.77% | 2.84% | 3.31% | 1.06% | 3.31% |
| 2026/02/28 | 18.11% | 5.56% | 5.19% | 3.99% | 3.6% | 2.14% | 2.1% | 1.98% | 1.46% | 0.03% |
- play.google.com
- apple.com
- ebay.co.uk
- betterme.world
- insta360.com
- location-tool.com
- match.com
- monkey.app
- tracelo.com
- capcut.com
Copyright © Adthena. All rights reserved.
In February 2026, play.google.com saw fluctuating ad spend, peaking at 18.11% on the 28th. Apple.com had a mid-month surge, while ebay.co.uk remained steady. Betterme.world and insta360.com showed varied trends, with capcut.com experiencing a significant drop.
Competitor Count for UK Software & Technology Mobile App Dev
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/02/01 | 432 |
| 2026/02/02 | 464 |
| 2026/02/03 | 472 |
| 2026/02/04 | 482 |
| 2026/02/05 | 482 |
| 2026/02/06 | 475 |
| 2026/02/07 | 486 |
| 2026/02/08 | 461 |
| 2026/02/09 | 476 |
| 2026/02/10 | 446 |
| 2026/02/11 | 464 |
| 2026/02/12 | 454 |
| 2026/02/13 | 475 |
| 2026/02/14 | 486 |
| 2026/02/15 | 461 |
| 2026/02/16 | 476 |
| 2026/02/17 | 390 |
| 2026/02/18 | 439 |
| 2026/02/19 | 441 |
| 2026/02/20 | 416 |
| 2026/02/21 | 416 |
| 2026/02/22 | 435 |
| 2026/02/23 | 472 |
| 2026/02/24 | 472 |
| 2026/02/25 | 459 |
| 2026/02/26 | 433 |
| 2026/02/27 | 412 |
| 2026/02/28 | 424 |
Copyright © Adthena. All rights reserved.
February began with 432 advertisers, peaking at 486 mid-month. A decline followed, ending at 424.