Share of Clicks for top 10 UK Software & Technology Mobile App Dev brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| insta360.com | 20.87 |
| apple.com | 13.71 |
| play.google.com | 7.75 |
| monkey.app | 7.58 |
| capcut.com | 7.56 |
| microsoft.com | 6.59 |
| ebay.co.uk | 2.78 |
| uber.com | 2.05 |
| adobe.com | 1.71 |
| vodafone.co.uk | 1.61 |
| others | 27.79 |
- insta360.com - 20.87%
- apple.com - 13.71%
- play.google.com - 7.75%
- monkey.app - 7.58%
- capcut.com - 7.56%
- microsoft.com - 6.59%
- ebay.co.uk - 2.78%
- uber.com - 2.05%
- adobe.com - 1.71%
- vodafone.co.uk - 1.61%
- others - 27.79%
Copyright © Adthena. All rights reserved.
In the PPC landscape, insta360.com leads with 20.87% click share, followed by apple.com at 13.71%. ‘Others’ collectively hold 27.79%, showcasing diverse competition.
Share of Spend for the top 10 UK Software & Technology Mobile App Dev brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | insta360.com | apple.com | microsoft.com | paypal.com | capcut.com | squareup.com | adobe.com | match.com | trainerize.com | monkey.app |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/08/01 | 5.14% | 6.86% | 2.81% | 4.49% | 7.06% | 3.43% | 2.14% | 5.01% | 2.64% | 6.83% |
| 2026/08/02 | 6.69% | 8.5% | 4.07% | 4.21% | 4.03% | 3.98% | 3.3% | 3.26% | 3.13% | 4.87% |
| 2026/08/03 | 9.82% | 9.15% | 3.39% | 2.41% | 4.41% | 3.16% | 2.72% | 2.46% | 3.59% | 5.17% |
| 2026/08/04 | 10.95% | 12.08% | 5.79% | 1.58% | 3.73% | 3.13% | 2.27% | 2.21% | 2.25% | 2.92% |
| 2026/08/05 | 3.29% | 11.3% | 5.96% | 2.11% | 1.97% | 2.79% | 3.58% | 3.67% | 3.05% | 3.5% |
| 2026/08/06 | 2.64% | 11.92% | 3.63% | 3.2% | 2.14% | 3.21% | 3.89% | 7.13% | 3.42% | 4.66% |
| 2026/08/07 | 8% | 10.49% | 2.82% | 1.1% | 3.36% | 3.89% | 4.4% | 3.37% | 3.11% | 6.99% |
| 2026/08/08 | 1.74% | 9.34% | 1.74% | 5.74% | 2.73% | 4.19% | 4.53% | 0.81% | 7.52% | 0.95% |
| 2026/08/09 | 2.2% | 9.93% | 6.54% | 5.84% | 1.86% | 3.2% | 2.69% | 8.35% | 4.01% | 3.52% |
| 2026/08/10 | 3.39% | 11.99% | 3.64% | 2.91% | 0.09% | 2.9% | 2.3% | 4.11% | 4.07% | 3.48% |
| 2026/08/11 | 7.11% | 9.16% | 2.12% | 4.69% | 1.41% | 3.61% | 3.23% | 6.48% | 3.67% | 3.7% |
| 2026/08/12 | 4.54% | 10.64% | 2.56% | 3.86% | 1.44% | 2.61% | 2.06% | 6.88% | 4.33% | 3.02% |
| 2026/08/13 | 8.27% | 8.6% | 1.21% | 4.14% | 1.14% | 3.31% | 1.77% | 6.32% | 2.26% | 1.18% |
| 2026/08/14 | 8.27% | 7.72% | 3.69% | 4.75% | 0.07% | 4% | 1.89% | 5.42% | 3.36% | 1.41% |
| 2026/08/15 | 6.92% | 11.84% | 2.15% | 3.15% | 1.33% | 3.01% | 2.22% | 4.65% | 3.71% | 1.04% |
| 2026/08/16 | 5.57% | 5.17% | 2.35% | 6.79% | 3.13% | 3.86% | 2.68% | 7.4% | 3.39% | 1.25% |
| 2026/08/17 | 5% | 12.31% | 5.56% | 6.03% | 0.14% | 3.58% | 2.37% | 6.33% | 3.81% | 1.6% |
| 2026/08/18 | 8.49% | 7.6% | 5.1% | 5.5% | 4.51% | 2.99% | 2.9% | 7.14% | 3.45% | 1.26% |
| 2026/08/19 | 5.84% | 7.36% | 3.38% | 7.64% | 1.83% | 2.03% | 2.38% | 10.23% | 2.94% | 1.48% |
| 2026/08/20 | 4.85% | 8.95% | 5.07% | 6.5% | 3.25% | 1.98% | 2.43% | 5.13% | 3.66% | 3.52% |
| 2026/08/21 | 5.02% | 11.23% | 5.8% | 5.59% | 2.5% | 2.29% | 1.84% | 7.65% | 3.01% | 2.88% |
| 2026/08/22 | 7.55% | 11.88% | 3.97% | 4.6% | 1.12% | 3.22% | 2.57% | 3.96% | 2.37% | 2.58% |
| 2026/08/23 | 7.12% | 12.32% | 6.29% | 5.22% | 1.96% | 2.43% | 2.29% | 3.76% | 2.87% | 1.2% |
| 2026/08/24 | 9.09% | 10.78% | 5.47% | 2.91% | 2.16% | 3.93% | 3.82% | 5.73% | 3.47% | 1.16% |
| 2026/08/25 | 18.57% | 7.38% | 4.95% | 3.41% | 1.32% | 3.81% | 2.05% | 2.95% | 2.26% | 2.34% |
| 2026/08/26 | 11.29% | 8.85% | 6.05% | 3.42% | 1.39% | 2.82% | 2.74% | 3.13% | 1.92% | 1.76% |
| 2026/08/27 | 10.12% | 8.43% | 5.82% | 3.52% | 3.18% | 2.62% | 2.67% | 3.21% | 2.61% | 1.59% |
| 2026/08/28 | 12.1% | 8.7% | 6.36% | 2.12% | 4.34% | 3.22% | 1.76% | 3.84% | 1.88% | 3.37% |
| 2026/08/29 | 15.83% | 7.64% | 3.83% | 4.66% | 2.5% | 4.55% | 1.12% | 1.81% | 0.01% | 0% |
| 2026/08/30 | 21.94% | 10.42% | 7.28% | 4.67% | 6.77% | 3.83% | 0.68% | 0.15% | 0.04% | 0% |
| 2026/08/31 | 17.41% | 11.94% | 5.76% | 4.63% | 3.17% | 2.74% | 0.72% | 0.08% | 0.02% | 0% |
- insta360.com
- apple.com
- microsoft.com
- paypal.com
- capcut.com
- squareup.com
- adobe.com
- match.com
- trainerize.com
- monkey.app
Copyright © Adthena. All rights reserved.
In August 2026, Insta360’s ad spend surged, peaking at 21.94 on the 30th. Apple maintained steady growth, ending at 11.94. Microsoft fluctuated, closing at 5.76. PayPal’s spend was consistent, finishing at 4.63. Monkey.app saw a decline, ending at 3.37. Capcut’s spend varied, peaking at 6.77. Squareup remained stable, closing at 2.74. Adobe’s spend decreased, ending at 0.72. Match.com saw a significant drop, finishing at 0.08. Trainerize’s spend dwindled, closing at 0.02.
Competitor Count for UK Software & Technology Mobile App Dev
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/08/01 | 357 |
| 2026/08/02 | 371 |
| 2026/08/03 | 366 |
| 2026/08/04 | 362 |
| 2026/08/05 | 386 |
| 2026/08/06 | 369 |
| 2026/08/07 | 334 |
| 2026/08/08 | 294 |
| 2026/08/09 | 335 |
| 2026/08/10 | 339 |
| 2026/08/11 | 348 |
| 2026/08/12 | 351 |
| 2026/08/13 | 371 |
| 2026/08/14 | 349 |
| 2026/08/15 | 338 |
| 2026/08/16 | 325 |
| 2026/08/17 | 318 |
| 2026/08/18 | 303 |
| 2026/08/19 | 277 |
| 2026/08/20 | 318 |
| 2026/08/21 | 318 |
| 2026/08/22 | 287 |
| 2026/08/23 | 292 |
| 2026/08/24 | 298 |
| 2026/08/25 | 347 |
| 2026/08/26 | 363 |
| 2026/08/27 | 367 |
| 2026/08/28 | 346 |
| 2026/08/29 | 290 |
| 2026/08/30 | 287 |
| 2026/08/31 | 298 |
Copyright © Adthena. All rights reserved.
August began with 357 advertisers, peaking at 386 on the 5th. A decline followed, reaching a low of 277 on the 19th. The month concluded with a slight recovery, ending at 298 advertisers.