UK Software & Technology Mobile App Dev - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Mobile App Dev category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Mobile App Dev – UK

Google AI Overview visibility for Software & Technology Mobile App Dev UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 52.2320447508
47.7679552492
52%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 19
81
19%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 7%
Transactional 1%
Navigational 41%
Seasonal 0%
Local 0%
Problem Solving 10%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 UK Software & Technology Mobile App Dev brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
insta360.com 24.77
capcut.com 17
apple.com 11.2
microsoft.com 8.69
ebay.co.uk 2.52
samsung.com 1.91
play.google.com 1.81
lenovo.com 1.76
vodafone.co.uk 1.72
monkey.app 1.72
others 26.9
  • insta360.com - 24.77%
  • capcut.com - 17%
  • apple.com - 11.2%
  • microsoft.com - 8.69%
  • ebay.co.uk - 2.52%
  • samsung.com - 1.91%
  • play.google.com - 1.81%
  • lenovo.com - 1.76%
  • vodafone.co.uk - 1.72%
  • monkey.app - 1.72%
  • others - 26.9%

Copyright © Adthena. All rights reserved.

In the PPC landscape, insta360.com leads with 24.77% click share, closely followed by ‘others’ at 26.9%. Capcut.com and apple.com trail behind, capturing 17% and 11.2% respectively.

Market Exposure

Share of Spend for the top 10 UK Software & Technology Mobile App Dev brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date match.com apple.com insta360.com microsoft.com capcut.com eharmony.co.uk squareup.com paypal.com ebay.co.uk top10bestdatingsites.co.uk
2026/09/01 0.13% 7.67% 16.22% 3.69% 3.61% 0.03% 3.33% 3.68% 0.84% 0.01%
2026/09/02 0.1% 8.65% 12.41% 4.97% 3.7% 0% 3.64% 3.84% 1.26% 0.88%
2026/09/03 3.01% 7.78% 16.64% 5.19% 3.78% 0.02% 4.9% 4.84% 2.26% 0.58%
2026/09/04 2.79% 9.67% 17.08% 4.37% 2.72% 2.28% 4.31% 3.12% 1.64% 0.71%
2026/09/05 1.78% 6.96% 21.14% 5.55% 3.41% 2.26% 4.54% 3.64% 2.23% 1.01%
2026/09/06 0.19% 8.15% 16.06% 6.55% 3.89% 2.03% 4.01% 3.85% 2.78% 0.94%
2026/09/07 0.23% 8.36% 12.14% 5.59% 3.64% 2.43% 5.4% 5.1% 2.15% 0.01%
2026/09/08 0.17% 9.04% 10.52% 5.8% 4.09% 4.26% 4.5% 5.08% 3.29% 0.01%
2026/09/09 0.13% 7.93% 11.23% 4.03% 4.28% 2.86% 4.84% 5.06% 1.37% 1.27%
2026/09/10 0.24% 7.97% 13.64% 5.07% 1.9% 0.01% 5.16% 4.37% 2.08% 1.18%
2026/09/11 0.2% 11.28% 13.46% 5.35% 2.31% 2.96% 4.29% 3.72% 3.54% 1.36%
2026/09/12 0.28% 12.68% 5.57% 5.36% 3.42% 4.08% 5.81% 2.09% 4.05% 0.02%
2026/09/13 0.07% 9.42% 11.63% 9.7% 2.54% 0.06% 5.75% 4.17% 3.22% 0.01%
2026/09/14 0.13% 10.46% 11.22% 6.34% 4.33% 0.07% 5.04% 2.46% 4.16% 1.3%
2026/09/15 0.27% 7.88% 10.31% 7.23% 2.64% 2.36% 3.67% 2.84% 1.68% 2.31%
2026/09/16 0.82% 8.18% 8.81% 6.93% 3.76% 2.09% 3.74% 2.56% 1.95% 0.67%
2026/09/17 4.36% 8% 5.51% 6.16% 4.1% 1.93% 2.38% 2.36% 2.64% 3.66%
2026/09/18 8.27% 7.77% 4.05% 6.06% 4.1% 3.7% 3.12% 2.09% 2.69% 3.06%
2026/09/19 4.15% 7.36% 3.61% 8.41% 4.55% 5.92% 3.02% 2.59% 2.58% 0.1%
2026/09/20 3.94% 6.97% 5.42% 5.1% 4.52% 5.89% 3.35% 2.46% 1.87% 2.77%
2026/09/21 1.72% 7% 5.93% 6.5% 4.77% 4.19% 3.36% 2.06% 1.7% 3.01%
2026/09/22 6.46% 6.97% 4.78% 4.66% 5.01% 0.17% 2.9% 1.48% 1.29% 8.17%
2026/09/23 8.92% 6.17% 5.36% 5.43% 6.78% 2.45% 3.89% 2.41% 1.45% 3.07%
2026/09/24 15.38% 5.07% 6.43% 3.9% 5.36% 0.1% 3.34% 3.29% 1.23% 9.66%
2026/09/25 9.53% 4.51% 4.34% 3.43% 4.93% 8.08% 3.57% 2.3% 1.02% 2.46%
2026/09/26 9.88% 5.64% 5.95% 6.83% 4.73% 2.55% 3.81% 2.78% 1.79% 7.23%
2026/09/27 5.1% 5.27% 3.8% 4.71% 5.23% 2.36% 3.56% 2.89% 0.99% 4.5%
2026/09/28 5.32% 6.79% 5.28% 6.06% 6.05% 2.73% 3.67% 2.47% 1.22% 2.76%
2026/09/29 6.08% 5.36% 5.13% 6.51% 4.46% 4.49% 3.76% 2.15% 2.03% 6%
2026/09/30 8.97% 6.84% 6.26% 5.81% 5.69% 5.01% 2.51% 2.07% 2.05% 1.69%
  • match.com
  • apple.com
  • insta360.com
  • microsoft.com
  • capcut.com
  • eharmony.co.uk
  • squareup.com
  • paypal.com
  • ebay.co.uk
  • top10bestdatingsites.co.uk

Copyright © Adthena. All rights reserved.

In September 2026, Match.com saw a dramatic rise in spend share, peaking mid-month. Apple maintained steady performance, while Insta360 experienced fluctuations. Microsoft and Capcut showed consistent trends, with eHarmony and Squareup displaying varied patterns. PayPal and eBay had moderate activity, and Top10BestDatingSites.co.uk ended with a notable spike.

Market Exposure

Competitor Count for UK Software & Technology Mobile App Dev

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/09/01 312
2026/09/02 343
2026/09/03 303
2026/09/04 322
2026/09/05 325
2026/09/06 356
2026/09/07 365
2026/09/08 378
2026/09/09 366
2026/09/10 369
2026/09/11 330
2026/09/12 336
2026/09/13 316
2026/09/14 318
2026/09/15 329
2026/09/16 332
2026/09/17 335
2026/09/18 357
2026/09/19 344
2026/09/20 361
2026/09/21 366
2026/09/22 367
2026/09/23 356
2026/09/24 342
2026/09/25 353
2026/09/26 332
2026/09/27 330
2026/09/28 316
2026/09/29 321
2026/09/30 311

Copyright © Adthena. All rights reserved.

September saw a dynamic fluctuation in distinct advertisers, peaking at 378 on the 8th. The month concluded with a slight decline, ending at 311.

Campaign Efficiency

Market Loss & Market Gains for UK Software & Technology Mobile App Dev

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
capcut.com 10.97%
match.com 2.4%
play.google.com 1.98%
microsoft.com 1.6%
top10bestdatingsites.co.uk 1.53%
a1techdeals.com -0.74%
store.google.com -0.77%
apple.com -1.24%
monkey.app -2.53%
insta360.com -16.17%

Copyright © Adthena. All rights reserved.

Capcut.com soared with a 10.97% click share increase, while insta360.com plummeted by 16.17%. Match.com gained 2.4%, and play.google.com rose by 1.98%.

Campaign Efficiency

UK Software & Technology Mobile App Dev Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date apple.com match.com capcut.com insta360.com ebay.co.uk vodafone.co.uk microsoft.com a1techdeals.com location-tool.com lenovo.com
2026/09/01 8.65% 0.11% 5.06% 22.63% 2.88% 2.47% 4.21% 1.24% 5.18% 2.55%
2026/09/02 9.77% 0.09% 4.86% 14.92% 3.96% 8.77% 5.77% 6.83% 3.21% 2.12%
2026/09/03 7.35% 2.93% 4.05% 16.84% 4.77% 1.32% 5.19% 6.61% 6.13% 2.29%
2026/09/04 9.56% 0.98% 3.05% 19.38% 3.74% 3.62% 4.35% 5.83% 2% 2.49%
2026/09/05 6.41% 1.43% 3.48% 20.78% 5.21% 3.87% 4.94% 8.56% 0.21% 2.59%
2026/09/06 7.54% 0.09% 3.91% 15.95% 6.45% 7.79% 5.45% 7.16% 0.19% 3.3%
2026/09/07 8.83% 0.15% 4.25% 13.1% 5.5% 1.67% 5.93% 4.64% 0.17% 3.78%
2026/09/08 8.59% 0.18% 4.44% 11.27% 8.34% 5.12% 5.47% 3.13% 1.63% 2.92%
2026/09/09 8.61% 0.09% 4.95% 12.63% 3.45% 2.03% 4.27% 2.26% 2.35% 3.62%
2026/09/10 8.31% 0.19% 2.1% 14.98% 4.42% 2.44% 5.47% 3.79% 3.36% 3.36%
2026/09/11 11.08% 0.13% 2.48% 12.87% 11.17% 6.23% 4.77% 3.38% 1.64% 4.74%
2026/09/12 12.15% 0.14% 3.55% 5.65% 10.37% 6.6% 4.99% 2.4% 1.86% 4.47%
2026/09/13 9.9% 0.04% 2.66% 10.9% 9.33% 5.27% 8.35% 2.19% 1.18% 5.2%
2026/09/14 9.94% 0.05% 4.37% 10.01% 10.53% 5.95% 5.26% 3.02% 2.52% 4.35%
2026/09/15 9.22% 0.27% 3.34% 12.5% 5.29% 7.27% 8.25% 2.45% 1.93% 4.26%
2026/09/16 9.48% 0.6% 4.18% 9.79% 5.31% 6.77% 7.11% 2.51% 4.33% 3.85%
2026/09/17 9.48% 2.57% 4.87% 6.17% 6.96% 6.74% 6.75% 1.88% 2.98% 3.09%
2026/09/18 9.86% 4.84% 5.12% 5.31% 8.51% 4.61% 6.84% 1.35% 3.12% 3.68%
2026/09/19 8.82% 3.84% 5.17% 4.11% 7.12% 5.72% 8.27% 2.43% 1.63% 3.26%
2026/09/20 9.3% 4.25% 5.68% 6.82% 6.23% 6.31% 5.49% 1.57% 5.09% 3.03%
2026/09/21 8.75% 1.65% 5.99% 7.14% 6.07% 4.32% 6.97% 1.67% 3.23% 2.35%
2026/09/22 8.72% 6.43% 6.13% 5.53% 4.07% 4.91% 4.79% 1.88% 2.19% 3.09%
2026/09/23 7.77% 9.34% 9.53% 6.63% 5.38% 3.11% 5.81% 1.76% 0.83% 2.46%
2026/09/24 7.25% 12.28% 7.2% 7.14% 4.03% 0.19% 4.12% 1.97% 0.89% 1.43%
2026/09/25 6.09% 8.21% 7.46% 6.22% 3.3% 2.79% 4.67% 1.4% 2.72% 0.9%
2026/09/26 6.61% 10.07% 5.65% 6.79% 5.47% 2.23% 7% 0.76% 5.47% 1.17%
2026/09/27 7.39% 5.69% 7.18% 4.71% 3.2% 2.3% 5.71% 2.69% 4.32% 0.9%
2026/09/28 8.15% 5.45% 7.24% 5.54% 3.35% 3.3% 6.35% 2.56% 7.79% 0.94%
2026/09/29 5.78% 5.9% 5.33% 5.65% 5.77% 5% 6.34% 3.16% 0.66% 0.97%
2026/09/30 8.25% 7.59% 5.86% 5.76% 5.58% 4.93% 4.86% 4.57% 3.65% 0.88%
  • apple.com
  • match.com
  • capcut.com
  • insta360.com
  • ebay.co.uk
  • vodafone.co.uk
  • microsoft.com
  • a1techdeals.com
  • location-tool.com
  • lenovo.com

Copyright © Adthena. All rights reserved.

In September 2026, Apple and Match.com saw fluctuating ad impressions, with Apple peaking mid-month and Match.com surging late. Capcut and Insta360 experienced steady growth, while eBay and Vodafone showed varied trends. Microsoft and A1TechDeals had consistent performances, and Lenovo’s presence waned.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Software & Technology Mobile App Dev

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Software & Technology Mobile App Dev - Last month
  1. 1
    iPad Air | Apple Official Site https://www.apple.com › uk

    Introducing the new iPad Air. Now supercharged by M4. Engrave your iPad with your name or a personal note for free. Only at Apple. Services: Specialist help...

  2. 2
    CapCut: Video Creator | CapCut for Desktop https://www.capcut.com

    CapCut for Desktop: Your all-in-one video editing solution. Simple & powerful. CapCut PC: The...

  3. 3
    A CapCut Alternative - Free Plan, No Watermark https://www.elevate.io › alternatives › capcut

    Cut, trim, caption and export videos fast. Powerful editing that runs in your browser. Edit, review and approve videos in your browser.

  4. 4
    Capcut Download - for Windows and Mac https://www.movavi.com › capcut › alternative

    Try Capcut Alternative and edit videos in seconds. Download!

  5. 5
    Free Dating - No Fees UK | Top Online Dating in The UK https://www.top10bestdatingsites.co.uk

    We have listed the top dating apps in the UK , complete with user ratings and expert reviews, to help you compare & choose the best dating apps UK. Compare The Best Free Dating Sites and Apps...

Copyright © Adthena. All rights reserved.

In the competitive world of PPC ads, Apple’s iPad Air ad stands out with its focus on personalization and innovation, highlighting the M4 chip and free engraving. CapCut’s ad emphasizes simplicity and power for video editing, while Elevate and Movavi offer alternatives, showcasing browser-based editing and quick downloads. Meanwhile, Top10BestDatingSites.co.uk provides a comprehensive guide to free dating apps in the UK, focusing on user ratings and expert reviews.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports