UK Software & Technology Mobile App Dev - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Mobile App Dev category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Software & Technology Mobile App Dev brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
play.google.com	17.36
insta360.com	13.72
apple.com	10.74
monkey.app	7.22
capcut.com	5.63
oneplus.com	4.7
ebay.co.uk	3.92
qualcomm.com	1.89
adobe.com	1.81
microsoft.com	1.42
others	31.59

In the PPC landscape, play.google.com leads with 17.36% click share, followed by insta360.com at 13.72%. Apple.com captures 10.74%, while ‘others’ dominate with 31.59%.

Market Exposure

Share of Spend for the top 10 UK Software & Technology Mobile App Dev brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	play.google.com	apple.com	capcut.com	ebay.co.uk	insta360.com	adobe.com	qualcomm.com	monkey.app	squareup.com	jamf.com
2025/05/01	4.39%	12.39%	2.88%	2.85%	3.99%	1.51%	0.63%	2.3%	4.22%	1.38%
2025/05/02	4.32%	13.4%	2.56%	2.57%	4.84%	1.04%	0.47%	2.64%	4.64%	1.31%
2025/05/03	4.02%	11.1%	4.06%	2.75%	3.37%	1.2%	0.84%	3.27%	3.97%	1.82%
2025/05/04	6.87%	11.48%	1.82%	3.78%	4.2%	1.23%	0.63%	3.1%	3.36%	1.47%
2025/05/05	6.27%	11.93%	1.09%	2.93%	4.7%	1.21%	0.75%	2.89%	3.64%	1.18%
2025/05/06	5.88%	13.66%	3.17%	2.43%	2.43%	1.77%	0.79%	2.88%	3.45%	1.19%
2025/05/07	5.07%	13.13%	2.02%	3.06%	2.6%	3.8%	0.52%	2.56%	2.66%	1.46%
2025/05/08	3.89%	9.57%	2.69%	2.84%	4.17%	3.87%	1.96%	2.98%	3.02%	1.46%
2025/05/09	2.27%	10.7%	3.39%	2.78%	4.86%	3.01%	1.57%	2.9%	3.15%	2.04%
2025/05/10	2.42%	10.11%	3.33%	2.41%	3.61%	3.52%	2.05%	2.59%	3.34%	2.09%
2025/05/11	4.67%	8.1%	2.64%	3.75%	1.75%	3.57%	2.77%	3.3%	3.21%	1.98%
2025/05/12	4.1%	9.9%	1.95%	2.06%	5.19%	2.2%	1.81%	3.05%	2.95%	1.61%
2025/05/13	3.41%	11.53%	2.46%	3.14%	3.87%	1.59%	2.12%	2.74%	3%	1.69%
2025/05/14	3.44%	9.35%	2.74%	3.11%	3.96%	1.64%	2.47%	2.99%	3.55%	1.45%
2025/05/15	3.01%	11.17%	2.66%	2.74%	4.08%	2.85%	1.25%	2.68%	2.79%	1.86%
2025/05/16	2.61%	6.1%	2.2%	3.69%	3.01%	2.98%	2.62%	3.34%	3.12%	2.15%
2025/05/17	1.26%	5.1%	3.41%	2.34%	2.83%	3.69%	3.55%	4.05%	3.14%	2.04%
2025/05/18	4.82%	4.92%	2.89%	3.6%	2.5%	2.22%	2.75%	2.95%	3.01%	2.91%
2025/05/19	4.13%	8.34%	2.46%	3.48%	3.41%	3.45%	1.71%	3.85%	2.08%	1.9%
2025/05/20	9.14%	4.56%	1.61%	3.24%	3.53%	3.05%	2.35%	3.57%	2.17%	2.29%
2025/05/21	6.59%	3.97%	2.52%	3.76%	3.2%	2.57%	2.66%	3.44%	2.51%	2.12%
2025/05/22	4.62%	5.1%	2.84%	3.37%	4.46%	2.92%	2.95%	3.97%	2.54%	2.29%
2025/05/23	7.2%	6.02%	4.54%	3.1%	2.89%	2.25%	2.82%	3.69%	3.01%	1.68%
2025/05/24	6.85%	4.31%	5.28%	4.21%	3.82%	2.92%	2.76%	3.63%	2.1%	2.02%
2025/05/25	6.13%	9.19%	2.04%	3.75%	4.61%	2.97%	2.07%	4.38%	2.49%	2.41%
2025/05/26	6.78%	6.03%	3.52%	3.79%	3.07%	2.7%	2.84%	4.07%	2.45%	1.74%
2025/05/27	5.62%	5.58%	3.28%	3.71%	3.27%	2.57%	2.37%	3.85%	2.65%	2%
2025/05/28	4.85%	6.07%	2.85%	2.89%	2.8%	3.5%	2.53%	4.21%	2.28%	1.88%
2025/05/29	4.91%	4.66%	3.32%	3.65%	3.13%	3.17%	3.28%	3.51%	2.58%	1.91%
2025/05/30	5.3%	7.29%	3.25%	3.28%	2.27%	2.81%	3.49%	3.94%	2.4%	1.51%
2025/05/31	7.48%	6.86%	3.28%	3.17%	3.13%	2.98%	2.81%	2.77%	2.29%	1.94%

In May 2025, play.google.com saw fluctuating ad spend, peaking at 9.14% on May 20. Apple.com started strong, then dipped mid-month, ending at 6.86%. Capcut.com had a steady rise, finishing at 3.28%. EBay.co.uk maintained consistency, closing at 3.17%. Insta360.com experienced ups and downs, ending at 3.13%. Adobe.com showed a gradual increase, concluding at 2.98%. Qualcomm.com had a steady climb, peaking at 3.49% on May 30. Monkey.app saw a peak mid-month, closing at 2.77%. Squareup.com had a declining trend, ending at 2.29%. Jamf.com remained stable, finishing at 1.94%.

Market Exposure

Competitor Count for UK Software & Technology Mobile App Dev

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/05/01	624
2025/05/02	646
2025/05/03	650
2025/05/04	633
2025/05/05	630
2025/05/06	638
2025/05/07	666
2025/05/08	679
2025/05/09	667
2025/05/10	673
2025/05/11	689
2025/05/12	660
2025/05/13	686
2025/05/14	667
2025/05/15	709
2025/05/16	688
2025/05/17	642
2025/05/18	632
2025/05/19	628
2025/05/20	644
2025/05/21	617
2025/05/22	622
2025/05/23	604
2025/05/24	610
2025/05/25	600
2025/05/26	622
2025/05/27	616
2025/05/28	619
2025/05/29	599
2025/05/30	611
2025/05/31	587

May began with 624 advertisers, peaking at 709 mid-month. A decline followed, ending with 587 advertisers.

Campaign Efficiency

Market Loss & Market Gains for UK Software & Technology Mobile App Dev

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
play.google.com	4.43%
oneplus.com	1.47%
monkey.app	1.35%
appserton.com	1.18%
capcut.com	1.15%
wowcher.co.uk	-0.4%
vodafone.co.uk	-0.67%
samsung.com	-1.44%
insta360.com	-1.5%
apple.com	-5.74%

Apple.com saw a significant drop of 5.74%, while play.google.com surged by 4.43%. Oneplus.com and monkey.app also experienced positive growth, contrasting with declines for insta360.com and samsung.com.

Campaign Efficiency

UK Software & Technology Mobile App Dev Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	apple.com	play.google.com	appserton.com	insta360.com	ebay.co.uk	monkey.app	adobe.com	capcut.com	vodafone.co.uk	samsung.com
2025/05/01	14.86%	6.79%	0.09%	6.11%	3.68%	3.46%	1.19%	2.48%	1.54%	3.49%
2025/05/02	17.15%	7%	0.06%	6.54%	3.71%	3.1%	0.83%	1.83%	2.64%	4.23%
2025/05/03	13.94%	6.06%	0.33%	4.39%	4.27%	3.06%	0.91%	2.79%	2.79%	3.99%
2025/05/04	15.38%	9.21%	0.46%	5.81%	5.36%	2.81%	1.02%	1.33%	3.64%	3.74%
2025/05/05	16.68%	6.31%	0.95%	6.76%	4.57%	2.74%	0.92%	0.81%	2.87%	5.76%
2025/05/06	17.82%	7.23%	1.28%	3.38%	3.83%	2.66%	1.44%	2.25%	2.35%	8.99%
2025/05/07	17.85%	6.16%	0.23%	3.72%	4.08%	2.28%	3.25%	1.46%	4.1%	8.46%
2025/05/08	12.86%	5.88%	0.28%	6.04%	3.8%	2.84%	3.52%	2.04%	3.63%	3.93%
2025/05/09	14.26%	5.02%	0.26%	6.61%	3.58%	2.66%	2.7%	2.39%	3.31%	2.61%
2025/05/10	14.34%	3.85%	0.96%	5.33%	3.26%	2.54%	3.48%	2.49%	1.53%	2.39%
2025/05/11	12.96%	5.78%	1.08%	2.4%	6.42%	3.03%	3.05%	1.95%	2.36%	2.44%
2025/05/12	13.95%	5.29%	0.21%	7.07%	3.62%	2.8%	1.86%	1.46%	5.97%	1.64%
2025/05/13	15.56%	4.37%	0.68%	5.49%	4.93%	2.57%	1.35%	1.75%	3.29%	2.7%
2025/05/14	12.91%	4.12%	1.2%	5.97%	4.97%	2.87%	1.44%	2.02%	2.24%	1.02%
2025/05/15	14.98%	3.54%	1.62%	5.91%	3.71%	2.54%	2.5%	2.02%	2.52%	0.74%
2025/05/16	10.02%	4.17%	2.53%	4.43%	4.75%	3.41%	2.78%	1.77%	1.62%	0.61%
2025/05/17	8.44%	3.34%	4.03%	4.31%	2.91%	4.21%	3.74%	2.78%	0.28%	0.62%
2025/05/18	9%	7.18%	3.61%	4.17%	4.86%	3.09%	2.01%	2.41%	2.45%	0.58%
2025/05/19	12.29%	5.44%	3.67%	5.62%	4.03%	3.97%	3.35%	2.01%	2.31%	2.52%
2025/05/20	8.16%	9.41%	3.27%	5.81%	3.74%	3.69%	2.89%	1.35%	0.98%	0.54%
2025/05/21	6.92%	9.31%	3.14%	5.32%	5.67%	3.69%	2.42%	2.13%	0.73%	0.49%
2025/05/22	7.83%	6.88%	2.99%	7.08%	4.99%	4.16%	2.63%	2.39%	0.67%	0.6%
2025/05/23	9.29%	8.82%	1.49%	4.61%	4.65%	3.9%	2.1%	3.69%	0.27%	0.52%
2025/05/24	7.55%	9.07%	4.55%	5.85%	6.21%	3.61%	2.63%	4.1%	1.72%	0.92%
2025/05/25	14.36%	8.5%	2.17%	7.09%	3.9%	4.45%	2.69%	1.71%	2.16%	0.76%
2025/05/26	9.47%	8.93%	3.94%	4.86%	4.12%	4.22%	2.42%	2.91%	0.73%	0.61%
2025/05/27	9.43%	6.23%	2.57%	5.13%	3.89%	4.01%	2.28%	2.7%	2.44%	0.67%
2025/05/28	10.75%	6.76%	4.17%	4.76%	2.79%	4.52%	3.11%	2.47%	0.38%	0.48%
2025/05/29	7.95%	7.23%	4.51%	5.02%	4.87%	3.64%	2.79%	2.68%	0.46%	0.75%
2025/05/30	11.23%	6.68%	4.09%	3.31%	3.64%	4.05%	2.53%	2.62%	2.2%	0.51%
2025/05/31	10.3%	9.52%	5.68%	4.42%	3.93%	2.75%	2.54%	2.54%	2.1%	0.61%

Apple.com started May strong, peaking at 17.85% on the 7th, but ended at 10.3%. Play.google.com saw a steady rise, closing at 9.52%. Appserton.com climbed from 0.09% to 5.68%. Samsung.com began at 3.49%, dropping to 0.61%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Software & Technology Mobile App Dev

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Free Calorie Counter App https://apps.apple.com › hitmeal › calorietracker
Count My Calories — Download HitMeal - Nutrition Tracker and enjoy it on your iPhone, iPad, and iPod...
2
CapCut desktop version https://www.capcut.com
Make video editing more easier — Create great videos for free to record the most wonderful time of the year. Provides various...
3
Connect with Singles near you https://uk.match.com
Find your next date — 1 in 5 Brits know a Match couple. What about you? Start something real now.
4
Google Play Store https://play.google.com
Google Play — Download online, enjoy offline. Google Play is available on all devices at anytime. Get the best...
5
Snapdragon® X Elite Processor - Most Powerful Processor https://www.qualcomm.com
Enjoy seamless connectivity & high-fidelity audio with Snapdragon X Elite’s 5G & Wi-Fi 7. Experience...

In the competitive world of PPC advertising, five standout text ads capture attention with their unique propositions. Apple.com entices users with a free calorie counter app, emphasizing health and convenience. Capcut.com simplifies video editing, offering a free desktop version to create memorable videos. Match.com connects singles, promising real relationships with a local touch. Play.google.com highlights the versatility of Google Play, available anytime, anywhere. Lastly, Qualcomm.com showcases the power of the Snapdragon® X Elite Processor, focusing on seamless connectivity and high-fidelity audio. Each ad leverages its unique strengths to engage and attract its target audience.

Frequently Asked Questions

Why is the UK Software & Technology Mobile App Dev May 2025 Report useful and how should I use it?

Why is the UK Software & Technology Mobile App Dev May 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the UK Software & Technology Mobile App Dev May 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the UK Software & Technology Mobile App Dev May 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the UK Software & Technology Mobile App Dev May 2025 Report?

The UK Software & Technology Mobile App Dev May 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The UK Software & Technology Mobile App Dev May 2025 Report aggregates data from across both device types and Google Shopping.
Who is this UK Software & Technology Mobile App Dev May 2025 Report for?

The UK Software & Technology Mobile App Dev May 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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UK Software & Technology Mobile App Dev - PPC Market Share Analysis May 2025

Share of Clicks for top 10 UK Software & Technology Mobile App Dev brands

Share of Spend for the top 10 UK Software & Technology Mobile App Dev brands

Competitor Count for UK Software & Technology Mobile App Dev

Market Loss & Market Gains for UK Software & Technology Mobile App Dev

UK Software & Technology Mobile App Dev Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Software & Technology Mobile App Dev

Frequently Asked Questions

Why is the UK Software & Technology Mobile App Dev May 2025 Report useful and how should I use it?

Why is the UK Software & Technology Mobile App Dev May 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the UK Software & Technology Mobile App Dev May 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this UK Software & Technology Mobile App Dev May 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance

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