Share of Clicks for top 10 UK Software & Technology Mobile App Dev brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| play.google.com | 22.09 |
| insta360.com | 13.28 |
| apple.com | 10.76 |
| capcut.com | 7.65 |
| monkey.app | 6.63 |
| microsoft.com | 5.44 |
| ebay.co.uk | 2.63 |
| betterme.world | 2.49 |
| tracelo.com | 2.32 |
| qualcomm.com | 1.62 |
| others | 25.09 |
- play.google.com - 22.09%
- insta360.com - 13.28%
- apple.com - 10.76%
- capcut.com - 7.65%
- monkey.app - 6.63%
- microsoft.com - 5.44%
- ebay.co.uk - 2.63%
- betterme.world - 2.49%
- tracelo.com - 2.32%
- qualcomm.com - 1.62%
- others - 25.09%
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In the PPC landscape, play.google.com leads with 22.09% click share, followed by insta360.com at 13.28%. Apple.com captures 10.76%, while ‘others’ collectively hold 25.09%.
Share of Spend for the top 10 UK Software & Technology Mobile App Dev brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | play.google.com | apple.com | insta360.com | betterme.world | microsoft.com | paypal.com | match.com | tracelo.com | monkey.app | ebay.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/06/01 | 10.44% | 6.72% | 2.69% | 2.62% | 2.63% | 0.98% | 4.21% | 3% | 1.13% | 2.73% |
| 2026/06/02 | 7.75% | 7.51% | 3.45% | 3.04% | 2.05% | 0.68% | 7.39% | 2.37% | 1.57% | 1.88% |
| 2026/06/03 | 9.3% | 7.15% | 3.72% | 1.73% | 3.15% | 1.43% | 6.29% | 3.03% | 1.74% | 1.87% |
| 2026/06/04 | 7.97% | 9.72% | 1.42% | 3.75% | 3.63% | 0.62% | 5.81% | 3.78% | 1.47% | 3.16% |
| 2026/06/05 | 8.22% | 7.32% | 3.06% | 10.93% | 3.07% | 1.28% | 3.41% | 3.03% | 1.4% | 2.26% |
| 2026/06/06 | 7.96% | 6.8% | 2.68% | 8.11% | 2.85% | 2.03% | 5.69% | 3.02% | 1.16% | 1.98% |
| 2026/06/07 | 7.81% | 8.27% | 2.07% | 5.29% | 3.13% | 2.16% | 4.63% | 4.44% | 1.14% | 2.38% |
| 2026/06/08 | 8.44% | 8.83% | 1.37% | 8.2% | 3.09% | 1.79% | 1.69% | 3.86% | 1.46% | 2.89% |
| 2026/06/09 | 9.53% | 9.38% | 3.59% | 3.85% | 2.88% | 1.85% | 1.41% | 1.95% | 2.11% | 2.58% |
| 2026/06/10 | 9.62% | 10.45% | 1.52% | 4.67% | 4.53% | 1.55% | 1.31% | 2.56% | 1.85% | 3.14% |
| 2026/06/11 | 8.26% | 7.98% | 3.35% | 10.41% | 3.83% | 2.77% | 0.71% | 2.92% | 1.33% | 2.06% |
| 2026/06/12 | 9.11% | 7.71% | 2.92% | 9.5% | 3.81% | 1.47% | 0.85% | 3.07% | 1.75% | 1.95% |
| 2026/06/13 | 9.85% | 8.84% | 2.87% | 6.05% | 3.74% | 3.29% | 1.71% | 1.49% | 1.81% | 2.87% |
| 2026/06/14 | 9.88% | 9.42% | 1.66% | 7.81% | 3.89% | 3.09% | 2.65% | 1.96% | 2.04% | 2.53% |
| 2026/06/15 | 11.37% | 7.15% | 3.96% | 3.85% | 2.47% | 2.84% | 1.97% | 1.43% | 2.49% | 2.07% |
| 2026/06/16 | 9.92% | 11.96% | 1.59% | 4.24% | 3.88% | 2.8% | 2.3% | 2.56% | 2.09% | 3.18% |
| 2026/06/17 | 10.08% | 10.48% | 3.29% | 7.13% | 3.41% | 3.45% | 1.73% | 2.12% | 2.13% | 2.51% |
| 2026/06/18 | 6.82% | 10.57% | 4.58% | 5.58% | 4.03% | 3.31% | 2.29% | 2.27% | 2% | 2.62% |
| 2026/06/19 | 10.28% | 14.1% | 3.28% | 3.7% | 3.96% | 4.12% | 2.18% | 2.3% | 2.1% | 2.1% |
| 2026/06/20 | 14.32% | 7.18% | 4.72% | 2.46% | 3.95% | 4.65% | 1.91% | 2.59% | 2.69% | 1.15% |
| 2026/06/21 | 16.3% | 7.52% | 5.26% | 3% | 2.88% | 5.8% | 5.28% | 0.9% | 3.71% | 1.39% |
| 2026/06/22 | 14.25% | 5.66% | 5.46% | 2.8% | 2.65% | 4.78% | 2.86% | 2.76% | 3.98% | 1.53% |
| 2026/06/23 | 12.71% | 8.6% | 7.61% | 2.27% | 2.66% | 3.16% | 3.7% | 1.84% | 2.39% | 1.56% |
| 2026/06/24 | 12.19% | 7.84% | 8.41% | 4.84% | 3.66% | 2.97% | 3.54% | 2.51% | 2.54% | 1.82% |
| 2026/06/25 | 15.05% | 6.29% | 10.88% | 2.7% | 3.13% | 3.4% | 1.34% | 3.14% | 3.33% | 1.09% |
| 2026/06/26 | 11.26% | 7.99% | 8.95% | 3.49% | 3.67% | 3.13% | 2.64% | 2.77% | 2.89% | 0.89% |
| 2026/06/27 | 13.62% | 4.63% | 7.57% | 2.42% | 2.2% | 3.87% | 2.37% | 1.32% | 2.86% | 1.53% |
| 2026/06/28 | 14.27% | 5.67% | 4.96% | 1.84% | 2.77% | 4.12% | 2.43% | 3.23% | 3.45% | 1.86% |
| 2026/06/29 | 10.88% | 6.1% | 8.39% | 3.93% | 2.43% | 2.61% | 2.34% | 2.86% | 2.4% | 1.26% |
| 2026/06/30 | 16.07% | 6.69% | 5.61% | 3.1% | 2.79% | 2.62% | 2.29% | 2.23% | 2.2% | 1.16% |
- play.google.com
- apple.com
- insta360.com
- betterme.world
- microsoft.com
- paypal.com
- match.com
- tracelo.com
- monkey.app
- ebay.co.uk
Copyright © Adthena. All rights reserved.
In June 2026, play.google.com led with a peak spend share of 16.30% on June 21. Apple.com fluctuated, peaking at 14.10% on June 19. Insta360.com saw a rise, reaching 10.88% on June 25. Betterme.world’s highest was 10.93% on June 5. Microsoft.com remained steady, while paypal.com peaked at 5.80% on June 21. Match.com and tracelo.com had varied trends, with match.com peaking at 7.39% on June 2. Monkey.app and ebay.co.uk showed consistent low spend shares.
Competitor Count for UK Software & Technology Mobile App Dev
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/06/01 | 536 |
| 2026/06/02 | 535 |
| 2026/06/03 | 506 |
| 2026/06/04 | 531 |
| 2026/06/05 | 534 |
| 2026/06/06 | 536 |
| 2026/06/07 | 502 |
| 2026/06/08 | 533 |
| 2026/06/09 | 526 |
| 2026/06/10 | 534 |
| 2026/06/11 | 529 |
| 2026/06/12 | 520 |
| 2026/06/13 | 509 |
| 2026/06/14 | 505 |
| 2026/06/15 | 482 |
| 2026/06/16 | 500 |
| 2026/06/17 | 488 |
| 2026/06/18 | 480 |
| 2026/06/19 | 470 |
| 2026/06/20 | 455 |
| 2026/06/21 | 413 |
| 2026/06/22 | 429 |
| 2026/06/23 | 462 |
| 2026/06/24 | 455 |
| 2026/06/25 | 424 |
| 2026/06/26 | 409 |
| 2026/06/27 | 438 |
| 2026/06/28 | 431 |
| 2026/06/29 | 445 |
| 2026/06/30 | 441 |
Copyright © Adthena. All rights reserved.
June began with 536 advertisers, fluctuating throughout the month. Mid-June saw a decline, reaching a low of 409 on June 26. The month concluded with 441 advertisers.