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US Automotive Dealerships - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Dealerships category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Automotive Dealerships brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
cargurus.com 19.9
autotrader.com 12.52
carvana.com 11.88
cars.com 4.44
carmax.com 3.99
campingworld.com 3.25
carfax.com 3.11
autonation.com 2.14
echopark.com 2.12
truecar.com 1.63
others 35.02

Copyright © Adthena. All rights reserved.

In the automotive PPC landscape, ‘cargurus.com’ leads with 19.9% click share, followed by ‘autotrader.com’ at 12.52%. ‘Others’ collectively hold a significant 35.02%.

Market Exposure

Share of Spend for the top 10 US Automotive Dealerships brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date carvana.com cargurus.com cars.com autotrader.com carmax.com echopark.com drivetime.com carfax.com autonation.com campingworld.com
2025/05/01 12.72% 10.72% 2.55% 7.59% 2.09% 2.17% 2.66% 3.8% 1.61% 1.22%
2025/05/02 12.7% 11.67% 3.05% 6.74% 2.08% 3.61% 2.41% 3.7% 2.18% 1.82%
2025/05/03 11.68% 10.28% 3.7% 5.65% 1.86% 3.14% 1.95% 3.03% 1.84% 4.11%
2025/05/04 12.54% 11.89% 3.11% 6.97% 1.93% 3.2% 1.71% 3.01% 1.98% 4.23%
2025/05/05 12.72% 10.85% 3.95% 6.91% 1.91% 2.48% 2.14% 2.09% 1.79% 2.6%
2025/05/06 15.28% 10.94% 4.75% 6.12% 2% 2.37% 1.92% 2.08% 1.94% 2.82%
2025/05/07 14.35% 9.93% 4.94% 6.24% 1.71% 3.49% 2.19% 2.57% 1.85% 2.48%
2025/05/08 11.46% 12.38% 3.39% 6.16% 2.6% 2.83% 2.67% 2.26% 1.97% 2.77%
2025/05/09 12.25% 11.71% 2.87% 6.26% 2.68% 2.02% 2.94% 1.8% 2.13% 3.49%
2025/05/10 12.37% 11.03% 2.67% 6.88% 2.61% 3.24% 2.49% 1.73% 1.7% 3.79%
2025/05/11 13.02% 10.43% 2.61% 7.13% 2.53% 3.26% 1.66% 2.32% 2.06% 3.21%
2025/05/12 13.8% 11.2% 3.12% 5.9% 2.47% 2.72% 2.29% 2.25% 1.75% 2.72%
2025/05/13 15.72% 10.42% 3.43% 6.63% 2.3% 3.13% 2.3% 2.36% 1.85% 2.4%
2025/05/14 12.93% 10.75% 2.76% 6.04% 2.37% 2.2% 2.48% 2.28% 2.12% 2.94%
2025/05/15 11.34% 11.32% 2.45% 5.8% 2.76% 2.04% 2.6% 1.87% 1.85% 2.58%
2025/05/16 14.04% 11.16% 2.33% 6.55% 2.84% 3.27% 2.19% 2.05% 1.54% 2.69%
2025/05/17 14.04% 11.45% 1.27% 5.54% 2.76% 2.72% 1.88% 1.95% 2.49% 4.29%
2025/05/18 12.57% 11.31% 1.41% 7.36% 2.91% 2.08% 2.01% 2.65% 2.2% 3.6%
2025/05/19 14.51% 11.55% 3.43% 4.63% 2.75% 2.38% 2.15% 2.03% 1.97% 3.23%
2025/05/20 15.96% 11.15% 4.02% 2.97% 2.58% 2.61% 2.09% 2.51% 2.24% 3.04%
2025/05/21 16.55% 11.49% 3.04% 4.18% 2.19% 2.97% 2.36% 1.81% 2.05% 3.32%
2025/05/22 16.54% 10.84% 2.7% 4.08% 2.47% 2.36% 1.81% 2.14% 3.01% 4.03%
2025/05/23 15.91% 11.8% 2.72% 4.23% 2.42% 3.07% 2.27% 1.73% 2.95% 2.68%
2025/05/24 17.6% 11.18% 2.75% 4.29% 2.31% 2.41% 1.74% 2.19% 2.64% 2.38%
2025/05/25 14.96% 11.06% 3.75% 3.99% 2.27% 1.69% 1.71% 2.42% 2.93% 2.07%
2025/05/26 17.83% 11.23% 3.51% 3.61% 2.46% 1.21% 2.17% 1.65% 1.86% 2.23%
2025/05/27 17.05% 13.09% 4.12% 3.07% 2.23% 2.14% 1.63% 2.01% 2.51% 1.91%
2025/05/28 16.45% 12.5% 4.12% 2.95% 2.21% 1.37% 2.41% 1.69% 1.61% 1.88%
2025/05/29 18.06% 11.47% 3.6% 2.7% 2.41% 1.04% 2.34% 2.08% 1.44% 1.69%
2025/05/30 17.36% 11.6% 3.85% 2.81% 2.45% 1.11% 2.69% 1.57% 1.22% 0.69%
2025/05/31 14.15% 12.74% 4.56% 2.94% 2.6% 2.49% 2.01% 1.78% 1.46% 0.85%

Copyright © Adthena. All rights reserved.

Carvana’s spend share peaked mid-month at 18.06%, while CarGurus ended strong at 12.74%. Cars.com saw a steady rise, finishing at 4.56%. Autotrader’s share declined, closing at 2.94%. Camping World started high but dropped to 0.85%.

Market Exposure

Competitor Count for US Automotive Dealerships

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 3925
2025/05/02 4216
2025/05/03 4238
2025/05/04 4340
2025/05/05 4284
2025/05/06 4449
2025/05/07 4466
2025/05/08 4566
2025/05/09 4362
2025/05/10 4213
2025/05/11 4485
2025/05/12 4419
2025/05/13 4524
2025/05/14 4419
2025/05/15 4391
2025/05/16 4262
2025/05/17 4384
2025/05/18 4466
2025/05/19 4477
2025/05/20 4262
2025/05/21 4275
2025/05/22 4370
2025/05/23 4247
2025/05/24 4197
2025/05/25 4216
2025/05/26 4258
2025/05/27 4084
2025/05/28 4164
2025/05/29 4033
2025/05/30 3896
2025/05/31 4125

Copyright © Adthena. All rights reserved.

In May 2025, distinct advertisers peaked at 4,566 on May 8, then gradually declined, ending at 4,125.

Campaign Efficiency

Market Loss & Market Gains for US Automotive Dealerships

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
cargurus.com 2.86%
carvana.com 2.35%
carmax.com 0.23%
cars.com 0.2%
autonation.com 0.2%
carfax.com -0.15%
phillongdenver.com -0.17%
echopark.com -0.38%
campingworld.com -0.53%
autotrader.com -4.79%

Copyright © Adthena. All rights reserved.

CarGurus and Carvana surged in click share, while Autotrader faced a significant decline.

Campaign Efficiency

US Automotive Dealerships Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date carvana.com cargurus.com cars.com autotrader.com carmax.com carfax.com echopark.com autonation.com truecar.com campingworld.com
2025/05/01 14.61% 15.2% 3.16% 8.66% 2.78% 4.94% 2.36% 1.77% 2.52% 0.99%
2025/05/02 14.52% 13.95% 3.76% 8.46% 2.53% 4.74% 3.35% 2.6% 1.89% 1.34%
2025/05/03 13.93% 12.33% 4.34% 7.5% 2.37% 4.32% 3.1% 2.01% 2.15% 3.53%
2025/05/04 14.77% 14.19% 3.95% 8.36% 2.29% 3.96% 2.78% 2.2% 1.91% 3.72%
2025/05/05 15.38% 13.12% 4.73% 8.46% 2.42% 2.97% 2.46% 2.07% 2.02% 2.31%
2025/05/06 17.64% 12.63% 5.32% 7.9% 2.43% 2.73% 2.38% 2.11% 1.86% 2.32%
2025/05/07 16.3% 11.41% 5.85% 7.93% 2.1% 3.21% 3.4% 2.04% 2.11% 2.06%
2025/05/08 13.53% 15% 4.38% 8.14% 3.09% 2.92% 2.71% 2.24% 1.99% 2.31%
2025/05/09 14.64% 14.31% 3.54% 8.09% 3.21% 2.39% 2.13% 2.4% 1.99% 2.94%
2025/05/10 14.69% 13.58% 3.25% 8.87% 3.3% 2.3% 3% 1.95% 1.72% 3.15%
2025/05/11 15.07% 12.51% 3.05% 9.17% 2.98% 2.91% 3.13% 2.36% 1.96% 2.52%
2025/05/12 16.32% 13.62% 3.31% 7.81% 3.23% 2.79% 2.81% 2.02% 2.1% 2.22%
2025/05/13 17.6% 12.66% 3.61% 8.31% 2.96% 2.8% 3% 2.08% 2.68% 2.01%
2025/05/14 15.51% 13.29% 3.29% 7.88% 3.1% 2.79% 2.39% 2.36% 2.23% 2.41%
2025/05/15 13.41% 14.37% 2.94% 7.96% 3.67% 2.59% 2.18% 2.01% 2.81% 2.09%
2025/05/16 16.57% 13.11% 2.56% 8.22% 3.54% 2.55% 3.4% 1.74% 2.01% 2.27%
2025/05/17 16.22% 13.79% 1.69% 7.47% 3.4% 2.59% 2.76% 2.82% 2.85% 3.38%
2025/05/18 15.41% 14.03% 1.71% 9.39% 3.66% 3.17% 2.4% 2.52% 2.44% 2.96%
2025/05/19 17.11% 13.93% 3.85% 5.94% 3.5% 2.83% 2.58% 2.4% 2.78% 2.76%
2025/05/20 18.19% 13.35% 4.65% 4.25% 3.35% 3.19% 2.93% 2.53% 2.76% 2.47%
2025/05/21 19.61% 13.89% 3.73% 5.45% 2.94% 2.48% 3.07% 2.35% 2.32% 2.76%
2025/05/22 19.39% 13.51% 3.25% 5.11% 3.15% 2.82% 2.52% 3.5% 2.19% 3.34%
2025/05/23 18.11% 14.15% 2.94% 5.39% 3.25% 2.47% 3.24% 3.45% 2.29% 2.37%
2025/05/24 20.38% 13.6% 3.41% 5.38% 3.14% 2.82% 2.49% 2.97% 1.79% 2.02%
2025/05/25 17.44% 13.08% 4.57% 5.13% 3.08% 3.16% 1.68% 3.19% 2.12% 1.98%
2025/05/26 21.05% 13.28% 4.38% 4.58% 3.17% 2.16% 1.45% 2.11% 1.94% 2.01%
2025/05/27 19.77% 15.64% 4.76% 4% 2.83% 2.8% 1.93% 2.99% 2.03% 1.59%
2025/05/28 19.85% 14.96% 4.83% 3.92% 2.97% 2.5% 1.53% 1.96% 1.32% 1.61%
2025/05/29 21.33% 13.92% 4.66% 3.49% 3.22% 2.78% 1.24% 1.61% 1.39% 1.43%
2025/05/30 21.14% 14.17% 4.6% 3.62% 3.34% 2.43% 1.48% 1.51% 1.19% 0.72%
2025/05/31 17.48% 14.81% 5.49% 3.69% 3.39% 2.69% 2.57% 1.55% 1.12% 0.76%

Copyright © Adthena. All rights reserved.

Carvana’s impression share surged in May, peaking at 21.33% on the 29th. Cargurus fluctuated, ending at 14.81%. Cars.com rose steadily, finishing at 5.49%. Autotrader declined, closing at 3.69%. Carmax showed slight growth, ending at 3.39%. Carfax’s share decreased, closing at 2.69%. Echopark’s share dipped, ending at 2.57%. Autonation’s share fell, finishing at 1.55%. Truecar’s share declined, closing at 1.12%. Campingworld’s share dropped, ending at 0.76%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Automotive Dealerships

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    New & Used Cars https://www.autotrader.com

    Autotrader Official Site — Car payments shouldn’t be a mystery. Know what you’ll pay, before you buy with Autotrader. When...

  2. 2
    BMW USA® Official Site https://www.bmwusa.com

    Find Your BMW Today — Experience the Performance, Luxury, and Innovation of the Ultimate Driving Machine. Explore Models, Build Your Own, and Find Local Inventory from a Nearby BMW Center.

  3. 3
    CarGurus Official Site https://www.cargurus.com

    Buy. Sell. Online. Offline. Book Virtual Appointments. Test-Drive from Home. Free Delivery. Quickly Filter by Price, Mileage, Trim, Deal Rating and More.

  4. 4
    Search Used Cars For Sale https://www.carmax.com

    Visit CarMax® - Official Site — Use Express Pickup and get into your next set of wheels fast. See carmax.com for details. Find the...

  5. 5
    Used Cars for Sale Near You - Shop Over 10,000 Vehicles https://www.drivetime.com

    Get Approved, Shop Cars, Customize your Payments all on your Phone - Without a Credit Hit

Copyright © Adthena. All rights reserved.

In the competitive automotive PPC landscape, Autotrader, BMW USA, CarGurus, CarMax, and DriveTime dominate with distinct themes. Autotrader demystifies car payments, BMW USA highlights luxury and innovation, CarGurus offers seamless online-offline transactions, CarMax emphasizes quick pickups, and DriveTime focuses on credit-friendly shopping.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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