US Automotive Dealerships - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Dealerships category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Automotive Dealerships brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
cargurus.com	20.36
autotrader.com	14.31
carvana.com	13.92
carmax.com	3.92
cars.com	3.52
carfax.com	3.51
autonation.com	2.22
echopark.com	2.02
truecar.com	1.4
drivetime.com	1.09
others	33.73

Cargurus.com leads with 20.36% click share, followed by Autotrader.com at 14.31%. Carvana.com holds 13.92%, while ‘others’ collectively capture 33.73%.

Market Exposure

Share of Spend for the top 10 US Automotive Dealerships brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	carvana.com	cargurus.com	autotrader.com	carfax.com	cars.com	autonation.com	echopark.com	drivetime.com	truecar.com	carmax.com
2025/04/01	16.06%	11.58%	6.09%	1.77%	2.98%	2.29%	1.72%	2.57%	0.84%	2.52%
2025/04/02	18.28%	12.38%	5.25%	0.08%	3.65%	2.36%	2.66%	2.03%	1.3%	2.23%
2025/04/03	18.16%	10.2%	2.39%	0.11%	2.5%	1.92%	1.51%	3.34%	0.77%	2%
2025/04/04	17.64%	9.61%	3.46%	0.07%	3.24%	2.01%	2.05%	3.05%	1.27%	2.21%
2025/04/05	10.87%	10.99%	8.45%	0.09%	3.12%	2.62%	1.86%	2.53%	1.66%	2.38%
2025/04/06	14.84%	10.06%	7.16%	0.08%	3.09%	2.08%	1.3%	2.59%	1.55%	1.98%
2025/04/07	16.17%	11.44%	5.27%	1.72%	2.79%	2.01%	3.01%	2.48%	1.44%	2.26%
2025/04/08	19.49%	11.72%	5.63%	1.28%	3.09%	2.08%	1.65%	2.51%	1.46%	2.2%
2025/04/09	24.25%	10.25%	6.46%	2.09%	2.29%	1.94%	1.58%	1.61%	1.62%	1.75%
2025/04/10	21.19%	10.37%	4.61%	2%	2.37%	1.89%	1.46%	2.9%	1.54%	2.03%
2025/04/11	22.46%	9.7%	6.15%	2.47%	2.02%	1.79%	2.32%	1.93%	1.3%	2.04%
2025/04/12	27.37%	9.66%	3.62%	2.84%	2.47%	1.81%	1.6%	1.81%	1.54%	1.79%
2025/04/13	16.23%	9.42%	3.16%	2.53%	2.4%	1.7%	1.3%	1.73%	1.53%	2.14%
2025/04/14	15.31%	9.7%	5.13%	2.65%	2.77%	2.04%	2.54%	2.29%	1.53%	1.81%
2025/04/15	21.05%	9.73%	5.97%	2.75%	2.7%	2.32%	2.31%	1.81%	1.53%	1.96%
2025/04/16	21.03%	8.76%	5.31%	3.3%	1.85%	2.14%	2.37%	2.16%	1.95%	1.81%
2025/04/17	21.05%	9.94%	6.9%	4.04%	1.45%	2.11%	2.24%	1.7%	0.83%	0.89%
2025/04/18	15.67%	11.04%	4.99%	4.05%	2.83%	1.8%	1.93%	3.08%	1.91%	1.66%
2025/04/19	14.25%	12.71%	4.41%	3.96%	2.98%	1.74%	2.55%	2.36%	2.08%	1.92%
2025/04/20	13.72%	10.36%	6.92%	3.83%	2.42%	1.53%	2.97%	2.04%	2.06%	2.09%
2025/04/21	15.6%	11.36%	5.77%	3.35%	2.18%	1.88%	4.01%	2.15%	2.16%	1.61%
2025/04/22	14.73%	10.58%	5.45%	3.54%	2.76%	1.91%	3.59%	1.9%	2.16%	1.66%
2025/04/23	13.81%	10.2%	5.77%	3.15%	3.45%	1.93%	4.22%	1.88%	2.69%	1.89%
2025/04/24	16.59%	10.43%	7.02%	2.78%	2.44%	1.87%	2.41%	2.3%	2.1%	1.85%
2025/04/25	14.98%	10.5%	7.32%	2.95%	2.5%	2.07%	3.27%	1.81%	1.65%	1.5%
2025/04/26	12.73%	10.55%	7.02%	3.66%	2.38%	2.05%	2.26%	2.26%	2.09%	1.92%
2025/04/27	12.44%	9.67%	7.26%	3.07%	2.56%	2.31%	3.13%	2.12%	1.92%	1.77%
2025/04/28	11.99%	11.32%	8%	2.92%	2.47%	1.61%	2.44%	2.2%	1.53%	1.88%
2025/04/29	12.34%	10.51%	7.54%	3.5%	2.55%	2%	2.6%	2.51%	1.8%	1.91%
2025/04/30	13.27%	9.66%	7.47%	4.32%	2.55%	2.43%	2.36%	2.32%	1.81%	1.69%

Carvana’s spend share fluctuated, peaking mid-month at 27.37%. CarGurus maintained a steady presence, while AutoTrader saw a late surge. Carfax and EchoPark showed gradual increases, ending April with notable gains.

Market Exposure

Competitor Count for US Automotive Dealerships

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/04/01	4437
2025/04/02	4316
2025/04/03	4553
2025/04/04	4938
2025/04/05	4960
2025/04/06	4975
2025/04/07	4745
2025/04/08	4571
2025/04/09	4532
2025/04/10	4590
2025/04/11	4268
2025/04/12	4488
2025/04/13	4689
2025/04/14	4718
2025/04/15	4518
2025/04/16	4627
2025/04/17	4102
2025/04/18	4705
2025/04/19	5027
2025/04/20	4532
2025/04/21	4617
2025/04/22	4565
2025/04/23	4573
2025/04/24	4553
2025/04/25	4350
2025/04/26	4727
2025/04/27	4773
2025/04/28	4572
2025/04/29	4391
2025/04/30	4118

April saw fluctuating advertiser numbers, peaking at 5,027 on April 19. The month concluded with a decrease to 4,118.

Campaign Efficiency

Market Loss & Market Gains for US Automotive Dealerships

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
autotrader.com	3.45%
carfax.com	2.02%
echopark.com	0.58%
cargurus.com	0.58%
truecar.com	0.35%
hondaofseattle.com	-0.11%
hertzcarsales.com	-0.17%
autonation.com	-0.27%
carmax.com	-0.84%
carvana.com	-4.88%

Autotrader.com surged with a 3.45% click share increase, while Carvana.com faced a significant drop of 4.88%.

Campaign Efficiency

US Automotive Dealerships Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	carvana.com	cargurus.com	autotrader.com	carfax.com	cars.com	autonation.com	echopark.com	carmax.com	truecar.com	drivetime.com
2025/04/01	19.54%	16.05%	6.44%	2.66%	3.37%	2.97%	1.69%	3.37%	0.87%	1.7%
2025/04/02	22.01%	16.22%	5.12%	0.04%	3.8%	2.69%	2.44%	3.15%	1.4%	1.28%
2025/04/03	23.34%	15.4%	1.67%	0.06%	2.97%	2.44%	1.75%	2.84%	0.81%	2.12%
2025/04/04	21.96%	13.43%	3.63%	0.04%	3.78%	2.36%	1.8%	2.85%	1.3%	2.1%
2025/04/05	12.92%	15.01%	9.25%	0.05%	3.48%	3.27%	1.75%	2.95%	1.8%	1.63%
2025/04/06	18.05%	13.93%	7.82%	0.04%	3.61%	2.46%	1.61%	2.7%	1.62%	1.63%
2025/04/07	19.84%	15.54%	5.56%	1.65%	2.99%	2.31%	2.64%	2.85%	1.57%	1.53%
2025/04/08	23.55%	15.2%	5.57%	1.92%	3.21%	2.4%	1.69%	2.79%	1.41%	1.46%
2025/04/09	27.42%	13.55%	6.29%	2.75%	2.47%	2.13%	1.64%	2.33%	1.64%	0.99%
2025/04/10	26.1%	13.43%	4.66%	2.72%	2.48%	2.29%	1.57%	2.62%	1.61%	1.75%
2025/04/11	26.64%	13.05%	5.86%	3.32%	2.44%	2.07%	2.24%	2.7%	1.48%	1.16%
2025/04/12	30.7%	12.87%	3.73%	3.56%	2.59%	2.15%	1.72%	2.35%	1.56%	1.08%
2025/04/13	20.01%	13.47%	2.92%	3.42%	2.72%	2.08%	1.51%	2.73%	1.61%	1.09%
2025/04/14	18.82%	13.11%	5.75%	3.33%	2.9%	2.44%	2.44%	2.39%	1.55%	1.41%
2025/04/15	24.08%	12.98%	5.99%	3.33%	2.78%	2.54%	2.25%	2.43%	1.58%	1.1%
2025/04/16	24.49%	11.66%	5.57%	4.24%	2.13%	2.31%	2.11%	2.35%	1.82%	1.36%
2025/04/17	23.71%	12.48%	6.49%	4.78%	1.61%	2.21%	1.87%	1.21%	0.82%	1.03%
2025/04/18	17.73%	14.82%	5.58%	4.82%	3.12%	2.17%	1.72%	2.06%	1.83%	2.19%
2025/04/19	15.92%	16.51%	4.67%	4.94%	3.41%	1.94%	2.1%	2.34%	2.2%	1.61%
2025/04/20	16.59%	14.66%	7.5%	5.1%	2.83%	1.75%	2.64%	2.72%	2.36%	1.33%
2025/04/21	17.43%	15.42%	6.33%	4.16%	2.57%	2.21%	3.11%	2.08%	2.34%	1.38%
2025/04/22	16.85%	14.59%	6.26%	4.53%	3.34%	2.28%	3.18%	2.22%	2.52%	1.19%
2025/04/23	16.08%	13.97%	6.36%	4.33%	4.08%	2.13%	3.53%	2.41%	3.05%	1.26%
2025/04/24	18.4%	14.31%	7.77%	3.75%	2.99%	2.13%	2.52%	2.37%	2.34%	1.46%
2025/04/25	17.69%	14.9%	8.13%	4.13%	2.92%	2.54%	3.12%	2.06%	2.05%	1.17%
2025/04/26	14.58%	14.52%	7.62%	4.47%	2.84%	2.32%	2.25%	2.39%	2.38%	1.4%
2025/04/27	14.22%	13.43%	7.57%	3.91%	3.08%	2.7%	2.77%	2.18%	2.13%	1.45%
2025/04/28	13.94%	16.52%	8.6%	3.78%	3.1%	1.84%	2.33%	2.18%	1.87%	1.42%
2025/04/29	14.59%	14.8%	7.81%	4.66%	3.26%	2.34%	2.38%	2.55%	2.25%	1.7%
2025/04/30	15.24%	13.43%	8.24%	5.27%	3.29%	2.84%	2.53%	2.34%	2.13%	1.56%

Carvana’s impression share fluctuated, peaking at 30.7% mid-month, then declining. Cargurus saw a steady decline, while Autotrader improved towards month-end. Carfax and Cars.com showed gradual growth. Autonation and Echopark remained stable. Carmax and Truecar had minor fluctuations. Drivetime ended slightly lower.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Automotive Dealerships

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
New & Used Cars https://www.autotrader.com
Autotrader Official Site — Car payments shouldn’t be a mystery. Know what you’ll pay, before you buy with Autotrader. When...
2
CarGurus Official Site https://www.cargurus.com
Buy. Sell. Online. Offline. Book Virtual Appointments. Test-Drive from Home. Free Delivery. Quickly Filter by Price, Mileage, Trim...
3
Search Used Cars For Sale https://www.carmax.com
Visit CarMax® - Official Site — Use Express Pickup and get into your next set of wheels fast. See carmax.com for details. Find the...
4
Carvana® Used Cars - Buy, Sell, or Trade-in Online https://www.carvana.com › used-cars
Find The Right Used Car For You. Search By Price, Make, Model, Mileage And More!
5
Used Cars for Sale Near You | Shop Over 10,000 Vehicles https://www.drivetime.com
Get Approved, Shop Cars, Customize your Payments all on your Phone - Without a Credit Hit

In the competitive landscape of automotive PPC ads, Autotrader, CarGurus, CarMax, Carvana, and DriveTime dominate. Autotrader emphasizes transparency in car payments, while CarGurus offers convenience with virtual appointments. CarMax highlights speed with express pickup, Carvana focuses on personalized searches, and DriveTime promotes easy financing without credit checks.

Frequently Asked Questions

Why is the US Automotive Dealerships April 2025 Report useful and how should I use it?

Why is the US Automotive Dealerships April 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the US Automotive Dealerships April 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the US Automotive Dealerships April 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the US Automotive Dealerships April 2025 Report?

The US Automotive Dealerships April 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The US Automotive Dealerships April 2025 Report aggregates data from across both device types and Google Shopping.
Who is this US Automotive Dealerships April 2025 Report for?

The US Automotive Dealerships April 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

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With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

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Customer Success Stories

Mazda drives 31% dealer efficiency with Adthena

Mazda are the world’s largest independent car manufacturer which allows them to be reactive and adaptive in the ever changing automotive industry.

They came to Adthena to help monitor a new program for their national dealer network in order to drive efficiencies and protect their brand message in paid search.Read case study

Innovating in the hybrid cars market with competitive intelligence

Starting in 2019, every all-new model that Volvo introduces will be either a fully electric vehicle or a hybrid. That’s an ambitious commitment. With many manufacturers seeking to be the most innovative brand in the industry, Volvo needed to stand out in the highly competitive hybrid car space.Read case study

Volkswagen achieves a 13% increase in brand conversions

When Volkswagen sought to expand its search coverage by shifting budget from brand to generic terms, they unknowingly risked losing valuable lower-funnel customers.

A sudden drop in market share triggered an immediate response using Adthena's market intelligence.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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Share of Clicks for top 10 US Automotive Dealerships brands

Share of Spend for the top 10 US Automotive Dealerships brands

Competitor Count for US Automotive Dealerships

Market Loss & Market Gains for US Automotive Dealerships

US Automotive Dealerships Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Automotive Dealerships

Frequently Asked Questions

Why is the US Automotive Dealerships April 2025 Report useful and how should I use it?

Why is the US Automotive Dealerships April 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Automotive Dealerships April 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Automotive Dealerships April 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Mazda drives 31% dealer efficiency with Adthena

Innovating in the hybrid cars market with competitive intelligence

Volkswagen achieves a 13% increase in brand conversions

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See this data specific to your brand performance

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