Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Dealerships category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 17.2108700935 |
| 82.7891299065 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 50 |
| 50 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| cargurus.com | 17 |
| carvana.com | 14.35 |
| carmax.com | 9.05 |
| autotrader.com | 8.55 |
| carfax.com | 6.86 |
| cars.com | 4.28 |
| autonation.com | 2.02 |
| bmwusa.com | 1.73 |
| truecar.com | 1.28 |
| echopark.com | 1.15 |
| others | 33.73 |
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Cargurus.com leads with 17% click share, followed by Carvana.com at 14.35%. Others collectively hold 33.73%, highlighting diverse competition.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | carvana.com | cargurus.com | carmax.com | carfax.com | cars.com | autotrader.com | autonation.com | bmwusa.com | echopark.com | truecar.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/02/01 | 19.87% | 8.29% | 8.52% | 6.94% | 3.18% | 3.5% | 2.18% | 1.79% | 1.1% | 1.5% |
| 2026/02/02 | 16.45% | 8.55% | 6.98% | 4.13% | 2.62% | 3.37% | 2% | 2.01% | 0.95% | 0.99% |
| 2026/02/03 | 20.2% | 8.76% | 6.83% | 6.02% | 2.83% | 3.42% | 2.69% | 1.66% | 1.21% | 1.95% |
| 2026/02/04 | 21.52% | 7.78% | 6.39% | 5.9% | 2.74% | 3.59% | 3.07% | 1.57% | 1.61% | 2.08% |
| 2026/02/05 | 19.79% | 7.83% | 6.25% | 5.28% | 2.53% | 3.54% | 2.82% | 1.58% | 1.75% | 2.06% |
| 2026/02/06 | 19.91% | 8.5% | 6.57% | 5.03% | 2.91% | 3.78% | 3.09% | 1.35% | 2.18% | 2.32% |
| 2026/02/07 | 22.01% | 8.74% | 7.57% | 1.93% | 3.15% | 3.72% | 1.88% | 1.7% | 2.02% | 2.63% |
| 2026/02/08 | 19.31% | 8.35% | 8.3% | 5.49% | 2.52% | 3.59% | 0.78% | 1.97% | 1.62% | 1.84% |
| 2026/02/09 | 20.31% | 8.31% | 7.02% | 4.97% | 2.43% | 3.13% | 2.43% | 1.92% | 1.54% | 1.91% |
| 2026/02/10 | 18.91% | 9.76% | 7.02% | 4.69% | 2.98% | 3.27% | 3.17% | 1.96% | 1.66% | 1.94% |
| 2026/02/11 | 18.51% | 9.04% | 6.75% | 5.04% | 2.84% | 3.01% | 3.41% | 1.63% | 2.02% | 1.93% |
| 2026/02/12 | 18.57% | 7.36% | 5.87% | 5% | 2.38% | 3.33% | 2.65% | 1.49% | 1.64% | 1.94% |
| 2026/02/13 | 18.61% | 7.95% | 6.14% | 4.72% | 2.72% | 3.54% | 2.89% | 1.26% | 2.04% | 2.17% |
| 2026/02/14 | 20.56% | 8.17% | 7.08% | 1.8% | 2.94% | 3.48% | 1.76% | 1.58% | 1.89% | 2.46% |
| 2026/02/15 | 18.23% | 7.88% | 7.84% | 5.18% | 2.38% | 3.39% | 0.73% | 1.86% | 1.53% | 1.74% |
| 2026/02/16 | 19.27% | 7.89% | 6.66% | 4.71% | 2.31% | 2.98% | 2.32% | 1.82% | 1.46% | 1.82% |
| 2026/02/17 | 17.06% | 11.08% | 8.76% | 5.04% | 2.95% | 4.25% | 2.99% | 2.38% | 0.82% | 1.42% |
| 2026/02/18 | 16.66% | 8.41% | 7.57% | 5.04% | 2.73% | 4.01% | 2.86% | 2.27% | 1.36% | 1.58% |
| 2026/02/19 | 17.82% | 8.23% | 7.51% | 4.78% | 3.58% | 4.33% | 2.97% | 2.4% | 1.44% | 0.98% |
| 2026/02/20 | 14.4% | 7.68% | 8.69% | 4.79% | 3.47% | 4.08% | 2.93% | 3.12% | 1.12% | 0.59% |
| 2026/02/21 | 15.65% | 9.54% | 9.05% | 5.4% | 3.53% | 4.43% | 2.23% | 3.02% | 1.39% | 0.61% |
| 2026/02/22 | 15.04% | 9.81% | 8.99% | 4.81% | 3.84% | 4.96% | 2.77% | 2.5% | 0.75% | 0.6% |
| 2026/02/23 | 16.32% | 8.23% | 8.8% | 4.81% | 3% | 3.3% | 2.35% | 2.92% | 1.06% | 0.59% |
| 2026/02/24 | 17.45% | 7.52% | 9.21% | 5.18% | 3.09% | 2.88% | 1.97% | 2.68% | 1.29% | 0.63% |
| 2026/02/25 | 17.98% | 8.35% | 9.34% | 4.36% | 2.93% | 2.81% | 3.06% | 2.62% | 1.31% | 0.62% |
| 2026/02/26 | 17.09% | 8.75% | 9.48% | 3.83% | 3.69% | 2.71% | 3.43% | 2.93% | 1.17% | 0.46% |
| 2026/02/27 | 17.15% | 8.17% | 9.52% | 3.96% | 3.67% | 3.15% | 3.57% | 2.55% | 1.03% | 0.53% |
| 2026/02/28 | 17.44% | 9.36% | 8.51% | 4.16% | 3.58% | 3.39% | 3.31% | 1.58% | 1.13% | 0.5% |
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Carvana led February with fluctuating spend, peaking at 22.01% on the 7th. Cargurus and Carmax showed steady growth, while Carfax and Cars.com had modest shares. Autotrader and Autonation saw varied trends, with BMWUSA and Echopark maintaining low shares. Truecar ended with minimal spend.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/02/01 | 4566 |
| 2026/02/02 | 5152 |
| 2026/02/03 | 4684 |
| 2026/02/04 | 4793 |
| 2026/02/05 | 4787 |
| 2026/02/06 | 4663 |
| 2026/02/07 | 4642 |
| 2026/02/08 | 4668 |
| 2026/02/09 | 4829 |
| 2026/02/10 | 4688 |
| 2026/02/11 | 4872 |
| 2026/02/12 | 4787 |
| 2026/02/13 | 4663 |
| 2026/02/14 | 4642 |
| 2026/02/15 | 4668 |
| 2026/02/16 | 4829 |
| 2026/02/17 | 5432 |
| 2026/02/18 | 4911 |
| 2026/02/19 | 4568 |
| 2026/02/20 | 4390 |
| 2026/02/21 | 4315 |
| 2026/02/22 | 4542 |
| 2026/02/23 | 4576 |
| 2026/02/24 | 4466 |
| 2026/02/25 | 4276 |
| 2026/02/26 | 4075 |
| 2026/02/27 | 4055 |
| 2026/02/28 | 4034 |
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February began with 4,566 advertisers, peaking at 5,432 mid-month. A decline followed, ending at 4,034.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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CarGurus.com surged with a 1.93% click share increase, while Carvana.com faced a 2.71% decline. Autotrader.com, CarMax.com, and BMWUSA.com also saw positive growth.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | carvana.com | cargurus.com | carmax.com | cars.com | carfax.com | autotrader.com | autonation.com | drivetime.com | echopark.com | truecar.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/02/01 | 20.57% | 10.64% | 8.55% | 4.11% | 7.77% | 4.53% | 2.08% | 0.97% | 1.18% | 1.78% |
| 2026/02/02 | 19.74% | 12.44% | 6.42% | 4% | 5.31% | 5.04% | 1.82% | 0.85% | 0.94% | 1.41% |
| 2026/02/03 | 20.99% | 10.89% | 6.92% | 3.81% | 6.76% | 4.52% | 2.45% | 0.79% | 1.11% | 2.08% |
| 2026/02/04 | 22.21% | 9.98% | 6.7% | 3.95% | 6.39% | 4.86% | 2.73% | 0.79% | 1.45% | 2.28% |
| 2026/02/05 | 20.57% | 10.05% | 6.89% | 3.76% | 5.95% | 4.78% | 2.6% | 0.98% | 1.59% | 2.15% |
| 2026/02/06 | 20.5% | 10.37% | 7.16% | 3.79% | 5.67% | 5.04% | 2.74% | 0.8% | 1.84% | 2.49% |
| 2026/02/07 | 22.33% | 11.17% | 8.03% | 4.46% | 2.1% | 5% | 1.71% | 1% | 1.64% | 2.82% |
| 2026/02/08 | 20.15% | 11.09% | 8.7% | 3.74% | 6.26% | 4.92% | 0.72% | 1.42% | 1.36% | 2.3% |
| 2026/02/09 | 21.71% | 11.02% | 7.28% | 3.56% | 5.51% | 4.26% | 2.3% | 1.04% | 1.53% | 2.38% |
| 2026/02/10 | 20.5% | 12.26% | 7.2% | 4.21% | 5.49% | 4.43% | 3.17% | 0.96% | 1.54% | 2.43% |
| 2026/02/11 | 20.25% | 11.65% | 7.04% | 3.91% | 5.52% | 4.23% | 3.26% | 1.18% | 1.76% | 2.33% |
| 2026/02/12 | 20.57% | 10.05% | 6.89% | 3.76% | 5.95% | 4.78% | 2.6% | 0.98% | 1.59% | 2.15% |
| 2026/02/13 | 20.5% | 10.37% | 7.16% | 3.79% | 5.67% | 5.04% | 2.74% | 0.8% | 1.84% | 2.49% |
| 2026/02/14 | 22.33% | 11.17% | 8.03% | 4.46% | 2.1% | 5% | 1.71% | 1% | 1.64% | 2.82% |
| 2026/02/15 | 20.15% | 11.09% | 8.7% | 3.74% | 6.26% | 4.92% | 0.72% | 1.42% | 1.36% | 2.3% |
| 2026/02/16 | 21.71% | 11.02% | 7.28% | 3.56% | 5.51% | 4.26% | 2.3% | 1.04% | 1.53% | 2.38% |
| 2026/02/17 | 16.36% | 14.12% | 7.61% | 3.95% | 5.87% | 5.47% | 2.81% | 1.55% | 0.76% | 1.47% |
| 2026/02/18 | 17.54% | 11.58% | 7.8% | 3.85% | 6.2% | 5.78% | 2.87% | 1.35% | 1.41% | 2.11% |
| 2026/02/19 | 18.97% | 11.45% | 7.57% | 4.69% | 5.78% | 5.97% | 2.94% | 0.81% | 1.38% | 1.27% |
| 2026/02/20 | 16.44% | 12.06% | 8.45% | 5.04% | 5.96% | 6.03% | 2.71% | 0.44% | 1.1% | 0.86% |
| 2026/02/21 | 17.13% | 13.58% | 8.52% | 4.67% | 6.46% | 6.27% | 2.33% | 1.06% | 1.11% | 0.96% |
| 2026/02/22 | 15.62% | 13.33% | 9.03% | 4.7% | 5.68% | 6.95% | 2.63% | 1.48% | 0.77% | 0.77% |
| 2026/02/23 | 17.66% | 12.1% | 8.4% | 4.2% | 6.08% | 4.92% | 2.08% | 0.95% | 1.05% | 0.78% |
| 2026/02/24 | 19.26% | 11.17% | 8.72% | 4.09% | 6.31% | 4.63% | 2.15% | 0.56% | 1% | 0.83% |
| 2026/02/25 | 20.03% | 11.84% | 9.28% | 4.38% | 5.3% | 4.34% | 2.91% | 0.69% | 0.92% | 0.83% |
| 2026/02/26 | 19.27% | 12.18% | 9.34% | 5.31% | 4.3% | 4.15% | 3.22% | 1.01% | 1.04% | 0.68% |
| 2026/02/27 | 18.87% | 11.72% | 9.48% | 4.97% | 4.8% | 4.5% | 3.66% | 1.09% | 0.98% | 0.7% |
| 2026/02/28 | 18.83% | 13.13% | 8.69% | 4.93% | 4.84% | 4.82% | 3.15% | 1.63% | 1.07% | 0.65% |
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Carvana’s impression share fluctuated, peaking mid-month before declining. CarGurus saw a steady rise, while CarMax ended strong. Cars.com and Carfax showed moderate growth. Autotrader and Autonation had mixed trends. Drivetime, Echopark, and Truecar experienced varied shifts.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Press start on a future filled with elegance and ease in a BMW. BMW—where craftsmanship and performance combine for an experience without equal.
Best Prices From Local Dealers. Shop for Cheap Used Cars Today! Don't Miss Out.
Used cars for sale on carmax.com. Search used cars, research vehicle models, and compare cars, all online at carmax.com
Cars.com - Your One-Stop-Shop for Buying and Selling Cars. 2M+ Vehicles Available!
Find a great price on the car you want. Browse top used car deals near you.
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In the competitive world of automotive PPC, BMW stands out with its promise of elegance and performance, while CarGurus, CarMax, Cars.com, and TrueCar focus on affordability and variety. Each ad captures a unique essence, from luxury to budget-friendly options, catering to diverse consumer needs.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the US Automotive Dealerships February 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the US Automotive Dealerships February 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.
On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The US Automotive Dealerships February 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
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Yes. The US Automotive Dealerships February 2026 Report aggregates data from across both device types and Google Shopping.
The US Automotive Dealerships February 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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