US Automotive Auto Parts - PPC Market Share Analysis November 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Auto Parts category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Auto Parts – US

Google AI Overview visibility for Automotive Auto Parts US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 15.3105689501
84.6894310499
15%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 49
51
49%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 8%
Transactional 7%
Navigational 0%
Seasonal 0%
Local 1%
Problem Solving 26%

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Market Exposure

Share of Clicks for top 10 US Automotive Auto Parts brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
autozone.com 22.8
advanceautoparts.com 19.13
napaonline.com 12.65
partsgeek.com 5.42
carparts.com 2.95
bumper.com 2.34
kbb.com 2.11
summitracing.com 2.01
harborfreight.com 1.98
ford.com 1.15
others 27.46
  • autozone.com - 22.8%
  • advanceautoparts.com - 19.13%
  • napaonline.com - 12.65%
  • partsgeek.com - 5.42%
  • carparts.com - 2.95%
  • bumper.com - 2.34%
  • kbb.com - 2.11%
  • summitracing.com - 2.01%
  • harborfreight.com - 1.98%
  • ford.com - 1.15%
  • others - 27.46%

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AutoZone leads with 22.8% click share, followed by Advance Auto Parts at 19.13%. Others collectively hold 27.46%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Automotive Auto Parts brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date autozone.com advanceautoparts.com bumper.com carparts.com partsgeek.com napaonline.com vinseeker.com harborfreight.com peddle.com theclunkerjunker.com
2025/11/01 7.18% 7.22% 7.18% 5.35% 7.53% 5.12% 2.83% 1.75% 2.96% 1.15%
2025/11/02 3.28% 7.69% 7% 4.67% 6.63% 5.14% 2.38% 2.11% 3.48% 1.43%
2025/11/03 4.42% 7.93% 6.49% 4.81% 6.58% 5.4% 1.84% 2.46% 2.91% 1.79%
2025/11/04 10.53% 7.16% 6.33% 4.78% 4.78% 3.2% 2.7% 2.22% 2.75% 1.57%
2025/11/05 7.12% 8.61% 6.22% 4.35% 5.65% 3.66% 2.31% 2.97% 2.28% 1.1%
2025/11/06 7.89% 8.77% 8.02% 5.01% 6.55% 5.19% 2.45% 1.67% 2.92% 1.35%
2025/11/07 11.69% 7.74% 5.19% 4.3% 5.45% 3.92% 1.53% 2.9% 2.13% 0.73%
2025/11/08 8.98% 8.98% 5.03% 4.2% 5.92% 2.82% 1.98% 3.15% 2.33% 1.09%
2025/11/09 12.8% 5.87% 5.76% 4.32% 4.56% 4.29% 2.06% 2.34% 2.69% 1.55%
2025/11/10 11.44% 8.04% 3.99% 4.41% 5.06% 4.86% 1.34% 2.6% 2.04% 1.19%
2025/11/11 18.61% 8.2% 4.16% 4.42% 4.92% 4.18% 1.69% 1.07% 2.26% 1.91%
2025/11/12 20.47% 6.33% 4.74% 3.92% 3.67% 5.06% 1.92% 0.42% 2.39% 1.63%
2025/11/13 8.27% 6.25% 5.38% 5.31% 6.96% 4.89% 2.47% 1.68% 2.78% 2.31%
2025/11/14 11.94% 8.1% 5.61% 4.93% 5.03% 3.88% 2.3% 1.84% 2.65% 1.56%
2025/11/15 13.88% 7.25% 4.89% 4.42% 6.85% 4.23% 2.44% 2.13% 2.51% 1.39%
2025/11/16 13% 8.29% 5.22% 5.11% 4.88% 4.84% 2.38% 2.55% 2.49% 1.72%
2025/11/17 8.56% 8.44% 5.14% 6.85% 6.06% 4.34% 3.23% 1.99% 2.8% 1.54%
2025/11/18 8.81% 8.77% 6.96% 5.57% 5.06% 4.76% 3.55% 2.01% 2.49% 1.92%
2025/11/19 17.35% 7.09% 6.53% 4.45% 4.75% 6.01% 3.09% 1.03% 2.6% 1.38%
2025/11/20 21.38% 6.55% 4.29% 4.4% 5.47% 6.74% 2.23% 1.24% 2.29% 1.04%
2025/11/21 12.2% 6.37% 4.82% 5.73% 6.24% 5.87% 2.1% 2.17% 2.4% 1.44%
2025/11/22 12.81% 8.12% 5.72% 5.11% 5.41% 4.2% 2.58% 1.66% 2.68% 1.82%
2025/11/23 14.02% 7.75% 5.81% 5.76% 5.89% 3.79% 2.3% 2.32% 2.8% 1.75%
2025/11/24 17.97% 8.02% 5.12% 5.59% 5.04% 4.13% 2.38% 1.73% 2.97% 2.1%
2025/11/25 16.88% 7.97% 5.13% 5.85% 7.1% 3.36% 2.6% 1.45% 2.45% 1.32%
2025/11/26 20.81% 6.83% 3.76% 5.53% 6.95% 4.95% 1.95% 1.44% 1.94% 1.19%
2025/11/27 12.22% 8.14% 4.47% 5.33% 5.28% 7.25% 2.11% 1.84% 2.75% 1.96%
2025/11/28 14.37% 7.61% 5.23% 4.15% 4.67% 5.45% 1.84% 1.34% 2.82% 1.62%
2025/11/29 9.93% 9.57% 6.48% 4.14% 4.99% 5.5% 2.61% 1.69% 2.68% 1.02%
2025/11/30 13.5% 8.05% 5.46% 5.2% 4.88% 4.03% 2.99% 2.47% 2.08% 1.17%
  • autozone.com
  • advanceautoparts.com
  • bumper.com
  • carparts.com
  • partsgeek.com
  • napaonline.com
  • vinseeker.com
  • harborfreight.com
  • peddle.com
  • theclunkerjunker.com

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AutoZone’s PPC spend surged mid-November, peaking at 21.38% on the 20th. Advance Auto Parts maintained steady performance, while Bumper.com saw fluctuations. CarParts.com and PartsGeek showed moderate activity. NapaOnline and VinSeeker had varied trends, with HarborFreight and Peddle showing lower engagement. The month concluded with AutoZone leading.

Market Exposure

Competitor Count for US Automotive Auto Parts

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/11/01 1944
2025/11/02 2051
2025/11/03 2118
2025/11/04 2110
2025/11/05 2250
2025/11/06 1910
2025/11/07 2405
2025/11/08 2470
2025/11/09 2306
2025/11/10 2484
2025/11/11 2343
2025/11/12 2323
2025/11/13 2116
2025/11/14 2069
2025/11/15 2049
2025/11/16 2014
2025/11/17 1966
2025/11/18 1930
2025/11/19 1820
2025/11/20 1849
2025/11/21 1778
2025/11/22 1761
2025/11/23 1789
2025/11/24 1873
2025/11/25 1823
2025/11/26 1774
2025/11/27 1798
2025/11/28 1783
2025/11/29 1707
2025/11/30 1792

Copyright © Adthena. All rights reserved.

November saw a dynamic shift in distinct advertisers, peaking at 2,484 on the 10th, before gradually declining to 1,792 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for US Automotive Auto Parts

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
autozone.com 4.67%
napaonline.com 1.07%
goodcar.com 0.31%
a-premium.com 0.24%
carparts.com 0.17%
partsgeek.com -0.26%
oreillyauto.com -0.34%
advanceautoparts.com -0.35%
ford.com -0.43%
harborfreight.com -0.66%

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AutoZone surged with a 4.67% click share increase, while NapaOnline gained 1.07%. HarborFreight faced a 0.66% decline, and Ford dropped by 0.43%.

Campaign Efficiency

US Automotive Auto Parts Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date autozone.com advanceautoparts.com napaonline.com partsgeek.com harborfreight.com carparts.com bumper.com vinseeker.com oreillyauto.com cargurus.com
2025/11/01 10.23% 9.79% 7.24% 8.13% 3.92% 5.1% 4.66% 1.7% 1.42% 1.08%
2025/11/02 5.37% 10.62% 7.8% 7.75% 4.77% 4.6% 4.86% 1.37% 0.53% 0.85%
2025/11/03 6.57% 11.41% 6.93% 6.62% 5.05% 4.29% 4.18% 1.08% 1.16% 0.94%
2025/11/04 10.12% 10.09% 5.34% 5.17% 5.08% 4.38% 4.3% 1.56% 0.62% 0.93%
2025/11/05 8.59% 11.31% 5.48% 5.42% 5.91% 3.7% 3.78% 1.31% 1.02% 1.15%
2025/11/06 9.99% 11.8% 7.84% 6.98% 3.73% 4.45% 5.44% 1.4% 0.35% 0.85%
2025/11/07 13.98% 9.84% 4.94% 5.68% 5.66% 3.74% 3.28% 0.8% 1.54% 1%
2025/11/08 11.91% 13.42% 3.82% 6.01% 5.58% 3.46% 3.03% 1.02% 1.8% 0.87%
2025/11/09 13.19% 8.1% 5.33% 4.84% 4.38% 3.89% 3.46% 1.02% 2.02% 0.85%
2025/11/10 13.48% 9.71% 6.28% 5.32% 4.79% 3.88% 2.3% 0.66% 2.44% 1.04%
2025/11/11 18.46% 10.71% 5.73% 5.22% 2.13% 3.77% 2.5% 0.85% 1.73% 0.77%
2025/11/12 21.23% 8.46% 7.2% 4.3% 0.98% 3.69% 3.06% 1.08% 2.41% 0.87%
2025/11/13 10.88% 8.51% 7.98% 7.55% 3.49% 4.9% 3.56% 1.38% 1.09% 1.3%
2025/11/14 13.42% 11.35% 5.76% 5.5% 4.14% 4.34% 3.71% 1.44% 1.23% 1.05%
2025/11/15 17.4% 9.91% 5.83% 6.87% 4.65% 3.96% 3.25% 1.52% 2.47% 1.09%
2025/11/16 15.1% 10.5% 7.54% 5.49% 5.6% 4.53% 3.35% 1.29% 0.57% 1.16%
2025/11/17 12.3% 10.85% 6.59% 6.39% 4.26% 6.02% 3.17% 1.77% 0.61% 0.85%
2025/11/18 12.35% 11.48% 7.57% 5.65% 4.16% 4.87% 4.52% 2.04% 1.64% 0.92%
2025/11/19 17.04% 9.98% 8.31% 6.01% 2.32% 4.24% 4.72% 1.85% 0.76% 1.37%
2025/11/20 19.39% 9.27% 10.08% 6.48% 2.62% 4.01% 2.8% 1.33% 0.24% 1.82%
2025/11/21 13.11% 8.66% 9.3% 6.69% 3.94% 4.91% 3.13% 1.22% 0.62% 1.56%
2025/11/22 13.94% 10.62% 7.63% 5.87% 3.27% 4.73% 4.01% 1.5% 1.74% 1.72%
2025/11/23 14.3% 9.78% 6.25% 6.53% 4.9% 5.56% 4.27% 1.32% 1.14% 1.22%
2025/11/24 16.37% 11.04% 6.07% 5.9% 3.68% 5.66% 3.46% 1.5% 0.37% 1%
2025/11/25 17.81% 10.47% 4.61% 7.76% 3.08% 5.73% 3.42% 1.54% 0.57% 1.01%
2025/11/26 20.13% 9.25% 7.13% 8.38% 2.85% 5.32% 2.65% 1.26% 0.57% 1.03%
2025/11/27 14.83% 10.49% 9.9% 6.21% 3.81% 5.2% 3.24% 1.3% 0.76% 0.92%
2025/11/28 15% 10.27% 8% 5.43% 2.91% 4.07% 3.79% 1.13% 0.62% 1.11%
2025/11/29 11.55% 12.44% 7.99% 5.53% 3.48% 3.99% 4.43% 1.64% 0.68% 1.22%
2025/11/30 14.05% 10.71% 6.62% 5.44% 4.87% 4.55% 3.59% 1.81% 1.04% 0.9%
  • autozone.com
  • advanceautoparts.com
  • napaonline.com
  • partsgeek.com
  • harborfreight.com
  • carparts.com
  • bumper.com
  • vinseeker.com
  • oreillyauto.com
  • cargurus.com

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AutoZone’s impression share surged mid-month, peaking at 21.23% on November 12. Advance Auto Parts maintained a steady presence, while NapaOnline and PartsGeek fluctuated. By month’s end, AutoZone led, closing at 14.05%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Automotive Auto Parts

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Automotive Auto Parts - Last month
  1. 1
    Advance Auto Official Site https://shop.advanceautoparts.com › auto-parts

    Shop Online & Pickup In Store — Find the Brands You Want, Service You Trust and Quality You Expect at Even Better Prices!

  2. 2
    AutoZone Auto Parts https://www.autozone.com › parts

    AutoZone Official Site — Our Vehicle Selector ensures the right fit every time. Get fast delivery or pick-up today! We can help you...

  3. 3
    Auto Parts by CarParts.com - Quality Parts, Priced Right https://www.carparts.com

    Over 1 million car parts at your fingertips. From collision, maintenance, and upgrades to accessories, CarParts.com offers top-quality auto parts at prices you can afford.

  4. 4
    NAPA Auto Parts® Official Site https://www.napaonline.com

    Buy Online & Pick Up In-Store — Buy Online For In-Store Or Curbside Pickup, Ship To Home, Or Reserve Online & Pay In-Store

  5. 5
    Absolutely Free VIN Checks - No Cost Car History https://www.vinseeker.com

    Dive into your vehicle's past with our free report. Transparency at no cost to you. Unlock your car's history with our VIN check. It's fast, free, and fully detailed. View Features. 24/7 Assistance Available.

Copyright © Adthena. All rights reserved.

Advance Auto Parts entices with trusted service and quality at better prices. AutoZone ensures the right fit with fast delivery. CarParts.com offers over a million affordable parts. NAPA provides flexible pickup options. VinSeeker offers free, detailed VIN checks.

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