Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Auto Parts category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
Domain | Share of clicks |
---|---|
autozone.com | 31.09 |
advanceautoparts.com | 18.94 |
napaonline.com | 4.95 |
partsgeek.com | 3.85 |
harborfreight.com | 3.56 |
summitracing.com | 2.88 |
carparts.com | 2.18 |
amsoil.com | 1.41 |
kbb.com | 1.1 |
bumper.com | 1.07 |
others | 28.97 |
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AutoZone leads with 31.09% click share, followed by Advance Auto Parts at 18.94%. Others collectively hold 28.97%, highlighting diverse competition.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
AutoZone led April’s PPC spend, peaking at 28.08% mid-month. Advance Auto Parts fluctuated, ending at 16.66%. PartsGeek and CarParts saw steady growth, while Harbor Freight’s share dipped. NapaOnline and others maintained lower, stable shares.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
Date | Competitor Count |
---|---|
2025/04/01 | 2347 |
2025/04/02 | 2362 |
2025/04/03 | 2290 |
2025/04/04 | 2426 |
2025/04/05 | 2431 |
2025/04/06 | 2480 |
2025/04/07 | 2497 |
2025/04/08 | 2427 |
2025/04/09 | 2410 |
2025/04/10 | 2511 |
2025/04/11 | 2274 |
2025/04/12 | 2349 |
2025/04/13 | 2394 |
2025/04/14 | 2508 |
2025/04/15 | 2362 |
2025/04/16 | 2462 |
2025/04/17 | 2612 |
2025/04/18 | 2676 |
2025/04/19 | 2680 |
2025/04/20 | 2393 |
2025/04/21 | 2542 |
2025/04/22 | 2502 |
2025/04/23 | 2537 |
2025/04/24 | 2572 |
2025/04/25 | 2405 |
2025/04/26 | 2418 |
2025/04/27 | 2454 |
2025/04/28 | 2460 |
2025/04/29 | 2381 |
2025/04/30 | 2250 |
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April saw fluctuating advertiser numbers, peaking at 2,680 on April 19, before ending at 2,250.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
Name | Market Trend |
---|---|
advanceautoparts.com | 1.82% |
partsgeek.com | 1.06% |
carparts.com | 0.56% |
summitracing.com | 0.39% |
bumper.com | 0.3% |
tirerack.com | -0.28% |
extremeterrain.com | -0.32% |
fitmentindustries.com | -0.32% |
harborfreight.com | -1.05% |
autozone.com | -1.94% |
Copyright © Adthena. All rights reserved.
Advance Auto Parts surged with a 1.82% click share increase, while AutoZone dropped by 1.94%. PartsGeek and CarParts also gained, contrasting Harbor Freight’s decline.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
April’s PPC landscape saw AutoZone leading with consistent dominance, while Advance Auto Parts experienced fluctuations, peaking at month’s end. Harbor Freight’s share declined, contrasting with PartsGeek’s steady rise. The month concluded with AutoZone maintaining the top position.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Shop Online or In Store Now — Shop Online or Visit Your Local Advance Auto Parts® & Have a Team Member Help You Today. Find Everything You Need To Get Your Vehicle in...
Shop In-Store or Online Now — Shop online or check store availability for the quality auto parts you need. Get started!
Kelley Blue Book® Empowering You in the Car Market. From Values To Service & Repair Guide
Parts Geek Official Site — We Offer OEM, Aftermarket, Refurbished and Rebuilt Auto Parts From Trusted Manufacturers. Parts...
Shop Now at RockAuto — Your Choice of Quality. Reliably Low Price. Full Manufacturer Warranty. Fast Online Catalog. Professional-Mechanic Accurate. DIY-Easy.
Copyright © Adthena. All rights reserved.
Advance Auto Parts and AutoZone emphasize convenience, offering both online and in-store shopping. Kelley Blue Book empowers consumers with car market insights. Parts Geek highlights a wide range of parts, while RockAuto focuses on quality and affordability.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the US Automotive Auto Parts April 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the US Automotive Auto Parts April 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.
On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The US Automotive Auto Parts April 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.
With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.
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Yes. The US Automotive Auto Parts April 2025 Report aggregates data from across both device types and Google Shopping.
The US Automotive Auto Parts April 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.
The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.
Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.