US Automotive Auto Parts - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Auto Parts category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Automotive Auto Parts brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Domain Share of clicks
autozone.com 31.09
advanceautoparts.com 18.94
napaonline.com 4.95
partsgeek.com 3.85
harborfreight.com 3.56
summitracing.com 2.88
carparts.com 2.18
amsoil.com 1.41
kbb.com 1.1
bumper.com 1.07
others 28.97

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AutoZone leads with 31.09% click share, followed by Advance Auto Parts at 18.94%. Others collectively hold 28.97%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Automotive Auto Parts brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Date autozone.com advanceautoparts.com partsgeek.com carparts.com harborfreight.com napaonline.com etrailer.com peddle.com bumper.com summitracing.com
2025/04/01 27.38% 12.61% 2.02% 2.81% 4.26% 0.49% 1.3% 1.34% 1.46% 1.42%
2025/04/02 25.28% 15.69% 1.61% 2.32% 4.87% 1.6% 1.47% 1.06% 1.15% 1.13%
2025/04/03 26.78% 11.09% 2.25% 1.72% 3.88% 1.08% 1.22% 1.64% 2.16% 1.26%
2025/04/04 24.14% 10.47% 2.63% 4.86% 3.57% 2.26% 0.9% 1.54% 2.17% 0.7%
2025/04/05 19.81% 17.62% 2.16% 3.22% 3.89% 1.48% 1.25% 1.02% 2.07% 0.72%
2025/04/06 22.74% 11.43% 2.55% 3.83% 4.33% 1.25% 1.56% 1.14% 2.15% 1.03%
2025/04/07 24.29% 10.71% 2.03% 3.1% 4.43% 2.01% 1.44% 0.88% 1.2% 1.27%
2025/04/08 24.82% 9.26% 2.15% 3.15% 4.01% 2.32% 1.29% 1.49% 2.07% 1.02%
2025/04/09 25.62% 9.67% 2.4% 3.35% 4.08% 3.18% 1.21% 1.04% 1.04% 1.42%
2025/04/10 20.97% 9.85% 2.79% 4.07% 4.47% 3.24% 1.39% 1.62% 1.76% 1.32%
2025/04/11 26.06% 12.84% 2.38% 2.26% 5.02% 3.18% 1.25% 0.67% 0.74% 0.86%
2025/04/12 26.21% 13.01% 2.05% 1.9% 4.56% 3.59% 1.53% 0.97% 1.21% 0.87%
2025/04/13 26.34% 10.96% 2.83% 4.14% 5.04% 1.28% 1.53% 1.25% 1.58% 1.26%
2025/04/14 25.96% 11.24% 2.97% 2.43% 4.35% 1.49% 1.38% 1.09% 1.68% 0.97%
2025/04/15 28.08% 8.74% 3.03% 4.13% 4.06% 2.13% 1.65% 1.26% 1.33% 0.84%
2025/04/16 23.45% 14.68% 3.25% 3.97% 4.05% 3.09% 1.28% 0.84% 1.29% 0.84%
2025/04/17 21.08% 8.76% 2.59% 3.25% 5.22% 4.76% 1.2% 0.12% 1.06% 0.89%
2025/04/18 19.32% 7.5% 3.66% 4.98% 4.95% 3.25% 1.35% 1.37% 2.38% 1.07%
2025/04/19 21.3% 11.13% 3.01% 4.16% 4.39% 2.22% 1.4% 1.46% 3.32% 0.74%
2025/04/20 23.71% 12.78% 3.19% 2.99% 2.81% 1.66% 1.64% 1.68% 2.33% 1.4%
2025/04/21 21.94% 10.57% 2.68% 3.84% 3.89% 1.52% 1.5% 1.62% 1.6% 1.88%
2025/04/22 25.6% 10.57% 3.06% 4.26% 2.78% 2.15% 1.43% 1.78% 1.97% 0.98%
2025/04/23 21.58% 12.23% 3.52% 4.8% 2.8% 2.85% 1.34% 1.79% 2.12% 0.98%
2025/04/24 21.33% 11.67% 3.34% 3.58% 2.67% 2.97% 1.85% 1.55% 2.09% 1.16%
2025/04/25 21.52% 12.97% 3.53% 4.3% 2.78% 1.84% 1.72% 1.49% 2.06% 1.25%
2025/04/26 22.62% 16.24% 3.88% 4.76% 2.19% 2.07% 1.21% 1.77% 2.77% 0.96%
2025/04/27 26.47% 10.11% 3.72% 3.37% 3.01% 1.48% 1.5% 1.98% 2.21% 1.27%
2025/04/28 24.38% 10.75% 4.67% 5.3% 3.24% 2.58% 1.38% 1.83% 1.69% 0.58%
2025/04/29 23.91% 11.99% 4.9% 5.74% 2.76% 2.33% 1.12% 1.72% 1.81% 1.34%
2025/04/30 24% 16.66% 3.77% 3.71% 2.87% 1.7% 1.68% 1.6% 1.41% 0.62%

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AutoZone led April’s PPC spend, peaking at 28.08% mid-month. Advance Auto Parts fluctuated, ending at 16.66%. PartsGeek and CarParts saw steady growth, while Harbor Freight’s share dipped. NapaOnline and others maintained lower, stable shares.

Market Exposure

Competitor Count for US Automotive Auto Parts

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Date Competitor Count
2025/04/01 2347
2025/04/02 2362
2025/04/03 2290
2025/04/04 2426
2025/04/05 2431
2025/04/06 2480
2025/04/07 2497
2025/04/08 2427
2025/04/09 2410
2025/04/10 2511
2025/04/11 2274
2025/04/12 2349
2025/04/13 2394
2025/04/14 2508
2025/04/15 2362
2025/04/16 2462
2025/04/17 2612
2025/04/18 2676
2025/04/19 2680
2025/04/20 2393
2025/04/21 2542
2025/04/22 2502
2025/04/23 2537
2025/04/24 2572
2025/04/25 2405
2025/04/26 2418
2025/04/27 2454
2025/04/28 2460
2025/04/29 2381
2025/04/30 2250

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April saw fluctuating advertiser numbers, peaking at 2,680 on April 19, before ending at 2,250.

Campaign Efficiency

Market Loss & Market Gains for US Automotive Auto Parts

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Name Market Trend
advanceautoparts.com 1.82%
partsgeek.com 1.06%
carparts.com 0.56%
summitracing.com 0.39%
bumper.com 0.3%
tirerack.com -0.28%
extremeterrain.com -0.32%
fitmentindustries.com -0.32%
harborfreight.com -1.05%
autozone.com -1.94%

Copyright © Adthena. All rights reserved.

Advance Auto Parts surged with a 1.82% click share increase, while AutoZone dropped by 1.94%. PartsGeek and CarParts also gained, contrasting Harbor Freight’s decline.

Campaign Efficiency

US Automotive Auto Parts Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date advanceautoparts.com autozone.com harborfreight.com partsgeek.com etrailer.com carparts.com napaonline.com grainger.com extremeterrain.com oreillyauto.com
2025/04/01 10.28% 19.53% 8.28% 2.02% 2.14% 2.01% 0.56% 2.01% 3.22% 1.7%
2025/04/02 12.92% 18.37% 9.34% 1.7% 2.24% 1.94% 1.58% 2.21% 3.24% 1.35%
2025/04/03 10.45% 19.64% 8.15% 2.36% 2.09% 1.18% 1.54% 0.82% 3% 1.89%
2025/04/04 9.24% 17.47% 7.66% 2.49% 1.62% 3.63% 3.09% 1.23% 2.61% 2.01%
2025/04/05 15.93% 14.98% 7.59% 2.03% 1.98% 2.46% 1.72% 0% 2.27% 1.33%
2025/04/06 10.28% 16.39% 8.46% 2.56% 2.58% 2.41% 1.82% 0% 2.63% 1.96%
2025/04/07 9.7% 16.88% 8.68% 2.03% 2.35% 1.94% 2.85% 1.33% 2.32% 1.01%
2025/04/08 8.84% 16.8% 8.02% 2.75% 2.04% 2.49% 3.45% 2.98% 2.36% 1.19%
2025/04/09 8.81% 17.17% 8.01% 2.33% 1.85% 2.09% 3.99% 2.38% 2.58% 1.28%
2025/04/10 8.8% 16.41% 8.98% 2.82% 2.2% 2.58% 4% 1.72% 1.94% 1.73%
2025/04/11 10.67% 18.09% 9.84% 2.44% 2% 1.34% 4.4% 1.5% 2.45% 0.83%
2025/04/12 12.52% 17.49% 8.82% 2.09% 2.38% 1.14% 3.79% 0% 2.15% 1.06%
2025/04/13 9.68% 18.55% 9.93% 2.38% 2.42% 2.21% 1.89% 0% 2.18% 1.59%
2025/04/14 8.74% 18.34% 8.76% 3.18% 2.16% 1.46% 1.91% 1.95% 2.45% 1.42%
2025/04/15 8.28% 18.53% 8.15% 3.15% 2.62% 2.27% 3.06% 2.08% 2.37% 1.01%
2025/04/16 12.52% 17.37% 7.82% 3.27% 2.09% 2.34% 4.12% 1.68% 1.9% 2.15%
2025/04/17 8.03% 17.37% 8.58% 2.69% 1.65% 1.87% 4.85% 3.09% 2.25% 2.54%
2025/04/18 7.89% 15.68% 8.73% 2.95% 2.08% 3% 3.57% 1.37% 2.03% 1.57%
2025/04/19 10.05% 15.69% 8.36% 3.38% 2.2% 3.04% 2.84% 0% 2.13% 1.4%
2025/04/20 11.21% 16.54% 5.59% 3.78% 2.81% 2.43% 2.49% 0% 2.36% 1.95%
2025/04/21 8.6% 15.73% 7.78% 2.71% 2.51% 2.25% 2.47% 1.53% 1.32% 2.09%
2025/04/22 9.18% 17.73% 6.09% 3.57% 2.57% 2.95% 3.56% 1.79% 1.21% 1.23%
2025/04/23 10.76% 14.77% 5.79% 3.65% 2.17% 3.32% 3.71% 1.71% 1.03% 1.03%
2025/04/24 9.32% 15.48% 5.5% 3.73% 3.11% 2.65% 3.18% 1.92% 1.22% 1.41%
2025/04/25 10.64% 15.39% 5.73% 3.73% 2.78% 2.85% 2.45% 2.11% 1.19% 0.67%
2025/04/26 15.69% 15.22% 4.76% 4.1% 2.09% 3.11% 2.95% 0% 1.35% 1.24%
2025/04/27 9.32% 18.86% 5.96% 3.91% 2.61% 2.56% 1.94% 0% 1.82% 1.06%
2025/04/28 9.4% 16.92% 7.06% 4.48% 2.41% 3.51% 3.44% 1.55% 1.55% 1.02%
2025/04/29 10.7% 16.49% 5.85% 5.28% 1.97% 4.08% 3.5% 1.62% 1.24% 1.73%
2025/04/30 16.09% 15.49% 6.14% 4.59% 2.87% 2.63% 2.26% 1.95% 1.09% 0.65%

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April’s PPC landscape saw AutoZone leading with consistent dominance, while Advance Auto Parts experienced fluctuations, peaking at month’s end. Harbor Freight’s share declined, contrasting with PartsGeek’s steady rise. The month concluded with AutoZone maintaining the top position.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Automotive Auto Parts

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

  1. 1
    Advance Auto Parts® https://shop.advanceautoparts.com › auto-parts

    Shop Online or In Store Now — Shop Online or Visit Your Local Advance Auto Parts® & Have a Team Member Help You Today. Find Everything You Need To Get Your Vehicle in...

  2. 2
    AutoZone Official Site https://www.autozone.com

    Shop In-Store or Online Now — Shop online or check store availability for the quality auto parts you need. Get started!

  3. 3
    Official Kelley Blue Book Site - Find Your Car's Book Value https://www.kbb.com

    Kelley Blue Book® Empowering You in the Car Market. From Values To Service & Repair Guide

  4. 4
    Parts Geek™ https://www.partsgeek.com

    Parts Geek Official Site — We Offer OEM, Aftermarket, Refurbished and Rebuilt Auto Parts From Trusted Manufacturers. Parts...

  5. 5
    Auto Parts at RockAuto https://www.rockauto.com

    Shop Now at RockAuto — Your Choice of Quality. Reliably Low Price. Full Manufacturer Warranty. Fast Online Catalog. Professional-Mechanic Accurate. DIY-Easy.

Copyright © Adthena. All rights reserved.

Advance Auto Parts and AutoZone emphasize convenience, offering both online and in-store shopping. Kelley Blue Book empowers consumers with car market insights. Parts Geek highlights a wide range of parts, while RockAuto focuses on quality and affordability.

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