Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Auto Parts category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
Frequency | Percentage |
---|---|
Frequency | 14.2198530985 |
85.7801469015 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
Frequency | Percentage |
---|---|
Frequency | 56 |
44 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
Domain | Share of clicks |
---|---|
autozone.com | 18.19 |
advanceautoparts.com | 18.14 |
partsgeek.com | 6.11 |
napaonline.com | 5.61 |
harborfreight.com | 3.28 |
carparts.com | 3.04 |
bumper.com | 2.04 |
kbb.com | 1.96 |
oreillyauto.com | 1.72 |
etrailer.com | 1.27 |
others | 38.64 |
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Advance Auto Parts and AutoZone dominate with 18.14% and 18.19% click share, respectively. Others hold a significant 38.64%, highlighting diverse competition.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
Date | autozone.com | advanceautoparts.com | napaonline.com | partsgeek.com | harborfreight.com | carparts.com | etrailer.com | oreillyauto.com | bumper.com | summitracing.com |
---|---|---|---|---|---|---|---|---|---|---|
2025/09/01 | 13.93% | 21.48% | 1.58% | 7.15% | 3.26% | 4.23% | 1.51% | 1.07% | 0.8% | 1.12% |
2025/09/02 | 15.82% | 21.45% | 1.4% | 5.87% | 3.5% | 2.95% | 1.77% | 1.19% | 1.18% | 1.02% |
2025/09/03 | 22.47% | 15.41% | 2.87% | 5.55% | 4.33% | 3.3% | 1.5% | 3.16% | 0.74% | 0.62% |
2025/09/04 | 19.19% | 18.48% | 8.21% | 4.2% | 3.83% | 2.51% | 1.43% | 3.55% | 0.77% | 0.95% |
2025/09/05 | 21.88% | 19.69% | 3.31% | 5.16% | 3.81% | 3.25% | 1.11% | 4.68% | 0.78% | 1.79% |
2025/09/06 | 18.67% | 22.63% | 2.46% | 7.39% | 2.61% | 3.23% | 1.2% | 1.84% | 1.25% | 1.27% |
2025/09/07 | 17.23% | 24.24% | 2.66% | 7.35% | 2.5% | 3.81% | 1.16% | 1.28% | 1.12% | 1% |
2025/09/08 | 10.07% | 22.54% | 1.65% | 7.44% | 2.44% | 4.13% | 1.63% | 1.39% | 1.37% | 1.19% |
2025/09/09 | 17.74% | 18.48% | 3.22% | 10.53% | 2.15% | 3.27% | 1.38% | 1.54% | 1.6% | 1.2% |
2025/09/10 | 14.97% | 17.11% | 6.22% | 8.17% | 2.08% | 3.04% | 1.43% | 1.37% | 1.76% | 1.19% |
2025/09/11 | 14.41% | 18.54% | 6.47% | 8% | 1.99% | 3.79% | 0.91% | 2.35% | 1.53% | 1.31% |
2025/09/12 | 18.85% | 17.53% | 3.22% | 6.96% | 2.24% | 3.58% | 1.44% | 1.08% | 1.28% | 1.26% |
2025/09/13 | 13.76% | 19.16% | 6.24% | 8.02% | 1.97% | 3.44% | 1.38% | 1.34% | 1.73% | 1.32% |
2025/09/14 | 17.18% | 22.18% | 2.67% | 7.55% | 2.05% | 4.19% | 1.26% | 1.28% | 1.68% | 1.19% |
2025/09/15 | 20.54% | 20.47% | 2.71% | 6.13% | 2.9% | 3.17% | 1.55% | 0.48% | 1.21% | 1.06% |
2025/09/16 | 16.88% | 18.79% | 2.28% | 8.28% | 2.33% | 4.04% | 1.68% | 0.48% | 1.44% | 0.97% |
2025/09/17 | 27.69% | 17.47% | 7.41% | 7.39% | 0.85% | 3.87% | 0.81% | 1.75% | 0.98% | 0.65% |
2025/09/18 | 36.8% | 18.2% | 6.15% | 5.49% | 0.96% | 2.47% | 0.82% | 1.44% | 0.76% | 0.84% |
2025/09/19 | 20.57% | 18.74% | 6.89% | 5.24% | 3.09% | 2.7% | 1.11% | 2.6% | 1.23% | 0.75% |
2025/09/20 | 18.72% | 15.92% | 5.77% | 6.24% | 3.03% | 3.16% | 1.81% | 2.07% | 1.31% | 0.77% |
2025/09/21 | 13.68% | 20.98% | 2.2% | 6.68% | 4.53% | 3.1% | 1.77% | 0.4% | 1.34% | 0.87% |
2025/09/22 | 20.18% | 18.79% | 3.12% | 5.47% | 3.11% | 2.86% | 1.92% | 2.28% | 1.13% | 0.77% |
2025/09/23 | 12.97% | 18.99% | 2.58% | 7.33% | 3.4% | 3.99% | 1.81% | 1.04% | 1.4% | 0.74% |
2025/09/24 | 20.26% | 16.13% | 5.25% | 5.84% | 3.67% | 3.41% | 1.65% | 1.63% | 1.02% | 0.66% |
2025/09/25 | 16.5% | 19.94% | 5.35% | 5% | 4.52% | 2.75% | 1.28% | 1.61% | 0.71% | 0.54% |
2025/09/26 | 17.45% | 13.55% | 9.31% | 6.24% | 4.18% | 3.01% | 1.16% | 1.04% | 0.76% | 0.6% |
2025/09/27 | 14.52% | 18.45% | 7.12% | 7.01% | 3.65% | 4.5% | 1.46% | 0.42% | 1.33% | 0.75% |
2025/09/28 | 13.98% | 16.67% | 6.7% | 6.43% | 4.32% | 3.66% | 1.68% | 0.53% | 1.37% | 0.81% |
2025/09/29 | 18.82% | 13.89% | 4.88% | 6.34% | 5.16% | 3.36% | 1.65% | 1.27% | 1.1% | 0.65% |
2025/09/30 | 17.41% | 15.08% | 6.55% | 5.63% | 4.82% | 2.6% | 1.48% | 1.25% | 0.86% | 0.47% |
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AutoZone’s PPC share peaked mid-month at 36.8%, while Advance Auto Parts maintained a steady presence. NapaOnline saw a significant rise on the 26th, reaching 9.31%. By month’s end, AutoZone led, with Advance Auto Parts closely trailing.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
Date | Competitor Count |
---|---|
2025/09/01 | 2075 |
2025/09/02 | 2156 |
2025/09/03 | 2296 |
2025/09/04 | 2643 |
2025/09/05 | 2550 |
2025/09/06 | 2122 |
2025/09/07 | 2050 |
2025/09/08 | 2127 |
2025/09/09 | 2113 |
2025/09/10 | 2115 |
2025/09/11 | 2071 |
2025/09/12 | 2015 |
2025/09/13 | 1862 |
2025/09/14 | 1791 |
2025/09/15 | 1972 |
2025/09/16 | 1912 |
2025/09/17 | 1557 |
2025/09/18 | 1481 |
2025/09/19 | 2024 |
2025/09/20 | 2003 |
2025/09/21 | 2074 |
2025/09/22 | 2228 |
2025/09/23 | 2194 |
2025/09/24 | 2576 |
2025/09/25 | 2969 |
2025/09/26 | 2523 |
2025/09/27 | 2240 |
2025/09/28 | 2267 |
2025/09/29 | 2596 |
2025/09/30 | 2676 |
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September saw a dynamic shift in distinct advertisers, starting at 2,075 and peaking at 2,969. Mid-month dips were followed by a strong finish at 2,676.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Napaonline.com surged with a 1.73% click share increase, while advanceautoparts.com faced a 2.31% decline.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
Date | autozone.com | advanceautoparts.com | harborfreight.com | partsgeek.com | napaonline.com | carparts.com | bumper.com | etrailer.com | oreillyauto.com | americantrucks.com |
---|---|---|---|---|---|---|---|---|---|---|
2025/09/01 | 10.12% | 14.28% | 4.65% | 6.4% | 1.12% | 3.98% | 1.41% | 2.17% | 1.43% | 0.73% |
2025/09/02 | 12.63% | 14.4% | 4.96% | 5.06% | 0.93% | 2.93% | 2.13% | 2.41% | 1.37% | 1.07% |
2025/09/03 | 15.53% | 11.3% | 6.5% | 5.22% | 1.77% | 3.27% | 1.27% | 1.98% | 3.61% | 0.91% |
2025/09/04 | 18.25% | 11.99% | 5.12% | 3.67% | 5.22% | 2.29% | 1.3% | 1.83% | 4.53% | 1.24% |
2025/09/05 | 18.32% | 13.82% | 5.21% | 4.71% | 2.51% | 3.19% | 1.37% | 1.43% | 5.17% | 1.13% |
2025/09/06 | 13.81% | 15.72% | 3.74% | 7.42% | 1.97% | 3.5% | 2.45% | 1.59% | 2.69% | 1.38% |
2025/09/07 | 12.67% | 16.75% | 3.64% | 7.22% | 1.75% | 4.25% | 2.08% | 1.62% | 1.42% | 1.38% |
2025/09/08 | 7.81% | 14.54% | 3.36% | 7.16% | 1.1% | 4.27% | 2.43% | 2.07% | 1.57% | 2.27% |
2025/09/09 | 12.75% | 13.01% | 3.06% | 10.08% | 2.15% | 3.95% | 2.92% | 1.83% | 1.95% | 1.27% |
2025/09/10 | 10.85% | 12.21% | 2.93% | 8.34% | 4.52% | 3.45% | 3.34% | 1.82% | 1.6% | 1.25% |
2025/09/11 | 11.12% | 13.34% | 2.89% | 7.97% | 4.62% | 4.27% | 2.62% | 1.16% | 2.44% | 1.07% |
2025/09/12 | 13.63% | 12.83% | 3.02% | 7.37% | 2.37% | 4.15% | 2.33% | 1.87% | 1.25% | 1.33% |
2025/09/13 | 10.76% | 14.61% | 2.73% | 7.73% | 4.76% | 3.67% | 3.34% | 1.72% | 1.3% | 0.58% |
2025/09/14 | 12.77% | 17.08% | 2.78% | 7.62% | 2.21% | 4.6% | 3.3% | 1.56% | 1.65% | 0.62% |
2025/09/15 | 14.57% | 16.12% | 3.85% | 6.54% | 2.35% | 3.53% | 2.49% | 1.88% | 0.54% | 0.77% |
2025/09/16 | 12.26% | 14.38% | 3.01% | 7.96% | 2.01% | 4.45% | 2.86% | 1.94% | 0.65% | 1.56% |
2025/09/17 | 19.88% | 14.55% | 1.23% | 7.88% | 6.94% | 4.68% | 2.42% | 0.95% | 2.61% | 0.42% |
2025/09/18 | 27.36% | 16.4% | 1.41% | 7.17% | 6.04% | 2.68% | 1.93% | 1% | 2.22% | 0.87% |
2025/09/19 | 14.93% | 16.1% | 3.74% | 5.41% | 5.28% | 3.19% | 2.73% | 1.26% | 2.95% | 1.26% |
2025/09/20 | 14.72% | 12.08% | 3.73% | 5.96% | 4.26% | 3.36% | 2.99% | 2.02% | 2.26% | 1.36% |
2025/09/21 | 11.56% | 15.07% | 5.45% | 5.76% | 1.87% | 3.1% | 3.15% | 1.98% | 0.56% | 1.27% |
2025/09/22 | 14.9% | 13.8% | 3.9% | 5.06% | 2.69% | 3.11% | 2.85% | 2.2% | 2.45% | 0.96% |
2025/09/23 | 10.24% | 13.1% | 4.05% | 6.5% | 2.1% | 4.05% | 3.35% | 2.06% | 1.17% | 1.37% |
2025/09/24 | 15.84% | 11.79% | 4.28% | 5.24% | 3.79% | 3.65% | 2.57% | 1.86% | 1.62% | 1.29% |
2025/09/25 | 14.43% | 14.98% | 4.88% | 4.43% | 3.39% | 2.43% | 1.68% | 1.33% | 1.77% | 1.38% |
2025/09/26 | 13.99% | 10.88% | 4.62% | 5.4% | 6.66% | 2.81% | 1.74% | 1.2% | 1.31% | 1.51% |
2025/09/27 | 12.15% | 14.17% | 4.24% | 6.66% | 4.94% | 4.38% | 3.35% | 1.61% | 0.54% | 0.57% |
2025/09/28 | 12.07% | 12.45% | 4.83% | 5.98% | 4.95% | 3.59% | 3.21% | 1.81% | 0.81% | 1.19% |
2025/09/29 | 15.73% | 10.84% | 5.92% | 5.91% | 3.69% | 3.36% | 2.62% | 1.76% | 1.44% | 1.05% |
2025/09/30 | 15.72% | 12.63% | 5.26% | 5.07% | 4.82% | 2.42% | 1.87% | 1.53% | 1.44% | 1.04% |
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Autozone’s impression share surged early September, peaking at 27.36% on the 18th. Advance Auto Parts maintained a steady presence, while Harbor Freight saw a late-month rise. The month concluded with Autozone leading, followed by Advance Auto Parts.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Shop Premium Auto Parts — Shop Online or Visit Your Local Advance Auto Parts® & Have a Team Member Help You Today.
Shop In-Store or Online Now — Shop online or check store availability for the quality auto parts you need. Get started!
Over 1 million car parts at your fingertips. From collision, maintenance, and upgrades to accessories, CarParts.com offers top-quality auto parts at prices you can afford.
Shop NAPA Auto Parts® Online — Buy Online For In-Store Or Curbside Pickup, Ship To Home, Or Reserve Online & Pay In-Store
Reliably Low Auto Part Prices — Your Choice of Quality. Reliably Low Price. Full Manufacturer Warranty. Fast Online Catalog. Professional-Mechanic Accurate. DIY-Easy.
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Advance Auto Parts® emphasizes personalized service, inviting customers to shop online or visit stores for assistance. AutoZone highlights convenience, offering both online shopping and in-store availability. CarParts.com boasts a vast selection and affordability, while NAPA Auto Parts® focuses on flexible purchasing options. RockAuto stands out with low prices and a user-friendly catalog.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the US Automotive Auto Parts September 2025 Report
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