Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Auto Parts category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 15.3105689501 |
| 84.6894310499 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 49 |
| 51 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| autozone.com | 22.8 |
| advanceautoparts.com | 19.13 |
| napaonline.com | 12.65 |
| partsgeek.com | 5.42 |
| carparts.com | 2.95 |
| bumper.com | 2.34 |
| kbb.com | 2.11 |
| summitracing.com | 2.01 |
| harborfreight.com | 1.98 |
| ford.com | 1.15 |
| others | 27.46 |
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AutoZone leads with 22.8% click share, followed by Advance Auto Parts at 19.13%. Others collectively hold 27.46%, showcasing diverse competition.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | autozone.com | advanceautoparts.com | bumper.com | carparts.com | partsgeek.com | napaonline.com | vinseeker.com | harborfreight.com | peddle.com | theclunkerjunker.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/11/01 | 7.18% | 7.22% | 7.18% | 5.35% | 7.53% | 5.12% | 2.83% | 1.75% | 2.96% | 1.15% |
| 2025/11/02 | 3.28% | 7.69% | 7% | 4.67% | 6.63% | 5.14% | 2.38% | 2.11% | 3.48% | 1.43% |
| 2025/11/03 | 4.42% | 7.93% | 6.49% | 4.81% | 6.58% | 5.4% | 1.84% | 2.46% | 2.91% | 1.79% |
| 2025/11/04 | 10.53% | 7.16% | 6.33% | 4.78% | 4.78% | 3.2% | 2.7% | 2.22% | 2.75% | 1.57% |
| 2025/11/05 | 7.12% | 8.61% | 6.22% | 4.35% | 5.65% | 3.66% | 2.31% | 2.97% | 2.28% | 1.1% |
| 2025/11/06 | 7.89% | 8.77% | 8.02% | 5.01% | 6.55% | 5.19% | 2.45% | 1.67% | 2.92% | 1.35% |
| 2025/11/07 | 11.69% | 7.74% | 5.19% | 4.3% | 5.45% | 3.92% | 1.53% | 2.9% | 2.13% | 0.73% |
| 2025/11/08 | 8.98% | 8.98% | 5.03% | 4.2% | 5.92% | 2.82% | 1.98% | 3.15% | 2.33% | 1.09% |
| 2025/11/09 | 12.8% | 5.87% | 5.76% | 4.32% | 4.56% | 4.29% | 2.06% | 2.34% | 2.69% | 1.55% |
| 2025/11/10 | 11.44% | 8.04% | 3.99% | 4.41% | 5.06% | 4.86% | 1.34% | 2.6% | 2.04% | 1.19% |
| 2025/11/11 | 18.61% | 8.2% | 4.16% | 4.42% | 4.92% | 4.18% | 1.69% | 1.07% | 2.26% | 1.91% |
| 2025/11/12 | 20.47% | 6.33% | 4.74% | 3.92% | 3.67% | 5.06% | 1.92% | 0.42% | 2.39% | 1.63% |
| 2025/11/13 | 8.27% | 6.25% | 5.38% | 5.31% | 6.96% | 4.89% | 2.47% | 1.68% | 2.78% | 2.31% |
| 2025/11/14 | 11.94% | 8.1% | 5.61% | 4.93% | 5.03% | 3.88% | 2.3% | 1.84% | 2.65% | 1.56% |
| 2025/11/15 | 13.88% | 7.25% | 4.89% | 4.42% | 6.85% | 4.23% | 2.44% | 2.13% | 2.51% | 1.39% |
| 2025/11/16 | 13% | 8.29% | 5.22% | 5.11% | 4.88% | 4.84% | 2.38% | 2.55% | 2.49% | 1.72% |
| 2025/11/17 | 8.56% | 8.44% | 5.14% | 6.85% | 6.06% | 4.34% | 3.23% | 1.99% | 2.8% | 1.54% |
| 2025/11/18 | 8.81% | 8.77% | 6.96% | 5.57% | 5.06% | 4.76% | 3.55% | 2.01% | 2.49% | 1.92% |
| 2025/11/19 | 17.35% | 7.09% | 6.53% | 4.45% | 4.75% | 6.01% | 3.09% | 1.03% | 2.6% | 1.38% |
| 2025/11/20 | 21.38% | 6.55% | 4.29% | 4.4% | 5.47% | 6.74% | 2.23% | 1.24% | 2.29% | 1.04% |
| 2025/11/21 | 12.2% | 6.37% | 4.82% | 5.73% | 6.24% | 5.87% | 2.1% | 2.17% | 2.4% | 1.44% |
| 2025/11/22 | 12.81% | 8.12% | 5.72% | 5.11% | 5.41% | 4.2% | 2.58% | 1.66% | 2.68% | 1.82% |
| 2025/11/23 | 14.02% | 7.75% | 5.81% | 5.76% | 5.89% | 3.79% | 2.3% | 2.32% | 2.8% | 1.75% |
| 2025/11/24 | 17.97% | 8.02% | 5.12% | 5.59% | 5.04% | 4.13% | 2.38% | 1.73% | 2.97% | 2.1% |
| 2025/11/25 | 16.88% | 7.97% | 5.13% | 5.85% | 7.1% | 3.36% | 2.6% | 1.45% | 2.45% | 1.32% |
| 2025/11/26 | 20.81% | 6.83% | 3.76% | 5.53% | 6.95% | 4.95% | 1.95% | 1.44% | 1.94% | 1.19% |
| 2025/11/27 | 12.22% | 8.14% | 4.47% | 5.33% | 5.28% | 7.25% | 2.11% | 1.84% | 2.75% | 1.96% |
| 2025/11/28 | 14.37% | 7.61% | 5.23% | 4.15% | 4.67% | 5.45% | 1.84% | 1.34% | 2.82% | 1.62% |
| 2025/11/29 | 9.93% | 9.57% | 6.48% | 4.14% | 4.99% | 5.5% | 2.61% | 1.69% | 2.68% | 1.02% |
| 2025/11/30 | 13.5% | 8.05% | 5.46% | 5.2% | 4.88% | 4.03% | 2.99% | 2.47% | 2.08% | 1.17% |
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AutoZone’s PPC spend surged mid-November, peaking at 21.38% on the 20th. Advance Auto Parts maintained steady performance, while Bumper.com saw fluctuations. CarParts.com and PartsGeek showed moderate activity. NapaOnline and VinSeeker had varied trends, with HarborFreight and Peddle showing lower engagement. The month concluded with AutoZone leading.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/11/01 | 1944 |
| 2025/11/02 | 2051 |
| 2025/11/03 | 2118 |
| 2025/11/04 | 2110 |
| 2025/11/05 | 2250 |
| 2025/11/06 | 1910 |
| 2025/11/07 | 2405 |
| 2025/11/08 | 2470 |
| 2025/11/09 | 2306 |
| 2025/11/10 | 2484 |
| 2025/11/11 | 2343 |
| 2025/11/12 | 2323 |
| 2025/11/13 | 2116 |
| 2025/11/14 | 2069 |
| 2025/11/15 | 2049 |
| 2025/11/16 | 2014 |
| 2025/11/17 | 1966 |
| 2025/11/18 | 1930 |
| 2025/11/19 | 1820 |
| 2025/11/20 | 1849 |
| 2025/11/21 | 1778 |
| 2025/11/22 | 1761 |
| 2025/11/23 | 1789 |
| 2025/11/24 | 1873 |
| 2025/11/25 | 1823 |
| 2025/11/26 | 1774 |
| 2025/11/27 | 1798 |
| 2025/11/28 | 1783 |
| 2025/11/29 | 1707 |
| 2025/11/30 | 1792 |
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November saw a dynamic shift in distinct advertisers, peaking at 2,484 on the 10th, before gradually declining to 1,792 by month’s end.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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AutoZone surged with a 4.67% click share increase, while NapaOnline gained 1.07%. HarborFreight faced a 0.66% decline, and Ford dropped by 0.43%.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | autozone.com | advanceautoparts.com | napaonline.com | partsgeek.com | harborfreight.com | carparts.com | bumper.com | vinseeker.com | oreillyauto.com | cargurus.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/11/01 | 10.23% | 9.79% | 7.24% | 8.13% | 3.92% | 5.1% | 4.66% | 1.7% | 1.42% | 1.08% |
| 2025/11/02 | 5.37% | 10.62% | 7.8% | 7.75% | 4.77% | 4.6% | 4.86% | 1.37% | 0.53% | 0.85% |
| 2025/11/03 | 6.57% | 11.41% | 6.93% | 6.62% | 5.05% | 4.29% | 4.18% | 1.08% | 1.16% | 0.94% |
| 2025/11/04 | 10.12% | 10.09% | 5.34% | 5.17% | 5.08% | 4.38% | 4.3% | 1.56% | 0.62% | 0.93% |
| 2025/11/05 | 8.59% | 11.31% | 5.48% | 5.42% | 5.91% | 3.7% | 3.78% | 1.31% | 1.02% | 1.15% |
| 2025/11/06 | 9.99% | 11.8% | 7.84% | 6.98% | 3.73% | 4.45% | 5.44% | 1.4% | 0.35% | 0.85% |
| 2025/11/07 | 13.98% | 9.84% | 4.94% | 5.68% | 5.66% | 3.74% | 3.28% | 0.8% | 1.54% | 1% |
| 2025/11/08 | 11.91% | 13.42% | 3.82% | 6.01% | 5.58% | 3.46% | 3.03% | 1.02% | 1.8% | 0.87% |
| 2025/11/09 | 13.19% | 8.1% | 5.33% | 4.84% | 4.38% | 3.89% | 3.46% | 1.02% | 2.02% | 0.85% |
| 2025/11/10 | 13.48% | 9.71% | 6.28% | 5.32% | 4.79% | 3.88% | 2.3% | 0.66% | 2.44% | 1.04% |
| 2025/11/11 | 18.46% | 10.71% | 5.73% | 5.22% | 2.13% | 3.77% | 2.5% | 0.85% | 1.73% | 0.77% |
| 2025/11/12 | 21.23% | 8.46% | 7.2% | 4.3% | 0.98% | 3.69% | 3.06% | 1.08% | 2.41% | 0.87% |
| 2025/11/13 | 10.88% | 8.51% | 7.98% | 7.55% | 3.49% | 4.9% | 3.56% | 1.38% | 1.09% | 1.3% |
| 2025/11/14 | 13.42% | 11.35% | 5.76% | 5.5% | 4.14% | 4.34% | 3.71% | 1.44% | 1.23% | 1.05% |
| 2025/11/15 | 17.4% | 9.91% | 5.83% | 6.87% | 4.65% | 3.96% | 3.25% | 1.52% | 2.47% | 1.09% |
| 2025/11/16 | 15.1% | 10.5% | 7.54% | 5.49% | 5.6% | 4.53% | 3.35% | 1.29% | 0.57% | 1.16% |
| 2025/11/17 | 12.3% | 10.85% | 6.59% | 6.39% | 4.26% | 6.02% | 3.17% | 1.77% | 0.61% | 0.85% |
| 2025/11/18 | 12.35% | 11.48% | 7.57% | 5.65% | 4.16% | 4.87% | 4.52% | 2.04% | 1.64% | 0.92% |
| 2025/11/19 | 17.04% | 9.98% | 8.31% | 6.01% | 2.32% | 4.24% | 4.72% | 1.85% | 0.76% | 1.37% |
| 2025/11/20 | 19.39% | 9.27% | 10.08% | 6.48% | 2.62% | 4.01% | 2.8% | 1.33% | 0.24% | 1.82% |
| 2025/11/21 | 13.11% | 8.66% | 9.3% | 6.69% | 3.94% | 4.91% | 3.13% | 1.22% | 0.62% | 1.56% |
| 2025/11/22 | 13.94% | 10.62% | 7.63% | 5.87% | 3.27% | 4.73% | 4.01% | 1.5% | 1.74% | 1.72% |
| 2025/11/23 | 14.3% | 9.78% | 6.25% | 6.53% | 4.9% | 5.56% | 4.27% | 1.32% | 1.14% | 1.22% |
| 2025/11/24 | 16.37% | 11.04% | 6.07% | 5.9% | 3.68% | 5.66% | 3.46% | 1.5% | 0.37% | 1% |
| 2025/11/25 | 17.81% | 10.47% | 4.61% | 7.76% | 3.08% | 5.73% | 3.42% | 1.54% | 0.57% | 1.01% |
| 2025/11/26 | 20.13% | 9.25% | 7.13% | 8.38% | 2.85% | 5.32% | 2.65% | 1.26% | 0.57% | 1.03% |
| 2025/11/27 | 14.83% | 10.49% | 9.9% | 6.21% | 3.81% | 5.2% | 3.24% | 1.3% | 0.76% | 0.92% |
| 2025/11/28 | 15% | 10.27% | 8% | 5.43% | 2.91% | 4.07% | 3.79% | 1.13% | 0.62% | 1.11% |
| 2025/11/29 | 11.55% | 12.44% | 7.99% | 5.53% | 3.48% | 3.99% | 4.43% | 1.64% | 0.68% | 1.22% |
| 2025/11/30 | 14.05% | 10.71% | 6.62% | 5.44% | 4.87% | 4.55% | 3.59% | 1.81% | 1.04% | 0.9% |
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AutoZone’s impression share surged mid-month, peaking at 21.23% on November 12. Advance Auto Parts maintained a steady presence, while NapaOnline and PartsGeek fluctuated. By month’s end, AutoZone led, closing at 14.05%.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Shop Online & Pickup In Store — Find the Brands You Want, Service You Trust and Quality You Expect at Even Better Prices!
AutoZone Official Site — Our Vehicle Selector ensures the right fit every time. Get fast delivery or pick-up today! We can help you...
Over 1 million car parts at your fingertips. From collision, maintenance, and upgrades to accessories, CarParts.com offers top-quality auto parts at prices you can afford.
Buy Online & Pick Up In-Store — Buy Online For In-Store Or Curbside Pickup, Ship To Home, Or Reserve Online & Pay In-Store
Dive into your vehicle's past with our free report. Transparency at no cost to you. Unlock your car's history with our VIN check. It's fast, free, and fully detailed. View Features. 24/7 Assistance Available.
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Advance Auto Parts entices with trusted service and quality at better prices. AutoZone ensures the right fit with fast delivery. CarParts.com offers over a million affordable parts. NAPA provides flexible pickup options. VinSeeker offers free, detailed VIN checks.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the US Automotive Auto Parts November 2025 Report
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Data within the US Automotive Auto Parts November 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
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Yes. The US Automotive Auto Parts November 2025 Report aggregates data from across both device types and Google Shopping.
The US Automotive Auto Parts November 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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