Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Auto Parts category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 40.5894717808 |
| 59.4105282192 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 24 |
| 76 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| autozone.com | 33.02 |
| advanceautoparts.com | 24.23 |
| napaonline.com | 8.51 |
| partsgeek.com | 6.03 |
| kbb.com | 3 |
| summitracing.com | 2 |
| harborfreight.com | 1.65 |
| carparts.com | 1.61 |
| oreillyauto.com | 1.09 |
| ford.com | 0.63 |
| others | 18.23 |
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AutoZone leads with 33.02% click share, followed by Advance Auto Parts at 24.23%. Others hold 18.23%, while Napa Online captures 8.51%.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | autozone.com | advanceautoparts.com | napaonline.com | partsgeek.com | carparts.com | oreillyauto.com | harborfreight.com | peddle.com | bumper.com | kbb.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/08/01 | 11.05% | 11.4% | 5.02% | 7.42% | 3.11% | 0.68% | 2.33% | 1.93% | 1.85% | 0.83% |
| 2026/08/02 | 13.91% | 9.85% | 5.26% | 8.31% | 3.39% | 0.88% | 2.02% | 2% | 2.02% | 1.15% |
| 2026/08/03 | 15.37% | 14.34% | 2.55% | 5.4% | 3.32% | 0.72% | 1.85% | 2.4% | 1.96% | 1.2% |
| 2026/08/04 | 11.22% | 9.87% | 5.51% | 5.52% | 3.56% | 1.83% | 1.59% | 1.85% | 1.23% | 1.07% |
| 2026/08/05 | 15.61% | 10.88% | 6.49% | 5.25% | 2.58% | 1.97% | 1.87% | 1.9% | 1.54% | 2.37% |
| 2026/08/06 | 12.2% | 12.84% | 8.16% | 6.57% | 3.14% | 2.94% | 1.7% | 2.53% | 1.73% | 2.03% |
| 2026/08/07 | 14.91% | 14.64% | 4.18% | 4.19% | 2.84% | 0.94% | 1.94% | 2.14% | 1.41% | 1.74% |
| 2026/08/08 | 18.6% | 11.98% | 7.74% | 5.7% | 3.05% | 0.76% | 2.59% | 1.69% | 1% | 2.27% |
| 2026/08/09 | 21.3% | 13.17% | 6.91% | 5.3% | 3.27% | 1.53% | 2.33% | 1.69% | 0.44% | 2.2% |
| 2026/08/10 | 16.76% | 10.77% | 6.58% | 3.58% | 3.2% | 1.04% | 2.1% | 1.42% | 1.38% | 2.22% |
| 2026/08/11 | 16.8% | 15.44% | 1.14% | 4.81% | 3.17% | 1.58% | 1.75% | 2.31% | 0.84% | 2.22% |
| 2026/08/12 | 17.59% | 15.95% | 2.96% | 3.88% | 4.11% | 1.68% | 2.11% | 1.96% | 0.38% | 2.53% |
| 2026/08/13 | 15.02% | 15.9% | 7.02% | 4.32% | 2.57% | 1.19% | 2.1% | 1.94% | 0.73% | 3.07% |
| 2026/08/14 | 19.37% | 15.55% | 7.16% | 3.29% | 2.64% | 1.59% | 2.56% | 1.7% | 1.23% | 2.3% |
| 2026/08/15 | 20.23% | 11.91% | 6.88% | 4.46% | 2.91% | 1.21% | 1.99% | 1.61% | 1.27% | 2.88% |
| 2026/08/16 | 15.7% | 12.91% | 6.23% | 4.75% | 3.39% | 1.09% | 1.9% | 1.44% | 1.38% | 3.02% |
| 2026/08/17 | 20.04% | 13.75% | 5.28% | 5.38% | 3.83% | 1.43% | 2.01% | 1.75% | 2.2% | 2.21% |
| 2026/08/18 | 17.59% | 12.28% | 2.42% | 6.89% | 3.75% | 1.53% | 2.24% | 1.89% | 1.86% | 2.36% |
| 2026/08/19 | 16.38% | 15.81% | 3.87% | 5.66% | 3.24% | 1.63% | 2.04% | 2.05% | 1% | 2.29% |
| 2026/08/20 | 20.4% | 14.92% | 7.33% | 3.57% | 2.92% | 1.4% | 1.6% | 1.92% | 0.73% | 1.99% |
| 2026/08/21 | 15.68% | 13.89% | 6.59% | 3.43% | 2.4% | 1.27% | 1.83% | 2.12% | 0.65% | 2.1% |
| 2026/08/22 | 15.14% | 14.48% | 4.96% | 4.47% | 2.67% | 2.31% | 2.16% | 2.86% | 0.96% | 2.7% |
| 2026/08/23 | 20.4% | 13.82% | 5.9% | 4.38% | 3.28% | 1.14% | 2.1% | 2.4% | 1.54% | 2.75% |
| 2026/08/24 | 21.42% | 14.15% | 4.11% | 4.28% | 2.62% | 1.56% | 1.97% | 1.25% | 1.01% | 2.17% |
| 2026/08/25 | 17.83% | 12.46% | 5.51% | 3.99% | 2.53% | 1.04% | 2.54% | 2.23% | 1.23% | 2.72% |
| 2026/08/26 | 19.13% | 13.45% | 5.82% | 3.51% | 2.08% | 2.31% | 1.88% | 1.98% | 0.68% | 2.12% |
| 2026/08/27 | 17.51% | 10.43% | 7.51% | 4.06% | 2.68% | 1.44% | 1.87% | 2.02% | 0.42% | 2.31% |
| 2026/08/28 | 16.06% | 14.72% | 5.8% | 4.81% | 2.43% | 1.83% | 1.62% | 1.54% | 0.9% | 2.77% |
| 2026/08/29 | 16.4% | 13.13% | 5.55% | 3.61% | 3.26% | 2.03% | 1.51% | 1.82% | 1.49% | 2.22% |
| 2026/08/30 | 16.12% | 14.52% | 7.61% | 4.28% | 2.96% | 1.25% | 1.16% | 1.89% | 1.08% | 1.75% |
| 2026/08/31 | 16.27% | 15.27% | 6.23% | 4.84% | 2.91% | 2.64% | 1.47% | 1.41% | 1.39% | 1.34% |
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AutoZone’s PPC share surged mid-August, peaking at 21.42%. Advance Auto Parts fluctuated, ending at 15.27%. NapaOnline saw a steady rise, closing at 6.23%. PartsGeek’s share dipped, finishing at 4.84%.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/08/01 | 1626 |
| 2026/08/02 | 1604 |
| 2026/08/03 | 1488 |
| 2026/08/04 | 1727 |
| 2026/08/05 | 1467 |
| 2026/08/06 | 1304 |
| 2026/08/07 | 1171 |
| 2026/08/08 | 1000 |
| 2026/08/09 | 1129 |
| 2026/08/10 | 1289 |
| 2026/08/11 | 1283 |
| 2026/08/12 | 1203 |
| 2026/08/13 | 1257 |
| 2026/08/14 | 1334 |
| 2026/08/15 | 1299 |
| 2026/08/16 | 1208 |
| 2026/08/17 | 1161 |
| 2026/08/18 | 1133 |
| 2026/08/19 | 1062 |
| 2026/08/20 | 1247 |
| 2026/08/21 | 1238 |
| 2026/08/22 | 1288 |
| 2026/08/23 | 1210 |
| 2026/08/24 | 1246 |
| 2026/08/25 | 1308 |
| 2026/08/26 | 1303 |
| 2026/08/27 | 1370 |
| 2026/08/28 | 1421 |
| 2026/08/29 | 1324 |
| 2026/08/30 | 1348 |
| 2026/08/31 | 1287 |
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August began with 1,626 advertisers, fluctuating throughout the month, peaking at 1,727 on August 4th. The month concluded with 1,287 advertisers, reflecting a dynamic landscape.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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AutoZone surged with a 1.74 increase, while PartsGeek faced a -0.63 decline.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | autozone.com | advanceautoparts.com | napaonline.com | oreillyauto.com | partsgeek.com | harborfreight.com | carparts.com | summitracing.com | etrailer.com | kbb.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/08/01 | 15.65% | 16.1% | 5.6% | 1.51% | 7.72% | 4.7% | 1.86% | 1.88% | 1.78% | 0.63% |
| 2026/08/02 | 19.08% | 14.85% | 5.3% | 1.74% | 8.29% | 4.36% | 2.02% | 1.53% | 1.81% | 0.86% |
| 2026/08/03 | 21.5% | 20.02% | 3.59% | 1.17% | 5.45% | 3.85% | 2.06% | 1.04% | 1.63% | 0.91% |
| 2026/08/04 | 16.1% | 14.75% | 5.89% | 2.51% | 5.71% | 3.59% | 2.5% | 1.79% | 1.92% | 0.81% |
| 2026/08/05 | 21.68% | 15.02% | 7.03% | 2.63% | 5.08% | 4.23% | 1.84% | 1.44% | 1.5% | 1.68% |
| 2026/08/06 | 16.84% | 16.27% | 9.3% | 4.21% | 6.87% | 3.78% | 2.04% | 1.45% | 1.44% | 1.38% |
| 2026/08/07 | 20.41% | 20.82% | 5.7% | 1.7% | 4.11% | 3.95% | 1.68% | 1.66% | 1.53% | 1.18% |
| 2026/08/08 | 23.8% | 19.74% | 7.34% | 1.41% | 4.96% | 5.49% | 1.41% | 1.41% | 1.06% | 1.56% |
| 2026/08/09 | 26.71% | 16.35% | 7.22% | 2.65% | 4.63% | 4.94% | 1.98% | 1.71% | 0.79% | 1.31% |
| 2026/08/10 | 20.44% | 14.95% | 7.78% | 2.49% | 3.41% | 4.32% | 2.14% | 1.22% | 1.38% | 1.53% |
| 2026/08/11 | 22.51% | 18.57% | 2.14% | 2.81% | 4.72% | 4.07% | 2.13% | 1.89% | 1.18% | 1.53% |
| 2026/08/12 | 24.12% | 19.11% | 3.76% | 2.41% | 3.83% | 4.99% | 2.21% | 1.56% | 1.23% | 1.63% |
| 2026/08/13 | 19.15% | 19.8% | 7.53% | 2.32% | 3.88% | 4.54% | 1.56% | 1.84% | 1.2% | 2.14% |
| 2026/08/14 | 23.47% | 19.61% | 7.03% | 2.33% | 3.2% | 5.7% | 1.44% | 1.41% | 1.25% | 1.62% |
| 2026/08/15 | 26.16% | 16.04% | 6.47% | 1.71% | 4.37% | 4.87% | 1.87% | 1.43% | 1.14% | 2% |
| 2026/08/16 | 21.75% | 17.8% | 5.05% | 1.87% | 5.38% | 4.4% | 2.08% | 1.4% | 1.12% | 2.18% |
| 2026/08/17 | 25.49% | 17.53% | 7.05% | 3.07% | 4.81% | 4.14% | 1.87% | 1.28% | 1.16% | 1.49% |
| 2026/08/18 | 23.14% | 16.38% | 3.34% | 2.28% | 6.12% | 4.86% | 2.02% | 1.68% | 1.36% | 1.68% |
| 2026/08/19 | 22.06% | 18.91% | 4.33% | 3.12% | 5.12% | 4.77% | 2% | 2.07% | 1.37% | 1.59% |
| 2026/08/20 | 24.89% | 19.25% | 7.46% | 3.2% | 3.46% | 3.57% | 1.49% | 1.35% | 1.25% | 1.37% |
| 2026/08/21 | 20.69% | 18.61% | 7.59% | 1.94% | 3.27% | 3.85% | 1.48% | 1.56% | 1.41% | 1.62% |
| 2026/08/22 | 20.02% | 18.04% | 5.92% | 4.18% | 4.24% | 4.56% | 1.41% | 1.61% | 1.15% | 1.9% |
| 2026/08/23 | 26.52% | 17.82% | 6.06% | 1.67% | 4.29% | 4.28% | 1.65% | 1.36% | 1.15% | 2.01% |
| 2026/08/24 | 27.27% | 17.68% | 5.23% | 2.57% | 4.26% | 4.09% | 1.46% | 1.73% | 1.13% | 1.53% |
| 2026/08/25 | 24.16% | 16.77% | 5.81% | 1.8% | 3.58% | 5.19% | 1.48% | 1.65% | 1.3% | 2% |
| 2026/08/26 | 25.77% | 16.66% | 6.43% | 4.49% | 3.46% | 3.97% | 1.32% | 1.46% | 0.97% | 1.42% |
| 2026/08/27 | 23.79% | 14.71% | 7.97% | 2.45% | 3.63% | 4.18% | 1.55% | 1.55% | 1.35% | 1.65% |
| 2026/08/28 | 20.97% | 18.34% | 7.17% | 3.55% | 4.75% | 3.31% | 1.41% | 1.16% | 1.23% | 1.92% |
| 2026/08/29 | 23.4% | 18.04% | 6.75% | 4.54% | 3.27% | 3.46% | 1.86% | 1.47% | 1.12% | 1.53% |
| 2026/08/30 | 21.79% | 19.06% | 8.12% | 2.36% | 4.34% | 2.57% | 1.57% | 1.53% | 1.15% | 1.22% |
| 2026/08/31 | 21.79% | 19.5% | 6.99% | 5.22% | 4.92% | 3.2% | 2.04% | 1.48% | 1.21% | 0.89% |
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AutoZone’s impression share fluctuated, peaking at 27.27% on August 24. Advance Auto Parts saw a steady rise, ending at 19.5%. NapaOnline’s share varied, closing at 6.99%. O’ReillyAuto’s share increased, finishing at 5.22%.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Shop Online & Pickup In Store — Shop Our Wide Selection of High-Quality Parts Made For Your Vehicle. Replace Worn-Out Parts Before They Cause Damage at Advance Auto Parts®.
Shop In-Store or Online Now — AutoZone has everything you need to get the job done. Visit your local store or shop online for the...
Find Your Car's Book Value — Kelley Blue Book® Empowering You in the Car Market. From Values To Service & Repair Guide. Kelley Blue Book®: Making Car Buying Easier Since 1918 Let Us Help You Shop Like a Pro.
Buy Online For In-Store Or Curbside Pickup, Ship To Home, Or Reserve Online & Pay In-Store
Convenient Store Locations — We'll test your car's battery for free at O'Reilly Auto Parts. O'Reilly Auto Parts has free car battery testing. Types: Motorcycle Batteries, Car Batteries.
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Advance Auto Parts emphasizes convenience with online shopping and in-store pickup, while AutoZone highlights comprehensive solutions for DIY enthusiasts. Kelley Blue Book empowers buyers with trusted car valuations. NAPA Auto Parts offers flexible purchasing options, and O’Reilly Auto Parts provides free battery testing services.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the US Automotive Auto Parts August 2026 Report
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Data within the US Automotive Auto Parts August 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
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On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The US Automotive Auto Parts August 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
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Yes. The US Automotive Auto Parts August 2026 Report aggregates data from across both device types and Google Shopping.
The US Automotive Auto Parts August 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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