US Automotive Auto Parts - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Auto Parts category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Automotive Auto Parts US

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	27.1689995098
	72.8310004902

27%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	31
	69

31%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	7%
Transactional	9%
Navigational	0%
Seasonal	0%
Local	2%
Problem Solving	12%

Market Exposure

Share of Clicks for top 10 US Automotive Auto Parts brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
autozone.com	43.2
advanceautoparts.com	18.62
partsgeek.com	3.71
harborfreight.com	2.31
carparts.com	2.23
summitracing.com	1.96
kbb.com	1.59
bumper.com	1.06
oreillyauto.com	0.67
ford.com	0.64
others	24.01

autozone.com - 43.2%
advanceautoparts.com - 18.62%
partsgeek.com - 3.71%
harborfreight.com - 2.31%
carparts.com - 2.23%
summitracing.com - 1.96%
kbb.com - 1.59%
bumper.com - 1.06%
oreillyauto.com - 0.67%
ford.com - 0.64%
others - 24.01%

AutoZone leads with 43.2% click share, followed by “others” at 24.01%. Advance Auto Parts holds 18.62%, while PartsGeek captures 3.71%.

Market Exposure

Share of Spend for the top 10 US Automotive Auto Parts brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	autozone.com	advanceautoparts.com	partsgeek.com	bumper.com	carparts.com	harborfreight.com	peddle.com	sealskincovers.com	roughcountry.com	weathertech.com
2026/02/01	16.59%	12.32%	5.12%	2.24%	3.15%	3.28%	1.92%	1.19%	1.07%	1.66%
2026/02/02	20.43%	11.49%	5.68%	4.15%	4.57%	2%	2.73%	0.79%	0.23%	0.89%
2026/02/03	12.36%	11.96%	5.73%	1.95%	4.88%	2.29%	1.29%	0.71%	1.51%	1.52%
2026/02/04	13.9%	11.96%	5.9%	2.29%	4.72%	2.27%	1.6%	0.73%	1.54%	1.75%
2026/02/05	11.23%	12.42%	5.16%	2.37%	4.81%	2.74%	1.81%	0.72%	1.54%	1.64%
2026/02/06	17.48%	12.88%	4.84%	2.22%	3.77%	2.76%	1.69%	1.27%	1.62%	1.26%
2026/02/07	17.51%	12.6%	5.49%	3.03%	4.94%	2.91%	2.23%	0.91%	0.76%	1.44%
2026/02/08	15.91%	12.92%	4.98%	3.08%	3.2%	2.44%	2.05%	1.33%	2.68%	1.07%
2026/02/09	19.56%	14.42%	4.99%	2.79%	3.78%	2.05%	1.96%	0.85%	1.38%	0.8%
2026/02/10	15.66%	11.45%	5.94%	2.78%	4.51%	2.52%	2.06%	1.11%	2.28%	0.74%
2026/02/11	15.2%	11.43%	5%	2.4%	4.71%	2.9%	2.03%	1.11%	1.6%	0.72%
2026/02/12	11.05%	12.21%	5.08%	2.33%	4.73%	2.7%	1.78%	0.71%	1.52%	1.61%
2026/02/13	17.24%	12.71%	4.78%	2.19%	3.72%	2.72%	1.67%	1.26%	1.6%	1.24%
2026/02/14	17.41%	12.43%	5.41%	2.99%	4.87%	2.87%	2.2%	0.9%	0.75%	1.42%
2026/02/15	15.81%	12.85%	4.95%	3.06%	3.18%	2.42%	2.04%	1.32%	2.67%	1.07%
2026/02/16	19.35%	14.27%	4.93%	2.76%	3.74%	2.03%	1.94%	0.84%	1.37%	0.8%
2026/02/17	16.84%	12.28%	3.61%	2.37%	4.1%	3.06%	2.14%	1.44%	1.34%	0.76%
2026/02/18	16.42%	15.65%	5.33%	2.08%	4.17%	3.07%	2.25%	1.09%	0.53%	1.1%
2026/02/19	21.67%	13.16%	6.49%	1.95%	4.26%	2.54%	1.87%	0.64%	1.86%	0.51%
2026/02/20	16.14%	17.55%	5.67%	1.95%	4.77%	2.15%	2.17%	0.87%	0.76%	0.77%
2026/02/21	17.15%	15.39%	7.1%	2.68%	5.16%	2.27%	2.5%	1.26%	1.12%	0.65%
2026/02/22	18.69%	12.57%	6.37%	2.43%	4.33%	2.16%	1.67%	1.19%	2.84%	0.45%
2026/02/23	15.06%	11.5%	8.05%	2.81%	6.09%	1.4%	2.19%	1.02%	1.22%	0.65%
2026/02/24	16.82%	11.53%	7.21%	2.27%	4.61%	2.6%	1.86%	1.02%	1.49%	0.54%
2026/02/25	20.49%	13.03%	6.05%	1.86%	4.06%	2.84%	1.96%	0.66%	1.96%	0.63%
2026/02/26	21.32%	14.7%	6.33%	2.73%	4.12%	3.09%	2.04%	0.84%	0.92%	0.32%
2026/02/27	17.64%	15.81%	5.24%	2.13%	4.06%	3.16%	1.59%	0.77%	0.63%	0.66%
2026/02/28	16.89%	14.77%	5.01%	3.45%	3.27%	3.15%	2.07%	1.49%	1.06%	0.5%

autozone.com
advanceautoparts.com
partsgeek.com
bumper.com
carparts.com
harborfreight.com
peddle.com
sealskincovers.com
roughcountry.com
weathertech.com

AutoZone led February with fluctuating spend, peaking at 21.67%. Advance Auto Parts maintained steady growth, while PartsGeek surged mid-month. Bumper and CarParts showed varied trends, ending with moderate shares.

Market Exposure

Competitor Count for US Automotive Auto Parts

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/02/01	2138
2026/02/02	1926
2026/02/03	2365
2026/02/04	2262
2026/02/05	2299
2026/02/06	2210
2026/02/07	2160
2026/02/08	2116
2026/02/09	2170
2026/02/10	2097
2026/02/11	2129
2026/02/12	2299
2026/02/13	2210
2026/02/14	2160
2026/02/15	2116
2026/02/16	2170
2026/02/17	1635
2026/02/18	1887
2026/02/19	1790
2026/02/20	1626
2026/02/21	1623
2026/02/22	1800
2026/02/23	1832
2026/02/24	1930
2026/02/25	1832
2026/02/26	1661
2026/02/27	1715
2026/02/28	1714

February saw a dynamic shift in distinct advertisers, starting at 2,138 and peaking at 2,365 on the 3rd. Mid-month, numbers dipped to 1,623, closing at 1,714.

Campaign Efficiency

Market Loss & Market Gains for US Automotive Auto Parts

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
autozone.com	3.26%
advanceautoparts.com	1.21%
kbb.com	0.37%
napaonline.com	0.29%
partsgeek.com	0.21%
batteriesplus.com	-0.19%
grainger.com	-0.19%
amsoil.com	-0.26%
weathertech.com	-0.32%
harborfreight.com	-0.5%

AutoZone surged with a 3.26% click share increase, while Advance Auto Parts rose by 1.21%. In contrast, Harbor Freight saw a decline of 0.5%.

Campaign Efficiency

US Automotive Auto Parts Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	autozone.com	advanceautoparts.com	harborfreight.com	partsgeek.com	carparts.com	bumper.com	carmax.com	oreillyauto.com	roughcountry.com	grainger.com
2026/02/01	21.34%	11.53%	6.06%	4.55%	2.76%	1.37%	1.34%	1.27%	0.99%	0%
2026/02/02	29.61%	10.17%	4.56%	5.73%	3.94%	2.75%	0.89%	0.59%	0.26%	1.34%
2026/02/03	16.23%	11.09%	4.73%	5%	3.72%	1.2%	0.83%	1.54%	1.29%	2.56%
2026/02/04	19.06%	11.89%	5.24%	5.12%	3.85%	1.5%	1.05%	0.82%	1.22%	1.82%
2026/02/05	16.44%	12.02%	5.76%	4.77%	3.66%	1.46%	1.52%	1.02%	1.25%	2.28%
2026/02/06	24.64%	11.94%	5.11%	4.73%	3.08%	1.38%	0.93%	1.94%	1.3%	1.11%
2026/02/07	24.76%	11.73%	5.54%	4.76%	3.77%	1.88%	1.3%	2.08%	0.9%	0%
2026/02/08	23.36%	11.87%	4.93%	5.06%	2.58%	2.04%	1.35%	1.44%	2.02%	0%
2026/02/09	26.71%	12.87%	4.1%	4.52%	2.86%	1.74%	1.4%	0.89%	1.03%	1.78%
2026/02/10	23.13%	11.49%	5.03%	5.63%	3.68%	1.86%	1.07%	1.28%	1.7%	2.25%
2026/02/11	21.53%	11.9%	5.95%	4.91%	3.61%	1.54%	1.49%	1.05%	1.25%	2.15%
2026/02/12	16.44%	12.02%	5.76%	4.77%	3.66%	1.46%	1.52%	1.02%	1.25%	2.28%
2026/02/13	24.64%	11.94%	5.11%	4.73%	3.08%	1.38%	0.93%	1.94%	1.3%	1.11%
2026/02/14	24.76%	11.73%	5.54%	4.76%	3.77%	1.88%	1.3%	2.08%	0.9%	0%
2026/02/15	23.36%	11.87%	4.93%	5.06%	2.58%	2.04%	1.35%	1.44%	2.02%	0%
2026/02/16	26.71%	12.87%	4.1%	4.52%	2.86%	1.74%	1.4%	0.89%	1.03%	1.78%
2026/02/17	24.03%	10.38%	5.4%	3.79%	3%	1.38%	1.24%	1.55%	1.31%	1.14%
2026/02/18	23.68%	14.32%	5.88%	4.77%	3.58%	1.13%	1.54%	1.8%	0.59%	1.02%
2026/02/19	29.75%	11.57%	4.6%	5.58%	3.38%	1.12%	1.03%	0.92%	1.45%	1.17%
2026/02/20	23.2%	16.46%	3.93%	5.85%	4.65%	1.12%	1.31%	2.23%	0.7%	1.14%
2026/02/21	24.41%	13.48%	4.14%	7.34%	4.61%	1.75%	1.27%	0.32%	1.11%	0%
2026/02/22	26.33%	11.92%	3.95%	5.71%	3.75%	1.55%	1.63%	0.79%	2.35%	0%
2026/02/23	22.59%	10.68%	2.73%	7.7%	5.25%	1.74%	1.51%	1.77%	1%	1.3%
2026/02/24	23.98%	10.96%	5.09%	6.84%	3.75%	1.35%	1.39%	1.54%	1.14%	1.93%
2026/02/25	28.69%	12.46%	5.05%	5.84%	2.98%	1.07%	1.46%	0.97%	1.5%	0.92%
2026/02/26	29.57%	13.16%	5.66%	5.87%	3.08%	1.57%	1.39%	0.47%	0.83%	1.74%
2026/02/27	24.56%	14.14%	6.12%	4.86%	2.83%	1.18%	1.7%	0.86%	0.69%	1.55%
2026/02/28	24.15%	13.93%	6.16%	5.01%	2.85%	1.98%	1.31%	1.13%	0.85%	0%

autozone.com
advanceautoparts.com
harborfreight.com
partsgeek.com
carparts.com
bumper.com
carmax.com
oreillyauto.com
roughcountry.com
grainger.com

AutoZone’s impression share fluctuated, peaking at 29.75% on February 19. Advance Auto Parts saw a steady rise, ending at 13.93%. Harbor Freight’s share dipped mid-month but recovered to 6.16%. PartsGeek and CarParts experienced minor fluctuations, while Bumper and CarMax maintained low shares. O’Reilly Auto and Rough Country showed inconsistent trends. Grainger’s presence was sporadic, with notable peaks early in the month.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Automotive Auto Parts

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Automotive Auto Parts - Last month

1
Advance Auto Official Site https://shop.advanceautoparts.com › auto-parts
Shop Online & Pickup In Store — Shop Our Wide Selection of High-Quality Parts Made For Your Vehicle.
2
AutoZone Official Site https://www.autozone.com
Get In The Zone: AutoZone — AutoZone has everything you need to get the job done.
3
Auto Parts by CarParts.com - Quality Parts, Priced Right https://www.carparts.com
Over 1 million car parts at your fingertips. From collision, maintenance, and upgrades to accessories, CarParts.com offers top-quality auto parts at prices you can afford.
4
O'Reilly Auto Parts - Get The Auto Parts You Need https://www.oreillyauto.com
Find the repair parts you need when you shop O'Reilly Auto Parts in-store and online.
5
Discount Auto Parts - Up to 80% Off Retail Prices https://www.partsgeek.com
Buy Auto Parts Online. Shop Today! Guaranteed Low Prices on All Auto Parts.

Advance Auto Parts emphasizes convenience with online shopping and in-store pickup. AutoZone’s catchy “Get In The Zone” slogan highlights comprehensive solutions. CarParts.com offers affordability with over a million parts. O’Reilly Auto Parts focuses on accessibility, while PartsGeek promises significant discounts. Each ad uniquely targets customer needs.

Frequently Asked Questions

Why is the US Automotive Auto Parts February 2026 Report useful and how should I use it?

Why is the US Automotive Auto Parts February 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the US Automotive Auto Parts February 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the US Automotive Auto Parts February 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the US Automotive Auto Parts February 2026 Report?

The US Automotive Auto Parts February 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The US Automotive Auto Parts February 2026 Report aggregates data from across both device types and Google Shopping.
Who is this US Automotive Auto Parts February 2026 Report for?

The US Automotive Auto Parts February 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

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Mazda drives 31% dealer efficiency with Adthena

Mazda are the world’s largest independent car manufacturer which allows them to be reactive and adaptive in the ever changing automotive industry.

They came to Adthena to help monitor a new program for their national dealer network in order to drive efficiencies and protect their brand message in paid search.Read case study

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Starting in 2019, every all-new model that Volvo introduces will be either a fully electric vehicle or a hybrid. That’s an ambitious commitment. With many manufacturers seeking to be the most innovative brand in the industry, Volvo needed to stand out in the highly competitive hybrid car space.Read case study

Volkswagen achieves a 13% increase in brand conversions

When Volkswagen sought to expand its search coverage by shifting budget from brand to generic terms, they unknowingly risked losing valuable lower-funnel customers.

A sudden drop in market share triggered an immediate response using Adthena's market intelligence.Read case study

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

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Google AI Overview visibility for Automotive Auto Parts US

AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 US Automotive Auto Parts brands

Share of Spend for the top 10 US Automotive Auto Parts brands

Competitor Count for US Automotive Auto Parts

Market Loss & Market Gains for US Automotive Auto Parts

US Automotive Auto Parts Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Automotive Auto Parts

Frequently Asked Questions

Why is the US Automotive Auto Parts February 2026 Report useful and how should I use it?

Why is the US Automotive Auto Parts February 2026 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Automotive Auto Parts February 2026 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Automotive Auto Parts February 2026 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Mazda drives 31% dealer efficiency with Adthena

Innovating in the hybrid cars market with competitive intelligence

Volkswagen achieves a 13% increase in brand conversions

Get the full picture

See this data specific to your brand performance

Related reports

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AUS Auto Parts