US Automotive Auto Care, Services & Repair - PPC Market Share Analysis October 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Auto Care, Services & Repair category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Auto Care, Services & Repair – US

Google AI Overview visibility for Automotive Auto Care, Services & Repair US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 38.7733062807
61.2266937193
38%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 38
62
38%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 1%
Transactional 15%
Navigational 2%
Seasonal 0%
Local 8%
Problem Solving 40%

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Market Exposure

Share of Clicks for top 10 US Automotive Auto Care, Services & Repair brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
take5.com 12.14
jiffylube.com 12.09
firestonecompleteautocare.com 11.92
vioc.com 7.45
safelite.com 7.26
groupon.com 3.47
autozone.com 3.23
pepboys.com 3.22
aaa.com 3.05
meineke.com 2.14
others 34.03
  • take5.com - 12.14%
  • jiffylube.com - 12.09%
  • firestonecompleteautocare.com - 11.92%
  • vioc.com - 7.45%
  • safelite.com - 7.26%
  • groupon.com - 3.47%
  • autozone.com - 3.23%
  • pepboys.com - 3.22%
  • aaa.com - 3.05%
  • meineke.com - 2.14%
  • others - 34.03%

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In the automotive PPC landscape, ‘others’ dominate with 34.03% click share. Take5 leads individual advertisers at 12.14%, closely followed by Jiffy Lube at 12.09%.

Market Exposure

Share of Spend for the top 10 US Automotive Auto Care, Services & Repair brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date safelite.com meineke.com vioc.com jiffylube.com pepboys.com firestonecompleteautocare.com groupon.com take5.com midas.com aaa.com
2026/10/01 11.01% 1.76% 7.91% 9.11% 4.38% 3.93% 8.19% 9.99% 2.56% 4.4%
2026/10/02 11.59% 1.22% 5.11% 9.45% 3.84% 3.36% 7.08% 8.9% 2.37% 4.75%
2026/10/03 11.19% 1.22% 8% 12.19% 2.18% 3.02% 5.8% 8.81% 1.92% 2.92%
2026/10/04 8.98% 2.04% 7.42% 10.04% 6.66% 2.95% 10.55% 7.46% 1.2% 2.34%
2026/10/05 10.03% 1.11% 4.81% 10.03% 2.23% 4.31% 11.28% 9.75% 2.81% 3.24%
2026/10/06 9.4% 0.93% 6.08% 10.12% 2.51% 3.58% 8.22% 8.21% 3.21% 3.2%
2026/10/07 9.23% 2.27% 4.89% 9.2% 2.34% 4.5% 12.13% 8.58% 1.82% 2.61%
2026/10/08 9.25% 2.41% 6.62% 9.68% 4.65% 3.46% 8.11% 7.09% 2.69% 3.53%
2026/10/09 7.55% 1.3% 4.25% 11.45% 1.78% 3.86% 4.77% 10.67% 2.64% 2.91%
2026/10/10 8.07% 1.76% 3.44% 11.89% 1.73% 4.26% 5.55% 9.03% 2.04% 1.42%
2026/10/11 7.37% 0.52% 4.62% 12.52% 2.13% 4.89% 2.26% 12.9% 2.18% 2.48%
2026/10/12 7.99% 1.62% 2.87% 11.73% 1.81% 4.76% 2.91% 10.24% 2.74% 3.05%
2026/10/13 9.79% 1.63% 3.3% 11.52% 1.74% 4.17% 4.38% 8.29% 2.95% 2.13%
2026/10/14 8.8% 1.38% 3.48% 15% 1.66% 3.79% 1.86% 8.35% 4.39% 2.53%
2026/10/15 10.35% 0.82% 4.57% 11.32% 2.15% 4.03% 2.73% 8.22% 2.97% 3.4%
2026/10/16 9.91% 2.2% 4.68% 10.02% 2.29% 4.65% 2.69% 7.36% 3.43% 2.96%
2026/10/17 11.54% 1.49% 5.62% 8.33% 2.37% 3.91% 2.41% 8.66% 2.57% 3.86%
2026/10/18 11.05% 3.79% 4.01% 9.64% 2.3% 4.53% 1.76% 8.05% 4.71% 4.77%
2026/10/19 12.79% 1.63% 5.13% 7.57% 3.35% 3.56% 1.84% 4.54% 2.09% 4.31%
2026/10/20 13.63% 3.88% 6.66% 6.77% 2.78% 3.88% 2.64% 3.07% 2.43% 3.96%
2026/10/21 12.21% 2.98% 6.45% 9.1% 5.52% 4.29% 2.11% 3.97% 3.93% 2.81%
2026/10/22 12.44% 2.95% 6.03% 5.73% 3.73% 4.14% 2.27% 5.61% 3.88% 3.24%
2026/10/23 11.4% 2.32% 6.29% 5.2% 3.71% 3.23% 5.33% 6.76% 3.2% 2.55%
2026/10/24 9% 4.06% 5.72% 5.15% 5.47% 3.91% 6.24% 5.21% 2.51% 3.37%
2026/10/25 9.56% 3.55% 4.19% 5.59% 8.72% 4.94% 5.36% 4.65% 3.12% 2.58%
2026/10/26 9.75% 3.52% 4.47% 4.36% 6.97% 5.27% 4.86% 4.22% 3.21% 3.81%
2026/10/27 10.79% 5.14% 4.04% 4.91% 4.51% 5.48% 6.18% 3.31% 3.3% 1.8%
2026/10/28 10.07% 4.17% 4.21% 5.48% 4.96% 5.25% 6.2% 3.29% 4.04% 2.29%
2026/10/29 9.14% 4.23% 5.15% 5.63% 4.58% 7.17% 7.54% 3.17% 3.77% 3.62%
2026/10/30 9.26% 6.82% 6.46% 7.59% 5.49% 6.85% 5.55% 3.03% 2.69% 3.72%
2026/10/31 9.96% 9.01% 5.94% 5.73% 5.42% 5.1% 4.93% 3.83% 2.75% 2.12%
  • safelite.com
  • meineke.com
  • vioc.com
  • jiffylube.com
  • pepboys.com
  • firestonecompleteautocare.com
  • groupon.com
  • take5.com
  • midas.com
  • aaa.com

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In October 2026, Safelite’s PPC spend share fluctuated, peaking mid-month. Meineke’s share surged late, while Jiffy Lube saw a mid-month spike. Groupon’s share dipped, then rose. The month ended with diverse trends across advertisers.

Market Exposure

Competitor Count for US Automotive Auto Care, Services & Repair

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/10/01 846
2026/10/02 879
2026/10/03 858
2026/10/04 904
2026/10/05 905
2026/10/06 940
2026/10/07 967
2026/10/08 1019
2026/10/09 948
2026/10/10 940
2026/10/11 889
2026/10/12 943
2026/10/13 1012
2026/10/14 1138
2026/10/15 1098
2026/10/16 1033
2026/10/17 958
2026/10/18 930
2026/10/19 986
2026/10/20 881
2026/10/21 1002
2026/10/22 914
2026/10/23 987
2026/10/24 1033
2026/10/25 1042
2026/10/26 1214
2026/10/27 1108
2026/10/28 1196
2026/10/29 1218
2026/10/30 1215
2026/10/31 1114

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October saw a dynamic rise in distinct advertisers, peaking at 1,218 on the 29th. The month concluded with a robust 1,114 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Automotive Auto Care, Services & Repair

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
meineke.com 1.91%
pepboys.com 1.91%
safelite.com 1.54%
vioc.com 1.48%
mavis.com 0.95%
advanceautoparts.com -0.94%
autozone.com -1.41%
firestonecompleteautocare.com -1.51%
take5.com -4.95%
jiffylube.com -5.79%

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In the past month, Jiffy Lube and Take 5 saw significant declines in click share, while Meineke and Pep Boys experienced notable gains.

Campaign Efficiency

US Automotive Auto Care, Services & Repair Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date meineke.com vioc.com take5.com pepboys.com firestonecompleteautocare.com safelite.com jiffylube.com groupon.com autozone.com midas.com
2026/10/01 1.42% 6.89% 10.22% 4.34% 6.72% 4.89% 7.91% 12.22% 3.07% 2.56%
2026/10/02 0.95% 5.89% 10.71% 3.37% 5.07% 5.1% 8.32% 9.68% 4.45% 2.82%
2026/10/03 1.01% 8.62% 10.51% 2.07% 4.41% 5.06% 11.54% 8.47% 3.91% 1.94%
2026/10/04 1.8% 6.96% 10.68% 5.63% 4.91% 4.18% 8.59% 12.07% 3.9% 1.22%
2026/10/05 0.82% 5.04% 10.99% 2.07% 6.22% 4.27% 8.65% 10.55% 5.1% 2.66%
2026/10/06 0.71% 6.74% 9.45% 2.39% 5.71% 4.29% 9.87% 7.87% 5.31% 3.43%
2026/10/07 1.9% 4.72% 9.95% 2.24% 6.29% 4.17% 8.11% 11.35% 5.91% 1.82%
2026/10/08 2.01% 6.55% 8.12% 4.5% 5.18% 4.09% 8.76% 7.8% 5.3% 2.5%
2026/10/09 0.87% 4.61% 10.36% 1.45% 4.91% 2.96% 9.79% 3.6% 6.26% 2.35%
2026/10/10 1.53% 3.34% 10.7% 1.62% 5.82% 3.73% 10.11% 4.43% 6.84% 2.1%
2026/10/11 0.34% 4.71% 14.38% 1.94% 5.75% 3.19% 10.49% 1.72% 7.09% 2.47%
2026/10/12 1.38% 2.66% 11% 1.63% 5.75% 3.37% 10.05% 3.03% 6.02% 2.76%
2026/10/13 1.4% 3.67% 9.88% 1.67% 5.73% 4.55% 9.59% 4.52% 6.4% 2.87%
2026/10/14 1.1% 3.88% 10.17% 1.56% 5.84% 3.74% 12.58% 1.85% 5.3% 4.65%
2026/10/15 0.6% 5.05% 10.44% 1.93% 5.73% 4.27% 9.73% 2.79% 5.53% 2.99%
2026/10/16 1.88% 4.91% 8.77% 2.04% 6.05% 4.3% 8.94% 2.36% 5% 3.7%
2026/10/17 1.35% 5.93% 10.68% 2.38% 5.86% 5.49% 8.09% 2.39% 5.56% 2.75%
2026/10/18 3.3% 4.36% 9.9% 2.14% 6.57% 4.77% 8.7% 1.75% 5.07% 4.14%
2026/10/19 1.6% 5.49% 5.97% 3.23% 6.01% 6.12% 6.96% 2.28% 3.74% 2.26%
2026/10/20 3.84% 7% 4.91% 2.67% 6.95% 6.32% 6.49% 2.91% 3.39% 2.79%
2026/10/21 2.7% 6.38% 4.69% 4.5% 5.83% 5.39% 8.16% 1.82% 2.86% 4.02%
2026/10/22 2.63% 6.15% 6.97% 3.72% 6.57% 5.54% 5.52% 1.91% 2.31% 3.44%
2026/10/23 2.15% 6.25% 6.81% 3.64% 3.9% 5.19% 4.74% 4.37% 4.02% 2.99%
2026/10/24 3.78% 5.73% 6.07% 5.37% 4.3% 4.04% 4.58% 4.73% 3.17% 2.9%
2026/10/25 2.9% 3.97% 6.2% 7.56% 4.73% 4.04% 4.23% 4.04% 2.75% 3.01%
2026/10/26 3.18% 4.04% 5.39% 6.47% 5.37% 4.36% 3.49% 3.95% 3.59% 3.19%
2026/10/27 4.88% 4.68% 4.78% 4.35% 5.55% 4.81% 4.42% 4.65% 3.08% 3.63%
2026/10/28 3.75% 4.28% 4.65% 4.69% 6.04% 4.39% 4.54% 4.61% 3.96% 4.36%
2026/10/29 4.12% 4.95% 3.88% 4.44% 7.5% 4.1% 5.25% 5.85% 2.89% 4.07%
2026/10/30 5.82% 5.82% 4.34% 5.35% 6.36% 4.04% 6.31% 4.35% 2.85% 2.47%
2026/10/31 9.3% 6.14% 5.82% 5.56% 4.79% 4.73% 4.63% 3.94% 3.13% 2.82%
  • meineke.com
  • vioc.com
  • take5.com
  • pepboys.com
  • firestonecompleteautocare.com
  • safelite.com
  • jiffylube.com
  • groupon.com
  • autozone.com
  • midas.com

Copyright © Adthena. All rights reserved.

October saw Meineke’s impression share rise from 1.42% to 9.3%. Vioc fluctuated, ending at 6.14%. Take5 started strong but dipped to 5.82%. Pepboys and Firestone showed steady gains. Safelite and JiffyLube had varied trends. Groupon and Autozone experienced declines. Midas remained stable.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Automotive Auto Care, Services & Repair

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Automotive Auto Care, Services & Repair - Last month
  1. 1
    50% Off Oil Change - $26 Off Full Synthetic https://promotions.jiffylube.com

    $26 Off Full Synthetic Or Any Other Premium Oil Change, Or 50% Off Conventional Oil Change

  2. 2
    $59.95 Full Syn. Oil Change - $39.95 Synth Blend Oil Change https://www.meineke.com

    $125 Mechanic Special: Synthetic Oil Change, Tire Rotation & 2 Standard Wiper Blades

  3. 3
    We Come To You 7 Days a Week | Mobile Car Wash from $99 https://www.pandahub.com › mobile-car › wash

    Hand wash + interior wipe-down. Top-rated mobile car wash, featured in Forbes & CNN. 4.9 from 12,000+ reviews. Same-day mobile car wash 7 days a week. No drop-off needed. We Come to You.

  4. 4
    Wash All Month Long - $20/mo - Memberships starting at $20/mo https://www.superstarcarwashaz.com › unlimited › membership

    Unlimited Washes = Unlimited Clean! Unlimited memberships starting at just $20/mo. Love that clean car feeling? Keep it all month from just $20/month. Express Car Wash. No Contracts. Tire Inflation Hoses. High-Suction Vacuums. Mat Cleaners. New Membership Specials. Professional Detailing.

  5. 5
    $30 Off Synthetic Oil Change https://www.take5.com

    Claim Coupon Now — Fast 10 Minute Oil Change You Can Stay in Your Car For. Easy, Convenient and Affordable. Get Your Coupon Now...

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In the competitive world of automotive services, Jiffy Lube, Meineke, PandaHub, Super Star Car Wash, and Take 5 stand out with compelling PPC ads. Jiffy Lube and Meineke focus on significant discounts for oil changes, while PandaHub offers convenience with mobile car washes. Super Star Car Wash promotes unlimited monthly memberships, and Take 5 highlights quick, in-car oil changes. Each ad emphasizes value, convenience, and customer satisfaction.

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