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US Automotive Auto Care, Services & Repair - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Auto Care, Services & Repair category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Automotive Auto Care, Services & Repair brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
vioc.com 15.04
pepboys.com 11.34
jiffylube.com 8.9
safelite.com 7.24
firestonecompleteautocare.com 7.08
take5.com 6.02
groupon.com 2.77
autozone.com 2.12
aaa.com 2.03
midas.com 1.8
others 35.66

Copyright © Adthena. All rights reserved.

In the automotive PPC landscape, ‘others’ dominate with 35.66% click share, while vioc.com leads individual advertisers at 15.04%. Pepboys.com follows with 11.34%, and jiffylube.com at 8.9%.

Market Exposure

Share of Spend for the top 10 US Automotive Auto Care, Services & Repair brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date safelite.com vioc.com jiffylube.com pepboys.com firestonecompleteautocare.com take5.com groupon.com aaa.com midas.com beenverified.com
2025/04/01 9.21% 13.01% 6.03% 3.32% 4.74% 0.25% 3.26% 2.05% 2.48% 1.53%
2025/04/02 11.34% 10.86% 3.26% 5.2% 4.56% 1.38% 5.61% 1.9% 2.8% 0.95%
2025/04/03 9.22% 10.14% 5.64% 6.01% 4.65% 2.47% 3.56% 2.75% 1.83% 1.5%
2025/04/04 10.57% 6.84% 6.09% 5.09% 4.74% 5.2% 3.8% 2.15% 2.22% 1.84%
2025/04/05 9.92% 9.7% 7.18% 2.55% 4.1% 4.66% 3.74% 2.24% 2.93% 1.62%
2025/04/06 8.69% 11.68% 5.82% 3.3% 6.78% 1.95% 3.35% 3.88% 2.48% 1.47%
2025/04/07 9.03% 8.95% 5.29% 4.57% 4.75% 2.21% 4.16% 3.14% 2.82% 0.99%
2025/04/08 9.11% 9.71% 6.87% 4.78% 6.13% 0.82% 1.78% 4.22% 2.17% 1.68%
2025/04/09 9.84% 6.96% 7.26% 4.06% 3.8% 3.78% 3.31% 1.62% 2.79% 0.69%
2025/04/10 9.14% 11.86% 6.86% 5.97% 6.86% 3.66% 3.51% 2.85% 1.91% 1.22%
2025/04/11 9.49% 11.31% 6.85% 4.46% 5.06% 1.38% 4.06% 1.73% 2.86% 0.91%
2025/04/12 10.54% 10.75% 6.89% 5.64% 4.78% 1.46% 2.23% 3.35% 2.23% 1.27%
2025/04/13 8.84% 12.04% 7.29% 6.38% 5.57% 0.69% 4.34% 1.91% 3.02% 1.23%
2025/04/14 10.68% 11.92% 8.36% 4.79% 3.83% 2.36% 1.75% 4.2% 2.91% 1.12%
2025/04/15 9.55% 10.26% 9.24% 8.21% 5.71% 1.42% 1.07% 3.85% 1.83% 1.25%
2025/04/16 10.15% 12.34% 10.76% 5.37% 4.46% 2.48% 3.18% 2.23% 1.65% 0.93%
2025/04/17 7.7% 14.53% 11.03% 3.44% 5.31% 6.13% 2.28% 0.11% 1.61% 1.68%
2025/04/18 7.81% 9.05% 7.22% 4.92% 5.31% 5.86% 4.96% 1.98% 2.52% 1.86%
2025/04/19 8.31% 11.29% 6.57% 7.2% 5.63% 3.3% 2.55% 3.17% 3.32% 2.04%
2025/04/20 9.16% 8.16% 6.92% 6.51% 4.14% 5.01% 2.45% 2.82% 4.16% 1.36%
2025/04/21 8.83% 7.94% 7.37% 3.91% 4.7% 6.02% 2.09% 2.33% 2.44% 1.23%
2025/04/22 9.66% 11.79% 8.99% 5.27% 5.57% 3.32% 2.55% 1.07% 2.82% 1.68%
2025/04/23 10.03% 6.71% 5.79% 6.99% 7.01% 0.94% 2.96% 1.8% 2.84% 1.32%
2025/04/24 9.26% 8.57% 4.62% 4.41% 7.97% 4% 1.91% 2.58% 3.06% 1.62%
2025/04/25 10.33% 12.58% 7.34% 3.82% 6.87% 6.66% 3.71% 2.27% 2.31% 1.39%
2025/04/26 10.53% 10.45% 6.25% 7.86% 4.97% 2.17% 3.19% 3.36% 2.52% 1.97%
2025/04/27 8.74% 9.75% 7.46% 6.16% 6.25% 4.84% 2.49% 1.69% 3.75% 1.65%
2025/04/28 10.75% 8.1% 7.92% 5.3% 4.09% 3.27% 2.06% 2.67% 3.14% 1.45%
2025/04/29 9.9% 8.42% 9.45% 6.17% 4.85% 4.64% 3.1% 1.66% 2.46% 1.67%
2025/04/30 12.34% 11.08% 8.67% 4.54% 4.44% 4.1% 2.68% 1.72% 1.71% 1.67%

Copyright © Adthena. All rights reserved.

In April 2025, Safelite’s PPC spend share fluctuated, peaking at 12.34% on the 30th. Vioc.com saw a high of 14.53% on the 17th. Jiffylube.com steadily increased, reaching 11.03% on the 17th. Pepboys.com and Firestone showed moderate variations, while Take5.com and Groupon.com had sporadic peaks. AAA.com and Midas.com maintained low shares, with Beenverified.com remaining consistent.

Market Exposure

Competitor Count for US Automotive Auto Care, Services & Repair

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 1282
2025/04/02 1227
2025/04/03 1426
2025/04/04 1536
2025/04/05 1328
2025/04/06 1302
2025/04/07 1309
2025/04/08 1390
2025/04/09 1290
2025/04/10 1427
2025/04/11 1276
2025/04/12 1243
2025/04/13 1216
2025/04/14 1408
2025/04/15 1355
2025/04/16 1425
2025/04/17 1169
2025/04/18 1512
2025/04/19 1539
2025/04/20 1213
2025/04/21 1391
2025/04/22 1391
2025/04/23 1471
2025/04/24 1448
2025/04/25 1232
2025/04/26 1307
2025/04/27 1231
2025/04/28 1351
2025/04/29 1305
2025/04/30 1225

Copyright © Adthena. All rights reserved.

April saw fluctuating advertiser numbers, peaking at 1,539 on April 19. The month concluded with a dip to 1,225.

Campaign Efficiency

Market Loss & Market Gains for US Automotive Auto Care, Services & Repair

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
take5.com 3.45%
nhtsa.gov 0.52%
midas.com 0.46%
beenverified.com 0.43%
vioc.com 0.39%
harborfreight.com -0.54%
autozone.com -0.59%
aaa.com -0.69%
jiffylube.com -0.78%
pepboys.com -1.44%

Copyright © Adthena. All rights reserved.

Take5.com surged with a 3.45% click share increase, while Pepboys.com faced a decline of 1.44%.

Campaign Efficiency

US Automotive Auto Care, Services & Repair Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date vioc.com jiffylube.com safelite.com pepboys.com firestonecompleteautocare.com take5.com groupon.com midas.com autozone.com harborfreight.com
2025/04/01 11.55% 3.38% 4.64% 3.61% 4.36% 0.3% 4.07% 2.79% 4.86% 2.26%
2025/04/02 9.14% 1.79% 5.43% 5.74% 3.99% 1% 7.18% 2.93% 6.06% 3.06%
2025/04/03 9.96% 3.03% 4.75% 6.82% 4.29% 2.14% 4.55% 2.06% 4.18% 2.08%
2025/04/04 6.38% 3.51% 5.45% 5.49% 4.79% 4.08% 5.02% 2.66% 2.93% 1.57%
2025/04/05 10.24% 4.23% 5.03% 2.98% 4.06% 4.51% 4.94% 3.59% 3.41% 2.41%
2025/04/06 11.01% 3.4% 4.51% 3.53% 6.35% 2.05% 4.45% 2.73% 3.38% 2.54%
2025/04/07 8.36% 2.8% 4.41% 5.61% 4.46% 2.42% 5.1% 3.18% 3.67% 2.73%
2025/04/08 9.94% 4.1% 4.91% 5.46% 5.42% 0.91% 2.57% 2.4% 3.55% 1.63%
2025/04/09 7.22% 4.01% 4.62% 3.99% 3.35% 3.5% 4.2% 3.17% 4.26% 2.31%
2025/04/10 11.38% 4.07% 4.78% 7.11% 6.07% 3.08% 4.67% 2.26% 3.61% 2.23%
2025/04/11 10.07% 3.8% 4.73% 4.4% 4.36% 1.73% 4.55% 3.05% 3.88% 2.54%
2025/04/12 10.03% 4.39% 5.47% 6.09% 4.33% 1.97% 3.14% 2.46% 4.51% 2.55%
2025/04/13 11.3% 4.17% 4.54% 7.62% 5.21% 0.75% 5.57% 3.84% 4.18% 2.83%
2025/04/14 11.6% 5.98% 5.57% 5.44% 3.23% 2.29% 2.62% 3.68% 3.44% 2.57%
2025/04/15 10.34% 6.88% 5% 9.9% 4.93% 1.45% 1.51% 2.16% 3.03% 1.97%
2025/04/16 12.22% 7.05% 4.79% 6.48% 3.82% 2.54% 4.06% 1.68% 4.63% 2.47%
2025/04/17 13.13% 6.63% 3.28% 3.64% 4.46% 4.05% 2.43% 1.51% 7.1% 3.09%
2025/04/18 9.49% 4.9% 3.76% 4.57% 4.57% 5.52% 6.3% 3.16% 3.92% 2.03%
2025/04/19 11.58% 5.03% 4.21% 8.28% 5.22% 2.68% 3.58% 3.96% 2.99% 1.49%
2025/04/20 8.81% 4.96% 4.72% 6.99% 3.25% 5.28% 2.98% 4.54% 2.68% 0.98%
2025/04/21 7.62% 5.55% 4.77% 4.38% 4.39% 6.75% 2.71% 3.02% 2.46% 1.42%
2025/04/22 13.03% 6.29% 5.01% 5.88% 5.52% 4.05% 3.63% 3.24% 1.96% 0.94%
2025/04/23 7.59% 4.01% 5.34% 7.71% 5.89% 1.28% 3.47% 3.45% 3.28% 1.16%
2025/04/24 9.49% 3.23% 4.91% 4.13% 6.37% 3.79% 3.25% 3.44% 2.6% 0.9%
2025/04/25 13.61% 5.46% 5.5% 4.24% 7.5% 5.88% 5.82% 3.06% 2.32% 0.82%
2025/04/26 10.34% 4.66% 5.46% 10.24% 5.27% 2.38% 5.71% 2.97% 2.16% 0.63%
2025/04/27 11.01% 6.18% 4.72% 6.44% 5.49% 5.24% 3.27% 4.28% 2.02% 1.19%
2025/04/28 8.67% 5.84% 5.7% 5.9% 3.68% 3.72% 2.5% 3.88% 2.15% 1.29%
2025/04/29 8.77% 7.65% 5.29% 6.96% 4.51% 4.32% 3.93% 3.01% 2.01% 1.22%
2025/04/30 11.81% 7.36% 6.71% 5.16% 4.34% 4.29% 2.85% 2.34% 2.11% 0.93%

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In April 2025, vioc.com led with fluctuating impressions, peaking at 13.61%. Jiffylube.com saw a steady rise, ending at 7.36%. Safelite.com maintained consistency, closing at 6.71%. Pepboys.com experienced volatility, finishing at 5.16%. Firestonecompleteautocare.com showed moderate stability, ending at 4.34%. Take5.com had a varied month, closing at 4.29%. Groupon.com fluctuated, ending at 2.85%. Midas.com remained steady, finishing at 2.34%. Autozone.com saw a decline, closing at 2.11%. Harborfreight.com decreased, ending at 0.93%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Automotive Auto Care, Services & Repair

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    $29.99 Standard Oil Change | Get An Oil Change Today https://www.firestonecompleteautocare.com

    Save Money On Your Next Oil Change. Visit Firestone® Today For Pennzoil Conventional® Oil.

  2. 2
    50% Off Oil Change https://promotions.jiffylube.com

    15 Minute Oil Change Service — $26 Off Full Synthetic Or Any Other Premium Oil Change, Or 50% Off Conventional Oil Change

  3. 3
    Auto AC Blowing Hot Air? | Open 7 Days A Week https://www.pepboys.com

    Need A New Battery, AC Service, Or New Tires? Visit A Local Pep Boys® For All Your Needs.

  4. 4
    Up to 50% Off Any Oil Change - Claim A Coupon & Save Today https://www.take5.com

    Don’t Let An Oil Change Interrupt Your Plans. Get Back On The Road In 10 Mins! Visit Take 5 Oil...

  5. 5
    50% Off Oil Change | No Appointment Necessary https://www.vioc.com

    Find your nearest Valvoline Instant Oil Change location and service your vehicle today. No...

Copyright © Adthena. All rights reserved.

In the competitive world of auto care, Firestone, Jiffy Lube, Pep Boys, Take 5, and Valvoline dominate with enticing offers. Firestone and Jiffy Lube highlight affordability with $29.99 and 50% off oil changes, respectively. Pep Boys focuses on comprehensive services, while Take 5 and Valvoline emphasize speed and convenience.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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