US Automotive Auto Care, Services & Repair - PPC Market Share Analysis November 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Auto Care, Services & Repair category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Auto Care, Services & Repair – US

Google AI Overview visibility for Automotive Auto Care, Services & Repair US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 27.9614481444
72.0385518556
27%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 55
45
55%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 9%
Navigational 0%
Seasonal 0%
Local 3%
Problem Solving 54%

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Market Exposure

Share of Clicks for top 10 US Automotive Auto Care, Services & Repair brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
jiffylube.com 13.29
safelite.com 8.52
firestonecompleteautocare.com 8.27
vioc.com 8.09
pepboys.com 7.67
take5.com 5.66
aaa.com 3.2
midas.com 3.11
meineke.com 2.63
beenverified.com 2.3
others 37.26
  • jiffylube.com - 13.29%
  • safelite.com - 8.52%
  • firestonecompleteautocare.com - 8.27%
  • vioc.com - 8.09%
  • pepboys.com - 7.67%
  • take5.com - 5.66%
  • aaa.com - 3.2%
  • midas.com - 3.11%
  • meineke.com - 2.63%
  • beenverified.com - 2.3%
  • others - 37.26%

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Jiffy Lube leads with 13.29% click share, followed by Safelite at 8.52%. Others dominate with 37.26%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Automotive Auto Care, Services & Repair brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date safelite.com jiffylube.com vioc.com meineke.com pepboys.com take5.com midas.com aaa.com firestonecompleteautocare.com beenverified.com
2025/11/01 11.77% 9.21% 7.86% 4.43% 5.88% 1.7% 3.09% 1.73% 3.7% 3.04%
2025/11/02 10.96% 9.97% 4.25% 4.43% 7.33% 1.28% 4.47% 3.41% 2.51% 2.86%
2025/11/03 10.12% 10.13% 3.53% 3.99% 7.39% 1.35% 3.63% 2.93% 2.99% 3.1%
2025/11/04 11.08% 12.31% 4.16% 3.2% 8.22% 1.28% 2.68% 2.98% 2.5% 3.29%
2025/11/05 10.84% 9.74% 6.05% 2.26% 8.33% 1.8% 4.43% 2.1% 2.3% 3.01%
2025/11/06 10.83% 10.16% 6.66% 3.78% 8.54% 1.66% 3.17% 1.88% 2.6% 3.07%
2025/11/07 9.93% 8.98% 5.91% 4.64% 9.3% 1.45% 3.01% 3.7% 2.46% 2.72%
2025/11/08 10.88% 10.42% 5.1% 3.19% 9.73% 1.15% 3.3% 1.5% 1.76% 2.85%
2025/11/09 11.64% 11.68% 4.39% 2.71% 11.4% 0.97% 3.82% 2.7% 2.93% 3.1%
2025/11/10 9.76% 8.87% 4.09% 5.17% 9.32% 2.09% 3.23% 2.72% 2.17% 2.9%
2025/11/11 9.67% 10.31% 2.98% 4.33% 11.98% 1.25% 2.52% 1.98% 2.06% 2.9%
2025/11/12 9.56% 10.85% 4.83% 2.32% 7.15% 2.36% 3.51% 1.46% 1.67% 2.83%
2025/11/13 8.93% 10.63% 6.24% 2.55% 5.8% 1.52% 4.68% 2.72% 3.63% 2.83%
2025/11/14 9.34% 11.51% 5.54% 3.04% 7.44% 2.19% 4.68% 1.87% 2.59% 2.51%
2025/11/15 8.11% 12.85% 6.28% 3.05% 4.17% 3.54% 7.51% 3.35% 2.03% 2.27%
2025/11/16 8.6% 10.55% 4.68% 3.54% 6.82% 4.66% 7.56% 4.41% 2.18% 2.08%
2025/11/17 9.27% 13.97% 5.26% 2.92% 5.06% 2.84% 4.32% 1.67% 2.32% 2.34%
2025/11/18 9.29% 13.19% 5.31% 4.03% 6.12% 4.11% 3.8% 4.52% 2.42% 2.23%
2025/11/19 9.22% 12.73% 4.95% 3.88% 5.73% 3.58% 4.11% 3.34% 2.38% 2.15%
2025/11/20 9.53% 12.42% 4.95% 2.79% 7.74% 4.51% 3.41% 2.83% 1.89% 1.97%
2025/11/21 7.26% 11.77% 6.71% 4.37% 6.86% 2.82% 4.79% 2.44% 2.51% 2.04%
2025/11/22 8.07% 10.34% 5.51% 4.1% 9.22% 4.8% 3.89% 3.94% 2.29% 2.34%
2025/11/23 9.12% 10.61% 4.4% 3.58% 9.81% 4.01% 5.18% 3.41% 2.61% 2.54%
2025/11/24 8.68% 9.16% 3.7% 4.45% 8.1% 4.3% 4.41% 2.36% 3.07% 2.45%
2025/11/25 7.88% 6.94% 4.86% 5.5% 7.92% 3.19% 4.2% 4.35% 2.06% 2.31%
2025/11/26 7.44% 7.27% 7.56% 3.49% 6.66% 4.1% 4.72% 2.83% 1.95% 2.28%
2025/11/27 8.73% 8.04% 3.9% 4.24% 7.96% 2.5% 7.6% 5.05% 2.34% 1.98%
2025/11/28 8.63% 8.16% 4.63% 3.7% 7.3% 3.06% 3.43% 4.25% 2.99% 2.17%
2025/11/29 8.72% 6% 7.02% 3.67% 7.75% 4.98% 3.37% 2.89% 2.78% 2.1%
2025/11/30 8.53% 7.02% 6.24% 5.38% 5.12% 4.3% 3.35% 3.12% 3.06% 2.09%
  • safelite.com
  • jiffylube.com
  • vioc.com
  • meineke.com
  • pepboys.com
  • take5.com
  • midas.com
  • aaa.com
  • firestonecompleteautocare.com
  • beenverified.com

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In November 2025, Safelite’s PPC spend share began at 11.77% and ended at 8.53%, showing a decline. Jiffy Lube peaked mid-month at 13.97% but closed at 7.02%. VIOC fluctuated, starting at 7.86% and finishing at 6.24%. Pep Boys saw a rise, peaking at 11.98% before ending at 5.12%. Midas and AAA had varied trends, while Firestone and BeenVerified maintained lower, stable shares.

Market Exposure

Competitor Count for US Automotive Auto Care, Services & Repair

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/11/01 1173
2025/11/02 1141
2025/11/03 1308
2025/11/04 1191
2025/11/05 1259
2025/11/06 1242
2025/11/07 1317
2025/11/08 1269
2025/11/09 1098
2025/11/10 1251
2025/11/11 1126
2025/11/12 1271
2025/11/13 1278
2025/11/14 1240
2025/11/15 1164
2025/11/16 1086
2025/11/17 1224
2025/11/18 1188
2025/11/19 1248
2025/11/20 1228
2025/11/21 1222
2025/11/22 1083
2025/11/23 1033
2025/11/24 1212
2025/11/25 1217
2025/11/26 1161
2025/11/27 1200
2025/11/28 1290
2025/11/29 1154
2025/11/30 1110

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November saw fluctuating advertiser numbers, peaking at 1,317 on the 7th. The month concluded with a dip to 1,110.

Campaign Efficiency

Market Loss & Market Gains for US Automotive Auto Care, Services & Repair

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
take5.com 4.8%
aaa.com 1.24%
vioc.com 1.19%
mavis.com 0.62%
meineke.com 0.35%
nhtsa.gov -0.92%
autozone.com -0.96%
safelite.com -1.03%
jiffylube.com -1.33%
pepboys.com -1.37%

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Take5.com surged with a 4.8% click share increase, while Pepboys.com dropped by 1.37%. AAA.com and Vioc.com also saw gains, contrasting declines from Jiffylube.com and Safelite.com.

Campaign Efficiency

US Automotive Auto Care, Services & Repair Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date vioc.com pepboys.com jiffylube.com meineke.com take5.com safelite.com firestonecompleteautocare.com midas.com groupon.com beenverified.com
2025/11/01 8.01% 7.03% 7.1% 4.56% 2.31% 6.5% 5.5% 3.64% 1.9% 2.95%
2025/11/02 4.35% 8.89% 6.92% 4.41% 1.81% 6.14% 3.95% 5.18% 2.06% 2.94%
2025/11/03 3.96% 8.65% 7.44% 3.94% 1.57% 5.71% 4.49% 4.59% 3.23% 3.22%
2025/11/04 5.03% 9.56% 9.31% 3.14% 1.49% 6.34% 4.18% 3.3% 2.72% 3.34%
2025/11/05 6.77% 9.45% 7.42% 2.18% 2.03% 5.87% 3.68% 4.94% 3.21% 2.87%
2025/11/06 7.48% 10.34% 7.33% 3.43% 1.82% 6.16% 4.16% 3.85% 1.83% 3.14%
2025/11/07 6.64% 10.81% 6.73% 4.32% 1.6% 5.34% 3.87% 3.4% 2% 2.7%
2025/11/08 5.44% 11.01% 7.5% 2.8% 1.16% 5.57% 2.44% 3.54% 2.45% 2.71%
2025/11/09 4.56% 13.43% 8.13% 2.65% 1.12% 6.33% 4.6% 4.52% 2.18% 3.1%
2025/11/10 3.55% 10.5% 6.31% 4.71% 2.08% 4.89% 3.18% 3.53% 3.21% 2.74%
2025/11/11 3.5% 13.36% 7.85% 4.14% 1.4% 5.23% 3.27% 2.79% 2.96% 2.94%
2025/11/12 5.45% 8.99% 8.3% 2.48% 2.66% 5.65% 2.48% 4.12% 3.38% 3.03%
2025/11/13 7.13% 7.23% 8.47% 2.61% 1.76% 5.31% 5.23% 5.41% 2.8% 3.03%
2025/11/14 6.79% 9.2% 9.26% 3.16% 2.76% 5.28% 4.37% 5.15% 3.05% 2.55%
2025/11/15 7.51% 4.61% 10.67% 3.3% 4.18% 4.5% 3.49% 8.84% 1.81% 2.27%
2025/11/16 5.34% 8.29% 7.52% 3.47% 5.67% 4.82% 3.54% 8.99% 2.21% 2.08%
2025/11/17 6.53% 5.7% 10.83% 2.94% 3.3% 5.16% 3.55% 5.64% 2.02% 2.43%
2025/11/18 6.98% 7.13% 10.81% 4.14% 5.03% 5.37% 4.38% 4.66% 2.09% 2.38%
2025/11/19 6.15% 7.09% 10.53% 3.78% 5.29% 5.34% 3.75% 5.26% 1.68% 2.3%
2025/11/20 6.28% 9.17% 9.63% 2.81% 5.57% 5.2% 3.07% 4.06% 2.22% 1.92%
2025/11/21 7.81% 7.56% 9.58% 4.27% 3.44% 3.91% 4.13% 5.72% 1.84% 1.99%
2025/11/22 6.43% 9.89% 8.26% 3.87% 5.83% 4.27% 3.45% 4.71% 3.01% 2.19%
2025/11/23 5.04% 11.15% 7.79% 3.23% 4.64% 4.94% 4.21% 5.92% 1.55% 2.52%
2025/11/24 4.46% 9.13% 6.77% 4.28% 5.41% 4.65% 4.67% 5.34% 3.12% 2.4%
2025/11/25 5.41% 8.82% 5.06% 5.42% 3.92% 4.34% 3.37% 4.72% 2.16% 2.37%
2025/11/26 8.49% 7.12% 4.96% 3.28% 4.66% 4.1% 3.44% 5.46% 3.24% 2.3%
2025/11/27 4.59% 8.27% 5.62% 4% 2.94% 4.62% 3.45% 9.3% 3.1% 1.94%
2025/11/28 5.42% 8.67% 5.78% 3.5% 3.27% 4.64% 4.66% 4.16% 3.65% 2.07%
2025/11/29 7.07% 9.59% 5.05% 3.65% 6.02% 4.67% 4.43% 3.69% 4.5% 2.07%
2025/11/30 7.68% 5.56% 5.36% 5.15% 5.14% 4.64% 4.6% 3.99% 2.74% 1.96%
  • vioc.com
  • pepboys.com
  • jiffylube.com
  • meineke.com
  • take5.com
  • safelite.com
  • firestonecompleteautocare.com
  • midas.com
  • groupon.com
  • beenverified.com

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Pepboys.com led November with a peak of 13.43% on the 9th. Jiffylube.com surged mid-month, reaching 10.83% on the 17th. Vioc.com ended strong at 7.68% on the 30th.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Automotive Auto Care, Services & Repair

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Automotive Auto Care, Services & Repair - Last month
  1. 1
    50% Off Oil Change - 15 Minute Oil Change Service https://promotions.jiffylube.com

    $26 Off Full Synthetic Or Any Other Premium Oil Change, Or 50% Off Conventional Oil Change. 15...

  2. 2
    Schedule A Vehicle Inspection - Open 7 Days A Week https://www.pepboys.com

    Synthetic Oil Change, Wiper Blades & Tire Rotation. Schedule Appointment Now. Terms Apply.

  3. 3
    $20 Toward Any Oil Change https://www.take5.com

    Take Advantage Of This Offer — Don’t Let An Oil Change Interrupt Your Plans. Get Back On The Road In 10 Mins! Visit Take 5 Oil...

  4. 4
    Absolutely Free VIN Checks - No Cost Car History https://www.vinseeker.com

    Dive into your vehicle's past with our free report. Transparency at no cost to you. Unlock your car's history with our VIN check. It's fast, free, and fully detailed. View Features. 24/7 Assistance Available.

  5. 5
    Valvoline Instant Oil Change - $10 Off Premium Oil Change https://www.vioc.com

    $7 Off a Conventional Oil Change or $10 Off a Synthetic Oil Change. Find a Store Near You! No...

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In the competitive world of automotive services, Jiffy Lube, Pep Boys, Take 5, Vin Seeker, and Valvoline stand out with compelling PPC ads. Jiffy Lube entices with a 50% discount on oil changes, while Pep Boys highlights convenience with 7-day availability. Take 5 promises a quick 10-minute service, Vin Seeker offers free VIN checks, and Valvoline provides discounts on premium oil changes. Each ad uniquely appeals to cost-conscious and time-sensitive consumers.

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