US Automotive Auto Care, Services & Repair - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Auto Care, Services & Repair category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Auto Care, Services & Repair – US

Google AI Overview visibility for Automotive Auto Care, Services & Repair US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 42.6071859584
57.3928140416
42%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 38
62
38%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 1%
Transactional 16%
Navigational 2%
Seasonal 0%
Local 7%
Problem Solving 38%

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Market Exposure

Share of Clicks for top 10 US Automotive Auto Care, Services & Repair brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
take5.com 14.41
jiffylube.com 12.83
firestonecompleteautocare.com 11.04
safelite.com 8.43
vioc.com 8.39
pepboys.com 4.02
autozone.com 2.93
aaa.com 2.61
groupon.com 2.45
meineke.com 2.35
others 30.54
  • take5.com - 14.41%
  • jiffylube.com - 12.83%
  • firestonecompleteautocare.com - 11.04%
  • safelite.com - 8.43%
  • vioc.com - 8.39%
  • pepboys.com - 4.02%
  • autozone.com - 2.93%
  • aaa.com - 2.61%
  • groupon.com - 2.45%
  • meineke.com - 2.35%
  • others - 30.54%

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In the automotive PPC landscape, ‘others’ dominate with 30.54% click share, while Take5 leads individual advertisers at 14.41%.

Market Exposure

Share of Spend for the top 10 US Automotive Auto Care, Services & Repair brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date jiffylube.com take5.com safelite.com vioc.com pepboys.com groupon.com firestonecompleteautocare.com meineke.com aaa.com autozone.com
2026/09/01 12.19% 13.06% 14.45% 5.94% 3.79% 0.88% 5.7% 4.36% 2.17% 0.48%
2026/09/02 8.12% 10.98% 14.35% 4.72% 3.73% 2.92% 4.35% 2.34% 2.09% 1.72%
2026/09/03 9.25% 7.49% 13.72% 4.31% 5.82% 4.56% 5.17% 2.45% 2.39% 0.88%
2026/09/04 8.31% 7.93% 10.36% 4.52% 5.39% 5.62% 5.54% 3.14% 2.55% 0.99%
2026/09/05 7.47% 4.44% 11.9% 3.71% 7.94% 5.91% 4.3% 4.13% 3.61% 0.54%
2026/09/06 5.37% 5.61% 13.27% 3.84% 8.27% 7.82% 5.36% 3.94% 3.2% 0.61%
2026/09/07 6.53% 6.24% 11.78% 2.11% 6.17% 6.21% 7.27% 3.64% 2.54% 0.46%
2026/09/08 7.52% 7.93% 11.26% 2.89% 6.05% 5.77% 6.41% 3.31% 2.51% 0.47%
2026/09/09 8.74% 7.24% 9.5% 3.76% 4.37% 6.26% 6.13% 4.07% 2.21% 0.43%
2026/09/10 9.6% 6.32% 8.3% 3.88% 4.95% 5.81% 4.95% 3.02% 3.15% 1.03%
2026/09/11 7.8% 7.25% 8.49% 2.88% 4.6% 5.99% 4.58% 3.21% 2.17% 2.22%
2026/09/12 9.42% 7.36% 9.45% 2.97% 4.86% 3.83% 4.77% 3.68% 2.04% 2.34%
2026/09/13 10.85% 10.1% 9.11% 2.39% 3.92% 2.9% 4.94% 3.17% 3.8% 3.27%
2026/09/14 12.17% 12.28% 9.25% 2.78% 2.03% 3.44% 3.28% 2.15% 3.41% 3.48%
2026/09/15 10.91% 11.72% 7.79% 6.31% 2.64% 2.61% 5.26% 3.7% 2.25% 2.36%
2026/09/16 9.06% 8.03% 9.72% 3.47% 2.6% 4.7% 2.91% 2.85% 4.03% 2.59%
2026/09/17 11.28% 8.37% 8.09% 8.28% 1.34% 2.76% 3.83% 2.07% 0.79% 4.04%
2026/09/18 13.86% 6.12% 9.19% 8.03% 1.79% 2.3% 1.89% 2.43% 1.85% 3.72%
2026/09/19 11.42% 7.38% 9.85% 8.74% 2.86% 3.28% 2.76% 2.78% 2.46% 2.37%
2026/09/20 10.16% 9.96% 9.79% 9.07% 3.44% 1.57% 3.7% 3.18% 2.01% 2.53%
2026/09/21 11.37% 10.34% 10.73% 8.22% 3.55% 1.86% 4.1% 1.89% 2.02% 1.62%
2026/09/22 9.4% 8.42% 10.36% 9.91% 2.8% 1.38% 5.02% 2.85% 2.77% 2%
2026/09/23 7.9% 5.76% 9.97% 10.63% 4.08% 1.88% 4.56% 2.97% 2.85% 1.9%
2026/09/24 6.21% 6.61% 9.03% 7.43% 5.13% 2.74% 3.87% 7.15% 4.44% 2.05%
2026/09/25 8.23% 11.04% 11.59% 7.01% 3.77% 1.89% 2.94% 4.92% 3.07% 1.77%
2026/09/26 10.04% 9.31% 10.02% 9.3% 4.39% 2.59% 3.47% 5.86% 3.54% 2.12%
2026/09/27 10.53% 10.82% 11.31% 9.82% 3.8% 2.54% 3.97% 3.84% 3.04% 1.51%
2026/09/28 9.97% 12.58% 11.46% 8.35% 3.31% 2.28% 3.93% 4.46% 2.28% 1.5%
2026/09/29 10.52% 13.76% 9.01% 9.72% 2.44% 2.2% 3.24% 1% 3.43% 1.36%
2026/09/30 13.33% 12.16% 9.45% 7.68% 3.93% 3.59% 3.13% 2.59% 2.02% 1.13%
  • jiffylube.com
  • take5.com
  • safelite.com
  • vioc.com
  • pepboys.com
  • groupon.com
  • firestonecompleteautocare.com
  • meineke.com
  • aaa.com
  • autozone.com

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In September 2026, Safelite led PPC spend, peaking early. Jiffy Lube and Take 5 showed fluctuating trends, ending strong. AutoZone remained consistently low. The month concluded with Safelite maintaining dominance.

Market Exposure

Competitor Count for US Automotive Auto Care, Services & Repair

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/09/01 703
2026/09/02 866
2026/09/03 963
2026/09/04 981
2026/09/05 931
2026/09/06 944
2026/09/07 1032
2026/09/08 982
2026/09/09 1001
2026/09/10 954
2026/09/11 921
2026/09/12 885
2026/09/13 907
2026/09/14 855
2026/09/15 1020
2026/09/16 1025
2026/09/17 990
2026/09/18 944
2026/09/19 940
2026/09/20 878
2026/09/21 974
2026/09/22 947
2026/09/23 859
2026/09/24 871
2026/09/25 836
2026/09/26 781
2026/09/27 741
2026/09/28 772
2026/09/29 784
2026/09/30 832

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September saw a dynamic shift in advertisers, starting at 703 and peaking at 1,032 on the 7th. The month concluded with 832, reflecting a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for US Automotive Auto Care, Services & Repair

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
vioc.com 6.66%
take5.com 3.15%
autozone.com 0.62%
carfax.com 0.44%
maaco.com 0.28%
jiffylube.com -0.6%
pepboys.com -0.74%
safelite.com -0.78%
firestonecompleteautocare.com -1.04%
groupon.com -1.84%

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In the past month, vioc.com surged by 6.66%, while take5.com rose 3.15%. Conversely, groupon.com dropped by 1.84%, and firestonecompleteautocare.com fell 1.04%.

Campaign Efficiency

US Automotive Auto Care, Services & Repair Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date take5.com jiffylube.com vioc.com firestonecompleteautocare.com groupon.com safelite.com pepboys.com autozone.com meineke.com advanceautoparts.com
2026/09/01 12.85% 9.41% 5.94% 9.22% 0.96% 7.01% 4.54% 1.85% 3.58% 1.22%
2026/09/02 10.22% 7.73% 4.96% 5.53% 2.9% 6.82% 4.07% 3.81% 2.27% 2.54%
2026/09/03 8.01% 8.02% 4.57% 7.06% 4.49% 6.72% 6.83% 2.46% 2.4% 2.25%
2026/09/04 7.92% 7.4% 5.47% 7.74% 5.87% 4.92% 5.96% 2.61% 3.14% 1.9%
2026/09/05 4.45% 6.92% 4.07% 5.36% 5.93% 5.77% 9.18% 2% 4.13% 1.77%
2026/09/06 6.21% 5.4% 4.32% 6.5% 8.54% 6.44% 9.1% 1.95% 4.09% 2.03%
2026/09/07 6.51% 5.65% 2.38% 8.5% 6.51% 5.83% 6.59% 1.68% 3.46% 1.73%
2026/09/08 8.38% 6.78% 3.12% 8.06% 5.95% 5.51% 6.66% 1.65% 3.21% 1.71%
2026/09/09 6.97% 7.87% 3.92% 8.33% 6.01% 4.87% 4.98% 1.9% 3.71% 1.45%
2026/09/10 6.73% 8.19% 3.51% 6.97% 5.65% 4.28% 5.76% 3.01% 2.76% 1.75%
2026/09/11 7.52% 6.46% 2.7% 6.86% 6.02% 4% 5% 4.56% 2.81% 2%
2026/09/12 7.62% 8.77% 3.07% 6.76% 4.13% 4.68% 5.54% 5.08% 3.15% 2.12%
2026/09/13 10.44% 9.42% 2.8% 6.98% 2.95% 4.43% 4.13% 6.49% 2.61% 2.73%
2026/09/14 12.5% 10.08% 2.81% 4.6% 3.68% 4.42% 2.14% 6.89% 1.81% 3.24%
2026/09/15 11.35% 9.83% 6.34% 4.98% 2.77% 4.04% 2.94% 5.47% 3.37% 2.34%
2026/09/16 8.75% 8.09% 3.44% 6.12% 4.93% 4.59% 2.97% 5.38% 2.42% 2.18%
2026/09/17 9.17% 10.26% 8.46% 6.33% 2.8% 3.82% 1.36% 6.96% 1.74% 2.32%
2026/09/18 7.82% 11.25% 8.52% 4.09% 2.55% 4.37% 1.87% 6.62% 1.94% 2.24%
2026/09/19 9.07% 9.63% 8.49% 5.06% 3.5% 4.76% 3.11% 4.87% 2.32% 2.65%
2026/09/20 11.55% 8.92% 9.63% 6.81% 1.86% 4.72% 3.67% 4.94% 2.54% 2.43%
2026/09/21 11.7% 9.15% 9.75% 5.69% 2.13% 5.43% 3.98% 4.1% 1.71% 1.97%
2026/09/22 10.83% 8.5% 10.31% 4.5% 1.54% 5.23% 3.28% 4.44% 2.51% 1.94%
2026/09/23 6.86% 6.67% 10.67% 8% 2.16% 5.02% 4.83% 4.34% 2.37% 1.46%
2026/09/24 7.65% 6.03% 8.12% 5.9% 3.01% 4.49% 5.99% 4.22% 5.26% 1.5%
2026/09/25 11.16% 6.58% 7.72% 4.6% 2.34% 5.76% 4.23% 3.73% 3.64% 1.14%
2026/09/26 9.89% 8.98% 10.03% 5.07% 3.54% 5.17% 5.17% 4.32% 4.66% 1.58%
2026/09/27 10.68% 8.59% 10.14% 5.73% 6.13% 5.63% 4.03% 3.88% 2.78% 1.32%
2026/09/28 12.25% 8.2% 9.54% 6.22% 5.58% 5.47% 3.63% 3.2% 3.51% 1.25%
2026/09/29 12.65% 8.88% 10.19% 5.49% 4.24% 4.12% 2.6% 3.01% 1.48% 1.22%
2026/09/30 11.11% 10.76% 6.81% 6.31% 6.1% 4.13% 3.8% 2.75% 1.94% 1.16%
  • take5.com
  • jiffylube.com
  • vioc.com
  • firestonecompleteautocare.com
  • groupon.com
  • safelite.com
  • pepboys.com
  • autozone.com
  • meineke.com
  • advanceautoparts.com

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In September 2026, Take5.com led with fluctuating impressions, peaking mid-month. JiffyLube.com and Vioc.com showed steady growth, while Groupon.com and Safelite.com had varied trends. The month concluded with Take5.com maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Automotive Auto Care, Services & Repair

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Automotive Auto Care, Services & Repair - Last month
  1. 1
    $9.99 A/C Performance Check - Fast & Affordable A/C Service https://www.firestonecompleteautocare.com

    Stay Cool And Save On Professional A/C Service, Diagnostics, And Repairs At Firestone®. Save On...

  2. 2
    We Come To You - Mobile Tire Installation https://www.goodyear.com

    Goodyear Mobile Garage Is In Your City! Shop Tires Online & Schedule Mobile Install. You Pick The...

  3. 3
    Meineke A/C Pros - A/C Repair, Check & Recharge https://www.meineke.com

    Ensure a Safe, Comfortable Ride. Schedule Your Service Today! Locally Owned Since 1972. We’re...

  4. 4
    $9.99 Pep Boys® A/C Check - Fix Your Car's AC Today https://www.pepboys.com

    $9.99 A/C System Check At Pep Boys®. Book Now At One Of Our 750...

  5. 5
    Take 5® Oil Change - $25 Off Any Oil Change https://www.take5.com

    Get Your Coupon Now And Visit A Location Near You Today. Fast 10 Minute Oil Change You Can Stay in Your Car For. Easy, Convenient and Affordable. We Have GM Oil In Stock. Open On Weekends.

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In the competitive landscape of automotive care, Firestone and Pep Boys captivate with $9.99 A/C checks, emphasizing affordability and convenience. Goodyear’s mobile tire installation highlights flexibility, while Meineke’s local legacy assures trust. Take 5’s quick oil change offers speed and savings, appealing to busy customers.

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