US Automotive Auto Care, Services & Repair - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Auto Care, Services & Repair category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Auto Care, Services & Repair – US

Google AI Overview visibility for Automotive Auto Care, Services & Repair US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 32.8879846532
67.1120153468
32%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 53
47
53%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 10%
Navigational 0%
Seasonal 0%
Local 4%
Problem Solving 52%

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Market Exposure

Share of Clicks for top 10 US Automotive Auto Care, Services & Repair brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
take5.com 11.49
firestonecompleteautocare.com 11.17
jiffylube.com 10.99
vioc.com 8.13
safelite.com 7.6
aaa.com 4.05
meineke.com 2.89
midas.com 2.38
groupon.com 2.04
pepboys.com 2.01
others 37.25
  • take5.com - 11.49%
  • firestonecompleteautocare.com - 11.17%
  • jiffylube.com - 10.99%
  • vioc.com - 8.13%
  • safelite.com - 7.6%
  • aaa.com - 4.05%
  • meineke.com - 2.89%
  • midas.com - 2.38%
  • groupon.com - 2.04%
  • pepboys.com - 2.01%
  • others - 37.25%

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In the automotive PPC landscape, ‘others’ dominate with 37.25% click share. Take5 leads individual advertisers at 11.49%, closely followed by Firestone at 11.17%.

Market Exposure

Share of Spend for the top 10 US Automotive Auto Care, Services & Repair brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date safelite.com take5.com aaa.com jiffylube.com firestonecompleteautocare.com vioc.com pepboys.com meineke.com groupon.com midas.com
2025/12/01 7.6% 4.54% 4.23% 4.63% 4.96% 6.14% 6.48% 3.43% 3.51% 3.2%
2025/12/02 9.62% 2.69% 3.38% 6.89% 2.87% 7.79% 3.17% 4.5% 2.68% 2.56%
2025/12/03 7.48% 3.52% 3.89% 3.92% 2.68% 7.38% 1.94% 4.04% 4.63% 2.67%
2025/12/04 7.24% 4.87% 3.72% 3.72% 1.56% 5.54% 2.9% 3.84% 4.64% 2.64%
2025/12/05 8.24% 3.88% 4.61% 6.43% 2.41% 6.92% 2.39% 4.39% 2.64% 2.39%
2025/12/06 8.84% 4.04% 5.15% 10.63% 3.09% 4.55% 2.36% 3.55% 2.72% 3.48%
2025/12/07 9.23% 4.82% 5.95% 9.46% 2.33% 5.79% 2.52% 5.19% 2.13% 4.72%
2025/12/08 7.42% 3.95% 3.12% 10.25% 3.22% 3.84% 3.37% 5.23% 1.69% 4.08%
2025/12/09 8.89% 5.45% 2.54% 7.23% 3.35% 6.63% 2.01% 4.48% 1.46% 5.02%
2025/12/10 8.46% 5.71% 3.53% 7.38% 3.31% 5.93% 3.1% 4.98% 2.34% 3.05%
2025/12/11 8.7% 5.05% 3.69% 9.25% 4.57% 5.39% 3.36% 3.64% 2.77% 4.15%
2025/12/12 8.29% 4.12% 3.23% 8.64% 3.59% 4.9% 3.56% 6.54% 1.86% 3.26%
2025/12/13 8.1% 4.98% 3.07% 8.33% 3.29% 4.69% 3.44% 5% 2.01% 3.07%
2025/12/14 8.99% 6.63% 4.09% 8.43% 2.48% 6.66% 3.47% 4.11% 1.71% 3.99%
2025/12/15 7.16% 5.37% 3.65% 8.5% 2.98% 3.19% 2.34% 5.32% 2.17% 3.82%
2025/12/16 5.78% 5.9% 4.29% 9.05% 3.53% 4.97% 2.91% 4.43% 1.39% 4.36%
2025/12/17 6.94% 5.86% 3.27% 8.52% 3.35% 6.83% 2.78% 3.17% 2.26% 3.48%
2025/12/18 6.71% 3.72% 4.3% 8.84% 4.08% 6.8% 3.48% 4.05% 1.76% 3.2%
2025/12/19 7.28% 5.38% 3.36% 6.49% 3.89% 7.02% 2.4% 4.73% 2.3% 3.29%
2025/12/20 6.91% 7.05% 2.99% 7.74% 3.79% 8.41% 2.41% 3.8% 2.28% 3.71%
2025/12/21 7.48% 6.81% 3.5% 9.46% 3.22% 6.95% 2.41% 2.58% 2.05% 4.51%
2025/12/22 8.05% 4.84% 3.15% 8.02% 3.68% 5.17% 2.8% 4.56% 2.55% 2.72%
2025/12/23 8.22% 5.51% 2.27% 7.83% 3.77% 5.14% 3.21% 3.4% 2.06% 3.86%
2025/12/24 8.57% 7.08% 4.5% 6.6% 2.95% 5.23% 3.97% 4.03% 3.09% 3.1%
2025/12/25 8.17% 7.07% 3.71% 8% 3.24% 4.81% 4.43% 3.71% 2.17% 5.59%
2025/12/26 9.37% 6.16% 4.54% 7.78% 3.11% 4.39% 1.76% 3.11% 0.81% 2.56%
2025/12/27 8.21% 6.18% 3.76% 6.62% 3.12% 4.98% 2.3% 4.52% 1.64% 1.41%
2025/12/28 10.69% 4.64% 4.17% 7.14% 2.83% 3.88% 2.64% 6.39% 1.42% 1.25%
2025/12/29 8.89% 5.47% 4.79% 6.33% 3.35% 6.24% 1.24% 3.94% 1.13% 0.78%
2025/12/30 10.12% 6.09% 3.96% 4.09% 3.84% 4.91% 2.1% 4.07% 1.99% 0.64%
2025/12/31 10.15% 6.29% 4.74% 4.26% 4.23% 4.14% 3.04% 2.47% 1.99% 1.43%
  • safelite.com
  • take5.com
  • aaa.com
  • jiffylube.com
  • firestonecompleteautocare.com
  • vioc.com
  • pepboys.com
  • meineke.com
  • groupon.com
  • midas.com

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In December 2025, Safelite’s PPC spend share fluctuated, peaking at 10.69% on the 28th. Jiffy Lube saw a significant rise early in the month, reaching 10.63% on the 6th. By month’s end, Safelite and Jiffy Lube dominated the PPC landscape.

Market Exposure

Competitor Count for US Automotive Auto Care, Services & Repair

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/12/01 1175
2025/12/02 1154
2025/12/03 1340
2025/12/04 1237
2025/12/05 1400
2025/12/06 1144
2025/12/07 1092
2025/12/08 1069
2025/12/09 1156
2025/12/10 1211
2025/12/11 1267
2025/12/12 1244
2025/12/13 1132
2025/12/14 1083
2025/12/15 1211
2025/12/16 1338
2025/12/17 1118
2025/12/18 1318
2025/12/19 1282
2025/12/20 1152
2025/12/21 1050
2025/12/22 1317
2025/12/23 1325
2025/12/24 1341
2025/12/25 1272
2025/12/26 1288
2025/12/27 1119
2025/12/28 1134
2025/12/29 1244
2025/12/30 1232
2025/12/31 1186

Copyright © Adthena. All rights reserved.

December saw fluctuating advertiser numbers, peaking at 1,400 on the 5th. The month concluded with 1,186 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Automotive Auto Care, Services & Repair

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
firestonecompleteautocare.com 1.25%
take5.com 0.93%
vinclarity.com 0.41%
autozone.com 0.38%
advanceautoparts.com 0.38%
groupon.com -0.31%
kbb.com -0.34%
meineke.com -0.47%
midas.com -0.78%
jiffylube.com -1.54%

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Firestone Complete Auto Care surged with a 1.25% click share increase, while Jiffy Lube faced a 1.54% decline.

Campaign Efficiency

US Automotive Auto Care, Services & Repair Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date take5.com safelite.com firestonecompleteautocare.com vioc.com jiffylube.com aaa.com pepboys.com meineke.com groupon.com midas.com
2025/12/01 5.21% 4.42% 5.09% 6.98% 3.88% 3.02% 7.68% 4.03% 4.08% 3.69%
2025/12/02 2.95% 5.52% 2.76% 8.69% 6.02% 2.84% 3.81% 4.25% 2.77% 2.88%
2025/12/03 4.49% 4.01% 3.07% 7.84% 3.12% 2.8% 1.98% 3.84% 5.11% 2.82%
2025/12/04 5.15% 3.83% 2.11% 6.39% 3.23% 2.52% 2.97% 3.54% 5.92% 2.92%
2025/12/05 4.64% 4.67% 2.85% 7.77% 5.48% 3.27% 2.58% 4.54% 3.47% 2.65%
2025/12/06 5.13% 5.05% 3.55% 5.26% 9.88% 4.16% 2.53% 3.37% 3.28% 3.98%
2025/12/07 6.11% 5.57% 2.68% 6.49% 9.31% 4.59% 3% 5.23% 2.02% 5.42%
2025/12/08 4.83% 4.27% 4.05% 3.58% 9.06% 2.28% 3.53% 4.94% 1.63% 4.86%
2025/12/09 7.05% 5.41% 3.99% 7.42% 6.9% 2.02% 2.44% 4.59% 1.46% 6.05%
2025/12/10 7.65% 4.97% 3.85% 7.1% 6.64% 2.75% 3.52% 5% 2.46% 3.78%
2025/12/11 6.89% 5.02% 4.85% 6.12% 8.62% 2.7% 3.79% 3.58% 2.97% 4.7%
2025/12/12 5.72% 5% 4.32% 5.99% 8.61% 2.63% 3.98% 6.46% 1.98% 4.08%
2025/12/13 5.95% 4.48% 3.88% 5.48% 7.15% 2.13% 3.76% 4.92% 2.2% 3.19%
2025/12/14 8.35% 5.15% 3.02% 7.49% 8.2% 3.06% 4.05% 3.9% 2.26% 4.79%
2025/12/15 6.81% 4.23% 3.31% 3.59% 7.69% 2.64% 2.58% 5.4% 2.36% 5.12%
2025/12/16 7.52% 3.37% 3.67% 5.97% 8.65% 3.35% 3.4% 4.45% 1.71% 5.2%
2025/12/17 7.3% 3.98% 4.19% 7.31% 7.93% 2.49% 3.04% 3.17% 2.42% 3.82%
2025/12/18 4.45% 3.92% 4.33% 7.24% 8.31% 3.3% 3.78% 3.73% 1.99% 3.65%
2025/12/19 6.87% 4.15% 4.59% 7.82% 6.2% 2.43% 2.48% 4.53% 2.27% 3.87%
2025/12/20 8.25% 3.89% 4.38% 9.51% 7.3% 2.12% 2.75% 3.48% 2.74% 4.34%
2025/12/21 8.9% 4.29% 3.79% 8.74% 8% 2.83% 2.67% 2.47% 1.97% 4.96%
2025/12/22 5.51% 4.48% 4.47% 5.53% 6.67% 2.21% 2.88% 4.21% 2.7% 3.06%
2025/12/23 6.61% 4.57% 4.03% 5.41% 6.56% 1.64% 3.23% 3.25% 2.5% 4.31%
2025/12/24 9.16% 4.9% 3.64% 5.77% 5.66% 3.29% 4.27% 3.94% 3.3% 3.48%
2025/12/25 8.6% 4.45% 3.86% 5.49% 6.62% 3% 4.88% 3.24% 2.79% 6.87%
2025/12/26 7.77% 5.26% 3.79% 4.52% 6.6% 3.02% 2% 3.1% 0.85% 2.79%
2025/12/27 7.96% 4.91% 3.8% 5.53% 5.85% 2.79% 2.76% 5.09% 1.82% 1.45%
2025/12/28 5.51% 6.16% 3.29% 4.32% 6.52% 2.86% 2.98% 6.24% 1.55% 1.25%
2025/12/29 6.25% 5.27% 3.99% 7.06% 5.79% 3.32% 1.34% 3.58% 1.4% 0.91%
2025/12/30 7.21% 5.71% 4.74% 5.18% 3.34% 2.71% 2.06% 3.93% 2.29% 0.8%
2025/12/31 7.59% 5.76% 5.06% 4.48% 3.64% 3.26% 3.25% 2.47% 1.96% 1.7%
  • take5.com
  • safelite.com
  • firestonecompleteautocare.com
  • vioc.com
  • jiffylube.com
  • aaa.com
  • pepboys.com
  • meineke.com
  • groupon.com
  • midas.com

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In December 2025, take5.com saw a fluctuating impression share, peaking at 9.16% on the 24th. Safelite.com maintained a steady presence, while vioc.com and jiffylube.com experienced notable highs. The month concluded with diverse performances across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Automotive Auto Care, Services & Repair

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Automotive Auto Care, Services & Repair - Last month
  1. 1
    50% Off Oil Change https://promotions.jiffylube.com

    15 Minute Oil Change Service — $26 Off Full Synthetic Or Any Other Premium Oil Change, Or 50% Off Conventional Oil Change. 15...

  2. 2
    $29.99 Oil Change Special - Oil Change Special at Midas https://www.midas.com

    Stop by Midas today and get a $29.99 synthetic blend or $59.99 full synthetic oil change.

  3. 3
    Up To 50% Off Any Oil Change | Claim Coupon Now https://www.take5.com

    Don’t Let An Oil Change Interrupt Your Plans. Get Back On The Road In 10 Mins!

  4. 4
    Absolutely Free VIN Checks - No Cost Car History https://www.vinseeker.com

    Dive into your vehicle's past with our free report. Transparency at no cost to you. Unlock your car's history with our VIN check. It's fast, free, and fully detailed. View Features. 24/7 Assistance Available.

  5. 5
    Up to 50% Off Oil Change - No Appointment Necessary https://www.vioc.com

    Find your nearest Valvoline Instant Oil Change location and service your vehicle today. Drive-Thru Oil Change - Stay in your Car at Valvoline Instant Oil Change. 4.6 Star Rating. Services: Oil Change, Tire Rotation, Air Filter, Battery, Gearbox, Radiator.

Copyright © Adthena. All rights reserved.

In the competitive world of automotive services, Jiffy Lube, Midas, Take 5, Vinseeker, and Valvoline Instant Oil Change stand out with compelling offers. Jiffy Lube and Valvoline entice with up to 50% off oil changes, emphasizing speed and convenience. Midas offers a budget-friendly $29.99 oil change, while Take 5 promises a quick 10-minute service. Vinseeker shifts gears, offering free VIN checks, highlighting transparency and vehicle history insights. These advertisers leverage discounts, speed, and transparency to capture attention and drive customer engagement.

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