US Automotive Auto Care, Services & Repair - PPC Market Share Analysis January 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Auto Care, Services & Repair category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Auto Care, Services & Repair – US

Google AI Overview visibility for Automotive Auto Care, Services & Repair US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 32.8474803449
67.1525196551
32%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 51
49
51%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 10%
Navigational 1%
Seasonal 0%
Local 4%
Problem Solving 51%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 US Automotive Auto Care, Services & Repair brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
jiffylube.com 15.39
firestonecompleteautocare.com 11.37
take5.com 10.28
vioc.com 9.26
safelite.com 8.2
aaa.com 4
midas.com 2.81
meineke.com 2.62
pepboys.com 2.12
beenverified.com 1.26
others 32.69
  • jiffylube.com - 15.39%
  • firestonecompleteautocare.com - 11.37%
  • take5.com - 10.28%
  • vioc.com - 9.26%
  • safelite.com - 8.2%
  • aaa.com - 4%
  • midas.com - 2.81%
  • meineke.com - 2.62%
  • pepboys.com - 2.12%
  • beenverified.com - 1.26%
  • others - 32.69%

Copyright © Adthena. All rights reserved.

In the automotive PPC landscape, Jiffy Lube leads with 15.39% click share, followed by Firestone at 11.37%. Notably, ‘others’ collectively hold a significant 32.69% share.

Market Exposure

Share of Spend for the top 10 US Automotive Auto Care, Services & Repair brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date vioc.com safelite.com jiffylube.com take5.com midas.com aaa.com firestonecompleteautocare.com beenverified.com pepboys.com meineke.com
2026/01/01 1.33% 11.21% 7.23% 5.65% 3.73% 5.84% 2.44% 1.68% 3.36% 5.4%
2026/01/02 5.87% 9.67% 10.12% 3.42% 3.69% 4.24% 2.55% 1.69% 2.79% 3.82%
2026/01/03 6.13% 10.2% 10.75% 4.36% 3.23% 3.62% 3.18% 1.52% 2.48% 4.57%
2026/01/04 2.99% 10.18% 7.39% 4.51% 4.72% 4.57% 2.96% 1.84% 5.17% 4.54%
2026/01/05 4.65% 9.44% 8.36% 3.08% 4.57% 5.19% 2.66% 1.79% 3.54% 3.04%
2026/01/06 4.99% 10.79% 4.35% 6.15% 0.68% 3.65% 2.91% 1.98% 1.85% 3.77%
2026/01/07 7.03% 10.97% 7.41% 6.78% 1.65% 3.74% 3.27% 0.7% 3.02% 2.89%
2026/01/08 8.07% 12.49% 8.07% 7.15% 2.77% 4.32% 3.16% 0.96% 2.18% 1.63%
2026/01/09 10.36% 9.6% 12.3% 5.4% 5.24% 3.22% 4.3% 1.48% 2.05% 1.97%
2026/01/10 6.96% 9.43% 11.54% 5.84% 2.01% 3.6% 5.75% 1.37% 2.29% 3.45%
2026/01/11 6.31% 10.83% 10.41% 5.15% 4.64% 6.13% 4.77% 1.46% 2.14% 4.45%
2026/01/12 5.87% 10.16% 10.99% 5.74% 4.1% 4.68% 4.18% 1.35% 2.41% 2.49%
2026/01/13 6.66% 10.22% 10.76% 4.59% 3.81% 5.5% 3.62% 1.64% 2.7% 4.12%
2026/01/14 7.04% 9.83% 10.33% 4.59% 2.47% 4.7% 3.35% 1.7% 2.91% 2.88%
2026/01/15 6.43% 9.87% 9.62% 2.42% 3.39% 3.71% 2.3% 1.64% 3.12% 4.37%
2026/01/16 9.95% 9.22% 11.81% 5.18% 5.43% 3.1% 4.13% 1.42% 1.97% 1.89%
2026/01/17 6.78% 10.07% 11.53% 4.15% 3.33% 2.99% 3.87% 1.68% 4.29% 4.27%
2026/01/18 6.25% 10.84% 10.15% 4.11% 4.01% 3.8% 4.34% 1.8% 6.4% 4.18%
2026/01/19 3.96% 8.44% 11.97% 6.12% 3.97% 3.72% 2.78% 1.43% 5.44% 3.23%
2026/01/20 6.53% 10.04% 10.56% 4.51% 3.74% 5.4% 3.55% 1.61% 2.65% 4.07%
2026/01/21 5.04% 9.14% 13.64% 7.48% 4.86% 2.42% 2.73% 1.84% 1.13% 4.14%
2026/01/22 6.74% 8.37% 10.13% 9.41% 2.53% 2.37% 3.74% 1.81% 1.29% 3.83%
2026/01/23 7.66% 9.58% 8.53% 5.25% 3.44% 3.94% 4% 1.85% 1.88% 3.83%
2026/01/24 5.63% 11.6% 10.07% 6.29% 3.77% 3.45% 4.52% 1.91% 2.8% 5.99%
2026/01/25 6.23% 9.48% 9.96% 8.6% 4.92% 3.52% 3.76% 1.74% 4.15% 5.3%
2026/01/26 7.23% 8.45% 10.99% 6.34% 6.46% 3.34% 3.19% 1.1% 3.35% 7.12%
2026/01/27 6.1% 9.43% 10.84% 6.63% 6.29% 2.76% 3.89% 1.23% 2.21% 5.35%
2026/01/28 6.95% 7.71% 11.31% 7.47% 6.8% 3.69% 3.85% 1.34% 1.1% 5.5%
2026/01/29 11.04% 10.32% 12.03% 5.41% 5.74% 3.27% 3.57% 1.45% 1.4% 3.57%
2026/01/30 9.37% 10.56% 8.08% 6.03% 6.35% 3.49% 3.57% 1.55% 1.07% 1.86%
2026/01/31 12.14% 10.56% 7.72% 6.92% 6.66% 3.16% 2.61% 1.44% 1.41% 0.42%
  • vioc.com
  • safelite.com
  • jiffylube.com
  • take5.com
  • midas.com
  • aaa.com
  • firestonecompleteautocare.com
  • beenverified.com
  • pepboys.com
  • meineke.com

Copyright © Adthena. All rights reserved.

In January 2026, vioc.com saw a steady rise, peaking at 12.14. Safelite.com maintained a strong presence, while jiffylube.com fluctuated, ending lower. Take5.com and midas.com showed moderate growth. Firestonecompleteautocare.com and beenverified.com remained stable. Pepboys.com and meineke.com experienced declines.

Market Exposure

Competitor Count for US Automotive Auto Care, Services & Repair

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/01/01 1215
2026/01/02 1303
2026/01/03 1110
2026/01/04 1086
2026/01/05 1263
2026/01/06 1232
2026/01/07 1150
2026/01/08 1003
2026/01/09 994
2026/01/10 1079
2026/01/11 991
2026/01/12 1193
2026/01/13 1076
2026/01/14 1109
2026/01/15 1099
2026/01/16 994
2026/01/17 1021
2026/01/18 971
2026/01/19 1073
2026/01/20 1076
2026/01/21 1182
2026/01/22 1035
2026/01/23 1179
2026/01/24 1086
2026/01/25 1077
2026/01/26 1216
2026/01/27 1153
2026/01/28 1087
2026/01/29 1059
2026/01/30 1061
2026/01/31 962

Copyright © Adthena. All rights reserved.

January saw fluctuating advertiser numbers, peaking at 1,303 on January 2nd, and ending at 962, indicating a dynamic month.

Campaign Efficiency

Market Loss & Market Gains for US Automotive Auto Care, Services & Repair

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
take5.com 1.88%
midas.com 0.93%
jiffylube.com 0.92%
vioc.com 0.8%
firestonecompleteautocare.com 0.46%
mavis.com -0.29%
pepboys.com -0.35%
groupon.com -0.7%
safelite.com -0.79%
aaa.com -0.86%

Copyright © Adthena. All rights reserved.

Take5.com surged with a 1.88 increase, while aaa.com dropped by 0.86. Midas.com and JiffyLube.com also saw positive growth, contrasting with declines for Safelite.com and Groupon.com.

Campaign Efficiency

US Automotive Auto Care, Services & Repair Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date vioc.com take5.com midas.com jiffylube.com safelite.com firestonecompleteautocare.com aaa.com pepboys.com beenverified.com meineke.com
2026/01/01 1.26% 7% 3.87% 5.73% 5.32% 4.26% 4.18% 3.57% 1.68% 5.18%
2026/01/02 6.48% 3.71% 4.27% 8.53% 4.76% 4.34% 2.56% 3.27% 1.77% 3.97%
2026/01/03 7.03% 4.75% 3.4% 9.01% 5.19% 5.48% 2.43% 2.71% 1.62% 4.86%
2026/01/04 2.59% 5.19% 5.26% 6.33% 5.16% 5.14% 3.4% 6.09% 1.98% 4.74%
2026/01/05 4.81% 3.79% 5.21% 7.32% 4.76% 3.72% 3.39% 4% 1.96% 3.42%
2026/01/06 5.35% 6.8% 0.81% 3.49% 5.58% 5.15% 2.52% 1.92% 2.17% 3.91%
2026/01/07 7.98% 7.36% 1.89% 6.63% 5.65% 5.7% 2.61% 3.1% 0.77% 3.12%
2026/01/08 9.47% 7.88% 3.3% 7.06% 6.61% 5.14% 2.96% 2.53% 1.07% 1.67%
2026/01/09 10.58% 6.8% 6.92% 10.81% 4.78% 5.34% 2.26% 2.19% 1.56% 2%
2026/01/10 7.74% 6.15% 1.95% 10.34% 4.36% 6.55% 1.91% 2.4% 1.34% 3.97%
2026/01/11 6.65% 6.25% 5.06% 9.66% 5.52% 6.93% 4.06% 2.42% 1.6% 4.59%
2026/01/12 7.26% 5.81% 4.4% 9.03% 4.95% 5.9% 2.9% 2.7% 1.42% 2.61%
2026/01/13 6.65% 5% 4.31% 9.66% 5.14% 5.74% 3.67% 2.98% 1.84% 4.46%
2026/01/14 7.7% 5.47% 2.67% 9.12% 4.87% 5.23% 3.21% 3.22% 1.8% 2.88%
2026/01/15 7.68% 2.54% 3.33% 9.98% 4.88% 3.48% 2.39% 3.53% 1.78% 4.31%
2026/01/16 10.58% 6.8% 6.92% 10.81% 4.78% 5.34% 2.26% 2.19% 1.56% 2%
2026/01/17 7.57% 4.56% 3.5% 10.62% 4.93% 6.11% 1.95% 4.72% 1.79% 4.71%
2026/01/18 7.02% 4.49% 4.65% 9.08% 5.52% 6.91% 2.32% 7.64% 1.89% 4.13%
2026/01/19 4.19% 6.48% 4.06% 9.85% 4.2% 4.53% 2.29% 6.13% 1.42% 3.15%
2026/01/20 6.65% 5% 4.31% 9.66% 5.14% 5.74% 3.67% 2.98% 1.84% 4.46%
2026/01/21 6.03% 7.88% 5.07% 10.89% 4.38% 3.7% 1.56% 1.24% 1.93% 4.14%
2026/01/22 7.66% 9.84% 2.74% 9.81% 4.17% 5.36% 1.74% 1.42% 1.9% 3.78%
2026/01/23 8.39% 6.61% 4.07% 7.92% 4.95% 5.87% 2.32% 1.78% 2.03% 3.93%
2026/01/24 5.98% 7.35% 4.49% 8.59% 5.81% 6.88% 2.42% 2.92% 2.05% 6%
2026/01/25 7.28% 9.95% 5.75% 8.99% 4.62% 4.79% 2.53% 3.97% 1.86% 5.46%
2026/01/26 7.63% 7.86% 7.41% 9.25% 4.18% 5.07% 2.23% 3.28% 1.18% 6.83%
2026/01/27 6.73% 8.4% 7.93% 10.06% 4.59% 5.69% 1.87% 2.41% 1.28% 5.14%
2026/01/28 7.8% 8.05% 7.43% 9.27% 3.9% 6.67% 2.07% 1.17% 1.43% 5.19%
2026/01/29 11.49% 5.85% 7.13% 11.1% 5.03% 5.86% 1.93% 1.4% 1.46% 3.35%
2026/01/30 8.63% 6.58% 7.4% 7.4% 5.29% 5.33% 2.12% 1.19% 1.68% 1.93%
2026/01/31 12.79% 7.97% 7.48% 7.22% 5.4% 4.27% 2.07% 1.63% 1.57% 0.39%
  • vioc.com
  • take5.com
  • midas.com
  • jiffylube.com
  • safelite.com
  • firestonecompleteautocare.com
  • aaa.com
  • pepboys.com
  • beenverified.com
  • meineke.com

Copyright © Adthena. All rights reserved.

In January 2026, vioc.com saw a steady rise, peaking at 12.79%. Jiffylube.com maintained strong visibility, ending at 7.22%. Take5.com and midas.com showed consistent performance, while meineke.com experienced a decline, closing at 0.39%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Automotive Auto Care, Services & Repair

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Automotive Auto Care, Services & Repair - Last month
  1. 1
    Goodyear® Mobile Tire Install - Tire Installation At Your Home https://www.goodyear.com

    Roll by Goodyear is in Your City! Shop Tires Online & Schedule Mobile Install

  2. 2
    15 Minute Oil Change Service | Stay In Car Fast Oil Change https://promotions.jiffylube.com

    15 Minute Oil Change Service at Jiffy Lube®. Save On Oil Changes & More. Get Your Coupon! Your...

  3. 3
    Full Service Oil Change https://www.midas.com

    Oil & Filter Change — Midas® locally owned & trusted. Best prices and quality service. Find a store near you. Trust the...

  4. 4
    Up To 50% Off Any Oil Change - Claim Coupon Now https://www.take5.com

    Don’t Let An Oil Change Interrupt Your Plans. Get Back On The Road In 10 Mins!

  5. 5
    Up to 50% Off Oil Change - No Appointment Necessary https://www.vioc.com

    Find your nearest Valvoline Instant Oil Change location and service your vehicle today. Drive-Thru Oil Change - Stay in your Car at Valvoline Instant Oil Change. 4.6 Star Rating. Services: Oil Change, Tire Rotation, Air Filter, Battery, Gearbox, Radiator.

Copyright © Adthena. All rights reserved.

In the competitive landscape of automotive services, Goodyear stands out with its mobile tire installation, offering convenience at your doorstep. Meanwhile, Jiffy Lube and Midas emphasize quick, reliable oil changes, with Jiffy Lube highlighting speed and savings. Take 5 and Valvoline focus on efficiency, promising swift service without appointments, ensuring customers are back on the road swiftly.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports