US Automotive Auto Care, Services & Repair - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Auto Care, Services & Repair category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Auto Care, Services & Repair – US

Google AI Overview visibility for Automotive Auto Care, Services & Repair US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 32.8816493324
67.1183506676
32%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 48
52
48%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 11%
Navigational 0%
Seasonal 0%
Local 5%
Problem Solving 50%

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Market Exposure

Share of Clicks for top 10 US Automotive Auto Care, Services & Repair brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
jiffylube.com 15.22
vioc.com 10.92
safelite.com 9.24
firestonecompleteautocare.com 8.22
take5.com 5.53
aaa.com 4.52
pepboys.com 3.57
meineke.com 2.8
midas.com 2.33
autozone.com 2.22
others 35.43
  • jiffylube.com - 15.22%
  • vioc.com - 10.92%
  • safelite.com - 9.24%
  • firestonecompleteautocare.com - 8.22%
  • take5.com - 5.53%
  • aaa.com - 4.52%
  • pepboys.com - 3.57%
  • meineke.com - 2.8%
  • midas.com - 2.33%
  • autozone.com - 2.22%
  • others - 35.43%

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In the automotive PPC landscape, Jiffy Lube leads with 15.22% click share, followed by Valvoline at 10.92%. Others collectively dominate with 35.43%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Automotive Auto Care, Services & Repair brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date safelite.com jiffylube.com vioc.com firestonecompleteautocare.com groupon.com meineke.com take5.com aaa.com midas.com pepboys.com
2026/02/01 11.19% 7.66% 7.87% 2.09% 2.24% 1.78% 6% 4.23% 3.73% 0.71%
2026/02/02 8.91% 9.94% 7.12% 2.71% 0.39% 6.2% 5.95% 3.4% 6.16% 2.94%
2026/02/03 8.74% 6.56% 5.16% 1.75% 3.34% 5.59% 5.26% 3.95% 1.95% 4.41%
2026/02/04 10.39% 9.34% 8.56% 2.31% 2.37% 4.58% 3.58% 2.89% 3.99% 3.5%
2026/02/05 10.88% 6.77% 8.53% 2.78% 1.88% 4.49% 3.44% 2.83% 3.19% 3.42%
2026/02/06 10.39% 8.49% 7.7% 2.54% 2.62% 4.77% 3.77% 3.82% 3.56% 4.33%
2026/02/07 11.21% 6.06% 6.89% 2.61% 1.74% 4.07% 2.79% 4.51% 4.67% 3.52%
2026/02/08 11.47% 7.7% 6.66% 3.13% 1.29% 4.34% 3.35% 4.26% 5.6% 3.81%
2026/02/09 12.04% 6.56% 3.58% 2.84% 0.89% 4.38% 2.89% 3.97% 4.69% 3.48%
2026/02/10 10.19% 8.69% 1.79% 3.3% 1.43% 6.02% 4.61% 5.31% 2.61% 2.94%
2026/02/11 11.14% 6.81% 5.47% 2.99% 1.87% 5.84% 4.47% 5.11% 3.49% 3.17%
2026/02/12 10.43% 6.49% 8.17% 2.67% 1.8% 4.3% 3.42% 2.71% 3.1% 3.28%
2026/02/13 9.82% 8.03% 7.28% 2.4% 2.48% 4.52% 3.57% 3.61% 3.36% 4.1%
2026/02/14 10.82% 5.85% 6.65% 2.52% 1.68% 3.95% 2.7% 4.35% 4.51% 3.4%
2026/02/15 11.09% 7.54% 6.44% 3.03% 1.25% 4.19% 3.24% 4.13% 5.42% 3.68%
2026/02/16 11.63% 6.39% 3.45% 2.74% 0.86% 4.23% 2.79% 3.83% 4.53% 3.36%
2026/02/17 13% 13.94% 7.02% 2.6% 1.72% 1.97% 1.58% 2.34% 2.99% 3.71%
2026/02/18 11.23% 8.35% 8.75% 2.77% 1.39% 3.14% 3.05% 2.85% 2.94% 3.58%
2026/02/19 11.26% 9.58% 11.55% 2.92% 2.63% 2.81% 3.57% 2.77% 2.15% 3.43%
2026/02/20 13.87% 10.9% 9.23% 3.51% 1.05% 3.48% 2.38% 4.99% 2.62% 2.65%
2026/02/21 12.78% 9.73% 13.19% 4.03% 0.82% 2.69% 4.78% 3.23% 1.48% 2.99%
2026/02/22 12.02% 8.79% 8.74% 3.65% 0.95% 5.47% 2.29% 5.07% 4.17% 3.57%
2026/02/23 10.36% 9.37% 6.15% 2.77% 0.85% 4.74% 3.78% 4.27% 4.69% 3.38%
2026/02/24 10.08% 8.32% 8.52% 3.73% 1.38% 4.59% 4.67% 3.43% 2.56% 4.5%
2026/02/25 11.98% 10.09% 8.23% 3.24% 1.34% 3.99% 4.86% 4.83% 2.46% 2.07%
2026/02/26 12.67% 9.72% 11.37% 2.49% 1.23% 2.86% 4.8% 3.86% 1.87% 1.53%
2026/02/27 15.12% 8.51% 6.16% 3.27% 1.6% 4.53% 3.16% 6.23% 2.02% 1.42%
2026/02/28 14.81% 10.88% 8.11% 4.06% 3.01% 2.92% 2.43% 2.37% 2.2% 1.09%
  • safelite.com
  • jiffylube.com
  • vioc.com
  • firestonecompleteautocare.com
  • groupon.com
  • meineke.com
  • take5.com
  • aaa.com
  • midas.com
  • pepboys.com

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In February 2026, Safelite’s PPC spend share fluctuated, peaking at 15.12% on the 27th. Jiffy Lube saw a notable spike on the 17th with 13.94%. VIOC’s share surged to 13.19% on the 21st. Firestone’s highest was 4.06% on the 28th. Groupon’s share remained low, peaking at 3.34% on the 3rd. Meineke’s share was highest at 6.2% on the 2nd. Take5’s share peaked at 6.0% on the 1st. AAA’s share reached 6.23% on the 27th. Midas saw a high of 6.16% on the 2nd. Pep Boys’ share was highest at 4.5% on the 24th. The month concluded with Safelite leading, followed by Jiffy Lube and VIOC.

Market Exposure

Competitor Count for US Automotive Auto Care, Services & Repair

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/02/01 1063
2026/02/02 1216
2026/02/03 1250
2026/02/04 1262
2026/02/05 1245
2026/02/06 1176
2026/02/07 1096
2026/02/08 1075
2026/02/09 1204
2026/02/10 1116
2026/02/11 1163
2026/02/12 1245
2026/02/13 1176
2026/02/14 1096
2026/02/15 1075
2026/02/16 1204
2026/02/17 774
2026/02/18 1008
2026/02/19 1013
2026/02/20 958
2026/02/21 840
2026/02/22 873
2026/02/23 1086
2026/02/24 1071
2026/02/25 1062
2026/02/26 970
2026/02/27 904
2026/02/28 914

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February began with 1,063 advertisers, peaking at 1,262 on the 4th. Mid-month saw a dip to 774 on the 17th. The month concluded with 914 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Automotive Auto Care, Services & Repair

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
jiffylube.com 3.01%
safelite.com 1.5%
vioc.com 1.41%
firestonecompleteautocare.com 1.2%
kbb.com 0.38%
meineke.com -0.32%
groupon.com -0.35%
harborfreight.com -0.56%
midas.com -0.59%
take5.com -1.72%

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JiffyLube.com surged with a 3.01% click share increase, while Take5.com faced a decline of 1.72%.

Campaign Efficiency

US Automotive Auto Care, Services & Repair Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date jiffylube.com vioc.com safelite.com firestonecompleteautocare.com autozone.com take5.com meineke.com midas.com aaa.com pepboys.com
2026/02/01 6.5% 8.36% 4.97% 3.27% 2.69% 6.78% 1.71% 4.32% 2.74% 0.77%
2026/02/02 9.36% 8.16% 4.4% 4.37% 1.56% 8.14% 6.41% 7.2% 2.5% 3%
2026/02/03 6.7% 5.58% 3.96% 3.04% 2.33% 6.56% 5.01% 2.11% 2.68% 4.26%
2026/02/04 8.64% 8.47% 4.6% 3.12% 2.28% 4.38% 4.2% 4.63% 2.13% 3.96%
2026/02/05 6.18% 8.59% 5.06% 4.09% 3.72% 3.71% 3.94% 3.09% 1.99% 3.68%
2026/02/06 7.36% 8.54% 4.92% 4.01% 2.79% 3.86% 4.56% 3.96% 2.34% 4.64%
2026/02/07 5.78% 7.29% 5.21% 4.19% 4.68% 3.14% 3.7% 4.67% 3.13% 4.08%
2026/02/08 6.28% 6.86% 5.44% 5.18% 3.78% 3.5% 4.19% 5.93% 3.29% 4.22%
2026/02/09 6.64% 3.79% 5.77% 5.17% 2.71% 3.51% 4.06% 5.36% 2.48% 4.02%
2026/02/10 8.24% 2.02% 4.84% 4.62% 2.3% 5.39% 5.91% 3.09% 3.92% 3.57%
2026/02/11 6.19% 6.4% 5.22% 4.6% 2.87% 4.44% 5.48% 4.37% 3.55% 3.43%
2026/02/12 6.18% 8.59% 5.06% 4.09% 3.72% 3.71% 3.94% 3.09% 1.99% 3.68%
2026/02/13 7.36% 8.54% 4.92% 4.01% 2.79% 3.86% 4.56% 3.96% 2.34% 4.64%
2026/02/14 5.78% 7.29% 5.21% 4.19% 4.68% 3.14% 3.7% 4.67% 3.13% 4.08%
2026/02/15 6.28% 6.86% 5.44% 5.18% 3.78% 3.5% 4.19% 5.93% 3.29% 4.22%
2026/02/16 6.64% 3.79% 5.77% 5.17% 2.71% 3.51% 4.06% 5.36% 2.48% 4.02%
2026/02/17 12.19% 7.64% 6.59% 4.38% 3.21% 2.76% 2.43% 3.2% 1.89% 4.2%
2026/02/18 7.7% 9.11% 5.37% 4.44% 2.35% 4.06% 3.01% 3.37% 1.91% 4.18%
2026/02/19 9.99% 11.56% 5.73% 4.62% 2.65% 4.13% 2.85% 2.39% 2.02% 4.03%
2026/02/20 10.51% 10.83% 6.91% 5.19% 2.69% 2.84% 3.42% 2.96% 3.57% 2.97%
2026/02/21 9.2% 14.97% 6.4% 6.91% 2.79% 4.66% 2.8% 1.62% 2.32% 3.53%
2026/02/22 7.71% 9.31% 5.72% 6.05% 3.6% 2.86% 5.24% 4.49% 3.51% 3.79%
2026/02/23 8.44% 6.72% 5.3% 4.78% 1.7% 3.98% 4.7% 5.86% 3.26% 4.1%
2026/02/24 7.05% 9.08% 4.98% 4.68% 2.61% 4.89% 4.31% 2.76% 2.14% 5.19%
2026/02/25 9.74% 8.62% 5.92% 4.96% 3.09% 6.06% 3.6% 2.48% 3.35% 2.2%
2026/02/26 9.05% 12.18% 6.17% 3.99% 3.2% 5.78% 2.75% 2.29% 2.69% 1.73%
2026/02/27 8.91% 7.06% 7.6% 4.84% 3.28% 3.66% 4.81% 2.14% 4.09% 1.85%
2026/02/28 9.97% 9.06% 7.57% 5.73% 4.17% 2.94% 2.88% 2.56% 1.7% 1.29%
  • jiffylube.com
  • vioc.com
  • safelite.com
  • firestonecompleteautocare.com
  • autozone.com
  • take5.com
  • meineke.com
  • midas.com
  • aaa.com
  • pepboys.com

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In February 2026, Jiffy Lube’s impression share fluctuated, peaking at 12.19% on the 17th. VIOC surged to 14.97% on the 21st. Safelite’s share steadily increased, ending at 7.57%. Firestone and AutoZone showed moderate growth, while Take 5 and Meineke had varied trends. Midas and AAA experienced declines, and Pep Boys ended with a low 1.29%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Automotive Auto Care, Services & Repair

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Automotive Auto Care, Services & Repair - Last month
  1. 1
    Just Enter a VIN Number https://www.beenverified.com

    Car History By VIN or License — Drive Informed: Lookup A VIN Number on Our Car Search Tool To See Available History + More

  2. 2
    $99 Mobile Auto Car Wash - $99 Same Day Car Wash https://www.carwashmaster.com

    Experience Excellence With Our Car Detailing Service. Review-proven, Expert Car Wash .

  3. 3
    Firestone Complete Auto Care® https://www.firestonecompleteautocare.com

    Auto Repair & Services — Offering Quality Tires & Services You Can Trust At Firestone Complete Auto Care®. Visit Your Nearest Firestone Complete Auto Care® To Keep Your Car Performing At Its Best. Tire Repair.

  4. 4
    $34.99 Oil Change Special - Oil Change Special at Midas https://www.midas.com

    Keep your engine happy with a $34.99 synthetic blend oil change at Midas.

  5. 5
    Valvoline Instant Oil Change | $10 Off Premium Oil Change https://www.vioc.com

    Drive-Thru Oil Change and Save Up to $10. Offer Ends Soon. Get Your Coupon Now! Hurry, Coupon...

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In the competitive world of automotive services, five advertisers shine on Google’s SERP. BeenVerified entices with VIN history checks, ensuring informed driving. CarWashMaster promises excellence with a $99 mobile wash. Firestone offers trusted auto care and tire services. Midas attracts with a $34.99 oil change, while Valvoline lures with a $10 discount on premium oil changes. Each ad highlights unique value propositions, from convenience to cost savings, capturing diverse customer needs.

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