US Automotive Auto Care, Services & Repair - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Auto Care, Services & Repair category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Auto Care, Services & Repair – US

Google AI Overview visibility for Automotive Auto Care, Services & Repair US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 28.5648299098
71.4351700902
28%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 41
59
41%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 1%
Transactional 13%
Navigational 0%
Seasonal 0%
Local 5%
Problem Solving 46%

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Market Exposure

Share of Clicks for top 10 US Automotive Auto Care, Services & Repair brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
jiffylube.com 16.57
firestonecompleteautocare.com 10.48
vioc.com 10.38
safelite.com 8.61
aaa.com 5.34
take5.com 4.78
pepboys.com 3.76
meineke.com 2.26
autozone.com 2.24
midas.com 1.65
others 33.93
  • jiffylube.com - 16.57%
  • firestonecompleteautocare.com - 10.48%
  • vioc.com - 10.38%
  • safelite.com - 8.61%
  • aaa.com - 5.34%
  • take5.com - 4.78%
  • pepboys.com - 3.76%
  • meineke.com - 2.26%
  • autozone.com - 2.24%
  • midas.com - 1.65%
  • others - 33.93%

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In the automotive PPC landscape, Jiffy Lube leads with 16.57% click share, followed by Firestone at 10.48%. Others collectively hold 33.93%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Automotive Auto Care, Services & Repair brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date safelite.com vioc.com jiffylube.com aaa.com firestonecompleteautocare.com take5.com groupon.com pepboys.com meineke.com midas.com
2026/03/01 15.04% 6.17% 9.63% 8.07% 2.68% 2.41% 2.38% 1.17% 1.78% 4.35%
2026/03/02 12.74% 5.45% 11.08% 5.06% 4.1% 2.97% 1.9% 1.77% 4.62% 2.55%
2026/03/03 14.19% 7.16% 10.07% 3.9% 4% 4.84% 1.93% 2.22% 3.51% 2.5%
2026/03/04 13.1% 7.89% 10.97% 3.64% 4.12% 2.07% 2.4% 2.43% 2.64% 2.11%
2026/03/05 13.17% 6.37% 9.75% 5.29% 5% 1.86% 2.33% 1.4% 3.14% 3.17%
2026/03/06 12.34% 10.36% 7.69% 3.94% 4.82% 3.77% 1.47% 2.56% 3.91% 3.13%
2026/03/07 15.39% 7.73% 11% 3.43% 4.68% 2.44% 1.2% 4.52% 2.69% 2.03%
2026/03/08 14.81% 6.03% 9.64% 5.77% 5.23% 2.08% 1.77% 3.63% 1.87% 3.01%
2026/03/09 11.82% 6.74% 10.52% 2.95% 5.09% 3.46% 1.39% 2.48% 3.21% 2.69%
2026/03/10 12.18% 5.74% 9.24% 2.96% 4.91% 3.58% 2.24% 2.39% 3.73% 2.1%
2026/03/11 9.46% 7.17% 9.98% 5.16% 4.77% 3.87% 2.3% 2.23% 2.98% 2.7%
2026/03/12 7.53% 8.6% 11.27% 4.72% 5.08% 3.11% 3.18% 2.83% 2.62% 2.01%
2026/03/13 7.9% 9.48% 8.51% 6.89% 4.33% 4.03% 2.68% 1.7% 2.87% 2.35%
2026/03/14 9.4% 9.63% 10.14% 6.31% 5.34% 4.34% 2.14% 1.95% 3.55% 2.66%
2026/03/15 12.8% 6.53% 8.43% 5.19% 6.19% 3.96% 2.42% 2.5% 1.91% 3.4%
2026/03/16 7.39% 4.91% 8.19% 4.41% 6.3% 5.98% 2.32% 3.02% 4.11% 2.45%
2026/03/17 7.76% 7.96% 9.14% 5.32% 5.56% 4.17% 3.54% 2.81% 2.25% 1.36%
2026/03/18 7.37% 7.11% 10.49% 4.64% 3.97% 3.88% 1.49% 2.45% 2.88% 1.77%
2026/03/19 8.12% 7.82% 10.31% 6.81% 4.22% 2.44% 1.87% 1.83% 1.6% 1.58%
2026/03/20 9.51% 8.59% 9.21% 4.85% 4.4% 2.68% 1.33% 1.62% 3.37% 1.59%
2026/03/21 9.63% 12.14% 11.99% 3.51% 3.27% 3.56% 3.01% 2.21% 2.95% 1.6%
2026/03/22 11.06% 7.74% 11.04% 7.02% 4% 4.8% 1.19% 2.4% 0.84% 3.06%
2026/03/23 8.63% 5.85% 10.25% 2.47% 4.46% 4.89% 1.17% 2.28% 3.13% 3.31%
2026/03/24 10.33% 7.66% 9.61% 2.65% 5.1% 3.47% 0.49% 1.96% 3.2% 1.23%
2026/03/25 4.66% 9.18% 10.25% 5.92% 4.25% 2.29% 0.79% 2.11% 1.82% 2.35%
2026/03/26 10.1% 14.14% 9.4% 6.57% 3.69% 3.68% 0.54% 2.04% 1.61% 0.6%
2026/03/27 5.27% 12.33% 10.9% 5.09% 5.15% 3.49% 1.03% 1.4% 1.48% 1.77%
2026/03/28 7.26% 10.97% 9.04% 8.32% 5.04% 3.72% 0.95% 2% 2.52% 1.82%
2026/03/29 8.09% 5.3% 9.49% 7.47% 5.88% 2.33% 1.61% 2.1% 2.12% 2.56%
2026/03/30 11.12% 3.99% 7.47% 4.24% 5.06% 4.61% 1.37% 3.2% 3.74% 1.33%
2026/03/31 21.26% 8.74% 8.59% 5.5% 4.09% 3.64% 2.45% 2.23% 2.09% 1.12%
  • safelite.com
  • vioc.com
  • jiffylube.com
  • aaa.com
  • firestonecompleteautocare.com
  • take5.com
  • groupon.com
  • pepboys.com
  • meineke.com
  • midas.com

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In March 2026, Safelite’s PPC spend share fluctuated, peaking at 21.26% on the 31st. Vioc and Jiffy Lube maintained steady shares, while AAA and Firestone saw moderate variations. Groupon and Pep Boys had lower shares, with Midas trailing.

Market Exposure

Competitor Count for US Automotive Auto Care, Services & Repair

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 841
2026/03/02 1025
2026/03/03 919
2026/03/04 996
2026/03/05 957
2026/03/06 961
2026/03/07 841
2026/03/08 745
2026/03/09 894
2026/03/10 872
2026/03/11 864
2026/03/12 902
2026/03/13 887
2026/03/14 800
2026/03/15 784
2026/03/16 858
2026/03/17 939
2026/03/18 835
2026/03/19 785
2026/03/20 780
2026/03/21 667
2026/03/22 670
2026/03/23 807
2026/03/24 699
2026/03/25 739
2026/03/26 577
2026/03/27 672
2026/03/28 659
2026/03/29 617
2026/03/30 756
2026/03/31 614

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March began with 841 advertisers, peaking at 1,025 on March 2. A decline followed, ending the month at 614.

Campaign Efficiency

Market Loss & Market Gains for US Automotive Auto Care, Services & Repair

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
vioc.com 1.64%
aaa.com 0.82%
beenverified.com 0.53%
goodsam.com 0.35%
expressoil.com 0.33%
yelp.com -0.31%
midas.com -0.46%
groupon.com -0.53%
safelite.com -0.91%
firestonecompleteautocare.com -1.4%

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Valvoline Instant Oil Change (vioc.com) surged with a 1.64% click share increase, while Firestone Complete Auto Care (firestonecompleteautocare.com) faced a 1.4% decline.

Campaign Efficiency

US Automotive Auto Care, Services & Repair Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date vioc.com safelite.com jiffylube.com firestonecompleteautocare.com take5.com aaa.com pepboys.com meineke.com autozone.com midas.com
2026/03/01 7.12% 6.97% 8.91% 4.25% 3.31% 4.57% 1.34% 1.68% 5.05% 5.85%
2026/03/02 6.57% 5.73% 9.01% 6.04% 4.04% 3.12% 2.04% 4.6% 3.79% 2.97%
2026/03/03 8.38% 6.58% 8.18% 6.33% 6.53% 1.89% 2.63% 3.62% 4.24% 2.83%
2026/03/04 8.69% 5.68% 8.91% 5.45% 2.46% 1.83% 2.84% 2.65% 4.61% 2.32%
2026/03/05 6.83% 5.63% 7.9% 7.45% 2.48% 3.11% 1.79% 3.1% 4.69% 3.79%
2026/03/06 11.25% 5.56% 6.54% 7.1% 4.77% 2.21% 3.13% 3.96% 3.03% 4.05%
2026/03/07 8.98% 7.1% 10.27% 7.32% 3.66% 2.07% 5.54% 3.06% 1.44% 2.94%
2026/03/08 7.33% 7.2% 8.75% 8.11% 3.17% 3.64% 4.65% 2.09% 1.54% 4.53%
2026/03/09 7.46% 5.31% 9.82% 6.66% 4.26% 1.89% 2.89% 3.36% 2.64% 3.46%
2026/03/10 6.56% 5.64% 8.06% 7.55% 4.5% 1.62% 3.19% 4.08% 2.85% 2.4%
2026/03/11 8.43% 4.15% 8.01% 7.91% 5.19% 3.02% 2.6% 3.07% 2.05% 2.64%
2026/03/12 9.63% 3.57% 10% 6.75% 3.87% 2.76% 3.75% 2.73% 2.64% 2.41%
2026/03/13 10.31% 3.72% 8.1% 6.05% 4.85% 4.18% 1.99% 2.8% 2.38% 3.05%
2026/03/14 10.87% 4.2% 8.68% 8.29% 4.82% 3.57% 2.65% 3.97% 2.51% 3.11%
2026/03/15 7.62% 5.71% 7.17% 9.07% 5.39% 2.8% 3.04% 1.9% 2.43% 4.39%
2026/03/16 5.48% 3.14% 6.96% 8.68% 6.84% 2.7% 3.25% 4.28% 3.17% 3.13%
2026/03/17 7.86% 3.03% 6.98% 7.86% 5.18% 3.04% 3.16% 2.09% 4.92% 1.48%
2026/03/18 7.81% 3.18% 8.9% 4.78% 4.81% 2.11% 2.91% 2.96% 3.9% 2.14%
2026/03/19 8.58% 3.88% 9.38% 6.21% 3.06% 4.07% 2.47% 1.76% 2.84% 1.95%
2026/03/20 8.98% 4.2% 8.12% 6.58% 3.27% 2.92% 2.31% 3.54% 3.24% 2.01%
2026/03/21 13.52% 4.27% 10.28% 4.72% 4.54% 2.5% 2.85% 3.07% 2.33% 1.79%
2026/03/22 8.69% 4.94% 9.29% 6.88% 6.32% 4.03% 3.02% 0.87% 2.22% 3.49%
2026/03/23 6.77% 3.38% 8.3% 6.05% 6.05% 0.94% 2.32% 3.07% 3.24% 3.45%
2026/03/24 8.64% 4.55% 8.31% 6.44% 4.03% 1.01% 2.19% 2.92% 5.07% 1.27%
2026/03/25 10.26% 2% 8.66% 6.03% 3.07% 3.19% 2.46% 1.77% 1.9% 2.61%
2026/03/26 14.65% 4.26% 7.66% 6.71% 3.95% 3.4% 2.29% 1.59% 3.29% 0.77%
2026/03/27 14.06% 2.33% 9.13% 8.03% 3.85% 3.03% 1.72% 1.49% 2.44% 1.83%
2026/03/28 12.57% 3.19% 8.22% 7.83% 4.53% 5.76% 2.38% 2.66% 2.66% 2.48%
2026/03/29 6.22% 3.72% 8.62% 9.35% 3.26% 4.62% 2.67% 2.25% 3.9% 3.31%
2026/03/30 4.67% 4.93% 6.68% 7.55% 5.32% 2.59% 3.69% 3.85% 2.47% 1.34%
2026/03/31 11.01% 10.55% 9.03% 6.95% 4.4% 4.16% 3.08% 2.38% 2.29% 1.58%
  • vioc.com
  • safelite.com
  • jiffylube.com
  • firestonecompleteautocare.com
  • take5.com
  • aaa.com
  • pepboys.com
  • meineke.com
  • autozone.com
  • midas.com

Copyright © Adthena. All rights reserved.

In March 2026, vioc.com led with fluctuating impressions, peaking at 14.65%. Safelite.com saw a late surge, ending at 10.55%. Jiffylube.com maintained steady performance, closing at 9.03%. Firestonecompleteautocare.com and take5.com showed moderate stability.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Automotive Auto Care, Services & Repair

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Automotive Auto Care, Services & Repair - Last month
  1. 1
    AAA® Official Site - 2 for 1 Membership Deal - Join AAA Today https://www.aaa.com

    Buy one AAA membership, and you'll get a free associate member for your first year. AAA is more than membership, it's peace of mind.

  2. 2
    Firestone Complete Auto Care® https://www.firestonecompleteautocare.com

    Auto Repair & Services — Get Timely Reminders of Services and Coupons to Keep Your Car Running Smoothly. Offering Quality...

  3. 3
    50% Off Oil Change - $26 Off Full Synthetic https://promotions.jiffylube.com

    $26 Off Full Synthetic Or Any Other Premium Oil Change, Or 50% Off Conventional Oil Change

  4. 4
    Up To 50% Off Any Oil Change | Claim Coupon Now https://www.take5.com

    Grab A Coupon Now And Visit Your Nearest Take 5® Today.

  5. 5
    Up to 50% Off Oil Change | $25 Off Premium Oil Change https://www.vioc.com

    Drive-Thru Oil Change - Stay in your Car at Valvoline Instant Oil Change. Open to serve you with drive-thru, stay-in-your-car oil changes.

Copyright © Adthena. All rights reserved.

AAA entices with a “2 for 1 Membership Deal,” offering peace of mind. Firestone emphasizes timely service reminders. Jiffy Lube and Take 5 compete with significant oil change discounts, while Valvoline promotes convenient drive-thru services.

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