US Automotive Auto Care, Services & Repair - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Auto Care, Services & Repair category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Automotive Auto Care, Services & Repair brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
vioc.com	12.33
pepboys.com	6.29
firestonecompleteautocare.com	6.2
jiffylube.com	4.94
safelite.com	4.78
groupon.com	4.36
take5.com	2.87
autozone.com	2.74
aaa.com	2.43
midas.com	2.27
others	50.79

In the automotive PPC landscape, ‘others’ dominate with 50.79% click share, while vioc.com leads individual advertisers at 12.33%.

Market Exposure

Share of Spend for the top 10 US Automotive Auto Care, Services & Repair brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	vioc.com	safelite.com	groupon.com	firestonecompleteautocare.com	jiffylube.com	pepboys.com	aaa.com	beenverified.com	midas.com	take5.com
2025/03/01	7.81%	8.09%	3.82%	4.4%	2.59%	1.5%	3.04%	0.95%	3.39%	0.84%
2025/03/02	8.17%	6.6%	2.4%	4.58%	4.74%	2.44%	2.93%	1.08%	4.21%	1.43%
2025/03/03	4.5%	6.35%	3.33%	2.78%	2.62%	1.88%	2.55%	1.21%	2.66%	1.15%
2025/03/04	7.62%	6.26%	2.8%	4.96%	4.64%	2.3%	2.24%	1%	3.52%	1.78%
2025/03/05	6.99%	6.32%	3.79%	4.33%	3.73%	1.48%	3.44%	1.23%	3.23%	1.7%
2025/03/06	6.98%	6.08%	3.88%	4.85%	3.34%	1.71%	3.24%	1.59%	3.01%	1.38%
2025/03/07	10.04%	5.52%	2.36%	4.52%	4.81%	1.46%	2.83%	1.54%	3.42%	1.31%
2025/03/08	8.93%	5.23%	6.92%	5.57%	3.97%	1.42%	2.7%	1.35%	2.51%	1.56%
2025/03/09	8.5%	5.32%	2.54%	5.58%	2.87%	2.01%	1.82%	0.81%	3.03%	2.19%
2025/03/10	7.36%	5.73%	2.84%	4.46%	2.57%	1.32%	2.54%	1.45%	2.77%	1.01%
2025/03/11	8.16%	5.98%	5.4%	5.97%	5.6%	1.46%	2.23%	0.9%	4.19%	0.63%
2025/03/12	7.94%	6.96%	4.67%	5.75%	2.65%	1.58%	2.01%	1.23%	2.77%	3.17%
2025/03/13	7.96%	6.14%	4.96%	5.01%	4.08%	2.57%	1.8%	1.09%	2.44%	1.34%
2025/03/14	8.57%	6.21%	3.12%	7.55%	2.91%	2.17%	3.36%	0.98%	3.75%	1.21%
2025/03/15	7.49%	6.66%	4.02%	5.64%	1.85%	2.2%	3.6%	1.11%	1.64%	1.63%
2025/03/16	7.65%	6.85%	4.63%	6.45%	4.66%	2.83%	2.64%	1.27%	2.72%	2.31%
2025/03/17	7.04%	6.63%	4.87%	4.23%	2.47%	2.72%	2.6%	1.05%	4.11%	1.25%
2025/03/18	6.91%	7.43%	4.23%	5.14%	4.31%	1.54%	2.23%	1.25%	2.04%	2.13%
2025/03/19	6.8%	6.05%	4.67%	4.74%	2.1%	1.78%	2.89%	1.09%	1.97%	2.84%
2025/03/20	8.56%	5.79%	4.77%	5.72%	4.31%	2.19%	3.31%	1.58%	1.92%	2.7%
2025/03/21	8.74%	7.08%	4.56%	4.3%	2.2%	1.69%	3.25%	1.75%	2.2%	1.1%
2025/03/22	9.52%	6.14%	3.97%	4.86%	3.16%	1.49%	2.08%	1.51%	3.63%	3.62%
2025/03/23	6.01%	6.21%	5.71%	5.71%	3.62%	3.48%	2.95%	1.08%	3.77%	1.28%
2025/03/24	7.88%	6.09%	2.95%	4.4%	1.69%	2.82%	2.23%	1.22%	3.52%	2.52%
2025/03/25	8.62%	6.38%	2.74%	5.52%	3.41%	2.42%	3.16%	1.83%	2.57%	1.07%
2025/03/26	7.4%	5.68%	3.98%	4.09%	3.17%	2.08%	2.37%	1.57%	2.05%	2.98%
2025/03/27	8.42%	5.48%	4.97%	4.88%	3.22%	1.83%	2.63%	1.65%	3.21%	2.67%
2025/03/28	9.31%	5.68%	5.8%	3.74%	2.65%	2.29%	2.52%	1.87%	2.22%	2.27%
2025/03/29	8.61%	6.37%	7.4%	4.19%	2.06%	1.5%	2.65%	2.21%	2.18%	1.5%
2025/03/30	6.53%	6.36%	6.5%	4.22%	4.02%	2.02%	1.77%	2.12%	2.9%	1.1%
2025/03/31	8.55%	6.62%	6.14%	3.98%	2.87%	2.59%	2.22%	2.08%	2.06%	0.91%

In March 2025, vioc.com led with fluctuating spend, peaking at 10.04%. Safelite.com saw a steady decline, while groupon.com surged mid-month. Firestonecompleteautocare.com and jiffylube.com showed varied trends. The month ended with vioc.com maintaining dominance.

Market Exposure

Competitor Count for US Automotive Auto Care, Services & Repair

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/03/01	1573
2025/03/02	1558
2025/03/03	1872
2025/03/04	1899
2025/03/05	2034
2025/03/06	2410
2025/03/07	2289
2025/03/08	2081
2025/03/09	1582
2025/03/10	1980
2025/03/11	1757
2025/03/12	2024
2025/03/13	1943
2025/03/14	2116
2025/03/15	1601
2025/03/16	1534
2025/03/17	1649
2025/03/18	1775
2025/03/19	1943
2025/03/20	1853
2025/03/21	1828
2025/03/22	1858
2025/03/23	1481
2025/03/24	1836
2025/03/25	1785
2025/03/26	2028
2025/03/27	1916
2025/03/28	1932
2025/03/29	1818
2025/03/30	1521
2025/03/31	1830

March saw a dynamic shift in distinct advertisers, peaking at 2,410 on March 6. The month concluded with 1,830 advertisers, reflecting a fluctuating yet resilient landscape.

Campaign Efficiency

Market Loss & Market Gains for US Automotive Auto Care, Services & Repair

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
pepboys.com	1.16%
take5.com	0.73%
groupon.com	0.66%
beenverified.com	0.56%
bumper.com	0.43%
valvolineglobal.com	-0.31%
yourmechanic.com	-0.36%
midas.com	-0.42%
firestonecompleteautocare.com	-0.62%
jiffylube.com	-0.85%

Pepboys.com surged with a 1.16 increase, while jiffylube.com dropped by 0.85.

Campaign Efficiency

US Automotive Auto Care, Services & Repair Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	vioc.com	groupon.com	autozone.com	firestonecompleteautocare.com	safelite.com	pepboys.com	harborfreight.com	midas.com	jiffylube.com	take5.com
2025/03/01	6.8%	4.27%	5.56%	3.72%	3.82%	1.71%	2.82%	3.71%	1.41%	0.79%
2025/03/02	6.84%	2.61%	4.66%	3.97%	3.27%	2.8%	2.35%	5.1%	2.88%	1.19%
2025/03/03	4.26%	3.9%	4.6%	2.86%	3.18%	2.24%	1.97%	3.36%	1.74%	1.16%
2025/03/04	7.27%	3.02%	3.75%	4.69%	3.07%	2.89%	1.93%	4.26%	2.9%	1.74%
2025/03/05	6.65%	4.67%	3.42%	4.43%	3.13%	1.88%	2.39%	4.06%	2.24%	1.74%
2025/03/06	6.64%	4.36%	2.84%	4.59%	3.04%	2.02%	2.36%	3.66%	1.98%	1.43%
2025/03/07	9.32%	2.57%	4.14%	4.41%	2.61%	1.58%	3.3%	4.06%	2.85%	1.22%
2025/03/08	8.38%	7.28%	3.56%	5.25%	2.57%	1.75%	2.91%	3.04%	2.47%	1.41%
2025/03/09	7.92%	2.96%	3.81%	5.5%	2.52%	2.39%	2.95%	3.42%	1.67%	2.11%
2025/03/10	7.13%	3.33%	2.86%	4.36%	2.91%	1.56%	2.08%	3.29%	1.62%	1%
2025/03/11	7.94%	5.85%	3.19%	5.8%	2.88%	1.79%	2.26%	5.23%	3.61%	0.74%
2025/03/12	8.01%	5.65%	2.56%	5.45%	3.39%	1.75%	1.57%	3.06%	1.54%	3.26%
2025/03/13	7.75%	5.87%	2.7%	4.55%	2.97%	3.32%	1.97%	2.73%	2.19%	1.99%
2025/03/14	7.89%	4.08%	2.17%	7.3%	3.04%	2.48%	1.93%	4.5%	1.75%	1.2%
2025/03/15	7.54%	4.73%	3.2%	5.75%	3.22%	2.67%	3.03%	1.87%	1.08%	2.25%
2025/03/16	6.88%	5.45%	3.74%	6.39%	3.38%	3.33%	3.57%	3.13%	3.09%	2.08%
2025/03/17	6.47%	5.39%	3.88%	4.1%	3.12%	3.24%	3.03%	5.21%	1.51%	1.08%
2025/03/18	6.77%	4.64%	2.98%	4.86%	3.7%	1.86%	2.03%	2.58%	2.62%	2.27%
2025/03/19	6.44%	5.53%	3.29%	4.31%	2.93%	2.07%	1.94%	2.54%	1.29%	2.83%
2025/03/20	8.04%	5.13%	2.98%	5.29%	2.93%	2.92%	2.15%	2.48%	2.94%	2.29%
2025/03/21	7.84%	5.13%	3.37%	4.41%	3.45%	2.02%	2.29%	2.59%	1.28%	1.11%
2025/03/22	8.73%	4.55%	2.59%	4.69%	3.09%	1.74%	1.79%	4.42%	2.21%	3.55%
2025/03/23	5.96%	6.59%	3.87%	5.52%	2.92%	3.55%	3.07%	4.51%	2.24%	1.27%
2025/03/24	7.58%	3.51%	3.14%	4.3%	3.01%	3.39%	2.33%	4.35%	1.11%	2.48%
2025/03/25	8.47%	3.13%	2.65%	5.39%	3.12%	2.94%	1.79%	3.09%	2.23%	1.14%
2025/03/26	7.28%	4.81%	3.11%	3.85%	2.9%	2.42%	2.3%	2.48%	2.12%	3.19%
2025/03/27	7.68%	5.91%	4.11%	4.59%	2.61%	2.29%	2.99%	3.73%	2.13%	2.58%
2025/03/28	9.13%	6.38%	3.93%	3.25%	2.72%	2.68%	3.15%	2.72%	1.65%	2.38%
2025/03/29	8.07%	8.38%	3.74%	3.98%	3.13%	1.66%	3.39%	2.5%	1.39%	1.68%
2025/03/30	6.43%	7.16%	4.74%	3.51%	2.95%	2.27%	4.9%	3.13%	2.72%	1.16%
2025/03/31	8.05%	6.98%	4.35%	3.72%	3.28%	3.27%	3.16%	2.26%	1.86%	0.87%

In March 2025, vioc.com led with fluctuating impressions, peaking at 9.32% on March 7. Groupon.com saw a notable rise to 8.38% on March 29. Autozone.com maintained a steady presence, while firestonecompleteautocare.com peaked at 7.3% on March 14. The month concluded with vioc.com at 8.05%, maintaining its lead.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Automotive Auto Care, Services & Repair

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
$29.99 Standard Oil Change - Get An Oil Change Today https://www.firestonecompleteautocare.com
Save Money On Your Next Oil Change. Visit Firestone® Today For Pennzoil Conventional® Oil.
2
Instant Savings on Oil Changes - Oil Change Offer Ends March 31 https://www.goodyearautoservice.com
Save $30 Instantly On Our Full Synthetic Oil Change. Book an Appointment Today. Ends 3/31
3
$29.99 Oil Change Special https://www.midas.com
Oil Change Special at Midas — Stop by Midas today and get a $29.99...
4
Up to 50% Off Any Oil Change https://www.take5.com
Claim A Coupon & Save Today — Don’t Let An Oil Change Interrupt Your Plans. Get Back On The Road In 10 Mins! Visit Take 5 Oil...
5
50% Off Oil Change | No Appointment Necessary https://www.vioc.com
Find your nearest Valvoline Instant Oil Change location and service your vehicle today. No...

In the competitive world of automotive care, Firestone, Goodyear, Midas, Take 5, and Valvoline captivate with enticing oil change offers. Themes of affordability and convenience dominate, with prices as low as $29.99 and discounts up to 50%. Quick service and no appointments highlight their unique selling propositions.

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A sudden drop in market share triggered an immediate response using Adthena's market intelligence.Read case study

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US Automotive Auto Care, Services & Repair - PPC Market Share Analysis April 2025

Share of Clicks for top 10 US Automotive Auto Care, Services & Repair brands

Share of Spend for the top 10 US Automotive Auto Care, Services & Repair brands

Competitor Count for US Automotive Auto Care, Services & Repair

Market Loss & Market Gains for US Automotive Auto Care, Services & Repair

US Automotive Auto Care, Services & Repair Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Automotive Auto Care, Services & Repair

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Mazda drives 31% dealer efficiency with Adthena

Innovating in the hybrid cars market with competitive intelligence

Volkswagen achieves a 13% increase in brand conversions

Get the full picture

See this data specific to your brand performance