Log in Book a Demo

US Automotive Auto Care, Services & Repair - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Auto Care, Services & Repair category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Automotive Auto Care, Services & Repair brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data
Share of Clicks - Last month
Domain Share of clicks
vioc.com 11.45
pepboys.com 10.57
jiffylube.com 9.1
safelite.com 8.08
take5.com 7.28
firestonecompleteautocare.com 7.12
groupon.com 4.35
midas.com 2.15
aaa.com 1.85
beenverified.com 1.67
others 36.38

Copyright © Adthena. All rights reserved.

In the automotive PPC landscape, ‘vioc.com’ leads with 11.45% click share, followed by ‘pepboys.com’ at 10.57%. ‘Others’ collectively hold a significant 36.38%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Automotive Auto Care, Services & Repair brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

See more data
Share of Spend - Last Month
Date safelite.com jiffylube.com pepboys.com vioc.com firestonecompleteautocare.com take5.com midas.com aaa.com groupon.com beenverified.com
2025/05/01 11.58% 7.43% 7.16% 8.95% 5.87% 4.03% 2.4% 2.95% 2.5% 1.66%
2025/05/02 10.91% 11% 4.15% 9.61% 6.65% 3.27% 2.33% 2.36% 2.42% 1.38%
2025/05/03 10.79% 9.37% 4.92% 6.08% 7.2% 3.82% 2.08% 2.08% 4.76% 1.26%
2025/05/04 9.89% 8.76% 7.45% 6.69% 7.68% 1.88% 4.76% 2.14% 2.85% 2%
2025/05/05 10.2% 7.29% 6.18% 7.18% 9.16% 3.29% 2.87% 2.64% 3.13% 1.44%
2025/05/06 9.73% 8.2% 5.6% 5.43% 8.26% 2.53% 3.74% 2.44% 2.63% 1.8%
2025/05/07 9.52% 6% 5.37% 6.35% 8.76% 3.09% 2.67% 1.35% 8.13% 1.58%
2025/05/08 10.31% 7.8% 5.27% 7.16% 6.7% 3.78% 2.84% 1.74% 3.31% 1.84%
2025/05/09 10.29% 8.48% 5.04% 8.45% 8.34% 2.57% 3.2% 3.39% 5.8% 1.46%
2025/05/10 9.83% 7.4% 4.83% 8.62% 7.92% 2.76% 2.85% 2.33% 9.74% 1.1%
2025/05/11 8.92% 10% 5.26% 5.32% 6.69% 3.64% 4.2% 3.34% 10.12% 1.54%
2025/05/12 8.83% 11.14% 6.92% 6.69% 7.06% 2.96% 1.88% 2.15% 3.97% 1.81%
2025/05/13 9.48% 6.48% 6.64% 8.43% 7.18% 3.32% 3.7% 1.46% 5.01% 1.61%
2025/05/14 10.24% 8.29% 5.18% 7.32% 5.61% 3.85% 2.64% 2.26% 4.49% 1.48%
2025/05/15 11% 7.19% 5.18% 7.09% 5.46% 2.57% 3.47% 1.53% 4.49% 1.45%
2025/05/16 11.2% 6.57% 5.62% 9.87% 5.52% 2.34% 2.74% 1.8% 3.44% 1.02%
2025/05/17 11.23% 8% 5.38% 7% 5.92% 2.8% 3.24% 1.51% 2.74% 1.33%
2025/05/18 9.07% 6.2% 6.87% 6.96% 6.11% 3.58% 4.24% 3.05% 3.63% 1.29%
2025/05/19 9.79% 8.52% 5.36% 8.01% 5.29% 3.05% 2.75% 2.94% 3.52% 1.53%
2025/05/20 10.65% 7.58% 5.26% 8.65% 4.92% 3.8% 2.85% 1.8% 4.51% 1.37%
2025/05/21 11.89% 6.49% 5.22% 8.07% 5.45% 3.54% 2.89% 2.59% 2.46% 1.1%
2025/05/22 10.6% 8.15% 6.78% 6.76% 6.28% 3.19% 3.03% 2.96% 2.47% 1.11%
2025/05/23 10.5% 7.73% 7.01% 5.68% 7.3% 2.92% 2.16% 2.28% 3.98% 1.2%
2025/05/24 10.14% 6.98% 5.72% 5.33% 7.97% 4.27% 4.11% 3.07% 5.05% 1.29%
2025/05/25 9.56% 8.19% 5.5% 3.99% 7.54% 3% 4.56% 2.8% 2.45% 1.26%
2025/05/26 10.09% 7.36% 7.3% 1.32% 5.97% 2.8% 4.21% 2.58% 2.58% 1.3%
2025/05/27 10.48% 6.25% 8.01% 2.29% 8.91% 5.23% 2.43% 1.82% 3.42% 1.44%
2025/05/28 11.17% 6.8% 4.67% 5.45% 7.64% 2.1% 3.07% 2.83% 4.72% 1.62%
2025/05/29 10.24% 7.31% 4.03% 5.39% 6.68% 2.12% 2.59% 2.86% 1.6% 1.89%
2025/05/30 10.38% 7.71% 5.48% 5.51% 5.28% 3.21% 2.68% 4.05% 2.87% 1.71%
2025/05/31 10.13% 7.14% 5.97% 5.64% 5.3% 4.06% 3.29% 2.8% 2.4% 1.57%

Copyright © Adthena. All rights reserved.

In May 2025, Safelite’s PPC spend share fluctuated, peaking at 11.89% on the 21st. Jiffy Lube saw a high of 11.14% on the 12th. Pep Boys and VIOC experienced varied trends, while Firestone’s share peaked mid-month. Overall, Safelite led the month.

Market Exposure

Competitor Count for US Automotive Auto Care, Services & Repair

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

See more data
Competitor Count - Last month
Date Competitor Count
2025/05/01 1130
2025/05/02 1326
2025/05/03 1274
2025/05/04 1183
2025/05/05 1313
2025/05/06 1421
2025/05/07 1440
2025/05/08 1522
2025/05/09 1381
2025/05/10 1340
2025/05/11 1237
2025/05/12 1295
2025/05/13 1420
2025/05/14 1424
2025/05/15 1431
2025/05/16 1391
2025/05/17 1323
2025/05/18 1224
2025/05/19 1469
2025/05/20 1290
2025/05/21 1382
2025/05/22 1426
2025/05/23 1355
2025/05/24 1255
2025/05/25 1120
2025/05/26 1280
2025/05/27 1226
2025/05/28 1375
2025/05/29 1219
2025/05/30 1271
2025/05/31 1120

Copyright © Adthena. All rights reserved.

In May 2025, advertiser numbers fluctuated, peaking at 1,522 on May 8. The month concluded with a dip to 1,120.

Campaign Efficiency

Market Loss & Market Gains for US Automotive Auto Care, Services & Repair

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data
Market Loss & Market Gains - Last month
Name Market Trend
pepboys.com 2.62%
take5.com 0.81%
yelp.com 0.52%
aaa.com 0.47%
safelite.com 0.43%
vinseeker.com -0.34%
firestonecompleteautocare.com -0.63%
jiffylube.com -0.89%
groupon.com -1.46%
vioc.com -2.41%

Copyright © Adthena. All rights reserved.

Pepboys.com surged with a 2.62% click share increase, while vioc.com faced a 2.41% decline.

Campaign Efficiency

US Automotive Auto Care, Services & Repair Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data
Date vioc.com pepboys.com jiffylube.com safelite.com firestonecompleteautocare.com take5.com midas.com groupon.com autozone.com aaa.com
2025/05/01 9.52% 8.51% 6.11% 6.37% 5.23% 3.71% 2.99% 2.82% 1.63% 2.1%
2025/05/02 11.48% 4.73% 8.77% 5.66% 6% 4.06% 2.66% 3.18% 2.44% 1.45%
2025/05/03 7.43% 5.83% 7.12% 5.56% 6.59% 4.5% 2.48% 5.49% 2.82% 1.32%
2025/05/04 7.69% 8.43% 6.53% 4.82% 7.42% 2.27% 5.32% 3.44% 2.36% 1.44%
2025/05/05 8.49% 7.16% 5.44% 5.28% 7.97% 4.06% 3.3% 3.77% 2.31% 1.72%
2025/05/06 6.34% 5.71% 6.11% 5.2% 7.18% 3.17% 4.49% 3.21% 2.63% 1.4%
2025/05/07 7.49% 6.3% 4.43% 4.84% 7.51% 3.49% 2.75% 10.87% 2.51% 0.84%
2025/05/08 8.39% 5.79% 5.57% 5.25% 5.52% 4.25% 3.36% 4.3% 2.6% 1.48%
2025/05/09 10.18% 6.03% 6.76% 5.28% 7.78% 3.15% 3.71% 7.62% 2.25% 2.67%
2025/05/10 10.05% 5.89% 5.91% 5.27% 7.35% 3.31% 3.2% 10.91% 2.42% 1.57%
2025/05/11 6.54% 6.17% 7.83% 4.66% 6% 4.28% 4.88% 11% 1.54% 2.56%
2025/05/12 7.93% 7.96% 9.35% 4.59% 5.86% 3.35% 2.07% 4.67% 1.84% 1.51%
2025/05/13 10.14% 7.15% 4.41% 4.91% 5.98% 4.06% 4.44% 6.04% 1.38% 0.9%
2025/05/14 8.52% 6.12% 6.06% 5.25% 4.86% 4.44% 3.14% 6.11% 1.93% 1.41%
2025/05/15 8.26% 5.51% 5.94% 5.84% 4.56% 3.1% 4.13% 5.97% 1.82% 1.2%
2025/05/16 11.3% 6.21% 5.09% 5.72% 5.06% 2.88% 3.07% 3.71% 2.12% 1.23%
2025/05/17 8.23% 5.81% 6.79% 5.78% 4.84% 3.26% 3.64% 3.23% 2.15% 1.24%
2025/05/18 8.47% 8.61% 4.65% 4.73% 5.11% 4.15% 4.75% 4.29% 1.99% 2.85%
2025/05/19 9.5% 6.21% 6.36% 5.14% 4.54% 3.53% 2.98% 4.86% 1.9% 1.89%
2025/05/20 10.24% 5.82% 5.56% 5.51% 4.01% 4.44% 3.12% 6.69% 2.14% 1.28%
2025/05/21 9.53% 6.39% 4.73% 6.23% 4.65% 4.37% 3.38% 3.28% 2.23% 2.13%
2025/05/22 7.91% 8% 5.96% 5.44% 4.9% 3.91% 3.17% 2.99% 2.29% 2.19%
2025/05/23 6.99% 8.63% 5.7% 5.38% 5.87% 3.34% 2.11% 4.53% 2.33% 1.9%
2025/05/24 6.75% 6.51% 5.77% 5.04% 6.42% 4.96% 4.55% 6.57% 1.84% 2.36%
2025/05/25 5.27% 5.98% 6.71% 4.91% 6.64% 3.35% 5.16% 3.08% 2.4% 2.31%
2025/05/26 1.46% 9.03% 5.9% 4.94% 4.59% 3.27% 4.78% 3.46% 1.9% 1.53%
2025/05/27 2.63% 10.61% 4.69% 5.35% 6.72% 6.24% 2.94% 4.53% 2.03% 1.16%
2025/05/28 6.47% 5.26% 5.38% 5.86% 6.73% 2.77% 3.54% 6.4% 1.9% 1.86%
2025/05/29 7.15% 4.72% 5.82% 5.48% 5.97% 2.69% 3.08% 2.13% 1.96% 2.02%
2025/05/30 6.87% 6.45% 6.46% 5.4% 4.28% 4.05% 3.13% 3.73% 1.65% 3.28%
2025/05/31 7.06% 6.26% 5.98% 5.68% 4.95% 4.75% 3.98% 3.68% 2.68% 2.05%

Copyright © Adthena. All rights reserved.

In May 2025, vioc.com led with fluctuating impressions, peaking mid-month. Pepboys.com and jiffylube.com showed consistent mid-range shares. Groupon.com spiked early, while autozone.com and aaa.com maintained lower shares. The month ended with vioc.com still leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Automotive Auto Care, Services & Repair

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data
  1. 1
    Car A/C Service Nearby - Fast & Affordable A/C Service https://www.firestonecompleteautocare.com

    Regular Inspection Helps Identify Any Possible Pressure Leaks. Schedule An Appointment Now

  2. 2
    50% Off Oil Change | 15 Minute Oil Change Service https://promotions.jiffylube.com

    $26 Off Full Synthetic Or Any Other Premium Oil Change, Or 50% Off Conventional Oil Change

  3. 3
    Auto AC Blowing Hot Air? | Open 7 Days A Week https://www.pepboys.com › ac › service

    Need A New Battery, AC Service, Or New Tires? Visit A Local Pep Boys® For All Your Needs.

  4. 4
    Up to 50% Off Any Oil Change - Claim A Coupon & Save Today https://www.take5.com

    Don’t Let An Oil Change Interrupt Your Plans. Get Back On The Road In 10 Mins! Visit Take 5 Oil...

  5. 5
    Valvoline Instant Oil Change℠ https://www.vioc.com

    Get Your Coupon Now — Save $10 off Valvoline™ Full-Service Premium oil change & $10 off Conventional oil change. Open to...

Copyright © Adthena. All rights reserved.

In the competitive world of automotive care, Firestone, Jiffy Lube, Pep Boys, Take 5, and Valvoline captivate with enticing offers. Themes of affordability, speed, and convenience dominate, with discounts up to 50% and promises of quick service, ensuring customer satisfaction.

Frequently Asked Questions

Customer Success Stories

Mazda drives 31% dealer efficiency with Adthena

Mazda are the world’s largest independent car manufacturer which allows them to be reactive and adaptive in the ever changing automotive industry.

They came to Adthena to help monitor a new program for their national dealer network in order to drive efficiencies and protect their brand message in paid search.Read case study

Innovating in the hybrid cars market with competitive intelligence

Starting in 2019, every all-new model that Volvo introduces will be either a fully electric vehicle or a hybrid. That’s an ambitious commitment. With many manufacturers seeking to be the most innovative brand in the industry, Volvo needed to stand out in the highly competitive hybrid car space.Read case study

Volkswagen achieves a 13% increase in brand conversions

When Volkswagen sought to expand its search coverage by shifting budget from brand to generic terms, they unknowingly risked losing valuable lower-funnel customers.

A sudden drop in market share triggered an immediate response using Adthena's market intelligence.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports

US
Automotive

US Tires

UK
Automotive

UK Tires

AUS
Automotive

AUS Tires

US