US Automotive Tires - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Tires category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Tires – US

Google AI Overview visibility for Automotive Tires US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 26.2539244004
73.7460755996
26%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 17
83
17%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 11%
Transactional 23%
Navigational 5%
Seasonal 1%
Local 9%
Problem Solving 4%

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Market Exposure

Share of Clicks for top 10 US Automotive Tires brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
discounttire.com 47.72
tirerack.com 12.95
mavis.com 4.31
pepboys.com 4.19
discounttirecenters.com 3
firestonecompleteautocare.com 2.84
prioritytire.com 2.62
goodyear.com 2.4
tireagent.com 2.32
fixgo.com 1.71
others 15.94
  • discounttire.com - 47.72%
  • tirerack.com - 12.95%
  • mavis.com - 4.31%
  • pepboys.com - 4.19%
  • discounttirecenters.com - 3%
  • firestonecompleteautocare.com - 2.84%
  • prioritytire.com - 2.62%
  • goodyear.com - 2.4%
  • tireagent.com - 2.32%
  • fixgo.com - 1.71%
  • others - 15.94%

Copyright © Adthena. All rights reserved.

Discounttire.com dominates with 47.72% click share, followed by tirerack.com at 12.95%. Others collectively hold 15.94%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Automotive Tires brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date discounttire.com tirerack.com mavis.com discounttirecenters.com fixgo.com goodyear.com tireagent.com firestonecompleteautocare.com prioritytire.com pepboys.com
2026/06/01 19.86% 15.74% 7.6% 0.91% 1.72% 2.21% 5.23% 5.31% 7.95% 8.13%
2026/06/02 20.19% 16.88% 9.95% 0.66% 2.91% 2.95% 6.42% 5.78% 5.16% 6.63%
2026/06/03 19.52% 14.9% 7.47% 0.41% 2.69% 3.63% 5.49% 6.77% 8.49% 5.65%
2026/06/04 20.71% 12.46% 9.75% 1.15% 1.21% 2.64% 9.42% 4.97% 6.75% 7.41%
2026/06/05 23.21% 11.69% 10.03% 0.3% 1.36% 2.3% 8.15% 5.02% 6.73% 9.83%
2026/06/06 24.23% 12.34% 9.07% 0.91% 3.74% 2.98% 6.51% 4.64% 4.96% 9.98%
2026/06/07 21.56% 13.16% 8.24% 0.39% 1.29% 5.09% 6.84% 5.03% 5.76% 9.53%
2026/06/08 21.37% 9.39% 9.34% 4.8% 5.52% 4.06% 5.29% 7.05% 3.4% 10.04%
2026/06/09 26.88% 13.38% 8.17% 1.39% 3.07% 1.94% 4.3% 6.31% 3.73% 7.22%
2026/06/10 20.48% 15.65% 4.45% 3.47% 4.22% 1.5% 4.75% 6.38% 3.6% 9.54%
2026/06/11 22.88% 15.05% 6.33% 0.97% 3.04% 2.47% 2.95% 5.71% 4.37% 10.7%
2026/06/12 22.65% 13.7% 4.94% 1.33% 5.91% 3.27% 3.11% 7.03% 3.79% 7.79%
2026/06/13 20.56% 13.16% 4.75% 4.61% 5.7% 4.36% 2.85% 3.93% 3.24% 11.89%
2026/06/14 24.33% 12.48% 8.64% 8.95% 3.75% 3.19% 4.51% 3.93% 3% 8.53%
2026/06/15 19.44% 14.73% 5.53% 6.78% 3.87% 2.64% 4.77% 4.6% 2.97% 14.2%
2026/06/16 20.74% 12.33% 4.85% 7.51% 3.67% 2.8% 4.64% 3.19% 3.38% 13.65%
2026/06/17 20.79% 16.46% 6.83% 1.88% 5.13% 2.82% 5% 5.18% 3.43% 12.7%
2026/06/18 26.31% 16.13% 3.95% 0.57% 3.55% 2.44% 4.14% 5.04% 4.39% 11.98%
2026/06/19 22.77% 16.38% 4.25% 1.04% 3.66% 2.59% 5.8% 6.63% 4.99% 8.5%
2026/06/20 25.1% 10.75% 7.13% 2.73% 5.09% 4.19% 6.9% 6.86% 3.73% 8.76%
2026/06/21 32.87% 13.77% 8.86% 1.83% 3.19% 3.21% 2.96% 4.5% 1.91% 10.59%
2026/06/22 35.33% 11.01% 5.71% 2.3% 5.33% 3.74% 5.18% 4.99% 2.49% 5.32%
2026/06/23 29.68% 10.83% 8.75% 3.05% 5.95% 2.77% 3.96% 4.95% 2.01% 6.25%
2026/06/24 30.23% 7.74% 5.69% 3.91% 6.53% 2.33% 3.3% 4.87% 2.92% 6.28%
2026/06/25 32.18% 11.63% 4.43% 3.05% 2.87% 2.61% 2.9% 7.56% 1.74% 3.77%
2026/06/26 27.82% 10.21% 9.08% 2.36% 6.53% 3.17% 3.74% 8.02% 1.2% 6.17%
2026/06/27 22.34% 7.43% 5.67% 2.36% 6.65% 3.11% 4.32% 6.17% 3.26% 10.21%
2026/06/28 19.77% 8.5% 5.02% 9.02% 6.79% 4.51% 6.08% 5.64% 2.72% 11.43%
2026/06/29 25.32% 9.48% 9.75% 1.83% 5.1% 2.65% 6.1% 3.26% 3.21% 9.71%
2026/06/30 20.24% 9.3% 8.16% 7.62% 7.39% 5.31% 4.64% 4.53% 4.29% 3.94%
  • discounttire.com
  • tirerack.com
  • mavis.com
  • discounttirecenters.com
  • fixgo.com
  • goodyear.com
  • tireagent.com
  • firestonecompleteautocare.com
  • prioritytire.com
  • pepboys.com

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In June 2026, Discount Tire led PPC spend, peaking at 35.33% on June 22. Tire Rack’s share declined, while Mavis fluctuated. Discount Tire Centers and FixGo saw modest gains. Pep Boys surged mid-month, ending with a dip.

Market Exposure

Competitor Count for US Automotive Tires

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 180
2026/06/02 168
2026/06/03 184
2026/06/04 182
2026/06/05 183
2026/06/06 171
2026/06/07 176
2026/06/08 169
2026/06/09 171
2026/06/10 167
2026/06/11 169
2026/06/12 154
2026/06/13 160
2026/06/14 141
2026/06/15 164
2026/06/16 164
2026/06/17 160
2026/06/18 158
2026/06/19 161
2026/06/20 132
2026/06/21 105
2026/06/22 125
2026/06/23 116
2026/06/24 120
2026/06/25 113
2026/06/26 112
2026/06/27 100
2026/06/28 105
2026/06/29 116
2026/06/30 116

Copyright © Adthena. All rights reserved.

June began with 180 advertisers, fluctuating throughout, and concluded with 116, indicating a notable decline.

Campaign Efficiency

Market Loss & Market Gains for US Automotive Tires

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
discounttire.com 8.38%
lesschwab.com 0.77%
fixgo.com 0.57%
discountwheelandtire.com 0.48%
belletire.com 0.46%
tiresplus.com -0.51%
tires-easy.com -0.65%
pepboys.com -1.15%
prioritytire.com -1.43%
tirerack.com -2.59%

Copyright © Adthena. All rights reserved.

Discounttire.com surged with an 8.38% click share increase, while tirerack.com dropped by 2.59%. Other notable gains include lesschwab.com at 0.77%.

Campaign Efficiency

US Automotive Tires Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date discounttire.com tirerack.com mavis.com discounttirecenters.com fixgo.com prioritytire.com tireagent.com pepboys.com firestonecompleteautocare.com tires-easy.com
2026/06/01 19.7% 14.95% 6.32% 1.7% 1.56% 9.15% 5.74% 7.09% 3.93% 4.01%
2026/06/02 19.66% 14.43% 8.87% 0.98% 2.83% 5.96% 6.79% 6.75% 4.09% 2.52%
2026/06/03 19.91% 13.85% 6.97% 0.4% 2.11% 9.08% 5.84% 5.06% 6.23% 3.19%
2026/06/04 19.84% 10.78% 8.4% 1.13% 1.14% 6.96% 10.09% 7.95% 3.7% 3.81%
2026/06/05 20.97% 11.51% 10.08% 0.42% 1.88% 6.37% 8.64% 9.58% 3.93% 2.23%
2026/06/06 22.47% 10.57% 8.65% 1.93% 3.2% 4.58% 6.95% 10.38% 3.19% 1.92%
2026/06/07 19.97% 12.12% 7.99% 0.27% 1.03% 7.04% 7.36% 9.66% 4.03% 3.11%
2026/06/08 20.67% 8.66% 7.89% 6.82% 5.46% 3.77% 5.39% 9.91% 6.92% 2.41%
2026/06/09 26.99% 11.95% 7.96% 1.74% 2.38% 4.62% 5.1% 6.64% 4.92% 2.53%
2026/06/10 20.03% 14.13% 3.64% 4.68% 4.37% 3.81% 4.89% 10.28% 4.92% 2.6%
2026/06/11 21.26% 14.87% 6.57% 0.75% 3.38% 4.85% 3.09% 9.85% 4.84% 1.96%
2026/06/12 24.42% 11.57% 4.13% 1.64% 4.81% 3.04% 2.83% 7.8% 6.02% 2.1%
2026/06/13 20.85% 11.22% 4.29% 4.31% 5.29% 2.74% 2.46% 12.82% 2.95% 2.37%
2026/06/14 24.56% 11.78% 7.8% 10.41% 4.26% 3.36% 4.74% 8.67% 2.61% 1.55%
2026/06/15 19.78% 14.01% 5% 5.33% 3.65% 3.32% 4.06% 14.45% 3.68% 2.55%
2026/06/16 20.33% 10.66% 4.83% 6.41% 4.21% 3.38% 4.73% 13.54% 2.5% 2.23%
2026/06/17 21.47% 15.27% 6.94% 2.29% 4.9% 3.34% 3.84% 13.59% 3.72% 2.42%
2026/06/18 26.8% 14.97% 3.56% 0.47% 3.58% 4.88% 3.7% 11.16% 4.47% 2.97%
2026/06/19 23.76% 14.67% 3.54% 1.86% 3.53% 4.94% 5.4% 7.9% 4.99% 3.22%
2026/06/20 26.69% 9.91% 6.32% 5.34% 4.61% 4.7% 6.46% 8.07% 4.81% 1.1%
2026/06/21 32.88% 13.7% 8.11% 3.07% 3.53% 2.44% 2.96% 12.09% 2.9% 1.67%
2026/06/22 34.8% 8.54% 7.1% 3.95% 7.04% 3.13% 3.61% 4.94% 3.04% 2.02%
2026/06/23 30.69% 10.08% 8.61% 4.8% 7.84% 2.53% 4.16% 6.51% 3.18% 2.4%
2026/06/24 30.26% 6.22% 5.04% 3.77% 5.81% 4.41% 3.09% 6.64% 4.42% 1.86%
2026/06/25 32.27% 9.22% 3.94% 4.38% 2.78% 2.61% 3.04% 4.16% 5.86% 2.11%
2026/06/26 27.54% 8.09% 9.94% 3.13% 8.32% 1.03% 2.47% 6.69% 6.39% 0.96%
2026/06/27 23.52% 7.6% 4.87% 2.96% 5.84% 4.76% 3.88% 10.92% 5.4% 2.52%
2026/06/28 21.42% 6.45% 3.75% 10.59% 9.75% 2.76% 3.72% 12.29% 4.83% 1.45%
2026/06/29 26.66% 7.93% 10.4% 2.84% 5.03% 4.31% 5.82% 9.51% 2.33% 1.35%
2026/06/30 20.63% 9.83% 8.87% 8.31% 6.53% 6.23% 5.83% 4.11% 3.22% 1.24%
  • discounttire.com
  • tirerack.com
  • mavis.com
  • discounttirecenters.com
  • fixgo.com
  • prioritytire.com
  • tireagent.com
  • pepboys.com
  • firestonecompleteautocare.com
  • tires-easy.com

Copyright © Adthena. All rights reserved.

In June 2026, DiscountTire.com led with a peak impression share of 34.80% on June 22. TireRack.com saw a decline, ending at 9.83%. Mavis.com fluctuated, closing at 8.87%. DiscountTireCenters.com and FixGo.com showed varied trends, finishing at 8.31% and 6.53%, respectively. PriorityTire.com and TireAgent.com had modest shares, while PepBoys.com peaked mid-month. FirestoneCompleteAutoCare.com and Tires-Easy.com maintained lower shares, ending at 3.22% and 1.24%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Automotive Tires

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Automotive Tires - Last month
  1. 1
    Savings On Wheels & Tires - Discount Tire Credit Card https://www.discounttire.com

    The Discount Tire Credit Card Has Synchrony Car Care Acceptance. Learn More. Choose Promo Financing* OR $50 Instant Savings† on a...

  2. 2
    Mobile Tire Replacement | We Come To You https://www.goodyear.com

    You Pick The Tires & The Place, We'll Do The Rest. Goodyear Mobile Garage Comes To You.

  3. 3
    No Appointment Needed - Lowest Tire Price Guarantee https://www.mavis.com › best › tire-deals

    Look No Further! We Carry High Quality Tires In Stock At Affordable Prices, Call Us Today! We Sell...

  4. 4
    Buy 3, Get The 4th Tire Free - Free Installation on 4 Tires https://www.pepboys.com

    Your 4th Tire & Install Are Free When Buy & Install 4 Cooper Adventurer Tires. Terms Apply

  5. 5
    Tire Rack - Official Site | Next Day Delivery to Most | Best Tires Online https://www.tirerack.com › tires › specialoffers

    Affordable Tires at Tire Rack. Research and Shop at Tire Rack. Visit Tire Rack for Discounts...

Copyright © Adthena. All rights reserved.

In the competitive world of tire sales, Discount Tire entices with financing options and instant savings, while Goodyear offers the convenience of mobile tire replacement. Mavis guarantees the lowest prices without appointments, Pep Boys tempts with a “buy three, get one free” deal, and Tire Rack promises next-day delivery and affordability.

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