US Automotive Tires - PPC Market Share Analysis November 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Tires category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Tires – US

Google AI Overview visibility for Automotive Tires US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 11.2998568851
88.7001431149
11%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 18
82
18%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 11%
Transactional 22%
Navigational 3%
Seasonal 0%
Local 13%
Problem Solving 8%

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Market Exposure

Share of Clicks for top 10 US Automotive Tires brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
discounttire.com 50.36
tirerack.com 12.03
pepboys.com 6.9
mavis.com 4.07
discounttirecenters.com 3.46
fixgo.com 2.49
tireagent.com 2.05
lesschwab.com 1.71
americastire.com 1.64
belletire.com 1.39
others 13.9
  • discounttire.com - 50.36%
  • tirerack.com - 12.03%
  • pepboys.com - 6.9%
  • mavis.com - 4.07%
  • discounttirecenters.com - 3.46%
  • fixgo.com - 2.49%
  • tireagent.com - 2.05%
  • lesschwab.com - 1.71%
  • americastire.com - 1.64%
  • belletire.com - 1.39%
  • others - 13.9%

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Discounttire.com dominates with 50.36% click share, followed by tirerack.com at 12.03%. Pepboys.com holds 6.9%, while others collectively capture 13.9%.

Market Exposure

Share of Spend for the top 10 US Automotive Tires brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date discounttire.com tirerack.com mavis.com pepboys.com fixgo.com lesschwab.com belletire.com tireagent.com discounttirecenters.com americastire.com
2025/11/01 24.43% 17.12% 5.54% 13.02% 3.93% 3.38% 1.89% 7.7% 1.09% 0.75%
2025/11/02 22.81% 18.01% 6.47% 10.8% 5.46% 7.05% 2.21% 6.17% 3.3% 3.43%
2025/11/03 24.25% 16.01% 6.23% 12.29% 4.93% 1.41% 2.17% 5.21% 1.69% 1.67%
2025/11/04 17.6% 22.44% 9.63% 13.13% 2.39% 2.22% 1.69% 6.63% 0.37% 1.37%
2025/11/05 23.39% 18.52% 4.05% 14.75% 4.86% 3.19% 3.9% 3.21% 1.93% 2.35%
2025/11/06 25.79% 11.11% 4.8% 17.95% 5.13% 4.69% 2.58% 5.77% 2.21% 1.67%
2025/11/07 16.05% 13.69% 3.86% 20.82% 5.15% 4.49% 0.94% 4.44% 4.92% 7.13%
2025/11/08 20.31% 13.94% 3.34% 16.78% 7.71% 2.43% 1.45% 4.18% 4.32% 3.36%
2025/11/09 15.79% 15.67% 5.01% 14.38% 5.09% 4.76% 0.95% 5.33% 6.14% 4.74%
2025/11/10 20.51% 19.46% 5.7% 16.31% 6.95% 1.81% 2.1% 3.84% 4.54% 3.22%
2025/11/11 19.14% 16.75% 7.35% 22.83% 4.86% 3.78% 0.77% 3.46% 1.8% 1.27%
2025/11/12 25.41% 17.36% 7.14% 14.95% 2.11% 2.22% 1.91% 5.71% 0.64% 0.71%
2025/11/13 24.34% 14.18% 4.65% 15.15% 3.35% 3.42% 2.09% 5.48% 1.09% 1.01%
2025/11/14 17.82% 11.01% 5.73% 18.09% 7.29% 1.85% 3.68% 3.66% 6.94% 3.8%
2025/11/15 29.93% 7.97% 6% 10.99% 5.36% 2.85% 2.95% 3.94% 5.96% 5.99%
2025/11/16 26.05% 13.35% 4.01% 12.01% 5.98% 2.64% 4.84% 2.66% 6.46% 5.57%
2025/11/17 16.22% 16.8% 9.32% 15.34% 3.19% 4.52% 2.83% 3.23% 3.59% 2.62%
2025/11/18 23.69% 12.89% 4.64% 9.89% 6.46% 2.08% 5.88% 3.36% 4.71% 2.86%
2025/11/19 27.28% 10.31% 7.95% 13.7% 5.13% 1.51% 1.81% 4.02% 2.62% 1.04%
2025/11/20 25.14% 14.92% 4.83% 14.55% 3.28% 4.07% 4.17% 2.92% 0.94% 1.47%
2025/11/21 24.87% 7.85% 4.18% 13.3% 9.06% 2.69% 4.65% 2.56% 8.85% 8.7%
2025/11/22 29.41% 11.72% 5.48% 13.57% 4.73% 2.57% 5.85% 4.74% 3.42% 0.42%
2025/11/23 18.76% 17.14% 7.14% 12.86% 6.28% 6.98% 2.62% 2.18% 7.71% 0.68%
2025/11/24 23.45% 14.72% 9.42% 15.19% 1.87% 5% 5.5% 2.38% 0.78% 1.26%
2025/11/25 30.5% 14.74% 9.23% 10.93% 3.88% 4.43% 2.49% 3.25% 1.03% 0.75%
2025/11/26 19.47% 18.19% 4.58% 13.75% 3.99% 3.24% 1.32% 2.16% 3.32% 2.25%
2025/11/27 24.58% 15.27% 4.77% 10.62% 4.65% 2.28% 4.63% 2.48% 3.86% 0.41%
2025/11/28 23.79% 14.96% 11.1% 16.83% 4.29% 2.9% 3.62% 1.85% 2.75% 0.43%
2025/11/29 26.3% 13.26% 7.67% 16.75% 4.08% 3.16% 6.51% 3.07% 4.16% 0.4%
2025/11/30 21.62% 18.93% 8.89% 8.71% 3.87% 3.52% 3.3% 3.14% 2.46% 1.03%
  • discounttire.com
  • tirerack.com
  • mavis.com
  • pepboys.com
  • fixgo.com
  • lesschwab.com
  • belletire.com
  • tireagent.com
  • discounttirecenters.com
  • americastire.com

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DiscountTire led November with fluctuating spend, peaking at 30.50% on the 25th. TireRack’s share dipped mid-month, while Mavis saw a late surge. PepBoys maintained steady growth, ending with 8.71%.

Market Exposure

Competitor Count for US Automotive Tires

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/11/01 154
2025/11/02 152
2025/11/03 154
2025/11/04 142
2025/11/05 169
2025/11/06 139
2025/11/07 174
2025/11/08 172
2025/11/09 151
2025/11/10 177
2025/11/11 165
2025/11/12 151
2025/11/13 155
2025/11/14 155
2025/11/15 153
2025/11/16 158
2025/11/17 159
2025/11/18 140
2025/11/19 151
2025/11/20 153
2025/11/21 140
2025/11/22 135
2025/11/23 140
2025/11/24 153
2025/11/25 162
2025/11/26 140
2025/11/27 137
2025/11/28 146
2025/11/29 147
2025/11/30 160

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November saw fluctuating advertiser numbers, peaking at 177 on the 10th, before stabilizing at 160 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for US Automotive Tires

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
belletire.com 1.11%
mavis.com 1%
discounttire.com 0.75%
tiresplus.com 0.31%
lesschwab.com 0.24%
fixgo.com -0.32%
firestonecompleteautocare.com -0.32%
tireagent.com -0.34%
americastire.com -1%
pepboys.com -1.27%

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In the past month, belletire.com surged with a 1.11% click share increase, while pepboys.com faced a 1.27% decline. Mavis.com and discounttire.com also saw positive growth, contrasting with americastire.com’s drop.

Campaign Efficiency

US Automotive Tires Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date discounttire.com tirerack.com pepboys.com mavis.com fixgo.com lesschwab.com tireagent.com belletire.com discounttirecenters.com americastire.com
2025/11/01 26.87% 14.31% 13.89% 5.99% 3.83% 3.79% 8.48% 1.72% 0.96% 0.77%
2025/11/02 23.37% 18.21% 11.84% 6.04% 5.25% 6.94% 6.36% 1.64% 2.62% 3.03%
2025/11/03 25.21% 15.9% 12.52% 6.06% 5.66% 1.94% 5.03% 1.91% 2.74% 1.91%
2025/11/04 19.56% 20.76% 13.53% 10.29% 3.02% 2.57% 6.72% 1.95% 0.93% 0.65%
2025/11/05 23.46% 16.04% 15.72% 4.55% 5.89% 3.39% 3.59% 2.52% 3.77% 1.35%
2025/11/06 24.97% 11.25% 18.97% 4.27% 4.93% 6.09% 6.26% 2.4% 2.68% 1.33%
2025/11/07 16.7% 13.44% 21.8% 4.29% 6.02% 3.98% 5% 0.9% 4.11% 5.96%
2025/11/08 19.89% 13.94% 17.13% 3.1% 9.12% 1.94% 4.61% 0.82% 5.67% 3.28%
2025/11/09 16.84% 15.15% 15.35% 5.51% 6.35% 4.79% 5.24% 1.08% 5.79% 4.74%
2025/11/10 19.49% 17.3% 16.85% 5.16% 8.34% 1.8% 3.48% 2.18% 5.81% 2.99%
2025/11/11 18.94% 15.89% 22.55% 5.73% 6.04% 3.84% 3.88% 0.71% 3.14% 1.51%
2025/11/12 24.21% 18.35% 15.46% 6.75% 3.54% 2.35% 5.85% 1.61% 1.11% 0.77%
2025/11/13 25.86% 13.94% 16.34% 3.03% 2.91% 3.77% 5.34% 1.84% 2.11% 0.54%
2025/11/14 18.66% 10.84% 18.58% 5.01% 8.5% 1.84% 4.1% 3.01% 7.04% 3.39%
2025/11/15 31.92% 6.67% 11.17% 6.89% 6.13% 3.21% 3.44% 2.64% 6.61% 5.42%
2025/11/16 27.49% 14.1% 12.37% 3.15% 7% 3.04% 2.72% 3.03% 6.55% 5.19%
2025/11/17 17.17% 14.28% 14.64% 10.21% 5.1% 3.36% 3.79% 2.22% 4.79% 3.82%
2025/11/18 23.66% 13.92% 9.89% 3.7% 7.36% 2.21% 3.39% 5.15% 5.04% 3.83%
2025/11/19 27.39% 10.77% 14.19% 8.13% 5.21% 1.89% 4.52% 1.69% 3.08% 0.58%
2025/11/20 26.02% 13.58% 15.19% 4.7% 4.04% 3.39% 3.21% 3.8% 1.47% 1.07%
2025/11/21 24.67% 6.92% 14.34% 4.2% 10.47% 2.41% 2.23% 4.64% 8.56% 7.48%
2025/11/22 30.79% 11.68% 13.26% 5.05% 5.23% 3.27% 4.33% 5.48% 3.93% 0.16%
2025/11/23 18.2% 15.83% 14.15% 7.43% 7.72% 6.25% 1.75% 1.89% 8.69% 0.7%
2025/11/24 23.84% 15.26% 16.72% 10% 2.17% 5.01% 1.99% 5.19% 1.38% 1.21%
2025/11/25 30.52% 14.5% 12.15% 8.8% 4.49% 3.95% 2.47% 2.51% 1.83% 0.74%
2025/11/26 20.37% 17.99% 15.09% 4.75% 4.45% 3.53% 1.75% 1.59% 2.87% 2.06%
2025/11/27 24.81% 14.27% 10.45% 3.74% 6.95% 3.61% 2.43% 3.71% 5.36% 0.49%
2025/11/28 22.85% 14.77% 18.03% 9.27% 5.13% 3.79% 1.51% 3.51% 2.67% 0.55%
2025/11/29 25.81% 11.32% 19.11% 8.21% 4.36% 3.52% 2.38% 6.29% 5.31% 0.38%
2025/11/30 22.42% 18.51% 9.93% 7.65% 4.4% 3.66% 3.33% 3.12% 2.45% 0.71%
  • discounttire.com
  • tirerack.com
  • pepboys.com
  • mavis.com
  • fixgo.com
  • lesschwab.com
  • tireagent.com
  • belletire.com
  • discounttirecenters.com
  • americastire.com

Copyright © Adthena. All rights reserved.

DiscountTire led November with fluctuating impressions, peaking mid-month. TireRack and PepBoys showed varied trends, while Mavis and FixGo had modest shares. The month ended with DiscountTire maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Automotive Tires

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Automotive Tires - Last month
  1. 1
    America's Tire https://www.americastire.com

    Fast and Friendly Service — Same Professional Tire Recommendations You Receive In-Store, Available Through Treadwell. Buy...

  2. 2
    Savings On Wheels & Tires | Apply Or See If You Prequalify https://www.discounttire.com

    See If You Prequalify For A Discount Tire Credit Card With No Impact To Your Credit Score. Enjoy...

  3. 3
    Les Schwab Tire Center https://www.lesschwab.com

    America's Best Tire Warranty — Bringing Together Service, Value, And Convenience For Our Customers. Visit A Store Today. At Les...

  4. 4
    Black Friday Tire Special - Buy 2, Get 2 Free Tire Event https://www.pepboys.com

    Pep Boys® Buy 2 Get 2 Deal Is Back. Save Now on Cooper Adventurer All-Season. Terms Apply.

  5. 5
    Discount Tire + Tire Rack BETTER TOGETHER https://www.tirerack.com

    Large Selection of Tires & Wheels! Find. Deliver. Install. Find an installer nearby. Next day delivery to most. Experts on staff. Highlights: Online Shopping Option Available, Customer Support Available, Order Tracking Option Available.

Copyright © Adthena. All rights reserved.

In the competitive world of tire sales, America’s Tire emphasizes fast, friendly service with professional recommendations. Discount Tire entices with credit card prequalification, while Les Schwab offers America’s best tire warranty. Pep Boys’ Black Friday deal highlights savings, and Tire Rack combines selection and convenience with expert support.

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