US Automotive Tires - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Tires category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Tires – US

Google AI Overview visibility for Automotive Tires US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 18.1577495863
81.8422504137
18%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 18
82
18%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 8%
Transactional 22%
Navigational 3%
Seasonal 1%
Local 12%
Problem Solving 7%

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Market Exposure

Share of Clicks for top 10 US Automotive Tires brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
discounttire.com 51.9
tirerack.com 13.77
discounttirecenters.com 3.73
mavis.com 3.7
pepboys.com 2.89
tireagent.com 2.47
fixgo.com 2.21
goodyear.com 1.76
belletire.com 1.57
lesschwab.com 1.4
others 14.6
  • discounttire.com - 51.9%
  • tirerack.com - 13.77%
  • discounttirecenters.com - 3.73%
  • mavis.com - 3.7%
  • pepboys.com - 2.89%
  • tireagent.com - 2.47%
  • fixgo.com - 2.21%
  • goodyear.com - 1.76%
  • belletire.com - 1.57%
  • lesschwab.com - 1.4%
  • others - 14.6%

Copyright © Adthena. All rights reserved.

Discounttire.com dominates with 51.9% click share, followed by tirerack.com at 13.77%. ‘Others’ collectively hold 14.6%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Automotive Tires brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date discounttire.com tirerack.com belletire.com mavis.com pepboys.com tireagent.com discounttirecenters.com americantiredepot.com fixgo.com lesschwab.com
2025/12/01 23.03% 13.74% 1.43% 8.96% 17.29% 6.33% 0.52% 0.81% 4.72% 1.68%
2025/12/02 20.63% 21.84% 2.74% 6.33% 4.08% 5.6% 3.44% 0.47% 8.24% 2.74%
2025/12/03 25.72% 22.58% 2.32% 5.92% 6.73% 5.28% 1.53% 0.24% 5.32% 4.02%
2025/12/04 27.01% 16.49% 1.1% 5.08% 3.93% 3.84% 3.75% 1.07% 7.15% 1.37%
2025/12/05 27.09% 18.9% 1.53% 6.4% 5.57% 4.93% 3.15% 0.86% 3.66% 1.59%
2025/12/06 32.85% 19.21% 3.09% 4.75% 3.02% 5.14% 1.37% 1.86% 6.78% 1.96%
2025/12/07 25.72% 21.42% 2.69% 5.83% 7.03% 4.74% 0% 3.21% 4.41% 2.06%
2025/12/08 21.18% 17.96% 1.12% 3.9% 8.85% 4.83% 4.37% 6.12% 2.59% 1.32%
2025/12/09 25.98% 14.5% 3.81% 7.93% 8.37% 5.52% 1.92% 0.91% 3.3% 2.35%
2025/12/10 31.87% 12.55% 1.42% 5.16% 7.49% 4.46% 4.39% 3.67% 3.97% 1.1%
2025/12/11 29.39% 13.54% 2.42% 6.65% 7.1% 3.77% 5.76% 1.6% 5.48% 2.65%
2025/12/12 31.23% 13.16% 3.29% 3.06% 5.08% 6.39% 3.74% 3.46% 5.09% 1.7%
2025/12/13 35.77% 14.68% 3.43% 4.53% 5.32% 6.09% 0.91% 0.88% 2.67% 4.73%
2025/12/14 30.76% 16.43% 2.61% 4.11% 7.21% 7.04% 2.06% 0.58% 2.82% 2.6%
2025/12/15 35.91% 11.23% 1.71% 3.41% 6.34% 6.7% 0.87% 4.2% 1.79% 4.79%
2025/12/16 30.69% 14.04% 3.88% 4.91% 4.57% 4.28% 3.99% 1.38% 4.34% 6%
2025/12/17 28.05% 10.83% 4.36% 7.97% 5.38% 3.69% 7.61% 1.64% 5.42% 5.05%
2025/12/18 28.16% 10.34% 2.36% 5.53% 5.27% 7.42% 8.95% 1.27% 4.97% 2.71%
2025/12/19 24.98% 10.81% 3.77% 7.18% 9.79% 7.24% 2.22% 1.83% 4.46% 3.26%
2025/12/20 29.56% 12.17% 2.28% 5.78% 4.36% 4.23% 11.05% 2.2% 5.31% 2.27%
2025/12/21 28.13% 15.71% 3.41% 9.79% 5.66% 2.77% 3.19% 1.01% 4.83% 1.73%
2025/12/22 19.38% 25.05% 1.48% 6.77% 4.69% 3.76% 8.13% 1.34% 3.21% 1.82%
2025/12/23 27.65% 10.49% 3.13% 4.46% 8.38% 4.79% 5.08% 3.87% 5.93% 2.77%
2025/12/24 20.84% 15.16% 4.1% 5.84% 9.98% 3.77% 3.6% 3.6% 6.76% 2.57%
2025/12/25 26.67% 9.59% 3.76% 7.36% 8.82% 4.13% 3.51% 3% 4.97% 1.07%
2025/12/26 24.15% 15.03% 4.46% 5.39% 4.81% 2.77% 3.97% 5.1% 3.01% 6.51%
2025/12/27 22.72% 20.15% 7.08% 5.53% 4.7% 6.04% 5.05% 2.47% 3.83% 1.65%
2025/12/28 24.03% 16.84% 6.6% 7.15% 5.54% 4.64% 3.5% 3.85% 3.93% 3.23%
2025/12/29 27.58% 15.21% 5.75% 6.49% 3.72% 5.8% 2.94% 1.51% 2.62% 5.32%
2025/12/30 24.98% 16.24% 5.59% 7.08% 5.11% 4.57% 3.15% 1.43% 2.85% 3.43%
2025/12/31 24.21% 18.86% 7.91% 7.83% 7.1% 5.13% 2.72% 2.12% 1.85% 1.53%
  • discounttire.com
  • tirerack.com
  • belletire.com
  • mavis.com
  • pepboys.com
  • tireagent.com
  • discounttirecenters.com
  • americantiredepot.com
  • fixgo.com
  • lesschwab.com

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DiscountTire’s spend share fluctuated, peaking mid-month. TireRack saw a significant drop, while BelleTire and Mavis had steady increases. PepBoys and TireAgent showed mixed trends. December ended with varied performances.

Market Exposure

Competitor Count for US Automotive Tires

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/12/01 147
2025/12/02 156
2025/12/03 173
2025/12/04 164
2025/12/05 177
2025/12/06 155
2025/12/07 150
2025/12/08 150
2025/12/09 152
2025/12/10 156
2025/12/11 158
2025/12/12 163
2025/12/13 153
2025/12/14 144
2025/12/15 159
2025/12/16 154
2025/12/17 148
2025/12/18 175
2025/12/19 158
2025/12/20 146
2025/12/21 151
2025/12/22 189
2025/12/23 185
2025/12/24 177
2025/12/25 159
2025/12/26 160
2025/12/27 141
2025/12/28 149
2025/12/29 149
2025/12/30 144
2025/12/31 150

Copyright © Adthena. All rights reserved.

December saw fluctuating advertiser numbers, peaking at 189 on the 22nd. The month concluded with 150 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Automotive Tires

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
discounttirecenters.com 1.72%
mavis.com 1.09%
tirerack.com 0.99%
belletire.com 0.82%
americastire.com 0.7%
onlinetires.com -0.16%
firestonetire.com -0.19%
fordservicespecials.com -0.21%
prioritytire.com -0.22%
discounttire.com -6.83%

Copyright © Adthena. All rights reserved.

Discounttire.com saw a significant drop of 6.83%, while discounttirecenters.com gained 1.72%. Mavis.com increased by 1.09%, and tirerack.com rose by 0.99%.

Campaign Efficiency

US Automotive Tires Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date discounttire.com tirerack.com pepboys.com mavis.com belletire.com discounttirecenters.com tireagent.com fixgo.com americantiredepot.com lesschwab.com
2025/12/01 23.58% 14.03% 19.33% 9.58% 1.3% 0.56% 4.13% 5.07% 0.88% 1.59%
2025/12/02 19.69% 20.96% 4.26% 5.43% 3.1% 3.36% 4.54% 10.26% 0.48% 2.91%
2025/12/03 22.78% 21.66% 9.21% 6.18% 1.93% 2.22% 4.36% 6.47% 0.34% 3.66%
2025/12/04 25.55% 16.59% 4.28% 4.52% 1.09% 6.13% 2.78% 11.95% 1.31% 1.59%
2025/12/05 25.91% 19.05% 5.46% 5.06% 1.47% 3.08% 2.94% 3.55% 0.54% 1.27%
2025/12/06 33.32% 18.73% 3.38% 3.37% 3.71% 2.11% 3.27% 8.1% 1.88% 2.2%
2025/12/07 26.18% 19.39% 6.68% 5.26% 2.78% 0% 4.05% 6.6% 3.19% 2.06%
2025/12/08 22.97% 17.64% 8.8% 3.88% 1.08% 3.69% 3.87% 2.86% 6.22% 1.13%
2025/12/09 27.94% 15.29% 8.35% 7% 2.98% 2.13% 4.9% 3.87% 0.55% 2.95%
2025/12/10 30.46% 12.93% 7.33% 5.12% 1.47% 5.42% 3.6% 5.15% 3.23% 1.1%
2025/12/11 27.68% 12.29% 6.69% 5.84% 2.56% 7.63% 2.48% 6.63% 1.56% 3.64%
2025/12/12 30.95% 14.6% 5.16% 2.98% 3.06% 4.21% 4.63% 6.44% 2.06% 1.33%
2025/12/13 37.89% 14.09% 4.52% 4.79% 3.2% 0.91% 3.92% 2.51% 0.87% 6.03%
2025/12/14 31.83% 15.91% 7.13% 3.94% 2.04% 3.33% 5.83% 3.58% 0.86% 2.59%
2025/12/15 34.77% 12.49% 7.05% 3.49% 1.63% 1.05% 5.22% 2.03% 4.64% 5.08%
2025/12/16 29.54% 14.21% 4.82% 5.36% 4.29% 5.09% 3.09% 4.52% 0.83% 5.97%
2025/12/17 26.53% 10.45% 5.45% 6.87% 4.81% 8.71% 2.34% 5.74% 1.08% 5.58%
2025/12/18 28.49% 10.8% 5.78% 5.2% 1.83% 9.2% 4.61% 6.36% 1.11% 3.05%
2025/12/19 23.81% 10.68% 10.08% 6.97% 4.02% 4.15% 5.63% 6.76% 1.36% 2.76%
2025/12/20 28.66% 10.91% 4.46% 5.61% 2.09% 11.42% 3.65% 6.24% 2.09% 2.56%
2025/12/21 27.46% 14.83% 5.27% 9.88% 2.98% 3.79% 2.14% 5.14% 1.06% 1.88%
2025/12/22 18.8% 22.16% 5.36% 7.53% 1.53% 7.54% 3.02% 4.4% 1.02% 1.81%
2025/12/23 26.01% 9.39% 8.71% 4.75% 3.46% 5.06% 3.59% 6.86% 3.71% 2.86%
2025/12/24 21.71% 14.41% 10.2% 4.92% 3.73% 4.95% 2.77% 7.2% 2.96% 3.6%
2025/12/25 27.8% 9.58% 8.88% 7.33% 3.58% 3.94% 3.16% 5.57% 2.42% 1.05%
2025/12/26 22.92% 15.31% 4.91% 4.34% 2.95% 4.37% 1.73% 4.36% 4.79% 6.14%
2025/12/27 23.03% 19.47% 4.32% 5.17% 7.16% 6.05% 4.23% 6.2% 2.48% 1.48%
2025/12/28 22.81% 17.18% 5.67% 6.89% 6.15% 4.57% 3.4% 4.45% 3.47% 3.62%
2025/12/29 27.31% 14.07% 3.3% 6.15% 5.24% 3.76% 5.55% 3.07% 1.22% 6.35%
2025/12/30 26.94% 16.68% 5.52% 6.86% 5.86% 2.83% 3.05% 3.26% 1.04% 3.97%
2025/12/31 23.05% 19.39% 8.45% 7.62% 6.63% 4.1% 3.48% 2.6% 1.6% 1.45%
  • discounttire.com
  • tirerack.com
  • pepboys.com
  • mavis.com
  • belletire.com
  • discounttirecenters.com
  • tireagent.com
  • fixgo.com
  • americantiredepot.com
  • lesschwab.com

Copyright © Adthena. All rights reserved.

DiscountTire led December with fluctuating impressions, peaking mid-month. TireRack saw a dip, while PepBoys and Mavis had modest gains. FixGo and DiscountTireCenters showed varied trends. The month ended with DiscountTire dominant.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Automotive Tires

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Automotive Tires - Last month
  1. 1
    Same-Day Appointments - Buy 3, Get 1 Free Tire Sale - Most Tire Sizes https://www.americantiredepot.com › tire › promo

    Shop online or in-store for top-rated tires and wheels at competitive prices. You are just a few steps away from scheduling your online appointment. Certified Auto Experts. Over 200 Locations.

  2. 2
    Discount Tire Official Site https://www.discounttire.com

    Special Online Only Offer — The Savings Don't Stop at Our Low Prices. Wait Less Time When You Buy and Book Online. Get...

  3. 3
    Tires Buy 3 get 1 Free - Flash Sale: Tires From $19.99 https://www.fixgo.com

    Buy tires at FixGo & get up to 60% off on selected tires. Shop online, install nearby.

  4. 4
    Buy 3, Get The 4th Tire Free | Open 7 Days a Week https://www.pepboys.com

    Buy 3 Cooper All-Season Tires, Get The 4th Free + Free Install. $420 Value. Terms Apply. Merry ...

  5. 5
    Discount Tire + Tire Rack BETTER TOGETHER https://www.tirerack.com

    Large Selection of Tires & Wheels! Find. Deliver. Install. Find an installer nearby. Next day delivery to most. Experts on staff. Highlights: Online Shopping Option Available, Customer Support Available, Order Tracking Option Available.

Copyright © Adthena. All rights reserved.

In the competitive world of tire sales, American Tire Depot, Discount Tire, FixGo, Pep Boys, and Tire Rack dominate with enticing offers. Themes of convenience and savings shine through, with “Buy 3, Get 1 Free” deals and online shopping options, highlighting their unique selling propositions.

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