US Automotive Tires - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Tires category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Tires – US

Google AI Overview visibility for Automotive Tires US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 22.4820740514
77.5179259486
22%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 18
82
18%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 10%
Transactional 23%
Navigational 2%
Seasonal 1%
Local 10%
Problem Solving 4%

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Market Exposure

Share of Clicks for top 10 US Automotive Tires brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
discounttire.com 59.91
tirerack.com 7.5
discounttirecenters.com 3.9
mavis.com 3.82
pepboys.com 2.96
goodyear.com 2.68
fixgo.com 1.67
lesschwab.com 1.5
firestonecompleteautocare.com 1.4
tireagent.com 1.35
others 13.31
  • discounttire.com - 59.91%
  • tirerack.com - 7.5%
  • discounttirecenters.com - 3.9%
  • mavis.com - 3.82%
  • pepboys.com - 2.96%
  • goodyear.com - 2.68%
  • fixgo.com - 1.67%
  • lesschwab.com - 1.5%
  • firestonecompleteautocare.com - 1.4%
  • tireagent.com - 1.35%
  • others - 13.31%

Copyright © Adthena. All rights reserved.

Discounttire.com dominates with 59.91% click share, while tirerack.com holds 7.5%. Others collectively capture 13.31%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Automotive Tires brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date discounttire.com tirerack.com goodyear.com tireagent.com pepboys.com mavis.com fixgo.com firestonecompleteautocare.com discounttirecenters.com lesschwab.com
2026/02/01 27.21% 14.18% 0.93% 2.7% 5.05% 7.52% 4.01% 4.63% 2.73% 1.52%
2026/02/02 28.62% 11.92% 3.95% 2.28% 5.16% 4.67% 3.75% 6.42% 5.83% 7.14%
2026/02/03 29.38% 18.65% 1.81% 1.77% 6.25% 5.06% 3.84% 4.52% 1.51% 3.95%
2026/02/04 25.6% 17.45% 2.27% 3.4% 4.96% 7.74% 5.89% 2.8% 8.24% 3.27%
2026/02/05 24.63% 12.38% 4.22% 3.34% 7.31% 5.28% 3.44% 3.47% 8.59% 5.93%
2026/02/06 29.7% 8.12% 5.12% 3.28% 6.63% 7.48% 5.2% 3.51% 6.39% 4.73%
2026/02/07 32.21% 9.19% 6.69% 2.46% 8.18% 5.99% 3.58% 4.24% 3.94% 2.5%
2026/02/08 31.17% 11.66% 4.76% 2.72% 5.98% 6.88% 1.86% 4.29% 5.84% 1.71%
2026/02/09 26.72% 7.7% 3.87% 3.85% 8.24% 9.27% 6.95% 4.18% 5.77% 3.37%
2026/02/10 28.15% 7.58% 5.19% 3.98% 6.5% 11.14% 4.3% 3.12% 4.14% 4.38%
2026/02/11 26.9% 7.15% 4.65% 4.46% 7.71% 9.23% 2.09% 3.88% 1.13% 6.36%
2026/02/12 24.38% 12.26% 4.18% 3.31% 7.23% 5.24% 3.4% 3.44% 8.51% 5.87%
2026/02/13 29.09% 7.95% 5.01% 3.21% 6.49% 7.33% 5.1% 3.44% 6.26% 4.63%
2026/02/14 31.89% 9.1% 6.63% 2.44% 8.1% 5.93% 3.54% 4.2% 3.91% 2.48%
2026/02/15 31.07% 11.62% 4.75% 2.71% 5.96% 6.85% 1.86% 4.28% 5.82% 1.7%
2026/02/16 26.39% 7.6% 3.82% 3.8% 8.14% 9.15% 6.87% 4.13% 5.69% 3.33%
2026/02/17 26.41% 7.23% 4.31% 4.83% 4.85% 11.07% 2.82% 3.37% 6.67% 4.58%
2026/02/18 33.31% 8.23% 3.78% 3.49% 8.96% 6.35% 1.73% 3.23% 0.77% 3.85%
2026/02/19 31.17% 8.52% 2.92% 4.17% 8.21% 8.9% 4.28% 4.84% 2.53% 1.16%
2026/02/20 34.54% 5.8% 4.67% 2.97% 4.4% 8.53% 3.25% 5.02% 4.14% 3.97%
2026/02/21 32.43% 12.27% 4.98% 4.29% 4.26% 9.02% 5.49% 4.29% 1.97% 2.94%
2026/02/22 30% 6.3% 5.66% 2.92% 6.57% 8.81% 3.45% 4.26% 1.69% 4.78%
2026/02/23 31.69% 7.27% 3.91% 3.28% 8.25% 12.55% 3.11% 4.18% 4.02% 2.98%
2026/02/24 26.6% 11.73% 4.07% 2.88% 10.43% 8.15% 5.37% 3.73% 7.01% 3.05%
2026/02/25 37.28% 7.88% 4.03% 3.89% 7.74% 8.05% 4.65% 2.97% 3.35% 1.42%
2026/02/26 41.16% 4.95% 5.24% 3.01% 6.36% 5.91% 4.61% 3.65% 6.55% 1.12%
2026/02/27 37.5% 5.5% 4.26% 4.54% 6.68% 5.85% 4.17% 5.35% 2.51% 3.4%
2026/02/28 40.2% 6.26% 5.87% 5.54% 5.43% 5.16% 3.35% 3.06% 2.17% 1.33%
  • discounttire.com
  • tirerack.com
  • goodyear.com
  • tireagent.com
  • pepboys.com
  • mavis.com
  • fixgo.com
  • firestonecompleteautocare.com
  • discounttirecenters.com
  • lesschwab.com

Copyright © Adthena. All rights reserved.

Discounttire.com led February with a steady rise, peaking at 41.16%. Tirerack.com saw a decline, ending at 6.26%. Goodyear.com fluctuated, closing at 5.87%. Tireagent.com and Pepboys.com showed moderate gains, while Mavis.com peaked mid-month.

Market Exposure

Competitor Count for US Automotive Tires

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/02/01 181
2026/02/02 151
2026/02/03 182
2026/02/04 175
2026/02/05 169
2026/02/06 170
2026/02/07 167
2026/02/08 143
2026/02/09 150
2026/02/10 154
2026/02/11 153
2026/02/12 169
2026/02/13 170
2026/02/14 167
2026/02/15 143
2026/02/16 150
2026/02/17 126
2026/02/18 155
2026/02/19 152
2026/02/20 130
2026/02/21 120
2026/02/22 150
2026/02/23 166
2026/02/24 150
2026/02/25 143
2026/02/26 133
2026/02/27 138
2026/02/28 137

Copyright © Adthena. All rights reserved.

February saw fluctuating advertiser numbers, peaking at 182 on the 3rd, then declining to 137 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for US Automotive Tires

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
discounttire.com 3.88%
tiresplus.com 0.58%
mavis.com 0.4%
townfairtire.com 0.27%
continentaltire.com 0.21%
mrtire.com -0.32%
tires-easy.com -0.37%
lesschwab.com -0.62%
tirerack.com -1.02%
discounttirecenters.com -1.63%

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Discounttire.com surged with a 3.88% click share increase, while discounttirecenters.com dropped by 1.63%. Tiresplus.com gained 0.58%, and tirerack.com fell by 1.02%.

Campaign Efficiency

US Automotive Tires Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date discounttire.com pepboys.com tirerack.com mavis.com tireagent.com goodyear.com fixgo.com discounttirecenters.com firestonecompleteautocare.com lesschwab.com
2026/02/01 25.42% 7.07% 12.85% 7.97% 1.68% 0.5% 4.07% 2.68% 4.09% 0.94%
2026/02/02 30.4% 4.7% 11.33% 3.64% 1.27% 2.92% 5.81% 8.27% 3.27% 8.64%
2026/02/03 27.6% 5.57% 18.47% 3.54% 1.6% 1.27% 4.76% 2.81% 3.05% 4.41%
2026/02/04 24.84% 4.44% 16.23% 6.29% 2.72% 1.23% 8.72% 8.99% 1.79% 3.61%
2026/02/05 25.87% 7.1% 11.97% 4.72% 3.03% 2.87% 4.43% 8.3% 1.85% 5.72%
2026/02/06 29.88% 6.87% 8.19% 4.85% 3.18% 3.07% 5.94% 5.15% 1.66% 5.67%
2026/02/07 34.98% 9.34% 8.29% 4.4% 1.86% 4.27% 4.09% 3.82% 2.29% 3.75%
2026/02/08 34.21% 7.68% 10.52% 6.76% 2.36% 3.11% 1.86% 4.14% 2.17% 1.75%
2026/02/09 26.73% 9.04% 7.27% 6.94% 3.65% 2.1% 7.49% 5.46% 1.69% 2.94%
2026/02/10 27.64% 6.57% 7.6% 9.63% 3.46% 3.54% 6.52% 5.02% 2.07% 4.32%
2026/02/11 27.6% 7.15% 6.81% 7.72% 4.12% 3.07% 2.23% 1.29% 2.75% 7.27%
2026/02/12 25.87% 7.1% 11.97% 4.72% 3.03% 2.87% 4.43% 8.3% 1.85% 5.72%
2026/02/13 29.88% 6.87% 8.19% 4.85% 3.18% 3.07% 5.94% 5.15% 1.66% 5.67%
2026/02/14 34.98% 9.34% 8.29% 4.4% 1.86% 4.27% 4.09% 3.82% 2.29% 3.75%
2026/02/15 34.21% 7.68% 10.52% 6.76% 2.36% 3.11% 1.86% 4.14% 2.17% 1.75%
2026/02/16 26.73% 9.04% 7.27% 6.94% 3.65% 2.1% 7.49% 5.46% 1.69% 2.94%
2026/02/17 28.57% 5.39% 6.65% 9.74% 5.1% 3% 3.36% 6.1% 4.14% 3.95%
2026/02/18 35.11% 10.89% 7.16% 4.65% 2.75% 1.99% 1.96% 0.91% 1.75% 4.18%
2026/02/19 34.8% 9.12% 8.18% 6.36% 3.6% 1.64% 4.59% 2.9% 2.49% 0.94%
2026/02/20 38.76% 5% 5.78% 5.83% 2.36% 2.79% 4.45% 4.07% 2.37% 3.85%
2026/02/21 31.83% 4.74% 12.97% 7.27% 3.35% 3.11% 8.12% 5.04% 1.93% 3.19%
2026/02/22 30.68% 8.62% 5.49% 7.83% 2.39% 3.48% 5.14% 2.54% 2.28% 4.24%
2026/02/23 33.89% 9.17% 7.12% 12.19% 2.74% 2.65% 3.45% 4.17% 2.28% 3.25%
2026/02/24 26.22% 13.71% 11.97% 7.09% 2.21% 2.44% 6.67% 5.41% 1.98% 2.77%
2026/02/25 38.71% 8.45% 6.95% 7.46% 2.96% 2.23% 5.27% 3.27% 1.68% 1.06%
2026/02/26 43.01% 7.34% 4.49% 4.08% 1.76% 2.87% 5.23% 7.65% 1.61% 0.8%
2026/02/27 38.39% 7.85% 5.53% 4.91% 4.6% 2.33% 5.48% 3.08% 2.5% 3.73%
2026/02/28 43.16% 6.19% 6.03% 5.98% 5.34% 4.05% 3.35% 2.06% 1.64% 0.99%
  • discounttire.com
  • pepboys.com
  • tirerack.com
  • mavis.com
  • tireagent.com
  • goodyear.com
  • fixgo.com
  • discounttirecenters.com
  • firestonecompleteautocare.com
  • lesschwab.com

Copyright © Adthena. All rights reserved.

In February 2026, DiscountTire.com led with a rising impression share, peaking at 43.16%. PepBoys.com and TireRack.com showed fluctuations, while Mavis.com and TireAgent.com had modest gains. The month ended with DiscountTire.com dominating.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Automotive Tires

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Automotive Tires - Last month
  1. 1
    Discount Tire Official Site https://www.discounttire.com

    Save Time, Order Online — The Savings Don't Stop at Our Low Prices. Wait Less Time When You Buy and Book Online.

  2. 2
    Firestone Tires https://www.firestonetire.com

    Official Site — Drive Confidently With Firestone Tires at Any Time of Year. Find a Dealer Near You.

  3. 3
    Lowest Tire Prices on the Web https://www.onlinetires.com

    Clearance Tire Sale. Shop Now — Find the perfect tires for your car or truck. We offer a huge selection of brands at the best prices with no credit check financing available. Shop now!

  4. 4
    Buy Three, Get The Fourth Free | Open 7 Days A Week https://www.pepboys.com

    Buy 3, Get The 4th Free On Cooper Adventurer Tires. Make Appointment Online. Terms Apply

  5. 5
    Discount Tires And Wheels https://www.tirerack.com

    Tire Rack - Official Site — Shop for Tires & Wheels by Vehicle. Great Prices. Buy Tires and Wheels ...

Copyright © Adthena. All rights reserved.

In the competitive world of tire sales, Discount Tire leads with convenience and savings, while Firestone emphasizes year-round confidence. Online Tires offers unbeatable prices and financing, Pep Boys tempts with a buy-three-get-one-free deal, and Tire Rack highlights a wide selection and great prices.

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