Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Tires category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 18.1577495863 |
| 81.8422504137 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 18 |
| 82 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| discounttire.com | 51.9 |
| tirerack.com | 13.77 |
| discounttirecenters.com | 3.73 |
| mavis.com | 3.7 |
| pepboys.com | 2.89 |
| tireagent.com | 2.47 |
| fixgo.com | 2.21 |
| goodyear.com | 1.76 |
| belletire.com | 1.57 |
| lesschwab.com | 1.4 |
| others | 14.6 |
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Discounttire.com dominates with 51.9% click share, followed by tirerack.com at 13.77%. ‘Others’ collectively hold 14.6%, showcasing diverse competition.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | discounttire.com | tirerack.com | belletire.com | mavis.com | pepboys.com | tireagent.com | discounttirecenters.com | americantiredepot.com | fixgo.com | lesschwab.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/12/01 | 23.03% | 13.74% | 1.43% | 8.96% | 17.29% | 6.33% | 0.52% | 0.81% | 4.72% | 1.68% |
| 2025/12/02 | 20.63% | 21.84% | 2.74% | 6.33% | 4.08% | 5.6% | 3.44% | 0.47% | 8.24% | 2.74% |
| 2025/12/03 | 25.72% | 22.58% | 2.32% | 5.92% | 6.73% | 5.28% | 1.53% | 0.24% | 5.32% | 4.02% |
| 2025/12/04 | 27.01% | 16.49% | 1.1% | 5.08% | 3.93% | 3.84% | 3.75% | 1.07% | 7.15% | 1.37% |
| 2025/12/05 | 27.09% | 18.9% | 1.53% | 6.4% | 5.57% | 4.93% | 3.15% | 0.86% | 3.66% | 1.59% |
| 2025/12/06 | 32.85% | 19.21% | 3.09% | 4.75% | 3.02% | 5.14% | 1.37% | 1.86% | 6.78% | 1.96% |
| 2025/12/07 | 25.72% | 21.42% | 2.69% | 5.83% | 7.03% | 4.74% | 0% | 3.21% | 4.41% | 2.06% |
| 2025/12/08 | 21.18% | 17.96% | 1.12% | 3.9% | 8.85% | 4.83% | 4.37% | 6.12% | 2.59% | 1.32% |
| 2025/12/09 | 25.98% | 14.5% | 3.81% | 7.93% | 8.37% | 5.52% | 1.92% | 0.91% | 3.3% | 2.35% |
| 2025/12/10 | 31.87% | 12.55% | 1.42% | 5.16% | 7.49% | 4.46% | 4.39% | 3.67% | 3.97% | 1.1% |
| 2025/12/11 | 29.39% | 13.54% | 2.42% | 6.65% | 7.1% | 3.77% | 5.76% | 1.6% | 5.48% | 2.65% |
| 2025/12/12 | 31.23% | 13.16% | 3.29% | 3.06% | 5.08% | 6.39% | 3.74% | 3.46% | 5.09% | 1.7% |
| 2025/12/13 | 35.77% | 14.68% | 3.43% | 4.53% | 5.32% | 6.09% | 0.91% | 0.88% | 2.67% | 4.73% |
| 2025/12/14 | 30.76% | 16.43% | 2.61% | 4.11% | 7.21% | 7.04% | 2.06% | 0.58% | 2.82% | 2.6% |
| 2025/12/15 | 35.91% | 11.23% | 1.71% | 3.41% | 6.34% | 6.7% | 0.87% | 4.2% | 1.79% | 4.79% |
| 2025/12/16 | 30.69% | 14.04% | 3.88% | 4.91% | 4.57% | 4.28% | 3.99% | 1.38% | 4.34% | 6% |
| 2025/12/17 | 28.05% | 10.83% | 4.36% | 7.97% | 5.38% | 3.69% | 7.61% | 1.64% | 5.42% | 5.05% |
| 2025/12/18 | 28.16% | 10.34% | 2.36% | 5.53% | 5.27% | 7.42% | 8.95% | 1.27% | 4.97% | 2.71% |
| 2025/12/19 | 24.98% | 10.81% | 3.77% | 7.18% | 9.79% | 7.24% | 2.22% | 1.83% | 4.46% | 3.26% |
| 2025/12/20 | 29.56% | 12.17% | 2.28% | 5.78% | 4.36% | 4.23% | 11.05% | 2.2% | 5.31% | 2.27% |
| 2025/12/21 | 28.13% | 15.71% | 3.41% | 9.79% | 5.66% | 2.77% | 3.19% | 1.01% | 4.83% | 1.73% |
| 2025/12/22 | 19.38% | 25.05% | 1.48% | 6.77% | 4.69% | 3.76% | 8.13% | 1.34% | 3.21% | 1.82% |
| 2025/12/23 | 27.65% | 10.49% | 3.13% | 4.46% | 8.38% | 4.79% | 5.08% | 3.87% | 5.93% | 2.77% |
| 2025/12/24 | 20.84% | 15.16% | 4.1% | 5.84% | 9.98% | 3.77% | 3.6% | 3.6% | 6.76% | 2.57% |
| 2025/12/25 | 26.67% | 9.59% | 3.76% | 7.36% | 8.82% | 4.13% | 3.51% | 3% | 4.97% | 1.07% |
| 2025/12/26 | 24.15% | 15.03% | 4.46% | 5.39% | 4.81% | 2.77% | 3.97% | 5.1% | 3.01% | 6.51% |
| 2025/12/27 | 22.72% | 20.15% | 7.08% | 5.53% | 4.7% | 6.04% | 5.05% | 2.47% | 3.83% | 1.65% |
| 2025/12/28 | 24.03% | 16.84% | 6.6% | 7.15% | 5.54% | 4.64% | 3.5% | 3.85% | 3.93% | 3.23% |
| 2025/12/29 | 27.58% | 15.21% | 5.75% | 6.49% | 3.72% | 5.8% | 2.94% | 1.51% | 2.62% | 5.32% |
| 2025/12/30 | 24.98% | 16.24% | 5.59% | 7.08% | 5.11% | 4.57% | 3.15% | 1.43% | 2.85% | 3.43% |
| 2025/12/31 | 24.21% | 18.86% | 7.91% | 7.83% | 7.1% | 5.13% | 2.72% | 2.12% | 1.85% | 1.53% |
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DiscountTire’s spend share fluctuated, peaking mid-month. TireRack saw a significant drop, while BelleTire and Mavis had steady increases. PepBoys and TireAgent showed mixed trends. December ended with varied performances.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/12/01 | 147 |
| 2025/12/02 | 156 |
| 2025/12/03 | 173 |
| 2025/12/04 | 164 |
| 2025/12/05 | 177 |
| 2025/12/06 | 155 |
| 2025/12/07 | 150 |
| 2025/12/08 | 150 |
| 2025/12/09 | 152 |
| 2025/12/10 | 156 |
| 2025/12/11 | 158 |
| 2025/12/12 | 163 |
| 2025/12/13 | 153 |
| 2025/12/14 | 144 |
| 2025/12/15 | 159 |
| 2025/12/16 | 154 |
| 2025/12/17 | 148 |
| 2025/12/18 | 175 |
| 2025/12/19 | 158 |
| 2025/12/20 | 146 |
| 2025/12/21 | 151 |
| 2025/12/22 | 189 |
| 2025/12/23 | 185 |
| 2025/12/24 | 177 |
| 2025/12/25 | 159 |
| 2025/12/26 | 160 |
| 2025/12/27 | 141 |
| 2025/12/28 | 149 |
| 2025/12/29 | 149 |
| 2025/12/30 | 144 |
| 2025/12/31 | 150 |
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December saw fluctuating advertiser numbers, peaking at 189 on the 22nd. The month concluded with 150 advertisers, reflecting a dynamic landscape.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Discounttire.com saw a significant drop of 6.83%, while discounttirecenters.com gained 1.72%. Mavis.com increased by 1.09%, and tirerack.com rose by 0.99%.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | discounttire.com | tirerack.com | pepboys.com | mavis.com | belletire.com | discounttirecenters.com | tireagent.com | fixgo.com | americantiredepot.com | lesschwab.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/12/01 | 23.58% | 14.03% | 19.33% | 9.58% | 1.3% | 0.56% | 4.13% | 5.07% | 0.88% | 1.59% |
| 2025/12/02 | 19.69% | 20.96% | 4.26% | 5.43% | 3.1% | 3.36% | 4.54% | 10.26% | 0.48% | 2.91% |
| 2025/12/03 | 22.78% | 21.66% | 9.21% | 6.18% | 1.93% | 2.22% | 4.36% | 6.47% | 0.34% | 3.66% |
| 2025/12/04 | 25.55% | 16.59% | 4.28% | 4.52% | 1.09% | 6.13% | 2.78% | 11.95% | 1.31% | 1.59% |
| 2025/12/05 | 25.91% | 19.05% | 5.46% | 5.06% | 1.47% | 3.08% | 2.94% | 3.55% | 0.54% | 1.27% |
| 2025/12/06 | 33.32% | 18.73% | 3.38% | 3.37% | 3.71% | 2.11% | 3.27% | 8.1% | 1.88% | 2.2% |
| 2025/12/07 | 26.18% | 19.39% | 6.68% | 5.26% | 2.78% | 0% | 4.05% | 6.6% | 3.19% | 2.06% |
| 2025/12/08 | 22.97% | 17.64% | 8.8% | 3.88% | 1.08% | 3.69% | 3.87% | 2.86% | 6.22% | 1.13% |
| 2025/12/09 | 27.94% | 15.29% | 8.35% | 7% | 2.98% | 2.13% | 4.9% | 3.87% | 0.55% | 2.95% |
| 2025/12/10 | 30.46% | 12.93% | 7.33% | 5.12% | 1.47% | 5.42% | 3.6% | 5.15% | 3.23% | 1.1% |
| 2025/12/11 | 27.68% | 12.29% | 6.69% | 5.84% | 2.56% | 7.63% | 2.48% | 6.63% | 1.56% | 3.64% |
| 2025/12/12 | 30.95% | 14.6% | 5.16% | 2.98% | 3.06% | 4.21% | 4.63% | 6.44% | 2.06% | 1.33% |
| 2025/12/13 | 37.89% | 14.09% | 4.52% | 4.79% | 3.2% | 0.91% | 3.92% | 2.51% | 0.87% | 6.03% |
| 2025/12/14 | 31.83% | 15.91% | 7.13% | 3.94% | 2.04% | 3.33% | 5.83% | 3.58% | 0.86% | 2.59% |
| 2025/12/15 | 34.77% | 12.49% | 7.05% | 3.49% | 1.63% | 1.05% | 5.22% | 2.03% | 4.64% | 5.08% |
| 2025/12/16 | 29.54% | 14.21% | 4.82% | 5.36% | 4.29% | 5.09% | 3.09% | 4.52% | 0.83% | 5.97% |
| 2025/12/17 | 26.53% | 10.45% | 5.45% | 6.87% | 4.81% | 8.71% | 2.34% | 5.74% | 1.08% | 5.58% |
| 2025/12/18 | 28.49% | 10.8% | 5.78% | 5.2% | 1.83% | 9.2% | 4.61% | 6.36% | 1.11% | 3.05% |
| 2025/12/19 | 23.81% | 10.68% | 10.08% | 6.97% | 4.02% | 4.15% | 5.63% | 6.76% | 1.36% | 2.76% |
| 2025/12/20 | 28.66% | 10.91% | 4.46% | 5.61% | 2.09% | 11.42% | 3.65% | 6.24% | 2.09% | 2.56% |
| 2025/12/21 | 27.46% | 14.83% | 5.27% | 9.88% | 2.98% | 3.79% | 2.14% | 5.14% | 1.06% | 1.88% |
| 2025/12/22 | 18.8% | 22.16% | 5.36% | 7.53% | 1.53% | 7.54% | 3.02% | 4.4% | 1.02% | 1.81% |
| 2025/12/23 | 26.01% | 9.39% | 8.71% | 4.75% | 3.46% | 5.06% | 3.59% | 6.86% | 3.71% | 2.86% |
| 2025/12/24 | 21.71% | 14.41% | 10.2% | 4.92% | 3.73% | 4.95% | 2.77% | 7.2% | 2.96% | 3.6% |
| 2025/12/25 | 27.8% | 9.58% | 8.88% | 7.33% | 3.58% | 3.94% | 3.16% | 5.57% | 2.42% | 1.05% |
| 2025/12/26 | 22.92% | 15.31% | 4.91% | 4.34% | 2.95% | 4.37% | 1.73% | 4.36% | 4.79% | 6.14% |
| 2025/12/27 | 23.03% | 19.47% | 4.32% | 5.17% | 7.16% | 6.05% | 4.23% | 6.2% | 2.48% | 1.48% |
| 2025/12/28 | 22.81% | 17.18% | 5.67% | 6.89% | 6.15% | 4.57% | 3.4% | 4.45% | 3.47% | 3.62% |
| 2025/12/29 | 27.31% | 14.07% | 3.3% | 6.15% | 5.24% | 3.76% | 5.55% | 3.07% | 1.22% | 6.35% |
| 2025/12/30 | 26.94% | 16.68% | 5.52% | 6.86% | 5.86% | 2.83% | 3.05% | 3.26% | 1.04% | 3.97% |
| 2025/12/31 | 23.05% | 19.39% | 8.45% | 7.62% | 6.63% | 4.1% | 3.48% | 2.6% | 1.6% | 1.45% |
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DiscountTire led December with fluctuating impressions, peaking mid-month. TireRack saw a dip, while PepBoys and Mavis had modest gains. FixGo and DiscountTireCenters showed varied trends. The month ended with DiscountTire dominant.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Shop online or in-store for top-rated tires and wheels at competitive prices. You are just a few steps away from scheduling your online appointment. Certified Auto Experts. Over 200 Locations.
Special Online Only Offer — The Savings Don't Stop at Our Low Prices. Wait Less Time When You Buy and Book Online. Get...
Buy tires at FixGo & get up to 60% off on selected tires. Shop online, install nearby.
Buy 3 Cooper All-Season Tires, Get The 4th Free + Free Install. $420 Value. Terms Apply. Merry ...
Large Selection of Tires & Wheels! Find. Deliver. Install. Find an installer nearby. Next day delivery to most. Experts on staff. Highlights: Online Shopping Option Available, Customer Support Available, Order Tracking Option Available.
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In the competitive world of tire sales, American Tire Depot, Discount Tire, FixGo, Pep Boys, and Tire Rack dominate with enticing offers. Themes of convenience and savings shine through, with “Buy 3, Get 1 Free” deals and online shopping options, highlighting their unique selling propositions.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the US Automotive Tires December 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the US Automotive Tires December 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.
On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The US Automotive Tires December 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
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Yes. The US Automotive Tires December 2025 Report aggregates data from across both device types and Google Shopping.
The US Automotive Tires December 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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