US Automotive Tires - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Tires category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Automotive Tires brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
discounttire.com	38.57
tirerack.com	10.82
pepboys.com	7.53
firestonecompleteautocare.com	4.79
tireagent.com	4.11
goodyear.com	3.8
fixgo.com	3.34
mavis.com	2.85
firestonetire.com	2.82
discounttirecenters.com	2.17
others	19.2

Discounttire.com leads with 38.57% click share, followed by Tirerack.com at 10.82%. Others collectively hold 19.2%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Automotive Tires brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	discounttire.com	pepboys.com	fixgo.com	firestonecompleteautocare.com	tirerack.com	goodyear.com	tireagent.com	firestonetire.com	mavis.com	discounttirecenters.com
2025/04/01	40.62%	5.99%	0.73%	7.93%	7.42%	2.57%	3.33%	3.27%	5.49%	0.5%
2025/04/02	22.74%	16.12%	2.65%	9.47%	8.93%	2.59%	2.44%	3.62%	5.67%	4.23%
2025/04/03	24.02%	11.47%	1.09%	14.17%	8.14%	1.85%	3.37%	3.57%	4.27%	0.11%
2025/04/04	27.44%	13.04%	3.67%	9.2%	8.42%	2.9%	4.83%	2.69%	4.39%	1.67%
2025/04/05	33.32%	9.56%	2.45%	10.72%	8.24%	3.32%	3.48%	3.27%	1.63%	3.44%
2025/04/06	20.39%	11.97%	4.51%	7.91%	10.7%	3.75%	3.29%	4.49%	10.39%	1.24%
2025/04/07	31.79%	13.21%	6.58%	5.45%	6.41%	2.91%	3.73%	3.83%	4.76%	1.94%
2025/04/08	28.41%	7.63%	9.36%	8.48%	8.88%	2.47%	3.79%	3.92%	4.85%	1.81%
2025/04/09	34.88%	11.01%	2.74%	8.47%	6.06%	4.15%	3.42%	4.61%	2.81%	3.19%
2025/04/10	27.49%	10.05%	2.69%	8.81%	7.93%	3.49%	2.97%	4.77%	4.14%	0.29%
2025/04/11	19.44%	15.82%	6.3%	7.8%	8.44%	3.99%	2.21%	6.05%	3.23%	1.1%
2025/04/12	19.1%	10.01%	11.96%	6.47%	7.96%	3.07%	4.83%	4.66%	5.18%	7.58%
2025/04/13	38.8%	5.58%	14.43%	8.53%	7.43%	1.88%	1.94%	4.19%	2.01%	2.43%
2025/04/14	33.79%	10.99%	1.92%	8.97%	11.97%	1.9%	2.68%	2.72%	3.72%	1.37%
2025/04/15	30.64%	10.86%	7.73%	8.41%	9.56%	1.98%	2.69%	3.59%	2.51%	0.85%
2025/04/16	12.97%	18.52%	15.31%	8.13%	8.89%	2.18%	2.35%	4.44%	3.89%	3.2%
2025/04/17	25.83%	11.34%	1.05%	11.85%	11.38%	2.03%	2.32%	6.4%	3.88%	0.24%
2025/04/18	15.27%	25.29%	2.74%	7.75%	12.39%	1.88%	3.25%	2.76%	1.45%	5.17%
2025/04/19	21.95%	22.13%	3.25%	6.52%	10.62%	1.81%	7.59%	3.23%	3%	0.42%
2025/04/20	57.57%	7.2%	1.41%	6.09%	4.94%	1.82%	3.43%	2.26%	1.06%	2.77%
2025/04/21	32.95%	14.73%	5.45%	7.48%	9.84%	1.49%	3.91%	3.1%	1.59%	1.53%
2025/04/22	22.95%	8.27%	7.99%	7.39%	10.49%	1.65%	3.37%	4.43%	1.25%	4.2%
2025/04/23	15.67%	13.83%	3.13%	7.75%	9.58%	4.73%	6.29%	4.91%	1.66%	2.88%
2025/04/24	22.72%	9.81%	7.48%	6.81%	6.02%	4.43%	3.51%	3.01%	2.75%	5.14%
2025/04/25	18.79%	12.13%	2.94%	6.68%	13.08%	5.19%	5.69%	3.43%	3.99%	4.97%
2025/04/26	18.26%	13.45%	3.7%	9.35%	11.18%	6.23%	6.4%	4.11%	0.53%	0.62%
2025/04/27	24.9%	13.98%	1.96%	5.57%	10.89%	3.73%	4.19%	3.86%	2.09%	0.48%
2025/04/28	31.13%	10.83%	2.48%	9.09%	7.97%	3.81%	3.75%	5.25%	1.55%	0.57%
2025/04/29	15.3%	13.19%	8.13%	6.74%	6.19%	3.19%	5.74%	4.83%	3.42%	5.62%
2025/04/30	23.89%	14.22%	8.05%	8.02%	7%	5.26%	4.4%	3.53%	2.47%	1.8%

Discounttire.com led April with fluctuating spend, peaking at 57.57% on the 20th. Pepboys.com saw a steady rise, while Fixgo.com had a mid-month surge. Firestonecompleteautocare.com maintained consistency, ending strong. April concluded with diverse spend patterns.

Market Exposure

Competitor Count for US Automotive Tires

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/04/01	186
2025/04/02	174
2025/04/03	172
2025/04/04	177
2025/04/05	174
2025/04/06	176
2025/04/07	184
2025/04/08	176
2025/04/09	183
2025/04/10	181
2025/04/11	173
2025/04/12	167
2025/04/13	171
2025/04/14	182
2025/04/15	173
2025/04/16	183
2025/04/17	201
2025/04/18	189
2025/04/19	193
2025/04/20	166
2025/04/21	166
2025/04/22	168
2025/04/23	180
2025/04/24	197
2025/04/25	155
2025/04/26	155
2025/04/27	155
2025/04/28	163
2025/04/29	170
2025/04/30	159

April saw fluctuating advertiser numbers, peaking at 201 on April 17. The month concluded with a decline, ending at 159.

Campaign Efficiency

Market Loss & Market Gains for US Automotive Tires

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
pepboys.com	1.4%
tiretutor.com	1.27%
tireagent.com	0.81%
goodyear.com	0.79%
tirerack.com	0.75%
martinsindustries.com	-0.3%
firestonecompleteautocare.com	-0.75%
discounttire.com	-1.25%
mavis.com	-1.38%
fixgo.com	-1.7%

Pepboys.com and Tiretutor.com lead with click share gains, while Fixgo.com and Mavis.com face declines.

Campaign Efficiency

US Automotive Tires Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	discounttire.com	pepboys.com	fixgo.com	tirerack.com	americastire.com	firestonecompleteautocare.com	tireagent.com	goodyear.com	discounttirecenters.com	mavis.com
2025/04/01	33.63%	7.48%	1.18%	7.6%	3.53%	6.62%	3.77%	1.85%	0.61%	4.37%
2025/04/02	16.98%	19.79%	3.7%	8.68%	2.51%	8.31%	2.65%	1.78%	3.79%	4.37%
2025/04/03	18.78%	15.17%	1.41%	7.75%	1.14%	11.33%	3.68%	1.36%	0.15%	3.65%
2025/04/04	19.35%	17.47%	7.18%	7.48%	2.81%	9.16%	5.1%	2.22%	1.77%	3.35%
2025/04/05	26.02%	10.85%	3.05%	8.43%	3.37%	10.76%	3.96%	2.45%	3.86%	0.89%
2025/04/06	15.99%	14.3%	3.53%	10.54%	2.65%	8.58%	3.74%	3.09%	1.74%	10.68%
2025/04/07	22.41%	16.58%	10.18%	6.28%	1.47%	4.39%	4.45%	1.94%	2.73%	4.3%
2025/04/08	20.03%	7.75%	15.27%	8.34%	1.09%	6.13%	4.08%	1.59%	2.34%	4.07%
2025/04/09	29.16%	13%	4.42%	5.76%	0.46%	6.22%	3.92%	2.86%	4.4%	1.94%
2025/04/10	19.72%	14.16%	3.17%	7.73%	0.48%	8.44%	3.31%	2.18%	0.33%	2.74%
2025/04/11	14.94%	21.88%	6.96%	8.16%	3.46%	5.45%	2.76%	2.6%	1.14%	1.99%
2025/04/12	15.03%	11.99%	17.24%	7.46%	4.9%	3.98%	5.11%	2.12%	7.47%	2.57%
2025/04/13	28.68%	7.33%	23.26%	6.42%	3.62%	7.61%	2.29%	1.4%	3.13%	2.02%
2025/04/14	25.97%	13.65%	1.9%	11.88%	1.64%	7.08%	2.8%	1.52%	1.31%	2.73%
2025/04/15	24.33%	12.56%	10.77%	8.84%	1.99%	5.31%	2.98%	1.44%	0.99%	2.32%
2025/04/16	10.29%	19.85%	20.77%	7.72%	0.89%	5.62%	2.12%	1.37%	2.49%	2.76%
2025/04/17	19.17%	13.11%	1.25%	10.87%	0.04%	9.41%	2.63%	1.32%	0.27%	3.92%
2025/04/18	12.03%	32.67%	2.57%	9.88%	1.06%	6.31%	2.9%	1.03%	4.34%	0.68%
2025/04/19	16.71%	21.66%	3.87%	10.28%	1.55%	5.11%	8.03%	1.31%	0.45%	2.46%
2025/04/20	45.85%	10.71%	2.25%	5.23%	1.2%	5.43%	5.1%	1.52%	2.88%	0.7%
2025/04/21	25.01%	17.1%	7.08%	9.02%	3.28%	6.81%	4.79%	1.07%	1.75%	1.69%
2025/04/22	18.16%	9.59%	11.58%	9.95%	4.35%	4.57%	3.84%	1.12%	5%	0.74%
2025/04/23	11.99%	16.88%	4.34%	8.06%	2.13%	5.39%	7.65%	3.67%	3.64%	1.05%
2025/04/24	17.69%	12.2%	11.1%	5.75%	2.25%	3.79%	3.84%	3.23%	5.12%	2.21%
2025/04/25	15.77%	14.89%	3.48%	12.74%	3.48%	4.03%	6.31%	3.4%	4.54%	2.96%
2025/04/26	14.96%	15.85%	4.86%	10.33%	1.62%	5.86%	7.38%	4.94%	0.68%	0.42%
2025/04/27	20.08%	16.75%	2.54%	9.28%	1.88%	3.7%	4.75%	2.57%	0.54%	1.05%
2025/04/28	26.18%	15.97%	3.33%	7.71%	2.54%	7.38%	4.06%	2.84%	0.69%	0.86%
2025/04/29	12.68%	16.23%	8.43%	5.16%	3.15%	4.71%	6.07%	2.07%	5.68%	2.52%
2025/04/30	19.16%	16.81%	9.58%	6.15%	5.37%	4.99%	4.9%	4.44%	2.01%	1.69%

Discounttire.com led April with fluctuating impressions, peaking at 45.85% on the 20th. Pepboys.com and fixgo.com followed, showing varied trends. The month concluded with discounttire.com maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Automotive Tires

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
America's Tire https://www.americastire.com
Save Time, Order Online — Same Professional Tire Recommendations You Receive In-Store, Available Through Treadwell.
2
Big O Tires® Buy 2, Get 2 Free | Lowest Price Tire Guarantee https://www.bigotires.com
Book An Appt. Online with a Free Quote In 3 Easy Steps. Or Call your Store For More Info. Shop...
3
Discount Tire Official Site https://www.discounttire.com › offer › instantsavings
Tire Repair & Service — The Savings Don't Stop at Our Low Prices. Wait Less Time When You Buy and Book Online.
4
Buy 2 Tires Get 2 Free - Discount Tire & Serv. Centers® https://www.discounttirecenters.com
Book Appointments Online. 30-Day Ride & Price Guarantee. California's Trusted Tire Source! Visit...
5
Buy 3 Get The 4th Tire Free | Pep Boys® Tires https://www.pepboys.com
Save Up To $300 With Buy 3, Get The 4th Free On Select Cooper & American Tourer Tire Sets.

In the competitive world of tire sales, America’s Tire emphasizes convenience with online ordering and professional recommendations. Big O Tires and Discount Tire Centers captivate with enticing “Buy 2, Get 2 Free” offers, while Pep Boys lures customers with significant savings on select tire sets. Discount Tire highlights efficiency and savings, ensuring a seamless online experience.

Frequently Asked Questions

Why is the US Automotive Tires April 2025 Report useful and how should I use it?

Why is the US Automotive Tires April 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the US Automotive Tires April 2025 Report
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How often is the data updated?

Data within the US Automotive Tires April 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the US Automotive Tires April 2025 Report?

The US Automotive Tires April 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The US Automotive Tires April 2025 Report aggregates data from across both device types and Google Shopping.
Who is this US Automotive Tires April 2025 Report for?

The US Automotive Tires April 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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Customer Success Stories

Mazda drives 31% dealer efficiency with Adthena

Mazda are the world’s largest independent car manufacturer which allows them to be reactive and adaptive in the ever changing automotive industry.

They came to Adthena to help monitor a new program for their national dealer network in order to drive efficiencies and protect their brand message in paid search.Read case study

Innovating in the hybrid cars market with competitive intelligence

Starting in 2019, every all-new model that Volvo introduces will be either a fully electric vehicle or a hybrid. That’s an ambitious commitment. With many manufacturers seeking to be the most innovative brand in the industry, Volvo needed to stand out in the highly competitive hybrid car space.Read case study

Volkswagen achieves a 13% increase in brand conversions

When Volkswagen sought to expand its search coverage by shifting budget from brand to generic terms, they unknowingly risked losing valuable lower-funnel customers.

A sudden drop in market share triggered an immediate response using Adthena's market intelligence.Read case study

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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Market Loss & Market Gains for US Automotive Tires

US Automotive Tires Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Automotive Tires

Frequently Asked Questions

Why is the US Automotive Tires April 2025 Report useful and how should I use it?

Why is the US Automotive Tires April 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Automotive Tires April 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Automotive Tires April 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Mazda drives 31% dealer efficiency with Adthena

Innovating in the hybrid cars market with competitive intelligence

Volkswagen achieves a 13% increase in brand conversions

Get the full picture

See this data specific to your brand performance

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