US Automotive Motorcycles, Boats, etc. - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Motorcycles, Boats, etc. category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Motorcycles, Boats, etc. – US

Google AI Overview visibility for Automotive Motorcycles, Boats, etc. US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 19.296704416
80.703295584
19%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 18
82
18%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 8%
Transactional 15%
Navigational 1%
Seasonal 0%
Local 5%
Problem Solving 4%

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Market Exposure

Share of Clicks for top 10 US Automotive Motorcycles, Boats, etc. brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
harley-davidson.com 13.37
campingworld.com 11.78
aventon.com 5.77
boattrader.com 5.58
jpcycles.com 4.96
honda.com 4.46
yamahamotorsports.com 4.39
brp.com 3.77
cycletrader.com 3.7
indianmotorcycle.com 3.5
others 38.72
  • harley-davidson.com - 13.37%
  • campingworld.com - 11.78%
  • aventon.com - 5.77%
  • boattrader.com - 5.58%
  • jpcycles.com - 4.96%
  • honda.com - 4.46%
  • yamahamotorsports.com - 4.39%
  • brp.com - 3.77%
  • cycletrader.com - 3.7%
  • indianmotorcycle.com - 3.5%
  • others - 38.72%

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In the PPC landscape, Harley-Davidson leads with 13.37% click share, followed by Camping World at 11.78%. Others dominate with 38.72%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Automotive Motorcycles, Boats, etc. brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date aventon.com campingworld.com harley-davidson.com iscooterglobal.com brp.com isinwheel.com aipasbike.com polaris.com indianmotorcycle.com jpcycles.com
2026/04/01 0.93% 11.65% 8.4% 1.4% 5.52% 0.24% 10.03% 1.92% 0.64% 1.95%
2026/04/02 3.18% 13.4% 8% 2.96% 6.52% 1.68% 2.82% 2.39% 1.27% 1.62%
2026/04/03 2.55% 17.76% 7.9% 2.67% 7.19% 3.29% 2.61% 1.93% 1.72% 1.53%
2026/04/04 4.42% 9.24% 8.6% 1.99% 4.62% 1.6% 4.64% 2.52% 1.99% 1.67%
2026/04/05 9.81% 13.44% 6.33% 2.08% 5.17% 1.79% 3.99% 1.86% 0.75% 1.19%
2026/04/06 5.42% 11.54% 7.35% 3.56% 5.63% 5.65% 2.46% 1.76% 0.39% 1.21%
2026/04/07 8.07% 11.64% 9.45% 3.46% 5.92% 1.97% 1.35% 1.67% 1.63% 1.67%
2026/04/08 3.66% 16.58% 6.31% 1.84% 7.05% 1.99% 1.88% 2.77% 3.39% 1.66%
2026/04/09 2.76% 24.6% 7.1% 2.23% 5.47% 1.27% 2.12% 1.64% 2.98% 3.52%
2026/04/10 5.54% 23.2% 7.34% 2.94% 7.06% 3.23% 1.89% 1.96% 2.34% 1.62%
2026/04/11 9.37% 14.48% 9.43% 1.72% 6% 1.84% 3.3% 1.83% 2.66% 1.62%
2026/04/12 4.95% 12.93% 9.55% 2.86% 6.79% 1.6% 1.77% 3.25% 3.19% 2.31%
2026/04/13 8.61% 14.75% 8.92% 5.3% 4.91% 2.71% 2.36% 3.01% 3.08% 1.88%
2026/04/14 6.14% 10.05% 8.77% 4.39% 4.61% 3.38% 5.1% 1.87% 2.63% 2.06%
2026/04/15 7.32% 11% 6.7% 2.54% 4.11% 4.8% 1.71% 1.62% 1.69% 1.32%
2026/04/16 10.8% 17.88% 6.44% 2.45% 3.07% 1.95% 2.61% 1.79% 2.06% 1.88%
2026/04/17 12.49% 13.98% 5.73% 5.37% 6.68% 5.82% 1.75% 2.41% 1.98% 1.77%
2026/04/18 3.99% 17.19% 4.48% 3.75% 5.21% 2.67% 1.9% 1.97% 1.95% 3.3%
2026/04/19 7.95% 9.99% 6.03% 4.76% 5.05% 4.71% 2.04% 2.78% 2.64% 2.97%
2026/04/20 5.6% 14.41% 6.69% 2.39% 3.58% 5.91% 3.2% 1.84% 2.34% 1.73%
2026/04/21 19.72% 8.16% 8.45% 4.56% 4.39% 4.48% 0.96% 2.24% 1.6% 1.53%
2026/04/22 6.27% 13.95% 9.02% 3.45% 4.68% 2.39% 1.33% 2.43% 2.05% 1.78%
2026/04/23 7.12% 21.19% 8.43% 0.76% 3.85% 0.87% 1.6% 3.03% 2.03% 1.45%
2026/04/24 14.63% 25.52% 7.99% 0.76% 4.32% 0.64% 0.9% 1.91% 0.99% 1.25%
2026/04/25 7.62% 21.52% 4.99% 2.37% 4.74% 1.88% 1.29% 2.46% 3.28% 1.9%
2026/04/26 13.22% 20.34% 5.63% 1.17% 6.12% 0.66% 2.85% 2.69% 3.62% 2.36%
2026/04/27 16.6% 11.11% 7.39% 1.93% 4.22% 3.79% 3.51% 2.08% 3.18% 2.71%
2026/04/28 12.59% 13.33% 7.54% 1.01% 5.68% 1.3% 1.79% 2.65% 3.99% 1.68%
2026/04/29 9.17% 13.18% 9.62% 3.96% 6.28% 1.67% 1.71% 3.14% 2.56% 2.08%
2026/04/30 15.72% 15.1% 5.91% 5.72% 4.89% 3.15% 1.92% 1.91% 1.81% 1.04%
  • aventon.com
  • campingworld.com
  • harley-davidson.com
  • iscooterglobal.com
  • brp.com
  • isinwheel.com
  • aipasbike.com
  • polaris.com
  • indianmotorcycle.com
  • jpcycles.com

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In April 2026, Camping World led PPC spend, peaking mid-month. Aventon surged late, while Harley-Davidson maintained steady growth. Iscooter and Aipasbike showed fluctuations, ending with moderate gains.

Market Exposure

Competitor Count for US Automotive Motorcycles, Boats, etc.

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 387
2026/04/02 413
2026/04/03 433
2026/04/04 465
2026/04/05 465
2026/04/06 490
2026/04/07 469
2026/04/08 433
2026/04/09 407
2026/04/10 440
2026/04/11 401
2026/04/12 407
2026/04/13 458
2026/04/14 435
2026/04/15 480
2026/04/16 423
2026/04/17 450
2026/04/18 494
2026/04/19 397
2026/04/20 395
2026/04/21 423
2026/04/22 439
2026/04/23 443
2026/04/24 418
2026/04/25 416
2026/04/26 408
2026/04/27 430
2026/04/28 420
2026/04/29 411
2026/04/30 412

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April saw a dynamic shift in advertisers, starting at 387 and peaking at 494 mid-month. The month concluded with a slight dip, ending at 412.

Campaign Efficiency

Market Loss & Market Gains for US Automotive Motorcycles, Boats, etc.

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
aventon.com 3.05%
honda.com 0.66%
jpcycles.com 0.61%
campingworld.com 0.45%
yamahamotorsports.com 0.27%
hiboy.com -0.34%
motobuys.com -0.35%
aipasbike.com -0.4%
giantrv.com -0.54%
harley-davidson.com -1.91%

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Aventon.com surged with a 3.05% click share increase, while harley-davidson.com dropped by 1.91%. Honda.com and jpcycles.com also saw positive gains.

Campaign Efficiency

US Automotive Motorcycles, Boats, etc. Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date campingworld.com aventon.com iscooterglobal.com harley-davidson.com isinwheel.com brp.com aipasbike.com yamahamotorsports.com boattrader.com jpcycles.com
2026/04/01 10.82% 0.56% 1.48% 6.82% 0.31% 3.26% 8.31% 2.54% 2.86% 2.56%
2026/04/02 11.02% 2.63% 3.42% 7.41% 2% 3.88% 2.64% 2.38% 2.29% 2.31%
2026/04/03 15.33% 1.19% 3.92% 6.98% 5.03% 4.16% 2.69% 2.08% 2.07% 2.12%
2026/04/04 10% 3.07% 2.5% 6.9% 1.76% 2.93% 4.82% 2.25% 2.64% 2.32%
2026/04/05 11.66% 6.6% 2.91% 4.96% 2.63% 3.05% 4.16% 1.43% 2.21% 1.65%
2026/04/06 9.35% 2.67% 5.27% 5.76% 6.31% 2.88% 2.32% 1.68% 2.04% 1.51%
2026/04/07 10.24% 3.83% 4.72% 7.82% 3.36% 3.15% 1.55% 2.14% 2.82% 2.16%
2026/04/08 17.18% 1.76% 2.32% 5.44% 2.75% 4.15% 2% 2.44% 2.96% 2.3%
2026/04/09 21.04% 1.4% 2.71% 6.9% 1.98% 3.48% 2.47% 2.35% 2.3% 4.76%
2026/04/10 20.69% 3.22% 3.21% 6.38% 3.68% 3.91% 1.64% 1.72% 1.93% 2.23%
2026/04/11 11.63% 3.77% 2.36% 8.49% 1.77% 3.26% 4.33% 1.58% 2.01% 2.27%
2026/04/12 10.94% 2.41% 3.8% 8.74% 1.73% 4.22% 1.5% 2.91% 3.47% 3.28%
2026/04/13 12.95% 3.82% 7.03% 7.89% 2.95% 2.76% 2.51% 2.39% 2.59% 2.67%
2026/04/14 7.9% 2.63% 5.18% 6.73% 4.92% 2.35% 3.7% 2.08% 2.03% 2.54%
2026/04/15 8.8% 2.7% 3.78% 4.65% 5.55% 1.79% 1.96% 1.27% 1.25% 1.46%
2026/04/16 16.89% 6.39% 2.87% 5.51% 3.08% 1.82% 2.72% 1.77% 1.63% 2.32%
2026/04/17 10.73% 10.08% 7% 4.66% 6.31% 3.28% 1.68% 1.57% 1.73% 2.25%
2026/04/18 15.5% 1.79% 4.48% 3.39% 4.11% 2.72% 1.93% 1.48% 1.94% 3.61%
2026/04/19 8.45% 3.08% 5.63% 4.66% 4.17% 2.74% 1.78% 1.91% 2.16% 3.41%
2026/04/20 13.47% 3.35% 2.46% 5.87% 5.45% 1.98% 2.72% 2.18% 2.2% 2.28%
2026/04/21 7.27% 11.13% 6.59% 7.42% 4.78% 2.34% 0.89% 2.37% 2% 2.11%
2026/04/22 11.7% 2.78% 6.23% 7.76% 2.6% 2.48% 1.39% 2.83% 2.08% 2.41%
2026/04/23 19.38% 3.09% 1.14% 7.5% 1.23% 2.24% 1.65% 2.51% 2.03% 2.01%
2026/04/24 22.43% 9.23% 0.97% 7.52% 0.87% 2.56% 1.02% 1.93% 2.63% 1.9%
2026/04/25 19.22% 3.56% 3.25% 4.19% 3.16% 2.88% 1.73% 1.94% 2.73% 2.77%
2026/04/26 18.34% 10.09% 1.16% 4.63% 0.95% 3.44% 2.81% 2.79% 2.84% 3.55%
2026/04/27 8.66% 10.33% 2.31% 6.29% 4.41% 2.17% 3.88% 2.53% 2.9% 3.4%
2026/04/28 11.39% 5.5% 1.62% 6.48% 1.98% 3.27% 1.89% 2.51% 3.03% 2.65%
2026/04/29 10.81% 3.89% 5.89% 8.59% 2.1% 3.49% 1.56% 2.94% 2.97% 2.96%
2026/04/30 13.64% 11.13% 7.62% 5.45% 4.51% 2.53% 2.5% 1.78% 1.67% 1.52%
  • campingworld.com
  • aventon.com
  • iscooterglobal.com
  • harley-davidson.com
  • isinwheel.com
  • brp.com
  • aipasbike.com
  • yamahamotorsports.com
  • boattrader.com
  • jpcycles.com

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Campingworld.com dominated April with fluctuating impressions, peaking mid-month. Aventon.com saw a late surge, while iscooterglobal.com and harley-davidson.com maintained steady shares. The month concluded with campingworld.com leading, followed by harley-davidson.com.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Automotive Motorcycles, Boats, etc.

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Automotive Motorcycles, Boats, etc. - Last month
  1. 1
    New & Used Motorcycles for Sale | Cycle Trader https://www.cycletrader.com

    Looking For a Custom Motorcycle? 1000s For Sale On Cycle Trader®. More Deals. See Photos, Prices, Videos and More. Find The Right Motorcycle For You.

  2. 2
    Harley-Davidson® Official https://www.harley-davidson.com › official

    Motorcycles, Parts & Apparel — Explore the 2026 Harley-Davidson® Motorcycle Lineup. Visit the Official Harley-Davidson® Site. Clothing & Gear. New Motorcycles. Shop By Model & Year. Parts ...

  3. 3
    See Our New Models https://powersports.honda.com › honda › goldwing

    The Bike that Feels Just Right — Compare models, see current offers, & locate a dealer near you. Shop Honda® today! The latest...

  4. 4
    Shop J&P Cycles Official Site - Motorcycle Parts & Accessories https://www.jpcycles.com

    Shop J&P Cycles Official Site. Huge Selection of Aftermarket Parts, Gear, & More.

  5. 5
    Yamaha Motorsports https://www.yamahamotorsports.com

    Motorcycle, ATV & Side-by-Side — Performance, Innovation & Adventure. A leader in motorsports for more than 50 years. Search dealer...

Copyright © Adthena. All rights reserved.

Cycle Trader entices with a vast selection of motorcycles, while Harley-Davidson emphasizes brand heritage and new models. Honda highlights comfort and dealer accessibility. J&P Cycles offers extensive aftermarket parts, and Yamaha showcases performance and innovation in motorsports.

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