Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Motorcycles, Boats, etc. category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage | 
|---|---|
| Frequency | 8.70818249506 | 
| 91.2918175049 | 
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage | 
|---|---|
| Frequency | 28 | 
| 72 | 
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks | 
|---|---|
| campingworld.com | 17.15 | 
| iscooterglobal.com | 5 | 
| harley-davidson.com | 4.61 | 
| yamahamotorsports.com | 3.35 | 
| isinwheel.com | 3.13 | 
| happyrunsports.com | 3.11 | 
| aipasbike.com | 3.09 | 
| bluecompassrv.com | 2.78 | 
| boattrader.com | 2.74 | 
| saferwholesale.com | 2.24 | 
| others | 52.8 | 
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In the competitive landscape of Google PPC for the automotive and recreational industry, Camping World leads with a 17.15% click share. Harley-Davidson and iScooterGlobal follow, while ‘others’ dominate with 52.8%.
 
	Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | campingworld.com | happyrunsports.com | isinwheel.com | iscooterglobal.com | aipasbike.com | aventon.com | saferwholesale.com | bluecompassrv.com | harley-davidson.com | boattrader.com | 
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/09/01 | 20.16% | 3.29% | 1.54% | 3.87% | 5.06% | 5.31% | 1.22% | 2.05% | 6.49% | 3.17% | 
| 2025/09/02 | 17.24% | 2.56% | 4.13% | 8.75% | 2.67% | 4.94% | 1.48% | 2.1% | 5.55% | 2.49% | 
| 2025/09/03 | 22.37% | 1.19% | 3.68% | 4.3% | 3.34% | 3.94% | 1.84% | 3.55% | 5% | 2.97% | 
| 2025/09/04 | 17.15% | 1.43% | 3.32% | 5.34% | 4.39% | 2.66% | 2.68% | 2.91% | 4.81% | 3.02% | 
| 2025/09/05 | 16.97% | 4.1% | 4.34% | 5.22% | 3.09% | 2.63% | 3.63% | 2.24% | 3.96% | 1.94% | 
| 2025/09/06 | 23.48% | 3.47% | 2.72% | 4.91% | 2.5% | 2.15% | 2.24% | 3.04% | 4.5% | 3.36% | 
| 2025/09/07 | 21.5% | 0.63% | 4.16% | 7.14% | 2.37% | 4.18% | 1.03% | 2.47% | 6.35% | 3.25% | 
| 2025/09/08 | 19.48% | 1.81% | 2.39% | 5.33% | 2.75% | 3.11% | 0.46% | 3.46% | 4.91% | 2.26% | 
| 2025/09/09 | 23.02% | 1.87% | 1.99% | 4.02% | 2.76% | 1.2% | 1.11% | 2.65% | 6.15% | 2.79% | 
| 2025/09/10 | 17.15% | 0.11% | 3.61% | 8.11% | 1.39% | 0.96% | 1.12% | 2.59% | 5.01% | 3.32% | 
| 2025/09/11 | 18.41% | 2.19% | 2.99% | 5.44% | 1.17% | 1.24% | 2.44% | 3.33% | 5.98% | 3.07% | 
| 2025/09/12 | 20.93% | 1.08% | 4.09% | 5.49% | 0.71% | 1.96% | 1.13% | 3.52% | 4.82% | 2.82% | 
| 2025/09/13 | 19.22% | 1.41% | 4.3% | 6.29% | 4.27% | 4.5% | 1.1% | 2.08% | 4.78% | 2.35% | 
| 2025/09/14 | 18.47% | 1.3% | 2.34% | 3.34% | 2.65% | 3.46% | 0.4% | 2.47% | 7.18% | 2.99% | 
| 2025/09/15 | 23.36% | 0.61% | 2.2% | 4.42% | 1.43% | 3.74% | 1.65% | 3.37% | 6.28% | 2.33% | 
| 2025/09/16 | 24.01% | 0.42% | 3.09% | 6.95% | 1.1% | 2.17% | 1.66% | 2.49% | 6.15% | 2.15% | 
| 2025/09/17 | 24.38% | 0.28% | 4.18% | 7.67% | 0.11% | 0.82% | 1.98% | 3.12% | 7.72% | 2.84% | 
| 2025/09/18 | 23.88% | 1.41% | 4.69% | 9.49% | 1.09% | 1.15% | 0.24% | 2.05% | 7.16% | 1.8% | 
| 2025/09/19 | 19.61% | 1.7% | 2.46% | 3.82% | 4.34% | 2.15% | 1.35% | 3.3% | 4.83% | 1.61% | 
| 2025/09/20 | 27.09% | 2.6% | 2.49% | 4.44% | 5.33% | 3.85% | 0.94% | 1.84% | 3.51% | 2.01% | 
| 2025/09/21 | 23.81% | 2.59% | 3.31% | 6.82% | 2.3% | 1.4% | 2.18% | 2.53% | 3.99% | 2.3% | 
| 2025/09/22 | 17.59% | 3.54% | 2.37% | 3.21% | 6.05% | 2.64% | 1.65% | 3.59% | 3.77% | 1.67% | 
| 2025/09/23 | 19.82% | 2.71% | 2.53% | 3.81% | 6.17% | 1.93% | 2.31% | 2.16% | 2.56% | 1.55% | 
| 2025/09/24 | 22.88% | 2.86% | 3.48% | 6.59% | 1.6% | 1.05% | 2.9% | 3.36% | 3.26% | 1.75% | 
| 2025/09/25 | 19% | 8.22% | 3.53% | 4.18% | 2.18% | 1.29% | 4.71% | 3.29% | 2.46% | 1.69% | 
| 2025/09/26 | 16.94% | 9.29% | 2.97% | 3.27% | 4.22% | 0.77% | 3.92% | 2.12% | 2.88% | 1.46% | 
| 2025/09/27 | 15.93% | 2.73% | 3.43% | 6.25% | 4.15% | 1.69% | 2.04% | 3.65% | 3.03% | 1% | 
| 2025/09/28 | 14.58% | 4.17% | 2.05% | 4.84% | 4.28% | 2.95% | 1.36% | 2.52% | 3.49% | 2% | 
| 2025/09/29 | 16.07% | 6.22% | 1.35% | 2.67% | 5.68% | 4.48% | 3.04% | 2.46% | 2.64% | 2.34% | 
| 2025/09/30 | 13.28% | 5.41% | 4.55% | 3.94% | 3.88% | 2.95% | 2.95% | 2.5% | 2.17% | 0.89% | 
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Campingworld.com led September with fluctuating spend, peaking mid-month. Happyrunsports.com surged late, while isinwheel.com maintained steady growth. Iscooterglobal.com and aipasbike.com showed varied trends. Harley-davidson.com and boattrader.com ended with declines.
 
	Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count | 
|---|---|
| 2025/09/01 | 564 | 
| 2025/09/02 | 623 | 
| 2025/09/03 | 646 | 
| 2025/09/04 | 738 | 
| 2025/09/05 | 720 | 
| 2025/09/06 | 617 | 
| 2025/09/07 | 585 | 
| 2025/09/08 | 596 | 
| 2025/09/09 | 578 | 
| 2025/09/10 | 597 | 
| 2025/09/11 | 582 | 
| 2025/09/12 | 551 | 
| 2025/09/13 | 528 | 
| 2025/09/14 | 519 | 
| 2025/09/15 | 573 | 
| 2025/09/16 | 532 | 
| 2025/09/17 | 487 | 
| 2025/09/18 | 450 | 
| 2025/09/19 | 631 | 
| 2025/09/20 | 645 | 
| 2025/09/21 | 617 | 
| 2025/09/22 | 634 | 
| 2025/09/23 | 653 | 
| 2025/09/24 | 738 | 
| 2025/09/25 | 820 | 
| 2025/09/26 | 674 | 
| 2025/09/27 | 629 | 
| 2025/09/28 | 645 | 
| 2025/09/29 | 683 | 
| 2025/09/30 | 674 | 
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September saw a dynamic shift in advertisers, starting at 564 and peaking at 820. Mid-month dips were followed by a strong recovery, ending at 674.
 
	Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Happyrunsports.com surged with a 2.78% click share increase, while campingworld.com faced a 2.56% decline.
 
	Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | campingworld.com | happyrunsports.com | isinwheel.com | iscooterglobal.com | aipasbike.com | saferwholesale.com | bluecompassrv.com | aventon.com | harley-davidson.com | boattrader.com | 
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/09/01 | 19% | 3.9% | 1.94% | 4.9% | 6.03% | 1.78% | 2.63% | 4.6% | 3.79% | 2.12% | 
| 2025/09/02 | 15.34% | 2.97% | 5.16% | 11.66% | 2.82% | 2.07% | 2.7% | 3.36% | 3.05% | 1.67% | 
| 2025/09/03 | 20.19% | 1.43% | 4.77% | 4.99% | 3.76% | 2.49% | 4.13% | 2.81% | 2.66% | 2.43% | 
| 2025/09/04 | 14.23% | 1.57% | 3.94% | 5.83% | 4.58% | 3.68% | 3.29% | 1.8% | 2.44% | 2.43% | 
| 2025/09/05 | 14.22% | 4.23% | 4.6% | 5.68% | 3.11% | 4.23% | 2.41% | 1.7% | 2.51% | 1.78% | 
| 2025/09/06 | 20.12% | 3.9% | 3.42% | 5.88% | 2.34% | 2.97% | 3.32% | 1.2% | 2.69% | 2.7% | 
| 2025/09/07 | 19.77% | 0.63% | 5.32% | 8.61% | 2.45% | 1.43% | 2.88% | 2.73% | 4.05% | 2.43% | 
| 2025/09/08 | 17.85% | 1.9% | 2.96% | 6.45% | 2.75% | 0.53% | 3.92% | 2.19% | 3.1% | 1.48% | 
| 2025/09/09 | 22.71% | 2.24% | 2.49% | 4.77% | 3.21% | 1.45% | 3.35% | 0.94% | 4.4% | 1.81% | 
| 2025/09/10 | 15.62% | 0.14% | 4.31% | 9.59% | 1.36% | 1.27% | 2.95% | 0.64% | 3.55% | 2.48% | 
| 2025/09/11 | 17.12% | 2.97% | 3.66% | 6.79% | 1.2% | 2.72% | 3.94% | 0.75% | 4.53% | 2% | 
| 2025/09/12 | 20% | 1.36% | 5.12% | 6.67% | 0.8% | 1.36% | 4.02% | 1.25% | 3.66% | 1.92% | 
| 2025/09/13 | 17.23% | 1.55% | 5.16% | 7.67% | 4.74% | 1.38% | 2.33% | 3.96% | 3.47% | 1.64% | 
| 2025/09/14 | 17.2% | 1.48% | 2.94% | 4% | 2.93% | 0.55% | 2.81% | 2.88% | 5.43% | 2.08% | 
| 2025/09/15 | 19% | 0.75% | 3.04% | 5.67% | 1.56% | 2.13% | 3.37% | 3% | 5.19% | 1.8% | 
| 2025/09/16 | 19.88% | 0.43% | 3.85% | 8.57% | 1.27% | 2.14% | 2.69% | 1.34% | 4.4% | 1.68% | 
| 2025/09/17 | 18.34% | 0.36% | 6.15% | 10.77% | 0.14% | 2.7% | 3.49% | 0.61% | 5.65% | 2.42% | 
| 2025/09/18 | 18.11% | 2.05% | 5.96% | 11.7% | 1.27% | 0.31% | 2.03% | 0.81% | 5.05% | 1.43% | 
| 2025/09/19 | 15.67% | 1.87% | 2.81% | 4.15% | 4.77% | 1.61% | 3.7% | 1.6% | 3.13% | 1.12% | 
| 2025/09/20 | 21.08% | 3.23% | 2.74% | 4.71% | 5.96% | 1.2% | 2.2% | 3.31% | 2.48% | 1.79% | 
| 2025/09/21 | 18.97% | 3.33% | 3.6% | 7.15% | 2.55% | 2.45% | 2.69% | 1% | 2.97% | 2.13% | 
| 2025/09/22 | 13.67% | 4.12% | 2.5% | 3.17% | 5.95% | 2.04% | 3.5% | 2.14% | 2.87% | 1.42% | 
| 2025/09/23 | 15.56% | 3.08% | 2.62% | 3.82% | 7.1% | 2.5% | 2% | 1.22% | 1.97% | 1.42% | 
| 2025/09/24 | 17.58% | 3.14% | 3.6% | 6.64% | 1.48% | 3.13% | 3.33% | 1% | 2.6% | 1.69% | 
| 2025/09/25 | 13.99% | 7.75% | 3.5% | 4.18% | 1.79% | 5.72% | 3.23% | 0.94% | 1.99% | 1.68% | 
| 2025/09/26 | 13.52% | 8.87% | 3.25% | 3.44% | 3.51% | 4.29% | 1.86% | 0.47% | 2.49% | 1.38% | 
| 2025/09/27 | 13.15% | 2.48% | 3.7% | 6.92% | 3.63% | 2.12% | 3.13% | 1.28% | 2.81% | 0.85% | 
| 2025/09/28 | 12.07% | 4% | 2.24% | 5.56% | 3.77% | 1.52% | 2.48% | 2.29% | 3.34% | 1.95% | 
| 2025/09/29 | 13.27% | 6.17% | 1.53% | 2.96% | 5.72% | 3% | 2.2% | 3.9% | 2.4% | 2.25% | 
| 2025/09/30 | 11.14% | 5.32% | 5.03% | 4.35% | 3.48% | 2.87% | 2.3% | 2.11% | 1.9% | 0.71% | 
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Campingworld.com started strong but ended September with a decline, while happyrunsports.com surged mid-month. Iscooterglobal.com and aipasbike.com showed fluctuations, and harley-davidson.com saw a mid-month peak. Boattrader.com remained relatively stable.
 
	Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Build & Price Your Vehicle — Factory Sale | 0% Interest For 36-Months Or Up To $3,500 Rebate On Select 2025 Models. Those Who Don’t Stop Need Machines That Won’t Quit. Get In A Can-Am ATV Now.
Harley-Davidson USA — Our Road. Our Rules. Let’s Ride. Shop Motorcycles, Riding Gear, Accessories & More at...
See Our New Models — Build Your Dream Bike, Compare Models, Request a Quote or Locate a Dealership Near You! Browse...
MotoSport™ Official Site — MotoSport is your one-stop riding shop. Browse top brands like Honda, Kawasaki, & more. Let our Gearheads help you build your dream ride. Contact us for help & advice today.
Motorcycle, ATV & Side-by-Side — Performance, Innovation & Adventure. A leader in motorsports for more than 50 years. Find out...
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In the competitive world of Google PPC, five advertisers stand out with compelling narratives. Can-Am entices with a factory sale and enticing rebates, while Harley-Davidson emphasizes freedom and lifestyle. Honda offers customization and dealership connections. MotoSport provides a comprehensive shopping experience, and Yamaha highlights performance and innovation.
 
	Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the US Automotive Motorcycles, Boats, etc. September 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the US Automotive Motorcycles, Boats, etc. September 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.
On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The US Automotive Motorcycles, Boats, etc. September 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.
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Yes. The US Automotive Motorcycles, Boats, etc. September 2025 Report aggregates data from across both device types and Google Shopping.
The US Automotive Motorcycles, Boats, etc. September 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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