US Automotive Motorcycles, Boats, etc. - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Motorcycles, Boats, etc. category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Motorcycles, Boats, etc. – US

Google AI Overview visibility for Automotive Motorcycles, Boats, etc. US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 21.8425519462
78.1574480538
21%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 18
82
18%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 9%
Transactional 14%
Navigational 1%
Seasonal 0%
Local 4%
Problem Solving 4%

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Market Exposure

Share of Clicks for top 10 US Automotive Motorcycles, Boats, etc. brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
aventon.com 9.49
harley-davidson.com 7.19
campingworld.com 6.29
jpcycles.com 6.01
honda.com 4.89
iscooterglobal.com 3.69
boattrader.com 3.45
aipasbike.com 3.43
yamahamotorsports.com 2.71
brp.com 2.68
others 50.17
  • aventon.com - 9.49%
  • harley-davidson.com - 7.19%
  • campingworld.com - 6.29%
  • jpcycles.com - 6.01%
  • honda.com - 4.89%
  • iscooterglobal.com - 3.69%
  • boattrader.com - 3.45%
  • aipasbike.com - 3.43%
  • yamahamotorsports.com - 2.71%
  • brp.com - 2.68%
  • others - 50.17%

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In the PPC landscape, ‘others’ dominate with 50.17% click share, while Aventon leads individual advertisers at 9.49%.

Market Exposure

Share of Spend for the top 10 US Automotive Motorcycles, Boats, etc. brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date aventon.com aipasbike.com lectricebikes.com brp.com isinwheel.com iscooterglobal.com campingworld.com harley-davidson.com tstebike.com cycrown.com
2026/05/01 11.72% 2.24% 0.49% 5.01% 1.29% 1.85% 14.03% 8.33% 0.69% 1.15%
2026/05/02 13.2% 5.25% 4.28% 6.3% 2.06% 3.14% 13.3% 6.28% 1.7% 1.73%
2026/05/03 13.18% 3.19% 1.33% 4.6% 2.51% 2.7% 12.36% 4.63% 1.06% 0.45%
2026/05/04 11.62% 3.82% 1.08% 4.24% 4.35% 2.7% 11.9% 6.82% 2.4% 0.75%
2026/05/05 9.14% 2.42% 0.67% 7.12% 1.5% 2.05% 10.34% 9.83% 1.41% 1.01%
2026/05/06 10.65% 3.53% 0.74% 4.91% 2.11% 4.89% 14.94% 7.58% 1.01% 1.48%
2026/05/07 7.54% 3.14% 0.64% 5.45% 3.42% 8.82% 11.65% 6.8% 1.11% 0.96%
2026/05/08 9.18% 4.25% 3.78% 5.37% 1.16% 2.42% 12.66% 6.8% 2.15% 3.11%
2026/05/09 7.35% 5.46% 2.04% 5.3% 2.23% 4.67% 7.46% 6.66% 1.46% 2.59%
2026/05/10 4.84% 2.26% 0.55% 9.63% 1.44% 3.84% 10.43% 8.08% 2.46% 0.75%
2026/05/11 11.21% 5.53% 1.59% 3.09% 3.23% 4.69% 19.74% 2.25% 2.56% 1.78%
2026/05/12 11.46% 3.75% 1.4% 3.89% 2.78% 4.86% 22.95% 2.67% 0.96% 1.26%
2026/05/13 11.56% 4.98% 0.93% 6.93% 3.05% 6.62% 17.44% 4.35% 0.8% 1.42%
2026/05/14 14.26% 3.88% 3.27% 7.62% 3.06% 7.44% 4.26% 4.65% 1.6% 3.12%
2026/05/15 9.12% 4.22% 3.76% 5.34% 1.16% 2.41% 12.59% 6.76% 2.14% 3.09%
2026/05/16 10.45% 12.91% 2.49% 3.68% 4.11% 6.27% 3.36% 3.09% 3.21% 1.79%
2026/05/17 8.2% 8.35% 5.08% 4.92% 5.77% 7.01% 3.59% 3.87% 1.87% 3.19%
2026/05/18 10.43% 11.03% 0.82% 3.63% 3.96% 4.88% 3.11% 3.84% 2.85% 2.29%
2026/05/19 10.52% 11.37% 5.08% 2.4% 3.78% 3.62% 3.05% 3.3% 3.15% 3.13%
2026/05/20 11.71% 7.69% 4.58% 4.02% 4.9% 4.31% 3.5% 2.81% 2.43% 4.66%
2026/05/21 12.09% 9.18% 6.74% 4.92% 4.66% 4.94% 2.45% 2.36% 2.09% 3.89%
2026/05/22 9.28% 7.73% 5.34% 3.75% 4.02% 3.89% 3.27% 2.7% 3.25% 4.06%
2026/05/23 9.65% 6.96% 3.53% 3.76% 5.15% 4.53% 3.29% 1.18% 4.1% 4.7%
2026/05/24 12.36% 5.94% 2.09% 4.2% 3.24% 7.21% 2.88% 2.52% 2.18% 3.75%
2026/05/25 13.28% 5.38% 6.17% 2.59% 5.09% 6.1% 2.27% 2.5% 1.89% 2.64%
2026/05/26 7.28% 6.32% 6.76% 4.14% 2.96% 5.27% 2.91% 2.94% 1.59% 2.37%
2026/05/27 16.06% 6% 2.08% 3.65% 3.19% 5.47% 2.29% 2.36% 1.4% 2.9%
2026/05/28 19.03% 6.17% 2.72% 4.01% 3.04% 4.91% 2.2% 2.22% 3.79% 2.88%
2026/05/29 10.13% 5.8% 5.43% 3.45% 4.34% 4.84% 2.21% 2.53% 2.85% 3.77%
2026/05/30 8.98% 7.85% 5.86% 5.08% 3.25% 3.3% 2.91% 3.04% 1.97% 1.69%
2026/05/31 16.35% 7.28% 5.02% 4.09% 3.94% 2.92% 2.24% 2.05% 1.93% 1.64%
  • aventon.com
  • aipasbike.com
  • lectricebikes.com
  • brp.com
  • isinwheel.com
  • iscooterglobal.com
  • campingworld.com
  • harley-davidson.com
  • tstebike.com
  • cycrown.com

Copyright © Adthena. All rights reserved.

Aventon.com led May with fluctuating spend, peaking at 19.03. Campingworld.com surged mid-month, reaching 22.95. Iscooterglobal.com and Aipasbike.com showed consistent mid-range activity. The month concluded with diverse spending patterns.

Market Exposure

Competitor Count for US Automotive Motorcycles, Boats, etc.

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 426
2026/05/02 415
2026/05/03 420
2026/05/04 420
2026/05/05 441
2026/05/06 457
2026/05/07 475
2026/05/08 453
2026/05/09 462
2026/05/10 470
2026/05/11 659
2026/05/12 720
2026/05/13 604
2026/05/14 662
2026/05/15 453
2026/05/16 679
2026/05/17 674
2026/05/18 652
2026/05/19 649
2026/05/20 626
2026/05/21 670
2026/05/22 666
2026/05/23 660
2026/05/24 673
2026/05/25 693
2026/05/26 766
2026/05/27 744
2026/05/28 670
2026/05/29 722
2026/05/30 719
2026/05/31 710

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May began with 426 advertisers, fluctuating slightly until a surge on May 11, reaching 659. Mid-month saw peaks and troughs, stabilizing around 670. The month concluded with 710 advertisers, marking growth.

Campaign Efficiency

Market Loss & Market Gains for US Automotive Motorcycles, Boats, etc.

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
jpcycles.com 2.89%
aventon.com 2.71%
lectricebikes.com 1.85%
aipasbike.com 1.37%
motobuys.com 1.07%
honda.com -0.76%
indianmotorcycle.com -0.82%
cycletrader.com -0.92%
harley-davidson.com -4.3%
campingworld.com -8.49%

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In the past month, jpcycles.com surged with a 2.89% click share increase, while campingworld.com faced an 8.49% decline.

Campaign Efficiency

US Automotive Motorcycles, Boats, etc. Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date aventon.com aipasbike.com isinwheel.com iscooterglobal.com jpcycles.com motobuys.com tstebike.com campingworld.com harley-davidson.com cycrown.com
2026/05/01 5.96% 1.51% 1.5% 2.08% 2.8% 0.1% 0.71% 13.89% 8.54% 0.94%
2026/05/02 8.38% 4.27% 3.4% 4.16% 1.5% 0.3% 1.32% 13.43% 6.35% 1.6%
2026/05/03 5.48% 2.51% 2.8% 2.51% 2.72% 0.12% 1.22% 11.75% 4.76% 0.59%
2026/05/04 4.78% 3.78% 5.67% 3.12% 2.09% 0.21% 1.62% 9.69% 6.01% 0.75%
2026/05/05 3.76% 1.95% 2.08% 2.57% 2.5% 0.32% 1.77% 7.82% 9.07% 0.9%
2026/05/06 4.27% 2.33% 2.61% 6.42% 3.02% 1.21% 1.13% 11.96% 7.33% 1.3%
2026/05/07 3.23% 2.71% 4.78% 10.53% 1.89% 0.95% 1.09% 10.58% 6.18% 0.97%
2026/05/08 5.22% 2.87% 1.31% 2.98% 1.46% 0.65% 2.67% 12.18% 7.07% 2.77%
2026/05/09 4.53% 4.03% 3.38% 6.76% 1.73% 1.09% 1.95% 8.15% 6.25% 2.31%
2026/05/10 2.42% 2.08% 1.55% 3.59% 1.94% 0.78% 1.84% 10% 8% 0.69%
2026/05/11 7.08% 5.77% 3.88% 6.29% 1.33% 2.82% 2.58% 16.19% 1.87% 1.81%
2026/05/12 5.21% 3.49% 3.86% 6.92% 2.02% 5.24% 1.18% 19.32% 2.28% 1.19%
2026/05/13 5.64% 3.8% 4.37% 9.46% 2.29% 1.68% 0.84% 13.98% 4.02% 1.37%
2026/05/14 7.41% 3.39% 4.7% 10.42% 2.99% 2.6% 1.77% 3.88% 4.19% 3.39%
2026/05/15 5.22% 2.86% 1.3% 2.97% 1.45% 0.65% 2.66% 12.16% 7.05% 2.77%
2026/05/16 5.86% 9.07% 5.63% 8.47% 1.98% 3.05% 3.7% 2.9% 2.56% 2.02%
2026/05/17 4.44% 7.73% 6.86% 8.48% 3.62% 2.58% 1.72% 3.21% 3.36% 2.29%
2026/05/18 5.06% 9.74% 5.31% 5.84% 4.1% 2.48% 3.09% 2.71% 3.24% 2.17%
2026/05/19 4.88% 8.82% 5.49% 4.73% 3.61% 3.54% 3.61% 2.76% 2.78% 2.88%
2026/05/20 5.92% 6.46% 6.46% 5.68% 4.1% 3.55% 4.56% 3.18% 2.18% 3.7%
2026/05/21 6.68% 8.14% 6.64% 6.48% 2.1% 2.66% 3.15% 2.37% 1.92% 3.4%
2026/05/22 5.42% 7.54% 4.99% 4.36% 2.35% 3.67% 4.49% 2.82% 2.09% 4.3%
2026/05/23 6.81% 5.98% 6.58% 5.4% 3.32% 3.11% 4.12% 2.85% 1.11% 4.78%
2026/05/24 7.27% 4.74% 4.19% 8.93% 3.98% 3.2% 2.24% 2.65% 2.07% 3.46%
2026/05/25 7.94% 4.79% 5.87% 7.36% 2.6% 2.87% 5.34% 2.02% 1.9% 2.61%
2026/05/26 4.67% 5.53% 4.02% 6.6% 2.85% 3.37% 1.5% 2.55% 2.35% 2.67%
2026/05/27 10.2% 5.39% 4.28% 8.03% 2.6% 4.59% 1.76% 2.15% 2.03% 2.46%
2026/05/28 11.14% 5.38% 4.08% 7.4% 2.46% 4.04% 3.4% 2.05% 1.8% 2.56%
2026/05/29 6.29% 5.19% 5.69% 6.21% 3.08% 4.81% 4.16% 1.77% 1.9% 4.16%
2026/05/30 5.67% 6.86% 4.55% 5.27% 4% 4.06% 2.42% 2.66% 2.47% 1.65%
2026/05/31 9.19% 6.65% 5.59% 4.33% 3.79% 3.47% 2.33% 2.05% 1.75% 1.59%
  • aventon.com
  • aipasbike.com
  • isinwheel.com
  • iscooterglobal.com
  • jpcycles.com
  • motobuys.com
  • tstebike.com
  • campingworld.com
  • harley-davidson.com
  • cycrown.com

Copyright © Adthena. All rights reserved.

In May 2026, Aventon.com saw fluctuating impressions, peaking at 11.14% on the 28th. Aipasbike.com and Isinwheel.com experienced steady growth, while Iscooterglobal.com peaked mid-month. Campingworld.com started strong but declined, finishing at 2.05%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Automotive Motorcycles, Boats, etc.

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Automotive Motorcycles, Boats, etc. - Last month
  1. 1
    Shop All New & Used RVs for Sale | Camping World https://rv.campingworld.com

    Shop RVs At Camping World®. Over 50,000 RVs In Stock.

  2. 2
    New & Used Motorcycles for Sale | Cycle Trader https://www.cycletrader.com

    Looking For a Custom Motorcycle? 1000s For Sale On Cycle Trader®. More Deals. See Photos, Prices, Videos and More. Find The Right Motorcycle For You.

  3. 3
    Honda® ATVs | Honda® Powersports | Explore Models & Find a Dealer https://powersports.honda.com › honda › atv

    Rugged, Reliable & Built to Last. Compare Models & Locate a Dealer Near You. Browse Honda® ATVs, See Current Offers & Locate a Honda® Dealer Near...

  4. 4
    Subaru Crosstrek Hybrid | Hybrid range up to 597 miles https://www.subaru.com › crosstrekhybrid

    The Crosstrek Hybrid w/Subaru Hybrid technology provides a range up to 597 miles per tank

  5. 5
    Yamaha Motorsports https://www.yamahamotorsports.com

    Motorcycle, ATV & Side-by-Side — Performance, Innovation & Adventure. A leader in motorsports for more than 50 years. Find out which Yamaha is right for you. Get Prices & Inventory.

Copyright © Adthena. All rights reserved.

In the competitive world of Google PPC, top performers like Camping World, Cycle Trader, Honda, Subaru, and Yamaha captivate audiences with diverse offerings. From Camping World’s vast RV inventory to Subaru’s impressive hybrid range, each ad highlights unique selling points, enticing potential buyers with innovation, reliability, and adventure.

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