US Automotive Motorcycles, Boats, etc. - PPC Market Share Analysis September 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Motorcycles, Boats, etc. category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Motorcycles, Boats, etc. – US

Google AI Overview visibility for Automotive Motorcycles, Boats, etc. US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 8.70818249506
91.2918175049
8%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 28
72
28%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 12%
Transactional 10%
Navigational 1%
Seasonal 0%
Local 4%
Problem Solving 14%

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Market Exposure

Share of Clicks for top 10 US Automotive Motorcycles, Boats, etc. brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
campingworld.com 17.15
iscooterglobal.com 5
harley-davidson.com 4.61
yamahamotorsports.com 3.35
isinwheel.com 3.13
happyrunsports.com 3.11
aipasbike.com 3.09
bluecompassrv.com 2.78
boattrader.com 2.74
saferwholesale.com 2.24
others 52.8
  • campingworld.com - 17.15%
  • iscooterglobal.com - 5%
  • harley-davidson.com - 4.61%
  • yamahamotorsports.com - 3.35%
  • isinwheel.com - 3.13%
  • happyrunsports.com - 3.11%
  • aipasbike.com - 3.09%
  • bluecompassrv.com - 2.78%
  • boattrader.com - 2.74%
  • saferwholesale.com - 2.24%
  • others - 52.8%

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In the competitive landscape of Google PPC for the automotive and recreational industry, Camping World leads with a 17.15% click share. Harley-Davidson and iScooterGlobal follow, while ‘others’ dominate with 52.8%.

Market Exposure

Share of Spend for the top 10 US Automotive Motorcycles, Boats, etc. brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date campingworld.com happyrunsports.com isinwheel.com iscooterglobal.com aipasbike.com aventon.com saferwholesale.com bluecompassrv.com harley-davidson.com boattrader.com
2025/09/01 20.16% 3.29% 1.54% 3.87% 5.06% 5.31% 1.22% 2.05% 6.49% 3.17%
2025/09/02 17.24% 2.56% 4.13% 8.75% 2.67% 4.94% 1.48% 2.1% 5.55% 2.49%
2025/09/03 22.37% 1.19% 3.68% 4.3% 3.34% 3.94% 1.84% 3.55% 5% 2.97%
2025/09/04 17.15% 1.43% 3.32% 5.34% 4.39% 2.66% 2.68% 2.91% 4.81% 3.02%
2025/09/05 16.97% 4.1% 4.34% 5.22% 3.09% 2.63% 3.63% 2.24% 3.96% 1.94%
2025/09/06 23.48% 3.47% 2.72% 4.91% 2.5% 2.15% 2.24% 3.04% 4.5% 3.36%
2025/09/07 21.5% 0.63% 4.16% 7.14% 2.37% 4.18% 1.03% 2.47% 6.35% 3.25%
2025/09/08 19.48% 1.81% 2.39% 5.33% 2.75% 3.11% 0.46% 3.46% 4.91% 2.26%
2025/09/09 23.02% 1.87% 1.99% 4.02% 2.76% 1.2% 1.11% 2.65% 6.15% 2.79%
2025/09/10 17.15% 0.11% 3.61% 8.11% 1.39% 0.96% 1.12% 2.59% 5.01% 3.32%
2025/09/11 18.41% 2.19% 2.99% 5.44% 1.17% 1.24% 2.44% 3.33% 5.98% 3.07%
2025/09/12 20.93% 1.08% 4.09% 5.49% 0.71% 1.96% 1.13% 3.52% 4.82% 2.82%
2025/09/13 19.22% 1.41% 4.3% 6.29% 4.27% 4.5% 1.1% 2.08% 4.78% 2.35%
2025/09/14 18.47% 1.3% 2.34% 3.34% 2.65% 3.46% 0.4% 2.47% 7.18% 2.99%
2025/09/15 23.36% 0.61% 2.2% 4.42% 1.43% 3.74% 1.65% 3.37% 6.28% 2.33%
2025/09/16 24.01% 0.42% 3.09% 6.95% 1.1% 2.17% 1.66% 2.49% 6.15% 2.15%
2025/09/17 24.38% 0.28% 4.18% 7.67% 0.11% 0.82% 1.98% 3.12% 7.72% 2.84%
2025/09/18 23.88% 1.41% 4.69% 9.49% 1.09% 1.15% 0.24% 2.05% 7.16% 1.8%
2025/09/19 19.61% 1.7% 2.46% 3.82% 4.34% 2.15% 1.35% 3.3% 4.83% 1.61%
2025/09/20 27.09% 2.6% 2.49% 4.44% 5.33% 3.85% 0.94% 1.84% 3.51% 2.01%
2025/09/21 23.81% 2.59% 3.31% 6.82% 2.3% 1.4% 2.18% 2.53% 3.99% 2.3%
2025/09/22 17.59% 3.54% 2.37% 3.21% 6.05% 2.64% 1.65% 3.59% 3.77% 1.67%
2025/09/23 19.82% 2.71% 2.53% 3.81% 6.17% 1.93% 2.31% 2.16% 2.56% 1.55%
2025/09/24 22.88% 2.86% 3.48% 6.59% 1.6% 1.05% 2.9% 3.36% 3.26% 1.75%
2025/09/25 19% 8.22% 3.53% 4.18% 2.18% 1.29% 4.71% 3.29% 2.46% 1.69%
2025/09/26 16.94% 9.29% 2.97% 3.27% 4.22% 0.77% 3.92% 2.12% 2.88% 1.46%
2025/09/27 15.93% 2.73% 3.43% 6.25% 4.15% 1.69% 2.04% 3.65% 3.03% 1%
2025/09/28 14.58% 4.17% 2.05% 4.84% 4.28% 2.95% 1.36% 2.52% 3.49% 2%
2025/09/29 16.07% 6.22% 1.35% 2.67% 5.68% 4.48% 3.04% 2.46% 2.64% 2.34%
2025/09/30 13.28% 5.41% 4.55% 3.94% 3.88% 2.95% 2.95% 2.5% 2.17% 0.89%
  • campingworld.com
  • happyrunsports.com
  • isinwheel.com
  • iscooterglobal.com
  • aipasbike.com
  • aventon.com
  • saferwholesale.com
  • bluecompassrv.com
  • harley-davidson.com
  • boattrader.com

Copyright © Adthena. All rights reserved.

Campingworld.com led September with fluctuating spend, peaking mid-month. Happyrunsports.com surged late, while isinwheel.com maintained steady growth. Iscooterglobal.com and aipasbike.com showed varied trends. Harley-davidson.com and boattrader.com ended with declines.

Market Exposure

Competitor Count for US Automotive Motorcycles, Boats, etc.

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/09/01 564
2025/09/02 623
2025/09/03 646
2025/09/04 738
2025/09/05 720
2025/09/06 617
2025/09/07 585
2025/09/08 596
2025/09/09 578
2025/09/10 597
2025/09/11 582
2025/09/12 551
2025/09/13 528
2025/09/14 519
2025/09/15 573
2025/09/16 532
2025/09/17 487
2025/09/18 450
2025/09/19 631
2025/09/20 645
2025/09/21 617
2025/09/22 634
2025/09/23 653
2025/09/24 738
2025/09/25 820
2025/09/26 674
2025/09/27 629
2025/09/28 645
2025/09/29 683
2025/09/30 674

Copyright © Adthena. All rights reserved.

September saw a dynamic shift in advertisers, starting at 564 and peaking at 820. Mid-month dips were followed by a strong recovery, ending at 674.

Campaign Efficiency

Market Loss & Market Gains for US Automotive Motorcycles, Boats, etc.

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
happyrunsports.com 2.78%
aipasbike.com 1.38%
actbestbike.com 1.22%
radpowerbikes.com 1.17%
hovsco.com 0.97%
iscooterglobal.com -0.7%
yamahamotorsports.com -0.85%
boattrader.com -1.38%
harley-davidson.com -2.02%
campingworld.com -2.56%

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Happyrunsports.com surged with a 2.78% click share increase, while campingworld.com faced a 2.56% decline.

Campaign Efficiency

US Automotive Motorcycles, Boats, etc. Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date campingworld.com happyrunsports.com isinwheel.com iscooterglobal.com aipasbike.com saferwholesale.com bluecompassrv.com aventon.com harley-davidson.com boattrader.com
2025/09/01 19% 3.9% 1.94% 4.9% 6.03% 1.78% 2.63% 4.6% 3.79% 2.12%
2025/09/02 15.34% 2.97% 5.16% 11.66% 2.82% 2.07% 2.7% 3.36% 3.05% 1.67%
2025/09/03 20.19% 1.43% 4.77% 4.99% 3.76% 2.49% 4.13% 2.81% 2.66% 2.43%
2025/09/04 14.23% 1.57% 3.94% 5.83% 4.58% 3.68% 3.29% 1.8% 2.44% 2.43%
2025/09/05 14.22% 4.23% 4.6% 5.68% 3.11% 4.23% 2.41% 1.7% 2.51% 1.78%
2025/09/06 20.12% 3.9% 3.42% 5.88% 2.34% 2.97% 3.32% 1.2% 2.69% 2.7%
2025/09/07 19.77% 0.63% 5.32% 8.61% 2.45% 1.43% 2.88% 2.73% 4.05% 2.43%
2025/09/08 17.85% 1.9% 2.96% 6.45% 2.75% 0.53% 3.92% 2.19% 3.1% 1.48%
2025/09/09 22.71% 2.24% 2.49% 4.77% 3.21% 1.45% 3.35% 0.94% 4.4% 1.81%
2025/09/10 15.62% 0.14% 4.31% 9.59% 1.36% 1.27% 2.95% 0.64% 3.55% 2.48%
2025/09/11 17.12% 2.97% 3.66% 6.79% 1.2% 2.72% 3.94% 0.75% 4.53% 2%
2025/09/12 20% 1.36% 5.12% 6.67% 0.8% 1.36% 4.02% 1.25% 3.66% 1.92%
2025/09/13 17.23% 1.55% 5.16% 7.67% 4.74% 1.38% 2.33% 3.96% 3.47% 1.64%
2025/09/14 17.2% 1.48% 2.94% 4% 2.93% 0.55% 2.81% 2.88% 5.43% 2.08%
2025/09/15 19% 0.75% 3.04% 5.67% 1.56% 2.13% 3.37% 3% 5.19% 1.8%
2025/09/16 19.88% 0.43% 3.85% 8.57% 1.27% 2.14% 2.69% 1.34% 4.4% 1.68%
2025/09/17 18.34% 0.36% 6.15% 10.77% 0.14% 2.7% 3.49% 0.61% 5.65% 2.42%
2025/09/18 18.11% 2.05% 5.96% 11.7% 1.27% 0.31% 2.03% 0.81% 5.05% 1.43%
2025/09/19 15.67% 1.87% 2.81% 4.15% 4.77% 1.61% 3.7% 1.6% 3.13% 1.12%
2025/09/20 21.08% 3.23% 2.74% 4.71% 5.96% 1.2% 2.2% 3.31% 2.48% 1.79%
2025/09/21 18.97% 3.33% 3.6% 7.15% 2.55% 2.45% 2.69% 1% 2.97% 2.13%
2025/09/22 13.67% 4.12% 2.5% 3.17% 5.95% 2.04% 3.5% 2.14% 2.87% 1.42%
2025/09/23 15.56% 3.08% 2.62% 3.82% 7.1% 2.5% 2% 1.22% 1.97% 1.42%
2025/09/24 17.58% 3.14% 3.6% 6.64% 1.48% 3.13% 3.33% 1% 2.6% 1.69%
2025/09/25 13.99% 7.75% 3.5% 4.18% 1.79% 5.72% 3.23% 0.94% 1.99% 1.68%
2025/09/26 13.52% 8.87% 3.25% 3.44% 3.51% 4.29% 1.86% 0.47% 2.49% 1.38%
2025/09/27 13.15% 2.48% 3.7% 6.92% 3.63% 2.12% 3.13% 1.28% 2.81% 0.85%
2025/09/28 12.07% 4% 2.24% 5.56% 3.77% 1.52% 2.48% 2.29% 3.34% 1.95%
2025/09/29 13.27% 6.17% 1.53% 2.96% 5.72% 3% 2.2% 3.9% 2.4% 2.25%
2025/09/30 11.14% 5.32% 5.03% 4.35% 3.48% 2.87% 2.3% 2.11% 1.9% 0.71%
  • campingworld.com
  • happyrunsports.com
  • isinwheel.com
  • iscooterglobal.com
  • aipasbike.com
  • saferwholesale.com
  • bluecompassrv.com
  • aventon.com
  • harley-davidson.com
  • boattrader.com

Copyright © Adthena. All rights reserved.

Campingworld.com started strong but ended September with a decline, while happyrunsports.com surged mid-month. Iscooterglobal.com and aipasbike.com showed fluctuations, and harley-davidson.com saw a mid-month peak. Boattrader.com remained relatively stable.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Automotive Motorcycles, Boats, etc.

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Automotive Motorcycles, Boats, etc. - Last month
  1. 1
    Can-Am Off-Road https://can-am.brp.com › 2025

    Build & Price Your Vehicle — Factory Sale | 0% Interest For 36-Months Or Up To $3,500 Rebate On Select 2025 Models. Those Who Don’t Stop Need Machines That Won’t Quit. Get In A Can-Am ATV Now.

  2. 2
    Harley-Davidson® Official https://www.harley-davidson.com › official

    Harley-Davidson USA — Our Road. Our Rules. Let’s Ride. Shop Motorcycles, Riding Gear, Accessories & More at...

  3. 3
    Honda® Motorcycles https://powersports.honda.com › motorcycles

    See Our New Models — Build Your Dream Bike, Compare Models, Request a Quote or Locate a Dealership Near You! Browse...

  4. 4
    MotoSport.com https://www.motosport.com

    MotoSport™ Official Site — MotoSport is your one-stop riding shop. Browse top brands like Honda, Kawasaki, & more. Let our Gearheads help you build your dream ride. Contact us for help & advice today.

  5. 5
    Yamaha Motorsports https://www.yamahamotorsports.com

    Motorcycle, ATV & Side-by-Side — Performance, Innovation & Adventure. A leader in motorsports for more than 50 years. Find out...

Copyright © Adthena. All rights reserved.

In the competitive world of Google PPC, five advertisers stand out with compelling narratives. Can-Am entices with a factory sale and enticing rebates, while Harley-Davidson emphasizes freedom and lifestyle. Honda offers customization and dealership connections. MotoSport provides a comprehensive shopping experience, and Yamaha highlights performance and innovation.

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