US Automotive Motorcycles, Boats, etc. - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Motorcycles, Boats, etc. category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Motorcycles, Boats, etc. – US

Google AI Overview visibility for Automotive Motorcycles, Boats, etc. US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 21.6128636976
78.3871363024
21%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 17
83
17%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 11%
Transactional 12%
Navigational 1%
Seasonal 0%
Local 3%
Problem Solving 5%

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Market Exposure

Share of Clicks for top 10 US Automotive Motorcycles, Boats, etc. brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
campingworld.com 11.64
harley-davidson.com 9.94
honda.com 6.24
yamahamotorsports.com 4.75
brp.com 3.25
jpcycles.com 2.98
iscooterglobal.com 2.91
aipasbike.com 2.72
boattrader.com 2.62
polaris.com 2.28
others 50.67
  • campingworld.com - 11.64%
  • harley-davidson.com - 9.94%
  • honda.com - 6.24%
  • yamahamotorsports.com - 4.75%
  • brp.com - 3.25%
  • jpcycles.com - 2.98%
  • iscooterglobal.com - 2.91%
  • aipasbike.com - 2.72%
  • boattrader.com - 2.62%
  • polaris.com - 2.28%
  • others - 50.67%

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In the PPC landscape, ‘others’ dominate with 50.67% click share, while ‘campingworld.com’ leads individual advertisers at 11.64%. ‘Harley-davidson.com’ follows with 9.94%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Automotive Motorcycles, Boats, etc. brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date campingworld.com harley-davidson.com jasionbike.com brp.com aipasbike.com iscooterglobal.com polaris.com aventon.com alibaba.com isinwheel.com
2026/02/01 9.54% 5.32% 0.79% 3.71% 2.85% 2.87% 2.37% 7.54% 0.81% 2.43%
2026/02/02 17.02% 9.72% 1.35% 5.03% 1.8% 4.15% 2.39% 1.48% 0.87% 4.48%
2026/02/03 8.69% 5.42% 1.22% 4.12% 3.1% 6.48% 2.4% 1.86% 0.71% 4.39%
2026/02/04 10.42% 4.2% 1.81% 2.96% 5.86% 2.89% 0.96% 0.46% 2.04% 0.45%
2026/02/05 21.39% 5.5% 1.73% 3.18% 3.9% 2.42% 1.35% 1.76% 1.69% 1.5%
2026/02/06 16.24% 5.72% 2.2% 4.63% 2.91% 3.03% 1.21% 4.24% 0.84% 3.15%
2026/02/07 13.92% 7.08% 1.48% 3.6% 2.2% 4.53% 1.97% 3.81% 1.28% 3.11%
2026/02/08 18.79% 6.7% 1.31% 4.11% 3% 0.82% 2.41% 0.75% 1.15% 1.96%
2026/02/09 14.29% 5.02% 2.62% 3.86% 5.62% 4.52% 1.53% 2.01% 1.37% 2.74%
2026/02/10 16.27% 6.26% 1.41% 3.11% 4.62% 3.22% 1.88% 1.99% 1.15% 3.16%
2026/02/11 14.01% 7.07% 2.13% 3.93% 4.16% 3.5% 1.96% 1.98% 1.03% 1.33%
2026/02/12 20.47% 5.26% 1.65% 3.04% 3.74% 2.31% 1.29% 1.69% 1.62% 1.44%
2026/02/13 16.02% 5.64% 2.17% 4.56% 2.87% 3.04% 1.19% 4.18% 0.83% 3.11%
2026/02/14 13.55% 6.89% 1.44% 3.5% 2.16% 4.45% 1.91% 3.71% 1.25% 3.07%
2026/02/15 18.43% 6.57% 1.28% 4.03% 2.94% 0.8% 2.37% 0.73% 1.13% 1.92%
2026/02/16 14.17% 4.98% 2.59% 3.82% 5.57% 4.48% 1.52% 1.99% 1.36% 2.72%
2026/02/17 5% 5.56% 2.51% 3.47% 2.68% 3.35% 1.81% 1.15% 26.49% 0.9%
2026/02/18 11.73% 7.68% 0.69% 6.03% 2.23% 1.71% 2.09% 13.33% 1.76% 2.01%
2026/02/19 10.84% 8.07% 0.9% 4.04% 2.21% 5.13% 1.23% 1.1% 2.43% 4.52%
2026/02/20 5.89% 12.04% 0.67% 6.41% 2.79% 0.91% 1.84% 1.82% 2.5% 0.49%
2026/02/21 3.52% 12.35% 0.36% 6.72% 3.49% 2.67% 3.46% 2.78% 2.58% 0.84%
2026/02/22 3.06% 9.27% 1.02% 5.2% 2.98% 4.25% 3.85% 2.05% 2.34% 2.74%
2026/02/23 4.05% 7.79% 0.23% 6.03% 4.83% 4.97% 4.26% 4.48% 1.31% 1.51%
2026/02/24 6.69% 10.37% 1.46% 8% 4.14% 1.41% 3.62% 1.98% 1.4% 1.45%
2026/02/25 10.14% 6.36% 0.86% 5.46% 4.83% 3.81% 1.82% 7.05% 2.98% 2.11%
2026/02/26 13.9% 7.44% 10.42% 4.69% 8.46% 2.84% 1.94% 1.12% 1.05% 2.47%
2026/02/27 10.26% 4.72% 5.78% 2.99% 10.4% 1.7% 1.46% 7.33% 0.64% 0.93%
2026/02/28 14.27% 6.42% 4.39% 4.35% 3.63% 3.12% 2.5% 2.48% 1.83% 1.22%
  • campingworld.com
  • harley-davidson.com
  • jasionbike.com
  • brp.com
  • aipasbike.com
  • iscooterglobal.com
  • polaris.com
  • aventon.com
  • alibaba.com
  • isinwheel.com

Copyright © Adthena. All rights reserved.

Campingworld.com led February with fluctuating spend, peaking at 21.39% on the 5th. Harley-davidson.com saw a steady rise, ending strong. Jasionbike.com spiked on the 26th. Alibaba.com had a notable surge on the 17th.

Market Exposure

Competitor Count for US Automotive Motorcycles, Boats, etc.

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/02/01 611
2026/02/02 539
2026/02/03 628
2026/02/04 636
2026/02/05 625
2026/02/06 590
2026/02/07 610
2026/02/08 593
2026/02/09 575
2026/02/10 559
2026/02/11 631
2026/02/12 625
2026/02/13 590
2026/02/14 610
2026/02/15 593
2026/02/16 575
2026/02/17 469
2026/02/18 541
2026/02/19 530
2026/02/20 495
2026/02/21 486
2026/02/22 566
2026/02/23 588
2026/02/24 597
2026/02/25 545
2026/02/26 504
2026/02/27 505
2026/02/28 500

Copyright © Adthena. All rights reserved.

February saw fluctuating advertiser numbers, peaking at 636 on the 4th, then declining to 500 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for US Automotive Motorcycles, Boats, etc.

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
harley-davidson.com 2.17%
alibaba.com 1.63%
yamahamotorsports.com 1.1%
honda.com 1%
brp.com 0.79%
circooter.com -0.5%
turboant.com -0.51%
velotricbike.com -0.51%
iscooterglobal.com -0.58%
campingworld.com -5.06%

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Harley-Davidson surged with a 2.17% click share increase, while Camping World faced a 5.06% decline. Yamaha, Honda, and Alibaba also saw positive growth, contrasting with declines for iScooter, Turboant, Velotric, and Circooter.

Campaign Efficiency

US Automotive Motorcycles, Boats, etc. Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date campingworld.com tstebike.com iscooterglobal.com harley-davidson.com aipasbike.com bluecompassrv.com motobuys.com honda.com alibaba.com isinwheel.com
2026/02/01 7.07% 0.79% 4.75% 3.25% 3.17% 1.01% 0.33% 1.69% 1% 3.91%
2026/02/02 13.42% 1.02% 7.05% 6.63% 1.9% 1.31% 0.62% 2.29% 1.37% 3.87%
2026/02/03 6.86% 0.44% 8.63% 3.16% 3.17% 2.75% 1.53% 1.54% 0.75% 4.39%
2026/02/04 8.21% 0.81% 4.12% 2.74% 7.15% 3.22% 3.05% 1.58% 2.55% 0.61%
2026/02/05 15.73% 5.51% 2.96% 3.11% 4.98% 2.39% 1.52% 1.61% 1.86% 2.01%
2026/02/06 15.39% 0.25% 5.28% 3.9% 2.57% 2.77% 0.65% 1.99% 1.23% 3.01%
2026/02/07 11.83% 0.96% 8.02% 4.37% 1.89% 1.98% 1.46% 1.97% 1.66% 4.19%
2026/02/08 15.26% 1.01% 1.3% 4.69% 2.9% 1.78% 1.13% 1.57% 1.82% 3.37%
2026/02/09 10.25% 0.67% 7.06% 3.06% 6.78% 1.13% 2.21% 1.35% 1.85% 2.55%
2026/02/10 12.34% 1.63% 5.39% 4.9% 4.44% 1.89% 1.91% 2.56% 1.97% 3.04%
2026/02/11 11.97% 2.55% 5.45% 5.09% 3.91% 1.42% 1.08% 2.22% 1.73% 1.69%
2026/02/12 15.73% 5.51% 2.96% 3.11% 4.98% 2.39% 1.52% 1.61% 1.86% 2.01%
2026/02/13 15.4% 0.25% 5.28% 3.9% 2.57% 2.77% 0.65% 1.99% 1.23% 3.01%
2026/02/14 11.83% 0.96% 8.02% 4.37% 1.89% 1.98% 1.46% 1.97% 1.66% 4.19%
2026/02/15 15.26% 1.01% 1.3% 4.69% 2.9% 1.78% 1.13% 1.57% 1.82% 3.37%
2026/02/16 10.25% 0.67% 7.06% 3.06% 6.78% 1.13% 2.21% 1.35% 1.85% 2.55%
2026/02/17 5.09% 0.51% 5.01% 2.71% 2.6% 1.46% 1.72% 1.7% 25.69% 0.95%
2026/02/18 11.35% 0.35% 2.61% 5.21% 2.67% 4.02% 5.05% 3.06% 2.3% 1.9%
2026/02/19 7.06% 6.2% 6.55% 4.86% 2.41% 0.96% 2.65% 1.46% 3.1% 3.8%
2026/02/20 5.11% 1.14% 1.25% 8.73% 3.37% 2.74% 3.34% 3.3% 4.19% 0.71%
2026/02/21 3.04% 1.36% 2.98% 8.86% 3.5% 2.23% 0.62% 3.79% 3.95% 1.21%
2026/02/22 2.3% 0.87% 7.03% 6.51% 3.5% 2.07% 2.07% 2.86% 3.28% 2.56%
2026/02/23 3.37% 0.76% 5.55% 5.94% 3.96% 0.23% 1.32% 3.81% 1.86% 1.41%
2026/02/24 6.92% 0.84% 2.32% 8.01% 3.46% 2.11% 2.73% 3.77% 2.2% 1.9%
2026/02/25 8.68% 3.74% 6.93% 4.73% 4.51% 1.89% 2.51% 2.38% 4.31% 2.16%
2026/02/26 9.98% 0.52% 4.21% 4.87% 11.66% 2.68% 2.72% 2.12% 1.58% 3.08%
2026/02/27 8.34% 0.85% 2.82% 3.31% 13.55% 1.72% 1.94% 1.72% 1.01% 1.65%
2026/02/28 10.38% 8.11% 5.11% 4.28% 4.21% 3.78% 3.26% 2.65% 2.26% 1.53%
  • campingworld.com
  • tstebike.com
  • iscooterglobal.com
  • harley-davidson.com
  • aipasbike.com
  • bluecompassrv.com
  • motobuys.com
  • honda.com
  • alibaba.com
  • isinwheel.com

Copyright © Adthena. All rights reserved.

Campingworld.com started February strong, peaking mid-month at 15.73%. However, it ended with a decline to 10.38%. Tstebike.com saw a late surge, closing at 8.11%. Iscooterglobal.com fluctuated, finishing at 5.11%. Harley-davidson.com rose steadily, ending at 4.28%. Aipasbike.com spiked late, closing at 4.21%. Bluecompassrv.com had a late rise, ending at 3.78%. Motobuys.com showed a steady increase, finishing at 3.26%. Honda.com had a mid-month peak, closing at 2.65%. Alibaba.com spiked mid-month, ending at 2.26%. Isinwheel.com fluctuated, closing at 1.53%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Automotive Motorcycles, Boats, etc.

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Automotive Motorcycles, Boats, etc. - Last month
  1. 1
    Boat Trader Boats for Sale - New & Used Boats for Sale https://www.boattrader.com

    Boat Trader - Browse new and used boats for sale by owner and dealers. We do boat loans.

  2. 2
    New & Pre-Owned RVs | Nobody Can Beat Our Prices https://rv.campingworld.com › rvs-for-sale › near-me

    Shop Pre-Owned RVs With Financing Through Our National Network Of Lenders. Camping World® Offers The Absolute Lowest Prices In The Industry. Shop New...

  3. 3
    Harley-Davidson® Official https://www.harley-davidson.com › official

    Harley-Davidson USA — Shop Motorcycles, Riding Gear, Accessories & More at Harley-Davidson.com. Explore the 2026 Harley-Davidson® Motorcycle Lineup. Current Offers.

  4. 4
    Honda® Motorcycles https://powersports.honda.com › motorcycles

    See Our New Models — Honda's On or Off-Road Lineup. Compare Models & Locate a Dealer Near You. Browse Honda®...

  5. 5
    Yamaha Motorsports https://www.yamahamotorsports.com

    Motorcycle, ATV & Side-by-Side — Performance, Innovation & Adventure. A leader in motorsports for more than 50 years. Search dealer...

Copyright © Adthena. All rights reserved.

In the competitive world of automotive and recreational vehicles, top advertisers like Boat Trader, Camping World, Harley-Davidson, Honda, and Yamaha captivate audiences with themes of adventure, affordability, and innovation. Their ads highlight unique selling propositions such as unbeatable prices, extensive product lineups, and financing options, enticing consumers to explore and purchase.

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