US Automotive Motorcycles, Boats, etc. - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Motorcycles, Boats, etc. category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Motorcycles, Boats, etc. – US

Google AI Overview visibility for Automotive Motorcycles, Boats, etc. US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 10.412740054
89.587259946
10%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 19
81
19%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 10%
Transactional 14%
Navigational 1%
Seasonal 0%
Local 6%
Problem Solving 4%

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Market Exposure

Share of Clicks for top 10 US Automotive Motorcycles, Boats, etc. brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
campingworld.com 16.4
harley-davidson.com 10.46
honda.com 5.31
yamahamotorsports.com 5.13
aventon.com 4.53
brp.com 4.25
boattrader.com 4.08
jpcycles.com 3.45
polaris.com 3.02
cycletrader.com 2.91
others 40.46
  • campingworld.com - 16.4%
  • harley-davidson.com - 10.46%
  • honda.com - 5.31%
  • yamahamotorsports.com - 5.13%
  • aventon.com - 4.53%
  • brp.com - 4.25%
  • boattrader.com - 4.08%
  • jpcycles.com - 3.45%
  • polaris.com - 3.02%
  • cycletrader.com - 2.91%
  • others - 40.46%

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In the PPC landscape, ‘others’ dominate with 40.46% click share, while ‘campingworld.com’ leads individual advertisers at 16.4%. ‘Harley-davidson.com’ follows with 10.46%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Automotive Motorcycles, Boats, etc. brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date harley-davidson.com campingworld.com aventon.com brp.com iscooterglobal.com yamahamotorsports.com honda.com polaris.com aipasbike.com bluecompassrv.com
2026/03/01 4.79% 10.41% 16.12% 4.82% 3.73% 1.37% 2.84% 1.69% 4.29% 1.86%
2026/03/02 3.98% 15.55% 6.6% 4.2% 1.63% 1.3% 1.72% 1.34% 10.63% 1.66%
2026/03/03 4.66% 25.21% 8.05% 3.44% 1.95% 1.28% 2.18% 1.6% 5.28% 2.96%
2026/03/04 4.45% 14.89% 4.98% 3.65% 4.9% 0.91% 1.34% 1.86% 4.91% 1.23%
2026/03/05 6.23% 16.88% 10.18% 4.35% 4.17% 1.39% 0.86% 2.38% 5.2% 2.78%
2026/03/06 5.71% 14.18% 11.67% 5.02% 1.4% 1.53% 0.78% 3.49% 6.24% 1.29%
2026/03/07 7.79% 12.08% 3.35% 8.72% 0.9% 2.85% 2.02% 7.3% 2.61% 1.18%
2026/03/08 11.6% 13.87% 4.54% 7.08% 0.81% 2.73% 1.7% 4.1% 1.79% 2.51%
2026/03/09 5.18% 32.67% 12.44% 2.67% 0.18% 1.58% 1.14% 2.86% 2.32% 1.66%
2026/03/10 2.44% 29.81% 6.13% 4.53% 0.69% 2.35% 1.11% 3.07% 2.83% 3.48%
2026/03/11 5.8% 27.66% 4.76% 4.19% 0.55% 1.91% 1.18% 2.88% 4.53% 2.18%
2026/03/12 4.07% 36.39% 4.79% 6.09% 0.56% 1.53% 0.87% 3.18% 1.31% 4.27%
2026/03/13 2.82% 35.35% 6.25% 5.53% 0.64% 1.47% 0.84% 2.43% 3.37% 2.19%
2026/03/14 6.11% 19.57% 4.29% 9.26% 2.02% 1.63% 1.21% 3.05% 3.3% 2.16%
2026/03/15 7.21% 23.43% 7.99% 7.54% 1.63% 1.53% 1% 3.05% 3.64% 3.24%
2026/03/16 6.98% 24.62% 4.79% 6.82% 0.83% 1.88% 1% 3.14% 2.63% 2.69%
2026/03/17 5.03% 16.13% 10.37% 3.89% 4.36% 1.16% 0.79% 2.33% 3.8% 1.44%
2026/03/18 5.98% 18.92% 5.82% 5.31% 1.45% 1.4% 1.55% 2.46% 2.66% 0.51%
2026/03/19 6.06% 29.38% 7.43% 4.52% 1.61% 1.53% 1.4% 2.38% 1.98% 1.18%
2026/03/20 9.35% 17.18% 10.34% 5.79% 1.19% 2.12% 1.46% 2.57% 3.6% 0.72%
2026/03/21 8.65% 13.99% 2.83% 9.3% 1.3% 2.36% 1.98% 5.18% 2.89% 1.06%
2026/03/22 7.99% 20.29% 18.54% 5.79% 0.33% 1.36% 1.89% 3.43% 2.74% 0.88%
2026/03/23 8.64% 15.59% 11.65% 5.84% 1.68% 1.54% 2.42% 2.23% 2.48% 1.16%
2026/03/24 8.01% 15.06% 8.52% 5.3% 2.21% 2.12% 1.9% 2.23% 3.38% 0.71%
2026/03/25 5.15% 10.7% 3.02% 4.7% 2.67% 2.07% 1.64% 2.45% 4.53% 0.71%
2026/03/26 8.62% 12.07% 10.27% 5% 2.69% 1.84% 2.02% 2.39% 2.74% 0.44%
2026/03/27 12.56% 9.92% 1.92% 7.6% 2.71% 2.15% 2.3% 3.85% 3.33% 0.6%
2026/03/28 11.89% 8.66% 4.11% 7.52% 0.9% 1.84% 2.6% 4.17% 3.52% 0.65%
2026/03/29 12.84% 10.56% 8.77% 7.18% 2.04% 2.65% 2.35% 2.4% 3.94% 0.71%
2026/03/30 12.52% 16.82% 4.07% 5.13% 0.94% 2.47% 1.84% 2.13% 0.91% 0.34%
2026/03/31 14.17% 8.81% 6.88% 5.89% 2.52% 2.39% 2.25% 1.97% 1.81% 0.52%
  • harley-davidson.com
  • campingworld.com
  • aventon.com
  • brp.com
  • iscooterglobal.com
  • yamahamotorsports.com
  • honda.com
  • polaris.com
  • aipasbike.com
  • bluecompassrv.com

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March saw Harley-Davidson’s PPC spend share rise from 4.79% to 14.17%. Camping World peaked mid-month at 36.39%, then declined. Aventon fluctuated, ending at 6.88%. BRP and iScooterGlobal showed moderate changes, while Yamaha and Honda remained stable. Polaris and Aipasbike had minor shifts. Blue Compass RV’s share decreased, closing at 0.52%.

Market Exposure

Competitor Count for US Automotive Motorcycles, Boats, etc.

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 464
2026/03/02 521
2026/03/03 534
2026/03/04 570
2026/03/05 545
2026/03/06 481
2026/03/07 444
2026/03/08 448
2026/03/09 467
2026/03/10 451
2026/03/11 440
2026/03/12 460
2026/03/13 454
2026/03/14 455
2026/03/15 493
2026/03/16 454
2026/03/17 511
2026/03/18 497
2026/03/19 451
2026/03/20 458
2026/03/21 415
2026/03/22 426
2026/03/23 425
2026/03/24 409
2026/03/25 416
2026/03/26 394
2026/03/27 378
2026/03/28 394
2026/03/29 378
2026/03/30 360
2026/03/31 359

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March began with 464 advertisers, peaking at 570 by the 4th. A decline followed, ending the month at 359.

Campaign Efficiency

Market Loss & Market Gains for US Automotive Motorcycles, Boats, etc.

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
harley-davidson.com 4.58%
indianmotorcycle.com 2.43%
honda.com 2.2%
jpcycles.com 1.06%
boattrader.com 0.76%
aipasbike.com -0.62%
iscooterglobal.com -0.62%
motobuys.com -0.86%
bluecompassrv.com -1.42%
campingworld.com -7.12%

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Harley-Davidson surged with a 4.58% click share increase, while Camping World faced a significant drop of 7.12%. Indian Motorcycle and Honda also saw positive gains.

Campaign Efficiency

US Automotive Motorcycles, Boats, etc. Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date harley-davidson.com campingworld.com honda.com yamahamotorsports.com aventon.com brp.com iscooterglobal.com aipasbike.com polaris.com bluecompassrv.com
2026/03/01 3.69% 8.9% 3.49% 1.55% 7.44% 2.26% 5.49% 5.18% 1.2% 2.88%
2026/03/02 2.6% 11.41% 2.04% 1.42% 3.83% 1.95% 2.51% 11.71% 0.92% 1.7%
2026/03/03 3.47% 20.03% 3.91% 1.43% 4.06% 1.83% 3.01% 4.5% 1.15% 4.46%
2026/03/04 2.8% 11.11% 1.48% 0.91% 2.94% 1.5% 6.74% 5.26% 1.23% 1.96%
2026/03/05 4.5% 12.52% 1.2% 1.58% 4.77% 2.04% 7.31% 5.22% 1.73% 3.73%
2026/03/06 4.28% 11.86% 1.13% 1.95% 5.91% 2.49% 2.3% 6.68% 3.14% 1.95%
2026/03/07 7.35% 11.64% 3% 3.52% 1.64% 4.09% 0.93% 2.48% 5.85% 1.49%
2026/03/08 8.85% 13.07% 2.48% 3.37% 1.96% 3.53% 0.79% 1.68% 3.21% 3.64%
2026/03/09 4.25% 26.59% 1.94% 2.06% 7.18% 1.61% 0.2% 2.08% 2.31% 2.48%
2026/03/10 2% 26.71% 1.89% 2.96% 2.58% 2.3% 0.77% 3.72% 2.49% 5.61%
2026/03/11 4.48% 26.93% 1.86% 2.37% 2.51% 2.91% 0.64% 4.54% 2.19% 2.7%
2026/03/12 2.96% 34.79% 1.52% 2.04% 2.42% 3.36% 0.77% 1.46% 2.48% 6.58%
2026/03/13 2.3% 32.34% 1.56% 1.97% 3.46% 3.11% 1.16% 3.6% 2% 3.17%
2026/03/14 4.48% 17.32% 1.42% 1.9% 2.04% 4.35% 2.02% 2.91% 2.3% 3.87%
2026/03/15 5.7% 21.57% 1.58% 1.97% 3.76% 3.56% 2.27% 3.91% 2.65% 4.83%
2026/03/16 5.52% 22.39% 1.67% 2.23% 2.58% 3.45% 1.53% 2.61% 2.2% 3.7%
2026/03/17 3.27% 13.13% 0.93% 1.17% 4.58% 1.83% 6.73% 3.7% 1.76% 2%
2026/03/18 4.4% 17.7% 2.22% 1.63% 2.52% 2.56% 1.95% 3.65% 1.82% 0.8%
2026/03/19 5.11% 23.86% 2.37% 2.05% 4.21% 2.52% 1.97% 2.37% 1.8% 1.74%
2026/03/20 7.5% 15.75% 2.04% 2.83% 5.86% 3.34% 1.52% 3.02% 2.08% 1.39%
2026/03/21 7.03% 13.72% 3.01% 3.05% 1.41% 4.11% 1.31% 2.72% 4.03% 1.21%
2026/03/22 7.06% 18.62% 2.68% 1.89% 10.41% 3.8% 0.33% 2.83% 3.15% 1.44%
2026/03/23 6.98% 14.14% 3.46% 1.97% 6.02% 3.06% 2.24% 2.96% 1.65% 2.02%
2026/03/24 5.84% 13.01% 2.63% 2.52% 6.56% 2.56% 2.92% 3.43% 1.54% 1.25%
2026/03/25 4.2% 10.82% 2.54% 2.58% 1.8% 2.17% 4.62% 4.47% 1.75% 1.02%
2026/03/26 6.4% 10.13% 3.29% 2.26% 4.12% 2.28% 4.59% 3.16% 1.58% 0.56%
2026/03/27 9.96% 9.51% 3.77% 2.65% 1.13% 3.71% 3.15% 3.96% 2.54% 1.06%
2026/03/28 9.13% 9% 3.69% 2.32% 1.74% 3.43% 1.05% 3.39% 3.09% 1.29%
2026/03/29 10.23% 11.21% 2.96% 3.39% 3.62% 3.48% 2.49% 3.55% 1.63% 1.32%
2026/03/30 10.03% 14.42% 2.86% 3.29% 1.69% 2.78% 1.64% 0.87% 1.53% 0.37%
2026/03/31 11.78% 9.24% 3.93% 3.08% 2.92% 2.83% 2.76% 1.95% 1.37% 0.97%
  • harley-davidson.com
  • campingworld.com
  • honda.com
  • yamahamotorsports.com
  • aventon.com
  • brp.com
  • iscooterglobal.com
  • aipasbike.com
  • polaris.com
  • bluecompassrv.com

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In March 2026, Harley-Davidson’s impression share surged from 3.69% to 11.78%. Camping World peaked mid-month at 34.79%, then declined. Honda and Yamaha showed modest fluctuations, while Aventon and iScooterGlobal experienced varied trends. The month concluded with Harley-Davidson leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Automotive Motorcycles, Boats, etc.

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Automotive Motorcycles, Boats, etc. - Last month
  1. 1
    Can-Am Off-Road Official Site https://can-am.brp.com › 2025

    Build & Price Your Vehicle — Take On Any Terrain All Day In A Brand Spankin’ New Can-Am. Check Out The New Can-Am Off-Road Lineup & Unleash What's Inside You. All-Terrain Performance.

  2. 2
    Lowest Prices, Best Brands | We Have An RV For Everyone https://rv.campingworld.com › rvs-forsale › in-stock

    Create lasting family memories on the open road. Find the perfect RV for your budget. Your next adventure is calling. Answer with our huge...

  3. 3
    New & Used Motorcycles for Sale | Cycle Trader https://www.cycletrader.com

    Looking For a Custom Motorcycle? 1000s For Sale On Cycle Trader®. More Deals. See Photos, Prices, Videos and More. Find The Right Motorcycle For You.

  4. 4
    Shop J&P Cycles Official Site | Glide Into J&P Spring Savings https://www.jpcycles.com

    Shop J&P Cycles Official Site. The Leader in Aftermarket Motorcycle Parts. Shop J&P Cycles Official Site. Huge Selection of Aftermarket Parts, Gear, & More. Technical Experts at J&P. Since 1979.

  5. 5
    Yamaha Motorsports https://www.yamahamotorsports.com

    Motorcycle, ATV & Side-by-Side — Performance, Innovation & Adventure. A leader in motorsports for more than 50 years. Search dealer...

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In the competitive world of Google PPC, Can-Am’s ad stands out with its adventurous spirit, inviting users to “Unleash What’s Inside You” with all-terrain vehicles. Meanwhile, Camping World taps into nostalgia, promising family memories with affordable RVs. Cycle Trader and J&P Cycles cater to motorcycle enthusiasts, offering custom bikes and aftermarket parts, respectively. Yamaha emphasizes its legacy in motorsports, highlighting performance and innovation.

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