US Automotive Motorcycles, Boats, etc. - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Motorcycles, Boats, etc. category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Motorcycles, Boats, etc. – US

Google AI Overview visibility for Automotive Motorcycles, Boats, etc. US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 15.8069666453
84.1930333547
15%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 21
79
21%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 10%
Transactional 12%
Navigational 1%
Seasonal 0%
Local 3%
Problem Solving 7%

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Market Exposure

Share of Clicks for top 10 US Automotive Motorcycles, Boats, etc. brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
harley-davidson.com 13.56
campingworld.com 11.6
honda.com 4.68
yamahamotorsports.com 4.53
jpcycles.com 3.95
brp.com 3.88
aventon.com 3.08
cycletrader.com 2.97
boattrader.com 2.75
polaris.com 2.69
others 46.31
  • harley-davidson.com - 13.56%
  • campingworld.com - 11.6%
  • honda.com - 4.68%
  • yamahamotorsports.com - 4.53%
  • jpcycles.com - 3.95%
  • brp.com - 3.88%
  • aventon.com - 3.08%
  • cycletrader.com - 2.97%
  • boattrader.com - 2.75%
  • polaris.com - 2.69%
  • others - 46.31%

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Harley-Davidson leads with 13.56% click share, followed by Camping World at 11.6%. Others dominate with 46.31%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Automotive Motorcycles, Boats, etc. brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date campingworld.com brp.com harley-davidson.com aipasbike.com polaris.com iscooterglobal.com yamahamotorsports.com aventon.com lectricebikes.com isinwheel.com
2025/12/01 7.57% 5.36% 6.91% 2.46% 2.2% 2.59% 1.37% 5.43% 8.15% 2.81%
2025/12/02 9.16% 3.54% 22.16% 3.95% 1.29% 2.58% 1.22% 13.25% 4.05% 1.08%
2025/12/03 9.58% 3.42% 21.69% 1.06% 1.93% 1.8% 0.92% 11.54% 0.9% 1.55%
2025/12/04 16.15% 3.16% 12.38% 1.58% 2.21% 1.91% 1.34% 7.18% 1.34% 2.18%
2025/12/05 13.07% 4.03% 13.39% 1.22% 2.21% 1.41% 1.38% 7.24% 4.08% 0.83%
2025/12/06 12.99% 3.92% 19.08% 2.71% 2.57% 1.96% 1.22% 2.7% 6.04% 0.27%
2025/12/07 15.77% 5.87% 13.92% 2.62% 3.02% 1.58% 1.42% 2.61% 2% 1.12%
2025/12/08 19.98% 5.18% 7.49% 1.17% 3.06% 1.31% 1.54% 6.18% 2.22% 0.86%
2025/12/09 11.15% 5.73% 17.32% 1.66% 2.2% 2.38% 1.62% 5.59% 1.33% 1%
2025/12/10 13.28% 5.16% 13.67% 2.2% 2.5% 2.31% 1.58% 4.94% 1.25% 1.16%
2025/12/11 19.6% 4.43% 5.7% 1.65% 3.78% 1.51% 1.82% 3.27% 1.33% 0.64%
2025/12/12 13.49% 6.48% 4.83% 1.93% 3.33% 1.28% 1.6% 10.59% 4.83% 0.38%
2025/12/13 21.18% 6.63% 5.88% 1.89% 3.31% 2.55% 1.79% 2.79% 5.01% 1.11%
2025/12/14 15.91% 6.19% 7.76% 2.22% 2.76% 1.97% 2.23% 4.41% 1.31% 0.8%
2025/12/15 20.29% 5.72% 6.66% 3.84% 3.18% 1.07% 1.36% 4.76% 4.15% 1.58%
2025/12/16 14.2% 7.91% 6.74% 1.98% 3.91% 3.71% 2.48% 3.38% 1.01% 0.24%
2025/12/17 13.75% 5.53% 5.06% 4.05% 2.54% 1.24% 1.67% 9.54% 1.34% 0.07%
2025/12/18 22.64% 5.82% 4.23% 2.83% 3.73% 3.58% 1.5% 1.19% 1.07% 0.86%
2025/12/19 23.49% 4.53% 5% 2.02% 2.49% 5.9% 1.51% 2.09% 3.56% 2.17%
2025/12/20 7.54% 3.43% 4.58% 11.21% 2.1% 5.42% 1.09% 0.03% 3.02% 1.96%
2025/12/21 13.78% 6.38% 5.38% 2.42% 2.73% 5.56% 1.56% 1.61% 1.6% 5.78%
2025/12/22 16.51% 3.53% 7.17% 1.99% 2.17% 4.52% 1.35% 1.17% 1.16% 4.04%
2025/12/23 20.14% 4.41% 10.16% 2.62% 2.08% 4.62% 1.18% 1.01% 3.11% 3.13%
2025/12/24 18.19% 5.08% 4.47% 2.16% 1.85% 0.89% 1.58% 5.63% 0.87% 2.54%
2025/12/25 14.14% 5.71% 4.12% 7.97% 2.49% 2.25% 1.73% 1.6% 1.24% 3%
2025/12/26 13.11% 5.71% 6.51% 3.28% 3.4% 3.72% 1.91% 0.88% 1.29% 1.81%
2025/12/27 15.71% 6.43% 4.93% 2.67% 3.84% 4.42% 1.54% 2.81% 0.84% 1.5%
2025/12/28 13.29% 6.38% 5.98% 3.73% 4.24% 3.46% 1.98% 1.52% 5.2% 1.27%
2025/12/29 12.03% 6.93% 5.76% 3.44% 3.54% 3.78% 2.38% 1.72% 5.15% 0.91%
2025/12/30 15.7% 6.22% 4.87% 3.54% 3.67% 6.41% 2.36% 2.14% 1.33% 2.51%
2025/12/31 11.77% 6.43% 6.29% 4.88% 3.49% 3.02% 2.33% 2.23% 1.69% 1.64%
  • campingworld.com
  • brp.com
  • harley-davidson.com
  • aipasbike.com
  • polaris.com
  • iscooterglobal.com
  • yamahamotorsports.com
  • aventon.com
  • lectricebikes.com
  • isinwheel.com

Copyright © Adthena. All rights reserved.

Campingworld.com saw a fluctuating December, peaking at 23.49% on the 19th. Harley-davidson.com started strong, reaching 22.16% on the 2nd, but ended at 6.29%. Aipasbike.com spiked on the 20th with 11.21%. The month concluded with diverse trends across advertisers.

Market Exposure

Competitor Count for US Automotive Motorcycles, Boats, etc.

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/12/01 496
2025/12/02 537
2025/12/03 647
2025/12/04 598
2025/12/05 625
2025/12/06 575
2025/12/07 548
2025/12/08 471
2025/12/09 525
2025/12/10 541
2025/12/11 601
2025/12/12 563
2025/12/13 551
2025/12/14 534
2025/12/15 563
2025/12/16 602
2025/12/17 516
2025/12/18 604
2025/12/19 628
2025/12/20 627
2025/12/21 634
2025/12/22 690
2025/12/23 688
2025/12/24 656
2025/12/25 620
2025/12/26 616
2025/12/27 632
2025/12/28 628
2025/12/29 587
2025/12/30 592
2025/12/31 600

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December saw a dynamic shift in advertisers, starting at 496 and peaking at 690 on the 22nd. The month concluded with a stable 600, reflecting a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for US Automotive Motorcycles, Boats, etc.

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
iscooterglobal.com 2.32%
aipasbike.com 1.54%
isinwheel.com 1.3%
honda.com 1.12%
tstebike.com 0.98%
campingworld.com -0.47%
jpcycles.com -0.78%
boattrader.com -0.85%
aventon.com -2.36%
harley-davidson.com -6.58%

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Harley-Davidson’s click share plummeted by 6.58%, while iscooterglobal.com surged by 2.32%. Aipasbike.com, isinwheel.com, and Honda also saw positive gains.

Campaign Efficiency

US Automotive Motorcycles, Boats, etc. Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date campingworld.com aipasbike.com harley-davidson.com iscooterglobal.com brp.com isinwheel.com bluecompassrv.com happyrunsports.com aventon.com honda.com
2025/12/01 6.66% 3.15% 5.54% 3.97% 2.07% 3.57% 0.63% 4.38% 3.14% 1.63%
2025/12/02 8.04% 3.66% 21.09% 3.94% 1.44% 1.62% 1.79% 1.56% 8.87% 1.05%
2025/12/03 7.98% 1.6% 18.34% 2.89% 1.38% 2.98% 0.67% 0.92% 6.96% 0.84%
2025/12/04 13.29% 1.97% 10.36% 2.57% 1.43% 2.5% 1.8% 2.29% 4.3% 1.4%
2025/12/05 10.64% 1.35% 10.36% 1.71% 1.47% 1.21% 3.55% 0.63% 7.12% 1.42%
2025/12/06 10.56% 3.83% 15.19% 2.37% 1.57% 0.48% 3.22% 1.3% 2.96% 1.55%
2025/12/07 11.86% 3.2% 11.86% 2.18% 2.46% 1.13% 2.94% 1.91% 1.98% 1.37%
2025/12/08 16.98% 1.5% 6.47% 1.47% 2.47% 1.19% 4.93% 3.81% 3.17% 2.2%
2025/12/09 9.31% 2.39% 14.3% 2.94% 2.41% 1.35% 1.22% 2.41% 3.47% 2.21%
2025/12/10 12.05% 2.59% 10.92% 3.05% 2.28% 1.18% 1.74% 1.56% 1.96% 1.74%
2025/12/11 15.8% 2.32% 4.74% 1.94% 1.86% 0.62% 2.61% 2.14% 1.35% 1.76%
2025/12/12 13.63% 2.51% 4.15% 1.53% 2.48% 0.46% 2.35% 1.04% 8.09% 1.28%
2025/12/13 16.72% 2.5% 5.1% 3.7% 2.81% 1.12% 2.27% 1.19% 1.66% 2.28%
2025/12/14 14.45% 2.57% 6.68% 2.51% 2.77% 0.78% 1.46% 1.63% 3.43% 2.65%
2025/12/15 17.52% 3.99% 5.85% 1.6% 2.61% 1.55% 5.06% 3.38% 4.3% 1.76%
2025/12/16 11.61% 3.04% 5.74% 5.38% 3.17% 0.19% 0.99% 5.97% 1.8% 2.52%
2025/12/17 12.32% 5.01% 4.65% 2.1% 2.76% 0.08% 0.19% 5.6% 7.12% 1.92%
2025/12/18 17.22% 3.91% 3.55% 5.17% 2.6% 1.25% 1.72% 2.71% 0.49% 2.44%
2025/12/19 15.56% 2.79% 3.85% 8.83% 1.74% 2.43% 0.89% 6.07% 1.78% 2.75%
2025/12/20 5.63% 12.99% 3.47% 7.12% 1.38% 2.41% 0.98% 3.25% 0.02% 2.37%
2025/12/21 9.14% 3.39% 3.86% 7.68% 2.06% 5.95% 1.47% 1.63% 0.57% 2.19%
2025/12/22 10.67% 2.47% 5% 6.85% 1.1% 4.74% 2.15% 2.28% 0.36% 1.46%
2025/12/23 11.87% 2.92% 7.29% 6.9% 1.48% 4.64% 1.53% 3.21% 0.29% 1.72%
2025/12/24 12.56% 2.98% 3.39% 1.3% 1.79% 2.67% 3.42% 0.97% 1.69% 2.07%
2025/12/25 10.49% 10.3% 2.88% 2.48% 2.06% 3.09% 1.99% 0.6% 0.46% 1.89%
2025/12/26 11.29% 3.72% 5.16% 5.26% 2.24% 1.87% 1.24% 0.8% 0.36% 3.17%
2025/12/27 11.33% 3.99% 3.86% 5.8% 2.09% 1.71% 1.95% 2.79% 1.04% 2.55%
2025/12/28 10.15% 4.14% 5.03% 4.26% 2.45% 1.51% 1.65% 0.39% 0.8% 3.72%
2025/12/29 9.31% 4.17% 4.88% 4.84% 2.74% 1.12% 1.39% 0.75% 0.84% 3.29%
2025/12/30 10.6% 3.84% 3.9% 8.23% 2.34% 3.56% 0.66% 1.99% 0.7% 0.79%
2025/12/31 8.77% 5.98% 4.81% 3.96% 2.49% 1.97% 1.5% 1.12% 0.85% 0.79%
  • campingworld.com
  • aipasbike.com
  • harley-davidson.com
  • iscooterglobal.com
  • brp.com
  • isinwheel.com
  • bluecompassrv.com
  • happyrunsports.com
  • aventon.com
  • honda.com

Copyright © Adthena. All rights reserved.

In December 2025, Campingworld.com saw fluctuating ad impressions, peaking mid-month. Aipasbike.com and Harley-davidson.com experienced varied trends, while Iscooterglobal.com and Brp.com showed moderate activity. The month concluded with diverse performances across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Automotive Motorcycles, Boats, etc.

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Automotive Motorcycles, Boats, etc. - Last month
  1. 1
    Can-Am Official Website https://can-am.brp.com › lineup › 2025

    Order Your Model Today — Explore Our Can-Am Lineup Today And Find Your ATV, Side-By-Side Or Three-Wheel Motorcycle. Build & Price Any Models In Our Lineup Based On Your Style And Specifications. Power & Reliability.

  2. 2
    Harley-Davidson® Official https://www.harley-davidson.com

    Harley-Davidson USA — Don’t Wait. Ride Now. Get 3.99% APR & $0 Down* on Select 2025 Touring Models - Ends 12/31. Shop Motorcycles, Riding Gear, Accessories & More at Harley-Davidson.com. Clothing & Gear.

  3. 3
    Honda® Motorcycles https://powersports.honda.com › motorcycles

    See Our New Models — Build Your Dream Bike, Compare Models, Request a Quote or Locate a Dealership Near You! Browse...

  4. 4
    Shop J&P Cycles Official Site https://www.jpcycles.com

    Motorcycle Parts & Accessories — Shop J&P Cycles Official Site. Huge Selection of Aftermarket Parts, Gear, & More. Shop J&P Cycles Official Site. Best Service & Selection Since 1979 at J&P Cycles. Leader In All Things Moto.

  5. 5
    Yamaha Motorsports https://www.yamahamotorsports.com

    Motorcycle, ATV & Side-by-Side — Performance, Innovation & Adventure. A leader in motorsports for more than 50 years. Find out...

Copyright © Adthena. All rights reserved.

In the competitive world of motorcycles and powersports, top advertisers like Can-Am, Harley-Davidson, Honda, J&P Cycles, and Yamaha captivate audiences with themes of adventure, innovation, and customization. Their ads emphasize unique selling propositions such as exclusive offers, extensive product lines, and a legacy of reliability and performance.

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