Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Motorcycles, Boats, etc. category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 17.7646324691 |
| 82.2353675309 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 17 |
| 83 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| campingworld.com | 16.4 |
| harley-davidson.com | 10.46 |
| honda.com | 5.31 |
| yamahamotorsports.com | 5.13 |
| aventon.com | 4.53 |
| brp.com | 4.25 |
| boattrader.com | 4.08 |
| jpcycles.com | 3.45 |
| polaris.com | 3.02 |
| cycletrader.com | 2.91 |
| others | 40.46 |
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In the PPC landscape, ‘others’ dominate with 40.46% click share, while Camping World leads individual advertisers at 16.4%. Harley-Davidson follows with 10.46%, showcasing diverse competition.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | harley-davidson.com | campingworld.com | aventon.com | brp.com | iscooterglobal.com | yamahamotorsports.com | honda.com | polaris.com | aipasbike.com | bluecompassrv.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/03/01 | 4.79% | 10.41% | 16.12% | 4.82% | 3.73% | 1.37% | 2.84% | 1.69% | 4.29% | 1.86% |
| 2026/03/02 | 3.98% | 15.55% | 6.6% | 4.2% | 1.63% | 1.3% | 1.72% | 1.34% | 10.63% | 1.66% |
| 2026/03/03 | 4.66% | 25.21% | 8.05% | 3.44% | 1.95% | 1.28% | 2.18% | 1.6% | 5.28% | 2.96% |
| 2026/03/04 | 4.45% | 14.89% | 4.98% | 3.65% | 4.9% | 0.91% | 1.34% | 1.86% | 4.91% | 1.23% |
| 2026/03/05 | 6.23% | 16.88% | 10.18% | 4.35% | 4.17% | 1.39% | 0.86% | 2.38% | 5.2% | 2.78% |
| 2026/03/06 | 5.71% | 14.18% | 11.67% | 5.02% | 1.4% | 1.53% | 0.78% | 3.49% | 6.24% | 1.29% |
| 2026/03/07 | 7.79% | 12.08% | 3.35% | 8.72% | 0.9% | 2.85% | 2.02% | 7.3% | 2.61% | 1.18% |
| 2026/03/08 | 11.6% | 13.87% | 4.54% | 7.08% | 0.81% | 2.73% | 1.7% | 4.1% | 1.79% | 2.51% |
| 2026/03/09 | 5.18% | 32.67% | 12.44% | 2.67% | 0.18% | 1.58% | 1.14% | 2.86% | 2.32% | 1.66% |
| 2026/03/10 | 2.44% | 29.81% | 6.13% | 4.53% | 0.69% | 2.35% | 1.11% | 3.07% | 2.83% | 3.48% |
| 2026/03/11 | 5.8% | 27.66% | 4.76% | 4.19% | 0.55% | 1.91% | 1.18% | 2.88% | 4.53% | 2.18% |
| 2026/03/12 | 4.07% | 36.39% | 4.79% | 6.09% | 0.56% | 1.53% | 0.87% | 3.18% | 1.31% | 4.27% |
| 2026/03/13 | 2.82% | 35.35% | 6.25% | 5.53% | 0.64% | 1.47% | 0.84% | 2.43% | 3.37% | 2.19% |
| 2026/03/14 | 6.11% | 19.57% | 4.29% | 9.26% | 2.02% | 1.63% | 1.21% | 3.05% | 3.3% | 2.16% |
| 2026/03/15 | 7.21% | 23.43% | 7.99% | 7.54% | 1.63% | 1.53% | 1% | 3.05% | 3.64% | 3.24% |
| 2026/03/16 | 6.98% | 24.62% | 4.79% | 6.82% | 0.83% | 1.88% | 1% | 3.14% | 2.63% | 2.69% |
| 2026/03/17 | 5.03% | 16.13% | 10.37% | 3.89% | 4.36% | 1.16% | 0.79% | 2.33% | 3.8% | 1.44% |
| 2026/03/18 | 5.98% | 18.92% | 5.82% | 5.31% | 1.45% | 1.4% | 1.55% | 2.46% | 2.66% | 0.51% |
| 2026/03/19 | 6.06% | 29.38% | 7.43% | 4.52% | 1.61% | 1.53% | 1.4% | 2.38% | 1.98% | 1.18% |
| 2026/03/20 | 9.35% | 17.18% | 10.34% | 5.79% | 1.19% | 2.12% | 1.46% | 2.57% | 3.6% | 0.72% |
| 2026/03/21 | 8.65% | 13.99% | 2.83% | 9.3% | 1.3% | 2.36% | 1.98% | 5.18% | 2.89% | 1.06% |
| 2026/03/22 | 7.99% | 20.29% | 18.54% | 5.79% | 0.33% | 1.36% | 1.89% | 3.43% | 2.74% | 0.88% |
| 2026/03/23 | 8.64% | 15.59% | 11.65% | 5.84% | 1.68% | 1.54% | 2.42% | 2.23% | 2.48% | 1.16% |
| 2026/03/24 | 8.01% | 15.06% | 8.52% | 5.3% | 2.21% | 2.12% | 1.9% | 2.23% | 3.38% | 0.71% |
| 2026/03/25 | 5.15% | 10.7% | 3.02% | 4.7% | 2.67% | 2.07% | 1.64% | 2.45% | 4.53% | 0.71% |
| 2026/03/26 | 8.62% | 12.07% | 10.27% | 5% | 2.69% | 1.84% | 2.02% | 2.39% | 2.74% | 0.44% |
| 2026/03/27 | 12.56% | 9.92% | 1.92% | 7.6% | 2.71% | 2.15% | 2.3% | 3.85% | 3.33% | 0.6% |
| 2026/03/28 | 11.89% | 8.66% | 4.11% | 7.52% | 0.9% | 1.84% | 2.6% | 4.17% | 3.52% | 0.65% |
| 2026/03/29 | 12.84% | 10.56% | 8.77% | 7.18% | 2.04% | 2.65% | 2.35% | 2.4% | 3.94% | 0.71% |
| 2026/03/30 | 12.52% | 16.82% | 4.07% | 5.13% | 0.94% | 2.47% | 1.84% | 2.13% | 0.91% | 0.34% |
| 2026/03/31 | 14.17% | 8.81% | 6.88% | 5.89% | 2.52% | 2.39% | 2.25% | 1.97% | 1.81% | 0.52% |
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March saw Harley-Davidson’s PPC spend share rise from 4.79% to 14.17%. Camping World peaked mid-month at 36.39%, then declined. Aventon fluctuated, ending at 6.88%. BRP and iScooterGlobal showed moderate changes, while Yamaha and Honda remained stable. Polaris and Aipasbike had minor fluctuations. Blue Compass RV’s share decreased throughout the month.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/03/01 | 464 |
| 2026/03/02 | 521 |
| 2026/03/03 | 534 |
| 2026/03/04 | 570 |
| 2026/03/05 | 545 |
| 2026/03/06 | 481 |
| 2026/03/07 | 444 |
| 2026/03/08 | 448 |
| 2026/03/09 | 467 |
| 2026/03/10 | 451 |
| 2026/03/11 | 440 |
| 2026/03/12 | 460 |
| 2026/03/13 | 454 |
| 2026/03/14 | 455 |
| 2026/03/15 | 493 |
| 2026/03/16 | 454 |
| 2026/03/17 | 511 |
| 2026/03/18 | 497 |
| 2026/03/19 | 451 |
| 2026/03/20 | 458 |
| 2026/03/21 | 415 |
| 2026/03/22 | 426 |
| 2026/03/23 | 425 |
| 2026/03/24 | 409 |
| 2026/03/25 | 416 |
| 2026/03/26 | 394 |
| 2026/03/27 | 378 |
| 2026/03/28 | 394 |
| 2026/03/29 | 378 |
| 2026/03/30 | 360 |
| 2026/03/31 | 359 |
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March began with 464 advertisers, peaking at 570 by the 4th. A decline followed, ending the month at 359.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Harley-Davidson surged with a 4.58% click share increase, while Camping World faced a significant drop of 7.12%. Indian Motorcycle and Honda also saw positive gains.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | harley-davidson.com | campingworld.com | honda.com | yamahamotorsports.com | aventon.com | brp.com | iscooterglobal.com | aipasbike.com | polaris.com | bluecompassrv.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/03/01 | 3.69% | 8.9% | 3.49% | 1.55% | 7.44% | 2.26% | 5.49% | 5.18% | 1.2% | 2.88% |
| 2026/03/02 | 2.6% | 11.41% | 2.04% | 1.42% | 3.83% | 1.95% | 2.51% | 11.71% | 0.92% | 1.7% |
| 2026/03/03 | 3.47% | 20.03% | 3.91% | 1.43% | 4.06% | 1.83% | 3.01% | 4.5% | 1.15% | 4.46% |
| 2026/03/04 | 2.8% | 11.11% | 1.48% | 0.91% | 2.94% | 1.5% | 6.74% | 5.26% | 1.23% | 1.96% |
| 2026/03/05 | 4.5% | 12.52% | 1.2% | 1.58% | 4.77% | 2.04% | 7.31% | 5.22% | 1.73% | 3.73% |
| 2026/03/06 | 4.28% | 11.86% | 1.13% | 1.95% | 5.91% | 2.49% | 2.3% | 6.68% | 3.14% | 1.95% |
| 2026/03/07 | 7.35% | 11.64% | 3% | 3.52% | 1.64% | 4.09% | 0.93% | 2.48% | 5.85% | 1.49% |
| 2026/03/08 | 8.85% | 13.07% | 2.48% | 3.37% | 1.96% | 3.53% | 0.79% | 1.68% | 3.21% | 3.64% |
| 2026/03/09 | 4.25% | 26.59% | 1.94% | 2.06% | 7.18% | 1.61% | 0.2% | 2.08% | 2.31% | 2.48% |
| 2026/03/10 | 2% | 26.71% | 1.89% | 2.96% | 2.58% | 2.3% | 0.77% | 3.72% | 2.49% | 5.61% |
| 2026/03/11 | 4.48% | 26.93% | 1.86% | 2.37% | 2.51% | 2.91% | 0.64% | 4.54% | 2.19% | 2.7% |
| 2026/03/12 | 2.96% | 34.79% | 1.52% | 2.04% | 2.42% | 3.36% | 0.77% | 1.46% | 2.48% | 6.58% |
| 2026/03/13 | 2.3% | 32.34% | 1.56% | 1.97% | 3.46% | 3.11% | 1.16% | 3.6% | 2% | 3.17% |
| 2026/03/14 | 4.48% | 17.32% | 1.42% | 1.9% | 2.04% | 4.35% | 2.02% | 2.91% | 2.3% | 3.87% |
| 2026/03/15 | 5.7% | 21.57% | 1.58% | 1.97% | 3.76% | 3.56% | 2.27% | 3.91% | 2.65% | 4.83% |
| 2026/03/16 | 5.52% | 22.39% | 1.67% | 2.23% | 2.58% | 3.45% | 1.53% | 2.61% | 2.2% | 3.7% |
| 2026/03/17 | 3.27% | 13.13% | 0.93% | 1.17% | 4.58% | 1.83% | 6.73% | 3.7% | 1.76% | 2% |
| 2026/03/18 | 4.4% | 17.7% | 2.22% | 1.63% | 2.52% | 2.56% | 1.95% | 3.65% | 1.82% | 0.8% |
| 2026/03/19 | 5.11% | 23.86% | 2.37% | 2.05% | 4.21% | 2.52% | 1.97% | 2.37% | 1.8% | 1.74% |
| 2026/03/20 | 7.5% | 15.75% | 2.04% | 2.83% | 5.86% | 3.34% | 1.52% | 3.02% | 2.08% | 1.39% |
| 2026/03/21 | 7.03% | 13.72% | 3.01% | 3.05% | 1.41% | 4.11% | 1.31% | 2.72% | 4.03% | 1.21% |
| 2026/03/22 | 7.06% | 18.62% | 2.68% | 1.89% | 10.41% | 3.8% | 0.33% | 2.83% | 3.15% | 1.44% |
| 2026/03/23 | 6.98% | 14.14% | 3.46% | 1.97% | 6.02% | 3.06% | 2.24% | 2.96% | 1.65% | 2.02% |
| 2026/03/24 | 5.84% | 13.01% | 2.63% | 2.52% | 6.56% | 2.56% | 2.92% | 3.43% | 1.54% | 1.25% |
| 2026/03/25 | 4.2% | 10.82% | 2.54% | 2.58% | 1.8% | 2.17% | 4.62% | 4.47% | 1.75% | 1.02% |
| 2026/03/26 | 6.4% | 10.13% | 3.29% | 2.26% | 4.12% | 2.28% | 4.59% | 3.16% | 1.58% | 0.56% |
| 2026/03/27 | 9.96% | 9.51% | 3.77% | 2.65% | 1.13% | 3.71% | 3.15% | 3.96% | 2.54% | 1.06% |
| 2026/03/28 | 9.13% | 9% | 3.69% | 2.32% | 1.74% | 3.43% | 1.05% | 3.39% | 3.09% | 1.29% |
| 2026/03/29 | 10.23% | 11.21% | 2.96% | 3.39% | 3.62% | 3.48% | 2.49% | 3.55% | 1.63% | 1.32% |
| 2026/03/30 | 10.03% | 14.42% | 2.86% | 3.29% | 1.69% | 2.78% | 1.64% | 0.87% | 1.53% | 0.37% |
| 2026/03/31 | 11.78% | 9.24% | 3.93% | 3.08% | 2.92% | 2.83% | 2.76% | 1.95% | 1.37% | 0.97% |
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March saw dynamic shifts in PPC impressions. Harley-Davidson’s share surged from 3.69% to 11.78%, while Camping World peaked at 34.79% before settling at 9.24%. Honda and Yamaha showed modest fluctuations, ending at 3.93% and 3.08%, respectively.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Build & Price Your Vehicle — Take On Any Terrain All Day In A Brand Spankin’ New Can-Am. Check Out The New Can-Am Off-Road Lineup & Unleash What's Inside You. All-Terrain Performance.
Create lasting family memories on the open road. Find the perfect RV for your budget. Your next adventure is calling. Answer with our huge...
Looking For a Custom Motorcycle? 1000s For Sale On Cycle Trader®. More Deals. See Photos, Prices, Videos and More. Find The Right Motorcycle For You.
Harley-Davidson USA — Explore the 2026 Harley-Davidson® Motorcycle Lineup. Visit the Official Harley-Davidson® Site. Clothing & Gear. New Motorcycles. Current Offers.
Motorcycle, ATV & Side-by-Side — Performance, Innovation & Adventure. A leader in motorsports for more than 50 years. Search dealer...
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In the world of Google PPC, five advertisers stand out with compelling narratives. Can-Am’s ad invites adventurers to explore new terrains with their all-terrain vehicles. Camping World taps into family nostalgia, offering RVs for memorable road trips. Cycle Trader showcases a vast selection of motorcycles, appealing to custom bike enthusiasts. Harley-Davidson emphasizes heritage and innovation with their 2026 lineup. Yamaha highlights decades of motorsport leadership, promising performance and adventure. Each ad uniquely captures the spirit of exploration and freedom.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the US Automotive Motorcycles, Boats, etc. March 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the US Automotive Motorcycles, Boats, etc. March 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.
On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The US Automotive Motorcycles, Boats, etc. March 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
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Yes. The US Automotive Motorcycles, Boats, etc. March 2026 Report aggregates data from across both device types and Google Shopping.
The US Automotive Motorcycles, Boats, etc. March 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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