US Automotive Motorcycles, Boats, etc. - PPC Market Share Analysis January 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Motorcycles, Boats, etc. category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Motorcycles, Boats, etc. – US

Google AI Overview visibility for Automotive Motorcycles, Boats, etc. US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 19.1220174398
80.8779825602
19%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 20
80
20%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 10%
Transactional 11%
Navigational 1%
Seasonal 0%
Local 3%
Problem Solving 6%

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Market Exposure

Share of Clicks for top 10 US Automotive Motorcycles, Boats, etc. brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
campingworld.com 12.6
harley-davidson.com 11.01
yamahamotorsports.com 4.91
jpcycles.com 4.79
honda.com 4.68
brp.com 4.14
polaris.com 3.31
boattrader.com 3.02
cycletrader.com 2.8
iscooterglobal.com 2.38
others 46.36
  • campingworld.com - 12.6%
  • harley-davidson.com - 11.01%
  • yamahamotorsports.com - 4.91%
  • jpcycles.com - 4.79%
  • honda.com - 4.68%
  • brp.com - 4.14%
  • polaris.com - 3.31%
  • boattrader.com - 3.02%
  • cycletrader.com - 2.8%
  • iscooterglobal.com - 2.38%
  • others - 46.36%

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In the PPC landscape, ‘others’ dominate with 46.36% click share, while ‘campingworld.com’ leads individual advertisers at 12.6%. ‘Harley-davidson.com’ follows with 11.01%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Automotive Motorcycles, Boats, etc. brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date campingworld.com harley-davidson.com brp.com aventon.com polaris.com iscooterglobal.com isinwheel.com aipasbike.com lectricebikes.com yamahamotorsports.com
2026/01/01 13.89% 8.38% 8.1% 4.08% 3.84% 4.36% 2.01% 3.7% 1.75% 1.87%
2026/01/02 9.24% 4.56% 5.45% 3.8% 2.26% 3.8% 0.34% 11.02% 0.92% 1.3%
2026/01/03 13.27% 7.58% 6.21% 1.63% 3.41% 3.54% 0.9% 2.95% 5.12% 1.66%
2026/01/04 12.73% 7.96% 7.24% 1.83% 3.47% 3.31% 1.53% 2.57% 6.02% 2.14%
2026/01/05 13.86% 4.29% 5.34% 2.51% 2.77% 2.22% 1.75% 6.41% 3.38% 1.37%
2026/01/06 12.61% 6.33% 6.57% 2.1% 3.81% 9% 3.49% 3.62% 1.39% 2.56%
2026/01/07 18.4% 7.91% 4.79% 1.52% 3.48% 2.2% 0.6% 2.92% 2.57% 1.61%
2026/01/08 8.71% 8.86% 8.31% 1.51% 2.94% 8.51% 13.97% 1.29% 5.83% 1.67%
2026/01/09 10.67% 9.94% 8.73% 1.75% 3.35% 1.09% 0.33% 2.3% 5.63% 1.32%
2026/01/10 18.68% 5.98% 5.77% 1.18% 2.72% 3.9% 2.83% 1.01% 0.92% 1.16%
2026/01/11 7.51% 11.55% 4.36% 2.94% 5.06% 2.34% 1.42% 3.54% 0.52% 2.18%
2026/01/12 11.55% 10.43% 6.59% 0.53% 4.36% 4.97% 5.52% 1.95% 0.72% 1.6%
2026/01/13 11.86% 8.19% 7.5% 1.25% 4.09% 2.36% 0.67% 2.78% 0.24% 1.99%
2026/01/14 8.25% 8.55% 8.75% 2.46% 4.42% 4.26% 1.31% 2.29% 0.48% 1.61%
2026/01/15 11.97% 7.17% 5.39% 0.54% 3.03% 5.04% 7.32% 0.7% 0.31% 1.25%
2026/01/16 10.15% 9.46% 8.31% 1.67% 3.19% 1.04% 0.31% 2.18% 5.36% 1.25%
2026/01/17 12.8% 13.88% 7% 1.68% 4.07% 0.96% 0.51% 2.41% 0.42% 2.48%
2026/01/18 13.83% 10.39% 11.36% 0.56% 6.53% 2.02% 0.47% 1.61% 0.1% 1.96%
2026/01/19 16.63% 9.61% 4.14% 2.14% 2.51% 1.14% 1.35% 4.82% 0.35% 1.42%
2026/01/20 11.78% 8.14% 7.45% 1.24% 4.06% 2.35% 0.67% 2.76% 0.24% 1.97%
2026/01/21 19.92% 10.34% 5.55% 1.97% 3.2% 2.03% 0.45% 2.01% 0.01% 1.96%
2026/01/22 10.14% 10.41% 8.58% 1.32% 5.35% 1.8% 1.16% 3.88% 0.44% 2.41%
2026/01/23 19.51% 10.49% 5.97% 3.42% 3.75% 1.09% 0.8% 1.86% 0.4% 1.91%
2026/01/24 17.43% 7.65% 6.29% 0.86% 4.25% 3.38% 3.26% 1.91% 0.12% 1.24%
2026/01/25 16.88% 8.42% 4.01% 12.75% 3.11% 2.18% 2.31% 1.02% 0.44% 1.39%
2026/01/26 17.41% 10.57% 6.59% 1.29% 2.59% 4.25% 4.29% 1.74% 0.92% 1.32%
2026/01/27 13.68% 10.05% 6.69% 3.2% 2.47% 0.57% 0.02% 1.2% 0.84% 1.8%
2026/01/28 17.48% 9.33% 4.65% 12.93% 2.3% 4.34% 1.64% 0.91% 0.25% 2.38%
2026/01/29 22.82% 9.36% 6.53% 2.13% 2.8% 1.52% 0.78% 1.59% 0.15% 1.93%
2026/01/30 23.77% 7.56% 7.28% 3.97% 3.44% 1.37% 0.32% 0.47% 0.85% 1.65%
2026/01/31 17.8% 10.49% 7.22% 5.2% 3.7% 3.51% 1.69% 1.5% 0.85% 0.05%
  • campingworld.com
  • harley-davidson.com
  • brp.com
  • aventon.com
  • polaris.com
  • iscooterglobal.com
  • isinwheel.com
  • aipasbike.com
  • lectricebikes.com
  • yamahamotorsports.com

Copyright © Adthena. All rights reserved.

Campingworld.com led January with fluctuating spend, peaking at 23.77%. Harley-davidson.com and brp.com showed moderate activity. Aventon.com surged late month, while lectricebikes.com remained low. January closed with diverse spending patterns.

Market Exposure

Competitor Count for US Automotive Motorcycles, Boats, etc.

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/01/01 633
2026/01/02 612
2026/01/03 589
2026/01/04 633
2026/01/05 596
2026/01/06 592
2026/01/07 586
2026/01/08 507
2026/01/09 501
2026/01/10 598
2026/01/11 534
2026/01/12 578
2026/01/13 519
2026/01/14 535
2026/01/15 495
2026/01/16 501
2026/01/17 531
2026/01/18 522
2026/01/19 554
2026/01/20 519
2026/01/21 556
2026/01/22 502
2026/01/23 556
2026/01/24 568
2026/01/25 576
2026/01/26 539
2026/01/27 537
2026/01/28 516
2026/01/29 502
2026/01/30 476
2026/01/31 485

Copyright © Adthena. All rights reserved.

January saw a fluctuating trend in distinct advertisers, starting at 633 and ending at 485. Mid-month, numbers dipped to 495, then slightly recovered, indicating a dynamic advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for US Automotive Motorcycles, Boats, etc.

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
campingworld.com 3.6%
honda.com 1.5%
aventon.com 1.24%
harley-davidson.com 1.14%
cycletrader.com 0.58%
aipasbike.com -0.67%
isinwheel.com -0.79%
saferwholesale.com -0.83%
iscooterglobal.com -0.9%
lectricebikes.com -1.35%

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Campingworld.com surged with a 3.6% click share increase, while lectricebikes.com dropped by 1.35%.

Campaign Efficiency

US Automotive Motorcycles, Boats, etc. Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date campingworld.com harley-davidson.com iscooterglobal.com soflocustom.com brp.com isinwheel.com polaris.com aipasbike.com tstebike.com yamahamotorsports.com
2026/01/01 11.75% 5.08% 5.47% 0.22% 3.24% 2.34% 2.55% 3.85% 1.05% 2.15%
2026/01/02 7.73% 2.54% 3.18% 0.33% 1.81% 0.37% 1.47% 15.64% 0.54% 1.39%
2026/01/03 10.97% 4.5% 3.93% 1.16% 2.02% 1.17% 2.19% 3.35% 1.49% 1.87%
2026/01/04 12.25% 5.01% 3.14% 1.08% 2.67% 1.5% 2.55% 2.71% 1.57% 2.44%
2026/01/05 9.99% 2.47% 2.25% 0.46% 1.68% 1.86% 1.75% 8.36% 6.74% 1.44%
2026/01/06 9.68% 4.12% 9.97% 0.99% 2.35% 4.38% 2.48% 3.71% 0.62% 3.02%
2026/01/07 14.66% 4.71% 2.68% 0.73% 1.67% 0.69% 2.38% 3.45% 3.09% 1.73%
2026/01/08 8.86% 5.61% 13.88% 0.54% 3.18% 12.92% 2.06% 1.25% 0.27% 2.07%
2026/01/09 8.06% 6.98% 1.61% 3% 2.65% 0.52% 2.26% 2.47% 1.93% 1.6%
2026/01/10 14.92% 3.46% 5.57% 4.06% 1.73% 2.48% 1.56% 1.6% 1.05% 1.17%
2026/01/11 6.96% 6.1% 3.33% 2.94% 1.56% 2.02% 3.11% 3.48% 2.86% 2.41%
2026/01/12 8.92% 5.75% 6.54% 8.38% 1.75% 5.32% 2.3% 1.9% 2.24% 1.58%
2026/01/13 10.19% 4.98% 2.16% 6.56% 2.04% 0.53% 2.7% 3.01% 3.59% 2.15%
2026/01/14 7.22% 4.56% 5.69% 1.9% 2.62% 2.05% 2.81% 2.49% 1.38% 1.85%
2026/01/15 9.04% 3.49% 6.75% 4.63% 1.99% 6.98% 1.9% 0.96% 0.65% 1.29%
2026/01/16 8.06% 6.98% 1.61% 3% 2.65% 0.52% 2.26% 2.47% 1.93% 1.6%
2026/01/17 11.73% 8.17% 1.12% 0.28% 2.33% 0.55% 2.98% 2.58% 1.34% 3%
2026/01/18 12.68% 8.6% 2.7% 0.21% 4.45% 0.61% 4.76% 1.66% 0.64% 2.7%
2026/01/19 12.68% 6.29% 1.16% 0.69% 1.3% 1.56% 1.77% 5.47% 3.46% 1.59%
2026/01/20 10.19% 4.98% 2.16% 6.56% 2.04% 0.53% 2.7% 3.01% 3.59% 2.15%
2026/01/21 15.73% 6.96% 2.19% 0.24% 1.93% 0.56% 2.16% 2.55% 1.05% 2.29%
2026/01/22 9.78% 5.99% 2.53% 1.65% 3% 1.6% 3.74% 4.28% 2.24% 2.8%
2026/01/23 15.61% 6.16% 1.97% 1.04% 2.38% 1.55% 2.6% 2.19% 0.92% 2.1%
2026/01/24 13.51% 3.99% 4.6% 1.81% 1.94% 3.17% 2.28% 2.27% 1.69% 1.22%
2026/01/25 14.19% 5.34% 4.15% 0.37% 1.36% 3.62% 1.97% 1.51% 0.49% 1.59%
2026/01/26 13.23% 6.36% 6.88% 3.38% 1.99% 3.77% 1.55% 1.87% 1% 1.45%
2026/01/27 13.91% 6.56% 0.82% 0.64% 2.24% 0.04% 1.61% 1.46% 3.44% 2.18%
2026/01/28 15.66% 6.03% 8.23% 1.34% 1.64% 2.64% 1.47% 1.09% 0.54% 2.82%
2026/01/29 21.38% 5.73% 3.05% 1.2% 2.01% 1.36% 1.8% 1.97% 1.96% 2.32%
2026/01/30 21.52% 4.67% 1.92% 2.1% 2.57% 0.38% 2.05% 0.52% 0.35% 2.16%
2026/01/31 17.27% 6.66% 6.12% 2.75% 2.73% 2.55% 2.51% 1.59% 0.73% 0.09%
  • campingworld.com
  • harley-davidson.com
  • iscooterglobal.com
  • soflocustom.com
  • brp.com
  • isinwheel.com
  • polaris.com
  • aipasbike.com
  • tstebike.com
  • yamahamotorsports.com

Copyright © Adthena. All rights reserved.

Campingworld.com saw a fluctuating trend, peaking at 21.52% on January 30. Harley-davidson.com maintained a steady presence, while iscooterglobal.com and soflocustom.com showed sporadic spikes. The month concluded with campingworld.com leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Automotive Motorcycles, Boats, etc.

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Automotive Motorcycles, Boats, etc. - Last month
  1. 1
    Can-Am Off-Road https://can-am.brp.com › 2025

    Build & Price Your Vehicle — Winter Deals | 0% Interest For 60-Months Or Up To $4,000 Rebate On Select 2025 Models. Those Who Don’t Stop Need Machines That Won’t Quit. Get In A Can-Am ATV Now. All-Terrain Performance.

  2. 2
    Harley-Davidson® Official https://www.harley-davidson.com › official

    Harley-Davidson USA — Make Any Weekend Epic or Turn Your Commute into a Daily Thrill-Seeker. Shop Motorcycles, Riding Gear...

  3. 3
    Jacksonville's #1 Ebike Dealer | Ride All-Terrain Ebikes Today https://www.jaguarpowersports.com › ebike

    Elevate your off-road adventures with all-terrain Ebikes from Jaguar Power Sports. Get your dream Ebike today & pay later with flexible financing at...

  4. 4
    Shop J&P Cycles Official Site | Motorcycle Parts & Accessories https://www.jpcycles.com

    Shop J&P Cycles Official Site. Huge Selection of Aftermarket Parts, Gear, & More.

  5. 5
    Yamaha Motorsports https://www.yamahamotorsports.com

    Motorcycle, ATV & Side-by-Side — Performance, Innovation & Adventure. A leader in motorsports for more than 50 years. Find out...

Copyright © Adthena. All rights reserved.

In the world of Google PPC, Can-Am’s ad stands out with its enticing winter deals and robust all-terrain promise. Harley-Davidson invites thrill-seekers to transform commutes into adventures. Jaguar Power Sports offers flexible financing for dream Ebikes. J&P Cycles boasts a vast selection of motorcycle parts, while Yamaha highlights decades of motorsport leadership.

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