US Education & Training Universities - PPC Market Share Analysis January 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Universities category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Education & Training Universities US

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	43.9175442866
	56.0824557134

43%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	42
	58

42%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	18%
Transactional	1%
Navigational	2%
Seasonal	0%
Local	2%
Problem Solving	5%

Market Exposure

Share of Clicks for top 10 US Education & Training Universities brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
phoenix.edu	12.67
asu.edu	7.78
wgu.edu	6.2
snhu.edu	6.18
collegeboard.org	5.42
gcu.edu	4.38
capella.edu	2.91
chamberlain.edu	2.27
devry.edu	2.25
nu.edu	1.9
others	48.04

phoenix.edu - 12.67%
asu.edu - 7.78%
wgu.edu - 6.2%
snhu.edu - 6.18%
collegeboard.org - 5.42%
gcu.edu - 4.38%
capella.edu - 2.91%
chamberlain.edu - 2.27%
devry.edu - 2.25%
nu.edu - 1.9%
others - 48.04%

In the education sector’s PPC landscape, Phoenix.edu leads with 12.67% click share, while ASU.edu follows at 7.78%. Others collectively dominate with 48.04%.

Market Exposure

Share of Spend for the top 10 US Education & Training Universities brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	phoenix.edu	gcu.edu	asu.edu	snhu.edu	capella.edu	chamberlain.edu	nu.edu	wgu.edu	devry.edu	waldenu.edu
2026/01/01	7.03%	2.3%	3.2%	8.43%	4.78%	0.35%	2.52%	5.86%	3.02%	1.41%
2026/01/02	6.69%	3.55%	8.99%	8.34%	5%	0.24%	2.2%	3.64%	2.2%	2.07%
2026/01/03	5.69%	3.66%	9.48%	8.33%	5.48%	0.4%	2.04%	3.24%	2.64%	1.4%
2026/01/04	5.66%	4.68%	10.37%	8.47%	4.38%	0.31%	2.28%	3.78%	2.91%	1.34%
2026/01/05	5.3%	5.84%	10.81%	8.07%	4.1%	1.2%	1.86%	3.13%	3.48%	2.41%
2026/01/06	6.87%	4.73%	4.19%	7.39%	4.8%	0.69%	2.43%	3.91%	2.9%	0.44%
2026/01/07	6.42%	4.83%	9.89%	9.03%	3.27%	2.41%	1.95%	3.16%	2.97%	3.52%
2026/01/08	7.49%	3.77%	10.41%	9.05%	3.29%	1.78%	2.1%	3.12%	2.88%	2.54%
2026/01/09	8.29%	4.32%	9.76%	7.65%	3.77%	2.22%	1.64%	2.66%	2.14%	0.88%
2026/01/10	8.95%	4.55%	9.08%	8.19%	2.52%	2.19%	1.8%	3.65%	2.35%	0.66%
2026/01/11	8.81%	4.31%	8.74%	7.58%	2.57%	1.95%	1.67%	4.6%	1.43%	0.39%
2026/01/12	8.88%	4.8%	8.03%	7.04%	3.96%	3.04%	1.52%	4.03%	2.29%	0.83%
2026/01/13	8.99%	6.08%	8.01%	6.81%	4.09%	3.15%	1.45%	3.53%	2.49%	2.16%
2026/01/14	8.4%	5.48%	8.12%	8.57%	3.97%	3.53%	1.78%	2.77%	2.73%	2.84%
2026/01/15	8.71%	5.8%	7.37%	9.28%	3.66%	3.67%	1.89%	2.51%	2.78%	2.66%
2026/01/16	8.2%	4.29%	9.66%	7.57%	3.73%	2.2%	1.63%	2.63%	2.12%	0.87%
2026/01/17	10.51%	4.61%	6.46%	8.16%	3.39%	3.92%	2.4%	4.18%	2.26%	1.2%
2026/01/18	10.42%	4.87%	6.48%	7.54%	3.17%	3.83%	2.23%	3.53%	3.38%	1.05%
2026/01/19	10.86%	5.14%	6.13%	7.58%	3.45%	3.84%	3.19%	2.5%	1.45%	1.35%
2026/01/20	8.92%	6.04%	7.95%	6.75%	4.06%	3.12%	1.47%	3.5%	2.47%	2.15%
2026/01/21	10.18%	5.48%	6.86%	8.17%	3.75%	3.18%	2.41%	2.65%	2.49%	2.74%
2026/01/22	9.73%	4.57%	7.45%	7.48%	4.37%	2.79%	2.67%	4.91%	3.18%	2.56%
2026/01/23	9.61%	4.95%	6.44%	6.93%	3.92%	2.89%	3.21%	3.84%	4.57%	2.55%
2026/01/24	10.45%	3.89%	6.09%	7.33%	3.19%	3.06%	3.45%	4.04%	2.34%	2.19%
2026/01/25	9.42%	4.36%	5.83%	7.03%	2.85%	3.16%	3.32%	4.34%	2.76%	2.15%
2026/01/26	8.75%	4.48%	5.53%	6.23%	2.71%	3.74%	2.94%	3.77%	4.16%	1.98%
2026/01/27	10.99%	5.35%	5.89%	5.69%	3.38%	3.45%	2.77%	3.02%	3.34%	1.71%
2026/01/28	10.32%	4.33%	7.56%	5.42%	3.57%	4.1%	2.66%	3.03%	4.07%	1.29%
2026/01/29	10.52%	5.1%	7.73%	5.18%	3.55%	3.27%	1.53%	3.17%	4.58%	1.3%
2026/01/30	9.01%	6.15%	6.69%	5.88%	3.87%	4.02%	2.78%	2.46%	4%	1.46%
2026/01/31	9.12%	8.44%	6.58%	5.29%	4.57%	3.8%	3.28%	3.11%	3.04%	0.94%

phoenix.edu
gcu.edu
asu.edu
snhu.edu
capella.edu
chamberlain.edu
nu.edu
wgu.edu
devry.edu
waldenu.edu

Phoenix.edu’s spend share rose from 7.03% to 9.12% in January. Gcu.edu ended at 8.44%, while asu.edu fluctuated, closing at 6.58%. Snhu.edu’s share decreased to 5.29%.

Market Exposure

Competitor Count for US Education & Training Universities

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/01/01	1065
2026/01/02	1083
2026/01/03	1079
2026/01/04	1080
2026/01/05	1079
2026/01/06	1077
2026/01/07	1026
2026/01/08	1011
2026/01/09	1026
2026/01/10	1059
2026/01/11	1043
2026/01/12	1063
2026/01/13	1069
2026/01/14	1048
2026/01/15	990
2026/01/16	1026
2026/01/17	1038
2026/01/18	1067
2026/01/19	1037
2026/01/20	1069
2026/01/21	1059
2026/01/22	1001
2026/01/23	1032
2026/01/24	1061
2026/01/25	1075
2026/01/26	1100
2026/01/27	1064
2026/01/28	1058
2026/01/29	1039
2026/01/30	1049
2026/01/31	1053

January saw a dynamic shift in distinct advertisers, starting at 1,065 and peaking at 1,100 on the 26th. The month concluded with a stable 1,053, reflecting a resilient advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for US Education & Training Universities

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
collegeboard.org	8.05%
nu.edu	0.45%
regent.edu	0.41%
chamberlain.edu	0.38%
devry.edu	0.29%
education.com	-0.33%
calacademy.org	-0.41%
wgu.edu	-0.89%
asu.edu	-0.98%
snhu.edu	-1.18%

Collegeboard.org surged with an 8.05% click share increase, while snhu.edu dropped by 1.18%. Other notable gains include nu.edu at 0.45% and regent.edu at 0.41%.

Campaign Efficiency

US Education & Training Universities Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	phoenix.edu	gcu.edu	asu.edu	nu.edu	snhu.edu	wgu.edu	capella.edu	devry.edu	chamberlain.edu	waldenu.edu
2026/01/01	7.68%	2.44%	2.44%	3.13%	6.99%	5.82%	3.62%	3.3%	0.34%	1.32%
2026/01/02	7.25%	3.45%	6.23%	2.81%	7.17%	4.14%	3.83%	2.47%	0.23%	2.09%
2026/01/03	6.13%	3.72%	6.97%	2.54%	7.15%	3.94%	4.29%	2.94%	0.4%	1.27%
2026/01/04	6%	4.78%	7.67%	3.23%	7.46%	4.54%	3.15%	3.25%	0.31%	1.51%
2026/01/05	6.12%	5.99%	7.92%	2.28%	6.81%	3.77%	2.97%	4.12%	0.9%	2.57%
2026/01/06	7.35%	4.5%	3.07%	3.1%	5.85%	4.35%	3.49%	3.19%	0.57%	0.55%
2026/01/07	6.81%	4.61%	7.32%	2.39%	8.44%	3.75%	2.32%	3.54%	1.64%	3.73%
2026/01/08	8.54%	4.49%	7.47%	2.56%	8.41%	3.81%	2.45%	3.61%	1.24%	2.66%
2026/01/09	9.47%	5.18%	7.19%	2.24%	7.13%	2.86%	3.01%	2.43%	1.52%	1.3%
2026/01/10	9.51%	4.93%	6.61%	2.16%	7.39%	3.99%	1.9%	2.85%	1.44%	0.74%
2026/01/11	9.66%	4.31%	6.15%	2.02%	6.92%	4.95%	1.91%	1.75%	1.32%	0.51%
2026/01/12	9.78%	5.28%	5.65%	1.56%	6.2%	4.61%	2.71%	2.51%	2.04%	1.01%
2026/01/13	10.06%	6.36%	5.78%	1.76%	5.89%	4.04%	3.55%	2.88%	2.09%	2.33%
2026/01/14	9.11%	6.14%	5.89%	2.4%	7.16%	3.24%	2.68%	3.12%	2.33%	2.88%
2026/01/15	9.35%	6.3%	5.57%	2.52%	8.25%	3.26%	3.11%	3.4%	2.54%	2.63%
2026/01/16	9.47%	5.18%	7.19%	2.24%	7.13%	2.86%	3.01%	2.43%	1.52%	1.3%
2026/01/17	10.99%	5.27%	4.55%	2.78%	6.92%	4.43%	2.6%	2.75%	2.54%	1.7%
2026/01/18	11.62%	5.26%	4.84%	2.34%	6.62%	4.18%	2.64%	3.6%	2.38%	1.65%
2026/01/19	11.9%	5.79%	4.55%	3.56%	6.2%	3.02%	2.84%	1.7%	2.53%	1.44%
2026/01/20	10.06%	6.36%	5.78%	1.76%	5.89%	4.04%	3.55%	2.88%	2.09%	2.33%
2026/01/21	11.21%	5.97%	4.93%	2.75%	7.01%	2.94%	2.89%	3.04%	2.07%	2.73%
2026/01/22	10.33%	4.66%	5.21%	2.71%	6.36%	4.91%	3.24%	3.8%	1.76%	2.52%
2026/01/23	10.58%	5.38%	4.6%	3.46%	5.46%	3.8%	3.13%	5.29%	1.96%	2.41%
2026/01/24	10.58%	4.46%	4.31%	3.92%	5.66%	4.06%	2.62%	2.86%	1.93%	2.01%
2026/01/25	9.5%	4.64%	4.28%	4.11%	5.61%	4.31%	2.45%	3.19%	2.08%	2.3%
2026/01/26	9.18%	5.14%	4.18%	3.46%	5.24%	4.03%	1.9%	4.69%	2.48%	1.97%
2026/01/27	11.73%	5.67%	4.5%	3.38%	4.9%	3.2%	2.76%	4.04%	2.37%	1.47%
2026/01/28	11.24%	4.61%	5.77%	2.94%	4.22%	3.3%	2.67%	4.54%	2.93%	1.19%
2026/01/29	11.02%	5.47%	5.72%	1.96%	4.3%	3.16%	2.35%	4.97%	2.28%	1.27%
2026/01/30	9.33%	6.21%	5.07%	3.41%	4.56%	2.75%	2.99%	4.34%	2.58%	1.1%
2026/01/31	9.49%	9.04%	5.01%	4.2%	4.08%	3.76%	3.73%	3.42%	2.47%	0.91%

phoenix.edu
gcu.edu
asu.edu
nu.edu
snhu.edu
wgu.edu
capella.edu
devry.edu
chamberlain.edu
waldenu.edu

Phoenix.edu’s impression share rose from 7.68% to 9.49%. Gcu.edu ended at 9.04%, while asu.edu saw a decline, finishing at 5.01%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Education & Training Universities

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Education & Training Universities - Last month

1
ASU Online https://asuonline.asu.edu › asu-online › degrees
Advance Your Education Online — Explore Top-Ranked Programs Offered Online, Taught by Notable Faculty. Learn Online from the Same Faculty Who Teach on Campus. Same Degree as Campus. Nationally Respected.
2
Grand Canyon University Online https://explore.gcu.edu › gcu › online
Affordable Private Education — Get an education on your schedule with flexible online and evening coursework. Find scholarship...
3
University of Phoenix https://www.phoenix.edu › online › university
Online College — University of Phoenix Offers Online Degrees & Courses Aligned To 300+ Occupations. Explore...
4
SNHU® - 8 Week Classes | Online Community College https://degrees.snhu.edu › online › college
Affordable & Career Focused Online Degrees. Transfer Up to 90 Credits. Apply Online Today!
5
WGU.edu https://www.wgu.edu
Western Governors University — Over 60 accredited bachelor's and master's degrees in business, nursing, teaching, and IT. Competency-based education lets you graduate faster while paying less. Learn more!

In the competitive landscape of online education, ASU Online stands out with its promise of top-ranked programs taught by notable faculty, mirroring on-campus quality. Grand Canyon University emphasizes affordability and flexibility, while University of Phoenix aligns courses with over 300 occupations. SNHU highlights career-focused degrees and credit transfers, and WGU offers competency-based education for accelerated, cost-effective learning.

Frequently Asked Questions

Why is the US Education & Training Universities January 2026 Report useful and how should I use it?

Why is the US Education & Training Universities January 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

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Data within the US Education & Training Universities January 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
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On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

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The US Education & Training Universities January 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

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Who is this US Education & Training Universities January 2026 Report for?

The US Education & Training Universities January 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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Google AI Overview visibility for Education & Training Universities US

AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 US Education & Training Universities brands

Share of Spend for the top 10 US Education & Training Universities brands

Competitor Count for US Education & Training Universities

Market Loss & Market Gains for US Education & Training Universities

US Education & Training Universities Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Education & Training Universities

Frequently Asked Questions

Why is the US Education & Training Universities January 2026 Report useful and how should I use it?

Why is the US Education & Training Universities January 2026 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Education & Training Universities January 2026 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Education & Training Universities January 2026 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

the7stars achieves Google Ads PPC campaign optimization​ with Adthena

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

Get the full picture

See this data specific to your brand performance

Related reports

UK Universities

AUS Universities

the7stars achieves Google Ads PPC campaign optimization with Adthena