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US Education & Training Universities - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Universities category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Education & Training Universities brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
wgu.edu 8.97
phoenix.edu 8.76
snhu.edu 6.26
asu.edu 5.86
capella.edu 3.45
gcu.edu 2.79
chamberlain.edu 2.52
collegeboard.org 2.12
csuglobal.edu 2.03
devry.edu 1.81
others 55.43

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In the education sector’s PPC landscape, ‘others’ dominate with 55.43% click share. WGU.edu and Phoenix.edu lead individual domains, capturing 8.97% and 8.76%, respectively.

Market Exposure

Share of Spend for the top 10 US Education & Training Universities brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date phoenix.edu asu.edu capella.edu gcu.edu wgu.edu snhu.edu chamberlain.edu liberty.edu waldenu.edu devry.edu
2025/04/01 6.44% 5.96% 4.69% 2.09% 4.3% 4.88% 3.42% 1.65% 1.79% 2.13%
2025/04/02 5.85% 6.58% 5.57% 2.94% 5.3% 5.04% 3.06% 1.88% 1.69% 1.95%
2025/04/03 6.01% 5.47% 4.37% 3% 5.27% 5.13% 2.57% 2.16% 1.57% 1.67%
2025/04/04 6.55% 6.45% 4.74% 2.81% 5.11% 4.7% 2.46% 2.26% 0.99% 1.81%
2025/04/05 5.63% 6.73% 3.68% 2.6% 5.67% 4.59% 3.03% 3.06% 1.51% 1.64%
2025/04/06 6.24% 6.03% 2.94% 2.72% 7.11% 5.03% 2.54% 2.58% 1.05% 1.55%
2025/04/07 6.37% 6.45% 3.71% 3.6% 5.23% 5.01% 2.67% 2.05% 1.57% 1.28%
2025/04/08 6.5% 6.76% 4.13% 3.64% 4.71% 4.82% 3.4% 1.83% 1.88% 1.59%
2025/04/09 6.9% 6.53% 4.59% 4.66% 4.03% 4.57% 2.79% 1.76% 1.96% 1.62%
2025/04/10 6.22% 7.44% 4.19% 3.76% 4.84% 4.91% 2.3% 1.78% 2.27% 1.93%
2025/04/11 6.49% 7.63% 4.88% 3.36% 4.1% 4.15% 2.61% 2.28% 2.06% 1.58%
2025/04/12 6.07% 7.8% 3.9% 3.67% 5.4% 5.24% 1.52% 2.77% 1.78% 1.68%
2025/04/13 6.3% 7.15% 3.48% 2.86% 5.57% 5.04% 1.12% 3.09% 1.38% 1.73%
2025/04/14 6.42% 6.87% 4.09% 3.18% 5.32% 4.81% 1.51% 1.92% 1.96% 1.8%
2025/04/15 8.4% 7.39% 4.29% 3.17% 4.6% 4.84% 2.58% 1.73% 2.84% 1.82%
2025/04/16 7.46% 7.75% 4.93% 3.29% 4.86% 5.65% 2.84% 1.82% 1.86% 2.26%
2025/04/17 6.46% 4.01% 2.04% 2.04% 4.16% 4.54% 1.46% 1% 4.36% 1.89%
2025/04/18 6.17% 5.22% 3.26% 2.02% 4.14% 4.22% 3.03% 2.21% 4.65% 1.54%
2025/04/19 7.8% 6.64% 3.42% 2.57% 5.61% 4.55% 2.85% 3.4% 2.6% 1.69%
2025/04/20 8.04% 5.95% 3.39% 3% 5.92% 4.61% 2.93% 3.55% 3.56% 1.84%
2025/04/21 7.91% 6.23% 3.98% 3.3% 4.81% 4.27% 3.3% 3.36% 3.04% 1.52%
2025/04/22 6.6% 6.25% 4.8% 3.75% 4.25% 4.42% 5.1% 2.01% 3.31% 1.7%
2025/04/23 6.22% 7.22% 4.48% 3.83% 4.85% 4.29% 4.77% 2.24% 2.13% 1.71%
2025/04/24 6.5% 6.82% 4.63% 3.73% 5.25% 4.48% 3.63% 2.3% 1.57% 1.4%
2025/04/25 7.72% 6.3% 4.75% 2.53% 5.01% 4.08% 3.24% 2.99% 1.97% 1.79%
2025/04/26 8.95% 6.67% 3.69% 2.78% 4.96% 4.62% 2.03% 3.24% 1.34% 1.67%
2025/04/27 7.16% 5.68% 3.82% 2.59% 5.02% 3.8% 2.35% 3.74% 2.58% 2.01%
2025/04/28 8.38% 6.26% 4.75% 2.87% 4.41% 3.96% 2.53% 2.67% 2.2% 1.73%
2025/04/29 9.72% 6.6% 5.19% 3.38% 4.28% 3.7% 2.42% 2.88% 2.96% 2.1%
2025/04/30 10.06% 7.54% 5.94% 3.81% 3.59% 3.27% 2.67% 2.54% 2.24% 1.98%

Copyright © Adthena. All rights reserved.

April saw phoenix.edu’s spend share rise from 6.44% to 10.06%, leading the pack. ASU.edu fluctuated, ending at 7.54%. Capella.edu and gcu.edu showed moderate increases, while wgu.edu and snhu.edu had mixed trends. Chamberlain.edu and liberty.edu experienced varied changes, with liberty.edu peaking mid-month. Waldenu.edu and devry.edu maintained lower shares, with slight end-of-month increases.

Market Exposure

Competitor Count for US Education & Training Universities

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 1241
2025/04/02 1206
2025/04/03 1258
2025/04/04 1260
2025/04/05 1265
2025/04/06 1240
2025/04/07 1218
2025/04/08 1214
2025/04/09 1182
2025/04/10 1218
2025/04/11 1164
2025/04/12 1159
2025/04/13 1161
2025/04/14 1181
2025/04/15 1153
2025/04/16 1179
2025/04/17 1156
2025/04/18 1249
2025/04/19 1214
2025/04/20 1171
2025/04/21 1178
2025/04/22 1190
2025/04/23 1184
2025/04/24 1199
2025/04/25 1129
2025/04/26 1149
2025/04/27 1144
2025/04/28 1163
2025/04/29 1125
2025/04/30 1124

Copyright © Adthena. All rights reserved.

April began with 1,241 advertisers, fluctuating throughout the month. Mid-month saw a dip, reaching 1,153 on April 15. The month concluded with a decrease, ending at 1,124 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Education & Training Universities

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
waldenu.edu 0.7%
betterhelp.com 0.49%
chamberlain.edu 0.48%
liberty.edu 0.37%
education.com 0.32%
psu.edu -0.36%
keiseruniversity.edu -0.47%
snhu.edu -0.75%
asu.edu -0.79%
collegeboard.org -1.1%

Copyright © Adthena. All rights reserved.

Waldenu.edu surged with a 0.70 increase, while collegeboard.org dropped by 1.10. Betterhelp.com and chamberlain.edu also saw positive gains.

Campaign Efficiency

US Education & Training Universities Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date phoenix.edu asu.edu capella.edu wgu.edu csuglobal.edu gcu.edu snhu.edu liberty.edu devry.edu waldenu.edu
2025/04/01 5.81% 4.84% 3.42% 5.23% 2.72% 1.86% 5.34% 1.6% 2.61% 1.8%
2025/04/02 5.13% 5.63% 4.24% 6.11% 2.21% 2.58% 5.14% 1.8% 2.43% 1.91%
2025/04/03 5.49% 4.41% 3.51% 5.29% 2.21% 2.83% 5.22% 2.22% 2.11% 1.69%
2025/04/04 6.58% 5.29% 4.03% 4.99% 2.45% 2.6% 4.74% 2.28% 2.18% 1.17%
2025/04/05 5.32% 5.52% 2.81% 5.91% 2.49% 2.19% 4.61% 3% 1.86% 1.47%
2025/04/06 6.02% 4.98% 2.28% 7.39% 2.87% 2.26% 5.49% 2.49% 1.85% 1.12%
2025/04/07 6.27% 5.36% 2.85% 5.77% 3.43% 3.01% 5.42% 2.01% 1.53% 1.9%
2025/04/08 6.43% 5.61% 3.13% 4.95% 3.05% 3.36% 4.97% 1.77% 1.8% 2.35%
2025/04/09 6.21% 5.27% 3.63% 4.63% 3.75% 4.31% 4.92% 1.85% 2.1% 2.08%
2025/04/10 5.97% 6.31% 3.22% 5.2% 2.86% 3.36% 5.41% 1.74% 2.35% 2.58%
2025/04/11 5.81% 6.31% 4.38% 4.25% 2.72% 3.01% 4.52% 2.31% 1.85% 2.73%
2025/04/12 5.67% 6.2% 2.98% 5.69% 3.87% 3.28% 5.41% 2.63% 2.06% 1.98%
2025/04/13 5.79% 5.73% 2.45% 5.72% 3.53% 2.68% 5.1% 2.78% 2.02% 1.31%
2025/04/14 6.06% 6.14% 2.9% 5.59% 3.19% 2.85% 5.17% 1.98% 2.21% 2.05%
2025/04/15 7.83% 5.92% 3.44% 4.95% 3.56% 2.62% 4.8% 1.58% 2.21% 3.4%
2025/04/16 7.26% 6.89% 3.55% 5.14% 3.23% 3.11% 5.77% 1.75% 2.75% 2.01%
2025/04/17 5.34% 3.08% 1.38% 3.63% 3.46% 1.75% 4.42% 0.94% 2.16% 4.31%
2025/04/18 5.88% 4.23% 2.5% 3.81% 1.69% 2.09% 4.21% 2.2% 1.89% 4.53%
2025/04/19 7.67% 5.43% 2.65% 5.58% 2.66% 2.51% 4.42% 3.39% 2.06% 2.89%
2025/04/20 7.84% 4.79% 2.55% 6.38% 3.02% 2.66% 4.54% 3.19% 2.34% 4.28%
2025/04/21 7.3% 5.15% 3.1% 5.71% 2.36% 3.17% 4.18% 3.12% 1.88% 3.14%
2025/04/22 6.12% 5.38% 3.89% 4.9% 3.59% 4.04% 4.23% 1.82% 2.1% 3.77%
2025/04/23 5.75% 6.11% 3.34% 5.47% 2.96% 3.97% 4.12% 2.19% 2.1% 2.22%
2025/04/24 5.62% 5.73% 3.63% 6.08% 4% 3.87% 3.94% 2.17% 1.63% 1.74%
2025/04/25 6.98% 5.34% 3.53% 5.89% 3.54% 2.66% 3.86% 2.76% 2.37% 1.77%
2025/04/26 8.29% 5.55% 2.82% 5.65% 4.02% 2.94% 4.23% 3.12% 2.02% 1.42%
2025/04/27 6.52% 4.79% 2.79% 5.77% 3.88% 2.56% 3.34% 3.29% 2.47% 2.66%
2025/04/28 8.17% 5.11% 3.66% 5.24% 3.7% 2.74% 3.63% 2.7% 2.15% 2.38%
2025/04/29 9.41% 5.28% 4.01% 4.97% 3.37% 3.2% 3.35% 2.98% 2.39% 3.2%
2025/04/30 9.64% 6.26% 4.37% 4.16% 3.47% 3.37% 3.17% 2.5% 2.29% 2.26%

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April saw phoenix.edu’s impression share rise from 5.81% to 9.64%, leading the pack. Meanwhile, asu.edu fluctuated, ending at 6.26%. Capella.edu and wgu.edu showed varied trends, closing at 4.37% and 4.16%, respectively.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Education & Training Universities

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Arizona State University | 300+ Degree Programs Online https://asuonline.asu.edu › asu-online › degrees

    Choose from 300+ Degrees Online to Best Match Your Goals. Explore Top-Ranked Programs Offered Online, Taught by Notable Faculty.

  2. 2
    Online University Degree | Apply Now https://www.csuglobal.edu

    CSU Global Helps Learners Move Forward Today with the Skills They Need for Tomorrow.

  3. 3
    University of Phoenix https://www.phoenix.edu › online › university

    Online College — University of Phoenix Offers Online Degrees & Courses Aligned To 300+ Occupations. Explore Tuition-Saving Opportunities At Our Accredited Online College!

  4. 4
    SNHU® - 8 Week Classes - Online Community College https://degrees.snhu.edu › online › college

    Affordable & Career Focused Online Degrees. Transfer Up to 90 Credits. Apply Online Today!

  5. 5
    Western Governors University https://www.wgu.edu

    WGU.edu — Over 60 accredited bachelor's and master's degrees in business, nursing, teaching, and IT. Competency-based education lets you graduate faster while paying less. Learn more!

Copyright © Adthena. All rights reserved.

Arizona State University highlights its 300+ online degree programs, emphasizing top-ranked offerings and notable faculty. CSU Global focuses on future-ready skills, while the University of Phoenix aligns courses with 300+ occupations, offering tuition-saving opportunities. SNHU promotes affordability and credit transfers, and WGU showcases competency-based education for faster, cost-effective graduation.

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