Why is the AUS Education & Training Universities July 2026 Report useful and how should I use it?

Why is the AUS Education & Training Universities July 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Education & Training Universities July 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Education & Training Universities July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Education & Training Universities July 2026 Report?

The AUS Education & Training Universities July 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Education & Training Universities July 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Education & Training Universities July 2026 Report for?

The AUS Education & Training Universities July 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Education & Training Universities - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Universities category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Education & Training Universities AUS

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	39.4419834981
	60.5580165019

39%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	41
	59

41%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	12%
Transactional	0%
Navigational	5%
Seasonal	0%
Local	1%
Problem Solving	6%

Market Exposure

Share of Clicks for top 10 AUS Education & Training Universities brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data

Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
open.edu.au	10.29
latrobe.edu.au	9.84
unsw.edu.au	7.51
adelaide.edu.au	5.16
torrens.edu.au	4.71
mq.edu.au	4.41
swinburneonline.edu.au	4.2
newcastle.edu.au	4.02
curtin.edu.au	3.01
uq.edu.au	2.65
others	44.2

open.edu.au - 10.29%
latrobe.edu.au - 9.84%
unsw.edu.au - 7.51%
adelaide.edu.au - 5.16%
torrens.edu.au - 4.71%
mq.edu.au - 4.41%
swinburneonline.edu.au - 4.2%
newcastle.edu.au - 4.02%
curtin.edu.au - 3.01%
uq.edu.au - 2.65%
others - 44.2%

In the education sector’s PPC landscape, ‘others’ dominate with 44.2% click share, while ‘open.edu.au’ leads individual domains at 10.29%.

Market Exposure

Share of Spend for the top 10 AUS Education & Training Universities brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	open.edu.au	swinburneonline.edu.au	torrens.edu.au	une.edu.au	studyonline.canberra.edu.au	mq.edu.au	unsw.edu.au	studyonline.ecu.edu.au	aib.edu.au	adelaide.edu.au
2026/07/01	8.14%	8.9%	7.53%	3.03%	4.7%	1.88%	2.8%	2.78%	3.08%	1.84%
2026/07/02	9.69%	8.1%	6.35%	3.05%	3.99%	3.45%	2.13%	2.03%	3.21%	2.09%
2026/07/03	10.12%	7.93%	7.07%	4.55%	3.35%	1.93%	2.19%	2.34%	3.93%	2.18%
2026/07/04	10.31%	7.97%	8.84%	4.45%	3.04%	3.53%	3.15%	2.07%	3.88%	2.36%
2026/07/05	9.75%	8.37%	8.24%	4.8%	3.03%	3.53%	2.4%	1.79%	4.13%	2.24%
2026/07/06	11.07%	7.92%	8.15%	5.05%	2.49%	3.04%	2.45%	2.15%	5.22%	2.67%
2026/07/07	12.39%	7.59%	8.46%	5.7%	2.67%	3.25%	2.32%	2.35%	4.07%	1.88%
2026/07/08	12.11%	7.24%	7.56%	6.96%	2.51%	2.97%	1.85%	2.25%	4.98%	1.83%
2026/07/09	15.21%	6.4%	4.96%	8.51%	2.01%	2.27%	2.09%	1.76%	5.49%	1.77%
2026/07/10	14.2%	6.65%	5.1%	8.05%	2.85%	2.28%	2.71%	2.46%	4.36%	1.42%
2026/07/11	12.58%	6.76%	4.93%	5.66%	2.38%	3.6%	2.97%	2.08%	3.85%	2.48%
2026/07/12	12.23%	6.31%	5.95%	6.21%	2.92%	3.28%	3.45%	2.62%	3.64%	3.03%
2026/07/13	13.6%	6.96%	6.5%	5.39%	3.5%	3.28%	2.81%	2.67%	3.42%	1.76%
2026/07/14	15.74%	7.08%	6.9%	5.31%	3.45%	3%	2.77%	2.72%	2.56%	2.58%
2026/07/15	14.81%	7.16%	5.89%	4.97%	3.69%	2.66%	2.9%	2.79%	2.16%	2.12%
2026/07/16	15.62%	7.89%	7.29%	5.1%	3.48%	1.87%	2.4%	2.31%	2.86%	2.33%
2026/07/17	17.04%	7.12%	6.73%	5.77%	3.65%	2.5%	2.31%	2.63%	2.83%	3.58%
2026/07/18	12.9%	8.58%	5.6%	5.35%	4.03%	2.16%	2.5%	3.11%	3.29%	3.71%
2026/07/19	16.67%	6.27%	5.5%	6.5%	2.85%	3.19%	2.53%	1.99%	4.28%	3.49%
2026/07/20	12.9%	7.59%	5.75%	5.42%	3.64%	2.41%	3.15%	2.54%	3.17%	2.88%
2026/07/21	15.55%	7%	6.88%	5.25%	3.39%	2.96%	2.73%	2.67%	2.52%	2.62%
2026/07/22	14.57%	6.99%	6.38%	5.74%	3.42%	2.09%	2.46%	2.31%	3.36%	2.94%
2026/07/23	13.77%	6.83%	6.18%	5.64%	3.48%	2.42%	3.1%	2.13%	3.2%	2.49%
2026/07/24	14.13%	6.99%	5.91%	5.98%	3.11%	2.62%	3.02%	2.51%	3.06%	1.96%
2026/07/25	14.8%	7.28%	5.66%	5.33%	3.4%	2.02%	2.88%	2.69%	3.29%	2.38%
2026/07/26	13.86%	6.7%	6.15%	5.19%	3.22%	2.07%	2.83%	2.4%	3.59%	2.17%
2026/07/27	13.22%	6.77%	6.4%	3.34%	3.5%	2.32%	2.17%	2.83%	2.96%	1.96%
2026/07/28	12.56%	6.59%	6.68%	3.52%	4.02%	2.68%	1.99%	2.2%	2.6%	2.16%
2026/07/29	14.11%	4.51%	3.9%	2.13%	3.78%	1.93%	2.28%	3.35%	3.31%	1.54%
2026/07/30	13.04%	6.68%	6.15%	3.63%	3.61%	2.13%	3.36%	2.6%	2.92%	2.07%
2026/07/31	12.24%	6.97%	6.65%	4.3%	3.76%	2.86%	2.75%	2.58%	2.31%	2.17%

open.edu.au
swinburneonline.edu.au
torrens.edu.au
une.edu.au
studyonline.canberra.edu.au
mq.edu.au
unsw.edu.au
studyonline.ecu.edu.au
aib.edu.au
adelaide.edu.au

In July 2026, open.edu.au led with a steady rise, peaking mid-month. Swinburneonline.edu.au saw a decline, while torrens.edu.au fluctuated. Une.edu.au and studyonline.canberra.edu.au showed moderate growth. The month concluded with open.edu.au maintaining dominance.

Market Exposure

Competitor Count for AUS Education & Training Universities

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/07/01	271
2026/07/02	273
2026/07/03	272
2026/07/04	275
2026/07/05	279
2026/07/06	273
2026/07/07	271
2026/07/08	267
2026/07/09	260
2026/07/10	257
2026/07/11	257
2026/07/12	260
2026/07/13	268
2026/07/14	266
2026/07/15	267
2026/07/16	273
2026/07/17	271
2026/07/18	267
2026/07/19	273
2026/07/20	269
2026/07/21	266
2026/07/22	285
2026/07/23	288
2026/07/24	289
2026/07/25	288
2026/07/26	295
2026/07/27	281
2026/07/28	280
2026/07/29	242
2026/07/30	291
2026/07/31	290

July began with 271 advertisers, fluctuating slightly before a mid-month dip to 257. A surge followed, peaking at 295 on July 26. The month concluded with 290 advertisers.

Campaign Efficiency

Market Loss & Market Gains for AUS Education & Training Universities

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
open.edu.au	0.88%
adelaide.edu.au	0.49%
uwa.edu.au	0.39%
griffith.edu.au	0.36%
unisq.edu.au	0.36%
uq.edu.au	-0.39%
une.edu.au	-0.45%
monash.edu	-0.7%
torrens.edu.au	-0.75%
mq.edu.au	-0.96%

In the past month, open.edu.au surged with a 0.88 increase in click share, while mq.edu.au faced a significant drop of -0.96.

Campaign Efficiency

AUS Education & Training Universities Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data

Date	open.edu.au	torrens.edu.au	swinburneonline.edu.au	unsw.edu.au	une.edu.au	adelaide.edu.au	mq.edu.au	latrobe.edu.au	uq.edu.au	studyonline.canberra.edu.au
2026/07/01	12.69%	7.85%	9.11%	4.32%	3.01%	2.76%	1.96%	4.46%	2.67%	2.53%
2026/07/02	13.02%	6.84%	8.02%	3.58%	2.81%	2.74%	3.54%	4.52%	1.65%	2.26%
2026/07/03	13.51%	8.52%	7.01%	3.91%	4.69%	2.85%	2.21%	4.49%	1.97%	1.7%
2026/07/04	13.59%	8.95%	7.74%	4.98%	4.02%	3.25%	3.85%	4.31%	2.15%	1.58%
2026/07/05	11.98%	9.98%	7.39%	3.96%	3.94%	3.21%	4.03%	3.63%	1.79%	1.54%
2026/07/06	13.46%	8.78%	7.66%	4.37%	4.36%	3.98%	3.47%	3.48%	1.52%	1.29%
2026/07/07	15.67%	9.35%	7.31%	3.69%	5.6%	2.2%	2.73%	4.95%	1.92%	1.41%
2026/07/08	14.76%	9.05%	7.19%	3.55%	5.98%	2.78%	2.51%	4%	1.97%	1.43%
2026/07/09	17.99%	6.06%	5.77%	3.57%	7.39%	2.74%	2.59%	3.41%	2.08%	1.08%
2026/07/10	16.9%	4.42%	5.59%	4.19%	7.36%	1.67%	2.5%	6.86%	1.96%	1.59%
2026/07/11	15.28%	6.01%	6.22%	4.56%	4.78%	3.13%	3.29%	3.95%	2.03%	1.32%
2026/07/12	15.09%	7.26%	5.62%	5.1%	5.4%	4.08%	4.08%	3.67%	2.75%	1.39%
2026/07/13	17.29%	8.22%	6.78%	4.03%	4.65%	2.66%	3.74%	3.62%	1.93%	1.9%
2026/07/14	19.62%	8.04%	6.31%	4.28%	4.43%	3.94%	3.72%	4.7%	2.18%	1.81%
2026/07/15	18.9%	7.29%	6.39%	4.37%	4.33%	3.37%	2.96%	4.75%	1.91%	2.02%
2026/07/16	18.91%	9.81%	7.3%	3.98%	4.38%	4.06%	1.45%	3.47%	2.01%	1.89%
2026/07/17	20.62%	7.27%	6.15%	3.78%	4.74%	6.96%	3.05%	5.33%	2.3%	1.92%
2026/07/18	17.29%	6.49%	8.13%	3.68%	4.75%	6.45%	2.86%	4.09%	1.34%	2.31%
2026/07/19	20.17%	6.66%	5.91%	4.68%	5.39%	4.81%	3.07%	4.05%	2.13%	1.47%
2026/07/20	16.05%	6.83%	7.1%	5.32%	4.38%	3.9%	1.79%	4.72%	1.46%	2.12%
2026/07/21	19.62%	8.04%	6.31%	4.28%	4.43%	3.94%	3.72%	4.7%	2.18%	1.81%
2026/07/22	19.4%	7.14%	6.05%	4.01%	4.94%	4.77%	2.16%	5.52%	1.87%	1.88%
2026/07/23	17.18%	7.31%	6.35%	4.38%	5.04%	3.74%	2.94%	5.22%	1.75%	1.86%
2026/07/24	16.8%	7.24%	6.5%	4.32%	4.48%	3.01%	2.79%	5.5%	1.58%	1.71%
2026/07/25	18.81%	6.47%	6.53%	4.56%	4.9%	3.87%	2.29%	4.33%	1.84%	2.05%
2026/07/26	18.2%	7.01%	6.11%	4.4%	4.67%	3.38%	2.29%	3.09%	1.51%	1.78%
2026/07/27	17.52%	7.05%	6.31%	3.34%	2.96%	3.32%	2.36%	5.27%	1.44%	2.05%
2026/07/28	16.36%	8.15%	6.49%	3.21%	3.24%	3.69%	2.68%	3.99%	1.53%	2.25%
2026/07/29	17.91%	4.15%	4.16%	3.78%	1.95%	2.24%	1.79%	5.55%	1.45%	2.03%
2026/07/30	16.23%	7.18%	6.26%	4.99%	3.48%	4.09%	2.74%	3.71%	2.86%	1.88%
2026/07/31	15.36%	7.24%	6.91%	4.39%	4.15%	2.93%	2.84%	2.76%	2.08%	1.98%

open.edu.au
torrens.edu.au
swinburneonline.edu.au
unsw.edu.au
une.edu.au
adelaide.edu.au
mq.edu.au
latrobe.edu.au
uq.edu.au
studyonline.canberra.edu.au

In July 2026, open.edu.au led with a peak impression share of 20.62% on the 17th. Torrens.edu.au fluctuated, peaking at 9.81% on the 16th. Swinburneonline.edu.au remained steady, while unsw.edu.au saw a slight rise. The month concluded with open.edu.au maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Education & Training Universities

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for AUS Education & Training Universities - Last month

1
Adelaide University https://www.adelaide.edu.au
Applications Are Now Open — Study on your terms and access your learning resources when it suits you. Fit study around your life with Adelaide University's 100% online suite of programs.
2
Charles Sturt University https://study.csu.edu.au › course › information
Plan Your Degree Online — Australia's most experienced online uni. Apply online to Charles Sturt University. Charles Sturt Uni offers a range of study options across multiple campuses. Find out more. Online Learning.
3
La Trobe University https://www.latrobe.edu.au
Study At La Trobe University — Learn Everything You Need To Know About Studying At La Trobe University. Choose From A Great...
4
Southern Cross University https://www.scu.edu.au
Study Online or On-Campus — Study on-campus or online with six-week terms and personalised support. Future students, let's get started - Find your dream course and a path to your success. Range of Subject Areas. Enquire Today.
5
Find Your Course - Study With Swinburne Online https://www.swinburneonline.edu.au
Swinburne Online does more to help you become more. Explore our study options today! Swinburne Online Is Ensuring You Have The Right Support To Succeed.

In the competitive landscape of online education, Adelaide University stands out with its flexible, 100% online programs, allowing students to study on their terms. Charles Sturt University emphasizes its extensive online experience, offering diverse study options. La Trobe University invites students to explore comprehensive learning opportunities. Southern Cross University highlights personalized support and flexible study modes. Swinburne Online focuses on providing robust support to ensure student success.

Frequently Asked Questions

Why is the AUS Education & Training Universities July 2026 Report useful and how should I use it?

Why is the AUS Education & Training Universities July 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Education & Training Universities July 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Education & Training Universities July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Education & Training Universities July 2026 Report?

The AUS Education & Training Universities July 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Education & Training Universities July 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Education & Training Universities July 2026 Report for?

The AUS Education & Training Universities July 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

Discover how UNTUCKit optimized its brand search strategy using Adthena’s Brand Activator, resulting in $54k savings in just six months. Learn how they improved efficiency and competitor insights.Read case study

the7stars achieves Google Ads PPC campaign optimization with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance. Read case study

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Education & Training Universities - PPC Market Share Analysis July 2026