AUS Education & Training Universities - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Universities category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Education & Training Universities AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	24.2215156469
	75.7784843531

24%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	42
	58

42%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	13%
Transactional	0%
Navigational	3%
Seasonal	0%
Local	1%
Problem Solving	6%

Market Exposure

Share of Clicks for top 10 AUS Education & Training Universities brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
open.edu.au	9.72
torrens.edu.au	5.88
swinburneonline.edu.au	5.5
unsw.edu.au	5.41
rmit.edu.au	4.8
scu.edu.au	4.63
uwa.edu.au	4.49
mq.edu.au	4.26
newcastle.edu.au	3.16
adelaideuni.edu.au	3.13
others	49.02

open.edu.au - 9.72%
torrens.edu.au - 5.88%
swinburneonline.edu.au - 5.5%
unsw.edu.au - 5.41%
rmit.edu.au - 4.8%
scu.edu.au - 4.63%
uwa.edu.au - 4.49%
mq.edu.au - 4.26%
newcastle.edu.au - 3.16%
adelaideuni.edu.au - 3.13%
others - 49.02%

In the education sector’s PPC landscape, ‘open.edu.au’ leads with 9.72% click share, while ‘others’ dominate at 49.02%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Education & Training Universities brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	torrens.edu.au	swinburneonline.edu.au	open.edu.au	studyuts.online	studyonline.ecu.edu.au	rmit.edu.au	studyonline.canberra.edu.au	une.edu.au	aib.edu.au	acap.edu.au
2026/02/01	7.61%	6.36%	14.77%	0.53%	3.4%	1.43%	2.96%	3.95%	2.9%	2.14%
2026/02/02	6.95%	5.61%	16.69%	2.08%	3.82%	1.13%	2.71%	2.69%	3.07%	2%
2026/02/03	6.41%	9.77%	14.73%	0.23%	3.71%	1.44%	2.47%	3.26%	2.33%	2.62%
2026/02/04	7.7%	6.16%	12.64%	3.41%	3.43%	1.58%	2.5%	4.31%	2.28%	2.13%
2026/02/05	7.39%	5.72%	12%	3.89%	3.48%	1.54%	2.58%	4.47%	2.78%	4.34%
2026/02/06	7.82%	6.72%	11.55%	4.2%	4.17%	1.35%	3.3%	4.53%	3%	3.27%
2026/02/07	7.21%	5.92%	13.63%	3.11%	2.97%	1.97%	3.05%	3.65%	2.33%	3.32%
2026/02/08	7.27%	5.03%	12.22%	3.8%	3.1%	2.09%	3.27%	3.87%	2.17%	3.68%
2026/02/09	7.03%	7.09%	12.09%	3.54%	3.38%	1.52%	2.54%	2.99%	2.24%	2.9%
2026/02/10	5.61%	8.38%	10.48%	4.42%	4.34%	2%	2.21%	2.59%	2.51%	1.91%
2026/02/11	5.36%	9.21%	11.86%	3.84%	4.62%	2.14%	2.81%	2.47%	2.08%	2.28%
2026/02/12	3.89%	10.59%	12.98%	4.57%	4.59%	2.23%	1.86%	2.5%	2.46%	2.33%
2026/02/13	7.78%	6.69%	11.49%	4.19%	4.14%	1.34%	3.28%	4.61%	2.98%	3.3%
2026/02/14	7.21%	5.89%	13.56%	3.1%	2.96%	1.96%	3.04%	3.63%	2.32%	3.3%
2026/02/15	7.25%	5.02%	12.19%	3.81%	3.1%	2.09%	3.26%	3.88%	2.16%	3.67%
2026/02/16	7.02%	7.07%	12.05%	3.54%	3.37%	1.52%	2.54%	3%	2.23%	2.89%
2026/02/17	5.28%	9.57%	12.42%	4.53%	4.3%	3.4%	1.91%	2.08%	1.78%	3.02%
2026/02/18	4.59%	9.41%	11.65%	4.92%	3.94%	3.31%	1.77%	2.61%	2.56%	2.72%
2026/02/19	5.92%	11.51%	13.15%	3.57%	3.69%	2.73%	2.17%	2.42%	2.65%	2.69%
2026/02/20	7.23%	11.72%	15.3%	3.9%	2.98%	2.33%	1.85%	2.1%	2.06%	3.3%
2026/02/21	9.33%	11.7%	12.05%	3.48%	3.08%	2.68%	2.48%	2.47%	1.99%	3.1%
2026/02/22	8.36%	12.84%	12.3%	3.15%	3.16%	2.94%	2.9%	2.53%	1.4%	2.47%
2026/02/23	7.54%	13.14%	7.89%	4.93%	3.26%	3.14%	1.86%	2.67%	2.54%	2.71%
2026/02/24	6.8%	9.32%	6.57%	5.07%	3.55%	3.54%	1.66%	4.15%	2.5%	2.92%
2026/02/25	7.37%	3.93%	6.47%	4.03%	3.77%	3.87%	1.97%	4%	3.26%	3.21%
2026/02/26	8.22%	9.54%	7.74%	4.25%	2.82%	3.07%	1.84%	2.57%	2.97%	2.53%
2026/02/27	11.32%	10.61%	6.14%	4.73%	3.6%	2.65%	2.46%	2.47%	2.54%	0.43%
2026/02/28	13.25%	10.26%	6.5%	3.73%	3.12%	3.02%	2.72%	2.47%	1.91%	1.67%

torrens.edu.au
swinburneonline.edu.au
open.edu.au
studyuts.online
studyonline.ecu.edu.au
rmit.edu.au
studyonline.canberra.edu.au
une.edu.au
aib.edu.au
acap.edu.au

In February 2026, torrens.edu.au’s PPC spend fluctuated, peaking at 13.25% on the 28th. Swinburneonline.edu.au saw a steady rise, reaching 13.14% on the 23rd. Open.edu.au started strong but declined, ending at 6.50%. Studyuts.online and studyonline.ecu.edu.au maintained moderate levels, while rmit.edu.au and studyonline.canberra.edu.au showed slight increases. Une.edu.au and aib.edu.au had varied trends, with acap.edu.au experiencing a significant drop to 0.43% on the 27th.

Market Exposure

Competitor Count for AUS Education & Training Universities

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/02/01	368
2026/02/02	376
2026/02/03	429
2026/02/04	313
2026/02/05	316
2026/02/06	316
2026/02/07	312
2026/02/08	313
2026/02/09	322
2026/02/10	319
2026/02/11	318
2026/02/12	321
2026/02/13	316
2026/02/14	312
2026/02/15	313
2026/02/16	322
2026/02/17	305
2026/02/18	293
2026/02/19	298
2026/02/20	291
2026/02/21	281
2026/02/22	288
2026/02/23	291
2026/02/24	306
2026/02/25	295
2026/02/26	297
2026/02/27	292
2026/02/28	289

February began with 368 advertisers, peaking at 429 on the 3rd. A decline followed, ending the month at 289.

Campaign Efficiency

Market Loss & Market Gains for AUS Education & Training Universities

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
rmit.edu.au	2.33%
uwa.edu.au	1.6%
swinburneonline.edu.au	1.27%
deakin.edu.au	1.18%
scu.edu.au	1.02%
acu.edu.au	-0.5%
unsw.edu.au	-0.64%
curtin.edu.au	-1.3%
utas.edu.au	-1.43%
open.edu.au	-3.27%

RMIT University surged with a 2.33% click share increase, while Open Universities Australia faced a 3.27% decline.

Campaign Efficiency

AUS Education & Training Universities Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	torrens.edu.au	swinburneonline.edu.au	open.edu.au	adelaideuni.edu.au	unsw.edu.au	rmit.edu.au	deakin.edu.au	cdu.edu.au	une.edu.au	studyuts.online
2026/02/01	8.96%	6.51%	21.57%	2.22%	2.09%	1.44%	0.76%	1.92%	3.98%	0.2%
2026/02/02	7.54%	5.44%	23.79%	2.3%	2.37%	1.28%	0.95%	2.85%	2.71%	1.12%
2026/02/03	6.64%	9.03%	21.51%	1.36%	2.35%	1.69%	1.08%	2.14%	3.17%	0.09%
2026/02/04	8.12%	6.03%	17.12%	2.65%	2.09%	1.8%	1.23%	2.2%	4.55%	2.3%
2026/02/05	7.75%	5.5%	16.73%	3.21%	2.46%	1.96%	1.27%	2.55%	4.71%	2.89%
2026/02/06	8.06%	6.68%	16.73%	3.54%	2.91%	1.59%	1.21%	2.09%	5.01%	2.67%
2026/02/07	7.82%	6.07%	18.45%	3.65%	2.95%	2.37%	1.26%	2.42%	3.66%	1.79%
2026/02/08	7.91%	5.57%	17.12%	3.18%	2.88%	2.34%	1.12%	2.19%	3.85%	2.29%
2026/02/09	7.91%	7.33%	16.2%	3.59%	2.77%	1.78%	2.35%	2.1%	3.19%	2.19%
2026/02/10	5.66%	8.6%	13.98%	2.81%	2.57%	2.67%	3.32%	1.94%	2.7%	2.84%
2026/02/11	4.96%	9.77%	16.97%	2.57%	2.91%	3.05%	3.55%	2.26%	2.39%	2.41%
2026/02/12	3.78%	10.44%	18.29%	3.37%	2.83%	2.74%	3.41%	2.06%	2.42%	3.14%
2026/02/13	8.06%	6.68%	16.73%	3.54%	2.91%	1.59%	1.21%	2.09%	5.01%	2.67%
2026/02/14	7.82%	6.07%	18.45%	3.65%	2.95%	2.37%	1.26%	2.42%	3.66%	1.79%
2026/02/15	7.91%	5.57%	17.12%	3.18%	2.88%	2.34%	1.12%	2.19%	3.85%	2.29%
2026/02/16	7.91%	7.33%	16.2%	3.59%	2.77%	1.78%	2.35%	2.1%	3.19%	2.19%
2026/02/17	5.71%	10.76%	16.13%	1.66%	0.99%	4.32%	3.08%	1.93%	2.08%	3.31%
2026/02/18	4.75%	10.73%	15.7%	2.2%	2.44%	4.41%	3.81%	2.09%	2.55%	3%
2026/02/19	6.85%	12.04%	17.67%	3.08%	0.97%	3.38%	3.48%	2.09%	2.28%	2.26%
2026/02/20	7.99%	12.02%	21.36%	3.65%	1.12%	2.87%	3.03%	1.89%	2.14%	2.55%
2026/02/21	10.83%	12.03%	16.25%	3.13%	1.28%	3.91%	3.04%	1.9%	2.45%	1.64%
2026/02/22	10.33%	12.33%	16.17%	4.36%	1.3%	3.93%	3.23%	1.78%	2.56%	1.83%
2026/02/23	8.92%	13.7%	9.84%	2.14%	2.92%	4.15%	2.54%	2.42%	2.91%	3.4%
2026/02/24	7.63%	10.09%	7.58%	2.59%	2.79%	4.03%	3.26%	2.02%	4.47%	3.38%
2026/02/25	9.32%	4.59%	7.13%	3.67%	3.46%	4.56%	3.38%	2.22%	4.04%	2.65%
2026/02/26	11.13%	9.63%	8.64%	2.57%	4.01%	3.81%	3.6%	2.22%	2.36%	2.92%
2026/02/27	13.44%	10.25%	6.99%	2.82%	3.88%	3.43%	2.99%	2.28%	2.33%	2.78%
2026/02/28	16.56%	10.34%	7.42%	3.79%	3.74%	3.56%	3.11%	2.14%	2.14%	2.05%

torrens.edu.au
swinburneonline.edu.au
open.edu.au
adelaideuni.edu.au
unsw.edu.au
rmit.edu.au
deakin.edu.au
cdu.edu.au
une.edu.au
studyuts.online

In February 2026, torrens.edu.au saw a steady rise, peaking at 16.56%. Swinburneonline.edu.au fluctuated, ending at 10.34%. Open.edu.au started strong but declined to 7.42%. Adelaideuni.edu.au and unsw.edu.au showed modest gains, while rmit.edu.au and deakin.edu.au experienced slight increases. Cdu.edu.au and une.edu.au remained stable, and studyuts.online had minor fluctuations, closing at 2.05%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Education & Training Universities

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Education & Training Universities - Last month

1
Adelaide University https://www.adelaideuni.edu.au
Adelaide University Australia — Fit study around your life with Adelaide University's 100% online suite of programs. Flexible, innovative programs taught by experts to help you reach your professional goals.
2
Charles Sturt University https://study.csu.edu.au › course › information
Study With Charles Sturt Today — Charles Sturt Uni offers a range of study options across multiple campuses. Find out more. Australia's most experienced online uni. Apply online to Charles Sturt University. Online Learning.
3
ISN Psychology 2026 Intake - Hons, MPP, Master and DPsych https://www.isn.edu.au
ISN Psychology 2026 applications open. Apply Now. Honours, Clinical, Professional and Sport Psychology Degree options.
4
Southern Cross University https://www.scu.edu.au
Study Online or On-Campus — Study on-campus or online with six-week terms and personalised support. Future students, let's get started - Find your dream course and a path to your success. High Graduate Salaries. Enquire Today.
5
Find Your Course | Study With Swinburne Online https://www.swinburneonline.edu.au
Swinburne Online does more to help you become more. Explore our study options today! Swinburne Online Is Ensuring You Have The Right Support To Succeed.

Adelaide University highlights flexibility with 100% online programs, while Charles Sturt emphasizes experience in online learning. ISN Psychology focuses on specialized psychology degrees. Southern Cross offers personalized support and high graduate salaries. Swinburne Online ensures comprehensive support for success.

Frequently Asked Questions

Why is the AUS Education & Training Universities February 2026 Report useful and how should I use it?

Why is the AUS Education & Training Universities February 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

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How to use the AUS Education & Training Universities February 2026 Report
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How often is the data updated?

Data within the AUS Education & Training Universities February 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

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How accurate is the AUS Education & Training Universities February 2026 Report?

The AUS Education & Training Universities February 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

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Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Education & Training Universities February 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Education & Training Universities February 2026 Report for?

The AUS Education & Training Universities February 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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AUS Education & Training Universities - PPC Market Share Analysis February 2026