Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Universities category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 24.5008453739 |
| 75.4991546261 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 43 |
| 57 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| open.edu.au | 7.29 |
| torrens.edu.au | 6.53 |
| swinburneonline.edu.au | 5.58 |
| latrobe.edu.au | 3.43 |
| unsw.edu.au | 2.87 |
| mq.edu.au | 2.75 |
| adelaideuni.edu.au | 2.58 |
| studyuts.online | 2.54 |
| une.edu.au | 2.53 |
| deakin.edu.au | 2.52 |
| others | 61.38 |
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In the education sector’s PPC landscape, “others” dominate with 61.38% click share. Open.edu.au leads individual domains at 7.29%, followed by Torrens.edu.au at 6.53%, and Swinburneonline.edu.au at 5.58%.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | swinburneonline.edu.au | open.edu.au | torrens.edu.au | online.scu.edu.au | latrobe.edu.au | studyonline.canberra.edu.au | studyuts.online | adelaideuni.edu.au | mq.edu.au | une.edu.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/10/01 | 12.22% | 6.21% | 5.49% | 2.79% | 2.69% | 5.16% | 2.4% | 3.45% | 4.37% | 1.22% |
| 2025/10/02 | 12.46% | 6.32% | 4.98% | 2.68% | 2.76% | 5% | 2.42% | 3.13% | 2.25% | 1.25% |
| 2025/10/03 | 12.26% | 6.78% | 5.84% | 2.41% | 2.69% | 4.9% | 2.13% | 2.96% | 0.92% | 1.66% |
| 2025/10/04 | 10.58% | 8.11% | 5.72% | 2.25% | 2.89% | 4.7% | 2.15% | 2.46% | 3.79% | 2.92% |
| 2025/10/05 | 10.01% | 7.84% | 5.39% | 2.06% | 3.33% | 4.72% | 2.07% | 3.34% | 2.31% | 4.05% |
| 2025/10/06 | 11.24% | 7.16% | 5.01% | 2.7% | 2.79% | 5.26% | 1.99% | 2.66% | 1.65% | 2.82% |
| 2025/10/07 | 14.39% | 6.55% | 4.71% | 2.95% | 3.37% | 5.89% | 1.9% | 2.49% | 1.91% | 2.78% |
| 2025/10/08 | 14% | 7.13% | 4.75% | 3.05% | 3.05% | 6.13% | 2.22% | 2.59% | 2.3% | 2.22% |
| 2025/10/09 | 14.21% | 6.93% | 4.69% | 3.2% | 2.82% | 6.08% | 2.92% | 2.02% | 2.59% | 1.95% |
| 2025/10/10 | 13.53% | 7.82% | 5.09% | 3.27% | 2.78% | 5.82% | 2.33% | 2.42% | 1.45% | 2.19% |
| 2025/10/11 | 13.61% | 8.63% | 4.72% | 3.05% | 2.55% | 5.11% | 2.55% | 2.51% | 2.56% | 2.91% |
| 2025/10/12 | 13.15% | 8.57% | 5.25% | 3.01% | 3.29% | 5.46% | 2.3% | 2.44% | 2.33% | 3.23% |
| 2025/10/13 | 16.18% | 6.48% | 4.89% | 3.48% | 2.39% | 6.49% | 2.53% | 2.59% | 2.46% | 2.09% |
| 2025/10/14 | 18.05% | 6.66% | 4.59% | 3.38% | 2.53% | 6.76% | 2.45% | 1.77% | 1.93% | 2.15% |
| 2025/10/15 | 17.5% | 7.27% | 5.25% | 3.41% | 3.27% | 7.04% | 2.36% | 2.1% | 1.82% | 2.18% |
| 2025/10/16 | 15.56% | 8.38% | 5.09% | 2.81% | 3.33% | 6.13% | 2.21% | 1.91% | 2.54% | 1.94% |
| 2025/10/17 | 15.46% | 9.29% | 4.37% | 2.95% | 2.52% | 5.51% | 2.39% | 2.1% | 2.32% | 2.51% |
| 2025/10/18 | 15.35% | 9.96% | 3.97% | 2.81% | 2.48% | 5.69% | 2.34% | 2.82% | 2.13% | 2.44% |
| 2025/10/19 | 14.22% | 9.84% | 5.74% | 2.7% | 2.13% | 5.5% | 2.42% | 2.46% | 1.33% | 2.99% |
| 2025/10/20 | 15.8% | 7.88% | 5.37% | 2.9% | 2.05% | 5.45% | 2.44% | 1.74% | 2.06% | 2.77% |
| 2025/10/21 | 16.9% | 7.53% | 5.67% | 2.75% | 2.54% | 5.84% | 2.23% | 1.95% | 2.45% | 2.89% |
| 2025/10/22 | 16.4% | 8.37% | 5.36% | 3.08% | 3.35% | 5.17% | 2.17% | 1.46% | 2.45% | 2.15% |
| 2025/10/23 | 15.18% | 8.98% | 4.85% | 2.73% | 2.64% | 5.6% | 2.19% | 1.29% | 2.69% | 1.55% |
| 2025/10/24 | 14.8% | 9.62% | 5.86% | 2.4% | 2.81% | 4.27% | 1.98% | 1.5% | 1.79% | 2.12% |
| 2025/10/25 | 14.75% | 11.32% | 6.37% | 2.33% | 2.95% | 3.82% | 2.2% | 1.76% | 2.2% | 2% |
| 2025/10/26 | 15.28% | 9.86% | 5.76% | 2.2% | 2.62% | 4.27% | 2.11% | 1.89% | 2.05% | 1.78% |
| 2025/10/27 | 16.32% | 9.28% | 5.15% | 2.45% | 2.83% | 3.95% | 2.67% | 1.66% | 1.34% | 1.38% |
| 2025/10/28 | 16.23% | 9.68% | 4.84% | 2.84% | 2.52% | 3.9% | 2.44% | 1.35% | 2.29% | 1.14% |
| 2025/10/29 | 15.33% | 8.95% | 4.64% | 3.26% | 3% | 3.61% | 2.88% | 1.38% | 1.75% | 1.17% |
| 2025/10/30 | 15.78% | 8.47% | 5.13% | 3.66% | 3.34% | 3.43% | 2.62% | 2.23% | 1.41% | 1.22% |
| 2025/10/31 | 15.54% | 8.82% | 6.88% | 3.74% | 3.62% | 3.51% | 2.78% | 1.84% | 1.49% | 1.25% |
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Swinburne Online led October with a peak at 18.05% on the 14th. Open.edu.au surged mid-month, reaching 11.32% on the 25th. Torrens.edu.au ended strong at 6.88% on the 31st.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/10/01 | 329 |
| 2025/10/02 | 335 |
| 2025/10/03 | 329 |
| 2025/10/04 | 335 |
| 2025/10/05 | 331 |
| 2025/10/06 | 341 |
| 2025/10/07 | 334 |
| 2025/10/08 | 337 |
| 2025/10/09 | 341 |
| 2025/10/10 | 334 |
| 2025/10/11 | 332 |
| 2025/10/12 | 328 |
| 2025/10/13 | 322 |
| 2025/10/14 | 335 |
| 2025/10/15 | 327 |
| 2025/10/16 | 317 |
| 2025/10/17 | 320 |
| 2025/10/18 | 324 |
| 2025/10/19 | 327 |
| 2025/10/20 | 327 |
| 2025/10/21 | 333 |
| 2025/10/22 | 341 |
| 2025/10/23 | 343 |
| 2025/10/24 | 348 |
| 2025/10/25 | 338 |
| 2025/10/26 | 342 |
| 2025/10/27 | 337 |
| 2025/10/28 | 345 |
| 2025/10/29 | 351 |
| 2025/10/30 | 354 |
| 2025/10/31 | 353 |
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October began with 329 advertisers, fluctuating throughout the month. A notable rise occurred, peaking at 354 on October 30. The month concluded with 353 advertisers, indicating a strong finish.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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UNSW.edu.au leads with a 0.85% click share rise, while SCU.edu.au drops by 0.79%.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | swinburneonline.edu.au | torrens.edu.au | open.edu.au | latrobe.edu.au | deakin.edu.au | studyuts.online | adelaideuni.edu.au | mq.edu.au | unsw.edu.au | une.edu.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/10/01 | 7.17% | 6.07% | 6.63% | 2.93% | 1.37% | 1.97% | 3.99% | 5.06% | 4.48% | 1.19% |
| 2025/10/02 | 7.59% | 5.41% | 6.52% | 2.88% | 2.61% | 2% | 3.35% | 2.49% | 2.48% | 1.3% |
| 2025/10/03 | 7.52% | 6.43% | 6.87% | 2.86% | 2.28% | 1.81% | 3.15% | 1.07% | 2.38% | 1.73% |
| 2025/10/04 | 6.34% | 6.31% | 8.68% | 3% | 2.43% | 1.93% | 2.58% | 3.99% | 2.27% | 3.38% |
| 2025/10/05 | 5.58% | 5.97% | 7.83% | 3.26% | 2.31% | 1.83% | 3.36% | 2.48% | 2.36% | 5.19% |
| 2025/10/06 | 6.08% | 5.58% | 6.96% | 2.86% | 2.18% | 1.78% | 2.79% | 1.86% | 1.66% | 2.97% |
| 2025/10/07 | 7.87% | 5.68% | 6.09% | 3.78% | 2.45% | 1.72% | 2.9% | 2.37% | 2.18% | 3.23% |
| 2025/10/08 | 7.47% | 5.88% | 6.65% | 3.37% | 2.13% | 2.11% | 2.89% | 2.95% | 2.97% | 2.46% |
| 2025/10/09 | 7.54% | 5.64% | 6.17% | 3.11% | 2.5% | 2.84% | 2.32% | 3.55% | 1.97% | 2.19% |
| 2025/10/10 | 6.43% | 6.14% | 7.41% | 3.06% | 2.41% | 2.16% | 2.8% | 1.7% | 2.13% | 2.4% |
| 2025/10/11 | 6.13% | 5.6% | 7.79% | 2.67% | 2.64% | 2.62% | 3.14% | 3.44% | 2.37% | 3.16% |
| 2025/10/12 | 5.6% | 6.36% | 7.59% | 3.8% | 2.22% | 2.34% | 2.93% | 3.19% | 2.93% | 3.73% |
| 2025/10/13 | 7.18% | 6.19% | 5.08% | 2.7% | 2.43% | 2.66% | 3.12% | 3.6% | 1.79% | 2.43% |
| 2025/10/14 | 8.58% | 5.83% | 5.75% | 2.9% | 2.44% | 2.71% | 2.09% | 2.82% | 2.42% | 2.48% |
| 2025/10/15 | 8.41% | 6.86% | 6.13% | 3.99% | 2.49% | 2.57% | 2.49% | 2.55% | 1.94% | 2.58% |
| 2025/10/16 | 6.68% | 6.53% | 7.35% | 4.15% | 2.57% | 2.18% | 2.33% | 3.8% | 2.45% | 2.18% |
| 2025/10/17 | 6.41% | 5.52% | 8.29% | 2.84% | 2.62% | 2.5% | 2.5% | 3.36% | 2.91% | 2.85% |
| 2025/10/18 | 6.76% | 5.2% | 8.57% | 2.91% | 2.41% | 2.41% | 3.51% | 3.12% | 3.07% | 2.67% |
| 2025/10/19 | 5.92% | 7.15% | 8.7% | 2.43% | 2.83% | 2.67% | 2.92% | 1.73% | 2.17% | 3.54% |
| 2025/10/20 | 6.95% | 6.87% | 6.66% | 2.39% | 2.46% | 2.54% | 2% | 2.92% | 3.09% | 3.17% |
| 2025/10/21 | 7.79% | 7.2% | 6.01% | 3.14% | 2.21% | 2.29% | 2.37% | 3.7% | 3.15% | 3.43% |
| 2025/10/22 | 7.21% | 6.92% | 6.75% | 4.13% | 2.06% | 2.36% | 1.82% | 3.55% | 3.12% | 2.35% |
| 2025/10/23 | 6.82% | 6.13% | 7.74% | 3.14% | 2.02% | 2.33% | 1.51% | 3.86% | 4.57% | 1.59% |
| 2025/10/24 | 6.55% | 7.4% | 8.28% | 3.24% | 2.04% | 2.1% | 1.73% | 2.5% | 4.2% | 2.19% |
| 2025/10/25 | 7.2% | 7.77% | 9.72% | 3.51% | 2.53% | 2.33% | 2.1% | 2.96% | 3.94% | 2.06% |
| 2025/10/26 | 7.57% | 6.68% | 8.53% | 3.01% | 2.38% | 2.26% | 2.31% | 2.89% | 3.75% | 1.75% |
| 2025/10/27 | 7.81% | 6.34% | 7.78% | 3.4% | 2.47% | 3.15% | 2.1% | 1.75% | 3.73% | 1.37% |
| 2025/10/28 | 7.82% | 5.88% | 8.39% | 2.96% | 2.46% | 2.54% | 1.73% | 3.26% | 3.96% | 1.12% |
| 2025/10/29 | 7.4% | 5.41% | 7.71% | 3.61% | 2.69% | 3.04% | 1.75% | 2.39% | 3.37% | 1.18% |
| 2025/10/30 | 7.67% | 6.1% | 7.4% | 3.98% | 2.42% | 2.48% | 2.88% | 1.88% | 3.07% | 1.24% |
| 2025/10/31 | 8.18% | 8.18% | 7.82% | 4.36% | 2.61% | 2.6% | 2.43% | 2.07% | 1.79% | 1.3% |
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In October 2025, Swinburne Online’s impression share fluctuated, peaking at 8.58% mid-month. Torrens University saw a steady rise, ending at 8.18%. Open Universities Australia led with a high of 9.72% on October 25th.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Australia's Newest University — Adelaide University is Committed to Providing Educational Opportunities for Students. Discover a...
Courses - Study — Charles Sturt Uni offers a range of study options across multiple campuses. Find out more. Match...
ISN Psychology 2026 applications open. Apply Now. Honours, Clinical, Professional and Sport Psychology Degree options.
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Adelaide University highlights its commitment to educational opportunities, while Charles Sturt University emphasizes diverse study options. ISN Psychology promotes its 2026 intake, La Trobe University offers personalized consultations, and Torrens University focuses on creativity without exams.
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How to use the AUS Education & Training Universities November 2025 Report
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Data within the AUS Education & Training Universities November 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
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Yes. The AUS Education & Training Universities November 2025 Report aggregates data from across both device types and Google Shopping.
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