AUS Education & Training Universities - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Universities category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Universities – AUS

Google AI Overview visibility for Education & Training Universities AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 22.55209781
77.44790219
22%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 42
58
42%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 14%
Transactional 0%
Navigational 3%
Seasonal 0%
Local 1%
Problem Solving 7%

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Market Exposure

Share of Clicks for top 10 AUS Education & Training Universities brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
mq.edu.au 11.44
newcastle.edu.au 6.29
unsw.edu.au 5.81
torrens.edu.au 5.79
rmit.edu.au 5.7
uwa.edu.au 5.19
swinburneonline.edu.au 4.75
scu.edu.au 4.22
open.edu.au 3.82
latrobe.edu.au 3.66
others 43.33
  • mq.edu.au - 11.44%
  • newcastle.edu.au - 6.29%
  • unsw.edu.au - 5.81%
  • torrens.edu.au - 5.79%
  • rmit.edu.au - 5.7%
  • uwa.edu.au - 5.19%
  • swinburneonline.edu.au - 4.75%
  • scu.edu.au - 4.22%
  • open.edu.au - 3.82%
  • latrobe.edu.au - 3.66%
  • others - 43.33%

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In the education sector’s PPC landscape, mq.edu.au leads with 11.44% click share, while ‘others’ dominate at 43.33%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Education & Training Universities brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date torrens.edu.au mq.edu.au swinburneonline.edu.au une.edu.au studyonline.canberra.edu.au open.edu.au studyonline.ecu.edu.au studyuts.online acap.edu.au rmit.edu.au
2026/03/01 6.83% 2.82% 10.37% 2.15% 2.48% 8.37% 3.62% 3.51% 3.15% 3.57%
2026/03/02 5.98% 4.05% 11.05% 2.87% 2.7% 5.98% 2.99% 3.7% 3.35% 3.47%
2026/03/03 6.22% 2.77% 9.86% 3.48% 2.63% 4.75% 2.91% 4.24% 3.76% 3.89%
2026/03/04 4.24% 3.98% 9.55% 2.32% 2.46% 5.14% 3.06% 3.97% 4.17% 3.8%
2026/03/05 6.81% 3.59% 6.54% 2.01% 2.45% 4.38% 4.02% 3.82% 3.78% 4.25%
2026/03/06 7.49% 4.41% 4.45% 2.64% 3.05% 5.27% 3.06% 4.06% 3.68% 4.3%
2026/03/07 7.09% 4.32% 4.2% 2.16% 2.83% 10.75% 3.3% 3.47% 3.45% 3.97%
2026/03/08 5.97% 4.25% 3.84% 2.85% 2.52% 10.9% 3.21% 2.96% 3.93% 3.72%
2026/03/09 7.32% 3.47% 9.45% 2.83% 3.27% 4.96% 3.7% 3.58% 3.77% 3.44%
2026/03/10 8.25% 1.89% 10.7% 2.56% 2.86% 4.34% 2.76% 3.44% 3.08% 3.09%
2026/03/11 7.52% 7.68% 12.03% 2.18% 2.27% 3.84% 2.64% 3.43% 3.15% 2.77%
2026/03/12 5.25% 7.29% 9.7% 2.89% 1.7% 4.59% 2.1% 3.26% 3.73% 2.93%
2026/03/13 6.29% 6.66% 9.37% 3.06% 3.11% 4.93% 3.61% 3.97% 3.74% 2.83%
2026/03/14 9.31% 5.28% 9.85% 3.65% 3.12% 5.65% 3.55% 3.58% 2.88% 3.32%
2026/03/15 8.45% 5.22% 9.46% 3.75% 3.1% 4.4% 3.32% 3.8% 3.36% 2.94%
2026/03/16 6.94% 4.28% 8.07% 3.29% 3.62% 4.02% 3.56% 3.6% 4.12% 2.73%
2026/03/17 7.05% 4.47% 7.92% 2.91% 3.02% 4.77% 3.58% 3.66% 3.97% 2.7%
2026/03/18 6.15% 4.22% 8.58% 2.85% 3.62% 4.12% 3.37% 3.89% 4.25% 2.88%
2026/03/19 7.31% 5.64% 7.41% 3.35% 2.87% 4.28% 3.9% 3.85% 3.25% 2.56%
2026/03/20 9.09% 5.09% 6.37% 3.63% 3.39% 5.34% 3.89% 3.8% 3.06% 3.09%
2026/03/21 9.3% 5.5% 6.62% 2.65% 3.33% 5.08% 3.12% 3.89% 3.07% 2.96%
2026/03/22 7.89% 5.11% 5.03% 3.59% 4.09% 4.13% 3.4% 3.72% 3.72% 3.41%
2026/03/23 6.44% 4.56% 4.29% 3.06% 3.4% 3.99% 3.53% 5.08% 3.85% 2.67%
2026/03/24 6.84% 5% 4.83% 3.73% 3.19% 3.63% 3.74% 3.96% 4.03% 2.64%
2026/03/25 7.71% 4.03% 5.26% 3.72% 2.98% 3.96% 3.44% 4.45% 3.52% 3.08%
2026/03/26 7.34% 3.94% 4.2% 3.79% 4.35% 4.09% 3.73% 4.4% 3.53% 2.47%
2026/03/27 8.76% 4.47% 5.4% 3.2% 5.12% 4.7% 4.65% 3.72% 2.25% 2.08%
2026/03/28 8.37% 5.37% 5.15% 3.34% 4.13% 4.9% 4.29% 3.74% 2.29% 2.22%
2026/03/29 6.95% 4.57% 5.34% 4.88% 3.73% 5.07% 3.88% 3.62% 2.41% 2.32%
2026/03/30 5.79% 4.74% 5.71% 4.44% 4.51% 3.98% 4.1% 3.96% 3.26% 2.47%
2026/03/31 6.34% 5.12% 5.11% 4.91% 4.72% 4.39% 3.85% 3.67% 3.42% 1.88%
  • torrens.edu.au
  • mq.edu.au
  • swinburneonline.edu.au
  • une.edu.au
  • studyonline.canberra.edu.au
  • open.edu.au
  • studyonline.ecu.edu.au
  • studyuts.online
  • acap.edu.au
  • rmit.edu.au

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In March 2026, Swinburne Online led with a peak spend share of 12.03% on March 11. Torrens University saw fluctuations, peaking at 9.31% on March 14. Macquarie University had a notable rise to 7.68% on March 11. The month concluded with Swinburne Online maintaining dominance.

Market Exposure

Competitor Count for AUS Education & Training Universities

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 291
2026/03/02 304
2026/03/03 297
2026/03/04 299
2026/03/05 300
2026/03/06 288
2026/03/07 288
2026/03/08 292
2026/03/09 292
2026/03/10 284
2026/03/11 294
2026/03/12 296
2026/03/13 288
2026/03/14 285
2026/03/15 287
2026/03/16 287
2026/03/17 288
2026/03/18 283
2026/03/19 286
2026/03/20 280
2026/03/21 277
2026/03/22 285
2026/03/23 293
2026/03/24 284
2026/03/25 288
2026/03/26 286
2026/03/27 276
2026/03/28 278
2026/03/29 282
2026/03/30 291
2026/03/31 280

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March saw fluctuating advertiser numbers, peaking at 304 on March 2nd, then gradually declining to 280 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for AUS Education & Training Universities

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
uwa.edu.au 1.49%
latrobe.edu.au 0.95%
csu.edu.au 0.52%
curtin.edu.au 0.46%
mq.edu.au 0.39%
griffith.edu.au -0.5%
deakin.edu.au -0.51%
rmit.edu.au -0.82%
open.edu.au -0.95%
swinburneonline.edu.au -1.77%

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Swinburne Online saw a significant drop of 1.77%, while UWA surged by 1.49%.

Campaign Efficiency

AUS Education & Training Universities Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date mq.edu.au torrens.edu.au swinburneonline.edu.au open.edu.au latrobe.edu.au une.edu.au adelaideuni.edu.au unsw.edu.au rmit.edu.au newcastle.edu.au
2026/03/01 3.65% 9.25% 11.02% 10.76% 1.6% 1.94% 3.99% 3.59% 4.04% 2.51%
2026/03/02 4.95% 7.09% 11.38% 6.96% 1.9% 2.76% 2.97% 2.98% 4.01% 2.3%
2026/03/03 4.25% 6.77% 10.36% 5.1% 1.7% 3.56% 4.02% 3.3% 4.14% 3.51%
2026/03/04 6.06% 4.09% 10.3% 5.74% 2.13% 2.35% 3.43% 3.65% 4.59% 3.8%
2026/03/05 4.8% 7.36% 7.5% 4.99% 2.21% 1.98% 4.49% 3.31% 5.4% 3.75%
2026/03/06 5.19% 7.35% 5.14% 6.37% 1.65% 2.79% 3.87% 4.32% 4.73% 3.22%
2026/03/07 4.71% 6.4% 4.76% 17.22% 3.31% 2.1% 3.34% 3.41% 4.07% 2.88%
2026/03/08 5.64% 5.31% 4.49% 17.76% 2.98% 2.7% 4.43% 3.21% 3.87% 2.78%
2026/03/09 4.43% 7.73% 9.56% 6.11% 2.92% 2.82% 2.47% 4.06% 3.88% 2.53%
2026/03/10 2.8% 8.89% 11.09% 4.86% 2.41% 2.37% 2.67% 4.28% 3.7% 3.33%
2026/03/11 10.14% 7.69% 12.92% 4.16% 4.27% 2.21% 2.64% 3.45% 3.16% 2.86%
2026/03/12 9.58% 5.56% 10.21% 4.99% 2.42% 3.02% 2.35% 3.7% 3.24% 3.62%
2026/03/13 8.7% 6.23% 10.01% 5.68% 1.76% 3.35% 3.93% 2.63% 3.09% 3.15%
2026/03/14 6.57% 10.36% 10.47% 6.89% 2.87% 3.81% 3.07% 3.71% 4.1% 3.09%
2026/03/15 6.17% 9.86% 10.55% 5.03% 2.7% 4.01% 3.34% 4.04% 3.59% 2.65%
2026/03/16 5.55% 8.46% 9.57% 4.71% 2.45% 3.69% 2.88% 3.69% 3.3% 2.48%
2026/03/17 6.64% 7.24% 9.08% 5.06% 3.31% 3.09% 3.46% 3.52% 3.45% 3.01%
2026/03/18 5.24% 6.35% 9.37% 4.67% 3.05% 3.17% 3.76% 3.66% 3.59% 3.96%
2026/03/19 7.57% 7.96% 8.09% 5.22% 2.58% 3.53% 3% 4.07% 3.31% 3.71%
2026/03/20 7.03% 10.67% 6.88% 6.4% 2.05% 3.7% 2.3% 3.91% 3.38% 3.02%
2026/03/21 6.56% 11.03% 6.74% 5.98% 3.12% 2.46% 4.11% 4.33% 3.9% 3.86%
2026/03/22 7.48% 8.29% 5.47% 4.73% 2.83% 3.45% 4.45% 3.92% 4.02% 3.18%
2026/03/23 6.24% 7.22% 4.71% 4.51% 3.1% 3.04% 3.71% 4.72% 3.02% 3.11%
2026/03/24 7.02% 6.47% 5.19% 4.16% 5.38% 4.09% 3% 3.75% 3.37% 2.44%
2026/03/25 5.43% 7.65% 5.34% 4.47% 4.17% 3.41% 3.62% 3.32% 3.94% 4.39%
2026/03/26 6.19% 7.42% 4.39% 5.16% 4.23% 3.66% 3.62% 2.87% 3.16% 2.83%
2026/03/27 7.42% 8.24% 5.74% 5.74% 3.84% 3.33% 3.31% 3.43% 2.66% 4.57%
2026/03/28 8.1% 8.77% 5.58% 6.1% 2.7% 3.18% 3.51% 4.48% 2.69% 3.3%
2026/03/29 6.19% 7.5% 5.39% 6.1% 2.19% 5.12% 5.1% 4.33% 3.2% 3.49%
2026/03/30 7.13% 5.82% 6.43% 4.99% 3.55% 4.61% 3.94% 2.47% 3.02% 2.52%
2026/03/31 6.85% 5.72% 5.54% 5.37% 5.22% 5.08% 3.14% 3.1% 2.57% 0.3%
  • mq.edu.au
  • torrens.edu.au
  • swinburneonline.edu.au
  • open.edu.au
  • latrobe.edu.au
  • une.edu.au
  • adelaideuni.edu.au
  • unsw.edu.au
  • rmit.edu.au
  • newcastle.edu.au

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In March 2026, Swinburne Online led with a strong impression share, peaking mid-month. Torrens University showed consistent performance, while Open University spiked early. The month concluded with Swinburne Online maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Education & Training Universities

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Education & Training Universities - Last month
  1. 1
    La Trobe University https://www.latrobe.edu.au

    La Trobe University Melbourne — Choose From A Great Selection Of Courses At One Of Australia's Top Universities. Learn Everything You Need To Know About Studying At La Trobe University. Top 50 Asia-Pacific. Career Ready.

  2. 2
    Macquarie University | Enquire Now To Find Out More https://www.mq.edu.au

    Discover how our courses can multiply your potential. Study online or on-campus. Real-world experience, with industry co-designed degrees.

  3. 3
    Southern Cross University https://www.scu.edu.au

    Study Online or On-Campus — Study on-campus or online with six-week terms and personalised support. Future students, let's get...

  4. 4
    Find Your Course | Study With Swinburne Online https://www.swinburneonline.edu.au

    Swinburne Online does more to help you become more. Explore our study options today! Swinburne Online Is Ensuring You Have The Right Support To Succeed.

  5. 5
    UNSW Sydney https://www.unsw.edu.au › unsw

    University Of New South Wales — Study a Postgraduate Course at Sydney's UNSW. Develop Unique, Career-ready Skills Today. Become One Of The Most Employable Graduates With UNSW Postgraduate Study.

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In the competitive landscape of Australian universities, La Trobe University stands out with its promise of a top-tier education and career readiness. Macquarie University emphasizes real-world experience through industry-co-designed degrees. Southern Cross University offers flexibility with online and on-campus options. Swinburne Online focuses on comprehensive support for student success. UNSW Sydney highlights its postgraduate courses, aiming to produce highly employable graduates.

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