AUS Education & Training Universities - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Universities category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Universities – AUS

Google AI Overview visibility for Education & Training Universities AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 40.0751261671
59.9248738329
40%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 41
59
41%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 12%
Transactional 0%
Navigational 5%
Seasonal 0%
Local 1%
Problem Solving 6%

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Market Exposure

Share of Clicks for top 10 AUS Education & Training Universities brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
unsw.edu.au 16.55
latrobe.edu.au 8.67
open.edu.au 6.65
newcastle.edu.au 6.01
mq.edu.au 5.53
curtin.edu.au 5.04
uq.edu.au 3.61
adelaide.edu.au 3.48
scu.edu.au 2.75
torrens.edu.au 2.29
others 39.42
  • unsw.edu.au - 16.55%
  • latrobe.edu.au - 8.67%
  • open.edu.au - 6.65%
  • newcastle.edu.au - 6.01%
  • mq.edu.au - 5.53%
  • curtin.edu.au - 5.04%
  • uq.edu.au - 3.61%
  • adelaide.edu.au - 3.48%
  • scu.edu.au - 2.75%
  • torrens.edu.au - 2.29%
  • others - 39.42%

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In the education sector’s PPC landscape, UNSW leads with 16.55% click share, followed by La Trobe at 8.67%. ‘Others’ collectively dominate with 39.42%.

Market Exposure

Share of Spend for the top 10 AUS Education & Training Universities brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date unsw.edu.au une.edu.au mq.edu.au uq.edu.au swinburneonline.edu.au open.edu.au torrens.edu.au latrobe.edu.au studyonline.ecu.edu.au unswonline.com.au
2026/08/01 4.57% 4.24% 3.2% 1.33% 7.35% 12.4% 6.26% 2.13% 3.02% 2.21%
2026/08/02 4.91% 4.67% 3.3% 2.39% 6.4% 12.97% 5.45% 2.13% 2.61% 2.68%
2026/08/03 3.81% 4.56% 2.68% 2.12% 6.96% 12.44% 6.72% 2.15% 3.42% 2.11%
2026/08/04 4.85% 4.19% 3.07% 2.08% 7.58% 11.68% 6.22% 2.09% 2.73% 2.37%
2026/08/05 7.1% 2.25% 3.86% 1.88% 5.2% 12.57% 5.83% 3.32% 2.71% 3%
2026/08/06 5.71% 3.14% 2.25% 2.68% 5.16% 11.51% 4.94% 3.18% 2.39% 2.5%
2026/08/07 7.36% 2.69% 4.11% 1.68% 4.86% 12.76% 3.71% 3.02% 3.47% 2.81%
2026/08/08 8.56% 3.12% 1.99% 2.48% 4.22% 15.16% 3.8% 2.94% 2.5% 3.79%
2026/08/09 9.72% 3.1% 6.54% 3.34% 3.76% 12.72% 2.51% 2.97% 2.78% 2.69%
2026/08/10 11.88% 3.27% 2.65% 4.09% 3.46% 14.18% 2.78% 3.08% 2.36% 2.74%
2026/08/11 4.24% 5.69% 4.21% 3.03% 4.3% 16.77% 4.35% 3.64% 3.13% 2.04%
2026/08/12 8.73% 2.44% 3.13% 3.33% 4.46% 10.61% 3.08% 3.24% 2.92% 2.88%
2026/08/13 8.51% 2.91% 3.26% 3.44% 5.27% 9.66% 4.47% 3.58% 2.91% 2.7%
2026/08/14 7.92% 3.59% 4.04% 3.31% 4.19% 10.06% 4.32% 3.03% 2.45% 2.25%
2026/08/15 8.56% 5.7% 4.04% 2.65% 4.05% 12.25% 3.1% 2.6% 2.11% 2.41%
2026/08/16 7.71% 4.88% 2.7% 3.62% 5.18% 10.16% 3.44% 2.78% 2.8% 2.56%
2026/08/17 7.98% 3.16% 3.64% 3.97% 4.37% 12.62% 2.91% 3% 2.79% 2.59%
2026/08/18 11.53% 3.98% 3.2% 3.92% 4.9% 12.24% 3.35% 2.12% 3.19% 1.89%
2026/08/19 7.16% 4.34% 3.77% 3.46% 4.16% 12.83% 3.18% 3.42% 3.71% 2.24%
2026/08/20 8.8% 3.67% 5.47% 3.76% 4.32% 11.67% 2.63% 3.52% 2.52% 2.51%
2026/08/21 7.16% 4.18% 3.38% 5.42% 4.58% 8.8% 3.31% 3.29% 2.04% 2.94%
2026/08/22 7.3% 4.23% 4.17% 4.64% 4.21% 9.58% 2.72% 4.05% 2.24% 2.65%
2026/08/23 6.7% 4.73% 4.33% 3.64% 3.94% 9.25% 2.77% 3.36% 2.12% 2.49%
2026/08/24 7.57% 4.75% 3.4% 3.66% 3.42% 11.28% 2.81% 3.73% 3.08% 2.24%
2026/08/25 8.65% 5.88% 4.55% 4.78% 3.49% 8.67% 2.13% 3.59% 1.85% 1.66%
2026/08/26 7.24% 6.38% 4.12% 5.34% 3.14% 8.16% 2.82% 3.37% 1.69% 2%
2026/08/27 7.41% 7.27% 3.82% 6.27% 3.02% 6.68% 2.71% 3.54% 1.73% 1.64%
2026/08/28 8.77% 6.69% 3.91% 6.32% 2.69% 7.01% 2.26% 2.79% 1.34% 1.72%
2026/08/29 9.36% 7.05% 3.28% 7.65% 2.23% 6.83% 3.49% 2.73% 1.63% 1.02%
2026/08/30 7.19% 8.63% 4.53% 4.47% 4.28% 5.98% 3.53% 3.78% 1.58% 1.08%
2026/08/31 7.32% 6.93% 5.7% 4.91% 4.21% 4.11% 4.02% 3.78% 1.87% 1.32%
  • unsw.edu.au
  • une.edu.au
  • mq.edu.au
  • uq.edu.au
  • swinburneonline.edu.au
  • open.edu.au
  • torrens.edu.au
  • latrobe.edu.au
  • studyonline.ecu.edu.au
  • unswonline.com.au

Copyright © Adthena. All rights reserved.

In August 2026, Open.edu.au led with a peak spend share of 16.77% on the 11th. UNSW.edu.au saw a notable rise, reaching 11.88% on the 10th. By month’s end, Open.edu.au’s share declined to 4.11%, while UNSW.edu.au stabilized at 7.32%.

Market Exposure

Competitor Count for AUS Education & Training Universities

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 278
2026/08/02 287
2026/08/03 285
2026/08/04 284
2026/08/05 238
2026/08/06 242
2026/08/07 241
2026/08/08 240
2026/08/09 239
2026/08/10 244
2026/08/11 245
2026/08/12 237
2026/08/13 242
2026/08/14 230
2026/08/15 227
2026/08/16 226
2026/08/17 220
2026/08/18 209
2026/08/19 209
2026/08/20 214
2026/08/21 217
2026/08/22 216
2026/08/23 221
2026/08/24 227
2026/08/25 219
2026/08/26 210
2026/08/27 210
2026/08/28 212
2026/08/29 216
2026/08/30 224
2026/08/31 217

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August began with 278 advertisers, peaking at 287 by August 2. A decline followed, reaching 209 on August 18. The month concluded with 217 advertisers, reflecting a downward trend.

Campaign Efficiency

Market Loss & Market Gains for AUS Education & Training Universities

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
newcastle.edu.au 1.44%
uq.edu.au 1.35%
latrobe.edu.au 1.23%
unimelb.edu.au 0.81%
cdu.edu.au 0.44%
swinburneonline.edu.au -0.6%
torrens.edu.au -0.67%
csu.edu.au -0.97%
unsw.edu.au -1.09%
open.edu.au -2.83%

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In the education sector, newcastle.edu.au surged by 1.44%, while open.edu.au dropped by 2.83%.

Campaign Efficiency

AUS Education & Training Universities Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date unsw.edu.au latrobe.edu.au une.edu.au open.edu.au mq.edu.au uq.edu.au swinburneonline.edu.au newcastle.edu.au torrens.edu.au adelaide.edu.au
2026/08/01 7.21% 3.78% 4.03% 15.95% 3.48% 1.25% 6.51% 1.66% 7.21% 2.9%
2026/08/02 7.3% 4.29% 4.05% 16.6% 3.67% 2.04% 5.2% 1.85% 6.32% 4.1%
2026/08/03 6.31% 4.16% 3.84% 16.36% 3.07% 2.51% 6.07% 1.35% 7.98% 4.1%
2026/08/04 7.31% 3.13% 3.52% 15.58% 3.54% 2.49% 6.22% 1.4% 7.52% 3.01%
2026/08/05 10.16% 5.87% 2% 15.91% 4.07% 1.57% 4.06% 1.65% 5.97% 2.2%
2026/08/06 9.05% 5.04% 2.88% 14.69% 2.35% 1.77% 4.33% 1.95% 5.14% 2.96%
2026/08/07 10.24% 4.62% 2.42% 16.7% 4.79% 1.49% 3.83% 3.14% 3.65% 1.6%
2026/08/08 14.29% 3.46% 2.4% 18.27% 2.17% 2.24% 3.17% 2.78% 2.3% 1.03%
2026/08/09 14.68% 4.79% 2.17% 14.69% 7.83% 2.52% 2.39% 2.53% 2.83% 1.92%
2026/08/10 17.52% 6.23% 2.63% 15.59% 2.44% 2.92% 2.81% 2.44% 2.16% 0.96%
2026/08/11 5.97% 6.51% 6.56% 21.58% 4.34% 3.49% 3.4% 1.77% 3.13% 0.99%
2026/08/12 12.4% 5.23% 1.69% 12.72% 4.13% 2.87% 4.41% 3.92% 3.48% 3.06%
2026/08/13 11.72% 6.42% 2.63% 11.44% 4.36% 2.42% 5.02% 3.67% 4.39% 3.03%
2026/08/14 10.92% 5.34% 2.37% 12.14% 5.23% 3.23% 3.45% 4.07% 3.15% 2.87%
2026/08/15 12.86% 4.61% 4.03% 13.06% 4.62% 1.62% 3.85% 2.91% 2.68% 3.36%
2026/08/16 11.47% 5.1% 4.11% 11.25% 3.43% 3.41% 4.11% 4.09% 3.89% 2.93%
2026/08/17 11.84% 4.99% 2.37% 14.59% 4.45% 3.09% 3.97% 3.3% 2.61% 3.22%
2026/08/18 15.7% 2.9% 2.81% 14.29% 3.62% 2.95% 4.63% 2.96% 2.94% 3.77%
2026/08/19 11.49% 7.17% 3.3% 15.41% 4.67% 2.02% 3.45% 5.11% 2% 2.11%
2026/08/20 12.54% 6.74% 2.66% 13.27% 6.28% 3.27% 3.31% 3.41% 2.42% 2.35%
2026/08/21 10.23% 5.9% 3.25% 11.86% 3.84% 3.62% 3.98% 3.89% 3.13% 2.48%
2026/08/22 9.63% 7.4% 3.48% 11.79% 5.18% 3.94% 3.17% 3.44% 2.34% 3.24%
2026/08/23 9.6% 5.96% 3.62% 11.77% 4.76% 3.48% 3.53% 3.36% 2.47% 2.02%
2026/08/24 11.19% 6.07% 4.25% 12.82% 3.72% 3.36% 2.63% 3.59% 2.27% 1.91%
2026/08/25 12.58% 6.97% 4.55% 9.9% 5.11% 3.69% 2.81% 3.93% 2.1% 2.4%
2026/08/26 10.43% 6.94% 4.48% 9.27% 5.34% 4.01% 2.52% 3.32% 2.13% 2.58%
2026/08/27 10.16% 6.83% 5.32% 7.62% 4.25% 4.99% 2.95% 3.74% 1.83% 3.3%
2026/08/28 11.89% 5.26% 4.46% 8.79% 4.03% 4.15% 2.34% 4.27% 2.53% 4.56%
2026/08/29 13.5% 5.64% 4.57% 8.96% 3.95% 4.95% 1.89% 3.46% 2.41% 2.66%
2026/08/30 10.02% 7.3% 6.26% 6.58% 4.53% 4.03% 3.91% 3.53% 2.81% 2.78%
2026/08/31 11.54% 6.31% 5.24% 5.2% 5.08% 4.66% 3.41% 3.01% 2.6% 2.28%
  • unsw.edu.au
  • latrobe.edu.au
  • une.edu.au
  • open.edu.au
  • mq.edu.au
  • uq.edu.au
  • swinburneonline.edu.au
  • newcastle.edu.au
  • torrens.edu.au
  • adelaide.edu.au

Copyright © Adthena. All rights reserved.

In August 2026, UNSW’s PPC impression share fluctuated, peaking at 17.52% mid-month. Open.edu.au led with a high of 21.58%, while others like La Trobe and UNE showed moderate stability. The month concluded with open.edu.au maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Education & Training Universities

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Education & Training Universities - Last month
  1. 1
    Macquarie University Online Courses | Coursera https://www.coursera.org

    Macquarie is ranked among the top one per cent of universities in the world, and with a 5-star QS rating, we are recognised for producing graduates who are among the most sought-after professionals in the world. Since...

  2. 2
    ISN Psychology 2027 Intake - Hons, MPP, Master and DPsych https://www.isn.edu.au

    ISN Psychology 2027 applications open. Apply Now. Honours, Clinical, Professional and Sport Psychology Degree options.

  3. 3
    La Trobe University https://www.latrobe.edu.au

    Study At La Trobe University — Learn Everything You Need To Know About Studying At La Trobe University. Choose From A Great Selection Of Courses At One Of Australia's Top Universities. World Standard. Real World Experience.

  4. 4
    #1 University In Australia https://www.unsw.edu.au › agsm › short-courses

    Ranked #1 for Career Impact — Join The #1 Ranked Business School for Career Impact. Enhance your communication skills with an AGSM short course at UNSW Sydney. Apply today. Ranked 35th...

  5. 5
    The University Of Queensland https://study.uq.edu.au

    Explore Your Study Options — Study At UQ & Explore The Unknown In UQ’s Ground-Breaking Learning & Research Spaces. Explore Study Options To Match Your Interests, Passions & Career Goals. Own The Unknown.

Copyright © Adthena. All rights reserved.

In the competitive landscape of online education, top-performing ads reveal a narrative of prestige and opportunity. Coursera highlights Macquarie University’s global ranking and sought-after graduates. ISN Psychology emphasizes diverse degree options for 2027. La Trobe University offers a comprehensive learning experience. UNSW Sydney boasts career impact through its top-ranked business school. The University of Queensland invites exploration in groundbreaking spaces. Each ad weaves a story of excellence and future potential.

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