AUS Education & Training Universities - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Universities category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Universities – AUS

Google AI Overview visibility for Education & Training Universities AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 33.4699473115
66.5300526885
33%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 41
59
41%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 13%
Transactional 0%
Navigational 4%
Seasonal 0%
Local 1%
Problem Solving 6%

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Market Exposure

Share of Clicks for top 10 AUS Education & Training Universities brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
unsw.edu.au 9.79
latrobe.edu.au 6.65
swinburneonline.edu.au 6.14
adelaide.edu.au 5.41
newcastle.edu.au 5.15
open.edu.au 4.2
torrens.edu.au 3.7
mq.edu.au 3.18
curtin.edu.au 3.04
flinders.edu.au 2.93
others 49.81
  • unsw.edu.au - 9.79%
  • latrobe.edu.au - 6.65%
  • swinburneonline.edu.au - 6.14%
  • adelaide.edu.au - 5.41%
  • newcastle.edu.au - 5.15%
  • open.edu.au - 4.2%
  • torrens.edu.au - 3.7%
  • mq.edu.au - 3.18%
  • curtin.edu.au - 3.04%
  • flinders.edu.au - 2.93%
  • others - 49.81%

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In the education sector’s PPC landscape, UNSW leads with 9.79% click share, while ‘others’ dominate at 49.81%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Education & Training Universities brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date open.edu.au swinburneonline.edu.au torrens.edu.au studyonline.canberra.edu.au studyuts.online studyonline.ecu.edu.au unsw.edu.au aib.edu.au une.edu.au latrobe.edu.au
2026/06/01 3.68% 10.25% 4.57% 4.22% 2.77% 2.03% 2.67% 2.68% 4.06% 2.87%
2026/06/02 3.32% 9.97% 4.84% 4.17% 2.74% 2.38% 2.84% 2.55% 4.36% 2.97%
2026/06/03 3.49% 8.57% 5.01% 3.68% 3.12% 2.13% 3.18% 2.26% 5.38% 3.08%
2026/06/04 3.54% 9.12% 4.3% 4.37% 2.85% 3.11% 2.83% 2.73% 4.28% 3.02%
2026/06/05 4.18% 9.8% 3.7% 3.88% 2.58% 2.65% 3.81% 2.59% 4.6% 2.84%
2026/06/06 4.09% 10.38% 3.42% 3.81% 1.99% 2.43% 3.2% 3.17% 4.29% 2.16%
2026/06/07 3.15% 9.87% 4.44% 3.98% 2.05% 2.45% 3.45% 3.4% 4.87% 2.06%
2026/06/08 3.03% 8.97% 3.57% 3.94% 2.61% 3.06% 3.34% 3.16% 4.12% 2.28%
2026/06/09 4.23% 8.34% 4.01% 4.14% 2.81% 3.12% 2.96% 2.04% 4.98% 2.2%
2026/06/10 3.51% 8.38% 4.02% 3.58% 2.07% 3.02% 3.03% 1.76% 6.53% 2.28%
2026/06/11 3.83% 9.87% 4.18% 4.08% 3.16% 3.44% 3.85% 2.39% 5.54% 1.93%
2026/06/12 4.93% 10.3% 4.4% 3.83% 2.61% 3.54% 3.05% 2.62% 5.96% 1.95%
2026/06/13 4.76% 9.13% 4.8% 3.73% 2.55% 2.79% 3.85% 2.41% 5.57% 2.61%
2026/06/14 3.72% 9.17% 4.4% 4.13% 2.45% 3.17% 3.61% 3.45% 8.08% 2.29%
2026/06/15 4.24% 8.42% 4.61% 4.24% 3.09% 3.23% 3.07% 3.16% 7% 1.87%
2026/06/16 3.73% 8.05% 5.53% 4.02% 3.34% 3.09% 4.51% 3.01% 6.56% 2.44%
2026/06/17 3.48% 8.99% 5.72% 3.85% 3.12% 2.84% 3.45% 2.87% 6.49% 1.81%
2026/06/18 3.64% 9.49% 6.73% 4.5% 3.21% 3.12% 3.08% 3.05% 6.76% 2.63%
2026/06/19 4.52% 10.23% 5.4% 4.12% 3.31% 3.31% 2.75% 2.94% 5.85% 3.12%
2026/06/20 5.51% 9.65% 5.21% 3.6% 2.76% 2.56% 3.3% 2.65% 6.97% 2.84%
2026/06/21 5.36% 9.84% 4.8% 3.34% 2.45% 2.41% 3.28% 3.06% 7.49% 2.47%
2026/06/22 5.18% 8.69% 4.49% 3.53% 3.12% 2.56% 3.48% 2.97% 7.52% 3.47%
2026/06/23 6.45% 9.68% 5.4% 3.46% 3.05% 2.23% 4.33% 2.94% 8.02% 3.32%
2026/06/24 6.26% 10.03% 5.11% 4.02% 3.59% 2.18% 3.34% 3.35% 3.54% 3.4%
2026/06/25 6.95% 9.32% 4.88% 4.58% 3.41% 2.28% 4.21% 3.7% 3.16% 3.44%
2026/06/26 7.15% 9.36% 4.4% 4.43% 3.45% 2.09% 3.32% 3.03% 3.54% 3.84%
2026/06/27 6.83% 9.72% 4.97% 4.04% 2.49% 1.74% 4.09% 2.77% 3.79% 2.86%
2026/06/28 6.5% 8.81% 5.38% 4.15% 2.43% 1.77% 4.73% 3.95% 3.61% 3.86%
2026/06/29 7.73% 8.82% 5.56% 4.22% 3.95% 2.15% 3.52% 3.12% 2.98% 2.43%
2026/06/30 9.7% 7.82% 5.72% 4.36% 3.89% 3.49% 3.13% 2.81% 2.77% 2.12%
  • open.edu.au
  • swinburneonline.edu.au
  • torrens.edu.au
  • studyonline.canberra.edu.au
  • studyuts.online
  • studyonline.ecu.edu.au
  • unsw.edu.au
  • aib.edu.au
  • une.edu.au
  • latrobe.edu.au

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In June 2026, open.edu.au’s PPC spend share surged from 3.68% to 9.7%, peaking at month’s end. Swinburneonline.edu.au started strong at 10.25%, but dipped to 7.82%. Torrens.edu.au and studyonline.canberra.edu.au showed steady fluctuations, while une.edu.au’s share peaked mid-month before declining. Overall, open.edu.au ended June with the highest growth.

Market Exposure

Competitor Count for AUS Education & Training Universities

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 362
2026/06/02 398
2026/06/03 350
2026/06/04 334
2026/06/05 329
2026/06/06 333
2026/06/07 334
2026/06/08 337
2026/06/09 336
2026/06/10 310
2026/06/11 309
2026/06/12 308
2026/06/13 296
2026/06/14 303
2026/06/15 301
2026/06/16 301
2026/06/17 288
2026/06/18 286
2026/06/19 277
2026/06/20 276
2026/06/21 281
2026/06/22 281
2026/06/23 283
2026/06/24 281
2026/06/25 280
2026/06/26 277
2026/06/27 276
2026/06/28 273
2026/06/29 275
2026/06/30 268

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June began with 362 advertisers, peaking at 398 on June 2. A steady decline followed, ending the month at 268.

Campaign Efficiency

Market Loss & Market Gains for AUS Education & Training Universities

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
latrobe.edu.au 2.54%
open.edu.au 1.88%
torrens.edu.au 0.88%
uq.edu.au 0.63%
notredame.edu.au 0.55%
online.jcu.edu.au -0.76%
swinburne.edu.au -0.93%
mq.edu.au -1.12%
rmit.edu.au -1.48%
newcastle.edu.au -1.93%

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La Trobe University surged with a 2.54% click share increase, while Newcastle University faced a 1.93% decline.

Campaign Efficiency

AUS Education & Training Universities Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date open.edu.au swinburneonline.edu.au torrens.edu.au unsw.edu.au latrobe.edu.au adelaide.edu.au une.edu.au studyonline.canberra.edu.au cdu.edu.au acu.edu.au
2026/06/01 4.56% 9.91% 4% 4.94% 3.54% 3.47% 3.97% 2.25% 2.04% 1.28%
2026/06/02 4.38% 9.81% 3.75% 4.69% 3.81% 3.43% 4.5% 2.35% 2.29% 1.33%
2026/06/03 5.03% 8.74% 4.66% 5.24% 3.35% 2.97% 6.2% 2.15% 1.38% 1.53%
2026/06/04 4.53% 9.24% 3.54% 4.85% 4% 3.18% 4.45% 2.55% 2.48% 2.13%
2026/06/05 6.29% 9.73% 3.15% 6.46% 3.46% 3.4% 4.41% 2.24% 2.31% 2.5%
2026/06/06 6.38% 10.61% 2.6% 5.28% 2.46% 3.98% 4.19% 2.16% 2.54% 2.16%
2026/06/07 4.39% 9.08% 3.96% 5.8% 3.1% 3.34% 4.76% 2.28% 2.98% 2.58%
2026/06/08 3.99% 8.92% 2.99% 5.64% 3.76% 3.64% 4.01% 2.22% 2.81% 2.98%
2026/06/09 6.2% 8.46% 3.68% 5.29% 3.45% 3.88% 4.96% 2.29% 3.41% 2.61%
2026/06/10 4.51% 8.44% 3.09% 5.35% 3.37% 2.84% 6.52% 2.08% 2.22% 3.45%
2026/06/11 6.2% 10.19% 3.21% 6.07% 2.36% 3.1% 5.88% 2.4% 2.07% 2.92%
2026/06/12 8.21% 10.84% 3.19% 4.96% 2.86% 3.82% 6.24% 2.18% 1.4% 2.39%
2026/06/13 7.13% 8.79% 3.51% 5.51% 3.98% 4.65% 5.1% 2.11% 1.86% 1.64%
2026/06/14 4.87% 9.28% 3.82% 5.48% 3.53% 4.6% 7.25% 2.39% 2.26% 2.45%
2026/06/15 7.36% 9.24% 3.55% 4.98% 1.97% 4.26% 7% 2.37% 1.79% 2.64%
2026/06/16 5.25% 7.68% 5.8% 7.15% 3.21% 4.87% 5.66% 2.4% 1.72% 2.24%
2026/06/17 4.98% 9.23% 5.82% 5.66% 1.9% 4.25% 5.8% 2.49% 2.2% 2.07%
2026/06/18 5.38% 10.57% 6.36% 4.71% 2.96% 3.82% 6.55% 2.66% 2.88% 3.01%
2026/06/19 6.1% 10.02% 4.82% 3.96% 4.8% 3.91% 5.63% 2.49% 4.47% 2.26%
2026/06/20 6.85% 9.43% 4.26% 4.96% 5.13% 2.81% 6.24% 1.94% 3.41% 3.94%
2026/06/21 7.48% 9.59% 4.76% 4.98% 3.84% 4.05% 6.98% 1.81% 4.39% 3.51%
2026/06/22 6.64% 8.24% 4.29% 5.78% 5.62% 3.97% 7.9% 1.92% 3.61% 3.03%
2026/06/23 8.73% 9.19% 5.66% 6.24% 5.57% 1.79% 7.77% 1.85% 3.59% 2.78%
2026/06/24 8.27% 9.85% 4.84% 5.3% 5.42% 1.19% 3.95% 2.29% 2.46% 2.27%
2026/06/25 8.98% 8.6% 3.63% 6.88% 5.91% 4.65% 3.11% 2.55% 2.89% 2.33%
2026/06/26 9.56% 8.6% 3.17% 5.34% 6.28% 4.14% 3.34% 2.67% 3.07% 2.47%
2026/06/27 8.44% 9.42% 4.35% 6.64% 5.11% 4.53% 3.79% 2.2% 2.08% 2.87%
2026/06/28 8.91% 8.35% 4.21% 6.66% 6.91% 3.54% 3.82% 2.42% 2.21% 2.7%
2026/06/29 10.98% 8.57% 5.13% 4.91% 4.01% 4.67% 2.78% 2.49% 4.27% 1.58%
2026/06/30 13.49% 7.74% 5.23% 4.88% 4.2% 4.11% 2.94% 2.84% 2.46% 1.87%
  • open.edu.au
  • swinburneonline.edu.au
  • torrens.edu.au
  • unsw.edu.au
  • latrobe.edu.au
  • adelaide.edu.au
  • une.edu.au
  • studyonline.canberra.edu.au
  • cdu.edu.au
  • acu.edu.au

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In June 2026, open.edu.au’s impression share surged, peaking at 13.49% on the 30th. Swinburneonline.edu.au maintained a steady presence, while torrens.edu.au showed fluctuations. By month’s end, open.edu.au led the pack.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Education & Training Universities

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Education & Training Universities - Last month
  1. 1
    ISN Psychology Mid-Year Intake - Hons, MPP, Master and DPsych https://www.isn.edu.au

    ISN Psychology 2026 mid-year applications open. Apply Now. Honours, Clinical, Professional and Sport Psychology Degree options.

  2. 2
    La Trobe University https://www.latrobe.edu.au

    Study At La Trobe University — Learn Everything You Need To Know About Studying At La Trobe University. Choose From A Great...

  3. 3
    Masters Degree at QUT https://www.qut.edu.au

    Masters Degree in Australia — Our Masters Degree Courses are Designed to Provide You with Real World Learning.

  4. 4
    Find Your Course | Study With Swinburne Online https://www.swinburneonline.edu.au

    Swinburne Online does more to help you become more. Explore our study options today! Swinburne Online Is Ensuring You Have The Right Support To Succeed.

  5. 5
    Apply Now & Enrol | Enrol In a Course Today https://www.unsw.edu.au › agsm › short-courses

    Join The #1 Ranked Business School for Career Impact. Enhance Your Leadership Skills With An AGSM Short Course at UNSW Sydney. Apply Today.

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In the competitive landscape of university PPC ads, ISN Psychology stands out with its focused mid-year intake message, offering diverse psychology degrees. La Trobe University emphasizes comprehensive learning, while QUT highlights real-world application in their master’s programs. Swinburne Online promises robust support for success, and UNSW’s AGSM short courses target leadership enhancement.

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