AUS Education & Training Universities - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Universities category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Universities – AUS

Google AI Overview visibility for Education & Training Universities AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 25.3889927334
74.6110072666
25%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 42
58
42%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 13%
Transactional 0%
Navigational 3%
Seasonal 0%
Local 1%
Problem Solving 6%

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Market Exposure

Share of Clicks for top 10 AUS Education & Training Universities brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
unsw.edu.au 7.96
newcastle.edu.au 6.16
torrens.edu.au 5.27
mq.edu.au 4.99
adelaide.edu.au 4.97
rmit.edu.au 4.81
uwa.edu.au 4.52
swinburneonline.edu.au 4.34
open.edu.au 3.79
scu.edu.au 3.34
others 49.85
  • unsw.edu.au - 7.96%
  • newcastle.edu.au - 6.16%
  • torrens.edu.au - 5.27%
  • mq.edu.au - 4.99%
  • adelaide.edu.au - 4.97%
  • rmit.edu.au - 4.81%
  • uwa.edu.au - 4.52%
  • swinburneonline.edu.au - 4.34%
  • open.edu.au - 3.79%
  • scu.edu.au - 3.34%
  • others - 49.85%

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In the education sector’s PPC landscape, UNSW leads with 7.96% click share, followed by Newcastle at 6.16%. Torrens and MQ closely trail. Notably, ‘others’ dominate with 49.85%.

Market Exposure

Share of Spend for the top 10 AUS Education & Training Universities brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date swinburneonline.edu.au torrens.edu.au open.edu.au studyuts.online studyonline.canberra.edu.au acap.edu.au aib.edu.au une.edu.au latrobe.edu.au studyonline.ecu.edu.au
2026/04/01 5.59% 9.06% 6.21% 3.42% 3.36% 2.85% 2.03% 3.75% 3.22% 3.39%
2026/04/02 6.22% 6.77% 4.46% 3.59% 3.61% 2.44% 2.13% 6.15% 4.81% 3.81%
2026/04/03 6.88% 7.49% 5.87% 3.33% 3.53% 1.76% 2.82% 5.77% 3.18% 3.22%
2026/04/04 6.08% 7.15% 5% 3.36% 3.55% 1.76% 3.63% 6.43% 3.7% 3.22%
2026/04/05 5.99% 6.57% 5.23% 3.21% 2.98% 1.61% 2.85% 6.08% 4.26% 2.85%
2026/04/06 5.77% 5.92% 5.9% 3.35% 3.69% 2.29% 2.76% 6.21% 2.86% 2.98%
2026/04/07 6.21% 5.85% 4.11% 3.67% 3.82% 2.62% 3.5% 4.71% 3.58% 3.63%
2026/04/08 6.49% 6.85% 4.13% 4.06% 3.73% 2.43% 2.43% 4.27% 4.4% 4.21%
2026/04/09 5.96% 7.07% 4.21% 3.95% 3.76% 2.31% 2.56% 4.86% 4.46% 3.96%
2026/04/10 5.83% 7.15% 5.05% 3.08% 4.05% 2.25% 2.15% 4.7% 4.62% 3.62%
2026/04/11 7.25% 7.38% 5.86% 3.53% 3.36% 2.36% 2.63% 4.58% 4.69% 2.7%
2026/04/12 7.12% 6.75% 5.82% 3.8% 3.88% 2.27% 2.6% 4.48% 3.96% 3.01%
2026/04/13 8.78% 6.45% 5.31% 4.04% 3.74% 2.44% 2.39% 3.97% 4.24% 2.97%
2026/04/14 8.16% 6.21% 4.79% 3.76% 3.33% 2.86% 2.59% 5.22% 2.75% 3.23%
2026/04/15 8.02% 5.45% 4.1% 3.57% 3.42% 2.49% 2.92% 8.68% 2.92% 1.95%
2026/04/16 8.08% 6.07% 5.63% 3.41% 3.49% 3.15% 3.1% 7.09% 2.62% 2.04%
2026/04/17 9.04% 6.67% 4.46% 3.13% 3.91% 2.57% 3.42% 5.62% 2.31% 2.09%
2026/04/18 11.26% 7.32% 5.22% 3.77% 3.88% 2.38% 3.65% 4.34% 1.04% 3.22%
2026/04/19 9.97% 5.87% 4.78% 3.4% 3.97% 3.11% 3.32% 3.27% 0.9% 2.61%
2026/04/20 9.71% 6.1% 3.35% 4.55% 3.95% 3.05% 3.75% 3.24% 1.23% 2.25%
2026/04/21 9.53% 6.46% 3.55% 3.2% 4.35% 3.36% 2.95% 2.81% 3.57% 1.65%
2026/04/22 8.65% 6.11% 6.16% 3.22% 4.26% 3.26% 2.69% 3.2% 3.63% 2.04%
2026/04/23 8.99% 6.59% 5.51% 3.94% 4.2% 3.43% 3.35% 3.06% 3% 2.16%
2026/04/24 8.69% 6.89% 5.18% 3.75% 4.31% 3.98% 3.5% 2.59% 3.17% 2.52%
2026/04/25 9.33% 6.84% 5.84% 3.62% 4.38% 2.71% 3.55% 2.91% 2.68% 2.45%
2026/04/26 8.02% 7.11% 5.41% 3.07% 4.42% 3.27% 3.36% 3.03% 2.58% 2.5%
2026/04/27 8.27% 7.22% 4.84% 3.83% 3.76% 3.54% 3.41% 2.22% 2.35% 2.38%
2026/04/28 9.31% 5.87% 4.85% 4.47% 3.52% 3.6% 3.65% 2.38% 2.14% 2.17%
2026/04/29 8.61% 7.28% 5.11% 3.63% 3.8% 3.17% 2.78% 2.26% 2.15% 2.63%
2026/04/30 8.78% 6.38% 4.34% 3.8% 3.67% 3.57% 2.8% 2.68% 2.46% 2.33%
  • swinburneonline.edu.au
  • torrens.edu.au
  • open.edu.au
  • studyuts.online
  • studyonline.canberra.edu.au
  • acap.edu.au
  • aib.edu.au
  • une.edu.au
  • latrobe.edu.au
  • studyonline.ecu.edu.au

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April saw Swinburne Online’s PPC spend share rise from 5.59% to 8.78%. Torrens University fluctuated, ending at 6.38%. Open Universities Australia dipped to 4.34%. Study UTS Online remained steady, closing at 3.8%.

Market Exposure

Competitor Count for AUS Education & Training Universities

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 288
2026/04/02 280
2026/04/03 284
2026/04/04 290
2026/04/05 292
2026/04/06 290
2026/04/07 288
2026/04/08 278
2026/04/09 275
2026/04/10 275
2026/04/11 282
2026/04/12 286
2026/04/13 296
2026/04/14 293
2026/04/15 293
2026/04/16 289
2026/04/17 287
2026/04/18 285
2026/04/19 285
2026/04/20 287
2026/04/21 286
2026/04/22 281
2026/04/23 280
2026/04/24 277
2026/04/25 275
2026/04/26 271
2026/04/27 283
2026/04/28 278
2026/04/29 285
2026/04/30 280

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April saw fluctuating advertiser numbers, peaking at 296 on April 13. The month concluded with 280 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Education & Training Universities

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
swinburneonline.edu.au 1.31%
mq.edu.au 1.26%
isn.edu.au 0.69%
uwa.edu.au 0.48%
torrens.edu.au 0.48%
griffith.edu.au -0.56%
murdoch.edu.au -0.56%
uts.edu.au -0.6%
une.edu.au -0.88%
latrobe.edu.au -3.6%

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Swinburne Online surged with a 1.31% click share increase, while La Trobe University faced a 3.6% decline.

Campaign Efficiency

AUS Education & Training Universities Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date swinburneonline.edu.au torrens.edu.au open.edu.au unsw.edu.au adelaide.edu.au rmit.edu.au une.edu.au newcastle.edu.au mq.edu.au latrobe.edu.au
2026/04/01 6.08% 9.43% 7.05% 3.73% 1.68% 2.48% 3.45% 3.65% 2.19% 3.13%
2026/04/02 5.9% 6.55% 5.45% 4.36% 0.54% 2.52% 6.3% 2.93% 1.91% 5.17%
2026/04/03 6.49% 7.44% 6.66% 4.36% 5.06% 3.23% 5.23% 3.1% 2.22% 2.95%
2026/04/04 5.47% 6.98% 6.61% 3.42% 3.83% 3.45% 5.93% 3.25% 1.61% 3.32%
2026/04/05 5.72% 6.56% 6.43% 4.28% 3.66% 3.1% 5.05% 3.41% 3.34% 3.62%
2026/04/06 5.82% 6.23% 7.73% 4.42% 4.5% 3.34% 5.51% 2.56% 3.34% 2.54%
2026/04/07 5.87% 5.8% 5.02% 4.71% 3.17% 3.47% 4.01% 3.08% 2.82% 3.48%
2026/04/08 5.99% 6.54% 4.4% 3.81% 3.75% 3.47% 4.04% 2.85% 3.18% 4.54%
2026/04/09 5.57% 7.24% 4.95% 4.51% 4.72% 3.13% 4.12% 3.82% 2% 4.55%
2026/04/10 5.4% 6.97% 5.9% 3.51% 4.55% 2.56% 4.13% 3.17% 3.33% 4.67%
2026/04/11 6.83% 7.78% 6.98% 3.92% 5.88% 2.38% 3.97% 2.9% 3.19% 4.9%
2026/04/12 6.73% 6.43% 6.8% 5.52% 3.61% 2.75% 3.65% 3.47% 2.3% 3.78%
2026/04/13 8.23% 6.15% 6.74% 3.62% 2.84% 2.47% 3.56% 2.97% 2.18% 3.05%
2026/04/14 8.19% 5.81% 5.68% 4.26% 3.1% 2.51% 4.66% 3.12% 3.36% 1.77%
2026/04/15 7.76% 5.58% 5% 3.68% 3.56% 2.26% 7.86% 4.08% 2.42% 2.05%
2026/04/16 7.44% 5.45% 7.07% 4.62% 2.97% 2.17% 6.47% 4.01% 3.82% 1.83%
2026/04/17 8.48% 5.9% 5.33% 3.55% 3.28% 2.82% 5.26% 3.69% 5.07% 1.56%
2026/04/18 10.82% 8.01% 6.71% 2.93% 2.48% 2.91% 3.98% 3.05% 2.49% 0.91%
2026/04/19 10.04% 5.52% 5.87% 5.04% 3.6% 2.99% 2.98% 3.71% 6.25% 0.75%
2026/04/20 9.45% 6.13% 3.71% 3.49% 3.07% 2.87% 3.5% 4% 3.68% 1.01%
2026/04/21 9.79% 6.4% 3.98% 4.41% 3.91% 3.05% 2.89% 3.37% 4.71% 2.21%
2026/04/22 8.81% 5.73% 7.58% 4.11% 3.78% 3.14% 3.38% 3.44% 1.68% 2.27%
2026/04/23 8.68% 5.85% 6.58% 4.25% 4.42% 2.68% 2.69% 3.53% 2.22% 2.03%
2026/04/24 8.61% 7.05% 6.7% 3.41% 3.33% 3.43% 2.39% 2.85% 2.67% 1.89%
2026/04/25 9.11% 6.7% 7.06% 4.42% 4.49% 4.01% 2.55% 2.67% 4.32% 1.58%
2026/04/26 7.37% 6.67% 6.51% 6.03% 4.77% 3.24% 2.68% 3.85% 3.75% 1.51%
2026/04/27 7.81% 6.79% 5.44% 4.2% 3.22% 3.24% 1.93% 2.68% 4.28% 1.49%
2026/04/28 9.35% 5.42% 5.69% 4.49% 3.29% 2.86% 2.15% 3.35% 2.62% 1.46%
2026/04/29 8.06% 7.86% 6.12% 3.95% 3.8% 2.38% 2.03% 2.91% 3.45% 1.61%
2026/04/30 8.72% 6.51% 4.91% 4.02% 2.8% 2.69% 2.49% 2.33% 1.99% 1.98%
  • swinburneonline.edu.au
  • torrens.edu.au
  • open.edu.au
  • unsw.edu.au
  • adelaide.edu.au
  • rmit.edu.au
  • une.edu.au
  • newcastle.edu.au
  • mq.edu.au
  • latrobe.edu.au

Copyright © Adthena. All rights reserved.

In April 2026, Swinburne Online’s impression share surged, peaking mid-month, while Torrens University fluctuated. Open University saw a decline, and UNSW remained steady. Adelaide and RMIT showed minor variations. The month concluded with Swinburne leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Education & Training Universities

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Education & Training Universities - Last month
  1. 1
    ISN Psychology Mid-Year Intake - Hons, MPP, Master and DPsych https://www.isn.edu.au

    ISN Psychology 2026 mid-year applications open. Apply Now. Honours, Clinical, Professional and Sport Psychology Degree options.

  2. 2
    Study At Macquarie University | Postgrad & Undergrad Degrees https://www.mq.edu.au

    Develop the specialist skills and knowledge to succeed with a Macquarie Security degree. Get...

  3. 3
    RMIT University https://www.rmit.edu.au

    Lead with Confidence — This MBA empowers you with future-focused leadership and digital expertise. Equip yourself...

  4. 4
    Southern Cross University https://www.scu.edu.au

    Study Online or On-Campus — Study on-campus or online with six-week terms and personalised support. Future students, let's get started - Find your dream course and a path to your success. Advice for Courses. Enquire Today.

  5. 5
    UNSW Sydney https://www.unsw.edu.au › unsw

    University Of New South Wales — Study a Postgraduate Course at Sydney's UNSW. Develop Unique, Career-ready Skills Today. Become One Of The Most Employable Graduates With UNSW Postgraduate Study.

Copyright © Adthena. All rights reserved.

In the competitive landscape of university PPC ads, ISN Psychology stands out with its diverse degree options, while Macquarie and UNSW emphasize career-ready skills. RMIT focuses on leadership and digital expertise, and Southern Cross offers flexible study modes, catering to varied student needs.

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