Share of Clicks for top 10 US Finance Comparison Sites brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| nerdwallet.com | 23.04 |
| creditkarma.com | 18.38 |
| insurify.com | 11.11 |
| topcashback.com | 9.96 |
| thezebra.com | 5.56 |
| bankrate.com | 5.53 |
| compare.com | 3.35 |
| freescoreonline.com | 2 |
| equifax.com | 1.23 |
| everquote.com | 1.06 |
| others | 18.78 |
- nerdwallet.com - 23.04%
- creditkarma.com - 18.38%
- insurify.com - 11.11%
- topcashback.com - 9.96%
- thezebra.com - 5.56%
- bankrate.com - 5.53%
- compare.com - 3.35%
- freescoreonline.com - 2%
- equifax.com - 1.23%
- everquote.com - 1.06%
- others - 18.78%
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Nerdwallet leads with 23.04% click share, closely followed by CreditKarma at 18.38%. ‘Others’ collectively hold 18.78%, showcasing diverse competition.
Share of Spend for the top 10 US Finance Comparison Sites brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | insurify.com | nerdwallet.com | thezebra.com | compare.com | creditkarma.com | insurance.com | compare-auto-insurance-quotes.com | freescoreonline.com | bankrate.com | everquote.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/12/01 | 16.86% | 27.82% | 13.31% | 12.03% | 5.03% | 1.13% | 0.97% | 3.01% | 1.61% | 0.79% |
| 2025/12/02 | 20.5% | 27.03% | 9.23% | 9.46% | 6.08% | 0.45% | 2.43% | 2.22% | 1.85% | 0.79% |
| 2025/12/03 | 21.51% | 27.28% | 13.1% | 9.24% | 2.82% | 0.73% | 2.49% | 1.56% | 1.06% | 1.45% |
| 2025/12/04 | 18.19% | 24.87% | 10.82% | 7.46% | 4.08% | 1% | 2.98% | 1.79% | 1.19% | 1% |
| 2025/12/05 | 21.61% | 25.13% | 12.02% | 6.72% | 3.79% | 1.67% | 1.8% | 1.01% | 1.46% | 0.55% |
| 2025/12/06 | 24.05% | 24.49% | 15.14% | 8.13% | 5.32% | 1.79% | 0.97% | 1.86% | 1.35% | 1.21% |
| 2025/12/07 | 21% | 24.14% | 18.04% | 6.59% | 5.21% | 2.01% | 1.01% | 1.74% | 1.37% | 1.28% |
| 2025/12/08 | 20.4% | 23.3% | 16.83% | 9.39% | 4.26% | 2.61% | 1.29% | 1.29% | 1.26% | 1.18% |
| 2025/12/09 | 21.44% | 21.39% | 17.04% | 10.17% | 4.02% | 1.69% | 1.39% | 1.54% | 1.36% | 1.2% |
| 2025/12/10 | 19.07% | 24.3% | 10.75% | 8.8% | 5.81% | 2.46% | 2.32% | 1.33% | 1.72% | 1.15% |
| 2025/12/11 | 23.71% | 22.37% | 11.9% | 8.6% | 4.7% | 3.09% | 1.06% | 1.21% | 1.44% | 0.91% |
| 2025/12/12 | 23.5% | 24.38% | 12.37% | 7.48% | 3.59% | 2.22% | 3.61% | 1.34% | 1.12% | 1.81% |
| 2025/12/13 | 17.88% | 26.34% | 14.57% | 6.11% | 5.37% | 1.45% | 3.92% | 1.83% | 0.92% | 1.7% |
| 2025/12/14 | 21.21% | 25.85% | 10.67% | 7.05% | 6.51% | 1.68% | 4.32% | 1.49% | 1.49% | 0.81% |
| 2025/12/15 | 20.76% | 24.65% | 10.01% | 7.94% | 4.81% | 1.38% | 1.69% | 1.98% | 1.54% | 1.17% |
| 2025/12/16 | 22.86% | 23.48% | 10.64% | 8.01% | 5.33% | 1.62% | 1.09% | 1.9% | 1.33% | 2.14% |
| 2025/12/17 | 23.28% | 22.12% | 11.97% | 8.72% | 5.35% | 1.81% | 2.03% | 1.49% | 1.15% | 0.9% |
| 2025/12/18 | 20.7% | 24.53% | 10.92% | 6.49% | 5.21% | 2.2% | 2.96% | 1.62% | 1.52% | 2.27% |
| 2025/12/19 | 22.41% | 25.21% | 11.49% | 10.05% | 5.45% | 0.02% | 1.5% | 1.55% | 1.09% | 1.71% |
| 2025/12/20 | 22.04% | 23.55% | 14.53% | 8.05% | 4.37% | 0.81% | 2.64% | 1.92% | 1.47% | 0.79% |
| 2025/12/21 | 22.93% | 25.42% | 9.75% | 10.57% | 5.6% | 1.14% | 2.82% | 1.17% | 1.34% | 0.75% |
| 2025/12/22 | 22.86% | 26.17% | 9.67% | 7.62% | 5.97% | 1.41% | 2.47% | 1.61% | 1.19% | 1.44% |
| 2025/12/23 | 20.75% | 24.61% | 10.62% | 6.45% | 4.53% | 1.75% | 3.99% | 1.12% | 1.17% | 1.14% |
| 2025/12/24 | 17.06% | 27.4% | 8.05% | 3.98% | 6.62% | 4.8% | 4.95% | 1.56% | 1.8% | 1.93% |
| 2025/12/25 | 19.86% | 24.31% | 3.37% | 4.84% | 6.43% | 4.29% | 3.65% | 1.85% | 1.98% | 1.4% |
| 2025/12/26 | 23.78% | 23.82% | 11.52% | 8.11% | 5.73% | 3.17% | 1.47% | 1.21% | 1.42% | 1.31% |
| 2025/12/27 | 23.15% | 21.31% | 12.41% | 10.06% | 5.32% | 3.03% | 2.04% | 1.45% | 1.31% | 0.88% |
| 2025/12/28 | 26.09% | 23.32% | 11.11% | 10.63% | 4.7% | 1.99% | 0.94% | 1.28% | 1.3% | 1.2% |
| 2025/12/29 | 24.92% | 23.23% | 8.84% | 11.51% | 4.25% | 3.98% | 1.36% | 1.26% | 1.06% | 1.66% |
| 2025/12/30 | 23.48% | 24.54% | 9.17% | 7.65% | 4.21% | 4.36% | 3.33% | 1.29% | 0.89% | 1.53% |
| 2025/12/31 | 26.27% | 23.49% | 11.73% | 8.82% | 4.36% | 3.12% | 2.37% | 1.3% | 1.06% | 1.02% |
- insurify.com
- nerdwallet.com
- thezebra.com
- compare.com
- creditkarma.com
- insurance.com
- compare-auto-insurance-quotes.com
- freescoreonline.com
- bankrate.com
- everquote.com
Copyright © Adthena. All rights reserved.
Insurify.com saw a steady rise, peaking at 26.27% on December 31. Nerdwallet.com maintained dominance, fluctuating but ending strong at 23.49%. Thezebra.com and compare.com showed volatility, while creditkarma.com remained stable.
Competitor Count for US Finance Comparison Sites
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/12/01 | 191 |
| 2025/12/02 | 194 |
| 2025/12/03 | 196 |
| 2025/12/04 | 209 |
| 2025/12/05 | 202 |
| 2025/12/06 | 199 |
| 2025/12/07 | 202 |
| 2025/12/08 | 200 |
| 2025/12/09 | 205 |
| 2025/12/10 | 199 |
| 2025/12/11 | 203 |
| 2025/12/12 | 205 |
| 2025/12/13 | 179 |
| 2025/12/14 | 200 |
| 2025/12/15 | 211 |
| 2025/12/16 | 206 |
| 2025/12/17 | 200 |
| 2025/12/18 | 199 |
| 2025/12/19 | 209 |
| 2025/12/20 | 203 |
| 2025/12/21 | 195 |
| 2025/12/22 | 202 |
| 2025/12/23 | 198 |
| 2025/12/24 | 201 |
| 2025/12/25 | 199 |
| 2025/12/26 | 198 |
| 2025/12/27 | 187 |
| 2025/12/28 | 187 |
| 2025/12/29 | 198 |
| 2025/12/30 | 194 |
| 2025/12/31 | 194 |
Copyright © Adthena. All rights reserved.
December saw a dynamic shift in distinct advertisers, peaking at 211 on the 15th. The month concluded with a stable count of 194, reflecting a balanced competitive landscape.
