Share of Clicks for top 10 US Finance Comparison Sites brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| inboxdollars.com | 25.58 |
| creditkarma.com | 24.2 |
| nerdwallet.com | 20.15 |
| insurify.com | 7.94 |
| thezebra.com | 3.52 |
| bankrate.com | 2.99 |
| topcashback.com | 2.4 |
| freescoreonline.com | 2.01 |
| compare.com | 1.85 |
| stripe.com | 1.22 |
| others | 8.14 |
- inboxdollars.com - 25.58%
- creditkarma.com - 24.2%
- nerdwallet.com - 20.15%
- insurify.com - 7.94%
- thezebra.com - 3.52%
- bankrate.com - 2.99%
- topcashback.com - 2.4%
- freescoreonline.com - 2.01%
- compare.com - 1.85%
- stripe.com - 1.22%
- others - 8.14%
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InboxDollars leads with 25.58% click share, closely followed by Credit Karma at 24.2%. NerdWallet holds 20.15%, while ‘others’ collectively capture 8.14%.
Share of Spend for the top 10 US Finance Comparison Sites brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | nerdwallet.com | insurify.com | thezebra.com | compare.com | forbes.com | creditkarma.com | freescoreonline.com | insurance.com | inboxdollars.com | libertymutual.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/08/01 | 28.97% | 22.33% | 10.67% | 9.84% | 4.15% | 4.1% | 1.64% | 4.99% | 0.75% | 0.4% |
| 2026/08/02 | 27.71% | 25.8% | 10.42% | 9.67% | 3.48% | 4.26% | 3.45% | 2.29% | 0.65% | 0.46% |
| 2026/08/03 | 26.81% | 24.21% | 10.43% | 8.75% | 6.54% | 4.26% | 2.48% | 4.2% | 0.62% | 0.72% |
| 2026/08/04 | 27.35% | 25.14% | 13.68% | 9.44% | 4.28% | 3.76% | 2.1% | 1.09% | 0.58% | 0.49% |
| 2026/08/05 | 27.73% | 24.63% | 9.26% | 13.11% | 2.67% | 4.92% | 1.27% | 0.88% | 1.15% | 1.41% |
| 2026/08/06 | 28.94% | 25.95% | 6.86% | 9.09% | 1.93% | 5.45% | 2.17% | 1.3% | 0.96% | 3.23% |
| 2026/08/07 | 28.7% | 26.31% | 9.61% | 11.59% | 1.04% | 4.57% | 2.65% | 0.02% | 1.41% | 0.49% |
| 2026/08/08 | 30.74% | 21.77% | 13.57% | 11.54% | 2.95% | 3.55% | 2.33% | 1.73% | 1.23% | 1.42% |
| 2026/08/09 | 32.67% | 25.43% | 10.3% | 6.71% | 3.57% | 3.85% | 0.55% | 2.65% | 1.34% | 0.18% |
| 2026/08/10 | 24.56% | 28.83% | 9.79% | 6.46% | 3.21% | 5.22% | 1.54% | 3.21% | 0.87% | 1% |
| 2026/08/11 | 31.3% | 23.79% | 9.6% | 5.75% | 4.72% | 5.19% | 1.22% | 1.98% | 1.27% | 2.2% |
| 2026/08/12 | 32.92% | 28.21% | 7.83% | 8.08% | 1.76% | 6.07% | 2.84% | 1.05% | 0.84% | 1.35% |
| 2026/08/13 | 31.19% | 28.22% | 11.3% | 6.29% | 0.55% | 6.61% | 2.47% | 0.31% | 1.29% | 0.96% |
| 2026/08/14 | 27.13% | 29.11% | 12.49% | 8.18% | 5.35% | 4.44% | 0.45% | 2.97% | 1.24% | 0.15% |
| 2026/08/15 | 25.27% | 31.05% | 10.5% | 5.41% | 0.78% | 7.36% | 3.38% | 0.42% | 1.76% | 2.35% |
| 2026/08/16 | 31.75% | 27.07% | 10.6% | 6.37% | 0.94% | 5.37% | 2.69% | 2.33% | 1.73% | 1.12% |
| 2026/08/17 | 32.86% | 32.09% | 8.62% | 1.99% | 0.92% | 4.88% | 3.19% | 0.65% | 1.18% | 0.02% |
| 2026/08/18 | 35.22% | 24.6% | 7.59% | 5.45% | 0.26% | 5.35% | 1.22% | 2.35% | 1.45% | 1.67% |
| 2026/08/19 | 31.25% | 32.73% | 8.29% | 5.66% | 0.82% | 5.35% | 1.8% | 0.4% | 1.89% | 0.01% |
| 2026/08/20 | 36.01% | 23.99% | 7.61% | 6.11% | 3.06% | 3.25% | 2.2% | 2.54% | 1.2% | 0.23% |
| 2026/08/21 | 31.34% | 23.43% | 11% | 7.56% | 2.55% | 3.96% | 4.15% | 0.88% | 1.23% | 0.26% |
| 2026/08/22 | 25% | 29.82% | 12.79% | 10.52% | 3.68% | 3.05% | 2.01% | 0.65% | 0.9% | 1.22% |
| 2026/08/23 | 30.31% | 25.23% | 12.06% | 9.23% | 2.66% | 3.87% | 1.87% | 1.81% | 0.97% | 0.62% |
| 2026/08/24 | 33.37% | 27.5% | 10.65% | 7.92% | 3.93% | 2.9% | 2.16% | 0.27% | 1% | 0.06% |
| 2026/08/25 | 32.49% | 25.05% | 16.09% | 7.82% | 3.68% | 3.13% | 2.12% | 0.59% | 0.83% | 0.23% |
| 2026/08/26 | 29.83% | 25.3% | 14.95% | 6.51% | 1.44% | 2.73% | 3.05% | 0.23% | 1.06% | 1.31% |
| 2026/08/27 | 26.43% | 26.77% | 15.25% | 9.03% | 4.59% | 3.27% | 2.34% | 0.12% | 1.02% | 2.04% |
| 2026/08/28 | 30.96% | 23.28% | 14.02% | 7.19% | 4.81% | 3.3% | 3.22% | 0.2% | 1.06% | 1.12% |
| 2026/08/29 | 29.15% | 27.54% | 13.47% | 10.98% | 2.22% | 1.69% | 1.29% | 3.67% | 0.71% | 1.68% |
| 2026/08/30 | 30.59% | 26.59% | 12.74% | 8.21% | 4.16% | 2.47% | 1.24% | 0.24% | 1% | 1.74% |
| 2026/08/31 | 25.26% | 24.27% | 14.92% | 6.91% | 5.13% | 2% | 1.85% | 1.3% | 0.89% | 0.66% |
- nerdwallet.com
- insurify.com
- thezebra.com
- compare.com
- forbes.com
- creditkarma.com
- freescoreonline.com
- insurance.com
- inboxdollars.com
- libertymutual.com
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Nerdwallet.com led August with fluctuating spend, peaking mid-month. Insurify.com saw a steady rise, while thezebra.com and compare.com had mixed trends. Forbes.com and creditkarma.com showed modest activity. The month ended with nerdwallet.com maintaining dominance.
Competitor Count for US Finance Comparison Sites
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/08/01 | 144 |
| 2026/08/02 | 147 |
| 2026/08/03 | 139 |
| 2026/08/04 | 149 |
| 2026/08/05 | 131 |
| 2026/08/06 | 135 |
| 2026/08/07 | 120 |
| 2026/08/08 | 118 |
| 2026/08/09 | 108 |
| 2026/08/10 | 119 |
| 2026/08/11 | 114 |
| 2026/08/12 | 110 |
| 2026/08/13 | 103 |
| 2026/08/14 | 100 |
| 2026/08/15 | 98 |
| 2026/08/16 | 105 |
| 2026/08/17 | 102 |
| 2026/08/18 | 96 |
| 2026/08/19 | 89 |
| 2026/08/20 | 95 |
| 2026/08/21 | 103 |
| 2026/08/22 | 94 |
| 2026/08/23 | 100 |
| 2026/08/24 | 107 |
| 2026/08/25 | 90 |
| 2026/08/26 | 95 |
| 2026/08/27 | 95 |
| 2026/08/28 | 103 |
| 2026/08/29 | 101 |
| 2026/08/30 | 114 |
| 2026/08/31 | 118 |
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August began with 144 advertisers, peaking at 149 on the 4th. A decline followed, reaching a low of 89 on the 19th. The month concluded with a slight recovery, ending at 118 advertisers.
