Share of Clicks for top 10 US Finance Comparison Sites brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| creditkarma.com | 20.87 |
| nerdwallet.com | 19.3 |
| inboxdollars.com | 13.16 |
| insurify.com | 9.18 |
| bankrate.com | 6.11 |
| thezebra.com | 5.51 |
| freescoreonline.com | 3.81 |
| topcashback.com | 3.54 |
| compare.com | 2.98 |
| forbes.com | 1.36 |
| others | 14.18 |
- creditkarma.com - 20.87%
- nerdwallet.com - 19.3%
- inboxdollars.com - 13.16%
- insurify.com - 9.18%
- bankrate.com - 6.11%
- thezebra.com - 5.51%
- freescoreonline.com - 3.81%
- topcashback.com - 3.54%
- compare.com - 2.98%
- forbes.com - 1.36%
- others - 14.18%
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In the PPC landscape, Credit Karma leads with 20.87% click share, followed by NerdWallet at 19.3%. Others collectively hold 14.18%, showcasing diverse competition.
Share of Spend for the top 10 US Finance Comparison Sites brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | insurify.com | nerdwallet.com | thezebra.com | compare.com | forbes.com | creditkarma.com | freescoreonline.com | bankrate.com | insurance.com | compare-cheap-insurance-quotes.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/06/01 | 21.71% | 23.21% | 12.03% | 6.94% | 4.12% | 6.93% | 4.44% | 1.73% | 0.46% | 1.52% |
| 2026/06/02 | 25.86% | 21.94% | 12.53% | 6.57% | 2.43% | 7.42% | 3.74% | 2.23% | 0.24% | 1.67% |
| 2026/06/03 | 27.81% | 21.48% | 12.15% | 8.08% | 3.05% | 4.36% | 3.04% | 1.44% | 0.49% | 1.06% |
| 2026/06/04 | 25.8% | 21.42% | 10.72% | 11.87% | 1.98% | 6.13% | 2.84% | 1.89% | 1.16% | 1.11% |
| 2026/06/05 | 21.98% | 21.83% | 13.56% | 8.84% | 3.01% | 6.27% | 3.54% | 1.8% | 1.11% | 1.48% |
| 2026/06/06 | 24.94% | 19.26% | 14.79% | 10.24% | 2.35% | 5.37% | 3.05% | 1.62% | 0.27% | 1.25% |
| 2026/06/07 | 25.26% | 19.85% | 15.59% | 7.24% | 3.38% | 5.53% | 2.68% | 1.42% | 0.86% | 1.54% |
| 2026/06/08 | 22.69% | 18.88% | 13.48% | 5.81% | 3.76% | 5.48% | 4% | 2.24% | 2.36% | 1.52% |
| 2026/06/09 | 18.61% | 23.61% | 12.59% | 6.08% | 1.83% | 6.15% | 3.41% | 2.25% | 2.45% | 1.45% |
| 2026/06/10 | 25.66% | 21.93% | 10.37% | 9.68% | 6.08% | 4.88% | 2.75% | 0.94% | 2.05% | 1.6% |
| 2026/06/11 | 19.9% | 18.91% | 12.81% | 12.67% | 4.9% | 5.1% | 2.87% | 1.94% | 2.19% | 2.2% |
| 2026/06/12 | 23.51% | 17.52% | 13.86% | 11.11% | 4.83% | 5.13% | 3.03% | 1.83% | 1.93% | 1.13% |
| 2026/06/13 | 23.1% | 23.17% | 13.5% | 8.68% | 3.62% | 6.62% | 2.73% | 1.35% | 1.52% | 0.9% |
| 2026/06/14 | 18.69% | 19.9% | 15.86% | 8.78% | 4.32% | 6.28% | 3.85% | 1.86% | 3% | 1.12% |
| 2026/06/15 | 20.43% | 18.61% | 13.62% | 6.55% | 3.92% | 6.93% | 3.48% | 2.25% | 4.22% | 2.33% |
| 2026/06/16 | 22.43% | 20.78% | 14.25% | 7.31% | 2.95% | 4.91% | 3.57% | 1.86% | 4.48% | 2.22% |
| 2026/06/17 | 21.93% | 18.24% | 14.31% | 8.13% | 4.05% | 5.36% | 3.35% | 1.93% | 2.98% | 1.01% |
| 2026/06/18 | 19.91% | 19.74% | 15.54% | 6.13% | 4.73% | 5.15% | 3.16% | 2.08% | 3.79% | 1.49% |
| 2026/06/19 | 23.54% | 23% | 10.64% | 2.87% | 2.9% | 6.6% | 3.87% | 2.77% | 4.14% | 0.71% |
| 2026/06/20 | 24.2% | 21.28% | 18.9% | 3.51% | 4.77% | 6.37% | 3.12% | 1.85% | 2.56% | 1% |
| 2026/06/21 | 17.58% | 24.08% | 21.23% | 4.08% | 6.49% | 5.55% | 3% | 1.43% | 2.94% | 1.95% |
| 2026/06/22 | 14.04% | 26.14% | 18.05% | 1.71% | 6.18% | 5.92% | 2.9% | 2.33% | 4.77% | 2.01% |
| 2026/06/23 | 24.08% | 22.9% | 9.69% | 9.51% | 5.76% | 6.03% | 3.9% | 1.7% | 2.19% | 1.65% |
| 2026/06/24 | 22.5% | 21.43% | 13.5% | 7.51% | 4.73% | 5.04% | 3.32% | 1.91% | 2.63% | 1.92% |
| 2026/06/25 | 22.77% | 22.57% | 11.31% | 6.48% | 5.63% | 5.2% | 2.87% | 2% | 3.87% | 1.48% |
| 2026/06/26 | 26.98% | 18.01% | 14.64% | 9% | 6.84% | 4.96% | 2.53% | 1.72% | 2.37% | 1.11% |
| 2026/06/27 | 22.91% | 22.9% | 11.5% | 7.64% | 4.06% | 5.41% | 3.42% | 1.83% | 3.2% | 1.57% |
| 2026/06/28 | 25.07% | 21.34% | 10.84% | 10.75% | 5.02% | 4.79% | 1.92% | 1.45% | 1.32% | 1.09% |
| 2026/06/29 | 23.16% | 23.18% | 10.62% | 9.59% | 5.21% | 4.26% | 2.19% | 1.02% | 2.2% | 1.07% |
| 2026/06/30 | 23.29% | 22.27% | 13.42% | 11.69% | 7.3% | 3.24% | 2.15% | 1.33% | 0.56% | 0.53% |
- insurify.com
- nerdwallet.com
- thezebra.com
- compare.com
- forbes.com
- creditkarma.com
- freescoreonline.com
- bankrate.com
- insurance.com
- compare-cheap-insurance-quotes.com
Copyright © Adthena. All rights reserved.
Insurify.com led June’s PPC spend, peaking at 27.81% on June 3. Nerdwallet.com followed closely, with a high of 26.14% on June 22. Thezebra.com saw a notable rise, reaching 21.23% on June 21.
Competitor Count for US Finance Comparison Sites
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/06/01 | 180 |
| 2026/06/02 | 166 |
| 2026/06/03 | 188 |
| 2026/06/04 | 172 |
| 2026/06/05 | 170 |
| 2026/06/06 | 169 |
| 2026/06/07 | 165 |
| 2026/06/08 | 169 |
| 2026/06/09 | 167 |
| 2026/06/10 | 161 |
| 2026/06/11 | 167 |
| 2026/06/12 | 167 |
| 2026/06/13 | 167 |
| 2026/06/14 | 165 |
| 2026/06/15 | 168 |
| 2026/06/16 | 163 |
| 2026/06/17 | 163 |
| 2026/06/18 | 160 |
| 2026/06/19 | 159 |
| 2026/06/20 | 157 |
| 2026/06/21 | 156 |
| 2026/06/22 | 151 |
| 2026/06/23 | 165 |
| 2026/06/24 | 150 |
| 2026/06/25 | 152 |
| 2026/06/26 | 157 |
| 2026/06/27 | 159 |
| 2026/06/28 | 152 |
| 2026/06/29 | 163 |
| 2026/06/30 | 163 |
Copyright © Adthena. All rights reserved.
June began with 180 advertisers, peaking at 188 on June 3. A gradual decline followed, reaching 150 by June 24. The month concluded with a slight recovery to 163 advertisers.
