Share of Clicks for top 10 US Finance Comparison Sites brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| nerdwallet.com | 17.09 |
| creditkarma.com | 14.79 |
| insurify.com | 12.5 |
| thezebra.com | 10.93 |
| compare.com | 9.02 |
| forbes.com | 2.41 |
| insure.com | 2.15 |
| freescoreonline.com | 2.03 |
| bankrate.com | 1.68 |
| shopify.com | 1.53 |
| others | 25.87 |
- nerdwallet.com - 17.09%
- creditkarma.com - 14.79%
- insurify.com - 12.5%
- thezebra.com - 10.93%
- compare.com - 9.02%
- forbes.com - 2.41%
- insure.com - 2.15%
- freescoreonline.com - 2.03%
- bankrate.com - 1.68%
- shopify.com - 1.53%
- others - 25.87%
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Nerdwallet leads with 17.09% click share, followed by CreditKarma at 14.79%. Others collectively hold 25.87%, showcasing diverse competition.
Share of Spend for the top 10 US Finance Comparison Sites brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | nerdwallet.com | insurify.com | thezebra.com | compare.com | creditkarma.com | compare-cheap-insurance-quotes.com | freescoreonline.com | insure.com | bankrate.com | forbes.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/10/01 | 21.68% | 16.16% | 12.06% | 9.03% | 7.38% | 0.15% | 1.29% | 2.92% | 1.47% | 1.67% |
| 2025/10/02 | 20.69% | 16.02% | 16.65% | 8.54% | 5.85% | 0.16% | 1.1% | 2.08% | 1.27% | 2.85% |
| 2025/10/03 | 19.99% | 17.4% | 18.17% | 10.35% | 5.23% | 0.74% | 1.38% | 3.06% | 1.38% | 0.91% |
| 2025/10/04 | 19.78% | 15.88% | 15.07% | 9.27% | 7.2% | 1% | 1.06% | 4.76% | 1.09% | 1.29% |
| 2025/10/05 | 16.96% | 17.42% | 19.17% | 13.08% | 6.07% | 1.78% | 0.86% | 3.11% | 1.24% | 1.42% |
| 2025/10/06 | 23.22% | 13.07% | 14.05% | 7.69% | 6.41% | 1.76% | 1.29% | 3.25% | 2.98% | 2.49% |
| 2025/10/07 | 20.93% | 14.38% | 16.61% | 8.07% | 4.96% | 0.65% | 1.4% | 1.4% | 1.78% | 5.67% |
| 2025/10/08 | 17.1% | 14.89% | 13.28% | 10.8% | 8.51% | 0.62% | 1.46% | 4.01% | 2.3% | 3.14% |
| 2025/10/09 | 19.15% | 15.25% | 14.89% | 11.71% | 7.71% | 1.89% | 1.21% | 2.27% | 1.65% | 3.74% |
| 2025/10/10 | 15.91% | 16.12% | 10.99% | 9.2% | 8.05% | 1.54% | 1.39% | 3.27% | 0.79% | 4.56% |
| 2025/10/11 | 17.58% | 14.97% | 16.38% | 9.4% | 7.23% | 0.27% | 1.9% | 2.72% | 1.13% | 5.34% |
| 2025/10/12 | 16.03% | 12.86% | 12.39% | 9.37% | 9.26% | 1.34% | 2.07% | 4.45% | 1.41% | 6.49% |
| 2025/10/13 | 20.23% | 13.52% | 11.47% | 7.62% | 9.98% | 1.02% | 2.48% | 3.58% | 1.43% | 8.53% |
| 2025/10/14 | 21.05% | 12.86% | 11.98% | 9.58% | 9.45% | 0.66% | 3.22% | 2.13% | 1.83% | 2.36% |
| 2025/10/15 | 15.87% | 11.97% | 12.09% | 7.58% | 11.11% | 2.03% | 2.8% | 2.22% | 2.53% | 3.72% |
| 2025/10/16 | 15.13% | 13.58% | 12.63% | 6.17% | 9.66% | 0.37% | 2.68% | 3.49% | 1.73% | 4.17% |
| 2025/10/17 | 16.87% | 13.42% | 11.23% | 8.13% | 8.45% | 1.19% | 2.5% | 1.69% | 2.86% | 2.98% |
| 2025/10/18 | 19.26% | 11.63% | 8.2% | 7.31% | 10.64% | 0.62% | 1.87% | 1.19% | 2.36% | 5.73% |
| 2025/10/19 | 19.87% | 9.89% | 9.14% | 8.48% | 13.25% | 0.33% | 2.03% | 1.19% | 1.94% | 3.86% |
| 2025/10/20 | 19.06% | 11.24% | 12.76% | 7.62% | 10.21% | 0.52% | 2.7% | 2.03% | 1.06% | 1.92% |
| 2025/10/21 | 21.51% | 11.52% | 12.77% | 7.51% | 12.66% | 0.85% | 2.59% | 1.82% | 0.7% | 2.44% |
| 2025/10/22 | 22.48% | 9.9% | 11.66% | 6.68% | 13.4% | 0.47% | 2.56% | 0.96% | 5.84% | 2.6% |
| 2025/10/23 | 19.2% | 13.91% | 11.37% | 10.93% | 12.38% | 0.55% | 2.29% | 1.81% | 1.71% | 1.35% |
| 2025/10/24 | 19% | 15.35% | 9.33% | 11.55% | 11.73% | 0.4% | 2.03% | 1.73% | 0.9% | 2.28% |
| 2025/10/25 | 18.2% | 13.32% | 7.84% | 12.41% | 11.51% | 0.56% | 2.35% | 1.24% | 1.21% | 2.05% |
| 2025/10/26 | 17.35% | 12.51% | 9.27% | 11.86% | 10.98% | 1.21% | 2.26% | 2.17% | 4% | 3.01% |
| 2025/10/27 | 19.2% | 14.61% | 11.71% | 12.15% | 8.26% | 1.85% | 1.5% | 2.19% | 1.25% | 2.05% |
| 2025/10/28 | 19.89% | 14.53% | 9.39% | 12.46% | 9.68% | 4.27% | 1.77% | 1.38% | 1.45% | 1.86% |
| 2025/10/29 | 20.33% | 13.77% | 10.72% | 10.76% | 9.61% | 2.42% | 1.89% | 2.26% | 0.99% | 0.77% |
| 2025/10/30 | 22.3% | 15.5% | 10.12% | 10.85% | 8.89% | 2.01% | 2.51% | 1.95% | 0.9% | 1.11% |
| 2025/10/31 | 19.27% | 13.84% | 10.42% | 9.78% | 9.15% | 2.83% | 2.18% | 1.75% | 1.52% | 1.41% |
- nerdwallet.com
- insurify.com
- thezebra.com
- compare.com
- creditkarma.com
- compare-cheap-insurance-quotes.com
- freescoreonline.com
- insure.com
- bankrate.com
- forbes.com
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Nerdwallet’s PPC spend fluctuated, peaking at 23.22% on October 6. Insurify’s share dipped mid-month, while Forbes saw a spike on October 13. By month’s end, Nerdwallet led, with Insurify trailing.
Competitor Count for US Finance Comparison Sites
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/10/01 | 192 |
| 2025/10/02 | 186 |
| 2025/10/03 | 210 |
| 2025/10/04 | 198 |
| 2025/10/05 | 211 |
| 2025/10/06 | 207 |
| 2025/10/07 | 201 |
| 2025/10/08 | 203 |
| 2025/10/09 | 193 |
| 2025/10/10 | 199 |
| 2025/10/11 | 195 |
| 2025/10/12 | 203 |
| 2025/10/13 | 191 |
| 2025/10/14 | 210 |
| 2025/10/15 | 197 |
| 2025/10/16 | 198 |
| 2025/10/17 | 203 |
| 2025/10/18 | 200 |
| 2025/10/19 | 201 |
| 2025/10/20 | 202 |
| 2025/10/21 | 182 |
| 2025/10/22 | 195 |
| 2025/10/23 | 205 |
| 2025/10/24 | 199 |
| 2025/10/25 | 197 |
| 2025/10/26 | 197 |
| 2025/10/27 | 209 |
| 2025/10/28 | 202 |
| 2025/10/29 | 202 |
| 2025/10/30 | 205 |
| 2025/10/31 | 197 |
Copyright © Adthena. All rights reserved.
October saw fluctuating advertiser numbers, peaking at 211 on the 5th. The month concluded with 197 advertisers, reflecting a dynamic landscape.
