Share of Clicks for top 10 US Finance Comparison Sites brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| creditkarma.com | 20.85 |
| nerdwallet.com | 17.47 |
| inboxdollars.com | 15.42 |
| insurify.com | 10.22 |
| thezebra.com | 6.3 |
| bankrate.com | 5.28 |
| topcashback.com | 4.43 |
| compare.com | 2.14 |
| freescoreonline.com | 1.68 |
| insurance.com | 1.37 |
| others | 14.84 |
- creditkarma.com - 20.85%
- nerdwallet.com - 17.47%
- inboxdollars.com - 15.42%
- insurify.com - 10.22%
- thezebra.com - 6.3%
- bankrate.com - 5.28%
- topcashback.com - 4.43%
- compare.com - 2.14%
- freescoreonline.com - 1.68%
- insurance.com - 1.37%
- others - 14.84%
Copyright © Adthena. All rights reserved.
In the PPC landscape, CreditKarma leads with 20.85% click share, followed by NerdWallet at 17.47%. Others collectively hold 14.84%, showcasing diverse competition.
Share of Spend for the top 10 US Finance Comparison Sites brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | insurify.com | nerdwallet.com | thezebra.com | compare.com | insurance.com | creditkarma.com | insure.com | bankrate.com | freescoreonline.com | compare-cheap-insurance-quotes.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/03/01 | 27.32% | 21.5% | 3.23% | 6.63% | 11.78% | 5.6% | 3.13% | 1.9% | 1.68% | 2.16% |
| 2026/03/02 | 25.11% | 20.63% | 10.11% | 6.11% | 8.28% | 4.87% | 1.93% | 1.64% | 2.67% | 1.23% |
| 2026/03/03 | 24.15% | 20.37% | 17.19% | 4.34% | 6.91% | 2.5% | 2.56% | 1.8% | 1.67% | 1.87% |
| 2026/03/04 | 22.88% | 17.77% | 19.77% | 4.61% | 11.31% | 3.68% | 1.81% | 2.01% | 1.21% | 1.37% |
| 2026/03/05 | 17.22% | 20.02% | 18.61% | 6.95% | 6.75% | 3.93% | 2.03% | 1.16% | 1.69% | 1.19% |
| 2026/03/06 | 25.57% | 21.9% | 13.18% | 6.7% | 5.37% | 4.12% | 3.3% | 1.41% | 1.85% | 1.85% |
| 2026/03/07 | 26.25% | 23.8% | 9.8% | 7.65% | 5.77% | 3.45% | 2.4% | 1.64% | 1.2% | 1.88% |
| 2026/03/08 | 25.12% | 21.02% | 16.45% | 4.67% | 6.05% | 3.9% | 2.68% | 1.9% | 1.45% | 0.99% |
| 2026/03/09 | 24.44% | 23.06% | 18.17% | 5.42% | 3.61% | 3.59% | 2.76% | 1.88% | 1.33% | 0.97% |
| 2026/03/10 | 21.75% | 24.98% | 18.67% | 5.94% | 3.93% | 4.25% | 0.67% | 1.86% | 1.37% | 0.91% |
| 2026/03/11 | 20.91% | 23.84% | 17.63% | 4.25% | 6.62% | 3.7% | 3.89% | 2.17% | 1.9% | 2.39% |
| 2026/03/12 | 23.97% | 22.72% | 19.27% | 3.32% | 5.1% | 3.74% | 5.07% | 1.66% | 0.61% | 1.52% |
| 2026/03/13 | 26.06% | 16.63% | 17.62% | 6.28% | 8.24% | 3.7% | 3% | 1.78% | 1.29% | 0.35% |
| 2026/03/14 | 25.19% | 20.32% | 17.78% | 3.7% | 7.18% | 4.15% | 3.57% | 1.12% | 1.15% | 1.41% |
| 2026/03/15 | 26.24% | 20.19% | 21.95% | 4.73% | 1.83% | 3.32% | 2.93% | 1.82% | 1.23% | 2.88% |
| 2026/03/16 | 24.53% | 18.62% | 19% | 5.38% | 4.2% | 3.96% | 3.72% | 2.29% | 0.91% | 1.52% |
| 2026/03/17 | 25.31% | 21% | 18.61% | 6.82% | 2.72% | 4.17% | 1.45% | 1.53% | 1.76% | 1.12% |
| 2026/03/18 | 27.72% | 19.85% | 18.42% | 5.17% | 3.51% | 4.5% | 1.97% | 1.88% | 1.26% | 0.5% |
| 2026/03/19 | 27.68% | 21.2% | 17.45% | 5.65% | 1.92% | 4.65% | 1.09% | 1.49% | 1.67% | 2.68% |
| 2026/03/20 | 26.77% | 19.22% | 18.09% | 7.49% | 1.55% | 4.14% | 2.86% | 1.77% | 0.88% | 0.77% |
| 2026/03/21 | 30.11% | 18.22% | 18.71% | 11.04% | 0.57% | 2.65% | 1.94% | 1.36% | 0.97% | 1.84% |
| 2026/03/22 | 27.83% | 21.06% | 16.67% | 8.61% | 0.98% | 2.89% | 1.33% | 1.68% | 0.73% | 4.4% |
| 2026/03/23 | 25.57% | 19.61% | 18.41% | 7.35% | 1.84% | 3.58% | 1.61% | 1.19% | 1.31% | 1.64% |
| 2026/03/24 | 27.28% | 18.39% | 18.15% | 6.74% | 1.73% | 3.69% | 3.59% | 1.33% | 1.13% | 1.45% |
| 2026/03/25 | 28.45% | 18.49% | 18.91% | 6.68% | 2.61% | 3.05% | 3.17% | 1.85% | 1.12% | 3.28% |
| 2026/03/26 | 24.41% | 20.48% | 12.55% | 9.1% | 2.63% | 4.01% | 3.45% | 2.15% | 1.31% | 1.46% |
| 2026/03/27 | 24.55% | 19.88% | 17.82% | 7.56% | 1.79% | 3.98% | 3.9% | 1.94% | 1.36% | 2.6% |
| 2026/03/28 | 24.63% | 20.13% | 20.16% | 5.73% | 5.28% | 4.12% | 2.79% | 1.62% | 0.92% | 1.72% |
| 2026/03/29 | 23.95% | 19.39% | 18.37% | 8.18% | 1.93% | 3.87% | 3.61% | 1.64% | 0.85% | 3.86% |
| 2026/03/30 | 26.91% | 20.57% | 15.15% | 8.15% | 6.07% | 3.27% | 4.24% | 1.58% | 0.92% | 2.32% |
| 2026/03/31 | 24.41% | 22.51% | 14.73% | 6.22% | 4.71% | 4.48% | 3.83% | 1.72% | 1.47% | 1.32% |
- insurify.com
- nerdwallet.com
- thezebra.com
- compare.com
- insurance.com
- creditkarma.com
- insure.com
- bankrate.com
- freescoreonline.com
- compare-cheap-insurance-quotes.com
Copyright © Adthena. All rights reserved.
In March 2026, insurify.com led with fluctuating spend shares, peaking at 30.11% on March 21. Nerdwallet.com and thezebra.com followed, showing varied trends. By month’s end, insurify.com maintained dominance.
Competitor Count for US Finance Comparison Sites
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/03/01 | 149 |
| 2026/03/02 | 156 |
| 2026/03/03 | 162 |
| 2026/03/04 | 161 |
| 2026/03/05 | 164 |
| 2026/03/06 | 165 |
| 2026/03/07 | 161 |
| 2026/03/08 | 157 |
| 2026/03/09 | 161 |
| 2026/03/10 | 152 |
| 2026/03/11 | 155 |
| 2026/03/12 | 153 |
| 2026/03/13 | 155 |
| 2026/03/14 | 158 |
| 2026/03/15 | 163 |
| 2026/03/16 | 157 |
| 2026/03/17 | 168 |
| 2026/03/18 | 169 |
| 2026/03/19 | 165 |
| 2026/03/20 | 167 |
| 2026/03/21 | 175 |
| 2026/03/22 | 167 |
| 2026/03/23 | 165 |
| 2026/03/24 | 163 |
| 2026/03/25 | 161 |
| 2026/03/26 | 171 |
| 2026/03/27 | 172 |
| 2026/03/28 | 171 |
| 2026/03/29 | 157 |
| 2026/03/30 | 162 |
| 2026/03/31 | 162 |
Copyright © Adthena. All rights reserved.
March saw a dynamic shift in distinct advertisers, starting at 149 and peaking at 175 mid-month. The month concluded with a stable 162, reflecting a vibrant advertising landscape.
