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US Gambling & Gaming Fantasy Sports - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Fantasy Sports category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Gambling & Gaming Fantasy Sports brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
draftkings.com 83.49
wgt.com 13.09
caesars.com 1.17
taongafarm.com 0.82
top5onlinegames.com 0.39
betmgm.com 0.22
hardrock.bet 0.15
games-4-free.com 0.12
hero-wars.com 0.11
fanduel.com 0.11
others 0.33

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DraftKings dominates with 83.49% click share, overshadowing WGT’s 13.09%. Caesars follows at 1.17%, while ‘others’ collectively hold 0.33%.

Market Exposure

Share of Spend for the top 10 US Gambling & Gaming Fantasy Sports brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date draftkings.com wgt.com taongafarm.com top5onlinegames.com bet365.com borgataonline.com caesars.com fanduel.com hardrock.bet betmgm.com
2025/05/01 95.72% 1.12% 0.53% 0.01% 0% 0% 2.54% 0% 0% 0%
2025/05/02 94.11% 1.08% 0.6% 0.6% 0% 0% 0% 0% 1.87% 1.02%
2025/05/03 79.22% 2.65% 1.65% 0.05% 0% 0% 12.84% 0% 0% 3.12%
2025/05/04 90.26% 1.23% 0.6% 0.82% 0% 0% 6.38% 0% 0% 0.06%
2025/05/05 87.61% 2.31% 0.99% 0.47% 0% 0% 5.34% 0% 2.96% 0%
2025/05/06 81.88% 2.5% 1.49% 0.02% 0% 0% 9.44% 0% 2.98% 1.26%
2025/05/07 94.57% 2.12% 0.79% 0.06% 0% 0% 2.16% 0% 0% 0%
2025/05/08 91.95% 2.3% 4.08% 1.29% 0% 0% 0% 0% 0% 0%
2025/05/09 86.87% 4.61% 3.87% 0.07% 0% 0% 0% 0% 3.97% 0%
2025/05/10 88.18% 2.3% 1.72% 0.44% 0% 0% 0% 4.29% 0% 2.43%
2025/05/11 93.45% 0.85% 1.59% 0.92% 0% 0% 2.7% 0% 0% 0.06%
2025/05/12 93% 1.28% 0.98% 0.07% 0% 0% 1.77% 0% 0% 2.65%
2025/05/13 95.84% 1.36% 1.53% 0.49% 0% 0% 0% 0% 0% 0%
2025/05/14 91.75% 2.34% 1.71% 0.14% 0% 1.19% 0% 0% 0% 2.43%
2025/05/15 86.43% 4.13% 1.26% 1.31% 0% 0% 3.58% 0% 0% 1.6%
2025/05/16 94.87% 1.47% 0.5% 0.08% 0% 0% 2.83% 0% 0% 0%
2025/05/17 96.9% 1.99% 0.61% 0.12% 0% 0% 0% 0% 0% 0%
2025/05/18 95.13% 1.55% 0.24% 0.09% 0% 0% 1.34% 0% 1.41% 0%
2025/05/19 96.94% 1.71% 0.52% 0.56% 0% 0% 0% 0% 0% 0%
2025/05/20 96.33% 0.85% 1.95% 0.5% 0% 0% 0% 0% 0% 0%
2025/05/21 90.11% 4.93% 2.26% 1.69% 0% 0% 0% 0% 0% 0%
2025/05/22 93.35% 3.6% 2.2% 0.3% 0% 0% 0% 0% 0% 0%
2025/05/23 82.67% 1.61% 1.47% 1.19% 0% 4.47% 2.8% 1.88% 0% 2.09%
2025/05/24 92.55% 2.2% 1.01% 0.78% 0% 0% 0.92% 2.21% 0% 0%
2025/05/25 92.51% 1.02% 0% 0.12% 0% 0% 5% 1.14% 0% 0%
2025/05/26 91.02% 2.08% 1.14% 0.53% 0% 0% 1.45% 1.48% 0% 1.93%
2025/05/27 90.61% 3.51% 1.93% 0.9% 0% 0% 2.44% 0% 0% 0%
2025/05/28 91.54% 1.09% 0.63% 0.17% 0% 0% 4.18% 0% 0% 0%
2025/05/29 88.8% 1.13% 1.04% 0.57% 6.24% 0% 1.97% 0% 0% 0%
2025/05/30 92.95% 1.29% 1.18% 0.88% 0% 0% 2.46% 0% 0% 0.99%
2025/05/31 94.7% 2.05% 1.89% 0.59% 0% 0% 0% 0% 0% 0%

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DraftKings dominated May 2025, peaking at 96.94% on the 19th. Bet365 and BorgataOnline trailed significantly. Caesars fluctuated, while WGT and TaongaFarm showed modest gains. FanDuel and HardRock.Bet had sporadic spikes. The month ended with DraftKings leading.

Market Exposure

Competitor Count for US Gambling & Gaming Fantasy Sports

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 8
2025/05/02 13
2025/05/03 10
2025/05/04 10
2025/05/05 10
2025/05/06 13
2025/05/07 12
2025/05/08 10
2025/05/09 10
2025/05/10 12
2025/05/11 11
2025/05/12 11
2025/05/13 9
2025/05/14 15
2025/05/15 13
2025/05/16 11
2025/05/17 10
2025/05/18 11
2025/05/19 9
2025/05/20 9
2025/05/21 11
2025/05/22 10
2025/05/23 14
2025/05/24 12
2025/05/25 11
2025/05/26 13
2025/05/27 11
2025/05/28 12
2025/05/29 12
2025/05/30 12
2025/05/31 9

Copyright © Adthena. All rights reserved.

May began with 8 advertisers, peaking at 15 mid-month. The month concluded with 9, reflecting dynamic competition.

Campaign Efficiency

Market Loss & Market Gains for US Gambling & Gaming Fantasy Sports

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
draftkings.com 1.78%
bet365.com 0.21%
top5onlinegames.com 0.11%
fanduel.com 0.07%
prizepicks.com 0.05%
betmgm.com -0.1%
taongafarm.com -0.16%
hardrock.bet -0.17%
caesars.com -0.71%
wgt.com -1.09%

Copyright © Adthena. All rights reserved.

DraftKings surged with a 1.78% increase, while WGT.com dropped by 1.09%. Bet365 and Top5OnlineGames also gained, whereas Caesars and HardRock.Bet declined.

Campaign Efficiency

US Gambling & Gaming Fantasy Sports Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date draftkings.com wgt.com taongafarm.com top5onlinegames.com games-4-free.com bet365.com caesars.com fanduel.com betmgm.com hardrock.bet
2025/05/01 76.98% 7.68% 1.88% 0.05% 0.05% 0% 13.1% 0% 0% 0%
2025/05/02 75.64% 5.61% 1.71% 1.92% 0.13% 0% 0% 0% 3.98% 7.96%
2025/05/03 54.34% 9.03% 3.01% 0.1% 0.2% 0% 27.98% 0% 4.66% 0%
2025/05/04 69.67% 5.8% 1.57% 2.44% 1.69% 0% 18.3% 0% 0.14% 0%
2025/05/05 60.69% 9.79% 2.23% 1.19% 0.27% 0% 15.17% 0% 0% 10.11%
2025/05/06 55.61% 9.79% 3.26% 0.05% 0.27% 0% 20.22% 0% 5.06% 5.06%
2025/05/07 74.69% 11.25% 2.29% 0.17% 0.28% 0% 10.66% 0% 0% 0%
2025/05/08 71.01% 12.4% 11.37% 4.07% 0.28% 0% 0% 0% 0% 0%
2025/05/09 55.76% 19.63% 9% 0.15% 0.15% 0% 0% 0% 0% 13.94%
2025/05/10 61.99% 10.64% 4.34% 1.24% 1.3% 0% 0% 13.26% 6.63% 0%
2025/05/11 74.17% 4.7% 4.79% 3.1% 0.19% 0% 11.88% 0% 0.17% 0%
2025/05/12 76.79% 6.75% 2.75% 0.22% 0.18% 0% 8.52% 0% 4.26% 0%
2025/05/13 84.93% 6.9% 4.22% 1.54% 1.61% 0% 0% 0% 0% 0%
2025/05/14 71.07% 11.72% 4.69% 0.4% 0.38% 0% 0% 0% 5.45% 0%
2025/05/15 56.51% 18.16% 3.03% 3.52% 3.5% 0% 7.03% 0% 7.03% 0%
2025/05/16 81.65% 8.54% 1.55% 0.25% 0.25% 0% 7.22% 0% 0% 0%
2025/05/17 85.61% 11.05% 1.84% 0.37% 0.37% 0% 0% 0% 0% 0%
2025/05/18 83.05% 8.58% 0.71% 0.3% 0.28% 0% 3.32% 0% 0% 3.32%
2025/05/19 85.44% 10.03% 1.67% 2.02% 0.32% 0% 0% 0% 0% 0%
2025/05/20 85.24% 5.2% 6.5% 1.84% 0.48% 0% 0% 0% 0% 0%
2025/05/21 61.82% 22.8% 5.7% 4.76% 0.65% 0% 0% 0% 0% 0%
2025/05/22 72.56% 18.73% 6.24% 0.88% 0.56% 0% 0% 0% 0% 0%
2025/05/23 59% 6.94% 3.47% 3.12% 0.31% 0% 8.06% 5.3% 4.03% 0%
2025/05/24 69.96% 11.07% 2.77% 2.39% 0.3% 0% 4.29% 8.58% 0% 0%
2025/05/25 69.6% 5.24% 0% 0.34% 0.16% 0% 20.21% 4.01% 0% 0%
2025/05/26 66.11% 9.92% 2.98% 1.51% 0.25% 0% 4.61% 4.61% 9.22% 0%
2025/05/27 65.81% 16.94% 5.08% 2.58% 0.4% 0% 7.88% 0% 0% 0%
2025/05/28 75.22% 5.95% 1.7% 0.46% 0.2% 0% 11.85% 0% 0% 0%
2025/05/29 64.21% 5.63% 2.81% 1.71% 0.17% 18.42% 6.54% 0% 0% 0%
2025/05/30 72.34% 6.68% 3.34% 2.8% 0.19% 0% 10.22% 0% 3.88% 0%
2025/05/31 79.94% 10.48% 5.3% 1.82% 1.58% 0% 0% 0% 0% 0%

Copyright © Adthena. All rights reserved.

DraftKings dominated May 2025, peaking at 85.61% on the 17th. WGT saw a notable spike on the 21st with 22.8%. Caesars fluctuated, ending with 10.22% on the 30th.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Gambling & Gaming Fantasy Sports

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    bet365™ North Carolina Official Site - New Customers: Bet $5 Get $150 https://www.bet365.com › new_customer › offer

    Join 100 Million Customers at bet365™. Try Our Bet Boost & Early Payout Offers. T&Cs Apply. Join...

  2. 2
    BetMGM Casino Online | BetMGM – Best Online Betting https://promo.betmgm.com › offer › 1000dm

    Get $25 On The House & Enjoy a Deposit Match Up To $1,000 On Your 1st Deposit! We...

  3. 3
    Legal Online Sports Betting https://www.caesars.com

    Sports Betting Sign Up Offer — Wager On Spreads, Moneylines, Totals, Same Game Parlays, Super Parlays, Futures + Teasers. Place Your 1st Cash Bet Of $1+ & You’ll Get 10 100...

  4. 4
    DraftKings® Sportsbook https://sportsbook.draftkings.com › sports-betting

    DraftKings® Sportsbook Odds — Same Game Parlays, Live Betting, & Player Props. DraftKings Sportsbook Has the Action. Bet $5 on Any Sport & Get $300 in Bonus Bets Instantly If You Win. New Players Only.

  5. 5
    FanDuel Sportsbook New York | Bet $5 Get $200 If Bet Wins https://www.fanduel.com

    Get $200 In Bonus Bets If Your First Bet Wins. Bet the NBA Playoffs on FanDuel Sportsbook. Be A Part Of Every Game With Incredible...

Copyright © Adthena. All rights reserved.

In the competitive world of online sports betting, top advertisers like bet365, BetMGM, Caesars, DraftKings, and FanDuel captivate audiences with enticing offers. Themes of generous bonuses and exclusive promotions dominate, with bet365 and FanDuel offering substantial rewards for minimal initial bets, while BetMGM and DraftKings emphasize deposit matches and instant bonuses. Caesars stands out with diverse betting options, appealing to a wide range of sports enthusiasts.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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