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US Gambling & Gaming Fantasy Sports - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Fantasy Sports category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Gambling & Gaming Fantasy Sports brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
draftkings.com 86.9
wgt.com 8.36
caesars.com 1.28
taongafarm.com 0.57
betr.app 0.52
fantrax.com 0.47
fanduel.com 0.39
betmgm.com 0.36
prizepicks.com 0.29
bet365.com 0.25
others 0.61

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DraftKings dominates with 86.9% click share, overshadowing others. WGT follows at 8.36%, while Caesars holds 1.28%. The remaining advertisers, including ‘others’, share the rest.

Market Exposure

Share of Spend for the top 10 US Gambling & Gaming Fantasy Sports brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date draftkings.com wgt.com taongafarm.com fanduel.com betr.app caesars.com bet365.com betmgm.com prizepicks.com fantrax.com
2025/04/01 0% 14.79% 14.3% 0% 32.96% 0% 0% 0% 20.69% 0.06%
2025/04/02 0% 15.69% 6% 0% 29.1% 0% 0% 0% 34.71% 10.21%
2025/04/03 0% 5.67% 8.21% 0% 18.87% 0% 0% 0% 23.78% 11.13%
2025/04/04 79.62% 0.95% 1.72% 2.87% 5.91% 5% 0% 0% 0% 1.25%
2025/04/05 86.67% 0.38% 0.46% 1.61% 1.22% 4.04% 4.88% 0% 0% 0.4%
2025/04/06 82.71% 0.28% 0.62% 0.75% 4.04% 5.03% 4.2% 0% 1.19% 0.36%
2025/04/07 83.11% 1.66% 1.2% 2.21% 0.01% 0% 6.16% 2.21% 1.74% 1.12%
2025/04/08 89.82% 1.8% 1.94% 0% 0.73% 0% 3.18% 1.78% 0% 0.46%
2025/04/09 88.59% 0.75% 0.26% 0.87% 0% 6.21% 0% 0.96% 1.76% 0.46%
2025/04/10 94.66% 0.93% 0.5% 1.76% 0.03% 1.69% 0% 0% 0% 0.31%
2025/04/11 82.64% 1.23% 1.05% 2.48% 3.15% 8.1% 0% 0% 1.01% 0.2%
2025/04/12 96.14% 0.96% 0.32% 0% 1.47% 0% 0% 0% 0.92% 0.01%
2025/04/13 90.33% 0.8% 0.19% 1.33% 0.86% 3.83% 0% 0.38% 0.55% 0.34%
2025/04/14 95.76% 0.69% 0.23% 0% 0.04% 1.1% 0% 1.21% 0.66% 0.16%
2025/04/15 91.88% 1.09% 0.32% 0% 2.01% 4.44% 0% 0% 0% 0.07%
2025/04/16 89.1% 0.7% 0.32% 2.22% 2.37% 4.66% 0% 0.04% 0% 0.37%
2025/04/17 97.12% 0.49% 0.54% 0% 1.46% 0% 0% 0% 0% 0.33%
2025/04/18 96.31% 0.15% 0.09% 0.32% 0% 2.53% 0% 0.47% 0% 0.07%
2025/04/19 97.29% 0.56% 0.53% 1.29% 0.01% 0% 0% 0% 0% 0.03%
2025/04/20 92.53% 0.58% 0.48% 1.61% 0.08% 2.93% 0% 0.85% 0% 0.08%
2025/04/21 96.8% 0.46% 0.18% 0.67% 0.02% 1.04% 0% 0.67% 0% 0.06%
2025/04/22 92.28% 1.06% 0.7% 1.32% 0.01% 3.78% 0% 0% 0% 0.29%
2025/04/23 95.79% 0.76% 0.2% 0.68% 0.01% 2.38% 0% 0% 0% 0.08%
2025/04/24 86.55% 0.35% 0.64% 1.13% 0.72% 4.92% 0% 4.24% 0% 0.1%
2025/04/25 95.33% 1.39% 0.66% 0% 0% 0% 0% 0% 0% 0.02%
2025/04/26 94.71% 2.05% 0.43% 0% 0% 2.47% 0% 0% 0% 0%
2025/04/27 92.69% 1.88% 1.14% 0% 0.1% 0% 0% 2.73% 0% 0%
2025/04/28 94.59% 0.92% 0.87% 0% 0.01% 1.91% 0% 1.17% 0% 0%
2025/04/29 90.65% 1.12% 0.53% 0% 0.01% 5.78% 0% 0% 0% 0%
2025/04/30 93.35% 1.89% 0.89% 0.58% 0.08% 0% 0% 0% 0% 0%

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DraftKings dominated April with a consistent rise, peaking at 97.29% on April 19. Caesars and Bet365 showed fluctuating trends, while WGT and Taonga Farm saw declining shares. PrizePicks and Betr App experienced significant drops. April concluded with DraftKings leading the pack.

Market Exposure

Competitor Count for US Gambling & Gaming Fantasy Sports

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 14
2025/04/02 11
2025/04/03 12
2025/04/04 14
2025/04/05 13
2025/04/06 16
2025/04/07 14
2025/04/08 12
2025/04/09 12
2025/04/10 10
2025/04/11 10
2025/04/12 11
2025/04/13 14
2025/04/14 13
2025/04/15 12
2025/04/16 13
2025/04/17 8
2025/04/18 12
2025/04/19 12
2025/04/20 12
2025/04/21 12
2025/04/22 12
2025/04/23 10
2025/04/24 14
2025/04/25 9
2025/04/26 8
2025/04/27 11
2025/04/28 10
2025/04/29 8
2025/04/30 9

Copyright © Adthena. All rights reserved.

April saw fluctuating advertiser numbers, peaking at 16 on April 6. Mid-month, numbers dipped to 8 on April 17, ending at 9 on April 30.

Campaign Efficiency

Market Loss & Market Gains for US Gambling & Gaming Fantasy Sports

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
draftkings.com 5.06%
betmgm.com 0.2%
hardrock.bet 0.15%
borgataonline.com 0.05%
top5onlinegames.com 0.03%
bet365.com -0.63%
betr.app -0.71%
caesars.com -0.72%
fantrax.com -0.77%
wgt.com -1.51%

Copyright © Adthena. All rights reserved.

DraftKings.com surged with a 5.06% click share increase, while WGT.com faced a significant drop of 1.51%.

Campaign Efficiency

US Gambling & Gaming Fantasy Sports Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date draftkings.com wgt.com taongafarm.com fanduel.com betr.app caesars.com bet365.com borgataonline.com betmgm.com fantrax.com
2025/04/01 0% 23.47% 11.69% 0% 27.94% 0% 0% 0% 0% 0.05%
2025/04/02 0% 31.02% 5.79% 0% 28.21% 0% 0% 0% 0% 21.3%
2025/04/03 0% 12.08% 9.02% 0% 21.48% 0% 0% 0% 0% 22.15%
2025/04/04 36.73% 4.61% 3.94% 9.16% 13.98% 13.73% 0% 0% 0% 6.14%
2025/04/05 53.08% 2.22% 1.33% 6.16% 3.94% 13.01% 16.78% 0% 0% 2.47%
2025/04/06 53.72% 1.58% 1.78% 2.75% 5.42% 14.98% 14.43% 0% 0% 2.21%
2025/04/07 43.51% 8.35% 3.12% 7.25% 0.04% 0% 21.75% 0% 7.25% 5.99%
2025/04/08 56.76% 11.21% 6.09% 0% 1.31% 0% 14.15% 0% 7.07% 2.48%
2025/04/09 65.85% 4.25% 0.74% 3.45% 0.01% 15.35% 0% 0% 3.45% 2.3%
2025/04/10 71.57% 6.74% 1.83% 8.51% 0.09% 8.51% 0% 0% 0% 2.31%
2025/04/11 45.57% 7.27% 2.96% 8.97% 9.22% 23.55% 0% 0% 0% 1.22%
2025/04/12 82.58% 7.73% 1.35% 0% 6.47% 0% 0% 0% 0% 0.02%
2025/04/13 62.95% 5.2% 0.64% 5.91% 2.98% 12.42% 0% 3.61% 3.03% 2.41%
2025/04/14 79.64% 5.12% 0.89% 0% 0.17% 6.54% 0% 0% 5.08% 1.25%
2025/04/15 69.75% 6.82% 1.04% 0% 5.93% 15.61% 0% 0% 0% 0.2%
2025/04/16 63.62% 3.81% 0.93% 8.66% 5.91% 13.95% 0% 0% 0.1% 2.32%
2025/04/17 84.78% 3.28% 2.01% 0% 7.08% 0% 0% 0% 0% 2.56%
2025/04/18 85.73% 1.18% 0.36% 1.68% 0.02% 8.22% 0% 0% 2.06% 0.53%
2025/04/19 85.45% 4.15% 2.17% 6.73% 0.03% 0% 0% 0% 0% 0.11%
2025/04/20 67.19% 3.71% 1.54% 7.02% 0.21% 8.06% 0% 4.68% 7.02% 0.23%
2025/04/21 80.73% 3.71% 0.76% 3.51% 0.11% 7.02% 0% 0% 3.51% 0.27%
2025/04/22 69.36% 6.97% 2.43% 5.79% 0.05% 12.56% 0% 0% 0% 0.81%
2025/04/23 78.94% 5.58% 0.76% 3.52% 0.03% 10.57% 0% 0% 0% 0.19%
2025/04/24 59.63% 1.88% 1.83% 4.17% 2.14% 13.64% 0% 2.61% 13.07% 0.26%
2025/04/25 76.49% 10.39% 2.54% 0% 0% 0% 0% 0% 0% 0.06%
2025/04/26 70.38% 13.27% 1.47% 0% 0% 13.71% 0% 0% 0% 0%
2025/04/27 67.38% 11.41% 3.54% 0% 0.23% 0% 0% 5.4% 10.81% 0%
2025/04/28 77.47% 5.97% 2.92% 0% 0.03% 7.54% 0% 0% 4.14% 0%
2025/04/29 65.19% 6.98% 1.71% 0% 0.04% 17.62% 0% 0% 0% 0%
2025/04/30 67.2% 12.73% 3.11% 1.04% 0.3% 0% 0% 0% 0% 0%

Copyright © Adthena. All rights reserved.

DraftKings dominated April, peaking at 85.73% on the 18th. Caesars fluctuated, ending with 17.62% on the 29th. WGT saw a low of 1.18% on the 18th, recovering to 12.73% by month’s end.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Gambling & Gaming Fantasy Sports

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Get $150 In Bonus Bets | Bet $10 Get $150 Offer https://promo.betmgm.com › bet-get › 150

    Basketball action doesn’t get bigger than this! Download the BetMGM app today. This...

  2. 2
    Betr Picks - Win Up to 2000x | Betr Picks https://www.betr.app › picks

    Betr Picks Is a New Way to Enjoy Fantasy Sports - Just Pick More or Less - it's that easy! Make multiple picks across the NFL, NBA, MLB, NHL, and more. Types: Download now, Receive your bonus, Betr Picks.

  3. 3
    Win 1st $1 Bet, Get $150 Bonus https://www.caesars.com › betting › offer

    Legal Online Sports Betting — Wager On Spreads, Moneylines, Totals, Same Game Parlays, Super Parlays, Futures + Teasers. Every...

  4. 4
    DraftKings® Sportsbook https://sportsbook.draftkings.com › sports-betting

    DraftKings® Bet $5 Get $200 — Same Game Parlays, Live Betting, & Player Props. DraftKings Sportsbook Has the Action.

  5. 5
    FanDuel Sportsbook Arizona | Bet $5 Get $250 If Bet Wins https://www.fanduel.com

    Get $250 In Bonus Bets If Your First Bet Wins. Bet the NBA Playoffs on FanDuel Sportsbook. Be A...

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In the competitive world of online sports betting, BetMGM, Betr, Caesars, DraftKings, and FanDuel captivate audiences with enticing offers. BetMGM and Caesars promise substantial bonuses for minimal bets, while Betr introduces a unique fantasy sports twist. DraftKings and FanDuel elevate excitement with high-stakes rewards, drawing in thrill-seekers.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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