US Gambling & Gaming Fantasy Sports - PPC Market Share Analysis July 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Fantasy Sports category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Gambling & Gaming Fantasy Sports brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
draftkings.com	86.61
wgt.com	8.3
caesars.com	1.76
bet365.com	0.82
fantrax.com	0.61
borgataonline.com	0.36
taongafarm.com	0.32
betmgm.com	0.27
top5onlinegames.com	0.26
fanduel.com	0.25
others	0.44

draftkings.com - 86.61%
wgt.com - 8.3%
caesars.com - 1.76%
bet365.com - 0.82%
fantrax.com - 0.61%
borgataonline.com - 0.36%
taongafarm.com - 0.32%
betmgm.com - 0.27%
top5onlinegames.com - 0.26%
fanduel.com - 0.25%
others - 0.44%

DraftKings dominates with 86.61% click share, overshadowing WGT’s 8.3%. Caesars follows at 1.76%, while ‘others’ collectively hold 0.44%.

Market Exposure

Share of Spend for the top 10 US Gambling & Gaming Fantasy Sports brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	draftkings.com	caesars.com	wgt.com	taongafarm.com	top5onlinegames.com	borgataonline.com	betmgm.com	bet365.com	fanduel.com	fantrax.com
2025/06/01	87.78%	5.55%	1.61%	0.65%	0.74%	0%	0%	3.06%	0%	0%
2025/06/02	84.77%	5.38%	5.01%	0.56%	0.62%	0%	2.37%	0%	0%	0.17%
2025/06/03	71.44%	12%	11.2%	1.25%	1.29%	0%	0%	0%	0%	0.66%
2025/06/04	85.33%	4.56%	2.25%	0.25%	0.81%	0%	3.93%	0%	2.01%	0.4%
2025/06/05	85.78%	3.5%	2.1%	0.62%	0.97%	0%	2.01%	0%	1.87%	2.72%
2025/06/06	89.52%	3.02%	2.63%	0.54%	0.3%	0%	0%	0%	0.99%	2.44%
2025/06/07	93.97%	0%	1.74%	0.42%	0.43%	0%	0%	0%	0.78%	2.33%
2025/06/08	90.52%	0%	1.93%	0.46%	0.46%	1.41%	0%	0.87%	0.87%	3.14%
2025/06/09	87.56%	2.58%	1.6%	1.36%	0.26%	0%	0%	0%	2.49%	3.41%
2025/06/10	84.72%	6.65%	0.55%	0.31%	0.28%	2.46%	0.14%	0%	2.62%	2.03%
2025/06/11	89.37%	0%	0.57%	0.64%	0.69%	3.56%	0%	0%	1.28%	3.65%
2025/06/12	94.45%	0%	0.54%	0.16%	0.08%	2.59%	0%	0%	0.61%	1.34%
2025/06/13	98.27%	0%	0.43%	0.12%	0.06%	0%	0%	0%	0.5%	0.44%
2025/06/14	90.7%	0%	1.1%	0.62%	1.15%	0%	0%	0%	0%	0.5%
2025/06/15	97.88%	0%	0.64%	0.36%	0.67%	0%	0%	0%	0%	0.24%
2025/06/16	90.3%	0%	0.75%	0.42%	0.06%	0%	0%	7.94%	0%	0.26%
2025/06/17	84.34%	0%	0.49%	0.14%	0.07%	0%	14.45%	0%	0%	0.24%
2025/06/18	94.09%	0%	3.02%	0.42%	1.28%	0%	0%	0%	0%	0.39%
2025/06/19	98.24%	0%	0.99%	0.33%	0.19%	0%	0%	0%	0%	0.04%
2025/06/20	40.47%	34.54%	2.24%	0.5%	1.06%	0%	0%	20.7%	0%	0%
2025/06/21	93.39%	0%	0.84%	0.11%	0.04%	0%	0%	0%	2.55%	0%
2025/06/22	89.16%	8.84%	0.93%	0.24%	0.36%	0%	0%	0%	0%	0%
2025/06/23	94.28%	0%	1.43%	0.4%	0.39%	0%	0%	3.22%	0%	0%
2025/06/24	63.57%	12.57%	1.22%	0.52%	0.94%	16.21%	0%	0%	0%	0%
2025/06/25	91.4%	0%	4.35%	1.84%	1.05%	0%	0%	0%	0%	0%
2025/06/26	91.93%	0%	4.49%	1.28%	0.52%	0%	0%	0%	0%	0%
2025/06/27	74.46%	16.91%	1.31%	0.74%	0.14%	0%	0%	5.91%	0%	0%
2025/06/28	81.71%	0%	1.12%	0.01%	0.12%	0%	0%	12.91%	3.77%	0%
2025/06/29	93.64%	0%	1.51%	0.67%	0.56%	0%	0%	0%	0%	0%
2025/06/30	76.3%	21.39%	1.55%	0.29%	0.1%	0%	0%	0%	0%	0%

draftkings.com
caesars.com
wgt.com
taongafarm.com
top5onlinegames.com
borgataonline.com
betmgm.com
bet365.com
fanduel.com
fantrax.com

DraftKings dominated June, peaking at 98.27% on the 13th. Caesars surged on the 20th with 34.54%. BetMGM and Bet365 showed sporadic spikes. FanDuel and others maintained low shares. The month ended with DraftKings leading.

Market Exposure

Competitor Count for US Gambling & Gaming Fantasy Sports

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2025/06/01	11
2025/06/02	13
2025/06/03	11
2025/06/04	13
2025/06/05	13
2025/06/06	12
2025/06/07	12
2025/06/08	13
2025/06/09	12
2025/06/10	14
2025/06/11	13
2025/06/12	12
2025/06/13	12
2025/06/14	12
2025/06/15	13
2025/06/16	14
2025/06/17	14
2025/06/18	13
2025/06/19	13
2025/06/20	13
2025/06/21	14
2025/06/22	11
2025/06/23	13
2025/06/24	14
2025/06/25	11
2025/06/26	10
2025/06/27	12
2025/06/28	12
2025/06/29	10
2025/06/30	11

June saw fluctuating advertiser numbers, peaking at 14 mid-month, before ending at 11.

Campaign Efficiency

Market Loss & Market Gains for US Gambling & Gaming Fantasy Sports

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
caesars.com	2.21%
bet365.com	1.17%
wgt.com	0.87%
betmgm.com	0.37%
prizepicks.com	0.12%
taongafarm.com	-0.03%
top5onlinegames.com	-0.04%
fanduel.com	-0.06%
fantrax.com	-1.23%
draftkings.com	-3.71%

Caesars.com surged with a 2.21% click share increase, while DraftKings.com faced a significant 3.71% decline.

Campaign Efficiency

US Gambling & Gaming Fantasy Sports Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	draftkings.com	caesars.com	wgt.com	taongafarm.com	top5onlinegames.com	borgataonline.com	bet365.com	betmgm.com	fanduel.com	fantrax.com
2025/06/01	68.25%	15.36%	5.98%	2.07%	1.44%	0%	6.1%	0%	0%	0%
2025/06/02	60.87%	12.94%	16.7%	1.52%	0.68%	0%	0%	5.29%	0%	0.15%
2025/06/03	46.24%	20.77%	26.81%	2.43%	1.03%	0%	0%	0%	0%	0.92%
2025/06/04	60.76%	11.34%	8.95%	0.81%	1.86%	0%	0%	9.12%	5.67%	0.86%
2025/06/05	61.24%	8.37%	7.59%	1.95%	2.17%	0%	0%	4.85%	4.81%	8.51%
2025/06/06	68.74%	7.08%	11.17%	1.94%	0.43%	0%	0%	0%	3.54%	6.35%
2025/06/07	74.99%	0%	7.73%	1.6%	1.04%	0%	0%	0%	2.94%	8.06%
2025/06/08	69.98%	0%	7.53%	1.55%	1%	5.73%	2.86%	0%	2.86%	8.06%
2025/06/09	70.59%	6.19%	5.32%	4.04%	0.29%	0%	0%	0%	5.06%	7.71%
2025/06/10	68.53%	12.68%	1.77%	0.9%	0.53%	4.11%	0%	0.16%	6.1%	4.99%
2025/06/11	70.74%	0%	2.1%	2.11%	1.68%	8.88%	0%	0%	3.99%	10.2%
2025/06/12	80.11%	0%	2.54%	0.65%	0.13%	9.65%	0%	0%	2.41%	4.2%
2025/06/13	93.69%	0%	2.25%	0.58%	0.11%	0%	0%	0%	2.23%	0.84%
2025/06/14	76.69%	0%	5.04%	2.54%	3.53%	0%	0%	0%	0%	0.86%
2025/06/15	92.72%	0%	2.97%	1.49%	2.07%	0%	0%	0%	0%	0.41%
2025/06/16	81.49%	0%	2.88%	1.44%	0.08%	0%	13.38%	0%	0%	0.36%
2025/06/17	76.45%	0%	1.51%	0.38%	0.07%	0%	0%	21.03%	0%	0.27%
2025/06/18	78.71%	0%	13.8%	1.73%	3.76%	0%	0%	0%	0%	0.68%
2025/06/19	92.38%	0%	5.06%	1.52%	0.59%	0%	0%	0%	0%	0.07%
2025/06/20	37.84%	37.84%	3.39%	0.68%	1.07%	0%	18.92%	0%	0%	0%
2025/06/21	79.19%	0%	3.91%	0.44%	0.07%	0%	0%	0%	9.9%	0%
2025/06/22	75.74%	17.94%	3.54%	0.79%	0.85%	0%	0%	0%	0%	0%
2025/06/23	80.14%	0%	5.84%	1.47%	1.04%	0%	11.1%	0%	0%	0%
2025/06/24	42.45%	20.11%	3.53%	1.33%	1.83%	24.59%	0%	0%	0%	0%
2025/06/25	79.55%	0%	12.55%	4.74%	1.83%	0%	0%	0%	0%	0%
2025/06/26	72.77%	0%	19.14%	4.86%	0.73%	0%	0%	0%	0%	0%
2025/06/27	53.36%	29.36%	3.16%	1.59%	0.11%	0%	12%	0%	0%	0%
2025/06/28	62.62%	0%	3.41%	0.01%	0.12%	0%	23.76%	0%	9.71%	0%
2025/06/29	79.51%	0%	6.97%	2.8%	1.6%	0%	0%	0%	0%	0%
2025/06/30	58.01%	36%	4.73%	0.79%	0.1%	0%	0%	0%	0%	0%

draftkings.com
caesars.com
wgt.com
taongafarm.com
top5onlinegames.com
borgataonline.com
bet365.com
betmgm.com
fanduel.com
fantrax.com

DraftKings dominated June, peaking at 93.69% on the 13th. Caesars surged mid-month, reaching 37.84% on the 20th. Bet365 and FanDuel showed modest fluctuations. The month concluded with DraftKings leading, despite some volatility.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Gambling & Gaming Fantasy Sports

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Gambling & Gaming Fantasy Sports - Last month

1
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DraftKings entices new players with a compelling offer: wager $5 and receive 350 casino spins. This promotion highlights their generosity and aims to attract fresh players by offering substantial value upfront.

Frequently Asked Questions

Why is the US Gambling & Gaming Fantasy Sports July 2025 Report useful and how should I use it?

Why is the US Gambling & Gaming Fantasy Sports July 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

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Data within the US Gambling & Gaming Fantasy Sports July 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
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The US Gambling & Gaming Fantasy Sports July 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

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Who is this US Gambling & Gaming Fantasy Sports July 2025 Report for?

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Customer Success Stories

GIMO Case Study: Reducing CPCs and Saving €1.12M for Clients

GIMO is a specialist digital marketing agency for the gaming industry. In 2019, they saw their cost-per-clicks (CPCs) rise sharply for their clients, primarily due to brand-bidding among rivals.

GIMO set an ambitious goal: reduce their brand spend by 25%. To do that, they would need to find every opportunity for campaign efficiency.Read case study

the7stars case study: Achieving Google Ads PPC campaign optimization with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance.

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UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

Discover how UNTUCKit optimized its brand search strategy using Adthena’s Brand Activator, resulting in $54k savings in just six months. Learn how they improved efficiency and competitor insights.Read case study

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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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US Gambling & Gaming Fantasy Sports - PPC Market Share Analysis July 2025

Share of Clicks for top 10 US Gambling & Gaming Fantasy Sports brands

Share of Spend for the top 10 US Gambling & Gaming Fantasy Sports brands

Competitor Count for US Gambling & Gaming Fantasy Sports

Market Loss & Market Gains for US Gambling & Gaming Fantasy Sports

US Gambling & Gaming Fantasy Sports Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Gambling & Gaming Fantasy Sports

Frequently Asked Questions

Why is the US Gambling & Gaming Fantasy Sports July 2025 Report useful and how should I use it?

Why is the US Gambling & Gaming Fantasy Sports July 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Gambling & Gaming Fantasy Sports July 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Gambling & Gaming Fantasy Sports July 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

GIMO Case Study: Reducing CPCs and Saving €1.12M for Clients

the7stars case study: Achieving Google Ads PPC campaign optimization​ with Adthena

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

Get the full picture

See this data specific to your brand performance

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