Why is the US Gambling & Gaming Online Gambling February 2026 Report useful and how should I use it?

Why is the US Gambling & Gaming Online Gambling February 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the US Gambling & Gaming Online Gambling February 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the US Gambling & Gaming Online Gambling February 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the US Gambling & Gaming Online Gambling February 2026 Report?

The US Gambling & Gaming Online Gambling February 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The US Gambling & Gaming Online Gambling February 2026 Report aggregates data from across both device types and Google Shopping.

Who is this US Gambling & Gaming Online Gambling February 2026 Report for?

The US Gambling & Gaming Online Gambling February 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

US Gambling & Gaming Online Gambling - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Online Gambling category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Gambling & Gaming Online Gambling US

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	8.9978021978
	91.0021978022

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	32
	68

32%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	0%
Transactional	9%
Navigational	0%
Seasonal	0%
Local	0%
Problem Solving	5%

Market Exposure

Share of Clicks for top 10 US Gambling & Gaming Online Gambling brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data

Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
betonline.ag	86.35
kinguin.net	2.95
giftcards.com	2.01
crazygames.com	1.92
backbone.com	1.27
hellomillions.com	0.8
draftkings.com	0.4
fanduel.com	0.27
samsclub.com	0.26
nikke-global.com	0.24
others	3.53

betonline.ag - 86.35%
kinguin.net - 2.95%
giftcards.com - 2.01%
crazygames.com - 1.92%
backbone.com - 1.27%
hellomillions.com - 0.8%
draftkings.com - 0.4%
fanduel.com - 0.27%
samsclub.com - 0.26%
nikke-global.com - 0.24%
others - 3.53%

In the PPC landscape, betonline.ag dominates with 86.35% click share, overshadowing others like kinguin.net at 2.95% and giftcards.com at 2.01%. Others collectively hold 3.53%.

Market Exposure

Share of Spend for the top 10 US Gambling & Gaming Online Gambling brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	betonline.ag	hellomillions.com	goldenheartsgames.com	casino.org	kinguin.net	draftkings.com	10bestcasinosusa.com	betmgm.com	fanduel.com	ballybet.com
2026/02/01	49.68%	13.67%	3.75%	0%	4.08%	11.94%	0%	2.73%	0%	0%
2026/02/02	22.44%	1.06%	0%	0%	0%	14.46%	16.28%	0%	16.39%	5.99%
2026/02/03	50.97%	12.96%	0.48%	0%	9.86%	0%	0%	0%	3.97%	0%
2026/02/04	14.73%	3.66%	1.81%	0%	8.22%	3.22%	17.23%	2.99%	7.75%	3.53%
2026/02/05	22.48%	5.53%	0%	25.76%	6.57%	5.78%	0%	9.91%	0%	15.91%
2026/02/06	47.93%	21.74%	7.27%	0%	0%	11.02%	0%	4.47%	0%	0%
2026/02/07	32.75%	8.07%	0%	0%	3.93%	7.74%	0%	4.24%	3.72%	0%
2026/02/08	78.9%	7.56%	0.01%	0%	0%	0%	0.15%	0.22%	0%	0%
2026/02/09	44.85%	2.14%	0%	0%	16.95%	0%	6.53%	0%	6.67%	0%
2026/02/10	51.98%	3.71%	0.05%	0%	0%	11.36%	0%	0%	0%	0%
2026/02/11	32.77%	1.77%	15.47%	0%	1.65%	11.47%	0%	0%	0.06%	4.25%
2026/02/12	22.48%	5.53%	0%	25.76%	6.57%	5.78%	0%	9.91%	0%	15.91%
2026/02/13	46.5%	21.1%	7.05%	0%	0%	10.7%	0%	4.33%	0%	0%
2026/02/14	32.45%	8%	0%	0%	3.89%	7.67%	0%	4.2%	3.69%	0%
2026/02/15	77.56%	8.89%	0.01%	0%	0%	0%	0.14%	0.22%	0%	0%
2026/02/16	44.85%	2.14%	0%	0%	16.95%	0%	6.53%	0%	6.67%	0%
2026/02/17	4.27%	0.05%	4.46%	0%	0%	2.65%	13.49%	4.7%	14.42%	3.31%
2026/02/18	22.59%	1.72%	10.98%	0%	0%	0%	4.76%	0%	7.8%	0.22%
2026/02/19	35.31%	13.07%	18.28%	0%	0%	0%	0%	0%	0%	0.01%
2026/02/20	51.34%	16.21%	0.03%	0%	0%	0%	0%	0%	0%	0.02%
2026/02/21	52.83%	18.63%	0.04%	0%	0%	0%	0%	0%	0%	0%
2026/02/22	0%	31%	9.56%	0%	0%	0%	0%	0%	0%	0%
2026/02/23	48.99%	19.73%	0%	0%	0%	0%	0%	0%	0%	0%
2026/02/24	15.33%	7.17%	43.31%	0%	0%	0%	0%	0%	0%	0%
2026/02/25	25.6%	24.94%	0%	0%	0%	5.77%	0%	0%	0%	0%
2026/02/26	82.97%	12.74%	0%	0%	0%	0%	0%	0%	0.16%	0%
2026/02/27	76.9%	13.36%	0%	0%	0%	0%	0%	0%	0.12%	0%
2026/02/28	62.46%	12.98%	0%	0%	0%	0%	0%	0%	0%	0%

betonline.ag
hellomillions.com
goldenheartsgames.com
casino.org
kinguin.net
draftkings.com
10bestcasinosusa.com
betmgm.com
fanduel.com
ballybet.com

In February 2026, betonline.ag dominated with fluctuating spend shares, peaking at 82.97%. Goldenheartsgames.com saw sporadic activity, while casino.org maintained steady shares. Hellomillions.com and draftkings.com showed consistent engagement. The month concluded with betonline.ag leading the pack.

Market Exposure

Competitor Count for US Gambling & Gaming Online Gambling

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/02/01	26
2026/02/02	34
2026/02/03	28
2026/02/04	39
2026/02/05	31
2026/02/06	25
2026/02/07	31
2026/02/08	31
2026/02/09	29
2026/02/10	28
2026/02/11	33
2026/02/12	31
2026/02/13	25
2026/02/14	31
2026/02/15	31
2026/02/16	29
2026/02/17	45
2026/02/18	41
2026/02/19	30
2026/02/20	25
2026/02/21	17
2026/02/22	22
2026/02/23	21
2026/02/24	24
2026/02/25	22
2026/02/26	16
2026/02/27	21
2026/02/28	23

February began with 26 advertisers, peaking at 45 mid-month. A decline followed, ending with 23. The month showcased dynamic shifts, highlighting competitive fluctuations.

Campaign Efficiency

Market Loss & Market Gains for US Gambling & Gaming Online Gambling

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
betonline.ag	1.99%
crazygames.com	0.95%
hellomillions.com	0.41%
parlayplay.io	0.41%
caesarspalaceonline.com	0.3%
nikke-global.com	-0.24%
draftkings.com	-0.37%
backbone.com	-0.73%
kinguin.net	-2.06%
giftcards.com	-2.69%

Betonline.ag surged with a 1.99% increase, while giftcards.com dropped by 2.69%. Crazygames.com rose by 0.95%, contrasting kinguin.net’s 2.06% decline.

Campaign Efficiency

US Gambling & Gaming Online Gambling Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data

Date	betonline.ag	parlayplay.io	hellomillions.com	crazygames.com	kinguin.net	giftcards.com	backbone.com	nikke-global.com	draftkings.com	fanduel.com
2026/02/01	59.81%	0%	4.23%	3.01%	10.2%	4.09%	0%	11.18%	4.01%	0%
2026/02/02	54.58%	0.05%	0.69%	5.49%	0%	0%	0%	0%	7.32%	9.15%
2026/02/03	31.12%	0.2%	42.45%	2.68%	12.75%	3.65%	0%	0%	0%	0.89%
2026/02/04	25.26%	0.15%	1.68%	2.03%	20.71%	24.85%	0%	0%	1.02%	3.6%
2026/02/05	35.66%	0.2%	3.12%	1.57%	21.9%	10.97%	10.94%	0%	2.24%	0%
2026/02/06	71.33%	0.07%	6.54%	0%	0%	0%	0%	4.34%	3.91%	0%
2026/02/07	35.36%	0.53%	3.55%	0%	10.34%	33.14%	6.2%	0%	2.09%	1.02%
2026/02/08	79.72%	0.51%	5.86%	3.21%	0%	0%	0%	5.33%	0%	0%
2026/02/09	48.1%	0.66%	0.96%	0.88%	26.88%	0%	10.73%	0%	0%	1.76%
2026/02/10	78.54%	0.4%	2.5%	2.7%	0%	0%	0%	0%	3.95%	0%
2026/02/11	68.1%	0.63%	1.29%	3.42%	4.65%	0%	0%	0%	5.71%	0.02%
2026/02/12	35.66%	0.2%	3.12%	1.57%	21.9%	10.97%	10.94%	0%	2.24%	0%
2026/02/13	71.33%	0.07%	6.54%	0%	0%	0%	0%	4.34%	3.91%	0%
2026/02/14	35.36%	0.53%	3.55%	0%	10.34%	33.14%	6.2%	0%	2.09%	1.02%
2026/02/15	79.72%	0.51%	5.86%	3.21%	0%	0%	0%	5.33%	0%	0%
2026/02/16	48.1%	0.66%	0.96%	0.88%	26.88%	0%	10.73%	0%	0%	1.76%
2026/02/17	15.03%	0.1%	0.14%	0%	0%	0%	0%	0%	3.97%	7.2%
2026/02/18	50.66%	1.06%	1.69%	2.72%	0%	0%	0%	0%	0%	5.17%
2026/02/19	48.56%	11.42%	21.87%	5.21%	0%	0%	0%	0%	0%	0%
2026/02/20	66.7%	2%	4.35%	4.47%	0%	18.23%	0%	0%	0%	0%
2026/02/21	70.87%	2.05%	8.51%	9.5%	0%	0%	0%	0%	0%	0%
2026/02/22	0%	7.97%	45.29%	22.02%	0%	0%	0%	0%	0%	0%
2026/02/23	49.93%	1.29%	27.84%	6.69%	0%	0%	0%	0%	0%	0%
2026/02/24	37.83%	0.9%	23.13%	6.32%	0%	0%	0%	0%	0%	0%
2026/02/25	36.64%	7.33%	16.52%	19.71%	0%	0%	0%	0%	0.88%	0%
2026/02/26	91.6%	0.16%	5.72%	0%	0%	0%	0%	0%	0%	0.07%
2026/02/27	84.76%	0.51%	10.94%	0%	0%	0%	0%	0%	0%	0.03%
2026/02/28	65.22%	13.47%	10.45%	4.25%	0%	0%	0%	0%	0%	0%

betonline.ag
parlayplay.io
hellomillions.com
crazygames.com
kinguin.net
giftcards.com
backbone.com
nikke-global.com
draftkings.com
fanduel.com

In February 2026, betonline.ag dominated with fluctuating impressions, peaking at 91.6% on the 26th. kinguin.net and giftcards.com showed sporadic presence, while parlayplay.io and hellomillions.com had modest gains. The month ended with betonline.ag leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Gambling & Gaming Online Gambling

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for US Gambling & Gaming Online Gambling - Last month

1
Free Online Games on CrazyGames | Play Now https://www.crazygames.com
Play Free Games Instantly: No Download Required. Click Now And Start Playing!
2
FanDuel Sportsbook | Bet $5 Get $200 If Bet Wins https://www.fanduel.com
Get $200 In Bonus Bets If Your First Bet Wins. Bet The NFL on FanDuel. Be A Part Of Every Game With Incredible Offers From America's #1 Sportsbook.
3
Roblox eGift Card | Giftcards.com
Buy The Perfect Gift Card For Friends, Family, Co-Workers and Everyone In Between. Gift Cards...
4
24/7 Live Blackjack Action - Welcome Bonus: Don’t Miss Out https://www.hellomillions.com
Experience the thrill of Blackjack with real live dealers at HelloMillions Social Casino.
5
Earn up to $120 per Test https://www.testerup.com › earn › money
Play Games Anywhere — Play mobile games and get paid. Make money online. Play games, complete surveys and get...

In the vibrant world of Google PPC, CrazyGames entices with instant play, while FanDuel lures sports enthusiasts with lucrative bonuses. Giftcards.com offers the perfect gift, HelloMillions thrills with live Blackjack, and TesterUp promises earnings through gaming. Each ad captivates with unique appeals.

Frequently Asked Questions

Why is the US Gambling & Gaming Online Gambling February 2026 Report useful and how should I use it?

Why is the US Gambling & Gaming Online Gambling February 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the US Gambling & Gaming Online Gambling February 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the US Gambling & Gaming Online Gambling February 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the US Gambling & Gaming Online Gambling February 2026 Report?

The US Gambling & Gaming Online Gambling February 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The US Gambling & Gaming Online Gambling February 2026 Report aggregates data from across both device types and Google Shopping.
Who is this US Gambling & Gaming Online Gambling February 2026 Report for?

The US Gambling & Gaming Online Gambling February 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

GIMO Case Study: Reducing CPCs and Saving €1.12M for Clients

GIMO is a specialist digital marketing agency for the gaming industry. In 2019, they saw their cost-per-clicks (CPCs) rise sharply for their clients, primarily due to brand-bidding among rivals.

GIMO set an ambitious goal: reduce their brand spend by 25%. To do that, they would need to find every opportunity for campaign efficiency.Read case study

the7stars achieves Google Ads PPC campaign optimization with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance. Read case study

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

Discover how UNTUCKit optimized its brand search strategy using Adthena’s Brand Activator, resulting in $54k savings in just six months. Learn how they improved efficiency and competitor insights.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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Google AI Overview visibility for Gambling & Gaming Online Gambling US

AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 US Gambling & Gaming Online Gambling brands

Share of Spend for the top 10 US Gambling & Gaming Online Gambling brands

Competitor Count for US Gambling & Gaming Online Gambling

Market Loss & Market Gains for US Gambling & Gaming Online Gambling

US Gambling & Gaming Online Gambling Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Gambling & Gaming Online Gambling

Frequently Asked Questions

Why is the US Gambling & Gaming Online Gambling February 2026 Report useful and how should I use it?

Why is the US Gambling & Gaming Online Gambling February 2026 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Gambling & Gaming Online Gambling February 2026 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Gambling & Gaming Online Gambling February 2026 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

GIMO Case Study: Reducing CPCs and Saving €1.12M for Clients

the7stars achieves Google Ads PPC campaign optimization​ with Adthena

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

Get the full picture

See this data specific to your brand performance

Related reports

UK Online Gambling

AUS Online Gambling

the7stars achieves Google Ads PPC campaign optimization with Adthena