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US Gambling & Gaming Online Gambling - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Online Gambling category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Gambling & Gaming Online Gambling brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
crowncoinscasino.com 21.83
rakuten.com 8.91
playhop.com 5.78
modo.us 5.39
mcluck.com 4.74
pulsz.com 3.82
socialplayhub.com 3.13
spree.com 2.97
coinplayzone.com 2.92
crazygames.com 2.08
others 38.43

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Crowncoinscasino.com leads with 21.83% click share, followed by Rakuten.com at 8.91%. Others dominate with 38.43%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Gambling & Gaming Online Gambling brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date crowncoinscasino.com mcluck.com pulsz.com coinplayzone.com modo.us realprize.com spree.com hellomillions.com socialplayhub.com vegascoins.com
2025/05/01 27.94% 13.47% 6.62% 9.86% 2.32% 1.31% 9.2% 2.12% 9.88% 0.11%
2025/05/02 19.01% 0.9% 1.34% 20.4% 2.77% 0% 1.03% 0.16% 14.17% 3.09%
2025/05/03 35.43% 18.05% 5.01% 7.6% 0.58% 0.31% 0% 0% 7.37% 0.25%
2025/05/04 36.69% 4.69% 0.31% 0.11% 25.66% 0.65% 5.07% 0% 4.53% 8.74%
2025/05/05 41.42% 0.38% 7.3% 1.99% 9.96% 4.55% 0% 0% 8.48% 0%
2025/05/06 36.8% 8.94% 18.12% 0.12% 0% 3.5% 0.36% 13.98% 0.65% 2.69%
2025/05/07 26.45% 13.73% 8.33% 0% 11.6% 0% 12.52% 6.34% 0% 1.3%
2025/05/08 30.54% 2.15% 16.86% 0.22% 10.64% 0.54% 0.33% 0% 3.26% 0.34%
2025/05/09 46.77% 7.55% 5.89% 0.67% 6.23% 0% 5.03% 0.51% 0.6% 2.7%
2025/05/10 35.89% 4.53% 2.19% 0.6% 3.07% 0.28% 1.93% 0% 1.22% 0%
2025/05/11 26.44% 10.25% 3.04% 0.6% 3.22% 0.43% 0.04% 0% 3.22% 10.44%
2025/05/12 24.1% 0.72% 14.09% 0% 0.53% 17.55% 1.47% 0% 0% 0%
2025/05/13 18.08% 20.18% 11.11% 1.64% 3.37% 0% 4.55% 7.42% 0.77% 0.89%
2025/05/14 24.91% 3.4% 3.06% 4.57% 4.94% 0% 9.01% 0% 13.27% 0%
2025/05/15 39.75% 8.04% 5.6% 6.19% 9.93% 0.14% 6.78% 0.13% 9.43% 2.81%
2025/05/16 39% 8.66% 0.53% 0.92% 6.15% 0.27% 0.93% 3.23% 1.89% 0.74%
2025/05/17 21.4% 14.7% 7.37% 0.19% 14.78% 5.29% 3.15% 4.62% 5.36% 4.86%
2025/05/18 27.35% 27.07% 8.3% 0% 2.57% 0% 0.79% 7.16% 0% 1.12%
2025/05/19 38.51% 14.82% 8.98% 3.33% 1.39% 2.3% 6.7% 4.77% 2.93% 0.12%
2025/05/20 40.02% 1.33% 0.78% 7.05% 5.99% 0% 0.75% 0% 14.45% 5.88%
2025/05/21 26.76% 13.57% 3.7% 0% 15.81% 5.97% 3.3% 0.12% 0.42% 4.27%
2025/05/22 31.07% 16.05% 8.61% 6.44% 5.31% 4.78% 3.46% 0% 0% 5.11%
2025/05/23 19.32% 8.43% 8.1% 11.47% 6.85% 0% 0.35% 0% 6.74% 6.65%
2025/05/24 29.9% 6.06% 12.28% 0% 4.22% 11.33% 7.3% 0% 7.67% 4.29%
2025/05/25 40.04% 3.06% 8.11% 2.28% 9.55% 4.04% 8.86% 6.33% 1.84% 0.22%
2025/05/26 23.77% 8.94% 6.57% 2.61% 8.27% 0% 1.46% 0% 0.7% 3.59%
2025/05/27 15.77% 16.86% 17.79% 6.92% 3.34% 0% 2.94% 14.68% 0.86% 0.33%
2025/05/28 36.21% 0.92% 3.75% 6.63% 5.85% 0% 4.1% 0% 13.04% 7.31%
2025/05/29 25.92% 4.53% 0.69% 6.96% 5.44% 0% 3.34% 3.14% 5.45% 6.42%
2025/05/30 16.26% 7.69% 11.83% 13.55% 9.64% 0% 5.18% 0% 6.35% 4.41%
2025/05/31 50.76% 21.45% 6.87% 4.94% 1.69% 1.31% 0.47% 0.09% 0% 0%

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CrownCoinsCasino dominated May, peaking at 50.76% on the 31st. McLuck and Pulsz showed fluctuating trends, while SocialPlayHub and CoinPlayZone had sporadic spikes. VegasCoins and Modo.us maintained modest shares.

Market Exposure

Competitor Count for US Gambling & Gaming Online Gambling

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 41
2025/05/02 45
2025/05/03 47
2025/05/04 39
2025/05/05 39
2025/05/06 46
2025/05/07 51
2025/05/08 50
2025/05/09 47
2025/05/10 51
2025/05/11 53
2025/05/12 48
2025/05/13 45
2025/05/14 37
2025/05/15 46
2025/05/16 44
2025/05/17 49
2025/05/18 42
2025/05/19 42
2025/05/20 47
2025/05/21 46
2025/05/22 39
2025/05/23 48
2025/05/24 43
2025/05/25 48
2025/05/26 43
2025/05/27 50
2025/05/28 48
2025/05/29 48
2025/05/30 40
2025/05/31 40

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May began with 41 advertisers, peaking at 53 mid-month. Fluctuations followed, ending with 40 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Gambling & Gaming Online Gambling

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
coinplayzone.com 2.76%
giftcards.com 2.2%
rakuten.com 1.96%
modo.us 1.86%
funrize.com 1.73%
7seascasino.com -0.97%
k4g.com -1.09%
cdkeys.com -1.96%
kinguin.net -2.42%
playhop.com -3.89%

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Coinplayzone.com surged with a 2.76% click share increase, while playhop.com dropped by 3.89%.

Campaign Efficiency

US Gambling & Gaming Online Gambling Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date crowncoinscasino.com mcluck.com rakuten.com pulsz.com modo.us coinplayzone.com playhop.com spree.com socialplayhub.com vegascoins.com
2025/05/01 21.08% 9.63% 8.39% 4.63% 0.93% 6.91% 1.96% 4.65% 6.84% 0.08%
2025/05/02 11.1% 0.37% 9.88% 0.67% 1.22% 10.33% 0.85% 0.61% 8.65% 2.24%
2025/05/03 16.69% 6.76% 12.69% 2.57% 0.24% 2.89% 5.44% 0% 3.01% 0.12%
2025/05/04 30.32% 3.58% 0% 0.25% 13.18% 0.08% 5.92% 3.47% 3.34% 6.01%
2025/05/05 33.8% 0.25% 6.64% 6.63% 5.62% 1.36% 3.22% 0% 7.62% 0%
2025/05/06 26.73% 4.28% 5.85% 7.58% 0% 0.07% 17.13% 0.78% 0.29% 2.65%
2025/05/07 23.56% 5.15% 8.15% 3.22% 7.39% 0% 0.09% 8.3% 0% 1.86%
2025/05/08 20.35% 1.08% 10.72% 9.61% 4.38% 0.1% 2.88% 0.54% 1.3% 0.1%
2025/05/09 38.45% 4.54% 0% 4.71% 3.52% 0.38% 0.27% 3.27% 0.26% 3.39%
2025/05/10 18.43% 1.57% 12.92% 0.84% 0.96% 0.24% 5.29% 1.86% 0.36% 0%
2025/05/11 22.87% 5.16% 9.59% 2.34% 1.47% 1.47% 0.52% 0.06% 1.56% 4.38%
2025/05/12 11.62% 0.26% 16.25% 6.62% 0.17% 0% 10.89% 1.47% 0% 0%
2025/05/13 12.83% 8.09% 22.86% 4.19% 1.27% 1.27% 0% 3.06% 0.28% 0.28%
2025/05/14 10.05% 1.16% 18.27% 1.16% 1.53% 1.53% 7.45% 5.31% 3.77% 0%
2025/05/15 26.09% 4.58% 6.01% 3.62% 5.82% 5.13% 3.27% 6.09% 7.03% 2.87%
2025/05/16 29.56% 5.58% 2.3% 0.43% 4.16% 2.52% 3.76% 1.12% 2.61% 0.52%
2025/05/17 18.4% 10.97% 8.29% 5.96% 10.64% 0.15% 0% 4.04% 5.5% 3.93%
2025/05/18 25.73% 12.74% 8.93% 4.97% 2.29% 0% 0% 1.83% 0% 2.04%
2025/05/19 27.93% 7.65% 13.05% 5.43% 2.59% 2.68% 3.04% 5.76% 2.6% 2.6%
2025/05/20 22.98% 0.99% 9.81% 0.62% 8.41% 6.23% 0% 0.58% 12.47% 4.95%
2025/05/21 22.61% 6.07% 8.71% 3.52% 11.63% 0% 3.55% 3.67% 0.24% 2.96%
2025/05/22 24.59% 9.81% 9.42% 5.52% 9.01% 4.47% 0% 2.98% 0% 3.2%
2025/05/23 13.58% 4.55% 7.19% 5.66% 8.27% 8.77% 0% 0.97% 4.89% 5.79%
2025/05/24 21.92% 3.85% 11.47% 6.35% 9.87% 0% 0% 4.94% 3.26% 2.33%
2025/05/25 24.27% 1.56% 13.4% 2.59% 8.19% 1.53% 4.1% 6.85% 1.53% 0.69%
2025/05/26 18.39% 3.57% 6.62% 3.02% 8.32% 2.05% 6.69% 2.52% 0.55% 3.02%
2025/05/27 13.27% 7.74% 10.38% 9.64% 7.22% 4.94% 0% 3.48% 0.71% 0.23%
2025/05/28 31.37% 0.78% 9.71% 2.86% 5.85% 7.48% 0% 2.95% 9.61% 4.7%
2025/05/29 18.84% 2.1% 13.35% 0.43% 5.36% 6.44% 3.11% 3.21% 4.42% 3.76%
2025/05/30 11.13% 4.39% 9.67% 5.18% 7.53% 11.64% 4.73% 4.49% 7.13% 2.77%
2025/05/31 42.66% 13.28% 10.71% 5.12% 4.21% 3.16% 1.74% 1.12% 0% 0%

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CrownCoinsCasino’s impression share fluctuated, peaking at 42.66% on May 31. McLuck and Rakuten showed moderate gains, while SocialPlayHub and Pulsz had minimal impact. The month ended with CrownCoinsCasino leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Gambling & Gaming Online Gambling

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    CrownCoins Casino: #1 in US https://www.crowncoinscasino.com

    Play Sweet Bonanza Today — CrownCoins Casino, the #1 sweepstakes online casino in the US. Amazing gaming experience!

  2. 2
    Fast Payouts | They Take Weeks - Get Fast No Hassle Redemptions https://promo.modo.us

    Join thousands of daily winners who love Modo for real wins and fun. Be a Modo VIP today. Avoid the...

  3. 3
    #1 USA's Casino Choice | Claim Real Casino Wins https://www.pulsz.com

    Challenge yourself with the most thrilling Social Casino Games on the market and Win.

  4. 4
    Roblox eGift Cards - eGift and Virtual Gift Cards | Rakuten https://www.rakuten.com

    Gift Cards for them, Savings for You. Save Money on Gift Cards from your Favorite Brands.

  5. 5
    Paid Game Testing - Earn 800 Dollar Immediately https://www.testerup.com

    Make money online testing apps and websites. Quick payouts, easy tasks. Start today!

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CrownCoins Casino leads with its claim as the “#1 sweepstakes online casino in the US,” offering an “amazing gaming experience.” Modo entices with “fast payouts” and a VIP experience, while Pulsz promotes thrilling social casino games. Rakuten focuses on savings with eGift cards, and Testerup offers immediate earnings through game testing.

Frequently Asked Questions

Customer Success Stories

GIMO Case study

GIMO Case Study: Reducing CPCs and Saving €1.12M for Clients

GIMO is a specialist digital marketing agency for the gaming industry. In 2019, they saw their cost-per-clicks (CPCs) rise sharply for their clients, primarily due to brand-bidding among rivals.

GIMO set an ambitious goal: reduce their brand spend by 25%. To do that, they would need to find every opportunity for campaign efficiency.Read case study
the7stars Case study: PPC campaign Optimization

the7stars case study: Achieving Google Ads PPC campaign optimization​ with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance. Read case study
UntuckIt Case Study

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

Discover how UNTUCKit optimized its brand search strategy using Adthena’s Brand Activator, resulting in $54k savings in just six months. Learn how they improved efficiency and competitor insights.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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