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US Gambling & Gaming Online Gambling - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Online Gambling category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Online Gambling – US

Google AI Overview visibility for Gambling & Gaming Online Gambling US

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 8.17088180411
91.8291181959
8%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 36
64
36%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 0%
Transactional 8%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 6%

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Market Exposure

Share of Clicks for top 10 US Gambling & Gaming Online Gambling brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
betonline.ag 95.6
crazygames.com 0.99
hellomillions.com 0.9
parlayplay.io 0.43
hero-wars.com 0.39
eldorado.gg 0.18
iggm.com 0.15
giftcards.com 0.1
guy4game.com 0.09
testerup.com 0.08
others 1.09
  • betonline.ag - 95.6%
  • crazygames.com - 0.99%
  • hellomillions.com - 0.9%
  • parlayplay.io - 0.43%
  • hero-wars.com - 0.39%
  • eldorado.gg - 0.18%
  • iggm.com - 0.15%
  • giftcards.com - 0.1%
  • guy4game.com - 0.09%
  • testerup.com - 0.08%
  • others - 1.09%

Copyright © Adthena. All rights reserved.

In the PPC landscape, betonline.ag dominates with 95.6% click share, overshadowing others like crazygames.com at 0.99% and hellomillions.com at 0.9%. The ‘others’ category collectively holds 1.09%.

Market Exposure

Share of Spend for the top 10 US Gambling & Gaming Online Gambling brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date betonline.ag parlayplay.io hero-wars.com hellomillions.com testerup.com goldenheartsgames.com crazygames.com draftkings.com fanduel.com casinoworld.com
2026/03/01 63.46% 5.42% 0.1% 16.12% 2.49% 0% 3.25% 0% 0.47% 2.18%
2026/03/02 70.92% 2.21% 0% 16.63% 4.06% 0.39% 0.95% 0% 0% 0%
2026/03/03 65.94% 2.92% 1.36% 4.87% 1.35% 0% 3.61% 0% 6.18% 0.37%
2026/03/04 78.16% 3.76% 0.06% 5.2% 0.89% 0% 1.84% 0.01% 1.62% 1.84%
2026/03/05 67.66% 2.21% 0% 11.56% 0.59% 0% 1.45% 0.95% 0.21% 0%
2026/03/06 75.93% 0.43% 0% 5.34% 1.35% 0.36% 0% 8.94% 5.85% 0%
2026/03/07 79.21% 1.18% 0.03% 3.74% 1.55% 7.43% 0% 0.01% 0.01% 0.23%
2026/03/08 60.8% 2.79% 0.07% 25.45% 1.01% 0% 0% 0.02% 0.02% 0.82%
2026/03/09 71.48% 2.09% 0% 19.84% 1.03% 0.42% 0% 0.18% 0.4% 0%
2026/03/10 70.09% 1.73% 2.17% 17.75% 0.52% 0.74% 2.88% 0.01% 0.01% 0%
2026/03/11 60.56% 1.71% 1.86% 16.59% 0.76% 2.81% 2.3% 0.02% 0.02% 3.01%
2026/03/12 63.68% 8.15% 6.07% 11.68% 1.15% 2.06% 0.01% 0% 0.32% 0%
2026/03/13 70.01% 3.11% 3.49% 9.5% 0.16% 0.99% 2.31% 0.19% 0% 3.07%
2026/03/14 41.57% 13.54% 1.96% 23.82% 0.51% 4.85% 0% 0% 0% 2.55%
2026/03/15 73.48% 3.56% 2.49% 8.11% 0.24% 0.02% 0% 0% 0.06% 0%
2026/03/16 71.05% 6.32% 1.62% 13.51% 0.14% 0.01% 4.12% 0% 0% 0%
2026/03/17 77.61% 3.54% 1.44% 5.01% 0.12% 0.5% 0.5% 0% 0.42% 0%
2026/03/18 71.65% 3.69% 1.73% 10.08% 0% 2.6% 2.08% 0% 0% 0%
2026/03/19 71.81% 3.47% 0.03% 11.29% 0.43% 3.62% 0% 0% 0% 0%
2026/03/20 65.88% 4.78% 1.22% 5.28% 0.67% 11.82% 0% 0% 0% 0%
2026/03/21 76.48% 2.52% 1.63% 5.42% 0.92% 4.11% 2% 0% 0% 0%
2026/03/22 62.41% 8.07% 0.21% 5.83% 0.32% 14.32% 1.94% 0.34% 0.22% 0%
2026/03/23 51.47% 8.44% 1.08% 2.26% 0.09% 0.06% 1.35% 13.01% 0% 0%
2026/03/24 70.29% 6.04% 4.62% 6.63% 0.21% 0% 6.01% 0% 0% 0%
2026/03/25 67.79% 9.29% 1.4% 4.05% 0.52% 0.6% 0.01% 0% 0% 3.12%
2026/03/26 77.38% 2.25% 1.39% 2.77% 0.67% 0.01% 0% 0% 0% 0.93%
2026/03/27 65.62% 6% 2.02% 5.94% 0.47% 6.31% 0.23% 0% 0% 1.35%
2026/03/28 67.98% 3.69% 4.42% 5.75% 1.38% 0.02% 0% 0% 1.97% 0%
2026/03/29 34.7% 5.81% 3.54% 9.58% 0.64% 2.3% 0.01% 22.72% 14.84% 0%
2026/03/30 68.71% 9.22% 1.18% 2.93% 0.1% 0.01% 0% 0% 0% 6.04%
2026/03/31 89.4% 1.68% 1.56% 1.34% 0.29% 0.01% 0% 0% 0% 0%
  • betonline.ag
  • parlayplay.io
  • hero-wars.com
  • hellomillions.com
  • testerup.com
  • goldenheartsgames.com
  • crazygames.com
  • draftkings.com
  • fanduel.com
  • casinoworld.com

Copyright © Adthena. All rights reserved.

In March 2026, betonline.ag dominated PPC spend, peaking at 89.40 on the 31st. Draftkings.com and fanduel.com showed sporadic activity, while hellomillions.com had a notable spike on the 8th. The month concluded with betonline.ag leading significantly.

Market Exposure

Competitor Count for US Gambling & Gaming Online Gambling

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 21
2026/03/02 21
2026/03/03 27
2026/03/04 27
2026/03/05 24
2026/03/06 18
2026/03/07 24
2026/03/08 25
2026/03/09 25
2026/03/10 27
2026/03/11 22
2026/03/12 27
2026/03/13 25
2026/03/14 19
2026/03/15 26
2026/03/16 18
2026/03/17 25
2026/03/18 22
2026/03/19 22
2026/03/20 22
2026/03/21 18
2026/03/22 23
2026/03/23 24
2026/03/24 18
2026/03/25 20
2026/03/26 24
2026/03/27 24
2026/03/28 21
2026/03/29 22
2026/03/30 20
2026/03/31 21

Copyright © Adthena. All rights reserved.

March began with 21 advertisers, peaking at 27 mid-month. Fluctuations followed, ending at 21.

Campaign Efficiency

Market Loss & Market Gains for US Gambling & Gaming Online Gambling

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
parlayplay.io 0.37%
caesarsgames.com 0.12%
playhop.com 0.12%
hero-wars.com 0.09%
iggm.com 0.07%
steampowered.com -0.06%
ssegold.com -0.06%
60freegames.com -0.09%
crazygames.com -0.15%
hellomillions.com -0.87%

Copyright © Adthena. All rights reserved.

Parlayplay.io surged with a 0.37 increase, while hellomillions.com plummeted by -0.87. Hero-wars.com and caesarsgames.com saw modest gains.

Campaign Efficiency

US Gambling & Gaming Online Gambling Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date betonline.ag hero-wars.com iggm.com eldorado.gg parlayplay.io hellomillions.com testerup.com crazygames.com goldenheartsgames.com giftcards.com
2026/03/01 68.96% 0.05% 1.32% 1.33% 3.74% 9.95% 1.34% 8.99% 0% 0%
2026/03/02 78.99% 0% 0.86% 0.69% 0.8% 11.85% 2.65% 2.34% 0.04% 0%
2026/03/03 81.21% 2.21% 0.65% 0.65% 1.47% 2.55% 0.69% 4.41% 0% 0%
2026/03/04 83.28% 0.02% 0.92% 0.46% 1.92% 3.03% 0.61% 2.09% 0% 0%
2026/03/05 79.88% 0% 0.51% 0.51% 0.93% 7.35% 0.43% 1.74% 0% 0%
2026/03/06 89.93% 0% 0.31% 0.62% 0.4% 3.12% 0.6% 0% 0.08% 0%
2026/03/07 88.31% 0.01% 0.4% 0.53% 0.48% 1.41% 1.07% 0% 2.42% 0%
2026/03/08 65.5% 0.03% 0.9% 4.89% 3.23% 20.43% 0.91% 0% 0% 0%
2026/03/09 81.23% 0% 0.42% 0.56% 1.55% 13.88% 0.42% 0% 0.06% 0%
2026/03/10 77.92% 3.17% 0.47% 0.47% 0.66% 11.48% 0.21% 3.17% 0.39% 0%
2026/03/11 74.75% 2.84% 0.2% 1% 0.5% 11.1% 0.38% 2.74% 0.7% 0%
2026/03/12 76.54% 9.51% 1.15% 1.15% 2.97% 5.23% 0.44% 0.04% 0.34% 0%
2026/03/13 77.77% 5.63% 0.21% 0% 1.49% 4.69% 0.06% 2.82% 0.28% 0%
2026/03/14 54.88% 4.47% 0.66% 1.65% 7.21% 21.22% 0.67% 0% 3.18% 0%
2026/03/15 75.31% 4.29% 0.6% 0% 2.6% 4.98% 0.16% 0% 0.01% 0%
2026/03/16 79.93% 2.39% 0.17% 0.18% 3.44% 6.95% 0.05% 4.74% 0% 0%
2026/03/17 81.3% 2.06% 0.3% 0.45% 1.64% 1.97% 0.04% 0.5% 0.34% 5.03%
2026/03/18 79.03% 2.4% 0.69% 0.34% 1.76% 4.17% 0% 2.35% 0.19% 0%
2026/03/19 80.82% 0.01% 0.6% 0.6% 1.67% 5.2% 0.37% 0% 1.25% 7.5%
2026/03/20 86.45% 2.19% 0.48% 0% 1.85% 2.23% 0.72% 0% 1.63% 0%
2026/03/21 83.31% 2.52% 0.55% 0.73% 0.89% 2.32% 0.92% 2.47% 0.52% 0%
2026/03/22 72.63% 0.17% 0.97% 1.16% 9.48% 3.53% 0.38% 2.64% 4.86% 0%
2026/03/23 67.17% 2.02% 0.44% 0.59% 13.05% 1.39% 0.04% 1.99% 0.02% 0%
2026/03/24 71.55% 7.4% 0.68% 0.68% 2.31% 3.12% 0.15% 7.37% 0% 0%
2026/03/25 76.86% 1.99% 0.79% 0% 11.79% 1.62% 0.54% 0.02% 0.07% 0%
2026/03/26 89.54% 2.12% 0.61% 0.31% 1.06% 1.18% 0.26% 0% 0% 0%
2026/03/27 78.33% 3.71% 1.07% 1.07% 2.87% 3.33% 0.34% 0.78% 0.61% 0%
2026/03/28 77.8% 7.32% 1.87% 0.8% 1.43% 3.09% 1.05% 0% 0.01% 0%
2026/03/29 51.45% 8.56% 1.85% 1.23% 4.92% 9.6% 0.66% 0.02% 0.63% 0%
2026/03/30 78.29% 1.73% 0.75% 0.5% 11.02% 1.23% 0.04% 0% 0% 0%
2026/03/31 92.56% 2.11% 1.03% 0.85% 0.51% 0.41% 0.33% 0% 0% 0%
  • betonline.ag
  • hero-wars.com
  • iggm.com
  • eldorado.gg
  • parlayplay.io
  • hellomillions.com
  • testerup.com
  • crazygames.com
  • goldenheartsgames.com
  • giftcards.com

Copyright © Adthena. All rights reserved.

In March 2026, betonline.ag dominated with a peak impression share of 92.56% on the 31st. Parlayplay.io surged mid-month, reaching 13.05% on the 23rd. Hellomillions.com fluctuated, peaking at 21.22% on the 14th. The month concluded with betonline.ag leading the pack.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Gambling & Gaming Online Gambling

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Gambling & Gaming Online Gambling - Last month
  1. 1
    Get 15$ when you sign up https://www.bigcashweb.com

    15$ bonus for new users — Don’t just play games for fun—start earning real rewards today

  2. 2
    Free Online Games on CrazyGames | Play Now https://www.crazygames.com

    Play Free Games Instantly: No Download Required. Click Now And Start Playing!

  3. 3
    24/7 Live Blackjack Action - Welcome Bonus: Don’t Miss Out https://www.hellomillions.com

    Get ready to win with the ultimate Live Blackjack games at HelloMillions Social Casino.

  4. 4
    Instant Withdrawals - Tired of the Same Old Casinos? https://partners.parlayplay.io

    Bored of the Same Old Casinos? Try Our Top 10 Instead. Register and Play for Free.

  5. 5
    Get paid to play - Earn up to $120 per task https://www.testerup.com

    Play mobile games and earn real cash. Start testing today and get paid fast!

Copyright © Adthena. All rights reserved.

In the competitive world of online gaming, five standout PPC ads capture attention. BigCashWeb entices with a $15 sign-up bonus, urging players to earn real rewards. CrazyGames offers instant, free gaming without downloads. HelloMillions promises thrilling 24/7 live blackjack with a welcome bonus. ParlayPlay challenges the monotony of traditional casinos with instant withdrawals and a fresh top 10 list. TesterUp invites users to earn up to $120 per task by playing mobile games. Each ad uniquely appeals to gamers seeking excitement, rewards, and innovation.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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