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US Gambling & Gaming Online Gambling - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Online Gambling category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Gambling & Gaming Online Gambling brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
playhop.com 15.51
crowncoinscasino.com 11.81
crazygames.com 7.39
socialplayhub.com 4.16
modo.us 3.59
hero-wars.com 3.51
mcluck.com 3.15
pulsz.com 3.09
spree.com 2.5
giftcards.com 2.37
others 42.92

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In the gambling & gaming PPC landscape, ‘playhop.com’ leads with 15.51% click share, followed by ‘crowncoinscasino.com’ at 11.81%. ‘Others’ dominate with 42.92%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Gambling & Gaming Online Gambling brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date crowncoinscasino.com modo.us mcluck.com doubledowncasino.com socialplayhub.com pulsz.com spree.com coinplayzone.com realprize.com winrewardshub.com
2025/04/01 4.9% 0.03% 0% 0% 0% 0% 0% 0% 0% 0%
2025/04/02 0.03% 0.04% 0% 0% 0% 0% 0% 0% 0% 0%
2025/04/03 0.01% 0.01% 0% 0% 0% 0% 0% 0% 0% 57.88%
2025/04/04 21.15% 5.45% 6.9% 0.52% 11.8% 2.02% 5.01% 5.93% 0.44% 0.22%
2025/04/05 23.94% 0.39% 1.53% 0% 7.69% 3.21% 4.44% 4.85% 0% 3.81%
2025/04/06 24.3% 8.78% 8.44% 3.1% 2.81% 7.48% 6.97% 5.7% 0.08% 0%
2025/04/07 13.22% 0.81% 11.08% 0.13% 26.55% 3.43% 18.21% 4.84% 0.88% 2.57%
2025/04/08 20.35% 6.33% 18.96% 7.57% 4.5% 7.63% 9.39% 0.17% 0.04% 2.21%
2025/04/09 28.69% 10.49% 2.59% 0.23% 3.11% 9.71% 14% 0.51% 2.78% 2.56%
2025/04/10 28.16% 6.57% 9.59% 1.81% 3.39% 17.18% 6.19% 0% 5.52% 3.07%
2025/04/11 25.17% 3.09% 11.26% 1.95% 1.59% 10.61% 13.19% 7.56% 0% 10.93%
2025/04/12 20.6% 6.43% 13.22% 0.53% 14.21% 7.95% 8.93% 1.61% 0% 1%
2025/04/13 32.39% 5.07% 4.82% 2.21% 8.96% 10.52% 0% 6.34% 2.36% 0.91%
2025/04/14 24.22% 6.18% 1.43% 0% 9.26% 14.38% 6.84% 4.03% 5.31% 1.6%
2025/04/15 40.46% 0.47% 3.28% 1.49% 2.02% 1.93% 0.89% 0.07% 0% 0.33%
2025/04/16 47.85% 1.69% 1.98% 1.76% 4.34% 2.14% 0.37% 0% 0% 0.76%
2025/04/17 22.77% 12.38% 2.78% 2.2% 13.01% 0.74% 0.99% 0.87% 4.81% 4.16%
2025/04/18 11.67% 10% 6.47% 0.63% 9.45% 8.5% 1.57% 5.57% 10.87% 7.22%
2025/04/19 0.89% 5.96% 9.69% 5.68% 5.58% 8.53% 10.96% 5.11% 5.24% 8.19%
2025/04/20 10.57% 5.89% 4.13% 3.77% 7.15% 10.88% 2.83% 3.59% 1.44% 0.03%
2025/04/21 25.91% 16.55% 1.33% 0.65% 8.07% 0.96% 1.35% 6.02% 2.02% 0%
2025/04/22 27.29% 12.08% 2.88% 0.92% 4.03% 7.87% 0.2% 5.61% 15.54% 0%
2025/04/23 54.92% 8.65% 3.53% 0% 0% 3.22% 1.47% 0.15% 2.05% 0%
2025/04/24 26.22% 4.17% 32.14% 0.49% 10.4% 0.24% 0.23% 4.6% 5.15% 0%
2025/04/25 6.46% 8.1% 3.92% 1.54% 4.66% 12.85% 0.46% 12.73% 0% 0%
2025/04/26 32.95% 1.1% 9.44% 28.17% 3.28% 0.79% 3.79% 1.96% 0% 0%
2025/04/27 41.58% 0.48% 7.78% 0.12% 3.75% 0% 1.05% 5.21% 0% 0%
2025/04/28 9.02% 1.14% 6.02% 1.2% 19.83% 15.36% 13.47% 7.92% 2.53% 0%
2025/04/29 0% 11.4% 5.98% 16.76% 0.31% 1.83% 6.35% 0% 0% 0%
2025/04/30 21.07% 7.88% 4.69% 3.17% 1.32% 0.65% 0.25% 0% 0% 0%

Copyright © Adthena. All rights reserved.

April saw dynamic shifts in PPC spend. CrownCoinsCasino surged mid-month, peaking at 54.92 on April 23. CoinPlayZone fluctuated, ending with a modest 7.92. Modo.us had a steady rise, closing at 7.88. McLuck’s peak was April 24 at 32.14. DoubleDownCasino spiked on April 26 with 28.17. SocialPlayHub’s highest was April 28 at 19.83. Pulsz’s notable day was April 28 with 15.36. Spree’s peak was April 28 at 13.47. WinRewardsHub started strong, then declined, ending at 0.03.

Market Exposure

Competitor Count for US Gambling & Gaming Online Gambling

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 33
2025/04/02 32
2025/04/03 32
2025/04/04 55
2025/04/05 71
2025/04/06 56
2025/04/07 65
2025/04/08 62
2025/04/09 51
2025/04/10 54
2025/04/11 55
2025/04/12 52
2025/04/13 47
2025/04/14 61
2025/04/15 47
2025/04/16 47
2025/04/17 64
2025/04/18 70
2025/04/19 63
2025/04/20 68
2025/04/21 56
2025/04/22 53
2025/04/23 42
2025/04/24 40
2025/04/25 40
2025/04/26 45
2025/04/27 46
2025/04/28 49
2025/04/29 38
2025/04/30 42

Copyright © Adthena. All rights reserved.

April began with 33 advertisers, peaking at 71 mid-month. The month concluded with 42, reflecting dynamic shifts in advertiser presence.

Campaign Efficiency

Market Loss & Market Gains for US Gambling & Gaming Online Gambling

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
hero-wars.com 2.74%
modo.us 2.56%
samsclub.com 2.01%
realprize.com 1.69%
rakuten.com 1.36%
pulsz.com -1.06%
spree.com -1.23%
k4g.com -2.38%
crowncoinscasino.com -4.01%
crazygames.com -6.66%

Copyright © Adthena. All rights reserved.

Hero-wars.com surged with a 2.74% click share increase, while crazygames.com faced a 6.66% decline.

Campaign Efficiency

US Gambling & Gaming Online Gambling Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date playhop.com crowncoinscasino.com modo.us mcluck.com socialplayhub.com spree.com pulsz.com crazygames.com k4g.com coinplayzone.com
2025/04/01 16.87% 2.79% 0.01% 0% 0% 0% 0% 0.34% 16.32% 0%
2025/04/02 18.04% 0.01% 0.01% 0% 0% 0% 0% 0.65% 0% 0%
2025/04/03 0.72% 0.01% 0.01% 0% 0% 0% 0% 0.37% 19.46% 0%
2025/04/04 8.72% 15.14% 2.79% 3.48% 8.09% 4.47% 1.13% 0.13% 0% 5.15%
2025/04/05 13.2% 10.75% 0.19% 0.64% 5.05% 1.77% 1.78% 6.19% 9.86% 3.17%
2025/04/06 20.83% 14% 4.12% 3.5% 1.3% 2.86% 2.67% 0.03% 10.36% 2.79%
2025/04/07 3.29% 13.6% 0.61% 5% 12.37% 6.31% 3.55% 2.87% 6.19% 6.2%
2025/04/08 0.26% 23.67% 3.75% 4.6% 4.87% 4.12% 5.43% 10.76% 0% 1.48%
2025/04/09 9.79% 19.06% 7.51% 1.25% 3.94% 9.09% 7.17% 3.39% 0% 0.57%
2025/04/10 4.41% 23.19% 4.21% 6.42% 2.83% 4.21% 10.95% 6.2% 0% 0%
2025/04/11 3.1% 21.74% 2.04% 6.81% 1.41% 8.45% 6.76% 0.17% 0% 5.54%
2025/04/12 15.33% 11.63% 1.96% 5.29% 6.06% 2.63% 2.36% 0.06% 12.92% 2.33%
2025/04/13 24.73% 14.42% 1.94% 4.09% 5.55% 0% 3.87% 5.76% 8.02% 4.83%
2025/04/14 2.3% 16.24% 1.74% 1.1% 6.54% 1.83% 5.99% 0.14% 4.86% 6.18%
2025/04/15 10.29% 21.79% 0.23% 2.68% 1.92% 0.52% 0.98% 15.05% 0% 0.04%
2025/04/16 8.28% 29.91% 1.08% 0.97% 3.84% 0.22% 0.98% 2.94% 0% 0%
2025/04/17 1.37% 19.16% 11.57% 1.17% 6.93% 0.7% 0.47% 1.11% 0.09% 0.67%
2025/04/18 1.03% 16.13% 6.19% 3.86% 6.16% 1.14% 3.87% 0.52% 0.01% 4.63%
2025/04/19 4.81% 0.59% 5.09% 7.22% 4.85% 6.94% 4.94% 0.19% 0% 5.51%
2025/04/20 17.62% 6.23% 2.85% 2.9% 4.4% 2.71% 4.52% 0.06% 2.06% 2.08%
2025/04/21 4.69% 13.75% 8.8% 1.02% 4.78% 0.57% 0.34% 0% 11.83% 3.58%
2025/04/22 6.19% 17.7% 9.16% 1.25% 3.35% 0.11% 5.78% 0.09% 0% 2.88%
2025/04/23 0.02% 40.76% 6.84% 1.53% 0% 0.8% 1.2% 5.94% 0% 0.07%
2025/04/24 0.58% 21.74% 7.53% 8.93% 9.75% 0.78% 0.12% 0% 0% 5.24%
2025/04/25 27.62% 1.77% 5.38% 1.39% 1.61% 0.43% 4.11% 21.86% 0% 2.67%
2025/04/26 0.13% 24.34% 2.81% 7.6% 3.21% 3.34% 0.39% 0.23% 0% 1.61%
2025/04/27 6.88% 26.9% 0.77% 5.13% 2.04% 1.52% 0% 4.49% 0% 1.97%
2025/04/28 7.16% 6.42% 0.63% 3.87% 11.12% 7.36% 8.96% 0% 0% 8.99%
2025/04/29 16.16% 0% 2.92% 1.63% 0.11% 3.08% 0.53% 1.55% 0% 0%
2025/04/30 16.71% 12.17% 2.87% 2.34% 1.01% 0.21% 0.2% 0.1% 0% 0%

Copyright © Adthena. All rights reserved.

In April 2025, Playhop.com experienced fluctuating impressions, peaking at 27.62% on April 25. Crowncoinscasino.com saw a significant rise, reaching 40.76% on April 23. K4g.com maintained moderate levels, while Coinplayzone.com and Modo.us had lower shares. Mcluck.com and Socialplayhub.com showed varied trends, with Socialplayhub.com peaking at 12.37% on April 7. Spree.com and Pulsz.com had modest shares, and Crazygames.com saw a notable spike on April 25. The month concluded with diverse impression shares across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Gambling & Gaming Online Gambling

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Free Online Games on CrazyGames | Play Now https://www.crazygames.com

    The Best Free Games Online, Play for Free Now by Choosing One of Our Top Games. Play...

  2. 2
    CrownCoins Casino: #1 in US https://www.crowncoinscasino.com

    Play Sweet Bonanza Today — CrownCoins Casino, The #1 Sweepstakes Online Casino In The US. Amazing Gaming Experience!

  3. 3
    Online action game - Free Browser Game to Play Now https://www.hero-wars.com

    Dive into RPG adventures with online game you can play anytime on your browser. Take control of your Game and Achieve greatness. Triumph in Hero Wars. Daily activities. Unique events. Daily login rewards. PVP battle.

  4. 4
    Fast Payouts | They Take Weeks | Get Fast No Hassle Redemptions https://promo.modo.us

    Join thousands of daily winners who love Modo for real wins and fun. Be a Modo VIP today. Avoid the...

  5. 5
    10 Best Online Casinos 2025 | Withdrawals Within 30 Minutes https://www.socialplayhub.com

    Play with Confidence: Secure, Licensed, and Trusted — Your Safe Casino Experience Awaits!

Copyright © Adthena. All rights reserved.

In the competitive world of online gaming and casinos, CrazyGames entices with free games, while CrownCoins Casino boasts its #1 US status. Hero Wars offers RPG adventures, Modo promises fast payouts, and SocialPlayHub ensures secure, quick withdrawals. Each ad highlights unique experiences and benefits.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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