Share of Clicks for top 10 UK Gambling & Gaming Online Gambling brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| jackpotjoy.com | 17.32 |
| betway.com | 10.49 |
| williamhill.com | 9.3 |
| 32red.com | 8.66 |
| betvictor.com | 5.74 |
| unibet.co.uk | 4.95 |
| lottoland.co.uk | 3.91 |
| ivycasino.com | 3.67 |
| playojo.com | 2.91 |
| virgingames.com | 2.69 |
| others | 30.36 |
- jackpotjoy.com - 17.32%
- betway.com - 10.49%
- williamhill.com - 9.3%
- 32red.com - 8.66%
- betvictor.com - 5.74%
- unibet.co.uk - 4.95%
- lottoland.co.uk - 3.91%
- ivycasino.com - 3.67%
- playojo.com - 2.91%
- virgingames.com - 2.69%
- others - 30.36%
Copyright © Adthena. All rights reserved.
In the gambling PPC landscape, jackpotjoy.com leads with 17.32% click share, followed by betway.com at 10.49%. Meanwhile, ‘others’ collectively hold a significant 30.36%.
Share of Spend for the top 10 UK Gambling & Gaming Online Gambling brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | ivycasino.com | mrluck.com | 666casino.com | kongcasino.com | unibet.co.uk | 32red.com | betway.com | betvictor.com | jackpotjoy.com | clovercasino.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/12/01 | 9.72% | 9.14% | 6.45% | 18.56% | 0.2% | 0.64% | 0% | 0.18% | 0.01% | 22.47% |
| 2025/12/02 | 9.84% | 5.44% | 13.82% | 15.32% | 6.27% | 0.14% | 0% | 0.15% | 0.1% | 17.59% |
| 2025/12/03 | 3.75% | 7.16% | 6.52% | 12.96% | 4.12% | 6.76% | 0.05% | 2.81% | 0.85% | 8.59% |
| 2025/12/04 | 1.65% | 3.07% | 3.02% | 5.66% | 4.29% | 9.8% | 5.43% | 5.04% | 10.27% | 3.64% |
| 2025/12/05 | 3.86% | 2.74% | 4.33% | 4.27% | 3.19% | 8.74% | 3.45% | 2.95% | 4.84% | 3.33% |
| 2025/12/06 | 1.92% | 3.52% | 3.57% | 6.93% | 3.03% | 5.45% | 4.9% | 4.61% | 5.15% | 5.85% |
| 2025/12/07 | 2.82% | 3.25% | 4.54% | 6.03% | 4.12% | 1.05% | 6.21% | 2.93% | 6.93% | 6.33% |
| 2025/12/08 | 1.87% | 3.2% | 2.71% | 5.65% | 2.53% | 9.87% | 4.28% | 3.54% | 4.88% | 6% |
| 2025/12/09 | 4.02% | 3.11% | 3.55% | 6.96% | 3.53% | 6.81% | 5.67% | 3.99% | 8.65% | 6.7% |
| 2025/12/10 | 3.04% | 3.59% | 2.64% | 6.12% | 5.49% | 12.01% | 3.68% | 4.31% | 7.75% | 7.85% |
| 2025/12/11 | 5.38% | 4.86% | 7.18% | 6.48% | 4.29% | 7.11% | 5.26% | 4.87% | 5.85% | 9.28% |
| 2025/12/12 | 10.63% | 5.9% | 11.01% | 10.04% | 5.24% | 1.56% | 0.16% | 2.1% | 0.43% | 14.66% |
| 2025/12/13 | 8.58% | 4.22% | 8.53% | 8.01% | 2.69% | 0.74% | 0.07% | 3.71% | 0.38% | 10.21% |
| 2025/12/14 | 10.97% | 9.54% | 9.49% | 8.67% | 5.46% | 0.67% | 0.03% | 0.76% | 0.79% | 15.35% |
| 2025/12/15 | 4.01% | 4.18% | 5.72% | 8.98% | 3.64% | 6.79% | 4.57% | 3.92% | 6.99% | 11.68% |
| 2025/12/16 | 3.78% | 8.71% | 10.54% | 6.78% | 4.62% | 4.37% | 5.36% | 4.55% | 7.16% | 11.33% |
| 2025/12/17 | 4.38% | 5.66% | 7.98% | 6.96% | 6.35% | 7.05% | 5.44% | 4.25% | 9.36% | 7.08% |
| 2025/12/18 | 4.27% | 3.68% | 5.21% | 3.47% | 5.18% | 11.12% | 3.55% | 5.53% | 10.25% | 3.66% |
| 2025/12/19 | 9.3% | 6.14% | 8.22% | 5.5% | 5.96% | 12.22% | 2.97% | 4.27% | 9.22% | 0.05% |
| 2025/12/20 | 10.24% | 6.16% | 7.2% | 6.28% | 2.64% | 6.67% | 3.51% | 5.06% | 10.88% | 0.05% |
| 2025/12/21 | 7.31% | 6.29% | 7.77% | 6.29% | 2.82% | 5.7% | 3.85% | 4.26% | 7.15% | 0.03% |
| 2025/12/22 | 8.7% | 5.04% | 6.71% | 4.81% | 2.58% | 6.58% | 2.87% | 4.74% | 8.37% | 0.02% |
| 2025/12/23 | 6.15% | 8.28% | 7.64% | 3.41% | 7.72% | 7.25% | 7.4% | 5.51% | 8.03% | 0.02% |
| 2025/12/24 | 12.83% | 10.93% | 12.62% | 0.03% | 4.8% | 7.36% | 6.14% | 4.8% | 8.81% | 0.02% |
| 2025/12/25 | 11.37% | 12.69% | 3.12% | 0.03% | 4.84% | 8.6% | 6.14% | 6.35% | 13.13% | 0.01% |
| 2025/12/26 | 11.98% | 16.3% | 0.05% | 0.02% | 2.9% | 10.48% | 7.63% | 3.32% | 9.37% | 0% |
| 2025/12/27 | 10.31% | 14.67% | 0.04% | 3.03% | 6.49% | 8.22% | 3.99% | 3.85% | 4.62% | 0% |
| 2025/12/28 | 10.46% | 13.38% | 0.03% | 6.63% | 1.97% | 8.47% | 4.4% | 2.64% | 8.7% | 0% |
| 2025/12/29 | 8.25% | 9.68% | 4.25% | 5.53% | 5.37% | 4.21% | 3.66% | 4.53% | 4.52% | 0% |
| 2025/12/30 | 14.12% | 16.97% | 7.76% | 8.89% | 1.49% | 1.78% | 3.84% | 1.71% | 4.25% | 0.03% |
| 2025/12/31 | 13.9% | 11.9% | 9.64% | 6.06% | 3.56% | 3.2% | 2.07% | 1.33% | 0.97% | 0.01% |
- ivycasino.com
- mrluck.com
- 666casino.com
- kongcasino.com
- unibet.co.uk
- 32red.com
- betway.com
- betvictor.com
- jackpotjoy.com
- clovercasino.com
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Ivycasino.com started December strong, fluctuated mid-month, and ended with a peak at 13.90. Mrluck.com saw a steady rise, peaking at 16.97. 666casino.com had a mid-month dip but recovered to 9.64. Kongcasino.com began high, dipped, and ended at 6.06. Unibet.co.uk fluctuated, peaking at 7.72. 32red.com had a mid-month peak, ending at 3.20. Betway.com had a low start, peaking mid-month, and ended at 2.07. Betvictor.com had a steady month, ending at 1.33. Jackpotjoy.com fluctuated, peaking at 13.13, ending at 0.97. Clovercasino.com started strong, dropped mid-month, and ended near zero.
Competitor Count for UK Gambling & Gaming Online Gambling
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/12/01 | 100 |
| 2025/12/02 | 83 |
| 2025/12/03 | 107 |
| 2025/12/04 | 114 |
| 2025/12/05 | 117 |
| 2025/12/06 | 123 |
| 2025/12/07 | 120 |
| 2025/12/08 | 111 |
| 2025/12/09 | 120 |
| 2025/12/10 | 126 |
| 2025/12/11 | 119 |
| 2025/12/12 | 121 |
| 2025/12/13 | 110 |
| 2025/12/14 | 108 |
| 2025/12/15 | 113 |
| 2025/12/16 | 111 |
| 2025/12/17 | 119 |
| 2025/12/18 | 113 |
| 2025/12/19 | 112 |
| 2025/12/20 | 110 |
| 2025/12/21 | 113 |
| 2025/12/22 | 105 |
| 2025/12/23 | 109 |
| 2025/12/24 | 102 |
| 2025/12/25 | 109 |
| 2025/12/26 | 107 |
| 2025/12/27 | 105 |
| 2025/12/28 | 107 |
| 2025/12/29 | 113 |
| 2025/12/30 | 115 |
| 2025/12/31 | 108 |
Copyright © Adthena. All rights reserved.
December began with 100 advertisers, dipped to 83, then surged to 126 mid-month. The month concluded with 108 advertisers, reflecting a dynamic landscape.
