Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Online Gambling category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 15.0221616907 |
| 84.9778383093 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 52 |
| 48 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| skyvegas.com | 23.93 |
| jackpotjoy.com | 17.89 |
| mrq.com | 10.96 |
| betway.com | 7.79 |
| betvictor.com | 6.41 |
| 32red.com | 5.52 |
| bet365.com | 2.07 |
| virgingames.com | 1.92 |
| unibet.co.uk | 1.57 |
| betfred.com | 1.57 |
| others | 20.37 |
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Skyvegas.com leads with 23.93% click share, followed by ‘others’ at 20.37%. Jackpotjoy.com captures 17.89%, while mrq.com holds 10.96%. Betway.com and betvictor.com trail with 7.79% and 6.41%, respectively.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | bestukonlinecasinosites.com | top10bestonlinecasinos.co.uk | mrq.com | playright.co.uk | skyvegas.com | 32red.com | betvictor.com | 10bestcasinos.co.uk | top10casinositesuk.co.uk | ubet.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/07/01 | 6.93% | 7.71% | 4.74% | 10.83% | 5.05% | 4.01% | 3.6% | 3.74% | 3.87% | 0.44% |
| 2026/07/02 | 6.39% | 6.81% | 3.64% | 6.53% | 5.18% | 4.09% | 3.7% | 3.13% | 2.33% | 4.07% |
| 2026/07/03 | 5.69% | 6.49% | 3.14% | 5.54% | 5.31% | 3.24% | 4.67% | 4.54% | 2.58% | 3.29% |
| 2026/07/04 | 9.16% | 8.81% | 2.54% | 8.67% | 4.77% | 3.21% | 3.02% | 6.28% | 2.42% | 4.64% |
| 2026/07/05 | 9.5% | 7.55% | 2.89% | 9.23% | 3.87% | 2.97% | 3.41% | 7.09% | 1.74% | 2.79% |
| 2026/07/06 | 9.93% | 7.31% | 4.38% | 12.94% | 5.26% | 3.14% | 2.72% | 5.6% | 3.44% | 2.5% |
| 2026/07/07 | 10.18% | 8.18% | 4.35% | 10.4% | 4.67% | 3.19% | 1.48% | 3.62% | 2.05% | 3% |
| 2026/07/08 | 7.08% | 7.74% | 4.62% | 8.92% | 4.49% | 3.66% | 3.35% | 3.02% | 4.22% | 4.9% |
| 2026/07/09 | 6.52% | 4.84% | 4.5% | 8.75% | 4.83% | 4.31% | 4.04% | 3.79% | 1.81% | 4.79% |
| 2026/07/10 | 6.89% | 7.35% | 5.3% | 5.91% | 3.68% | 4.04% | 3.89% | 4.94% | 1.53% | 6.31% |
| 2026/07/11 | 14.57% | 7.94% | 4.34% | 6.78% | 3.49% | 2.27% | 4.34% | 4.37% | 4.34% | 5.08% |
| 2026/07/12 | 8.75% | 6.65% | 4.24% | 6.8% | 4.92% | 2.29% | 3.66% | 4.3% | 3.93% | 3.78% |
| 2026/07/13 | 10.1% | 7.47% | 4.41% | 5.32% | 4.3% | 3.06% | 3.6% | 3.1% | 2.37% | 6.86% |
| 2026/07/14 | 13.39% | 8.67% | 4.5% | 5.3% | 3.44% | 3.04% | 3.99% | 4.97% | 1.38% | 4.25% |
| 2026/07/15 | 8.78% | 5.32% | 6.17% | 5.5% | 4.01% | 3.89% | 5.14% | 5.08% | 4.16% | 4.94% |
| 2026/07/16 | 8.85% | 9.4% | 4.99% | 5.57% | 6.1% | 3.27% | 4.79% | 3.16% | 3.6% | 4.78% |
| 2026/07/17 | 7.17% | 8.71% | 6.87% | 4.07% | 6.19% | 3.71% | 5.62% | 4.04% | 6.12% | 2.8% |
| 2026/07/18 | 8.5% | 8.62% | 3.76% | 7.09% | 6.45% | 3.64% | 5.37% | 5.42% | 3.67% | 5% |
| 2026/07/19 | 9.95% | 7.17% | 4.16% | 7.46% | 4.72% | 1.97% | 4.12% | 4.85% | 4.73% | 4.44% |
| 2026/07/20 | 11.76% | 5.61% | 3.65% | 10.14% | 7.95% | 3.49% | 4.12% | 4.83% | 4.33% | 4.8% |
| 2026/07/21 | 13.38% | 8.66% | 4.49% | 5.3% | 3.43% | 3.04% | 3.98% | 4.97% | 1.37% | 4.25% |
| 2026/07/22 | 9.36% | 9.69% | 4.68% | 4.76% | 6.35% | 3.22% | 3.23% | 2.89% | 4.09% | 4.66% |
| 2026/07/23 | 10.24% | 6.3% | 4.33% | 8.32% | 7.01% | 4% | 3.59% | 2.72% | 3.07% | 3.42% |
| 2026/07/24 | 8.62% | 6.19% | 7.12% | 6.66% | 7.68% | 4.57% | 3.89% | 3.97% | 3.07% | 3.91% |
| 2026/07/25 | 9% | 8.23% | 5.43% | 7.52% | 8.13% | 2.6% | 3.1% | 3.34% | 3.4% | 3.95% |
| 2026/07/26 | 8.55% | 5.66% | 4.96% | 6.04% | 5.41% | 2.83% | 2.89% | 2.81% | 1.72% | 5.73% |
| 2026/07/27 | 8.1% | 5.02% | 3.72% | 7.77% | 9.15% | 4.84% | 1.86% | 3.61% | 4.03% | 2.69% |
| 2026/07/28 | 9.06% | 5.74% | 4.83% | 5.96% | 7.88% | 3.75% | 4% | 3.12% | 2.64% | 1.87% |
| 2026/07/29 | 8.33% | 6.76% | 6.99% | 9.07% | 11.26% | 5.29% | 4.92% | 2.75% | 2.78% | 1.64% |
| 2026/07/30 | 14.82% | 9.99% | 6.13% | 9.56% | 3.97% | 6.3% | 3.61% | 4% | 3.67% | 1.79% |
| 2026/07/31 | 11.2% | 9.79% | 8.6% | 7.12% | 5.31% | 4.31% | 3.96% | 2.54% | 2.09% | 1.28% |
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In July 2026, “bestukonlinecasinosites.com” saw a fluctuating spend share, peaking at 14.82% on the 30th. “top10bestonlinecasinos.co.uk” maintained a steady presence, ending at 9.79%. “mrq.com” experienced a gradual rise, closing at 8.6%. “playright.co.uk” showed variability, finishing at 7.12%. “skyvegas.com” had a notable peak on the 29th at 11.26%. “32red.com” remained consistent, ending at 4.31%. “betvictor.com” fluctuated, closing at 3.96%. “10bestcasinos.co.uk” had a steady decline, ending at 2.54%. “top10casinositesuk.co.uk” showed minor fluctuations, finishing at 2.09%. “ubet.co.uk” experienced a significant drop, closing at 1.28%.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/07/01 | 100 |
| 2026/07/02 | 105 |
| 2026/07/03 | 106 |
| 2026/07/04 | 106 |
| 2026/07/05 | 106 |
| 2026/07/06 | 105 |
| 2026/07/07 | 100 |
| 2026/07/08 | 95 |
| 2026/07/09 | 100 |
| 2026/07/10 | 99 |
| 2026/07/11 | 101 |
| 2026/07/12 | 102 |
| 2026/07/13 | 100 |
| 2026/07/14 | 111 |
| 2026/07/15 | 102 |
| 2026/07/16 | 107 |
| 2026/07/17 | 98 |
| 2026/07/18 | 100 |
| 2026/07/19 | 99 |
| 2026/07/20 | 98 |
| 2026/07/21 | 111 |
| 2026/07/22 | 108 |
| 2026/07/23 | 110 |
| 2026/07/24 | 116 |
| 2026/07/25 | 118 |
| 2026/07/26 | 120 |
| 2026/07/27 | 106 |
| 2026/07/28 | 111 |
| 2026/07/29 | 90 |
| 2026/07/30 | 86 |
| 2026/07/31 | 83 |
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July began with 100 advertisers, peaking at 120 on the 26th. A decline followed, ending the month at 83.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Skyvegas.com soared with a 3.29% click share increase, while bet365.com faced a 0.98% decline.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | kwiff.com | mrq.com | betvictor.com | 32red.com | betfred.com | jackpotjoy.com | virgingames.com | skyvegas.com | paddypower.com | amazonslots.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/07/01 | 1.57% | 6.24% | 10.13% | 6.14% | 5.61% | 4.45% | 4.68% | 5.66% | 4.73% | 2.58% |
| 2026/07/02 | 3.18% | 5.11% | 10.84% | 5.42% | 5.96% | 4.06% | 5.82% | 5.52% | 5.73% | 2.18% |
| 2026/07/03 | 1.07% | 5.38% | 10.47% | 4.93% | 3.28% | 4.29% | 7.9% | 5.25% | 4.58% | 3.92% |
| 2026/07/04 | 0.82% | 5.01% | 9.34% | 6.66% | 1.8% | 3.32% | 6.46% | 6% | 4.54% | 2.43% |
| 2026/07/05 | 1.23% | 5.14% | 10.07% | 5.34% | 3.61% | 4.16% | 5.33% | 5.28% | 8.2% | 3.72% |
| 2026/07/06 | 2.84% | 9.47% | 10.1% | 3.08% | 2.77% | 4.95% | 9.04% | 6.25% | 4.05% | 3.72% |
| 2026/07/07 | 4.18% | 6.35% | 5.9% | 4.27% | 6.5% | 4.96% | 9.08% | 5.92% | 4.58% | 2.74% |
| 2026/07/08 | 3.2% | 7.29% | 9.11% | 3.89% | 7.85% | 4.87% | 6.7% | 5.53% | 6.86% | 2.6% |
| 2026/07/09 | 3.01% | 5.83% | 8.87% | 4.07% | 9.44% | 4.24% | 7.85% | 5.9% | 6.34% | 2.34% |
| 2026/07/10 | 3.11% | 6.61% | 11.16% | 2.79% | 5.97% | 4.32% | 7.95% | 4.16% | 6.83% | 3.96% |
| 2026/07/11 | 2.93% | 5.5% | 14.37% | 2.19% | 6.25% | 4.24% | 6.8% | 4.14% | 4.94% | 5.33% |
| 2026/07/12 | 3.51% | 5.77% | 11.72% | 1.43% | 5.98% | 4.54% | 10.23% | 6.05% | 2.04% | 2.62% |
| 2026/07/13 | 3.36% | 5.99% | 10.4% | 2.57% | 9.95% | 3.55% | 7.82% | 5.19% | 5.98% | 2.68% |
| 2026/07/14 | 2.64% | 6.55% | 13.1% | 2.97% | 6.02% | 4.65% | 6.26% | 4.57% | 4.65% | 3.18% |
| 2026/07/15 | 2.15% | 6.72% | 15.43% | 5.83% | 3.86% | 3.8% | 7.86% | 4.79% | 3.03% | 3.93% |
| 2026/07/16 | 4.13% | 4.58% | 13.31% | 2.89% | 5.04% | 3.84% | 7.72% | 6.25% | 3.27% | 2.89% |
| 2026/07/17 | 4.2% | 6.82% | 14.33% | 3.91% | 5.41% | 5.13% | 8.17% | 6.77% | 2.27% | 3.84% |
| 2026/07/18 | 4.14% | 6.24% | 15.76% | 3.58% | 5.2% | 3.17% | 8.37% | 6.81% | 1.75% | 5.23% |
| 2026/07/19 | 4.19% | 5.25% | 14.15% | 2.1% | 3.78% | 7.82% | 12.57% | 5.63% | 1.81% | 0.44% |
| 2026/07/20 | 5.97% | 7.58% | 13.36% | 4.12% | 4.51% | 3.23% | 7.35% | 7.8% | 3.1% | 3.08% |
| 2026/07/21 | 2.64% | 6.55% | 13.1% | 2.97% | 6.02% | 4.65% | 6.26% | 4.57% | 4.65% | 3.18% |
| 2026/07/22 | 3.34% | 6.19% | 11.55% | 2.62% | 5.88% | 6.99% | 8.97% | 6.49% | 3.23% | 2.91% |
| 2026/07/23 | 5.7% | 4.75% | 13.19% | 4.18% | 2.97% | 5.14% | 8.67% | 7.32% | 2.95% | 3.07% |
| 2026/07/24 | 5.17% | 7.68% | 9.98% | 3.32% | 4.93% | 4.42% | 7.06% | 7.67% | 3.81% | 2.7% |
| 2026/07/25 | 3.24% | 6.75% | 7.71% | 3.7% | 6.99% | 4.91% | 8.81% | 8.22% | 1.95% | 2.25% |
| 2026/07/26 | 4.26% | 6.69% | 8.75% | 5.29% | 6.42% | 5.85% | 7.65% | 6.23% | 3.5% | 2.11% |
| 2026/07/27 | 6.8% | 8.84% | 3.75% | 4.59% | 7.08% | 4.92% | 5.34% | 9.3% | 3.61% | 3.61% |
| 2026/07/28 | 8.78% | 7.53% | 7.99% | 5.91% | 5.13% | 5.42% | 5.68% | 8.22% | 2.07% | 3.75% |
| 2026/07/29 | 6.2% | 8.31% | 11.49% | 6.67% | 4.04% | 5.33% | 8.39% | 9.77% | 0.58% | 5.75% |
| 2026/07/30 | 7.49% | 8.54% | 9.98% | 9.18% | 3.59% | 5.88% | 6.64% | 3.04% | 1.95% | 1.49% |
| 2026/07/31 | 11.65% | 9.67% | 9.34% | 7.13% | 5.23% | 5.12% | 4.86% | 3.95% | 2.87% | 0.92% |
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In July 2026, BetVictor led with a strong impression share, peaking mid-month. Kwiff surged late, ending with 11.65%. MrQ and Virgin Games showed consistent growth, while Amazon Slots fluctuated, closing at 0.92%.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
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In the competitive world of online gambling, BetVictor, Heart Bingo, Paddy Power, Sky Vegas, and Virgin Games captivate audiences with enticing offers. From BetVictor’s £30 bonus and 100 spins to Virgin Games’ 200 spins on Game of Thrones, these ads highlight irresistible welcome offers, emphasizing free spins and bonuses to attract new customers.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the UK Gambling & Gaming Online Gambling July 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the UK Gambling & Gaming Online Gambling July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.
On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The UK Gambling & Gaming Online Gambling July 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.
With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.
Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.
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Yes. The UK Gambling & Gaming Online Gambling July 2026 Report aggregates data from across both device types and Google Shopping.
The UK Gambling & Gaming Online Gambling July 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.
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With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.
The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.
Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.