US Gambling & Gaming Poker / Poker Tournaments - PPC Market Share Analysis January 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Poker / Poker Tournaments category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Poker / Poker Tournaments – US

Google AI Overview visibility for Gambling & Gaming Poker / Poker Tournaments US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 9.36872629935
90.6312737006
9%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 18
82
18%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 0%
Transactional 0%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 0%

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Market Exposure

Share of Clicks for top 10 US Gambling & Gaming Poker / Poker Tournaments brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
pokerchips.com 27.9
tritonpokertables.com 17.02
discountpokershop.com 10.83
playwsop.com 10.21
custommadecasino.com 5.84
mrcpoker.com 4.74
pirategoldpoker.com 3.06
casinoworld.com 2.94
hellomillions.com 2.36
pokermerchant.com 2.27
others 12.83
  • pokerchips.com - 27.9%
  • tritonpokertables.com - 17.02%
  • discountpokershop.com - 10.83%
  • playwsop.com - 10.21%
  • custommadecasino.com - 5.84%
  • mrcpoker.com - 4.74%
  • pirategoldpoker.com - 3.06%
  • casinoworld.com - 2.94%
  • hellomillions.com - 2.36%
  • pokermerchant.com - 2.27%
  • others - 12.83%

Copyright © Adthena. All rights reserved.

In the poker PPC landscape, pokerchips.com dominates with 27.9% click share. Trailing are tritonpokertables.com at 17.02% and discountpokershop.com at 10.83%. Others collectively hold 12.83%.

Market Exposure

Share of Spend for the top 10 US Gambling & Gaming Poker / Poker Tournaments brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date tritonpokertables.com pokerchips.com hellomillions.com mrcpoker.com custommadecasino.com discountpokershop.com worldpokerfederation.org playwsop.com betmgm.com casinoworld.com
2026/01/01 6.92% 29.19% 0% 2.12% 2.27% 3.39% 1.77% 31.13% 11.47% 0%
2026/01/02 8.76% 30.13% 0.17% 0% 6.75% 2.24% 2.71% 38.64% 0% 0%
2026/01/03 7.52% 22.55% 5.3% 1.05% 5.25% 7.33% 2.14% 41.73% 0.58% 0%
2026/01/04 9.91% 45.48% 7.81% 3.56% 10.46% 2.62% 3.91% 0% 0% 0%
2026/01/05 14.27% 38.31% 2.71% 0% 6.76% 4.36% 5.25% 4.69% 0% 0%
2026/01/06 22.63% 26.39% 0% 3.24% 0.46% 3.54% 3.91% 25.33% 0% 0%
2026/01/07 15.32% 59.89% 0% 0% 11.83% 2.9% 0.01% 0.54% 0% 0%
2026/01/08 9.78% 50.93% 0% 3.57% 4.95% 0.5% 16.63% 3.35% 0% 0%
2026/01/09 8.58% 37.46% 17.71% 8.33% 7.85% 12.32% 0% 2.21% 0% 0%
2026/01/10 21.22% 22.62% 0% 5.28% 14.91% 19.93% 2.68% 1.63% 0% 0%
2026/01/11 5.18% 20.17% 18.25% 1.3% 6.7% 11.81% 0.2% 20.19% 0% 0%
2026/01/12 7.64% 21.06% 0% 3.94% 11.18% 18.17% 2.82% 0.03% 0.26% 0%
2026/01/13 5.76% 16.17% 0% 0.2% 5.4% 10.05% 0% 11.03% 21% 6.35%
2026/01/14 10.6% 14.31% 0% 8.46% 6.87% 6.86% 5.11% 21.71% 0% 9.92%
2026/01/15 13.1% 43.84% 0.12% 2.87% 4.67% 22.79% 0% 0.32% 0.29% 0%
2026/01/16 8.58% 37.46% 17.71% 8.33% 7.85% 12.32% 0% 2.21% 0% 0%
2026/01/17 24.56% 35.88% 0% 7.21% 5.52% 7.53% 4.88% 0.07% 0% 0%
2026/01/18 29.12% 41.05% 0% 9.21% 4.32% 0% 3.52% 0.07% 0% 0%
2026/01/19 3.68% 23.77% 0% 2.54% 3.09% 0.06% 9.05% 19.89% 0% 8.86%
2026/01/20 5.71% 16.02% 0% 0.2% 5.35% 9.95% 0% 10.93% 20.8% 6.29%
2026/01/21 10.05% 6.89% 0% 1.83% 1.03% 11.21% 1.35% 36.86% 0% 24.65%
2026/01/22 16.92% 32.1% 0% 6.93% 5.95% 0% 5.37% 0% 0% 0%
2026/01/23 16.77% 29.39% 0% 4.68% 3.63% 0% 1.81% 38.6% 0% 0%
2026/01/24 14.51% 7.43% 0% 2.69% 0% 1.75% 0% 25.9% 0% 34.64%
2026/01/25 15.58% 13.19% 21.84% 1.55% 6.82% 0% 0% 17.77% 0% 15.84%
2026/01/26 4.7% 31.36% 0% 0% 3.44% 0.91% 3.71% 19.29% 0% 17.2%
2026/01/27 27.89% 28.34% 0.19% 0% 7.68% 2.98% 2.32% 3.31% 0% 25.33%
2026/01/28 7.62% 17.5% 0% 2.37% 1.05% 1.4% 0.07% 40.88% 0% 18.23%
2026/01/29 41.93% 15.97% 0% 8.4% 3.76% 0% 11.51% 0% 0% 0%
2026/01/30 13.82% 17.77% 20.98% 0% 14.73% 2.26% 5.19% 0% 0% 0%
2026/01/31 26.41% 19.15% 12.36% 11.38% 3.21% 2.84% 2.57% 0% 0% 0%
  • tritonpokertables.com
  • pokerchips.com
  • hellomillions.com
  • mrcpoker.com
  • custommadecasino.com
  • discountpokershop.com
  • worldpokerfederation.org
  • playwsop.com
  • betmgm.com
  • casinoworld.com

Copyright © Adthena. All rights reserved.

In January 2026, playwsop.com saw fluctuating PPC spend, peaking at 41.73% early, then dipping. Pokerchips.com led with consistent high values, while tritonpokertables.com surged late month. The month ended with diverse spend patterns across domains.

Market Exposure

Competitor Count for US Gambling & Gaming Poker / Poker Tournaments

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/01/01 13
2026/01/02 12
2026/01/03 14
2026/01/04 13
2026/01/05 12
2026/01/06 14
2026/01/07 10
2026/01/08 11
2026/01/09 14
2026/01/10 12
2026/01/11 17
2026/01/12 19
2026/01/13 15
2026/01/14 15
2026/01/15 14
2026/01/16 14
2026/01/17 10
2026/01/18 12
2026/01/19 19
2026/01/20 15
2026/01/21 13
2026/01/22 7
2026/01/23 8
2026/01/24 13
2026/01/25 11
2026/01/26 17
2026/01/27 10
2026/01/28 15
2026/01/29 12
2026/01/30 10
2026/01/31 14

Copyright © Adthena. All rights reserved.

January saw fluctuating advertiser numbers, peaking at 19 on the 12th and 19th. The month concluded with 14 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Gambling & Gaming Poker / Poker Tournaments

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
playwsop.com 7.39%
casinoworld.com 5.9%
tritonpokertables.com 5.49%
vegasworld.com 2.13%
riverscasino.com 1.41%
hellomillions.com -0.94%
pokermerchant.com -1.5%
custommadecasino.com -2.49%
pokerchips.com -7.32%
discountpokershop.com -9.13%

Copyright © Adthena. All rights reserved.

Playwsop.com surged with a 7.39% increase, while discountpokershop.com plummeted by 9.13%.

Campaign Efficiency

US Gambling & Gaming Poker / Poker Tournaments Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date tritonpokertables.com mrcpoker.com hellomillions.com pokerchips.com pirategoldpoker.com custommadecasino.com discountpokershop.com worldpokerfederation.org casinoworld.com playwsop.com
2026/01/01 15.41% 3.21% 0% 24.06% 3.51% 4.09% 5.69% 2.72% 0% 13.03%
2026/01/02 22.13% 0% 0.06% 28.32% 0% 6.94% 5.71% 3.09% 0% 16.03%
2026/01/03 18.09% 1.51% 8.89% 24.15% 0.91% 5.36% 6.94% 4.51% 0% 18.39%
2026/01/04 20.15% 4.21% 8.55% 33.67% 3.46% 8.42% 4.87% 3.99% 0% 0%
2026/01/05 24.13% 0% 1.21% 18.89% 5.54% 9.57% 5.4% 8.17% 0% 1.32%
2026/01/06 36.2% 6.63% 0% 17.75% 4.38% 0.52% 6.7% 5.16% 0% 7%
2026/01/07 34.66% 0% 0% 31.41% 3.26% 20.06% 4.61% 0% 0% 0.11%
2026/01/08 21.08% 4.52% 0% 31.67% 3.72% 8.24% 1.48% 18.31% 0% 1.17%
2026/01/09 15.19% 11.39% 15.42% 21.06% 3.98% 12.61% 14.33% 0% 0% 0.64%
2026/01/10 28.01% 14.07% 0% 12.1% 4.13% 10.96% 14.06% 3.1% 0% 0.34%
2026/01/11 17.61% 3.58% 7.26% 20.21% 5.09% 8.67% 16.9% 0.07% 0% 9.33%
2026/01/12 11.21% 6.33% 0% 18.3% 5.17% 12.54% 20.3% 1.26% 0% 0.01%
2026/01/13 8.15% 0.63% 0% 14.38% 2.92% 10.88% 14.61% 0% 4.65% 8.45%
2026/01/14 19.53% 11.6% 0% 8.95% 5.66% 10.85% 8.65% 5.42% 6.7% 6.71%
2026/01/15 20.65% 3.3% 0.06% 24.08% 4.6% 6.49% 24.63% 0% 0% 0.12%
2026/01/16 15.19% 11.39% 15.42% 21.06% 3.98% 12.61% 14.33% 0% 0% 0.64%
2026/01/17 32.71% 8.07% 0% 16.13% 10.66% 8.45% 12.87% 3.04% 0% 0.01%
2026/01/18 34.02% 13.61% 5.18% 23.53% 4.81% 6.36% 0% 1.13% 0% 0.01%
2026/01/19 7.26% 6.55% 0% 15.42% 1.79% 6.02% 0.23% 13.36% 8.58% 8.59%
2026/01/20 8.15% 0.63% 0% 14.38% 2.92% 10.88% 14.61% 0% 4.65% 8.45%
2026/01/21 21.69% 3.35% 0% 6.71% 4.27% 2.6% 17.53% 0.67% 20.43% 13.62%
2026/01/22 25.36% 8.45% 0% 16.18% 0% 8.09% 0% 5.01% 0% 0%
2026/01/23 35.23% 8.76% 0% 20.23% 5.54% 6.74% 0% 0.76% 0% 18.25%
2026/01/24 39.11% 4.15% 0% 6.28% 3.23% 0% 2.09% 0% 25.51% 8.5%
2026/01/25 38.17% 2.69% 7.85% 13.01% 0.83% 6.41% 0% 0% 15.1% 7.55%
2026/01/26 10.76% 0% 0% 25.2% 2.97% 6.82% 3.16% 4.56% 15.63% 7.81%
2026/01/27 46.62% 0% 0.05% 16.25% 4.09% 10.17% 4.09% 1% 16.6% 1.11%
2026/01/28 19.73% 3.94% 0% 15.94% 6.24% 2.21% 3.42% 0.04% 18.59% 18.59%
2026/01/29 53.17% 10.64% 0% 6.43% 7.86% 4.42% 0% 5.59% 0% 0%
2026/01/30 19.12% 0% 20.98% 9.17% 2.83% 11.75% 2.58% 2.08% 0% 0%
2026/01/31 34.63% 14.06% 10.08% 8.82% 5.3% 4.39% 2.94% 1.78% 0% 0%
  • tritonpokertables.com
  • mrcpoker.com
  • hellomillions.com
  • pokerchips.com
  • pirategoldpoker.com
  • custommadecasino.com
  • discountpokershop.com
  • worldpokerfederation.org
  • casinoworld.com
  • playwsop.com

Copyright © Adthena. All rights reserved.

Tritonpokertables.com saw fluctuating impressions, peaking at 53.17% on January 29. Casinoworld.com rose steadily, reaching 25.51% on January 24. Playwsop.com had a volatile month, ending at 18.59% on January 28.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Gambling & Gaming Poker / Poker Tournaments

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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