US Gambling & Gaming Poker / Poker Tournaments - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Poker / Poker Tournaments category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Gambling & Gaming Poker / Poker Tournaments brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
pokerchips.com	21.98
tritonpokertables.com	11.83
playwsop.com	11.07
custommadecasino.com	10.47
discountpokershop.com	9.44
bbopokertables.com	7.63
gutshotgaming.com	3.64
pirategoldpoker.com	2.59
clubspoker.com	2.27
thepokerstore.com	2.01
others	17.07

In the poker PPC landscape, pokerchips.com leads with 21.98% click share. Others follow closely at 17.07%, while tritonpokertables.com and playwsop.com capture 11.83% and 11.07%, respectively.

Market Exposure

Share of Spend for the top 10 US Gambling & Gaming Poker / Poker Tournaments brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	pokerchips.com	custommadecasino.com	tritonpokertables.com	discountpokershop.com	playwsop.com	pirategoldpoker.com	crowncoinscasino.com	bbopokertables.com	clubspoker.com	gutshotgaming.com
2025/04/01	28.53%	19.27%	16.38%	9.62%	0%	4.96%	0%	4.85%	0%	3.86%
2025/04/02	32.01%	18.08%	10.79%	5.83%	0%	3.82%	0%	9.27%	0%	5.28%
2025/04/03	35.27%	15.25%	6.36%	9.68%	0%	3.81%	0%	8.9%	0.31%	9.21%
2025/04/04	35.57%	14.35%	12.43%	6.72%	3.78%	2.44%	0%	5.43%	0%	10.97%
2025/04/05	18.36%	9.02%	7.23%	4.03%	12.47%	1.42%	2.67%	3.58%	9.5%	6.86%
2025/04/06	22.25%	10.16%	9.41%	5.19%	5.02%	2.03%	3.55%	3.4%	17.13%	5.82%
2025/04/07	24.3%	14.48%	5.31%	7.01%	3.43%	2.75%	5.92%	4.69%	8.13%	7.92%
2025/04/08	23.44%	9.47%	11.29%	3.59%	9.9%	2.85%	0%	12.61%	0%	12.74%
2025/04/09	14.36%	8.64%	5.93%	3.16%	23.06%	1.19%	7.54%	4.05%	11.95%	2%
2025/04/10	14.05%	11.2%	11.64%	5.97%	11.26%	1.97%	8.64%	3.44%	7.51%	1.08%
2025/04/11	25.62%	24.77%	5.29%	6.11%	9.8%	2.37%	3.58%	5.1%	0%	3.61%
2025/04/12	20.38%	16.14%	7.15%	6.82%	15.18%	2.01%	7.59%	3.63%	5.65%	1.09%
2025/04/13	23.1%	14.95%	2.69%	6.63%	14.09%	1.66%	5.83%	5.28%	3.69%	1.14%
2025/04/14	34.55%	17.16%	3.3%	9.03%	0%	1.93%	2.65%	8.58%	1.62%	2.48%
2025/04/15	32.02%	16.38%	11.99%	7.64%	4.95%	1.89%	0.46%	3.1%	3.62%	2.17%
2025/04/16	31.8%	18.62%	5.67%	5.48%	6.12%	0%	0%	4.05%	2.49%	2.52%
2025/04/17	18.08%	9.69%	2.78%	3.47%	30.09%	0.3%	1.1%	0.26%	10.91%	0.75%
2025/04/18	17.62%	5.41%	4.18%	4.84%	12.2%	1.63%	6.95%	0%	18.31%	1.6%
2025/04/19	33.32%	13.08%	7.16%	4.2%	13.92%	2.17%	1.12%	0.81%	0.81%	0.93%
2025/04/20	24.94%	6.89%	2.09%	7.26%	14.68%	3.28%	0.01%	0%	9.05%	5.75%
2025/04/21	21.24%	4.85%	13.99%	3.82%	35.37%	2.85%	3.55%	0%	1.9%	2.64%
2025/04/22	23.97%	5.63%	11.89%	4.14%	22.23%	0.51%	0.01%	4.71%	1.79%	3.51%
2025/04/23	21.84%	11.95%	3.29%	3.03%	23.84%	1.61%	6.36%	2.44%	9.48%	1.07%
2025/04/24	17.7%	10.38%	10.8%	2.18%	23.66%	3.03%	0.01%	2.29%	0%	2.28%
2025/04/25	33.27%	8.6%	2.27%	7.19%	9.64%	1.48%	14.06%	4.29%	0%	2.15%
2025/04/26	22.15%	7.22%	7.87%	7.17%	36.09%	2.81%	1.53%	2.14%	0%	0.55%
2025/04/27	29.87%	6.94%	12.73%	11.56%	16.19%	4.18%	0%	3.84%	0%	0.72%
2025/04/28	34.22%	9.52%	18.2%	5.66%	7.38%	2.28%	0%	4.05%	0%	0.21%
2025/04/29	32.83%	7.02%	3.02%	7.3%	28.51%	4.06%	0%	0%	0%	0%
2025/04/30	32.48%	13.44%	11.06%	9.64%	7.57%	3.13%	0.5%	0.47%	0%	0%

Pokerchips.com led April with fluctuating dominance, peaking early and stabilizing. Custommadecasino.com saw a mid-month surge, while playwsop.com ended strong. Overall, dynamic shifts marked the month.

Market Exposure

Competitor Count for US Gambling & Gaming Poker / Poker Tournaments

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/04/01	20
2025/04/02	18
2025/04/03	16
2025/04/04	21
2025/04/05	28
2025/04/06	24
2025/04/07	27
2025/04/08	21
2025/04/09	24
2025/04/10	27
2025/04/11	24
2025/04/12	23
2025/04/13	29
2025/04/14	26
2025/04/15	27
2025/04/16	26
2025/04/17	33
2025/04/18	27
2025/04/19	25
2025/04/20	26
2025/04/21	18
2025/04/22	26
2025/04/23	28
2025/04/24	23
2025/04/25	18
2025/04/26	21
2025/04/27	20
2025/04/28	22
2025/04/29	18
2025/04/30	26

April began with 20 advertisers, fluctuating throughout the month, peaking at 33 on April 17. The month concluded with 26 advertisers, indicating a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Gambling & Gaming Poker / Poker Tournaments

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
playwsop.com	8.94%
pokerchips.com	1.46%
eletriclife.com	1.41%
tritonpokertables.com	0.83%
thepokerstore.com	0.69%
discountpokershop.com	-0.65%
inopoker.com	-1.57%
gutshotgaming.com	-3%
custommadecasino.com	-3.51%
bbopokertables.com	-6.81%

Playwsop.com surged with an 8.94% click share increase, while bbopokertables.com plummeted by 6.81%.

Campaign Efficiency

US Gambling & Gaming Poker / Poker Tournaments Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	tritonpokertables.com	pokerchips.com	custommadecasino.com	discountpokershop.com	pirategoldpoker.com	playwsop.com	thepokerstore.com	bbopokertables.com	clubspoker.com	gutshotgaming.com
2025/04/01	23.23%	13.54%	16.58%	12.03%	5.06%	0%	4.07%	4.87%	0%	7.3%
2025/04/02	15.98%	15.39%	17.38%	7.73%	4.08%	0%	3.53%	9.86%	0%	10.56%
2025/04/03	9.11%	17.34%	14.51%	10.75%	3.92%	0%	2.6%	8.23%	0.1%	24.42%
2025/04/04	18%	16.99%	11.96%	8.17%	2.62%	1.44%	2.45%	4.74%	0%	26.32%
2025/04/05	14.46%	13.69%	11.68%	6.68%	2.2%	2.77%	2.02%	5.66%	4.57%	18.32%
2025/04/06	17.28%	16.53%	13.68%	8.02%	3.01%	0.97%	3.5%	4.76%	5.81%	14.88%
2025/04/07	10%	14.84%	17.05%	9.2%	3.25%	0.98%	0.98%	5.96%	2.69%	19.86%
2025/04/08	17.71%	13.17%	10.21%	4.6%	3.28%	4.13%	3.04%	12.22%	0%	19.78%
2025/04/09	15.12%	11.53%	12.17%	6.02%	1.98%	6.58%	0.94%	6.32%	5.14%	7.37%
2025/04/10	23.68%	9.49%	14.41%	9.04%	2.81%	2.85%	4.45%	5.84%	5%	2.43%
2025/04/11	12.39%	15.65%	19.5%	10.73%	3.49%	5.26%	2.45%	7.72%	0%	5.94%
2025/04/12	16.78%	13.63%	13.56%	11.97%	3.06%	3.87%	1.41%	5.44%	2.38%	1.67%
2025/04/13	6.94%	16.92%	14.07%	14.03%	3.1%	7.93%	2.32%	8.01%	1.94%	2.67%
2025/04/14	7.63%	21.87%	14.13%	15.55%	3.09%	0%	1%	10.28%	0.55%	5.41%
2025/04/15	22.43%	16.89%	11.45%	11.72%	2.73%	1.99%	1.61%	4.04%	2.39%	5.55%
2025/04/16	11.9%	17.84%	15.66%	8.19%	0%	1.92%	0.8%	4.87%	0.88%	8.11%
2025/04/17	9.56%	14.7%	11.09%	7.75%	0.69%	8.89%	4.74%	0.46%	9.35%	3.25%
2025/04/18	8.97%	13.31%	6.01%	8.48%	2.38%	4.88%	6.51%	0%	12.11%	5.64%
2025/04/19	19.47%	22.56%	11.65%	7.99%	3.9%	4.96%	0.77%	1.56%	0.43%	2.6%
2025/04/20	3.33%	16.03%	9.64%	11.36%	4.55%	5.35%	1.77%	0%	6.84%	13.48%
2025/04/21	28.58%	14.68%	8.06%	7.16%	4.83%	11.01%	3%	0%	0.61%	5.99%
2025/04/22	26.91%	15.72%	8.73%	7.51%	0.93%	9.17%	3.12%	6.3%	0.57%	7%
2025/04/23	10.33%	14.58%	11.53%	6.86%	3.16%	8.25%	3.16%	4.25%	4.94%	7.29%
2025/04/24	26.36%	10.08%	11.13%	4.28%	4.55%	10.09%	1.86%	3.3%	0%	4.94%
2025/04/25	6.36%	24.99%	11.62%	12.26%	2.44%	1.87%	4.2%	6.11%	0%	7.2%
2025/04/26	19.08%	17.8%	11.81%	13.64%	4.82%	10.62%	3.33%	2.95%	0%	0.74%
2025/04/27	22.93%	16.64%	8.02%	11.32%	4.6%	6.15%	1.64%	3.47%	0%	3.47%
2025/04/28	35.08%	20.42%	9.36%	9.02%	3.36%	3.73%	2.16%	5.47%	0%	1.37%
2025/04/29	6.15%	22.49%	10.78%	13.52%	6.34%	15.3%	9.45%	0%	0%	0%
2025/04/30	20.7%	19.69%	14.84%	13.72%	4.36%	3.27%	2.53%	0.53%	0%	0%

April saw dynamic shifts in PPC impressions. Tritonpokertables.com fluctuated, peaking at 35.08% on April 28. Pokerchips.com maintained steady growth, ending at 19.69%. Custommadecasino.com showed consistent performance, closing at 14.84%. Discountpokershop.com had a notable rise, finishing at 13.72%. Clubspoker.com and Pirategoldpoker.com had minimal impact. Playwsop.com surged mid-month, peaking at 15.3% on April 29. Thepokerstore.com and Gutshotgaming.com had sporadic spikes. Bbopokertables.com ended with a low 0.53% on April 30.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Gambling & Gaming Poker / Poker Tournaments

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Free Online Poker https://www.7seascasino.com
Play Texas Holdem Free — Want to play poker? Play Texas Holdem on 7 Seas Casino Online
2
Online Poker https://www.clubspoker.com
Clubspoker — Play Poker with real players. Join today and start winning. Clubspoker. Enjoy poker online.
3
Best Social Online Casino https://www.crowncoinscasino.com
Play Sweet Bonanza Today — CrownCoins Casino, The #1 Sweepstakes Online Casino In The US. Amazing Gaming Experience!
4
Free Casino Games - Play for Free or Use SC https://promo.modo.us
Discover why Modo Casino is America's most trusted social casino. Play 600+ games free. Win...
5
Play WSOP free poker online | Play WSOP Best Free Poker https://www.playwsop.com › wsop
Enjoy Exclusive Events & Competitions. Get 1M Free Chips at Signup & Chips Every 3 Hours

In the competitive world of online poker and casino gaming, five advertisers stand out with compelling PPC ads. 7 Seas Casino entices with free Texas Holdem, while Clubspoker invites players to join real poker games. CrownCoins Casino boasts a top sweepstakes experience, and Modo Casino offers over 600 free games. PlayWSOP lures with exclusive events and generous chip bonuses. Each ad uniquely appeals to players seeking excitement and rewards.

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GIMO Case Study: Reducing CPCs and Saving €1.12M for Clients

GIMO is a specialist digital marketing agency for the gaming industry. In 2019, they saw their cost-per-clicks (CPCs) rise sharply for their clients, primarily due to brand-bidding among rivals.

GIMO set an ambitious goal: reduce their brand spend by 25%. To do that, they would need to find every opportunity for campaign efficiency.Read case study

the7stars case study: Achieving Google Ads PPC campaign optimization with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance. Read case study

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

Discover how UNTUCKit optimized its brand search strategy using Adthena’s Brand Activator, resulting in $54k savings in just six months. Learn how they improved efficiency and competitor insights.Read case study

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US Gambling & Gaming Poker / Poker Tournaments - PPC Market Share Analysis April 2025

Share of Clicks for top 10 US Gambling & Gaming Poker / Poker Tournaments brands

Share of Spend for the top 10 US Gambling & Gaming Poker / Poker Tournaments brands

Competitor Count for US Gambling & Gaming Poker / Poker Tournaments

Market Loss & Market Gains for US Gambling & Gaming Poker / Poker Tournaments

US Gambling & Gaming Poker / Poker Tournaments Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Gambling & Gaming Poker / Poker Tournaments

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

GIMO Case Study: Reducing CPCs and Saving €1.12M for Clients

the7stars case study: Achieving Google Ads PPC campaign optimization​ with Adthena

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

Get the full picture

See this data specific to your brand performance

the7stars case study: Achieving Google Ads PPC campaign optimization with Adthena