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US Gambling & Gaming Poker / Poker Tournaments - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Poker / Poker Tournaments category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Gambling & Gaming Poker / Poker Tournaments brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
pokerchips.com 21.98
tritonpokertables.com 11.83
playwsop.com 11.07
custommadecasino.com 10.47
discountpokershop.com 9.44
bbopokertables.com 7.63
gutshotgaming.com 3.64
pirategoldpoker.com 2.59
clubspoker.com 2.27
thepokerstore.com 2.01
others 17.07

Copyright © Adthena. All rights reserved.

In the poker PPC landscape, pokerchips.com leads with 21.98% click share. Others follow closely at 17.07%, while tritonpokertables.com and playwsop.com capture 11.83% and 11.07%, respectively.

Market Exposure

Share of Spend for the top 10 US Gambling & Gaming Poker / Poker Tournaments brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date pokerchips.com custommadecasino.com tritonpokertables.com discountpokershop.com playwsop.com pirategoldpoker.com crowncoinscasino.com bbopokertables.com clubspoker.com gutshotgaming.com
2025/04/01 28.53% 19.27% 16.38% 9.62% 0% 4.96% 0% 4.85% 0% 3.86%
2025/04/02 32.01% 18.08% 10.79% 5.83% 0% 3.82% 0% 9.27% 0% 5.28%
2025/04/03 35.27% 15.25% 6.36% 9.68% 0% 3.81% 0% 8.9% 0.31% 9.21%
2025/04/04 35.57% 14.35% 12.43% 6.72% 3.78% 2.44% 0% 5.43% 0% 10.97%
2025/04/05 18.36% 9.02% 7.23% 4.03% 12.47% 1.42% 2.67% 3.58% 9.5% 6.86%
2025/04/06 22.25% 10.16% 9.41% 5.19% 5.02% 2.03% 3.55% 3.4% 17.13% 5.82%
2025/04/07 24.3% 14.48% 5.31% 7.01% 3.43% 2.75% 5.92% 4.69% 8.13% 7.92%
2025/04/08 23.44% 9.47% 11.29% 3.59% 9.9% 2.85% 0% 12.61% 0% 12.74%
2025/04/09 14.36% 8.64% 5.93% 3.16% 23.06% 1.19% 7.54% 4.05% 11.95% 2%
2025/04/10 14.05% 11.2% 11.64% 5.97% 11.26% 1.97% 8.64% 3.44% 7.51% 1.08%
2025/04/11 25.62% 24.77% 5.29% 6.11% 9.8% 2.37% 3.58% 5.1% 0% 3.61%
2025/04/12 20.38% 16.14% 7.15% 6.82% 15.18% 2.01% 7.59% 3.63% 5.65% 1.09%
2025/04/13 23.1% 14.95% 2.69% 6.63% 14.09% 1.66% 5.83% 5.28% 3.69% 1.14%
2025/04/14 34.55% 17.16% 3.3% 9.03% 0% 1.93% 2.65% 8.58% 1.62% 2.48%
2025/04/15 32.02% 16.38% 11.99% 7.64% 4.95% 1.89% 0.46% 3.1% 3.62% 2.17%
2025/04/16 31.8% 18.62% 5.67% 5.48% 6.12% 0% 0% 4.05% 2.49% 2.52%
2025/04/17 18.08% 9.69% 2.78% 3.47% 30.09% 0.3% 1.1% 0.26% 10.91% 0.75%
2025/04/18 17.62% 5.41% 4.18% 4.84% 12.2% 1.63% 6.95% 0% 18.31% 1.6%
2025/04/19 33.32% 13.08% 7.16% 4.2% 13.92% 2.17% 1.12% 0.81% 0.81% 0.93%
2025/04/20 24.94% 6.89% 2.09% 7.26% 14.68% 3.28% 0.01% 0% 9.05% 5.75%
2025/04/21 21.24% 4.85% 13.99% 3.82% 35.37% 2.85% 3.55% 0% 1.9% 2.64%
2025/04/22 23.97% 5.63% 11.89% 4.14% 22.23% 0.51% 0.01% 4.71% 1.79% 3.51%
2025/04/23 21.84% 11.95% 3.29% 3.03% 23.84% 1.61% 6.36% 2.44% 9.48% 1.07%
2025/04/24 17.7% 10.38% 10.8% 2.18% 23.66% 3.03% 0.01% 2.29% 0% 2.28%
2025/04/25 33.27% 8.6% 2.27% 7.19% 9.64% 1.48% 14.06% 4.29% 0% 2.15%
2025/04/26 22.15% 7.22% 7.87% 7.17% 36.09% 2.81% 1.53% 2.14% 0% 0.55%
2025/04/27 29.87% 6.94% 12.73% 11.56% 16.19% 4.18% 0% 3.84% 0% 0.72%
2025/04/28 34.22% 9.52% 18.2% 5.66% 7.38% 2.28% 0% 4.05% 0% 0.21%
2025/04/29 32.83% 7.02% 3.02% 7.3% 28.51% 4.06% 0% 0% 0% 0%
2025/04/30 32.48% 13.44% 11.06% 9.64% 7.57% 3.13% 0.5% 0.47% 0% 0%

Copyright © Adthena. All rights reserved.

Pokerchips.com led April with fluctuating dominance, peaking early and stabilizing. Custommadecasino.com saw a mid-month surge, while playwsop.com ended strong. Overall, dynamic shifts marked the month.

Market Exposure

Competitor Count for US Gambling & Gaming Poker / Poker Tournaments

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 20
2025/04/02 18
2025/04/03 16
2025/04/04 21
2025/04/05 28
2025/04/06 24
2025/04/07 27
2025/04/08 21
2025/04/09 24
2025/04/10 27
2025/04/11 24
2025/04/12 23
2025/04/13 29
2025/04/14 26
2025/04/15 27
2025/04/16 26
2025/04/17 33
2025/04/18 27
2025/04/19 25
2025/04/20 26
2025/04/21 18
2025/04/22 26
2025/04/23 28
2025/04/24 23
2025/04/25 18
2025/04/26 21
2025/04/27 20
2025/04/28 22
2025/04/29 18
2025/04/30 26

Copyright © Adthena. All rights reserved.

April began with 20 advertisers, fluctuating throughout the month, peaking at 33 on April 17. The month concluded with 26 advertisers, indicating a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Gambling & Gaming Poker / Poker Tournaments

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
playwsop.com 8.94%
pokerchips.com 1.46%
eletriclife.com 1.41%
tritonpokertables.com 0.83%
thepokerstore.com 0.69%
discountpokershop.com -0.65%
inopoker.com -1.57%
gutshotgaming.com -3%
custommadecasino.com -3.51%
bbopokertables.com -6.81%

Copyright © Adthena. All rights reserved.

Playwsop.com surged with an 8.94% click share increase, while bbopokertables.com plummeted by 6.81%.

Campaign Efficiency

US Gambling & Gaming Poker / Poker Tournaments Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date tritonpokertables.com pokerchips.com custommadecasino.com discountpokershop.com pirategoldpoker.com playwsop.com thepokerstore.com bbopokertables.com clubspoker.com gutshotgaming.com
2025/04/01 23.23% 13.54% 16.58% 12.03% 5.06% 0% 4.07% 4.87% 0% 7.3%
2025/04/02 15.98% 15.39% 17.38% 7.73% 4.08% 0% 3.53% 9.86% 0% 10.56%
2025/04/03 9.11% 17.34% 14.51% 10.75% 3.92% 0% 2.6% 8.23% 0.1% 24.42%
2025/04/04 18% 16.99% 11.96% 8.17% 2.62% 1.44% 2.45% 4.74% 0% 26.32%
2025/04/05 14.46% 13.69% 11.68% 6.68% 2.2% 2.77% 2.02% 5.66% 4.57% 18.32%
2025/04/06 17.28% 16.53% 13.68% 8.02% 3.01% 0.97% 3.5% 4.76% 5.81% 14.88%
2025/04/07 10% 14.84% 17.05% 9.2% 3.25% 0.98% 0.98% 5.96% 2.69% 19.86%
2025/04/08 17.71% 13.17% 10.21% 4.6% 3.28% 4.13% 3.04% 12.22% 0% 19.78%
2025/04/09 15.12% 11.53% 12.17% 6.02% 1.98% 6.58% 0.94% 6.32% 5.14% 7.37%
2025/04/10 23.68% 9.49% 14.41% 9.04% 2.81% 2.85% 4.45% 5.84% 5% 2.43%
2025/04/11 12.39% 15.65% 19.5% 10.73% 3.49% 5.26% 2.45% 7.72% 0% 5.94%
2025/04/12 16.78% 13.63% 13.56% 11.97% 3.06% 3.87% 1.41% 5.44% 2.38% 1.67%
2025/04/13 6.94% 16.92% 14.07% 14.03% 3.1% 7.93% 2.32% 8.01% 1.94% 2.67%
2025/04/14 7.63% 21.87% 14.13% 15.55% 3.09% 0% 1% 10.28% 0.55% 5.41%
2025/04/15 22.43% 16.89% 11.45% 11.72% 2.73% 1.99% 1.61% 4.04% 2.39% 5.55%
2025/04/16 11.9% 17.84% 15.66% 8.19% 0% 1.92% 0.8% 4.87% 0.88% 8.11%
2025/04/17 9.56% 14.7% 11.09% 7.75% 0.69% 8.89% 4.74% 0.46% 9.35% 3.25%
2025/04/18 8.97% 13.31% 6.01% 8.48% 2.38% 4.88% 6.51% 0% 12.11% 5.64%
2025/04/19 19.47% 22.56% 11.65% 7.99% 3.9% 4.96% 0.77% 1.56% 0.43% 2.6%
2025/04/20 3.33% 16.03% 9.64% 11.36% 4.55% 5.35% 1.77% 0% 6.84% 13.48%
2025/04/21 28.58% 14.68% 8.06% 7.16% 4.83% 11.01% 3% 0% 0.61% 5.99%
2025/04/22 26.91% 15.72% 8.73% 7.51% 0.93% 9.17% 3.12% 6.3% 0.57% 7%
2025/04/23 10.33% 14.58% 11.53% 6.86% 3.16% 8.25% 3.16% 4.25% 4.94% 7.29%
2025/04/24 26.36% 10.08% 11.13% 4.28% 4.55% 10.09% 1.86% 3.3% 0% 4.94%
2025/04/25 6.36% 24.99% 11.62% 12.26% 2.44% 1.87% 4.2% 6.11% 0% 7.2%
2025/04/26 19.08% 17.8% 11.81% 13.64% 4.82% 10.62% 3.33% 2.95% 0% 0.74%
2025/04/27 22.93% 16.64% 8.02% 11.32% 4.6% 6.15% 1.64% 3.47% 0% 3.47%
2025/04/28 35.08% 20.42% 9.36% 9.02% 3.36% 3.73% 2.16% 5.47% 0% 1.37%
2025/04/29 6.15% 22.49% 10.78% 13.52% 6.34% 15.3% 9.45% 0% 0% 0%
2025/04/30 20.7% 19.69% 14.84% 13.72% 4.36% 3.27% 2.53% 0.53% 0% 0%

Copyright © Adthena. All rights reserved.

April saw dynamic shifts in PPC impressions. Tritonpokertables.com fluctuated, peaking at 35.08% on April 28. Pokerchips.com maintained steady growth, ending at 19.69%. Custommadecasino.com showed consistent performance, closing at 14.84%. Discountpokershop.com had a notable rise, finishing at 13.72%. Clubspoker.com and Pirategoldpoker.com had minimal impact. Playwsop.com surged mid-month, peaking at 15.3% on April 29. Thepokerstore.com and Gutshotgaming.com had sporadic spikes. Bbopokertables.com ended with a low 0.53% on April 30.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Gambling & Gaming Poker / Poker Tournaments

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Free Online Poker https://www.7seascasino.com

    Play Texas Holdem Free — Want to play poker? Play Texas Holdem on 7 Seas Casino Online

  2. 2
    Online Poker https://www.clubspoker.com

    Clubspoker — Play Poker with real players. Join today and start winning. Clubspoker. Enjoy poker online.

  3. 3
    Best Social Online Casino https://www.crowncoinscasino.com

    Play Sweet Bonanza Today — CrownCoins Casino, The #1 Sweepstakes Online Casino In The US. Amazing Gaming Experience!

  4. 4
    Free Casino Games - Play for Free or Use SC https://promo.modo.us

    Discover why Modo Casino is America's most trusted social casino. Play 600+ games free. Win...

  5. 5
    Play WSOP free poker online | Play WSOP Best Free Poker https://www.playwsop.com › wsop

    Enjoy Exclusive Events & Competitions. Get 1M Free Chips at Signup & Chips Every 3 Hours

Copyright © Adthena. All rights reserved.

In the competitive world of online poker and casino gaming, five advertisers stand out with compelling PPC ads. 7 Seas Casino entices with free Texas Holdem, while Clubspoker invites players to join real poker games. CrownCoins Casino boasts a top sweepstakes experience, and Modo Casino offers over 600 free games. PlayWSOP lures with exclusive events and generous chip bonuses. Each ad uniquely appeals to players seeking excitement and rewards.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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