US Gambling & Gaming Sports Betting - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Sports Betting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Gambling & Gaming Sports Betting US

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	9.5328432535
	90.4671567465

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	1
	99

<1%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	0%
Transactional	0%
Navigational	1%
Seasonal	0%
Local	0%
Problem Solving	0%

Market Exposure

Share of Clicks for top 10 US Gambling & Gaming Sports Betting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
twinspires.com	16.8
hellomillions.com	15.41
draftkings.com	14.11
crowncoinscasino.com	11.89
spinblitz.com	8.01
fanduel.com	5.68
playfame.com	4.47
cashoomo.com	4.19
betmgm.com	4.16
coinplayzone.com	3.45
others	11.83

twinspires.com - 16.8%
hellomillions.com - 15.41%
draftkings.com - 14.11%
crowncoinscasino.com - 11.89%
spinblitz.com - 8.01%
fanduel.com - 5.68%
playfame.com - 4.47%
cashoomo.com - 4.19%
betmgm.com - 4.16%
coinplayzone.com - 3.45%
others - 11.83%

In the PPC landscape, Twinspires leads with 16.8% click share, followed by Hellomillions at 15.41%. Draftkings captures 14.11%, while ‘others’ collectively hold 11.83%.

Market Exposure

Share of Spend for the top 10 US Gambling & Gaming Sports Betting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	hellomillions.com	draftkings.com	spinblitz.com	bet365.com	cashoomo.com	crowncoinscasino.com	betmgm.com	coinplayzone.com	fanduel.com	playfame.com
2025/12/01	22.67%	0%	17.36%	0%	18.16%	21.03%	0%	0%	2.17%	12.51%
2025/12/02	0%	16.57%	0%	0%	0%	26.01%	10.48%	20.62%	12.5%	9.37%
2025/12/03	0%	12.27%	0%	0.84%	24.82%	33.41%	0%	21.43%	0.5%	5.58%
2025/12/04	7.12%	0%	8.37%	61.05%	0%	0%	9.57%	0%	0%	13.88%
2025/12/05	0%	37.21%	0%	0%	0%	36.57%	0%	26.22%	0%	0%
2025/12/06	0%	10.1%	0%	0%	0%	38.06%	4.8%	20.12%	11.18%	6.37%
2025/12/07	0%	19.81%	18.28%	0%	10.33%	26.23%	7.12%	0%	3.22%	13.69%
2025/12/08	8.97%	26.09%	5.85%	0%	0%	23.37%	13.02%	0%	4.47%	9.35%
2025/12/09	0%	24.32%	0%	0%	0%	55.46%	0%	0%	0%	0%
2025/12/10	0%	0%	19.39%	0%	47.7%	32.91%	0%	0%	0%	0%
2025/12/12	0%	0%	0%	100%	0%	0%	0%	0%	0%	0%
2025/12/13	16.79%	19.92%	0%	0%	0%	0%	43.94%	0%	0%	0%
2025/12/14	23.41%	47.5%	0%	0%	0%	0%	0.68%	0%	0%	0%
2025/12/15	19.66%	0%	0%	0%	0%	0%	0%	0%	0%	0%
2025/12/16	62.99%	0%	37.01%	0%	0%	0%	0%	0%	0%	0%
2025/12/17	27.75%	39.85%	0%	0%	0%	0%	0%	0%	22.05%	0%
2025/12/18	45.98%	0%	54.02%	0%	0%	0%	0%	0%	0%	0%
2025/12/19	29.66%	25.09%	20.82%	0%	0%	0%	0%	0%	4.76%	0%
2025/12/20	15.18%	13.08%	8.92%	0%	0%	0%	12.41%	0%	20.71%	0%
2025/12/21	26.52%	31.45%	15.58%	0%	0%	0%	0%	0%	11.93%	0%
2025/12/22	29.52%	27.61%	29.09%	0%	0%	0%	13.78%	0%	0%	0%
2025/12/23	0%	18.51%	0%	0%	0%	0%	0%	0%	28.07%	0%
2025/12/24	46.46%	24.3%	8.02%	0%	0%	0%	8.93%	0%	12.28%	0%
2025/12/25	50.43%	19.94%	29.63%	0%	0%	0%	0%	0%	0%	0%
2025/12/26	34.19%	10.66%	0%	0%	0%	0%	29.65%	0%	8.82%	0%
2025/12/27	54.57%	36.77%	8.65%	0%	0%	0%	0%	0%	0%	0%
2025/12/28	22.08%	0%	0%	0%	0%	0%	0%	0%	35.08%	0%
2025/12/29	53.11%	10.85%	36.03%	0%	0%	0%	0%	0%	0%	0%
2025/12/30	25.55%	15.15%	15.01%	0%	0%	0%	0%	0%	11.49%	0%
2025/12/31	47.02%	28.91%	14.32%	0%	0%	0%	0%	0%	0%	0%

hellomillions.com
draftkings.com
spinblitz.com
bet365.com
cashoomo.com
crowncoinscasino.com
betmgm.com
coinplayzone.com
fanduel.com
playfame.com

In December 2025, bet365.com surged dramatically, peaking at 100.0 on the 12th. Hellomillions.com showed consistent fluctuations, ending strong at 47.02. Crowncoinscasino.com and Draftkings.com maintained moderate activity, while Spinblitz.com and Fanduel.com experienced varied trends.

Market Exposure

Competitor Count for US Gambling & Gaming Sports Betting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2025/12/01	7
2025/12/02	8
2025/12/03	9
2025/12/04	5
2025/12/05	3
2025/12/06	8
2025/12/07	8
2025/12/08	8
2025/12/09	3
2025/12/10	3
2025/12/11	1
2025/12/12	1
2025/12/13	5
2025/12/14	5
2025/12/15	3
2025/12/16	2
2025/12/17	4
2025/12/18	2
2025/12/19	8
2025/12/20	9
2025/12/21	5
2025/12/22	4
2025/12/23	5
2025/12/24	5
2025/12/25	3
2025/12/26	6
2025/12/27	3
2025/12/28	3
2025/12/29	3
2025/12/30	6
2025/12/31	4

December began with a rise in distinct advertisers, peaking at 9 on the 3rd. Mid-month saw a decline, reaching a low of 1 on the 11th and 12th. The month concluded with moderate stability, ending at 4.

Campaign Efficiency

Market Loss & Market Gains for US Gambling & Gaming Sports Betting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
hellomillions.com	30.55%
draftkings.com	10.71%
spinblitz.com	9.78%
fanduel.com	6.75%
10bestcasinosusa.com	3.33%
cashoomo.com	-3.16%
playfame.com	-5.12%
bet365.com	-6.43%
crowncoinscasino.com	-14.25%
twinspires.com	-33.31%

Hellomillions.com soared with a 30.55% click share increase, while twinspires.com plummeted by 33.31%. Draftkings.com and spinblitz.com also saw positive gains, contrasting crowncoinscasino.com’s decline.

Campaign Efficiency

US Gambling & Gaming Sports Betting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	hellomillions.com	draftkings.com	spinblitz.com	twinspires.com	crowncoinscasino.com	cashoomo.com	betmgm.com	fanduel.com	coinplayzone.com	playfame.com
2025/12/01	14.19%	0%	15.14%	0%	21.28%	14.19%	0%	12.96%	0%	15.14%
2025/12/02	0%	15.17%	0%	0%	26.36%	0%	8.57%	9.46%	19.77%	13.18%
2025/12/03	0%	12.4%	0%	0%	34.72%	22.32%	0%	0.55%	19.84%	7.44%
2025/12/04	12.84%	0%	12.84%	0%	0%	0%	13.48%	0%	0%	25.69%
2025/12/05	0%	33.33%	0%	0%	44.44%	0%	0%	0%	22.22%	0%
2025/12/06	0%	6.82%	0%	24.94%	27.3%	0%	6.82%	6.82%	13.65%	6.82%
2025/12/07	0%	17.82%	16.01%	0%	28.01%	8%	8%	4%	0%	16.01%
2025/12/08	5.88%	23.53%	5.88%	0%	23.53%	0%	11.76%	5.88%	0%	11.76%
2025/12/09	0%	25%	0%	0%	50%	0%	0%	0%	0%	0%
2025/12/10	0%	0%	20%	0%	40%	40%	0%	0%	0%	0%
2025/12/11	0%	0%	0%	100%	0%	0%	0%	0%	0%	0%
2025/12/13	19.37%	19.37%	0%	0%	0%	0%	38.73%	0%	0%	0%
2025/12/14	24.93%	37.4%	0%	0%	0%	0%	0.26%	0%	0%	0%
2025/12/15	15.05%	0%	0%	54.86%	0%	0%	0%	0%	0%	0%
2025/12/16	66.67%	0%	33.33%	0%	0%	0%	0%	0%	0%	0%
2025/12/17	33.33%	33.33%	0%	0%	0%	0%	0%	16.67%	0%	0%
2025/12/18	50%	0%	50%	0%	0%	0%	0%	0%	0%	0%
2025/12/19	25%	25%	18.75%	0%	0%	0%	0%	6.25%	0%	0%
2025/12/20	16.45%	13.11%	8.22%	0%	0%	0%	9.32%	18.89%	0%	0%
2025/12/21	28.57%	28.57%	14.29%	0%	0%	0%	0%	14.29%	0%	0%
2025/12/22	28.57%	28.57%	28.57%	0%	0%	0%	14.29%	0%	0%	0%
2025/12/23	0%	16.67%	0%	0%	0%	0%	0%	33.33%	0%	0%
2025/12/24	46.15%	23.08%	7.69%	0%	0%	0%	7.69%	15.38%	0%	0%
2025/12/25	54.55%	18.18%	27.27%	0%	0%	0%	0%	0%	0%	0%
2025/12/26	29.52%	9.84%	0%	0%	0%	0%	29.52%	11.45%	0%	0%
2025/12/27	50%	40%	10%	0%	0%	0%	0%	0%	0%	0%
2025/12/28	33.33%	0%	0%	0%	0%	0%	0%	33.33%	0%	0%
2025/12/29	55.56%	11.11%	33.33%	0%	0%	0%	0%	0%	0%	0%
2025/12/30	28.57%	14.29%	14.29%	0%	0%	0%	0%	14.29%	0%	0%
2025/12/31	43.18%	27.3%	13.65%	0%	0%	0%	0%	0%	0%	0%

hellomillions.com
draftkings.com
spinblitz.com
twinspires.com
crowncoinscasino.com
cashoomo.com
betmgm.com
fanduel.com
coinplayzone.com
playfame.com

In December 2025, twinspires.com peaked at 100% on December 11, while hellomillions.com surged to 66.67% on December 16. Crowncoinscasino.com maintained a steady presence, and spinblitz.com ended with 13.65% on December 31.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Gambling & Gaming Sports Betting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Gambling & Gaming Sports Betting - Last month

1
FanDuel Casino - 500 Bonus Spins + $1000 PIA https://www.fanduel.com
Winning Is Still The #1 Feeling On FanDuel Casino. Try The #1 Rated Online Casino App. Play Slots...

FanDuel Casino captivates with “500 Bonus Spins + $1,000 PIA,” emphasizing winning as the ultimate thrill. Their ad highlights being the “#1 Rated Online Casino App,” inviting players to experience top-tier slots.

Frequently Asked Questions

Why is the US Gambling & Gaming Sports Betting December 2025 Report useful and how should I use it?

Why is the US Gambling & Gaming Sports Betting December 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the US Gambling & Gaming Sports Betting December 2025 Report
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How often is the data updated?

Data within the US Gambling & Gaming Sports Betting December 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the US Gambling & Gaming Sports Betting December 2025 Report?

The US Gambling & Gaming Sports Betting December 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The US Gambling & Gaming Sports Betting December 2025 Report aggregates data from across both device types and Google Shopping.
Who is this US Gambling & Gaming Sports Betting December 2025 Report for?

The US Gambling & Gaming Sports Betting December 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

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With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

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Customer Success Stories

GIMO Case Study: Reducing CPCs and Saving €1.12M for Clients

GIMO is a specialist digital marketing agency for the gaming industry. In 2019, they saw their cost-per-clicks (CPCs) rise sharply for their clients, primarily due to brand-bidding among rivals.

GIMO set an ambitious goal: reduce their brand spend by 25%. To do that, they would need to find every opportunity for campaign efficiency.Read case study

the7stars achieves Google Ads PPC campaign optimization with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance.

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UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

Discover how UNTUCKit optimized its brand search strategy using Adthena’s Brand Activator, resulting in $54k savings in just six months. Learn how they improved efficiency and competitor insights.Read case study

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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US Gambling & Gaming Sports Betting - PPC Market Share Analysis December 2025

Sports Betting – US

Google AI Overview visibility for Gambling & Gaming Sports Betting US

AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 US Gambling & Gaming Sports Betting brands

Share of Spend for the top 10 US Gambling & Gaming Sports Betting brands

Competitor Count for US Gambling & Gaming Sports Betting

Market Loss & Market Gains for US Gambling & Gaming Sports Betting

US Gambling & Gaming Sports Betting Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Gambling & Gaming Sports Betting

Frequently Asked Questions

Why is the US Gambling & Gaming Sports Betting December 2025 Report useful and how should I use it?

Why is the US Gambling & Gaming Sports Betting December 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Gambling & Gaming Sports Betting December 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Gambling & Gaming Sports Betting December 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

GIMO Case Study: Reducing CPCs and Saving €1.12M for Clients

the7stars achieves Google Ads PPC campaign optimization​ with Adthena

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

Get the full picture

See this data specific to your brand performance

Related reports

UK Sports Betting

AUS Sports Betting

the7stars achieves Google Ads PPC campaign optimization with Adthena