Log in Book a Demo

US Gambling & Gaming Sports Betting - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Sports Betting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Gambling & Gaming Sports Betting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data
Share of Clicks - Last month
Domain Share of clicks
stake.us 78.96
betmgm.com 8.62
draftkings.com 2.85
bet365.com 2.23
crowncoinscasino.com 1.61
twinspires.com 1.41
realprize.com 0.85
mcluck.com 0.83
caesars.com 0.56
modo.us 0.36
others 1.72

Copyright © Adthena. All rights reserved.

Stake.us dominates with 78.96% click share, overshadowing BetMGM’s 8.62%. DraftKings and Bet365 follow, while ‘others’ collectively hold 1.72%.

Market Exposure

Share of Spend for the top 10 US Gambling & Gaming Sports Betting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

See more data
Share of Spend - Last Month
Date betmgm.com stake.us draftkings.com mcluck.com bet365.com fanduel.com caesars.com crowncoinscasino.com realprize.com hardrock.bet
2025/05/01 12.67% 24.32% 3.27% 4.29% 25.93% 0.19% 3.4% 15.02% 0% 0%
2025/05/02 13.8% 20.26% 13.05% 0% 23.26% 9.53% 0.89% 0% 0% 0%
2025/05/03 28.9% 12.62% 29.49% 0% 18% 0% 7.26% 0% 0% 0.34%
2025/05/04 29.26% 10.51% 23.7% 0% 7.62% 0% 4.17% 0% 11.51% 0.56%
2025/05/05 21.17% 28.96% 14.05% 0% 16.62% 1.1% 1.82% 4.54% 0% 0.55%
2025/05/06 29.35% 42.49% 11.13% 0% 7.18% 0% 4.47% 0% 0% 0.48%
2025/05/07 52.51% 25.9% 8.64% 0% 1.71% 0% 3.38% 0% 0% 0%
2025/05/08 33.43% 33.42% 8.67% 7.53% 0% 0% 4.66% 8.9% 0% 0.95%
2025/05/09 17.4% 18.11% 19.26% 0% 23.02% 0% 1.65% 4.71% 0% 3.55%
2025/05/10 39.87% 10.74% 11.55% 0% 24.77% 0% 4.13% 0% 0% 0%
2025/05/11 37.62% 15.57% 14.62% 0% 7.11% 0.94% 6.19% 0% 0% 1.01%
2025/05/12 17.31% 15.6% 9.33% 0% 15.07% 0.13% 5.85% 0% 0% 11.02%
2025/05/13 65.61% 9.81% 16.87% 0% 0% 0% 5.62% 0% 0% 0.15%
2025/05/14 27.41% 50.95% 5.86% 0% 0% 0% 4.38% 0% 0% 5.47%
2025/05/15 39.18% 15.44% 25.69% 0% 0% 0% 10.21% 0% 0% 0%
2025/05/16 43.72% 0% 26.88% 0% 11.74% 0% 6.07% 0% 0% 0%
2025/05/17 46.96% 9.04% 12.79% 5.46% 4.36% 0% 8.68% 0% 0% 0.14%
2025/05/18 17.6% 39.11% 7.45% 5.6% 5.95% 1.36% 3.35% 0% 0% 9.08%
2025/05/19 21.12% 26.7% 9.24% 6.58% 7.66% 0.51% 5.45% 8.28% 5.79% 0%
2025/05/20 24.03% 0% 8.54% 0% 39.33% 1.5% 5.51% 0% 0% 0%
2025/05/21 10.72% 43.13% 9.71% 0% 10.04% 5.13% 3.43% 0% 0% 2.5%
2025/05/22 25.48% 41.8% 18% 0% 0% 3.06% 8.36% 0% 0% 1.67%
2025/05/23 44.01% 13.8% 4.66% 0% 11.08% 0.66% 6.16% 0% 0% 0%
2025/05/24 28.57% 30.91% 8.74% 0% 19.36% 3.75% 3.52% 0% 0% 0%
2025/05/25 26.44% 34.89% 20.99% 0% 4.54% 3.29% 1.23% 0% 0% 0%
2025/05/26 29.65% 0% 16.49% 0% 17.84% 2.04% 16.81% 9.64% 0% 3.43%
2025/05/27 20.37% 44.19% 6.77% 0% 6.34% 0.11% 9.21% 0% 9.58% 0%
2025/05/28 38.13% 25.38% 5.35% 3.13% 3.64% 0.8% 5.1% 3.7% 5.5% 0.24%
2025/05/29 34.7% 31.92% 10.71% 0% 7.44% 0% 8.12% 0% 0% 0%
2025/05/30 32.96% 31.97% 11.76% 0% 9.85% 0.44% 4.56% 0% 0% 0.99%
2025/05/31 27.52% 24.49% 12.7% 9.38% 7.1% 4.48% 1.8% 1.62% 0% 0%

Copyright © Adthena. All rights reserved.

In May 2025, BetMGM’s PPC spend fluctuated, peaking at 65.61 on the 13th. Stake.us saw a significant rise on the 14th, reaching 50.95. DraftKings had a steady increase, ending at 12.7. Bet365’s highest was 39.33 on the 20th. The month concluded with varied spend across domains.

Market Exposure

Competitor Count for US Gambling & Gaming Sports Betting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

See more data
Competitor Count - Last month
Date Competitor Count
2025/05/01 21
2025/05/02 16
2025/05/03 12
2025/05/04 14
2025/05/05 15
2025/05/06 17
2025/05/07 15
2025/05/08 15
2025/05/09 17
2025/05/10 13
2025/05/11 17
2025/05/12 17
2025/05/13 7
2025/05/14 11
2025/05/15 13
2025/05/16 18
2025/05/17 19
2025/05/18 23
2025/05/19 19
2025/05/20 8
2025/05/21 17
2025/05/22 16
2025/05/23 14
2025/05/24 18
2025/05/25 14
2025/05/26 11
2025/05/27 15
2025/05/28 21
2025/05/29 11
2025/05/30 21
2025/05/31 18

Copyright © Adthena. All rights reserved.

May began with 21 advertisers, fluctuating throughout the month. A notable dip to 7 on May 13 was followed by a peak of 23 on May 18. The month concluded with 18 advertisers, reflecting dynamic competition.

Campaign Efficiency

Market Loss & Market Gains for US Gambling & Gaming Sports Betting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data
Market Loss & Market Gains - Last month
Name Market Trend
stake.us 7.13%
twinspires.com 0.64%
mcluck.com 0.55%
modo.us 0.42%
realprize.com 0.39%
bet365.com -0.19%
wowvegas.com -0.26%
prizepicks.com -0.64%
draftkings.com -2.69%
betmgm.com -5.03%

Copyright © Adthena. All rights reserved.

Stake.us surged with a 7.13% click share increase, while BetMGM.com plummeted by 5.03%.

Campaign Efficiency

US Gambling & Gaming Sports Betting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data
Date stake.us mcluck.com crowncoinscasino.com betmgm.com draftkings.com bet365.com pulsz.com caesars.com modo.us realprize.com
2025/05/01 47.83% 1.73% 29.56% 2.41% 0.68% 5.28% 0.87% 0.68% 9.57% 0%
2025/05/02 61.11% 0% 0% 4.46% 7.26% 7.5% 0% 0.46% 0% 0%
2025/05/03 46.31% 0% 0% 15.09% 18.61% 8.52% 0% 7.88% 0% 0%
2025/05/04 29.15% 0% 0% 7.83% 13.43% 1.79% 0% 1.54% 0% 29.15%
2025/05/05 72.91% 0% 1.65% 6.42% 7.19% 4.47% 0% 2.01% 0% 0%
2025/05/06 85.28% 0% 0% 6.26% 2.31% 1.49% 0% 1.95% 0% 0%
2025/05/07 62.92% 0% 0% 15.91% 4.03% 0.45% 0% 2.5% 0% 0%
2025/05/08 38.01% 15.2% 30.4% 4.15% 1.23% 0% 7.6% 2.62% 0% 0%
2025/05/09 47.59% 0% 4.12% 6.88% 14.76% 8.38% 4.12% 1.45% 0% 0%
2025/05/10 48.67% 0% 0% 18.32% 6.29% 9.48% 0% 1.99% 0% 0%
2025/05/11 48.88% 0% 0% 16.01% 10.48% 2.75% 2.03% 5.06% 2.03% 0%
2025/05/12 56.94% 0% 0% 6.11% 4.87% 4.66% 0% 2.56% 0% 0%
2025/05/13 49.23% 0% 0% 29.17% 8.77% 0% 0% 8.43% 0% 0%
2025/05/14 90.68% 0% 0% 3.8% 1.42% 0% 0% 0.75% 0% 0%
2025/05/15 49.31% 0% 0% 16.68% 18.2% 0% 0% 6.46% 0% 0%
2025/05/16 0% 0% 0% 28.95% 26.52% 7.32% 0% 7.86% 0% 0%
2025/05/17 44.06% 3.99% 0% 20.66% 10.82% 1.8% 3.99% 5.22% 0% 0%
2025/05/18 78.5% 1.98% 0% 4.06% 3.17% 1.34% 0.99% 2.03% 0% 0%
2025/05/19 35.8% 17.9% 17.9% 3.43% 2.29% 1.1% 0% 1.97% 8.95% 8.95%
2025/05/20 0% 0% 0% 17.67% 9.2% 30.12% 0% 7.64% 0% 0%
2025/05/21 68.62% 0% 0% 8.24% 5.74% 2.01% 0% 1.14% 1.49% 0%
2025/05/22 83.33% 0% 0% 5.51% 5.41% 0% 0% 2.77% 0% 0%
2025/05/23 59% 0% 0% 16.9% 1.2% 3.56% 0% 4.96% 0% 0%
2025/05/24 75.68% 0% 0% 8.23% 3.53% 5.42% 0% 2.46% 0% 0%
2025/05/25 73.28% 0% 0% 7.75% 9.44% 1.12% 0% 1.03% 0% 0%
2025/05/26 0% 0% 51.44% 12.2% 11.33% 6.31% 0% 13.11% 0% 0%
2025/05/27 66.82% 0% 0% 3.29% 1.2% 1.02% 8.35% 1.48% 0% 16.7%
2025/05/28 38.23% 9.56% 19.12% 6.35% 1.17% 0.59% 0% 3.95% 9.56% 9.56%
2025/05/29 79.19% 0% 0% 7.15% 4.54% 2.05% 0% 2.06% 0% 0%
2025/05/30 69.3% 0% 0% 7.87% 4.48% 2.53% 0% 4.16% 0% 0%
2025/05/31 40.76% 22.22% 10.19% 6.09% 3.66% 1.54% 0.92% 0.85% 0% 0%

Copyright © Adthena. All rights reserved.

Stake.us dominated May with fluctuating impressions, peaking at 90.68% on the 14th. Mcluck.com and Crowncoinscasino.com showed sporadic spikes, while Betmgm.com and Draftkings.com maintained moderate shares. Bet365.com and Caesars.com had minimal impact.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Gambling & Gaming Sports Betting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data
  1. 1
    CrownCoins Casino: #1 in US https://www.crowncoinscasino.com

    Stake US? Give CCC a try — Join CrownCoins Casino For The Ultimate Slots Experience! Free-To-Play Casino Style Games. CrownCoins Casino, The #1 Sweepstakes Online Casino In The US. Amazing Gaming Experience!

  2. 2
    Better Than Stake US | McLuck Welcome Offer Awaits https://www.mcluck.com

    More games, more luck, more fun. Sign up for the ultimate social gaming experience today.

  3. 3
    Secrets Out: Modo Clears Stake | Modo Casino Beats Stake.us https://promo.modo.us

    Win bigger and better with Modo Social Casino. Try us today now free and claim your bonus.

  4. 4
    Welcome To Stake.us https://www.stake.us

    Official Stake Website — Play For Free Online & Get Exclusive Access To The Best Sociable Games. Start Playing Now. Official Stake™, Perfect For The Ultimate Gaming Experience. No Purchase Is Needed.

  5. 5
    200% Extra on First Coin Pack! | Claim 3-Day Welcome Offer Now! https://www.wowvegas.com › win-with-paris

    Bigger Bonuses, More Games, More Wins! Find Out Why 2m+ Players Joined WOW Vegas Already!

Copyright © Adthena. All rights reserved.

In the competitive world of online casinos, CrownCoins Casino stands out as the top choice in the US, offering an unparalleled slots experience. McLuck entices with promises of more games and fun, while Modo Casino boasts bigger wins. Stake.us invites players to enjoy sociable games without purchase, and WOW Vegas attracts with generous bonuses and a vast player base.

Frequently Asked Questions

Customer Success Stories

GIMO Case study

GIMO Case Study: Reducing CPCs and Saving €1.12M for Clients

GIMO is a specialist digital marketing agency for the gaming industry. In 2019, they saw their cost-per-clicks (CPCs) rise sharply for their clients, primarily due to brand-bidding among rivals.

GIMO set an ambitious goal: reduce their brand spend by 25%. To do that, they would need to find every opportunity for campaign efficiency.Read case study
the7stars Case study: PPC campaign Optimization

the7stars case study: Achieving Google Ads PPC campaign optimization​ with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance. Read case study
UntuckIt Case Study

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

Discover how UNTUCKit optimized its brand search strategy using Adthena’s Brand Activator, resulting in $54k savings in just six months. Learn how they improved efficiency and competitor insights.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports

UK
Gambling & Gaming

UK Sports Betting

AUS
Gambling & Gaming

AUS Sports Betting

US
Gambling & Gaming

US Poker / Poker Tournaments

US
Gambling & Gaming

US Fantasy Sports