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US Gambling & Gaming Sports Betting - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Sports Betting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Gambling & Gaming Sports Betting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
stake.us 75.02
betmgm.com 6.1
crowncoinscasino.com 4.72
draftkings.com 3.68
twinspires.com 2.83
bet365.com 2.47
prizepicks.com 2.13
caesars.com 1.02
fanduel.com 0.48
mcluck.com 0.26
others 1.29

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Stake.us dominates with 75.02% click share, overshadowing betmgm.com at 6.10%. Crowncoinscasino.com follows with 4.72%, while ‘others’ collectively hold 1.29%.

Market Exposure

Share of Spend for the top 10 US Gambling & Gaming Sports Betting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date betmgm.com draftkings.com bet365.com caesars.com mcluck.com stake.us hardrock.bet prizepicks.com crowncoinscasino.com fanduel.com
2025/04/01 0% 0% 0% 0% 0% 97% 0% 0% 0% 0%
2025/04/02 0% 0% 0% 0% 0% 59.11% 0% 39.77% 0% 0%
2025/04/03 0% 0% 0% 0% 0% 33.98% 0% 54.05% 0% 0%
2025/04/04 24.27% 10.85% 15.05% 2.63% 0% 27.53% 0% 0% 17.81% 0.55%
2025/04/05 24.91% 12.7% 20.29% 13.31% 0% 11.93% 0.14% 0% 4.1% 4.82%
2025/04/06 22.53% 16.93% 23.14% 2.17% 1.94% 5.54% 0.31% 12.13% 5.87% 5.04%
2025/04/07 25.4% 13.65% 23% 9.18% 0% 15.07% 0% 0% 2.61% 4.28%
2025/04/08 16.66% 10.19% 16.89% 5.78% 0.59% 8.9% 25.05% 0% 7.38% 0.78%
2025/04/09 26.81% 14.55% 1.15% 6.2% 1.05% 11.69% 0% 25.58% 3.17% 4.64%
2025/04/10 33.82% 26.23% 0% 14.27% 0% 18.07% 0% 0% 0% 6.62%
2025/04/11 13.63% 12.52% 8.86% 7.75% 3.99% 22.31% 0% 0% 12.06% 6.64%
2025/04/12 18.53% 23.29% 10.27% 10.61% 2.66% 11.37% 0% 0% 8.02% 11.97%
2025/04/13 32.59% 6.76% 13.11% 8.12% 4.59% 6.34% 0% 0% 8.48% 6.4%
2025/04/14 27.6% 25.14% 6.67% 11.18% 1.02% 14.25% 0% 0.24% 8.32% 1.51%
2025/04/15 7.95% 18.58% 9.86% 9.54% 2.41% 19.18% 2.41% 14.71% 11.63% 3.16%
2025/04/16 20.71% 19.62% 1.85% 9.37% 0% 23.62% 0% 0% 20.5% 1.18%
2025/04/17 14.09% 19.3% 18.34% 3.1% 0% 15.16% 0% 0% 16.45% 4.72%
2025/04/18 25.32% 13.45% 29.36% 4.19% 1.2% 8.59% 0% 0% 12.4% 0.91%
2025/04/19 25.23% 20.23% 11.76% 8.55% 3.11% 7.58% 0.32% 0% 2.19% 6.5%
2025/04/20 21.32% 20.84% 17.58% 7.55% 2.01% 11.32% 0.45% 0% 2.06% 5.82%
2025/04/21 33.92% 20.56% 4.6% 5.38% 0.72% 7.97% 0% 0% 4.31% 6.23%
2025/04/22 15.86% 14.82% 12.55% 5.19% 0% 15.85% 0.1% 17.33% 6.87% 0.88%
2025/04/23 40.75% 10.29% 17.33% 5.79% 0% 18.51% 0% 0% 0% 1.85%
2025/04/24 31.76% 15.65% 5.42% 6.84% 3.41% 4.88% 0% 0% 24.75% 2.86%
2025/04/25 15.16% 23.72% 22.98% 18.92% 0% 16.28% 0% 0% 0% 0%
2025/04/26 34.77% 15.91% 31.24% 11.85% 0% 0% 0% 0% 0% 0%
2025/04/27 23.14% 28.31% 7.92% 5.41% 4.81% 13.72% 1.5% 0% 10.62% 0.19%
2025/04/28 30.59% 17.1% 10.87% 6.19% 0% 11.3% 0% 0% 2.45% 0%
2025/04/29 35% 16.24% 19.84% 10.92% 0% 3.96% 1.16% 0% 0% 0%
2025/04/30 48.25% 17.62% 10.24% 6.57% 3.65% 3.6% 0% 0% 0% 0%

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April saw betmgm.com dominate with a peak spend share of 48.25% on the 30th. Draftkings.com fluctuated, ending at 17.62%. Prizepicks.com had a notable drop, while stake.us started strong but declined. Bet365.com and caesars.com showed varied trends, with caesars.com peaking mid-month.

Market Exposure

Competitor Count for US Gambling & Gaming Sports Betting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 3
2025/04/02 4
2025/04/03 5
2025/04/04 12
2025/04/05 27
2025/04/06 18
2025/04/07 16
2025/04/08 25
2025/04/09 19
2025/04/10 12
2025/04/11 20
2025/04/12 20
2025/04/13 26
2025/04/14 16
2025/04/15 16
2025/04/16 19
2025/04/17 22
2025/04/18 27
2025/04/19 28
2025/04/20 23
2025/04/21 27
2025/04/22 24
2025/04/23 16
2025/04/24 15
2025/04/25 9
2025/04/26 11
2025/04/27 14
2025/04/28 13
2025/04/29 10
2025/04/30 13

Copyright © Adthena. All rights reserved.

April saw a dynamic rise in distinct advertisers, peaking mid-month at 28. The month concluded with a slight decline, ending at 13.

Campaign Efficiency

Market Loss & Market Gains for US Gambling & Gaming Sports Betting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
twinspires.com 5.09%
betmgm.com 3.5%
crowncoinscasino.com 1.81%
bet365.com 1.81%
draftkings.com 1.09%
parlayplay.io -0.11%
stake.com -0.2%
hardrock.bet -0.22%
prizepicks.com -2.39%
stake.us -11.41%

Copyright © Adthena. All rights reserved.

Twinspires.com surged with a 5.09% click share increase, while stake.us plummeted by 11.41%. Betmgm.com rose by 3.5%, contrasting stake.com’s slight dip.

Campaign Efficiency

US Gambling & Gaming Sports Betting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date stake.us draftkings.com betmgm.com caesars.com mcluck.com twinspires.com bet365.com crowncoinscasino.com prizepicks.com fanduel.com
2025/04/01 97.98% 0% 0% 0% 0% 0% 0% 0% 0% 0%
2025/04/02 90.53% 0% 0% 0% 0% 0% 0% 0% 9% 0%
2025/04/03 76.68% 0% 0% 0% 0% 0% 0% 0% 15.24% 0%
2025/04/04 61.3% 2.81% 5.42% 2.02% 0% 0% 5.45% 22.05% 0% 0.09%
2025/04/05 47.62% 8.63% 8.76% 12.6% 0% 0% 12.54% 1.71% 0% 2.09%
2025/04/06 32.96% 8.78% 11.01% 3.28% 1.48% 0% 11.01% 9.72% 7.37% 2.95%
2025/04/07 55.35% 4.31% 6.58% 6.9% 0% 0% 10.1% 11.07% 0% 1.59%
2025/04/08 41.64% 7.14% 8.52% 7.96% 0.92% 2.04% 7.59% 13.84% 0% 0.49%
2025/04/09 46.32% 4.49% 7.61% 4.28% 6.62% 1.33% 0.33% 6.62% 11.84% 1.6%
2025/04/10 65.31% 9.02% 11.74% 8.53% 0% 0% 0% 0% 0% 2.75%
2025/04/11 51.75% 2.59% 2.91% 2.65% 1.31% 2.93% 1.45% 8.61% 0% 1.29%
2025/04/12 46.7% 9.2% 6.6% 11.64% 1.68% 0% 3.26% 11.02% 0% 5.58%
2025/04/13 35.6% 4.31% 16.75% 11.19% 4.14% 2.31% 5.17% 5.18% 0% 3.7%
2025/04/14 54.83% 10.73% 9.37% 8.3% 1.23% 0% 2.05% 4.93% 0.21% 1.15%
2025/04/15 45.76% 6.11% 1.78% 5.49% 6.67% 0% 2.09% 19% 5.06% 5.97%
2025/04/16 48.84% 4.66% 3.9% 5.17% 0% 0% 0.35% 27.91% 0% 0.3%
2025/04/17 44.81% 5.57% 3.36% 3.19% 0% 0% 3.91% 22.95% 0% 1.9%
2025/04/18 35.17% 6.42% 7.13% 11.03% 0.63% 4.23% 7.71% 17.21% 0% 0.26%
2025/04/19 30.59% 6.94% 9% 14.26% 2.2% 7.36% 3.66% 12.24% 0% 3.12%
2025/04/20 47.59% 10.03% 9.54% 7.17% 2.14% 0% 6.32% 1.43% 0% 4.3%
2025/04/21 32.69% 7.88% 9.7% 5.54% 1.18% 11.47% 1.22% 17.08% 0% 3.44%
2025/04/22 47.71% 5.06% 3.55% 2.26% 0% 0% 2.76% 27.26% 6.09% 0.26%
2025/04/23 68.15% 4.45% 9.79% 5.79% 0% 5.47% 4.07% 0% 0% 0.5%
2025/04/24 13.77% 4.26% 8.04% 4.88% 12.63% 0% 1.26% 51.67% 0% 1.32%
2025/04/25 44.75% 23.03% 3.97% 20.63% 0% 0% 6.13% 0% 0% 0%
2025/04/26 0% 18.74% 26.34% 21.73% 0% 0% 23.35% 0% 0% 0%
2025/04/27 54.41% 10.35% 9.98% 3.88% 3.26% 7.27% 2.71% 4.89% 0% 0.1%
2025/04/28 36.67% 6.71% 12.44% 3.6% 0% 7.35% 4.57% 18.34% 0% 0%
2025/04/29 30.31% 13.28% 16.54% 9.44% 0% 12.15% 9.71% 0% 0% 0%
2025/04/30 22.98% 20.55% 19.59% 12.46% 5.06% 4.62% 4.23% 0% 0% 0%

Copyright © Adthena. All rights reserved.

In April 2025, Stake.us began with a dominant 97.98% impression share, but saw a significant decline, ending at 22.98%. Meanwhile, DraftKings.com and BetMGM.com experienced fluctuations, with notable peaks on April 25 and 26, respectively. CrownCoinsCasino.com surged mid-month, peaking at 51.67% on April 24. Overall, the month concluded with diverse shifts in impression shares across advertisers.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Gambling & Gaming Sports Betting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Betr Picks - Win Up to 2000x | Betr Picks https://www.betr.app › picks

    Betr Picks Is a New Way to Enjoy Fantasy Sports - Just Pick More or Less - it's that easy! Make multiple picks across the NFL, NBA, MLB, NHL, and more. Types: Download now, Receive your bonus, Betr Picks.

  2. 2
    Legal Online Sports Betting https://www.caesars.com

    Bet $1, Get 10 100% Boosts — Wager On Spreads, Moneylines, Totals, Same Game Parlays, Super Parlays, Futures + Teasers.

  3. 3
    Stake US? Give CCC a try - Play Sugar Rush Today https://www.crowncoinscasino.com

    Join CrownCoins Casino For The Ultimate Slots Experience! Free-To-Play Casino Style Games.

  4. 4
    Bet $5, Get $200 Instantly - Get $200 Instantly https://sportsbook.draftkings.com › nba-playoffs

    Same Game Parlays, Live Betting, & Player Props. DraftKings Sportsbook Has the Action.

  5. 5
    Welcome To Stake.us https://www.stake.us

    Official Stake™ Website — Play For Free Online & Get Exclusive Access To The Best Sociable Games. Start Playing Now. Official Stake™, Perfect For The Ultimate Gaming Experience. No Purchase Is Needed.

Copyright © Adthena. All rights reserved.

In the competitive world of online sports betting and gaming, five advertisers stand out with compelling PPC text ads. Betr.app entices with a fresh take on fantasy sports, offering a simple “more or less” pick system across major leagues. Caesars.com lures bettors with a generous “Bet $1, Get 10 100% Boosts” offer, appealing to those who love variety in betting options. CrownCoinsCasino.com invites players to a free-to-play slots experience, highlighting the fun of Sugar Rush. DraftKings.com captures attention with a “Bet $5, Get $200 Instantly” deal, emphasizing live betting and player props. Lastly, Stake.us promotes a sociable gaming experience, offering free play and exclusive access without purchase. Each ad uniquely targets different aspects of the gaming and betting experience, from simplicity and bonuses to sociability and variety.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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