Share of Clicks for top 10 UK Gambling & Gaming Sports Betting brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| skybet.com | 24.99 |
| williamhill.com | 21.54 |
| ladbrokes.com | 21.45 |
| paddypower.com | 8.73 |
| bet365.com | 3.84 |
| betfred.com | 3.42 |
| virgingames.com | 2.18 |
| betvictor.com | 1.92 |
| boylesports.com | 1.63 |
| virginbet.com | 1.35 |
| others | 8.95 |
- skybet.com - 24.99%
- williamhill.com - 21.54%
- ladbrokes.com - 21.45%
- paddypower.com - 8.73%
- bet365.com - 3.84%
- betfred.com - 3.42%
- virgingames.com - 2.18%
- betvictor.com - 1.92%
- boylesports.com - 1.63%
- virginbet.com - 1.35%
- others - 8.95%
Copyright © Adthena. All rights reserved.
Skybet.com leads with 24.99% click share, closely followed by Williamhill.com at 21.54%. Ladbrokes.com holds 21.45%, while ‘others’ collectively capture 8.95%.
Share of Spend for the top 10 UK Gambling & Gaming Sports Betting brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | ladbrokes.com | paddypower.com | williamhill.com | skybet.com | virgingames.com | ubet.co.uk | betfred.com | betvictor.com | bet365.com | coral.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/07/01 | 8.65% | 8.6% | 6.95% | 8.04% | 2.62% | 0.68% | 12.01% | 3.13% | 15.81% | 7.68% |
| 2026/07/02 | 9.25% | 8.75% | 7.63% | 5.55% | 2.71% | 3.9% | 13.46% | 2.57% | 8.73% | 2.86% |
| 2026/07/03 | 8.21% | 8.85% | 5.17% | 9.6% | 4.03% | 4.74% | 7.94% | 4.98% | 9.74% | 4.45% |
| 2026/07/04 | 7.39% | 7.47% | 5.03% | 9.96% | 2.35% | 3.34% | 11.82% | 4.26% | 16.74% | 1.08% |
| 2026/07/05 | 7.32% | 13.46% | 5.42% | 4.56% | 2.65% | 2.99% | 11.77% | 4.15% | 16% | 1.69% |
| 2026/07/06 | 7.71% | 4.5% | 4.69% | 9.37% | 5.98% | 3.22% | 10.39% | 3.32% | 11.06% | 12.02% |
| 2026/07/07 | 8.49% | 9.35% | 3.76% | 9.4% | 4.14% | 3.53% | 9.87% | 1.3% | 13.85% | 12.35% |
| 2026/07/08 | 9.1% | 9.41% | 6.53% | 11.53% | 3.62% | 3.62% | 10.2% | 0.83% | 12.76% | 9.66% |
| 2026/07/09 | 10.05% | 6.68% | 5.15% | 15.55% | 4.28% | 7.86% | 10.04% | 0.87% | 9.37% | 3.66% |
| 2026/07/10 | 5.89% | 9.1% | 7% | 15.7% | 4.01% | 8.71% | 11.61% | 1.75% | 13.76% | 0.28% |
| 2026/07/11 | 7.81% | 5.94% | 5.38% | 8.76% | 2.42% | 11.21% | 9.33% | 3.68% | 12.37% | 4.21% |
| 2026/07/12 | 12.01% | 6.39% | 7.71% | 10.21% | 5.21% | 9.32% | 10.21% | 5.91% | 9.31% | 2.65% |
| 2026/07/13 | 13.07% | 10.51% | 8.46% | 8.63% | 2.3% | 4.25% | 14.84% | 5.62% | 8.51% | 3.19% |
| 2026/07/14 | 13.32% | 7.5% | 7.78% | 17.16% | 3.69% | 4.7% | 9.05% | 3.68% | 12.07% | 0.85% |
| 2026/07/15 | 6.86% | 3.26% | 6.26% | 21.25% | 2.49% | 10.36% | 6.52% | 4.84% | 6.55% | 0.66% |
| 2026/07/16 | 13.29% | 9.23% | 8.62% | 18.4% | 3.78% | 7.67% | 9.67% | 5.52% | 5.22% | 0.39% |
| 2026/07/17 | 13.66% | 7.2% | 9.91% | 14.28% | 2.94% | 7.9% | 10.34% | 5.42% | 8.46% | 0% |
| 2026/07/18 | 16.18% | 3.02% | 9.09% | 18.95% | 1.68% | 3.96% | 10.95% | 4.65% | 15.31% | 0.84% |
| 2026/07/19 | 13.2% | 9.95% | 6.71% | 12.55% | 5.43% | 4.03% | 7.03% | 6.15% | 10.01% | 0.01% |
| 2026/07/20 | 16.79% | 8.63% | 11.84% | 13.03% | 5.5% | 3.94% | 8.76% | 1.61% | 1.95% | 0.32% |
| 2026/07/21 | 13.32% | 7.5% | 7.78% | 17.16% | 3.69% | 4.7% | 9.05% | 3.68% | 12.07% | 0.85% |
| 2026/07/22 | 11.63% | 9.1% | 6.17% | 12.15% | 4.23% | 3.97% | 10% | 2.77% | 13.29% | 3.45% |
| 2026/07/23 | 8.59% | 8.85% | 6.82% | 14.84% | 2.94% | 6.6% | 12.66% | 1.81% | 9.35% | 3.24% |
| 2026/07/24 | 12.76% | 5.07% | 9.5% | 17.28% | 3.61% | 6.3% | 10.65% | 1.74% | 8.51% | 0.4% |
| 2026/07/25 | 11.34% | 9.2% | 8.27% | 12.22% | 4.31% | 4% | 10.69% | 2.58% | 9.39% | 2.97% |
| 2026/07/26 | 10.88% | 5.49% | 5.63% | 11.25% | 3.29% | 5.68% | 15.77% | 3.71% | 8.63% | 1.77% |
| 2026/07/27 | 9.5% | 10.39% | 7.17% | 11.9% | 1.88% | 5.62% | 10.44% | 2.24% | 2.15% | 5.42% |
| 2026/07/28 | 12.41% | 5.94% | 7.2% | 16.51% | 3.02% | 3.94% | 12.22% | 3.52% | 3.85% | 0.31% |
| 2026/07/29 | 8.43% | 2.91% | 10.64% | 15.62% | 7.21% | 4.16% | 8.3% | 4.99% | 0.19% | 0.13% |
| 2026/07/30 | 14.67% | 8.74% | 11.85% | 14.05% | 5% | 3.41% | 4.33% | 3.92% | 1.78% | 0% |
| 2026/07/31 | 11.44% | 11.37% | 7.46% | 6.65% | 5.29% | 5.22% | 4.95% | 3.24% | 1.28% | 0.01% |
- ladbrokes.com
- paddypower.com
- williamhill.com
- skybet.com
- virgingames.com
- ubet.co.uk
- betfred.com
- betvictor.com
- bet365.com
- coral.co.uk
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In July 2026, Skybet.com led with a peak spend share of 21.25% on July 15. Ladbrokes.com and Bet365.com showed fluctuating trends, while Coral.co.uk ended with minimal activity.
Competitor Count for UK Gambling & Gaming Sports Betting
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/07/01 | 57 |
| 2026/07/02 | 54 |
| 2026/07/03 | 59 |
| 2026/07/04 | 57 |
| 2026/07/05 | 59 |
| 2026/07/06 | 57 |
| 2026/07/07 | 58 |
| 2026/07/08 | 55 |
| 2026/07/09 | 55 |
| 2026/07/10 | 56 |
| 2026/07/11 | 61 |
| 2026/07/12 | 57 |
| 2026/07/13 | 48 |
| 2026/07/14 | 49 |
| 2026/07/15 | 53 |
| 2026/07/16 | 59 |
| 2026/07/17 | 44 |
| 2026/07/18 | 46 |
| 2026/07/19 | 58 |
| 2026/07/20 | 58 |
| 2026/07/21 | 49 |
| 2026/07/22 | 60 |
| 2026/07/23 | 61 |
| 2026/07/24 | 59 |
| 2026/07/25 | 63 |
| 2026/07/26 | 65 |
| 2026/07/27 | 63 |
| 2026/07/28 | 64 |
| 2026/07/29 | 51 |
| 2026/07/30 | 47 |
| 2026/07/31 | 49 |
Copyright © Adthena. All rights reserved.
July began with 57 advertisers, fluctuating throughout. Mid-month saw a dip to 44, but a strong recovery led to a peak of 65. The month concluded with 49 advertisers.
