Share of Clicks for top 10 UK Gambling & Gaming Sports Betting brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| skybet.com | 28.85 |
| ladbrokes.com | 25.44 |
| paddypower.com | 9.17 |
| williamhill.com | 6.92 |
| bet365.com | 4.92 |
| betfair.com | 3.37 |
| betfred.com | 3.35 |
| virgingames.com | 3.29 |
| boylesports.com | 2.13 |
| betvictor.com | 1.63 |
| others | 10.93 |
- skybet.com - 28.85%
- ladbrokes.com - 25.44%
- paddypower.com - 9.17%
- williamhill.com - 6.92%
- bet365.com - 4.92%
- betfair.com - 3.37%
- betfred.com - 3.35%
- virgingames.com - 3.29%
- boylesports.com - 2.13%
- betvictor.com - 1.63%
- others - 10.93%
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In the gambling PPC landscape, Skybet leads with 28.85% click share, followed by Ladbrokes at 25.44%. Others collectively hold 10.93%, showcasing diverse competition.
Share of Spend for the top 10 UK Gambling & Gaming Sports Betting brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | skybet.com | bet365.com | betfred.com | paddypower.com | virgingames.com | ladbrokes.com | betfair.com | williamhill.com | coral.co.uk | grosvenorcasinos.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/06/01 | 12.04% | 2.61% | 4.66% | 18.79% | 3.39% | 13.89% | 2.82% | 4.45% | 3.96% | 0.17% |
| 2026/06/02 | 7.02% | 2.93% | 5.28% | 11.88% | 7.19% | 17.75% | 2.25% | 2.89% | 5.71% | 4.57% |
| 2026/06/03 | 10.25% | 7.68% | 4.24% | 6.69% | 0.25% | 17.95% | 6.66% | 2.23% | 12.29% | 3.82% |
| 2026/06/04 | 13.24% | 2.65% | 4.91% | 5.55% | 7.97% | 19.87% | 5.63% | 1.87% | 9.93% | 2.21% |
| 2026/06/05 | 11.09% | 2.68% | 13.17% | 11.08% | 3.31% | 17.69% | 2.48% | 2.23% | 9% | 0.12% |
| 2026/06/06 | 7.08% | 5.54% | 3.98% | 8.26% | 4.59% | 21.07% | 2.43% | 1.48% | 11.29% | 1.65% |
| 2026/06/07 | 13.68% | 5.52% | 7.19% | 1.93% | 6.21% | 22.9% | 2.73% | 0.67% | 5.34% | 3.64% |
| 2026/06/08 | 13.21% | 8.1% | 2.76% | 10.25% | 4.98% | 20.1% | 4.9% | 0.59% | 5.55% | 4.62% |
| 2026/06/09 | 18.02% | 8.46% | 5.46% | 10.22% | 5.93% | 17.68% | 1.18% | 0% | 9.15% | 0.65% |
| 2026/06/10 | 12.5% | 9.58% | 8.1% | 8.34% | 4.95% | 18.15% | 2.14% | 2.39% | 5.42% | 1% |
| 2026/06/11 | 13.82% | 9.8% | 6.98% | 8.06% | 3.44% | 19.99% | 1.91% | 2.79% | 3.28% | 2.95% |
| 2026/06/12 | 16.29% | 14.82% | 10.04% | 9.11% | 4.18% | 14.42% | 2.66% | 2.07% | 0.61% | 2.39% |
| 2026/06/13 | 11.57% | 17.58% | 10.27% | 10.34% | 5.25% | 10.6% | 0.07% | 3.27% | 0.05% | 2.97% |
| 2026/06/14 | 10.57% | 15.25% | 8.18% | 10.84% | 6.5% | 10.34% | 2.13% | 3.23% | 0.03% | 4.92% |
| 2026/06/15 | 15.8% | 10.32% | 10.03% | 8.76% | 4.41% | 15.9% | 1.14% | 2.98% | 2.83% | 0.22% |
| 2026/06/16 | 9.6% | 13.29% | 12.84% | 11.31% | 3.7% | 17.38% | 2.96% | 2.21% | 0.33% | 0.33% |
| 2026/06/17 | 14.97% | 9.39% | 7.64% | 13.37% | 3.29% | 10.7% | 4.13% | 4.18% | 7.62% | 0.01% |
| 2026/06/18 | 12.49% | 11.53% | 10.34% | 11.29% | 2.72% | 16.12% | 0.2% | 5.69% | 5.66% | 0.93% |
| 2026/06/19 | 12.53% | 10.05% | 7.96% | 10.78% | 4.43% | 15.89% | 2.53% | 2.09% | 3.18% | 3.15% |
| 2026/06/20 | 12.89% | 14.34% | 6.44% | 8.76% | 4.93% | 14.06% | 3.76% | 0.94% | 0.23% | 3.55% |
| 2026/06/21 | 12.96% | 14.29% | 5.58% | 9.06% | 4.61% | 15.23% | 3.64% | 2.24% | 2.74% | 4.75% |
| 2026/06/22 | 16.18% | 10.79% | 8.49% | 12.84% | 4.3% | 9.15% | 4.4% | 2.75% | 0.01% | 3.34% |
| 2026/06/23 | 17.49% | 6.9% | 8.7% | 13.59% | 5.48% | 9.95% | 4.51% | 0.53% | 0.71% | 6.42% |
| 2026/06/24 | 21.32% | 2.81% | 7.56% | 11.63% | 5.17% | 9.16% | 6.84% | 0.02% | 4.91% | 6.35% |
| 2026/06/25 | 8.32% | 3.98% | 18.5% | 10.47% | 5.11% | 14.38% | 4.02% | 0.02% | 6.13% | 3.88% |
| 2026/06/26 | 9.6% | 9.35% | 18.62% | 9.92% | 5.18% | 9.74% | 5.43% | 3.67% | 3.87% | 3.78% |
| 2026/06/27 | 17.4% | 9.74% | 10.76% | 13.43% | 4.32% | 6.37% | 2.95% | 2.11% | 4.12% | 5.17% |
| 2026/06/28 | 11.27% | 4.29% | 14.48% | 8.38% | 6.03% | 12% | 4.84% | 4.83% | 2.72% | 5.76% |
| 2026/06/29 | 9.4% | 11.4% | 14.53% | 7.88% | 5.73% | 11% | 4.9% | 4.74% | 6.99% | 1.93% |
| 2026/06/30 | 12.78% | 11.4% | 9.27% | 8.72% | 6.03% | 5.95% | 5.62% | 5.62% | 4.41% | 2.7% |
- skybet.com
- bet365.com
- betfred.com
- paddypower.com
- virgingames.com
- ladbrokes.com
- betfair.com
- williamhill.com
- coral.co.uk
- grosvenorcasinos.com
Copyright © Adthena. All rights reserved.
In June 2026, Skybet.com led with fluctuating spend, peaking at 21.32% on June 24. Bet365.com saw a mid-month surge, while Betfred.com spiked on June 25. Ladbrokes.com dominated early June, but dipped later. The month ended with diverse spend patterns across advertisers.
Competitor Count for UK Gambling & Gaming Sports Betting
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/06/01 | 59 |
| 2026/06/02 | 59 |
| 2026/06/03 | 54 |
| 2026/06/04 | 57 |
| 2026/06/05 | 56 |
| 2026/06/06 | 53 |
| 2026/06/07 | 50 |
| 2026/06/08 | 54 |
| 2026/06/09 | 46 |
| 2026/06/10 | 53 |
| 2026/06/11 | 51 |
| 2026/06/12 | 47 |
| 2026/06/13 | 51 |
| 2026/06/14 | 49 |
| 2026/06/15 | 53 |
| 2026/06/16 | 52 |
| 2026/06/17 | 49 |
| 2026/06/18 | 48 |
| 2026/06/19 | 54 |
| 2026/06/20 | 52 |
| 2026/06/21 | 46 |
| 2026/06/22 | 52 |
| 2026/06/23 | 54 |
| 2026/06/24 | 51 |
| 2026/06/25 | 55 |
| 2026/06/26 | 54 |
| 2026/06/27 | 54 |
| 2026/06/28 | 57 |
| 2026/06/29 | 56 |
| 2026/06/30 | 57 |
Copyright © Adthena. All rights reserved.
June began with 59 advertisers, fluctuating throughout the month, reaching a low of 46 on the 9th and 21st. The month concluded with a resurgence, ending at 57 advertisers.
