Market Exposure
Share of Clicks for top 10 UK Gambling & Gaming Sports Betting brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
Share of Clicks - Last month
| Domain | Share of clicks |
|---|---|
| skybet.com | 24.09 |
| ladbrokes.com | 23.92 |
| williamhill.com | 21.56 |
| paddypower.com | 10.57 |
| betvictor.com | 2.79 |
| virgingames.com | 2.6 |
| betfred.com | 2.12 |
| boylesports.com | 1.99 |
| grosvenorcasinos.com | 1.5 |
| bet365.com | 1.41 |
| others | 7.45 |
- skybet.com - 24.09%
- ladbrokes.com - 23.92%
- williamhill.com - 21.56%
- paddypower.com - 10.57%
- betvictor.com - 2.79%
- virgingames.com - 2.6%
- betfred.com - 2.12%
- boylesports.com - 1.99%
- grosvenorcasinos.com - 1.5%
- bet365.com - 1.41%
- others - 7.45%
Copyright © Adthena. All rights reserved.
Skybet.com leads with 24.09% click share, closely followed by Ladbrokes.com at 23.92%. Williamhill.com holds 21.56%, while ‘others’ collectively capture 7.45%.
Market Exposure
Share of Spend for the top 10 UK Gambling & Gaming Sports Betting brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
Share of Spend - Last Month
| Date | ladbrokes.com | paddypower.com | betway.com | skybet.com | grosvenorcasinos.com | betfred.com | virgingames.com | bet365.com | betvictor.com | williamhill.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/08/01 | 10.42% | 8.81% | 0.03% | 16.17% | 2.45% | 4.65% | 10.69% | 1.26% | 5.26% | 14.1% |
| 2026/08/02 | 12.1% | 6.07% | 0.07% | 14.68% | 6.32% | 5.44% | 10.48% | 1.48% | 4.26% | 16.69% |
| 2026/08/03 | 12.27% | 6.58% | 0.07% | 15.5% | 4.68% | 9.08% | 5.79% | 2.24% | 4.46% | 12.38% |
| 2026/08/04 | 17.2% | 11.14% | 0.03% | 12.19% | 3.99% | 7.74% | 4.72% | 3.59% | 4.58% | 11.55% |
| 2026/08/05 | 17.47% | 10.25% | 0.07% | 14% | 4.68% | 7.02% | 7.88% | 1.39% | 4.07% | 10.96% |
| 2026/08/06 | 17.89% | 4.27% | 0.07% | 16.24% | 2.91% | 6.91% | 6.38% | 4.01% | 8.54% | 12.16% |
| 2026/08/07 | 24.07% | 4.2% | 0.04% | 12.65% | 5.03% | 7.92% | 5.56% | 3.82% | 5.71% | 9.27% |
| 2026/08/08 | 14.55% | 7.14% | 0.69% | 18.26% | 3.71% | 5.02% | 4.15% | 3.27% | 5.63% | 15.54% |
| 2026/08/09 | 15.39% | 0.12% | 1.8% | 21.58% | 3.78% | 8.13% | 7.93% | 4.3% | 4.18% | 8.46% |
| 2026/08/10 | 9.6% | 14.98% | 1.12% | 19.42% | 4% | 7.62% | 4.55% | 3.65% | 4.1% | 13.92% |
| 2026/08/11 | 11.48% | 12.9% | 0.02% | 13.67% | 4.61% | 6.61% | 5.89% | 2.85% | 5.38% | 9.94% |
| 2026/08/12 | 6.44% | 15.56% | 0.03% | 16.41% | 2.06% | 6.07% | 5.11% | 1.36% | 4.2% | 15.28% |
| 2026/08/13 | 9.81% | 10.69% | 0.03% | 16.01% | 4.26% | 8.48% | 5.98% | 3.92% | 5.74% | 9.47% |
| 2026/08/14 | 8.83% | 4.53% | 0.23% | 20.33% | 2.53% | 7.13% | 4.92% | 3.21% | 6.62% | 11.45% |
| 2026/08/15 | 11.79% | 6.04% | 0.59% | 14.44% | 3.73% | 6.69% | 6.3% | 3.42% | 5.73% | 13.1% |
| 2026/08/16 | 9.72% | 11.35% | 0.11% | 12.46% | 4.15% | 6.05% | 5.32% | 6.04% | 4.59% | 12.14% |
| 2026/08/17 | 7.56% | 9.97% | 0.59% | 12.38% | 0.76% | 8.2% | 5.98% | 6.04% | 5.88% | 8.33% |
| 2026/08/18 | 11.99% | 10.97% | 0.34% | 12.81% | 3.72% | 3.08% | 4.01% | 7.61% | 4.87% | 10.22% |
| 2026/08/19 | 10.06% | 13.06% | 0.34% | 14.62% | 2.68% | 4.85% | 5.84% | 7.47% | 3.94% | 10.92% |
| 2026/08/20 | 8.36% | 13.86% | 1.45% | 14.08% | 6.11% | 4.23% | 3.53% | 10.86% | 3.9% | 8.07% |
| 2026/08/21 | 7.82% | 10.44% | 1.14% | 16.1% | 3.1% | 3.41% | 4.36% | 7.85% | 5.67% | 11.47% |
| 2026/08/22 | 8.2% | 9.92% | 0.65% | 18.73% | 2.81% | 2.42% | 4.23% | 10.6% | 6.06% | 9.33% |
| 2026/08/23 | 10.75% | 8.9% | 3.3% | 17.46% | 3.06% | 0.98% | 6.92% | 8.48% | 5.4% | 8.75% |
| 2026/08/24 | 11.62% | 13.22% | 2.87% | 12.54% | 4.91% | 2.02% | 4.88% | 4.69% | 4.77% | 12.43% |
| 2026/08/25 | 12.21% | 14.55% | 2.68% | 14.92% | 3.52% | 2.12% | 3.41% | 2.67% | 5.32% | 11.01% |
| 2026/08/26 | 12.82% | 8.7% | 7.12% | 18.03% | 3.51% | 2.53% | 4.73% | 4.17% | 4.61% | 10.13% |
| 2026/08/27 | 11.02% | 10.54% | 14.39% | 15.28% | 1.71% | 1.19% | 4.15% | 5.53% | 3.75% | 9.08% |
| 2026/08/28 | 14.88% | 5.84% | 8.27% | 17.96% | 2.94% | 1.28% | 2.6% | 6.84% | 3% | 12.84% |
| 2026/08/29 | 17.99% | 8.11% | 11.06% | 16.32% | 3.55% | 0.16% | 2.75% | 3.7% | 4.91% | 0.47% |
| 2026/08/30 | 17.76% | 8.67% | 15.9% | 15.69% | 3.05% | 0.29% | 0.17% | 5.55% | 1.14% | 0.32% |
| 2026/08/31 | 17.99% | 15.72% | 15.1% | 11.74% | 5.52% | 4.14% | 3.7% | 3.57% | 3.31% | 0.01% |
- ladbrokes.com
- paddypower.com
- betway.com
- skybet.com
- grosvenorcasinos.com
- betfred.com
- virgingames.com
- bet365.com
- betvictor.com
- williamhill.com
Copyright © Adthena. All rights reserved.
Ladbrokes surged mid-August, peaking at 24.07% on the 7th. Skybet maintained strong momentum, while Betway’s late-month rise was notable. August concluded with Ladbrokes and Skybet leading.
Market Exposure
Competitor Count for UK Gambling & Gaming Sports Betting
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
Competitor Count - Last month
| Date | Competitor Count |
|---|---|
| 2026/08/01 | 48 |
| 2026/08/02 | 52 |
| 2026/08/03 | 52 |
| 2026/08/04 | 55 |
| 2026/08/05 | 58 |
| 2026/08/06 | 55 |
| 2026/08/07 | 46 |
| 2026/08/08 | 47 |
| 2026/08/09 | 51 |
| 2026/08/10 | 47 |
| 2026/08/11 | 54 |
| 2026/08/12 | 59 |
| 2026/08/13 | 55 |
| 2026/08/14 | 55 |
| 2026/08/15 | 54 |
| 2026/08/16 | 56 |
| 2026/08/17 | 47 |
| 2026/08/18 | 52 |
| 2026/08/19 | 47 |
| 2026/08/20 | 50 |
| 2026/08/21 | 46 |
| 2026/08/22 | 54 |
| 2026/08/23 | 46 |
| 2026/08/24 | 47 |
| 2026/08/25 | 50 |
| 2026/08/26 | 50 |
| 2026/08/27 | 52 |
| 2026/08/28 | 55 |
| 2026/08/29 | 44 |
| 2026/08/30 | 43 |
| 2026/08/31 | 41 |
Copyright © Adthena. All rights reserved.
August began with 48 advertisers, peaking at 59 mid-month. A decline followed, ending with 41.
