US Hospitality Amusement Parks, Arcades & Attractions - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Amusement Parks, Arcades & Attractions category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Hospitality Amusement Parks, Arcades & Attractions brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
go.com	28.73
universalstudioshollywood.com	27.74
universalorlando.com	15.18
skyzone.com	5.05
seaworld.com	3.25
buschgardens.com	2.66
groupon.com	1.63
greatwolf.com	1.3
sixflags.com	1.06
knotts.com	0.78
others	12.62

In the PPC landscape, go.com leads with 28.73% click share, closely followed by universalstudioshollywood.com at 27.74%. Others collectively hold 12.62%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Hospitality Amusement Parks, Arcades & Attractions brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	universalorlando.com	universalstudioshollywood.com	go.com	groupon.com	skyzone.com	seaworld.com	mtolympuspark.com	greatwolf.com	viator.com	buschgardens.com
2025/03/01	21.8%	28.35%	23.88%	2.37%	1.57%	1.78%	0.79%	0.86%	0.82%	1.88%
2025/03/02	20.84%	25.57%	23.32%	2.53%	3.62%	2.33%	0.97%	0.86%	0.8%	2.44%
2025/03/03	26.19%	25.45%	24.73%	2.42%	2.26%	1.56%	1.08%	1.18%	0.81%	0.96%
2025/03/04	27.79%	26.48%	24.37%	1.84%	1.74%	1.64%	0.87%	1.09%	0.63%	0.82%
2025/03/05	23.86%	33.84%	20.21%	1.19%	4.82%	1.32%	0.6%	0.73%	0.64%	0.95%
2025/03/06	23.41%	26.09%	25.75%	2.83%	2.24%	1.79%	0.87%	0.83%	0.79%	0.83%
2025/03/07	26.47%	26.64%	25.92%	1.66%	2.03%	1.02%	0.64%	0.68%	0.89%	0.57%
2025/03/08	24.3%	29.71%	27.32%	2.32%	0.46%	1.04%	0.59%	0.71%	0.76%	0.78%
2025/03/09	20.55%	22.51%	33.9%	1.76%	1.84%	1.61%	1.09%	1.04%	0.96%	1.12%
2025/03/10	23.36%	29.06%	26.01%	1.13%	2.42%	1.71%	1.18%	0.88%	0.79%	0.78%
2025/03/11	22.38%	28.53%	25.05%	1.93%	2.42%	2.13%	1%	0.77%	0.7%	0.84%
2025/03/12	22.33%	29.89%	26.17%	1.6%	3.07%	1.06%	1.14%	1%	0.83%	0.89%
2025/03/13	18.5%	27.38%	28.44%	3.05%	2.56%	2%	0.93%	1.13%	0.64%	0.79%
2025/03/14	21.77%	26.99%	25.16%	4.49%	1.03%	1.49%	0.71%	1.19%	1.04%	0.85%
2025/03/15	20.46%	26.89%	28.91%	2.75%	2.64%	1.63%	0.53%	1.25%	1.01%	1.04%
2025/03/16	21.09%	26.67%	28.08%	3.27%	2.23%	1.26%	0.64%	1.07%	0.92%	0.92%
2025/03/17	24.2%	23.05%	26.59%	2.96%	2.8%	1.86%	0.51%	0.56%	0.49%	0.85%
2025/03/18	22.99%	25.72%	29.2%	0.89%	2.89%	1.51%	0.82%	1.3%	0.77%	0.84%
2025/03/19	22.7%	27.99%	24.67%	2.17%	2.06%	1.1%	1.45%	1.36%	0.66%	0.82%
2025/03/20	24.8%	26.8%	25.69%	1.9%	1.66%	0.97%	0.78%	1.42%	0.76%	0.89%
2025/03/21	23.47%	24.55%	26.54%	2.07%	3.39%	0.98%	0.87%	2.1%	0.82%	0.89%
2025/03/22	23.73%	27.85%	24.56%	2.03%	1.86%	1.4%	0.8%	2.09%	0.81%	0.65%
2025/03/23	20.36%	30.81%	24.85%	3.15%	1.58%	1.33%	1.08%	1.71%	0.79%	0.79%
2025/03/24	24.98%	25.63%	26.89%	1.92%	1.08%	1.71%	1.04%	1.62%	0.65%	0.66%
2025/03/25	23.07%	30.62%	25.91%	1.41%	1.86%	1.36%	0.69%	1.62%	0.72%	0.86%
2025/03/26	24.79%	31.08%	19.7%	3.66%	1.29%	1.09%	0.94%	2.05%	0.77%	0.95%
2025/03/27	21.69%	27.09%	28.16%	3.23%	1.3%	1.79%	1.14%	1.8%	0.68%	0.76%
2025/03/28	22.67%	23.72%	28.77%	3.13%	1.11%	1.66%	1.02%	1.65%	0.74%	0.81%
2025/03/29	25.53%	25.1%	20.69%	5.06%	2.69%	1.32%	0.8%	1.59%	0.97%	0.98%
2025/03/30	23.86%	26.47%	21%	6.07%	2.73%	1.11%	0.95%	1.62%	1.08%	0.87%
2025/03/31	23.7%	22.74%	22.1%	5.66%	3.35%	1.99%	1.36%	1.19%	0.99%	0.94%

In March 2025, Universal Studios Hollywood led PPC spend, peaking mid-month. Universal Orlando fluctuated, while Go.com surged early. Groupon’s spend spiked late March. Skyzone and SeaWorld showed modest activity. The month ended with diverse spend patterns.

Market Exposure

Competitor Count for US Hospitality Amusement Parks, Arcades & Attractions

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/03/01	194
2025/03/02	189
2025/03/03	211
2025/03/04	187
2025/03/05	199
2025/03/06	258
2025/03/07	248
2025/03/08	268
2025/03/09	180
2025/03/10	225
2025/03/11	191
2025/03/12	224
2025/03/13	219
2025/03/14	266
2025/03/15	200
2025/03/16	216
2025/03/17	204
2025/03/18	208
2025/03/19	216
2025/03/20	209
2025/03/21	224
2025/03/22	220
2025/03/23	208
2025/03/24	202
2025/03/25	204
2025/03/26	228
2025/03/27	216
2025/03/28	240
2025/03/29	222
2025/03/30	221
2025/03/31	221

March saw fluctuating advertiser numbers, peaking at 268 on March 8. The month concluded with a stable count of 221 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Hospitality Amusement Parks, Arcades & Attractions

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
groupon.com	0.5%
greatwolf.com	0.48%
sixflags.com	0.48%
universalorlando.com	0.25%
camelbackresort.com	0.12%
neaq.org	-0.12%
kalahariresorts.com	-0.14%
skyzone.com	-0.42%
universalstudioshollywood.com	-0.65%
go.com	-1.26%

Groupon.com leads with a 0.50% click share rise, while go.com drops by 1.26%. Universal Orlando and Great Wolf both gain 0.48%.

Campaign Efficiency

US Hospitality Amusement Parks, Arcades & Attractions Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	go.com	universalstudioshollywood.com	universalorlando.com	groupon.com	skyzone.com	seaworld.com	buschgardens.com	greatwolf.com	sixflags.com	viator.com
2025/03/01	22.09%	27.77%	17.57%	4.64%	3.16%	2.08%	2.36%	1.06%	0.34%	1.19%
2025/03/02	23.42%	24.99%	15.25%	4.63%	6.4%	2.28%	2.83%	1.05%	0.58%	0.84%
2025/03/03	23.55%	23.14%	19.71%	4.92%	3.73%	1.78%	1.96%	1.72%	0.69%	1.03%
2025/03/04	21.67%	24.61%	20.91%	4.28%	2.81%	2.22%	1.69%	1.71%	0.63%	0.85%
2025/03/05	17.93%	29.65%	18.62%	2.39%	8.01%	2.23%	1.96%	1.12%	0.94%	0.8%
2025/03/06	24.3%	23.04%	17.44%	5.03%	3.4%	2.54%	1.9%	1.23%	1.11%	1.13%
2025/03/07	25.16%	24.3%	20.02%	3.63%	2.9%	1.8%	1.37%	1.1%	0.59%	1.24%
2025/03/08	27.65%	26.91%	17.98%	4.34%	0.8%	1.87%	1.72%	1.08%	0.73%	1.05%
2025/03/09	31.21%	20.81%	14.98%	3.28%	3.44%	2.96%	2.49%	1.54%	0.64%	1.05%
2025/03/10	25.93%	25.05%	17.24%	2.15%	3.9%	2.27%	1.69%	1.22%	1.06%	1.1%
2025/03/11	24.84%	23.75%	16.76%	3.2%	4.19%	3.37%	1.93%	1.38%	0.82%	0.87%
2025/03/12	24.37%	28.08%	16.01%	3.13%	4.69%	1.79%	1.98%	1.32%	0.95%	1%
2025/03/13	26.48%	25.24%	12.95%	5.34%	4.11%	2.64%	1.65%	1.6%	0.97%	0.94%
2025/03/14	22.58%	23.7%	15.12%	7.73%	1.99%	2.35%	1.75%	1.68%	0.89%	1.43%
2025/03/15	26.46%	23.64%	14.51%	5.57%	4.11%	2.47%	2.16%	1.7%	1.05%	1.39%
2025/03/16	25.86%	24.07%	15.27%	5.48%	3.79%	2.09%	2.02%	1.39%	0.86%	1.26%
2025/03/17	24.38%	19.9%	16.83%	6.13%	4.48%	2.69%	1.76%	0.86%	1%	0.75%
2025/03/18	28.85%	22.41%	16.6%	1.71%	4.87%	2.39%	1.78%	1.68%	1.2%	1.07%
2025/03/19	22.57%	24.97%	17.02%	4.56%	3.3%	1.87%	1.92%	1.78%	1.14%	0.95%
2025/03/20	24.61%	24.75%	18.06%	4.2%	2.93%	1.67%	1.85%	1.84%	1.15%	0.87%
2025/03/21	24.87%	21.2%	16.76%	4.05%	5.46%	1.77%	2.05%	2.8%	0.57%	1.05%
2025/03/22	23.46%	24.08%	17.49%	3.71%	2.94%	2.2%	1.29%	2.87%	0.72%	0.98%
2025/03/23	22.56%	28.1%	14.75%	5.7%	2.68%	2.16%	1.53%	2.16%	0.92%	1.02%
2025/03/24	26.1%	23.52%	17.9%	3.5%	2.17%	2.71%	1.56%	2.4%	1.12%	0.76%
2025/03/25	25.3%	27.35%	16.74%	2.7%	3.39%	2.18%	1.8%	2.1%	0.96%	1.13%
2025/03/26	18.35%	27.59%	17.85%	7.78%	1.75%	2.13%	2.11%	2.72%	1.14%	1.15%
2025/03/27	26.33%	24.85%	14.92%	6.27%	2.34%	2.58%	1.64%	2.42%	1.2%	0.86%
2025/03/28	27.3%	20.64%	16.64%	6.35%	1.88%	2.22%	1.89%	2.39%	1.21%	0.93%
2025/03/29	20.09%	21.69%	18.95%	8.99%	3.62%	2.23%	2.3%	1.93%	1.21%	0.94%
2025/03/30	20.2%	22.73%	17%	9.97%	3.95%	1.92%	1.72%	2.03%	1.07%	1.42%
2025/03/31	19.52%	18.3%	16.28%	11.08%	5.07%	2.81%	2.05%	1.59%	1.55%	1.38%

In March 2025, “go.com” saw fluctuating impressions, peaking mid-month. “universalstudioshollywood.com” maintained a steady presence, while “groupon.com” surged at month’s end. “skyzone.com” and “seaworld.com” had modest shares, with “sixflags.com” and “viator.com” showing slight growth.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Hospitality Amusement Parks, Arcades & Attractions

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Universal Studios Hollywood | Discover Los Angeles https://www.discoverlosangeles.com
The Official Guide To Los Angeles. Find Great Deals, Things To Do, Travel Guides and More. Discover...
2
Visit Disneyland in California - Ticket Offers https://disneyland.disney.go.com › disneyland › tickets
Experience new adventures at Disneyland Park and Disney California Adventure. A Multi-Day Ticket Will Let You See All That Both Parks Have To Offer!
3
Las Vegas Sphere https://www.gotickets.com
Sphere Tickets — Get Tickets for Concerts, Sports & More at Sphere. View Event Schedule & Plan Your Visit.
4
Universal Orlando Resort https://www.universalorlando.com
Enjoy Multiple Days of Thrills — Get 2 Days Free* With a 2 Park/2 Day Ticket. Restrictions apply. The Adventure is Real and...
5
Universal Studios Hollywood https://www.universalstudioshollywood.com
Buy Tickets Online and Save — Thrilling Rides, a Real Movie Studio Tour, and a Selection of L.A.'s Best Restaurants. Save on...

In the competitive world of amusement parks, top advertisers like Discover Los Angeles, Disneyland, and Universal Studios captivate audiences with enticing offers. Themes of adventure, exclusive deals, and immersive experiences dominate, promising unforgettable memories and value-packed visits.

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US Hospitality Amusement Parks, Arcades & Attractions - PPC Market Share Analysis April 2025

Share of Clicks for top 10 US Hospitality Amusement Parks, Arcades & Attractions brands

Share of Spend for the top 10 US Hospitality Amusement Parks, Arcades & Attractions brands

Competitor Count for US Hospitality Amusement Parks, Arcades & Attractions

Market Loss & Market Gains for US Hospitality Amusement Parks, Arcades & Attractions

US Hospitality Amusement Parks, Arcades & Attractions Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Hospitality Amusement Parks, Arcades & Attractions

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance