US Hospitality Amusement Parks, Arcades & Attractions - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Amusement Parks, Arcades & Attractions category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Hospitality Amusement Parks, Arcades & Attractions brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
go.com	26.52
universalorlando.com	12.36
seaworld.com	10.39
universalstudioshollywood.com	10.31
skyzone.com	9.66
buschgardens.com	3.27
groupon.com	2.46
greatwolf.com	2.32
silverdollarcity.com	1.68
aquatica.com	1.63
others	19.4

In the competitive landscape of Google PPC for hospitality and attractions, go.com leads with 26.52% click share. Universal Orlando and SeaWorld follow, while ‘others’ collectively hold 19.4%.

Market Exposure

Share of Spend for the top 10 US Hospitality Amusement Parks, Arcades & Attractions brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	go.com	universalorlando.com	universalstudioshollywood.com	seaworld.com	skyzone.com	greatwolf.com	mtolympuspark.com	buschgardens.com	aquatica.com	groupon.com
2025/04/01	23.7%	19.33%	10.39%	3.14%	5.08%	2.17%	0.68%	3.42%	0.79%	11.91%
2025/04/02	24.08%	21.44%	5.68%	4.44%	7.42%	3.45%	1.33%	3.81%	1.34%	6.21%
2025/04/03	23.08%	25.56%	13.78%	3.82%	4%	2.43%	1.2%	1.92%	1.14%	4.3%
2025/04/04	23.55%	24.45%	14.48%	2.32%	5.94%	2.63%	1.02%	1.69%	1.33%	4.42%
2025/04/05	27.29%	18.67%	12.83%	6.6%	4.15%	2.56%	1.29%	1.79%	1.92%	3.77%
2025/04/06	27.04%	14.97%	16.07%	5.29%	4.56%	2.46%	1.31%	2.51%	1.63%	4.77%
2025/04/07	29.91%	20.01%	10.57%	2.85%	4.21%	2.51%	1.27%	2.5%	1.7%	5.94%
2025/04/08	24.99%	18.53%	13.82%	9.12%	3.5%	2.54%	1.98%	2.27%	1.79%	2.2%
2025/04/09	26.89%	22.51%	13.27%	3.8%	3.68%	3.04%	0.83%	2.54%	1.8%	2.62%
2025/04/10	19.82%	20.98%	11.42%	10.38%	5.5%	1.93%	0.84%	2.46%	1.55%	3.14%
2025/04/11	24.74%	18.24%	14.5%	4.82%	4.86%	2.52%	0.6%	5.14%	1.49%	5.25%
2025/04/12	23.71%	19.92%	14.11%	6.54%	4.26%	2.02%	1.21%	2%	1.61%	4.09%
2025/04/13	22.91%	17.76%	15.97%	5.07%	3.07%	2.78%	1.27%	2.92%	1.83%	5.33%
2025/04/14	24.13%	21.66%	11.43%	6.94%	5.93%	2.46%	1.25%	2.82%	2.18%	2.28%
2025/04/15	24.4%	23.97%	12.3%	7.62%	3.01%	2.07%	1.63%	2.05%	1.97%	1.84%
2025/04/16	21.24%	21.28%	11.32%	10.78%	6.19%	2.96%	1.48%	2.31%	1.81%	3.29%
2025/04/17	22.08%	29.6%	14.69%	8.77%	1.9%	2.24%	1.86%	2.74%	1.79%	1.35%
2025/04/18	22.38%	23.29%	15.04%	8.82%	1.62%	1.88%	2.25%	1.63%	1.7%	5.51%
2025/04/19	25.82%	20.71%	12.62%	5.7%	3.68%	2.21%	1.26%	1.48%	1.92%	6%
2025/04/20	27.54%	19.73%	8.25%	5.73%	6.17%	2.64%	1.51%	2.78%	1.93%	4.45%
2025/04/21	25.74%	21.69%	11.19%	6.34%	6.11%	2.56%	1.68%	2.26%	1.81%	2.83%
2025/04/22	26.64%	25.75%	8.57%	6.14%	1.18%	1.72%	1.69%	1.94%	2.05%	3.86%
2025/04/23	26.14%	19.43%	14.49%	5.9%	4.5%	1.81%	1.82%	2.46%	1.72%	2.31%
2025/04/24	24.37%	21.57%	15.42%	8.86%	4.48%	1.51%	0.84%	1.96%	1.85%	1.6%
2025/04/25	24.67%	24.47%	9.71%	5.59%	6.62%	2.06%	1.86%	2.29%	2.07%	2.2%
2025/04/26	24.58%	25.75%	9.28%	5.48%	5.29%	1.46%	2.32%	2.12%	1.78%	2.36%
2025/04/27	26.79%	20.11%	9.32%	7.85%	1.75%	2.74%	1.66%	1.96%	1.53%	8.28%
2025/04/28	28.32%	15.88%	9.96%	7.58%	5.43%	2.41%	2%	2.96%	1.63%	3.6%
2025/04/29	30.03%	16.75%	10.55%	7.52%	2.42%	4.66%	2.5%	1.94%	1.63%	2.43%
2025/04/30	29.82%	17.29%	13.47%	5.45%	5.37%	3.08%	2.17%	2.06%	1.92%	0.82%

In April 2025, go.com led with fluctuating spend, peaking at 30.03% on April 29. Universalorlando.com saw a significant rise mid-month, while universalstudioshollywood.com maintained a steady presence. Seaworld.com and skyzone.com showed varied trends, with greatwolf.com and mtolympuspark.com having modest shares. Buschgardens.com and aquatica.com had consistent low spend, and groupon.com experienced a sharp decline, ending at 0.82%.

Market Exposure

Competitor Count for US Hospitality Amusement Parks, Arcades & Attractions

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/04/01	185
2025/04/02	187
2025/04/03	209
2025/04/04	199
2025/04/05	201
2025/04/06	202
2025/04/07	206
2025/04/08	199
2025/04/09	183
2025/04/10	210
2025/04/11	190
2025/04/12	188
2025/04/13	196
2025/04/14	184
2025/04/15	198
2025/04/16	203
2025/04/17	175
2025/04/18	188
2025/04/19	203
2025/04/20	190
2025/04/21	187
2025/04/22	203
2025/04/23	208
2025/04/24	196
2025/04/25	207
2025/04/26	209
2025/04/27	198
2025/04/28	193
2025/04/29	195
2025/04/30	177

April saw a dynamic shift in distinct advertisers, starting at 185 and peaking at 210. The month concluded with a slight dip to 177.

Campaign Efficiency

Market Loss & Market Gains for US Hospitality Amusement Parks, Arcades & Attractions

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
go.com	3.45%
seaworld.com	1.32%
knotts.com	0.56%
mtolympuspark.com	0.54%
universalorlando.com	0.32%
legoland.com	-0.3%
groupon.com	-0.34%
buschgardens.com	-0.78%
universalstudioshollywood.com	-1.8%
skyzone.com	-2.27%

Skyzone.com and Universal Studios Hollywood saw significant declines in click share, while Go.com experienced a notable increase, leading the positive movement.

Campaign Efficiency

US Hospitality Amusement Parks, Arcades & Attractions Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	go.com	universalorlando.com	universalstudioshollywood.com	skyzone.com	seaworld.com	greatwolf.com	mtolympuspark.com	buschgardens.com	sixflags.com	groupon.com
2025/04/01	17.56%	14.47%	8.79%	6.18%	4.23%	2.45%	0.71%	2.25%	1.96%	20.43%
2025/04/02	17.77%	15.98%	4.39%	11.35%	4.04%	3.94%	1.46%	2.78%	1.93%	11.58%
2025/04/03	18.9%	17.75%	11.37%	7.06%	5.04%	3.06%	1.51%	2.08%	1.73%	8.06%
2025/04/04	18.84%	17.07%	10.71%	10.83%	4.05%	3.26%	1.13%	2.03%	2.27%	8.46%
2025/04/05	22.92%	13.81%	10.8%	6.67%	6.03%	3.35%	1.38%	2.33%	0.93%	7.11%
2025/04/06	21.47%	11.47%	12.49%	7.79%	4.95%	3.76%	1.59%	1.88%	0.56%	9.18%
2025/04/07	23.77%	15.54%	7.02%	6.42%	4.44%	3.16%	1.51%	2.17%	0.09%	12.09%
2025/04/08	20.5%	15.83%	10.1%	5.71%	8.93%	3.39%	2.36%	2.17%	0.57%	4.01%
2025/04/09	21.44%	18.57%	10.19%	6.54%	5.32%	3.84%	0.99%	2.79%	0.9%	5.26%
2025/04/10	15.19%	18.13%	9.3%	8.78%	7.71%	2.57%	1.02%	2.93%	0.94%	5.81%
2025/04/11	19.43%	13.63%	11.62%	7.78%	5.9%	3.07%	0.59%	3.32%	1.05%	9.77%
2025/04/12	20.32%	15.79%	10.54%	7.11%	6.7%	2.26%	1.23%	2.61%	1.68%	7.24%
2025/04/13	17.28%	14.21%	11.85%	5.42%	5.88%	3.53%	1.36%	2.24%	1.11%	9.95%
2025/04/14	19.9%	16.35%	10.33%	8.63%	6.55%	3.28%	1.26%	2.49%	1.16%	4.39%
2025/04/15	19.84%	19.17%	11.93%	5.05%	7.88%	2.71%	1.81%	2.14%	0.89%	3.04%
2025/04/16	17.13%	16.52%	9.44%	9.9%	8.7%	3.95%	1.62%	2.87%	1.08%	5.83%
2025/04/17	20.37%	24.62%	10.97%	2.81%	6.38%	3.17%	1.9%	3.75%	0.44%	2.64%
2025/04/18	19.43%	17.6%	12.18%	2.33%	7.85%	2.49%	2.27%	2.03%	1%	9.88%
2025/04/19	23.38%	16.03%	9.15%	6.69%	6.85%	2.44%	1.18%	1.31%	0.4%	9.01%
2025/04/20	23.48%	14.24%	7.46%	8.12%	7.35%	3.39%	1.69%	1.53%	0.53%	7.4%
2025/04/21	22%	18.19%	7.58%	8.2%	7.61%	3.21%	1.6%	1.64%	0.61%	5.04%
2025/04/22	22.69%	20.68%	7.42%	2.2%	6.8%	2.02%	1.73%	1.51%	0.83%	6.91%
2025/04/23	22.25%	16.04%	11.79%	5.91%	6.94%	2.66%	1.98%	2.15%	0.88%	4.2%
2025/04/24	25.07%	18.08%	11.64%	5.74%	6.74%	2.15%	0.84%	2.09%	1.39%	2.55%
2025/04/25	21.82%	19.73%	6.82%	9.94%	7.28%	2.54%	1.74%	2.49%	0.9%	3.89%
2025/04/26	20.98%	20.63%	7.86%	7.36%	7.35%	2.04%	2.26%	2.3%	2.38%	4.03%
2025/04/27	21.73%	14.96%	6.21%	2.81%	7.66%	3.35%	1.58%	1.46%	0.58%	16.78%
2025/04/28	24.76%	12.51%	7.45%	7.81%	7.63%	3.01%	1.99%	1.81%	0.61%	6.13%
2025/04/29	27.32%	13.2%	7.87%	4.36%	7.2%	5.8%	2.47%	1.58%	1.57%	4.04%
2025/04/30	26.31%	13.61%	10.06%	8.03%	7.34%	3.77%	2.23%	2.02%	1.86%	1.76%

In April 2025, go.com led with a steady rise, peaking at 27.32% on April 29. Universalorlando.com fluctuated, peaking mid-month. Universalstudioshollywood.com saw a late surge. Skyzone.com and seaworld.com had consistent mid-range shares. Greatwolf.com and mtolympuspark.com remained low. Groupon.com started strong but declined, ending at 1.76%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Hospitality Amusement Parks, Arcades & Attractions

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Visit Disneyland in California | Ticket Offers https://disneyland.disney.go.com › disneyland › tickets
Experience new adventures at Disneyland Park and Disney California Adventure. A Multi-Day Ticket Will Let You See All That Both Parks Have To Offer!
2
Bellagio Resort & Casino | The Luxury Collection® https://www.marriott.com › luxury › book_now
Escape, Disconnect, and Revel in the Extraordinary. MGM Collection With Marriott Bonvoy®. Get the Best Rates For Bellagio, a Luxury Collection Resort & Casino, Las Vegas.
3
SeaWorld® Orlando https://www.seaworld.com › orlando › official-site
Official Site — This Spring, Save Up To 50% On Tickets, Fun Cards, & Passes At SeaWorld! Visit Today. Enjoy...
4
Universal Orlando Resort https://www.universalorlando.com › ticket › offer
Enjoy Multiple Days of Thrills — Get 2 Days Free* With a 2 Park/2 Day Ticket. Restrictions apply. The Adventure is Real and...
5
Buy A Day, Get A 2nd Day Free* | Universal Studios Hollywood https://www.universalstudioshollywood.com
*Offer Expires Aug. 13th, 2025. Blockout Dates and Restrictions Apply. Click for Details. Why Limit The...

In the world of Google PPC, Disneyland, Marriott, SeaWorld, and Universal Studios captivate audiences with enticing offers. Disneyland promises multi-day adventures, while Marriott’s Bellagio Resort offers luxury escapes. SeaWorld entices with spring savings, and Universal Studios thrills with free day promotions.

Frequently Asked Questions

Why is the US Hospitality Amusement Parks, Arcades & Attractions April 2025 Report useful and how should I use it?

Why is the US Hospitality Amusement Parks, Arcades & Attractions April 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

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Data within the US Hospitality Amusement Parks, Arcades & Attractions April 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
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The US Hospitality Amusement Parks, Arcades & Attractions April 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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US Hospitality Amusement Parks, Arcades & Attractions - PPC Market Share Analysis April 2025

Share of Clicks for top 10 US Hospitality Amusement Parks, Arcades & Attractions brands

Share of Spend for the top 10 US Hospitality Amusement Parks, Arcades & Attractions brands

Competitor Count for US Hospitality Amusement Parks, Arcades & Attractions

Market Loss & Market Gains for US Hospitality Amusement Parks, Arcades & Attractions

US Hospitality Amusement Parks, Arcades & Attractions Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Hospitality Amusement Parks, Arcades & Attractions

Frequently Asked Questions

Why is the US Hospitality Amusement Parks, Arcades & Attractions April 2025 Report useful and how should I use it?

Why is the US Hospitality Amusement Parks, Arcades & Attractions April 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Hospitality Amusement Parks, Arcades & Attractions April 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Hospitality Amusement Parks, Arcades & Attractions April 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance

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