US Hospitality Amusement Parks, Arcades & Attractions - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Amusement Parks, Arcades & Attractions category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Hospitality Amusement Parks, Arcades & Attractions US

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	19.3759263766
	80.6240736234

19%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	52
	48

52%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	12%
Transactional	26%
Navigational	2%
Seasonal	2%
Local	17%
Problem Solving	0%

Market Exposure

Share of Clicks for top 10 US Hospitality Amusement Parks, Arcades & Attractions brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
go.com	27.55
universalorlando.com	18.2
universalstudioshollywood.com	14.61
seaworld.com	8.23
buschgardens.com	3.36
skyzone.com	3.19
esbnyc.com	2.25
viator.com	1.8
greatwolf.com	1.34
sixflags.com	1.32
others	18.15

go.com - 27.55%
universalorlando.com - 18.2%
universalstudioshollywood.com - 14.61%
seaworld.com - 8.23%
buschgardens.com - 3.36%
skyzone.com - 3.19%
esbnyc.com - 2.25%
viator.com - 1.8%
greatwolf.com - 1.34%
sixflags.com - 1.32%
others - 18.15%

In the PPC landscape, go.com leads with 27.55% click share, followed by universalorlando.com at 18.2%. ‘Others’ collectively hold 18.15%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Hospitality Amusement Parks, Arcades & Attractions brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	universalorlando.com	go.com	universalstudioshollywood.com	seaworld.com	viator.com	buschgardens.com	oakspark.com	greatwolf.com	groupon.com	esbnyc.com
2025/12/01	19.1%	20.08%	21.74%	7.79%	1.97%	1.08%	0.91%	1.6%	4.45%	3.25%
2025/12/02	22.94%	17.68%	22.95%	7.34%	1.22%	1.58%	1.26%	1.46%	0.93%	0.22%
2025/12/03	23.81%	21.89%	17.78%	3.03%	1.3%	2.17%	1.41%	1.53%	3.4%	2.51%
2025/12/04	26.28%	16.09%	12.81%	8.99%	2.1%	1.78%	1.16%	1.33%	3.34%	4.14%
2025/12/05	26.81%	18.25%	16.91%	7.04%	1.51%	1.59%	0.59%	1.57%	1.26%	2.35%
2025/12/06	22.72%	19.46%	20.34%	8.15%	1.85%	1.88%	1.66%	1.19%	1.79%	0.97%
2025/12/07	22.58%	23.26%	19.52%	7.23%	1.69%	1.27%	1.2%	1.69%	1.16%	1.84%
2025/12/08	25.41%	22.11%	15.95%	6.42%	2.44%	1.82%	1.14%	1.26%	0.62%	3.61%
2025/12/09	25.71%	22.91%	12.27%	6.23%	1.64%	1.04%	1.58%	1.15%	0.85%	5.87%
2025/12/10	27.96%	21.52%	16.78%	6.78%	2.03%	1.64%	1.43%	0.87%	0.62%	1.93%
2025/12/11	25.38%	18.92%	19.2%	10.15%	1.56%	1.32%	1.26%	1.17%	0.75%	2.52%
2025/12/12	25.56%	19.64%	17.61%	10.09%	2.11%	1.51%	1.04%	0.93%	0.63%	1.64%
2025/12/13	26.36%	18.66%	14.42%	10.59%	3.51%	2.3%	1.04%	1.11%	1.22%	0.97%
2025/12/14	18.79%	18.35%	17.71%	8.73%	3.16%	1.98%	0.82%	1.35%	0.7%	6.08%
2025/12/15	24.19%	18.76%	15.46%	9.71%	2.79%	2.24%	1.5%	0.97%	0.77%	3.23%
2025/12/16	22.68%	18.23%	20.72%	9.72%	1.83%	1.9%	1.34%	1.01%	1.21%	0.87%
2025/12/17	28.43%	20.31%	13.29%	7.41%	2.36%	1.63%	1.1%	0.96%	1.15%	2.46%
2025/12/18	26.39%	18.35%	19.61%	7.22%	2.59%	1.68%	1.18%	1.18%	1.03%	2.39%
2025/12/19	25.43%	21.19%	15.64%	8.56%	2.04%	1.64%	1.06%	1.45%	0.84%	1.61%
2025/12/20	25.7%	22.26%	11.74%	8.85%	3.09%	1.64%	1.12%	1.3%	2.21%	2.89%
2025/12/21	18.39%	20.16%	20.47%	8.68%	2.18%	1.73%	1.14%	1.37%	0.93%	5.59%
2025/12/22	24.46%	18.54%	15.73%	9.01%	2.44%	1.13%	1.25%	1.32%	3.06%	1.74%
2025/12/23	23.37%	21.36%	17.96%	10.7%	2.56%	1.73%	0.88%	1.1%	1.87%	1.74%
2025/12/24	24.5%	18.95%	18.23%	6.74%	2.91%	1.9%	0.95%	1.13%	1.69%	2.68%
2025/12/25	22.75%	19.34%	19.48%	8.01%	2.59%	1.76%	1.21%	1.08%	1.39%	3.84%
2025/12/26	16.72%	20.85%	18.2%	10.36%	5.48%	2.26%	1.17%	1.05%	1.1%	3.43%
2025/12/27	19.41%	20.21%	19.4%	6.87%	3.57%	1.91%	1.61%	1.26%	1.15%	4.31%
2025/12/28	20.95%	22.09%	21.62%	7.39%	4.88%	2.2%	0.81%	1.12%	1.13%	1.06%
2025/12/29	19.76%	23.21%	18.64%	7.94%	5.19%	0.94%	1.26%	0.99%	2.09%	2.72%
2025/12/30	27.2%	16.92%	19.68%	4.48%	4.62%	1.17%	0.78%	1.12%	1.18%	3.39%
2025/12/31	27.47%	20.24%	18.95%	6.75%	2.53%	1.57%	1.53%	0.85%	0.7%	0.39%

universalorlando.com
go.com
universalstudioshollywood.com
seaworld.com
viator.com
buschgardens.com
oakspark.com
greatwolf.com
groupon.com
esbnyc.com

Universal Orlando’s PPC spend share fluctuated, peaking at 28.43% on December 17. Go.com maintained a steady presence, while Universal Studios Hollywood saw a dip mid-month. SeaWorld’s share was modest, with a slight rise towards the end. Viator and Busch Gardens had minimal impact, while Oaks Park and Great Wolf Lodge remained consistent. Groupon and ESBNYC experienced sporadic spikes. The month concluded with Universal Orlando leading, followed by Go.com.

Market Exposure

Competitor Count for US Hospitality Amusement Parks, Arcades & Attractions

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2025/12/01	174
2025/12/02	178
2025/12/03	195
2025/12/04	184
2025/12/05	209
2025/12/06	197
2025/12/07	182
2025/12/08	161
2025/12/09	182
2025/12/10	187
2025/12/11	197
2025/12/12	200
2025/12/13	199
2025/12/14	181
2025/12/15	194
2025/12/16	198
2025/12/17	183
2025/12/18	215
2025/12/19	198
2025/12/20	190
2025/12/21	173
2025/12/22	192
2025/12/23	187
2025/12/24	193
2025/12/25	195
2025/12/26	195
2025/12/27	177
2025/12/28	181
2025/12/29	189
2025/12/30	187
2025/12/31	205

Advertisers fluctuated in December, peaking at 215 on the 18th. The month concluded with 205, indicating a strong finish.

Campaign Efficiency

Market Loss & Market Gains for US Hospitality Amusement Parks, Arcades & Attractions

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
universalstudioshollywood.com	1.65%
viator.com	0.9%
go.com	0.72%
islandinpigeonforge.com	0.33%
groupon.com	0.28%
seaworld.com	-0.27%
dollywood.com	-0.36%
universalorlando.com	-0.42%
sixflags.com	-1.02%
skyzone.com	-2.36%

Universal Studios Hollywood surged with a 1.65% click share increase, while Sky Zone faced a 2.36% decline.

Campaign Efficiency

US Hospitality Amusement Parks, Arcades & Attractions Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	universalorlando.com	go.com	universalstudioshollywood.com	seaworld.com	viator.com	skyzone.com	greatwolf.com	buschgardens.com	groupon.com	esbnyc.com
2025/12/01	16.34%	20.03%	15.18%	3.61%	3.5%	2.41%	2.27%	1.1%	8.41%	1.65%
2025/12/02	19.54%	19.89%	13.94%	4.57%	2.2%	3.08%	2.31%	2.12%	1.78%	0.29%
2025/12/03	18.15%	20.89%	10.49%	2.5%	2.32%	3.84%	2.23%	2.47%	8.36%	1.33%
2025/12/04	22.54%	17%	8.71%	5.07%	3.47%	4.14%	2.15%	2.27%	4.74%	2.03%
2025/12/05	21.79%	18.54%	12.58%	5.03%	2.39%	5.73%	2.42%	2.11%	2.28%	1.93%
2025/12/06	18.24%	22.2%	14.99%	6.29%	3.05%	2.28%	1.66%	2.28%	2.83%	0.83%
2025/12/07	19.06%	24.11%	15.65%	5.49%	2.57%	3.52%	2.7%	1.68%	2%	0.89%
2025/12/08	21.91%	23.4%	9.56%	5.08%	3.91%	3.34%	1.99%	2.13%	1.34%	2.94%
2025/12/09	21.21%	26.65%	9.64%	4.37%	2.84%	1.83%	1.92%	1.24%	1.58%	3.64%
2025/12/10	22.92%	23.88%	13.71%	4.75%	2.28%	1.94%	1.36%	2.23%	1.14%	0.9%
2025/12/11	22.29%	23.3%	13.63%	6.71%	2.43%	1.29%	1.83%	2.05%	1.35%	1.54%
2025/12/12	22.86%	19.79%	13.39%	6.89%	3.07%	3.4%	1.45%	2.29%	0.97%	1.44%
2025/12/13	21.55%	21.54%	9.14%	7.13%	4.07%	2.19%	1.8%	2.93%	1.74%	0.87%
2025/12/14	15.45%	19.64%	14.8%	5.8%	4.32%	2.64%	2.11%	1.89%	1.7%	3.44%
2025/12/15	20.54%	20.48%	10.97%	7.01%	4.4%	2.09%	1.56%	2.41%	1.43%	2.7%
2025/12/16	19.27%	21.17%	15.19%	6.42%	3.11%	2.28%	1.62%	2.36%	2.03%	0.87%
2025/12/17	25.25%	21.87%	7.14%	4.96%	3.96%	1.91%	1.51%	1.34%	2.22%	2.18%
2025/12/18	22.58%	20.49%	13.67%	5.15%	4.92%	1.2%	1.88%	2.06%	1.65%	1.46%
2025/12/19	21.02%	21.23%	9.69%	6.02%	3.6%	2.05%	2.42%	2.37%	2%	1.47%
2025/12/20	22.66%	23.36%	8.73%	5.56%	3.85%	3.38%	2.05%	1.99%	3.34%	1.83%
2025/12/21	16.78%	25.41%	14.19%	6.23%	3.43%	0%	2.25%	2.23%	1.84%	3.3%
2025/12/22	20.69%	18.02%	11.05%	6.36%	3.37%	0.84%	2.13%	1.09%	6.55%	1.55%
2025/12/23	19.94%	22.84%	12.89%	6.52%	4.07%	0.86%	1.77%	1.97%	3.52%	0.9%
2025/12/24	20.81%	18.45%	13.01%	5.05%	5.15%	0.87%	1.76%	2.35%	3.53%	1.69%
2025/12/25	19.46%	21.05%	13.78%	5.94%	4.11%	0.86%	1.74%	2.37%	2.1%	2.63%
2025/12/26	14.45%	22.38%	13.99%	6.89%	7.72%	0.06%	1.71%	2.69%	2.09%	1.56%
2025/12/27	15.28%	20.9%	15.53%	5.16%	7.24%	1.29%	1.94%	2.26%	2.03%	2.75%
2025/12/28	17.51%	24.19%	17.15%	4.76%	7.37%	0.45%	1.72%	2.32%	1.96%	1.02%
2025/12/29	18.91%	22.76%	13.33%	5.3%	7.48%	0.93%	1.66%	0.97%	4.01%	1.52%
2025/12/30	22.67%	18.31%	14.21%	3.54%	7.42%	1.3%	1.77%	1.33%	2.08%	2.14%
2025/12/31	23.23%	23.19%	13.28%	4.56%	3.78%	3.11%	1.45%	1.45%	1.3%	0.35%

universalorlando.com
go.com
universalstudioshollywood.com
seaworld.com
viator.com
skyzone.com
greatwolf.com
buschgardens.com
groupon.com
esbnyc.com

Universal Orlando’s PPC share fluctuated, peaking at 25.25% on December 17. Go.com maintained a strong presence, ending at 23.19%. Universal Studios Hollywood saw a decline, while SeaWorld and Viator experienced modest gains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Hospitality Amusement Parks, Arcades & Attractions

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Hospitality Amusement Parks, Arcades & Attractions - Last month

1
The Empire State Building https://www.esbnyc.com
Official Site to Buy Tickets — Beyond the 360-Views, Explore Immersive and Interactive Exhibits for Visitors of All Ages. Don't...
2
Visit Disneyland in California - Ticket Offers https://disneyland.disney.go.com › disneyland › tickets
Experience new adventures at Disneyland Park and Disney California Adventure.
3
Studios Hollywood, California - From $118 - Universal City | Groupon https://www.groupon.com
Universal Studios Hollywood | Skip Lines- Wizarding World of Harry Potter & Super Nintendo World
4
Universal Orlando Resort https://www.universalorlando.com
Discover Parks Full of Fun — Explore Thrilling Rides, Spectacular Shows & More. Plan Your Ultimate Family Vacation Now. Your Next Adventure Begins Here. Grab Your Tickets and Dive into the Action at Universal. Hogsmeade™.
5
Universal Studios Hollywood https://www.universalstudioshollywood.com
Buy Tickets Online and Save — Thrilling Rides, a Real Movie Studio Tour, and a Selection of L.A.'s Best Restaurants. Save on...

In the world of amusement parks, the Empire State Building entices with immersive exhibits, while Disneyland promises new adventures. Groupon offers Universal Studios Hollywood experiences, highlighting the Wizarding World. Universal Orlando and Hollywood emphasize thrilling rides and savings, inviting families to unforgettable adventures.

Frequently Asked Questions

Why is the US Hospitality Amusement Parks, Arcades & Attractions December 2025 Report useful and how should I use it?

Why is the US Hospitality Amusement Parks, Arcades & Attractions December 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

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How often is the data updated?

Data within the US Hospitality Amusement Parks, Arcades & Attractions December 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the US Hospitality Amusement Parks, Arcades & Attractions December 2025 Report?

The US Hospitality Amusement Parks, Arcades & Attractions December 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

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Yes. The US Hospitality Amusement Parks, Arcades & Attractions December 2025 Report aggregates data from across both device types and Google Shopping.
Who is this US Hospitality Amusement Parks, Arcades & Attractions December 2025 Report for?

The US Hospitality Amusement Parks, Arcades & Attractions December 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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US Hospitality Amusement Parks, Arcades & Attractions - PPC Market Share Analysis December 2025

Amusement Parks, Arcades & Attractions – US

Google AI Overview visibility for Hospitality Amusement Parks, Arcades & Attractions US

AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 US Hospitality Amusement Parks, Arcades & Attractions brands

Share of Spend for the top 10 US Hospitality Amusement Parks, Arcades & Attractions brands

Competitor Count for US Hospitality Amusement Parks, Arcades & Attractions

Market Loss & Market Gains for US Hospitality Amusement Parks, Arcades & Attractions

US Hospitality Amusement Parks, Arcades & Attractions Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Hospitality Amusement Parks, Arcades & Attractions

Frequently Asked Questions

Why is the US Hospitality Amusement Parks, Arcades & Attractions December 2025 Report useful and how should I use it?

Why is the US Hospitality Amusement Parks, Arcades & Attractions December 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Hospitality Amusement Parks, Arcades & Attractions December 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Hospitality Amusement Parks, Arcades & Attractions December 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance

Related reports

UK Amusement Parks, Arcades & Attractions

AUS Amusement Parks, Arcades & Attractions