US Hospitality Amusement Parks, Arcades & Attractions - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Amusement Parks, Arcades & Attractions category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Amusement Parks, Arcades & Attractions – US

Google AI Overview visibility for Hospitality Amusement Parks, Arcades & Attractions US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 53.3149494052
46.6850505948
53%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 43
57
43%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 8%
Transactional 15%
Navigational 7%
Seasonal 1%
Local 18%
Problem Solving 0%

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Market Exposure

Share of Clicks for top 10 US Hospitality Amusement Parks, Arcades & Attractions brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
universalorlando.com 12.95
seaworld.com 10.94
headout.com 10.92
universalstudioshollywood.com 8.9
go.com 8.06
groupon.com 5.52
viator.com 5.4
klook.com 5.35
buschgardens.com 3.66
citypass.com 2.88
others 25.42
  • universalorlando.com - 12.95%
  • seaworld.com - 10.94%
  • headout.com - 10.92%
  • universalstudioshollywood.com - 8.9%
  • go.com - 8.06%
  • groupon.com - 5.52%
  • viator.com - 5.4%
  • klook.com - 5.35%
  • buschgardens.com - 3.66%
  • citypass.com - 2.88%
  • others - 25.42%

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Universal Orlando leads with 12.95% click share, followed by SeaWorld at 10.94%. Others collectively hold 25.42%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Hospitality Amusement Parks, Arcades & Attractions brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date universalorlando.com headout.com universalstudioshollywood.com groupon.com klook.com viator.com seaworld.com go.com tiqets.com citypass.com
2026/09/01 15.22% 8.44% 9.42% 5.57% 4.05% 3.73% 8.63% 11.21% 3.03% 2.66%
2026/09/02 15.33% 10.91% 7.68% 5.26% 4.53% 5.71% 5.9% 8.65% 3.71% 3.74%
2026/09/03 14.4% 11.29% 10.94% 7.31% 4.57% 5.67% 5.5% 7.08% 3.15% 4.57%
2026/09/04 14.24% 11.01% 9.94% 6.92% 4.92% 4.68% 5.05% 7.71% 2.76% 4.34%
2026/09/05 14.35% 10.66% 8.1% 8.54% 4.88% 4.99% 5.75% 5.9% 3.29% 4.36%
2026/09/06 13.06% 11.29% 7.17% 8.97% 5.22% 6.35% 5.26% 5.31% 4.23% 4.53%
2026/09/07 12.2% 13.38% 8.15% 7.95% 6.49% 5.81% 5.48% 5.51% 3.85% 5.17%
2026/09/08 13.53% 12.55% 10.1% 7.33% 5% 5.18% 5.94% 4.92% 3.51% 4.54%
2026/09/09 13.95% 11.7% 10.23% 7.7% 6.23% 6.07% 5.92% 5.91% 2.75% 3.02%
2026/09/10 14.09% 10.86% 11.01% 6.89% 3.43% 6.22% 6.51% 5.58% 3.94% 3.79%
2026/09/11 15% 13.58% 9.28% 6.58% 5.18% 5.16% 7.17% 6.43% 3.83% 3.88%
2026/09/12 15.75% 13.72% 9.91% 7.71% 4.68% 5.9% 4.87% 6.39% 4.41% 2.83%
2026/09/13 16.39% 10.14% 9.84% 7.56% 6.15% 5.95% 6.24% 5.55% 3.09% 2.02%
2026/09/14 17.48% 12.59% 10.78% 6.19% 4% 4.5% 6.67% 5.57% 2.68% 2.66%
2026/09/15 17.16% 10.46% 11.3% 6.46% 4.4% 4.96% 6.16% 5.94% 2.41% 3.68%
2026/09/16 15.45% 12.34% 7.39% 5.84% 5.53% 5.77% 5.59% 4.92% 3.08% 2.59%
2026/09/17 18.81% 9.23% 9.92% 5.28% 4.27% 6.02% 6.46% 5.8% 2.3% 1.14%
2026/09/18 19.57% 9.87% 11.15% 7% 4.24% 5.92% 6.32% 4.9% 2.1% 1.02%
2026/09/19 19.87% 9.96% 10.86% 6.51% 3.74% 4.37% 5.85% 5.43% 1.93% 1.35%
2026/09/20 17.85% 11.46% 8.88% 6.9% 5.97% 4.97% 7.12% 4.61% 2.17% 0.93%
2026/09/21 17.43% 11.12% 8.22% 7.06% 5.96% 5.87% 5.38% 4.25% 2.69% 2.25%
2026/09/22 16.01% 12.13% 7.98% 6.16% 6.55% 5.58% 5.32% 5.33% 3.03% 1.88%
2026/09/23 16.54% 14.07% 8.15% 6.5% 7.19% 5.46% 3.95% 5.12% 2.39% 1.96%
2026/09/24 16.35% 14.08% 10.16% 5.87% 7.42% 5.59% 4.31% 3.79% 2.53% 2.06%
2026/09/25 15.76% 12.93% 8.44% 7.37% 5.57% 6.03% 5.57% 3.77% 3.43% 3.45%
2026/09/26 14.78% 13.79% 9.06% 7.03% 7.6% 5.71% 5.41% 4.79% 3.19% 2.58%
2026/09/27 14.17% 14.64% 8.05% 7.61% 7.68% 6.22% 5.29% 3.91% 3.99% 2.76%
2026/09/28 15.45% 13.49% 5.81% 7.9% 7.33% 6.11% 6.93% 4.13% 2.36% 3.3%
2026/09/29 17.35% 12.23% 7.95% 7.45% 7.65% 5.95% 5.78% 3.41% 1.94% 2.5%
2026/09/30 14.52% 14.08% 9.61% 8.36% 6.91% 5.06% 5.05% 3.14% 2.69% 1.9%
  • universalorlando.com
  • headout.com
  • universalstudioshollywood.com
  • groupon.com
  • klook.com
  • viator.com
  • seaworld.com
  • go.com
  • tiqets.com
  • citypass.com

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Universal Orlando’s PPC share fluctuated, peaking mid-month at 19.87%. Headout saw a steady rise, ending at 14.08%. Universal Studios Hollywood and Groupon had moderate gains, while Klook and Viator showed consistent growth. SeaWorld and Go.com experienced declines.

Market Exposure

Competitor Count for US Hospitality Amusement Parks, Arcades & Attractions

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/09/01 174
2026/09/02 186
2026/09/03 192
2026/09/04 214
2026/09/05 205
2026/09/06 199
2026/09/07 194
2026/09/08 207
2026/09/09 194
2026/09/10 189
2026/09/11 194
2026/09/12 199
2026/09/13 197
2026/09/14 184
2026/09/15 192
2026/09/16 204
2026/09/17 209
2026/09/18 195
2026/09/19 200
2026/09/20 183
2026/09/21 197
2026/09/22 192
2026/09/23 186
2026/09/24 198
2026/09/25 191
2026/09/26 187
2026/09/27 182
2026/09/28 188
2026/09/29 184
2026/09/30 171

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September saw a dynamic shift in advertisers, peaking at 214 on the 4th. The month concluded with a decrease, ending at 171.

Campaign Efficiency

Market Loss & Market Gains for US Hospitality Amusement Parks, Arcades & Attractions

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
agoda.com 2.44%
universalorlando.com 1.82%
hellotickets.com 0.76%
klook.com 0.67%
headout.com 0.38%
aquatica.com -0.47%
buschgardens.com -0.71%
tiqets.com -0.74%
citypass.com -1.3%
go.com -1.63%

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Agoda.com surged with a 2.44% click share increase, while UniversalOrlando.com rose by 1.82%. Conversely, Go.com dropped by 1.63%, and CityPass.com fell by 1.3%.

Campaign Efficiency

US Hospitality Amusement Parks, Arcades & Attractions Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date headout.com groupon.com universalorlando.com klook.com viator.com universalstudioshollywood.com seaworld.com citypass.com tiqets.com go.com
2026/09/01 13.94% 6.09% 10.05% 7.56% 5.97% 5.03% 5.48% 5.31% 5.26% 8.59%
2026/09/02 17.64% 6.22% 8.82% 8.8% 7.72% 3.69% 4.08% 5.77% 5.24% 5.54%
2026/09/03 17.86% 8.16% 9.3% 8.55% 7.74% 5.13% 3.59% 6.28% 4.94% 4.69%
2026/09/04 17.88% 7.71% 8.9% 8.83% 6.14% 4.43% 3.54% 6.7% 3.86% 4.82%
2026/09/05 17.93% 9.26% 8.78% 8.42% 6.23% 3.75% 4.05% 7.11% 4.05% 4.25%
2026/09/06 18.52% 9.16% 7.95% 8.65% 8.22% 3.49% 3.27% 7.07% 5.02% 3.7%
2026/09/07 20.22% 8.28% 7.13% 9.87% 7.34% 3.77% 3.92% 7.73% 5.24% 3.42%
2026/09/08 19.19% 8.08% 8.3% 9.09% 7.08% 5.01% 4.3% 6.74% 4.2% 3.53%
2026/09/09 19.17% 8.47% 8.14% 9.86% 7.98% 5.05% 4.43% 4.82% 4.41% 3.84%
2026/09/10 17.75% 7.87% 8.77% 5.8% 8.37% 5.72% 5.13% 5.6% 5.1% 3.9%
2026/09/11 21.55% 7.32% 9.31% 7.92% 7.1% 4.79% 5.81% 5.16% 5.23% 4.56%
2026/09/12 18.72% 8.59% 10% 8.24% 8.05% 5.33% 3.99% 4.35% 5.76% 4.4%
2026/09/13 17.73% 8.72% 10.3% 8.93% 7.96% 5.12% 4.94% 2.55% 5.1% 3.89%
2026/09/14 19.45% 7.4% 11.71% 7.32% 6.82% 6.12% 5.59% 2.72% 4.31% 3.94%
2026/09/15 16.89% 7.43% 11.25% 6.83% 6.66% 6.47% 4.93% 5.11% 3.54% 4.17%
2026/09/16 17.96% 6.73% 9.28% 8.33% 8.16% 3.6% 4.69% 3.97% 5.02% 3.65%
2026/09/17 16.44% 6.26% 11.26% 7.16% 7.82% 5.8% 5.14% 3.06% 3.31% 4.82%
2026/09/18 16.71% 7.64% 11.6% 7.53% 7.41% 6.38% 5.38% 2.31% 3.41% 3.96%
2026/09/19 16.78% 7.91% 13.1% 6.25% 6.39% 6.46% 5.08% 1.63% 3.04% 4.52%
2026/09/20 18.62% 7.76% 10.95% 9.15% 6.73% 4.95% 5.39% 1.66% 2.85% 3.81%
2026/09/21 18.08% 8.1% 10.33% 9.25% 8.65% 4.68% 4.29% 3.36% 3.25% 2.98%
2026/09/22 17.84% 7.52% 9.89% 9.67% 7.23% 4.15% 4.06% 3.15% 4.08% 3.85%
2026/09/23 19.31% 8.18% 9.64% 11.08% 7.91% 4.53% 3.02% 2.31% 2.91% 3.35%
2026/09/24 18.92% 7.52% 9.93% 10.09% 8.02% 5.11% 4.19% 3.08% 3.09% 2.8%
2026/09/25 19.14% 8.52% 8.98% 8.41% 7.86% 4.4% 4.44% 4.96% 3.99% 2.68%
2026/09/26 18.76% 8.39% 9.06% 11.03% 7.9% 4.8% 4.82% 3.97% 3.65% 2.95%
2026/09/27 19.75% 9.05% 8.15% 11.85% 7.91% 4.11% 4.6% 3.62% 4.33% 2.89%
2026/09/28 20.9% 8.6% 8.52% 10.58% 7.63% 3.02% 5.52% 5.61% 3.25% 2.84%
2026/09/29 18.16% 8.27% 10.46% 10.61% 7.67% 4.01% 4.98% 4.42% 2.55% 2.46%
2026/09/30 19.33% 9.52% 9.19% 8.88% 6.84% 5.42% 4.71% 4.23% 3.32% 2.6%
  • headout.com
  • groupon.com
  • universalorlando.com
  • klook.com
  • viator.com
  • universalstudioshollywood.com
  • seaworld.com
  • citypass.com
  • tiqets.com
  • go.com

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Headout.com led September with a steady rise, peaking at 21.55% on the 11th. Groupon.com saw fluctuations, ending strong at 9.52%. UniversalOrlando.com surged mid-month, while Klook.com peaked at 11.85% on the 27th.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Hospitality Amusement Parks, Arcades & Attractions

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Hospitality Amusement Parks, Arcades & Attractions - Last month
  1. 1
    Visit Disneyland in California | Ticket Offers https://disneyland.disney.go.com › disneyland › tickets

    Get your Disney Theme Park Tickets today. Make Park Reservations when you purchase your tickets. Theme Park Reservations.

  2. 2
    Ticket Deals - Universal Studios Hollywood, California | Groupon https://www.groupon.com

    New Promo Buy a Day, Get a Day Free - Universal Studios Hollywood - Universal Studios Hollywood, CA

  3. 3
    Universal Orlando Resort | Ultimate Theme Park Adventure https://www.universalorlando.com

    3 Amazing Parks. 3 Incredible Days. 1 Awesome Ticket at Universal Orlando.

  4. 4
    Universal Studios Hollywood | Official Site & Tickets https://www.universalstudioshollywood.com

    Don’t Miss Out On Two Days Of Fun Starting At $75 Per Day. Total Price Starts At $150. There’s Way Too Much Awesome For Just One Day! World Famous Studio...

  5. 5
    Universal Islands of Adventure https://www.visitorlando.com

    Official Visit Orlando Site — Virtual Tour Image Of Universal Orlando Resort For Visit Orlando Website

Copyright © Adthena. All rights reserved.

In the competitive world of theme parks, Disneyland and Universal Studios dominate with enticing offers. Disneyland’s ad highlights seamless ticket purchases and reservations, while Universal Studios Hollywood tempts with a “Buy a Day, Get a Day Free” deal. Universal Orlando promotes an “Ultimate Theme Park Adventure” with three parks in three days. Each ad uniquely captures the magic and excitement of these iconic destinations.

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