US Hospitality Amusement Parks, Arcades & Attractions - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Amusement Parks, Arcades & Attractions category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Amusement Parks, Arcades & Attractions – US

Google AI Overview visibility for Hospitality Amusement Parks, Arcades & Attractions US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 35.975096949
64.024903051
35%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 48
52
48%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 8%
Transactional 20%
Navigational 5%
Seasonal 2%
Local 20%
Problem Solving 0%

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Market Exposure

Share of Clicks for top 10 US Hospitality Amusement Parks, Arcades & Attractions brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
go.com 17.44
universalorlando.com 11.97
universalstudioshollywood.com 11.83
seaworld.com 7.25
undercovertourist.com 6.63
groupon.com 6.57
viator.com 6.35
headout.com 4.8
buschgardens.com 3.77
klook.com 2.34
others 21.05
  • go.com - 17.44%
  • universalorlando.com - 11.97%
  • universalstudioshollywood.com - 11.83%
  • seaworld.com - 7.25%
  • undercovertourist.com - 6.63%
  • groupon.com - 6.57%
  • viator.com - 6.35%
  • headout.com - 4.8%
  • buschgardens.com - 3.77%
  • klook.com - 2.34%
  • others - 21.05%

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In the PPC landscape, ‘others’ dominate with 21.05% click share, while go.com leads individual domains at 17.44%. Universal parks follow closely, highlighting competitive dynamics.

Market Exposure

Share of Spend for the top 10 US Hospitality Amusement Parks, Arcades & Attractions brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date universalorlando.com universalstudioshollywood.com go.com groupon.com headout.com seaworld.com viator.com undercovertourist.com tiqets.com klook.com
2026/07/01 8.83% 9.57% 8.14% 9.89% 8.96% 4.05% 10.91% 13.91% 3.51% 2.15%
2026/07/02 10.51% 7.9% 8.74% 9.35% 9.21% 3.74% 10.96% 13.62% 2.31% 4.28%
2026/07/03 12.24% 8.15% 9.02% 10.53% 8.93% 4.41% 8.85% 10.69% 3% 3.67%
2026/07/04 11.93% 9.51% 9.88% 9.14% 8.63% 3.57% 7.39% 12.16% 3.14% 3.05%
2026/07/05 12.74% 8.57% 8.7% 9.89% 6.54% 4.27% 8.53% 15.83% 2.97% 2.52%
2026/07/06 14.44% 8.09% 8.57% 9.29% 9.22% 2.57% 9.91% 12.85% 2.9% 4.94%
2026/07/07 14.35% 11.21% 8.08% 9.26% 6.93% 3.6% 8.24% 11% 1.84% 5.9%
2026/07/08 11.29% 7.01% 9.39% 9.56% 7.01% 3.54% 9.24% 10.31% 2.93% 6.99%
2026/07/09 13.11% 6.55% 8.09% 10.95% 6.68% 3.57% 9.71% 12.45% 3.11% 4.68%
2026/07/10 14.32% 9.46% 10.47% 10.09% 5.61% 3.64% 7.98% 10.06% 2.05% 4.07%
2026/07/11 13.28% 8.42% 10.33% 10.02% 5.73% 3.89% 10.21% 10.39% 1.71% 3.48%
2026/07/12 12.01% 9.42% 10.88% 8.9% 5.07% 4.2% 10.89% 12.26% 1.46% 3.35%
2026/07/13 15.21% 9.23% 11.15% 9.3% 4.62% 4.05% 7.44% 9.92% 1.85% 3.67%
2026/07/14 11.26% 8.94% 11.39% 7.11% 9.08% 3.83% 7.83% 9.41% 2.78% 4.78%
2026/07/15 14.7% 11.79% 12.05% 8.49% 6.16% 4.71% 8.41% 5.96% 1.1% 2.47%
2026/07/16 16.69% 17.05% 12.86% 7.37% 4.11% 4.14% 5.96% 5.69% 1.67% 1.61%
2026/07/17 12.64% 12.01% 10.53% 7.3% 8.51% 4.01% 8.54% 8.27% 1.6% 3.25%
2026/07/18 14.45% 6.89% 12% 7.23% 7.22% 3.83% 8.46% 7.41% 3.6% 3.87%
2026/07/19 12.09% 8.03% 10.55% 8.42% 7.45% 4.88% 7.38% 7.85% 3.1% 3.41%
2026/07/20 12.24% 8.22% 10.97% 6.76% 9.4% 4.41% 8.95% 8.69% 1.98% 5.73%
2026/07/21 11.21% 8.9% 11.34% 7.08% 9.04% 3.81% 7.81% 9.39% 2.77% 4.75%
2026/07/22 13.91% 9.18% 11.85% 9.07% 5.86% 4.08% 8.54% 8.91% 1.74% 3.88%
2026/07/23 14.47% 9.19% 11.6% 9.25% 5.82% 4.91% 8.53% 8.44% 1.95% 3.52%
2026/07/24 13.85% 10.53% 10.37% 8.92% 5.19% 4.35% 7.58% 8.69% 1.65% 5.03%
2026/07/25 14.2% 10.26% 10.1% 8.82% 7% 4.61% 7.42% 8.14% 1.84% 4.63%
2026/07/26 12.66% 8.55% 11.45% 8.43% 7.26% 5.05% 7.09% 9.37% 2.46% 3.5%
2026/07/27 16.88% 8.45% 10.7% 9.14% 6.93% 3.75% 6.96% 2.8% 2.69% 3.54%
2026/07/28 14.82% 10.16% 9.31% 10.87% 9.92% 3.71% 8.82% 0.69% 2.4% 4.25%
2026/07/29 15.1% 7.76% 11.59% 9.89% 8.93% 4.06% 7.9% 5.6% 2.26% 2.58%
2026/07/30 13.1% 6.19% 11.35% 8.14% 10.43% 3.73% 6.4% 8.68% 2.96% 3.59%
2026/07/31 20.39% 10.45% 10.38% 8.64% 6.5% 5.89% 5.42% 5.33% 1.74% 1.65%
  • universalorlando.com
  • universalstudioshollywood.com
  • go.com
  • groupon.com
  • headout.com
  • seaworld.com
  • viator.com
  • undercovertourist.com
  • tiqets.com
  • klook.com

Copyright © Adthena. All rights reserved.

Universal Orlando’s PPC spend surged, peaking at 20.39% on July 31. Universal Studios Hollywood fluctuated, ending at 10.45%. Go.com maintained steady growth, while Groupon and Headout saw declines. SeaWorld’s spend rose to 5.89%.

Market Exposure

Competitor Count for US Hospitality Amusement Parks, Arcades & Attractions

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 164
2026/07/02 161
2026/07/03 172
2026/07/04 164
2026/07/05 162
2026/07/06 163
2026/07/07 153
2026/07/08 172
2026/07/09 156
2026/07/10 172
2026/07/11 181
2026/07/12 179
2026/07/13 158
2026/07/14 169
2026/07/15 195
2026/07/16 190
2026/07/17 167
2026/07/18 167
2026/07/19 176
2026/07/20 165
2026/07/21 169
2026/07/22 192
2026/07/23 203
2026/07/24 206
2026/07/25 209
2026/07/26 206
2026/07/27 214
2026/07/28 201
2026/07/29 205
2026/07/30 199
2026/07/31 204

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July saw a dynamic rise in distinct advertisers, starting at 164 and peaking at 214. The month concluded with a robust 204, showcasing significant growth.

Campaign Efficiency

Market Loss & Market Gains for US Hospitality Amusement Parks, Arcades & Attractions

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
go.com 1.1%
seaworld.com 0.74%
headout.com 0.45%
aquatica.com 0.33%
buschgardens.com 0.28%
tripster.com -0.15%
klook.com -0.19%
viator.com -0.25%
universalstudioshollywood.com -1.78%
undercovertourist.com -3.12%

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Go.com surged with a 1.10% click share increase, while undercovertourist.com faced a significant drop of 3.12%.

Campaign Efficiency

US Hospitality Amusement Parks, Arcades & Attractions Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date universalorlando.com groupon.com go.com headout.com universalstudioshollywood.com viator.com undercovertourist.com seaworld.com tiqets.com klook.com
2026/07/01 6.78% 11.01% 7.3% 9.75% 7.71% 12.09% 15.88% 2.9% 4.25% 2.49%
2026/07/02 7.66% 11.37% 8.08% 10.31% 6.17% 11.89% 15.84% 2.83% 3.02% 3.87%
2026/07/03 9.43% 12.24% 8.02% 9.93% 6.47% 11.04% 13.16% 3.29% 3.24% 3.46%
2026/07/04 8.92% 11.25% 8.99% 8.5% 7.72% 8.94% 13.18% 2.69% 3.94% 2.81%
2026/07/05 9.66% 11.01% 7.88% 7.83% 7.08% 9.2% 18.11% 3.3% 3.19% 2.98%
2026/07/06 11.4% 11.06% 8.09% 8.84% 7.27% 11.09% 13.86% 1.86% 3.55% 4.6%
2026/07/07 10.4% 10.26% 8.26% 8.9% 9.16% 9.16% 13.34% 2.83% 2.82% 6.03%
2026/07/08 8.44% 11.11% 7.79% 8.09% 5.85% 10.72% 13.15% 2.36% 4.31% 5.79%
2026/07/09 9.32% 13.04% 6.14% 6.47% 5.26% 11.25% 15.46% 2.65% 4.11% 4.87%
2026/07/10 10.11% 12% 9.39% 6.24% 7.07% 10.07% 11.89% 2.54% 3.23% 4.14%
2026/07/11 9.4% 11.07% 9.03% 6.52% 6.56% 11.17% 14.1% 2.78% 2.62% 4.05%
2026/07/12 9% 10.22% 9.62% 5.84% 6.8% 12.42% 15.28% 3.04% 2.04% 4.16%
2026/07/13 11.83% 10.16% 9.98% 5.59% 7.03% 8.8% 12.96% 3.13% 2.94% 4.41%
2026/07/14 8.47% 9.33% 10.02% 9.7% 7.07% 10.1% 10.13% 2.91% 3.73% 4.54%
2026/07/15 10.42% 11.26% 10.79% 7.96% 8.72% 10.73% 7.9% 3.36% 1.71% 3.09%
2026/07/16 11.99% 8.8% 11.3% 6.58% 13.52% 8.47% 7.7% 3.08% 2.83% 1.82%
2026/07/17 8.57% 9.14% 9.15% 9.19% 9.33% 11.63% 10.73% 3.01% 2.28% 3.52%
2026/07/18 10.91% 8.54% 9.94% 7.78% 5.88% 10.32% 8.8% 2.83% 5.16% 4.19%
2026/07/19 8.55% 10.41% 9.35% 9.4% 6.06% 10.15% 9.84% 3.34% 3.83% 3.66%
2026/07/20 8.7% 9.39% 10.58% 9.12% 5.66% 12.71% 8.94% 3.17% 3.03% 5.07%
2026/07/21 8.47% 9.33% 10.02% 9.7% 7.07% 10.1% 10.13% 2.91% 3.73% 4.54%
2026/07/22 10.62% 11.47% 10.88% 6.67% 6.87% 10.42% 11.14% 3.07% 2.52% 3.94%
2026/07/23 9.96% 11.51% 10.86% 6.16% 7.3% 10.7% 9.55% 3.89% 2.87% 3.84%
2026/07/24 9.46% 11.18% 9.08% 6.45% 7.98% 9.56% 11.33% 2.98% 2.32% 5.03%
2026/07/25 10.45% 10.95% 9.53% 8.14% 7.82% 8.78% 9.48% 3.29% 2.93% 4.94%
2026/07/26 9.68% 10.34% 10.19% 8.45% 6.66% 8.52% 11.14% 3.51% 3.53% 3.32%
2026/07/27 11.45% 10.93% 10.01% 8.54% 5.97% 9.97% 3.63% 2.85% 4.07% 3.96%
2026/07/28 10.19% 12.43% 8.46% 11.73% 7.48% 10.54% 0.87% 2.77% 3.83% 4.78%
2026/07/29 10.72% 10.74% 9.28% 11.72% 5.59% 9.31% 6.45% 2.99% 4.14% 3.15%
2026/07/30 9.77% 9.49% 9.74% 11.43% 4.64% 8.62% 9.87% 2.87% 4.39% 3.67%
2026/07/31 14.52% 9.96% 9.47% 8.6% 8.31% 7.54% 5.89% 4.5% 2.59% 2.24%
  • universalorlando.com
  • groupon.com
  • go.com
  • headout.com
  • universalstudioshollywood.com
  • viator.com
  • undercovertourist.com
  • seaworld.com
  • tiqets.com
  • klook.com

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Universal Orlando’s impression share peaked at 14.52% on July 31, 2026. Groupon maintained a steady presence, while Undercover Tourist saw a significant drop. SeaWorld ended with a rise.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Hospitality Amusement Parks, Arcades & Attractions

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Hospitality Amusement Parks, Arcades & Attractions - Last month
  1. 1
    Walt Disney World® | Official Site https://disneyworld.disney.go.com

    Visit Magic Kingdom, EPCOT, Animal Kingdom Theme Park, Hollywood Studios, Disney Springs. Four Magical Theme Parks and Resorts. Recreation. Amazing Dining Options. Shopping & More.

  2. 2
    Universal Orlando Ticket Deals & Discounts: Multi-Day & Single https://www.groupon.com

    Discover Amazing Local Offers! Experience More, Spend Less!

  3. 3
    Family Fun, Endless Thrills | Plan a Day at the Theme Park http://www.sixflags.com

    Amusement Park Fun and Rides Are Just Better Here. Grab a Daily Ticket or a Season Pass. Whether you want to visit for a day or all year, there's thrills...

  4. 4
    Universal Orlando Resort https://www.universalorlando.com › tickets-package › park-tickets

    4 Parks. 1 Incredible Vacation — The Four Amazing Theme Parks of Universal Orlando Resort Change What a Vacation Can Be.

  5. 5
    Universal Studios Hollywood https://www.universalstudioshollywood.com

    Official Site & Tickets — Have the Best Day in L.A. Twice at Universal Studios Hollywood. Soar, Splash and Scream. Two...

Copyright © Adthena. All rights reserved.

In the realm of amusement parks, Disney and Universal dominate with enchanting narratives. Disney’s ad invites visitors to explore its magical kingdoms, emphasizing diverse experiences. Universal’s ads highlight thrilling adventures and value, with Groupon offering enticing discounts. Six Flags promises endless thrills, catering to both day-trippers and season pass holders. Each ad uniquely captivates, promising unforgettable experiences.

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