US Hospitality Amusement Parks, Arcades & Attractions - PPC Market Share Analysis October 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Amusement Parks, Arcades & Attractions category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Amusement Parks, Arcades & Attractions – US

Google AI Overview visibility for Hospitality Amusement Parks, Arcades & Attractions US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 50.7963957404
49.2036042596
50%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 41
59
41%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 9%
Transactional 16%
Navigational 6%
Seasonal 1%
Local 17%
Problem Solving 0%

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Market Exposure

Share of Clicks for top 10 US Hospitality Amusement Parks, Arcades & Attractions brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
go.com 11.79
universalstudioshollywood.com 11.02
universalorlando.com 10.67
seaworld.com 10.37
headout.com 9.38
groupon.com 5.2
klook.com 5.15
viator.com 4.11
buschgardens.com 3.77
undercovertourist.com 2.63
others 25.91
  • go.com - 11.79%
  • universalstudioshollywood.com - 11.02%
  • universalorlando.com - 10.67%
  • seaworld.com - 10.37%
  • headout.com - 9.38%
  • groupon.com - 5.2%
  • klook.com - 5.15%
  • viator.com - 4.11%
  • buschgardens.com - 3.77%
  • undercovertourist.com - 2.63%
  • others - 25.91%

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In the competitive landscape of Google PPC for the hospitality industry, ‘go.com’ leads with 11.79% click share, closely followed by ‘universalstudioshollywood.com’ at 11.02%. ‘Others’ collectively hold a significant 25.91%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Hospitality Amusement Parks, Arcades & Attractions brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date go.com universalstudioshollywood.com headout.com klook.com groupon.com universalorlando.com undercovertourist.com seaworld.com viator.com buschgardens.com
2026/10/01 3.21% 8.47% 12.59% 8.23% 8.03% 14.28% 1.27% 7.09% 6.91% 2.22%
2026/10/02 3.66% 10.09% 13.93% 8.48% 8.86% 14.04% 1% 5.91% 6.08% 2.72%
2026/10/03 4.44% 8.25% 12.11% 8.88% 7.2% 14.97% 1.04% 5.55% 5.85% 3.02%
2026/10/04 4.72% 9.36% 9.95% 7.5% 7.69% 15.73% 2.2% 6.93% 4.61% 3.51%
2026/10/05 3.88% 9.49% 11.02% 7.9% 7.25% 15.61% 1.15% 7.98% 4.06% 3.49%
2026/10/06 3.75% 10.38% 11.49% 6.85% 7.99% 15.96% 0.98% 7.52% 3.94% 2.66%
2026/10/07 4.99% 8.36% 10.09% 9.74% 6.9% 15.62% 1.86% 6.54% 4.87% 2.72%
2026/10/08 4.04% 8.87% 11.37% 9.41% 7.15% 13.99% 1.55% 6.47% 4.44% 2.95%
2026/10/09 5.19% 15.03% 9% 5.3% 7.02% 15.27% 1.61% 7.02% 3.57% 3.31%
2026/10/10 5.95% 9.35% 10.64% 7.92% 6.2% 15.44% 2.58% 6.75% 3.49% 3.3%
2026/10/11 5.59% 13.49% 4.38% 3.9% 5.2% 19.7% 1.47% 8.8% 1.52% 3.38%
2026/10/12 4.74% 7.77% 8.68% 7.03% 7.82% 16.84% 1.54% 8.91% 3.1% 3.45%
2026/10/13 4.71% 10.52% 9.11% 5.23% 5.6% 18.04% 2.17% 9% 3.66% 3.16%
2026/10/14 5.92% 13.7% 7% 4.81% 7.19% 14.72% 2.71% 8.16% 2.73% 4.21%
2026/10/15 6.51% 13.76% 5.64% 3.87% 6.32% 17.7% 1.54% 7.48% 2.79% 3.26%
2026/10/16 7.44% 12.82% 5.77% 4.96% 7% 17.14% 1.95% 7.03% 3.31% 3.79%
2026/10/17 7.33% 7.96% 8.05% 5.77% 7.81% 15.11% 3.48% 8.12% 3.57% 3.71%
2026/10/18 8.71% 6.52% 8.61% 5.29% 7.51% 16.72% 3.34% 7.9% 3.23% 4.28%
2026/10/19 7.6% 7.59% 10.39% 8.05% 6.02% 13.96% 4.19% 7.59% 4.29% 3.26%
2026/10/20 10.8% 7.31% 10.98% 7.11% 7.19% 13.84% 4.01% 5.75% 2.83% 3.65%
2026/10/21 10.97% 7.59% 10.38% 7.52% 7.34% 11.82% 3.65% 6.79% 4.45% 3.04%
2026/10/22 8.69% 10.57% 11.48% 7.32% 7.46% 9.01% 3.82% 6.81% 4.3% 2.76%
2026/10/23 11.78% 8.85% 9.49% 6.59% 8.71% 10.42% 3.19% 7.04% 3.47% 2.77%
2026/10/24 12.84% 10.64% 9.1% 5.25% 8.24% 6.52% 3.13% 6.64% 5.42% 3.2%
2026/10/25 10% 9.04% 9.43% 5.38% 9.48% 9.01% 3.8% 6.99% 5.28% 2.07%
2026/10/26 9.6% 7.01% 9.71% 6.17% 9.26% 9.61% 5.63% 6.44% 5.17% 2.91%
2026/10/27 11.97% 10.8% 9.94% 3.49% 5.66% 8.58% 6.47% 6.81% 4.87% 2.82%
2026/10/28 12% 10.86% 9.89% 5.42% 8.13% 6.45% 6.54% 6.27% 4.73% 2.11%
2026/10/29 10.54% 8.22% 10.94% 4.92% 8.24% 7.22% 7.49% 5.07% 6.46% 2.04%
2026/10/30 12.26% 9.42% 11.5% 5.21% 8.71% 8.11% 6.04% 5.12% 5.67% 2.2%
2026/10/31 13.29% 11.44% 11.14% 7.47% 6.95% 6.71% 5.99% 5.43% 5.16% 2.65%
  • go.com
  • universalstudioshollywood.com
  • headout.com
  • klook.com
  • groupon.com
  • universalorlando.com
  • undercovertourist.com
  • seaworld.com
  • viator.com
  • buschgardens.com

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In October 2026, “go.com” saw a steady rise, peaking at 13.29. “universalorlando.com” started strong but dipped mid-month. “headout.com” maintained a consistent presence, while “undercovertourist.com” surged late. “buschgardens.com” remained stable.

Market Exposure

Competitor Count for US Hospitality Amusement Parks, Arcades & Attractions

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/10/01 181
2026/10/02 173
2026/10/03 194
2026/10/04 184
2026/10/05 182
2026/10/06 187
2026/10/07 188
2026/10/08 191
2026/10/09 195
2026/10/10 185
2026/10/11 178
2026/10/12 185
2026/10/13 186
2026/10/14 201
2026/10/15 206
2026/10/16 199
2026/10/17 186
2026/10/18 176
2026/10/19 174
2026/10/20 185
2026/10/21 180
2026/10/22 186
2026/10/23 182
2026/10/24 206
2026/10/25 209
2026/10/26 188
2026/10/27 196
2026/10/28 209
2026/10/29 234
2026/10/30 210
2026/10/31 208

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October saw a dynamic shift in advertisers, starting at 181 and peaking at 234 on the 29th. The month concluded with a strong presence of 208 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Hospitality Amusement Parks, Arcades & Attractions

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
go.com 7.37%
undercovertourist.com 2.21%
viator.com 0.9%
skyzone.com 0.49%
headout.com 0.49%
visitorlando.com -0.73%
buschgardens.com -0.91%
klook.com -0.94%
universalstudioshollywood.com -1.32%
universalorlando.com -5.68%

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Universal Orlando’s click share plummeted by 5.68%, while go.com soared with a 7.37% increase.

Campaign Efficiency

US Hospitality Amusement Parks, Arcades & Attractions Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date headout.com go.com groupon.com viator.com universalstudioshollywood.com undercovertourist.com klook.com universalorlando.com seaworld.com citypass.com
2026/10/01 17.94% 2.18% 9.71% 9.7% 5.23% 1.96% 10.4% 9.89% 4.57% 5.31%
2026/10/02 19.99% 2.65% 9.32% 7.65% 6.04% 1.77% 11.44% 9.24% 3.69% 5.3%
2026/10/03 18.18% 3.34% 8.48% 6.95% 5.02% 1.74% 11.71% 9.81% 3.21% 4.29%
2026/10/04 16.13% 3.45% 9.13% 6.21% 5.7% 3.92% 10.94% 10.62% 3.95% 2.97%
2026/10/05 17.72% 2.99% 8.5% 5.64% 5.73% 1.84% 11% 10.64% 4.81% 3.76%
2026/10/06 18.22% 3.07% 8.71% 6.1% 6.12% 1.64% 9.75% 10.92% 4.34% 5.61%
2026/10/07 16.43% 3.83% 8.87% 6.76% 5.24% 3.3% 12.47% 10.71% 4.27% 3.08%
2026/10/08 19.05% 3.33% 8.66% 5.67% 5.38% 3.25% 12.1% 9.1% 3.52% 4.6%
2026/10/09 14.71% 4.24% 9.09% 5.47% 9.53% 3.08% 8.61% 11.07% 4.42% 2.97%
2026/10/10 18.13% 4.99% 7.38% 4.48% 6.03% 3.38% 11.39% 9.88% 3.62% 2.46%
2026/10/11 10.42% 5.46% 6.4% 2.82% 9.99% 2.2% 7.26% 14.66% 5.11% 1.62%
2026/10/12 16.17% 4.13% 8.58% 5.16% 5.07% 2.9% 9.51% 11.92% 4.99% 2.3%
2026/10/13 16.28% 3.99% 6.59% 4.69% 7.35% 3.83% 8.48% 12.82% 5.24% 3.77%
2026/10/14 14.08% 5.03% 7.86% 5.01% 9.16% 3.76% 7.02% 10.69% 5.14% 3.9%
2026/10/15 10.09% 6.22% 8.51% 4.82% 10.32% 2.71% 5.28% 14.67% 5.37% 1.65%
2026/10/16 11.74% 6.21% 8.08% 6.13% 9.13% 3.47% 7% 13.91% 5.49% 1.59%
2026/10/17 15.01% 6.19% 8.5% 5.82% 5.89% 5.15% 8.47% 11.11% 5.18% 2.85%
2026/10/18 16.34% 6.62% 8.17% 5.87% 4.59% 4.99% 7.13% 12.41% 5.78% 1.82%
2026/10/19 17.75% 5.43% 7.56% 6.05% 5.43% 4.31% 10.57% 10.28% 5.15% 3.07%
2026/10/20 17.41% 7.81% 8.72% 4.45% 5.38% 5.37% 8.67% 10% 4.87% 2.48%
2026/10/21 17.39% 7.32% 8.23% 6.07% 4.95% 6.21% 8.99% 8.36% 5% 3.3%
2026/10/22 18.69% 6.34% 8.77% 6.37% 6.79% 4.85% 9.26% 6.22% 4.75% 3.19%
2026/10/23 15.9% 8.63% 9.09% 5.37% 5.85% 5.78% 8.88% 7.36% 4.83% 2.78%
2026/10/24 15.62% 9.71% 9.16% 7.88% 6.77% 5.58% 7.44% 5.06% 4.3% 1.77%
2026/10/25 15.76% 7.74% 10.02% 7.82% 6% 5.7% 7.2% 6.84% 4.78% 1.72%
2026/10/26 15.46% 7.11% 9.48% 7.22% 4.77% 8.64% 8.67% 6.88% 4% 1.22%
2026/10/27 14.73% 9.52% 7.2% 6.65% 7.26% 8.9% 4.8% 6.66% 4.78% 1.49%
2026/10/28 15.23% 8.43% 9.1% 6.84% 6.41% 9.38% 7.7% 5.04% 4.46% 1.22%
2026/10/29 15.85% 7.69% 8.82% 9.31% 5.1% 8.77% 6.9% 5.64% 3.34% 1.22%
2026/10/30 15.21% 9.58% 11.12% 7.81% 6.56% 6.68% 7.3% 5.91% 3.52% 2.21%
2026/10/31 16.54% 9.4% 8.93% 8.01% 7.83% 7.48% 7.36% 5.28% 4.01% 1.49%
  • headout.com
  • go.com
  • groupon.com
  • viator.com
  • universalstudioshollywood.com
  • undercovertourist.com
  • klook.com
  • universalorlando.com
  • seaworld.com
  • citypass.com

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Headout.com started strong, peaking at 19.99% on October 2nd, but ended at 16.54%. Go.com rose steadily, finishing at 9.40%. Groupon.com fluctuated, closing at 8.93%. Viator.com saw a late surge, ending at 8.01%. Universal Studios Hollywood had ups and downs, concluding at 7.83%. Undercover Tourist climbed, peaking at 9.38% on October 28th. Klook.com fluctuated, ending at 7.36%. Universal Orlando’s peak was 14.67% on October 15th, closing at 5.28%. SeaWorld’s impressions varied, finishing at 4.01%. CityPass.com declined, ending at 1.49%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Hospitality Amusement Parks, Arcades & Attractions

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Hospitality Amusement Parks, Arcades & Attractions - Last month
  1. 1
    Walt Disney World® Resort | Official Site https://disneyworld.disney.go.com

    Visit Magic Kingdom, EPCOT, Animal Kingdom Theme Park, Hollywood Studios, Disney Springs. Four Magical Theme Parks and Resorts. Recreation. Amazing Dining Options. Shopping & More.

  2. 2
    Ticket Deals - Universal Studios Hollywood, California | Groupon https://www.groupon.com

    Universal Studios Hollywood Discount Tickets & Express Deals | Skip-the-Line Passes

  3. 3
    Vacation Packages - Flight + Hotel Packages https://www.travelocity.com

    Check Out Walt Disney World Resort Vacation Packages. Browse Great Options Now! You Can Save When You Book Your Flight & Hotel Together at Travelocity.

  4. 4
    Universal Orlando Resort - Ultimate Theme Park Adventure https://www.universalorlando.com

    3 Amazing Parks. 3 Incredible Days. 1 Awesome Ticket at Universal Orlando

  5. 5
    Universal Studios Hollywood https://www.universalstudioshollywood.com

    Official Site & Tickets — Don’t Miss Out On Two Days Of Fun Starting At $75 Per Day. Total Price Starts At $150. There’s...

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In the realm of Google PPC, Disney and Universal dominate with enticing offers. Disney’s official site highlights magical experiences, while Groupon and Travelocity focus on deals and packages. Universal’s ads promise thrilling adventures, emphasizing value and excitement.

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