US Hospitality Amusement Parks, Arcades & Attractions - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Amusement Parks, Arcades & Attractions category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Amusement Parks, Arcades & Attractions – US

Google AI Overview visibility for Hospitality Amusement Parks, Arcades & Attractions US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 18.7035874908
81.2964125092
18%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 49
51
49%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 12%
Transactional 27%
Navigational 4%
Seasonal 4%
Local 17%
Problem Solving 0%

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Market Exposure

Share of Clicks for top 10 US Hospitality Amusement Parks, Arcades & Attractions brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
go.com 21.34
universalorlando.com 12.4
undercovertourist.com 9.61
headout.com 9.21
viator.com 5.91
groupon.com 5.9
universalstudioshollywood.com 5.65
klook.com 4.46
seaworld.com 3.87
skyzone.com 2.12
others 19.53
  • go.com - 21.34%
  • universalorlando.com - 12.4%
  • undercovertourist.com - 9.61%
  • headout.com - 9.21%
  • viator.com - 5.91%
  • groupon.com - 5.9%
  • universalstudioshollywood.com - 5.65%
  • klook.com - 4.46%
  • seaworld.com - 3.87%
  • skyzone.com - 2.12%
  • others - 19.53%

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In the PPC landscape, go.com leads with 21.34% click share, while others collectively hold 19.53%. Universal Orlando follows at 12.4%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Hospitality Amusement Parks, Arcades & Attractions brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date universalorlando.com groupon.com go.com universalstudioshollywood.com headout.com undercovertourist.com viator.com klook.com tiqets.com seaworld.com
2026/03/01 10.63% 6.39% 12.97% 7.74% 13.99% 10.44% 7.89% 5.44% 3.11% 1.55%
2026/03/02 14.89% 5.98% 11.37% 8.89% 11.65% 10.97% 8.41% 3.11% 2.85% 2.97%
2026/03/03 14.79% 5.69% 11.96% 6.89% 13.71% 8.47% 7.43% 4.17% 1.73% 4.43%
2026/03/04 16.57% 6.48% 12.11% 4.21% 10.12% 8.14% 9.55% 4.78% 1.49% 4.6%
2026/03/05 17.9% 7.25% 11.01% 3.24% 11.88% 8.8% 10.16% 5.57% 2.49% 3.58%
2026/03/06 17.61% 7.15% 12.05% 7.48% 8.97% 8.42% 7.98% 3.73% 1.54% 5.45%
2026/03/07 14.27% 6.61% 13.91% 6.24% 9.09% 8.9% 6.83% 4.05% 1.57% 5.64%
2026/03/08 16.56% 6.94% 13.03% 5.75% 11.32% 7.5% 7.15% 4.31% 1.84% 4.55%
2026/03/09 15.25% 6.75% 11.89% 7.71% 10.99% 8.26% 7.48% 5.31% 3.44% 3.12%
2026/03/10 20.93% 6.45% 11.93% 8.53% 10.39% 9.53% 7.11% 3.85% 1.85% 3.05%
2026/03/11 14.86% 7.11% 11.22% 7.16% 11.22% 8.74% 8.41% 6.01% 2.88% 2.87%
2026/03/12 17.2% 6.81% 12.86% 6.02% 10.27% 8.33% 7.09% 3.98% 2.53% 4.44%
2026/03/13 19.23% 7.75% 12.09% 4.47% 8.57% 6.07% 8.82% 4.39% 1.52% 3.84%
2026/03/14 17.86% 6.74% 13.43% 5.49% 9.91% 9.23% 7.72% 6.2% 2.04% 3.38%
2026/03/15 11.64% 6.45% 13.86% 7.55% 11.48% 10.06% 7.41% 6.51% 2.24% 2.6%
2026/03/16 21.87% 6.66% 13.14% 5.87% 8.87% 8.7% 8.62% 5.77% 1.31% 2.07%
2026/03/17 18.98% 6.1% 11.91% 6.74% 11.97% 8.28% 8.24% 5.27% 1.96% 2.79%
2026/03/18 17.16% 6.72% 11.36% 7.03% 11.59% 10.7% 7.52% 5.83% 1.51% 1.85%
2026/03/19 14.75% 7.3% 14.86% 7.49% 8.43% 9.38% 9.73% 5.28% 1.63% 2.16%
2026/03/20 14.09% 7.99% 16.4% 6.27% 9.14% 6.55% 8.48% 5.28% 2.45% 2.39%
2026/03/21 16.34% 7.37% 13.83% 6.85% 10.62% 9.24% 7.5% 5.85% 1.28% 2.55%
2026/03/22 18.83% 6.31% 14.47% 11.74% 9.03% 8.01% 5.55% 4.81% 1.5% 2.84%
2026/03/23 19.86% 6.46% 14.31% 8.69% 9.74% 9.26% 6.95% 4.14% 2.1% 2.27%
2026/03/24 16.44% 8.59% 12.44% 7.79% 10.27% 10.49% 6.6% 6.45% 1.76% 3.48%
2026/03/25 17.24% 8.76% 13.36% 8.06% 10.95% 7.23% 8.21% 4.91% 1.16% 4.03%
2026/03/26 16.18% 8.5% 13.38% 10.78% 9.32% 8.02% 7.54% 3.36% 1.37% 4.02%
2026/03/27 18.64% 6.5% 14.62% 9.68% 7.94% 6.63% 5.6% 2.62% 2.91% 3.74%
2026/03/28 17.05% 6.96% 13.65% 9.95% 9.99% 10.5% 5.46% 4.64% 3.07% 4.39%
2026/03/29 13.02% 8.04% 11.78% 11.52% 10.64% 10.13% 6.7% 5.27% 1.78% 3.33%
2026/03/30 13.42% 10.29% 11.64% 10.46% 9.49% 9.88% 7.67% 6.77% 1.84% 1.96%
2026/03/31 13.13% 12.26% 11.64% 10.59% 10.22% 9.9% 9.14% 4.73% 2.54% 1.69%
  • universalorlando.com
  • groupon.com
  • go.com
  • universalstudioshollywood.com
  • headout.com
  • undercovertourist.com
  • viator.com
  • klook.com
  • tiqets.com
  • seaworld.com

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Universal Orlando’s PPC spend surged mid-March, peaking at 21.87%. Groupon’s share climbed steadily, ending at 12.26%. Go.com maintained a stable presence, while Universal Studios Hollywood saw fluctuations, closing at 10.59%.

Market Exposure

Competitor Count for US Hospitality Amusement Parks, Arcades & Attractions

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 155
2026/03/02 153
2026/03/03 160
2026/03/04 172
2026/03/05 159
2026/03/06 165
2026/03/07 152
2026/03/08 132
2026/03/09 142
2026/03/10 130
2026/03/11 148
2026/03/12 141
2026/03/13 153
2026/03/14 160
2026/03/15 143
2026/03/16 148
2026/03/17 149
2026/03/18 158
2026/03/19 154
2026/03/20 143
2026/03/21 144
2026/03/22 135
2026/03/23 134
2026/03/24 137
2026/03/25 138
2026/03/26 145
2026/03/27 142
2026/03/28 147
2026/03/29 135
2026/03/30 130
2026/03/31 127

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March began with 155 advertisers, peaking at 172 on March 4. A decline followed, ending the month at 127.

Campaign Efficiency

Market Loss & Market Gains for US Hospitality Amusement Parks, Arcades & Attractions

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
universalstudioshollywood.com 2.18%
go.com 1.19%
groupon.com 0.83%
skyzone.com 0.8%
legoland.com 0.22%
headout.com -0.29%
viator.com -0.42%
saharalasvegas.com -0.43%
seaworld.com -0.7%
universalorlando.com -1.12%

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Universal Studios Hollywood surged with a 2.18% click share increase, while Universal Orlando dropped by 1.12%. Skyzone and Groupon also rose, contrasting with declines for SeaWorld and Sahara Las Vegas.

Campaign Efficiency

US Hospitality Amusement Parks, Arcades & Attractions Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date headout.com undercovertourist.com groupon.com viator.com go.com universalorlando.com klook.com universalstudioshollywood.com tiqets.com agoda.com
2026/03/01 17.42% 17.51% 8.22% 9.25% 8.97% 5.79% 6.86% 3.18% 3.46% 3.47%
2026/03/02 16.36% 16.68% 7.51% 9.7% 8.53% 7.42% 5.32% 3.74% 4.67% 2.52%
2026/03/03 16.43% 14.18% 8.42% 9.3% 9.28% 8.04% 5.66% 3.04% 3.07% 4.49%
2026/03/04 13.1% 14.67% 8.81% 10.48% 9.59% 8.24% 6.27% 1.92% 2.28% 2.4%
2026/03/05 15.2% 13.87% 10.18% 12.29% 8.23% 9.32% 6.36% 1.48% 3.3% 2.67%
2026/03/06 13.5% 13.95% 9.16% 9.27% 9.17% 9.3% 5.8% 3.24% 2.59% 1.53%
2026/03/07 13.83% 15.65% 9.25% 7.85% 10.73% 7.69% 6.65% 2.65% 2.7% 1.63%
2026/03/08 15.13% 12.61% 9.81% 8.27% 10.3% 9.97% 6.49% 2.77% 3.3% 2.9%
2026/03/09 14.89% 12.52% 9.08% 8.68% 9.02% 8.42% 7.81% 3.52% 5.44% 3.08%
2026/03/10 13.13% 14.97% 8.8% 8.71% 9.95% 12.06% 6.34% 4.02% 3.5% 2.15%
2026/03/11 14.27% 14.61% 9.42% 9.92% 8.65% 7.43% 8% 3.11% 3.48% 2.25%
2026/03/12 13.17% 14.58% 8.8% 7.92% 10.69% 10.13% 6.25% 3.23% 3.89% 2.95%
2026/03/13 10.74% 11.46% 10.71% 10.27% 10.07% 11.12% 5.76% 2.13% 2.33% 2.23%
2026/03/14 14.33% 16% 8.97% 8.62% 9.55% 8.46% 9% 2.55% 3.14% 1.78%
2026/03/15 15.36% 16.59% 8.94% 8.44% 9.99% 6.1% 8.58% 3.08% 3.94% 1.3%
2026/03/16 13.12% 16.41% 8.67% 8.7% 10.12% 10.6% 7.91% 2.43% 2.71% 1.82%
2026/03/17 15.51% 13.86% 7.79% 8.59% 9.15% 10.32% 8.56% 3.17% 2.78% 2.98%
2026/03/18 14.64% 17.08% 8.55% 9.57% 8.81% 9% 8.24% 3.21% 1.86% 2.44%
2026/03/19 12.05% 14.49% 9.9% 11.98% 10.99% 8.01% 6.83% 3.49% 2.77% 1.92%
2026/03/20 13.01% 12.25% 10.33% 9.69% 11.54% 7.11% 9% 2.52% 3.77% 1.48%
2026/03/21 13.47% 15.43% 9.76% 8.15% 10.38% 8.97% 8.55% 2.78% 2.03% 1.74%
2026/03/22 12.14% 13.37% 9.8% 7.72% 11.63% 10.56% 6.36% 5.33% 2.37% 1.85%
2026/03/23 13.29% 13.14% 9.3% 8.85% 11.52% 12.09% 6.49% 4.64% 2.7% 1.99%
2026/03/24 13.9% 16.84% 10.77% 7.99% 9.08% 7.82% 8.48% 3.29% 2.69% 1.94%
2026/03/25 14.81% 11.54% 12.26% 9.13% 10.54% 9.78% 6.7% 3.92% 1.83% 1.76%
2026/03/26 13.9% 14.44% 10.98% 8.26% 10.66% 8.82% 5.45% 4.92% 2.54% 1.87%
2026/03/27 11.22% 11.78% 10.31% 7.08% 11.9% 11.26% 4.86% 4.6% 3.45% 1.8%
2026/03/28 14.36% 17.38% 9.41% 6.58% 10.39% 9.48% 7.04% 4.52% 4.52% 0.66%
2026/03/29 13.72% 15.53% 10.79% 7.85% 9.04% 7.56% 7.25% 5.64% 3.08% 3.19%
2026/03/30 12.67% 14.74% 13.54% 8.08% 9.27% 7.48% 9.57% 4.76% 2.66% 2.27%
2026/03/31 15.14% 14.13% 14.06% 10.93% 7.89% 7.35% 6.66% 4.44% 3.36% 1.41%
  • headout.com
  • undercovertourist.com
  • groupon.com
  • viator.com
  • go.com
  • universalorlando.com
  • klook.com
  • universalstudioshollywood.com
  • tiqets.com
  • agoda.com

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In March 2026, headout.com started strong with a 17.42% share, but dipped mid-month, closing at 15.14%. Undercovertourist.com fluctuated, peaking at 17.08% and ending at 14.13%. Groupon.com rose steadily, finishing at 14.06%. Viator.com saw a late surge, closing at 10.93%. Go.com maintained stability, ending at 7.89%. Universalorlando.com had a mid-month peak, closing at 7.35%. Klook.com fluctuated, ending at 6.66%. Universalstudioshollywood.com rose late, finishing at 4.44%. Tiqets.com remained steady, closing at 3.36%. Agoda.com fluctuated, ending at 1.41%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Hospitality Amusement Parks, Arcades & Attractions

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Hospitality Amusement Parks, Arcades & Attractions - Last month
  1. 1
    Universal Orlando Resort, Orlando, FL Vacation Rentals - Airbnb https://www.airbnb.com

    Short-Term Rentals at Great Prices. Explore a Variety of Vacation Rentals. Low Prices.

  2. 2
    Visit Disneyland in California - Ticket Offers - Park Reservations Required https://disneyland.disney.go.com › disneyland › tickets

    Experience new adventures at Disneyland Park and Disney California Adventure. A Multi-Day Ticket Will Let You See All That Both Parks Have To Offer!

  3. 3
    Universal Orlando Ticket deals - Save up to 70% with GROUPON® https://www.groupon.com › universal › groupon

    Hurry. Universal Orlando Ticket Deals - Save Big On 4 Parks!, Get it before it's gone.

  4. 4
    Bellagio Resort & Casino | MGM Collection https://www.marriott.com

    Escape, Disconnect, and Revel in the Extraordinary. MGM Collection With Marriott Bonvoy®. Marriott Bonvoy® Members Can Earn and Redeem Points in Las Vegas and Beyond.

  5. 5
    Universal Orlando Resort | Official Site https://www.universalorlando.com › tickets-package › park-tickets

    Vacation Like Never Before at the Four Amazing Theme Parks of Universal Orlando Resort. Experience an Incredible Vacation With Illumnation's Minions & More.

Copyright © Adthena. All rights reserved.

In the competitive world of hospitality and attractions, top advertisers like Airbnb, Disneyland, Groupon, Marriott, and Universal Orlando captivate audiences with enticing offers. Airbnb highlights affordability and variety in vacation rentals, while Disneyland emphasizes adventure and multi-day experiences. Groupon tempts with significant savings on Universal Orlando tickets, and Marriott offers luxury escapes with loyalty rewards. Universal Orlando’s official site promises unparalleled vacation experiences with unique attractions.

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