US Hospitality Amusement Parks, Arcades & Attractions - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Amusement Parks, Arcades & Attractions category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Amusement Parks, Arcades & Attractions – US

Google AI Overview visibility for Hospitality Amusement Parks, Arcades & Attractions US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 21.1895767481
78.8104232519
21%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 50
50
50%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 8%
Transactional 32%
Navigational 4%
Seasonal 3%
Local 16%
Problem Solving 0%

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Market Exposure

Share of Clicks for top 10 US Hospitality Amusement Parks, Arcades & Attractions brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
go.com 17.53
universalorlando.com 13.79
universalstudioshollywood.com 10.81
seaworld.com 9.18
undercovertourist.com 6.16
headout.com 5.72
viator.com 4.76
groupon.com 4.37
buschgardens.com 2.84
skyzone.com 2.36
others 22.48
  • go.com - 17.53%
  • universalorlando.com - 13.79%
  • universalstudioshollywood.com - 10.81%
  • seaworld.com - 9.18%
  • undercovertourist.com - 6.16%
  • headout.com - 5.72%
  • viator.com - 4.76%
  • groupon.com - 4.37%
  • buschgardens.com - 2.84%
  • skyzone.com - 2.36%
  • others - 22.48%

Copyright © Adthena. All rights reserved.

In the PPC landscape, ‘others’ dominate with 22.48% click share, while ‘go.com’ leads individual domains at 17.53%. ‘Universal Orlando’ and ‘Universal Studios Hollywood’ follow closely, showcasing competitive dynamics.

Market Exposure

Share of Spend for the top 10 US Hospitality Amusement Parks, Arcades & Attractions brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date universalorlando.com universalstudioshollywood.com go.com groupon.com viator.com undercovertourist.com headout.com seaworld.com klook.com tiqets.com
2026/05/01 12.92% 12.12% 11.12% 7.28% 7.13% 9.94% 12.21% 4.04% 4.03% 0.91%
2026/05/02 14.76% 12.22% 10.83% 7.68% 5.48% 8.27% 10.27% 4.29% 4.33% 1.92%
2026/05/03 15.66% 10.75% 9.27% 7.6% 6.88% 10.46% 12.62% 3.07% 4.38% 1.23%
2026/05/04 17.08% 11.46% 10.76% 8.48% 6.97% 7.3% 8.34% 3.12% 4.02% 1.28%
2026/05/05 16.28% 11.31% 11.9% 8.11% 6.2% 7.15% 8.72% 3.32% 5.2% 1.59%
2026/05/06 15.95% 12.14% 10.49% 5.91% 6.54% 7.61% 10.57% 3.2% 5.44% 1.24%
2026/05/07 14.88% 12.7% 10.98% 6.99% 6.23% 6.72% 8.44% 4.4% 6.32% 1.4%
2026/05/08 13.21% 11.99% 10.87% 7.67% 6.26% 9.21% 11.16% 4.25% 3.82% 0.83%
2026/05/09 14.66% 12.12% 12.23% 7.82% 5.59% 7.96% 9.83% 5.14% 4.15% 1.7%
2026/05/10 13.66% 10.8% 10.5% 9.56% 6.96% 10.18% 11.98% 4.17% 4.32% 1.18%
2026/05/11 15.5% 11.24% 11.01% 5.31% 6.98% 9.02% 10.33% 4.51% 3.69% 2.4%
2026/05/12 15.17% 10.08% 10.32% 6.85% 8.37% 6.76% 10.61% 4.98% 4.87% 1.6%
2026/05/13 16.72% 8.36% 13.59% 5.09% 7.88% 6.64% 8.23% 5.93% 2.81% 1.99%
2026/05/14 19.05% 10.01% 13.55% 7.81% 4.92% 5.45% 3.38% 6.15% 2.36% 1.86%
2026/05/15 13.17% 11.95% 10.84% 7.66% 6.36% 9.07% 11.26% 3.91% 3.78% 0.88%
2026/05/16 15.64% 8.8% 9.21% 8.14% 7.4% 9.18% 8.65% 5.05% 2.78% 1.78%
2026/05/17 12.2% 11.69% 11.7% 8.11% 6.81% 7.73% 7.51% 5.08% 4.29% 1.31%
2026/05/18 14.26% 13.29% 13.44% 4.67% 6.57% 8.06% 6.42% 6.48% 1.78% 1.68%
2026/05/19 17.07% 13.16% 13.83% 5.88% 7.03% 5.87% 4.54% 5.86% 2.03% 0.91%
2026/05/20 16.14% 9.9% 11.38% 5.35% 7.82% 8.87% 7.71% 5.92% 2.87% 1.6%
2026/05/21 18.78% 11.8% 10.59% 4.81% 8.2% 6.93% 7.73% 5.71% 2.62% 1.69%
2026/05/22 18.31% 10.07% 10.49% 6.61% 4.83% 7.45% 6.92% 5.67% 3.54% 1.88%
2026/05/23 15.5% 9.94% 9.83% 6.4% 6.59% 6.35% 8.89% 5.54% 4.3% 2.13%
2026/05/24 18.67% 12.56% 11.06% 8.06% 3.62% 5.46% 5.78% 5.92% 3.13% 2.08%
2026/05/25 13.65% 9.19% 8.89% 5.63% 5.29% 6.29% 11.59% 5.25% 4.83% 3.57%
2026/05/26 18.37% 5.63% 9.29% 7.02% 6.92% 6.08% 10.28% 4.97% 4.3% 3.6%
2026/05/27 17.47% 8.26% 9.12% 8.21% 6.1% 7.8% 8.63% 4.88% 3.98% 3.48%
2026/05/28 17.84% 10.21% 9.75% 6.27% 6.13% 7.53% 7.21% 5.23% 2.17% 3.15%
2026/05/29 18.76% 13.5% 10.35% 5.85% 6.3% 7.23% 7.1% 5.69% 3.26% 1.24%
2026/05/30 18.52% 11.29% 10.23% 5.88% 6.04% 7.6% 8.08% 5.29% 2.22% 1.76%
2026/05/31 16.05% 13.8% 9.56% 8.45% 7.97% 7.88% 7.83% 3.62% 2.68% 1.97%
  • universalorlando.com
  • universalstudioshollywood.com
  • go.com
  • groupon.com
  • viator.com
  • undercovertourist.com
  • headout.com
  • seaworld.com
  • klook.com
  • tiqets.com

Copyright © Adthena. All rights reserved.

Universal Orlando’s PPC spend share peaked mid-month at 19.05%, while Universal Studios Hollywood fluctuated, ending at 13.8%. Go.com maintained stability, closing at 9.56%. Groupon and Viator showed varied trends, finishing at 8.45% and 7.97%, respectively.

Market Exposure

Competitor Count for US Hospitality Amusement Parks, Arcades & Attractions

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 151
2026/05/02 157
2026/05/03 147
2026/05/04 152
2026/05/05 169
2026/05/06 156
2026/05/07 160
2026/05/08 167
2026/05/09 163
2026/05/10 156
2026/05/11 161
2026/05/12 169
2026/05/13 158
2026/05/14 184
2026/05/15 167
2026/05/16 166
2026/05/17 151
2026/05/18 152
2026/05/19 144
2026/05/20 148
2026/05/21 155
2026/05/22 164
2026/05/23 169
2026/05/24 150
2026/05/25 178
2026/05/26 179
2026/05/27 179
2026/05/28 169
2026/05/29 184
2026/05/30 181
2026/05/31 174

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May saw a dynamic shift in advertisers, peaking at 184 on the 14th and 29th. The month concluded with a robust 174, reflecting a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for US Hospitality Amusement Parks, Arcades & Attractions

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
universalorlando.com 1.91%
seaworld.com 1.66%
buschgardens.com 0.91%
visitorlando.com 0.56%
tiqets.com 0.53%
klook.com -0.49%
undercovertourist.com -0.69%
groupon.com -0.78%
go.com -1.36%
headout.com -1.44%

Copyright © Adthena. All rights reserved.

In the past month, Universal Orlando and SeaWorld surged in click share, gaining 1.91% and 1.66% respectively. Meanwhile, Headout and Go.com experienced declines of 1.44% and 1.36%.

Campaign Efficiency

US Hospitality Amusement Parks, Arcades & Attractions Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date undercovertourist.com universalorlando.com headout.com viator.com groupon.com go.com universalstudioshollywood.com klook.com tiqets.com seaworld.com
2026/05/01 13.96% 8.58% 14.12% 9.27% 8.8% 9.35% 6.48% 3.77% 1.29% 2.88%
2026/05/02 10.6% 10.25% 12.39% 7.66% 9.23% 9.36% 6.58% 4.7% 3.04% 3.22%
2026/05/03 15.19% 10.56% 14.25% 8.83% 8.66% 8.07% 5.57% 4.63% 1.88% 2.1%
2026/05/04 11.77% 11.43% 10.18% 8.95% 10.22% 8.89% 6.34% 4.39% 1.91% 2.22%
2026/05/05 10.43% 11.77% 11.51% 8.01% 9.68% 9.8% 6.44% 5.02% 2.54% 2.57%
2026/05/06 12.3% 10.86% 12.49% 8.61% 7.42% 8.36% 6.05% 5.97% 1.92% 2.36%
2026/05/07 10.85% 9.98% 12.84% 7.72% 8.43% 8.69% 6.38% 6.28% 2.94% 3.02%
2026/05/08 13.12% 9.35% 13.1% 8.57% 8.85% 9.33% 6.63% 3.66% 1.2% 3.11%
2026/05/09 10.08% 10.86% 11.74% 7.2% 9.7% 11.09% 6.56% 4.45% 2.79% 4.11%
2026/05/10 14.44% 10.05% 13.35% 8.95% 10.2% 9.11% 5.66% 4.49% 1.78% 3.2%
2026/05/11 12.97% 11.07% 12.65% 8.65% 7.22% 9.36% 6.02% 4.33% 3.06% 3.46%
2026/05/12 8.93% 12.03% 10.62% 10.97% 7.58% 9.41% 5.96% 4.24% 2.32% 4.1%
2026/05/13 11.54% 10.92% 9.51% 9.9% 7.41% 11.11% 4.34% 4.09% 2.94% 3.9%
2026/05/14 9.74% 14.4% 5.73% 6.55% 8.51% 11.23% 5.25% 3.53% 3.05% 4.38%
2026/05/15 13.09% 9.38% 13.07% 8.59% 8.89% 9.36% 6.65% 3.65% 1.2% 2.97%
2026/05/16 13.11% 12.54% 9.32% 9.51% 9.06% 7.87% 4.9% 2.99% 2.33% 3.73%
2026/05/17 11.45% 10.05% 8.5% 9% 7.96% 10.32% 6.29% 4.86% 2.24% 4.16%
2026/05/18 12.56% 10.77% 7.12% 9.68% 6.98% 11.77% 7.03% 2.14% 2.51% 4.72%
2026/05/19 9.44% 12.9% 5.78% 10% 7.47% 12.01% 7.82% 2.63% 1.39% 4.44%
2026/05/20 14.51% 12.26% 7.41% 9.95% 6.55% 9.59% 4.94% 3.62% 2.34% 4.46%
2026/05/21 10.39% 14.25% 8.08% 10.61% 6.1% 9.59% 6.91% 3.21% 2.58% 4.73%
2026/05/22 10.61% 14.41% 8.22% 6.69% 7.82% 9.6% 6.3% 3.35% 2.58% 4.57%
2026/05/23 9.91% 11.84% 10.33% 8.81% 7.44% 8.75% 5.64% 4.46% 3.02% 4.27%
2026/05/24 9.44% 14.65% 7.55% 5.02% 8.18% 9.94% 7.1% 3.09% 3.16% 4.66%
2026/05/25 9.05% 10.01% 11.9% 6.59% 6.64% 7.31% 5.15% 5.96% 4.62% 3.77%
2026/05/26 8.31% 14.3% 9.79% 8.06% 8.03% 8.4% 3.15% 4.94% 4.67% 3.73%
2026/05/27 11.09% 13.38% 10.02% 8.16% 8.52% 7.97% 5.31% 4.24% 4.66% 3.59%
2026/05/28 10.94% 13.57% 8.55% 8.08% 6.39% 8.32% 5.66% 2.99% 5.08% 3.94%
2026/05/29 11.11% 14.5% 8.1% 8.35% 7.46% 8.89% 7.15% 3.58% 2.33% 4.15%
2026/05/30 11% 13.9% 9.33% 7.95% 6.96% 9.39% 6.66% 3.13% 2.84% 3.93%
2026/05/31 13.09% 11.44% 9.75% 9.42% 8.56% 7.98% 7.75% 3.61% 3.09% 2.63%
  • undercovertourist.com
  • universalorlando.com
  • headout.com
  • viator.com
  • groupon.com
  • go.com
  • universalstudioshollywood.com
  • klook.com
  • tiqets.com
  • seaworld.com

Copyright © Adthena. All rights reserved.

Undercovertourist.com led May with fluctuating impressions, peaking at 15.19%. Universalorlando.com surged mid-month, reaching 14.65%. Headout.com saw a decline, while Viator.com remained steady. The month ended with diverse performances across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Hospitality Amusement Parks, Arcades & Attractions

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Hospitality Amusement Parks, Arcades & Attractions - Last month
  1. 1
    Visit Disneyland in California - Ticket Offers https://disneyland.disney.go.com › disneyland › tickets

    Experience new adventures at Disneyland Park and Disney California Adventure. A Multi-Day Ticket Will Let You See All That Both Parks Have To Offer!

  2. 2
    Ticket Deals - Universal Studios Hollywood, California | Groupon https://www.groupon.com

    New Promo Buy a Day, Get a Day Free - Universal Studios Hollywood - Universal Studios Hollywood, CA

  3. 3
    Bellagio Resort & Casino | MGM Collection https://www.marriott.com

    Escape, Disconnect, and Revel in the Extraordinary. MGM Collection With Marriott Bonvoy®. Marriott Bonvoy® Members Can Earn and Redeem Points...

  4. 4
    Universal Orlando Resort | Universal Orlando Ticket Offer https://www.universalorlando.com › tickets-package › park-tickets

    The Four Amazing Theme Parks of Universal Orlando Resort Change What a Vacation Can Be. Experience a Week of Mind-Blowing Rides, Shows and Attractions at Universal Orlando Resort.

  5. 5
    Universal Studios Hollywood https://www.universalstudioshollywood.com

    Family Fun For All — Have the Best Day in L.A. Twice at Universal Studios Hollywood. Soar, Splash and Scream. Two Adrenaline-pumping, Action-packed, Unforgettable Days. World Famous Studio Tour. Ticket Deals.

Copyright © Adthena. All rights reserved.

In the vibrant world of amusement parks, Disneyland’s ad invites families to explore new adventures with multi-day tickets, while Groupon tempts with a “Buy a Day, Get a Day Free” offer at Universal Studios Hollywood. Marriott’s Bellagio Resort ad promises an extraordinary escape, and Universal Orlando’s ad highlights a week of thrilling experiences. Universal Studios Hollywood emphasizes family fun with adrenaline-pumping days.

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