US Hospitality Amusement Parks, Arcades & Attractions - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Amusement Parks, Arcades & Attractions category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Amusement Parks, Arcades & Attractions – US

Google AI Overview visibility for Hospitality Amusement Parks, Arcades & Attractions US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 25.1694299491
74.8305700509
25%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 49
51
49%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 6%
Transactional 28%
Navigational 4%
Seasonal 3%
Local 19%
Problem Solving 0%

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Market Exposure

Share of Clicks for top 10 US Hospitality Amusement Parks, Arcades & Attractions brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
go.com 16.55
universalorlando.com 12.67
universalstudioshollywood.com 10.47
seaworld.com 7.98
undercovertourist.com 7.86
headout.com 6.16
viator.com 5.84
groupon.com 4.95
buschgardens.com 3.69
tiqets.com 2.14
others 21.69
  • go.com - 16.55%
  • universalorlando.com - 12.67%
  • universalstudioshollywood.com - 10.47%
  • seaworld.com - 7.98%
  • undercovertourist.com - 7.86%
  • headout.com - 6.16%
  • viator.com - 5.84%
  • groupon.com - 4.95%
  • buschgardens.com - 3.69%
  • tiqets.com - 2.14%
  • others - 21.69%

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In the PPC landscape, ‘others’ dominate with 21.69% click share, while ‘go.com’ leads individual domains at 16.55%.

Market Exposure

Share of Spend for the top 10 US Hospitality Amusement Parks, Arcades & Attractions brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date universalorlando.com universalstudioshollywood.com viator.com undercovertourist.com groupon.com headout.com go.com seaworld.com klook.com tiqets.com
2026/06/01 8.15% 8.3% 12.72% 10.03% 7.72% 9.88% 11.84% 3.55% 2.84% 2.07%
2026/06/02 10.91% 6.18% 10.79% 7.91% 6.44% 9.47% 13.84% 3.87% 3.65% 2.67%
2026/06/03 16.61% 9.65% 7.78% 8.55% 7.35% 8.45% 8.8% 3.74% 4.03% 3.12%
2026/06/04 14.6% 9.37% 8.03% 9.08% 5.69% 9.41% 11.94% 3.64% 3.53% 2.03%
2026/06/05 17.21% 9.78% 6.95% 7.09% 4.95% 7.64% 13.19% 4.56% 2.14% 3.13%
2026/06/06 18.68% 13.29% 6.24% 6.13% 4.89% 6.29% 14.06% 5.33% 1.57% 2.5%
2026/06/07 18.19% 10.94% 7.73% 7.93% 5.75% 7.44% 12.58% 4.05% 3.14% 2.48%
2026/06/08 20.41% 12.17% 7.42% 5.3% 5.01% 5.34% 14.22% 4.72% 2.02% 2.12%
2026/06/09 15.82% 11.4% 8.08% 8.68% 6.36% 9.04% 10.76% 3.65% 4.08% 3.34%
2026/06/10 12.54% 13.3% 7.61% 8.76% 5.67% 9.36% 11.12% 3.47% 3.19% 2.11%
2026/06/11 17.32% 12.24% 7.1% 7.34% 5.5% 7.69% 12.81% 4.21% 2.01% 3.15%
2026/06/12 17.07% 14.88% 6.07% 6.48% 4.82% 6.9% 12.56% 4.18% 1.49% 2.58%
2026/06/13 15.46% 13.24% 8.15% 8.87% 5.56% 7.88% 11.3% 3.56% 3.07% 2.71%
2026/06/14 20.13% 17.25% 5.71% 5.82% 5.2% 5.28% 12.31% 4.17% 1.45% 1.8%
2026/06/15 13.9% 10.87% 8.34% 9.49% 6.15% 9.13% 10.22% 3.59% 4.22% 3.71%
2026/06/16 13.69% 12.96% 7.49% 8.28% 4.69% 6.85% 11.44% 3.91% 2.93% 2.76%
2026/06/17 14.92% 12.79% 8.43% 9.31% 7.37% 7.53% 10.6% 3.21% 2.38% 2.34%
2026/06/18 12.69% 11.06% 8.21% 8.55% 6.76% 9.42% 10.29% 3.6% 4.23% 2.1%
2026/06/19 13.11% 10.29% 8.76% 9.82% 8.31% 7.54% 10.35% 3.56% 1.97% 3.62%
2026/06/20 14.59% 11.72% 7.31% 9.78% 6.61% 8.9% 12.21% 3.49% 3.1% 2.15%
2026/06/21 18.98% 13.34% 6.43% 6.62% 5.17% 5.77% 12.48% 4.51% 1.79% 1.28%
2026/06/22 18.31% 12.48% 7.21% 8.38% 7.08% 6.18% 9.71% 4.51% 1.6% 1.86%
2026/06/23 16.45% 14.05% 7.17% 9.22% 5.67% 7.89% 10.85% 4.22% 1.79% 1.35%
2026/06/24 16.76% 8.28% 8.29% 8.5% 7.01% 9.72% 9.92% 4.26% 3.8% 2.11%
2026/06/25 14.65% 11.35% 8.69% 8.43% 8.02% 7.55% 10.55% 4.28% 2.17% 1.91%
2026/06/26 17.26% 10.36% 7.23% 7.94% 7.79% 7.08% 10.91% 3.64% 1.78% 2.09%
2026/06/27 16.85% 10.75% 7.74% 7.49% 7.12% 7.9% 9.92% 4.1% 2.24% 1.98%
2026/06/28 16.18% 11.24% 9.11% 10.06% 7.37% 8.42% 9.04% 3.73% 2.55% 1.71%
2026/06/29 16.31% 10.71% 9.21% 10.55% 7.89% 7.03% 9.04% 3.29% 2.43% 2.74%
2026/06/30 14.75% 13.21% 10.76% 10.72% 9.75% 9.22% 8.17% 2.58% 1.97% 1.46%
  • universalorlando.com
  • universalstudioshollywood.com
  • viator.com
  • undercovertourist.com
  • groupon.com
  • headout.com
  • go.com
  • seaworld.com
  • klook.com
  • tiqets.com

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Universal Orlando’s PPC spend surged mid-June, peaking at 20.41%. Universal Studios Hollywood saw a steady rise, ending at 13.21%. Viator’s spend fluctuated, closing at 10.76%. Undercover Tourist’s spend increased, finishing at 10.72%. Groupon’s spend rose, ending at 9.75%. Headout’s spend varied, closing at 9.22%. Go.com started strong, but declined to 8.17%. SeaWorld’s spend was low, ending at 2.58%. Klook’s spend fluctuated, closing at 1.97%. Tiqets’ spend remained low, ending at 1.46%.

Market Exposure

Competitor Count for US Hospitality Amusement Parks, Arcades & Attractions

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 176
2026/06/02 164
2026/06/03 179
2026/06/04 178
2026/06/05 183
2026/06/06 191
2026/06/07 165
2026/06/08 170
2026/06/09 152
2026/06/10 170
2026/06/11 184
2026/06/12 189
2026/06/13 179
2026/06/14 166
2026/06/15 161
2026/06/16 173
2026/06/17 179
2026/06/18 175
2026/06/19 165
2026/06/20 169
2026/06/21 154
2026/06/22 146
2026/06/23 150
2026/06/24 171
2026/06/25 160
2026/06/26 165
2026/06/27 165
2026/06/28 148
2026/06/29 163
2026/06/30 156

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June saw fluctuating advertiser numbers, peaking at 191 on June 6. The month concluded with a decrease, ending at 156.

Campaign Efficiency

Market Loss & Market Gains for US Hospitality Amusement Parks, Arcades & Attractions

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
groupon.com 1.74%
viator.com 1.13%
undercovertourist.com 0.92%
buschgardens.com 0.66%
citypass.com 0.57%
klook.com -0.31%
thrillark.com -0.32%
tiqets.com -0.43%
seaworld.com -1.04%
go.com -2.49%

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Groupon.com surged with a 1.74% click share increase, while go.com faced a 2.49% decline. Viator.com and undercovertourist.com also saw positive growth.

Campaign Efficiency

US Hospitality Amusement Parks, Arcades & Attractions Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date undercovertourist.com groupon.com viator.com headout.com universalorlando.com universalstudioshollywood.com go.com klook.com tiqets.com seaworld.com
2026/06/01 12.67% 8.67% 11.65% 10.44% 6.58% 4.71% 9.92% 3.04% 3.87% 3.08%
2026/06/02 11.22% 8.2% 10.55% 9.95% 7.43% 3.57% 10.76% 4.39% 4.16% 3.33%
2026/06/03 11.23% 8.55% 8.36% 9.95% 13.13% 5.99% 7.83% 4.27% 4.67% 3.38%
2026/06/04 12.48% 6.33% 7.42% 11.13% 10.85% 4.76% 10.23% 3.71% 4.09% 3.3%
2026/06/05 10.45% 5.57% 7.98% 9.58% 12.95% 5.59% 10.99% 3.12% 4.56% 3.85%
2026/06/06 9.84% 5.89% 7.49% 8.72% 14.02% 8.07% 11.84% 2.18% 3.79% 4.66%
2026/06/07 9.77% 6.77% 8.13% 9.41% 14.4% 6.84% 11.19% 3.85% 3.62% 3.89%
2026/06/08 8.4% 6.2% 7.94% 7.16% 16.04% 7.86% 12.41% 3.03% 2.97% 4.44%
2026/06/09 11.81% 7.4% 8.5% 10.73% 11.95% 7.31% 9.53% 4.29% 5.02% 3.26%
2026/06/10 12.46% 6.36% 7.32% 11.36% 9.36% 7.69% 9.31% 3.41% 4.12% 2.88%
2026/06/11 10.93% 5.98% 8.14% 9.94% 12.72% 7.43% 10.39% 3.01% 4.75% 3.63%
2026/06/12 10.72% 5.92% 7.84% 9.57% 12.54% 7.33% 10.78% 2.12% 4.04% 3.84%
2026/06/13 10.69% 7.18% 8.54% 9.85% 11.69% 7.94% 10.01% 3.88% 3.93% 3.46%
2026/06/14 9.56% 6.94% 7.44% 7.4% 14.7% 10.02% 11.22% 2.43% 2.99% 3.86%
2026/06/15 13.17% 7.86% 8.63% 11.24% 9.71% 5.94% 8.39% 4.53% 5.55% 3.08%
2026/06/16 11.78% 6.43% 8.09% 8.59% 10.01% 7.14% 9.25% 3.7% 4.26% 3.21%
2026/06/17 13.27% 9.53% 9.24% 9.2% 9.91% 7.17% 8.32% 3.05% 4.37% 2.57%
2026/06/18 11.92% 8.38% 10.16% 11.11% 8.2% 5.69% 8.31% 4.91% 4.24% 2.93%
2026/06/19 12.93% 9.92% 9.66% 9.25% 9.17% 5.81% 7.96% 3.11% 5.47% 2.86%
2026/06/20 13.68% 8.17% 8.77% 11.64% 11.16% 6.46% 9.93% 3.14% 3.84% 2.71%
2026/06/21 8.63% 8.07% 8.65% 7.49% 14.58% 7.9% 10.64% 2.31% 2.84% 3.84%
2026/06/22 13.37% 8.43% 9.01% 8.09% 12.69% 6.87% 8.21% 2.46% 3.62% 3.62%
2026/06/23 13.56% 7.75% 9.1% 10.89% 11.07% 7.74% 8.47% 2.58% 2.8% 3.23%
2026/06/24 11.96% 8.63% 9.93% 10.28% 12.88% 5.38% 7.97% 3.41% 3.49% 3.52%
2026/06/25 11.3% 9.15% 11.29% 7.69% 10.75% 6.93% 8.56% 2.58% 3.24% 3.69%
2026/06/26 10.13% 9.71% 9.75% 8.3% 12.75% 5.4% 8.98% 1.98% 3.76% 3.1%
2026/06/27 11.46% 9.38% 10.68% 8.99% 11.84% 6.39% 7.55% 3.14% 3.52% 3.37%
2026/06/28 15.17% 9.38% 9.49% 10.18% 11.53% 6.59% 7.58% 3.46% 2.87% 3.15%
2026/06/29 12.68% 9.73% 10.25% 9.17% 12.15% 5.71% 7.78% 3.11% 4.17% 2.81%
2026/06/30 13.96% 12.09% 11.29% 10.27% 9.88% 7.67% 7.25% 3.2% 2.56% 2.34%
  • undercovertourist.com
  • groupon.com
  • viator.com
  • headout.com
  • universalorlando.com
  • universalstudioshollywood.com
  • go.com
  • klook.com
  • tiqets.com
  • seaworld.com

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Undercovertourist.com led June with a fluctuating impression share, peaking at 15.17% on the 28th. Universalorlando.com saw a mid-month surge, reaching 16.04% on the 8th. The month concluded with undercovertourist.com at 13.96%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Hospitality Amusement Parks, Arcades & Attractions

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Hospitality Amusement Parks, Arcades & Attractions - Last month
  1. 1
    Visit Disneyland in California - Ticket Offers https://disneyland.disney.go.com › disneyland › tickets

    Experience new adventures at Disneyland Park and Disney California Adventure. A Multi-Day Ticket Will Let You See All That Both Parks Have To Offer!

  2. 2
    Ticket Deals - Universal Studios Hollywood, California | Groupon https://www.groupon.com

    New Promo Buy a Day, Get a Day Free - Universal Studios Hollywood - Universal Studios Hollywood, CA

  3. 3
    Disneyland California Ticket - Klook https://www.klook.com

    Enjoy a magical journey through fairylands and action-packed adventures Book your Disneyland California Tickets at Klook today

  4. 4
    Universal Orlando Resort | This Changes Theme Parks https://www.universalorlando.com › tickets-package › park-tickets

    The Four Amazing Theme Parks of Universal Orlando Resort Change What a Vacation Can Be. Experience a Week of Mind-Blowing Rides, Shows and Attractions at Universal Orlando Resort.

  5. 5
    Universal Studios Hollywood https://www.universalstudioshollywood.com

    Official Site & Tickets — Have the Best Day in L.A. Twice at Universal Studios Hollywood. Soar, Splash and Scream. Two Adrenaline-pumping, Action-packed, Unforgettable Days. World Famous Studio Tour. Ticket Deals.

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In the realm of amusement parks, Disneyland and Universal Studios dominate Google’s PPC landscape. Disneyland’s ads highlight multi-day adventures, while Universal Studios entices with “buy a day, get a day free” offers. Klook and Groupon amplify these experiences with magical journeys and exclusive deals, respectively.

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