US Hospitality Amusement Parks, Arcades & Attractions - PPC Market Share Analysis January 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Amusement Parks, Arcades & Attractions category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Hospitality Amusement Parks, Arcades & Attractions US

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	18.5914421991
	81.4085578009

18%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	51
	49

51%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	13%
Transactional	25%
Navigational	3%
Seasonal	2%
Local	17%
Problem Solving	0%

Market Exposure

Share of Clicks for top 10 US Hospitality Amusement Parks, Arcades & Attractions brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
go.com	22.86
universalorlando.com	16.05
universalstudioshollywood.com	7.81
viator.com	5.44
headout.com	5.33
seaworld.com	5.18
undercovertourist.com	4.82
groupon.com	4.14
skyzone.com	2.88
buschgardens.com	2.66
others	22.83

go.com - 22.86%
universalorlando.com - 16.05%
universalstudioshollywood.com - 7.81%
viator.com - 5.44%
headout.com - 5.33%
seaworld.com - 5.18%
undercovertourist.com - 4.82%
groupon.com - 4.14%
skyzone.com - 2.88%
buschgardens.com - 2.66%
others - 22.83%

In the PPC landscape, go.com leads with 22.86% click share, closely followed by ‘others’ at 22.83%. Universal Orlando captures 16.05%, while Universal Studios Hollywood holds 7.81%.

Market Exposure

Share of Spend for the top 10 US Hospitality Amusement Parks, Arcades & Attractions brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	headout.com	undercovertourist.com	viator.com	universalorlando.com	groupon.com	go.com	universalstudioshollywood.com	tiqets.com	seaworld.com	klook.com
2026/01/01	0%	0.71%	2.22%	35.27%	1.3%	16.02%	10.69%	0.05%	9.79%	0%
2026/01/02	0%	1.43%	2.43%	27.09%	0.79%	18.77%	12.95%	0%	9.81%	0%
2026/01/03	0%	1.17%	2.34%	29.9%	1.25%	18.76%	14.42%	0.05%	7.89%	0.47%
2026/01/04	0%	1.03%	1.93%	31.68%	1.18%	25.63%	13.43%	0%	0.17%	0%
2026/01/05	0%	0.81%	1.51%	33.03%	0.61%	22.34%	14.58%	0.03%	5.87%	0%
2026/01/06	0%	0.79%	3.44%	32.09%	1.18%	15.82%	18.31%	0.03%	5.74%	0%
2026/01/07	0%	0.5%	1.14%	28.14%	0.63%	19.63%	17.19%	0.02%	6.2%	0%
2026/01/08	0%	0.69%	0.79%	29.32%	1.16%	20.09%	13.01%	0%	8.76%	0%
2026/01/09	0%	0.25%	1.09%	30.85%	0.37%	22.27%	17.37%	0%	5.04%	0%
2026/01/10	0%	1.08%	1.09%	38.81%	1%	18.04%	8.12%	0%	6.74%	0%
2026/01/11	0%	1.22%	1.03%	26.57%	0.56%	22.05%	17.33%	0%	6.21%	0%
2026/01/12	0%	0.36%	1.03%	27.84%	0.35%	19.81%	18.14%	0%	9.14%	0%
2026/01/13	0%	0.2%	0.8%	28.62%	0.79%	18.44%	20.2%	0%	7.96%	0%
2026/01/14	0%	0.46%	0.84%	32.08%	0.9%	18.13%	14.05%	0%	9.19%	0%
2026/01/15	0.14%	5.9%	9%	21.82%	6.13%	13.46%	8.97%	2.35%	4.2%	1.1%
2026/01/16	0%	0.25%	1.09%	30.8%	0.37%	22.24%	17.35%	0%	5.03%	0%
2026/01/17	10.81%	8.69%	9.61%	13.94%	6.79%	11.27%	6.92%	2.81%	3.37%	4.97%
2026/01/18	10.55%	7.82%	9.91%	13.08%	6.46%	11.86%	8.13%	2.91%	3.12%	3.93%
2026/01/19	15.1%	9%	8.74%	14.81%	6.83%	8.74%	4.48%	3.19%	4.45%	3.63%
2026/01/20	0%	0.2%	0.8%	28.6%	0.79%	18.42%	20.18%	0%	7.95%	0%
2026/01/21	10.93%	5.95%	7.25%	18.51%	4.91%	9.88%	8.28%	5.12%	3.43%	3.43%
2026/01/22	11.72%	6.89%	7.53%	16.18%	5.61%	10.97%	6.05%	4.12%	3.71%	3.94%
2026/01/23	8.29%	7.45%	9.08%	19.16%	4.85%	12.02%	7.88%	4.15%	4.38%	1.69%
2026/01/24	10.82%	4.6%	7.65%	15.55%	6.23%	11.41%	8.55%	3.72%	4.04%	2.31%
2026/01/25	13.93%	9.02%	8.05%	12.84%	5.6%	9.86%	6.75%	6.16%	1.88%	3.89%
2026/01/26	9.73%	9.05%	7.72%	10.9%	6.14%	10.33%	8.73%	5.16%	4.83%	3.86%
2026/01/27	10.06%	9.29%	8.96%	15.39%	5.67%	10.73%	5.13%	3.49%	5.6%	3.87%
2026/01/28	11.27%	7.89%	10.05%	14.81%	6.67%	9.69%	4.83%	3.08%	4.45%	2.92%
2026/01/29	11.48%	7.22%	10.1%	16.58%	6.57%	8.93%	5.7%	3.94%	4.65%	2.39%
2026/01/30	13.93%	7.92%	10.21%	15.32%	6.68%	7.59%	6.16%	6.22%	3.55%	3.21%
2026/01/31	13.02%	9.95%	9.84%	8.78%	7.7%	7.48%	6.75%	6.49%	4.73%	2.32%

headout.com
undercovertourist.com
viator.com
universalorlando.com
groupon.com
go.com
universalstudioshollywood.com
tiqets.com
seaworld.com
klook.com

In January 2026, Universal Orlando led PPC spend, peaking early, then declining. Headout surged mid-month, while Viator and Undercover Tourist showed steady growth. Groupon and Tiqets ended with notable increases.

Market Exposure

Competitor Count for US Hospitality Amusement Parks, Arcades & Attractions

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/01/01	179
2026/01/02	184
2026/01/03	191
2026/01/04	190
2026/01/05	174
2026/01/06	187
2026/01/07	184
2026/01/08	187
2026/01/09	164
2026/01/10	181
2026/01/11	167
2026/01/12	170
2026/01/13	178
2026/01/14	184
2026/01/15	172
2026/01/16	164
2026/01/17	178
2026/01/18	166
2026/01/19	165
2026/01/20	178
2026/01/21	191
2026/01/22	187
2026/01/23	183
2026/01/24	199
2026/01/25	182
2026/01/26	186
2026/01/27	179
2026/01/28	181
2026/01/29	187
2026/01/30	187
2026/01/31	178

January saw fluctuating advertiser numbers, peaking at 199 on the 24th. The month concluded with 178 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Hospitality Amusement Parks, Arcades & Attractions

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
headout.com	7.61%
undercovertourist.com	5.87%
viator.com	5.01%
groupon.com	4.28%
tiqets.com	2.42%
seaworld.com	-0.6%
skyzone.com	-1%
universalstudioshollywood.com	-4.76%
universalorlando.com	-8.36%
go.com	-11.71%

Headout.com surged with a 7.61% click share increase, while go.com plummeted by 11.71%. Viator.com and Groupon.com also saw gains, contrasting universalorlando.com’s decline.

Campaign Efficiency

US Hospitality Amusement Parks, Arcades & Attractions Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	headout.com	undercovertourist.com	viator.com	groupon.com	tiqets.com	go.com	universalorlando.com	universalstudioshollywood.com	klook.com	seaworld.com
2026/01/01	0%	1.08%	3.48%	2.21%	0.1%	18.44%	29.99%	7.34%	0%	5.58%
2026/01/02	0%	1.48%	3.98%	1.91%	0.01%	20.33%	23%	8.39%	0.01%	6.94%
2026/01/03	0%	1.48%	3.99%	2.7%	0.1%	22.46%	23.66%	8.8%	0.63%	5.19%
2026/01/04	0%	1.12%	3.29%	2.45%	0%	29.49%	24.84%	9.46%	0%	0.16%
2026/01/05	0%	1.35%	2.78%	1.14%	0.05%	24.45%	28%	11.02%	0%	3.83%
2026/01/06	0%	0.98%	6.22%	2.17%	0.07%	19.11%	24.73%	13.83%	0.01%	3.96%
2026/01/07	0%	0.57%	2.11%	1.46%	0.04%	22.41%	21.78%	9.99%	0%	3.44%
2026/01/08	0%	0.52%	1.33%	2.58%	0%	23.49%	23.15%	9.74%	0%	4.07%
2026/01/09	0%	0.23%	1.76%	0.58%	0%	27.23%	23.69%	12.27%	0%	3.92%
2026/01/10	0%	1.04%	1.86%	3.68%	0%	20.2%	29.65%	5.94%	0%	4.31%
2026/01/11	0%	0.77%	2.33%	1.38%	0%	24.47%	21.89%	12.53%	0%	3.3%
2026/01/12	0%	0.38%	2.28%	0.66%	0.01%	24.83%	21.69%	13.18%	0%	4.49%
2026/01/13	0%	0.2%	1.54%	1.56%	0%	23.17%	23.14%	14.78%	0%	4.29%
2026/01/14	0%	0.62%	1.53%	1.92%	0%	23.5%	24.33%	10.07%	0%	4.97%
2026/01/15	15.26%	9.44%	13.5%	8.07%	4.07%	8.64%	8.8%	2.82%	1.32%	1.24%
2026/01/16	0%	0.23%	1.76%	0.58%	0%	27.23%	23.69%	12.27%	0%	3.92%
2026/01/17	14.83%	12.03%	12.93%	9.16%	3.64%	8.93%	6.76%	2.92%	5.18%	1.12%
2026/01/18	15.16%	11.77%	15.29%	7.96%	4.6%	8.62%	6.09%	3.32%	4.78%	1.32%
2026/01/19	19.44%	14.1%	13.1%	8.6%	4.9%	6.42%	6.75%	2.17%	3.46%	1.3%
2026/01/20	0%	0.2%	1.54%	1.56%	0%	23.17%	23.14%	14.78%	0%	4.29%
2026/01/21	13.82%	11.08%	10.78%	7.15%	5.41%	7.6%	9.12%	3.95%	4.44%	1.32%
2026/01/22	15.61%	12.09%	12.19%	8.02%	4.61%	8.42%	8.01%	2.62%	4.49%	1.83%
2026/01/23	11.09%	11.65%	10.91%	7.46%	4.95%	9.98%	9.91%	3.63%	2.69%	2.09%
2026/01/24	13.16%	8.95%	10.59%	9.43%	4.57%	9.35%	8.32%	3.97%	3.2%	2.03%
2026/01/25	15.35%	12.17%	11.52%	7.82%	6.37%	8.3%	6.51%	2.96%	4.42%	0.66%
2026/01/26	13.78%	12.51%	12.15%	8.75%	5.72%	7.72%	5.84%	3.86%	4.17%	1.92%
2026/01/27	15.11%	11.59%	13.48%	8.21%	4.45%	8.46%	7.91%	2.25%	3.82%	2.6%
2026/01/28	15.17%	11.82%	12.47%	9.41%	4.23%	7.52%	7.57%	2.21%	3.29%	2.2%
2026/01/29	14.52%	11.65%	12.97%	9.34%	4.42%	7.16%	8.82%	2.65%	2.61%	2.17%
2026/01/30	17.93%	12.68%	12.66%	9.98%	6.6%	5.37%	7.54%	2.61%	3.7%	1.6%
2026/01/31	16.47%	13.47%	12.16%	11.21%	6.79%	5.6%	4.27%	3.19%	3.13%	2.03%

headout.com
undercovertourist.com
viator.com
groupon.com
tiqets.com
go.com
universalorlando.com
universalstudioshollywood.com
klook.com
seaworld.com

In January 2026, headout.com saw fluctuating impressions, peaking at 19.44% on the 19th. Undercovertourist.com surged mid-month, reaching 14.1% on the 19th. Viator.com maintained steady growth, ending at 12.16%. Groupon.com rose steadily, finishing at 11.21%. Tiqets.com showed a late-month rise, closing at 6.79%. Go.com started strong but declined, ending at 5.6%. Universalorlando.com dropped significantly, closing at 4.27%. Universalstudioshollywood.com fluctuated, ending at 3.19%. Klook.com showed moderate growth, finishing at 3.13%. Seaworld.com had a steady decline, ending at 2.03%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Hospitality Amusement Parks, Arcades & Attractions

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Hospitality Amusement Parks, Arcades & Attractions - Last month

1
Visit Disneyland in California | Ticket Offers https://disneyland.disney.go.com › disneyland › tickets
Experience new adventures at Disneyland Park and Disney California Adventure. A Multi-Day Ticket Will Let You See All That Both Parks Have To Offer!
2
Sphere in Las Vegas | More Than You Can Imagine https://www.thesphere.com
More than you can imagine - experience The Wizard of Oz at Sphere in Las Vegas. The Wizard of Oz at Sphere is an...
3
2026 The Sphere Schedule https://www.tickets-center.com/
2026 Las Vegas Schedule — 2026 The Sphere Las Vegas Schedule & Tickets. Secure Las Vegas Resale Tickets Online. View...
4
Universal Orlando Resort | Discover Parks Full of Fun https://www.universalorlando.com
Explore Thrilling Rides, Spectacular Shows & More. Plan Your Ultimate Family Vacation Now. Your Next Adventure Begins Here. Grab Your Tickets and Dive into the Action at Universal. Hogsmeade™.
5
Universal Studios Hollywood https://www.universalstudioshollywood.com
Buy Tickets Online and Save — Thrilling Rides, a Real Movie Studio Tour, and a Selection of L.A.'s Best Restaurants. Save on...

In the realm of amusement parks, Disneyland and Universal Studios dominate with enticing offers. Disneyland invites visitors to explore dual parks with multi-day tickets, while Universal Orlando promises thrilling rides and shows. Meanwhile, The Sphere in Las Vegas captivates with imaginative experiences like The Wizard of Oz.

Frequently Asked Questions

Why is the US Hospitality Amusement Parks, Arcades & Attractions January 2026 Report useful and how should I use it?

Why is the US Hospitality Amusement Parks, Arcades & Attractions January 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

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How often is the data updated?

Data within the US Hospitality Amusement Parks, Arcades & Attractions January 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the US Hospitality Amusement Parks, Arcades & Attractions January 2026 Report?

The US Hospitality Amusement Parks, Arcades & Attractions January 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

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Yes. The US Hospitality Amusement Parks, Arcades & Attractions January 2026 Report aggregates data from across both device types and Google Shopping.
Who is this US Hospitality Amusement Parks, Arcades & Attractions January 2026 Report for?

The US Hospitality Amusement Parks, Arcades & Attractions January 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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Amusement Parks, Arcades & Attractions – US

Google AI Overview visibility for Hospitality Amusement Parks, Arcades & Attractions US

AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 US Hospitality Amusement Parks, Arcades & Attractions brands

Share of Spend for the top 10 US Hospitality Amusement Parks, Arcades & Attractions brands

Competitor Count for US Hospitality Amusement Parks, Arcades & Attractions

Market Loss & Market Gains for US Hospitality Amusement Parks, Arcades & Attractions

US Hospitality Amusement Parks, Arcades & Attractions Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Hospitality Amusement Parks, Arcades & Attractions

Frequently Asked Questions

Why is the US Hospitality Amusement Parks, Arcades & Attractions January 2026 Report useful and how should I use it?

Why is the US Hospitality Amusement Parks, Arcades & Attractions January 2026 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Hospitality Amusement Parks, Arcades & Attractions January 2026 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Hospitality Amusement Parks, Arcades & Attractions January 2026 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance

Related reports

UK Amusement Parks, Arcades & Attractions

AUS Amusement Parks, Arcades & Attractions