US Hospitality Amusement Parks, Arcades & Attractions - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Amusement Parks, Arcades & Attractions category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Amusement Parks, Arcades & Attractions – US

Google AI Overview visibility for Hospitality Amusement Parks, Arcades & Attractions US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 20.1175693527
79.8824306473
20%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 50
50
50%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 12%
Transactional 28%
Navigational 4%
Seasonal 3%
Local 18%
Problem Solving 0%

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Market Exposure

Share of Clicks for top 10 US Hospitality Amusement Parks, Arcades & Attractions brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
go.com 21.05
universalorlando.com 13.26
universalstudioshollywood.com 8.25
undercovertourist.com 7.37
headout.com 7.27
groupon.com 6.58
viator.com 5.85
seaworld.com 5.1
klook.com 3.04
skyzone.com 2.16
others 20.07
  • go.com - 21.05%
  • universalorlando.com - 13.26%
  • universalstudioshollywood.com - 8.25%
  • undercovertourist.com - 7.37%
  • headout.com - 7.27%
  • groupon.com - 6.58%
  • viator.com - 5.85%
  • seaworld.com - 5.1%
  • klook.com - 3.04%
  • skyzone.com - 2.16%
  • others - 20.07%

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In the PPC landscape, go.com leads with 21.05% click share, while ‘others’ collectively hold 20.07%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Hospitality Amusement Parks, Arcades & Attractions brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date universalorlando.com universalstudioshollywood.com headout.com go.com undercovertourist.com groupon.com klook.com viator.com seaworld.com agoda.com
2026/04/01 16.14% 8.33% 10.61% 10.55% 10.9% 10.19% 5.64% 8.29% 1.37% 2.31%
2026/04/02 18.23% 8.1% 10.99% 10.27% 11.29% 10.27% 3.65% 6.71% 1.57% 2.39%
2026/04/03 15.32% 7.58% 12.39% 10.15% 10.7% 10.76% 5.04% 6.16% 1.25% 3.73%
2026/04/04 16.3% 7.57% 9.24% 13.63% 9.04% 11% 4.33% 6.68% 2.31% 0.98%
2026/04/05 17.45% 9.4% 9.52% 12.17% 12.82% 11% 5.05% 5.9% 1.4% 1.53%
2026/04/06 16.61% 4.85% 12.31% 11.21% 11.79% 10.68% 4.76% 7.51% 0.87% 3.53%
2026/04/07 16.93% 8.06% 10.55% 10.02% 7.43% 10.54% 6% 8.94% 1.57% 3.36%
2026/04/08 16.98% 11.89% 10.02% 11.12% 6.91% 10.23% 5.31% 5.84% 1.32% 0.92%
2026/04/09 13.02% 11.87% 12.38% 8.97% 7.46% 11.45% 6.05% 6.07% 1.48% 2.72%
2026/04/10 14.78% 12.24% 9.66% 11.48% 7.56% 9.06% 4.73% 6.51% 1.32% 4.14%
2026/04/11 13.62% 12.53% 10.49% 11.19% 7.7% 9.38% 4.13% 5.73% 1.52% 3.46%
2026/04/12 15.13% 7.97% 10.89% 10.29% 9.36% 11.23% 5.11% 8.3% 1.9% 1.86%
2026/04/13 14.1% 6.7% 13.02% 11.08% 8.15% 9.98% 5.36% 8.68% 1.96% 0.98%
2026/04/14 15.61% 10.34% 10.11% 10.86% 10.73% 8.68% 4.34% 6.33% 2.45% 2.09%
2026/04/15 15.44% 12.8% 9.66% 9.68% 8.07% 8% 5.17% 7.81% 2.39% 1.62%
2026/04/16 15.17% 14.09% 8.81% 11.79% 6.2% 8.85% 4.04% 8% 2.68% 2.32%
2026/04/17 15.77% 17.75% 8.4% 12.8% 5.78% 7.5% 2.26% 7.12% 2.61% 1.03%
2026/04/18 14.82% 13.34% 10.63% 8.98% 8.13% 8.93% 5.15% 7.19% 2.57% 1.25%
2026/04/19 16.31% 9.15% 10.49% 10.27% 9.4% 8.42% 5.23% 7.83% 2.63% 1.8%
2026/04/20 16.85% 11.83% 11.05% 10.92% 9.89% 6.94% 4.63% 7.4% 2.03% 0.93%
2026/04/21 15.37% 14.62% 11.8% 10.23% 7.73% 8.02% 4.36% 7.59% 1.9% 1.39%
2026/04/22 16.22% 13.73% 10.73% 10.3% 8.24% 6.73% 4.87% 6.57% 2.45% 1.87%
2026/04/23 15.39% 12.8% 11.7% 9.76% 9.39% 7.6% 5.72% 6.37% 3.35% 1.31%
2026/04/24 15.37% 14.66% 11.63% 11.45% 9.93% 6.59% 3.41% 7.06% 3.32% 1.29%
2026/04/25 16.03% 14.62% 10.7% 9.78% 8.09% 7.56% 4.75% 5.93% 3.54% 0.97%
2026/04/26 14.91% 11.36% 12.43% 10.28% 10.81% 7.49% 4.31% 7.83% 3.89% 0.93%
2026/04/27 17.98% 15.31% 7.43% 11.47% 7.71% 7.41% 4.08% 7.61% 2.97% 0.86%
2026/04/28 16.8% 15.78% 9.55% 11.28% 7.13% 6.52% 4.83% 6.87% 2.82% 1.08%
2026/04/29 14.61% 14.54% 10.56% 10.52% 8.35% 5.7% 6.07% 6.82% 2.64% 1.33%
2026/04/30 17.01% 12.59% 10.01% 10.01% 8.05% 6.8% 6.11% 5.83% 3.58% 1.28%
  • universalorlando.com
  • universalstudioshollywood.com
  • headout.com
  • go.com
  • undercovertourist.com
  • groupon.com
  • klook.com
  • viator.com
  • seaworld.com
  • agoda.com

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Universal Orlando’s PPC spend fluctuated, peaking at 18.23% on April 2nd, then stabilizing around 16%. Universal Studios Hollywood saw a mid-month surge, reaching 17.75% on April 17th. Headout maintained steady growth, while SeaWorld’s spend increased towards month’s end, finishing at 3.58%.

Market Exposure

Competitor Count for US Hospitality Amusement Parks, Arcades & Attractions

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 144
2026/04/02 148
2026/04/03 150
2026/04/04 151
2026/04/05 146
2026/04/06 141
2026/04/07 143
2026/04/08 149
2026/04/09 159
2026/04/10 150
2026/04/11 157
2026/04/12 150
2026/04/13 150
2026/04/14 149
2026/04/15 166
2026/04/16 149
2026/04/17 153
2026/04/18 158
2026/04/19 153
2026/04/20 141
2026/04/21 148
2026/04/22 152
2026/04/23 147
2026/04/24 158
2026/04/25 164
2026/04/26 156
2026/04/27 157
2026/04/28 150
2026/04/29 161
2026/04/30 153

Copyright © Adthena. All rights reserved.

April saw a dynamic shift in advertisers, starting at 144 and peaking at 166 mid-month. The month concluded with 153 advertisers, reflecting a steady increase.

Campaign Efficiency

Market Loss & Market Gains for US Hospitality Amusement Parks, Arcades & Attractions

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
universalstudioshollywood.com 2.9%
seaworld.com 2.15%
skyzone.com 0.48%
buschgardens.com 0.43%
adventureaquarium.com 0.25%
undercovertourist.com -0.57%
legoland.com -0.75%
tiqets.com -0.84%
go.com -1.6%
groupon.com -2.2%

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Universal Studios Hollywood and SeaWorld surged in click share, while Groupon and Go.com experienced notable declines.

Campaign Efficiency

US Hospitality Amusement Parks, Arcades & Attractions Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date headout.com undercovertourist.com universalorlando.com groupon.com viator.com go.com klook.com universalstudioshollywood.com tiqets.com seaworld.com
2026/04/01 13.61% 15.21% 9.09% 12.45% 9.58% 8.94% 6.05% 2.69% 2.97% 1.12%
2026/04/02 13.29% 13.45% 11.15% 14.14% 8.58% 8.95% 4.36% 2.71% 3.3% 1.31%
2026/04/03 14.39% 14.58% 9.47% 13.77% 7.7% 8.23% 5.12% 2.43% 4.5% 1.1%
2026/04/04 11.35% 11.76% 9.8% 13.16% 8.63% 12% 4.78% 2.98% 4.73% 1.89%
2026/04/05 11.08% 16.98% 10.82% 13.28% 8.58% 10.86% 5.11% 3.7% 2.59% 1.21%
2026/04/06 13.71% 15.37% 9.82% 13.19% 9.43% 9.35% 4.93% 1.96% 3.3% 0.9%
2026/04/07 14.24% 11.78% 10.45% 13.52% 9.84% 8.34% 5.51% 2.71% 3.01% 1.51%
2026/04/08 12.57% 10.98% 10.48% 13.08% 9.32% 9.65% 5.36% 3.31% 3.45% 1.35%
2026/04/09 14.45% 10.53% 7.22% 14.25% 8.44% 8.04% 6.28% 4.94% 3.31% 1.49%
2026/04/10 11.8% 11.54% 9.35% 12.48% 8.67% 10.19% 4.48% 4.16% 2.27% 1.43%
2026/04/11 12.17% 11.23% 8.95% 12.34% 7.56% 10.17% 4.21% 5.41% 2.49% 1.58%
2026/04/12 12.83% 12.33% 9.64% 13.57% 10.61% 8.88% 5.04% 3.34% 3.36% 1.68%
2026/04/13 14.85% 11.34% 8.95% 10.82% 10.61% 9.09% 5.61% 2.5% 4.19% 1.66%
2026/04/14 12.06% 13.61% 11.1% 11.21% 8.87% 9.93% 4.11% 4.53% 2.8% 2.24%
2026/04/15 11.79% 11.45% 10.3% 9.99% 9.74% 9.12% 5.39% 5.17% 2.09% 1.96%
2026/04/16 10.41% 9.49% 10.07% 12% 10.27% 11.24% 3.98% 5.56% 0.98% 2.21%
2026/04/17 10% 7.76% 11.73% 10.36% 10.32% 12.38% 2.78% 7.18% 0.7% 2.59%
2026/04/18 12.42% 11.12% 9.43% 10.9% 10.58% 8.43% 5.13% 5.3% 1.28% 2.21%
2026/04/19 13.16% 13.17% 9.91% 10.14% 10.08% 9.06% 6.4% 3.52% 1.95% 2.23%
2026/04/20 14.58% 13.71% 10.02% 8.91% 9.96% 9.42% 5.32% 4.78% 0.95% 1.96%
2026/04/21 14.04% 12.71% 9.42% 9.96% 9.81% 9.47% 4.56% 6.04% 0.75% 1.93%
2026/04/22 13.55% 12.22% 9.8% 8.19% 8.81% 9.88% 5.31% 5.66% 1.39% 2.5%
2026/04/23 13.37% 12.76% 9.03% 9.54% 8.57% 8.73% 5.47% 5.73% 1.28% 2.83%
2026/04/24 13.33% 12.94% 10.03% 8.48% 9.94% 10.69% 3.83% 6.81% 1.2% 3.07%
2026/04/25 11.33% 9.89% 11.09% 10.21% 8.65% 10.03% 4.45% 6.57% 2.38% 3.15%
2026/04/26 13.94% 15% 9.12% 9.07% 10.17% 9.65% 4.72% 4.74% 1.77% 3.52%
2026/04/27 9.63% 11.18% 12.5% 9.25% 9.42% 11.43% 4.25% 6.25% 1.66% 2.9%
2026/04/28 12.12% 10.9% 10.75% 8.84% 9.34% 10.67% 5.46% 6.87% 2.73% 2.55%
2026/04/29 12.71% 12.99% 8.59% 7.55% 9.49% 9.36% 6.47% 5.79% 1.84% 2.4%
2026/04/30 13.71% 11.38% 10.27% 8.36% 7.99% 7.65% 6.68% 5.43% 3.14% 2.99%
  • headout.com
  • undercovertourist.com
  • universalorlando.com
  • groupon.com
  • viator.com
  • go.com
  • klook.com
  • universalstudioshollywood.com
  • tiqets.com
  • seaworld.com

Copyright © Adthena. All rights reserved.

April 2026 saw dynamic shifts in PPC impressions. Headout.com fluctuated, peaking mid-month. Undercovertourist.com started strong, dipped, then stabilized. Universalorlando.com maintained moderate consistency. Groupon.com and Viator.com experienced declines. Seaworld.com ended with a notable rise.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Hospitality Amusement Parks, Arcades & Attractions

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Hospitality Amusement Parks, Arcades & Attractions - Last month
  1. 1
    Visit Disneyland in California - Ticket Offers https://disneyland.disney.go.com › disneyland › tickets

    Experience new adventures at Disneyland Park and Disney California Adventure. A Multi-Day Ticket Will Let You See All That Both Parks Have To Offer!

  2. 2
    Universal Orlando Ticket Deals & Discounts: Multi-Day & Single https://www.groupon.com

    Discover Amazing Local Offers! Experience More, Spend Less!

  3. 3
    Bellagio Resort & Casino | The Luxury Collection® https://www.marriott.com

    Escape, Disconnect, and Revel in the Extraordinary. MGM Collection With Marriott Bonvoy®. Marriott Bonvoy® Members Can Earn and Redeem Points...

  4. 4
    Universal Orlando Resort - Discover Parks Full of Fun https://www.universalorlando.com

    Explore Thrilling Rides, Spectacular Shows & More. Plan Your Ultimate Family Vacation Now.

  5. 5
    Universal Studios Hollywood | Official Site & Tickets https://www.universalstudioshollywood.com

    Have the Best Day in L.A. Twice at Universal Studios Hollywood. Soar, Splash and Scream. Buy a Day and Get a Second Day Free* For Twice the Adventure.

Copyright © Adthena. All rights reserved.

In the realm of amusement parks and attractions, top advertisers captivate audiences with enticing offers and experiences. Disneyland’s ad promises multi-day adventures, while Groupon highlights cost-effective thrills at Universal Orlando. Marriott’s Bellagio Resort ad invites luxury and reward, contrasting with Universal Orlando’s call for family fun. Universal Studios Hollywood tempts with a two-day adventure, blending excitement and value.

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