US Hospitality Amusement Parks, Arcades & Attractions - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Amusement Parks, Arcades & Attractions category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Amusement Parks, Arcades & Attractions – US

Google AI Overview visibility for Hospitality Amusement Parks, Arcades & Attractions US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 17.9138145613
82.0861854387
17%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 49
51
49%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 11%
Transactional 28%
Navigational 4%
Seasonal 2%
Local 14%
Problem Solving 0%

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Market Exposure

Share of Clicks for top 10 US Hospitality Amusement Parks, Arcades & Attractions brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
go.com 19.06
universalorlando.com 10.77
headout.com 9.03
undercovertourist.com 8.71
viator.com 7.14
groupon.com 6.02
universalstudioshollywood.com 5.63
klook.com 4.28
seaworld.com 4.15
buschgardens.com 2.29
others 22.92
  • go.com - 19.06%
  • universalorlando.com - 10.77%
  • headout.com - 9.03%
  • undercovertourist.com - 8.71%
  • viator.com - 7.14%
  • groupon.com - 6.02%
  • universalstudioshollywood.com - 5.63%
  • klook.com - 4.28%
  • seaworld.com - 4.15%
  • buschgardens.com - 2.29%
  • others - 22.92%

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In the competitive landscape of Google PPC for hospitality, “others” dominate with 22.92% click share. “Go.com” follows at 19.06%, while “Universal Orlando” captures 10.77%.

Market Exposure

Share of Spend for the top 10 US Hospitality Amusement Parks, Arcades & Attractions brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date headout.com universalorlando.com go.com undercovertourist.com viator.com universalstudioshollywood.com groupon.com klook.com tiqets.com seaworld.com
2026/02/01 11.05% 14.17% 10.81% 6.66% 9.48% 5.09% 6.99% 2.5% 4.81% 4.84%
2026/02/02 11.28% 10.85% 10.44% 7.59% 9.73% 9.06% 6.74% 3.84% 3.76% 4.17%
2026/02/03 9.84% 13.42% 9.18% 5.76% 9.79% 9.94% 7.25% 4.68% 1.34% 4.08%
2026/02/04 7.46% 14.03% 10.26% 6.45% 8.88% 8.6% 6.67% 5.44% 2.26% 3.54%
2026/02/05 10.6% 12.74% 7.44% 8.05% 10.22% 7.75% 7.59% 6.06% 3.25% 3.52%
2026/02/06 10.99% 13.87% 9.06% 7.31% 10.31% 4.13% 7.87% 5.75% 2.1% 3.52%
2026/02/07 11.97% 11.43% 9.09% 7.54% 12.65% 4.8% 8.3% 6.29% 2.67% 3.77%
2026/02/08 10.41% 15.7% 12.12% 6.46% 7.92% 5.9% 8.55% 4.85% 2.84% 4.1%
2026/02/09 9.53% 15.39% 11.69% 8.13% 8.86% 5.64% 7.21% 4.35% 2.12% 4.14%
2026/02/10 11.65% 13.59% 11.06% 6.82% 7.89% 7.89% 7.09% 6.05% 2.56% 3.54%
2026/02/11 10.13% 15.83% 10.61% 6.46% 8.8% 6.77% 6.87% 4.36% 2.58% 3.59%
2026/02/12 10.54% 12.63% 7.38% 8.01% 10.14% 7.68% 7.53% 6.13% 3.25% 3.49%
2026/02/13 11.11% 13.73% 8.98% 7.24% 10.33% 4.09% 7.8% 5.75% 2.1% 3.49%
2026/02/14 12.11% 11.33% 9.02% 7.48% 12.7% 4.75% 8.23% 6.35% 2.66% 3.74%
2026/02/15 10.7% 15.59% 12.04% 6.43% 7.92% 5.86% 8.49% 4.82% 2.84% 4.07%
2026/02/16 9.71% 15.29% 11.61% 8.07% 8.95% 5.6% 7.16% 4.35% 2.1% 4.11%
2026/02/17 12.14% 14.63% 7.32% 7.16% 9.25% 8.73% 7.43% 6.56% 2.61% 2.06%
2026/02/18 10.58% 13.52% 8.75% 8.3% 7.62% 10.11% 9% 4.75% 2.9% 1.39%
2026/02/19 11.21% 13.41% 9.47% 8.84% 8.31% 6.7% 7.45% 4.64% 3% 2.58%
2026/02/20 9.13% 18.39% 11.3% 8.65% 8.31% 7.56% 4.86% 4.16% 1.65% 1.42%
2026/02/21 10.38% 12.54% 10.59% 8.66% 8.8% 11.19% 5.86% 3.64% 2.87% 1.42%
2026/02/22 10.96% 12.59% 10.37% 9.34% 10.08% 7.87% 8.52% 4.96% 1.91% 1.77%
2026/02/23 8.95% 16.32% 10.36% 8.58% 9.16% 9.64% 6.08% 5.07% 2.81% 1.95%
2026/02/24 12.43% 12.01% 8.7% 8.86% 11.04% 8.58% 8.27% 5.97% 3.66% 1.57%
2026/02/25 10.76% 15.41% 9.19% 8.38% 8.53% 12.23% 7.59% 4.33% 2.27% 1.39%
2026/02/26 11.09% 16.9% 8.37% 10.54% 11.66% 7.95% 6.95% 4.82% 1.99% 0.97%
2026/02/27 11.98% 16.21% 11.21% 10.27% 8.34% 6.84% 8% 4.57% 2.31% 1.35%
2026/02/28 12.75% 11.81% 11.63% 10.9% 10.2% 7.98% 7.35% 5.92% 2.98% 1.36%
  • headout.com
  • universalorlando.com
  • go.com
  • undercovertourist.com
  • viator.com
  • universalstudioshollywood.com
  • groupon.com
  • klook.com
  • tiqets.com
  • seaworld.com

Copyright © Adthena. All rights reserved.

In February 2026, Universal Orlando led PPC spend, peaking at 18.39% on the 20th. Headout and Viator showed consistent fluctuations, while SeaWorld’s share declined, ending at 1.36%.

Market Exposure

Competitor Count for US Hospitality Amusement Parks, Arcades & Attractions

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/02/01 172
2026/02/02 186
2026/02/03 190
2026/02/04 192
2026/02/05 201
2026/02/06 196
2026/02/07 194
2026/02/08 195
2026/02/09 188
2026/02/10 175
2026/02/11 220
2026/02/12 201
2026/02/13 196
2026/02/14 194
2026/02/15 195
2026/02/16 188
2026/02/17 128
2026/02/18 154
2026/02/19 142
2026/02/20 162
2026/02/21 147
2026/02/22 158
2026/02/23 170
2026/02/24 166
2026/02/25 154
2026/02/26 162
2026/02/27 147
2026/02/28 159

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February began with 172 advertisers, peaking at 220 mid-month. A decline followed, ending with 159.

Campaign Efficiency

Market Loss & Market Gains for US Hospitality Amusement Parks, Arcades & Attractions

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
undercovertourist.com 2.03%
universalorlando.com 0.96%
agoda.com 0.91%
headout.com 0.86%
universalstudioshollywood.com 0.73%
tuimusement.com -0.58%
groupon.com -0.63%
hellotickets.com -0.75%
viator.com -1.09%
seaworld.com -2.18%

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Undercovertourist.com soared with a 2.03% click share increase, while seaworld.com plummeted by 2.18%. Universalorlando.com and agoda.com also saw gains, contrasting viator.com’s decline.

Campaign Efficiency

US Hospitality Amusement Parks, Arcades & Attractions Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date undercovertourist.com headout.com viator.com go.com groupon.com klook.com universalorlando.com tiqets.com agoda.com universalstudioshollywood.com
2026/02/01 10.59% 14.54% 10.71% 8.79% 9.02% 2.9% 6.89% 7.24% 3.29% 2.88%
2026/02/02 12.91% 13.91% 11.34% 8.61% 8.65% 4.1% 6.03% 5.76% 0.76% 3.83%
2026/02/03 10.03% 13.35% 11.07% 7.53% 8.82% 6.04% 7.79% 2.5% 1.04% 4.07%
2026/02/04 10.63% 10.34% 10.16% 8.82% 8.77% 7.17% 8.13% 3.42% 0.91% 3.34%
2026/02/05 11.94% 12.99% 11.94% 6.72% 9.03% 8.02% 6.97% 4.04% 0.93% 3.22%
2026/02/06 11.96% 13.1% 11.96% 7.67% 10.28% 6.6% 6.79% 2.73% 1.54% 2.54%
2026/02/07 11.05% 14.45% 13.51% 8.41% 9.51% 7.92% 6.48% 3.57% 1.21% 1.98%
2026/02/08 11.44% 13.37% 9.57% 10.2% 9.75% 6.6% 8.56% 4.19% 1.02% 2.57%
2026/02/09 13.31% 13.59% 9.57% 9.58% 8.65% 6.3% 7.86% 3.4% 1.47% 2.16%
2026/02/10 12.09% 14.76% 9.02% 8.49% 9.34% 8.09% 7.53% 3.85% 4.87% 2.39%
2026/02/11 10.74% 13.13% 10.38% 8.44% 9.48% 5.56% 8.21% 4.05% 5.02% 2.56%
2026/02/12 11.94% 12.99% 11.94% 6.72% 9.03% 8.02% 6.97% 4.04% 0.93% 3.22%
2026/02/13 11.96% 13.1% 11.96% 7.67% 10.28% 6.6% 6.79% 2.73% 1.54% 2.54%
2026/02/14 11.05% 14.45% 13.51% 8.41% 9.51% 7.92% 6.48% 3.57% 1.21% 1.98%
2026/02/15 11.44% 13.37% 9.57% 10.2% 9.75% 6.6% 8.56% 4.19% 1.02% 2.57%
2026/02/16 13.31% 13.59% 9.57% 9.58% 8.65% 6.3% 7.86% 3.4% 1.47% 2.16%
2026/02/17 10.75% 15.82% 10.22% 6.19% 10.42% 7.48% 7.88% 2.74% 4.32% 3.32%
2026/02/18 13.11% 13.44% 8.65% 7.81% 10.75% 6.79% 6.88% 4.18% 4.2% 3.77%
2026/02/19 13.62% 14.29% 8.67% 7.61% 8.35% 6.14% 7.12% 4.54% 5.8% 3.08%
2026/02/20 15.98% 13.34% 9.84% 9.13% 6.91% 5.84% 10.25% 2.79% 2.04% 3.13%
2026/02/21 15.16% 14.68% 10.12% 9% 7.11% 5.19% 6.78% 3.74% 2.94% 4.53%
2026/02/22 14.74% 13.49% 10.62% 8.67% 11.01% 6.26% 6.94% 3.07% 3.46% 3.28%
2026/02/23 14.25% 12.25% 8.95% 8.57% 8.41% 7.4% 9.52% 4.9% 3.1% 3.02%
2026/02/24 14.09% 14.33% 11.24% 6.98% 9.28% 7.82% 6.77% 5.34% 4.09% 3.15%
2026/02/25 15.2% 14.48% 8.64% 8.37% 10.61% 6.71% 7.5% 2.94% 4.52% 4.6%
2026/02/26 16.66% 15.05% 12.14% 7.14% 8.44% 7.24% 8.34% 3.13% 3.22% 2.68%
2026/02/27 15.75% 13.73% 11.39% 9.01% 10.14% 6.16% 8.21% 3.29% 2.29% 2.43%
2026/02/28 16.76% 15.22% 10.12% 9.47% 9.19% 7.71% 6.26% 4.13% 3.32% 3.06%
  • undercovertourist.com
  • headout.com
  • viator.com
  • go.com
  • groupon.com
  • klook.com
  • universalorlando.com
  • tiqets.com
  • agoda.com
  • universalstudioshollywood.com

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Undercovertourist.com saw a steady rise, peaking at 16.76% on February 28. Headout.com fluctuated, ending at 15.22%. Viator.com dipped mid-month but recovered to 10.12%. Go.com and Groupon.com showed moderate stability. Klook.com and Universalorlando.com had varied trends, while Tiqets.com and Agoda.com remained low. Universalstudioshollywood.com ended at 3.06%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Hospitality Amusement Parks, Arcades & Attractions

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Hospitality Amusement Parks, Arcades & Attractions - Last month
  1. 1
    Visit Disneyland in California | Ticket Offers https://disneyland.disney.go.com › disneyland › tickets

    Experience new adventures at Disneyland Park and Disney California Adventure. A Multi-Day Ticket Will Let You See All That Both Parks Have To Offer!

  2. 2
    Bellagio Resort & Casino | The Luxury Collection® https://www.marriott.com › luxury › book_now

    Escape, Disconnect, and Revel in the Extraordinary. MGM Collection With Marriott Bonvoy®. Get the Best Rates For Bellagio, a Luxury Collection Resort...

  3. 3
    Universal Orlando Resort - Discover Parks Full of Fun https://www.universalorlando.com

    Explore Thrilling Rides, Spectacular Shows & More. Plan Your Ultimate Family Vacation Now.

  4. 4
    Universal Studios Hollywood https://www.universalstudioshollywood.com

    It's The Best Day In L.A — Thrilling Rides, a Real Movie Studio Tour, and a Selection of L.A.'s Best Restaurants. Explore A Full...

  5. 5
    Attractions In Los Angeles | Things To Do In California https://www.visitcalifornia.com › los-angeles › attractions

    Discover attractions in Los Angeles and have the trip of a lifetime. Los Angeles has something for everyone. Check out our tips to make the most of...

Copyright © Adthena. All rights reserved.

In the world of Google PPC, Disneyland’s ad invites families to explore new adventures with multi-day tickets, while Marriott’s Bellagio Resort promises luxury and escape. Universal Orlando and Hollywood captivate with thrilling rides and shows, and Visit California highlights Los Angeles’ diverse attractions.

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