US Hospitality Amusement Parks, Arcades & Attractions - PPC Market Share Analysis November 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Amusement Parks, Arcades & Attractions category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Hospitality Amusement Parks, Arcades & Attractions US

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	15.606924581
	84.393075419

15%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	51
	49

51%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	10%
Transactional	28%
Navigational	2%
Seasonal	2%
Local	14%
Problem Solving	0%

Market Exposure

Share of Clicks for top 10 US Hospitality Amusement Parks, Arcades & Attractions brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
go.com	25.7
universalorlando.com	17.54
universalstudioshollywood.com	16.94
seaworld.com	9.02
skyzone.com	4.44
buschgardens.com	3.92
viator.com	2.07
groupon.com	1.33
greatwolf.com	1.3
sixflags.com	1.17
others	16.57

go.com - 25.7%
universalorlando.com - 17.54%
universalstudioshollywood.com - 16.94%
seaworld.com - 9.02%
skyzone.com - 4.44%
buschgardens.com - 3.92%
viator.com - 2.07%
groupon.com - 1.33%
greatwolf.com - 1.3%
sixflags.com - 1.17%
others - 16.57%

In the PPC landscape, go.com leads with 25.7% click share, followed by universalorlando.com at 17.54%. Universalstudioshollywood.com captures 16.94%, while ‘others’ collectively hold 16.57%.

Market Exposure

Share of Spend for the top 10 US Hospitality Amusement Parks, Arcades & Attractions brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	universalorlando.com	go.com	universalstudioshollywood.com	seaworld.com	groupon.com	skyzone.com	viator.com	buschgardens.com	greatwolf.com	thesphere.com
2025/11/01	22.76%	20.47%	19.2%	9.83%	1.29%	1.35%	2.78%	2.3%	1.24%	1.16%
2025/11/02	20.41%	19.25%	14.02%	10.34%	2.05%	0.25%	5.31%	2.53%	1.7%	1.33%
2025/11/03	22.17%	17.23%	20.26%	8.73%	2.22%	2.4%	4.05%	1.78%	1.39%	0.79%
2025/11/04	20.9%	14.73%	27.43%	7.74%	2.59%	3.12%	2.94%	2.03%	1.1%	1.39%
2025/11/05	23.38%	18.15%	20.56%	6.47%	4.43%	2.14%	2.68%	2.03%	1.29%	1.68%
2025/11/06	26.05%	19.62%	15.45%	9.69%	1.06%	1.69%	4.3%	2.31%	1.21%	1.44%
2025/11/07	25.14%	17.86%	15.03%	7.56%	3.48%	2.01%	3.9%	2.25%	1.03%	1.18%
2025/11/08	28.06%	18.93%	14.26%	10.17%	2.42%	1.38%	3.6%	2.13%	1.9%	1.07%
2025/11/09	20.17%	19.66%	24.13%	9.01%	0.52%	1.17%	2.67%	2.15%	1.72%	1.08%
2025/11/10	23.55%	17.67%	23.16%	10.45%	0.55%	1.57%	3.31%	2.11%	1.14%	1.47%
2025/11/11	22.14%	16.72%	18.94%	13.11%	0.73%	2.12%	4.46%	2.78%	1.58%	1.43%
2025/11/12	21.2%	16.83%	21.88%	10.16%	1.26%	1.33%	2.75%	2.59%	1.62%	1.23%
2025/11/13	24.01%	19.53%	18.54%	9.4%	1.72%	1.49%	2.39%	2.3%	1.48%	1%
2025/11/14	22.78%	18.42%	21.98%	10.89%	0.74%	1.16%	2.72%	2.72%	1.16%	1.56%
2025/11/15	25.89%	17.39%	20.98%	9.88%	1.1%	0.75%	2.82%	2.72%	1.04%	1.23%
2025/11/16	19.98%	18.13%	22.2%	10.4%	1.47%	1.54%	2.33%	2.5%	1.6%	0.93%
2025/11/17	19.49%	16.7%	21.13%	11.31%	1.27%	1.75%	3.87%	2.56%	1.12%	1.46%
2025/11/18	23.5%	15.59%	21.41%	11.01%	1.44%	1.61%	2.34%	2.16%	1.29%	0.9%
2025/11/19	26.48%	18.47%	13.78%	9.03%	1.46%	1.79%	3.1%	2.29%	1.27%	1.33%
2025/11/20	22.11%	17.79%	23.07%	9.17%	0.41%	1.31%	0.96%	1.53%	1.04%	1.34%
2025/11/21	24.46%	18.94%	19.56%	7.55%	2.23%	1.7%	2.11%	2.05%	1.65%	1.05%
2025/11/22	21.96%	18.78%	17.7%	9.57%	1.82%	3.02%	2.16%	2.43%	1.21%	1.02%
2025/11/23	23.61%	17.17%	22.92%	7.84%	0.52%	2.1%	2.65%	1.87%	1.19%	1.18%
2025/11/24	23.31%	18.65%	20.46%	9.29%	0.89%	1.7%	2.88%	1.94%	1.43%	1.26%
2025/11/25	23.36%	18.75%	14.61%	10.62%	1.57%	2.15%	2.79%	2.07%	1.43%	1.1%
2025/11/26	24.1%	17.22%	24.21%	6.6%	2.52%	1.27%	1.76%	1.85%	1.32%	0.91%
2025/11/27	21.29%	17.49%	23.3%	7.41%	2.05%	0.67%	1.24%	2.26%	1.31%	1.25%
2025/11/28	20.95%	24.19%	13.78%	8.31%	3.91%	0.94%	3.03%	2.08%	1.46%	1.2%
2025/11/29	20.87%	18.51%	17.55%	9.04%	4.07%	2.86%	2.43%	2.19%	1.15%	0.34%
2025/11/30	22.17%	19.05%	14%	10.38%	2.24%	2.04%	1.72%	1.59%	1.54%	0.85%

universalorlando.com
go.com
universalstudioshollywood.com
seaworld.com
groupon.com
skyzone.com
viator.com
buschgardens.com
greatwolf.com
thesphere.com

Universal Orlando’s PPC spend fluctuated, peaking at 28.06% on November 8. Go.com saw a spike to 24.19% on November 28. Universal Studios Hollywood’s highest was 27.43% on November 4. SeaWorld’s spend was steady, peaking at 13.11% on November 11. Groupon’s spend was low, peaking at 4.43% on November 5. Skyzone’s spend was consistent, peaking at 3.12% on November 4. Viator’s spend peaked at 5.31% on November 2. Busch Gardens maintained a steady spend, peaking at 2.78% on November 11. Great Wolf’s spend was stable, peaking at 1.7% on November 2. The Sphere’s spend was low, peaking at 1.68% on November 5.

Market Exposure

Competitor Count for US Hospitality Amusement Parks, Arcades & Attractions

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2025/11/01	222
2025/11/02	214
2025/11/03	212
2025/11/04	193
2025/11/05	184
2025/11/06	195
2025/11/07	216
2025/11/08	200
2025/11/09	195
2025/11/10	185
2025/11/11	181
2025/11/12	202
2025/11/13	198
2025/11/14	205
2025/11/15	185
2025/11/16	182
2025/11/17	163
2025/11/18	184
2025/11/19	185
2025/11/20	191
2025/11/21	176
2025/11/22	190
2025/11/23	177
2025/11/24	178
2025/11/25	190
2025/11/26	192
2025/11/27	205
2025/11/28	192
2025/11/29	186
2025/11/30	171

November saw a dynamic shift in advertisers, starting at 222 and ending at 171. Mid-month fluctuations highlighted a competitive landscape, with peaks and troughs reflecting strategic adjustments.

Campaign Efficiency

Market Loss & Market Gains for US Hospitality Amusement Parks, Arcades & Attractions

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
sixflags.com	1.88%
esbnyc.com	0.59%
undercovertourist.com	0.52%
go.com	0.43%
oakspark.com	0.16%
buschgardens.com	-0.3%
viator.com	-0.48%
seaworld.com	-0.75%
universalorlando.com	-0.79%
universalstudioshollywood.com	-1.21%

Six Flags surged with a 1.88% click share increase, while Universal Studios Hollywood faced a 1.21% decline.

Campaign Efficiency

US Hospitality Amusement Parks, Arcades & Attractions Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	go.com	universalorlando.com	universalstudioshollywood.com	seaworld.com	groupon.com	sixflags.com	skyzone.com	viator.com	greatwolf.com	buschgardens.com
2025/11/01	22.49%	19.99%	16.38%	6.05%	2.33%	0.09%	2.57%	4.09%	1.83%	2.43%
2025/11/02	21.02%	17.58%	13.08%	6.5%	2.8%	0.21%	0.76%	6.4%	2.36%	2.23%
2025/11/03	19.25%	19.18%	15.73%	6.08%	3.49%	0.07%	4.16%	5.03%	1.89%	1.76%
2025/11/04	17.02%	17.96%	20.91%	5.21%	4.52%	0%	6.08%	3.46%	1.62%	1.92%
2025/11/05	18.95%	19.02%	16.18%	4.88%	9.16%	0%	3.48%	3.24%	1.75%	2.07%
2025/11/06	20.95%	22.8%	13.33%	6.33%	2.4%	0%	3.44%	5.23%	1.84%	2.39%
2025/11/07	18.42%	21.08%	12.35%	4.93%	6.44%	0%	3.74%	5.45%	1.45%	2.34%
2025/11/08	20.03%	23.02%	11.95%	6.62%	4.9%	0%	2.65%	5.74%	2.61%	2.11%
2025/11/09	22.13%	16.35%	20.01%	6.1%	0.94%	0%	1.98%	4.35%	2.52%	2.18%
2025/11/10	19.93%	20.47%	17.85%	6.96%	1.26%	0%	2.72%	5.49%	1.75%	2.01%
2025/11/11	21.06%	18.8%	15.49%	8.21%	1.33%	0%	3.39%	6.13%	2.2%	2.63%
2025/11/12	19.62%	17.43%	17.72%	5.48%	2.42%	0.19%	2.2%	4.49%	2.38%	2.66%
2025/11/13	21.56%	19.27%	16.63%	5.5%	3.46%	0.59%	2.71%	3.52%	2.32%	2.41%
2025/11/14	20.78%	20.27%	16.82%	6.74%	1.67%	0.59%	2.32%	4.89%	1.74%	3.17%
2025/11/15	20.46%	21.98%	18.59%	5.52%	1.94%	1.29%	1.43%	4.38%	1.58%	3.22%
2025/11/16	19.28%	17.8%	17.84%	6.68%	2.52%	1.22%	2.99%	3.67%	2.27%	2.54%
2025/11/17	18.58%	16.67%	16.71%	7.44%	2.15%	1.13%	3.63%	6.89%	1.48%	2.36%
2025/11/18	18.17%	20.64%	16.42%	6.56%	2.41%	1.41%	3.59%	3.93%	1.78%	2.01%
2025/11/19	19.22%	23.24%	10.99%	5.82%	2.93%	1.23%	3.02%	4.95%	1.85%	2.27%
2025/11/20	19.61%	19.5%	19.55%	4.96%	0.67%	2.59%	2.22%	1.25%	1.62%	1.99%
2025/11/21	21.92%	20.76%	16.71%	4.7%	2.79%	2.36%	2.73%	3.38%	2.31%	2.63%
2025/11/22	20.46%	18.4%	14.67%	4.98%	2.49%	3.53%	5.21%	3.84%	1.8%	3.1%
2025/11/23	18.73%	20.58%	18.32%	4.5%	1.13%	1.05%	3.5%	4.49%	1.67%	2.03%
2025/11/24	20.29%	21.31%	16.93%	6.2%	1.41%	1.22%	3.33%	4.74%	2.3%	1.86%
2025/11/25	20.49%	18.36%	14.4%	6.29%	2.85%	1.05%	3.39%	4.09%	2.2%	1.94%
2025/11/26	20.05%	19.23%	18.92%	4.81%	4.03%	1.92%	2.82%	2.48%	2.2%	2.3%
2025/11/27	20.49%	17.75%	17.31%	4.78%	4.12%	3%	1.18%	1.66%	1.86%	2.58%
2025/11/28	22.44%	17.33%	11.27%	4.93%	7.28%	1.97%	2.17%	4.68%	2.26%	2.33%
2025/11/29	18.84%	17.67%	13.11%	5.53%	6.66%	2.62%	4.75%	2.95%	1.64%	2.63%
2025/11/30	20.2%	17.64%	10.02%	6.93%	4.63%	3.65%	3.18%	2.82%	2.22%	1.57%

go.com
universalorlando.com
universalstudioshollywood.com
seaworld.com
groupon.com
sixflags.com
skyzone.com
viator.com
greatwolf.com
buschgardens.com

In November 2025, go.com led with fluctuating impressions, peaking at 22.49%. Universalorlando.com saw a mid-month surge, while universalstudioshollywood.com dipped. Seaworld.com and groupon.com showed modest gains. The month ended with go.com maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Hospitality Amusement Parks, Arcades & Attractions

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Hospitality Amusement Parks, Arcades & Attractions - Last month

1
Visit Disneyland in California - Ticket Offers https://disneyland.disney.go.com › disneyland › tickets
Experience new adventures at Disneyland Park and Disney California Adventure. A Multi-Day Ticket Will Let You See All That Both Parks Have To Offer!
2
Sphere in Las Vegas | World's Largest HD Screen https://www.thesphere.com
More than you can imagine - experience The Wizard of Oz at Sphere in Las Vegas. The Wizard of Oz at Sphere is an unprecedented immersive experience.
3
Sphere Las Vegas https://www.tickets-center.com/
2025 The Sphere Schedule — 2025 The Sphere Las Vegas Schedule & Tickets. Secure Las Vegas Resale Tickets Online. View...
4
Universal Orlando Resort https://www.universalorlando.com
This Is How You Do Universal — Your Hotel is an Extension of the Action, You’re Just Minutes Away from the Theme Parks. Stay with...
5
Universal Studios Hollywood - Buy Tickets Online https://www.universalstudioshollywood.com
Save Up To $40 Online vs Front Gate. One Day General Admission Only. Restrictions Apply. Go...

In the vibrant world of PPC advertising, Disneyland’s ad invites families to explore dual parks with multi-day tickets, promising endless adventures. Meanwhile, The Sphere in Las Vegas captivates with its immersive Wizard of Oz experience, showcasing the world’s largest HD screen. Universal Orlando and Hollywood entice visitors with proximity and savings, emphasizing convenience and value. Each ad uniquely highlights unforgettable experiences, drawing audiences into magical realms.

Frequently Asked Questions

Why is the US Hospitality Amusement Parks, Arcades & Attractions November 2025 Report useful and how should I use it?

Why is the US Hospitality Amusement Parks, Arcades & Attractions November 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

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Data within the US Hospitality Amusement Parks, Arcades & Attractions November 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
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The US Hospitality Amusement Parks, Arcades & Attractions November 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

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Yes. The US Hospitality Amusement Parks, Arcades & Attractions November 2025 Report aggregates data from across both device types and Google Shopping.
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The US Hospitality Amusement Parks, Arcades & Attractions November 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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Google AI Overview visibility for Hospitality Amusement Parks, Arcades & Attractions US

AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 US Hospitality Amusement Parks, Arcades & Attractions brands

Share of Spend for the top 10 US Hospitality Amusement Parks, Arcades & Attractions brands

Competitor Count for US Hospitality Amusement Parks, Arcades & Attractions

Market Loss & Market Gains for US Hospitality Amusement Parks, Arcades & Attractions

US Hospitality Amusement Parks, Arcades & Attractions Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Hospitality Amusement Parks, Arcades & Attractions

Frequently Asked Questions

Why is the US Hospitality Amusement Parks, Arcades & Attractions November 2025 Report useful and how should I use it?

Why is the US Hospitality Amusement Parks, Arcades & Attractions November 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Hospitality Amusement Parks, Arcades & Attractions November 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Hospitality Amusement Parks, Arcades & Attractions November 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance

Related reports

UK Amusement Parks, Arcades & Attractions

AUS Amusement Parks, Arcades & Attractions