Why is the AUS Hospitality Amusement Parks, Arcades & Attractions May 2026 Report useful and how should I use it?

Why is the AUS Hospitality Amusement Parks, Arcades & Attractions May 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Hospitality Amusement Parks, Arcades & Attractions May 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Hospitality Amusement Parks, Arcades & Attractions May 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Hospitality Amusement Parks, Arcades & Attractions May 2026 Report aggregates data from across both device types and Google Shopping.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Hospitality Amusement Parks, Arcades & Attractions - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Amusement Parks, Arcades & Attractions category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Hospitality Amusement Parks, Arcades & Attractions AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	11.7905008956
	88.2094991044

11%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	50
	50

50%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	0%
Transactional	7%
Navigational	8%
Seasonal	0%
Local	22%
Problem Solving	0%

Market Exposure

Share of Clicks for top 10 AUS Hospitality Amusement Parks, Arcades & Attractions brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
dreamworld.com.au	14.39
klook.com	13.57
viator.com	11.26
agoda.com	10.37
lunaparksydney.com	8.91
headout.com	6.07
experienceoz.com.au	6.02
themeparks.com.au	4.74
tiqets.com	3.88
groupon.com.au	3.81
others	16.98

dreamworld.com.au - 14.39%
klook.com - 13.57%
viator.com - 11.26%
agoda.com - 10.37%
lunaparksydney.com - 8.91%
headout.com - 6.07%
experienceoz.com.au - 6.02%
themeparks.com.au - 4.74%
tiqets.com - 3.88%
groupon.com.au - 3.81%
others - 16.98%

In the competitive landscape of Google’s PPC for hospitality, Dreamworld leads with 14.39% click share, closely followed by Klook at 13.57%. Meanwhile, ‘others’ collectively hold a significant 16.98%.

Market Exposure

Share of Spend for the top 10 AUS Hospitality Amusement Parks, Arcades & Attractions brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	agoda.com	klook.com	viator.com	headout.com	groupon.com.au	experienceoz.com.au	dreamworld.com.au	tiqets.com	thrillark.com	themeparks.com.au
2026/05/01	15.71%	19.35%	10.11%	11.62%	5.87%	7.62%	6.43%	5.76%	5%	2.36%
2026/05/02	12.78%	19.65%	14.17%	11.74%	6.24%	3.99%	4.74%	6.25%	5.7%	3.58%
2026/05/03	13.66%	17.43%	13.9%	13.14%	5.67%	5.94%	5.73%	4.16%	3.21%	3.16%
2026/05/04	17.47%	20.27%	11.11%	7.77%	5.27%	5.96%	6.61%	3.82%	4.1%	3.39%
2026/05/05	15.41%	20.79%	9.69%	10.66%	4.28%	5.57%	4.25%	4.22%	5.24%	4.41%
2026/05/06	13.52%	21.07%	12.28%	6.9%	4.84%	6.39%	8.35%	2.13%	6.15%	2.8%
2026/05/07	17.41%	22.16%	7.84%	12.73%	4.37%	6.05%	3.9%	5.56%	5.17%	2.34%
2026/05/08	15.95%	20.84%	9.43%	11.89%	5.49%	6.2%	9.27%	3.96%	4.23%	2.76%
2026/05/09	11.64%	18.93%	13.9%	10.54%	6.11%	4.03%	6.56%	6.08%	5.55%	3.6%
2026/05/10	12.48%	18.27%	12.85%	12%	6.82%	5.4%	6.54%	3.8%	2.93%	3.85%
2026/05/11	16.62%	19.21%	10.82%	6.83%	6.85%	6.28%	6.69%	3.63%	3.9%	4.82%
2026/05/12	10.68%	19.76%	11.28%	11.51%	1.52%	8.3%	6.42%	5.19%	3.29%	5.35%
2026/05/13	14.76%	21.47%	14.06%	9.58%	2.48%	8.76%	5%	3.82%	4.96%	3.67%
2026/05/14	9.21%	25.75%	14.04%	8.44%	2.75%	5.62%	6.31%	5.22%	1.03%	5.96%
2026/05/15	12.31%	22.19%	7.61%	11.7%	3.43%	7.01%	7.66%	3.73%	2.76%	4.72%
2026/05/16	9.51%	19.47%	16.26%	7.31%	4.95%	6.88%	7.58%	3.73%	1.95%	3.06%
2026/05/17	14.32%	17.49%	13.39%	9.1%	5.02%	9.01%	4.94%	5.66%	3.43%	3.06%
2026/05/18	10.94%	17.52%	15.81%	9.01%	4%	9.54%	5.99%	3.48%	8.11%	3.43%
2026/05/19	11.69%	22.28%	15.49%	8.91%	4.87%	11.31%	2.6%	3.77%	4.19%	2.95%
2026/05/20	8.84%	21.41%	11.4%	13.61%	5.55%	7.03%	7.09%	4.77%	3.45%	2.99%
2026/05/21	9.22%	20.53%	13.86%	8.9%	6.96%	6.73%	5.74%	5.84%	3.04%	2.6%
2026/05/22	10.75%	20.81%	11.84%	10.71%	5.99%	6.19%	2.02%	7.01%	2.94%	4.69%
2026/05/23	14.3%	17.09%	10.22%	11.37%	7.69%	8.69%	3.62%	5.46%	1.96%	3.38%
2026/05/24	22.41%	17.63%	10.44%	4.64%	7.37%	5.79%	4.69%	4.13%	0.3%	4.52%
2026/05/25	19.1%	19.82%	11.26%	11.54%	3.45%	3.81%	5.92%	4.26%	0.68%	3.32%
2026/05/26	21.46%	17.37%	9.04%	8.12%	6.58%	5.43%	4.1%	4.56%	1.5%	2.22%
2026/05/27	18.97%	17.45%	8.38%	11.37%	4.53%	7.13%	3.59%	4.49%	2.45%	3.09%
2026/05/28	21.69%	18.3%	8.05%	9.94%	5.47%	6.99%	4.49%	5.49%	2.94%	2.39%
2026/05/29	16.64%	17.2%	8.89%	12.99%	4.88%	9.05%	5.62%	3.14%	0.64%	3.82%
2026/05/30	17.89%	18.81%	12.87%	13.47%	4.9%	8.21%	4.12%	3.38%	0.45%	3%
2026/05/31	20.67%	18.05%	11.2%	10.56%	8.38%	6.44%	4.44%	4.37%	2.18%	2.01%

agoda.com
klook.com
viator.com
headout.com
groupon.com.au
experienceoz.com.au
dreamworld.com.au
tiqets.com
thrillark.com
themeparks.com.au

In May 2026, Agoda’s PPC spend fluctuated, peaking at 22.41% on May 24. Klook maintained a strong presence, consistently above 17%. Viator and Headout showed varied trends, while Groupon and Experience Oz had modest shares. Dreamworld, Tiqets, Thrillark, and Themeparks had lower spend shares, with Themeparks ending at 2.01%.

Market Exposure

Competitor Count for AUS Hospitality Amusement Parks, Arcades & Attractions

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/05/01	47
2026/05/02	44
2026/05/03	37
2026/05/04	51
2026/05/05	44
2026/05/06	50
2026/05/07	47
2026/05/08	52
2026/05/09	50
2026/05/10	49
2026/05/11	53
2026/05/12	55
2026/05/13	52
2026/05/14	49
2026/05/15	56
2026/05/16	57
2026/05/17	54
2026/05/18	49
2026/05/19	45
2026/05/20	48
2026/05/21	55
2026/05/22	49
2026/05/23	53
2026/05/24	56
2026/05/25	56
2026/05/26	68
2026/05/27	65
2026/05/28	60
2026/05/29	51
2026/05/30	55
2026/05/31	51

May began with 47 advertisers, fluctuating throughout the month. Mid-month saw a peak at 57, before a dramatic rise to 68 on the 26th. The month concluded with 51 advertisers.

Campaign Efficiency

Market Loss & Market Gains for AUS Hospitality Amusement Parks, Arcades & Attractions

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
agoda.com	2.75%
lunaparksydney.com	1.3%
lunapark.com.au	0.76%
experienceoz.com.au	0.69%
groupon.com.au	0.67%
feverup.com	-0.5%
themeparks.com.au	-0.81%
thrillark.com	-1.13%
klook.com	-1.67%
dreamworld.com.au	-3.47%

Agoda.com surged with a 2.75% click share increase, while Dreamworld.com.au faced a 3.47% decline. LunaParkSydney.com rose by 1.3%, contrasting Klook.com’s 1.67% drop.

Campaign Efficiency

AUS Hospitality Amusement Parks, Arcades & Attractions Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	klook.com	agoda.com	viator.com	headout.com	groupon.com.au	experienceoz.com.au	tiqets.com	dreamworld.com.au	thrillark.com	themeparks.com.au
2026/05/01	19.83%	14.62%	13.23%	9.6%	6.77%	7.66%	5.54%	5.42%	5.14%	2.58%
2026/05/02	21.5%	9.78%	18.23%	8.23%	7.33%	3.69%	6.39%	3.43%	5.34%	3.27%
2026/05/03	20.34%	12.62%	16.92%	10.33%	6.78%	5.8%	4.7%	3.53%	3.42%	2.86%
2026/05/04	18.85%	15.24%	13.15%	7.02%	6.29%	6.8%	5.61%	4.42%	4.59%	3.41%
2026/05/05	19.32%	13.95%	12.33%	8.3%	5.29%	6.79%	5.5%	3.42%	5.97%	4.59%
2026/05/06	21.89%	11.92%	15.39%	6.7%	5.47%	7%	3.2%	5.37%	5.77%	2.74%
2026/05/07	20.16%	15.08%	9.92%	10.19%	5.32%	7.17%	7.17%	3.19%	5.63%	2.68%
2026/05/08	19.22%	14.1%	12.77%	9.26%	6.43%	7.11%	5.35%	6.97%	4.96%	3.04%
2026/05/09	20.83%	9.31%	17.89%	7.73%	7.29%	3.63%	6.24%	4.19%	5.22%	3.2%
2026/05/10	19.59%	11.93%	16.21%	9.76%	7.29%	5.41%	4.45%	4.42%	3.24%	3.52%
2026/05/11	18.02%	14.6%	12.91%	6.52%	6.97%	7.04%	5.38%	4.78%	4.4%	4.93%
2026/05/12	18.8%	8.64%	14.62%	9.74%	1.89%	9.61%	6.09%	5.09%	2.88%	5.5%
2026/05/13	22.17%	12.19%	17.73%	7.5%	3.88%	9.13%	3.76%	3.54%	5.01%	3.37%
2026/05/14	23.83%	6.38%	17.65%	7.43%	3.35%	7.45%	6.19%	4.32%	1.16%	5.71%
2026/05/15	18.63%	11.26%	11.85%	7.3%	4.14%	9.15%	4.82%	6.88%	3.62%	5.36%
2026/05/16	21.58%	8.95%	19.2%	5.28%	6.08%	7.21%	4.32%	4.26%	2.06%	2.63%
2026/05/17	17.78%	12.54%	17.01%	8.35%	5.06%	9.44%	7%	2.95%	3.28%	2.93%
2026/05/18	17.6%	8.8%	19.35%	8.15%	4.58%	9.87%	3.82%	4.17%	8.14%	3.17%
2026/05/19	19.59%	9.87%	20.68%	7.34%	5.38%	10.83%	5.73%	1.87%	4.27%	2.86%
2026/05/20	18.05%	7.82%	17.1%	8.75%	6.73%	8.34%	6.62%	5.67%	3.96%	3.08%
2026/05/21	18.52%	8.08%	17.96%	7.55%	7.23%	7.34%	7.5%	4.02%	2.86%	2.73%
2026/05/22	20.82%	8.1%	18.13%	7.34%	6.56%	6.56%	7.03%	1.76%	2.78%	4.83%
2026/05/23	14.49%	13.4%	13.33%	9.17%	8.87%	9.19%	6.95%	2.21%	1.62%	3.26%
2026/05/24	16.72%	19.88%	12.47%	5.41%	6.78%	6.75%	5.26%	3.6%	0.57%	4.17%
2026/05/25	16.52%	21.57%	16.14%	5.67%	4.21%	4.86%	4.54%	5.51%	0.74%	3.88%
2026/05/26	15.74%	21.29%	11.22%	7.06%	6.97%	6.21%	5.94%	2.55%	1.38%	2.23%
2026/05/27	15.62%	18.67%	11.62%	8.04%	5.13%	8.04%	5.88%	3.06%	2.79%	3.11%
2026/05/28	15.96%	20.06%	10.32%	7.64%	5.29%	8.08%	7.97%	3.08%	3.34%	2.37%
2026/05/29	15.49%	17.86%	13.33%	9.24%	5.14%	9.75%	3.82%	4.49%	0.54%	4%
2026/05/30	21.78%	15.27%	18.5%	9.19%	4.74%	8.64%	3.85%	2.57%	0.37%	2.85%
2026/05/31	19.81%	16.69%	14.39%	10.87%	8.44%	6.01%	5.82%	2.91%	1.94%	1.76%

klook.com
agoda.com
viator.com
headout.com
groupon.com.au
experienceoz.com.au
tiqets.com
dreamworld.com.au
thrillark.com
themeparks.com.au

In May 2026, Klook.com led with fluctuating impressions, peaking mid-month. Agoda.com surged late May, while Viator.com maintained steady growth. Headout.com and Groupon.com.au showed moderate activity. Dreamworld.com.au and Thrillark.com had minimal impact.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Hospitality Amusement Parks, Arcades & Attractions

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Hospitality Amusement Parks, Arcades & Attractions - Last month

1
Sydney BridgeClimb Experience | Climb Sydney Harbour Bridge https://www.bridgeclimb.com
The Ultimate Sydney Experience. Climb & Witness Stunning Opera House + Harbour Views. The Only Way to See Sydney at its Best. Limited Spots Available.
2
Sea World Resort | 4 nights from just $1,449 | Hurry, Offer Ends Soon https://www.luxuryescapes.com › holiday › deal
Sea World Resort - 4 nights from just $1,449. Buy Now & Save up to 41%. Lock in Your Escape Deal Today, Choose Dates When You're Ready.
3
Sea World Resort | Qantas Hotels https://www.qantas.com
Earn 3 Qantas Points per $1 spent on your hotel. T&Cs apply. Secure your stay with a 20% deposit...
4
Australia's Adventure Capital | Queensland's Theme Parks https://www.queensland.com › theme-park
Fun for the Whole Family. Find Out More About Queensland's Theme Parks. From Dreamworld to Sea World, Queensland is the Home of Adventure.
5
SEA LIFE Melbourne Aquarium | Your Marine Adventures Awaits https://www.visitsealife.com › sea_life › melbourne
Get Your Tickets Now & Discover An Amazing Under Water World at SEA LIFE Melbourne. Dive Into Fun At SEA LIFE. Meet Penguins, Learn At The Jelly Lab ...

In the vibrant world of Google PPC, the top-performing ads paint a picture of adventure and luxury. BridgeClimb entices with exclusive Sydney views, while Luxury Escapes and Qantas offer irresistible Sea World Resort deals. Queensland’s theme parks promise family fun, and SEA LIFE Melbourne invites marine exploration. Each ad captivates with unique experiences and limited-time offers.

Frequently Asked Questions

Why is the AUS Hospitality Amusement Parks, Arcades & Attractions May 2026 Report useful and how should I use it?

Why is the AUS Hospitality Amusement Parks, Arcades & Attractions May 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Hospitality Amusement Parks, Arcades & Attractions May 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Hospitality Amusement Parks, Arcades & Attractions May 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Hospitality Amusement Parks, Arcades & Attractions May 2026 Report?

The AUS Hospitality Amusement Parks, Arcades & Attractions May 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Hospitality Amusement Parks, Arcades & Attractions May 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Hospitality Amusement Parks, Arcades & Attractions May 2026 Report for?

The AUS Hospitality Amusement Parks, Arcades & Attractions May 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

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What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Hospitality Amusement Parks, Arcades & Attractions - PPC Market Share Analysis May 2026