AUS Hospitality Amusement Parks, Arcades & Attractions - PPC Market Share Analysis November 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Amusement Parks, Arcades & Attractions category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Hospitality Amusement Parks, Arcades & Attractions AUS

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	6.36385143128
	93.6361485687

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	34
	66

34%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	4%
Transactional	28%
Navigational	10%
Seasonal	3%
Local	12%
Problem Solving	0%

Market Exposure

Share of Clicks for top 10 AUS Hospitality Amusement Parks, Arcades & Attractions brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data

Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
dreamworld.com.au	28.37
experienceoz.com.au	12.29
groupon.com.au	8.09
themeparks.com.au	7.66
klook.com	5.2
visitsealife.com	3.82
bridgeclimb.com	3.33
adrenaline.com.au	2.96
experiencegoldcoast.com	2.53
strikebowling.com.au	1.88
others	23.87

dreamworld.com.au - 28.37%
experienceoz.com.au - 12.29%
groupon.com.au - 8.09%
themeparks.com.au - 7.66%
klook.com - 5.2%
visitsealife.com - 3.82%
bridgeclimb.com - 3.33%
adrenaline.com.au - 2.96%
experiencegoldcoast.com - 2.53%
strikebowling.com.au - 1.88%
others - 23.87%

Dreamworld.com.au leads with 28.37% click share, followed by ExperienceOz.com.au at 12.29%. Others collectively hold 23.87%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Hospitality Amusement Parks, Arcades & Attractions brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	dreamworld.com.au	themeparks.com.au	experienceoz.com.au	groupon.com.au	klook.com	adrenaline.com.au	strikebowling.com.au	bridgeclimb.com	experiencegoldcoast.com	visitsealife.com
2025/10/01	35.02%	8.25%	14.7%	3.12%	6.42%	0.47%	3.01%	3.63%	1.4%	4.99%
2025/10/02	34.65%	11.35%	7.06%	0.54%	12.71%	0.59%	1.86%	5.98%	1.35%	6.01%
2025/10/03	26.54%	11.16%	10.12%	1.24%	15.32%	1.01%	2.82%	4.85%	3.49%	6.72%
2025/10/04	32.5%	4.43%	11.03%	11.98%	3.6%	0.69%	2.14%	5.27%	1.05%	5.43%
2025/10/05	30.34%	4.55%	10.02%	6.96%	1.46%	0.47%	1.98%	3.38%	6.38%	11.89%
2025/10/06	25.81%	5.23%	14.99%	5.87%	5.01%	2.32%	3.37%	4.64%	4.38%	1.69%
2025/10/07	32.45%	5.28%	17.76%	4.96%	7.51%	1.33%	2.75%	4.32%	0.79%	1.95%
2025/10/08	25.24%	7.6%	14.76%	9.79%	3.86%	0.62%	1.81%	3.93%	1.95%	2.47%
2025/10/09	23.89%	7.24%	17.64%	7.52%	8.58%	2.91%	2.32%	3.41%	0.54%	3.81%
2025/10/10	20.53%	7.51%	15.85%	12.05%	5.9%	1.09%	1.65%	2.75%	2.46%	4.11%
2025/10/11	19.48%	8.71%	11.59%	5.97%	2.68%	2.37%	2.92%	3.42%	6.58%	0.04%
2025/10/12	30.27%	6.76%	22.67%	7.33%	1.92%	2.83%	3.13%	3.63%	1.87%	0.03%
2025/10/13	28.93%	7.72%	10.96%	9.36%	2.51%	3.66%	3.36%	3.27%	1.17%	0.03%
2025/10/14	28%	9.66%	6.13%	2.75%	10.07%	1.47%	0%	3.49%	1.88%	5.88%
2025/10/15	17.77%	5.82%	16.54%	4.41%	11%	1.13%	0.57%	2.93%	1.49%	4.67%
2025/10/16	28.42%	5.75%	17.1%	4.48%	6.58%	2.95%	2.68%	4.87%	1.9%	1.46%
2025/10/17	14.9%	10.94%	17.25%	9.74%	5.18%	2.01%	2.02%	4.29%	5.87%	3.39%
2025/10/18	26.09%	7.46%	8.6%	3.42%	9.56%	1.69%	2.92%	3.72%	3.22%	0.04%
2025/10/19	31.74%	5.51%	10.76%	16.9%	4.53%	3.2%	1.41%	1.72%	3.11%	1.82%
2025/10/20	31.34%	6.73%	13.21%	11.75%	3.78%	4.6%	0.68%	3.26%	3.22%	4.26%
2025/10/21	18.52%	9.26%	14.45%	9.42%	8.73%	2.07%	0.86%	3.48%	1.33%	4.15%
2025/10/22	20.9%	12.13%	14.84%	8.05%	6.18%	6.3%	1.5%	2.77%	3.01%	0.04%
2025/10/23	35.92%	9.22%	7.91%	10.94%	4.97%	2.01%	1.45%	3.06%	1.53%	6.05%
2025/10/24	18.77%	9.88%	11.55%	5.62%	7.55%	10.63%	2.22%	3.36%	3.47%	5.15%
2025/10/25	28.49%	11.46%	7.07%	10.4%	5.36%	3.63%	1.11%	2.79%	1.87%	3.24%
2025/10/26	29.55%	8.6%	8.24%	4.73%	8.3%	3.53%	1.98%	3.77%	1.2%	3.93%
2025/10/27	23.88%	12.18%	10.33%	6.5%	4.81%	4.65%	1.16%	2.2%	2.75%	4.85%
2025/10/28	28.91%	6.24%	17.8%	11.98%	3.46%	5.76%	1.44%	2.49%	2.35%	3.12%
2025/10/29	29.2%	6.99%	9.7%	4.08%	5.1%	4.1%	1.7%	2.74%	2.21%	4.55%
2025/10/30	31.25%	5.46%	10.97%	20.35%	3.61%	2.04%	0.96%	2.67%	0.97%	4.94%
2025/10/31	25.5%	15.35%	13.28%	12.03%	5%	4.1%	3.04%	2.64%	2.53%	0%

dreamworld.com.au
themeparks.com.au
experienceoz.com.au
groupon.com.au
klook.com
adrenaline.com.au
strikebowling.com.au
bridgeclimb.com
experiencegoldcoast.com
visitsealife.com

Dreamworld’s PPC spend fluctuated, peaking at 35.92% on October 23. Themeparks.com.au saw a notable rise, ending at 15.35% on October 31. Experienceoz.com.au maintained steady growth, while Groupon surged to 20.35% on October 30.

Market Exposure

Competitor Count for AUS Hospitality Amusement Parks, Arcades & Attractions

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2025/10/01	78
2025/10/02	75
2025/10/03	71
2025/10/04	81
2025/10/05	77
2025/10/06	83
2025/10/07	77
2025/10/08	68
2025/10/09	73
2025/10/10	75
2025/10/11	82
2025/10/12	77
2025/10/13	83
2025/10/14	82
2025/10/15	83
2025/10/16	81
2025/10/17	75
2025/10/18	86
2025/10/19	77
2025/10/20	80
2025/10/21	79
2025/10/22	79
2025/10/23	72
2025/10/24	73
2025/10/25	88
2025/10/26	84
2025/10/27	89
2025/10/28	84
2025/10/29	79
2025/10/30	79
2025/10/31	78

October saw fluctuating advertiser numbers, peaking at 89 on the 27th. The month concluded with a stable 78, reflecting dynamic market activity.

Campaign Efficiency

Market Loss & Market Gains for AUS Hospitality Amusement Parks, Arcades & Attractions

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
groupon.com.au	4%
dreamworld.com.au	3.2%
adrenaline.com.au	1.98%
themeparks.com.au	1.46%
klook.com	0.75%
jtrholidays.com	-1.03%
bridgeclimb.com	-1.05%
luxuryescapes.com	-1.18%
sydneytowereye.com.au	-2.06%
experienceoz.com.au	-3.95%

Groupon.com.au surged with a 4.00% click share increase, while experienceoz.com.au dropped by 3.95%. Dreamworld.com.au and adrenaline.com.au also saw positive gains.

Campaign Efficiency

AUS Hospitality Amusement Parks, Arcades & Attractions Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data

Date	dreamworld.com.au	themeparks.com.au	experienceoz.com.au	groupon.com.au	adrenaline.com.au	klook.com	viator.com	experiencegoldcoast.com	bridgeclimb.com	visitsealife.com
2025/10/01	28.76%	8.42%	14.06%	2.29%	0.33%	7.53%	6.72%	1.17%	3.21%	4.29%
2025/10/02	30.06%	12.53%	7.89%	0.56%	0.47%	10.38%	1.16%	1.56%	5.71%	5.72%
2025/10/03	20.49%	11.14%	10.85%	5.37%	0.85%	11.57%	3.1%	3.2%	4.39%	5.87%
2025/10/04	31.15%	4.55%	9.95%	10.08%	0.63%	3.69%	3.19%	1.41%	4.73%	5.4%
2025/10/05	23.68%	4.94%	9.08%	6.08%	0.39%	1.32%	1.8%	6.57%	3.49%	12.2%
2025/10/06	23.27%	5.57%	13.43%	5.03%	4.72%	3.85%	1.53%	4.56%	4.37%	1.67%
2025/10/07	28.38%	5.63%	18.36%	3.96%	1.1%	6.36%	2.09%	0.85%	4.61%	2.14%
2025/10/08	23.63%	6.38%	21.33%	6.72%	0.37%	3.21%	1.66%	2.3%	3.51%	2.11%
2025/10/09	21.35%	7.45%	16.41%	5.92%	4.01%	7.95%	2.55%	0.65%	3.55%	4.02%
2025/10/10	15.9%	6.1%	21.97%	14.69%	0.76%	4.68%	1.91%	6.52%	2.35%	3.22%
2025/10/11	18.73%	8.06%	11.39%	4.27%	2.42%	2.09%	1.71%	11.33%	3.46%	0.01%
2025/10/12	25.94%	6.97%	21.77%	9.87%	3.16%	1.6%	0.73%	2.14%	3.76%	0.01%
2025/10/13	26.84%	7.08%	10.53%	7.95%	4.22%	1.99%	4.61%	1.21%	3.3%	0.01%
2025/10/14	26.15%	8.52%	5.71%	5.04%	2.79%	7.54%	0.98%	2.08%	3.48%	5.68%
2025/10/15	20.1%	5.09%	12.31%	3.26%	1.1%	7.77%	6.26%	1.63%	2.97%	4.68%
2025/10/16	27.18%	5.16%	14.5%	3.42%	4.34%	5.53%	3.53%	1.88%	4.86%	1.69%
2025/10/17	14.76%	8.36%	19.96%	11.73%	2.25%	3.58%	1.43%	5.38%	3.8%	3.54%
2025/10/18	27.33%	6.53%	6.2%	3.02%	1.39%	7.52%	2.19%	3.26%	3.58%	0.01%
2025/10/19	29.75%	4.66%	9.13%	17.88%	3.38%	3.94%	3.36%	3.46%	1.71%	2.05%
2025/10/20	32.41%	6.28%	11.54%	11.31%	4.56%	2.85%	4.29%	3.34%	3.12%	4.18%
2025/10/21	20.58%	8.15%	12.42%	10.06%	1.86%	6.82%	2.56%	1.44%	3.5%	4.46%
2025/10/22	22.37%	9.75%	14.92%	7.93%	6.66%	5.31%	1.93%	3.17%	2.7%	0.01%
2025/10/23	37.03%	8.24%	6.99%	11.56%	1.91%	3.94%	1.52%	1.38%	2.97%	6.05%
2025/10/24	19.95%	9.1%	10.58%	5.07%	10.35%	6.57%	2.24%	4.19%	3.29%	5.21%
2025/10/25	28.98%	10.2%	6.7%	11.03%	3.37%	4.64%	1.63%	2.03%	2.72%	2.96%
2025/10/26	26.83%	8.42%	7.39%	9.21%	3.39%	6.77%	2.57%	1.4%	3.41%	3.41%
2025/10/27	25.88%	10.59%	8.85%	6.44%	4.66%	3.56%	2.12%	2.45%	2.1%	4.24%
2025/10/28	29.91%	5.82%	16.35%	11.54%	6.49%	2.85%	1.26%	2.26%	2.19%	2.78%
2025/10/29	28.57%	7.04%	9.19%	4.03%	4.24%	4.19%	1.01%	2.35%	2.47%	3.74%
2025/10/30	30.22%	4.61%	10.6%	23.59%	1.76%	2.8%	1.34%	1.1%	2.23%	4.13%
2025/10/31	26.84%	16.34%	11.04%	8.46%	4.22%	4.1%	3.9%	2.51%	2.29%	0%

dreamworld.com.au
themeparks.com.au
experienceoz.com.au
groupon.com.au
adrenaline.com.au
klook.com
viator.com
experiencegoldcoast.com
bridgeclimb.com
visitsealife.com

Dreamworld’s PPC share fluctuated, peaking at 37.03% on October 23. Themeparks.com.au saw a notable rise, ending at 16.34%. Experienceoz.com.au maintained a steady presence, while Groupon surged to 23.59% on October 30.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Hospitality Amusement Parks, Arcades & Attractions

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for AUS Hospitality Amusement Parks, Arcades & Attractions - Last month

1
Gold Coast Theme Parks https://www.experiencegoldcoast.com
Theme Parks & Attractions — From zip lining through ancient forests to spine tingling roller coasters and more. From roller coasters to shows, there's something fun for the whole family. Most Popular Things to do. Holiday Inspiration.
2
Dreamworld ticket | $50 off 2-Day Pass | Exclusive Discounts https://www.experienceoz.com.au
$50 off 2-Day Pass for Dreamworld, WhiteWater World and Skypoint. Buy now and save
3
Dreamworld discount - save now - Unlimited entry to Dreamworld https://www.groupon.com.au › theme-parks › dreamworld
Save on tickets to Dreamworld - Australia’s largest theme park, located on the Gold Coast. Take advantage of our exclusive discount and save big...
4
Dreamworld | Klook-Up To 60% Off Activities https://www.klook.com
Book on Klook Now! No Fee & Earn Credits. Find What Makes You Happy Anytime, Anywhere. Book Dreamworld With Klook!
5
Sea World Resort Offer | 5 nights from just $1,399 https://www.luxuryescapes.com › holiday › deal
Lock in Your Escape Deal Today, Choose Dates When You're Ready. Travel Later Through 2025.

The top-performing PPC ads for the hospitality industry on Google’s SERP reveal a vibrant tapestry of enticing offers. Experience Gold Coast captivates with thrilling adventures, while Experience Oz and Groupon highlight exclusive Dreamworld discounts. Klook entices with up to 60% off activities, and Luxury Escapes offers a luxurious Sea World Resort deal.

Frequently Asked Questions

Why is the AUS Hospitality Amusement Parks, Arcades & Attractions November 2025 Report useful and how should I use it?

Why is the AUS Hospitality Amusement Parks, Arcades & Attractions November 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Hospitality Amusement Parks, Arcades & Attractions November 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Hospitality Amusement Parks, Arcades & Attractions November 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Hospitality Amusement Parks, Arcades & Attractions November 2025 Report?

The AUS Hospitality Amusement Parks, Arcades & Attractions November 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Hospitality Amusement Parks, Arcades & Attractions November 2025 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Hospitality Amusement Parks, Arcades & Attractions November 2025 Report for?

The AUS Hospitality Amusement Parks, Arcades & Attractions November 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Hospitality Amusement Parks, Arcades & Attractions - PPC Market Share Analysis November 2025