AUS Hospitality Amusement Parks, Arcades & Attractions - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Amusement Parks, Arcades & Attractions category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Amusement Parks, Arcades & Attractions – AUS

Google AI Overview visibility for Hospitality Amusement Parks, Arcades & Attractions AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 18.3389703119
81.6610296881
18%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 50
50
50%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 0%
Transactional 8%
Navigational 8%
Seasonal 0%
Local 24%
Problem Solving 0%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 AUS Hospitality Amusement Parks, Arcades & Attractions brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
klook.com 16.86
dreamworld.com.au 13.61
viator.com 12.28
agoda.com 10.68
lunaparksydney.com 7.94
headout.com 6.74
experienceoz.com.au 6.5
groupon.com.au 5.5
tiqets.com 4.31
themeparks.com.au 2.36
others 13.22
  • klook.com - 16.86%
  • dreamworld.com.au - 13.61%
  • viator.com - 12.28%
  • agoda.com - 10.68%
  • lunaparksydney.com - 7.94%
  • headout.com - 6.74%
  • experienceoz.com.au - 6.5%
  • groupon.com.au - 5.5%
  • tiqets.com - 4.31%
  • themeparks.com.au - 2.36%
  • others - 13.22%

Copyright © Adthena. All rights reserved.

In the competitive landscape, Klook leads with 16.86% click share, followed by Dreamworld at 13.61%. ‘Others’ collectively hold 13.22%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Hospitality Amusement Parks, Arcades & Attractions brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date klook.com headout.com agoda.com viator.com tiqets.com groupon.com.au experienceoz.com.au dreamworld.com.au lunaparksydney.com thrillark.com
2026/06/01 18.38% 6.89% 19.7% 9.9% 2.67% 9.67% 9.76% 5.48% 1.73% 3.93%
2026/06/02 19.45% 7.07% 17.85% 8.4% 4.67% 6.8% 9.16% 5.97% 2.28% 5.57%
2026/06/03 15.65% 9.5% 19.03% 10.17% 4.57% 4.47% 8.18% 4.82% 2.55% 3.77%
2026/06/04 18.45% 7.16% 14.63% 15% 3.2% 7.23% 6.61% 7.36% 2.73% 4.58%
2026/06/05 17.77% 9.11% 15.45% 9.7% 6.11% 5.64% 6.94% 5.41% 2.09% 3.98%
2026/06/06 16.56% 9.5% 15.67% 7.02% 4.47% 7.11% 8.23% 11.47% 1.9% 3.07%
2026/06/07 18.76% 8.41% 15.08% 9.36% 3.27% 6.76% 8.05% 7.62% 3.44% 4.38%
2026/06/08 20.23% 7.44% 16.61% 12.11% 3.47% 5.44% 7.11% 7.79% 2.26% 4.52%
2026/06/09 19.89% 7.77% 16.32% 10.46% 5.64% 6.87% 8.06% 3.5% 2.22% 5.2%
2026/06/10 18.47% 7.39% 14.81% 15.32% 3.17% 7.31% 6.81% 7.98% 2.14% 4.73%
2026/06/11 18.27% 9.61% 16.32% 9.99% 6.43% 5.8% 7.53% 3.06% 3.49% 4.21%
2026/06/12 17.8% 10.4% 17.18% 7.63% 4.91% 7.6% 9.16% 5.88% 2.52% 3.37%
2026/06/13 20.01% 9.14% 16.15% 11.16% 3.4% 7.38% 8.68% 3.52% 3.48% 4.71%
2026/06/14 19.48% 7.46% 16.87% 12.4% 3.4% 5.48% 7.55% 9.25% 2.39% 4.61%
2026/06/15 18.33% 7.69% 15.78% 10.07% 5.47% 6.59% 8.15% 7.61% 2.59% 5.05%
2026/06/16 18.52% 7.46% 16.25% 13.88% 2.64% 8.11% 8.35% 6.56% 2.67% 6.48%
2026/06/17 18.9% 8.48% 16.43% 14.07% 5.42% 10.58% 6.1% 5.45% 2.38% 2.01%
2026/06/18 19.87% 7.86% 15.36% 9.53% 3.77% 9.34% 7.08% 7.23% 2.46% 3.9%
2026/06/19 19.9% 9.29% 16.73% 11.73% 5.93% 8.57% 6.44% 5.63% 1.67% 2%
2026/06/20 17.45% 9.28% 16.59% 12.74% 4.37% 8.34% 9.53% 5.14% 1.25% 2.66%
2026/06/21 19.91% 10.69% 13.98% 14.33% 6.77% 9.57% 9.05% 3.43% 1.59% 1.44%
2026/06/22 15.63% 9% 18.72% 8.97% 4.95% 8.67% 11.56% 8.02% 1.84% 1.69%
2026/06/23 17.68% 9.34% 14.39% 13.66% 4.83% 6.65% 8.13% 9.95% 4.22% 0.45%
2026/06/24 19.02% 8.7% 14.05% 13.04% 3.17% 9.12% 7.89% 7.17% 2.59% 5.4%
2026/06/25 15.76% 7.63% 14.56% 14.7% 3.1% 6.2% 9.91% 8.98% 2.76% 2.88%
2026/06/26 16.93% 10.68% 12.08% 6.82% 3.99% 5.8% 13.67% 9.89% 4.5% 1.22%
2026/06/27 14.52% 15.1% 16.28% 13.59% 2.68% 7.95% 11.89% 3.98% 2.64% 1.36%
2026/06/28 19.3% 13.75% 14.97% 10.74% 5.27% 8.92% 7.92% 6.6% 1.44% 1.65%
2026/06/29 18.94% 13.69% 13.95% 12.28% 8.3% 5.86% 6.62% 6.19% 1.73% 1.18%
2026/06/30 20.64% 15.95% 15.8% 10.98% 8.23% 8.02% 7.03% 3.43% 1.91% 0.65%
  • klook.com
  • headout.com
  • agoda.com
  • viator.com
  • tiqets.com
  • groupon.com.au
  • experienceoz.com.au
  • dreamworld.com.au
  • lunaparksydney.com
  • thrillark.com

Copyright © Adthena. All rights reserved.

In June 2026, Klook.com led with fluctuating spend, peaking at 20.64%. Headout.com surged late, reaching 15.95%. Agoda.com maintained stability, while Viator.com saw mid-month highs. Tiqets.com and Groupon.com.au showed consistent growth. Experienceoz.com.au and Dreamworld.com.au had varied trends. Luna Park Sydney and Thrillark.com ended with modest shares.

Market Exposure

Competitor Count for AUS Hospitality Amusement Parks, Arcades & Attractions

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 57
2026/06/02 59
2026/06/03 65
2026/06/04 52
2026/06/05 61
2026/06/06 62
2026/06/07 60
2026/06/08 64
2026/06/09 62
2026/06/10 61
2026/06/11 56
2026/06/12 58
2026/06/13 55
2026/06/14 57
2026/06/15 56
2026/06/16 62
2026/06/17 56
2026/06/18 63
2026/06/19 58
2026/06/20 57
2026/06/21 55
2026/06/22 53
2026/06/23 57
2026/06/24 54
2026/06/25 53
2026/06/26 47
2026/06/27 58
2026/06/28 48
2026/06/29 55
2026/06/30 59

Copyright © Adthena. All rights reserved.

June began with 57 advertisers, peaking at 65 on June 3. Mid-month saw fluctuations, stabilizing at 59 by June 30.

Campaign Efficiency

Market Loss & Market Gains for AUS Hospitality Amusement Parks, Arcades & Attractions

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
headout.com 3.04%
groupon.com.au 1.88%
viator.com 1.42%
experienceoz.com.au 1.25%
tiqets.com 1.05%
kkday.com -0.85%
thrillark.com -1.03%
themeparks.com.au -1.11%
dreamworld.com.au -1.53%
lunaparksydney.com -1.57%

Copyright © Adthena. All rights reserved.

Headout.com surged with a 3.04% click share increase, while lunaparksydney.com dropped by 1.57%. Viator.com and Groupon.com.au also gained, contrasting with declines for thrillark.com and kkday.com.

Campaign Efficiency

AUS Hospitality Amusement Parks, Arcades & Attractions Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date klook.com headout.com agoda.com viator.com tiqets.com groupon.com.au experienceoz.com.au dreamworld.com.au lunaparksydney.com thrillark.com
2026/06/01 18.61% 6.46% 17.77% 10.7% 3.66% 10.27% 9.94% 3.84% 2.99% 3.01%
2026/06/02 19.24% 7.4% 16.3% 9.54% 5.73% 7.71% 8.67% 4.15% 3.64% 3.85%
2026/06/03 15.95% 8.1% 18.99% 12.28% 6% 5.2% 8.42% 3.4% 3.2% 3.21%
2026/06/04 24.26% 5.93% 12.26% 18.33% 3.32% 7.94% 5.72% 4.39% 3.32% 3.36%
2026/06/05 20.5% 8.27% 14.02% 11.41% 7.29% 6.14% 7.02% 3.13% 2.41% 3.43%
2026/06/06 16.41% 8.7% 15.25% 8.95% 6.43% 8.32% 9.17% 8.07% 2.39% 2.17%
2026/06/07 19.81% 7.5% 13.41% 12.6% 4.76% 6.75% 8.14% 5.17% 3.69% 2.82%
2026/06/08 26.04% 5.84% 14.2% 16.04% 3.35% 5.84% 6.39% 4.75% 2.45% 3.46%
2026/06/09 22.17% 6.86% 13.31% 13.43% 5.64% 7.13% 8.13% 1.99% 2.75% 4.31%
2026/06/10 24.27% 6.04% 12.14% 18.5% 3.23% 7.99% 5.83% 5.32% 2.73% 3.42%
2026/06/11 20.63% 8.36% 14.19% 11.26% 7.35% 6.08% 7.4% 2.22% 4.15% 3.48%
2026/06/12 17.31% 9.35% 15.87% 9.34% 6.38% 8.54% 9.67% 4.17% 2.92% 2.34%
2026/06/13 19.89% 7.56% 13.45% 14.02% 4.7% 6.89% 8.18% 2.45% 4.86% 2.84%
2026/06/14 25.7% 5.7% 14.13% 16.11% 3.19% 5.77% 6.64% 6.01% 2.83% 3.45%
2026/06/15 21.14% 6.72% 12.78% 12.9% 5.47% 6.83% 8.3% 4.98% 3.21% 4.16%
2026/06/16 23.56% 6.23% 13.49% 17.56% 2.79% 8.81% 7.01% 4.48% 3.27% 4.39%
2026/06/17 20.83% 6.64% 14.37% 16.85% 6.01% 11.7% 5.69% 3.68% 2.48% 1.38%
2026/06/18 21.4% 6.79% 15.2% 11.28% 4.25% 10.38% 7.39% 4.43% 3.07% 3.3%
2026/06/19 22.36% 9.84% 14.13% 13.79% 6.26% 8.17% 6.38% 3.51% 2.03% 1.44%
2026/06/20 20.32% 8.77% 14.14% 15.26% 5.1% 8.52% 9.08% 2.74% 1.45% 1.78%
2026/06/21 22.42% 10% 11.6% 16.49% 7.67% 9.84% 8.77% 2.04% 2% 1.06%
2026/06/22 16.37% 8.7% 16.08% 11.57% 5.89% 9.29% 11.63% 5.5% 2.89% 1.09%
2026/06/23 17.73% 8.41% 12.18% 17.79% 7.24% 7.24% 8.6% 6.07% 5.14% 0.4%
2026/06/24 21.34% 9.36% 11.41% 14.18% 4.03% 10.19% 8.04% 4.43% 3.15% 4.26%
2026/06/25 19.83% 7.72% 11.8% 17.88% 3.95% 7.21% 9.36% 5.54% 3.05% 1.68%
2026/06/26 16.19% 9.53% 11.7% 9.72% 5.5% 6.22% 14.59% 6.43% 5.36% 1.39%
2026/06/27 13.39% 15.21% 13.22% 17.2% 3.36% 8.81% 13.45% 2.75% 2.58% 1.37%
2026/06/28 21.6% 12.86% 13.27% 13.08% 7.04% 10.59% 7.42% 3.82% 1.99% 1.19%
2026/06/29 20.71% 14.15% 12.02% 13.24% 9.34% 6.33% 6.67% 3.39% 2.36% 1.26%
2026/06/30 21.7% 15.62% 13.91% 13.57% 8.95% 8.41% 6.53% 2.23% 2.18% 0.73%
  • klook.com
  • headout.com
  • agoda.com
  • viator.com
  • tiqets.com
  • groupon.com.au
  • experienceoz.com.au
  • dreamworld.com.au
  • lunaparksydney.com
  • thrillark.com

Copyright © Adthena. All rights reserved.

In June 2026, Klook.com led with fluctuating impressions, peaking at 26.04% on June 8. Headout.com surged late, reaching 15.62% on June 30. Agoda.com and Viator.com showed steady mid-range shares. Tiqets.com and Groupon.com.au had modest gains, while ExperienceOz.com.au spiked mid-month. Dreamworld.com.au and LunaParkSydney.com maintained low shares, with Thrillark.com trailing.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Hospitality Amusement Parks, Arcades & Attractions

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Hospitality Amusement Parks, Arcades & Attractions - Last month
  1. 1
    Sydney BridgeClimb Experience | Climb Sydney Harbour Bridge https://www.bridgeclimb.com

    The Ultimate Sydney Experience. Climb & Witness Stunning Opera House + Harbour Views. The Only Way to See Sydney at its Best. Limited Spots Available.

  2. 2
    Gold coast theme parks - Save 50% Dreamworld FamilyDeal https://www.experienceoz.com.au

    Save 50% on Dreamworld Family Bundle 1 Day Pass deal. Hurry, Limited time only

  3. 3
    Sea World Resort | Qantas Hotels https://www.qantas.com

    Earn 3 Qantas Points per $1 spent on your hotel. T&Cs apply. Secure your stay with a 20% deposit...

  4. 4
    Melbourne Top 10 Things to Do - Melbourne Tours & Activities https://www.viator.com › things-to-do › melbourne

    Find & Book the Best Things to Do in Melbourne. Tours, Activities, Excursions in Melbourne

  5. 5
    Victoria. Every Bit Different - Things To Do In Melbourne https://www.visitvictoria.com › family-fun

    Bring The Kids & Make The Most of Victoria's Museums, Outdoor Activities & Wildlife. Find Activities For Kids Big & Small At Zoos, Museums, Galleries & Parks Across Victoria. Destinations: Great Ocean Road, Daylesford.

Copyright © Adthena. All rights reserved.

In the vibrant world of PPC advertising, five standout campaigns capture the essence of adventure and family fun. BridgeClimb entices with breathtaking views of Sydney, while Experience Oz offers irresistible savings on Dreamworld family bundles. Qantas Hotels combines luxury with rewards at Sea World Resort. Viator and Visit Victoria showcase Melbourne’s diverse activities, from tours to wildlife adventures, promising unforgettable experiences for all ages.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports