Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Amusement Parks, Arcades & Attractions category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 18.3389703119 |
| 81.6610296881 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 50 |
| 50 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| klook.com | 16.86 |
| dreamworld.com.au | 13.61 |
| viator.com | 12.28 |
| agoda.com | 10.68 |
| lunaparksydney.com | 7.94 |
| headout.com | 6.74 |
| experienceoz.com.au | 6.5 |
| groupon.com.au | 5.5 |
| tiqets.com | 4.31 |
| themeparks.com.au | 2.36 |
| others | 13.22 |
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In the competitive landscape, Klook leads with 16.86% click share, followed by Dreamworld at 13.61%. ‘Others’ collectively hold 13.22%, showcasing diverse competition.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | klook.com | headout.com | agoda.com | viator.com | tiqets.com | groupon.com.au | experienceoz.com.au | dreamworld.com.au | lunaparksydney.com | thrillark.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/06/01 | 18.38% | 6.89% | 19.7% | 9.9% | 2.67% | 9.67% | 9.76% | 5.48% | 1.73% | 3.93% |
| 2026/06/02 | 19.45% | 7.07% | 17.85% | 8.4% | 4.67% | 6.8% | 9.16% | 5.97% | 2.28% | 5.57% |
| 2026/06/03 | 15.65% | 9.5% | 19.03% | 10.17% | 4.57% | 4.47% | 8.18% | 4.82% | 2.55% | 3.77% |
| 2026/06/04 | 18.45% | 7.16% | 14.63% | 15% | 3.2% | 7.23% | 6.61% | 7.36% | 2.73% | 4.58% |
| 2026/06/05 | 17.77% | 9.11% | 15.45% | 9.7% | 6.11% | 5.64% | 6.94% | 5.41% | 2.09% | 3.98% |
| 2026/06/06 | 16.56% | 9.5% | 15.67% | 7.02% | 4.47% | 7.11% | 8.23% | 11.47% | 1.9% | 3.07% |
| 2026/06/07 | 18.76% | 8.41% | 15.08% | 9.36% | 3.27% | 6.76% | 8.05% | 7.62% | 3.44% | 4.38% |
| 2026/06/08 | 20.23% | 7.44% | 16.61% | 12.11% | 3.47% | 5.44% | 7.11% | 7.79% | 2.26% | 4.52% |
| 2026/06/09 | 19.89% | 7.77% | 16.32% | 10.46% | 5.64% | 6.87% | 8.06% | 3.5% | 2.22% | 5.2% |
| 2026/06/10 | 18.47% | 7.39% | 14.81% | 15.32% | 3.17% | 7.31% | 6.81% | 7.98% | 2.14% | 4.73% |
| 2026/06/11 | 18.27% | 9.61% | 16.32% | 9.99% | 6.43% | 5.8% | 7.53% | 3.06% | 3.49% | 4.21% |
| 2026/06/12 | 17.8% | 10.4% | 17.18% | 7.63% | 4.91% | 7.6% | 9.16% | 5.88% | 2.52% | 3.37% |
| 2026/06/13 | 20.01% | 9.14% | 16.15% | 11.16% | 3.4% | 7.38% | 8.68% | 3.52% | 3.48% | 4.71% |
| 2026/06/14 | 19.48% | 7.46% | 16.87% | 12.4% | 3.4% | 5.48% | 7.55% | 9.25% | 2.39% | 4.61% |
| 2026/06/15 | 18.33% | 7.69% | 15.78% | 10.07% | 5.47% | 6.59% | 8.15% | 7.61% | 2.59% | 5.05% |
| 2026/06/16 | 18.52% | 7.46% | 16.25% | 13.88% | 2.64% | 8.11% | 8.35% | 6.56% | 2.67% | 6.48% |
| 2026/06/17 | 18.9% | 8.48% | 16.43% | 14.07% | 5.42% | 10.58% | 6.1% | 5.45% | 2.38% | 2.01% |
| 2026/06/18 | 19.87% | 7.86% | 15.36% | 9.53% | 3.77% | 9.34% | 7.08% | 7.23% | 2.46% | 3.9% |
| 2026/06/19 | 19.9% | 9.29% | 16.73% | 11.73% | 5.93% | 8.57% | 6.44% | 5.63% | 1.67% | 2% |
| 2026/06/20 | 17.45% | 9.28% | 16.59% | 12.74% | 4.37% | 8.34% | 9.53% | 5.14% | 1.25% | 2.66% |
| 2026/06/21 | 19.91% | 10.69% | 13.98% | 14.33% | 6.77% | 9.57% | 9.05% | 3.43% | 1.59% | 1.44% |
| 2026/06/22 | 15.63% | 9% | 18.72% | 8.97% | 4.95% | 8.67% | 11.56% | 8.02% | 1.84% | 1.69% |
| 2026/06/23 | 17.68% | 9.34% | 14.39% | 13.66% | 4.83% | 6.65% | 8.13% | 9.95% | 4.22% | 0.45% |
| 2026/06/24 | 19.02% | 8.7% | 14.05% | 13.04% | 3.17% | 9.12% | 7.89% | 7.17% | 2.59% | 5.4% |
| 2026/06/25 | 15.76% | 7.63% | 14.56% | 14.7% | 3.1% | 6.2% | 9.91% | 8.98% | 2.76% | 2.88% |
| 2026/06/26 | 16.93% | 10.68% | 12.08% | 6.82% | 3.99% | 5.8% | 13.67% | 9.89% | 4.5% | 1.22% |
| 2026/06/27 | 14.52% | 15.1% | 16.28% | 13.59% | 2.68% | 7.95% | 11.89% | 3.98% | 2.64% | 1.36% |
| 2026/06/28 | 19.3% | 13.75% | 14.97% | 10.74% | 5.27% | 8.92% | 7.92% | 6.6% | 1.44% | 1.65% |
| 2026/06/29 | 18.94% | 13.69% | 13.95% | 12.28% | 8.3% | 5.86% | 6.62% | 6.19% | 1.73% | 1.18% |
| 2026/06/30 | 20.64% | 15.95% | 15.8% | 10.98% | 8.23% | 8.02% | 7.03% | 3.43% | 1.91% | 0.65% |
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In June 2026, Klook.com led with fluctuating spend, peaking at 20.64%. Headout.com surged late, reaching 15.95%. Agoda.com maintained stability, while Viator.com saw mid-month highs. Tiqets.com and Groupon.com.au showed consistent growth. Experienceoz.com.au and Dreamworld.com.au had varied trends. Luna Park Sydney and Thrillark.com ended with modest shares.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/06/01 | 57 |
| 2026/06/02 | 59 |
| 2026/06/03 | 65 |
| 2026/06/04 | 52 |
| 2026/06/05 | 61 |
| 2026/06/06 | 62 |
| 2026/06/07 | 60 |
| 2026/06/08 | 64 |
| 2026/06/09 | 62 |
| 2026/06/10 | 61 |
| 2026/06/11 | 56 |
| 2026/06/12 | 58 |
| 2026/06/13 | 55 |
| 2026/06/14 | 57 |
| 2026/06/15 | 56 |
| 2026/06/16 | 62 |
| 2026/06/17 | 56 |
| 2026/06/18 | 63 |
| 2026/06/19 | 58 |
| 2026/06/20 | 57 |
| 2026/06/21 | 55 |
| 2026/06/22 | 53 |
| 2026/06/23 | 57 |
| 2026/06/24 | 54 |
| 2026/06/25 | 53 |
| 2026/06/26 | 47 |
| 2026/06/27 | 58 |
| 2026/06/28 | 48 |
| 2026/06/29 | 55 |
| 2026/06/30 | 59 |
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June began with 57 advertisers, peaking at 65 on June 3. Mid-month saw fluctuations, stabilizing at 59 by June 30.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Headout.com surged with a 3.04% click share increase, while lunaparksydney.com dropped by 1.57%. Viator.com and Groupon.com.au also gained, contrasting with declines for thrillark.com and kkday.com.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | klook.com | headout.com | agoda.com | viator.com | tiqets.com | groupon.com.au | experienceoz.com.au | dreamworld.com.au | lunaparksydney.com | thrillark.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/06/01 | 18.61% | 6.46% | 17.77% | 10.7% | 3.66% | 10.27% | 9.94% | 3.84% | 2.99% | 3.01% |
| 2026/06/02 | 19.24% | 7.4% | 16.3% | 9.54% | 5.73% | 7.71% | 8.67% | 4.15% | 3.64% | 3.85% |
| 2026/06/03 | 15.95% | 8.1% | 18.99% | 12.28% | 6% | 5.2% | 8.42% | 3.4% | 3.2% | 3.21% |
| 2026/06/04 | 24.26% | 5.93% | 12.26% | 18.33% | 3.32% | 7.94% | 5.72% | 4.39% | 3.32% | 3.36% |
| 2026/06/05 | 20.5% | 8.27% | 14.02% | 11.41% | 7.29% | 6.14% | 7.02% | 3.13% | 2.41% | 3.43% |
| 2026/06/06 | 16.41% | 8.7% | 15.25% | 8.95% | 6.43% | 8.32% | 9.17% | 8.07% | 2.39% | 2.17% |
| 2026/06/07 | 19.81% | 7.5% | 13.41% | 12.6% | 4.76% | 6.75% | 8.14% | 5.17% | 3.69% | 2.82% |
| 2026/06/08 | 26.04% | 5.84% | 14.2% | 16.04% | 3.35% | 5.84% | 6.39% | 4.75% | 2.45% | 3.46% |
| 2026/06/09 | 22.17% | 6.86% | 13.31% | 13.43% | 5.64% | 7.13% | 8.13% | 1.99% | 2.75% | 4.31% |
| 2026/06/10 | 24.27% | 6.04% | 12.14% | 18.5% | 3.23% | 7.99% | 5.83% | 5.32% | 2.73% | 3.42% |
| 2026/06/11 | 20.63% | 8.36% | 14.19% | 11.26% | 7.35% | 6.08% | 7.4% | 2.22% | 4.15% | 3.48% |
| 2026/06/12 | 17.31% | 9.35% | 15.87% | 9.34% | 6.38% | 8.54% | 9.67% | 4.17% | 2.92% | 2.34% |
| 2026/06/13 | 19.89% | 7.56% | 13.45% | 14.02% | 4.7% | 6.89% | 8.18% | 2.45% | 4.86% | 2.84% |
| 2026/06/14 | 25.7% | 5.7% | 14.13% | 16.11% | 3.19% | 5.77% | 6.64% | 6.01% | 2.83% | 3.45% |
| 2026/06/15 | 21.14% | 6.72% | 12.78% | 12.9% | 5.47% | 6.83% | 8.3% | 4.98% | 3.21% | 4.16% |
| 2026/06/16 | 23.56% | 6.23% | 13.49% | 17.56% | 2.79% | 8.81% | 7.01% | 4.48% | 3.27% | 4.39% |
| 2026/06/17 | 20.83% | 6.64% | 14.37% | 16.85% | 6.01% | 11.7% | 5.69% | 3.68% | 2.48% | 1.38% |
| 2026/06/18 | 21.4% | 6.79% | 15.2% | 11.28% | 4.25% | 10.38% | 7.39% | 4.43% | 3.07% | 3.3% |
| 2026/06/19 | 22.36% | 9.84% | 14.13% | 13.79% | 6.26% | 8.17% | 6.38% | 3.51% | 2.03% | 1.44% |
| 2026/06/20 | 20.32% | 8.77% | 14.14% | 15.26% | 5.1% | 8.52% | 9.08% | 2.74% | 1.45% | 1.78% |
| 2026/06/21 | 22.42% | 10% | 11.6% | 16.49% | 7.67% | 9.84% | 8.77% | 2.04% | 2% | 1.06% |
| 2026/06/22 | 16.37% | 8.7% | 16.08% | 11.57% | 5.89% | 9.29% | 11.63% | 5.5% | 2.89% | 1.09% |
| 2026/06/23 | 17.73% | 8.41% | 12.18% | 17.79% | 7.24% | 7.24% | 8.6% | 6.07% | 5.14% | 0.4% |
| 2026/06/24 | 21.34% | 9.36% | 11.41% | 14.18% | 4.03% | 10.19% | 8.04% | 4.43% | 3.15% | 4.26% |
| 2026/06/25 | 19.83% | 7.72% | 11.8% | 17.88% | 3.95% | 7.21% | 9.36% | 5.54% | 3.05% | 1.68% |
| 2026/06/26 | 16.19% | 9.53% | 11.7% | 9.72% | 5.5% | 6.22% | 14.59% | 6.43% | 5.36% | 1.39% |
| 2026/06/27 | 13.39% | 15.21% | 13.22% | 17.2% | 3.36% | 8.81% | 13.45% | 2.75% | 2.58% | 1.37% |
| 2026/06/28 | 21.6% | 12.86% | 13.27% | 13.08% | 7.04% | 10.59% | 7.42% | 3.82% | 1.99% | 1.19% |
| 2026/06/29 | 20.71% | 14.15% | 12.02% | 13.24% | 9.34% | 6.33% | 6.67% | 3.39% | 2.36% | 1.26% |
| 2026/06/30 | 21.7% | 15.62% | 13.91% | 13.57% | 8.95% | 8.41% | 6.53% | 2.23% | 2.18% | 0.73% |
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In June 2026, Klook.com led with fluctuating impressions, peaking at 26.04% on June 8. Headout.com surged late, reaching 15.62% on June 30. Agoda.com and Viator.com showed steady mid-range shares. Tiqets.com and Groupon.com.au had modest gains, while ExperienceOz.com.au spiked mid-month. Dreamworld.com.au and LunaParkSydney.com maintained low shares, with Thrillark.com trailing.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
The Ultimate Sydney Experience. Climb & Witness Stunning Opera House + Harbour Views. The Only Way to See Sydney at its Best. Limited Spots Available.
Save 50% on Dreamworld Family Bundle 1 Day Pass deal. Hurry, Limited time only
Earn 3 Qantas Points per $1 spent on your hotel. T&Cs apply. Secure your stay with a 20% deposit...
Find & Book the Best Things to Do in Melbourne. Tours, Activities, Excursions in Melbourne
Bring The Kids & Make The Most of Victoria's Museums, Outdoor Activities & Wildlife. Find Activities For Kids Big & Small At Zoos, Museums, Galleries & Parks Across Victoria. Destinations: Great Ocean Road, Daylesford.
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In the vibrant world of PPC advertising, five standout campaigns capture the essence of adventure and family fun. BridgeClimb entices with breathtaking views of Sydney, while Experience Oz offers irresistible savings on Dreamworld family bundles. Qantas Hotels combines luxury with rewards at Sea World Resort. Viator and Visit Victoria showcase Melbourne’s diverse activities, from tours to wildlife adventures, promising unforgettable experiences for all ages.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the AUS Hospitality Amusement Parks, Arcades & Attractions June 2026 Report
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Data within the AUS Hospitality Amusement Parks, Arcades & Attractions June 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
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