Why is the AUS Hospitality Amusement Parks, Arcades & Attractions July 2026 Report useful and how should I use it?

Why is the AUS Hospitality Amusement Parks, Arcades & Attractions July 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Hospitality Amusement Parks, Arcades & Attractions July 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Hospitality Amusement Parks, Arcades & Attractions July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Hospitality Amusement Parks, Arcades & Attractions July 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Hospitality Amusement Parks, Arcades & Attractions July 2026 Report for?

The AUS Hospitality Amusement Parks, Arcades & Attractions July 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Hospitality Amusement Parks, Arcades & Attractions - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Amusement Parks, Arcades & Attractions category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Hospitality Amusement Parks, Arcades & Attractions AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	28.9905259719
	71.0094740281

28%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	45
	55

45%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	0%
Transactional	3%
Navigational	11%
Seasonal	0%
Local	23%
Problem Solving	0%

Market Exposure

Share of Clicks for top 10 AUS Hospitality Amusement Parks, Arcades & Attractions brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
klook.com	15.7
viator.com	14.32
dreamworld.com.au	11.11
agoda.com	10.18
headout.com	9.47
experienceoz.com.au	8.3
lunaparksydney.com	5.56
groupon.com.au	5.11
tiqets.com	3.91
themeparks.com.au	1.88
others	14.46

klook.com - 15.7%
viator.com - 14.32%
dreamworld.com.au - 11.11%
agoda.com - 10.18%
headout.com - 9.47%
experienceoz.com.au - 8.3%
lunaparksydney.com - 5.56%
groupon.com.au - 5.11%
tiqets.com - 3.91%
themeparks.com.au - 1.88%
others - 14.46%

In the competitive landscape of Google’s PPC for the hospitality industry, Klook leads with a 15.7% click share. Others closely follow at 14.46%, while Viator captures 14.32%. Dreamworld and Agoda also hold significant shares.

Market Exposure

Share of Spend for the top 10 AUS Hospitality Amusement Parks, Arcades & Attractions brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	headout.com	klook.com	agoda.com	experienceoz.com.au	groupon.com.au	viator.com	dreamworld.com.au	lunaparksydney.com	tiqets.com	themeparks.com.au
2026/07/01	15.42%	18.96%	15.42%	9.48%	9.01%	10.71%	3.77%	1.26%	6.16%	0%
2026/07/02	13.52%	18.27%	12.79%	6.18%	5.7%	13.02%	6.62%	1.6%	7.59%	0.09%
2026/07/03	14.61%	17.94%	11.94%	10.11%	6.14%	11.14%	5.07%	1.25%	7.27%	1.08%
2026/07/04	11.94%	11.51%	11.66%	13.12%	6.89%	15.37%	5.26%	1.86%	3.79%	2.68%
2026/07/05	12.72%	16.74%	11.89%	8.14%	8.69%	12.78%	6.33%	2.18%	4.31%	1.97%
2026/07/06	10.79%	16.95%	9.2%	9.25%	5.39%	15.28%	5.53%	1.58%	6.41%	1.81%
2026/07/07	11.36%	18.39%	15.19%	8.59%	5.25%	14.54%	5.1%	1.17%	5.13%	1.33%
2026/07/08	8.89%	17.6%	14.05%	10.43%	6.87%	12.24%	5.67%	1.68%	7.45%	1.48%
2026/07/09	11.17%	18.06%	18.28%	7.95%	7.99%	8.86%	4.18%	2.02%	5.83%	2.61%
2026/07/10	9.11%	16.51%	15.28%	9.99%	6.49%	11.61%	6.16%	1.69%	4.56%	3.26%
2026/07/11	11.51%	15.27%	15.7%	8.7%	7.96%	13.72%	5.98%	2.16%	3.28%	1.72%
2026/07/12	11.04%	16.84%	14.4%	9.55%	5.23%	16.14%	4.83%	1.8%	3.14%	1.85%
2026/07/13	12.25%	17.82%	13.82%	6.37%	4.09%	17.59%	6.98%	2.52%	2.67%	1.62%
2026/07/14	12%	16.78%	13.52%	9.85%	4.48%	13.89%	5.12%	2.21%	3.49%	2.41%
2026/07/15	12.13%	15.71%	10.69%	10.57%	4.41%	14.3%	6.47%	2.17%	5.36%	2.32%
2026/07/16	10.53%	7.98%	13.1%	9.87%	7.81%	13.46%	7.02%	1.09%	2.84%	2.23%
2026/07/17	8.97%	10.61%	13.61%	19.55%	6.61%	12.61%	3.73%	1.57%	1.79%	1.39%
2026/07/18	11.58%	19.26%	12.17%	13.7%	8.23%	13.21%	4.23%	1.13%	2.98%	0.74%
2026/07/19	13.06%	21.64%	14.26%	8.35%	5.24%	15.12%	5.07%	2.04%	2.37%	1.59%
2026/07/20	9.98%	19.16%	12.76%	12.83%	3.71%	14.1%	7.58%	1%	3.29%	1.37%
2026/07/21	11.4%	15.93%	12.84%	9.35%	4.25%	13.19%	4.86%	2.1%	3.31%	2.29%
2026/07/22	10.16%	13.31%	14.05%	10%	4.17%	15.09%	5.97%	2.08%	3.1%	2.98%
2026/07/23	9.32%	19.42%	12.88%	8.93%	3.54%	14.1%	4.04%	1.77%	3.47%	2.54%
2026/07/24	11.44%	17.57%	15.44%	10.2%	4.87%	11.85%	5.15%	1.09%	3.95%	1.75%
2026/07/25	10.09%	15.36%	14.06%	8.22%	9.61%	16.04%	5.67%	1.82%	2.73%	2.06%
2026/07/26	10.83%	20.33%	11.39%	7.92%	5.19%	18.56%	3.71%	2.67%	4.18%	1.68%
2026/07/27	10.85%	8.64%	15.12%	10.69%	8.38%	10.11%	8.17%	3.99%	2.36%	2.95%
2026/07/28	11.6%	12.51%	12.38%	9.3%	7.63%	14.1%	5.66%	1.55%	3.98%	1.76%
2026/07/29	1.88%	19.99%	12.21%	9.69%	11.26%	15.49%	4.12%	2.15%	3.75%	0.88%
2026/07/30	7.65%	12.31%	11.02%	10%	8.45%	13.1%	5.27%	2.98%	3.44%	1.93%
2026/07/31	15.95%	13.14%	10.46%	10.37%	9.85%	8.02%	5.46%	3.07%	2.93%	2.37%

headout.com
klook.com
agoda.com
experienceoz.com.au
groupon.com.au
viator.com
dreamworld.com.au
lunaparksydney.com
tiqets.com
themeparks.com.au

In July 2026, Klook.com led PPC spend, peaking at 21.64% on July 19. Headout.com fluctuated, ending strong at 15.95% on July 31. Agoda.com maintained steady performance, while Viator.com saw a mid-month surge. Overall, dynamic shifts marked the month.

Market Exposure

Competitor Count for AUS Hospitality Amusement Parks, Arcades & Attractions

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/07/01	53
2026/07/02	57
2026/07/03	62
2026/07/04	58
2026/07/05	62
2026/07/06	64
2026/07/07	62
2026/07/08	62
2026/07/09	50
2026/07/10	51
2026/07/11	57
2026/07/12	60
2026/07/13	66
2026/07/14	65
2026/07/15	64
2026/07/16	56
2026/07/17	56
2026/07/18	57
2026/07/19	51
2026/07/20	53
2026/07/21	65
2026/07/22	68
2026/07/23	63
2026/07/24	66
2026/07/25	68
2026/07/26	67
2026/07/27	62
2026/07/28	64
2026/07/29	56
2026/07/30	57
2026/07/31	59

July saw a dynamic shift in advertisers, starting at 53 and peaking at 68. The month concluded with a stable 59, reflecting a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Hospitality Amusement Parks, Arcades & Attractions

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
klook.com	1.27%
lunaparksydney.com	0.87%
groupon.com.au	0.52%
jtrholidays.com	0.5%
airbnb.com.au	0.27%
sydneytowereye.com.au	-0.41%
agoda.com	-0.6%
tiqets.com	-0.95%
madametussauds.com	-1.1%
headout.com	-1.75%

In the past month, klook.com surged with a 1.27% click share increase, while headout.com faced a decline of 1.75%.

Campaign Efficiency

AUS Hospitality Amusement Parks, Arcades & Attractions Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	klook.com	headout.com	agoda.com	experienceoz.com.au	groupon.com.au	viator.com	dreamworld.com.au	lunaparksydney.com	tiqets.com	thrillark.com
2026/07/01	19.52%	15.49%	13.57%	8.35%	9.71%	12.16%	2%	1.38%	6.64%	2.53%
2026/07/02	20.17%	12.48%	13.43%	6.58%	6.27%	14.68%	4.63%	1.43%	7.84%	1.83%
2026/07/03	18.6%	14.47%	12.59%	11.61%	7.1%	12.19%	3.55%	1.57%	7.27%	1.79%
2026/07/04	11.92%	12.56%	12.4%	12.07%	6.67%	15.54%	3.26%	1.89%	3.76%	0.67%
2026/07/05	17.36%	11.86%	12.67%	8.69%	10.17%	15.16%	4.54%	2.44%	4.81%	0.7%
2026/07/06	17.59%	10.82%	9.77%	9.3%	5.54%	16.74%	3.71%	1.59%	7.03%	0.67%
2026/07/07	19.49%	10.56%	15.66%	9.47%	5.97%	14.99%	3.22%	1.51%	5.31%	0.34%
2026/07/08	18.98%	8.18%	14.92%	10.58%	6.91%	12.84%	3.47%	1.57%	7.06%	2.19%
2026/07/09	18.87%	11.61%	18.64%	8.76%	8.53%	10.27%	2.79%	1.47%	6.45%	1.16%
2026/07/10	18.33%	9.17%	16.6%	9.98%	6.67%	14.17%	4.05%	1.51%	5.21%	0.87%
2026/07/11	16.91%	11.97%	17.38%	8.89%	8.05%	15.74%	3.91%	2%	3.47%	0.92%
2026/07/12	18.57%	11.45%	15.35%	9.78%	5.26%	16.21%	3.1%	1.46%	3.52%	2.15%
2026/07/13	20.51%	13.08%	14.26%	6.98%	4.72%	18.69%	4.38%	2.24%	3.06%	0.94%
2026/07/14	18.58%	12.55%	14.78%	9.11%	4.4%	14.79%	3.06%	2.24%	3.73%	0.83%
2026/07/15	17.61%	13%	11.52%	10.23%	4.73%	16.32%	3.87%	2.36%	5.08%	1.78%
2026/07/16	9.02%	11.62%	14.47%	10.41%	8.72%	14.97%	4.97%	1.23%	3.57%	1.88%
2026/07/17	12.68%	9.78%	14.34%	19.61%	6.78%	13.12%	2.57%	1.88%	2.19%	1.34%
2026/07/18	20.16%	9.66%	13.41%	14.81%	9.59%	13.47%	2.57%	1.28%	3.24%	1.95%
2026/07/19	23.44%	11.15%	15.36%	9.71%	6.03%	16.24%	3.39%	2.25%	2.32%	0.9%
2026/07/20	21.6%	10.11%	13.94%	12.67%	4.14%	14.13%	4.81%	1.15%	3.58%	1.43%
2026/07/21	18.58%	12.55%	14.78%	9.11%	4.4%	14.79%	3.06%	2.24%	3.73%	0.83%
2026/07/22	15.37%	10.03%	15.79%	10.68%	4.62%	17.9%	4.14%	2.61%	3.77%	0.38%
2026/07/23	21.51%	9.68%	14%	9.47%	3.46%	16.23%	2.65%	1.7%	3.85%	3.07%
2026/07/24	19.44%	11.75%	16.55%	10.82%	4.85%	12.97%	3.62%	1.07%	4.28%	1.34%
2026/07/25	17.07%	10.42%	14.89%	8.59%	10.01%	17.44%	3.82%	1.95%	3.16%	0.33%
2026/07/26	23.6%	10.97%	12.23%	7.94%	5.99%	19.52%	2.35%	2.41%	4.4%	0.75%
2026/07/27	9.71%	11.02%	16.4%	12.27%	8.67%	10.8%	5.83%	4.57%	2.75%	0.75%
2026/07/28	14.68%	11.83%	13.79%	10.07%	7.97%	14.55%	3.97%	1.83%	4.16%	2.97%
2026/07/29	21.6%	1.53%	12.56%	10.27%	11.86%	17.05%	2.66%	2.03%	3.8%	2.94%
2026/07/30	13.34%	5.49%	12.37%	9.87%	9.65%	15.41%	3.8%	3.29%	3.88%	2.82%
2026/07/31	14.81%	14.78%	12%	11.49%	10.92%	8.12%	3.62%	3.35%	3.33%	0.45%

klook.com
headout.com
agoda.com
experienceoz.com.au
groupon.com.au
viator.com
dreamworld.com.au
lunaparksydney.com
tiqets.com
thrillark.com

Klook.com led July with fluctuating impressions, peaking mid-month. Headout.com saw a dip, while Agoda.com maintained steady growth. Experienceoz.com.au and Groupon.com.au showed varied trends. Viator.com ended strong, while others had mixed results.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Hospitality Amusement Parks, Arcades & Attractions

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Hospitality Amusement Parks, Arcades & Attractions - Last month

1
Top 10 Best Things To Do In Sydney - See the Beauty of Australia https://www.airbnb.com.au › bestplaces › sydney
Explore Australia's Blue Mountains on a guided hike. Reserve your spot today! Waterfall Views. Certified Tour Guide. 13 Kilometre Hike.
2
Dream world pass | Save 50% Family Deal 1Day Pass https://www.experienceoz.com.au
Save 50% Family Bundle 1 Day Pass deal. Hurry, Limited time only
3
Harry Potter™: The Exhibition - Tickets on Sale Now https://www.harrypotterexhibition.com › sydney
A Family Friendly Harry Potter Adventure - Book Your Magical Day Out. Harry Potter: The Exhibition tickets on sale now - book yours before they sell out.
4
Sea World Resort | Qantas Hotels https://www.qantas.com
Earn 3 Qantas Points per $1 spent on your hotel. T&Cs apply. Secure your stay with a 20% deposit...
5
Melbourne Top 10 Things to Do - Best 2026's Tourist Attractions https://www.viator.com › things-to-do › melbourne
Don't just visit, experience Melbourne. Reserve your must-do activities and pay later. Quick & Easy Purchase Process! Full Refund Available up to 24 Hours Before Your Tour Date. A TripAdvisor Company. Photos, Videos, & Maps. Verified Reviews.

In the vibrant world of PPC advertising, five standout campaigns capture the essence of adventure and family fun. Airbnb invites explorers to Sydney’s Blue Mountains, promising breathtaking waterfall views and guided hikes. Experience Oz entices families with a 50% discount on Dreamworld passes, urging quick action. The Harry Potter Exhibition offers a magical family outing, while Qantas Hotels combines luxury with rewards at Sea World Resort. Lastly, Viator showcases Melbourne’s top attractions, emphasizing flexibility and verified experiences. Each ad uniquely appeals to wanderlust and family bonding, creating irresistible calls to action.

Frequently Asked Questions

Why is the AUS Hospitality Amusement Parks, Arcades & Attractions July 2026 Report useful and how should I use it?

Why is the AUS Hospitality Amusement Parks, Arcades & Attractions July 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Hospitality Amusement Parks, Arcades & Attractions July 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Hospitality Amusement Parks, Arcades & Attractions July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Hospitality Amusement Parks, Arcades & Attractions July 2026 Report?

The AUS Hospitality Amusement Parks, Arcades & Attractions July 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Hospitality Amusement Parks, Arcades & Attractions July 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Hospitality Amusement Parks, Arcades & Attractions July 2026 Report for?

The AUS Hospitality Amusement Parks, Arcades & Attractions July 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Hospitality Amusement Parks, Arcades & Attractions - PPC Market Share Analysis July 2026