Why is the AUS Hospitality Amusement Parks, Arcades & Attractions August 2026 Report useful and how should I use it?

Why is the AUS Hospitality Amusement Parks, Arcades & Attractions August 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Hospitality Amusement Parks, Arcades & Attractions August 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Hospitality Amusement Parks, Arcades & Attractions August 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Hospitality Amusement Parks, Arcades & Attractions August 2026 Report aggregates data from across both device types and Google Shopping.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Hospitality Amusement Parks, Arcades & Attractions - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Amusement Parks, Arcades & Attractions category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Hospitality Amusement Parks, Arcades & Attractions AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	26.8947100712
	73.1052899288

26%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	44
	56

44%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	0%
Transactional	4%
Navigational	13%
Seasonal	0%
Local	24%
Problem Solving	0%

Market Exposure

Share of Clicks for top 10 AUS Hospitality Amusement Parks, Arcades & Attractions brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
headout.com	14.86
klook.com	13.44
agoda.com	10.76
viator.com	10.17
dreamworld.com.au	8.46
lunaparksydney.com	6.93
experienceoz.com.au	6.91
groupon.com.au	5.98
tiqets.com	3.71
bridgeclimb.com	2.45
others	16.33

headout.com - 14.86%
klook.com - 13.44%
agoda.com - 10.76%
viator.com - 10.17%
dreamworld.com.au - 8.46%
lunaparksydney.com - 6.93%
experienceoz.com.au - 6.91%
groupon.com.au - 5.98%
tiqets.com - 3.71%
bridgeclimb.com - 2.45%
others - 16.33%

In the PPC landscape, ‘others’ dominate with 16.33% click share, while ‘headout.com’ leads individual advertisers at 14.86%. ‘Klook.com’ follows closely with 13.44%.

Market Exposure

Share of Spend for the top 10 AUS Hospitality Amusement Parks, Arcades & Attractions brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	headout.com	klook.com	experienceoz.com.au	viator.com	tiqets.com	agoda.com	groupon.com.au	dreamworld.com.au	kkday.com	thrillark.com
2026/08/01	13.53%	10.16%	10.08%	7.37%	2.39%	14.27%	9.57%	11.26%	1.43%	1.62%
2026/08/02	14.2%	12.41%	9.39%	9.66%	2.68%	15.8%	9.3%	5.73%	1.53%	2.32%
2026/08/03	12.74%	11.59%	7.07%	10.03%	3.03%	15.73%	8.71%	6.49%	1.46%	3.98%
2026/08/04	8.7%	12.11%	12.5%	2.34%	2.02%	18.45%	10.71%	5.42%	1.13%	6.52%
2026/08/05	10.8%	12.25%	5.68%	16.32%	3.1%	14.16%	9.38%	0.35%	0.81%	5.51%
2026/08/06	14.74%	14.89%	7.72%	12.41%	2.97%	15.17%	6.15%	0.82%	3.04%	7.18%
2026/08/07	15.9%	16.07%	4.45%	14.66%	3.79%	17.55%	8.41%	2%	0.38%	5.91%
2026/08/08	14.14%	21.03%	6.84%	13.66%	3.14%	16.42%	10%	0.88%	0.67%	0.26%
2026/08/09	15.62%	19.55%	10.36%	7.29%	3.6%	15.46%	8.76%	1.64%	1.75%	2.43%
2026/08/10	21.5%	19.71%	9.05%	13.84%	2.98%	11.81%	7.9%	0.89%	1.67%	1.2%
2026/08/11	21.61%	18.49%	9.69%	11.68%	3.95%	13.46%	7.7%	1.37%	1.88%	2.25%
2026/08/12	15.85%	19.61%	7.42%	9.98%	4.89%	14.94%	8.07%	1.33%	2.27%	1.97%
2026/08/13	15.71%	18.03%	5.64%	15.5%	2.91%	16.3%	8.48%	1.16%	1.48%	3.93%
2026/08/14	18.73%	19.88%	5.17%	15.55%	3.46%	14.88%	7.35%	1.26%	1.35%	1%
2026/08/15	19.08%	19.88%	6.02%	10.31%	4.13%	15.81%	6.58%	2.54%	3.48%	1.84%
2026/08/16	20.41%	16.37%	6.86%	11.66%	2.66%	16.84%	7.5%	1.73%	2.52%	3.25%
2026/08/17	16.63%	15.87%	2.8%	10.22%	3.16%	19.74%	7.74%	0.99%	4.34%	6.3%
2026/08/18	16.19%	15.81%	7.59%	10.68%	3.79%	17.38%	7.77%	1.14%	2.04%	5.55%
2026/08/19	16.15%	18.14%	5.93%	17.28%	3.26%	13.96%	6.03%	1.06%	2.11%	2.44%
2026/08/20	17.25%	19.46%	6.62%	15.99%	2.52%	11.82%	5.44%	1.06%	3.87%	3.04%
2026/08/21	18.55%	20.29%	11.65%	7.98%	5.81%	11.26%	4.32%	0.94%	1.37%	7.12%
2026/08/22	21.36%	19.45%	7.88%	12.7%	8.09%	7.44%	1.58%	1.38%	1.89%	5.23%
2026/08/23	21.68%	18.32%	8.64%	8.77%	5.51%	12.84%	3.35%	2.48%	0.22%	3.65%
2026/08/24	18.77%	15.58%	6.06%	17.7%	5.24%	12.16%	5.71%	1.47%	1.54%	6.91%
2026/08/25	19.69%	14.9%	6.84%	6.22%	4.82%	17.4%	5.63%	2.88%	3.79%	4.83%
2026/08/26	27.65%	19.47%	7.74%	6.74%	2.31%	14.52%	1.24%	1.08%	2.12%	2.67%
2026/08/27	24.03%	19.25%	4.1%	11.13%	3.45%	12.46%	4.29%	1.61%	0.15%	2.49%
2026/08/28	27.63%	17.23%	6.79%	7.29%	2.45%	10.48%	2.43%	1.32%	5.5%	0.79%
2026/08/29	24.72%	18.9%	5.34%	5.78%	2.78%	10.15%	3.79%	1.3%	3.02%	2.27%
2026/08/30	22.02%	17.34%	4.84%	8.75%	8.06%	14.53%	6.5%	1.43%	0%	0%
2026/08/31	24.66%	18.45%	10.89%	8.46%	8.24%	7.41%	5.09%	3.19%	2.11%	0%

headout.com
klook.com
experienceoz.com.au
viator.com
tiqets.com
agoda.com
groupon.com.au
dreamworld.com.au
kkday.com
thrillark.com

In August 2026, Headout.com led with a peak spend share of 27.65% on the 26th. Klook.com followed closely, peaking at 21.03% on the 8th. Experienceoz.com.au saw fluctuations, ending at 10.89%. Viator.com had a notable rise to 17.7% on the 24th. Tiqets.com showed a steady increase, finishing at 8.24%. Agoda.com experienced a dip, closing at 7.41%. Groupon.com.au’s share declined, ending at 5.09%. Dreamworld.com.au remained low, peaking at 3.19% on the 31st. Thrillark.com and Kkday.com had minor fluctuations, closing at 2.27% and 2.11%, respectively.

Market Exposure

Competitor Count for AUS Hospitality Amusement Parks, Arcades & Attractions

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/08/01	58
2026/08/02	62
2026/08/03	55
2026/08/04	59
2026/08/05	60
2026/08/06	48
2026/08/07	47
2026/08/08	46
2026/08/09	52
2026/08/10	48
2026/08/11	47
2026/08/12	45
2026/08/13	40
2026/08/14	41
2026/08/15	45
2026/08/16	42
2026/08/17	38
2026/08/18	39
2026/08/19	40
2026/08/20	39
2026/08/21	49
2026/08/22	55
2026/08/23	51
2026/08/24	49
2026/08/25	53
2026/08/26	48
2026/08/27	46
2026/08/28	42
2026/08/29	49
2026/08/30	42
2026/08/31	46

August saw a fluctuating advertiser landscape, starting at 58, dipping mid-month to 38, and rebounding to 46.

Campaign Efficiency

Market Loss & Market Gains for AUS Hospitality Amusement Parks, Arcades & Attractions

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
headout.com	4.28%
tiqets.com	1.74%
lunaparksydney.com	1.63%
dreamworld.com.au	0.72%
jtrholidays.com	0.58%
experienceoz.com.au	-0.61%
klook.com	-1.03%
viator.com	-2.02%
groupon.com.au	-3.05%
agoda.com	-3.07%

Headout.com surged with a 4.28% click share increase, while Agoda.com dropped by 3.07%. Tiqets.com and Luna Park Sydney also saw gains, contrasting with declines for Groupon.com.au and Viator.com.

Campaign Efficiency

AUS Hospitality Amusement Parks, Arcades & Attractions Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	headout.com	klook.com	experienceoz.com.au	tiqets.com	viator.com	agoda.com	groupon.com.au	dreamworld.com.au	lunaparksydney.com	thrillark.com
2026/08/01	13.11%	11.41%	12.16%	2.88%	7.64%	16.26%	10.71%	7.57%	2.7%	1.55%
2026/08/02	13.75%	13.89%	10.71%	2.55%	10.05%	15.14%	11.17%	4.78%	1.81%	2.05%
2026/08/03	13.88%	12.73%	7.58%	3.28%	11.55%	16.5%	10.15%	5.64%	2.09%	2.67%
2026/08/04	9.46%	12.73%	14.25%	2.35%	2.82%	20.02%	11.72%	4.6%	2.35%	5.64%
2026/08/05	11.45%	12.35%	6.84%	3.03%	16.55%	13.87%	12.06%	0.3%	1.76%	4.32%
2026/08/06	14.19%	17.08%	9.13%	3.39%	11.55%	15.68%	7.28%	0.6%	1.67%	6.31%
2026/08/07	14.4%	14.48%	5.15%	3.49%	15.57%	16.2%	9.86%	1.46%	1.48%	4.21%
2026/08/08	14.29%	22.61%	7.18%	2.75%	13.61%	14.94%	11.04%	1.18%	1.24%	0.28%
2026/08/09	15.61%	20.91%	12.09%	3.57%	8.97%	13.52%	10.51%	1.48%	1.35%	2.71%
2026/08/10	18.09%	22.84%	10.24%	2.94%	14.81%	10.81%	8.95%	0.96%	1.38%	1.03%
2026/08/11	21.06%	18.02%	11.28%	3.56%	11.54%	14.25%	8.97%	1.21%	0.44%	2.14%
2026/08/12	17.08%	18.53%	7.89%	5.1%	10.13%	14.15%	9.76%	1.36%	3.47%	1.9%
2026/08/13	16.5%	17.34%	6.24%	2.94%	14.99%	14.8%	10.63%	1.22%	1%	3.79%
2026/08/14	19%	18%	5.62%	2.96%	16.15%	13.95%	9.01%	1.32%	3.9%	1.11%
2026/08/15	19.54%	17.74%	7.68%	4.44%	10.97%	15.18%	8.22%	2.05%	2.11%	2.1%
2026/08/16	21.14%	15.66%	8.73%	2.6%	11.35%	15.88%	9.01%	1.8%	1.26%	3.06%
2026/08/17	18.08%	14.78%	3.09%	3.62%	9.74%	20.66%	9.61%	1.03%	2.11%	5.08%
2026/08/18	16.02%	15.18%	8.99%	4.86%	9.96%	18.47%	9.93%	0.98%	2.08%	4.33%
2026/08/19	16.18%	17.12%	7.19%	3.89%	17.44%	13.16%	8%	1.13%	2.5%	2.36%
2026/08/20	17.63%	18.51%	8.27%	2.31%	14.95%	10.84%	7.04%	1.12%	3.06%	2.85%
2026/08/21	17.7%	20.11%	14.82%	6.53%	7.41%	10.85%	5.01%	0.76%	1.14%	6.28%
2026/08/22	21.9%	21.1%	9.04%	8.96%	12.55%	5.96%	1.78%	1.15%	2.09%	4.21%
2026/08/23	20.42%	17.87%	10.12%	5.93%	8.68%	13.34%	3.78%	2.57%	1.89%	4.34%
2026/08/24	17.17%	12.69%	6.48%	5.69%	17.76%	11.12%	7.22%	0.94%	0.69%	4.91%
2026/08/25	20.68%	14.31%	7.54%	5.69%	6.33%	16.35%	6.36%	2.85%	1.61%	3.73%
2026/08/26	29.34%	18.34%	8.96%	2.79%	5.8%	14.7%	1.45%	1%	1.37%	1.92%
2026/08/27	25.73%	17.73%	3.86%	4.49%	10.44%	13.42%	5.43%	1.37%	2.87%	2.17%
2026/08/28	29.32%	14.23%	7.45%	2.43%	6.58%	9.28%	2.85%	1.18%	3.31%	0.59%
2026/08/29	27.68%	16.76%	5.83%	3.01%	5.5%	10%	3.91%	1.29%	5.43%	2.07%
2026/08/30	26.39%	14.29%	5.76%	9.3%	9.25%	10.53%	7.25%	1.23%	3.25%	0%
2026/08/31	26.12%	17.65%	12.31%	9.8%	7.9%	5.78%	5.47%	3%	1.42%	0%

headout.com
klook.com
experienceoz.com.au
tiqets.com
viator.com
agoda.com
groupon.com.au
dreamworld.com.au
lunaparksydney.com
thrillark.com

Headout.com surged in August, peaking at 29.34% on the 26th. Klook.com fluctuated, reaching 22.84% on the 10th. Experienceoz.com.au saw a low of 3.09% on the 17th. Tiqets.com ended strong at 9.8%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Hospitality Amusement Parks, Arcades & Attractions

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Hospitality Amusement Parks, Arcades & Attractions - Last month

1
Gold Coast Theme Park Passes - Save 25% Dreamworld Mega Deal https://www.experienceoz.com.au
Multi-Day Passes, Village or Dreamworld, plus single day tickets. Gold Coast Theme Park Tickets & Passes - Instant Tickets. AfterPay and ZipPay Options. Special Offers & Deals. Australian Owned Business. The Local Aussie Experts. 7 Days Support.
2
Dreamworld - From $75 - Coomera | Groupon https://www.groupon.com.au
Dreamworld + SkyPoint 2-day pass just $89 on Groupon. Save 31% on your tickets. Two Gold...
3
Sea World Resort (Gold Coast) - Today’s 2026/27 Deal https://www.luxuryescapes.com
Today’s Sea World Resort Deal for Travel in 2026/2027 - Bestselling Sea World Resort for Ultimate Family Fun
4
Sea World Resort | Qantas Hotels https://www.qantas.com
Earn 3 Qantas Points per $1 spent on your hotel. T&Cs apply. Secure your stay with a 20% deposit on select hotels. T&Cs apply. No Booking Fees. Instant Confirmed Booking. Flexible Cancellation.
5
Top Queensland Theme Parks - Best Gold Coast Theme Parks https://www.queensland.com
Big thrills, water rides and smiles all round at Queensland’s top theme parks. Plan a day packed with rides, slides and unforgettable Queensland theme park fun. See Deals. Plan Your Holiday. Stay In Touch.

In the vibrant world of Google PPC, five advertisers shine with compelling offers. Experience Oz entices with a 25% Dreamworld Mega Deal, emphasizing local expertise and flexible payment options. Groupon offers a 31% discount on Dreamworld passes, appealing to budget-conscious thrill-seekers. Luxury Escapes and Qantas Hotels highlight Sea World Resort’s family fun, with Qantas adding loyalty points and flexible booking. Queensland.com invites adventurers to explore top theme parks, promising unforgettable experiences. Each ad weaves a unique narrative, capturing the essence of adventure and value.

Frequently Asked Questions

Why is the AUS Hospitality Amusement Parks, Arcades & Attractions August 2026 Report useful and how should I use it?

Why is the AUS Hospitality Amusement Parks, Arcades & Attractions August 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Hospitality Amusement Parks, Arcades & Attractions August 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Hospitality Amusement Parks, Arcades & Attractions August 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Hospitality Amusement Parks, Arcades & Attractions August 2026 Report?

The AUS Hospitality Amusement Parks, Arcades & Attractions August 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Hospitality Amusement Parks, Arcades & Attractions August 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Hospitality Amusement Parks, Arcades & Attractions August 2026 Report for?

The AUS Hospitality Amusement Parks, Arcades & Attractions August 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

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What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Hospitality Amusement Parks, Arcades & Attractions - PPC Market Share Analysis August 2026