US Hospitality Events & Conferences - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Events & Conferences category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Events & Conferences – US

Google AI Overview visibility for Hospitality Events & Conferences US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 16.7468001373
83.2531998627
16%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 63
37
63%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 15%
Transactional 7%
Navigational 1%
Seasonal 1%
Local 28%
Problem Solving 1%

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Market Exposure

Share of Clicks for top 10 US Hospitality Events & Conferences brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
stubhub.com 24.44
viator.com 11.62
getyourguide.com 10.95
seatgeek.com 6
eventbrite.com 5.52
eventticketscenter.com 3.32
ticketmaster.com 3.17
klook.com 2.72
gotickets.com 2.06
gametime.co 1.62
others 28.58
  • stubhub.com - 24.44%
  • viator.com - 11.62%
  • getyourguide.com - 10.95%
  • seatgeek.com - 6%
  • eventbrite.com - 5.52%
  • eventticketscenter.com - 3.32%
  • ticketmaster.com - 3.17%
  • klook.com - 2.72%
  • gotickets.com - 2.06%
  • gametime.co - 1.62%
  • others - 28.58%

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StubHub leads with 24.44% click share, followed by Viator at 11.62%. “Others” collectively hold 28.58%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Hospitality Events & Conferences brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date stubhub.com viator.com seatgeek.com getyourguide.com gotickets.com tickets-center.com ticketmaster.com eventticketscenter.com zola.com tickpick.com
2026/02/01 32.65% 7.13% 5.31% 9.96% 4.2% 2.46% 2.88% 3.87% 2.82% 1.01%
2026/02/02 30.72% 6.57% 6.43% 9.57% 4.07% 2.22% 2.33% 3.07% 3.37% 1.26%
2026/02/03 33.26% 6.33% 7.12% 6.02% 3.05% 2.65% 2.9% 3.41% 2.91% 2.14%
2026/02/04 27.58% 6.61% 5.78% 11.9% 3.53% 2.32% 3.41% 3.34% 2.55% 1.46%
2026/02/05 25.67% 8.85% 5.96% 15.99% 3.59% 2.13% 2.46% 2.79% 1.4% 1.29%
2026/02/06 28.46% 8.32% 5.55% 12.3% 3.23% 2.35% 2.51% 3.07% 2.72% 1.61%
2026/02/07 28.97% 8.56% 4.65% 12.35% 4.07% 3.06% 2.03% 2.03% 1.41% 1.73%
2026/02/08 34.5% 6.41% 5.09% 6.2% 2.88% 3.65% 2.15% 2.86% 1.93% 2.7%
2026/02/09 28.52% 9.27% 4.77% 14.6% 3.31% 2.22% 2.64% 2.12% 1.42% 1.61%
2026/02/10 29.87% 7.65% 4.79% 11.09% 2.76% 2.97% 2.37% 2.54% 1.22% 2.81%
2026/02/11 30.3% 7.18% 5.91% 9.5% 3.91% 3.27% 2.68% 3.78% 1.6% 2.49%
2026/02/12 25.48% 8.79% 5.93% 15.89% 3.56% 2.11% 2.46% 2.81% 1.39% 1.28%
2026/02/13 28.21% 8.25% 5.53% 12.23% 3.2% 2.32% 2.5% 3.07% 2.69% 1.62%
2026/02/14 28.69% 8.52% 4.62% 12.33% 4.04% 3.03% 2.03% 2.02% 1.4% 1.71%
2026/02/15 34.17% 6.36% 5.04% 6.19% 2.86% 3.61% 2.14% 2.84% 1.91% 2.67%
2026/02/16 28.41% 9.26% 4.75% 14.56% 3.29% 2.22% 2.65% 2.11% 1.42% 1.6%
2026/02/17 38.97% 7.21% 5.11% 4.75% 4.37% 3.05% 3.03% 3.84% 1.57% 1.37%
2026/02/18 31.01% 10.31% 5.22% 6.71% 3.32% 2.26% 2% 2.21% 2.15% 1.67%
2026/02/19 31.8% 7.79% 4.64% 11.2% 3.81% 2.48% 2.49% 1.73% 1.84% 2.96%
2026/02/20 34.43% 7.94% 5.05% 12.32% 4.31% 2.33% 1.53% 2.19% 0.81% 4.04%
2026/02/21 33.54% 10.56% 4.21% 12.4% 3.48% 1.92% 1.08% 2.01% 0.95% 2.6%
2026/02/22 30.64% 9.04% 4.5% 12.41% 2.98% 2.92% 1.2% 2.47% 2.2% 2.99%
2026/02/23 33.7% 7.74% 4.51% 5.86% 3.65% 2.86% 2.19% 2.75% 2.19% 2.94%
2026/02/24 31.43% 9.09% 4.09% 11.55% 2.94% 2.77% 1.19% 2.04% 2.65% 3.33%
2026/02/25 32.13% 9.7% 4.2% 6.58% 4.06% 3.38% 1.01% 2.46% 1.69% 3.59%
2026/02/26 33.69% 13% 4.02% 10.74% 2.85% 2.39% 1.45% 2.05% 1.05% 3.64%
2026/02/27 42.34% 8.27% 4.2% 5.4% 4.95% 2.34% 1.42% 3.67% 1.57% 2.02%
2026/02/28 38.67% 8.1% 5.6% 5.26% 4.12% 3.86% 2.62% 2.24% 2.06% 0.68%
  • stubhub.com
  • viator.com
  • seatgeek.com
  • getyourguide.com
  • gotickets.com
  • tickets-center.com
  • ticketmaster.com
  • eventticketscenter.com
  • zola.com
  • tickpick.com

Copyright © Adthena. All rights reserved.

In February 2026, StubHub led with fluctuating spend, peaking at 42.34% on the 27th. Viator and GetYourGuide showed notable spikes mid-month. SeatGeek and Ticketmaster maintained lower, steady shares. The month concluded with StubHub’s dominance.

Market Exposure

Competitor Count for US Hospitality Events & Conferences

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/02/01 715
2026/02/02 769
2026/02/03 763
2026/02/04 767
2026/02/05 799
2026/02/06 733
2026/02/07 759
2026/02/08 774
2026/02/09 751
2026/02/10 777
2026/02/11 788
2026/02/12 799
2026/02/13 733
2026/02/14 759
2026/02/15 774
2026/02/16 751
2026/02/17 652
2026/02/18 696
2026/02/19 684
2026/02/20 717
2026/02/21 694
2026/02/22 742
2026/02/23 754
2026/02/24 712
2026/02/25 728
2026/02/26 703
2026/02/27 673
2026/02/28 707

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February began with 715 advertisers, peaking at 799 on the 5th and 12th. A decline followed, ending the month at 707.

Campaign Efficiency

Market Loss & Market Gains for US Hospitality Events & Conferences

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
stubhub.com 2.45%
viator.com 2.16%
klook.com 1.07%
tickpick.com 0.38%
tiqets.com 0.36%
eventticketscenter.com -0.82%
eventbrite.com -1.18%
gametime.co -1.31%
seatgeek.com -1.51%
ticketmaster.com -1.6%

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StubHub and Viator surged with click share increases of 2.45 and 2.16, respectively, while Ticketmaster and Seatgeek faced declines of 1.6 and 1.51.

Campaign Efficiency

US Hospitality Events & Conferences Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date stubhub.com viator.com getyourguide.com seatgeek.com gotickets.com klook.com eventticketscenter.com tickets-center.com ticketmaster.com tickpick.com
2026/02/01 15.2% 12.78% 11.43% 7.88% 3.74% 1.18% 5.26% 1.9% 3.54% 1.36%
2026/02/02 15.04% 11.37% 11.33% 10.03% 3.66% 3.42% 4.44% 1.66% 3.08% 1.62%
2026/02/03 16.3% 10.67% 11.42% 10.1% 2.78% 2.24% 4.81% 2.1% 3.84% 2.68%
2026/02/04 13.88% 11.2% 12.86% 8.75% 3.49% 2.6% 4.93% 1.82% 3.96% 1.73%
2026/02/05 13.43% 13.34% 15.14% 8.74% 3.15% 2.31% 4.19% 1.78% 3.27% 1.71%
2026/02/06 13.82% 13.23% 13.8% 8.85% 3.18% 2.77% 4.47% 1.88% 3.47% 2.15%
2026/02/07 12.63% 13.6% 14.5% 7.09% 3.84% 2.6% 2.83% 2.66% 2.91% 2.12%
2026/02/08 15.29% 10.57% 10.79% 8.09% 2.96% 1.92% 4% 3.22% 3.08% 3.6%
2026/02/09 13.58% 14.87% 14.05% 7.21% 3% 2.37% 3.03% 1.73% 3.21% 2.14%
2026/02/10 13.96% 12.32% 12.08% 7.67% 2.65% 4.3% 3.77% 2.5% 2.94% 3.77%
2026/02/11 14.95% 11.19% 12.7% 8.72% 3.78% 2.08% 5.05% 2.68% 3.39% 3.42%
2026/02/12 13.43% 13.34% 15.14% 8.74% 3.15% 2.31% 4.19% 1.78% 3.27% 1.71%
2026/02/13 13.82% 13.23% 13.8% 8.85% 3.18% 2.77% 4.47% 1.88% 3.47% 2.15%
2026/02/14 12.63% 13.6% 14.5% 7.09% 3.84% 2.6% 2.83% 2.66% 2.91% 2.12%
2026/02/15 15.29% 10.57% 10.79% 8.09% 2.96% 1.92% 4% 3.22% 3.08% 3.6%
2026/02/16 13.58% 14.87% 14.05% 7.21% 3% 2.37% 3.03% 1.73% 3.21% 2.14%
2026/02/17 18.17% 13.27% 9.1% 8.18% 4.16% 3.31% 5.1% 2.6% 5.15% 1.84%
2026/02/18 14.1% 14.12% 11.9% 8.02% 3.23% 3.45% 3.13% 1.7% 2.32% 2.21%
2026/02/19 13.21% 13.39% 12.49% 6.9% 3.85% 3.64% 2.52% 2.13% 2.98% 3.75%
2026/02/20 15.05% 14.6% 12.85% 8.04% 4.36% 2.03% 2.89% 1.86% 1.77% 5.78%
2026/02/21 13.76% 17.09% 14.65% 6.81% 3.75% 3.39% 2.75% 1.74% 0.68% 3.55%
2026/02/22 14.02% 15.12% 13.07% 6.7% 2.97% 4.15% 3.18% 2.42% 0.95% 3.43%
2026/02/23 16.1% 11.62% 10.17% 7.14% 3.78% 3.85% 3.99% 2.41% 1.67% 3.95%
2026/02/24 13.76% 15.83% 13.86% 6% 2.84% 6.16% 2.65% 2.32% 0.78% 4.74%
2026/02/25 14.49% 14.99% 12.12% 5.57% 3.71% 5.11% 3.17% 2.88% 0.6% 4.69%
2026/02/26 14.29% 19.16% 13.67% 5.79% 2.83% 4.21% 2.66% 2.06% 0.85% 4.71%
2026/02/27 19.72% 14.6% 10.38% 6.97% 5.6% 2.42% 5.61% 2.28% 1.1% 3.21%
2026/02/28 18.17% 13.91% 10.34% 7.97% 4.41% 3.7% 3.21% 3.15% 1.85% 1.18%
  • stubhub.com
  • viator.com
  • getyourguide.com
  • seatgeek.com
  • gotickets.com
  • klook.com
  • eventticketscenter.com
  • tickets-center.com
  • ticketmaster.com
  • tickpick.com

Copyright © Adthena. All rights reserved.

In February 2026, StubHub’s impression share fluctuated, peaking at 19.72% on the 27th. Viator saw a rise, reaching 19.16% on the 26th. GetYourGuide’s share was steady, while SeatGeek declined. The month ended with StubHub leading, followed by Viator.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Hospitality Events & Conferences

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Hospitality Events & Conferences - Last month
  1. 1
    New Orleans Jazz Festival 2026 https://www.gotickets.com

    Single or Multi-Day Passes — New Orleans Jazz Festival 2026 Tickets Available Now. Order Today.

  2. 2
    SeatGeek Tickets - Low Prices & No Hidden Fees https://www.seatgeek.com

    Join Millions of Fans and Get Real, Verified Tickets on SeatGeek with No Hidden Fees. Tickets On...

  3. 3
    StubHub™ Buy & Sell Tickets https://www.stubhub.com

    Pay Later with Klarna, PayPal — Buy & Sell your tickets at StubHub with FanProtect™ guarantee and enjoy. At StubHub tickets are...

  4. 4
    Red Rocks Amphitheatre https://www.tickets-center.com/

    2026 Tickets — View Red Rocks Amphitheatre Morrison Schedule & Tickets. Secure Resale Tickets Online. View...

  5. 5
    Cheaper Tickets On TickPick | Guaranteed Lowest Prices https://www.tickpick.com

    Lowest Tickets Prices Guaranteed Or You Get 110% Back. Buy Now!

Copyright © Adthena. All rights reserved.

In the vibrant world of ticket sales, GoTickets entices with exclusive New Orleans Jazz Festival passes, while SeatGeek champions transparency with no hidden fees. StubHub offers flexibility with Klarna and PayPal, ensuring peace of mind with FanProtect™. Tickets-Center highlights Red Rocks Amphitheatre’s allure, and TickPick guarantees the lowest prices, promising 110% back if not.

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