US Hospitality Events & Conferences - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Events & Conferences category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Hospitality Events & Conferences brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
stubhub.com	33.5
eventbrite.com	7.34
weddingwire.com	6.05
theknot.com	4.93
zola.com	4.15
seatgeek.com	2.96
gotickets.com	1.99
vegas.com	1.8
kennedy-center.org	1.66
tickets-center.com	1.51
others	34.11

StubHub leads with 33.5% click share, closely followed by ‘others’ at 34.11%. Eventbrite and WeddingWire trail behind, highlighting a competitive landscape.

Market Exposure

Share of Spend for the top 10 US Hospitality Events & Conferences brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	stubhub.com	seatgeek.com	weddingwire.com	zola.com	theknot.com	gotickets.com	tickets-center.com	wedgewoodweddings.com	vegas.com	viator.com
2025/05/01	39.75%	5.42%	8%	5.37%	4.82%	3.1%	1.76%	1.62%	1.32%	1.53%
2025/05/02	33.4%	4.89%	9.47%	6.07%	4.34%	3.29%	1.63%	2.63%	1.31%	0.99%
2025/05/03	39.11%	5.97%	6.7%	4.98%	4.55%	1.65%	2.01%	0.88%	0.9%	1.12%
2025/05/04	42.34%	5.54%	6.42%	4.89%	4.11%	2.29%	2.19%	0.59%	1.32%	1.59%
2025/05/05	40.09%	6.2%	5.16%	4.55%	6.85%	3.44%	1.74%	0.96%	1.86%	1.3%
2025/05/06	36.64%	5.26%	8.6%	5.6%	7.94%	2.42%	1.47%	2.35%	1.51%	1.12%
2025/05/07	34.18%	5.54%	11.32%	5.89%	6.75%	2.31%	1.15%	2.57%	1.44%	1.42%
2025/05/08	35.4%	6%	6.65%	7.19%	6.91%	3.28%	1.41%	1.66%	1.21%	1.2%
2025/05/09	35.62%	5.53%	10.16%	5.37%	5.71%	2.61%	0.94%	2.68%	1.24%	1.11%
2025/05/10	34.82%	5.33%	12.6%	6.3%	4.66%	2.74%	1%	1.39%	1%	2.41%
2025/05/11	37.38%	5.66%	7.96%	6.53%	5.87%	2.47%	1.7%	2.22%	1.77%	1.32%
2025/05/12	36.2%	5.61%	8.91%	4.67%	7.2%	2.88%	1.15%	1.81%	1.4%	1.41%
2025/05/13	37.82%	4.31%	7.17%	8.16%	8.27%	1.91%	1.43%	2.77%	1.38%	1.31%
2025/05/14	41.98%	1.42%	6.95%	5.11%	4.32%	2.73%	1.54%	3.14%	1.29%	1.48%
2025/05/15	36.84%	3.06%	6.93%	7.12%	6.64%	1.62%	1.28%	4.24%	1.24%	1.4%
2025/05/16	37.57%	4.23%	6.37%	6.37%	8.36%	1.95%	1.13%	2.25%	1.27%	1.43%
2025/05/17	37.05%	4.69%	5.81%	5.04%	7.67%	1.59%	1.25%	1.45%	1.41%	1.7%
2025/05/18	36.46%	5.18%	5.02%	7.05%	5.62%	1.28%	1.63%	2.6%	1.2%	1.42%
2025/05/19	36.73%	4.66%	6.84%	6.75%	8.45%	2.15%	1.36%	1.1%	1.39%	1.58%
2025/05/20	37.68%	5.16%	7.29%	6.69%	6%	2.31%	1.17%	1.77%	1.77%	1.43%
2025/05/21	36.73%	4.6%	6.43%	6.81%	7.78%	1.9%	1.23%	2.92%	1.5%	1.58%
2025/05/22	39.01%	6.23%	7.96%	5.16%	5.07%	1.94%	1.5%	2.65%	1.29%	1.49%
2025/05/23	39.25%	6.47%	7.16%	5.82%	3.88%	2.99%	2.03%	1.1%	1.24%	1.5%
2025/05/24	41.76%	7.4%	6.19%	3.62%	4.36%	2.48%	1.94%	0.72%	1.39%	1.67%
2025/05/25	41.61%	7.07%	4.25%	5.23%	2.81%	3%	1.95%	1.7%	1.65%	1.43%
2025/05/26	42.51%	5.8%	3.69%	5.81%	3.74%	2.38%	1.82%	1.4%	1.33%	1.86%
2025/05/27	42.56%	6.63%	3.75%	4.77%	4.72%	1.66%	1.41%	1.86%	1.71%	1.77%
2025/05/28	40.56%	6.74%	3.51%	7.58%	4.31%	1.23%	1.26%	2.67%	1.15%	1.45%
2025/05/29	43.99%	7.29%	3.2%	5.99%	2.79%	0.86%	1.45%	1.34%	1.25%	1.35%
2025/05/30	46.58%	7.13%	4.79%	3.47%	3.74%	1.01%	1.43%	1.11%	1.47%	1.4%
2025/05/31	39.58%	8.42%	6.12%	5.12%	3.51%	2.71%	2.11%	1.56%	1.46%	1.22%

Stubhub.com led May with fluctuating spend, peaking at 46.58. Seatgeek.com saw a steady rise, ending at 8.42. Weddingwire.com experienced a mid-month dip but recovered to 6.12. Zola.com and Theknot.com showed varied trends, closing at 5.12 and 3.51, respectively.

Market Exposure

Competitor Count for US Hospitality Events & Conferences

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/05/01	815
2025/05/02	929
2025/05/03	872
2025/05/04	897
2025/05/05	856
2025/05/06	886
2025/05/07	943
2025/05/08	956
2025/05/09	903
2025/05/10	908
2025/05/11	903
2025/05/12	850
2025/05/13	882
2025/05/14	896
2025/05/15	925
2025/05/16	903
2025/05/17	934
2025/05/18	886
2025/05/19	927
2025/05/20	876
2025/05/21	910
2025/05/22	954
2025/05/23	910
2025/05/24	886
2025/05/25	836
2025/05/26	822
2025/05/27	866
2025/05/28	842
2025/05/29	828
2025/05/30	840
2025/05/31	835

May began with 815 advertisers, peaking at 956 on May 8. The month concluded with 835 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Hospitality Events & Conferences

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
stubhub.com	3.39%
seatgeek.com	0.67%
cityexperiences.com	0.59%
kennedy-center.org	0.45%
tickets-center.com	0.39%
wedgewoodweddings.com	-0.33%
coachella.com	-0.36%
eventbrite.com	-0.98%
theknot.com	-1.25%
weddingwire.com	-2.22%

StubHub surged with a 3.39% click share increase, while WeddingWire faced a 2.22% decline.

Campaign Efficiency

US Hospitality Events & Conferences Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	stubhub.com	seatgeek.com	weddingwire.com	zola.com	gotickets.com	theknot.com	tickets-center.com	eventbrite.com	tickpick.com	wedgewoodweddings.com
2025/05/01	21.16%	11.52%	7.7%	5.75%	6.22%	3.69%	3.32%	3.08%	0.27%	1.6%
2025/05/02	16.16%	9.09%	10.22%	6.59%	6.9%	3.42%	2.63%	2.44%	0.2%	2.68%
2025/05/03	18.02%	11.12%	7.2%	5.82%	3.24%	3.81%	3.38%	2.9%	0.2%	1.09%
2025/05/04	21.32%	10.01%	6.96%	5.4%	4.01%	3.68%	3.09%	3.07%	0.25%	0.72%
2025/05/05	18.92%	11.73%	5.4%	4.95%	6.73%	5.45%	2.38%	2.84%	0.26%	1.23%
2025/05/06	17.41%	9.76%	9.97%	6.75%	4.6%	6.45%	2.18%	1.86%	0.19%	3.25%
2025/05/07	15.58%	9.44%	12.38%	6.43%	3.92%	4.86%	1.73%	2.35%	0.14%	3.25%
2025/05/08	17.1%	10.22%	6.96%	7.57%	5.03%	5.54%	1.88%	1.57%	0.33%	2.15%
2025/05/09	17.72%	9.93%	11.23%	6.01%	4.91%	4.86%	1.32%	2.22%	0.43%	2.75%
2025/05/10	16.22%	9.36%	13.12%	6.83%	5.07%	3.85%	1.51%	3.46%	0.36%	1.35%
2025/05/11	18.53%	10.22%	8.51%	7.31%	4.45%	4.58%	2.65%	2.75%	0.51%	2.7%
2025/05/12	17.79%	9.69%	9.7%	5.02%	5.45%	5.31%	1.83%	2.96%	0.43%	2.14%
2025/05/13	18.92%	7.99%	7.84%	9.29%	3.58%	7.09%	2.3%	2.25%	1.79%	3.37%
2025/05/14	22.66%	2.92%	7.79%	6.01%	5.4%	3.88%	2.52%	1.64%	6.48%	3.63%
2025/05/15	17.8%	5.93%	7.66%	8.4%	2.66%	5.41%	1.98%	2.56%	5.86%	4.69%
2025/05/16	17.02%	7.42%	6.96%	7.05%	3.57%	6.18%	1.75%	2.49%	4.31%	2.46%
2025/05/17	17.3%	8.68%	6.14%	5.53%	3.09%	5.69%	2.23%	1.95%	5.84%	1.3%
2025/05/18	17.15%	9.84%	5.41%	7.83%	2.6%	5.12%	2.75%	1.67%	4.54%	2.83%
2025/05/19	17.98%	8.78%	7.59%	7.48%	4.21%	6.79%	1.98%	1.82%	3.04%	1.52%
2025/05/20	18.23%	10.11%	8.04%	7.51%	4.83%	5.19%	1.91%	2.01%	3.33%	2.05%
2025/05/21	17.68%	8.68%	6.58%	7.16%	3.59%	6.13%	2.18%	2.08%	2.64%	3.98%
2025/05/22	17.62%	11.52%	8.7%	5.53%	3.78%	3.78%	2.72%	1.24%	1.58%	2.86%
2025/05/23	17.85%	11.54%	7.63%	6.43%	5.33%	3.16%	3.85%	2.09%	0.96%	1.18%
2025/05/24	19.78%	13.96%	6.98%	4.35%	4.23%	3.91%	3.47%	1.85%	0.36%	0.85%
2025/05/25	19.35%	13.16%	4.43%	5.66%	6.13%	2.34%	3.81%	2.7%	1.07%	1.91%
2025/05/26	19.87%	11.41%	4.17%	6.7%	4.82%	3.28%	3.45%	3.02%	1.05%	1.66%
2025/05/27	19.11%	11.72%	4.52%	5.62%	3.42%	3.6%	2.42%	2.66%	4.1%	1.89%
2025/05/28	18.88%	13.29%	3.83%	8.92%	2.58%	3.54%	2.28%	1.7%	4.2%	3.38%
2025/05/29	21.23%	14.13%	3.3%	6.77%	1.56%	2.47%	2.79%	2.31%	3.63%	1.68%
2025/05/30	22.13%	13.75%	5.81%	4.68%	2%	2.79%	2.52%	1.65%	5.5%	1.44%
2025/05/31	19.63%	13.89%	7.47%	5.8%	4.18%	3.21%	3.04%	1.71%	1.63%	1.59%

In May 2025, StubHub led with fluctuating impressions, peaking at 22.66%. SeatGeek saw a steady rise, ending at 13.89%. WeddingWire’s share dipped mid-month but recovered to 7.47%. Zola and GoTickets experienced varied trends, while TickPick surged mid-month. Eventbrite and WedgewoodWeddings had modest shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Hospitality Events & Conferences

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
StubHub | Tickets On Sale Now https://www.gotickets.com
Shop for Tickets to See Top Musical Artists and Can't-Miss Sporting & Theater Events Live.
2
SeatGeek - Find Better Deals https://www.seatgeek.com
Sports, Concerts and More — 100% Guaranteed Tickets at Our Lowest Possible Price. Buy Tickets the Smart Way. Millions of...
3
StubHub™ Buy & Sell Tickets https://www.stubhub.com
Access to the Best Selection — Buy & Sell your tickets at StubHub with FanProtect™ guarantee and enjoy. At StubHub tickets are never sold out. Get tickets at StubHub now. Price Alerts.
4
Affordable Local Venues Nearby https://www.weddingwire.com
Venues That Fit Your Budget — The perfect venue for the perfect wedding. Compare price, availability and reviews. Browse our...
5
Find the Perfect Wedding Venue https://www.zola.com
Take our Venue Budget Quiz — Stress-free searching for venues, photographers, florists, DJs and more. Connect for free! All of the best vendors, all on one platform. The easiest way to build your dream team.

In the competitive world of PPC advertising, top performers like StubHub and SeatGeek captivate audiences with promises of unbeatable ticket deals and guarantees. Meanwhile, WeddingWire and Zola charm couples with budget-friendly, stress-free wedding planning solutions. These ads highlight convenience, affordability, and comprehensive service offerings.

Frequently Asked Questions

Why is the US Hospitality Events & Conferences May 2025 Report useful and how should I use it?

Why is the US Hospitality Events & Conferences May 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

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Data within the US Hospitality Events & Conferences May 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
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US Hospitality Events & Conferences - PPC Market Share Analysis May 2025

Share of Clicks for top 10 US Hospitality Events & Conferences brands

Share of Spend for the top 10 US Hospitality Events & Conferences brands

Competitor Count for US Hospitality Events & Conferences

Market Loss & Market Gains for US Hospitality Events & Conferences

US Hospitality Events & Conferences Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Hospitality Events & Conferences

Frequently Asked Questions

Why is the US Hospitality Events & Conferences May 2025 Report useful and how should I use it?

Why is the US Hospitality Events & Conferences May 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Hospitality Events & Conferences May 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Hospitality Events & Conferences May 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance

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