US Hospitality Events & Conferences - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Events & Conferences category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Hospitality Events & Conferences brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
stubhub.com	37.82
eventbrite.com	9.21
weddingwire.com	6.7
theknot.com	4.07
zola.com	3.41
seatgeek.com	2.63
gotickets.com	1.71
ticketmaster.com	1.64
tickets-center.com	1.6
wedgewoodweddings.com	1.35
others	29.86

StubHub dominates with 37.82% click share, followed by ‘others’ at 29.86%. Eventbrite holds 9.21%, while WeddingWire captures 6.7%. The remaining advertisers share the rest.

Market Exposure

Share of Spend for the top 10 US Hospitality Events & Conferences brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	stubhub.com	weddingwire.com	seatgeek.com	zola.com	theknot.com	wedgewoodweddings.com	viator.com	gotickets.com	tickets-center.com	peerspace.com
2025/04/01	40.63%	8.95%	3.92%	4.25%	5.75%	2.08%	1.09%	1.46%	2.63%	1.66%
2025/04/02	44.13%	8.08%	4.14%	6.99%	4.59%	1.85%	1.34%	1.57%	1.77%	0.65%
2025/04/03	38.51%	9.07%	3.49%	3.77%	4.8%	1.71%	1.09%	1.39%	2.45%	0.96%
2025/04/04	33.22%	9.15%	3.15%	7.5%	7.22%	1.24%	1.25%	2.28%	2.27%	0.72%
2025/04/05	33.08%	8.9%	3.75%	6.05%	6.61%	1.31%	1.23%	1.5%	2.54%	0.74%
2025/04/06	39.75%	8.97%	3.84%	4.88%	6.95%	0.63%	1.46%	1.53%	1.79%	0.75%
2025/04/07	42.99%	6.52%	5.78%	4.86%	4.51%	1.85%	1.14%	2.02%	1.81%	0.95%
2025/04/08	38.04%	8.54%	4.22%	5.31%	5.48%	2.64%	1.3%	1.39%	1.3%	1.1%
2025/04/09	34.98%	10.05%	3.77%	4.61%	7.48%	1.89%	1.28%	3.19%	1.39%	0.92%
2025/04/10	32.59%	10.25%	5.32%	4.46%	5.72%	2.77%	1.08%	1.74%	1.26%	0.86%
2025/04/11	35.22%	9.78%	3.65%	6.34%	5.25%	1.36%	1.09%	2.69%	1.59%	0.72%
2025/04/12	34.97%	9.92%	4.82%	4.48%	3.99%	2.55%	1.3%	1.24%	1.49%	1.22%
2025/04/13	37.39%	7.74%	4.69%	4.55%	6.21%	0.75%	1.53%	1.97%	1.57%	1.03%
2025/04/14	33.94%	8.16%	4.19%	8.35%	8.34%	1.11%	1.66%	1.36%	0.95%	1.2%
2025/04/15	33.08%	9.32%	3.81%	7.62%	7.6%	2.35%	1.36%	1.34%	1.37%	1.09%
2025/04/16	39.23%	9.01%	3.49%	5.42%	7.14%	1.91%	1.21%	0.94%	1.37%	0.85%
2025/04/17	42.26%	13.61%	1.21%	5.32%	0.64%	1.94%	1.05%	1.67%	2.53%	0.43%
2025/04/18	34.75%	10.01%	4.69%	5.3%	6.26%	1.85%	1.13%	1.95%	1.31%	0.87%
2025/04/19	29.65%	14%	4.49%	6.32%	4.13%	0.99%	1.3%	2.17%	1.74%	1.49%
2025/04/20	33.6%	7.63%	4.73%	6.55%	4.66%	3.94%	1.78%	2.74%	1.94%	1.12%
2025/04/21	35.87%	5.84%	5.42%	6.93%	6.83%	3.59%	1.54%	2.15%	1.51%	1.49%
2025/04/22	32.99%	7.53%	5.49%	5.31%	5.8%	1.15%	1.62%	4.1%	1.74%	1.25%
2025/04/23	32.22%	9.99%	3.71%	8.14%	8.94%	1.28%	1.44%	2.37%	1.28%	1.59%
2025/04/24	35.97%	7.86%	4.99%	5.2%	7.1%	3%	1.21%	1.39%	1.24%	1.16%
2025/04/25	40.34%	6.88%	6.03%	5.39%	5.05%	1.76%	1.56%	3.13%	2.22%	1.01%
2025/04/26	34.99%	7.65%	5.64%	6.21%	5.64%	2.39%	1.48%	2.98%	1.81%	1.36%
2025/04/27	37.79%	7.45%	6.29%	6.84%	3.75%	1.95%	1.33%	3.69%	1.71%	1.43%
2025/04/28	36.25%	8.29%	4.44%	7.07%	5.77%	2.57%	1.39%	2.05%	2.04%	1.38%
2025/04/29	37.44%	8.81%	6.17%	6.05%	3.22%	2.49%	1.56%	2.49%	1.16%	1.68%
2025/04/30	41.34%	6.48%	6.16%	5.66%	3.64%	2.49%	1.4%	1.37%	1.28%	1.25%

April saw StubHub’s PPC spend share fluctuate, peaking at 44.13% and ending at 41.34%. WeddingWire’s share varied, reaching 14.0% mid-month. SeatGeek’s share rose to 6.29% before closing at 6.16%. Zola and The Knot experienced similar fluctuations, while Wedgewood Weddings and Viator maintained lower shares. GoTickets and Tickets-Center showed moderate activity, with Peerspace’s share remaining relatively stable.

Market Exposure

Competitor Count for US Hospitality Events & Conferences

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/04/01	831
2025/04/02	798
2025/04/03	875
2025/04/04	883
2025/04/05	873
2025/04/06	843
2025/04/07	818
2025/04/08	837
2025/04/09	816
2025/04/10	856
2025/04/11	798
2025/04/12	824
2025/04/13	789
2025/04/14	808
2025/04/15	803
2025/04/16	804
2025/04/17	733
2025/04/18	903
2025/04/19	912
2025/04/20	814
2025/04/21	842
2025/04/22	872
2025/04/23	854
2025/04/24	886
2025/04/25	851
2025/04/26	852
2025/04/27	826
2025/04/28	840
2025/04/29	808
2025/04/30	843

April saw fluctuating advertiser numbers, peaking at 912 on April 19. The month concluded with 843 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Hospitality Events & Conferences

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
seatgeek.com	0.64%
gotickets.com	0.44%
zola.com	0.41%
etickets.com	0.39%
wedgewoodweddings.com	0.33%
stubhub.com	-0.19%
ticketsonsale.com	-0.29%
weddingwire.com	-0.36%
theknot.com	-0.43%
eventbrite.com	-1.72%

Seatgeek.com surged with a 0.64 increase, while eventbrite.com faced a decline of 1.72.

Campaign Efficiency

US Hospitality Events & Conferences Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	stubhub.com	seatgeek.com	weddingwire.com	zola.com	gotickets.com	eventbrite.com	theknot.com	tickets-center.com	wedgewoodweddings.com	ticketsonsale.com
2025/04/01	21.87%	8.67%	9.2%	4.81%	4.15%	2.18%	3.49%	4.94%	2.52%	2.25%
2025/04/02	22.9%	8.92%	8.94%	7.03%	3.73%	3.27%	3.56%	3.03%	2.43%	2.06%
2025/04/03	17.85%	6.94%	10.07%	4.21%	2.73%	3.03%	3.79%	4.1%	2%	1.78%
2025/04/04	17.54%	5.85%	9.24%	6.54%	4.45%	1.61%	4.78%	4.35%	1.55%	1.44%
2025/04/05	17.59%	7.35%	8.92%	5.44%	2.96%	2.33%	4.24%	3.82%	1.64%	3.26%
2025/04/06	21.74%	7.79%	10.16%	4.97%	3.16%	2.81%	4.79%	2.89%	0.8%	1.79%
2025/04/07	21.4%	12.91%	7.73%	5.8%	3.23%	3.4%	3.06%	3.06%	2.26%	1.96%
2025/04/08	19.41%	8.62%	9.94%	5.39%	2.5%	4.07%	3.66%	2.19%	3.25%	1.52%
2025/04/09	16.63%	7.43%	11.07%	5.1%	4.48%	4.12%	5.31%	2.38%	2.52%	1.56%
2025/04/10	16.95%	10.71%	10.75%	4.79%	3.18%	3.78%	3.3%	2.26%	3.03%	1.94%
2025/04/11	17.33%	7.2%	9.62%	5.33%	4.7%	4.49%	3.9%	2.81%	1.51%	1.95%
2025/04/12	17.15%	9.28%	10.11%	4.51%	2.41%	4.93%	3.23%	2.28%	2.77%	1.39%
2025/04/13	19.07%	9.02%	7.98%	4.24%	3.33%	3.99%	4.3%	2.72%	0.81%	1.95%
2025/04/14	18.34%	8.53%	8.62%	8.16%	2.66%	3.6%	5.14%	1.48%	1.2%	1.34%
2025/04/15	17.14%	8.49%	10.42%	7.42%	2.64%	4.59%	5.01%	2.38%	2.59%	0.96%
2025/04/16	20.63%	7.29%	11.6%	6.55%	1.76%	3.35%	4.94%	2.38%	2.44%	0.98%
2025/04/17	20.55%	2.39%	14.4%	4.95%	3.4%	1.61%	0.57%	4.42%	2.03%	2.27%
2025/04/18	16.61%	8.77%	9.75%	4.61%	4.21%	2.83%	4.3%	2.13%	2.33%	1.82%
2025/04/19	15.18%	8.77%	13.41%	5.98%	3.75%	2.81%	3.46%	2.72%	1.2%	0.75%
2025/04/20	17.36%	9.68%	7.78%	6.56%	4.41%	3.47%	3.53%	2.85%	4.14%	1.63%
2025/04/21	18.16%	11.67%	6.24%	6.92%	4.6%	2.5%	4.71%	2.73%	4.07%	0.94%
2025/04/22	16.73%	11.05%	7.17%	5.32%	7.37%	2.8%	4.79%	2.5%	1.25%	0.69%
2025/04/23	16.62%	8.11%	10.81%	7.51%	4.45%	2.95%	6.71%	2.16%	1.7%	0.88%
2025/04/24	19.18%	10.19%	8.19%	5.28%	3.09%	2.53%	4.67%	2.14%	3.7%	0.97%
2025/04/25	20.56%	12.45%	6.63%	4.93%	5.75%	1.9%	3%	3.83%	1.58%	0.56%
2025/04/26	17.96%	11.3%	7.55%	5.85%	5.97%	4.44%	3.92%	2.97%	2.51%	1.28%
2025/04/27	19.22%	12.98%	7.25%	6.53%	7.04%	3.78%	2.6%	2.76%	2.09%	1.26%
2025/04/28	19.65%	8.96%	8.2%	6.95%	4.8%	2.69%	3.85%	3.47%	3.2%	1.53%
2025/04/29	18.59%	12.79%	9.51%	7.19%	4.93%	2.17%	2.52%	1.74%	3.13%	0.79%
2025/04/30	21.7%	13.24%	6.59%	5.07%	3.41%	2.83%	2.6%	2.58%	2.55%	1.04%

In April 2025, StubHub’s impression share fluctuated, peaking at 22.9% and ending at 21.7%. SeatGeek saw a steady rise, closing at 13.24%. WeddingWire’s share varied, finishing at 6.59%. Zola and GoTickets experienced minor shifts, while Eventbrite and TheKnot had modest changes. Tickets-Center and WedgewoodWeddings showed slight variations, with TicketsonSale remaining relatively stable.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Hospitality Events & Conferences

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
StubHub https://www.gotickets.com
Tickets On Sale Now — Shop for Tickets to See Top Musical Artists and Can't-Miss Sporting & Theater Events Live.
2
SeatGeek - Find Better Deals | Sports, Concerts and More https://www.seatgeek.com
100% Guaranteed Tickets at Our Lowest Possible Price. Buy Tickets the Smart Way.
3
StubHub™ Buy & Sell Tickets https://www.stubhub.com
Access to the Best Selection — Buy & Sell your tickets at StubHub with FanProtect™ guarantee and enjoy. At StubHub tickets are never sold out. Get tickets at StubHub now. Price Alerts.
4
Affordable Local Venues Nearby https://www.weddingwire.com
Venues That Fit Your Budget — The perfect venue for the perfect...
5
Find the Perfect Wedding Venue https://www.zola.com
Take our Venue Budget Quiz — Stress-free searching for venues, photographers, florists, DJs and more. Connect for free!

In the vibrant world of PPC, top performers like StubHub and SeatGeek captivate audiences with promises of unbeatable ticket deals and guaranteed satisfaction. Meanwhile, WeddingWire and Zola charm couples with budget-friendly, stress-free venue solutions, ensuring memorable events. These ads masterfully blend assurance and allure, driving engagement.

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US Hospitality Events & Conferences - PPC Market Share Analysis April 2025

Share of Clicks for top 10 US Hospitality Events & Conferences brands

Share of Spend for the top 10 US Hospitality Events & Conferences brands

Competitor Count for US Hospitality Events & Conferences

Market Loss & Market Gains for US Hospitality Events & Conferences

US Hospitality Events & Conferences Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Hospitality Events & Conferences

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance