Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Events & Conferences category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 16.7468001373 |
| 83.2531998627 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 63 |
| 37 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| stubhub.com | 24.44 |
| viator.com | 11.62 |
| getyourguide.com | 10.95 |
| seatgeek.com | 6 |
| eventbrite.com | 5.52 |
| eventticketscenter.com | 3.32 |
| ticketmaster.com | 3.17 |
| klook.com | 2.72 |
| gotickets.com | 2.06 |
| gametime.co | 1.62 |
| others | 28.58 |
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StubHub leads with 24.44% click share, followed by Viator at 11.62%. “Others” collectively hold 28.58%, showcasing diverse competition.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | stubhub.com | viator.com | seatgeek.com | getyourguide.com | gotickets.com | tickets-center.com | ticketmaster.com | eventticketscenter.com | zola.com | tickpick.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/02/01 | 32.65% | 7.13% | 5.31% | 9.96% | 4.2% | 2.46% | 2.88% | 3.87% | 2.82% | 1.01% |
| 2026/02/02 | 30.72% | 6.57% | 6.43% | 9.57% | 4.07% | 2.22% | 2.33% | 3.07% | 3.37% | 1.26% |
| 2026/02/03 | 33.26% | 6.33% | 7.12% | 6.02% | 3.05% | 2.65% | 2.9% | 3.41% | 2.91% | 2.14% |
| 2026/02/04 | 27.58% | 6.61% | 5.78% | 11.9% | 3.53% | 2.32% | 3.41% | 3.34% | 2.55% | 1.46% |
| 2026/02/05 | 25.67% | 8.85% | 5.96% | 15.99% | 3.59% | 2.13% | 2.46% | 2.79% | 1.4% | 1.29% |
| 2026/02/06 | 28.46% | 8.32% | 5.55% | 12.3% | 3.23% | 2.35% | 2.51% | 3.07% | 2.72% | 1.61% |
| 2026/02/07 | 28.97% | 8.56% | 4.65% | 12.35% | 4.07% | 3.06% | 2.03% | 2.03% | 1.41% | 1.73% |
| 2026/02/08 | 34.5% | 6.41% | 5.09% | 6.2% | 2.88% | 3.65% | 2.15% | 2.86% | 1.93% | 2.7% |
| 2026/02/09 | 28.52% | 9.27% | 4.77% | 14.6% | 3.31% | 2.22% | 2.64% | 2.12% | 1.42% | 1.61% |
| 2026/02/10 | 29.87% | 7.65% | 4.79% | 11.09% | 2.76% | 2.97% | 2.37% | 2.54% | 1.22% | 2.81% |
| 2026/02/11 | 30.3% | 7.18% | 5.91% | 9.5% | 3.91% | 3.27% | 2.68% | 3.78% | 1.6% | 2.49% |
| 2026/02/12 | 25.48% | 8.79% | 5.93% | 15.89% | 3.56% | 2.11% | 2.46% | 2.81% | 1.39% | 1.28% |
| 2026/02/13 | 28.21% | 8.25% | 5.53% | 12.23% | 3.2% | 2.32% | 2.5% | 3.07% | 2.69% | 1.62% |
| 2026/02/14 | 28.69% | 8.52% | 4.62% | 12.33% | 4.04% | 3.03% | 2.03% | 2.02% | 1.4% | 1.71% |
| 2026/02/15 | 34.17% | 6.36% | 5.04% | 6.19% | 2.86% | 3.61% | 2.14% | 2.84% | 1.91% | 2.67% |
| 2026/02/16 | 28.41% | 9.26% | 4.75% | 14.56% | 3.29% | 2.22% | 2.65% | 2.11% | 1.42% | 1.6% |
| 2026/02/17 | 38.97% | 7.21% | 5.11% | 4.75% | 4.37% | 3.05% | 3.03% | 3.84% | 1.57% | 1.37% |
| 2026/02/18 | 31.01% | 10.31% | 5.22% | 6.71% | 3.32% | 2.26% | 2% | 2.21% | 2.15% | 1.67% |
| 2026/02/19 | 31.8% | 7.79% | 4.64% | 11.2% | 3.81% | 2.48% | 2.49% | 1.73% | 1.84% | 2.96% |
| 2026/02/20 | 34.43% | 7.94% | 5.05% | 12.32% | 4.31% | 2.33% | 1.53% | 2.19% | 0.81% | 4.04% |
| 2026/02/21 | 33.54% | 10.56% | 4.21% | 12.4% | 3.48% | 1.92% | 1.08% | 2.01% | 0.95% | 2.6% |
| 2026/02/22 | 30.64% | 9.04% | 4.5% | 12.41% | 2.98% | 2.92% | 1.2% | 2.47% | 2.2% | 2.99% |
| 2026/02/23 | 33.7% | 7.74% | 4.51% | 5.86% | 3.65% | 2.86% | 2.19% | 2.75% | 2.19% | 2.94% |
| 2026/02/24 | 31.43% | 9.09% | 4.09% | 11.55% | 2.94% | 2.77% | 1.19% | 2.04% | 2.65% | 3.33% |
| 2026/02/25 | 32.13% | 9.7% | 4.2% | 6.58% | 4.06% | 3.38% | 1.01% | 2.46% | 1.69% | 3.59% |
| 2026/02/26 | 33.69% | 13% | 4.02% | 10.74% | 2.85% | 2.39% | 1.45% | 2.05% | 1.05% | 3.64% |
| 2026/02/27 | 42.34% | 8.27% | 4.2% | 5.4% | 4.95% | 2.34% | 1.42% | 3.67% | 1.57% | 2.02% |
| 2026/02/28 | 38.67% | 8.1% | 5.6% | 5.26% | 4.12% | 3.86% | 2.62% | 2.24% | 2.06% | 0.68% |
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In February 2026, StubHub led with fluctuating spend, peaking at 42.34% on the 27th. Viator and GetYourGuide showed notable spikes mid-month. SeatGeek and Ticketmaster maintained lower, steady shares. The month concluded with StubHub’s dominance.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/02/01 | 715 |
| 2026/02/02 | 769 |
| 2026/02/03 | 763 |
| 2026/02/04 | 767 |
| 2026/02/05 | 799 |
| 2026/02/06 | 733 |
| 2026/02/07 | 759 |
| 2026/02/08 | 774 |
| 2026/02/09 | 751 |
| 2026/02/10 | 777 |
| 2026/02/11 | 788 |
| 2026/02/12 | 799 |
| 2026/02/13 | 733 |
| 2026/02/14 | 759 |
| 2026/02/15 | 774 |
| 2026/02/16 | 751 |
| 2026/02/17 | 652 |
| 2026/02/18 | 696 |
| 2026/02/19 | 684 |
| 2026/02/20 | 717 |
| 2026/02/21 | 694 |
| 2026/02/22 | 742 |
| 2026/02/23 | 754 |
| 2026/02/24 | 712 |
| 2026/02/25 | 728 |
| 2026/02/26 | 703 |
| 2026/02/27 | 673 |
| 2026/02/28 | 707 |
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February began with 715 advertisers, peaking at 799 on the 5th and 12th. A decline followed, ending the month at 707.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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StubHub and Viator surged with click share increases of 2.45 and 2.16, respectively, while Ticketmaster and Seatgeek faced declines of 1.6 and 1.51.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | stubhub.com | viator.com | getyourguide.com | seatgeek.com | gotickets.com | klook.com | eventticketscenter.com | tickets-center.com | ticketmaster.com | tickpick.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/02/01 | 15.2% | 12.78% | 11.43% | 7.88% | 3.74% | 1.18% | 5.26% | 1.9% | 3.54% | 1.36% |
| 2026/02/02 | 15.04% | 11.37% | 11.33% | 10.03% | 3.66% | 3.42% | 4.44% | 1.66% | 3.08% | 1.62% |
| 2026/02/03 | 16.3% | 10.67% | 11.42% | 10.1% | 2.78% | 2.24% | 4.81% | 2.1% | 3.84% | 2.68% |
| 2026/02/04 | 13.88% | 11.2% | 12.86% | 8.75% | 3.49% | 2.6% | 4.93% | 1.82% | 3.96% | 1.73% |
| 2026/02/05 | 13.43% | 13.34% | 15.14% | 8.74% | 3.15% | 2.31% | 4.19% | 1.78% | 3.27% | 1.71% |
| 2026/02/06 | 13.82% | 13.23% | 13.8% | 8.85% | 3.18% | 2.77% | 4.47% | 1.88% | 3.47% | 2.15% |
| 2026/02/07 | 12.63% | 13.6% | 14.5% | 7.09% | 3.84% | 2.6% | 2.83% | 2.66% | 2.91% | 2.12% |
| 2026/02/08 | 15.29% | 10.57% | 10.79% | 8.09% | 2.96% | 1.92% | 4% | 3.22% | 3.08% | 3.6% |
| 2026/02/09 | 13.58% | 14.87% | 14.05% | 7.21% | 3% | 2.37% | 3.03% | 1.73% | 3.21% | 2.14% |
| 2026/02/10 | 13.96% | 12.32% | 12.08% | 7.67% | 2.65% | 4.3% | 3.77% | 2.5% | 2.94% | 3.77% |
| 2026/02/11 | 14.95% | 11.19% | 12.7% | 8.72% | 3.78% | 2.08% | 5.05% | 2.68% | 3.39% | 3.42% |
| 2026/02/12 | 13.43% | 13.34% | 15.14% | 8.74% | 3.15% | 2.31% | 4.19% | 1.78% | 3.27% | 1.71% |
| 2026/02/13 | 13.82% | 13.23% | 13.8% | 8.85% | 3.18% | 2.77% | 4.47% | 1.88% | 3.47% | 2.15% |
| 2026/02/14 | 12.63% | 13.6% | 14.5% | 7.09% | 3.84% | 2.6% | 2.83% | 2.66% | 2.91% | 2.12% |
| 2026/02/15 | 15.29% | 10.57% | 10.79% | 8.09% | 2.96% | 1.92% | 4% | 3.22% | 3.08% | 3.6% |
| 2026/02/16 | 13.58% | 14.87% | 14.05% | 7.21% | 3% | 2.37% | 3.03% | 1.73% | 3.21% | 2.14% |
| 2026/02/17 | 18.17% | 13.27% | 9.1% | 8.18% | 4.16% | 3.31% | 5.1% | 2.6% | 5.15% | 1.84% |
| 2026/02/18 | 14.1% | 14.12% | 11.9% | 8.02% | 3.23% | 3.45% | 3.13% | 1.7% | 2.32% | 2.21% |
| 2026/02/19 | 13.21% | 13.39% | 12.49% | 6.9% | 3.85% | 3.64% | 2.52% | 2.13% | 2.98% | 3.75% |
| 2026/02/20 | 15.05% | 14.6% | 12.85% | 8.04% | 4.36% | 2.03% | 2.89% | 1.86% | 1.77% | 5.78% |
| 2026/02/21 | 13.76% | 17.09% | 14.65% | 6.81% | 3.75% | 3.39% | 2.75% | 1.74% | 0.68% | 3.55% |
| 2026/02/22 | 14.02% | 15.12% | 13.07% | 6.7% | 2.97% | 4.15% | 3.18% | 2.42% | 0.95% | 3.43% |
| 2026/02/23 | 16.1% | 11.62% | 10.17% | 7.14% | 3.78% | 3.85% | 3.99% | 2.41% | 1.67% | 3.95% |
| 2026/02/24 | 13.76% | 15.83% | 13.86% | 6% | 2.84% | 6.16% | 2.65% | 2.32% | 0.78% | 4.74% |
| 2026/02/25 | 14.49% | 14.99% | 12.12% | 5.57% | 3.71% | 5.11% | 3.17% | 2.88% | 0.6% | 4.69% |
| 2026/02/26 | 14.29% | 19.16% | 13.67% | 5.79% | 2.83% | 4.21% | 2.66% | 2.06% | 0.85% | 4.71% |
| 2026/02/27 | 19.72% | 14.6% | 10.38% | 6.97% | 5.6% | 2.42% | 5.61% | 2.28% | 1.1% | 3.21% |
| 2026/02/28 | 18.17% | 13.91% | 10.34% | 7.97% | 4.41% | 3.7% | 3.21% | 3.15% | 1.85% | 1.18% |
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In February 2026, StubHub’s impression share fluctuated, peaking at 19.72% on the 27th. Viator saw a rise, reaching 19.16% on the 26th. GetYourGuide’s share was steady, while SeatGeek declined. The month ended with StubHub leading, followed by Viator.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Single or Multi-Day Passes — New Orleans Jazz Festival 2026 Tickets Available Now. Order Today.
Join Millions of Fans and Get Real, Verified Tickets on SeatGeek with No Hidden Fees. Tickets On...
Pay Later with Klarna, PayPal — Buy & Sell your tickets at StubHub with FanProtect™ guarantee and enjoy. At StubHub tickets are...
2026 Tickets — View Red Rocks Amphitheatre Morrison Schedule & Tickets. Secure Resale Tickets Online. View...
Lowest Tickets Prices Guaranteed Or You Get 110% Back. Buy Now!
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In the vibrant world of ticket sales, GoTickets entices with exclusive New Orleans Jazz Festival passes, while SeatGeek champions transparency with no hidden fees. StubHub offers flexibility with Klarna and PayPal, ensuring peace of mind with FanProtect™. Tickets-Center highlights Red Rocks Amphitheatre’s allure, and TickPick guarantees the lowest prices, promising 110% back if not.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the US Hospitality Events & Conferences February 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the US Hospitality Events & Conferences February 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
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On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
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The US Hospitality Events & Conferences February 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
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Yes. The US Hospitality Events & Conferences February 2026 Report aggregates data from across both device types and Google Shopping.
The US Hospitality Events & Conferences February 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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