US Hospitality Food & Beverage - PPC Market Share Analysis January 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Food & Beverage category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Food & Beverage – US

Google AI Overview visibility for Hospitality Food & Beverage US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 25.2691057378
74.7308942622
25%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 46
54
46%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 13%
Navigational 1%
Seasonal 0%
Local 18%
Problem Solving 11%

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Market Exposure

Share of Clicks for top 10 US Hospitality Food & Beverage brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
tacobell.com 12.74
wendys.com 10.23
dominos.com 9.7
papajohns.com 5.97
chick-fil-a.com 5.54
chipotle.com 4.83
littlecaesars.com 4.04
jerseymikes.com 2.83
buffalowildwings.com 2.78
subway.com 2.72
others 38.62
  • tacobell.com - 12.74%
  • wendys.com - 10.23%
  • dominos.com - 9.7%
  • papajohns.com - 5.97%
  • chick-fil-a.com - 5.54%
  • chipotle.com - 4.83%
  • littlecaesars.com - 4.04%
  • jerseymikes.com - 2.83%
  • buffalowildwings.com - 2.78%
  • subway.com - 2.72%
  • others - 38.62%

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Taco Bell leads with 12.74% click share, followed by Wendy’s at 10.23%. Domino’s holds 9.7%, while ‘others’ dominate with 38.62%.

Market Exposure

Share of Spend for the top 10 US Hospitality Food & Beverage brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date doordash.com chick-fil-a.com papajohns.com dominos.com chipotle.com ihop.com littlecaesars.com ubereats.com grubhub.com buffalowildwings.com
2026/01/01 8.92% 32.28% 8% 6.59% 4.64% 2.17% 3.23% 5.58% 4.44% 2.79%
2026/01/02 8.31% 18.88% 13.48% 8.13% 4.72% 3.83% 6.52% 6.26% 3.39% 3.65%
2026/01/03 6.28% 22.91% 11.44% 8.88% 4.77% 2.85% 4.93% 5.91% 3.85% 3.96%
2026/01/04 8.58% 14.59% 11.83% 8.11% 5.69% 3.18% 3.73% 10.33% 4.19% 3.95%
2026/01/05 7.67% 14.51% 14.27% 6.18% 6.11% 3.69% 6.77% 6.82% 4.82% 5.07%
2026/01/06 6.69% 8.87% 13.85% 6.38% 9.03% 4.91% 6.31% 5.43% 7.5% 4.98%
2026/01/07 6.21% 19.85% 13.3% 5.99% 5.01% 3.96% 5.29% 4% 2.69% 4.88%
2026/01/08 27.42% 4.13% 13.2% 6.48% 5.7% 3.89% 4.87% 5.45% 3.38% 5.01%
2026/01/09 10.07% 17.23% 12.23% 6.16% 5.74% 4.71% 6.91% 5.73% 2.45% 3.25%
2026/01/10 7.9% 15.42% 12.2% 6.58% 5.41% 2.74% 8.09% 5.21% 4.06% 4.12%
2026/01/11 12.26% 7.15% 12.43% 6.42% 7.2% 4.15% 8.28% 5.15% 4.92% 3.37%
2026/01/12 7.76% 15.81% 11.28% 6.21% 5.8% 5.75% 8.14% 4.91% 3.37% 4.87%
2026/01/13 5.09% 12.8% 12.34% 7.18% 7.68% 7.62% 6.52% 5.35% 3.15% 5.63%
2026/01/14 10.2% 10.69% 13.88% 6.95% 6.82% 5.99% 4.7% 4.52% 3.82% 6.49%
2026/01/15 12.63% 12.91% 11.67% 4.08% 5.87% 5.64% 5.3% 6.29% 5.84% 4.72%
2026/01/16 10% 17.08% 12.79% 6.11% 5.69% 4.68% 6.85% 5.67% 2.43% 3.22%
2026/01/17 6.54% 22.82% 9.72% 7.2% 5.43% 6.74% 5.08% 5.79% 3.64% 3.83%
2026/01/18 8.37% 5.73% 13.73% 6.27% 7.31% 6.45% 10.2% 5.43% 4.78% 3.82%
2026/01/19 9.89% 14.91% 13.05% 5.91% 6.05% 8.01% 5.58% 4.21% 4.4% 3.9%
2026/01/20 5.09% 12.78% 12.32% 7.18% 7.67% 7.61% 6.51% 5.34% 3.15% 5.63%
2026/01/21 9.56% 6.03% 11.41% 8.28% 5.96% 6.74% 7.59% 9.36% 3.75% 5.65%
2026/01/22 12.68% 9.9% 9.76% 7.75% 4.78% 6.02% 4.81% 10.53% 7.9% 3.58%
2026/01/23 11.37% 4.39% 12.59% 9.76% 7.29% 5.93% 6.51% 4.82% 3.34% 3.71%
2026/01/24 17.66% 12.97% 10.07% 7.53% 4.63% 4.71% 6.02% 4.43% 4.66% 3.77%
2026/01/25 14.75% 7.24% 12.49% 6.23% 6.19% 4.86% 8.33% 4.33% 5.56% 4.61%
2026/01/26 7.63% 18.44% 8.41% 6.29% 6.18% 5.66% 7.16% 3.15% 5.28% 5.45%
2026/01/27 7.77% 12.27% 12.28% 8.14% 5.38% 7.63% 5.08% 3.13% 4.75% 4.54%
2026/01/28 8.65% 9.32% 10.83% 7.48% 5.11% 7.81% 4.98% 3.41% 5.2% 4.27%
2026/01/29 9.12% 14.15% 8.76% 8.94% 4.97% 6.68% 7.23% 4.3% 3.69% 3.39%
2026/01/30 11.37% 12.36% 10.73% 8.83% 6.41% 5.2% 5.72% 5.45% 3.96% 3.51%
2026/01/31 33.68% 11.88% 6.29% 5.92% 4.48% 3.51% 3.43% 3.24% 2.96% 2.87%
  • doordash.com
  • chick-fil-a.com
  • papajohns.com
  • dominos.com
  • chipotle.com
  • ihop.com
  • littlecaesars.com
  • ubereats.com
  • grubhub.com
  • buffalowildwings.com

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In January 2026, DoorDash’s PPC spend peaked at 33.68% on the 31st, while Chick-fil-A started strong at 32.28% but ended at 11.88%. Papa John’s maintained steady mid-range values, and Domino’s fluctuated slightly. Chipotle and IHOP showed moderate activity, with Little Caesars and UberEats experiencing varied trends. Grubhub and Buffalo Wild Wings had lower, more stable shares.

Market Exposure

Competitor Count for US Hospitality Food & Beverage

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/01/01 577
2026/01/02 565
2026/01/03 564
2026/01/04 561
2026/01/05 580
2026/01/06 599
2026/01/07 541
2026/01/08 509
2026/01/09 528
2026/01/10 569
2026/01/11 579
2026/01/12 606
2026/01/13 584
2026/01/14 555
2026/01/15 556
2026/01/16 528
2026/01/17 563
2026/01/18 534
2026/01/19 541
2026/01/20 584
2026/01/21 530
2026/01/22 520
2026/01/23 547
2026/01/24 516
2026/01/25 530
2026/01/26 574
2026/01/27 553
2026/01/28 537
2026/01/29 514
2026/01/30 540
2026/01/31 500

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January saw fluctuating advertiser numbers, peaking at 606 on the 12th. The month concluded with a decline, ending at 500.

Campaign Efficiency

Market Loss & Market Gains for US Hospitality Food & Beverage

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
wendys.com 2.45%
jerseymikes.com 0.7%
popeyes.com 0.66%
ihop.com 0.62%
dominos.com 0.57%
dennys.com -0.45%
papajohns.com -0.69%
chilis.com -0.72%
wingstop.com -0.74%
chick-fil-a.com -1.29%

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Wendy’s surged with a 2.45% click share increase, while Chick-fil-A dropped by 1.29%. Jersey Mike’s, Popeyes, and IHOP also saw positive gains.

Campaign Efficiency

US Hospitality Food & Beverage Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date doordash.com dominos.com tacobell.com chick-fil-a.com papajohns.com ubereats.com wendys.com grubhub.com chipotle.com littlecaesars.com
2026/01/01 8.87% 9.61% 6.4% 15.27% 5.41% 4.62% 0.2% 3.94% 3.71% 2.69%
2026/01/02 8.31% 10.23% 9.69% 7.34% 6.44% 3.88% 5.06% 4.39% 3.76% 3.58%
2026/01/03 5.4% 10.15% 10.93% 9.29% 5.84% 3.65% 7.18% 3.06% 3.82% 2.74%
2026/01/04 6.78% 8.94% 9.01% 5.53% 5.4% 13.16% 5.66% 2.62% 4.06% 2.08%
2026/01/05 5.81% 8.33% 10.58% 6.31% 6.67% 5.2% 8.07% 3.71% 4.39% 3.79%
2026/01/06 5.76% 8.97% 8.64% 3.48% 7.74% 3.7% 0.01% 6.46% 6.44% 3.8%
2026/01/07 4.68% 8.21% 9.37% 8.35% 6.37% 2.15% 7.19% 1.72% 3.46% 3.02%
2026/01/08 20.56% 7.96% 8.96% 2.34% 6.37% 3.84% 5.06% 3.07% 3.91% 2.59%
2026/01/09 7.92% 9.13% 8.9% 6.71% 8.53% 2.99% 4.88% 2.21% 4.32% 3.32%
2026/01/10 7.01% 7.99% 9.42% 5.89% 6.05% 3.68% 4.76% 3.82% 3.45% 3.82%
2026/01/11 9.04% 7.94% 9.57% 7.07% 5.61% 4.48% 6.19% 4% 4.4% 3.89%
2026/01/12 6.46% 7% 9.93% 6.8% 5.56% 3.29% 5.76% 2.58% 4.14% 4.57%
2026/01/13 4.33% 8.1% 10.03% 4.9% 5.82% 3.55% 8.61% 2.35% 4.74% 3.64%
2026/01/14 7.97% 8.53% 9.73% 4.21% 6.84% 2.8% 6.01% 2.59% 4.63% 2.56%
2026/01/15 9.53% 4.96% 7.63% 5.1% 5.51% 4.36% 9.35% 4.3% 3.94% 2.59%
2026/01/16 7.92% 9.13% 8.9% 6.71% 8.53% 2.99% 4.88% 2.21% 4.32% 3.32%
2026/01/17 6.79% 9.09% 9.65% 9.22% 5.57% 4.54% 5.54% 2.87% 3.57% 2.85%
2026/01/18 6.31% 7.96% 8.49% 3.04% 6.77% 3.13% 5.38% 5.67% 4.86% 5.02%
2026/01/19 10.32% 7.95% 8.73% 5.89% 6.73% 3.58% 6.06% 4.34% 4.71% 2.96%
2026/01/20 4.33% 8.1% 10.03% 4.9% 5.82% 3.55% 8.61% 2.35% 4.74% 3.64%
2026/01/21 7.56% 9.56% 8.4% 2.24% 5.46% 6.97% 7.34% 2.67% 3.57% 3.81%
2026/01/22 11.96% 9.14% 8.18% 3.75% 4.8% 8.61% 7.14% 5.59% 2.74% 2.66%
2026/01/23 11.68% 11.04% 8.69% 2.71% 5.6% 4.22% 5.33% 2.02% 4.23% 4.4%
2026/01/24 13.84% 8.87% 9.59% 5.32% 5.24% 3.14% 7.81% 3.17% 3.01% 3.38%
2026/01/25 10.97% 7.58% 7.8% 2.83% 6.22% 3.72% 7.75% 3.94% 3.98% 4.22%
2026/01/26 6.44% 8.12% 11% 8.05% 4.34% 2.52% 5.92% 4.14% 4.35% 3.57%
2026/01/27 5.67% 9.91% 11.65% 4.47% 6.12% 2% 10.53% 3.06% 3.08% 2.53%
2026/01/28 7.11% 8.49% 11.29% 3.21% 4.57% 1.63% 9.85% 3.08% 2.79% 2.98%
2026/01/29 9.17% 10.07% 9.21% 5.78% 4.9% 3.26% 10.33% 2.3% 3.19% 3.85%
2026/01/30 9.91% 6.9% 6.17% 5.41% 3.43% 3.51% 5.34% 2.14% 3.04% 1.98%
2026/01/31 18.39% 6.98% 6.13% 4.07% 3.17% 2.88% 2.81% 2.8% 2.61% 1.76%
  • doordash.com
  • dominos.com
  • tacobell.com
  • chick-fil-a.com
  • papajohns.com
  • ubereats.com
  • wendys.com
  • grubhub.com
  • chipotle.com
  • littlecaesars.com

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In January 2026, Doordash’s impression share fluctuated, peaking at 20.56% on the 8th. Dominos maintained a steady presence, while Taco Bell saw consistent highs. Chick-fil-A’s share varied, ending lower. Ubereats and Wendy’s showed notable fluctuations, with Wendy’s peaking at 10.53% on the 27th. Grubhub and Chipotle had modest shares, while Little Caesars remained low throughout.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Hospitality Food & Beverage

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Hospitality Food & Beverage - Last month
  1. 1
    Order Online https://www.dominos.com

    Pizzas, Breads, Wings & More — Domino’s® Rewards Is Much More Than Free Pizza! Place an Order To Start Earning Today. Domino’s®...

  2. 2
    Order Take Out Near Me | Pickup Available Near You https://www.doordash.com

    Skip the line and pick up your meal in minutes with DoorDash. Enjoy your favorite meals on DoorDash. Hundreds of takeout and delivery options available. Quick & Reliable Delivery. Schedule Your Order Now. No Waiting in Line. Try Something New. Exclusive Deals & Offers.

  3. 3
    Papa Johns® Pizza Deal | Build Your Own Pizza For $9.99 https://www.papajohns.com

    Create Your Pizza Your Way At Papa Johns® With Up to 3 Toppings For Just $9.99. Order Now. Our Original Dough Is Made With 6 Simple Ingredients.

  4. 4
    Taco Bell® Menu https://www.tacobell.com

    Order Taco Bell® — From Classic Tacos To Burritos To Our Epic Specialties And Combos, Find Your Favorite Now!

  5. 5
    Wendy's Restaurants https://www.wendys.com

    Wendy's Made To Crave Menu — Crush Your Cravings With Wendy's Delicious Menu. Order Today!

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In the competitive world of online food ordering, Domino’s, DoorDash, Papa John’s, Taco Bell, and Wendy’s captivate audiences with enticing offers. From Domino’s rewards to Papa John’s customizable pizzas, each ad highlights convenience, variety, and exclusive deals, drawing customers to their platforms.

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