US Hospitality Food & Beverage - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Food & Beverage category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Hospitality Food & Beverage brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
tacobell.com	11.71
dominos.com	11.13
wendys.com	9.52
papajohns.com	7.28
chick-fil-a.com	6.38
jerseymikes.com	3.51
jimmyjohns.com	3.39
olivegarden.com	3.37
bk.com	2.81
chilis.com	2.8
others	38.1

In the PPC landscape, Taco Bell leads with 11.71% click share, closely followed by Domino’s at 11.13%. Meanwhile, ‘others’ collectively dominate with 38.1%.

Market Exposure

Share of Spend for the top 10 US Hospitality Food & Beverage brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	papajohns.com	chick-fil-a.com	doordash.com	littlecaesars.com	dominos.com	subway.com	tacobell.com	chipotle.com	ubereats.com	buffalowildwings.com
2025/05/01	13.6%	10.47%	9.64%	5.83%	7.86%	4.65%	5.9%	1.58%	4.95%	3.31%
2025/05/02	17.92%	8.53%	6.44%	9.76%	5.15%	4.64%	4.05%	2.86%	6.5%	5.01%
2025/05/03	21.66%	9.18%	8.73%	7.57%	4.7%	6.86%	4.12%	3.27%	4.99%	3.9%
2025/05/04	23.18%	9.33%	5.52%	6.22%	5.75%	8.65%	4.25%	2.95%	3.25%	4.49%
2025/05/05	19.46%	6.73%	5.12%	7.06%	5.49%	6.42%	4.75%	2.97%	6.78%	5.61%
2025/05/06	18.68%	11.68%	7.85%	6.06%	4.51%	6.26%	4.56%	3.63%	4.52%	3.56%
2025/05/07	22.25%	8.62%	7.04%	7.7%	6.01%	4.72%	5.32%	3.54%	3.02%	3.32%
2025/05/08	21.69%	10.34%	7.69%	8.7%	4.73%	4.21%	4.12%	4.31%	2.44%	2.09%
2025/05/09	20.37%	15.74%	9.26%	4.1%	4.94%	5.65%	3.67%	2.96%	3.86%	2.94%
2025/05/10	18.73%	16.03%	12.65%	7.15%	4.53%	5.9%	3.37%	3.71%	2.63%	2.35%
2025/05/11	20.61%	17.22%	5.68%	7.83%	5.27%	5.84%	3.52%	3.23%	2.8%	3.41%
2025/05/12	19.97%	12.82%	10.12%	6.18%	4.64%	6.39%	2.78%	2.55%	4.99%	4.83%
2025/05/13	19.3%	8.45%	13.66%	4.87%	5.14%	3.19%	4%	3.26%	5.02%	4.67%
2025/05/14	23.03%	9.94%	5.73%	4.93%	5.86%	7.57%	4.76%	3.25%	2.39%	4.72%
2025/05/15	21.68%	10.45%	5.48%	13.34%	5.47%	4.46%	3.66%	3.51%	3.11%	2.88%
2025/05/16	21.87%	10.34%	6.69%	9.02%	5.59%	7.25%	4.82%	3.93%	2.67%	3.55%
2025/05/17	21.11%	8.28%	8.54%	9.65%	5.84%	8.22%	4.96%	3.72%	3.97%	2.76%
2025/05/18	21.92%	10.38%	11.19%	6.42%	5.37%	7.55%	4.23%	2.97%	3.02%	3.18%
2025/05/19	17.04%	16.86%	5%	8.6%	5.91%	6.59%	4.48%	2.78%	4.03%	4.05%
2025/05/20	16.67%	13.47%	5.54%	8.15%	5.59%	8.48%	2.29%	3.69%	2.79%	5.81%
2025/05/21	21.34%	6.73%	9.23%	8.24%	6.67%	4.96%	2.92%	3.72%	6.64%	3%
2025/05/22	18.93%	15.39%	11.52%	7.38%	4.36%	5.06%	4.23%	3.3%	3.16%	2.28%
2025/05/23	23.53%	9.19%	8.06%	4.94%	6.95%	8.35%	4.18%	3.55%	2.05%	3.54%
2025/05/24	22.8%	7.78%	7.39%	6.8%	6.21%	7.71%	3.54%	4.47%	6.03%	3.62%
2025/05/25	22.44%	17.11%	3.87%	6.75%	5.98%	4.67%	3.53%	3.25%	4.71%	3.7%
2025/05/26	19.85%	11.97%	5.71%	8.72%	5.09%	5.71%	3.87%	3.47%	5.18%	3.4%
2025/05/27	21.18%	6.39%	8.05%	7.96%	6.04%	5.37%	3.53%	3.91%	7.08%	4.1%
2025/05/28	24.44%	8.55%	6.23%	5.04%	6.08%	7.86%	4.66%	4.09%	3.79%	2.92%
2025/05/29	23.11%	4.46%	8.99%	6.54%	6.41%	6.07%	4.65%	4.1%	4.8%	3.3%
2025/05/30	22.57%	12.27%	6.03%	7.99%	6.24%	6.98%	4.99%	3.56%	3.53%	3.7%
2025/05/31	22.39%	16.01%	9.07%	7.53%	5.72%	4.94%	4.19%	3.9%	3.21%	2.71%

In May 2025, Papa John’s led PPC spend, peaking mid-month. Chick-fil-A and DoorDash showed fluctuating trends, while Little Caesars surged on May 15. Domino’s and Subway maintained steady patterns. Taco Bell and Chipotle had modest shares, with UberEats and Buffalo Wild Wings trailing.

Market Exposure

Competitor Count for US Hospitality Food & Beverage

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/05/01	596
2025/05/02	636
2025/05/03	640
2025/05/04	652
2025/05/05	606
2025/05/06	628
2025/05/07	641
2025/05/08	665
2025/05/09	646
2025/05/10	634
2025/05/11	639
2025/05/12	616
2025/05/13	653
2025/05/14	652
2025/05/15	635
2025/05/16	633
2025/05/17	639
2025/05/18	633
2025/05/19	640
2025/05/20	607
2025/05/21	628
2025/05/22	632
2025/05/23	640
2025/05/24	603
2025/05/25	586
2025/05/26	587
2025/05/27	601
2025/05/28	589
2025/05/29	582
2025/05/30	583
2025/05/31	571

May began with 596 advertisers, peaking at 665 on May 8. A gradual decline followed, ending the month at 571.

Campaign Efficiency

Market Loss & Market Gains for US Hospitality Food & Beverage

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
wendys.com	0.71%
jerseymikes.com	0.35%
ihop.com	0.34%
ubereats.com	0.31%
subway.com	0.29%
olivegarden.com	-0.33%
dominos.com	-0.33%
sonicdrivein.com	-0.34%
chilis.com	-0.44%
tacobell.com	-0.52%

Wendy’s surged with a 0.71 increase, while Taco Bell faced a -0.52 decline. Jersey Mike’s, IHOP, and Uber Eats also rose, contrasting Chili’s and Sonic’s drops.

Campaign Efficiency

US Hospitality Food & Beverage Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	dominos.com	papajohns.com	doordash.com	tacobell.com	chick-fil-a.com	wendys.com	ubereats.com	jerseymikes.com	jimmyjohns.com	littlecaesars.com
2025/05/01	10.74%	6.85%	6.6%	8.31%	6.16%	10.84%	2.79%	2.76%	1.86%	3.64%
2025/05/02	8.62%	6.97%	5.79%	7.23%	3.92%	9.63%	10.94%	1.98%	2.22%	2.37%
2025/05/03	9.51%	8.32%	7.84%	8.02%	4.85%	8.97%	3.85%	3.16%	2.16%	2.7%
2025/05/04	10.96%	8.57%	5.93%	9.02%	4.94%	6.15%	2.62%	2.9%	3.02%	2.44%
2025/05/05	9.82%	7.81%	5.24%	8.55%	4.03%	7.51%	6.39%	2.24%	2.91%	2.55%
2025/05/06	8.79%	8.11%	7.46%	9.59%	6.91%	4.61%	3.72%	1.95%	1.88%	2.37%
2025/05/07	11.6%	9.57%	6.77%	9.59%	4.27%	5.33%	2.51%	2.53%	2.59%	3.02%
2025/05/08	8.93%	8.03%	6.73%	8.21%	5.69%	7.71%	2.12%	2.46%	2.24%	2.58%
2025/05/09	9.95%	8.46%	8.22%	7.73%	7.58%	7.79%	2.99%	2.18%	3.22%	1.86%
2025/05/10	8.3%	7.93%	15.05%	6.63%	7.75%	7.75%	2.12%	2.24%	2.82%	2.74%
2025/05/11	10.32%	8.64%	6.94%	8.21%	7.99%	6.74%	2.68%	1.96%	2.99%	2.85%
2025/05/12	9.01%	8.38%	11.63%	7.74%	6.23%	5.64%	4.89%	1.98%	2.5%	2.58%
2025/05/13	9.24%	7.46%	13.65%	8.85%	4.14%	3.79%	3.62%	2.14%	2.08%	2.06%
2025/05/14	10.44%	9.25%	6.57%	10.05%	5.36%	7.28%	2.25%	3.18%	3.11%	1.92%
2025/05/15	10.35%	9.01%	7.07%	8.79%	5.93%	5.83%	3.26%	3.44%	2.88%	4.54%
2025/05/16	10.63%	9.09%	6.92%	10.21%	5.51%	7.7%	2.61%	1.45%	3.09%	3.2%
2025/05/17	11.58%	8.21%	11%	8.91%	4.78%	7.65%	3.91%	2.5%	3.14%	3.15%
2025/05/18	8.37%	8.53%	12.4%	8.32%	5.26%	5.94%	2.97%	3.09%	2.9%	2.34%
2025/05/19	11.74%	7.88%	5.71%	9.81%	8.22%	6.49%	5.09%	2.9%	2.62%	2.97%
2025/05/20	9.5%	6.66%	6.68%	5.01%	6.88%	12.49%	2.81%	3%	2.52%	2.64%
2025/05/21	9.37%	8.63%	10.17%	6.21%	3.3%	8.02%	5.76%	2.73%	2.82%	2.51%
2025/05/22	8.45%	8.15%	11.66%	8.87%	7.91%	5.93%	3.75%	1.98%	2.14%	2.21%
2025/05/23	12.34%	9.22%	9.68%	8.13%	4.78%	5.19%	1.78%	2.37%	3.55%	1.33%
2025/05/24	11.64%	9.17%	8.73%	7.48%	4.37%	7.79%	4.96%	2.6%	3.46%	1.87%
2025/05/25	11.85%	9.03%	4.42%	8.32%	8.53%	5.01%	5.66%	3.38%	3.06%	2.66%
2025/05/26	8.13%	7.59%	5.83%	9.16%	5.75%	6.6%	5.42%	2.76%	3.49%	3.36%
2025/05/27	10.47%	9.49%	7.19%	8.16%	3.33%	6.58%	7.03%	2.13%	1.93%	2.96%
2025/05/28	10.91%	9.42%	7.55%	9.48%	4.97%	6.24%	3.87%	2.19%	2.36%	2.12%
2025/05/29	10.44%	9.77%	7.54%	9.45%	2.31%	5.85%	3.96%	1.98%	2.68%	2.01%
2025/05/30	11.58%	8.78%	6.96%	9.94%	6.62%	7.84%	2.9%	2.51%	3.4%	2.44%
2025/05/31	11.03%	9.86%	9.8%	9.27%	8.44%	8.18%	3.04%	2.74%	2.63%	2.48%

Domino’s led May with fluctuating impressions, peaking at 12.34% on the 23rd. Papa John’s and DoorDash showed consistent mid-range shares. Taco Bell and Wendy’s had varied performances, while UberEats and Jersey Mike’s remained lower. The month ended with Domino’s at 11.03%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Hospitality Food & Beverage

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Chick-fil-A® https://www.chick-fil-a.com
Chick-fil-A® Menu — Order Ahead To Enjoy Juicy Chicken, Entrees, Waffle Potato Fries™, Salads, Treats, & More. Enjoy A Chicken Sandwich With Two Pickles On A...
2
Order Online https://www.dominos.com
Domino’s® Pizza — Introducing Domino's® New Parmesan Stuffed Crust Pizza! Try It For The First Time Tonight. Pizza...
3
Papa Johns® Pizza https://www.papajohns.com
Order For Delivery or Carryout — Delicious Pizza, Deliciously Priced. Order Your Delivery or Carryout Meal Online Today! You Love...
4
Taco Bell® Menu https://www.tacobell.com
Order Taco Bell® — From Classic Tacos To Burritos To Our Epic Specialties And Combos, Find Your Favorite Now!
5
Order Today https://www.wendys.com › burger
Wendy's Made To Crave Menu — Crush Your Cravings With Wendy's Delicious Menu. Order Today! Old-Fashioned Hamburgers, Chicken...

In the bustling world of PPC advertising, Chick-fil-A, Domino’s, Papa John’s, Taco Bell, and Wendy’s captivate audiences with enticing offers. Chick-fil-A highlights its juicy chicken and signature sandwiches, while Domino’s tempts with a new Parmesan Stuffed Crust. Papa John’s emphasizes value, Taco Bell showcases diverse menu options, and Wendy’s promises to satisfy cravings with its Made To Crave menu. Each ad uniquely appeals to the culinary desires of potential customers.

Frequently Asked Questions

Why is the US Hospitality Food & Beverage May 2025 Report useful and how should I use it?

Why is the US Hospitality Food & Beverage May 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the US Hospitality Food & Beverage May 2025 Report
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How often is the data updated?

Data within the US Hospitality Food & Beverage May 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

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On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
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The US Hospitality Food & Beverage May 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

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Does this include mobile, desktop and Google Shopping data?

Yes. The US Hospitality Food & Beverage May 2025 Report aggregates data from across both device types and Google Shopping.
Who is this US Hospitality Food & Beverage May 2025 Report for?

The US Hospitality Food & Beverage May 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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Related reports

Hospitality

US Hospitality Food & Beverage - PPC Market Share Analysis May 2025

Share of Clicks for top 10 US Hospitality Food & Beverage brands

Share of Spend for the top 10 US Hospitality Food & Beverage brands

Competitor Count for US Hospitality Food & Beverage

Market Loss & Market Gains for US Hospitality Food & Beverage

US Hospitality Food & Beverage Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Hospitality Food & Beverage

Frequently Asked Questions

Why is the US Hospitality Food & Beverage May 2025 Report useful and how should I use it?

Why is the US Hospitality Food & Beverage May 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Hospitality Food & Beverage May 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Hospitality Food & Beverage May 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance

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