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US Hospitality Food & Beverage - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Food & Beverage category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Food & Beverage – US

Google AI Overview visibility for Hospitality Food & Beverage US

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 27.990236668
72.009763332
27%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 44
56
44%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 12%
Navigational 1%
Seasonal 0%
Local 21%
Problem Solving 11%

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Market Exposure

Share of Clicks for top 10 US Hospitality Food & Beverage brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
dominos.com 9.95
tacobell.com 9.02
wendys.com 8.35
chick-fil-a.com 6.7
papajohns.com 6.13
littlecaesars.com 5.28
chipotle.com 4.37
wingstop.com 3.51
jerseymikes.com 3
olivegarden.com 2.96
others 40.73
  • dominos.com - 9.95%
  • tacobell.com - 9.02%
  • wendys.com - 8.35%
  • chick-fil-a.com - 6.7%
  • papajohns.com - 6.13%
  • littlecaesars.com - 5.28%
  • chipotle.com - 4.37%
  • wingstop.com - 3.51%
  • jerseymikes.com - 3%
  • olivegarden.com - 2.96%
  • others - 40.73%

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Domino’s leads with 9.95% click share, followed by Taco Bell at 9.02%. Wendy’s captures 8.35%, while Chick-fil-A holds 6.7%. Others dominate with 40.73%.

Market Exposure

Share of Spend for the top 10 US Hospitality Food & Beverage brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date papajohns.com dominos.com chick-fil-a.com littlecaesars.com doordash.com ubereats.com grubhub.com chipotle.com buffalowildwings.com ihop.com
2026/03/01 13.02% 8.59% 17.63% 5.45% 9.84% 7.14% 3.71% 5.1% 2.48% 1.79%
2026/03/02 14.39% 10.32% 14.28% 5.43% 8.61% 8.93% 4.55% 5.56% 2.13% 1.89%
2026/03/03 14.5% 10.16% 14.58% 7.02% 4.91% 6.39% 3.86% 6.39% 2.3% 1.64%
2026/03/04 12.31% 9.87% 9.58% 9% 5.35% 6.47% 3.28% 5.99% 3.23% 3.07%
2026/03/05 10.55% 9.54% 14.14% 8.98% 6.02% 7.67% 5.03% 5.62% 2.67% 1.52%
2026/03/06 15.21% 9.93% 17.63% 5.46% 5.67% 7.32% 3.02% 4.88% 3.2% 0.57%
2026/03/07 11.84% 13.2% 4.01% 6.21% 5.74% 18.05% 4.43% 5.26% 1.95% 1.74%
2026/03/08 17.88% 13.74% 11.28% 6.15% 5.36% 6.33% 3.58% 4.34% 2.48% 2.47%
2026/03/09 15.44% 9.48% 14% 7.21% 5.15% 6.19% 3.31% 5.88% 2.48% 3.48%
2026/03/10 16.77% 7.18% 19.36% 5.42% 3.75% 5.14% 5.1% 5.45% 2.2% 2.85%
2026/03/11 15.71% 10.13% 14.35% 5.7% 5.53% 6.42% 4.96% 5.42% 2.6% 1.42%
2026/03/12 15.86% 9.34% 13.02% 8.2% 5.36% 5.86% 3.61% 4.96% 2.42% 1.7%
2026/03/13 17.08% 10.82% 17.17% 6.18% 7.06% 6.32% 4.22% 2.67% 2.17% 1.19%
2026/03/14 17.29% 5.58% 16.28% 6.48% 17.02% 5.68% 2.22% 3.38% 1.74% 1.82%
2026/03/15 11.78% 10.5% 15.64% 5.66% 6.1% 9.89% 1.71% 6.02% 2.43% 1.94%
2026/03/16 14.89% 11.18% 13.78% 7.16% 5.95% 7.85% 1.85% 4.2% 2.78% 0.33%
2026/03/17 19% 7.51% 16.28% 7.55% 5.75% 6.38% 1.7% 5.28% 2.25% 2.1%
2026/03/18 20.37% 8.15% 12.22% 7.37% 4.59% 6.02% 1.82% 5.39% 3.44% 1.89%
2026/03/19 19.8% 8.88% 7.77% 6.3% 4.06% 6.56% 2.65% 7.31% 2.81% 2.44%
2026/03/20 18.84% 9.38% 14.66% 8.46% 3.57% 5.46% 2.32% 6.48% 2.61% 2.58%
2026/03/21 19.62% 8.91% 13.51% 8.19% 5.24% 7.33% 2.5% 6.5% 2.93% 1.19%
2026/03/22 23.24% 8.43% 16.3% 6.53% 4.3% 5.87% 2.26% 6.17% 2.04% 0.91%
2026/03/23 17.94% 7.72% 22.51% 4.73% 4.04% 5.24% 1.4% 5.54% 2.24% 2.36%
2026/03/24 18.53% 11.23% 13.12% 7.1% 6.89% 4.95% 0.97% 7.19% 2.98% 1.62%
2026/03/25 17.03% 12% 8.09% 6.31% 8.47% 7.24% 2.18% 7.11% 2.97% 1.76%
2026/03/26 18.94% 10.97% 17.13% 5.77% 3.21% 5.36% 3.21% 6% 3.02% 3.31%
2026/03/27 21.35% 8.64% 15.8% 5.41% 5.82% 3.7% 2.58% 4.48% 3.16% 2.4%
2026/03/28 18.63% 11.06% 7.87% 9.67% 7.5% 6.27% 3.57% 6.27% 2.91% 2.01%
2026/03/29 20.52% 8.93% 19.82% 8.84% 5.87% 3.71% 3.03% 5.74% 2.36% 1.19%
2026/03/30 18.91% 13.09% 6.73% 7.6% 5.05% 4.48% 2.92% 7.43% 2.76% 3.98%
2026/03/31 20.38% 11.95% 7.82% 7.31% 7.28% 4.97% 3.05% 2.76% 2.53% 2.29%
  • papajohns.com
  • dominos.com
  • chick-fil-a.com
  • littlecaesars.com
  • doordash.com
  • ubereats.com
  • grubhub.com
  • chipotle.com
  • buffalowildwings.com
  • ihop.com

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In March 2026, Papa John’s led with a peak spend share of 23.24% on March 22. Domino’s fluctuated, peaking at 13.20% on March 7. Chick-fil-A saw highs and lows, reaching 22.51% on March 23. Little Caesars maintained a steady presence, while DoorDash and UberEats had varied performances. Grubhub and Chipotle showed modest shares, with Buffalo Wild Wings and IHOP trailing. The month concluded with Papa John’s maintaining dominance.

Market Exposure

Competitor Count for US Hospitality Food & Beverage

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 494
2026/03/02 494
2026/03/03 507
2026/03/04 498
2026/03/05 520
2026/03/06 513
2026/03/07 492
2026/03/08 494
2026/03/09 483
2026/03/10 470
2026/03/11 471
2026/03/12 479
2026/03/13 473
2026/03/14 466
2026/03/15 458
2026/03/16 464
2026/03/17 466
2026/03/18 463
2026/03/19 460
2026/03/20 456
2026/03/21 432
2026/03/22 427
2026/03/23 445
2026/03/24 426
2026/03/25 452
2026/03/26 398
2026/03/27 402
2026/03/28 405
2026/03/29 399
2026/03/30 401
2026/03/31 382

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March began with 494 advertisers, peaking at 520 on March 5. A steady decline followed, ending at 382 on March 31.

Campaign Efficiency

Market Loss & Market Gains for US Hospitality Food & Beverage

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
papajohns.com 1.37%
wendys.com 0.83%
chipotle.com 0.81%
krispykreme.com 0.59%
popeyes.com 0.59%
subway.com -0.6%
doordash.com -0.68%
ubereats.com -0.75%
wingstop.com -0.92%
tacobell.com -1.17%

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Papa John’s leads with a 1.37% click share rise, while Taco Bell drops by 1.17%.

Campaign Efficiency

US Hospitality Food & Beverage Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date dominos.com papajohns.com doordash.com wendys.com tacobell.com littlecaesars.com ubereats.com chick-fil-a.com wingstop.com chipotle.com
2026/03/01 10.76% 4.31% 10.73% 6.8% 8.28% 3.54% 8.93% 7.16% 2.87% 2.98%
2026/03/02 10.85% 4.61% 10.74% 7.67% 6.1% 3.42% 11.64% 5.07% 3.07% 3.76%
2026/03/03 12.69% 5.17% 3.6% 5.11% 10.01% 4.66% 5.45% 5.7% 3.22% 4.55%
2026/03/04 11.72% 4.74% 4.55% 5.4% 10.92% 4.8% 6.14% 3.34% 3.67% 4.08%
2026/03/05 12.79% 3.83% 5.23% 5.42% 9.83% 5.65% 7.33% 5.76% 3.5% 4%
2026/03/06 12.84% 6.14% 4.85% 3.46% 9.25% 4.03% 7.39% 6.75% 3.58% 3.43%
2026/03/07 13.59% 4.28% 4.85% 4.31% 6.65% 3.9% 17.02% 1.55% 3.36% 3.67%
2026/03/08 15.34% 6.06% 5.5% 3.62% 9.07% 4.41% 4.97% 4.76% 3.26% 3.08%
2026/03/09 12.52% 6.05% 3.67% 5.1% 9.62% 5.5% 5.01% 5.63% 3.16% 4.37%
2026/03/10 8.86% 6.28% 3.35% 4.22% 9.08% 3.19% 5% 8.3% 3.09% 4.55%
2026/03/11 11.43% 5.51% 4.77% 5.73% 6.33% 3.28% 5.08% 5.62% 4.22% 3.89%
2026/03/12 11.58% 5.38% 4.95% 6.89% 8.11% 5.65% 4.38% 5.45% 4% 3.44%
2026/03/13 12.2% 5.91% 7.3% 6.25% 7.85% 4.43% 6.74% 8.28% 3.68% 1.9%
2026/03/14 8.45% 5.94% 17.87% 5.97% 5.4% 4.47% 7.75% 6.66% 3.57% 2.55%
2026/03/15 12.04% 5.3% 5.17% 6.36% 7.42% 3.66% 9.89% 5.52% 3.82% 4.11%
2026/03/16 12.25% 4.81% 5.39% 5.09% 9.08% 5.07% 6.93% 5.3% 4% 3.07%
2026/03/17 10.8% 6.65% 6.47% 3.6% 4.38% 5.93% 8.34% 7.4% 3.37% 4.31%
2026/03/18 10.97% 6.9% 5.27% 6.68% 5.36% 5.32% 6.89% 5.03% 4.39% 3.66%
2026/03/19 11.66% 6.97% 3.22% 6.48% 9.24% 4.17% 5.36% 2.89% 4.32% 5.17%
2026/03/20 12.32% 7.14% 3.36% 5.67% 8.73% 5.98% 5.62% 6.02% 2.64% 4.49%
2026/03/21 10.71% 6.85% 3.82% 3.84% 10.93% 5.45% 9% 5.31% 2.39% 4.31%
2026/03/22 8.28% 8.09% 3.17% 6.43% 5.12% 4.61% 4.74% 6.22% 2.17% 4.29%
2026/03/23 11.39% 6.81% 3.2% 7.33% 6.65% 3.94% 5.17% 9.5% 2.43% 4.74%
2026/03/24 12.74% 6.59% 6.19% 8.86% 6.57% 5.06% 3.97% 5.21% 3.56% 5.01%
2026/03/25 11.59% 6.24% 7.32% 9.4% 9.07% 3.71% 5.99% 3.25% 2.3% 5.36%
2026/03/26 13.22% 7.16% 2.1% 3.13% 8.99% 3.59% 6.47% 7.22% 2.39% 4.68%
2026/03/27 12.31% 7.64% 5.78% 3.8% 8.19% 4.07% 2.85% 6.91% 2.46% 4.22%
2026/03/28 13.95% 7.29% 6.64% 3.36% 8.15% 7.15% 5.12% 3.32% 2.6% 4.38%
2026/03/29 13.26% 7.98% 5.35% 2.79% 6.56% 6.81% 3.69% 9.09% 2.61% 4.4%
2026/03/30 14.97% 6.32% 4.07% 4.47% 12.14% 4.21% 3.12% 3.84% 2.45% 5.54%
2026/03/31 13.17% 7.33% 7.25% 7.17% 7.08% 4.41% 3.8% 3.35% 2.88% 2.36%
  • dominos.com
  • papajohns.com
  • doordash.com
  • wendys.com
  • tacobell.com
  • littlecaesars.com
  • ubereats.com
  • chick-fil-a.com
  • wingstop.com
  • chipotle.com

Copyright © Adthena. All rights reserved.

In March 2026, Dominos led with fluctuating impressions, peaking mid-month. Papa John’s steadily rose, while DoorDash saw a mid-month spike. Wendy’s and Taco Bell showed varied trends, with Taco Bell ending strong. UberEats and Chick-fil-A had ups and downs, finishing lower. Wingstop and Chipotle maintained lower shares, with Chipotle ending the month with a dip.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Hospitality Food & Beverage

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Hospitality Food & Beverage - Last month
  1. 1
    Order Online - Pizza Delivery & Carryout https://www.dominos.com

    Limited Time: Any Toppings, Any Pizza Only $9.99 With Code BESTDEALEVER. Prices May Vary.

  2. 2
    Fast Delivery in 30 Minutes | $0 Delivery Fees on 1st Orders https://www.doordash.com

    Get snacks, food, and drinks delivered straight to your door with DoorDash. Want to try something new? Choose from thousands of breakfast, lunch, and dinner options. Contactless Food Delivery.

  3. 3
    Fogo De Chão - Savor Lunch at Just $18 https://www.fogodechao.com

    Step Out For an $18 Lunch That Would Never Leave You Craving More. Book Now.

  4. 4
    Papa Johns® Pan Pizza - Pizzas, Sides, Desserts & More https://www.papajohns.com

    Get Your 1-Top New Pan Pizza. Crispy Garlic Parmesan Crust And Cheesy Perfection. Enjoy Edge-To-Edge Cheese And Toppings On Every Bite...

  5. 5
    Late-Night Meals To Your Door - Delivery In As Little As 20min https://www.ubereats.com

    Get Food Delivery Now. And Satisfy Those Late Night Cravings With Uber Eats. Get contactless delivery for restaurant takeout, groceries, and more.

Copyright © Adthena. All rights reserved.

In the bustling world of online food delivery, top advertisers like Domino’s, DoorDash, Fogo De Chão, Papa John’s, and Uber Eats captivate audiences with enticing offers. From Domino’s $9.99 pizza deal to Uber Eats’ 20-minute late-night delivery, each ad highlights convenience, affordability, and variety, appealing to diverse cravings.

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