Why is the US Hospitality Food & Beverage February 2026 Report useful and how should I use it?

Why is the US Hospitality Food & Beverage February 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the US Hospitality Food & Beverage February 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the US Hospitality Food & Beverage February 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the US Hospitality Food & Beverage February 2026 Report?

The US Hospitality Food & Beverage February 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The US Hospitality Food & Beverage February 2026 Report aggregates data from across both device types and Google Shopping.

Who is this US Hospitality Food & Beverage February 2026 Report for?

The US Hospitality Food & Beverage February 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

US Hospitality Food & Beverage - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Food & Beverage category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Hospitality Food & Beverage US

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	28.5996946234
	71.4003053766

28%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	44
	56

44%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	3%
Transactional	13%
Navigational	1%
Seasonal	0%
Local	20%
Problem Solving	10%

Market Exposure

Share of Clicks for top 10 US Hospitality Food & Beverage brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data

Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
tacobell.com	12.05
dominos.com	10.89
wendys.com	8.38
chick-fil-a.com	5.72
papajohns.com	5.47
littlecaesars.com	4.8
chipotle.com	4.56
jerseymikes.com	3.2
subway.com	2.62
dennys.com	2.42
others	39.89

tacobell.com - 12.05%
dominos.com - 10.89%
wendys.com - 8.38%
chick-fil-a.com - 5.72%
papajohns.com - 5.47%
littlecaesars.com - 4.8%
chipotle.com - 4.56%
jerseymikes.com - 3.2%
subway.com - 2.62%
dennys.com - 2.42%
others - 39.89%

In the PPC landscape, Taco Bell leads with 12.05% click share, followed by Domino’s at 10.89%. Wendy’s captures 8.38%, while ‘others’ collectively hold 39.89%.

Market Exposure

Share of Spend for the top 10 US Hospitality Food & Beverage brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	dominos.com	chick-fil-a.com	littlecaesars.com	papajohns.com	ubereats.com	doordash.com	grubhub.com	chipotle.com	buffalowildwings.com	ihop.com
2026/02/01	8.87%	7.25%	4.82%	7.2%	6.7%	11.75%	4.96%	5.17%	3.29%	6.35%
2026/02/02	7.46%	17.66%	7.02%	8.4%	4.2%	6.48%	4.21%	6.02%	4.32%	5.24%
2026/02/03	7.38%	12.35%	4.8%	8.32%	5.78%	11.1%	4.36%	4.79%	2.22%	5.51%
2026/02/04	8.86%	6.54%	5.43%	9.44%	5.24%	13.21%	3.93%	5.12%	2.84%	5.2%
2026/02/05	9.25%	9.68%	6.95%	10.47%	3.31%	9.85%	2.9%	6.94%	2.46%	4.77%
2026/02/06	8.79%	10.77%	6.76%	9.47%	4.67%	11.22%	2.82%	4.97%	2.41%	5.16%
2026/02/07	7.62%	14.1%	5.83%	10.38%	4.29%	5.98%	2.76%	4.98%	2.8%	5.19%
2026/02/08	6.12%	13.33%	6.07%	9.39%	3.8%	14.58%	2.12%	5.64%	2.44%	4.79%
2026/02/09	9.15%	8.84%	7.4%	11.5%	3.9%	8.18%	1.91%	6%	2.65%	4.09%
2026/02/10	9.21%	12.98%	7.57%	11.55%	4.75%	7.61%	2%	5.42%	3.88%	4.44%
2026/02/11	9.55%	5.18%	5.01%	14.45%	5.95%	7.82%	4.1%	5.29%	3.28%	5.09%
2026/02/12	9.04%	9.47%	6.8%	10.24%	3.58%	9.98%	2.89%	6.87%	2.41%	4.66%
2026/02/13	8.69%	10.67%	6.68%	9.36%	4.71%	11.37%	2.98%	4.91%	2.38%	5.1%
2026/02/14	7.55%	13.98%	5.79%	10.29%	4.28%	5.93%	2.86%	4.94%	2.77%	5.15%
2026/02/15	6.08%	13.37%	6.03%	9.34%	3.86%	14.69%	2.11%	5.6%	2.43%	4.76%
2026/02/16	9.09%	8.78%	7.35%	11.42%	4.07%	8.13%	1.93%	5.96%	2.63%	4.07%
2026/02/17	3.78%	5.14%	4.31%	13.55%	5.64%	15.86%	2.87%	5.98%	4.47%	4.35%
2026/02/18	9.78%	11.85%	6.1%	7.77%	6.82%	7.35%	2.81%	6.39%	4.49%	2.08%
2026/02/19	7.64%	21.71%	6.34%	8.61%	7.99%	7.92%	2.07%	4.89%	3.39%	2.41%
2026/02/20	9.06%	10.17%	7.75%	14.19%	8.94%	4.9%	2.67%	5.73%	2.72%	4.2%
2026/02/21	11.67%	14.32%	6.98%	11.38%	7.52%	4.84%	1.75%	5.28%	3.18%	2.99%
2026/02/22	6.96%	21.78%	6.02%	10.6%	8.87%	7.37%	1.99%	5.71%	2.12%	1.98%
2026/02/23	5.9%	41.18%	4.7%	6.55%	5.01%	5.23%	2.85%	3.67%	1.74%	1.29%
2026/02/24	9.84%	13.35%	8.2%	10.04%	8.1%	10.17%	4.15%	4.7%	2.69%	1.44%
2026/02/25	10.64%	7.47%	6.01%	11.56%	7.28%	5.87%	4.5%	7.05%	2.83%	1.9%
2026/02/26	9.03%	22.79%	9.49%	10.49%	5.38%	4.54%	2.61%	5.43%	1.69%	2.19%
2026/02/27	13.01%	8.02%	9.88%	9.88%	6.75%	5.13%	3.04%	6.11%	2.23%	3.09%
2026/02/28	14.87%	14.27%	10.09%	9.89%	6.31%	4.96%	4.56%	2.94%	2.82%	2.78%

dominos.com
chick-fil-a.com
littlecaesars.com
papajohns.com
ubereats.com
doordash.com
grubhub.com
chipotle.com
buffalowildwings.com
ihop.com

In February 2026, Chick-fil-A’s PPC spend surged, peaking at 41.18% on the 23rd. Domino’s and Papa John’s also saw notable increases, while Grubhub and IHOP experienced declines. The month concluded with Chick-fil-A leading.

Market Exposure

Competitor Count for US Hospitality Food & Beverage

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/02/01	566
2026/02/02	574
2026/02/03	634
2026/02/04	596
2026/02/05	606
2026/02/06	586
2026/02/07	608
2026/02/08	582
2026/02/09	587
2026/02/10	552
2026/02/11	562
2026/02/12	606
2026/02/13	586
2026/02/14	608
2026/02/15	582
2026/02/16	587
2026/02/17	467
2026/02/18	541
2026/02/19	541
2026/02/20	502
2026/02/21	485
2026/02/22	529
2026/02/23	555
2026/02/24	557
2026/02/25	519
2026/02/26	517
2026/02/27	483
2026/02/28	490

February began with 566 advertisers, peaking at 634 on the 3rd. A decline followed, reaching a low of 467 on the 17th. The month concluded with 490 advertisers, reflecting a dynamic fluctuation.

Campaign Efficiency

Market Loss & Market Gains for US Hospitality Food & Beverage

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
wingstop.com	1.73%
chick-fil-a.com	1.29%
ubereats.com	0.74%
littlecaesars.com	0.41%
jerseymikes.com	0.4%
chilis.com	-0.44%
chipotle.com	-0.48%
wendys.com	-0.5%
doordash.com	-0.79%
ihop.com	-1.22%

Wingstop and Chick-fil-A soar with click share gains, while IHOP and DoorDash face declines. Jersey Mike’s and Little Caesars see modest increases.

Campaign Efficiency

US Hospitality Food & Beverage Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	dominos.com	tacobell.com	doordash.com	wendys.com	ubereats.com	chick-fil-a.com	papajohns.com	chipotle.com	viator.com	groupon.com
2026/02/01	9.48%	8.48%	10.48%	6.35%	8.83%	3.02%	2.91%	3.47%	1.04%	0.97%
2026/02/02	8.62%	11.32%	6.67%	5.38%	4.03%	7.3%	4.35%	4.5%	0.29%	0.23%
2026/02/03	9.26%	8.55%	10.69%	3.46%	5.28%	4.86%	3.87%	3.27%	0.77%	0.54%
2026/02/04	9.95%	8.14%	12.4%	3.22%	5.21%	3.05%	4.88%	3.73%	0.43%	0.61%
2026/02/05	9.63%	7.66%	9.93%	6%	3.97%	3.91%	5.13%	5.02%	0.44%	0.33%
2026/02/06	10.43%	7.8%	12.29%	4.63%	3.86%	4.27%	5.07%	3.78%	4.41%	1.69%
2026/02/07	9.52%	8.17%	6.5%	6.79%	4.52%	5.7%	5.8%	3.78%	2.85%	0.18%
2026/02/08	3.6%	3.41%	5.97%	2.9%	1.69%	2.7%	2.21%	1.95%	28.07%	27.55%
2026/02/09	10.86%	9.27%	5.75%	6.69%	3.06%	3.07%	6.3%	4.03%	3.6%	1.79%
2026/02/10	11.57%	6.05%	7.97%	6.14%	5%	5.03%	6.24%	4.14%	3.13%	0.3%
2026/02/11	10.1%	7.93%	9.69%	4.96%	5.4%	2.68%	7.03%	3.63%	1.05%	2.83%
2026/02/12	9.63%	7.66%	9.93%	6%	3.97%	3.91%	5.13%	5.02%	0.44%	0.33%
2026/02/13	10.43%	7.8%	12.29%	4.63%	3.86%	4.27%	5.07%	3.78%	4.41%	1.69%
2026/02/14	9.52%	8.17%	6.5%	6.79%	4.52%	5.7%	5.8%	3.78%	2.85%	0.18%
2026/02/15	3.6%	3.41%	5.97%	2.9%	1.69%	2.7%	2.21%	1.95%	28.07%	27.55%
2026/02/16	10.86%	9.27%	5.75%	6.69%	3.06%	3.07%	6.3%	4.03%	3.6%	1.79%
2026/02/17	4.43%	10.45%	15.59%	8.63%	2.93%	1.48%	5.25%	3.62%	0.14%	0.19%
2026/02/18	10.37%	9.59%	8.33%	5.58%	5.1%	5.39%	4.94%	3.9%	0.47%	0.32%
2026/02/19	8.94%	8.82%	7.1%	4.35%	9.9%	8.5%	4.89%	3.32%	0.31%	0.19%
2026/02/20	11.19%	7.1%	3.62%	3.58%	8.16%	3.8%	7.25%	3.78%	0.32%	0.2%
2026/02/21	12.91%	10.96%	4.23%	3.77%	6.53%	5.36%	5.97%	3.5%	0.21%	0.14%
2026/02/22	8.79%	6.67%	6.01%	7.82%	9.69%	9.41%	6.36%	4.11%	0.2%	0.13%
2026/02/23	8.23%	6.88%	5.39%	4.52%	5.35%	15.24%	4.25%	3.06%	0.16%	0.13%
2026/02/24	13.14%	6.52%	9.2%	3.69%	7.57%	4.98%	5.23%	3.45%	0.18%	0.14%
2026/02/25	11.55%	9.04%	5.04%	5.02%	6.12%	2.65%	5.52%	4.26%	0.42%	0.27%
2026/02/26	11.88%	10.09%	3.66%	6.34%	4.79%	8.76%	5.56%	3.61%	0.29%	0.17%
2026/02/27	14.19%	12.73%	5.15%	4.37%	5.59%	2.73%	4.4%	4.15%	0.31%	0.35%
2026/02/28	14.45%	9.2%	8.26%	6.82%	5.99%	4.82%	4.24%	1.75%	0.37%	0.22%

dominos.com
tacobell.com
doordash.com
wendys.com
ubereats.com
chick-fil-a.com
papajohns.com
chipotle.com
viator.com
groupon.com

Domino’s surged in February, peaking at 14.45% on the 28th. Taco Bell fluctuated, ending at 9.2%. DoorDash’s share dipped, while Wendy’s and UberEats saw moderate gains. Viator and Groupon spiked mid-month.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Hospitality Food & Beverage

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for US Hospitality Food & Beverage - Last month

1
Order Online | Pizza Delivery & Carryout https://www.dominos.com
Domino’s® Pizza: It’s Delicious, It’s Customizable, and It Brings People Together.
2
Order Food Now | Food near me https://www.doordash.com › doordash › promos
Shop same-day delivery from local stores and restaurants near you. Order delivery or pickup today on DoorDash. New users save 40% up to $10. Order now! Real-time Order Tracking.
3
Best Places To Eat Near Me https://www.opentable.com › restaurant › reservations
Check OpenTable availability — Explore the menu, view photos, and read from 19 million verified reviews. Every great meal starts with OpenTable. Free & Instant Bookings. Discover Top Restaurants.
4
Taco Bell® Menu https://www.tacobell.com
Order Taco Bell® — Satisfy Your Taco Cravings With Taco Bell®. Find Your Favorites On Our Menu Today! Order Your Favorite Taco Bell® Menu Items Online Or Visit Us At A Location Near You. Types: Tacos, Burritos.
5
Wendy's Restaurants https://www.wendys.com › burger
Wendy's Made To Crave Menu — Old-Fashioned Hamburgers, Chicken Sandwiches Plus Salads. Crush Your Cravings With Wendy's...

In the bustling world of online food orders, Domino’s, DoorDash, OpenTable, Taco Bell, and Wendy’s captivate audiences with enticing promises. Domino’s highlights community and customization, while DoorDash offers convenience and savings. OpenTable emphasizes discovery and ease, Taco Bell satisfies cravings, and Wendy’s focuses on variety and nostalgia.

Frequently Asked Questions

Why is the US Hospitality Food & Beverage February 2026 Report useful and how should I use it?

Why is the US Hospitality Food & Beverage February 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the US Hospitality Food & Beverage February 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the US Hospitality Food & Beverage February 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the US Hospitality Food & Beverage February 2026 Report?

The US Hospitality Food & Beverage February 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The US Hospitality Food & Beverage February 2026 Report aggregates data from across both device types and Google Shopping.
Who is this US Hospitality Food & Beverage February 2026 Report for?

The US Hospitality Food & Beverage February 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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US Hospitality Food & Beverage - PPC Market Share Analysis February 2026

Food & Beverage – US

Google AI Overview visibility for Hospitality Food & Beverage US

AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 US Hospitality Food & Beverage brands

Share of Spend for the top 10 US Hospitality Food & Beverage brands

Competitor Count for US Hospitality Food & Beverage

Market Loss & Market Gains for US Hospitality Food & Beverage

US Hospitality Food & Beverage Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Hospitality Food & Beverage

Frequently Asked Questions

Why is the US Hospitality Food & Beverage February 2026 Report useful and how should I use it?

Why is the US Hospitality Food & Beverage February 2026 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Hospitality Food & Beverage February 2026 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Hospitality Food & Beverage February 2026 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance

Related reports

UK Food & Beverage

AUS Food & Beverage