Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Museums & Art Galleries category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 12.2954480207 |
| 87.7045519793 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 35 |
| 65 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| metmuseum.org | 9.03 |
| amnh.org | 7.96 |
| countrymusichalloffame.org | 7.38 |
| moma.org | 7.04 |
| mfa.org | 5.76 |
| intrepidmuseum.org | 3.72 |
| si.edu | 3.45 |
| artic.edu | 3.07 |
| viator.com | 2.97 |
| brooklynmuseum.org | 2.53 |
| others | 47.09 |
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In the competitive landscape of Google PPC, ‘metmuseum.org’ leads with 9.03% click share, while ‘others’ dominate with 47.09%, showcasing diverse advertiser presence.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | viator.com | amnh.org | countrymusichalloffame.org | moma.org | mfa.org | artic.edu | metmuseum.org | intrepidmuseum.org | si.edu | gardnermuseum.org |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/12/01 | 5.44% | 10.9% | 2.21% | 6.59% | 0% | 2.9% | 8.56% | 8.27% | 4.35% | 0% |
| 2025/12/02 | 7.72% | 5.11% | 1.31% | 7.91% | 0% | 6.33% | 5.77% | 0% | 3.92% | 0% |
| 2025/12/03 | 5.34% | 5.67% | 1.43% | 8.47% | 1.83% | 5.18% | 3.8% | 6.31% | 3.2% | 5.78% |
| 2025/12/04 | 3.92% | 6.12% | 0.62% | 8.01% | 2.38% | 3.56% | 5.85% | 3.91% | 4.13% | 6.08% |
| 2025/12/05 | 3.91% | 5.51% | 6.08% | 6.62% | 3.01% | 3.95% | 4.57% | 4.38% | 1.79% | 3.12% |
| 2025/12/06 | 5.59% | 8.88% | 1% | 8.45% | 2.94% | 4.43% | 5.32% | 6% | 3.15% | 4.51% |
| 2025/12/07 | 8.52% | 5.7% | 1.5% | 11.06% | 0.54% | 9.06% | 6.18% | 0.49% | 6.95% | 0% |
| 2025/12/08 | 8% | 4.8% | 1.37% | 5.13% | 0.51% | 3.88% | 6.86% | 0.57% | 7.21% | 0% |
| 2025/12/09 | 5.6% | 6.54% | 3.83% | 4.7% | 0.88% | 8.22% | 5.89% | 0.98% | 5.51% | 0% |
| 2025/12/10 | 7.68% | 4.16% | 6.96% | 3.84% | 3.75% | 3.36% | 5.04% | 5.18% | 3.07% | 5.96% |
| 2025/12/11 | 4.54% | 4.34% | 7.77% | 6.97% | 3.36% | 4.81% | 3.48% | 5.4% | 3.32% | 5.46% |
| 2025/12/12 | 3.66% | 8.37% | 10.37% | 4.45% | 2.84% | 3.76% | 2.91% | 5.56% | 4.1% | 4.15% |
| 2025/12/13 | 5.56% | 5.89% | 9.61% | 5% | 3.95% | 1.91% | 3.35% | 4.08% | 5.44% | 2.74% |
| 2025/12/14 | 10.1% | 3.77% | 9.27% | 5.03% | 1.36% | 5.69% | 3.85% | 0% | 5.55% | 0.05% |
| 2025/12/15 | 7.93% | 4.4% | 9.49% | 3.72% | 1.07% | 4.93% | 5.86% | 0.49% | 6.15% | 0% |
| 2025/12/16 | 5.4% | 5.72% | 9.46% | 6.88% | 1.29% | 4.75% | 5.2% | 1.69% | 3.57% | 0.09% |
| 2025/12/17 | 7.38% | 6.04% | 13.75% | 6.64% | 2.48% | 3.67% | 5% | 5.1% | 3.11% | 3.34% |
| 2025/12/18 | 7.84% | 4.86% | 12.07% | 5.73% | 3.09% | 2.86% | 3.04% | 4.88% | 3.04% | 3.79% |
| 2025/12/19 | 7.03% | 6.68% | 11.3% | 7.47% | 4.15% | 2.77% | 3.64% | 2.7% | 3.48% | 5.26% |
| 2025/12/20 | 6.45% | 6.45% | 12.21% | 5.98% | 4.64% | 2.59% | 2.8% | 5.11% | 3.29% | 5.16% |
| 2025/12/21 | 12.68% | 3.68% | 11.18% | 4.86% | 0.56% | 3.43% | 4.54% | 1.38% | 4.73% | 0.13% |
| 2025/12/22 | 12.13% | 4.43% | 8.68% | 5.07% | 1.35% | 4.01% | 4.45% | 0.4% | 4.56% | 0.06% |
| 2025/12/23 | 12.28% | 5.81% | 12.66% | 2.78% | 0.95% | 4.09% | 3.32% | 1.43% | 4.76% | 0.14% |
| 2025/12/24 | 11.28% | 3.88% | 8.9% | 4.36% | 3.21% | 2.65% | 2.93% | 5.77% | 4.29% | 2.08% |
| 2025/12/25 | 14.07% | 4.93% | 7.51% | 3.13% | 3.83% | 2.82% | 2.71% | 5.66% | 2.85% | 3.01% |
| 2025/12/26 | 12.43% | 5.26% | 7.25% | 4.11% | 2.67% | 3.22% | 2.62% | 6.17% | 2.63% | 2.6% |
| 2025/12/27 | 16.84% | 5.65% | 6.92% | 3.23% | 4.45% | 2.49% | 2.97% | 3.91% | 3.09% | 2.67% |
| 2025/12/28 | 17.79% | 4.79% | 7.3% | 4.57% | 1.42% | 3.53% | 3.32% | 1.31% | 5.54% | 0.39% |
| 2025/12/29 | 22.75% | 2.97% | 8.43% | 2.67% | 0.83% | 3.71% | 1.81% | 0.99% | 4.5% | 0.08% |
| 2025/12/30 | 16.14% | 5.02% | 9.96% | 3% | 1.28% | 5.02% | 3.13% | 0.36% | 5.73% | 0.73% |
| 2025/12/31 | 8.57% | 6.81% | 6.55% | 5.76% | 4.48% | 4.04% | 3.85% | 2.79% | 2.51% | 2.34% |
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Viator.com surged in December, peaking at 22.75% on the 29th. Countrymusichalloffame.org also climbed, reaching 13.75% on the 17th. The month concluded with viator.com leading, despite fluctuations.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/12/01 | 175 |
| 2025/12/02 | 170 |
| 2025/12/03 | 202 |
| 2025/12/04 | 212 |
| 2025/12/05 | 241 |
| 2025/12/06 | 231 |
| 2025/12/07 | 202 |
| 2025/12/08 | 187 |
| 2025/12/09 | 191 |
| 2025/12/10 | 212 |
| 2025/12/11 | 225 |
| 2025/12/12 | 232 |
| 2025/12/13 | 216 |
| 2025/12/14 | 189 |
| 2025/12/15 | 200 |
| 2025/12/16 | 229 |
| 2025/12/17 | 201 |
| 2025/12/18 | 221 |
| 2025/12/19 | 235 |
| 2025/12/20 | 234 |
| 2025/12/21 | 213 |
| 2025/12/22 | 206 |
| 2025/12/23 | 220 |
| 2025/12/24 | 246 |
| 2025/12/25 | 244 |
| 2025/12/26 | 238 |
| 2025/12/27 | 230 |
| 2025/12/28 | 210 |
| 2025/12/29 | 220 |
| 2025/12/30 | 221 |
| 2025/12/31 | 240 |
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December saw a dynamic shift in advertisers, starting at 175 and peaking at 246. The month concluded with a robust 240, indicating a strong finish.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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The Country Music Hall of Fame saw a 3.16% click share rise, while metmuseum.org experienced a 2.8% decline.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | viator.com | metmuseum.org | amnh.org | mfa.org | moma.org | countrymusichalloffame.org | gardnermuseum.org | intrepidmuseum.org | artic.edu | si.edu |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/12/01 | 5.95% | 14.52% | 13.77% | 0% | 7.94% | 2.35% | 0% | 6.15% | 1.93% | 3.61% |
| 2025/12/02 | 8.77% | 10.84% | 5.28% | 0% | 9.4% | 1.45% | 0% | 0% | 4.5% | 2.65% |
| 2025/12/03 | 6.28% | 7.15% | 5.73% | 3.22% | 9.71% | 1.52% | 4.52% | 5.81% | 3.51% | 2.23% |
| 2025/12/04 | 4.46% | 11.77% | 7.06% | 3.93% | 9.24% | 0.56% | 5.01% | 3.92% | 2.35% | 2.76% |
| 2025/12/05 | 4.75% | 8.06% | 6.13% | 5.64% | 7.52% | 3.98% | 2.95% | 4.56% | 2.87% | 1.38% |
| 2025/12/06 | 6.57% | 9.71% | 9.9% | 5.43% | 8.15% | 0.95% | 4.34% | 4.34% | 2.98% | 2.13% |
| 2025/12/07 | 7.33% | 11.51% | 6.51% | 0.93% | 12.6% | 1.53% | 0% | 0.93% | 6.18% | 4.65% |
| 2025/12/08 | 10.02% | 13.57% | 6.05% | 0.83% | 6.1% | 1.32% | 0% | 1.07% | 2.42% | 4.11% |
| 2025/12/09 | 5.61% | 10.95% | 7.12% | 1.52% | 5.69% | 3.61% | 0% | 1.95% | 5.75% | 3.75% |
| 2025/12/10 | 7.28% | 9.27% | 4.67% | 6.21% | 5.49% | 7.36% | 4.98% | 4.14% | 2.32% | 2.14% |
| 2025/12/11 | 5.03% | 7.04% | 4.72% | 5.85% | 6.6% | 7.76% | 5.15% | 3.59% | 3.29% | 2.18% |
| 2025/12/12 | 4.36% | 5.52% | 9.83% | 5.6% | 4.75% | 7.58% | 3.5% | 5.39% | 2.52% | 2.87% |
| 2025/12/13 | 7.43% | 6.59% | 6.35% | 7.9% | 5.71% | 7.05% | 1.95% | 3% | 1.28% | 3.45% |
| 2025/12/14 | 12.22% | 8.21% | 4.52% | 2.35% | 6.01% | 5.64% | 0.1% | 0% | 4.09% | 3.98% |
| 2025/12/15 | 8.84% | 13.14% | 5.41% | 1.91% | 4.77% | 6.3% | 0% | 0.99% | 3.45% | 3.99% |
| 2025/12/16 | 5.78% | 10.64% | 7.23% | 1.64% | 8.04% | 8.35% | 0.14% | 2.5% | 3.11% | 2.49% |
| 2025/12/17 | 8.63% | 10.3% | 7.59% | 3.62% | 7.61% | 8.89% | 3.3% | 3.81% | 2.46% | 2.41% |
| 2025/12/18 | 9.02% | 6.07% | 5.6% | 5.21% | 6.26% | 8.5% | 4.06% | 4.31% | 1.88% | 2.22% |
| 2025/12/19 | 7.06% | 4.9% | 7.33% | 7.61% | 8.98% | 8.47% | 6.2% | 3.45% | 1.7% | 2.13% |
| 2025/12/20 | 6.29% | 5.99% | 6.91% | 8.22% | 6.32% | 8.13% | 5.46% | 3.66% | 1.75% | 2.16% |
| 2025/12/21 | 13.39% | 8.68% | 4.35% | 1.05% | 5.12% | 8.32% | 0.29% | 2.01% | 2.31% | 3.24% |
| 2025/12/22 | 13.83% | 8.46% | 5.43% | 2.31% | 5.83% | 6.46% | 0.09% | 0.78% | 3.03% | 2.65% |
| 2025/12/23 | 14.07% | 7.04% | 6.28% | 1.59% | 2.73% | 9.34% | 0.27% | 1.99% | 2.86% | 3.1% |
| 2025/12/24 | 12.99% | 5.45% | 3.88% | 5.04% | 4.97% | 6.56% | 2.53% | 4.55% | 1.85% | 3.09% |
| 2025/12/25 | 14.93% | 5.25% | 5.39% | 6.52% | 3.58% | 5.26% | 3.93% | 4.56% | 1.89% | 2% |
| 2025/12/26 | 12.86% | 4.93% | 5.98% | 5.59% | 4.58% | 4.98% | 3.75% | 4.62% | 2.12% | 1.62% |
| 2025/12/27 | 15.11% | 5.45% | 5.55% | 8.13% | 3.85% | 5.58% | 3.73% | 4.09% | 1.66% | 1.72% |
| 2025/12/28 | 19.99% | 6.49% | 5.02% | 2.49% | 5.59% | 5.61% | 0.53% | 1.84% | 2.28% | 3.42% |
| 2025/12/29 | 23.72% | 3.78% | 3.06% | 1.5% | 3.28% | 6.32% | 0.15% | 1.33% | 2.64% | 3.13% |
| 2025/12/30 | 16.47% | 6.08% | 5.78% | 2.24% | 3.66% | 7.8% | 0.97% | 0.7% | 3.46% | 3.87% |
| 2025/12/31 | 8.54% | 7.43% | 7.14% | 6.75% | 6.25% | 5.03% | 2.78% | 2.62% | 2.6% | 1.49% |
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Viator.com saw a dramatic rise in ad impressions, peaking at 23.72% on December 29. Metmuseum.org started strong but declined, while amnh.org fluctuated. Mfa.org and moma.org had modest gains. The month ended with viator.com leading.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
NY Natural History Museum — No Trip to New York is Complete Without a Visit to the American Museum of Natural History! See the Iconic American Museum of Natural History in NY Located Across from Central Park!
Plan ahead with the opening hours for Louvre Museum and book tickets in advance.
Boston Tea Party Ships & Museum showcases a live theatrical performance reenacting the single most important event leading up to The American Revolution with state-of-the-art technology and an original tea...
Official Museum Website — Don’t miss NYC’s must-see museum. Explore art, history, and more at this iconic landmark. Explore the best of art and history at The Met, a must-see cultural destination in NYC.
Best Things to Do in 2026 in Paris. Free Cancellation & Full Refund Available. Quick & Easy...
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In the bustling world of Google PPC, the American Museum of Natural History captivates with its iconic NYC allure, while the Louvre entices with strategic planning and seamless access. Boston Tea Party Ships & Museum brings history to life, and The Met stands as a cultural beacon.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the US Hospitality Museums & Art Galleries December 2025 Report
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