Log in Book a Demo

US Hospitality Museums & Art Galleries - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Museums & Art Galleries category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Hospitality Museums & Art Galleries brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data
Share of Clicks - Last month
Domain Share of clicks
moma.org 9.94
amnh.org 7.66
metmuseum.org 5.78
rockefellercenter.com 4.93
mfa.org 3.58
nationalww2museum.org 3.06
viator.com 2.94
mcny.org 2.84
msichicago.org 2.54
911memorial.org 2.5
others 54.23

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google’s PPC for the hospitality and museums sector, ‘moma.org’ leads with a 9.94% click share. ‘amnh.org’ follows at 7.66%, while ‘metmuseum.org’ captures 5.78%. ‘Others’ collectively dominate with a significant 54.23% share, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Hospitality Museums & Art Galleries brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

See more data
Share of Spend - Last Month
Date viator.com moma.org amnh.org rockefellercenter.com getyourguide.com mcny.org metmuseum.org 911memorial.org nationalww2museum.org msichicago.org
2025/05/01 6.71% 6.97% 4.65% 0.6% 3.84% 3.12% 4.29% 3.01% 3.13% 3.21%
2025/05/02 7.62% 6.93% 5.39% 1.7% 3.22% 1.59% 2.25% 1.55% 2.84% 2.25%
2025/05/03 7.06% 10.44% 3.58% 2.83% 2.7% 3.14% 3.69% 2.53% 2.92% 3.59%
2025/05/04 10.04% 9.83% 7.22% 3% 3.53% 4.3% 6.05% 2.88% 3.08% 3.52%
2025/05/05 9.28% 6.93% 8.56% 6.98% 3.93% 3.56% 3.64% 1.31% 3.11% 3.14%
2025/05/06 7.77% 9.62% 8.38% 2.4% 3.03% 3.18% 3.81% 6.93% 2.42% 2.99%
2025/05/07 8.71% 7.94% 6.12% 2.93% 2.67% 2.06% 3.68% 3.53% 2.76% 2.52%
2025/05/08 8.97% 10% 6.14% 3.17% 3.02% 2.27% 2.18% 2.85% 2.83% 3.16%
2025/05/09 7.97% 8.76% 3.85% 2.56% 2.51% 2.62% 3.26% 2.04% 1.89% 2.66%
2025/05/10 7.67% 8.31% 5.9% 3.25% 2.61% 2.41% 3.8% 3.84% 1.88% 3.15%
2025/05/11 9.89% 7.42% 4.64% 4.39% 3.22% 3.87% 4.07% 4.65% 2.72% 3.69%
2025/05/12 10.15% 10% 5.69% 5.31% 3.36% 3.52% 2.85% 3.56% 2.8% 1.49%
2025/05/13 9.93% 5.85% 6.5% 4.33% 3.44% 3.11% 4.34% 4.75% 2.45% 2.2%
2025/05/14 10.14% 5.52% 6.32% 3.17% 3.86% 3.47% 3.15% 2.64% 2.87% 2.2%
2025/05/15 10.4% 7.98% 5.14% 3.97% 3.31% 2.12% 2.63% 3.42% 2.88% 2.85%
2025/05/16 8.7% 6.54% 7.15% 6.32% 2.77% 2.43% 4.03% 1.33% 1.42% 2.13%
2025/05/17 10.71% 8.12% 3.69% 4.88% 3.28% 3.48% 5.1% 1.9% 1.36% 1.92%
2025/05/18 11.03% 10.54% 5.56% 5.47% 2.72% 2.76% 5.37% 4.78% 2.65% 2.83%
2025/05/19 12.07% 5.13% 8.06% 2.87% 3.2% 3.6% 2.48% 3.62% 3.4% 2.69%
2025/05/20 10.25% 8.64% 8.42% 4.17% 2.97% 4.23% 4.78% 2.76% 3.1% 2.49%
2025/05/21 9.53% 7.34% 7.04% 3.63% 2.5% 3.42% 3.58% 1.28% 2.11% 1.62%
2025/05/22 10.02% 8.78% 6.88% 2.71% 3.61% 4.26% 2.09% 2.84% 2.57% 0.89%
2025/05/23 10.67% 8.42% 5.53% 6.79% 3.4% 3.34% 1.45% 1.22% 2.22% 1.23%
2025/05/24 10.6% 10.25% 4.46% 4.11% 3.48% 3.56% 3.48% 0.77% 2.18% 2.03%
2025/05/25 12.45% 10.54% 7.17% 1.59% 4.12% 3.14% 4.22% 3.94% 1.89% 2.49%
2025/05/26 13.12% 9.62% 6.17% 5.19% 4.81% 2.51% 5.12% 6.55% 2.91% 1.49%
2025/05/27 11.94% 9.28% 5.07% 3.8% 4.12% 4.37% 6.39% 2.6% 3.16% 1.56%
2025/05/28 8.23% 10.19% 6.8% 4.1% 2.99% 3.35% 2.94% 2.12% 2.33% 0.74%
2025/05/29 7.94% 7.96% 3.84% 2.41% 3.73% 3.78% 5.21% 2.69% 2% 0.74%
2025/05/30 8.43% 5.37% 5.54% 3.08% 3.12% 5.14% 3.35% 2.02% 2.03% 1.98%
2025/05/31 9.03% 7.1% 6.42% 6.22% 3.99% 3.15% 3.11% 2.71% 2.25% 1.98%

Copyright © Adthena. All rights reserved.

Viator.com led May 2025 with a peak spend share of 13.12% on the 26th. Moma.org followed, peaking at 10.54% on the 25th. Amnh.org and Rockefellercenter.com showed fluctuating trends, while Getyourguide.com maintained a steady presence.

Market Exposure

Competitor Count for US Hospitality Museums & Art Galleries

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

See more data
Competitor Count - Last month
Date Competitor Count
2025/05/01 271
2025/05/02 278
2025/05/03 283
2025/05/04 261
2025/05/05 262
2025/05/06 255
2025/05/07 266
2025/05/08 281
2025/05/09 265
2025/05/10 283
2025/05/11 274
2025/05/12 258
2025/05/13 276
2025/05/14 286
2025/05/15 273
2025/05/16 281
2025/05/17 291
2025/05/18 264
2025/05/19 258
2025/05/20 261
2025/05/21 268
2025/05/22 270
2025/05/23 265
2025/05/24 258
2025/05/25 256
2025/05/26 237
2025/05/27 248
2025/05/28 257
2025/05/29 257
2025/05/30 240
2025/05/31 245

Copyright © Adthena. All rights reserved.

May began with 271 advertisers, peaking at 291 mid-month. A decline followed, ending with 245.

Campaign Efficiency

Market Loss & Market Gains for US Hospitality Museums & Art Galleries

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data
Market Loss & Market Gains - Last month
Name Market Trend
moma.org 0.94%
viator.com 0.5%
museumoficecream.com 0.46%
exploratorium.edu 0.42%
mcny.org 0.38%
nybg.org -0.56%
mfa.org -0.6%
mos.org -0.63%
msichicago.org -0.71%
brooklynmuseum.org -0.9%

Copyright © Adthena. All rights reserved.

Moma.org surged with a 0.94 increase, while brooklynmuseum.org dropped by 0.9. Viator.com gained 0.5, and museumoficecream.com rose 0.46.

Campaign Efficiency

US Hospitality Museums & Art Galleries Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data
Date viator.com moma.org amnh.org rockefellercenter.com mfa.org metmuseum.org getyourguide.com mcny.org msichicago.org nationalww2museum.org
2025/05/01 5.6% 8.12% 4.95% 0.47% 3.06% 6.68% 3.13% 2.32% 2.57% 2.98%
2025/05/02 6.39% 7% 5.57% 1.2% 1.54% 2.47% 2.41% 1.05% 2.1% 2.97%
2025/05/03 6.19% 10.35% 3.68% 2.05% 2.39% 4.94% 2.42% 2.73% 3.2% 3.04%
2025/05/04 9.08% 9.43% 8.07% 2.25% 1.38% 8.39% 2.73% 3.49% 3.06% 3.21%
2025/05/05 8.25% 7.53% 8.62% 5.5% 2.05% 5.65% 3.71% 3.21% 2.84% 3.47%
2025/05/06 6.78% 9.25% 8.33% 1.95% 1.58% 4.82% 2.25% 3.12% 2.66% 2.38%
2025/05/07 6.53% 8.61% 7.09% 2.15% 6.52% 4.18% 1.98% 1.77% 2.44% 2.59%
2025/05/08 7.38% 9.33% 6.53% 2.3% 3.79% 2.94% 2.17% 2.11% 2.83% 2.73%
2025/05/09 6.76% 8.43% 4.49% 2.29% 3.36% 4.47% 1.57% 2.22% 2.62% 1.89%
2025/05/10 6.57% 8.95% 6.9% 2.24% 3.51% 5.16% 2% 2.27% 2.86% 1.82%
2025/05/11 8.45% 7.8% 4.98% 3.22% 1.44% 6.28% 2.49% 3.91% 3.63% 2.78%
2025/05/12 8.81% 9.43% 6.46% 3.91% 2.35% 4.42% 2.38% 3.17% 1.51% 2.72%
2025/05/13 8.81% 6% 8.01% 3.26% 0.99% 5.94% 2.65% 2.62% 2.41% 2.53%
2025/05/14 9.2% 5.5% 6.92% 2.33% 5.02% 5.2% 3.3% 3.18% 2.33% 2.9%
2025/05/15 9.24% 7.46% 5.53% 2.87% 2.69% 3.71% 2.28% 2.27% 3% 3.04%
2025/05/16 7.42% 6.57% 7.8% 4.82% 3.41% 5.53% 2.04% 1.86% 2.04% 1.32%
2025/05/17 9.23% 8.19% 4.1% 3.69% 3.43% 7.19% 2.35% 2.82% 1.9% 1.15%
2025/05/18 10.32% 11.26% 6.09% 3.67% 0.5% 6.82% 2.05% 2.45% 3.21% 2.6%
2025/05/19 11.7% 5.97% 8.55% 2.53% 1.09% 3.6% 2.55% 2.99% 2.57% 3.51%
2025/05/20 8.96% 8.9% 9.61% 3.54% 0.31% 6.44% 2.5% 3.49% 2.53% 3.31%
2025/05/21 8.32% 7.51% 6.71% 2.7% 5.79% 5.14% 2.1% 3.12% 1.53% 2.12%
2025/05/22 9.14% 8.61% 7.98% 2.23% 2.38% 2.97% 2.79% 3.84% 1.02% 2.54%
2025/05/23 9.89% 8.82% 6.27% 4.82% 1.38% 2.08% 2.63% 2.5% 1.18% 2.24%
2025/05/24 9.17% 10.19% 5.05% 3.33% 2.67% 4.85% 2.65% 3.39% 2.14% 2.19%
2025/05/25 11.44% 9.97% 7.82% 1.28% 0.35% 5.7% 3.39% 3.35% 2.61% 1.86%
2025/05/26 11.73% 10.26% 6.96% 4.08% 0% 6.65% 3.97% 2.25% 1.67% 2.99%
2025/05/27 11.36% 9.1% 5.47% 3.09% 0.97% 7.37% 3.35% 3.6% 1.65% 3.38%
2025/05/28 7.7% 10.29% 6.35% 3.22% 2.84% 4.88% 2.3% 2.74% 0.89% 2.38%
2025/05/29 6.5% 8.39% 4.14% 1.89% 3.49% 7.48% 2.96% 2.89% 0.65% 1.9%
2025/05/30 7.24% 5.57% 5.49% 2.32% 7.29% 5.7% 2.51% 3.47% 2.08% 1.94%
2025/05/31 7.79% 7.01% 6.99% 4.8% 4.69% 3.83% 3.3% 2.18% 2.15% 2.05%

Copyright © Adthena. All rights reserved.

Viator.com saw a steady rise, peaking at 11.73% on May 26. Moma.org fluctuated, reaching 11.26% on May 18. Amnh.org’s highest was 9.61% on May 20. Rockefellercenter.com peaked at 5.5% on May 5. Mfa.org’s highest was 7.29% on May 30. Metmuseum.org peaked at 8.39% on May 4. Getyourguide.com remained stable, peaking at 3.97% on May 26. Mcny.org’s highest was 3.91% on May 11. Msichicago.org peaked at 3.63% on May 11. Nationalww2museum.org’s highest was 3.51% on May 19.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Hospitality Museums & Art Galleries

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data
  1. 1
    9/11 Ground Zero Museum https://www.911groundzero.com

    9/11 Ground Zero Tour Tickets — Hear captivating stories of heroism & tragedy from first-hand witnesses. Book today. Immerse yourself in this history-defining moment. Free cancellation & rescheduling.

  2. 2
    9/11 Memorial & Museum https://tickets.911memorial.org

    Official Ticket Site — The 9/11 Memorial & Museum is a must-visit for every NYC itinerary. Get your ticket today.

  3. 3
    Museum of Natural History NYC https://www.amnh.org

    NY Natural History Museum — No Trip to New York is Complete Without a Visit to the American Museum of Natural History!

  4. 4
    The Metropolitan Museum of Art - Official Museum Website http://www.metmuseum.org

    Don’t miss NYC’s must-see museum. Explore art, history, and more at this iconic landmark.

  5. 5
    MoMA - The Museum of Modern Art https://www.moma.org

    See Van Gogh’s Starry Night along with favorites by Monet, Warhol, Rothko, and more. Discover the world's most thought-provoking modern and...

Copyright © Adthena. All rights reserved.

In the bustling world of New York City, five top-performing PPC ads paint a vivid picture of cultural exploration. The 9/11 Ground Zero Museum and 9/11 Memorial & Museum captivate with stories of heroism and tragedy, urging visitors to immerse themselves in history. Meanwhile, the American Museum of Natural History and The Metropolitan Museum of Art promise unforgettable journeys through art and history. MoMA entices with iconic masterpieces, inviting art lovers to discover thought-provoking modern works. Each ad uniquely highlights the allure of these must-visit destinations.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports

Adthena Ask Arlo icon 4 US
Adthena Ask Arlo icon 4 US
Adthena Ask Arlo icon 4 UK
Adthena Ask Arlo icon 4 US
Hospitality

US Food & Beverage