US Hospitality Museums & Art Galleries - PPC Market Share Analysis November 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Museums & Art Galleries category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Museums & Art Galleries – US

Google AI Overview visibility for Hospitality Museums & Art Galleries US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 6.82190322159
93.1780967784
6%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 37
63
37%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 8%
Transactional 15%
Navigational 4%
Seasonal 0%
Local 11%
Problem Solving 2%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 US Hospitality Museums & Art Galleries brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
amnh.org 11.79
911memorial.org 8.48
moma.org 7.94
metmuseum.org 6.16
intrepidmuseum.org 3.99
artic.edu 3.07
rockefellercenter.com 2.97
viator.com 2.85
guggenheim.org 2.82
museumofthebible.org 2.73
others 47.2
  • amnh.org - 11.79%
  • 911memorial.org - 8.48%
  • moma.org - 7.94%
  • metmuseum.org - 6.16%
  • intrepidmuseum.org - 3.99%
  • artic.edu - 3.07%
  • rockefellercenter.com - 2.97%
  • viator.com - 2.85%
  • guggenheim.org - 2.82%
  • museumofthebible.org - 2.73%
  • others - 47.2%

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, “others” dominate with 47.2% click share, while amnh.org leads individual advertisers at 11.79%.

Market Exposure

Share of Spend for the top 10 US Hospitality Museums & Art Galleries brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date metmuseum.org moma.org viator.com amnh.org intrepidmuseum.org artic.edu 911memorial.org mcny.org 911groundzero.com vangoghmuseum.nl
2025/11/01 3.26% 5.88% 9.57% 8.02% 2.45% 2.23% 9.31% 3.48% 5.72% 1.72%
2025/11/02 3.57% 7.05% 8.36% 10.45% 1.81% 3.47% 8.53% 3.14% 3.91% 1.4%
2025/11/03 3.32% 7.31% 9.29% 9.17% 2.45% 3.56% 11.04% 4.47% 3.5% 2.56%
2025/11/04 3.28% 5.75% 9.08% 8.94% 3.74% 2.82% 11.98% 2.8% 3.64% 2.76%
2025/11/05 3.07% 5.51% 6.57% 6.81% 3.56% 2.36% 6.15% 3.1% 4.21% 2.89%
2025/11/06 2.78% 4.88% 7.55% 9.44% 2.58% 1.09% 8.63% 3.76% 3.7% 2.37%
2025/11/07 0.47% 6% 8.43% 9.44% 1.98% 3.69% 6.57% 5.2% 5.21% 2.56%
2025/11/08 0.15% 8.66% 6.47% 8.83% 3.13% 3.77% 5.45% 2.82% 3.94% 3.48%
2025/11/09 0.48% 9.9% 7.46% 6.47% 3.96% 5.79% 3.04% 2.4% 3.79% 4.23%
2025/11/10 0.16% 6.16% 11.62% 4.59% 4.97% 4.77% 7.99% 2.3% 7.07% 4.28%
2025/11/11 1.71% 3.94% 11.28% 4.52% 4.97% 6.35% 10.63% 0.25% 7.45% 5%
2025/11/12 0.94% 7.5% 6.33% 8.18% 6.05% 2.97% 2.63% 4.54% 3.09% 4.35%
2025/11/13 0.23% 5.11% 5.67% 10.26% 4.98% 4.82% 4.48% 4.35% 2.87% 3.48%
2025/11/14 0.36% 4.66% 6.2% 9.6% 2.24% 3.69% 4.42% 4.5% 3.27% 2.76%
2025/11/15 0.1% 6.38% 5.3% 9.58% 2.02% 3.4% 6.71% 3.24% 4.96% 2.42%
2025/11/16 1.09% 7.15% 9.84% 6.24% 4.07% 4.91% 7.37% 1.97% 6.94% 2.62%
2025/11/17 2.02% 4.87% 9.39% 6.38% 3.84% 4.57% 12.38% 1.59% 2.88% 3.29%
2025/11/18 4.63% 4.49% 9.17% 7.57% 5.02% 4.54% 10.13% 1.51% 4.11% 3.27%
2025/11/19 2.25% 4.86% 7.1% 8.36% 3.9% 3.56% 5.98% 3.1% 5.45% 2.5%
2025/11/20 1.33% 7.67% 7.87% 7.42% 3.63% 3.49% 5.91% 3.37% 4.54% 3.57%
2025/11/21 2.28% 7.71% 4.29% 7.98% 2.32% 4.36% 9.04% 2.36% 3.89% 3.39%
2025/11/22 1.84% 6.51% 5.64% 6.62% 1.89% 5.28% 4.2% 1.87% 4.16% 3.89%
2025/11/23 4.65% 10.01% 6.03% 5.85% 4.5% 6.72% 3.67% 2.16% 5.56% 3.54%
2025/11/24 5.2% 4.52% 6.72% 7.61% 5.15% 4.77% 9.19% 1.08% 3.64% 3.37%
2025/11/25 6.79% 6.01% 5.68% 9.02% 7.57% 6.7% 4.41% 1.91% 3.28% 4.18%
2025/11/26 5.67% 6.48% 4.68% 9.14% 2.74% 3.27% 4.42% 1.47% 3.59% 3.01%
2025/11/27 4.52% 8.66% 4.53% 6.67% 5.08% 4.19% 5.36% 3.13% 2.81% 3.27%
2025/11/28 4.11% 5.01% 4.97% 8.6% 3.68% 3.43% 7.89% 3.5% 3.31% 2.91%
2025/11/29 3.96% 6.14% 5.28% 7.19% 3.39% 1.58% 6.4% 2.02% 4.39% 1.65%
2025/11/30 8.41% 8.07% 7.71% 6.05% 6.05% 5.33% 3.09% 2.18% 1.5% 1.37%
  • metmuseum.org
  • moma.org
  • viator.com
  • amnh.org
  • intrepidmuseum.org
  • artic.edu
  • 911memorial.org
  • mcny.org
  • 911groundzero.com
  • vangoghmuseum.nl

Copyright © Adthena. All rights reserved.

In November 2025, metmuseum.org’s PPC spend share fluctuated, peaking at 8.41% on the 30th. Moma.org saw a steady rise, ending at 8.07%. Viator.com maintained strong performance, closing at 7.71%. Amnh.org’s share varied, finishing at 6.05%. Intrepidmuseum.org experienced ups and downs, ending at 6.05%. Artic.edu’s share peaked mid-month, closing at 5.33%. 911memorial.org had a volatile month, ending at 3.09%. Mcny.org’s share fluctuated, closing at 2.18%. 911groundzero.com saw a decline, finishing at 1.50%. Vangoghmuseum.nl’s share decreased, ending at 1.37%.

Market Exposure

Competitor Count for US Hospitality Museums & Art Galleries

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/11/01 317
2025/11/02 300
2025/11/03 300
2025/11/04 283
2025/11/05 303
2025/11/06 288
2025/11/07 308
2025/11/08 267
2025/11/09 234
2025/11/10 234
2025/11/11 221
2025/11/12 233
2025/11/13 240
2025/11/14 242
2025/11/15 223
2025/11/16 205
2025/11/17 188
2025/11/18 193
2025/11/19 210
2025/11/20 192
2025/11/21 191
2025/11/22 216
2025/11/23 189
2025/11/24 186
2025/11/25 175
2025/11/26 208
2025/11/27 205
2025/11/28 202
2025/11/29 206
2025/11/30 181

Copyright © Adthena. All rights reserved.

November began with 317 advertisers, fluctuating throughout the month, and concluded with 181, indicating a significant decline.

Campaign Efficiency

Market Loss & Market Gains for US Hospitality Museums & Art Galleries

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
metmuseum.org 5.43%
si.edu 0.83%
gardnermuseum.org 0.64%
famsf.org 0.54%
intrepidmuseum.org 0.53%
911memorial.org -0.82%
annefrank.org -0.87%
viator.com -0.87%
mcny.org -1.06%
amnh.org -1.49%

Copyright © Adthena. All rights reserved.

In the past month, metmuseum.org soared with a 5.43% click share increase, while amnh.org faced a decline of 1.49%.

Campaign Efficiency

US Hospitality Museums & Art Galleries Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date metmuseum.org moma.org viator.com amnh.org intrepidmuseum.org artic.edu 911memorial.org mcny.org getyourguide.com 911groundzero.com
2025/11/01 5.36% 5.62% 10.37% 8.97% 2.4% 1.56% 8.5% 3.31% 2.51% 7.48%
2025/11/02 6.04% 6.74% 9.42% 11.39% 1.94% 2.35% 8.28% 3.08% 3.66% 5.43%
2025/11/03 6.74% 6.93% 10.45% 10.36% 2.77% 2.45% 10.04% 4.66% 3.65% 4.48%
2025/11/04 5.84% 5.64% 10.48% 10.41% 3.08% 1.97% 12.39% 2.89% 4.7% 5.29%
2025/11/05 5.91% 5.47% 8.35% 7.42% 3.15% 1.75% 6.12% 3.04% 3.61% 6.16%
2025/11/06 5.13% 4.81% 8.23% 10.96% 2.27% 0.96% 8.06% 3.49% 1.65% 4.95%
2025/11/07 1.42% 5.95% 9.09% 10.94% 1.31% 2.51% 6.81% 4.83% 2.61% 6.93%
2025/11/08 0.31% 8.76% 7.52% 10.77% 3.31% 2.73% 5.59% 2.67% 2.94% 5.51%
2025/11/09 2.07% 11.59% 7.5% 8.85% 2.76% 3.86% 3.07% 4.35% 1.93% 4.82%
2025/11/10 0.39% 6.44% 14.53% 6.33% 4.74% 3.24% 8.3% 3.88% 2.5% 9.96%
2025/11/11 4.89% 4.39% 12.47% 5.57% 5.63% 4.49% 11.18% 0.43% 1.95% 10.15%
2025/11/12 2.06% 8.19% 6.85% 9.92% 5.14% 2.17% 2.21% 4.1% 1.45% 4.58%
2025/11/13 0.5% 5.64% 5.98% 13.15% 4.05% 3.35% 4.34% 4.37% 1.81% 4.3%
2025/11/14 0.6% 5.47% 6.54% 11.68% 1.31% 2.81% 3.98% 4.46% 1.61% 4.14%
2025/11/15 0.23% 6.39% 5.55% 10.63% 2.21% 2.4% 6.85% 2.76% 2.1% 7.09%
2025/11/16 1.85% 8.24% 11.12% 7.83% 5.17% 3.18% 6.94% 1.9% 2.66% 9.3%
2025/11/17 5.18% 4.96% 11.31% 8.22% 3.41% 2.98% 12.34% 1.17% 2.57% 3.83%
2025/11/18 7.73% 4.91% 10.86% 9.14% 4.97% 2.84% 10.66% 1.86% 2.92% 5%
2025/11/19 5.09% 4.93% 8.77% 9.39% 3.57% 2.18% 5.16% 2.68% 1.93% 7.5%
2025/11/20 2.16% 7.34% 9.75% 9.3% 3.08% 2.33% 5.74% 2.83% 1.5% 6.13%
2025/11/21 5.55% 9.27% 4.28% 10.02% 1.6% 2.97% 9.18% 2.47% 1.13% 5.47%
2025/11/22 3.41% 7.08% 6.23% 8.59% 1.37% 4.02% 4.29% 2.13% 2.08% 5.87%
2025/11/23 8.85% 10.59% 6.35% 6.7% 4.64% 4.63% 3.72% 2.71% 2.54% 7.75%
2025/11/24 10.66% 4.84% 7.12% 9.79% 4.51% 2.92% 9.11% 0.89% 5.14% 4.88%
2025/11/25 12.02% 6.32% 5.99% 9.09% 6.66% 4.14% 3.81% 1.59% 1.75% 4.65%
2025/11/26 10.28% 6.45% 5.13% 10.43% 2.16% 2.32% 4.43% 1.32% 2.77% 4.76%
2025/11/27 7.33% 9.22% 5.13% 8.16% 4.47% 2.81% 4.76% 2.99% 2.04% 4.22%
2025/11/28 7.61% 4.34% 5.31% 9.73% 3.93% 2.14% 8.29% 3.07% 1.95% 4.32%
2025/11/29 7.93% 6.44% 6.07% 8.32% 3% 1.03% 6.26% 1.6% 1.98% 6.02%
2025/11/30 15.06% 8.99% 8.61% 7.93% 6.24% 3.16% 2.72% 2.51% 1.92% 1.84%
  • metmuseum.org
  • moma.org
  • viator.com
  • amnh.org
  • intrepidmuseum.org
  • artic.edu
  • 911memorial.org
  • mcny.org
  • getyourguide.com
  • 911groundzero.com

Copyright © Adthena. All rights reserved.

November saw dynamic shifts in PPC impressions. Metmuseum.org started low, surged mid-month, and peaked at 15.06%. Moma.org fluctuated, ending at 8.99%. Viator.com maintained a strong presence, closing at 8.61%. Amnh.org showed consistent strength, finishing at 7.93%. Intrepidmuseum.org had a modest rise, ending at 6.24%. Artic.edu experienced ups and downs, closing at 3.16%. 911memorial.org had a volatile month, ending at 2.72%. Mcny.org saw fluctuations, finishing at 2.51%. Getyourguide.com remained steady, closing at 1.92%. 911groundzero.com had a varied month, ending at 1.84%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Hospitality Museums & Art Galleries

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Hospitality Museums & Art Galleries - Last month
  1. 1
    Museum of Natural History NYC https://www.amnh.org

    Visit the Official Site Today — Support the Museum Today and Direct Your Gift to Support One of Our World-Class Programs.

  2. 2
    Things to know before visiting the 9/11 Memorial & Museum https://www.getyourguide.com

    Don't miss your chance to see this famous attraction. Guarantee your entry today. Beat the crowds at the...

  3. 3
    Museum of the City of New York https://www.mcny.org

    About the Museum — Celebrating, documenting, and interpreting NYC's past, present, and future. Learn more and visit.

  4. 4
    The Metropolitan Museum of Art https://www.metmuseum.org

    Official Museum Website — Don’t miss NYC’s must-see museum. Explore art, history, and more at this iconic landmark. Explore...

  5. 5
    9/11 Memorial Tours & Tickets https://www.viator.com › tours-&-tickets › book-now

    Reserve Now & Pay Later — Experience the 9/11 Memorial with our Flexible Ticket Options. Secure Your Spot Today! Quick ...

Copyright © Adthena. All rights reserved.

In the bustling world of Google’s SERP, five text ads shine brightly for the hospitality and museum sector. The American Museum of Natural History entices with a call to support world-class programs. GetYourGuide and Viator focus on the 9/11 Memorial, urging visitors to secure their spots and beat the crowds. The Museum of the City of New York celebrates the city’s rich tapestry, while The Met invites exploration of art and history at its iconic landmark. Each ad weaves a narrative of urgency, support, and cultural exploration.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports