Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Museums & Art Galleries category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 6.82190322159 |
| 93.1780967784 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 37 |
| 63 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| amnh.org | 11.79 |
| 911memorial.org | 8.48 |
| moma.org | 7.94 |
| metmuseum.org | 6.16 |
| intrepidmuseum.org | 3.99 |
| artic.edu | 3.07 |
| rockefellercenter.com | 2.97 |
| viator.com | 2.85 |
| guggenheim.org | 2.82 |
| museumofthebible.org | 2.73 |
| others | 47.2 |
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In the competitive landscape of Google PPC, “others” dominate with 47.2% click share, while amnh.org leads individual advertisers at 11.79%.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | metmuseum.org | moma.org | viator.com | amnh.org | intrepidmuseum.org | artic.edu | 911memorial.org | mcny.org | 911groundzero.com | vangoghmuseum.nl |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/11/01 | 3.26% | 5.88% | 9.57% | 8.02% | 2.45% | 2.23% | 9.31% | 3.48% | 5.72% | 1.72% |
| 2025/11/02 | 3.57% | 7.05% | 8.36% | 10.45% | 1.81% | 3.47% | 8.53% | 3.14% | 3.91% | 1.4% |
| 2025/11/03 | 3.32% | 7.31% | 9.29% | 9.17% | 2.45% | 3.56% | 11.04% | 4.47% | 3.5% | 2.56% |
| 2025/11/04 | 3.28% | 5.75% | 9.08% | 8.94% | 3.74% | 2.82% | 11.98% | 2.8% | 3.64% | 2.76% |
| 2025/11/05 | 3.07% | 5.51% | 6.57% | 6.81% | 3.56% | 2.36% | 6.15% | 3.1% | 4.21% | 2.89% |
| 2025/11/06 | 2.78% | 4.88% | 7.55% | 9.44% | 2.58% | 1.09% | 8.63% | 3.76% | 3.7% | 2.37% |
| 2025/11/07 | 0.47% | 6% | 8.43% | 9.44% | 1.98% | 3.69% | 6.57% | 5.2% | 5.21% | 2.56% |
| 2025/11/08 | 0.15% | 8.66% | 6.47% | 8.83% | 3.13% | 3.77% | 5.45% | 2.82% | 3.94% | 3.48% |
| 2025/11/09 | 0.48% | 9.9% | 7.46% | 6.47% | 3.96% | 5.79% | 3.04% | 2.4% | 3.79% | 4.23% |
| 2025/11/10 | 0.16% | 6.16% | 11.62% | 4.59% | 4.97% | 4.77% | 7.99% | 2.3% | 7.07% | 4.28% |
| 2025/11/11 | 1.71% | 3.94% | 11.28% | 4.52% | 4.97% | 6.35% | 10.63% | 0.25% | 7.45% | 5% |
| 2025/11/12 | 0.94% | 7.5% | 6.33% | 8.18% | 6.05% | 2.97% | 2.63% | 4.54% | 3.09% | 4.35% |
| 2025/11/13 | 0.23% | 5.11% | 5.67% | 10.26% | 4.98% | 4.82% | 4.48% | 4.35% | 2.87% | 3.48% |
| 2025/11/14 | 0.36% | 4.66% | 6.2% | 9.6% | 2.24% | 3.69% | 4.42% | 4.5% | 3.27% | 2.76% |
| 2025/11/15 | 0.1% | 6.38% | 5.3% | 9.58% | 2.02% | 3.4% | 6.71% | 3.24% | 4.96% | 2.42% |
| 2025/11/16 | 1.09% | 7.15% | 9.84% | 6.24% | 4.07% | 4.91% | 7.37% | 1.97% | 6.94% | 2.62% |
| 2025/11/17 | 2.02% | 4.87% | 9.39% | 6.38% | 3.84% | 4.57% | 12.38% | 1.59% | 2.88% | 3.29% |
| 2025/11/18 | 4.63% | 4.49% | 9.17% | 7.57% | 5.02% | 4.54% | 10.13% | 1.51% | 4.11% | 3.27% |
| 2025/11/19 | 2.25% | 4.86% | 7.1% | 8.36% | 3.9% | 3.56% | 5.98% | 3.1% | 5.45% | 2.5% |
| 2025/11/20 | 1.33% | 7.67% | 7.87% | 7.42% | 3.63% | 3.49% | 5.91% | 3.37% | 4.54% | 3.57% |
| 2025/11/21 | 2.28% | 7.71% | 4.29% | 7.98% | 2.32% | 4.36% | 9.04% | 2.36% | 3.89% | 3.39% |
| 2025/11/22 | 1.84% | 6.51% | 5.64% | 6.62% | 1.89% | 5.28% | 4.2% | 1.87% | 4.16% | 3.89% |
| 2025/11/23 | 4.65% | 10.01% | 6.03% | 5.85% | 4.5% | 6.72% | 3.67% | 2.16% | 5.56% | 3.54% |
| 2025/11/24 | 5.2% | 4.52% | 6.72% | 7.61% | 5.15% | 4.77% | 9.19% | 1.08% | 3.64% | 3.37% |
| 2025/11/25 | 6.79% | 6.01% | 5.68% | 9.02% | 7.57% | 6.7% | 4.41% | 1.91% | 3.28% | 4.18% |
| 2025/11/26 | 5.67% | 6.48% | 4.68% | 9.14% | 2.74% | 3.27% | 4.42% | 1.47% | 3.59% | 3.01% |
| 2025/11/27 | 4.52% | 8.66% | 4.53% | 6.67% | 5.08% | 4.19% | 5.36% | 3.13% | 2.81% | 3.27% |
| 2025/11/28 | 4.11% | 5.01% | 4.97% | 8.6% | 3.68% | 3.43% | 7.89% | 3.5% | 3.31% | 2.91% |
| 2025/11/29 | 3.96% | 6.14% | 5.28% | 7.19% | 3.39% | 1.58% | 6.4% | 2.02% | 4.39% | 1.65% |
| 2025/11/30 | 8.41% | 8.07% | 7.71% | 6.05% | 6.05% | 5.33% | 3.09% | 2.18% | 1.5% | 1.37% |
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In November 2025, metmuseum.org’s PPC spend share fluctuated, peaking at 8.41% on the 30th. Moma.org saw a steady rise, ending at 8.07%. Viator.com maintained strong performance, closing at 7.71%. Amnh.org’s share varied, finishing at 6.05%. Intrepidmuseum.org experienced ups and downs, ending at 6.05%. Artic.edu’s share peaked mid-month, closing at 5.33%. 911memorial.org had a volatile month, ending at 3.09%. Mcny.org’s share fluctuated, closing at 2.18%. 911groundzero.com saw a decline, finishing at 1.50%. Vangoghmuseum.nl’s share decreased, ending at 1.37%.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/11/01 | 317 |
| 2025/11/02 | 300 |
| 2025/11/03 | 300 |
| 2025/11/04 | 283 |
| 2025/11/05 | 303 |
| 2025/11/06 | 288 |
| 2025/11/07 | 308 |
| 2025/11/08 | 267 |
| 2025/11/09 | 234 |
| 2025/11/10 | 234 |
| 2025/11/11 | 221 |
| 2025/11/12 | 233 |
| 2025/11/13 | 240 |
| 2025/11/14 | 242 |
| 2025/11/15 | 223 |
| 2025/11/16 | 205 |
| 2025/11/17 | 188 |
| 2025/11/18 | 193 |
| 2025/11/19 | 210 |
| 2025/11/20 | 192 |
| 2025/11/21 | 191 |
| 2025/11/22 | 216 |
| 2025/11/23 | 189 |
| 2025/11/24 | 186 |
| 2025/11/25 | 175 |
| 2025/11/26 | 208 |
| 2025/11/27 | 205 |
| 2025/11/28 | 202 |
| 2025/11/29 | 206 |
| 2025/11/30 | 181 |
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November began with 317 advertisers, fluctuating throughout the month, and concluded with 181, indicating a significant decline.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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In the past month, metmuseum.org soared with a 5.43% click share increase, while amnh.org faced a decline of 1.49%.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | metmuseum.org | moma.org | viator.com | amnh.org | intrepidmuseum.org | artic.edu | 911memorial.org | mcny.org | getyourguide.com | 911groundzero.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/11/01 | 5.36% | 5.62% | 10.37% | 8.97% | 2.4% | 1.56% | 8.5% | 3.31% | 2.51% | 7.48% |
| 2025/11/02 | 6.04% | 6.74% | 9.42% | 11.39% | 1.94% | 2.35% | 8.28% | 3.08% | 3.66% | 5.43% |
| 2025/11/03 | 6.74% | 6.93% | 10.45% | 10.36% | 2.77% | 2.45% | 10.04% | 4.66% | 3.65% | 4.48% |
| 2025/11/04 | 5.84% | 5.64% | 10.48% | 10.41% | 3.08% | 1.97% | 12.39% | 2.89% | 4.7% | 5.29% |
| 2025/11/05 | 5.91% | 5.47% | 8.35% | 7.42% | 3.15% | 1.75% | 6.12% | 3.04% | 3.61% | 6.16% |
| 2025/11/06 | 5.13% | 4.81% | 8.23% | 10.96% | 2.27% | 0.96% | 8.06% | 3.49% | 1.65% | 4.95% |
| 2025/11/07 | 1.42% | 5.95% | 9.09% | 10.94% | 1.31% | 2.51% | 6.81% | 4.83% | 2.61% | 6.93% |
| 2025/11/08 | 0.31% | 8.76% | 7.52% | 10.77% | 3.31% | 2.73% | 5.59% | 2.67% | 2.94% | 5.51% |
| 2025/11/09 | 2.07% | 11.59% | 7.5% | 8.85% | 2.76% | 3.86% | 3.07% | 4.35% | 1.93% | 4.82% |
| 2025/11/10 | 0.39% | 6.44% | 14.53% | 6.33% | 4.74% | 3.24% | 8.3% | 3.88% | 2.5% | 9.96% |
| 2025/11/11 | 4.89% | 4.39% | 12.47% | 5.57% | 5.63% | 4.49% | 11.18% | 0.43% | 1.95% | 10.15% |
| 2025/11/12 | 2.06% | 8.19% | 6.85% | 9.92% | 5.14% | 2.17% | 2.21% | 4.1% | 1.45% | 4.58% |
| 2025/11/13 | 0.5% | 5.64% | 5.98% | 13.15% | 4.05% | 3.35% | 4.34% | 4.37% | 1.81% | 4.3% |
| 2025/11/14 | 0.6% | 5.47% | 6.54% | 11.68% | 1.31% | 2.81% | 3.98% | 4.46% | 1.61% | 4.14% |
| 2025/11/15 | 0.23% | 6.39% | 5.55% | 10.63% | 2.21% | 2.4% | 6.85% | 2.76% | 2.1% | 7.09% |
| 2025/11/16 | 1.85% | 8.24% | 11.12% | 7.83% | 5.17% | 3.18% | 6.94% | 1.9% | 2.66% | 9.3% |
| 2025/11/17 | 5.18% | 4.96% | 11.31% | 8.22% | 3.41% | 2.98% | 12.34% | 1.17% | 2.57% | 3.83% |
| 2025/11/18 | 7.73% | 4.91% | 10.86% | 9.14% | 4.97% | 2.84% | 10.66% | 1.86% | 2.92% | 5% |
| 2025/11/19 | 5.09% | 4.93% | 8.77% | 9.39% | 3.57% | 2.18% | 5.16% | 2.68% | 1.93% | 7.5% |
| 2025/11/20 | 2.16% | 7.34% | 9.75% | 9.3% | 3.08% | 2.33% | 5.74% | 2.83% | 1.5% | 6.13% |
| 2025/11/21 | 5.55% | 9.27% | 4.28% | 10.02% | 1.6% | 2.97% | 9.18% | 2.47% | 1.13% | 5.47% |
| 2025/11/22 | 3.41% | 7.08% | 6.23% | 8.59% | 1.37% | 4.02% | 4.29% | 2.13% | 2.08% | 5.87% |
| 2025/11/23 | 8.85% | 10.59% | 6.35% | 6.7% | 4.64% | 4.63% | 3.72% | 2.71% | 2.54% | 7.75% |
| 2025/11/24 | 10.66% | 4.84% | 7.12% | 9.79% | 4.51% | 2.92% | 9.11% | 0.89% | 5.14% | 4.88% |
| 2025/11/25 | 12.02% | 6.32% | 5.99% | 9.09% | 6.66% | 4.14% | 3.81% | 1.59% | 1.75% | 4.65% |
| 2025/11/26 | 10.28% | 6.45% | 5.13% | 10.43% | 2.16% | 2.32% | 4.43% | 1.32% | 2.77% | 4.76% |
| 2025/11/27 | 7.33% | 9.22% | 5.13% | 8.16% | 4.47% | 2.81% | 4.76% | 2.99% | 2.04% | 4.22% |
| 2025/11/28 | 7.61% | 4.34% | 5.31% | 9.73% | 3.93% | 2.14% | 8.29% | 3.07% | 1.95% | 4.32% |
| 2025/11/29 | 7.93% | 6.44% | 6.07% | 8.32% | 3% | 1.03% | 6.26% | 1.6% | 1.98% | 6.02% |
| 2025/11/30 | 15.06% | 8.99% | 8.61% | 7.93% | 6.24% | 3.16% | 2.72% | 2.51% | 1.92% | 1.84% |
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November saw dynamic shifts in PPC impressions. Metmuseum.org started low, surged mid-month, and peaked at 15.06%. Moma.org fluctuated, ending at 8.99%. Viator.com maintained a strong presence, closing at 8.61%. Amnh.org showed consistent strength, finishing at 7.93%. Intrepidmuseum.org had a modest rise, ending at 6.24%. Artic.edu experienced ups and downs, closing at 3.16%. 911memorial.org had a volatile month, ending at 2.72%. Mcny.org saw fluctuations, finishing at 2.51%. Getyourguide.com remained steady, closing at 1.92%. 911groundzero.com had a varied month, ending at 1.84%.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Visit the Official Site Today — Support the Museum Today and Direct Your Gift to Support One of Our World-Class Programs.
Don't miss your chance to see this famous attraction. Guarantee your entry today. Beat the crowds at the...
About the Museum — Celebrating, documenting, and interpreting NYC's past, present, and future. Learn more and visit.
Official Museum Website — Don’t miss NYC’s must-see museum. Explore art, history, and more at this iconic landmark. Explore...
Reserve Now & Pay Later — Experience the 9/11 Memorial with our Flexible Ticket Options. Secure Your Spot Today! Quick ...
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In the bustling world of Google’s SERP, five text ads shine brightly for the hospitality and museum sector. The American Museum of Natural History entices with a call to support world-class programs. GetYourGuide and Viator focus on the 9/11 Memorial, urging visitors to secure their spots and beat the crowds. The Museum of the City of New York celebrates the city’s rich tapestry, while The Met invites exploration of art and history at its iconic landmark. Each ad weaves a narrative of urgency, support, and cultural exploration.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the US Hospitality Museums & Art Galleries November 2025 Report
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