US Hospitality Museums & Art Galleries - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Museums & Art Galleries category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Hospitality Museums & Art Galleries brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data

Share of Clicks - Last month
Domain	Share of clicks
moma.org	9.52
amnh.org	9.21
mfa.org	4.04
metmuseum.org	3.83
rockefellercenter.com	3.55
nationalww2museum.org	2.97
mcny.org	2.78
denverartmuseum.org	2.5
msichicago.org	2.3
philamuseum.org	2.24
others	57.06

In the competitive landscape of Google PPC for museums and art galleries, ‘moma.org’ leads with a 9.52% click share, closely followed by ‘amnh.org’ at 9.21%. ‘Others’ dominate with a significant 57.06%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Hospitality Museums & Art Galleries brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month
Date	amnh.org	moma.org	viator.com	metmuseum.org	msichicago.org	mcny.org	nationalww2museum.org	getyourguide.com	exploratorium.edu	rockefellercenter.com
2025/04/01	9.89%	7.53%	6.81%	2.91%	3.17%	2.98%	2.58%	2.72%	0.6%	0.84%
2025/04/02	4.35%	9.48%	7.53%	1.52%	0.53%	2.57%	3.58%	3.1%	0.01%	2.47%
2025/04/03	9.75%	7.47%	3.66%	2.75%	2.02%	3.47%	3.02%	2.56%	4.22%	3.3%
2025/04/04	6%	7.58%	5.74%	1.83%	1.97%	3.09%	1.74%	3.03%	1.17%	2.72%
2025/04/05	7.97%	7.79%	5.86%	2.42%	3.24%	2.53%	1.83%	2.69%	2.31%	1.65%
2025/04/06	8.23%	9.63%	6.76%	3.35%	3.18%	3.97%	1.85%	3.42%	3.78%	2.84%
2025/04/07	7.4%	5.67%	7.51%	1.82%	3.72%	3.6%	2.12%	3.55%	2.13%	3.09%
2025/04/08	7.58%	7.18%	5.06%	3.87%	3.3%	5.28%	2.25%	2.67%	2.2%	3.05%
2025/04/09	7.37%	8.22%	5.64%	1.65%	1.99%	2.97%	2.5%	3.39%	2.47%	1.31%
2025/04/10	6.82%	8.04%	4.18%	3.32%	1.76%	2.84%	2.35%	1.98%	2.51%	4.13%
2025/04/11	4.3%	6.32%	5.27%	1.85%	1.62%	2.69%	4.44%	3.17%	1.88%	2.27%
2025/04/12	4.94%	5.22%	7.12%	2.99%	2.14%	3.13%	3.46%	3.44%	3.9%	0.58%
2025/04/13	7.58%	8.62%	7.61%	2.74%	3.44%	3.78%	1.96%	4%	1.94%	2.71%
2025/04/14	8.61%	5.16%	7.61%	3.32%	1.57%	4.11%	1.91%	4.44%	2.33%	3.51%
2025/04/15	6.42%	6.54%	6.86%	1.56%	2.12%	4.09%	2.72%	4.36%	1.31%	3.19%
2025/04/16	5.71%	7.56%	6.27%	2.08%	2.13%	3.19%	2.95%	2.49%	3.04%	2.36%
2025/04/17	7.78%	4.93%	2.02%	1.89%	1.42%	5.11%	2.89%	1.48%	3.72%	4.53%
2025/04/18	7.63%	5.08%	6.55%	2.22%	2.39%	4.29%	2.21%	4.07%	3.47%	3.52%
2025/04/19	6.03%	5.59%	7.26%	2.85%	2.79%	3.16%	2.34%	3.23%	1.38%	3.92%
2025/04/20	5.66%	8.19%	8.78%	2.93%	1.97%	3.52%	3.26%	4.18%	1.37%	2.11%
2025/04/21	7.93%	8.05%	8.04%	1.61%	2.48%	5.16%	3.82%	4.02%	3.62%	4.17%
2025/04/22	5.03%	7.86%	7.67%	4.45%	2.91%	3.43%	3.12%	4.34%	2.59%	2.98%
2025/04/23	3.61%	6.15%	6.76%	2.65%	1.75%	3.42%	3.92%	3.64%	3.22%	3.58%
2025/04/24	6.63%	7.84%	4.97%	3.38%	3.22%	1.96%	3.08%	3.98%	3.54%	2.8%
2025/04/25	4.54%	7.88%	6.24%	1.49%	2.47%	2.14%	3.36%	3.15%	3.37%	3.85%
2025/04/26	5.65%	7.67%	6.53%	2.68%	2.63%	3.07%	2.34%	3.28%	3.6%	3.94%
2025/04/27	6.9%	11.01%	7.33%	2.29%	3.14%	2.55%	2.49%	3.22%	1.46%	5.09%
2025/04/28	7.23%	6.7%	6.26%	2.67%	3.2%	4.57%	3.39%	3.15%	1.65%	1.51%
2025/04/29	7.55%	7.65%	6.58%	3.02%	2.46%	4.35%	2.94%	3.7%	2.88%	2.1%
2025/04/30	7.12%	5.93%	5.66%	4.83%	3.71%	3.48%	2.96%	2.94%	1.88%	1.09%

April saw dynamic shifts in PPC spend share. Moma.org peaked on April 27 with 11.01%, while amnh.org started strong but fluctuated. Viator.com and metmuseum.org showed steady growth, ending with 5.66% and 4.83% respectively.

Market Exposure

Competitor Count for US Hospitality Museums & Art Galleries

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month
Date	Competitor Count
2025/04/01	242
2025/04/02	253
2025/04/03	275
2025/04/04	265
2025/04/05	274
2025/04/06	268
2025/04/07	259
2025/04/08	234
2025/04/09	243
2025/04/10	269
2025/04/11	242
2025/04/12	251
2025/04/13	249
2025/04/14	251
2025/04/15	241
2025/04/16	254
2025/04/17	232
2025/04/18	273
2025/04/19	306
2025/04/20	278
2025/04/21	266
2025/04/22	266
2025/04/23	289
2025/04/24	269
2025/04/25	266
2025/04/26	278
2025/04/27	274
2025/04/28	279
2025/04/29	279
2025/04/30	260

April saw a dynamic shift in distinct advertisers, peaking at 306 on April 19. The month concluded with a slight dip to 260, reflecting a vibrant yet fluctuating advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for US Hospitality Museums & Art Galleries

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month
Name	Market Trend
bishopmuseum.org	1.06%
fieldmuseum.org	0.72%
metmuseum.org	0.7%
brooklynmuseum.org	0.66%
nationalww2museum.org	0.62%
sfmoma.org	-0.49%
museumoficecream.com	-0.5%
biltmore.com	-0.81%
si.edu	-1.11%
amnh.org	-1.18%

Bishopmuseum.org soared with a 1.06% click share increase, while amnh.org dropped by 1.18%.

Campaign Efficiency

US Hospitality Museums & Art Galleries Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data

Date	amnh.org	metmuseum.org	moma.org	mfa.org	viator.com	msichicago.org	mcny.org	nationalww2museum.org	getyourguide.com	philamuseum.org
2025/04/01	11.45%	4.08%	7.96%	3.3%	6.61%	2%	2.93%	2.42%	2.04%	2.08%
2025/04/02	5.08%	1.6%	9.58%	2.93%	7.92%	0.29%	2.99%	3.34%	2.73%	2.16%
2025/04/03	11.56%	3.69%	7.96%	3.95%	3.12%	1.72%	2.72%	2.9%	2.13%	1.78%
2025/04/04	7.38%	2.52%	8.98%	3.41%	5.37%	1.68%	2.27%	1.83%	2.78%	2.25%
2025/04/05	9.6%	2.81%	8.44%	3.35%	5.44%	3.16%	2.18%	1.66%	2.39%	1.68%
2025/04/06	10.18%	3.59%	11.61%	1.88%	5.36%	3.4%	3.47%	1.82%	2.73%	1.54%
2025/04/07	8.87%	2.42%	6.9%	2.43%	6.59%	3.12%	3.69%	1.98%	2.81%	1.95%
2025/04/08	9.22%	4.08%	9.3%	2.55%	3.59%	3.29%	4.31%	2.03%	2.09%	2.38%
2025/04/09	9.12%	2.15%	9.05%	3.92%	4.37%	1.94%	2.44%	2.24%	2.88%	2.5%
2025/04/10	7.94%	4.01%	9.18%	5.69%	3.27%	1.64%	2.3%	2.4%	1.52%	0.76%
2025/04/11	6.18%	1.67%	7.04%	4.62%	4.18%	1.63%	2.22%	4.58%	2.6%	4.16%
2025/04/12	5.99%	4.06%	6.07%	1.74%	6.66%	1.48%	2.46%	3.51%	3.06%	3.55%
2025/04/13	9.74%	3.31%	10.03%	0.97%	6.52%	2.93%	3.12%	1.7%	3.44%	1.74%
2025/04/14	10.85%	4.12%	5.76%	2.73%	6.82%	1.46%	3.53%	1.71%	4.17%	1.66%
2025/04/15	7.78%	2%	8.21%	1.6%	5.51%	2.07%	2.92%	2.85%	3.78%	2.96%
2025/04/16	7.4%	2.21%	8.37%	3.91%	5.19%	2.14%	2.35%	3.07%	2.17%	2.32%
2025/04/17	11.08%	2.73%	5.81%	4.84%	1.14%	1.69%	3.39%	3.08%	0.82%	4.26%
2025/04/18	8.99%	2.71%	5.52%	3.37%	6.19%	2.3%	4.29%	2.08%	4.2%	1.05%
2025/04/19	6.96%	3.55%	6.16%	4.25%	6.74%	2.53%	2.47%	2.07%	2.98%	2.65%
2025/04/20	6.8%	4.34%	9.18%	1.32%	7.53%	1.62%	3.27%	3.21%	3.59%	2.19%
2025/04/21	9.83%	2.15%	8.69%	1.84%	7.12%	2.4%	4.3%	4.14%	3.25%	2.11%
2025/04/22	5.24%	5.59%	9.24%	2.49%	6.77%	2.77%	3.19%	3.03%	3.66%	1.61%
2025/04/23	4.51%	3.15%	7.51%	1.78%	5.13%	2.19%	3.4%	4.13%	2.9%	2.09%
2025/04/24	8.11%	4.23%	8.54%	3.95%	3.94%	2.97%	1.65%	3.35%	3.13%	2.1%
2025/04/25	5.05%	1.52%	9.07%	3.48%	5.38%	1.78%	1.76%	3.42%	2.84%	1.35%
2025/04/26	6.57%	3.41%	8.45%	4.14%	5.9%	2.14%	2.37%	2.12%	2.76%	3.75%
2025/04/27	8.38%	2.85%	12.51%	2.13%	7.01%	3.05%	2.34%	2.42%	2.62%	2.69%
2025/04/28	8.88%	3.29%	7.52%	1.18%	4.91%	2.16%	3.9%	3.53%	2.66%	1.89%
2025/04/29	8.64%	3.35%	7.87%	1.01%	5.5%	1.88%	3.91%	2.92%	3.49%	3.35%
2025/04/30	8.24%	7.23%	6.68%	5.14%	4.39%	3.23%	2.77%	2.58%	2.17%	2.12%

April saw fluctuating PPC impressions for museums. AMNH started strong, dipped mid-month, and ended with 8.24%. MoMA peaked on April 27th at 12.51%. Metmuseum’s impressions surged to 7.23% on April 30th.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Hospitality Museums & Art Galleries

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

1
9/11 Ground Zero Museum https://www.911groundzero.com
Daily Tours of 9/11 Memorial — Hear captivating stories of heroism & tragedy from first-hand witnesses. Book today. Immerse yourself in this history-defining moment. Free cancellation & rescheduling.
2
9/11 Memorial & Museum https://tickets.911memorial.org
Official Ticket Site — The 9/11 Memorial & Museum is a must-visit for every NYC itinerary. Get your ticket today.
3
Museum of Natural History NYC https://www.amnh.org
NY Natural History Museum — No Trip to New York is Complete Without a Visit to the American Museum of Natural History!
4
MoMA - The Museum of Modern Art https://www.moma.org
See Van Gogh’s Starry Night along with favorites by Monet, Warhol, Rothko, and more.
5
Rockefeller Center https://www.rockefellercenter.com
NYC Attractions You Must Visit — Discover The Best in Fashion, Art, Design, Shopping & Dining All at Rockefeller Center. The Best NYC Shopping and Dining Destination. Take a Tour to...

In the bustling world of New York City, top-performing PPC ads reveal a tapestry of cultural allure. From the poignant narratives of heroism at the 9/11 Ground Zero Museum to the iconic art at MoMA, each ad weaves a story of must-visit experiences, enticing visitors with promises of unforgettable moments.

Frequently Asked Questions

Why is the US Hospitality Museums & Art Galleries April 2025 Report useful and how should I use it?

Why is the US Hospitality Museums & Art Galleries April 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the US Hospitality Museums & Art Galleries April 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the US Hospitality Museums & Art Galleries April 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the US Hospitality Museums & Art Galleries April 2025 Report?

The US Hospitality Museums & Art Galleries April 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The US Hospitality Museums & Art Galleries April 2025 Report aggregates data from across both device types and Google Shopping.
Who is this US Hospitality Museums & Art Galleries April 2025 Report for?

The US Hospitality Museums & Art Galleries April 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports

Hospitality

US Hospitality Museums & Art Galleries - PPC Market Share Analysis April 2025

Share of Clicks for top 10 US Hospitality Museums & Art Galleries brands

Share of Spend for the top 10 US Hospitality Museums & Art Galleries brands

Competitor Count for US Hospitality Museums & Art Galleries

Market Loss & Market Gains for US Hospitality Museums & Art Galleries

US Hospitality Museums & Art Galleries Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Hospitality Museums & Art Galleries

Frequently Asked Questions

Why is the US Hospitality Museums & Art Galleries April 2025 Report useful and how should I use it?

Why is the US Hospitality Museums & Art Galleries April 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Hospitality Museums & Art Galleries April 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Hospitality Museums & Art Galleries April 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance

Related reports

US Zoos & National Parks

US Wellness & Recreation

UK Wellness & Recreation

US Food & Beverage