US Hospitality Museums & Art Galleries - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Museums & Art Galleries category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Museums & Art Galleries – US

Google AI Overview visibility for Hospitality Museums & Art Galleries US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 12.8333397468
87.1666602532
12%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 36
64
36%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 7%
Transactional 14%
Navigational 6%
Seasonal 0%
Local 12%
Problem Solving 2%

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Market Exposure

Share of Clicks for top 10 US Hospitality Museums & Art Galleries brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
getyourguide.com 19.4
viator.com 18.99
rockefellercenter.com 10.26
groupon.com 10.25
gocity.com 4.75
headout.com 3.84
metmuseum.org 2.41
moma.org 2.15
citypass.com 1.97
tiqets.com 1.89
others 24.09
  • getyourguide.com - 19.4%
  • viator.com - 18.99%
  • rockefellercenter.com - 10.26%
  • groupon.com - 10.25%
  • gocity.com - 4.75%
  • headout.com - 3.84%
  • metmuseum.org - 2.41%
  • moma.org - 2.15%
  • citypass.com - 1.97%
  • tiqets.com - 1.89%
  • others - 24.09%

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In the competitive landscape of Google’s PPC for hospitality, ‘getyourguide.com’ leads with 19.4% click share, closely followed by ‘viator.com’ at 18.99%. ‘Others’ collectively hold a significant 24.09%.

Market Exposure

Share of Spend for the top 10 US Hospitality Museums & Art Galleries brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date viator.com getyourguide.com groupon.com gocity.com headout.com agoda.com tiqets.com klook.com citypass.com rockefellercenter.com
2026/02/01 26.12% 26.17% 10.13% 4.44% 4.56% 1.6% 1.76% 3.09% 1.61% 4.45%
2026/02/02 25.08% 26.59% 16.03% 2.14% 6.72% 0.61% 4.42% 0.74% 1.51% 3.2%
2026/02/03 24.92% 28.61% 17.18% 4.27% 4.63% 0.94% 1.87% 2.07% 1.77% 2.57%
2026/02/04 25.16% 28.41% 16.95% 4.61% 1.53% 0.87% 1.5% 3.25% 1.82% 1.65%
2026/02/05 24.89% 26.5% 15.52% 3.52% 2.25% 1.13% 1.81% 2.35% 1.59% 1.98%
2026/02/06 24.71% 27.69% 15.26% 3.81% 3.75% 1.58% 1.64% 3.28% 1.63% 1.59%
2026/02/07 24.68% 27.96% 14.86% 4.29% 5.25% 1.51% 2.04% 2.06% 1.57% 1.58%
2026/02/08 22.8% 30.74% 15.35% 5.41% 3.89% 1.3% 1.18% 2% 1.85% 1.62%
2026/02/09 25.26% 28.38% 15.11% 3.65% 5.43% 2.24% 1.76% 3.36% 1.73% 1.32%
2026/02/10 22.73% 24.58% 12.67% 4.22% 6.08% 4.18% 2.17% 1.49% 1.45% 3.71%
2026/02/11 22.86% 22.82% 14.67% 5.29% 5.95% 3.15% 3.16% 1.19% 1.61% 3.06%
2026/02/12 24.38% 26.24% 15.38% 3.84% 2.21% 1.74% 1.82% 2.56% 1.69% 1.92%
2026/02/13 23.98% 27.16% 14.95% 4.15% 3.72% 2.05% 1.67% 3.51% 1.59% 1.54%
2026/02/14 24.34% 27.62% 14.71% 4.53% 5.21% 1.79% 2.02% 2.04% 1.56% 1.56%
2026/02/15 22.48% 30.3% 15.14% 5.88% 3.87% 1.53% 1.17% 2.01% 1.84% 1.6%
2026/02/16 24.97% 28.09% 14.93% 3.65% 5.4% 2.32% 1.74% 3.34% 1.71% 1.31%
2026/02/17 20.02% 21.37% 11.15% 8.09% 5.73% 2.25% 3.79% 2.83% 3.01% 4.55%
2026/02/18 21.55% 19.73% 11.35% 5.43% 6.52% 3.36% 2.44% 1.95% 2.58% 3.25%
2026/02/19 22.84% 22.46% 15.86% 4.25% 8.15% 2.04% 1.95% 1.76% 1.88% 2.49%
2026/02/20 22.37% 21.69% 14.8% 4.87% 7.94% 1.97% 2.49% 1.17% 2.05% 5.08%
2026/02/21 19.54% 21.36% 11.35% 5.42% 5.31% 2.89% 2.56% 1.84% 2.21% 6.13%
2026/02/22 19.2% 21.93% 11.44% 6.28% 6.23% 1.85% 3.03% 1.94% 2.13% 5.27%
2026/02/23 21.52% 22.62% 16% 2.66% 6.55% 2.02% 2.03% 1.7% 2% 6.18%
2026/02/24 21.83% 22.18% 15.29% 2.59% 8.68% 1.78% 2.85% 1.96% 1.81% 6.41%
2026/02/25 21.69% 21.44% 11.51% 4.74% 6.37% 3.33% 2.11% 1.54% 2.06% 6.7%
2026/02/26 23.21% 22.62% 13% 4.37% 8.59% 1.95% 2.07% 1.54% 1.77% 4.68%
2026/02/27 23.37% 20.7% 13.67% 5.89% 8.49% 1.55% 2.29% 1.71% 2.4% 1.98%
2026/02/28 25.71% 18.49% 10.46% 6.35% 6.13% 2.63% 2.61% 2.3% 1.69% 0%
  • viator.com
  • getyourguide.com
  • groupon.com
  • gocity.com
  • headout.com
  • agoda.com
  • tiqets.com
  • klook.com
  • citypass.com
  • rockefellercenter.com

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Viator’s spend share fluctuated, peaking at 26.12% and ending at 25.71%. GetYourGuide led with a high of 30.74%, closing at 18.49%. Groupon’s share varied, starting at 10.13% and finishing at 10.46%.

Market Exposure

Competitor Count for US Hospitality Museums & Art Galleries

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/02/01 176
2026/02/02 182
2026/02/03 177
2026/02/04 202
2026/02/05 210
2026/02/06 207
2026/02/07 217
2026/02/08 185
2026/02/09 194
2026/02/10 196
2026/02/11 240
2026/02/12 210
2026/02/13 207
2026/02/14 217
2026/02/15 185
2026/02/16 194
2026/02/17 165
2026/02/18 208
2026/02/19 201
2026/02/20 202
2026/02/21 214
2026/02/22 210
2026/02/23 190
2026/02/24 187
2026/02/25 221
2026/02/26 198
2026/02/27 199
2026/02/28 219

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February saw a dynamic shift in advertisers, peaking at 240 on the 11th. The month concluded with 219, reflecting a vibrant competitive landscape.

Campaign Efficiency

Market Loss & Market Gains for US Hospitality Museums & Art Galleries

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
rockefellercenter.com 3.7%
headout.com 1.47%
philamuseum.org 0.71%
amnh.org 0.58%
intrepidmuseum.org 0.5%
klook.com -0.28%
hellotickets.com -0.54%
groupon.com -1.44%
viator.com -1.89%
getyourguide.com -4.04%

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Rockefellercenter.com surged with a 3.70 increase, while getyourguide.com dropped by 4.04. Headout.com rose by 1.47, contrasting viator.com’s 1.89 decline.

Campaign Efficiency

US Hospitality Museums & Art Galleries Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date viator.com getyourguide.com groupon.com headout.com gocity.com tiqets.com agoda.com klook.com citypass.com rockefellercenter.com
2026/02/01 25.76% 26.37% 16.69% 4.8% 5.05% 1.53% 1.84% 2.27% 1.54% 4.58%
2026/02/02 26.15% 26.21% 15.75% 8.02% 2.89% 3.7% 0.62% 0.69% 1.64% 4.68%
2026/02/03 24.67% 27.11% 18.4% 5.27% 4.84% 1.72% 1.74% 2.6% 1.96% 3.47%
2026/02/04 24.95% 27.56% 18.34% 1.75% 5.32% 1.58% 1.58% 3.75% 1.85% 2%
2026/02/05 24.54% 26.6% 18.05% 2.19% 4.54% 2.03% 1.9% 2.6% 1.72% 2.34%
2026/02/06 24.23% 27.57% 16.69% 3.49% 4.91% 1.86% 2.13% 3.83% 1.69% 1.87%
2026/02/07 24.78% 27.58% 16.48% 5.07% 5.2% 2.21% 2.07% 2.18% 1.64% 1.9%
2026/02/08 25.11% 28.76% 15.55% 4.78% 5.43% 1.03% 1.63% 2.12% 2.1% 2.58%
2026/02/09 25.75% 28.06% 16.96% 6.2% 4.26% 1.71% 1.85% 3.59% 1.78% 1.53%
2026/02/10 24.13% 25.64% 15.63% 7.26% 4.01% 1.87% 3.95% 1.45% 1.54% 3.54%
2026/02/11 23.17% 23.52% 16.88% 5.69% 5.45% 3.07% 4.09% 1.46% 1.68% 3.43%
2026/02/12 24.54% 26.6% 18.05% 2.19% 4.54% 2.03% 1.9% 2.6% 1.72% 2.34%
2026/02/13 24.23% 27.57% 16.69% 3.49% 4.91% 1.86% 2.13% 3.83% 1.69% 1.87%
2026/02/14 24.78% 27.58% 16.48% 5.07% 5.2% 2.21% 2.07% 2.18% 1.64% 1.9%
2026/02/15 25.11% 28.76% 15.55% 4.78% 5.43% 1.03% 1.63% 2.12% 2.1% 2.58%
2026/02/16 25.75% 28.06% 16.96% 6.2% 4.26% 1.71% 1.85% 3.59% 1.78% 1.53%
2026/02/17 23.04% 20.74% 10.48% 7.29% 8.7% 3.67% 2.74% 3.35% 3.72% 3.92%
2026/02/18 22.66% 21.58% 15.53% 7.14% 5.22% 3% 3.23% 2.3% 2.48% 2.87%
2026/02/19 24.01% 23.17% 16.95% 7.89% 5.12% 2.14% 2.39% 1.98% 1.97% 2.71%
2026/02/20 23.34% 22.37% 17.32% 8.06% 5.83% 2.83% 2.27% 1.21% 2.13% 4.45%
2026/02/21 21.67% 21.63% 13.59% 6.47% 5.77% 3.54% 3.03% 1.84% 2.45% 5.75%
2026/02/22 21.71% 22.29% 16.08% 7.27% 5.32% 3.36% 1.9% 1.91% 2.03% 5.56%
2026/02/23 22.57% 22.98% 18.06% 7.92% 3.11% 2.09% 2.29% 1.71% 2.17% 5.85%
2026/02/24 22.88% 22.28% 17.53% 9.55% 2.69% 2.54% 1.78% 2.07% 2% 6.72%
2026/02/25 22.75% 23.09% 15.98% 7.28% 4.56% 2.27% 3.28% 1.81% 1.96% 5.72%
2026/02/26 24.96% 23.98% 16.24% 8.73% 4.45% 2.39% 1.86% 1.65% 1.83% 3.61%
2026/02/27 24.68% 22.16% 16.38% 8.89% 5.69% 2.41% 1.61% 1.98% 2.58% 2.46%
2026/02/28 27.4% 20% 11.77% 7.73% 5.96% 3% 2.81% 2.45% 2.03% 0%
  • viator.com
  • getyourguide.com
  • groupon.com
  • headout.com
  • gocity.com
  • tiqets.com
  • agoda.com
  • klook.com
  • citypass.com
  • rockefellercenter.com

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In February 2026, Viator’s impression share fluctuated, peaking at 27.4% on the 28th. GetYourGuide saw a decline, ending at 20.0%. Groupon’s share dropped to 11.77%, while Headout rose to 7.73%. Gocity and Tiqets showed minor changes, finishing at 5.96% and 3.0%, respectively. Agoda and Rockefeller Center experienced fluctuations, closing at 2.81% and 2.46%. Klook and Citypass ended at 2.45% and 2.03%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Hospitality Museums & Art Galleries

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Hospitality Museums & Art Galleries - Last month
  1. 1
    Museum of Natural History NYC https://www.amnh.org

    NY Natural History Museum — From Dinosaurs to Diamonds, There is Something for Everyone to Discover at the Museum. See the Iconic American Museum of Natural History in NY Located Across from Central Park!

  2. 2
    Desert Botanical Garden https://www.dbg.org

    A Must-See Phoenix Attraction — Explore the Sonoran Desert — See Our Upcoming Exhibits & Events — Get Tickets!

  3. 3
    One Pass, All The Sights https://www.gocity.com

    See New York in 2-3 Days — Visit 3 top New York attractions on one pass, for one low price of £79. Best Deal around. Explore the...

  4. 4
    Welcome to the Intrepid Museum https://www.intrepidmuseum.org

    Experience a national landmark in New York City for 20% off admission with code WINTER26. Enjoy the Intrepid Sea Air & Space Museum's artifacts and exhibits. Book your visit today! Guided Tours.

  5. 5
    The Metropolitan Museum of Art | Official Museum Website http://www.metmuseum.org

    Explore the best of art and history at The Met, a must-see cultural destination in NYC. Don’t miss NYC’s must-see museum. Explore art, history, and more at this iconic landmark.

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In the bustling world of Google PPC, five advertisers captivate audiences with compelling narratives. The American Museum of Natural History entices with its diverse exhibits, from dinosaurs to diamonds. The Desert Botanical Garden invites exploration of the Sonoran Desert’s beauty. GoCity offers a cost-effective pass to New York’s top attractions. The Intrepid Museum lures visitors with a 20% discount and rich historical artifacts. Lastly, The Met stands as a cultural beacon, showcasing art and history. Each ad weaves a unique story, drawing visitors into unforgettable experiences.

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