US Hospitality Museums & Art Galleries - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Museums & Art Galleries category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Museums & Art Galleries – US

Google AI Overview visibility for Hospitality Museums & Art Galleries US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 12.2954480207
87.7045519793
12%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 35
65
35%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 7%
Transactional 13%
Navigational 4%
Seasonal 0%
Local 11%
Problem Solving 1%

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Market Exposure

Share of Clicks for top 10 US Hospitality Museums & Art Galleries brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
metmuseum.org 9.03
amnh.org 7.96
countrymusichalloffame.org 7.38
moma.org 7.04
mfa.org 5.76
intrepidmuseum.org 3.72
si.edu 3.45
artic.edu 3.07
viator.com 2.97
brooklynmuseum.org 2.53
others 47.09
  • metmuseum.org - 9.03%
  • amnh.org - 7.96%
  • countrymusichalloffame.org - 7.38%
  • moma.org - 7.04%
  • mfa.org - 5.76%
  • intrepidmuseum.org - 3.72%
  • si.edu - 3.45%
  • artic.edu - 3.07%
  • viator.com - 2.97%
  • brooklynmuseum.org - 2.53%
  • others - 47.09%

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In the competitive landscape of Google PPC, ‘metmuseum.org’ leads with 9.03% click share, while ‘others’ dominate with 47.09%, showcasing diverse advertiser presence.

Market Exposure

Share of Spend for the top 10 US Hospitality Museums & Art Galleries brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date viator.com amnh.org countrymusichalloffame.org moma.org mfa.org artic.edu metmuseum.org intrepidmuseum.org si.edu gardnermuseum.org
2025/12/01 5.44% 10.9% 2.21% 6.59% 0% 2.9% 8.56% 8.27% 4.35% 0%
2025/12/02 7.72% 5.11% 1.31% 7.91% 0% 6.33% 5.77% 0% 3.92% 0%
2025/12/03 5.34% 5.67% 1.43% 8.47% 1.83% 5.18% 3.8% 6.31% 3.2% 5.78%
2025/12/04 3.92% 6.12% 0.62% 8.01% 2.38% 3.56% 5.85% 3.91% 4.13% 6.08%
2025/12/05 3.91% 5.51% 6.08% 6.62% 3.01% 3.95% 4.57% 4.38% 1.79% 3.12%
2025/12/06 5.59% 8.88% 1% 8.45% 2.94% 4.43% 5.32% 6% 3.15% 4.51%
2025/12/07 8.52% 5.7% 1.5% 11.06% 0.54% 9.06% 6.18% 0.49% 6.95% 0%
2025/12/08 8% 4.8% 1.37% 5.13% 0.51% 3.88% 6.86% 0.57% 7.21% 0%
2025/12/09 5.6% 6.54% 3.83% 4.7% 0.88% 8.22% 5.89% 0.98% 5.51% 0%
2025/12/10 7.68% 4.16% 6.96% 3.84% 3.75% 3.36% 5.04% 5.18% 3.07% 5.96%
2025/12/11 4.54% 4.34% 7.77% 6.97% 3.36% 4.81% 3.48% 5.4% 3.32% 5.46%
2025/12/12 3.66% 8.37% 10.37% 4.45% 2.84% 3.76% 2.91% 5.56% 4.1% 4.15%
2025/12/13 5.56% 5.89% 9.61% 5% 3.95% 1.91% 3.35% 4.08% 5.44% 2.74%
2025/12/14 10.1% 3.77% 9.27% 5.03% 1.36% 5.69% 3.85% 0% 5.55% 0.05%
2025/12/15 7.93% 4.4% 9.49% 3.72% 1.07% 4.93% 5.86% 0.49% 6.15% 0%
2025/12/16 5.4% 5.72% 9.46% 6.88% 1.29% 4.75% 5.2% 1.69% 3.57% 0.09%
2025/12/17 7.38% 6.04% 13.75% 6.64% 2.48% 3.67% 5% 5.1% 3.11% 3.34%
2025/12/18 7.84% 4.86% 12.07% 5.73% 3.09% 2.86% 3.04% 4.88% 3.04% 3.79%
2025/12/19 7.03% 6.68% 11.3% 7.47% 4.15% 2.77% 3.64% 2.7% 3.48% 5.26%
2025/12/20 6.45% 6.45% 12.21% 5.98% 4.64% 2.59% 2.8% 5.11% 3.29% 5.16%
2025/12/21 12.68% 3.68% 11.18% 4.86% 0.56% 3.43% 4.54% 1.38% 4.73% 0.13%
2025/12/22 12.13% 4.43% 8.68% 5.07% 1.35% 4.01% 4.45% 0.4% 4.56% 0.06%
2025/12/23 12.28% 5.81% 12.66% 2.78% 0.95% 4.09% 3.32% 1.43% 4.76% 0.14%
2025/12/24 11.28% 3.88% 8.9% 4.36% 3.21% 2.65% 2.93% 5.77% 4.29% 2.08%
2025/12/25 14.07% 4.93% 7.51% 3.13% 3.83% 2.82% 2.71% 5.66% 2.85% 3.01%
2025/12/26 12.43% 5.26% 7.25% 4.11% 2.67% 3.22% 2.62% 6.17% 2.63% 2.6%
2025/12/27 16.84% 5.65% 6.92% 3.23% 4.45% 2.49% 2.97% 3.91% 3.09% 2.67%
2025/12/28 17.79% 4.79% 7.3% 4.57% 1.42% 3.53% 3.32% 1.31% 5.54% 0.39%
2025/12/29 22.75% 2.97% 8.43% 2.67% 0.83% 3.71% 1.81% 0.99% 4.5% 0.08%
2025/12/30 16.14% 5.02% 9.96% 3% 1.28% 5.02% 3.13% 0.36% 5.73% 0.73%
2025/12/31 8.57% 6.81% 6.55% 5.76% 4.48% 4.04% 3.85% 2.79% 2.51% 2.34%
  • viator.com
  • amnh.org
  • countrymusichalloffame.org
  • moma.org
  • mfa.org
  • artic.edu
  • metmuseum.org
  • intrepidmuseum.org
  • si.edu
  • gardnermuseum.org

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Viator.com surged in December, peaking at 22.75% on the 29th. Countrymusichalloffame.org also climbed, reaching 13.75% on the 17th. The month concluded with viator.com leading, despite fluctuations.

Market Exposure

Competitor Count for US Hospitality Museums & Art Galleries

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/12/01 175
2025/12/02 170
2025/12/03 202
2025/12/04 212
2025/12/05 241
2025/12/06 231
2025/12/07 202
2025/12/08 187
2025/12/09 191
2025/12/10 212
2025/12/11 225
2025/12/12 232
2025/12/13 216
2025/12/14 189
2025/12/15 200
2025/12/16 229
2025/12/17 201
2025/12/18 221
2025/12/19 235
2025/12/20 234
2025/12/21 213
2025/12/22 206
2025/12/23 220
2025/12/24 246
2025/12/25 244
2025/12/26 238
2025/12/27 230
2025/12/28 210
2025/12/29 220
2025/12/30 221
2025/12/31 240

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December saw a dynamic shift in advertisers, starting at 175 and peaking at 246. The month concluded with a robust 240, indicating a strong finish.

Campaign Efficiency

Market Loss & Market Gains for US Hospitality Museums & Art Galleries

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
countrymusichalloffame.org 3.16%
annefrank.org 2.31%
viator.com 2.3%
fieldmuseum.org 1.48%
mfa.org 1.3%
artic.edu -0.79%
gardnermuseum.org -0.91%
mcny.org -1.11%
moma.org -1.39%
metmuseum.org -2.8%

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The Country Music Hall of Fame saw a 3.16% click share rise, while metmuseum.org experienced a 2.8% decline.

Campaign Efficiency

US Hospitality Museums & Art Galleries Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date viator.com metmuseum.org amnh.org mfa.org moma.org countrymusichalloffame.org gardnermuseum.org intrepidmuseum.org artic.edu si.edu
2025/12/01 5.95% 14.52% 13.77% 0% 7.94% 2.35% 0% 6.15% 1.93% 3.61%
2025/12/02 8.77% 10.84% 5.28% 0% 9.4% 1.45% 0% 0% 4.5% 2.65%
2025/12/03 6.28% 7.15% 5.73% 3.22% 9.71% 1.52% 4.52% 5.81% 3.51% 2.23%
2025/12/04 4.46% 11.77% 7.06% 3.93% 9.24% 0.56% 5.01% 3.92% 2.35% 2.76%
2025/12/05 4.75% 8.06% 6.13% 5.64% 7.52% 3.98% 2.95% 4.56% 2.87% 1.38%
2025/12/06 6.57% 9.71% 9.9% 5.43% 8.15% 0.95% 4.34% 4.34% 2.98% 2.13%
2025/12/07 7.33% 11.51% 6.51% 0.93% 12.6% 1.53% 0% 0.93% 6.18% 4.65%
2025/12/08 10.02% 13.57% 6.05% 0.83% 6.1% 1.32% 0% 1.07% 2.42% 4.11%
2025/12/09 5.61% 10.95% 7.12% 1.52% 5.69% 3.61% 0% 1.95% 5.75% 3.75%
2025/12/10 7.28% 9.27% 4.67% 6.21% 5.49% 7.36% 4.98% 4.14% 2.32% 2.14%
2025/12/11 5.03% 7.04% 4.72% 5.85% 6.6% 7.76% 5.15% 3.59% 3.29% 2.18%
2025/12/12 4.36% 5.52% 9.83% 5.6% 4.75% 7.58% 3.5% 5.39% 2.52% 2.87%
2025/12/13 7.43% 6.59% 6.35% 7.9% 5.71% 7.05% 1.95% 3% 1.28% 3.45%
2025/12/14 12.22% 8.21% 4.52% 2.35% 6.01% 5.64% 0.1% 0% 4.09% 3.98%
2025/12/15 8.84% 13.14% 5.41% 1.91% 4.77% 6.3% 0% 0.99% 3.45% 3.99%
2025/12/16 5.78% 10.64% 7.23% 1.64% 8.04% 8.35% 0.14% 2.5% 3.11% 2.49%
2025/12/17 8.63% 10.3% 7.59% 3.62% 7.61% 8.89% 3.3% 3.81% 2.46% 2.41%
2025/12/18 9.02% 6.07% 5.6% 5.21% 6.26% 8.5% 4.06% 4.31% 1.88% 2.22%
2025/12/19 7.06% 4.9% 7.33% 7.61% 8.98% 8.47% 6.2% 3.45% 1.7% 2.13%
2025/12/20 6.29% 5.99% 6.91% 8.22% 6.32% 8.13% 5.46% 3.66% 1.75% 2.16%
2025/12/21 13.39% 8.68% 4.35% 1.05% 5.12% 8.32% 0.29% 2.01% 2.31% 3.24%
2025/12/22 13.83% 8.46% 5.43% 2.31% 5.83% 6.46% 0.09% 0.78% 3.03% 2.65%
2025/12/23 14.07% 7.04% 6.28% 1.59% 2.73% 9.34% 0.27% 1.99% 2.86% 3.1%
2025/12/24 12.99% 5.45% 3.88% 5.04% 4.97% 6.56% 2.53% 4.55% 1.85% 3.09%
2025/12/25 14.93% 5.25% 5.39% 6.52% 3.58% 5.26% 3.93% 4.56% 1.89% 2%
2025/12/26 12.86% 4.93% 5.98% 5.59% 4.58% 4.98% 3.75% 4.62% 2.12% 1.62%
2025/12/27 15.11% 5.45% 5.55% 8.13% 3.85% 5.58% 3.73% 4.09% 1.66% 1.72%
2025/12/28 19.99% 6.49% 5.02% 2.49% 5.59% 5.61% 0.53% 1.84% 2.28% 3.42%
2025/12/29 23.72% 3.78% 3.06% 1.5% 3.28% 6.32% 0.15% 1.33% 2.64% 3.13%
2025/12/30 16.47% 6.08% 5.78% 2.24% 3.66% 7.8% 0.97% 0.7% 3.46% 3.87%
2025/12/31 8.54% 7.43% 7.14% 6.75% 6.25% 5.03% 2.78% 2.62% 2.6% 1.49%
  • viator.com
  • metmuseum.org
  • amnh.org
  • mfa.org
  • moma.org
  • countrymusichalloffame.org
  • gardnermuseum.org
  • intrepidmuseum.org
  • artic.edu
  • si.edu

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Viator.com saw a dramatic rise in ad impressions, peaking at 23.72% on December 29. Metmuseum.org started strong but declined, while amnh.org fluctuated. Mfa.org and moma.org had modest gains. The month ended with viator.com leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Hospitality Museums & Art Galleries

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Hospitality Museums & Art Galleries - Last month
  1. 1
    Museum of Natural History NYC https://www.amnh.org

    NY Natural History Museum — No Trip to New York is Complete Without a Visit to the American Museum of Natural History! See the Iconic American Museum of Natural History in NY Located Across from Central Park!

  2. 2
    Louvre Museum Opening Hours - The Best Times to Visit https://getyourguide.com › louvremuseum › openinghours

    Plan ahead with the opening hours for Louvre Museum and book tickets in advance.

  3. 3
    Boston Tea Party Ships & Museum https://www.meetboston.com

    Boston Tea Party Ships & Museum showcases a live theatrical performance reenacting the single most important event leading up to The American Revolution with state-of-the-art technology and an original tea...

  4. 4
    The Metropolitan Museum of Art http://www.metmuseum.org

    Official Museum Website — Don’t miss NYC’s must-see museum. Explore art, history, and more at this iconic landmark. Explore the best of art and history at The Met, a must-see cultural destination in NYC.

  5. 5
    Louvre - Skip Lines: Louvre Tours https://www.viator.com › tours-&-tickets › louvre

    Best Things to Do in 2026 in Paris. Free Cancellation & Full Refund Available. Quick & Easy...

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In the bustling world of Google PPC, the American Museum of Natural History captivates with its iconic NYC allure, while the Louvre entices with strategic planning and seamless access. Boston Tea Party Ships & Museum brings history to life, and The Met stands as a cultural beacon.

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