US Hospitality Zoos & National Parks - PPC Market Share Analysis January 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Zoos & National Parks category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Hospitality Zoos & National Parks US

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	6.78639165481
	93.2136083452

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	49
	51

49%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	9%
Transactional	21%
Navigational	0%
Seasonal	0%
Local	15%
Problem Solving	2%

Market Exposure

Share of Clicks for top 10 US Hospitality Zoos & National Parks brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
viator.com	20.2
getyourguide.com	13.01
georgiaaquarium.org	10.86
gocity.com	5.43
aquariumofpacific.org	5.06
montereybayaquarium.org	4.34
tiqets.com	3.22
aqua.org	2.72
longwoodgardens.org	2.41
bronxzoo.com	2.28
others	30.47

viator.com - 20.2%
getyourguide.com - 13.01%
georgiaaquarium.org - 10.86%
gocity.com - 5.43%
aquariumofpacific.org - 5.06%
montereybayaquarium.org - 4.34%
tiqets.com - 3.22%
aqua.org - 2.72%
longwoodgardens.org - 2.41%
bronxzoo.com - 2.28%
others - 30.47%

In the competitive landscape of Google PPC for hospitality, Viator leads with 20.20% click share, followed by GetYourGuide at 13.01%. Others collectively hold 30.47%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Hospitality Zoos & National Parks brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	viator.com	getyourguide.com	tiqets.com	gocity.com	georgiaaquarium.org	citypass.com	tripster.com	botanicgardens.org	montereybayaquarium.org	nationalparks.org
2026/01/01	2.17%	0.35%	0.8%	0%	15.2%	0%	0%	5.95%	10.28%	8.88%
2026/01/02	1.9%	0.27%	0.03%	0%	13.66%	0%	0%	4.47%	7.84%	4.14%
2026/01/03	1.69%	0.15%	0.28%	0%	12.89%	0%	0%	8.7%	8.77%	8.64%
2026/01/04	1.44%	0.23%	0.16%	0%	19.21%	0%	0%	4.81%	6.36%	7.59%
2026/01/05	1.24%	0.11%	0.02%	0.67%	16.7%	0%	0%	8.01%	3.04%	4.94%
2026/01/06	3.53%	0.47%	0.74%	1.23%	23.77%	0.01%	0.3%	5.73%	6.58%	5.45%
2026/01/07	0.51%	0.24%	0.02%	0%	15.98%	0%	0%	4.44%	6.23%	5.86%
2026/01/08	0.25%	0.13%	0%	0%	19.14%	0%	0%	5.45%	11.22%	5.87%
2026/01/09	0.17%	0.16%	0%	0%	25.21%	0%	0%	6.13%	6.61%	4.87%
2026/01/10	0.59%	0.41%	0%	0.05%	20.71%	0%	0%	6.2%	8.93%	4.72%
2026/01/11	0.62%	0%	0%	0%	21.99%	0%	0%	7.1%	7.61%	6.86%
2026/01/12	0.85%	0.29%	0%	0%	16.4%	0%	0%	7.56%	8.12%	7%
2026/01/13	0.18%	0.14%	0.03%	0%	23.97%	0%	0%	6.42%	6.75%	10.01%
2026/01/14	0.64%	0%	0%	0%	19.28%	0%	0%	8.86%	13.49%	6.98%
2026/01/15	31.83%	16.93%	4.75%	8.65%	5.04%	3.24%	2.45%	2.17%	2.41%	3.11%
2026/01/16	0.17%	0.16%	0%	0%	25.21%	0%	0%	6.13%	6.61%	4.87%
2026/01/17	34.23%	20.45%	6.26%	10.03%	4.45%	2.26%	2.38%	1.69%	2.14%	0.86%
2026/01/18	26.36%	20.93%	8.15%	9.93%	6.79%	2.81%	2.59%	2.65%	1.97%	1.39%
2026/01/19	29.88%	21.69%	6.07%	11.58%	5.83%	3.63%	3.03%	2.38%	1.38%	1.4%
2026/01/20	0.18%	0.14%	0.03%	0%	23.78%	0%	0%	6.37%	6.69%	9.93%
2026/01/21	31.83%	17.86%	7.74%	7.98%	4.84%	2.64%	2.29%	1.4%	2.25%	1.28%
2026/01/22	28.58%	21.08%	6.35%	8.48%	6.36%	2.79%	2.9%	1.39%	2.26%	3.07%
2026/01/23	33.71%	18.25%	6.65%	7.26%	5.19%	2.29%	2.1%	1.07%	1.49%	1.94%
2026/01/24	33.09%	18.03%	7.66%	6.92%	4.52%	2.36%	2.82%	1.44%	1.85%	1.55%
2026/01/25	30.67%	21.43%	6.91%	8.85%	5.34%	2.56%	2.16%	2.17%	2.01%	1.81%
2026/01/26	31.86%	24.66%	6.92%	7.85%	2.91%	2.46%	2.66%	1.12%	2.05%	1.46%
2026/01/27	29.14%	24.46%	5.07%	7.9%	3.23%	2.48%	3.3%	2.37%	2.13%	1.46%
2026/01/28	34.68%	23.08%	7.27%	8.54%	1.94%	3.17%	2.36%	1.47%	1.36%	1.2%
2026/01/29	34.18%	22.61%	6.57%	8.03%	3.35%	3.33%	1.92%	1.56%	2%	0.92%
2026/01/30	35.43%	23.06%	8.12%	8.09%	3.24%	3.59%	2.27%	1.16%	1.24%	1.07%
2026/01/31	36.13%	20.97%	8.58%	5.76%	3.82%	3.48%	2.63%	1.47%	1.29%	1.03%

viator.com
getyourguide.com
tiqets.com
gocity.com
georgiaaquarium.org
citypass.com
tripster.com
botanicgardens.org
montereybayaquarium.org
nationalparks.org

Viator.com saw a dramatic rise in spend share, peaking at 36.13% by month’s end. GetYourGuide.com and Tiqets.com also increased, while GeorgiaAquarium.org and NationalParks.org experienced declines.

Market Exposure

Competitor Count for US Hospitality Zoos & National Parks

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/01/01	85
2026/01/02	82
2026/01/03	78
2026/01/04	75
2026/01/05	75
2026/01/06	82
2026/01/07	81
2026/01/08	76
2026/01/09	73
2026/01/10	73
2026/01/11	64
2026/01/12	74
2026/01/13	63
2026/01/14	68
2026/01/15	73
2026/01/16	73
2026/01/17	68
2026/01/18	73
2026/01/19	72
2026/01/20	63
2026/01/21	73
2026/01/22	61
2026/01/23	74
2026/01/24	82
2026/01/25	78
2026/01/26	69
2026/01/27	71
2026/01/28	76
2026/01/29	77
2026/01/30	72
2026/01/31	74

January saw fluctuating advertiser numbers, starting at 85 and dipping to 61 mid-month. The month concluded with a slight recovery, ending at 74.

Campaign Efficiency

Market Loss & Market Gains for US Hospitality Zoos & National Parks

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
viator.com	18.56%
getyourguide.com	13.04%
gocity.com	4.96%
tiqets.com	3.25%
citypass.com	1.94%
columbuszoo.org	-1.79%
aqua.org	-2.11%
montereybayaquarium.org	-3.73%
aquariumofpacific.org	-4.6%
georgiaaquarium.org	-10.71%

In the past month, viator.com and getyourguide.com surged in click share, while georgiaaquarium.org and aquariumofpacific.org experienced significant declines.

Campaign Efficiency

US Hospitality Zoos & National Parks Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	viator.com	getyourguide.com	gocity.com	tiqets.com	citypass.com	klook.com	tripster.com	georgiaaquarium.org	nationalparks.org	aquariumofpacific.org
2026/01/01	2.58%	0.52%	0.04%	1.29%	0%	0%	0%	10.24%	11.44%	8.87%
2026/01/02	2.59%	0.26%	0%	0.04%	0%	0%	0%	10.51%	5.83%	6.54%
2026/01/03	1.79%	0.18%	0%	0.47%	0%	0%	0%	9.45%	10.76%	6.64%
2026/01/04	1.62%	0.21%	0%	0.15%	0%	0%	0%	14.19%	10.51%	6.61%
2026/01/05	1.9%	0.1%	0.66%	0.05%	0%	0%	0%	12.45%	7.68%	8.78%
2026/01/06	3.98%	0.5%	1.48%	1.25%	0.04%	0%	0.41%	16.84%	7.43%	7.99%
2026/01/07	0.63%	0.21%	0%	0.04%	0%	0%	0%	13.23%	7.03%	5.65%
2026/01/08	0.29%	0.21%	0%	0.01%	0%	0%	0%	13.69%	8.38%	6.06%
2026/01/09	0.26%	0.19%	0%	0%	0%	0%	0%	18.93%	7.42%	6.01%
2026/01/10	0.66%	0.35%	0.03%	0%	0%	0%	0%	14.8%	7.29%	5.76%
2026/01/11	0.79%	0%	0%	0%	0%	0%	0%	16.18%	9.54%	5.24%
2026/01/12	0.89%	0.39%	0%	0%	0%	0%	0%	11.15%	8.5%	12.07%
2026/01/13	0.34%	0.22%	0%	0.05%	0%	0%	0%	17.93%	12.53%	13.24%
2026/01/14	0.86%	0%	0%	0%	0%	0%	0%	13.58%	9.78%	6.21%
2026/01/15	32.36%	23.77%	14.69%	4.72%	4.61%	2.21%	2.26%	1.77%	1.74%	0.57%
2026/01/16	0.26%	0.19%	0%	0%	0%	0%	0%	18.93%	7.42%	6.01%
2026/01/17	33.82%	26.21%	13.52%	4.6%	3.2%	4.01%	2.27%	1.91%	0.59%	0.7%
2026/01/18	30.84%	26.08%	11.52%	5.27%	3.04%	5.26%	2.09%	3.08%	1.07%	0.76%
2026/01/19	32.39%	24.59%	13.8%	5.35%	3.19%	4.04%	3.25%	2.71%	1.29%	0.64%
2026/01/20	0.34%	0.22%	0%	0.05%	0%	0%	0%	17.93%	12.53%	13.24%
2026/01/21	32.41%	21.59%	11.71%	6.35%	3.8%	4.66%	2.46%	2.17%	1.01%	0.77%
2026/01/22	29.06%	24.98%	14%	5.29%	4.27%	4.58%	2.6%	2.68%	2.32%	0.64%
2026/01/23	32.75%	22.12%	9.75%	6.34%	3.46%	5.22%	2.79%	2.61%	1.64%	1.39%
2026/01/24	32.29%	23.22%	11.38%	5.82%	4.21%	3.73%	2.85%	1.97%	1.45%	1.03%
2026/01/25	31.65%	20.35%	12.63%	5.36%	3.39%	4.1%	2.85%	2.71%	1.77%	1.26%
2026/01/26	32.88%	24.59%	10.39%	5.45%	3.5%	4.19%	2.94%	1.54%	1.33%	1.59%
2026/01/27	29.62%	23.22%	12.97%	5.08%	3.97%	4.06%	3.16%	1.58%	1.44%	1.27%
2026/01/28	34.18%	26.2%	11.81%	4.74%	4.68%	2.84%	2.36%	0.82%	1.07%	0.82%
2026/01/29	32.3%	27.57%	12.16%	5.43%	4.9%	2.43%	1.92%	1.35%	0.78%	0.93%
2026/01/30	34.22%	25.28%	11.31%	6.45%	5.21%	2.89%	2.23%	1.5%	1.05%	0.76%
2026/01/31	34.04%	22.47%	11.12%	6.88%	5.3%	2.84%	2.66%	1.85%	1.11%	0.68%

viator.com
getyourguide.com
gocity.com
tiqets.com
citypass.com
klook.com
tripster.com
georgiaaquarium.org
nationalparks.org
aquariumofpacific.org

In January 2026, Viator.com saw a dramatic rise in PPC impressions, peaking mid-month. GetYourGuide.com followed a similar trend, while Gocity.com maintained steady growth. Tiqets.com and Citypass.com showed consistent increases. By month’s end, Viator.com led, with GetYourGuide.com and Gocity.com trailing.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Hospitality Zoos & National Parks

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Hospitality Zoos & National Parks - Last month

1
Acadia Park Cabins - Acadia National Park - Cabins & More https://www.airbnb.com › acadia-park › pet-friendly
Looking for the best cabins near Acadia Park? Check out Airbnb for stays! Our pet-friendly listings have the space and amenities to accommodate your whole crew. 7+ Million Listings. 300 Million+ Guests. Easy Booking. 24/7 Customer Service.
2
Things To Do In Central Park https://www.centralparknyc.org › things_to_do
The Official Guide To The Park — Explore Central Park activities with family & friends with the Conservancy as Your Guide. The Conservancy's year-round lineup includes daily programs, seasonal and holiday events. Non-Profit.
3
Visit 3 San Diego Attractions | The Best San Diego Attractions https://www.gocity.com
We guarantee big savings on your top San Diego attractions vs. buying single tickets. A pass for...
4
Central Park Zoo, New York City | Book Now Tickets & Tours Online https://www.viator.com
Discover NYC's Top Sights. Reserve Today With Free Refunds And Pay Later Options. Find & Book the Best Things to Do in New York City. Tours ...
5
Dry Tortugas National Park https://www.visitflorida.com
The Sun And Fun Starts Here — Dry Tortugas National Park Is An Adventure Seeker's Paradise. Kayak, Snorkel & More. There's No...

In the realm of Google PPC, Airbnb shines with its pet-friendly Acadia Park cabins, promising comfort and convenience. Central Park NYC entices with year-round activities, while GoCity offers savings on San Diego attractions. Viator simplifies NYC tours, and Visit Florida beckons adventurers to Dry Tortugas.

Frequently Asked Questions

Why is the US Hospitality Zoos & National Parks January 2026 Report useful and how should I use it?

Why is the US Hospitality Zoos & National Parks January 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

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How often is the data updated?

Data within the US Hospitality Zoos & National Parks January 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
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The US Hospitality Zoos & National Parks January 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

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Does this include mobile, desktop and Google Shopping data?

Yes. The US Hospitality Zoos & National Parks January 2026 Report aggregates data from across both device types and Google Shopping.
Who is this US Hospitality Zoos & National Parks January 2026 Report for?

The US Hospitality Zoos & National Parks January 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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US Hospitality Zoos & National Parks - PPC Market Share Analysis January 2026

Zoos & National Parks – US

Google AI Overview visibility for Hospitality Zoos & National Parks US

AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 US Hospitality Zoos & National Parks brands

Share of Spend for the top 10 US Hospitality Zoos & National Parks brands

Competitor Count for US Hospitality Zoos & National Parks

Market Loss & Market Gains for US Hospitality Zoos & National Parks

US Hospitality Zoos & National Parks Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Hospitality Zoos & National Parks

Frequently Asked Questions

Why is the US Hospitality Zoos & National Parks January 2026 Report useful and how should I use it?

Why is the US Hospitality Zoos & National Parks January 2026 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Hospitality Zoos & National Parks January 2026 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Hospitality Zoos & National Parks January 2026 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance