US Hospitality Zoos & National Parks - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Zoos & National Parks category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Zoos & National Parks – US

Google AI Overview visibility for Hospitality Zoos & National Parks US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 3.72911790169
96.2708820983
3%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 55
45
55%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 11%
Transactional 20%
Navigational 0%
Seasonal 0%
Local 13%
Problem Solving 0%

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Market Exposure

Share of Clicks for top 10 US Hospitality Zoos & National Parks brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
viator.com 21.04
getyourguide.com 18.43
gocity.com 9.69
georgiaaquarium.org 8.4
aquariumofpacific.org 5.84
montereybayaquarium.org 4.17
klook.com 3.71
tiqets.com 2.83
aqua.org 2.73
citypass.com 2.71
others 20.45
  • viator.com - 21.04%
  • getyourguide.com - 18.43%
  • gocity.com - 9.69%
  • georgiaaquarium.org - 8.4%
  • aquariumofpacific.org - 5.84%
  • montereybayaquarium.org - 4.17%
  • klook.com - 3.71%
  • tiqets.com - 2.83%
  • aqua.org - 2.73%
  • citypass.com - 2.71%
  • others - 20.45%

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In the PPC landscape, Viator leads with 21.04% click share, closely followed by “others” at 20.45%. GetYourGuide captures 18.43%, while GoCity holds 9.69%.

Market Exposure

Share of Spend for the top 10 US Hospitality Zoos & National Parks brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date getyourguide.com viator.com gocity.com tiqets.com tripster.com citypass.com georgiaaquarium.org klook.com montereybayaquarium.org aquariumofpacific.org
2026/03/01 22.01% 26.78% 18.7% 5.29% 2.53% 2.45% 2.29% 3.98% 1.54% 1.38%
2026/03/02 19.04% 28.64% 14.98% 6.19% 3.35% 5.04% 3.03% 4.22% 2.08% 1.34%
2026/03/03 25.11% 26.84% 14.22% 2.94% 2.18% 3.92% 3.55% 3.67% 1.73% 1.81%
2026/03/04 24.28% 28.71% 10.21% 3.83% 1.71% 5.46% 5.13% 3.17% 3.09% 1.25%
2026/03/05 25.29% 30.23% 13.62% 2.79% 1.67% 4.36% 3.01% 4.14% 2.87% 1.18%
2026/03/06 21.99% 29.8% 11.76% 4.88% 2.15% 5.13% 5.52% 4.12% 2.33% 1.09%
2026/03/07 22.09% 29.21% 15.78% 2.96% 1.75% 4.12% 3.7% 3.22% 2.92% 1.21%
2026/03/08 22.52% 24.85% 16.09% 6.93% 3.26% 4.01% 5.93% 3.36% 1.74% 1.4%
2026/03/09 26.2% 31.75% 7.04% 4.76% 2.49% 4.49% 3.81% 4.41% 1.88% 1.31%
2026/03/10 21.91% 25.95% 16.71% 7.31% 3.11% 4.28% 2.18% 4.36% 1.62% 1.09%
2026/03/11 21.84% 29.14% 14.08% 6.86% 2.31% 4.5% 3.14% 3.61% 2.25% 1.31%
2026/03/12 24.65% 27.51% 13.8% 4.58% 1.79% 3.18% 3.11% 4.06% 2.22% 1.55%
2026/03/13 24.11% 29.49% 12.59% 3.45% 1.66% 4% 3.32% 3.07% 2.22% 1.06%
2026/03/14 25.4% 26.8% 12.64% 5.09% 1.82% 4.57% 4% 3.2% 1.98% 1.25%
2026/03/15 20.88% 22.99% 16.37% 7.09% 3.21% 2.74% 4.43% 5.76% 1.38% 1.86%
2026/03/16 25.93% 27.84% 11.82% 4.46% 3.66% 2.34% 2.54% 4.81% 2.03% 1.31%
2026/03/17 28.68% 23.41% 11.29% 6.35% 3.61% 2.62% 4.33% 4.17% 2.06% 1.48%
2026/03/18 23.72% 27.99% 15.73% 3.55% 1.95% 2.02% 3.71% 4.83% 3.19% 1%
2026/03/19 23.83% 26.79% 15.89% 3.31% 1.79% 3.5% 5.06% 4.71% 2.27% 0.93%
2026/03/20 27.09% 24.72% 16.45% 4.13% 1.85% 3.44% 3.11% 3.36% 2.23% 0.98%
2026/03/21 24.21% 21.9% 18.56% 2.58% 2.74% 2.9% 5.03% 3.99% 1.96% 1.04%
2026/03/22 21.29% 22.51% 10.82% 7.34% 2.99% 2.9% 6.77% 4.5% 2.05% 1.45%
2026/03/23 26.99% 24.84% 14.62% 2.92% 2.21% 3.35% 4.27% 2.58% 1.95% 1.33%
2026/03/24 28.14% 27.05% 10.91% 5.66% 3.11% 3.79% 3.64% 3.01% 1.11% 1.13%
2026/03/25 26.38% 25.44% 12.69% 4.53% 2.42% 0.7% 5.01% 4.29% 1.83% 1.43%
2026/03/26 23.52% 26.07% 12.92% 5.4% 2.2% 2.54% 5.52% 3.44% 2.19% 1.36%
2026/03/27 27% 25.65% 14.15% 3.43% 2.91% 2.88% 5.27% 2.09% 2.4% 0.8%
2026/03/28 26.71% 20.65% 14.74% 4.97% 2.45% 4.09% 5.02% 3.66% 2.5% 1.31%
2026/03/29 27.17% 24.62% 14.85% 3.54% 2.76% 2.86% 6.11% 3.82% 1.83% 1.05%
2026/03/30 26.81% 25.42% 15.57% 5.83% 4.1% 2.62% 1.99% 4.69% 1.74% 1.29%
2026/03/31 25.81% 24.64% 12.08% 6.82% 3.57% 3.43% 3.43% 3.37% 2.14% 1.51%
  • getyourguide.com
  • viator.com
  • gocity.com
  • tiqets.com
  • tripster.com
  • citypass.com
  • georgiaaquarium.org
  • klook.com
  • montereybayaquarium.org
  • aquariumofpacific.org

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In March 2026, Viator led PPC spend, peaking at 31.75% on March 9. GetYourGuide followed closely, with a high of 28.68% on March 17. Gocity saw fluctuations, while Tiqets and Tripster maintained lower shares. The month ended with Viator still dominant.

Market Exposure

Competitor Count for US Hospitality Zoos & National Parks

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 73
2026/03/02 66
2026/03/03 75
2026/03/04 75
2026/03/05 79
2026/03/06 80
2026/03/07 76
2026/03/08 65
2026/03/09 69
2026/03/10 66
2026/03/11 76
2026/03/12 72
2026/03/13 78
2026/03/14 76
2026/03/15 70
2026/03/16 67
2026/03/17 70
2026/03/18 71
2026/03/19 74
2026/03/20 71
2026/03/21 75
2026/03/22 72
2026/03/23 69
2026/03/24 69
2026/03/25 71
2026/03/26 69
2026/03/27 64
2026/03/28 83
2026/03/29 63
2026/03/30 59
2026/03/31 64

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March began with 73 advertisers, fluctuating throughout. Peaks on March 6 (80) and March 28 (83) contrasted with a dip to 59 on March 30. The month concluded at 64 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Hospitality Zoos & National Parks

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
georgiaaquarium.org 1.37%
bronxzoo.com 0.52%
gocity.com 0.47%
sandiegozoo.org 0.37%
aqua.org 0.36%
zoo.org -0.18%
montereybayaquarium.org -0.25%
aquariumofpacific.org -0.64%
citypass.com -0.76%
viator.com -2.83%

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Georgia Aquarium surged with a 1.37% click share increase, while Viator faced a 2.83% decline.

Campaign Efficiency

US Hospitality Zoos & National Parks Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date viator.com getyourguide.com gocity.com klook.com tiqets.com citypass.com tripster.com georgiaaquarium.org aquariumofpacific.org montereybayaquarium.org
2026/03/01 30.61% 21.26% 14.76% 5.72% 5.67% 2.46% 3.08% 1.38% 2.07% 1.03%
2026/03/02 30.32% 21.19% 12.8% 5.27% 4.86% 4.86% 4.24% 2.01% 1.99% 1.28%
2026/03/03 30.5% 24.23% 11.78% 4.77% 3.06% 3.75% 2.46% 2.4% 2.68% 1.14%
2026/03/04 30.06% 25.65% 11.37% 4.2% 2.91% 5.33% 1.89% 3.04% 1.7% 2.09%
2026/03/05 32.42% 25.89% 10.67% 6.25% 3.41% 4.37% 2.11% 1.96% 1.71% 2.03%
2026/03/06 31.24% 22.86% 11.76% 6.65% 4.43% 5.43% 2.48% 3.22% 1.44% 1.61%
2026/03/07 30.9% 23.59% 13.34% 4.43% 3.8% 4.57% 2.17% 1.97% 1.61% 1.84%
2026/03/08 27.09% 20.88% 15.12% 5.77% 6.35% 4.12% 3.55% 4.62% 2.02% 1.12%
2026/03/09 30.97% 24.85% 10.43% 6.4% 4.81% 3.63% 3.21% 2.31% 1.91% 1.08%
2026/03/10 29.49% 24.21% 11.81% 5.91% 5.22% 4.51% 3.42% 1.92% 1.93% 1.01%
2026/03/11 32.83% 25% 12.3% 4.48% 4.25% 4.6% 2.23% 1.82% 1.74% 1.59%
2026/03/12 29.79% 25.8% 12.85% 4.9% 4.06% 4.09% 2.21% 1.81% 1.99% 1.41%
2026/03/13 31.63% 24.58% 10.96% 5.1% 3.38% 3.72% 1.85% 2.03% 1.63% 1.56%
2026/03/14 30.04% 24.87% 10.71% 4.28% 4.51% 4.71% 1.95% 2.73% 1.93% 1.32%
2026/03/15 25.33% 21.74% 14.68% 8.07% 5.04% 2.98% 3.69% 3.13% 2.65% 0.75%
2026/03/16 28.6% 24.38% 12.03% 6.67% 4.02% 2.62% 3.48% 1.66% 2.17% 1.36%
2026/03/17 27.6% 27.02% 13.12% 5.55% 4% 2.86% 3.11% 2.57% 2.22% 1.18%
2026/03/18 30.05% 26.16% 12.93% 5.93% 3.43% 2.61% 1.92% 2.35% 1.48% 2.31%
2026/03/19 28.06% 23.86% 14.96% 6.48% 4.16% 3.7% 1.94% 3.12% 1.35% 1.56%
2026/03/20 28.17% 25.64% 13.44% 5.95% 4.06% 3.78% 1.93% 2.28% 1.41% 1.39%
2026/03/21 25.46% 23.84% 15.05% 6.33% 2.9% 3.13% 3.13% 2.94% 1.55% 1.51%
2026/03/22 24.87% 21.17% 11.3% 7.35% 5.52% 2.91% 3.05% 4.63% 2.24% 1.15%
2026/03/23 26.25% 25.06% 13.94% 5.47% 3.01% 3.39% 2.24% 3.07% 2.02% 1.14%
2026/03/24 28.88% 26.46% 10.98% 5.23% 3.81% 3.53% 2.7% 2.53% 1.8% 0.73%
2026/03/25 27.85% 24.99% 11.57% 7.02% 4.77% 0.95% 2.68% 3.43% 2.05% 1.11%
2026/03/26 28.05% 24.4% 13.66% 4.77% 3.98% 2.71% 2.55% 3.32% 2.03% 1.34%
2026/03/27 27.45% 25.8% 13.05% 3.13% 5.27% 3.86% 3.2% 3.55% 1.26% 1.7%
2026/03/28 23.29% 26.13% 13.3% 5.47% 5.31% 4.9% 2.29% 3.23% 1.95% 1.58%
2026/03/29 26.65% 26.32% 12.15% 5.43% 3.95% 3.5% 2.96% 4.11% 1.64% 1.24%
2026/03/30 27.78% 24.09% 13.76% 8.8% 4.29% 2.51% 4.26% 1.66% 1.84% 1.05%
2026/03/31 26.66% 25.22% 10.31% 6.68% 4.75% 3.31% 3.15% 2.92% 2.41% 1.35%
  • viator.com
  • getyourguide.com
  • gocity.com
  • klook.com
  • tiqets.com
  • citypass.com
  • tripster.com
  • georgiaaquarium.org
  • aquariumofpacific.org
  • montereybayaquarium.org

Copyright © Adthena. All rights reserved.

In March 2026, Viator.com led with fluctuating impressions, peaking at 32.83% on March 11. GetYourGuide.com followed, showing a steady rise, ending at 25.22%. Gocity.com and Klook.com had varied trends, while Tiqets.com and Citypass.com maintained lower shares. The month concluded with Viator.com still leading, despite a dip to 26.66%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Hospitality Zoos & National Parks

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Hospitality Zoos & National Parks - Last month
  1. 1
    Acadia National Park, Maine, United States Vacation Rentals - Airbnb https://www.airbnb.com

    Short-Term Rentals at Great Prices. Explore a Variety of Vacation Rentals. Low Prices. Over 100,000 Cities. Types: Entire Home, Apartment, Cabin, Villa, Boutique Hotel, Bed & Breakfast, Cottage.

  2. 2
    New England Aquarium Tickets - Multi-Attraction Pass Deal https://www.citypass.com

    Visiting Boston? Get discounted admission to Boston's top attractions. Save up to 45% visiting the New England Aquarium and other top Boston...

  3. 3
    25 Best Things To Do In NYC (Across All Five Boroughs) https://www.getyourguide.com

    Discover the best things to do in NYC by borough, from Central Park and the Statue of Liberty to foodie markets and top art museums. Contactless experiences. Expert guides.

  4. 4
    Dry Tortugas National Park, Key West | Book Now Tickets & Tours https://www.viator.com

    From Thrilling Tours To Captivating Day Trips, Make The Most Of Your Travels With Viator. Explore a World Of Unforgettable Experiences, Book Flexibly And Enjoy Peace Of Mind. Photos, Videos, & Maps.

  5. 5
    Dry Tortugas National Park | Official Tourism Site https://www.visitflorida.com

    Swim With A Variety Of Tropical Fish As You Explore An Old Shipwreck. Start Planning Now. There's No Shortage Of Adventure When You Visit A National...

Copyright © Adthena. All rights reserved.

In the realm of Google PPC, Airbnb captivates with its diverse vacation rentals, from cozy cottages to luxurious villas, emphasizing affordability and variety. CityPASS entices Boston visitors with significant savings on top attractions, while GetYourGuide offers a comprehensive NYC experience, highlighting expert-led, contactless tours. Viator and Visit Florida both spotlight Dry Tortugas National Park, with Viator focusing on flexible, unforgettable tours and Visit Florida promoting adventurous underwater explorations. Each ad uniquely appeals to travelers’ desires for memorable experiences.

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