US Hospitality Zoos & National Parks - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Zoos & National Parks category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Zoos & National Parks – US

Google AI Overview visibility for Hospitality Zoos & National Parks US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 6.55337526993
93.4466247301
6%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 56
44
56%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 11%
Transactional 22%
Navigational 0%
Seasonal 0%
Local 17%
Problem Solving 0%

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Market Exposure

Share of Clicks for top 10 US Hospitality Zoos & National Parks brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
viator.com 20.44
getyourguide.com 15.25
georgiaaquarium.org 10.09
gocity.com 7.35
aquariumofpacific.org 4.61
montereybayaquarium.org 4.04
klook.com 3.74
tiqets.com 3.26
citypass.com 2.47
aqua.org 2.41
others 26.34
  • viator.com - 20.44%
  • getyourguide.com - 15.25%
  • georgiaaquarium.org - 10.09%
  • gocity.com - 7.35%
  • aquariumofpacific.org - 4.61%
  • montereybayaquarium.org - 4.04%
  • klook.com - 3.74%
  • tiqets.com - 3.26%
  • citypass.com - 2.47%
  • aqua.org - 2.41%
  • others - 26.34%

Copyright © Adthena. All rights reserved.

In the PPC landscape, Viator leads with 20.44% click share, followed by GetYourGuide at 15.25%. Others collectively hold 26.34%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Hospitality Zoos & National Parks brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date viator.com getyourguide.com gocity.com klook.com georgiaaquarium.org tiqets.com citypass.com montereybayaquarium.org tripster.com bronxzoo.com
2026/04/01 26.49% 24.53% 15.87% 3.65% 3.73% 3.88% 3.37% 3.15% 2.13% 0.94%
2026/04/02 25.38% 21.66% 17.99% 3.24% 3.87% 3.93% 3.31% 2.9% 2.53% 0.97%
2026/04/03 29.03% 23.73% 11.07% 4.18% 3.05% 3.2% 3.89% 3.19% 2.55% 1.32%
2026/04/04 26.92% 23.5% 14.77% 3.12% 4.23% 2.57% 3.14% 3.18% 1.83% 1.16%
2026/04/05 24.62% 22.45% 16.24% 4.14% 4.76% 3.58% 2.93% 2.13% 3.2% 1.52%
2026/04/06 27.52% 24.49% 14.48% 4.38% 2.72% 3.2% 2.52% 2.49% 4.03% 1.35%
2026/04/07 31.59% 25.36% 6.25% 5.57% 3.51% 3.31% 3.31% 3.46% 2.46% 1.32%
2026/04/08 29.7% 24.09% 9.33% 5.2% 3.44% 3.42% 3.79% 2.98% 2.16% 0.54%
2026/04/09 25.28% 24.25% 11.08% 5.1% 4.95% 3.77% 2.5% 3.82% 3.36% 0.65%
2026/04/10 27.46% 24.2% 11.31% 3.44% 5.68% 4.4% 3.4% 3.35% 3.38% 0.65%
2026/04/11 24.92% 21.89% 12.31% 3.56% 4.79% 4.72% 3.84% 3.44% 2.33% 1.83%
2026/04/12 29.01% 23.73% 8.28% 3.36% 5.07% 2.7% 3.25% 2.03% 2.06% 0.97%
2026/04/13 25.12% 23.4% 12.54% 4.19% 4.06% 5% 2.67% 2.55% 3.5% 0.64%
2026/04/14 24.67% 19.24% 15.64% 4.6% 5.51% 3.49% 2.92% 2.98% 3.06% 1.28%
2026/04/15 27.63% 18.62% 16.03% 3.1% 4.65% 4.64% 3.45% 2.04% 2.82% 0.77%
2026/04/16 28.68% 15.27% 14.31% 3.28% 3.88% 3.35% 4.05% 4.13% 2.94% 0.99%
2026/04/17 30.83% 16.52% 6.61% 4.07% 6.88% 4.38% 2.98% 2.73% 2.67% 1.38%
2026/04/18 28.44% 20.29% 8.95% 4.15% 5.99% 4.03% 2.7% 3.41% 2.21% 1.01%
2026/04/19 25.76% 19% 14.81% 3.58% 6.47% 3.15% 2.48% 1.74% 2.87% 0.93%
2026/04/20 27.99% 24.38% 10.24% 6.72% 4.41% 2.34% 2.22% 2.39% 3.59% 0.84%
2026/04/21 28.2% 19.05% 13.53% 6.4% 2.79% 2.68% 3.92% 3.7% 2.12% 1.25%
2026/04/22 29.2% 20.62% 12.34% 4.8% 2.74% 2.64% 3.08% 3.44% 2.88% 1.19%
2026/04/23 25.3% 20.88% 11.91% 5.36% 3.45% 3.7% 4.24% 2.75% 2.46% 1.52%
2026/04/24 29.96% 9.84% 6.29% 6.8% 5.5% 6.1% 3.32% 3.13% 4.44% 1.31%
2026/04/25 25.34% 10.69% 11.74% 7.28% 7.29% 4.52% 4.04% 2.4% 3.65% 1.39%
2026/04/26 26.8% 24.52% 10.92% 4.07% 6.06% 2.99% 3.23% 2.06% 2.57% 0.96%
2026/04/27 24.41% 23.9% 10.84% 5.18% 5.41% 2.96% 1.97% 3.17% 3.08% 1.46%
2026/04/28 22.7% 23.31% 15.6% 6.77% 3.08% 2.53% 4.2% 2.51% 3.06% 0.96%
2026/04/29 23.8% 19.96% 16.58% 6.09% 3.91% 2.39% 4.25% 2.26% 2.67% 0.91%
2026/04/30 25.48% 21.37% 10.91% 5.41% 5.3% 4.64% 3.76% 2.15% 2.11% 1.71%
  • viator.com
  • getyourguide.com
  • gocity.com
  • klook.com
  • georgiaaquarium.org
  • tiqets.com
  • citypass.com
  • montereybayaquarium.org
  • tripster.com
  • bronxzoo.com

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In April 2026, Viator.com led with fluctuating spend shares, peaking at 31.59% on April 7. GetYourGuide.com saw a dip mid-month, while GoCity.com had a steady rise. Klook.com and GeorgiaAquarium.org showed consistent growth. By month’s end, Viator.com maintained dominance, closing at 25.48%.

Market Exposure

Competitor Count for US Hospitality Zoos & National Parks

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 70
2026/04/02 70
2026/04/03 79
2026/04/04 76
2026/04/05 68
2026/04/06 69
2026/04/07 66
2026/04/08 72
2026/04/09 71
2026/04/10 75
2026/04/11 73
2026/04/12 75
2026/04/13 71
2026/04/14 66
2026/04/15 71
2026/04/16 72
2026/04/17 78
2026/04/18 88
2026/04/19 74
2026/04/20 77
2026/04/21 72
2026/04/22 82
2026/04/23 85
2026/04/24 76
2026/04/25 78
2026/04/26 70
2026/04/27 70
2026/04/28 73
2026/04/29 79
2026/04/30 68

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April began with 70 advertisers, fluctuating throughout the month, peaking at 88 on April 18. The month concluded with 68 advertisers, slightly below the start.

Campaign Efficiency

Market Loss & Market Gains for US Hospitality Zoos & National Parks

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
klook.com 0.9%
georgiaaquarium.org 0.87%
zooatlanta.org 0.63%
sdzsafaripark.org 0.34%
adventureaquarium.com 0.34%
sheddaquarium.org -0.46%
montereybayaquarium.org -0.66%
gocity.com -0.77%
aquariumofpacific.org -1.41%
getyourguide.com -2.1%

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Klook.com leads with a 0.9% click share rise, while getyourguide.com drops by 2.1%. Georgiaaquarium.org and zooatlanta.org also see positive gains.

Campaign Efficiency

US Hospitality Zoos & National Parks Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date viator.com getyourguide.com klook.com gocity.com tiqets.com citypass.com georgiaaquarium.org tripster.com aquariumofpacific.org montereybayaquarium.org
2026/04/01 29.15% 25.82% 5.24% 11.35% 4.56% 3.84% 2.61% 2.32% 1.74% 1.94%
2026/04/02 29.42% 23.51% 4.09% 11.78% 5.37% 4.12% 2.69% 2.62% 2.11% 1.54%
2026/04/03 29.83% 24.69% 4.68% 10.22% 4.91% 4.54% 2.01% 2.76% 1.51% 1.79%
2026/04/04 28.46% 24.11% 4.42% 11.14% 4.07% 3.6% 2.99% 2.2% 1.9% 2.01%
2026/04/05 27.01% 21.87% 5.59% 10.46% 4.34% 3.81% 3.64% 3.39% 2.38% 1.2%
2026/04/06 29.24% 22.71% 5.92% 12.82% 4.19% 2.94% 1.77% 4.17% 2.63% 1.28%
2026/04/07 32.66% 25.92% 7.16% 3.47% 4.32% 3.65% 2.42% 2.31% 3.23% 1.83%
2026/04/08 29.81% 24.86% 6.87% 8.74% 4.13% 3.79% 2.46% 2.49% 1.59% 1.78%
2026/04/09 27.17% 24.32% 6.93% 8.33% 5.34% 3.23% 3.54% 3.54% 1.54% 2.44%
2026/04/10 28.9% 24.44% 4.98% 9.66% 6.48% 4.21% 3.96% 3.16% 1.1% 2.04%
2026/04/11 27.98% 24.34% 4.36% 10.85% 5.32% 4.45% 3.15% 2.3% 1.36% 1.87%
2026/04/12 29.79% 23.37% 4.72% 8.38% 4.24% 3.64% 3.57% 2.33% 1.9% 1.01%
2026/04/13 26.26% 23.07% 5.82% 10.65% 6.75% 3.31% 2.91% 3.6% 1.95% 1.32%
2026/04/14 26.81% 19.77% 5.7% 12.25% 4.72% 3.35% 3.95% 3.46% 2.32% 1.58%
2026/04/15 29.84% 18.7% 4.51% 15.5% 5.64% 4.29% 3% 2.35% 1.97% 1.07%
2026/04/16 32.61% 18.68% 3.93% 11.71% 3.73% 4.19% 2.32% 2.99% 1.41% 2.12%
2026/04/17 33.33% 19.62% 4.34% 9.04% 5.09% 3.58% 4.13% 2.81% 1.12% 1.23%
2026/04/18 28.93% 22.08% 5.68% 9.27% 5.34% 3.24% 3.76% 2.17% 1.59% 1.75%
2026/04/19 28.75% 19.77% 4.92% 10.09% 4.5% 3.2% 4.85% 2.59% 1.93% 0.91%
2026/04/20 27.02% 23.44% 8.27% 9.97% 3.54% 2.7% 3.23% 3.71% 1.62% 1.26%
2026/04/21 30.1% 20.8% 8.22% 10.7% 3.31% 4.1% 1.97% 2.04% 1.51% 2.19%
2026/04/22 31.92% 23.78% 5.77% 8.92% 3.59% 3.52% 1.66% 2.85% 1.54% 1.91%
2026/04/23 28.04% 23.5% 6.84% 8.92% 4.78% 4.7% 2.17% 2.65% 1.22% 1.26%
2026/04/24 30.6% 9.69% 9.03% 7.78% 7.32% 4.61% 3.44% 4.19% 1.57% 1.46%
2026/04/25 26.8% 11.19% 8.84% 12.45% 6.3% 5.54% 4.62% 3.96% 1.38% 1.39%
2026/04/26 27.67% 24.73% 6% 8.01% 4.45% 4.13% 4.58% 2.78% 1.5% 1.11%
2026/04/27 26.3% 23.97% 7.61% 8.5% 4.24% 3.06% 3.79% 2.84% 1.41% 1.66%
2026/04/28 23.13% 22.86% 8.73% 11.08% 4.28% 5.03% 2.3% 3.11% 1.35% 1.32%
2026/04/29 26.55% 21.32% 7.62% 12.82% 3.32% 5.05% 2.73% 2.74% 0.87% 1.29%
2026/04/30 27.73% 22.7% 7.12% 7.08% 6.69% 4.56% 3.67% 2.17% 1.37% 1.23%
  • viator.com
  • getyourguide.com
  • klook.com
  • gocity.com
  • tiqets.com
  • citypass.com
  • georgiaaquarium.org
  • tripster.com
  • aquariumofpacific.org
  • montereybayaquarium.org

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In April 2026, Viator.com led with fluctuating impressions, peaking at 33.33%. GetYourGuide.com saw a dip mid-month, while Klook.com and Gocity.com showed varied trends. Tiqets.com and Citypass.com maintained steady shares. The month concluded with Viator.com still dominant.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Hospitality Zoos & National Parks

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Hospitality Zoos & National Parks - Last month
  1. 1
    Acadia Park Cabins | Acadia National Park https://www.airbnb.com › acadia-park › pet-friendly

    See a different side of Acadia National Park by staying at an Airbnb. Our pet-friendly listings have the space and...

  2. 2
    Lincoln Park Zoo Chicago Il https://www.getyourguide.com › lincolnparkzoo › activities

    The Most Popular Things to Do — Convenient and flexible cancellation up to 24 hours before your tour — no questions asked.

  3. 3
    Disney's Animal Kingdom https://disneyworld.disney.go.com › attractions › animal_kingdom

    Exciting Attractions and Rides — Explore safaris, treks & other adventures at Disney's Animal Kingdom Theme Park. Encounter wild...

  4. 4
    Aquarium of the Pacific - Long Beach Aquarium https://www.tuimusement.com

    Discover the Aquarium of the Pacific with TUI Musement. Best Price Guarantee!

  5. 5
    Dry Tortugas National Park https://www.visitflorida.com

    Official Tourism Site — Swim With A Variety Of Tropical Fish As You Explore An Old Shipwreck. Start Planning Now. There's No...

Copyright © Adthena. All rights reserved.

In the realm of Google PPC, five advertisers shine with compelling narratives. Airbnb invites travelers to experience Acadia National Park’s pet-friendly cabins, while GetYourGuide offers flexible, hassle-free tours at Lincoln Park Zoo. Disney’s Animal Kingdom promises thrilling adventures, and TUI Musement guarantees the best price for the Aquarium of the Pacific. Visit Florida entices explorers with tropical fish and shipwrecks at Dry Tortugas National Park. Each ad captivates with unique experiences and promises of unforgettable journeys.

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