US Hospitality Zoos & National Parks - PPC Market Share Analysis October 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Zoos & National Parks category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Zoos & National Parks – US

Google AI Overview visibility for Hospitality Zoos & National Parks US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 8.19712953321
91.8028704668
8%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 55
45
55%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 11%
Transactional 33%
Navigational 0%
Seasonal 0%
Local 15%
Problem Solving 5%

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Market Exposure

Share of Clicks for top 10 US Hospitality Zoos & National Parks brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
georgiaaquarium.org 14.92
aquariumofpacific.org 8.65
bronxzoo.com 7.42
sandiegozoowildlifealliance.org 6.21
montereybayaquarium.org 4.98
nationalparks.org 4.34
aqua.org 4.09
neaq.org 3.71
seattleaquarium.org 3.44
zooatlanta.org 2.31
others 39.93
  • georgiaaquarium.org - 14.92%
  • aquariumofpacific.org - 8.65%
  • bronxzoo.com - 7.42%
  • sandiegozoowildlifealliance.org - 6.21%
  • montereybayaquarium.org - 4.98%
  • nationalparks.org - 4.34%
  • aqua.org - 4.09%
  • neaq.org - 3.71%
  • seattleaquarium.org - 3.44%
  • zooatlanta.org - 2.31%
  • others - 39.93%

Copyright © Adthena. All rights reserved.

Georgia Aquarium leads with 14.92% click share, followed by Aquarium of the Pacific at 8.65%. Others collectively hold 39.93%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Hospitality Zoos & National Parks brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date georgiaaquarium.org sandiegozoowildlifealliance.org aquariumofpacific.org montereybayaquarium.org zooatlanta.org aqua.org seattleaquarium.org neaq.org bronxzoo.com nationalparks.org
2025/10/01 14.92% 4.84% 10.23% 4.6% 3.26% 10.45% 3.04% 3.42% 7.62% 1.82%
2025/10/02 22.79% 2.02% 6.17% 5.35% 9.79% 6.11% 2.37% 1.86% 11.42% 3.25%
2025/10/03 16.47% 3.68% 6.71% 4.28% 4.03% 5.24% 4.68% 7.56% 6.6% 2%
2025/10/04 13.71% 3.21% 5.36% 6.08% 3.04% 4.7% 6.79% 4.98% 9.14% 2.99%
2025/10/05 17.78% 6.85% 8.14% 1.99% 0.54% 3.79% 2.12% 10.15% 9.88% 4.03%
2025/10/06 16.63% 3.82% 12.13% 3.94% 3.15% 8.33% 1.99% 0.84% 8.57% 2.32%
2025/10/07 14.99% 4.45% 12.81% 5.52% 4.69% 6.2% 2.18% 3.55% 9.67% 3.03%
2025/10/08 11.16% 5.26% 6.65% 6.42% 2.16% 6.41% 4.45% 3.41% 5.62% 3.04%
2025/10/09 11.85% 7.87% 7.72% 3.71% 1.37% 5.54% 5.3% 1.65% 7.24% 6.49%
2025/10/10 16.8% 6.69% 9.05% 5.36% 2.69% 3.7% 5.53% 2.2% 7.97% 1.85%
2025/10/11 21.41% 6.54% 8.51% 3.15% 5.78% 5.91% 3.6% 0.27% 6.65% 2.14%
2025/10/12 15.97% 6.23% 8.98% 3.86% 0.64% 4.45% 0.01% 7.29% 6.34% 7.64%
2025/10/13 19.47% 9.37% 10% 4.5% 0.43% 5.04% 0.02% 3.39% 9.86% 3.73%
2025/10/14 18.96% 8.95% 9.72% 4.41% 1.39% 2.91% 2.46% 3.1% 7.83% 3.85%
2025/10/15 17.17% 7.46% 7.27% 6.37% 2.47% 4.23% 1.53% 0.64% 7.64% 5.1%
2025/10/16 8.57% 9.25% 7.79% 5.4% 3.4% 2.1% 4.43% 8.21% 6.57% 3.26%
2025/10/17 14.79% 6.33% 6.06% 7.17% 2.56% 4.89% 4.83% 2.57% 9.47% 2.88%
2025/10/18 19.17% 2.21% 8.38% 7.89% 2.55% 4.26% 5.09% 3.1% 9.27% 1.73%
2025/10/19 18.63% 5.28% 7.48% 5.17% 1.31% 4.09% 2.27% 2.1% 6.54% 4%
2025/10/20 15.61% 3.24% 12.94% 4.15% 1.63% 3.95% 1.72% 3.94% 9.07% 1.08%
2025/10/21 21.86% 4.28% 9.96% 4.15% 0.64% 4.98% 2.47% 4.26% 10.94% 5.39%
2025/10/22 15.29% 5.23% 10.69% 5.6% 4.19% 5.21% 3.34% 0.42% 9.9% 5.55%
2025/10/23 10.3% 5.47% 11.03% 3.51% 4.33% 5.45% 5.68% 4.73% 6.94% 5.95%
2025/10/24 14.53% 5.74% 11.01% 7.32% 3.35% 4.65% 4.74% 5.85% 7.17% 3.28%
2025/10/25 15.4% 6.78% 8.44% 8.93% 3.65% 3.9% 3.39% 0.66% 7.95% 3.64%
2025/10/26 15.39% 5.75% 10.72% 4.21% 1.03% 3.62% 1.38% 4.01% 6.81% 24.62%
2025/10/27 14.96% 3.77% 15.39% 4.75% 1.74% 4.67% 1.7% 5.92% 9.29% 3.53%
2025/10/28 21.52% 8.56% 14.43% 6.87% 1.47% 4.4% 1.87% 1.99% 9.63% 3.49%
2025/10/29 8.24% 9.05% 12.16% 7.2% 4.45% 5.23% 5.3% 1.88% 6.96% 2.43%
2025/10/30 13.77% 7.86% 9.9% 8.86% 4.9% 5.07% 1.48% 2.31% 7.06% 3.11%
2025/10/31 15.82% 9.97% 8.83% 5.39% 4.87% 4.32% 3.79% 3.65% 3.26% 2.24%
  • georgiaaquarium.org
  • sandiegozoowildlifealliance.org
  • aquariumofpacific.org
  • montereybayaquarium.org
  • zooatlanta.org
  • aqua.org
  • seattleaquarium.org
  • neaq.org
  • bronxzoo.com
  • nationalparks.org

Copyright © Adthena. All rights reserved.

In October 2025, Georgia Aquarium’s PPC spend share fluctuated, peaking at 22.79% on October 2nd. San Diego Zoo Wildlife Alliance saw a steady rise, ending at 9.97%. Aquarium of the Pacific’s share increased mid-month, peaking at 15.39% on October 27th. Monterey Bay Aquarium’s share was stable, with a peak of 8.93% on October 25th. Zoo Atlanta’s share was low, peaking at 9.79% on October 2nd. Aqua.org’s share was consistent, peaking at 10.45% on October 1st. Seattle Aquarium’s share was low, peaking at 6.79% on October 4th. NEAQ’s share was variable, peaking at 10.15% on October 5th. Bronx Zoo’s share was steady, peaking at 11.42% on October 2nd. National Parks’ share spiked to 24.62% on October 26th, ending the month with a decline.

Market Exposure

Competitor Count for US Hospitality Zoos & National Parks

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/10/01 80
2025/10/02 74
2025/10/03 83
2025/10/04 82
2025/10/05 71
2025/10/06 70
2025/10/07 74
2025/10/08 88
2025/10/09 84
2025/10/10 86
2025/10/11 82
2025/10/12 77
2025/10/13 81
2025/10/14 77
2025/10/15 87
2025/10/16 83
2025/10/17 83
2025/10/18 78
2025/10/19 83
2025/10/20 80
2025/10/21 73
2025/10/22 81
2025/10/23 83
2025/10/24 97
2025/10/25 81
2025/10/26 72
2025/10/27 82
2025/10/28 76
2025/10/29 83
2025/10/30 89
2025/10/31 90

Copyright © Adthena. All rights reserved.

October saw fluctuating advertiser numbers, peaking at 97 on the 24th. The month concluded with a strong finish at 90, indicating a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for US Hospitality Zoos & National Parks

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
nationalparks.org 2.57%
aquariumofpacific.org 1.1%
botanicgardens.org 0.72%
seaworld.com 0.63%
viator.com 0.57%
audubonnatureinstitute.org -0.49%
seattleaquarium.org -0.52%
aquariumofthebay.org -1.03%
bronxzoo.com -1.03%
georgiaaquarium.org -2.41%

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Nationalparks.org surged with a 2.57% click share increase, while georgiaaquarium.org faced a 2.41% decline.

Campaign Efficiency

US Hospitality Zoos & National Parks Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date georgiaaquarium.org sandiegozoowildlifealliance.org aquariumofpacific.org montereybayaquarium.org aqua.org zooatlanta.org neaq.org seattleaquarium.org nationalparks.org bronxzoo.com
2025/10/01 12.01% 5.88% 9.95% 4.09% 10.86% 2.69% 3.17% 2.59% 3.15% 7%
2025/10/02 18.69% 2.5% 6.54% 5% 5.03% 8.37% 1.86% 2.63% 6.12% 10.86%
2025/10/03 12.99% 4.55% 6.39% 3.8% 4.36% 3.39% 6.93% 4.23% 2.39% 6.18%
2025/10/04 10.97% 3.49% 5.07% 5.32% 3.54% 2.5% 5.1% 6.08% 4.01% 8.4%
2025/10/05 14.35% 8.05% 8.02% 1.81% 3.12% 0.59% 9.34% 2.31% 4.81% 9.45%
2025/10/06 14.05% 3.74% 12.5% 3.75% 6.65% 3.14% 1.06% 2.45% 2.35% 8.68%
2025/10/07 13.16% 4.53% 12.82% 5.25% 4.52% 4.55% 3.78% 2.48% 3.77% 9.67%
2025/10/08 9.33% 5.59% 6.67% 5.92% 4.84% 1.8% 2.54% 4.66% 3.2% 5.67%
2025/10/09 10.55% 8.1% 7.32% 3.35% 4.03% 1.46% 1.67% 5.17% 6.56% 7.74%
2025/10/10 14.21% 5.82% 8.78% 4.6% 2.55% 2.59% 2.11% 5.54% 2.19% 8.47%
2025/10/11 17.66% 5.7% 8.54% 2.69% 4.82% 5.64% 0.27% 3.85% 2.55% 6.58%
2025/10/12 14.24% 6.26% 9.27% 3.4% 3.67% 0.76% 5.7% 0% 9.45% 7.25%
2025/10/13 16.22% 9.31% 10.17% 4.03% 3.85% 0.49% 3.2% 0% 4.43% 9.95%
2025/10/14 16.3% 8.7% 9.96% 3.91% 2.7% 1.55% 2.99% 2.89% 4.29% 7.47%
2025/10/15 15.29% 7.28% 7.34% 6.31% 3.95% 1.99% 0.7% 1.69% 5.71% 6.98%
2025/10/16 7.05% 9.05% 8.12% 5.15% 2.3% 2.49% 7.23% 4.21% 3% 5.6%
2025/10/17 12.8% 6.05% 6.6% 6.01% 4.8% 1.97% 2.48% 4.1% 4.7% 8.82%
2025/10/18 15.85% 2.49% 8.66% 6.61% 4.43% 1.81% 3.22% 4.87% 2.22% 9.97%
2025/10/19 14.68% 5.45% 7% 4.32% 3.83% 1.15% 1.86% 2.69% 5.31% 5.75%
2025/10/20 13.74% 3.53% 11.03% 3.38% 3.28% 1.84% 3.01% 2.01% 1.35% 8.26%
2025/10/21 17.65% 4.07% 8.6% 3.88% 4.7% 0.41% 3.72% 2.66% 6.81% 10.4%
2025/10/22 10.6% 4.94% 10.9% 5.18% 4.92% 2.98% 0.62% 2.85% 7.42% 9.58%
2025/10/23 8.31% 5.29% 8.97% 3.14% 5.24% 2.58% 4.67% 5.33% 6.56% 6.18%
2025/10/24 9.76% 6.33% 8.84% 6.67% 4.37% 2.45% 7.22% 3.93% 4.79% 7.06%
2025/10/25 11.58% 6.48% 6.69% 7.75% 3.86% 3.47% 0.63% 3.39% 4.3% 7.53%
2025/10/26 12.67% 6.29% 9.33% 3.74% 3.51% 0.84% 3.92% 1.8% 24.66% 6.43%
2025/10/27 10.25% 4.64% 14.2% 3.91% 4.62% 2.16% 8.5% 2.3% 4.09% 8.43%
2025/10/28 17.46% 8.53% 13.39% 5.86% 4.2% 1.25% 1.79% 2.47% 5.29% 8.59%
2025/10/29 7.17% 8.26% 10.87% 6.51% 4.96% 2.79% 2.21% 6.2% 3.02% 6.28%
2025/10/30 10.9% 7.62% 9.52% 8.54% 4.62% 4.96% 3.05% 1.67% 2.88% 6.88%
2025/10/31 13.8% 9.58% 8.02% 5.35% 4.3% 3.86% 3.51% 3.42% 3.28% 2.85%
  • georgiaaquarium.org
  • sandiegozoowildlifealliance.org
  • aquariumofpacific.org
  • montereybayaquarium.org
  • aqua.org
  • zooatlanta.org
  • neaq.org
  • seattleaquarium.org
  • nationalparks.org
  • bronxzoo.com

Copyright © Adthena. All rights reserved.

In October 2025, Georgia Aquarium’s PPC impression share fluctuated, peaking at 18.69% on October 2nd. By month’s end, it settled at 13.8%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Hospitality Zoos & National Parks

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Hospitality Zoos & National Parks - Last month
  1. 1
    Disney's Animal Kingdom https://disneyworld.disney.go.com › attractions › animal_kingdom

    Animal Kingdom Park in Florida — Visit a world beyond belief, plus enjoy African & Asian dining as well as fantastic rides. Encounter wild animals, explore exotic jungle trails and experience high-speed thrills.

  2. 2
    Central Park Zoo - Central Park Zoo Admission https://central-park-zoo.new-york-tickets.com

    Explore the Central Park Zoo New York with our top rated ticket. Get instant confirmation.

  3. 3
    Tickets | San Diego Zoo https://zoo.sandiegozoo.org

    Experience the ultimate adventure at the San Diego Zoo! Grab your zoo tickets online now. Don't miss out! Secure your zoo tickets today for thrills, wildlife, and great memories.

  4. 4
    Shedd Aquarium Chicago https://www.sheddaquarium.org

    Visit Shedd Aquarium — Explore Shedd Aquarium & Learn More About Our Programs and Events. Plan Your Visit Today. Buy Tickets Today, and Explore A Variety of Aquatic...

  5. 5
    Shenandoah National Park Info | Welcome To Shenandoah Valley https://www.virginia.org › shenandoah

    Your guide to breathtaking hikes and scenic drives in Shenandoah National Park, Virginia. Shenandoah, the first of Virginia's national parks: Start planning...

Copyright © Adthena. All rights reserved.

In the realm of Google PPC, Disney’s Animal Kingdom captivates with its promise of exotic adventures and thrilling rides. Central Park Zoo entices with instant ticket confirmations, while San Diego Zoo offers unforgettable wildlife experiences. Shedd Aquarium invites exploration of aquatic wonders, and Shenandoah National Park beckons with scenic hikes and drives.

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