US Hospitality Zoos & National Parks - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Zoos & National Parks category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Zoos & National Parks – US

Google AI Overview visibility for Hospitality Zoos & National Parks US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 6.87327127264
93.1267287274
6%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 50
50
50%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 7%
Transactional 21%
Navigational 0%
Seasonal 0%
Local 20%
Problem Solving 0%

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Market Exposure

Share of Clicks for top 10 US Hospitality Zoos & National Parks brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
viator.com 17.85
getyourguide.com 14.68
georgiaaquarium.org 9.66
gocity.com 7.06
tiqets.com 5.24
klook.com 4.52
montereybayaquarium.org 4.04
aquariumofpacific.org 3.84
citypass.com 2.57
bronxzoo.com 2.41
others 28.13
  • viator.com - 17.85%
  • getyourguide.com - 14.68%
  • georgiaaquarium.org - 9.66%
  • gocity.com - 7.06%
  • tiqets.com - 5.24%
  • klook.com - 4.52%
  • montereybayaquarium.org - 4.04%
  • aquariumofpacific.org - 3.84%
  • citypass.com - 2.57%
  • bronxzoo.com - 2.41%
  • others - 28.13%

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Viator leads with 17.85% click share, followed by GetYourGuide at 14.68%. Others collectively hold 28.13%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Hospitality Zoos & National Parks brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date viator.com getyourguide.com gocity.com tiqets.com georgiaaquarium.org klook.com citypass.com nationalparks.org montereybayaquarium.org tripster.com
2026/05/01 32.29% 10.1% 7.1% 5.65% 8.05% 6.31% 3.16% 1.38% 3.29% 3.8%
2026/05/02 25.48% 10.21% 12.39% 3.83% 5.58% 6.94% 4.59% 5.21% 2.67% 2.92%
2026/05/03 27.94% 23.65% 9.9% 3.06% 7.37% 3.62% 2.66% 0.94% 1.11% 2.13%
2026/05/04 24.87% 21.64% 9.93% 2.64% 8.41% 4.57% 1.79% 0.74% 1.92% 2.39%
2026/05/05 24.89% 22.9% 13.65% 2.54% 3.94% 6.29% 3.9% 0.67% 2.8% 2.5%
2026/05/06 23.56% 19.91% 16.61% 2.33% 3.21% 5.87% 4.43% 0.36% 3.76% 2.25%
2026/05/07 24.69% 20.59% 10.65% 5.11% 5.18% 5.14% 4.81% 1.67% 2.58% 1.96%
2026/05/08 31.69% 10.06% 7.05% 5.52% 4% 6.18% 3.18% 2.15% 4.32% 3.72%
2026/05/09 25.32% 10.32% 12.43% 3.69% 5.56% 6.8% 4.27% 2.09% 3.94% 2.9%
2026/05/10 28.72% 23.7% 9.88% 2.85% 6.54% 3.64% 2.59% 1.15% 1.73% 2.05%
2026/05/11 23.05% 22.27% 11% 4.19% 3.46% 6.69% 3.21% 1.74% 2.57% 2.96%
2026/05/12 25.36% 20.84% 10.27% 5.1% 2.72% 6.52% 4.15% 1.13% 2.65% 2.86%
2026/05/13 25.38% 25.53% 9.36% 4.62% 3.86% 4.35% 3.86% 1.86% 3.01% 1.57%
2026/05/14 23.66% 20.93% 10.55% 9.51% 2.79% 4.7% 4.69% 1.81% 2.63% 1.73%
2026/05/15 31.38% 9.96% 6.98% 5.47% 3.96% 6.12% 3.22% 2.24% 4.28% 3.75%
2026/05/16 24.41% 23.15% 10.24% 5.12% 5.09% 3.46% 4.27% 1.48% 3.56% 2.21%
2026/05/17 19.78% 20.32% 10.35% 9.25% 5.32% 5.41% 4.44% 2.29% 1.57% 2.81%
2026/05/18 21.62% 22.51% 10.9% 5.52% 5.63% 5.25% 3.99% 1.64% 2.16% 2.72%
2026/05/19 19.55% 20.86% 13.5% 8.8% 4.28% 3.18% 4.49% 1.31% 1.57% 2.3%
2026/05/20 24.78% 20.43% 12.58% 6.92% 2.74% 4.53% 4.62% 1.36% 2.62% 2.43%
2026/05/21 19.36% 18.72% 11.3% 8.48% 4.14% 4.91% 5.07% 2.63% 3.06% 2.46%
2026/05/22 20.79% 20.46% 9.86% 11.15% 5.26% 4.05% 4.48% 1.55% 3.33% 1.92%
2026/05/23 21.24% 18.65% 13.47% 7.6% 4.15% 3.87% 5.21% 2.6% 2.35% 2.19%
2026/05/24 18.69% 16.36% 12.07% 9.7% 4.63% 4.07% 3.55% 2.96% 1.69% 2.43%
2026/05/25 22.52% 18.9% 11.24% 9.25% 3.54% 6.63% 2.22% 2.48% 2.21% 1.31%
2026/05/26 22.13% 19.47% 9.8% 10.99% 5.11% 4.89% 3.65% 0.97% 2.22% 2.19%
2026/05/27 20.91% 20.12% 12.27% 9.18% 4.6% 4.44% 3.41% 2.04% 2% 2.44%
2026/05/28 22.53% 19.67% 8.94% 10.59% 5.19% 4.91% 3.24% 1.6% 1.49% 2.13%
2026/05/29 21.42% 17.56% 12.03% 11.61% 3.71% 3% 4.09% 1.48% 2.22% 2.35%
2026/05/30 24.59% 19.56% 10.23% 8.66% 4.02% 3.81% 5.01% 1.73% 2.06% 1.47%
2026/05/31 24.52% 18.28% 10.21% 7.99% 4.91% 4.32% 2.79% 2.28% 2.11% 1.4%
  • viator.com
  • getyourguide.com
  • gocity.com
  • tiqets.com
  • georgiaaquarium.org
  • klook.com
  • citypass.com
  • nationalparks.org
  • montereybayaquarium.org
  • tripster.com

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In May 2026, Viator.com led with fluctuating spend shares, peaking at 32.29% and ending at 24.52%. GetYourGuide.com saw a mid-month surge, while Gocity.com maintained moderate stability. Tiqets.com and GeorgiaAquarium.org showed varied trends, with Tiqets.com peaking at 11.61%. NationalParks.org and MontereyBayAquarium.org had lower shares, with slight increases towards month-end. Tripster.com remained steady, closing at 1.40%.

Market Exposure

Competitor Count for US Hospitality Zoos & National Parks

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 72
2026/05/02 79
2026/05/03 71
2026/05/04 74
2026/05/05 72
2026/05/06 77
2026/05/07 76
2026/05/08 84
2026/05/09 84
2026/05/10 77
2026/05/11 73
2026/05/12 78
2026/05/13 78
2026/05/14 80
2026/05/15 84
2026/05/16 86
2026/05/17 77
2026/05/18 79
2026/05/19 73
2026/05/20 79
2026/05/21 86
2026/05/22 79
2026/05/23 91
2026/05/24 87
2026/05/25 84
2026/05/26 85
2026/05/27 98
2026/05/28 92
2026/05/29 89
2026/05/30 103
2026/05/31 82

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May saw a dynamic shift in distinct advertisers, starting at 72 and peaking at 103. The month concluded with a notable increase, ending at 82.

Campaign Efficiency

Market Loss & Market Gains for US Hospitality Zoos & National Parks

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
tiqets.com 2.93%
bbg.org 1.08%
gocity.com 0.49%
zooatlanta.org 0.41%
columbuszoo.org 0.36%
sheddaquarium.org -0.5%
aqua.org -0.5%
klook.com -0.52%
montereybayaquarium.org -1.02%
viator.com -1.15%

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Tiqets.com surged with a 2.93% click share increase, while viator.com dropped by 1.15%. Brooklyn Botanic Garden also rose by 1.08%.

Campaign Efficiency

US Hospitality Zoos & National Parks Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date viator.com getyourguide.com gocity.com tiqets.com klook.com citypass.com georgiaaquarium.org nationalparks.org tripster.com aquariumofpacific.org
2026/05/01 31.48% 10.09% 8.35% 6.6% 9.17% 4.18% 4.42% 1.31% 4.07% 1.75%
2026/05/02 26.87% 11.07% 13.11% 5.51% 8.8% 5.2% 3.09% 4.46% 3.88% 1.25%
2026/05/03 26.99% 25.27% 7.71% 3.98% 5.85% 3.42% 4.86% 1.18% 2.57% 2.1%
2026/05/04 26.96% 22.5% 7.8% 3.36% 7.27% 2.5% 5.23% 0.82% 2.52% 2.28%
2026/05/05 24.8% 23.09% 10.84% 3.92% 9.37% 4.52% 2.68% 0.64% 2.84% 2.62%
2026/05/06 25.85% 20.5% 13.74% 2.81% 7.73% 4.98% 2.15% 0.44% 2.8% 1.28%
2026/05/07 27.53% 22.51% 7.02% 6.78% 7.06% 4.52% 3.26% 1.53% 2.15% 1.34%
2026/05/08 30.85% 9.87% 8.17% 6.45% 8.97% 4.1% 2.75% 1.58% 3.98% 1.63%
2026/05/09 26.33% 10.75% 12.88% 5.16% 8.64% 4.64% 3.16% 1.74% 3.81% 1.44%
2026/05/10 27.62% 25.21% 7.66% 3.79% 5.85% 3.32% 4.55% 0.92% 2.48% 1.84%
2026/05/11 22.41% 22.63% 10.5% 5.06% 8.59% 3.72% 2.24% 1.45% 3.71% 1.54%
2026/05/12 22.51% 21.42% 10.36% 5.31% 9.38% 4.5% 1.72% 1.02% 4.24% 1.5%
2026/05/13 29.11% 25.89% 8.28% 5.02% 6.08% 3.95% 2.22% 1.63% 1.86% 0.76%
2026/05/14 27.05% 23.77% 7.5% 7.46% 6.91% 4.77% 1.75% 1.73% 1.99% 1.48%
2026/05/15 30.82% 9.86% 8.16% 6.45% 8.96% 4.09% 2.74% 1.7% 3.98% 1.63%
2026/05/16 25.18% 25.15% 8.02% 6.68% 5.04% 4.43% 3.06% 1.54% 2.68% 1.56%
2026/05/17 20.46% 22.94% 9.91% 7.38% 7.61% 5.09% 3.27% 2.04% 3.8% 1.51%
2026/05/18 23.71% 23.96% 8.43% 6.36% 7.24% 4.94% 3.4% 1.42% 3.87% 1.94%
2026/05/19 22.72% 22.07% 10.89% 7.72% 5.34% 5.56% 2.99% 1.19% 2.62% 1.51%
2026/05/20 26.85% 20.86% 11.54% 6.94% 7.3% 5.08% 1.82% 0.95% 3.08% 1.27%
2026/05/21 22.3% 20.22% 8.87% 8.62% 6.99% 4.93% 2.88% 2.23% 3.03% 1.36%
2026/05/22 25.41% 21.78% 9.1% 9.14% 6.83% 4.49% 3.21% 1.38% 2.29% 1.47%
2026/05/23 24.42% 19.25% 11.66% 8.2% 5.5% 4.77% 2.58% 2.38% 2.6% 1.64%
2026/05/24 19.16% 17.95% 9.98% 9.33% 6.76% 4.94% 3.05% 2.57% 2.94% 1.57%
2026/05/25 22.88% 19.39% 9.38% 9.37% 9.96% 2.68% 2.19% 2.21% 1.71% 1.96%
2026/05/26 21.96% 21.01% 9.21% 9.27% 7.46% 4.35% 3.17% 0.92% 3.13% 1.78%
2026/05/27 24.48% 19.79% 10.04% 9.43% 6.77% 3.65% 2.67% 1.76% 2.66% 1.57%
2026/05/28 23% 20.7% 9.12% 11.39% 6.91% 3.39% 2.81% 1.44% 2.84% 1.08%
2026/05/29 24.5% 19.81% 11.62% 8.65% 4.48% 4.56% 2.29% 1.42% 2.83% 1.26%
2026/05/30 24.2% 21.25% 10.29% 9.43% 5.04% 4.88% 2.49% 1.64% 2.2% 1.41%
2026/05/31 23.83% 20.79% 9.98% 7.63% 6.49% 3.47% 3.08% 2.24% 1.91% 1.56%
  • viator.com
  • getyourguide.com
  • gocity.com
  • tiqets.com
  • klook.com
  • citypass.com
  • georgiaaquarium.org
  • nationalparks.org
  • tripster.com
  • aquariumofpacific.org

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In May 2026, Viator.com led with fluctuating impressions, peaking early and stabilizing mid-month. GetYourGuide.com showed a strong start, with notable spikes. Gocity.com and Tiqets.com maintained moderate shares, while Klook.com and Citypass.com experienced varied trends. GeorgiaAquarium.org and NationalParks.org had lower, yet consistent shares. The month concluded with Viator.com maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Hospitality Zoos & National Parks

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Hospitality Zoos & National Parks - Last month
  1. 1
    Acadia Park Cabins | Acadia National Park https://www.airbnb.com › acadia-park › pet-friendly

    See a different side of Acadia National Park by staying at an Airbnb. Our pet-friendly listings have the space and amenities to accommodate your whole...

  2. 2
    See the Full List of Parks https://www.nationalparks.org

    Search for National Parks — Browse a full list of our countries most beautiful places. Explore Everything National Parks have to Offer. Destinations: Yellowstone, Yosemite, Grand Canyon, Everglades.

  3. 3
    Visiting Acadia National Park https://www.npca.org

    Explore Our National Parks And Learn How You Can Help Protect Them for Future Generations. Protecting National Parks. Nonpartisan.

  4. 4
    Dry Tortugas National Park - Official Tourism Site https://www.visitflorida.com

    Dry Tortugas National Park Is An Adventure Seeker's Paradise. Kayak, Snorkel & More. There's No Shortage Of Adventure When You Visit A National...

  5. 5
    Zoo Atlanta https://www.zooatlanta.org

    Zoo Atlanta Wild Encounters — Behind-the-scenes experiences with some of the wildest residents at the Zoo. If you’ve yearned to...

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In the realm of Google PPC, Airbnb’s ad for Acadia Park Cabins stands out with its pet-friendly allure, inviting travelers to experience a unique side of Acadia National Park. Meanwhile, National Parks Foundation and NPCA emphasize exploration and conservation, showcasing the beauty and importance of national parks. Visit Florida entices adventure seekers to Dry Tortugas, while Zoo Atlanta offers behind-the-scenes wild encounters, promising unforgettable experiences.

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