US Hospitality Zoos & National Parks - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Zoos & National Parks category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Zoos & National Parks – US

Google AI Overview visibility for Hospitality Zoos & National Parks US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 9.23473142016
90.7652685798
9%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 46
54
46%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 6%
Transactional 16%
Navigational 0%
Seasonal 0%
Local 17%
Problem Solving 0%

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Market Exposure

Share of Clicks for top 10 US Hospitality Zoos & National Parks brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
viator.com 20.96
getyourguide.com 20.36
tiqets.com 8.41
gocity.com 7.8
georgiaaquarium.org 4.56
klook.com 3.9
citypass.com 3.08
montereybayaquarium.org 2.82
bronxzoo.com 2.7
aquariumofpacific.org 2.37
others 23.04
  • viator.com - 20.96%
  • getyourguide.com - 20.36%
  • tiqets.com - 8.41%
  • gocity.com - 7.8%
  • georgiaaquarium.org - 4.56%
  • klook.com - 3.9%
  • citypass.com - 3.08%
  • montereybayaquarium.org - 2.82%
  • bronxzoo.com - 2.7%
  • aquariumofpacific.org - 2.37%
  • others - 23.04%

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In the competitive landscape of Google PPC for hospitality, ‘viator.com’ and ‘getyourguide.com’ lead with 20.96% and 20.36% click shares, respectively. ‘Others’ collectively hold 23.04%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Hospitality Zoos & National Parks brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date getyourguide.com viator.com gocity.com tiqets.com klook.com citypass.com tripster.com georgiaaquarium.org bronxzoo.com montereybayaquarium.org
2026/06/01 17.78% 19.4% 9.5% 9.19% 6.04% 2.63% 2.08% 4.27% 2.51% 2.56%
2026/06/02 20.32% 21.56% 4.53% 10.01% 6.68% 3.35% 2.13% 4.65% 1.55% 1.5%
2026/06/03 19.62% 21.92% 10.14% 8.91% 4.84% 3.11% 2.33% 3.85% 1.72% 2.57%
2026/06/04 15.71% 23.24% 10.21% 12.82% 3.25% 3.83% 1.53% 3.78% 0.93% 4.41%
2026/06/05 16.41% 20.44% 6.54% 13.12% 4.06% 3.81% 2.16% 5% 1.67% 3.61%
2026/06/06 15.57% 20.92% 8.85% 12.99% 2.21% 4.16% 2.14% 4.33% 1.7% 3.51%
2026/06/07 17.82% 20.57% 6.76% 10.4% 4.59% 2.87% 2.14% 6.75% 1.78% 2.54%
2026/06/08 19.37% 20.37% 8.72% 10.77% 4.49% 4.44% 2.74% 2.79% 2.08% 2.97%
2026/06/09 21.47% 21.9% 11.37% 9.73% 5.26% 2.97% 2.6% 2.2% 1.87% 2.48%
2026/06/10 16.23% 23.66% 10.43% 13.12% 3.31% 3.92% 1.48% 4.58% 1.41% 3.85%
2026/06/11 16.17% 20.06% 6.51% 13.63% 4.16% 3.64% 2.05% 5.71% 1.53% 3.2%
2026/06/12 16.74% 22.45% 10.06% 13.74% 2.16% 4.2% 2.3% 3.93% 0.56% 2.49%
2026/06/13 16.76% 21.04% 6.54% 12.35% 4.79% 2.5% 2.08% 5.52% 1.11% 3.43%
2026/06/14 17.7% 19.81% 8.43% 10.45% 4.34% 4.12% 2.69% 6.03% 1.31% 2.77%
2026/06/15 20.95% 22.34% 11.19% 9.75% 5.39% 3.14% 2.63% 3.53% 2.03% 2%
2026/06/16 18.75% 22.13% 8.47% 11.65% 4.07% 3.6% 2.53% 3.15% 2% 3.13%
2026/06/17 25.03% 21.62% 7.89% 12.34% 4.72% 3.55% 2.2% 2.42% 1.1% 2.51%
2026/06/18 26.54% 21.21% 9% 14.03% 4.11% 4.14% 1.67% 1.63% 0.82% 2.18%
2026/06/19 24.79% 19.33% 9.18% 16.33% 5.07% 3.14% 1.02% 2.85% 0.53% 1.44%
2026/06/20 29.79% 22.56% 7.73% 9.88% 3.27% 3.72% 2.42% 1.59% 1.3% 2.46%
2026/06/21 30.32% 22.82% 8.75% 6.76% 2.39% 4.01% 1.86% 2.83% 1.76% 2.31%
2026/06/22 30.31% 22.25% 10.58% 10.69% 3.03% 3.88% 2.08% 2.12% 1.52% 1.58%
2026/06/23 26.14% 23.33% 8.11% 13.17% 3.71% 3.59% 2.15% 2.92% 1.49% 1.33%
2026/06/24 23.16% 25.19% 11.01% 6.7% 3.19% 4.45% 2.19% 3.83% 1.23% 2.79%
2026/06/25 24.83% 28.18% 8.96% 9.08% 2.95% 4.4% 1.81% 2.29% 1.74% 1.28%
2026/06/26 24.01% 27.53% 12.04% 6.47% 2.9% 5.24% 2% 2.34% 1.57% 1.53%
2026/06/27 25.77% 24.11% 10.36% 10.16% 3.88% 4.93% 2.3% 1.33% 1.45% 1.21%
2026/06/28 29.57% 25.49% 10% 9.8% 4.62% 3.96% 2.61% 1.87% 1.5% 0.66%
2026/06/29 29.89% 22.13% 9.98% 12.64% 4.41% 4.21% 2.73% 1.87% 0.81% 1.25%
2026/06/30 26.76% 24.13% 9.88% 7.96% 4.71% 3.16% 3.06% 2.06% 1.52% 0.77%
  • getyourguide.com
  • viator.com
  • gocity.com
  • tiqets.com
  • klook.com
  • citypass.com
  • tripster.com
  • georgiaaquarium.org
  • bronxzoo.com
  • montereybayaquarium.org

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In June 2026, GetYourGuide.com surged, peaking at 30.32% on June 21. Viator.com maintained steady growth, while GoCity.com fluctuated. Tiqets.com saw a mid-month spike, and Klook.com remained stable. The month concluded with GetYourGuide.com leading.

Market Exposure

Competitor Count for US Hospitality Zoos & National Parks

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 98
2026/06/02 89
2026/06/03 98
2026/06/04 91
2026/06/05 91
2026/06/06 94
2026/06/07 102
2026/06/08 90
2026/06/09 87
2026/06/10 88
2026/06/11 97
2026/06/12 78
2026/06/13 85
2026/06/14 83
2026/06/15 89
2026/06/16 78
2026/06/17 89
2026/06/18 85
2026/06/19 89
2026/06/20 89
2026/06/21 83
2026/06/22 77
2026/06/23 85
2026/06/24 83
2026/06/25 84
2026/06/26 79
2026/06/27 82
2026/06/28 80
2026/06/29 79
2026/06/30 75

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June began with 98 advertisers, fluctuating throughout the month, peaking at 102 on June 7. The month concluded with a decrease, ending at 75 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Hospitality Zoos & National Parks

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
getyourguide.com 9.84%
viator.com 2.72%
gocity.com 0.6%
citypass.com 0.34%
balboapark.org 0.33%
bronxzoo.com -0.69%
bbg.org -0.75%
zooatlanta.org -0.85%
montereybayaquarium.org -1.64%
georgiaaquarium.org -2.88%

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In the past month, getyourguide.com surged by 9.84%, while georgiaaquarium.org dropped by 2.88%. Viator.com rose 2.72%, contrasting with montereybayaquarium.org’s 1.64% decline.

Campaign Efficiency

US Hospitality Zoos & National Parks Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date viator.com getyourguide.com gocity.com tiqets.com klook.com citypass.com tripster.com georgiaaquarium.org nationalparks.org montereybayaquarium.org
2026/06/01 20.86% 18.74% 9.99% 9.26% 7.42% 3.26% 2.4% 2.43% 1.76% 0.87%
2026/06/02 22.2% 20.51% 6.96% 9.62% 7.99% 3.38% 2.2% 2.71% 1.48% 0.5%
2026/06/03 25.82% 19.43% 9.65% 9.36% 6.82% 3.41% 2.34% 2.23% 1.8% 1.33%
2026/06/04 25.68% 18.35% 10.37% 11.45% 4.31% 4.52% 1.82% 2.07% 1.88% 2.24%
2026/06/05 24.83% 17.62% 7.73% 11.13% 5.72% 4.57% 2.11% 2.81% 2.11% 1.82%
2026/06/06 25.25% 17.49% 8.66% 12.4% 3.47% 4.73% 2.25% 2.53% 1.92% 1.7%
2026/06/07 22.09% 19.39% 8.01% 9.67% 5.97% 3.67% 2.41% 3.96% 2.19% 1.2%
2026/06/08 21.58% 21.6% 10.45% 8.93% 4.53% 4.82% 3.01% 1.71% 1.28% 1.33%
2026/06/09 24.7% 21.22% 10.5% 9.15% 7.01% 3.42% 2.64% 1.33% 0.92% 1.07%
2026/06/10 26.72% 18.89% 10.55% 11.46% 4.39% 4.64% 1.8% 2.42% 0.74% 1.82%
2026/06/11 24.95% 17.68% 7.89% 10.86% 5.79% 4.24% 2.06% 3.19% 0.72% 1.68%
2026/06/12 26.64% 18.57% 9.78% 12.68% 3.33% 4.87% 2.32% 2.27% 1.23% 1.24%
2026/06/13 23.43% 18.51% 7.91% 10.21% 6.46% 3.3% 2.46% 3.19% 2% 2.14%
2026/06/14 21.6% 20.24% 10.69% 8.89% 4.61% 4.71% 3.09% 3.62% 1.45% 1.27%
2026/06/15 25.91% 21.12% 11% 8.79% 7.36% 3.49% 2.78% 1.91% 0.96% 0.74%
2026/06/16 24.51% 19.62% 9.54% 11.37% 5.34% 4.31% 2.79% 1.86% 1.1% 1.26%
2026/06/17 24.47% 27.32% 8.46% 10.31% 5.92% 3.97% 2.19% 1.39% 0.36% 1.13%
2026/06/18 23.4% 28.75% 9.01% 12.26% 5.37% 4.72% 1.75% 0.95% 1.22% 0.93%
2026/06/19 21.96% 26.42% 9.32% 14.39% 6.21% 3.58% 1.26% 1.43% 1.27% 0.79%
2026/06/20 25.67% 30.87% 7.89% 9.75% 3.71% 4.33% 2.4% 0.9% 1.2% 1.13%
2026/06/21 25.61% 31.58% 8.81% 7.46% 3.2% 4.25% 2.19% 1.46% 1.29% 0.82%
2026/06/22 24.68% 32.65% 10.69% 8.38% 3.31% 4.54% 2.35% 1.18% 0.61% 0.65%
2026/06/23 25.31% 29.38% 8.27% 9.95% 4.79% 4.3% 2.37% 1.53% 0.93% 0.48%
2026/06/24 27.7% 24.95% 10.7% 7.92% 4.12% 5.01% 2.58% 1.98% 1.11% 1.21%
2026/06/25 29.39% 27.77% 7.72% 9.47% 3.36% 4.85% 1.88% 1.39% 0.49% 0.56%
2026/06/26 30.47% 25.57% 11.24% 7.25% 3.35% 5.68% 1.98% 1.15% 0.79% 0.64%
2026/06/27 26.45% 27.02% 10.35% 9.74% 4.63% 5.34% 2.3% 0.76% 0.5% 0.56%
2026/06/28 25.95% 30.99% 9.44% 9.08% 5.49% 4.8% 2.72% 1.14% 0.31% 0.33%
2026/06/29 24.04% 31.12% 9.64% 10.7% 5.53% 4.45% 2.81% 1.07% 0.58% 0.56%
2026/06/30 25.59% 25.58% 9.33% 8.92% 5.82% 4.14% 3.19% 1.17% 0.94% 0.37%
  • viator.com
  • getyourguide.com
  • gocity.com
  • tiqets.com
  • klook.com
  • citypass.com
  • tripster.com
  • georgiaaquarium.org
  • nationalparks.org
  • montereybayaquarium.org

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In June 2026, Viator and GetYourGuide dominated PPC impressions. Viator peaked mid-month, while GetYourGuide surged late. Gocity and Tiqets showed moderate fluctuations. Klook, CityPass, and Tripster had minor variations. National Parks and Monterey Bay Aquarium remained low.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Hospitality Zoos & National Parks

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Hospitality Zoos & National Parks - Last month
  1. 1
    Disney's Animal Kingdom https://disneyworld.disney.go.com › attractions › animal_kingdom

    Animal Kingdom Park in Florida — Encounter wild animals, explore exotic jungle trails and experience high-speed thrills. Explore...

  2. 2
    See the Full List of Parks - Search for National Parks https://www.nationalparks.org

    Browse a full list of our countries most beautiful places. Explore Everything National Parks have to Offer. Destinations: Yellowstone, Yosemite, Grand Canyon, Everglades.

  3. 3
    Visiting Acadia National Park https://www.npca.org

    Explore Our National Parks And Learn How You Can Help Protect Them for Future Generations. Protecting National Parks. Nonpartisan.

  4. 4
    Garden of the Gods, Colorado Springs | Book Now Tickets & Tours https://www.viator.com

    Book tours and tickets to experience Garden of the Gods. Reserve a ticket for your trip to Colorado Springs today. Free cancellation and payment options - Viator.

  5. 5
    Dry Tortugas National Park - Official Tourism Site https://www.visitflorida.com

    Dry Tortugas National Park Is An Adventure Seeker's Paradise. Kayak, Snorkel & More. There's No Shortage Of Adventure When You Visit A National Park In Florida. Plan Now. Seaside, Woods Or Springs.

Copyright © Adthena. All rights reserved.

In the realm of Google PPC, Disney’s Animal Kingdom captivates with thrilling wildlife adventures, while National Parks beckon explorers to iconic sites like Yellowstone and Yosemite. Viator entices with seamless bookings for Garden of the Gods, and Visit Florida promises adventure at Dry Tortugas. Each ad weaves a narrative of exploration and discovery.

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