Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Zoos & National Parks category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 6.87327127264 |
| 93.1267287274 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 50 |
| 50 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| viator.com | 17.85 |
| getyourguide.com | 14.68 |
| georgiaaquarium.org | 9.66 |
| gocity.com | 7.06 |
| tiqets.com | 5.24 |
| klook.com | 4.52 |
| montereybayaquarium.org | 4.04 |
| aquariumofpacific.org | 3.84 |
| citypass.com | 2.57 |
| bronxzoo.com | 2.41 |
| others | 28.13 |
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Viator leads with 17.85% click share, followed by GetYourGuide at 14.68%. Others collectively hold 28.13%, showcasing diverse competition.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | viator.com | getyourguide.com | gocity.com | tiqets.com | georgiaaquarium.org | klook.com | citypass.com | nationalparks.org | montereybayaquarium.org | tripster.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/05/01 | 32.29% | 10.1% | 7.1% | 5.65% | 8.05% | 6.31% | 3.16% | 1.38% | 3.29% | 3.8% |
| 2026/05/02 | 25.48% | 10.21% | 12.39% | 3.83% | 5.58% | 6.94% | 4.59% | 5.21% | 2.67% | 2.92% |
| 2026/05/03 | 27.94% | 23.65% | 9.9% | 3.06% | 7.37% | 3.62% | 2.66% | 0.94% | 1.11% | 2.13% |
| 2026/05/04 | 24.87% | 21.64% | 9.93% | 2.64% | 8.41% | 4.57% | 1.79% | 0.74% | 1.92% | 2.39% |
| 2026/05/05 | 24.89% | 22.9% | 13.65% | 2.54% | 3.94% | 6.29% | 3.9% | 0.67% | 2.8% | 2.5% |
| 2026/05/06 | 23.56% | 19.91% | 16.61% | 2.33% | 3.21% | 5.87% | 4.43% | 0.36% | 3.76% | 2.25% |
| 2026/05/07 | 24.69% | 20.59% | 10.65% | 5.11% | 5.18% | 5.14% | 4.81% | 1.67% | 2.58% | 1.96% |
| 2026/05/08 | 31.69% | 10.06% | 7.05% | 5.52% | 4% | 6.18% | 3.18% | 2.15% | 4.32% | 3.72% |
| 2026/05/09 | 25.32% | 10.32% | 12.43% | 3.69% | 5.56% | 6.8% | 4.27% | 2.09% | 3.94% | 2.9% |
| 2026/05/10 | 28.72% | 23.7% | 9.88% | 2.85% | 6.54% | 3.64% | 2.59% | 1.15% | 1.73% | 2.05% |
| 2026/05/11 | 23.05% | 22.27% | 11% | 4.19% | 3.46% | 6.69% | 3.21% | 1.74% | 2.57% | 2.96% |
| 2026/05/12 | 25.36% | 20.84% | 10.27% | 5.1% | 2.72% | 6.52% | 4.15% | 1.13% | 2.65% | 2.86% |
| 2026/05/13 | 25.38% | 25.53% | 9.36% | 4.62% | 3.86% | 4.35% | 3.86% | 1.86% | 3.01% | 1.57% |
| 2026/05/14 | 23.66% | 20.93% | 10.55% | 9.51% | 2.79% | 4.7% | 4.69% | 1.81% | 2.63% | 1.73% |
| 2026/05/15 | 31.38% | 9.96% | 6.98% | 5.47% | 3.96% | 6.12% | 3.22% | 2.24% | 4.28% | 3.75% |
| 2026/05/16 | 24.41% | 23.15% | 10.24% | 5.12% | 5.09% | 3.46% | 4.27% | 1.48% | 3.56% | 2.21% |
| 2026/05/17 | 19.78% | 20.32% | 10.35% | 9.25% | 5.32% | 5.41% | 4.44% | 2.29% | 1.57% | 2.81% |
| 2026/05/18 | 21.62% | 22.51% | 10.9% | 5.52% | 5.63% | 5.25% | 3.99% | 1.64% | 2.16% | 2.72% |
| 2026/05/19 | 19.55% | 20.86% | 13.5% | 8.8% | 4.28% | 3.18% | 4.49% | 1.31% | 1.57% | 2.3% |
| 2026/05/20 | 24.78% | 20.43% | 12.58% | 6.92% | 2.74% | 4.53% | 4.62% | 1.36% | 2.62% | 2.43% |
| 2026/05/21 | 19.36% | 18.72% | 11.3% | 8.48% | 4.14% | 4.91% | 5.07% | 2.63% | 3.06% | 2.46% |
| 2026/05/22 | 20.79% | 20.46% | 9.86% | 11.15% | 5.26% | 4.05% | 4.48% | 1.55% | 3.33% | 1.92% |
| 2026/05/23 | 21.24% | 18.65% | 13.47% | 7.6% | 4.15% | 3.87% | 5.21% | 2.6% | 2.35% | 2.19% |
| 2026/05/24 | 18.69% | 16.36% | 12.07% | 9.7% | 4.63% | 4.07% | 3.55% | 2.96% | 1.69% | 2.43% |
| 2026/05/25 | 22.52% | 18.9% | 11.24% | 9.25% | 3.54% | 6.63% | 2.22% | 2.48% | 2.21% | 1.31% |
| 2026/05/26 | 22.13% | 19.47% | 9.8% | 10.99% | 5.11% | 4.89% | 3.65% | 0.97% | 2.22% | 2.19% |
| 2026/05/27 | 20.91% | 20.12% | 12.27% | 9.18% | 4.6% | 4.44% | 3.41% | 2.04% | 2% | 2.44% |
| 2026/05/28 | 22.53% | 19.67% | 8.94% | 10.59% | 5.19% | 4.91% | 3.24% | 1.6% | 1.49% | 2.13% |
| 2026/05/29 | 21.42% | 17.56% | 12.03% | 11.61% | 3.71% | 3% | 4.09% | 1.48% | 2.22% | 2.35% |
| 2026/05/30 | 24.59% | 19.56% | 10.23% | 8.66% | 4.02% | 3.81% | 5.01% | 1.73% | 2.06% | 1.47% |
| 2026/05/31 | 24.52% | 18.28% | 10.21% | 7.99% | 4.91% | 4.32% | 2.79% | 2.28% | 2.11% | 1.4% |
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In May 2026, Viator.com led with fluctuating spend shares, peaking at 32.29% and ending at 24.52%. GetYourGuide.com saw a mid-month surge, while Gocity.com maintained moderate stability. Tiqets.com and GeorgiaAquarium.org showed varied trends, with Tiqets.com peaking at 11.61%. NationalParks.org and MontereyBayAquarium.org had lower shares, with slight increases towards month-end. Tripster.com remained steady, closing at 1.40%.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/05/01 | 72 |
| 2026/05/02 | 79 |
| 2026/05/03 | 71 |
| 2026/05/04 | 74 |
| 2026/05/05 | 72 |
| 2026/05/06 | 77 |
| 2026/05/07 | 76 |
| 2026/05/08 | 84 |
| 2026/05/09 | 84 |
| 2026/05/10 | 77 |
| 2026/05/11 | 73 |
| 2026/05/12 | 78 |
| 2026/05/13 | 78 |
| 2026/05/14 | 80 |
| 2026/05/15 | 84 |
| 2026/05/16 | 86 |
| 2026/05/17 | 77 |
| 2026/05/18 | 79 |
| 2026/05/19 | 73 |
| 2026/05/20 | 79 |
| 2026/05/21 | 86 |
| 2026/05/22 | 79 |
| 2026/05/23 | 91 |
| 2026/05/24 | 87 |
| 2026/05/25 | 84 |
| 2026/05/26 | 85 |
| 2026/05/27 | 98 |
| 2026/05/28 | 92 |
| 2026/05/29 | 89 |
| 2026/05/30 | 103 |
| 2026/05/31 | 82 |
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May saw a dynamic shift in distinct advertisers, starting at 72 and peaking at 103. The month concluded with a notable increase, ending at 82.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Tiqets.com surged with a 2.93% click share increase, while viator.com dropped by 1.15%. Brooklyn Botanic Garden also rose by 1.08%.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | viator.com | getyourguide.com | gocity.com | tiqets.com | klook.com | citypass.com | georgiaaquarium.org | nationalparks.org | tripster.com | aquariumofpacific.org |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/05/01 | 31.48% | 10.09% | 8.35% | 6.6% | 9.17% | 4.18% | 4.42% | 1.31% | 4.07% | 1.75% |
| 2026/05/02 | 26.87% | 11.07% | 13.11% | 5.51% | 8.8% | 5.2% | 3.09% | 4.46% | 3.88% | 1.25% |
| 2026/05/03 | 26.99% | 25.27% | 7.71% | 3.98% | 5.85% | 3.42% | 4.86% | 1.18% | 2.57% | 2.1% |
| 2026/05/04 | 26.96% | 22.5% | 7.8% | 3.36% | 7.27% | 2.5% | 5.23% | 0.82% | 2.52% | 2.28% |
| 2026/05/05 | 24.8% | 23.09% | 10.84% | 3.92% | 9.37% | 4.52% | 2.68% | 0.64% | 2.84% | 2.62% |
| 2026/05/06 | 25.85% | 20.5% | 13.74% | 2.81% | 7.73% | 4.98% | 2.15% | 0.44% | 2.8% | 1.28% |
| 2026/05/07 | 27.53% | 22.51% | 7.02% | 6.78% | 7.06% | 4.52% | 3.26% | 1.53% | 2.15% | 1.34% |
| 2026/05/08 | 30.85% | 9.87% | 8.17% | 6.45% | 8.97% | 4.1% | 2.75% | 1.58% | 3.98% | 1.63% |
| 2026/05/09 | 26.33% | 10.75% | 12.88% | 5.16% | 8.64% | 4.64% | 3.16% | 1.74% | 3.81% | 1.44% |
| 2026/05/10 | 27.62% | 25.21% | 7.66% | 3.79% | 5.85% | 3.32% | 4.55% | 0.92% | 2.48% | 1.84% |
| 2026/05/11 | 22.41% | 22.63% | 10.5% | 5.06% | 8.59% | 3.72% | 2.24% | 1.45% | 3.71% | 1.54% |
| 2026/05/12 | 22.51% | 21.42% | 10.36% | 5.31% | 9.38% | 4.5% | 1.72% | 1.02% | 4.24% | 1.5% |
| 2026/05/13 | 29.11% | 25.89% | 8.28% | 5.02% | 6.08% | 3.95% | 2.22% | 1.63% | 1.86% | 0.76% |
| 2026/05/14 | 27.05% | 23.77% | 7.5% | 7.46% | 6.91% | 4.77% | 1.75% | 1.73% | 1.99% | 1.48% |
| 2026/05/15 | 30.82% | 9.86% | 8.16% | 6.45% | 8.96% | 4.09% | 2.74% | 1.7% | 3.98% | 1.63% |
| 2026/05/16 | 25.18% | 25.15% | 8.02% | 6.68% | 5.04% | 4.43% | 3.06% | 1.54% | 2.68% | 1.56% |
| 2026/05/17 | 20.46% | 22.94% | 9.91% | 7.38% | 7.61% | 5.09% | 3.27% | 2.04% | 3.8% | 1.51% |
| 2026/05/18 | 23.71% | 23.96% | 8.43% | 6.36% | 7.24% | 4.94% | 3.4% | 1.42% | 3.87% | 1.94% |
| 2026/05/19 | 22.72% | 22.07% | 10.89% | 7.72% | 5.34% | 5.56% | 2.99% | 1.19% | 2.62% | 1.51% |
| 2026/05/20 | 26.85% | 20.86% | 11.54% | 6.94% | 7.3% | 5.08% | 1.82% | 0.95% | 3.08% | 1.27% |
| 2026/05/21 | 22.3% | 20.22% | 8.87% | 8.62% | 6.99% | 4.93% | 2.88% | 2.23% | 3.03% | 1.36% |
| 2026/05/22 | 25.41% | 21.78% | 9.1% | 9.14% | 6.83% | 4.49% | 3.21% | 1.38% | 2.29% | 1.47% |
| 2026/05/23 | 24.42% | 19.25% | 11.66% | 8.2% | 5.5% | 4.77% | 2.58% | 2.38% | 2.6% | 1.64% |
| 2026/05/24 | 19.16% | 17.95% | 9.98% | 9.33% | 6.76% | 4.94% | 3.05% | 2.57% | 2.94% | 1.57% |
| 2026/05/25 | 22.88% | 19.39% | 9.38% | 9.37% | 9.96% | 2.68% | 2.19% | 2.21% | 1.71% | 1.96% |
| 2026/05/26 | 21.96% | 21.01% | 9.21% | 9.27% | 7.46% | 4.35% | 3.17% | 0.92% | 3.13% | 1.78% |
| 2026/05/27 | 24.48% | 19.79% | 10.04% | 9.43% | 6.77% | 3.65% | 2.67% | 1.76% | 2.66% | 1.57% |
| 2026/05/28 | 23% | 20.7% | 9.12% | 11.39% | 6.91% | 3.39% | 2.81% | 1.44% | 2.84% | 1.08% |
| 2026/05/29 | 24.5% | 19.81% | 11.62% | 8.65% | 4.48% | 4.56% | 2.29% | 1.42% | 2.83% | 1.26% |
| 2026/05/30 | 24.2% | 21.25% | 10.29% | 9.43% | 5.04% | 4.88% | 2.49% | 1.64% | 2.2% | 1.41% |
| 2026/05/31 | 23.83% | 20.79% | 9.98% | 7.63% | 6.49% | 3.47% | 3.08% | 2.24% | 1.91% | 1.56% |
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In May 2026, Viator.com led with fluctuating impressions, peaking early and stabilizing mid-month. GetYourGuide.com showed a strong start, with notable spikes. Gocity.com and Tiqets.com maintained moderate shares, while Klook.com and Citypass.com experienced varied trends. GeorgiaAquarium.org and NationalParks.org had lower, yet consistent shares. The month concluded with Viator.com maintaining dominance.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
See a different side of Acadia National Park by staying at an Airbnb. Our pet-friendly listings have the space and amenities to accommodate your whole...
Search for National Parks — Browse a full list of our countries most beautiful places. Explore Everything National Parks have to Offer. Destinations: Yellowstone, Yosemite, Grand Canyon, Everglades.
Explore Our National Parks And Learn How You Can Help Protect Them for Future Generations. Protecting National Parks. Nonpartisan.
Dry Tortugas National Park Is An Adventure Seeker's Paradise. Kayak, Snorkel & More. There's No Shortage Of Adventure When You Visit A National...
Zoo Atlanta Wild Encounters — Behind-the-scenes experiences with some of the wildest residents at the Zoo. If you’ve yearned to...
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In the realm of Google PPC, Airbnb’s ad for Acadia Park Cabins stands out with its pet-friendly allure, inviting travelers to experience a unique side of Acadia National Park. Meanwhile, National Parks Foundation and NPCA emphasize exploration and conservation, showcasing the beauty and importance of national parks. Visit Florida entices adventure seekers to Dry Tortugas, while Zoo Atlanta offers behind-the-scenes wild encounters, promising unforgettable experiences.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the US Hospitality Zoos & National Parks June 2026 Report
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Data within the US Hospitality Zoos & National Parks June 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
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