Log in Book a Demo

US Hospitality Zoos & National Parks - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Zoos & National Parks category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Zoos & National Parks – US

Google AI Overview visibility for Hospitality Zoos & National Parks US

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 48.8500638853
51.1499361147
48%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 33
67
33%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 4%
Navigational 3%
Seasonal 0%
Local 22%
Problem Solving 0%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 US Hospitality Zoos & National Parks brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data
Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
getyourguide.com 21.82
viator.com 18.29
tiqets.com 13.14
gocity.com 7
georgiaaquarium.org 6.33
klook.com 4.94
citypass.com 3.66
bronxzoo.com 3.6
montereybayaquarium.org 2.91
aquariumofpacific.org 2.08
others 16.23
  • getyourguide.com - 21.82%
  • viator.com - 18.29%
  • tiqets.com - 13.14%
  • gocity.com - 7%
  • georgiaaquarium.org - 6.33%
  • klook.com - 4.94%
  • citypass.com - 3.66%
  • bronxzoo.com - 3.6%
  • montereybayaquarium.org - 2.91%
  • aquariumofpacific.org - 2.08%
  • others - 16.23%

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC for hospitality, “getyourguide.com” leads with 21.82% click share, followed by “viator.com” at 18.29%. “Others” collectively hold 16.23%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Hospitality Zoos & National Parks brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

See more data
Share of Spend - Last Month
Share of Spend - Last Month
Date getyourguide.com viator.com tiqets.com klook.com gocity.com georgiaaquarium.org citypass.com bronxzoo.com montereybayaquarium.org aqua.org
2026/09/01 25.18% 14.77% 7.01% 1.82% 8.57% 11.41% 4.79% 2.84% 2.75% 1.11%
2026/09/02 30.26% 14.14% 9.97% 3.72% 6.63% 6.22% 6.36% 2.41% 2.59% 1.4%
2026/09/03 26.68% 16.31% 10.29% 3.87% 9.67% 6.07% 5.92% 2.42% 2.23% 0.63%
2026/09/04 25.97% 15.18% 12.97% 4.89% 10.3% 6.21% 6.13% 1.81% 2.06% 1.05%
2026/09/05 27.8% 19.73% 14.03% 4.08% 9.82% 3.93% 5.72% 1.94% 1.01% 0.69%
2026/09/06 22.94% 26.28% 19.27% 4.38% 8.67% 2.17% 3.89% 1.93% 0.87% 0.58%
2026/09/07 25.52% 24.11% 16.97% 5.87% 9.02% 2.02% 4.79% 1.67% 0.11% 0.61%
2026/09/08 25.99% 21.95% 13.64% 5.5% 6.89% 6.32% 4.18% 2.43% 1.47% 0.82%
2026/09/09 24.12% 22.07% 16.3% 5.7% 9.15% 4.51% 4.28% 2.36% 2.14% 0.74%
2026/09/10 27.43% 20.69% 14.54% 4.86% 8.9% 4.19% 4.57% 2.29% 2.18% 0.99%
2026/09/11 24.73% 21.57% 12.67% 3.78% 8.78% 8.59% 3.61% 1.95% 1.91% 0.73%
2026/09/12 22.42% 17.95% 13.86% 4.05% 8.19% 8.29% 3.33% 2.58% 3.55% 0.94%
2026/09/13 19.37% 20.42% 16.1% 6.39% 7.83% 8.39% 3.62% 2.35% 1.97% 0.95%
2026/09/14 20.26% 20.18% 11.32% 4.21% 10.31% 9.07% 3.26% 2.89% 2.51% 1.04%
2026/09/15 20.84% 22.3% 19.03% 4.85% 8.55% 4.62% 3.56% 2.26% 1.94% 0.86%
2026/09/16 24.45% 23.25% 16.08% 5.31% 8.92% 3.88% 4.48% 2.18% 1.98% 1.15%
2026/09/17 20.65% 22.66% 13.81% 5.48% 5.77% 8.92% 4.06% 2.45% 2.11% 1.22%
2026/09/18 17.98% 20.53% 18.11% 6.02% 9.12% 5.61% 3.7% 2.6% 2.45% 1.6%
2026/09/19 16.76% 23.01% 17.42% 6.17% 5.25% 8.01% 2.79% 2.12% 3.48% 1.29%
2026/09/20 21.68% 21.92% 14.81% 6.46% 8.65% 3.33% 3.5% 1.38% 2.12% 0.84%
2026/09/21 18.56% 21.29% 21.08% 7.17% 8.04% 5.45% 2.74% 2.36% 2.47% 1%
2026/09/22 22.92% 20.45% 16.38% 5.97% 9.55% 4.23% 4.36% 2.09% 1.8% 0.91%
2026/09/23 19.42% 21.06% 17.95% 6.01% 7.93% 6.9% 4.91% 1.86% 2.08% 0.63%
2026/09/24 21.61% 20.13% 21.38% 7.21% 7.75% 3.53% 4.7% 2.2% 1.95% 0.64%
2026/09/25 20.8% 16.27% 21.34% 6.88% 6.66% 6.33% 4.49% 2.26% 1.1% 0.9%
2026/09/26 21.65% 19.25% 18.67% 7.09% 7.06% 4.74% 5.54% 2.42% 1.92% 0.8%
2026/09/27 19.35% 23.28% 22.48% 6.28% 4.24% 4.74% 5.16% 1.97% 1.42% 0.75%
2026/09/28 24.03% 19.35% 16.86% 7.35% 5.98% 4.6% 6.8% 2.29% 2.36% 0.79%
2026/09/29 21.01% 16.97% 24.45% 6.66% 7.02% 5.79% 4.87% 1.91% 2.31% 0.75%
2026/09/30 34.66% 32.07% 11.16% 3.99% 3.16% 2.23% 1.61% 0.96% 0.77% 0.4%
  • getyourguide.com
  • viator.com
  • tiqets.com
  • klook.com
  • gocity.com
  • georgiaaquarium.org
  • citypass.com
  • bronxzoo.com
  • montereybayaquarium.org
  • aqua.org

Copyright © Adthena. All rights reserved.

In September 2026, GetYourGuide.com led with fluctuating spend, peaking at 34.66% on the 30th. Viator.com followed, ending strong at 32.07%. Tiqets.com and Klook.com showed consistent growth, while Gocity.com and GeorgiaAquarium.org had varied trends. Citypass.com and BronxZoo.com saw declines, with MontereyBayAquarium.org and Aqua.org maintaining low shares.

Market Exposure

Competitor Count for US Hospitality Zoos & National Parks

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

See more data
Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/09/01 81
2026/09/02 78
2026/09/03 81
2026/09/04 78
2026/09/05 73
2026/09/06 77
2026/09/07 72
2026/09/08 71
2026/09/09 73
2026/09/10 76
2026/09/11 71
2026/09/12 77
2026/09/13 82
2026/09/14 74
2026/09/15 80
2026/09/16 77
2026/09/17 78
2026/09/18 74
2026/09/19 75
2026/09/20 73
2026/09/21 72
2026/09/22 73
2026/09/23 74
2026/09/24 75
2026/09/25 73
2026/09/26 76
2026/09/27 63
2026/09/28 66
2026/09/29 68
2026/09/30 67

Copyright © Adthena. All rights reserved.

September saw fluctuating advertiser numbers, peaking at 82 on the 13th, then declining to 67 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for US Hospitality Zoos & National Parks

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data
Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
tiqets.com 1.9%
klook.com 1.19%
viator.com 0.87%
npca.org 0.54%
montereybayaquarium.org 0.45%
longwoodgardens.org -0.33%
sandiegozoo.org -0.35%
citypass.com -0.6%
getyourguide.com -0.72%
gocity.com -1.71%

Copyright © Adthena. All rights reserved.

Tiqets.com surged with a 1.90% click share increase, while gocity.com faced a decline of 1.71%.

Campaign Efficiency

US Hospitality Zoos & National Parks Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data
Date getyourguide.com viator.com tiqets.com klook.com gocity.com citypass.com georgiaaquarium.org tripster.com bronxzoo.com montereybayaquarium.org
2026/09/01 29.23% 17.3% 6.88% 2.89% 10.77% 6.94% 4.36% 1.32% 1.58% 1.35%
2026/09/02 33.66% 16.29% 10.69% 4.86% 7.61% 7.87% 2.39% 1.3% 1.14% 1.19%
2026/09/03 29.07% 18.16% 11.22% 5% 11.65% 7.32% 2.24% 1.68% 1.1% 0.98%
2026/09/04 28.99% 17.97% 12.54% 5.78% 12.2% 7.05% 2.18% 1.31% 0.86% 0.91%
2026/09/05 30.1% 20.9% 13.46% 5.11% 11.22% 6.26% 1.68% 1.1% 0.87% 0.47%
2026/09/06 24.24% 26.93% 17.89% 5.82% 9.32% 5.15% 0.84% 1.13% 0.92% 0.32%
2026/09/07 25.6% 24.13% 16.44% 7.38% 10.12% 5.61% 0.88% 0.88% 0.77% 0.08%
2026/09/08 27.22% 22.44% 13.72% 6.87% 8.85% 5.64% 2.66% 1.2% 1.17% 0.66%
2026/09/09 27.39% 23.57% 14.91% 6.45% 10.48% 4.9% 1.89% 1.01% 1.16% 0.98%
2026/09/10 28.84% 22.26% 14.36% 5.79% 10.29% 5.39% 1.55% 1.13% 1.11% 1.07%
2026/09/11 27.79% 22.99% 12.86% 4.85% 10.77% 5.06% 2.95% 1.16% 0.91% 0.89%
2026/09/12 26.46% 20.68% 14.19% 5.14% 9.99% 4.67% 2.82% 1.4% 1.41% 1.72%
2026/09/13 21.93% 22.07% 16.42% 7.94% 9.89% 5.17% 2.85% 1.11% 1.04% 0.91%
2026/09/14 22.93% 20.81% 12.98% 5.18% 13.46% 4.26% 3.05% 0.88% 1.47% 1.17%
2026/09/15 22.75% 22.98% 17.48% 6.05% 10.84% 4.65% 1.99% 1.24% 1.06% 0.88%
2026/09/16 24.81% 24.62% 15.8% 6.32% 10.36% 4.62% 1.59% 1.4% 1.05% 0.89%
2026/09/17 22.86% 23.89% 14.58% 6.66% 8.35% 3.93% 3.17% 0.99% 1.19% 0.95%
2026/09/18 21.57% 21.11% 16.07% 8.21% 10.34% 4.18% 2.26% 1.4% 1.19% 1.11%
2026/09/19 18.94% 23.73% 18.12% 7.98% 8.47% 2.9% 3.04% 1.48% 1.07% 1.65%
2026/09/20 21.03% 22.9% 14.39% 7.71% 10.85% 3.19% 1.39% 1.29% 0.72% 0.99%
2026/09/21 20.17% 22.81% 18.94% 9% 10.61% 3.1% 1.83% 1.36% 1.15% 1.16%
2026/09/22 22.74% 21.12% 16.85% 7.88% 11.47% 4.92% 1.52% 1.2% 0.96% 0.84%
2026/09/23 20.57% 21.43% 18.31% 7.86% 10.28% 5.72% 2.43% 1.47% 0.99% 1.01%
2026/09/24 23.44% 21.01% 19.36% 8.23% 9.57% 4.76% 1.49% 1.32% 1.04% 0.92%
2026/09/25 22.74% 18.14% 20.09% 8.52% 8.47% 4.67% 2.51% 1.53% 1.01% 0.53%
2026/09/26 22.5% 20.18% 19.07% 8.74% 8.59% 5.34% 1.7% 1.72% 1.18% 0.94%
2026/09/27 20.35% 24.27% 21.08% 8.25% 4.53% 5.59% 1.83% 1.44% 0.77% 0.66%
2026/09/28 25.07% 20.59% 16.68% 9.11% 7.13% 6.93% 1.57% 1.34% 1.01% 1.12%
2026/09/29 23.42% 18.86% 20.65% 8.5% 8.31% 5.77% 2.11% 1.19% 0.93% 1.21%
2026/09/30 38% 31.2% 9.17% 4.88% 4.21% 2.25% 0.86% 0.52% 0.47% 0.34%
  • getyourguide.com
  • viator.com
  • tiqets.com
  • klook.com
  • gocity.com
  • citypass.com
  • georgiaaquarium.org
  • tripster.com
  • bronxzoo.com
  • montereybayaquarium.org

Copyright © Adthena. All rights reserved.

In September 2026, GetYourGuide.com led with fluctuating impressions, peaking at 38.00% on the 30th. Viator.com followed, ending at 31.20%. Tiqets.com saw a decline, closing at 9.17%. Klook.com and Gocity.com showed varied trends, finishing at 4.88% and 4.21%, respectively.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Hospitality Zoos & National Parks

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data
Google Text Ad Copy Insights & Creative Trends for US Hospitality Zoos & National Parks - Last month
  1. 1
    Acadia National Park, Maine, United States Vacation Rentals -... https://www.airbnb.com

    Book Vacation Rentals From Local Hosts - Condos, Houses, Cabins, and More! Airbnb Has 7+ Million Unique Listings Worldwide. Reserve Yours Today! Low Prices. Over 100,000 Cities.

  2. 2
    Garden of the Gods, Colorado Springs - Book Tickets & Tours -... https://www.getyourguide.com

    Make the most of each moment when you travel. Skip the hassle and book in advance. Find the best experiences, tours, and activities for your trip with GetYourGuide. Must-see attractions. Top-rated things to do. Top attraction tickets. Incredible experiences. Thousands of destinations.

  3. 3
    Acadia National Park https://www.nationalparks.org

    Acadia National Park offers hiking, biking, camping, breathtaking views of jagged coastlines, and pristine lakes. Comprised of a cluster of islands along…

  4. 4
    Shenandoah National Park | Home To 22 National Parks https://www.virginia.org

    Visitors will enjoy Shenandoah Nat'l Park, Great Falls Nat'l Park, and Blue Ridge Parkway. History buffs will enjoy Virginia's Nat'l Battlefield Parks, monuments...

  5. 5
    Dry Tortugas National Park - Official Tourism Site https://www.visitflorida.com

    Dry Tortugas National Park Is An Adventure Seeker's Paradise. Kayak, Snorkel & More. There's No Shortage Of Adventure When You Visit A National...

Copyright © Adthena. All rights reserved.

In the realm of Google PPC, five advertisers shine with compelling narratives. Airbnb entices with diverse vacation rentals, boasting over 7 million listings. GetYourGuide simplifies travel with pre-booked experiences, highlighting top attractions. National Parks Foundation captivates with Acadia’s natural beauty. Virginia.org celebrates Shenandoah’s historical allure. Visit Florida invites adventurers to explore Dry Tortugas’ aquatic wonders. Each ad weaves a unique story, drawing travelers into unforgettable journeys.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.