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US Logistics Parcel Services - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Parcel Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Parcel Services – US

Google AI Overview visibility for Logistics Parcel Services US

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 15.3298808471
84.6701191529
15%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 49
51
49%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 0%
Transactional 13%
Navigational 8%
Seasonal 0%
Local 8%
Problem Solving 30%

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Market Exposure

Share of Clicks for top 10 US Logistics Parcel Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
usps.com 63.43
ups.com 15.5
theupsstore.com 8.27
stamps.com 4.5
fedex.com 3.27
shipstation.com 1.92
goshippo.com 0.56
everydoordirectmail.com 0.32
amazon.com 0.3
easyship.com 0.28
others 1.65
  • usps.com - 63.43%
  • ups.com - 15.5%
  • theupsstore.com - 8.27%
  • stamps.com - 4.5%
  • fedex.com - 3.27%
  • shipstation.com - 1.92%
  • goshippo.com - 0.56%
  • everydoordirectmail.com - 0.32%
  • amazon.com - 0.3%
  • easyship.com - 0.28%
  • others - 1.65%

Copyright © Adthena. All rights reserved.

USPS.com dominates with 63.43% click share, followed by UPS.com at 15.5%. The UPS Store captures 8.27%, while others collectively hold 1.65%.

Market Exposure

Share of Spend for the top 10 US Logistics Parcel Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date usps.com stamps.com shipstation.com ups.com fedex.com postagestation.com goshippo.com theupsstore.com easyship.com everydoordirectmail.com
2026/03/01 60.75% 10.79% 5.15% 7.94% 2.67% 0% 2.89% 3.42% 0.04% 1.97%
2026/03/02 59.74% 11.91% 3.67% 12.42% 1.59% 0% 1.67% 2.64% 0.04% 0.06%
2026/03/03 49.24% 10.58% 6.64% 11.66% 3.62% 5.55% 3.8% 3.4% 0.07% 0.06%
2026/03/04 52.06% 5.51% 2.71% 22.56% 1.32% 1.43% 1.55% 7.48% 0.1% 0.07%
2026/03/05 49.77% 7.3% 5.41% 18.29% 3.95% 0% 4.86% 2.47% 0.14% 0.04%
2026/03/06 55.37% 9.41% 4.39% 15.05% 1.76% 1.53% 2.37% 0.49% 4% 0.06%
2026/03/07 42.75% 9.79% 7.42% 26.42% 2.71% 0% 0.9% 2.63% 2.99% 0.04%
2026/03/08 47.12% 7.06% 6.08% 24.91% 2.81% 4.08% 0.74% 1.67% 0.03% 0.06%
2026/03/09 45.35% 9.93% 5.54% 23.27% 2.22% 0% 2.73% 3.56% 1.24% 1.49%
2026/03/10 45.43% 8.26% 7.23% 12.27% 2.22% 3.48% 5.97% 4.31% 1.68% 2.07%
2026/03/11 52.97% 9.2% 2.39% 11.4% 1.68% 2.01% 4.73% 1.93% 1.96% 4.69%
2026/03/12 57.93% 9.06% 4.85% 10.53% 1.77% 0% 1.64% 6.66% 0.26% 2.37%
2026/03/13 51.78% 11.44% 7.82% 12.72% 1.63% 0% 1.87% 2.76% 0.36% 0.06%
2026/03/14 59.02% 7.67% 3.05% 11.77% 4.06% 1.64% 4.78% 2.08% 0.2% 1.97%
2026/03/15 54.3% 10.44% 4.96% 16.41% 1.73% 0.9% 1.43% 3.33% 0.15% 1.81%
2026/03/16 49.69% 10.88% 6.38% 10.95% 6.24% 0% 1.88% 6.59% 0.19% 2.2%
2026/03/17 55.45% 12.36% 5.47% 10.34% 3.53% 0% 3.11% 2.35% 1.93% 0.04%
2026/03/18 57.18% 8.75% 4.51% 9% 2.69% 0% 1.2% 5.86% 3.15% 1.35%
2026/03/19 58.79% 10.85% 3.96% 13.96% 1.85% 0% 0.64% 4.51% 0.16% 0.07%
2026/03/20 56.05% 9.98% 6.29% 9.01% 2.77% 1.66% 1.08% 5.17% 1.63% 0.07%
2026/03/21 56.14% 11.06% 10.08% 6.87% 2.88% 1.42% 2.38% 2.58% 0.16% 1.7%
2026/03/22 53.25% 9.09% 3.67% 14.1% 3.22% 0% 3.81% 5.11% 2.69% 1.77%
2026/03/23 51.22% 12.15% 10.09% 8.43% 4.5% 1.85% 1.08% 2.97% 0.15% 2.22%
2026/03/24 51.38% 10.84% 6.24% 14.33% 1.7% 0% 1.14% 2.9% 4.21% 0.07%
2026/03/25 57.52% 8.36% 4.74% 4.12% 1.66% 3.8% 1.13% 3.44% 1.87% 8.86%
2026/03/26 63.59% 7.74% 4.43% 10.95% 1.39% 0% 0.62% 1.68% 0.24% 6.24%
2026/03/27 56.24% 8.7% 9.6% 7.04% 3.13% 1.64% 0.7% 6.39% 3.19% 0.05%
2026/03/28 52.87% 8.93% 10.31% 10.24% 3.17% 0% 0.81% 2.37% 0.24% 5.6%
2026/03/29 0.34% 16.31% 16.9% 31.05% 4.58% 0.04% 4.23% 11.44% 0.34% 0%
2026/03/30 52.5% 7.66% 7.71% 10.02% 4.2% 3.16% 1.98% 5.02% 4.31% 0%
2026/03/31 53.75% 10.33% 10.14% 8.29% 4.83% 3.77% 2.52% 1.4% 0.05% 0%
  • usps.com
  • stamps.com
  • shipstation.com
  • ups.com
  • fedex.com
  • postagestation.com
  • goshippo.com
  • theupsstore.com
  • easyship.com
  • everydoordirectmail.com

Copyright © Adthena. All rights reserved.

In March 2026, USPS led with fluctuating spend, peaking at 63.59% on the 26th. Stamps.com and ShipStation showed steady activity, while UPS surged on the 29th with 31.05%. The month ended with USPS at 53.75%.

Market Exposure

Competitor Count for US Logistics Parcel Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 160
2026/03/02 169
2026/03/03 183
2026/03/04 187
2026/03/05 188
2026/03/06 179
2026/03/07 164
2026/03/08 164
2026/03/09 168
2026/03/10 170
2026/03/11 170
2026/03/12 158
2026/03/13 165
2026/03/14 157
2026/03/15 153
2026/03/16 179
2026/03/17 180
2026/03/18 167
2026/03/19 163
2026/03/20 164
2026/03/21 141
2026/03/22 144
2026/03/23 176
2026/03/24 147
2026/03/25 153
2026/03/26 146
2026/03/27 149
2026/03/28 143
2026/03/29 143
2026/03/30 157
2026/03/31 166

Copyright © Adthena. All rights reserved.

March began with 160 advertisers, peaking at 188 by the 5th. A mid-month dip to 141 on the 21st was followed by a recovery, ending at 166.

Campaign Efficiency

Market Loss & Market Gains for US Logistics Parcel Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
usps.com 3.99%
theupsstore.com 2.41%
shipstation.com 0.73%
everydoordirectmail.com 0.25%
stamps.com 0.2%
amazon.com -0.05%
uspsdelivers.com -0.1%
fedex.com -0.29%
goshippo.com -0.29%
ups.com -7.05%

Copyright © Adthena. All rights reserved.

USPS.com surged by 3.99%, while UPS.com dropped by 7.05%. The UPS Store gained 2.41%, and ShipStation rose by 0.73%.

Campaign Efficiency

US Logistics Parcel Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date usps.com stamps.com shipstation.com ups.com fedex.com theupsstore.com postagestation.com goshippo.com amazon.com easyship.com
2026/03/01 58.42% 14.28% 4.53% 6.22% 2.86% 5.26% 0% 2.31% 0.32% 0.02%
2026/03/02 53.87% 18.23% 3.23% 12.31% 1.88% 3.13% 0% 1.1% 0.27% 0.02%
2026/03/03 43.17% 15.93% 7.74% 9.7% 4.59% 5.45% 4.73% 3.64% 0.57% 0.02%
2026/03/04 45.44% 7.94% 2.52% 24.05% 1.66% 11.91% 1.14% 0.9% 0.33% 0.03%
2026/03/05 43.35% 11.04% 4.83% 19.55% 5.58% 3.4% 0% 4.42% 2.02% 0.04%
2026/03/06 52.26% 13.18% 3.78% 13.49% 1.64% 0.63% 1.2% 1.81% 3.53% 3.65%
2026/03/07 39.3% 12.1% 6.47% 27.44% 3.37% 4.89% 0% 0.46% 0.3% 2.39%
2026/03/08 42.38% 9.17% 5.55% 28.5% 3.5% 1.86% 3.6% 0.44% 0.39% 0.03%
2026/03/09 39.12% 13.11% 5.17% 25.66% 2.91% 5.37% 0% 2.45% 0.29% 1.04%
2026/03/10 40.11% 12.25% 6.25% 11.12% 3.2% 6.86% 3.04% 5.53% 2.43% 1.55%
2026/03/11 48.36% 12.77% 2.02% 11.55% 2.32% 3.54% 1.86% 4.62% 0.39% 1.91%
2026/03/12 53.69% 12.81% 5.11% 9.59% 2.22% 10.31% 0% 0.78% 0.38% 0.05%
2026/03/13 42.18% 17.09% 7.31% 12.12% 2.54% 4.77% 0% 1.08% 7.62% 0.08%
2026/03/14 54.64% 10.73% 2.85% 12.41% 6.02% 3.81% 1.34% 3.88% 0.41% 0.04%
2026/03/15 50.55% 13.53% 3.95% 18.69% 1.94% 4.62% 1.23% 0.83% 0.49% 0.03%
2026/03/16 43.64% 15.39% 6.28% 9.65% 8.76% 9.44% 0% 1.19% 0.32% 0.04%
2026/03/17 49.58% 17.31% 5.18% 10.21% 3.76% 4.62% 0% 2.62% 0.27% 1.71%
2026/03/18 52.66% 11.97% 3.95% 7.58% 3.74% 10.43% 0% 0.67% 0.28% 2.85%
2026/03/19 56.73% 13.88% 2.99% 13.21% 2.09% 6.44% 0% 0.37% 0.3% 0.06%
2026/03/20 50.21% 13.4% 5.6% 9.1% 3.97% 7.18% 1.36% 0.6% 2.08% 1.4%
2026/03/21 49.9% 14.17% 9.63% 7.53% 3.33% 4.3% 1.17% 1.91% 4.91% 0.04%
2026/03/22 46.48% 11.74% 3.68% 16.68% 4% 8.03% 0% 3.48% 0.24% 2.36%
2026/03/23 44.17% 16.04% 9.86% 9.42% 6.67% 4.5% 1.59% 0.62% 2.37% 0.03%
2026/03/24 49.1% 15.07% 6% 12.26% 1.97% 3.98% 0% 0.64% 0.45% 3.94%
2026/03/25 56.34% 11.68% 5.65% 2.39% 2.27% 4.88% 3.54% 0.62% 0.34% 1.84%
2026/03/26 53.61% 11.84% 4.89% 16.08% 1.61% 4.28% 0% 0.34% 0.16% 0.09%
2026/03/27 49.6% 11.8% 8.55% 8.4% 3.59% 10.7% 1.38% 0.39% 0.25% 2.89%
2026/03/28 50.42% 11.76% 9.62% 10.85% 4.4% 3.93% 0% 0.48% 0.26% 0.06%
2026/03/29 0.35% 18.55% 13.79% 28.54% 5.24% 16.45% 0.01% 3.3% 0.33% 0.1%
2026/03/30 45% 10.73% 7.23% 11.6% 5.38% 8.45% 2.79% 1.79% 0.15% 4.25%
2026/03/31 46.93% 16.53% 10.38% 6.8% 6% 3.4% 3.37% 2.35% 0.23% 0.02%
  • usps.com
  • stamps.com
  • shipstation.com
  • ups.com
  • fedex.com
  • theupsstore.com
  • postagestation.com
  • goshippo.com
  • amazon.com
  • easyship.com

Copyright © Adthena. All rights reserved.

USPS led March with fluctuating impressions, peaking at 58.42% and dipping to 0.35%. Stamps.com and ShipStation showed steady presence, while UPS surged mid-month. FedEx and others maintained lower shares. March ended with USPS at 46.93%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Logistics Parcel Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Logistics Parcel Services - Last month
  1. 1
    The Smart Way to Ship Orders | All-in-One Shipping Solution https://www.shipstation.com › free-trial › try-now

    The Fastest, Most Affordable Way To Ship Products To Your Customers. Up To 90% Off Rates. Save...

  2. 2
    US Postal Service Online https://www.stamps.com

    Print Postage Anytime-Anywhere — On-demand, all-in-one mailing and shipping solution that saves businesses time and money.

  3. 3
    UPS® Official Website https://www.ups.com

    Ship Now and Save — Gain Access to Shipping Discounts and Other Key Benefits. Tell Us Your Shipping Needs and Start Saving with a Personalized Discount Now.

  4. 4
    Welcome to The Postal Store® https://store.usps.com

    Mail obsessed? Shop here — Need postal merch? The Postal Store® has everything you could ever want. For the mail obsessed, The Postal Store® has what you need. Send Letters and Cards. Browse Our Online Store.

  5. 5
    USPS® Business Shipping https://www.uspsdelivers.com

    Shipping for Your Business — Discover How USPS® Provides Dynamic Shipping Services for Businesses. Trust USPS® With...

Copyright © Adthena. All rights reserved.

In the competitive world of logistics, ShipStation stands out with its promise of up to 90% off shipping rates, emphasizing affordability and speed. Stamps.com offers convenience with on-demand postage printing, while UPS highlights personalized discounts. USPS caters to both business needs and postal enthusiasts, showcasing diverse offerings.

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