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US Logistics Parcel Services - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Parcel Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Logistics Parcel Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
usps.com 63.08
theupsstore.com 11.91
ups.com 8.12
stamps.com 7.15
fedex.com 2.88
goshippo.com 1.34
pitneybowes.com 1.32
uline.com 0.49
pirateship.com 0.42
ipostal1.com 0.42
others 2.87

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USPS dominates with 63.08% click share, followed by The UPS Store at 11.91%. Others collectively hold 2.87%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Logistics Parcel Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date usps.com stamps.com ups.com uspsdelivers.com pitneybowes.com goshippo.com fedex.com theupsstore.com uline.com pirateship.com
2025/05/01 52.05% 18.87% 2.41% 0.88% 5.03% 0.61% 2.26% 5.74% 2.39% 0.72%
2025/05/02 41.92% 25.3% 3.52% 0.24% 0.51% 1.13% 2.69% 9.97% 2.36% 1.12%
2025/05/03 40.69% 26.7% 3.04% 0.15% 0.32% 5.96% 2.52% 9.69% 1.85% 0.71%
2025/05/04 36.11% 20.77% 4.59% 1.75% 5.51% 6.7% 7.62% 4.91% 1.22% 2.65%
2025/05/05 33.19% 20.7% 6.18% 0.15% 3.89% 11.08% 5.05% 11.58% 1.32% 0.74%
2025/05/06 38.85% 25.24% 7.3% 0.15% 2.3% 5.4% 2.56% 7.95% 1.75% 1.23%
2025/05/07 37.43% 23.42% 3.5% 0.19% 4.45% 7.69% 2.44% 7.78% 2.17% 0.76%
2025/05/08 40.05% 19.8% 8.69% 0.22% 4.85% 6.03% 2.87% 5.48% 1.78% 1.07%
2025/05/09 36.68% 21.78% 4.45% 3.36% 4.02% 11.33% 1.82% 5.54% 1.55% 0.71%
2025/05/10 41.53% 22.65% 11.4% 0.15% 0.3% 3% 2.77% 7.5% 1.67% 0.75%
2025/05/11 35.07% 18.43% 9.25% 2.62% 4.41% 11.75% 2.98% 6.71% 1.13% 0.88%
2025/05/12 22.93% 22.88% 16.63% 1.58% 4.96% 10.42% 2.69% 5.77% 1.12% 2.32%
2025/05/13 31.19% 21.49% 11.49% 0.16% 2% 7.03% 4.93% 7.69% 1.4% 1.22%
2025/05/14 36.46% 19.03% 16.85% 0.19% 0.29% 3.47% 3.42% 7.65% 1.8% 1.07%
2025/05/15 27.6% 20.21% 16.45% 2.74% 1.88% 4.38% 8.24% 9% 1.7% 1.49%
2025/05/16 32.14% 23.93% 2.91% 0.16% 7.72% 2.52% 13.69% 6.24% 1.3% 0.84%
2025/05/17 41.53% 16.65% 14.36% 4.5% 1.57% 0.43% 2.69% 7.78% 0.83% 0.83%
2025/05/18 39.8% 16.86% 10.59% 0.19% 4.72% 4.18% 7.11% 7.3% 0.95% 0.78%
2025/05/19 42.08% 18.83% 10.39% 0.17% 1.8% 4.44% 2.42% 7.16% 1.32% 2.92%
2025/05/20 46.85% 25.66% 7.2% 0.19% 0.36% 0.52% 2.54% 4.2% 2.18% 1.27%
2025/05/21 51.56% 17.31% 9.31% 0.17% 0.25% 0.46% 2.1% 5.08% 2.32% 1.47%
2025/05/22 38.27% 15.33% 23.55% 0.14% 0.26% 0.42% 1.5% 9.53% 1.9% 3.04%
2025/05/23 36.25% 18.65% 18.98% 0.13% 3.56% 7.94% 1.32% 2.76% 1.17% 1.01%
2025/05/24 42.4% 17.92% 21.93% 0.15% 2.07% 4.44% 1.42% 2.16% 0.91% 0.83%
2025/05/25 53.79% 14.98% 0.15% 0.3% 2.33% 2.7% 8.43% 5.59% 1% 1%
2025/05/26 51.34% 15.06% 0.04% 1.93% 2.42% 5.03% 1.84% 4.49% 1.1% 3.1%
2025/05/27 36.85% 19.59% 18.66% 0.15% 2.29% 5.2% 1.83% 4.41% 1.51% 1.2%
2025/05/28 39.35% 19.43% 14.38% 1.73% 3.91% 6.85% 2.12% 2.15% 1.17% 2.98%
2025/05/29 34.71% 16.65% 12.84% 0.13% 8.11% 7.8% 1.42% 9.55% 1.21% 1.4%
2025/05/30 44.63% 15.56% 17.15% 0.13% 0.31% 4.11% 2.02% 8.22% 1.23% 0.65%
2025/05/31 50.85% 21.63% 5.2% 4.81% 4.03% 2.63% 2.17% 0.89% 0.8% 0.76%

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USPS dominated May with fluctuating spend, peaking at 53.79% on the 25th. Stamps.com and UPS saw varied trends, while USPSDelivers and PitneyBowes had minor shares. The month ended with USPS leading.

Market Exposure

Competitor Count for US Logistics Parcel Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 236
2025/05/02 256
2025/05/03 217
2025/05/04 230
2025/05/05 243
2025/05/06 263
2025/05/07 268
2025/05/08 276
2025/05/09 274
2025/05/10 255
2025/05/11 267
2025/05/12 267
2025/05/13 299
2025/05/14 285
2025/05/15 284
2025/05/16 276
2025/05/17 258
2025/05/18 252
2025/05/19 272
2025/05/20 270
2025/05/21 254
2025/05/22 250
2025/05/23 255
2025/05/24 244
2025/05/25 253
2025/05/26 284
2025/05/27 252
2025/05/28 255
2025/05/29 261
2025/05/30 261
2025/05/31 235

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May began with 236 advertisers, peaking at 299 mid-month. A steady decline followed, ending at 235.

Campaign Efficiency

Market Loss & Market Gains for US Logistics Parcel Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
usps.com 7.25%
easyship.com 0.21%
pirateship.com 0.14%
adoorn.com 0.06%
aftership.com 0.06%
goshippo.com -0.5%
fedex.com -0.89%
ups.com -1.18%
stamps.com -1.35%
theupsstore.com -2.96%

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USPS.com surged with a 7.25% click share increase, while TheUPSStore.com dropped by 2.96%.

Campaign Efficiency

US Logistics Parcel Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date usps.com stamps.com uspsdelivers.com pitneybowes.com ups.com fedex.com goshippo.com theupsstore.com uline.com pirateship.com
2025/05/01 49.4% 20.98% 1.71% 5.2% 1.56% 1.75% 0.31% 7.67% 2.48% 0.39%
2025/05/02 49.98% 17.67% 0.09% 0.49% 2.1% 2.32% 0.58% 13.01% 2.63% 0.59%
2025/05/03 43% 23.77% 0.05% 0.32% 2.32% 2.25% 4.58% 12.91% 1.94% 0.43%
2025/05/04 41.95% 19.19% 1.53% 4.47% 6.09% 6.26% 4.59% 6.31% 1.26% 1.79%
2025/05/05 40.92% 16.42% 0.05% 3.3% 5.37% 3.09% 8.13% 14.6% 1.42% 0.42%
2025/05/06 42.29% 26.41% 0.04% 2.06% 4.29% 1.98% 4.06% 10.24% 1.83% 0.68%
2025/05/07 40.72% 19.83% 0.07% 4.07% 4.13% 2.13% 6.01% 10.27% 2.56% 0.47%
2025/05/08 47.32% 18.37% 0.07% 4.07% 4.82% 3.79% 4.36% 6.83% 1.98% 0.59%
2025/05/09 45.86% 19.09% 3.07% 3.21% 2.47% 1.38% 7.8% 6.57% 1.57% 0.38%
2025/05/10 49.68% 17.01% 0.04% 0.29% 8.82% 2.26% 2.09% 9.74% 1.89% 0.44%
2025/05/11 44.56% 14.75% 2.63% 4.05% 6.83% 2.3% 8.34% 8.66% 1.19% 0.49%
2025/05/12 23.1% 22.82% 1.6% 5.01% 14.98% 2.14% 8.02% 8.6% 1.29% 3.75%
2025/05/13 32.89% 21.73% 0.08% 1.78% 11.07% 3.67% 5.3% 10.08% 1.45% 0.74%
2025/05/14 43.33% 14.35% 0.08% 0.26% 13.98% 2.96% 2.64% 9.93% 2.01% 0.66%
2025/05/15 29.07% 17.39% 2.99% 1.67% 15.45% 8.24% 3.36% 12.05% 1.84% 1.95%
2025/05/16 36.57% 23.13% 0.06% 8.22% 1.86% 11.47% 1.81% 7.37% 1.37% 0.47%
2025/05/17 42.68% 14.12% 4.9% 1.91% 14.28% 2.31% 0.23% 10.31% 0.91% 0.52%
2025/05/18 41.39% 14.53% 0.09% 4.81% 9.04% 5.96% 3.26% 10.64% 1.11% 0.58%
2025/05/19 41.81% 16.97% 0.07% 1.64% 9.65% 2.21% 5.68% 10.13% 1.55% 2.25%
2025/05/20 47.74% 25.14% 0.08% 0.33% 5.42% 2.34% 0.25% 5.86% 2.57% 0.94%
2025/05/21 55.04% 15.32% 0.06% 0.22% 6.27% 1.84% 0.21% 6.85% 2.63% 0.99%
2025/05/22 38.09% 13.49% 0.06% 0.23% 22.18% 1.46% 0.2% 13.83% 2.25% 2.32%
2025/05/23 41.41% 19.99% 0.07% 3.66% 11.96% 1.39% 6.99% 3.78% 1.52% 0.69%
2025/05/24 47.03% 19.32% 0.08% 2.07% 13.98% 1.45% 3.79% 3.95% 1.24% 0.73%
2025/05/25 57.91% 12.94% 0.15% 2.27% 0.11% 4.65% 2.15% 7.05% 1.21% 0.72%
2025/05/26 52.95% 12.5% 1.93% 2.21% 0.02% 1.59% 3.9% 6.7% 1.37% 2.57%
2025/05/27 46.6% 16.06% 0.08% 2.34% 11.91% 1.66% 4.41% 5.61% 1.81% 0.9%
2025/05/28 44.65% 18.15% 1.93% 3.88% 10.3% 1.96% 5.76% 3.97% 1.38% 2.52%
2025/05/29 35.1% 16.76% 0.07% 8.64% 8.63% 1.49% 6.34% 12.95% 1.37% 1.99%
2025/05/30 49.07% 12.71% 0.09% 0.28% 12.73% 2.24% 3.52% 10.85% 1.43% 0.48%
2025/05/31 55.62% 18.86% 5.25% 3.75% 3.23% 2.19% 2.02% 1.44% 0.97% 0.57%

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USPS dominated May with fluctuating impressions, peaking at 57.91% on the 25th. Stamps.com saw a decline, while UPS surged mid-month, reaching 22.18% on the 22nd. The month concluded with USPS leading at 55.62%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Logistics Parcel Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Simplified Flat-Rate Shipping https://www.fedex.com

    No Surprise Or Hidden Fees — Unlock savings: Create online account for Expedited & Standard; Domestic or Intl Shipping. Predictable...

  2. 2
    PitneyShip® Shipping Software | Official USPS® Partner https://www.pitneybowes.com

    Save on USPS® shipping rates, get free USPS® package tracking and print discounted labels.

  3. 3
    Print Postage Anytime-Anywhere - Buy & Print Postage from... https://www.stamps.com

    Stamps.com® helps businesses spend less time sending and more time minding their business. On-demand, all-in-one mailing and...

  4. 4
    The UPS Store® https://www.theupsstore.com

    The UPS Store® Services — Promote Your Small Business With Help From The UPS Store®. Learn About Our Print Services. Find...

  5. 5
    Welcome to USPS https://www.usps.com

    Track packages with USPS — From Boxes To Stamps, We Can Help With All Your Business Shipping & Mailing Needs. Take the...

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In the competitive world of logistics, FedEx, Pitney Bowes, Stamps.com, The UPS Store, and USPS captivate with unique propositions. FedEx emphasizes transparency with flat-rate shipping, while Pitney Bowes offers USPS savings. Stamps.com simplifies business mailing, The UPS Store supports small businesses, and USPS ensures comprehensive shipping solutions.

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