US Logistics Parcel Services - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Parcel Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Parcel Services – US

Google AI Overview visibility for Logistics Parcel Services US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 17.7258896307
82.2741103693
17%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 51
49
51%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 0%
Transactional 16%
Navigational 7%
Seasonal 0%
Local 8%
Problem Solving 30%

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Market Exposure

Share of Clicks for top 10 US Logistics Parcel Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
usps.com 65.67
ups.com 16.82
theupsstore.com 6.67
stamps.com 3.71
fedex.com 2.6
shipstation.com 1.18
goshippo.com 0.62
postagestation.com 0.48
easyship.com 0.25
uspsdelivers.com 0.25
others 1.75
  • usps.com - 65.67%
  • ups.com - 16.82%
  • theupsstore.com - 6.67%
  • stamps.com - 3.71%
  • fedex.com - 2.6%
  • shipstation.com - 1.18%
  • goshippo.com - 0.62%
  • postagestation.com - 0.48%
  • easyship.com - 0.25%
  • uspsdelivers.com - 0.25%
  • others - 1.75%

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In the logistics PPC landscape, usps.com dominates with 65.67% click share, followed by ups.com at 16.82%. The “others” category holds 1.75%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Logistics Parcel Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date usps.com stamps.com shipstation.com ups.com goshippo.com uspsdelivers.com theupsstore.com fedex.com easyship.com postagestation.com
2026/02/01 59.61% 11.73% 3.88% 10.25% 0.9% 0.08% 2.63% 3.66% 0.11% 0%
2026/02/02 42.85% 13.32% 6.81% 8.6% 1.94% 2.6% 4.59% 1.47% 1.82% 1.24%
2026/02/03 50.98% 8.44% 5.95% 13.4% 2.86% 0.05% 3.39% 2.62% 1.49% 0.97%
2026/02/04 50.8% 8.84% 6.21% 9.77% 4.32% 0.04% 2.76% 3.34% 2.9% 1.01%
2026/02/05 50.24% 9.55% 4.87% 17.97% 3.78% 1.12% 0.8% 1.27% 2.82% 1.53%
2026/02/06 48.54% 8.5% 3.74% 17.41% 2.01% 1.64% 3.69% 2.73% 4.01% 1.43%
2026/02/07 51.18% 12.11% 2.54% 12.93% 3.36% 0.06% 3.21% 5.15% 3.33% 2.37%
2026/02/08 53.62% 10.02% 0.45% 13.09% 1.05% 2.67% 6.61% 2.55% 1.67% 4.23%
2026/02/09 57.21% 7.23% 2.01% 17.1% 1.26% 0.04% 6.43% 1.81% 0% 1.4%
2026/02/10 54.93% 9.37% 1.82% 18.6% 2.52% 0.07% 2.28% 1.2% 1.96% 2.55%
2026/02/11 47.27% 8.68% 4.66% 11.79% 1.67% 0.06% 4.17% 7.62% 3.05% 2.78%
2026/02/12 50.62% 9.48% 4.83% 17.81% 3.75% 1.11% 0.8% 1.26% 2.8% 1.52%
2026/02/13 47.97% 8.41% 3.69% 17.23% 1.99% 1.62% 3.65% 2.69% 3.96% 1.41%
2026/02/14 50.74% 12.01% 2.52% 12.81% 3.33% 0.06% 3.18% 5.11% 3.3% 2.35%
2026/02/15 53.61% 10.02% 0.45% 13.09% 1.04% 2.67% 6.61% 2.55% 1.67% 4.23%
2026/02/16 57.15% 7.24% 2.01% 17.08% 1.26% 0.04% 6.42% 1.81% 0% 1.4%
2026/02/17 32.28% 12.65% 9.68% 16.26% 1.8% 3.14% 4.38% 5.62% 0.29% 0%
2026/02/18 50.45% 12.2% 1.47% 12.98% 1.34% 0.04% 6.85% 3.52% 0.24% 3%
2026/02/19 42.9% 10.29% 5.68% 14.2% 4.26% 1.46% 4.24% 8.66% 1.75% 2.25%
2026/02/20 48.16% 15.43% 4.92% 10.8% 2.76% 1.85% 4.92% 5.42% 0.08% 0%
2026/02/21 55.07% 9.67% 10.02% 13.82% 3.07% 1.36% 3.09% 1.51% 0.07% 0%
2026/02/22 47.2% 9.02% 6.44% 22.99% 2.02% 1.08% 3.23% 3% 0.04% 1.87%
2026/02/23 45.11% 13.83% 4.56% 21.65% 2.73% 0.05% 3.24% 2.58% 0.1% 0%
2026/02/24 42.4% 11.17% 3.99% 24.63% 1.98% 1.16% 3.17% 7.08% 0.23% 0%
2026/02/25 53.35% 10.7% 5.21% 11.72% 1.14% 1.38% 3.8% 3.2% 1.61% 3.62%
2026/02/26 43.42% 13.71% 6.99% 11.63% 3.55% 1.52% 2.73% 8.38% 1.77% 0%
2026/02/27 57.87% 13.83% 4.34% 8.4% 1.49% 0.04% 1.62% 3.78% 0.11% 1.55%
2026/02/28 54.5% 11.5% 7.68% 6.73% 4.46% 4.39% 4.3% 2.03% 0.24% 0%
  • usps.com
  • stamps.com
  • shipstation.com
  • ups.com
  • goshippo.com
  • uspsdelivers.com
  • theupsstore.com
  • fedex.com
  • easyship.com
  • postagestation.com

Copyright © Adthena. All rights reserved.

USPS dominated February with fluctuating spend shares, peaking at 59.61% and dipping to 32.28%. Stamps.com and UPS showed consistent activity, while ShipStation and GoShippo had sporadic peaks. The month ended with USPS leading.

Market Exposure

Competitor Count for US Logistics Parcel Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/02/01 181
2026/02/02 200
2026/02/03 212
2026/02/04 199
2026/02/05 211
2026/02/06 195
2026/02/07 173
2026/02/08 182
2026/02/09 196
2026/02/10 191
2026/02/11 206
2026/02/12 211
2026/02/13 195
2026/02/14 173
2026/02/15 182
2026/02/16 196
2026/02/17 157
2026/02/18 189
2026/02/19 172
2026/02/20 162
2026/02/21 153
2026/02/22 178
2026/02/23 191
2026/02/24 187
2026/02/25 185
2026/02/26 169
2026/02/27 182
2026/02/28 157

Copyright © Adthena. All rights reserved.

February saw a dynamic shift in distinct advertisers, peaking at 212 on the 3rd, then gradually declining to 157 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for US Logistics Parcel Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
theupsstore.com 1.75%
fedex.com 0.96%
stamps.com 0.79%
ups.com 0.77%
shipstation.com 0.4%
postagestation.com -0.11%
pitneybowes.com -0.18%
everydoordirectmail.com -0.25%
easyship.com -0.29%
usps.com -3.78%

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Theupsstore.com surged by 1.75, while usps.com dropped by 3.78. Fedex.com, stamps.com, and ups.com saw positive gains, contrasting with declines for easyship.com and others.

Campaign Efficiency

US Logistics Parcel Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date usps.com stamps.com shipstation.com theupsstore.com ups.com goshippo.com fedex.com amazon.com easyship.com postagestation.com
2026/02/01 55.67% 13.39% 3.94% 4.05% 10.8% 0.52% 3.46% 0.35% 0.02% 0%
2026/02/02 41.27% 16.08% 6.9% 7.46% 9.3% 1.56% 1.55% 0.33% 1.17% 1.15%
2026/02/03 42.39% 10.56% 6.03% 5.6% 16.24% 2.67% 2.38% 1.69% 1.03% 0.97%
2026/02/04 45.79% 9.4% 6.21% 4.15% 12.3% 4.65% 2.91% 0.3% 2.1% 1%
2026/02/05 48.03% 11.57% 4.88% 1.49% 18.34% 3.67% 1.39% 1.51% 1.99% 1.87%
2026/02/06 46.28% 8.95% 2.86% 5.18% 19.14% 1.26% 3.13% 1.94% 2.67% 1.28%
2026/02/07 49.24% 13.43% 2.33% 4.61% 14.45% 2.98% 4.73% 0.37% 2.16% 2.13%
2026/02/08 54.25% 10.31% 0.2% 9.55% 12.55% 0.58% 2.35% 0.36% 1.05% 4.12%
2026/02/09 47.67% 8.26% 1.61% 8.84% 22.62% 0.75% 2.16% 2.24% 0% 1.36%
2026/02/10 51.79% 9.79% 1.4% 3.12% 22.02% 2.02% 1.15% 0.27% 1.27% 2.4%
2026/02/11 44.69% 9.93% 4.38% 6.12% 13.54% 1.52% 6.29% 0.35% 2.14% 3.12%
2026/02/12 48.03% 11.57% 4.88% 1.49% 18.34% 3.67% 1.39% 1.51% 1.99% 1.87%
2026/02/13 46.28% 8.95% 2.86% 5.18% 19.14% 1.26% 3.13% 1.94% 2.67% 1.28%
2026/02/14 49.24% 13.43% 2.33% 4.61% 14.45% 2.98% 4.73% 0.37% 2.16% 2.13%
2026/02/15 54.25% 10.31% 0.2% 9.55% 12.55% 0.58% 2.35% 0.36% 1.05% 4.12%
2026/02/16 47.67% 8.26% 1.61% 8.84% 22.62% 0.75% 2.16% 2.24% 0% 1.36%
2026/02/17 28.39% 13.11% 8.9% 6.62% 17.56% 1.04% 4.17% 0.26% 0.02% 0%
2026/02/18 41.29% 13.66% 1.66% 10.93% 16.03% 0.89% 4.73% 0.42% 0.04% 2.92%
2026/02/19 38.34% 12.23% 5.95% 6.66% 15.21% 3.99% 7.69% 0.28% 1.33% 3.06%
2026/02/20 45.65% 16.83% 4.92% 8.19% 10.94% 2.56% 4.41% 1.98% 0.02% 0%
2026/02/21 49.88% 11.42% 10.18% 4.9% 15.83% 3.07% 1.6% 0.24% 0.01% 0%
2026/02/22 43.52% 9.31% 6.69% 4.75% 23.79% 1.74% 3.58% 0.25% 0% 1.83%
2026/02/23 39.38% 16.47% 4.54% 5.43% 23.39% 2.13% 2.76% 1.86% 0.01% 0%
2026/02/24 35.88% 13.82% 3.91% 5.22% 28.12% 1.7% 7.07% 0.22% 0.03% 0%
2026/02/25 50.71% 12.96% 4.89% 5.69% 12.76% 0.83% 2.76% 0.24% 1.16% 3.45%
2026/02/26 40.05% 14.02% 6.59% 3.81% 12.43% 3.41% 7.82% 3.66% 1.29% 0%
2026/02/27 52.9% 18.4% 5.14% 2.39% 9.9% 1.04% 3.68% 0.33% 0.02% 1.63%
2026/02/28 49.61% 15.17% 8.52% 6.41% 6.29% 4.31% 1.95% 0.5% 0.05% 0%
  • usps.com
  • stamps.com
  • shipstation.com
  • theupsstore.com
  • ups.com
  • goshippo.com
  • fedex.com
  • amazon.com
  • easyship.com
  • postagestation.com

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USPS dominated February with fluctuating impressions, peaking early and stabilizing mid-month. Stamps.com and ShipStation showed modest gains, while UPS surged late. The month concluded with USPS leading, followed by UPS and Stamps.com.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Logistics Parcel Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Logistics Parcel Services - Last month
  1. 1
    UPS Tracking - AfterShip https://www.aftership.com

    Track your UPS shipments and get real-time updates via website, mobile app, Chrome extension or API integration for hassle-free monitoring wherever you are.

  2. 2
    Cheapest USPS Labels | Up To 89% Off USPS Rates https://www.easyship.com

    Print USPS labels, get exclusive discounts and save on delivery to 220+ destinations. Access all...

  3. 3
    Postage Online - Stamps.com https://www.stamps.com

    Stamps.com® helps businesses spend less time sending and more time minding their business. On-demand, all-in-one mailing and shipping solution that saves businesses time and money.

  4. 4
    UPS® Official Website - Ship More. Spend Less https://www.ups.com

    Save Up To 50%* Off w/ Code DELIVER. *Terms and Conditions Apply.

  5. 5
    Welcome to The Postal Store® https://store.usps.com

    Mail obsessed? Shop here — Need postal merch? The Postal Store® has everything you could ever want. For the mail obsessed, The Postal Store® has what you need. Send Letters and Cards. Browse Our Online Store.

Copyright © Adthena. All rights reserved.

In the competitive landscape of logistics PPC, AfterShip stands out with its real-time UPS tracking across multiple platforms, while Easyship entices with up to 89% off USPS rates. Stamps.com offers an all-in-one mailing solution, UPS promotes savings with a special code, and USPS caters to mail enthusiasts with its diverse online store.

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