US Logistics Parcel Services - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Parcel Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Logistics Parcel Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
usps.com	63.33
ups.com	14.89
theupsstore.com	10.85
stamps.com	3.96
fedex.com	2.15
pitneybowes.com	0.92
goshippo.com	0.55
uline.com	0.53
ipostal1.com	0.4
uspsdelivers.com	0.37
others	2.05

In the logistics PPC landscape, USPS.com dominates with 63.33% click share, followed by UPS.com at 14.89%. The UPS Store captures 10.85%, while others collectively hold 2.05%.

Market Exposure

Share of Spend for the top 10 US Logistics Parcel Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	usps.com	stamps.com	ups.com	theupsstore.com	uline.com	fedex.com	pitneybowes.com	pirateship.com	goshippo.com	uspsdelivers.com
2025/04/01	40.91%	12.18%	7.92%	13.38%	4.05%	3.53%	0.2%	0.72%	5.43%	3.2%
2025/04/02	47.77%	15.13%	6.86%	10.03%	5.01%	4.41%	0.28%	0.76%	0.56%	0.1%
2025/04/03	41.03%	24.73%	9.45%	5.98%	1.52%	2.87%	2.29%	0.63%	2.64%	2.51%
2025/04/04	41.74%	20.51%	6.64%	10.97%	2.3%	3.63%	2.96%	1.07%	0.68%	0.16%
2025/04/05	40.93%	10.87%	10.72%	11.59%	1.61%	3.28%	5.08%	0.8%	5.77%	0.91%
2025/04/06	38.17%	17.37%	12.94%	10.59%	1.59%	9.17%	2.09%	0.6%	0.43%	0.12%
2025/04/07	50.25%	7.8%	23.67%	3.5%	2.21%	2.53%	0.23%	0.75%	0.46%	2.11%
2025/04/08	44.86%	13.27%	16.38%	8.32%	2.52%	2.13%	4.92%	0.65%	0.33%	0.08%
2025/04/09	50.17%	10.17%	12.19%	8.92%	2.39%	2.31%	0.07%	1.83%	0.23%	1.89%
2025/04/10	50.68%	13.91%	11.29%	8.52%	2.15%	2.35%	2.08%	1.65%	0.48%	0.15%
2025/04/11	46.46%	13.79%	5.83%	13.07%	1.54%	9.51%	0.14%	0.57%	0.47%	2.2%
2025/04/12	42.08%	9.65%	11.45%	7.08%	1.47%	8.83%	3.08%	1.37%	5.27%	0.87%
2025/04/13	58.91%	8.48%	14.38%	5.56%	1.22%	3.59%	1.81%	0.45%	0.31%	0.14%
2025/04/14	56.77%	13.17%	12.31%	2.21%	2.05%	1.86%	2.41%	0.64%	0.6%	0.08%
2025/04/15	48.99%	13.1%	9.7%	11.77%	1.97%	2.49%	0.11%	1.7%	0.55%	0.1%
2025/04/16	47.39%	11.04%	9.75%	8.04%	2.11%	2.26%	5.27%	1.48%	3%	0.18%
2025/04/17	49.35%	8.09%	24.02%	3.5%	3.13%	1.94%	0.06%	0.15%	0.34%	5.43%
2025/04/18	54.61%	10.39%	12.17%	3.56%	2.08%	2.36%	0.21%	0.6%	6.16%	0.12%
2025/04/19	42.22%	14.18%	6.79%	8.36%	2.13%	2.78%	7.45%	0.7%	3.1%	2.41%
2025/04/20	57.67%	7.77%	9.01%	11.33%	1.8%	3.3%	1.78%	0.47%	1.18%	0.17%
2025/04/21	54.17%	11.98%	12.39%	5.34%	2.13%	2.05%	0.12%	0.58%	0.46%	3.63%
2025/04/22	46.35%	15.21%	11.67%	5.12%	1.73%	6.43%	2.91%	0.56%	1.2%	1.53%
2025/04/23	45.82%	13.02%	20.21%	5.01%	2%	2.15%	0.25%	0.74%	3.11%	0.14%
2025/04/24	49.39%	11.66%	14.09%	4.99%	2.53%	2.57%	3.62%	0.85%	3.43%	0.14%
2025/04/25	50.22%	9.18%	11.76%	4.98%	1.85%	2.02%	4.46%	0.64%	4.07%	2.81%
2025/04/26	47.97%	11.14%	13.93%	3.54%	1.51%	2.67%	4.52%	0.5%	6.01%	2.12%
2025/04/27	47.78%	11.46%	12.39%	4.74%	1.85%	4.77%	4.69%	0.72%	2.98%	0.14%
2025/04/28	45.4%	15.05%	13.97%	3.5%	2.04%	4.95%	0.29%	1.99%	1.61%	0.1%
2025/04/29	51.93%	16.71%	6.43%	7.22%	2.03%	2.48%	1.89%	0.96%	0.72%	0.12%
2025/04/30	45.99%	17.59%	11.45%	9.66%	2.61%	2.5%	2.22%	0.98%	0.83%	0.13%

USPS dominated April with fluctuating spend, peaking mid-month. Stamps.com and UPS showed varied trends, while FedEx and others maintained lower shares. The month concluded with USPS leading, followed by Stamps.com.

Market Exposure

Competitor Count for US Logistics Parcel Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/04/01	251
2025/04/02	233
2025/04/03	240
2025/04/04	261
2025/04/05	239
2025/04/06	241
2025/04/07	258
2025/04/08	262
2025/04/09	239
2025/04/10	258
2025/04/11	229
2025/04/12	218
2025/04/13	226
2025/04/14	245
2025/04/15	234
2025/04/16	249
2025/04/17	220
2025/04/18	272
2025/04/19	265
2025/04/20	240
2025/04/21	248
2025/04/22	263
2025/04/23	265
2025/04/24	250
2025/04/25	247
2025/04/26	239
2025/04/27	229
2025/04/28	257
2025/04/29	247
2025/04/30	225

April saw fluctuating advertiser numbers, peaking at 272 on April 18, before closing at 225.

Campaign Efficiency

Market Loss & Market Gains for US Logistics Parcel Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
ups.com	1.6%
usps.com	1%
goshippo.com	0.37%
pitneybowes.com	0.23%
postagestation.com	0.17%
packagemonitor.org	-0.06%
pirateship.com	-0.09%
amazon.com	-0.1%
easyship.com	-0.14%
theupsstore.com	-3.57%

UPS.com and USPS.com saw significant click share growth, while The UPS Store experienced a notable decline.

Campaign Efficiency

US Logistics Parcel Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	usps.com	stamps.com	theupsstore.com	ups.com	uline.com	pitneybowes.com	fedex.com	amazon.com	goshippo.com	uspsdelivers.com
2025/04/01	39.82%	12.83%	19.74%	6.73%	3.85%	0.18%	2.31%	1.22%	3.3%	3.16%
2025/04/02	48.76%	16.14%	12.34%	6.01%	4.64%	0.27%	3.04%	1.65%	0.33%	0.03%
2025/04/03	43.66%	22.89%	6.68%	8.06%	1.33%	2.14%	1.64%	0.74%	4.18%	4.09%
2025/04/04	48.82%	19.81%	11.27%	4.59%	2.01%	2.46%	2.44%	1.15%	0.32%	0.07%
2025/04/05	44.52%	10.01%	12.82%	12.4%	1.49%	4.75%	2.39%	0.83%	3.38%	1.58%
2025/04/06	40.37%	14.8%	10.73%	21.63%	1.39%	1.54%	3.2%	0.94%	0.19%	0.03%
2025/04/07	46.42%	6.78%	4.96%	29.5%	2.08%	0.2%	1.68%	1.14%	0.27%	2.02%
2025/04/08	38.12%	11.74%	9.26%	28.27%	2.18%	4.2%	1.33%	0.82%	0.2%	0.03%
2025/04/09	49.56%	9.39%	10.02%	14.47%	2.12%	0.05%	1.5%	1.01%	0.14%	1.78%
2025/04/10	52.66%	12.36%	9.69%	12.78%	1.92%	1.71%	1.49%	1.09%	0.24%	0.05%
2025/04/11	48.09%	14.78%	13.66%	8.77%	1.52%	0.12%	4.12%	1.28%	0.28%	2.37%
2025/04/12	44.11%	9.14%	8.82%	14.47%	1.26%	2.92%	4.73%	0.88%	3.02%	1.46%
2025/04/13	47.27%	6.8%	6.24%	31.38%	0.97%	1.32%	2.01%	0.79%	0.15%	0.04%
2025/04/14	47.58%	12.23%	2.42%	25.22%	1.84%	2.16%	1.34%	0.98%	0.32%	0.05%
2025/04/15	45.53%	13.41%	15.75%	11.05%	1.93%	0.08%	1.98%	0.71%	0.36%	0.03%
2025/04/16	41.74%	10.81%	10.09%	15.23%	2.18%	5.07%	1.61%	0.46%	1.86%	0.07%
2025/04/17	46.15%	7.72%	4.59%	27.32%	3.03%	0.05%	1.48%	0.62%	0.22%	5.57%
2025/04/18	52.45%	10.81%	5.26%	15.21%	2.26%	0.2%	1.76%	1.09%	4.16%	0.07%
2025/04/19	45.24%	13.36%	9.94%	8.05%	2.02%	7.07%	1.89%	0.62%	1.75%	2.83%
2025/04/20	52.96%	7.38%	12.97%	14.52%	1.59%	1.81%	2.06%	0.54%	1.78%	0.06%
2025/04/21	49.19%	11.95%	8.12%	16.44%	2.13%	0.08%	1.29%	0.64%	0.26%	3.73%
2025/04/22	44.56%	15.57%	6.82%	16.34%	1.58%	2.78%	2.48%	0.36%	1.6%	1.38%
2025/04/23	43.84%	12.96%	6.18%	24.5%	2.03%	0.21%	1.49%	0.84%	1.86%	0.05%
2025/04/24	46.39%	11.92%	6.48%	18.04%	2.59%	3.85%	1.99%	0.74%	2.16%	0.05%
2025/04/25	40.37%	9.32%	6.99%	19.09%	1.81%	4.41%	1.3%	0.54%	4.5%	4.32%
2025/04/26	42.69%	10.7%	3.91%	22.22%	1.36%	4.19%	2.61%	0.46%	4.23%	2.05%
2025/04/27	46.39%	10.33%	5.54%	19.15%	1.81%	4.25%	3.57%	0.58%	1.68%	0.05%
2025/04/28	39.34%	15.67%	4.32%	19%	2.27%	0.24%	3.92%	0.86%	2.29%	0.04%
2025/04/29	49.47%	18.93%	9.98%	5.41%	2.29%	1.94%	1.9%	0.85%	0.44%	0.04%
2025/04/30	43.84%	19.61%	12.38%	10.63%	2.91%	2.29%	1.8%	0.67%	0.49%	0.05%

USPS dominated April with fluctuating impressions, peaking at 52.96%. Stamps.com and UPS showed notable mid-month spikes. The month concluded with USPS leading, while others experienced varied trends.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Logistics Parcel Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
PitneyShip® Shipping Software - Official USPS® Partner https://www.pitneybowes.com › shipping › usps
Save on USPS® shipping rates, get free USPS® package tracking and print discounted labels.
2
US Postal Service Online https://www.stamps.com
Buy & Print Postage from Home — Stamps.com® helps businesses spend less time sending and more time minding their business.
3
The UPS Store® https://www.theupsstore.com
The UPS Store® Services — Promote Your Small Business With Help From The UPS Store®. Learn About Our Print Services. Find...
4
Tracking | UPS - United States https://www.ups.com
Streamline your shipping with a UPS account. Sign up now! Gain Access to Shipping Discounts and...
5
Welcome to USPS https://www.usps.com
Track packages with USPS — From Boxes To Stamps, We Can Help With All Your Business Shipping & Mailing Needs. Take the...

In the competitive world of logistics, Pitney Bowes, Stamps.com, The UPS Store, UPS, and USPS dominate Google’s PPC landscape. Pitney Bowes highlights cost savings and tracking, while Stamps.com emphasizes convenience. The UPS Store focuses on small business support, UPS on streamlined shipping, and USPS on comprehensive business solutions.

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US Logistics Parcel Services - PPC Market Share Analysis April 2025

Share of Clicks for top 10 US Logistics Parcel Services brands

Share of Spend for the top 10 US Logistics Parcel Services brands

Competitor Count for US Logistics Parcel Services

Market Loss & Market Gains for US Logistics Parcel Services

US Logistics Parcel Services Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Logistics Parcel Services

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance