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US Logistics Parcel Services - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Parcel Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Logistics Parcel Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
usps.com 63.33
ups.com 14.89
theupsstore.com 10.85
stamps.com 3.96
fedex.com 2.15
pitneybowes.com 0.92
goshippo.com 0.55
uline.com 0.53
ipostal1.com 0.4
uspsdelivers.com 0.37
others 2.05

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In the logistics PPC landscape, USPS.com dominates with 63.33% click share, followed by UPS.com at 14.89%. The UPS Store captures 10.85%, while others collectively hold 2.05%.

Market Exposure

Share of Spend for the top 10 US Logistics Parcel Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date usps.com stamps.com ups.com theupsstore.com uline.com fedex.com pitneybowes.com pirateship.com goshippo.com uspsdelivers.com
2025/04/01 40.91% 12.18% 7.92% 13.38% 4.05% 3.53% 0.2% 0.72% 5.43% 3.2%
2025/04/02 47.77% 15.13% 6.86% 10.03% 5.01% 4.41% 0.28% 0.76% 0.56% 0.1%
2025/04/03 41.03% 24.73% 9.45% 5.98% 1.52% 2.87% 2.29% 0.63% 2.64% 2.51%
2025/04/04 41.74% 20.51% 6.64% 10.97% 2.3% 3.63% 2.96% 1.07% 0.68% 0.16%
2025/04/05 40.93% 10.87% 10.72% 11.59% 1.61% 3.28% 5.08% 0.8% 5.77% 0.91%
2025/04/06 38.17% 17.37% 12.94% 10.59% 1.59% 9.17% 2.09% 0.6% 0.43% 0.12%
2025/04/07 50.25% 7.8% 23.67% 3.5% 2.21% 2.53% 0.23% 0.75% 0.46% 2.11%
2025/04/08 44.86% 13.27% 16.38% 8.32% 2.52% 2.13% 4.92% 0.65% 0.33% 0.08%
2025/04/09 50.17% 10.17% 12.19% 8.92% 2.39% 2.31% 0.07% 1.83% 0.23% 1.89%
2025/04/10 50.68% 13.91% 11.29% 8.52% 2.15% 2.35% 2.08% 1.65% 0.48% 0.15%
2025/04/11 46.46% 13.79% 5.83% 13.07% 1.54% 9.51% 0.14% 0.57% 0.47% 2.2%
2025/04/12 42.08% 9.65% 11.45% 7.08% 1.47% 8.83% 3.08% 1.37% 5.27% 0.87%
2025/04/13 58.91% 8.48% 14.38% 5.56% 1.22% 3.59% 1.81% 0.45% 0.31% 0.14%
2025/04/14 56.77% 13.17% 12.31% 2.21% 2.05% 1.86% 2.41% 0.64% 0.6% 0.08%
2025/04/15 48.99% 13.1% 9.7% 11.77% 1.97% 2.49% 0.11% 1.7% 0.55% 0.1%
2025/04/16 47.39% 11.04% 9.75% 8.04% 2.11% 2.26% 5.27% 1.48% 3% 0.18%
2025/04/17 49.35% 8.09% 24.02% 3.5% 3.13% 1.94% 0.06% 0.15% 0.34% 5.43%
2025/04/18 54.61% 10.39% 12.17% 3.56% 2.08% 2.36% 0.21% 0.6% 6.16% 0.12%
2025/04/19 42.22% 14.18% 6.79% 8.36% 2.13% 2.78% 7.45% 0.7% 3.1% 2.41%
2025/04/20 57.67% 7.77% 9.01% 11.33% 1.8% 3.3% 1.78% 0.47% 1.18% 0.17%
2025/04/21 54.17% 11.98% 12.39% 5.34% 2.13% 2.05% 0.12% 0.58% 0.46% 3.63%
2025/04/22 46.35% 15.21% 11.67% 5.12% 1.73% 6.43% 2.91% 0.56% 1.2% 1.53%
2025/04/23 45.82% 13.02% 20.21% 5.01% 2% 2.15% 0.25% 0.74% 3.11% 0.14%
2025/04/24 49.39% 11.66% 14.09% 4.99% 2.53% 2.57% 3.62% 0.85% 3.43% 0.14%
2025/04/25 50.22% 9.18% 11.76% 4.98% 1.85% 2.02% 4.46% 0.64% 4.07% 2.81%
2025/04/26 47.97% 11.14% 13.93% 3.54% 1.51% 2.67% 4.52% 0.5% 6.01% 2.12%
2025/04/27 47.78% 11.46% 12.39% 4.74% 1.85% 4.77% 4.69% 0.72% 2.98% 0.14%
2025/04/28 45.4% 15.05% 13.97% 3.5% 2.04% 4.95% 0.29% 1.99% 1.61% 0.1%
2025/04/29 51.93% 16.71% 6.43% 7.22% 2.03% 2.48% 1.89% 0.96% 0.72% 0.12%
2025/04/30 45.99% 17.59% 11.45% 9.66% 2.61% 2.5% 2.22% 0.98% 0.83% 0.13%

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USPS dominated April with fluctuating spend, peaking mid-month. Stamps.com and UPS showed varied trends, while FedEx and others maintained lower shares. The month concluded with USPS leading, followed by Stamps.com.

Market Exposure

Competitor Count for US Logistics Parcel Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 251
2025/04/02 233
2025/04/03 240
2025/04/04 261
2025/04/05 239
2025/04/06 241
2025/04/07 258
2025/04/08 262
2025/04/09 239
2025/04/10 258
2025/04/11 229
2025/04/12 218
2025/04/13 226
2025/04/14 245
2025/04/15 234
2025/04/16 249
2025/04/17 220
2025/04/18 272
2025/04/19 265
2025/04/20 240
2025/04/21 248
2025/04/22 263
2025/04/23 265
2025/04/24 250
2025/04/25 247
2025/04/26 239
2025/04/27 229
2025/04/28 257
2025/04/29 247
2025/04/30 225

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April saw fluctuating advertiser numbers, peaking at 272 on April 18, before closing at 225.

Campaign Efficiency

Market Loss & Market Gains for US Logistics Parcel Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
ups.com 1.6%
usps.com 1%
goshippo.com 0.37%
pitneybowes.com 0.23%
postagestation.com 0.17%
packagemonitor.org -0.06%
pirateship.com -0.09%
amazon.com -0.1%
easyship.com -0.14%
theupsstore.com -3.57%

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UPS.com and USPS.com saw significant click share growth, while The UPS Store experienced a notable decline.

Campaign Efficiency

US Logistics Parcel Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date usps.com stamps.com theupsstore.com ups.com uline.com pitneybowes.com fedex.com amazon.com goshippo.com uspsdelivers.com
2025/04/01 39.82% 12.83% 19.74% 6.73% 3.85% 0.18% 2.31% 1.22% 3.3% 3.16%
2025/04/02 48.76% 16.14% 12.34% 6.01% 4.64% 0.27% 3.04% 1.65% 0.33% 0.03%
2025/04/03 43.66% 22.89% 6.68% 8.06% 1.33% 2.14% 1.64% 0.74% 4.18% 4.09%
2025/04/04 48.82% 19.81% 11.27% 4.59% 2.01% 2.46% 2.44% 1.15% 0.32% 0.07%
2025/04/05 44.52% 10.01% 12.82% 12.4% 1.49% 4.75% 2.39% 0.83% 3.38% 1.58%
2025/04/06 40.37% 14.8% 10.73% 21.63% 1.39% 1.54% 3.2% 0.94% 0.19% 0.03%
2025/04/07 46.42% 6.78% 4.96% 29.5% 2.08% 0.2% 1.68% 1.14% 0.27% 2.02%
2025/04/08 38.12% 11.74% 9.26% 28.27% 2.18% 4.2% 1.33% 0.82% 0.2% 0.03%
2025/04/09 49.56% 9.39% 10.02% 14.47% 2.12% 0.05% 1.5% 1.01% 0.14% 1.78%
2025/04/10 52.66% 12.36% 9.69% 12.78% 1.92% 1.71% 1.49% 1.09% 0.24% 0.05%
2025/04/11 48.09% 14.78% 13.66% 8.77% 1.52% 0.12% 4.12% 1.28% 0.28% 2.37%
2025/04/12 44.11% 9.14% 8.82% 14.47% 1.26% 2.92% 4.73% 0.88% 3.02% 1.46%
2025/04/13 47.27% 6.8% 6.24% 31.38% 0.97% 1.32% 2.01% 0.79% 0.15% 0.04%
2025/04/14 47.58% 12.23% 2.42% 25.22% 1.84% 2.16% 1.34% 0.98% 0.32% 0.05%
2025/04/15 45.53% 13.41% 15.75% 11.05% 1.93% 0.08% 1.98% 0.71% 0.36% 0.03%
2025/04/16 41.74% 10.81% 10.09% 15.23% 2.18% 5.07% 1.61% 0.46% 1.86% 0.07%
2025/04/17 46.15% 7.72% 4.59% 27.32% 3.03% 0.05% 1.48% 0.62% 0.22% 5.57%
2025/04/18 52.45% 10.81% 5.26% 15.21% 2.26% 0.2% 1.76% 1.09% 4.16% 0.07%
2025/04/19 45.24% 13.36% 9.94% 8.05% 2.02% 7.07% 1.89% 0.62% 1.75% 2.83%
2025/04/20 52.96% 7.38% 12.97% 14.52% 1.59% 1.81% 2.06% 0.54% 1.78% 0.06%
2025/04/21 49.19% 11.95% 8.12% 16.44% 2.13% 0.08% 1.29% 0.64% 0.26% 3.73%
2025/04/22 44.56% 15.57% 6.82% 16.34% 1.58% 2.78% 2.48% 0.36% 1.6% 1.38%
2025/04/23 43.84% 12.96% 6.18% 24.5% 2.03% 0.21% 1.49% 0.84% 1.86% 0.05%
2025/04/24 46.39% 11.92% 6.48% 18.04% 2.59% 3.85% 1.99% 0.74% 2.16% 0.05%
2025/04/25 40.37% 9.32% 6.99% 19.09% 1.81% 4.41% 1.3% 0.54% 4.5% 4.32%
2025/04/26 42.69% 10.7% 3.91% 22.22% 1.36% 4.19% 2.61% 0.46% 4.23% 2.05%
2025/04/27 46.39% 10.33% 5.54% 19.15% 1.81% 4.25% 3.57% 0.58% 1.68% 0.05%
2025/04/28 39.34% 15.67% 4.32% 19% 2.27% 0.24% 3.92% 0.86% 2.29% 0.04%
2025/04/29 49.47% 18.93% 9.98% 5.41% 2.29% 1.94% 1.9% 0.85% 0.44% 0.04%
2025/04/30 43.84% 19.61% 12.38% 10.63% 2.91% 2.29% 1.8% 0.67% 0.49% 0.05%

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USPS dominated April with fluctuating impressions, peaking at 52.96%. Stamps.com and UPS showed notable mid-month spikes. The month concluded with USPS leading, while others experienced varied trends.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Logistics Parcel Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    PitneyShip® Shipping Software - Official USPS® Partner https://www.pitneybowes.com › shipping › usps

    Save on USPS® shipping rates, get free USPS® package tracking and print discounted labels.

  2. 2
    US Postal Service Online https://www.stamps.com

    Buy & Print Postage from Home — Stamps.com® helps businesses spend less time sending and more time minding their business.

  3. 3
    The UPS Store® https://www.theupsstore.com

    The UPS Store® Services — Promote Your Small Business With Help From The UPS Store®. Learn About Our Print Services. Find...

  4. 4
    Tracking | UPS - United States https://www.ups.com

    Streamline your shipping with a UPS account. Sign up now! Gain Access to Shipping Discounts and...

  5. 5
    Welcome to USPS https://www.usps.com

    Track packages with USPS — From Boxes To Stamps, We Can Help With All Your Business Shipping & Mailing Needs. Take the...

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In the competitive world of logistics, Pitney Bowes, Stamps.com, The UPS Store, UPS, and USPS dominate Google’s PPC landscape. Pitney Bowes highlights cost savings and tracking, while Stamps.com emphasizes convenience. The UPS Store focuses on small business support, UPS on streamlined shipping, and USPS on comprehensive business solutions.

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