Share of Clicks for top 10 US Media & Entertainment Digital Media brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| youtube.com | 82 |
| ticketmaster.com | 8.86 |
| amazon.com | 1.68 |
| bandlab.com | 1.31 |
| pandora.com | 0.58 |
| tiktok.com | 0.58 |
| espn.com | 0.54 |
| spotify.com | 0.42 |
| vsco.co | 0.37 |
| apple.com | 0.28 |
| others | 3.38 |
- youtube.com - 82%
- ticketmaster.com - 8.86%
- amazon.com - 1.68%
- bandlab.com - 1.31%
- pandora.com - 0.58%
- tiktok.com - 0.58%
- espn.com - 0.54%
- spotify.com - 0.42%
- vsco.co - 0.37%
- apple.com - 0.28%
- others - 3.38%
Copyright © Adthena. All rights reserved.
In the digital media landscape, YouTube dominates with an 82% click share, overshadowing Ticketmaster’s 8.86%. Meanwhile, ‘others’ collectively hold 3.38%, highlighting diverse competition.
Share of Spend for the top 10 US Media & Entertainment Digital Media brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | ticketmaster.com | amazon.com | match.com | espn.com | dating.com | apple.com | seatgeek.com | tubitv.com | tiktok.com | youtube.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/01/01 | 19.96% | 4.23% | 2.59% | 2.37% | 1.54% | 1.93% | 1.23% | 1.96% | 22.13% | 8.5% |
| 2026/01/02 | 20.45% | 4.21% | 4.86% | 3.28% | 2.51% | 2.33% | 1.14% | 3.05% | 13.7% | 1.35% |
| 2026/01/03 | 17.05% | 3.91% | 4.06% | 2.38% | 2.04% | 1.95% | 1.84% | 2.69% | 23.2% | 0.67% |
| 2026/01/04 | 19.79% | 4.32% | 5.71% | 2.58% | 3.01% | 1.85% | 5.78% | 3.09% | 0.31% | 0.55% |
| 2026/01/05 | 17.86% | 3.36% | 3.22% | 1.03% | 1.89% | 1.47% | 1.69% | 1.67% | 31.95% | 0% |
| 2026/01/06 | 17.03% | 4.94% | 4.15% | 3.08% | 1.32% | 1.95% | 2.63% | 2.87% | 24.3% | 0.04% |
| 2026/01/07 | 9.87% | 1.83% | 2.28% | 1.38% | 1.19% | 1.03% | 1.07% | 2.17% | 0.16% | 53.76% |
| 2026/01/08 | 26.62% | 2.94% | 5.54% | 3.79% | 2.37% | 1.97% | 4.03% | 3% | 0.38% | 0.59% |
| 2026/01/09 | 22.89% | 3.27% | 2.61% | 3.41% | 1.46% | 1.46% | 5.2% | 3.29% | 19.04% | 2.42% |
| 2026/01/10 | 14.85% | 2.86% | 2.09% | 2.02% | 1.05% | 1.16% | 1.37% | 2.14% | 0.13% | 46.94% |
| 2026/01/11 | 14.41% | 3.34% | 3.58% | 2.39% | 1.91% | 1.56% | 1.11% | 1.17% | 30.19% | 0.65% |
| 2026/01/12 | 27.2% | 4.9% | 5.35% | 3.97% | 2.32% | 1.82% | 1.87% | 2.4% | 0.42% | 0.06% |
| 2026/01/13 | 2.8% | 0.38% | 0.44% | 0.24% | 0.14% | 0.18% | 0.17% | 0.37% | 0.02% | 90.98% |
| 2026/01/14 | 18.31% | 3.6% | 3.5% | 1.21% | 1.65% | 1.18% | 1.67% | 1.93% | 0.18% | 33.31% |
| 2026/01/15 | 2.7% | 0.98% | 1.08% | 0.45% | 0.38% | 0.42% | 0.18% | 0.03% | 0.05% | 83.76% |
| 2026/01/16 | 22.89% | 3.27% | 2.61% | 3.41% | 1.46% | 1.46% | 5.2% | 3.29% | 19.04% | 2.42% |
| 2026/01/17 | 25.43% | 4.49% | 3.33% | 4.12% | 0.75% | 7.52% | 2.29% | 2.22% | 15.05% | 0.51% |
| 2026/01/18 | 1.99% | 0.29% | 0.37% | 0.1% | 0.07% | 0.14% | 0.3% | 0% | 0.01% | 93.8% |
| 2026/01/19 | 3.17% | 0.69% | 0.78% | 0.47% | 0.24% | 0.27% | 0.92% | 0.4% | 5.28% | 82.4% |
| 2026/01/20 | 2.8% | 0.37% | 0.44% | 0.24% | 0.14% | 0.18% | 0.17% | 0.37% | 0.02% | 90.96% |
| 2026/01/21 | 14.88% | 2.4% | 3.05% | 2.01% | 1.57% | 1.09% | 3.65% | 1.68% | 0.15% | 44.69% |
| 2026/01/22 | 22.29% | 6.04% | 6.08% | 3.46% | 2.66% | 2.29% | 4.74% | 1.96% | 0.06% | 0.08% |
| 2026/01/23 | 26.77% | 4.24% | 5.54% | 3.89% | 2.76% | 2.08% | 2.4% | 2.9% | 0.23% | 0% |
| 2026/01/24 | 26.69% | 4.79% | 5.42% | 3.06% | 2.68% | 1.75% | 2.86% | 2.41% | 0.21% | 2.06% |
| 2026/01/25 | 26.42% | 3.56% | 5.34% | 2.63% | 1.77% | 1.87% | 4.75% | 3.59% | 0.22% | 0.86% |
| 2026/01/26 | 28.51% | 6.63% | 4.67% | 2.93% | 1.72% | 1.28% | 11.53% | 0.24% | 0.08% | 0% |
| 2026/01/27 | 28.46% | 3.89% | 3.69% | 3.22% | 2.82% | 2.17% | 10.32% | 3.78% | 0.22% | 0% |
| 2026/01/28 | 28.76% | 5.09% | 5.35% | 2.24% | 2.14% | 1.98% | 8.54% | 2.63% | 0.18% | 0% |
| 2026/01/29 | 33.68% | 5.75% | 4.69% | 2.44% | 2.94% | 2.06% | 3.6% | 3.3% | 0.21% | 0% |
| 2026/01/30 | 32.83% | 4.99% | 5.37% | 3.71% | 2.79% | 2.03% | 3.54% | 1.43% | 0.11% | 0% |
| 2026/01/31 | 33.23% | 6.61% | 6.34% | 2.75% | 2.74% | 2.62% | 1.87% | 0.3% | 0.17% | 0% |
- ticketmaster.com
- amazon.com
- match.com
- espn.com
- dating.com
- apple.com
- seatgeek.com
- tubitv.com
- tiktok.com
- youtube.com
Copyright © Adthena. All rights reserved.
In January 2026, Ticketmaster’s PPC spend share fluctuated, peaking at 33.68% on the 29th. YouTube had a dramatic spike on the 13th with 90.98%. TikTok’s share was inconsistent, with a high of 31.95% on the 5th. The month ended with Ticketmaster leading, followed by YouTube and TikTok.
Competitor Count for US Media & Entertainment Digital Media
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/01/01 | 604 |
| 2026/01/02 | 583 |
| 2026/01/03 | 574 |
| 2026/01/04 | 561 |
| 2026/01/05 | 580 |
| 2026/01/06 | 602 |
| 2026/01/07 | 545 |
| 2026/01/08 | 550 |
| 2026/01/09 | 532 |
| 2026/01/10 | 561 |
| 2026/01/11 | 562 |
| 2026/01/12 | 590 |
| 2026/01/13 | 604 |
| 2026/01/14 | 568 |
| 2026/01/15 | 558 |
| 2026/01/16 | 532 |
| 2026/01/17 | 570 |
| 2026/01/18 | 554 |
| 2026/01/19 | 558 |
| 2026/01/20 | 604 |
| 2026/01/21 | 570 |
| 2026/01/22 | 541 |
| 2026/01/23 | 556 |
| 2026/01/24 | 559 |
| 2026/01/25 | 561 |
| 2026/01/26 | 559 |
| 2026/01/27 | 549 |
| 2026/01/28 | 538 |
| 2026/01/29 | 514 |
| 2026/01/30 | 510 |
| 2026/01/31 | 511 |
Copyright © Adthena. All rights reserved.
Advertisers fluctuated throughout January, peaking at 604 twice, before gradually declining to 511 by month’s end.