Share of Clicks for top 10 US Media & Entertainment Digital Media brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| youtube.com | 55.19 |
| ticketmaster.com | 19.93 |
| amazon.com | 4.34 |
| bandlab.com | 3.7 |
| spotify.com | 1.91 |
| pandora.com | 1.88 |
| vsco.co | 1.77 |
| espn.com | 1.09 |
| apple.com | 0.67 |
| seatgeek.com | 0.55 |
| others | 8.97 |
- youtube.com - 55.19%
- ticketmaster.com - 19.93%
- amazon.com - 4.34%
- bandlab.com - 3.7%
- spotify.com - 1.91%
- pandora.com - 1.88%
- vsco.co - 1.77%
- espn.com - 1.09%
- apple.com - 0.67%
- seatgeek.com - 0.55%
- others - 8.97%
Copyright © Adthena. All rights reserved.
In the digital media landscape, YouTube dominates with 55.19% click share, overshadowing Ticketmaster’s 19.93%. Amazon trails at 4.34%, while ‘others’ collectively hold 8.97%.
Share of Spend for the top 10 US Media & Entertainment Digital Media brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | youtube.com | ticketmaster.com | espn.com | amazon.com | match.com | apple.com | spotify.com | dating.com | google.com | seatgeek.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/02/01 | 0.05% | 42.61% | 1.74% | 6.23% | 4.52% | 1.79% | 0.43% | 2.04% | 1.15% | 4.99% |
| 2026/02/02 | 0% | 48.2% | 1.19% | 6.92% | 3.16% | 0.9% | 0.33% | 1.3% | 1.3% | 7.78% |
| 2026/02/03 | 0.33% | 42.91% | 1.23% | 5.49% | 3.13% | 1.47% | 0.38% | 1.47% | 2.96% | 4.91% |
| 2026/02/04 | 0% | 43.32% | 1.27% | 5.34% | 4.05% | 1.26% | 0.3% | 2.28% | 0.89% | 4.37% |
| 2026/02/05 | 0.46% | 44.43% | 1.47% | 5.07% | 3.52% | 1.09% | 0.27% | 1.94% | 2.72% | 2.94% |
| 2026/02/06 | 0.03% | 39.17% | 1.49% | 6.11% | 3.52% | 1.29% | 0.42% | 2.53% | 5.53% | 3.95% |
| 2026/02/07 | 0.19% | 47.94% | 1.34% | 5.03% | 3.57% | 1.44% | 0.68% | 2.01% | 0.65% | 4.15% |
| 2026/02/08 | 5.76% | 42.36% | 1.65% | 6.19% | 3.35% | 1.59% | 0.62% | 2.92% | 0.94% | 1.7% |
| 2026/02/09 | 0.04% | 48.98% | 1.16% | 5.25% | 3.27% | 1.24% | 3.59% | 2.29% | 3.16% | 1.69% |
| 2026/02/10 | 11.07% | 35.26% | 1.3% | 4.28% | 2.24% | 1% | 0.24% | 1.45% | 4.12% | 1.13% |
| 2026/02/11 | 10.02% | 43.95% | 1.25% | 4.78% | 3.32% | 1.29% | 0.37% | 1.91% | 2.74% | 2.16% |
| 2026/02/12 | 0.46% | 44.39% | 1.47% | 5.07% | 3.51% | 1.09% | 0.27% | 1.94% | 2.72% | 2.94% |
| 2026/02/13 | 0.03% | 39.09% | 1.49% | 6.1% | 3.51% | 1.29% | 0.42% | 2.52% | 5.52% | 3.95% |
| 2026/02/14 | 0.19% | 47.76% | 1.34% | 5.01% | 3.56% | 1.43% | 0.68% | 2% | 0.65% | 4.13% |
| 2026/02/15 | 5.75% | 42.3% | 1.65% | 6.18% | 3.34% | 1.59% | 0.62% | 2.91% | 0.94% | 1.7% |
| 2026/02/16 | 0.04% | 48.82% | 1.16% | 5.24% | 3.26% | 1.24% | 3.57% | 2.28% | 3.15% | 1.69% |
| 2026/02/17 | 0% | 65.65% | 1.62% | 4.11% | 2.8% | 0.98% | 0.47% | 2.12% | 0% | 0.2% |
| 2026/02/18 | 0.92% | 51.37% | 1.46% | 7.1% | 2.05% | 1.68% | 1.35% | 1.2% | 1.39% | 0.24% |
| 2026/02/19 | 0% | 38.6% | 1.7% | 6.68% | 2.44% | 1.85% | 0.3% | 1% | 3.92% | 2.63% |
| 2026/02/20 | 63.82% | 13.39% | 0.6% | 3.1% | 0.77% | 0.56% | 0.54% | 0.33% | 0.71% | 0.64% |
| 2026/02/21 | 7.89% | 38.19% | 1.45% | 5.03% | 1.35% | 1.22% | 13.02% | 0.69% | 0.69% | 1.59% |
| 2026/02/22 | 9.79% | 43.77% | 2.23% | 6.2% | 1.2% | 1.53% | 4.05% | 0.68% | 3.3% | 0.79% |
| 2026/02/23 | 51.59% | 22.54% | 1.34% | 2.97% | 0.54% | 0.62% | 0.88% | 0.87% | 2.62% | 1.18% |
| 2026/02/24 | 8.18% | 43.81% | 2.21% | 6.63% | 1.49% | 1.31% | 0.68% | 1.51% | 0.85% | 2.16% |
| 2026/02/25 | 13.09% | 36.03% | 2.11% | 6% | 1.99% | 1.3% | 0.31% | 1.27% | 0.78% | 3.57% |
| 2026/02/26 | 0.08% | 52.18% | 2.28% | 6.63% | 1.49% | 1.46% | 1.01% | 1.23% | 3.25% | 1.99% |
| 2026/02/27 | 0.23% | 49.88% | 3.37% | 6.66% | 1.63% | 1.35% | 0.36% | 0.77% | 1.02% | 2.18% |
| 2026/02/28 | 66.95% | 20.95% | 1.54% | 1.33% | 0.41% | 0.38% | 0.32% | 0.28% | 0.23% | 0.17% |
- youtube.com
- ticketmaster.com
- espn.com
- amazon.com
- match.com
- apple.com
- spotify.com
- dating.com
- google.com
- seatgeek.com
Copyright © Adthena. All rights reserved.
In February 2026, YouTube’s PPC spend share fluctuated dramatically, peaking at 66.95% on the 28th. Ticketmaster maintained a steady presence, while Spotify saw a notable spike on the 21st. The month concluded with YouTube leading the charge.
Competitor Count for US Media & Entertainment Digital Media
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/02/01 | 551 |
| 2026/02/02 | 559 |
| 2026/02/03 | 575 |
| 2026/02/04 | 581 |
| 2026/02/05 | 605 |
| 2026/02/06 | 578 |
| 2026/02/07 | 558 |
| 2026/02/08 | 581 |
| 2026/02/09 | 570 |
| 2026/02/10 | 591 |
| 2026/02/11 | 565 |
| 2026/02/12 | 605 |
| 2026/02/13 | 578 |
| 2026/02/14 | 558 |
| 2026/02/15 | 581 |
| 2026/02/16 | 570 |
| 2026/02/17 | 492 |
| 2026/02/18 | 535 |
| 2026/02/19 | 521 |
| 2026/02/20 | 501 |
| 2026/02/21 | 523 |
| 2026/02/22 | 520 |
| 2026/02/23 | 534 |
| 2026/02/24 | 553 |
| 2026/02/25 | 523 |
| 2026/02/26 | 498 |
| 2026/02/27 | 505 |
| 2026/02/28 | 498 |
Copyright © Adthena. All rights reserved.
February began with 551 advertisers, peaking at 605 by the 5th. A decline followed, ending the month at 498.