US Pharma & Biotech Cardiology - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Cardiology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Pharma & Biotech Cardiology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Domain Share of clicks
repatha.com 63.96
repathahcp.com 14.87
vyndamax.com 2.58
bmscustomerconnect.com 1.85
veltassa.com 1.83
nexlizethcp.com 1.67
naomiw.com 1.36
nexlizet.com 1.25
thorne.com 1.13
1md.org 1.04
others 8.46

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Repatha.com dominates with 63.96% click share, followed by Repathahcp.com at 14.87%. Others collectively hold 8.46%, while Vyndamax.com captures 2.58%.

Market Exposure

Share of Spend for the top 10 US Pharma & Biotech Cardiology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Date repatha.com repathahcp.com bmscustomerconnect.com leqviohcp.com nexlizethcp.com veltassa.com leqvio.com vyndamax.com nexlizet.com vyndamax.pfizerpro.com
2025/05/01 43.27% 18.42% 10.37% 0% 0.84% 0% 0.6% 8.99% 0.27% 1.96%
2025/05/02 51.03% 21.02% 0.19% 0.29% 0.29% 2.08% 1.14% 5.18% 0.01% 3.11%
2025/05/03 60.7% 24.57% 0.39% 1.02% 0.2% 1.92% 2.02% 0.84% 0.01% 0.11%
2025/05/04 53.54% 22.95% 6.57% 0.8% 1.8% 0% 3.81% 4.1% 0.8% 3.85%
2025/05/05 51.39% 15.17% 11.21% 0.07% 3.27% 2.14% 0.72% 3.65% 3.3% 1.39%
2025/05/06 63.79% 16.95% 1.94% 0.02% 0.13% 0% 0.39% 2.85% 0% 2.84%
2025/05/07 64.84% 16.02% 3.82% 0.02% 1.51% 2.42% 0.59% 2.06% 0.57% 0.83%
2025/05/08 56.26% 25.01% 0.06% 0.04% 0.26% 1.45% 0.92% 2.22% 0.77% 0.9%
2025/05/09 70.12% 20.13% 0.04% 0.06% 0.1% 0% 0.82% 2.66% 0% 1.36%
2025/05/10 68.62% 17.11% 1.16% 0.04% 0% 0% 0.63% 2.86% 0% 1.55%
2025/05/11 61.64% 18.76% 0.03% 0.03% 1.68% 0% 1.72% 2.88% 1.01% 1.81%
2025/05/12 57.71% 17.45% 0% 0.02% 2.28% 6.88% 1% 3.77% 2.67% 2.68%
2025/05/13 60.22% 23.31% 0.04% 0.02% 2.16% 1.31% 0.69% 3.7% 2.13% 1.83%
2025/05/14 73.37% 14.1% 0.76% 0.02% 2.2% 0% 0.16% 2.32% 0.76% 1.35%
2025/05/15 54.93% 22.29% 0% 0.02% 2.04% 5.44% 2.08% 3.24% 2.54% 2.14%
2025/05/16 65.2% 24.22% 1.04% 0.22% 0.97% 0.94% 0.89% 2.06% 0.84% 1.07%
2025/05/17 64.5% 27.59% 0% 0.01% 0.71% 0.96% 2.06% 0.36% 0.32% 0.3%
2025/05/18 64.33% 25.06% 0% 0.14% 0.66% 0% 2.43% 0.87% 0.6% 0.98%
2025/05/19 65.03% 23.42% 0% 0.02% 0.19% 1.45% 1.38% 1.8% 0% 0.69%
2025/05/20 67.67% 25.59% 0% 0.05% 0.09% 0% 1.12% 2.21% 0% 0.79%
2025/05/21 72.07% 18.61% 0.75% 0.04% 0.02% 0% 0.98% 2.23% 0.59% 0.7%
2025/05/22 58.19% 25.98% 0.07% 0.4% 0.25% 0% 0.97% 2.91% 0.98% 1.39%
2025/05/23 52.4% 30% 0.01% 2.41% 1.33% 0% 1.18% 1.11% 0.48% 1.83%
2025/05/24 55.86% 23.06% 0.11% 2.54% 2.86% 0.84% 0.73% 3.12% 3.92% 1.87%
2025/05/25 55.12% 21% 0.01% 6.81% 3.1% 0% 2.19% 3.86% 2.35% 1.86%
2025/05/26 65.94% 19.14% 0.14% 2.66% 0.42% 1.45% 1.48% 1.65% 1.75% 1.21%
2025/05/27 66.27% 16.13% 0.01% 2.99% 2.98% 0% 0.75% 2.88% 1.75% 1.12%
2025/05/28 64.38% 14.62% 1.94% 0.95% 0.58% 2.91% 0.17% 3.84% 0.31% 2.14%
2025/05/29 48.42% 15.34% 0.03% 2.96% 3.92% 3.04% 0.41% 2.2% 1.04% 0.58%
2025/05/30 67.88% 14.97% 0.05% 0.91% 1.55% 1.24% 0.3% 2.68% 0% 2.55%
2025/05/31 66.88% 18.09% 3.58% 1.98% 1.89% 1.14% 1.08% 0.78% 0.28% 0.26%

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Repatha.com led May with fluctuating dominance, peaking mid-month. Repathahcp.com showed consistent growth, while bmscustomerconnect.com remained low. Leqviohcp.com and nexlizethcp.com saw sporadic spikes. Vyndamax.com and vyndamax.pfizerpro.com had varied performances.

Market Exposure

Competitor Count for US Pharma & Biotech Cardiology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Date Competitor Count
2025/05/01 19
2025/05/02 25
2025/05/03 20
2025/05/04 20
2025/05/05 24
2025/05/06 22
2025/05/07 20
2025/05/08 17
2025/05/09 16
2025/05/10 12
2025/05/11 18
2025/05/12 20
2025/05/13 24
2025/05/14 25
2025/05/15 23
2025/05/16 28
2025/05/17 30
2025/05/18 30
2025/05/19 28
2025/05/20 25
2025/05/21 28
2025/05/22 25
2025/05/23 31
2025/05/24 28
2025/05/25 21
2025/05/26 24
2025/05/27 18
2025/05/28 30
2025/05/29 31
2025/05/30 24
2025/05/31 25

Copyright © Adthena. All rights reserved.

In May 2025, advertiser numbers fluctuated, peaking at 31 on May 23 and 29. The month concluded with 25 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Pharma & Biotech Cardiology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Name Market Trend
leqviohcp.com 1.6%
thorne.com 1.25%
repatha.com 1.11%
bioyouthlabs.com 0.82%
repathahcp.com 0.56%
farxiga-hcp.com -0.42%
vyndamax.com -0.55%
veltassa.com -1.23%
farxiga.com -2.06%
bmscustomerconnect.com -2.25%

Copyright © Adthena. All rights reserved.

Thorne.com and leqviohcp.com saw notable click share increases, while bmscustomerconnect.com and farxiga.com experienced significant declines.

Campaign Efficiency

US Pharma & Biotech Cardiology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date repatha.com repathahcp.com nexlizethcp.com leqviohcp.com naomiw.com 1md.org leqvio.com nexlizet.com thorne.com farxiga.com
2025/05/01 16.86% 20.96% 2.08% 0% 11.04% 2.76% 1.22% 0.84% 8.28% 0.23%
2025/05/02 25.62% 23.27% 0.47% 0.52% 8.55% 5.7% 2.1% 0.02% 14.26% 0.25%
2025/05/03 38.42% 28.73% 0.42% 2.1% 5.05% 5.05% 5.83% 0.02% 2.53% 3.17%
2025/05/04 40.44% 30.4% 3.81% 1.27% 0.85% 0% 4.77% 1.71% 0% 0.62%
2025/05/05 32.42% 20.57% 5.57% 0.14% 5% 2.5% 1.48% 5.57% 0% 0.44%
2025/05/06 39.87% 19.05% 0.32% 0.04% 2.72% 2.72% 0.9% 0% 0% 10.04%
2025/05/07 40.07% 21.64% 3.43% 0.03% 4.02% 2.01% 1.34% 1.2% 0% 6.2%
2025/05/08 45.92% 25.66% 1.13% 0.06% 0% 0% 1.79% 1.5% 0% 14.33%
2025/05/09 53.65% 25.9% 0.23% 0.11% 3.86% 3.86% 1.96% 0% 0% 1.78%
2025/05/10 50.3% 20.73% 0% 0.08% 0% 0% 1.46% 0% 0% 21.01%
2025/05/11 45.16% 22.89% 3.99% 0.04% 0% 0% 2.46% 2.53% 0% 7.22%
2025/05/12 44.61% 20.52% 4.28% 0.03% 0% 0.01% 1.91% 5.71% 0.01% 7.86%
2025/05/13 43.64% 28.23% 5.51% 0.03% 2.01% 0% 1.49% 3.59% 4.03% 0.89%
2025/05/14 47.13% 20.81% 6.77% 0.03% 4.96% 4.96% 0.38% 2.95% 0.01% 0.02%
2025/05/15 37.69% 26.09% 4.38% 0.02% 1.75% 3.49% 4.18% 4.38% 1.75% 0.01%
2025/05/16 44.74% 34.29% 3.41% 0.4% 0% 0% 2.39% 2.54% 0.01% 0%
2025/05/17 48.28% 33.33% 1.64% 0.01% 3.2% 1.6% 4.88% 0.95% 0.01% 0.01%
2025/05/18 48.8% 28.93% 2.1% 0.29% 1.63% 1.63% 5.18% 1.19% 3.27% 0.33%
2025/05/19 33.78% 19.17% 0.44% 0.02% 3.89% 2.59% 2.25% 0% 2.6% 0%
2025/05/20 54.06% 33.27% 0.19% 0.11% 0% 0% 2.67% 0% 1.79% 0.01%
2025/05/21 51.98% 27.29% 0.05% 0.06% 1.59% 1.59% 2.61% 1.29% 3.18% 0.32%
2025/05/22 40.96% 26.81% 0.85% 1.01% 3.57% 1.78% 2.06% 1.59% 0% 0%
2025/05/23 35.94% 30.93% 2.69% 4.27% 2.96% 2.96% 2.28% 0.66% 4.45% 1.08%
2025/05/24 37.37% 26.13% 6.11% 4.76% 1.2% 1.2% 1.52% 8.15% 1.2% 0%
2025/05/25 40.22% 25.55% 5.14% 12.22% 0% 1.74% 2.06% 3.74% 0% 0%
2025/05/26 46.74% 24.36% 1.4% 4.64% 1.66% 1.66% 2.41% 5.43% 0% 0%
2025/05/27 42.29% 20.64% 8.99% 5.67% 0% 0% 1.79% 4.5% 2.21% 0%
2025/05/28 35.23% 20.06% 1.61% 1.99% 4.35% 4.35% 0.41% 1.22% 6.53% 0%
2025/05/29 25.36% 12.61% 8.77% 4.4% 6.33% 6.33% 0.62% 1.28% 9.5% 0%
2025/05/30 41.12% 20.46% 4.76% 1.86% 6.19% 2.06% 0.71% 0% 6.19% 0%
2025/05/31 47.94% 23.84% 4.78% 4.04% 3.62% 1.81% 1.54% 0.66% 0% 0%

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In May 2025, repatha.com dominated with a peak impression share of 54.06% on May 20. Meanwhile, repathahcp.com fluctuated, peaking at 34.29% on May 16. Thorne.com and nexlizethcp.com had minimal shares, while leqviohcp.com and naomiw.com showed modest activity. Farxiga.com spiked on May 10 with 21.01%, and nexlizet.com had a notable 8.15% on May 24. The month concluded with repatha.com leading at 47.94%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Pharma & Biotech Cardiology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

  1. 1
    Heart Failure Treatment Option - A Treatment For Heart Failure Prescription treatment website

    Learn About A Treatment That May Help Reduce The Risk Of Hospitalization For Heart Failure. Treating Heart Failure. HF Hospitalization Info.

  2. 2
    Can't Tolerate Statins? - Consider a Nonstatin Treatment

    If statins alone aren't enough or you can't take them, consider a nonstatin treatment. If you are at risk for a major heart event, find out...

  3. 3
    Repatha® (evolocumab) - Visit the Official Website https://www.repatha.com/

    Visit the Official Patient Website for Information on Repatha® As a Treatment Option. Find Dosing Options and Treatment Information by...

  4. 4
    Repatha® (evolocumab) - Dosing & Administration https://www.repathahcp.com/

    Learn More About Repatha by Visiting the Official Product Website for Physicians. Explore HCP Resources and Learn More About...

  5. 5
    VYNDAMAX® (tafamidis) - An FDA Approved Medication https://www.vyndamax.com/about

    Find Dosing Info, A Custom Discussion Guide, And Educational Resources About VYNDAMAX.®

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In the competitive landscape of cardiology PPC ads, Farxiga, Nexlizet, Repatha, and Vyndamax stand out. Farxiga emphasizes heart failure risk reduction, while Nexlizet targets statin-intolerant patients. Repatha focuses on comprehensive treatment information for both patients and physicians, and Vyndamax highlights FDA approval and educational resources.

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