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US Pharma & Biotech Oncology - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Oncology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Pharma & Biotech Oncology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
keytruda.com 10.73
cancer.org 6.51
kisqali.com 4.26
opdivo.com 2.77
kisqali-hcp.com 2.55
lilly.com 2.45
mayoclinic.org 2.22
breyanzi.com 2.21
themmrf.org 2
ibrance.com 1.94
others 62.36

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In the oncology PPC landscape, keytruda.com leads with 10.73% click share, followed by cancer.org at 6.51%. Notably, ‘others’ dominate with 62.36%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Pharma & Biotech Oncology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date kisqali.com keytruda.com cancer.org lilly.com kisqali-hcp.com opdivo.com trodelvy.com ibrance.com breyanzi.com abecma.com
2025/05/01 14.18% 11.92% 1.83% 6.51% 5.39% 4.64% 2.66% 2.61% 2.49% 1.18%
2025/05/02 5.18% 9.96% 5.27% 2.72% 3.59% 3.52% 2.32% 1.96% 1.04% 1.83%
2025/05/03 9.13% 9.81% 7.02% 4.53% 3.69% 2.37% 1.97% 1.6% 0.35% 2.06%
2025/05/04 5.26% 11.17% 2.84% 3.53% 5% 3.28% 1.77% 1.46% 2.57% 1.87%
2025/05/05 4.86% 10.45% 4.31% 3.29% 3.39% 4.04% 1.87% 2.09% 6.34% 1.38%
2025/05/06 9.02% 6.36% 2.88% 7.39% 3.65% 3.33% 2.43% 2.19% 4.12% 3.65%
2025/05/07 2.41% 10.13% 3.03% 3.32% 2.18% 4.23% 2.76% 2.24% 2.78% 2.15%
2025/05/08 7.86% 13.59% 3.22% 1.86% 3.93% 3.63% 2.12% 2.37% 2.63% 1.99%
2025/05/09 5.03% 11.77% 3.43% 1.33% 3.58% 6.41% 3.16% 2.48% 3.91% 2.19%
2025/05/10 8.32% 9.33% 2.44% 2.63% 3.18% 3.7% 2.74% 1.24% 1.22% 2.02%
2025/05/11 10.25% 10.51% 2.02% 2.86% 4.38% 3.05% 2.08% 1.37% 2.8% 1.93%
2025/05/12 15.22% 10.12% 2.06% 2.59% 3.6% 3.37% 2.23% 1.11% 3.04% 2.13%
2025/05/13 6.92% 5.7% 2.57% 6.22% 3.82% 2.58% 2.84% 1.77% 2.98% 2.43%
2025/05/14 7.52% 6.38% 6.15% 3.21% 3.51% 3% 2.78% 2.44% 2.32% 2.29%
2025/05/15 9.48% 10.94% 3.04% 6.43% 4.54% 2.33% 2.22% 1.97% 1.54% 1.63%
2025/05/16 14.99% 7.84% 3.49% 8.64% 4.82% 2.85% 2.61% 1.63% 1.76% 1.9%
2025/05/17 12.21% 10.6% 2.23% 4.3% 3.97% 2.94% 2.22% 1.32% 2.63% 2.08%
2025/05/18 5.79% 15.97% 1.76% 1.45% 2.01% 4.92% 3.04% 1.66% 2.72% 2.27%
2025/05/19 11.24% 4.78% 1.29% 2.78% 4.53% 3.85% 2.16% 1.26% 1.88% 1.81%
2025/05/20 6.69% 8.32% 1.96% 2.11% 3.7% 4.42% 2.46% 2.09% 2.04% 2.37%
2025/05/21 5.59% 9.23% 5.18% 2.19% 5.42% 4.73% 2.09% 1.59% 1.87% 2.25%
2025/05/22 7.8% 8.46% 3.52% 6.16% 4.46% 5.94% 2.71% 1.82% 2.41% 2.23%
2025/05/23 9.43% 6.78% 1.52% 4.24% 3.52% 3.25% 2.7% 0.85% 3.12% 2.59%
2025/05/24 13.14% 9.03% 3.71% 3.85% 4.45% 3.22% 2.25% 1.67% 1.56% 1.8%
2025/05/25 8.9% 10.64% 3.57% 2.95% 5.24% 3.39% 2.11% 1.58% 3.61% 2.1%
2025/05/26 9.34% 7.16% 2.78% 3.07% 2.71% 4.75% 1.88% 2.53% 1.91% 2.12%
2025/05/27 12.81% 8.53% 1.69% 2.12% 6.11% 4.45% 2.19% 1.2% 1.79% 2.06%
2025/05/28 9.57% 8.63% 3.01% 3.4% 4.23% 3.66% 2.36% 1.57% 2.21% 2.37%
2025/05/29 9.57% 8.61% 1.73% 5.22% 4.17% 3.3% 3.09% 1.6% 2.17% 1.99%
2025/05/30 3.59% 10.77% 2.96% 4.83% 3.01% 4.87% 2.54% 1.88% 2.64% 2.17%
2025/05/31 11.76% 9.39% 4.84% 4.08% 3.93% 3.87% 2.11% 1.66% 1.59% 1.36%

Copyright © Adthena. All rights reserved.

In May 2025, kisqali.com led with fluctuating spend, peaking at 15.22%. Keytruda.com maintained steady performance, while cancer.org saw modest gains. Lilly.com and kisqali-hcp.com showed varied trends. The month concluded with kisqali.com dominating.

Market Exposure

Competitor Count for US Pharma & Biotech Oncology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 292
2025/05/02 324
2025/05/03 298
2025/05/04 305
2025/05/05 296
2025/05/06 308
2025/05/07 309
2025/05/08 309
2025/05/09 291
2025/05/10 305
2025/05/11 322
2025/05/12 312
2025/05/13 318
2025/05/14 309
2025/05/15 334
2025/05/16 336
2025/05/17 331
2025/05/18 322
2025/05/19 331
2025/05/20 326
2025/05/21 333
2025/05/22 325
2025/05/23 320
2025/05/24 322
2025/05/25 310
2025/05/26 327
2025/05/27 323
2025/05/28 338
2025/05/29 321
2025/05/30 332
2025/05/31 323

Copyright © Adthena. All rights reserved.

May began with 292 advertisers, peaking at 338 on the 28th. The month concluded with 323, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Pharma & Biotech Oncology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
letschatcart.com 1.18%
myeloma.ca 1.05%
tagrisso.com 0.77%
mmissionpossible.com 0.69%
calquence.com 0.65%
cancer.org -0.58%
breyanzi.com -0.6%
keytruda.com -0.67%
ocrahope.org -1.06%
worldovariancancercoalition.org -1.28%

Copyright © Adthena. All rights reserved.

In the past month, letschatcart.com and myeloma.ca surged in click share, while worldovariancancercoalition.org and ocrahope.org experienced declines.

Campaign Efficiency

US Pharma & Biotech Oncology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date keytruda.com cancer.org kisqali.com kisqali-hcp.com lilly.com opdivo.com letschatcart.com belowthebelt.org worldovariancancercoalition.org breyanzi.com
2025/05/01 5.98% 1.53% 4.1% 4.39% 4.1% 3.2% 7.14% 1% 0% 8.21%
2025/05/02 4.58% 5.41% 2.02% 3.17% 2.96% 2.04% 3.02% 3.42% 3.36% 1.22%
2025/05/03 4.11% 7.31% 1.68% 2.52% 2.48% 1.49% 5.63% 2.57% 2.57% 0.49%
2025/05/04 5.33% 3.11% 2.17% 5.14% 3.1% 2.05% 0.13% 4.84% 4.77% 2.34%
2025/05/05 5.04% 4.83% 0.96% 2.85% 3.55% 2.96% 0.19% 2.36% 2.36% 5.73%
2025/05/06 2.47% 3.66% 1.88% 2.62% 3.58% 2.31% 3.49% 2.99% 2.99% 5.59%
2025/05/07 4.11% 2.98% 0.86% 2.35% 2.84% 2.8% 4.25% 3.63% 3.63% 2.65%
2025/05/08 6.42% 5.08% 1.94% 3.26% 2.22% 2.91% 0.35% 6.54% 4.42% 2.12%
2025/05/09 6.65% 3.71% 1.94% 3.8% 1.73% 4.11% 0.14% 1.54% 1.54% 4.38%
2025/05/10 4.11% 3.38% 2.41% 2.69% 2.93% 2.82% 3.74% 6.38% 5.31% 0.6%
2025/05/11 4.1% 2.03% 2.64% 3.57% 3.12% 2.2% 5.02% 3.02% 3.02% 4.43%
2025/05/12 4.59% 2.62% 3.39% 3.82% 3.26% 1.92% 2.93% 3.18% 1.65% 3.37%
2025/05/13 3.01% 2.51% 1.86% 3.72% 4.29% 2.07% 0.09% 1.89% 2.73% 2.89%
2025/05/14 2.96% 5.01% 2.01% 3.7% 3.76% 2.11% 0.44% 4.58% 5.7% 2.04%
2025/05/15 5.91% 3.57% 2.6% 4.88% 3.98% 1.73% 0.13% 0.09% 3% 1.74%
2025/05/16 3.87% 3.87% 4.06% 4.55% 6.14% 2.51% 0.41% 3.62% 3.57% 1.75%
2025/05/17 4.76% 2.17% 2.92% 3.11% 3.19% 1.88% 2.52% 2.14% 3.55% 2.98%
2025/05/18 8.37% 1.81% 1.43% 1.8% 2.21% 3.79% 0.18% 2.24% 1.15% 3.22%
2025/05/19 2.66% 1.31% 2.88% 3.88% 2.84% 3.21% 5.6% 0.83% 0.05% 1.91%
2025/05/20 3.82% 2.77% 2.27% 4.08% 2.28% 4% 0.15% 3.14% 2.09% 2%
2025/05/21 4.19% 5.61% 2.41% 5.4% 2.53% 3.05% 3.38% 2.97% 2% 1.9%
2025/05/22 4.03% 4.41% 2.34% 3.83% 3.28% 3.38% 6.77% 2.56% 1.68% 2.25%
2025/05/23 2.77% 2.45% 2.37% 3.44% 2.74% 2.17% 3.39% 1.74% 0.87% 3.32%
2025/05/24 4.38% 4.02% 3.35% 3.91% 2.55% 2.31% 2.78% 3.92% 3.14% 1.28%
2025/05/25 5.56% 4.54% 2.31% 4.2% 3.14% 2.34% 4.04% 1.1% 0% 4.88%
2025/05/26 3.85% 2.29% 2.62% 2.25% 2.53% 2.51% 11.9% 2.64% 2.64% 1.63%
2025/05/27 3.94% 2.52% 5.29% 6.09% 2.4% 3.08% 0.15% 2.76% 1.84% 1.89%
2025/05/28 3.49% 2.54% 3.65% 3.63% 2.75% 2.22% 7% 1.35% 0.68% 2.09%
2025/05/29 3.96% 2.27% 4.48% 4.05% 3.56% 2.8% 0.16% 2.88% 2.88% 2.03%
2025/05/30 4.57% 2.91% 2.46% 3.44% 3.16% 3.65% 0.1% 2.33% 1.07% 2.97%
2025/05/31 4.5% 4.27% 4.08% 3.4% 2.95% 2.81% 2.77% 2.51% 1.71% 1.17%

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Keytruda.com saw fluctuating impressions, peaking at 8.37% on May 18. Cancer.org’s share varied, with a high of 7.31% on May 3. Kisqali.com maintained a steady presence, while letschatcart.com had sporadic spikes, notably 11.9% on May 26. The month ended with diverse trends across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Pharma & Biotech Oncology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Symptoms of ovarian cancer https://www.cancer.org

    Ovarian Cancer Information — Learn All About Ovarian Cancer Risk Factors, Symptoms, Diagnosis & Treatment At Cancer.org. Whether You Or Someone You Love Has Cancer...

  2. 2
    KEYTRUDA® (pembrolizumab) - Official Patient Site https://www.keytruda.com/patient-site

    Find More Information About KEYTRUDA on the Official Patient Site. Learn More Here. Virtual Assistant. Types: Medication Guide, Safety Information, Side Effects, Prescribing Information, Financial Help, Virtual Assistant.

  3. 3
    What is CAR T-Cell Therapy? - Learn About CAR T-Cell Therapy

    CAR T-Cell Therapy Helps Your Immune System Fight Against Certain Relapsed Blood Cancers. View Resources to Learn if CAR...

  4. 4
    Verzenio® (abemaciclib) - A Lilly Medicine https://verzenio.lilly.com/

    Learn about an FDA-approved treatment option. Download a Verzenio® savings card.

  5. 5
    Visit the HCP Website - Car-T for Multiple Myeloma https://www.mmissionpossible.com

    Learn how ongoing research on novel binding domains can impact the future of BCMA Therapy. Find Important Information on developments in Car-T Therapy for Multiple Myeloma.

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In the competitive landscape of oncology PPC ads, cancer.org stands out by offering comprehensive ovarian cancer insights, while keytruda.com emphasizes patient-centric information on pembrolizumab. letschatcart.com and mmissionpossible.com focus on innovative CAR T-Cell therapies, with lilly.com highlighting Verzenio® as a treatment option.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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