US Pharma & Biotech Pulmonology - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Pulmonology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Pulmonology – US

Google AI Overview visibility for Pharma & Biotech Pulmonology US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 70.3846811421
29.6153188579
70%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 15
85
15%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 5%
Navigational 0%
Seasonal 0%
Local 1%
Problem Solving 26%

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Market Exposure

Share of Clicks for top 10 US Pharma & Biotech Pulmonology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
breztri.com 21.79
fasenra.com 8.14
primatene.com 7.68
breztrihcp.com 6.9
dupixenthcp.com 6.78
tezspire.com 5.84
yupelrihcp.com 5.52
dupixent.com 5.43
foxchase.org 3.89
tezspirehcp.com 3.1
others 24.93
  • breztri.com - 21.79%
  • fasenra.com - 8.14%
  • primatene.com - 7.68%
  • breztrihcp.com - 6.9%
  • dupixenthcp.com - 6.78%
  • tezspire.com - 5.84%
  • yupelrihcp.com - 5.52%
  • dupixent.com - 5.43%
  • foxchase.org - 3.89%
  • tezspirehcp.com - 3.1%
  • others - 24.93%

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In the PPC landscape, Breztri.com leads with 21.79% click share, closely followed by Fasenra.com at 8.14%. “Others” collectively hold a significant 24.93%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Pharma & Biotech Pulmonology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date dupixenthcp.com breztri.com fasenra.com yupelrihcp.com tezspire.com dupixent.com breztrihcp.com trelegy.com tezspirehcp.com fasenrahcp.com
2026/02/01 14.66% 16.6% 12.83% 0% 5.01% 3.65% 8.47% 0.98% 2.6% 4.59%
2026/02/02 12.31% 20.34% 6.55% 0% 7.21% 8.02% 6.57% 1.25% 2.87% 5.29%
2026/02/03 1.02% 30.94% 7.6% 0% 6.13% 6.6% 12.66% 1.69% 3.56% 3.31%
2026/02/04 8.1% 39.44% 2.6% 1.16% 0.29% 5.21% 9.88% 2.21% 0.09% 4.48%
2026/02/05 10.28% 31.89% 2.42% 10.37% 8.17% 0.23% 10.84% 2.23% 0% 3.79%
2026/02/06 5.27% 33.43% 12.67% 6.67% 0.21% 1.48% 12.02% 2.65% 0% 4.24%
2026/02/07 5.21% 29.44% 9.69% 1.54% 7.93% 12.21% 12.55% 2.2% 3.68% 1.81%
2026/02/08 4.33% 22.07% 15.06% 2.4% 6.14% 6.66% 4.9% 3.11% 3.46% 3.32%
2026/02/09 4.44% 9.11% 13.23% 4.17% 15.14% 6.4% 4.46% 2.29% 12.4% 3.12%
2026/02/10 5.13% 37.26% 5.25% 2.12% 10.84% 4% 17.59% 1.19% 4.64% 2.05%
2026/02/11 5.61% 20.51% 12.12% 7.03% 2.39% 5.56% 17.62% 1.64% 0.51% 3.96%
2026/02/12 10.26% 31.81% 2.42% 10.34% 8.14% 0.23% 10.81% 2.23% 0% 3.78%
2026/02/13 5.26% 33.39% 12.66% 6.67% 0.21% 1.48% 12% 2.64% 0% 4.23%
2026/02/14 5.18% 29.28% 9.64% 1.53% 7.88% 12.15% 12.48% 2.19% 3.66% 1.8%
2026/02/15 4.32% 22.06% 15.06% 2.39% 6.14% 6.66% 4.89% 3.1% 3.46% 3.32%
2026/02/16 4.44% 9.11% 13.23% 4.17% 15.14% 6.4% 4.46% 2.29% 12.4% 3.12%
2026/02/17 2.01% 43.32% 4.02% 2.31% 6.03% 10.77% 8.36% 3.5% 2.72% 2.51%
2026/02/18 10.75% 24.27% 8% 4.15% 3.14% 11.1% 14.18% 3.55% 2.1% 4.41%
2026/02/19 3.01% 22.03% 4.61% 1.46% 14.27% 4.44% 14.18% 2.67% 15.31% 2.45%
2026/02/20 7.34% 11.28% 6.34% 7.15% 7.17% 0.97% 3.63% 3.21% 3.9% 3.19%
2026/02/21 13.98% 16.97% 6.87% 5.46% 9.01% 1.48% 6.56% 6.17% 3.67% 5.5%
2026/02/22 11.46% 7.61% 9.68% 22.24% 6.42% 4.89% 3.31% 2.42% 3.89% 2.44%
2026/02/23 12.85% 8.72% 15.35% 5.79% 5.01% 0.53% 3.43% 2.52% 1.49% 2.89%
2026/02/24 14.96% 14.25% 14.4% 7.11% 4.39% 0.68% 4.37% 6.36% 3.9% 1.64%
2026/02/25 13.52% 7.25% 23.31% 15.62% 3.57% 2.67% 5.91% 1.42% 3.74% 0.86%
2026/02/26 18.33% 3.4% 6.85% 16.28% 13.36% 0.22% 3.12% 1.1% 4.46% 0.99%
2026/02/27 18.67% 12.77% 20.14% 17.57% 0.6% 0.42% 3.61% 0.94% 0.85% 0%
2026/02/28 17.53% 11.66% 9.19% 7.6% 4.13% 2.89% 2.47% 1.1% 0.63% 0%
  • dupixenthcp.com
  • breztri.com
  • fasenra.com
  • yupelrihcp.com
  • tezspire.com
  • dupixent.com
  • breztrihcp.com
  • trelegy.com
  • tezspirehcp.com
  • fasenrahcp.com

Copyright © Adthena. All rights reserved.

In February 2026, Breztri.com led with fluctuating dominance, peaking mid-month. Dupixenthcp.com surged late, while Fasenra.com and Yupelrihcp.com showed consistent growth. The month ended with Breztri.com maintaining a strong presence.

Market Exposure

Competitor Count for US Pharma & Biotech Pulmonology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/02/01 37
2026/02/02 36
2026/02/03 38
2026/02/04 37
2026/02/05 33
2026/02/06 34
2026/02/07 33
2026/02/08 35
2026/02/09 36
2026/02/10 32
2026/02/11 35
2026/02/12 33
2026/02/13 34
2026/02/14 33
2026/02/15 35
2026/02/16 36
2026/02/17 32
2026/02/18 30
2026/02/19 29
2026/02/20 28
2026/02/21 26
2026/02/22 29
2026/02/23 31
2026/02/24 33
2026/02/25 32
2026/02/26 32
2026/02/27 32
2026/02/28 29

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In February, distinct advertisers fluctuated, peaking at 38 on the 3rd, then gradually declined, ending at 29.

Campaign Efficiency

Market Loss & Market Gains for US Pharma & Biotech Pulmonology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
yupelrihcp.com 4.42%
yupelri.com 4.37%
templehealth.org 3.31%
dupixenthcp.com 2.37%
fasenra.com 2.16%
primatene.com -1.67%
zoryvehcp.com -2.25%
breztrihcp.com -3.4%
foxchase.org -6.94%
breztri.com -7.35%

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Yupelrihcp.com and yupelri.com surged in click share, gaining 4.42% and 4.37% respectively, while breztri.com and foxchase.org faced declines of 7.35% and 6.94%.

Campaign Efficiency

US Pharma & Biotech Pulmonology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date primatene.com fasenra.com yupelrihcp.com dupixenthcp.com tezspire.com breztri.com dupixent.com breztrihcp.com tezspirehcp.com zoryvehcp.com
2026/02/01 0.34% 18.03% 0% 13.21% 6.64% 12.88% 4.99% 6.15% 3.3% 10.38%
2026/02/02 6.47% 7.42% 0% 8.43% 9.65% 18.14% 11.13% 5.28% 3.37% 7.9%
2026/02/03 8.67% 9.29% 0% 0.69% 7.75% 19.61% 7.24% 13.56% 4.34% 6.06%
2026/02/04 0% 1.54% 1.24% 2.38% 0.15% 25.31% 4.36% 6.07% 0.06% 5.01%
2026/02/05 7.62% 1.94% 12.53% 5.07% 11.23% 29.52% 0.22% 11.06% 0% 0%
2026/02/06 19.03% 15.05% 8.89% 3.16% 0.12% 19.84% 1.27% 9.91% 0% 0%
2026/02/07 10.03% 12.7% 3.09% 2.51% 9.25% 22.26% 10.74% 14.01% 4.59% 0%
2026/02/08 20.91% 16.5% 3.17% 2.32% 7.65% 14.22% 5.41% 1.72% 3.7% 8.51%
2026/02/09 6.27% 17.32% 5.93% 2.08% 17.36% 3.97% 5.17% 1.75% 14.39% 7.65%
2026/02/10 0% 6.83% 2.8% 2.11% 13.02% 35.36% 2.95% 18.01% 5.88% 4.91%
2026/02/11 0.22% 14.41% 7.37% 2% 2.3% 20.23% 4.47% 17.61% 0.46% 22.47%
2026/02/12 7.62% 1.94% 12.53% 5.07% 11.23% 29.52% 0.22% 11.06% 0% 0%
2026/02/13 19.03% 15.05% 8.89% 3.16% 0.12% 19.84% 1.27% 9.91% 0% 0%
2026/02/14 10.03% 12.7% 3.09% 2.51% 9.25% 22.26% 10.74% 14.01% 4.59% 0%
2026/02/15 20.91% 16.5% 3.17% 2.32% 7.65% 14.22% 5.41% 1.72% 3.7% 8.51%
2026/02/16 6.27% 17.32% 5.93% 2.08% 17.36% 3.97% 5.17% 1.75% 14.39% 7.65%
2026/02/17 0% 5.72% 4.21% 1.78% 6.47% 38.89% 8.97% 8.83% 3.08% 4.23%
2026/02/18 0% 11.95% 9.81% 7.34% 2.82% 22.96% 9.16% 16.3% 2.07% 0.1%
2026/02/19 4.77% 5.14% 2.23% 1.66% 15.95% 17.16% 5.77% 14.05% 17.84% 0.02%
2026/02/20 0% 7.55% 10.08% 3.09% 7.31% 5.99% 0.88% 2.18% 4.21% 0.02%
2026/02/21 0% 13.11% 10.66% 7.91% 12.35% 13.31% 1.86% 5.38% 3.93% 0%
2026/02/22 3.4% 11.47% 24.02% 5.21% 7.23% 4.03% 6.8% 2.12% 4.06% 0%
2026/02/23 4.11% 20.38% 6.83% 10.79% 5.21% 4.26% 0.49% 2.11% 1.13% 0%
2026/02/24 5.86% 13.38% 6.46% 5.38% 3.2% 5% 0.46% 1.77% 4.41% 0%
2026/02/25 0% 28.98% 18.55% 5.79% 4.38% 4.9% 3.31% 7.26% 4.38% 0%
2026/02/26 20.19% 7.16% 19.47% 7.53% 14.18% 1.43% 0.16% 1.43% 5.02% 0%
2026/02/27 0% 27.65% 30.76% 7.8% 0.47% 5.54% 0.37% 2.04% 0.79% 0%
2026/02/28 12.72% 12.55% 12.24% 9.76% 5.1% 4.85% 3.06% 1.47% 0.61% 0%
  • primatene.com
  • fasenra.com
  • yupelrihcp.com
  • dupixenthcp.com
  • tezspire.com
  • breztri.com
  • dupixent.com
  • breztrihcp.com
  • tezspirehcp.com
  • zoryvehcp.com

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In February 2026, Breztri.com led with a peak impression share of 38.89% on the 17th. Primatene.com and Fasenra.com followed, showing fluctuating trends. The month concluded with Breztri.com maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Pharma & Biotech Pulmonology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Pharma & Biotech Pulmonology - Last month
  1. 1
    3 Medicines In 1 COPD Inhaler - You May Breathe Better Prescription treatment website

    Do You Have COPD? Find Out How This Inhaler Option May Give You Better Breathing.

  2. 2
    Asthma Injection Option - Managing Eosinophilic Asthma Prescription treatment website

    Do You Have Eosinophilic Asthma? Learn About A Treatment Option That May Be Right For You.

  3. 3
    Lung Nodule https://see.foxchase.org › fox-chase › lung-cancer

    Fox Chase Is Here For You — Fox Chase evaluates lung nodules with CT, PET, and robotic biopsy—call to schedule today. A lung nodule or spot may raise a lot of questions — a proper...

  4. 4
    Pulmonary Care https://see.templehealth.org › lung › pulmonary

    Pulmonary Care That Works — Expert pulmonologists offer diagnosis, therapy, and treatment options.

  5. 5
    Severe Asthma Medication - Official Patient Site

    If Your Asthma Medication Isn't Providing Relief, Consider An Add-On Treatment Option. Still Having Asthma Attacks With Your Current Management?

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In the competitive landscape of pharmaceuticals and biotech, the top-performing PPC ads reveal a focus on personalized treatment options. Breztri.com highlights a unique 3-in-1 COPD inhaler, promising improved breathing. Fasenra.com targets eosinophilic asthma with tailored injections. Foxchase.org and templehealth.org emphasize expert care for lung conditions, while tezspire.com offers solutions for severe asthma management. Each ad underscores a commitment to addressing specific respiratory challenges, resonating with patients seeking effective, personalized care.

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