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US Retail Apparel & Accessories - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Apparel & Accessories category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Retail Apparel & Accessories brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
lululemon.com 5.77
shein.com 3.75
nike.com 3.49
jcpenney.com 2.5
fashionnova.com 2.26
macys.com 1.82
amazon.com 1.81
victoriassecret.com 1.62
oldnavy.gap.com 1.45
ae.com 1.45
others 74.08

Copyright © Adthena. All rights reserved.

Lululemon leads with 5.77% click share, followed by Shein at 3.75%. Nike captures 3.49%, while others dominate with 74.08%.

Market Exposure

Share of Spend for the top 10 US Retail Apparel & Accessories brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date shein.com lululemon.com gap.com macys.com jcpenney.com temu.com nike.com amazon.com victoriassecret.com cartier.com
2025/03/01 4.51% 4.99% 1.33% 1.22% 1.9% 1.43% 3.18% 2.16% 1.48% 1.68%
2025/03/02 4.37% 5.47% 1.33% 1.01% 2.8% 1.48% 2.89% 2.32% 1.65% 1.61%
2025/03/03 5.63% 3.89% 1.42% 0.9% 2.24% 1.55% 3.15% 2.92% 1.62% 1.64%
2025/03/04 5.25% 4.22% 1.05% 0.73% 2.04% 1.34% 3.44% 1.88% 2.21% 1.4%
2025/03/05 5.79% 3.93% 1.21% 1.08% 1.58% 1.52% 3.47% 1.75% 2.08% 1.3%
2025/03/06 6.48% 3.43% 1.22% 1.55% 1.48% 1.77% 3.44% 2.41% 1.43% 1.26%
2025/03/07 5.92% 3.32% 1.1% 1.79% 1.72% 2.68% 3.1% 2.67% 1.45% 1.19%
2025/03/08 5.23% 3.02% 1.56% 2.53% 1.42% 2.07% 2.9% 1.93% 1.24% 1.02%
2025/03/09 5.55% 4.23% 1.63% 2.26% 1.57% 1.8% 2.39% 1.67% 1.08% 1.18%
2025/03/10 5.15% 3.82% 1.54% 2.25% 2.3% 2.1% 2.38% 1.82% 1.38% 1.25%
2025/03/11 4.38% 3.64% 1.38% 1.88% 1.4% 1.95% 2.85% 1.76% 1.63% 1.41%
2025/03/12 4.3% 4.04% 1.4% 1.62% 2.2% 1.59% 2.6% 2% 1.47% 1.44%
2025/03/13 2.51% 4.55% 1.46% 1.47% 1.71% 1.69% 2.42% 2.2% 1.55% 1.32%
2025/03/14 5.7% 4.68% 1.48% 1.29% 1.96% 1.21% 2.06% 2.2% 2.2% 1.39%
2025/03/15 5.84% 4.66% 1.46% 1.86% 2.36% 1.27% 2.34% 2.16% 1.56% 1.62%
2025/03/16 5.91% 4.58% 1.59% 2.41% 2.39% 1.17% 2.07% 2.17% 1.74% 1.67%
2025/03/17 6.05% 4.3% 1.39% 1.86% 2.07% 1.03% 1.48% 2.46% 1.91% 1.41%
2025/03/18 4.29% 4.32% 1.46% 1.25% 2.02% 1.33% 1.26% 2.64% 1.54% 1.32%
2025/03/19 5.28% 4.32% 1.35% 1.03% 1.98% 1.32% 0.99% 2.84% 1.61% 0.95%
2025/03/20 4.36% 4.55% 1.4% 0.99% 2.75% 1.45% 0.96% 2.45% 1.36% 1.04%
2025/03/21 5.32% 4.78% 1.3% 1.34% 2.3% 1.31% 1.05% 1.86% 1.93% 0.97%
2025/03/22 5.3% 4.06% 1.67% 1.86% 2.25% 1.37% 1.31% 1.83% 1.51% 0.83%
2025/03/23 5.89% 4.36% 1.8% 1.82% 2.26% 0.85% 1.23% 1.71% 2.06% 1.01%
2025/03/24 4.23% 3.98% 1.7% 1.21% 2.01% 0.98% 1.33% 2.17% 1.44% 0.88%
2025/03/25 4.68% 4.2% 1.63% 0.86% 2.47% 1.07% 1.3% 1.95% 1.57% 1.04%
2025/03/26 5.07% 4.14% 1.41% 1.06% 1.99% 1.38% 1.33% 2.1% 1.06% 1.12%
2025/03/27 4.51% 3.88% 1.01% 2.17% 2.14% 1.27% 1.35% 1.64% 1.1% 1.15%
2025/03/28 5.32% 4.22% 1.41% 3.39% 2.48% 0.88% 1.29% 1.59% 1.45% 1.16%
2025/03/29 4.58% 3.97% 1.16% 4.68% 2.38% 1.07% 1.5% 1.31% 1.46% 1.05%
2025/03/30 3.43% 3.83% 1.51% 6.16% 2.5% 1.29% 1.68% 1.64% 1.29% 1.08%
2025/03/31 7.83% 3.44% 3.16% 2.24% 1.84% 1.66% 1.55% 1.45% 1.06% 1.02%

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In March 2025, Shein’s PPC spend share fluctuated, peaking at 7.83% on the 31st. Lululemon’s share remained steady, while Gap saw a significant rise to 3.16% at month’s end. Macy’s experienced a dramatic increase, reaching 6.16% on the 30th. JCPenney and Temu showed moderate fluctuations, with JCPenney peaking at 2.8% early in the month. Nike’s share declined, ending at 1.55%. Amazon’s share varied, peaking mid-month. Victoria’s Secret and Cartier maintained lower, stable shares.

Market Exposure

Competitor Count for US Retail Apparel & Accessories

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 11188
2025/03/02 10947
2025/03/03 11656
2025/03/04 11336
2025/03/05 11175
2025/03/06 12110
2025/03/07 12185
2025/03/08 12109
2025/03/09 11164
2025/03/10 11381
2025/03/11 11254
2025/03/12 11069
2025/03/13 11059
2025/03/14 10953
2025/03/15 10583
2025/03/16 10588
2025/03/17 10727
2025/03/18 10752
2025/03/19 10797
2025/03/20 10556
2025/03/21 10481
2025/03/22 10767
2025/03/23 10442
2025/03/24 10706
2025/03/25 10558
2025/03/26 10847
2025/03/27 10949
2025/03/28 10681
2025/03/29 10495
2025/03/30 10571
2025/03/31 10997

Copyright © Adthena. All rights reserved.

March began with 11,188 advertisers, peaking at 12,185 on the 7th. A decline followed, reaching 10,442 on the 23rd. The month concluded with a slight recovery to 10,997 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Retail Apparel & Accessories

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
jcpenney.com 0.54%
macys.com 0.41%
kay.com 0.29%
lululemon.com 0.28%
bloomingdales.com 0.22%
shein.com -0.26%
katespadeoutlet.com -0.29%
temu.com -0.3%
fashionnova.com -0.31%
nike.com -2.28%

Copyright © Adthena. All rights reserved.

Nike.com saw a significant drop of 2.28% in click share, while jcpenney.com experienced a notable rise of 0.54%.

Campaign Efficiency

US Retail Apparel & Accessories Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date shein.com gap.com lululemon.com macys.com temu.com amazon.com coachoutlet.com nike.com walmart.com jcpenney.com
2025/03/01 5.78% 2.43% 3.49% 1.46% 1.89% 2.85% 1.31% 3.4% 1.03% 1.07%
2025/03/02 5.77% 2.69% 3.8% 1.23% 1.96% 3.04% 1.04% 3.34% 0.8% 1.47%
2025/03/03 6.98% 2.36% 3.06% 1.12% 1.95% 3.71% 1.41% 3.47% 0.6% 1.29%
2025/03/04 6.79% 1.96% 3.46% 0.9% 1.8% 2.41% 1.36% 3.96% 0.64% 1.1%
2025/03/05 7.18% 2.3% 3.12% 1.31% 1.9% 2.16% 1.3% 4.06% 0.94% 1.05%
2025/03/06 7.71% 2.07% 2.73% 1.73% 2.1% 2.79% 1.48% 3.43% 0.99% 1.12%
2025/03/07 7.05% 1.8% 2.48% 2% 3.09% 3.22% 1.45% 3.07% 1.12% 1.42%
2025/03/08 6.25% 2.5% 2.44% 2.88% 2.42% 2.32% 1.33% 2.77% 1.31% 1.2%
2025/03/09 6.85% 2.93% 3.25% 2.52% 2.2% 2.03% 1.19% 2.65% 1.36% 1.08%
2025/03/10 6.5% 2.62% 3.14% 2.5% 2.66% 2.15% 1.12% 2.54% 0.96% 1.42%
2025/03/11 5.73% 2.33% 3.01% 2.17% 2.49% 2.2% 1.42% 3.02% 1.26% 1.12%
2025/03/12 5.42% 2.51% 3.29% 1.82% 2.03% 2.48% 1.71% 2.83% 1.25% 1.38%
2025/03/13 3.4% 2.53% 3.66% 1.66% 2.12% 2.74% 1.58% 2.79% 1.48% 1.14%
2025/03/14 7.59% 2.69% 3.83% 1.45% 1.64% 2.76% 1.47% 2.21% 1.53% 1.14%
2025/03/15 7.69% 2.33% 3.79% 2.15% 1.71% 2.73% 1.35% 2.75% 1.52% 1.28%
2025/03/16 7.4% 2.73% 3.55% 2.81% 1.55% 2.8% 1.41% 2.4% 1.18% 1.34%
2025/03/17 7.63% 2.08% 3.44% 2.09% 1.36% 3.03% 1.54% 1.63% 1.12% 1.28%
2025/03/18 5.36% 2.83% 3.6% 1.39% 1.77% 3.26% 1.51% 1.39% 1.14% 1.2%
2025/03/19 6.99% 2.39% 3.49% 1.13% 1.75% 3.54% 1.33% 1.15% 1.17% 1.24%
2025/03/20 5.66% 2.75% 3.8% 1.13% 1.92% 3.08% 1.37% 0.95% 1.24% 1.65%
2025/03/21 6.94% 2.45% 3.92% 1.56% 1.78% 2.34% 1.4% 1.15% 1.16% 1.37%
2025/03/22 6.75% 2.98% 3.23% 2.16% 1.81% 2.23% 1.14% 1.36% 1.37% 1.29%
2025/03/23 7.43% 3.12% 3.46% 2.05% 1.1% 2.12% 1.22% 1.26% 1.27% 1.2%
2025/03/24 5.33% 2.79% 3.27% 1.33% 1.22% 2.62% 1.5% 1.24% 1.4% 1.32%
2025/03/25 5.93% 3.1% 3.51% 1.01% 1.36% 2.36% 1.32% 1.24% 1.25% 1.52%
2025/03/26 6.24% 2.24% 3.31% 1.27% 1.76% 2.53% 1.43% 1.35% 1.54% 1.23%
2025/03/27 5.59% 1.73% 3.05% 2.52% 1.65% 1.9% 1.71% 1.3% 1.95% 1.45%
2025/03/28 6.42% 2.48% 3.29% 3.91% 1.18% 1.82% 1.8% 1.28% 2.09% 1.65%
2025/03/29 5.41% 2.23% 3.07% 5.62% 1.39% 1.53% 1.56% 1.46% 1.87% 1.51%
2025/03/30 4.01% 2.61% 2.91% 7.19% 1.67% 1.85% 1.87% 1.6% 1.96% 1.63%
2025/03/31 9.23% 4.65% 2.7% 2.57% 2.08% 1.6% 1.54% 1.45% 1.18% 1.13%

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In March 2025, Shein’s impression share fluctuated, peaking at 9.23% on the 31st. Gap and Lululemon showed steady growth, while Macy’s surged late month. Temu, Amazon, and Coach Outlet remained stable. Nike and Walmart experienced declines.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Retail Apparel & Accessories

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    American Eagle | Live Your Life In AE https://www.ae.com › ae › apparel

    From Tried & True Classic Looks To The Latest Trends, Your Style Awaits At American Eagle! Check Out What's New! Shop The Latest Tops, Bottoms...

  2. 2
    Foot Locker https://www.footlocker.com

    Official Site — Xclusive access to drops. FLX Cash to unlock savings. Free shipping & returns + more! Shop Foot Locker and receive free shipping on orders $99+. Sneakers, apparel & more!

  3. 3
    Macy's Official Site | Get More For Less At Macy's https://www.macys.com

    Make Macy's Your One-Stop Destination For the Latest Fashion Products, Cosmetics & More. Get Your Must-Haves At Macy's. From The Latest Fashions To Home Decor, Shop Great Deals!

  4. 4
    Old Navy® Official Site https://oldnavy.gap.com › shop › old_navy

    Shop New Arrivals — Say Hi To New Fits & Fabrics. Shop Old Navy® Clothes In A Variety Of Styles Today. Sign In Or Join Navyist Rewards Today For Exclusive Free Shipping On All Orders $50+.

  5. 5
    Victoria's Secret - VictoriasSecret.com https://www.victoriassecret.com

    Shop The Official Site — Your Favorite Look Is Here & Waiting For You. Shop Bras, Panties & More. Something For Every Mood Or Outfit, We've Got You Covered. Brands We Love.

Copyright © Adthena. All rights reserved.

American Eagle invites you to “Live Your Life In AE” with classic and trendy styles. Foot Locker offers exclusive drops and savings with FLX Cash. Macy’s promises more for less, from fashion to home decor. Old Navy highlights new fits and fabrics, while Victoria’s Secret ensures your favorite look is always available.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.