Share of Clicks for top 10 US Retail Apparel & Accessories brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| lululemon.com | 6.64 |
| macys.com | 3.78 |
| victoriassecret.com | 2.59 |
| shein.com | 2.41 |
| nike.com | 1.94 |
| oldnavy.gap.com | 1.69 |
| fashionnova.com | 1.69 |
| coach.com | 1.5 |
| urbanoutfitters.com | 1.43 |
| on.com | 1.27 |
| others | 75.06 |
- lululemon.com - 6.64%
- macys.com - 3.78%
- victoriassecret.com - 2.59%
- shein.com - 2.41%
- nike.com - 1.94%
- oldnavy.gap.com - 1.69%
- fashionnova.com - 1.69%
- coach.com - 1.5%
- urbanoutfitters.com - 1.43%
- on.com - 1.27%
- others - 75.06%
Copyright © Adthena. All rights reserved.
Lululemon leads with 6.64% click share, followed by Macy’s at 3.78%. Others dominate with 75.06%, overshadowing top brands.
Share of Spend for the top 10 US Retail Apparel & Accessories brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | lululemon.com | coach.com | victoriassecret.com | nike.com | shein.com | macys.com | on.com | quince.com | anthropologie.com | cartier.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/03/01 | 5.62% | 1.13% | 2.21% | 1.82% | 5.48% | 2.47% | 1.78% | 2.33% | 2.05% | 0.76% |
| 2026/03/02 | 6% | 1.82% | 2.78% | 1.93% | 4.57% | 2.4% | 1.72% | 1.79% | 1.1% | 0.77% |
| 2026/03/03 | 6.51% | 1.21% | 2.86% | 1.83% | 4.24% | 2.63% | 1.9% | 1.82% | 1.44% | 1.02% |
| 2026/03/04 | 4.89% | 1.46% | 2.42% | 1.52% | 5.02% | 2.41% | 1.92% | 1.67% | 1.09% | 1.15% |
| 2026/03/05 | 4.25% | 1.39% | 2.54% | 1.47% | 4.29% | 2% | 1.93% | 1.65% | 2.93% | 1.26% |
| 2026/03/06 | 5.25% | 1.47% | 3.41% | 1.54% | 2.04% | 3.1% | 1.66% | 1.68% | 2.48% | 1.2% |
| 2026/03/07 | 7.65% | 1.33% | 5.3% | 1.64% | 1.6% | 3.23% | 1.39% | 1.64% | 2.68% | 0.97% |
| 2026/03/08 | 5.3% | 0.88% | 2.68% | 1.85% | 1.74% | 3.34% | 1.66% | 2.41% | 3.23% | 1.53% |
| 2026/03/09 | 6.79% | 1.26% | 4.61% | 1.74% | 1.64% | 2.36% | 1.7% | 2.59% | 2.6% | 1.35% |
| 2026/03/10 | 5.34% | 1.59% | 2.97% | 1.35% | 1.89% | 2.31% | 1.54% | 2.17% | 3.21% | 1.55% |
| 2026/03/11 | 4.51% | 2.7% | 3.22% | 1.52% | 1.92% | 2.17% | 1.77% | 2.32% | 3.65% | 1.43% |
| 2026/03/12 | 7.06% | 2.64% | 4.52% | 1.24% | 2.12% | 2.27% | 1.61% | 2.23% | 1.95% | 1.32% |
| 2026/03/13 | 4.21% | 3.04% | 2.82% | 1.31% | 2.2% | 2.82% | 1.56% | 2.33% | 3.84% | 1.14% |
| 2026/03/14 | 4.72% | 1.41% | 3.76% | 1.51% | 2.71% | 3.28% | 1.73% | 2.12% | 2.64% | 1.29% |
| 2026/03/15 | 5.6% | 2.23% | 3.89% | 1.46% | 2.87% | 3.39% | 1.97% | 2.29% | 2.69% | 1.28% |
| 2026/03/16 | 4.91% | 1.9% | 3.17% | 1.45% | 2.25% | 2.27% | 1.9% | 2.31% | 3.06% | 1.35% |
| 2026/03/17 | 5.49% | 2.06% | 3.03% | 1.13% | 4.53% | 1.5% | 2.16% | 2.11% | 0.9% | 1.32% |
| 2026/03/18 | 4.15% | 1.92% | 3.17% | 1.2% | 2.5% | 2.06% | 1.79% | 2.2% | 2.51% | 1.36% |
| 2026/03/19 | 6.31% | 3.35% | 2.82% | 1.29% | 2.01% | 2.75% | 1.62% | 1.83% | 1.22% | 1.35% |
| 2026/03/20 | 3.77% | 3.2% | 2.81% | 1.42% | 1.85% | 3.15% | 1.46% | 1.77% | 2.57% | 1.22% |
| 2026/03/21 | 4.54% | 2.51% | 4.84% | 1.72% | 1.37% | 3.35% | 1.43% | 2.42% | 2.77% | 1.57% |
| 2026/03/22 | 4.17% | 1.76% | 3.03% | 1.73% | 1.77% | 4.72% | 1.61% | 2.36% | 1.77% | 1.24% |
| 2026/03/23 | 4% | 1.44% | 2.6% | 1.8% | 2.57% | 4.39% | 1.92% | 2.07% | 2.93% | 1.05% |
| 2026/03/24 | 4.96% | 2.73% | 1.97% | 1.43% | 2.54% | 3.72% | 1.57% | 2.57% | 1.49% | 1.16% |
| 2026/03/25 | 3.92% | 2.02% | 2.68% | 1.18% | 2.56% | 3.29% | 1.43% | 2.62% | 2.35% | 1.46% |
| 2026/03/26 | 8.12% | 2.6% | 1.94% | 1.2% | 2.69% | 3.94% | 0.92% | 1.97% | 2.13% | 1.62% |
| 2026/03/27 | 6.62% | 7.26% | 3.2% | 1.34% | 2.07% | 2.95% | 1.38% | 1.55% | 1.78% | 0.96% |
| 2026/03/28 | 8.54% | 5.26% | 2.43% | 1.49% | 2.64% | 3.15% | 1.55% | 1.84% | 1.27% | 1.51% |
| 2026/03/29 | 9.17% | 4.98% | 1.06% | 1.55% | 2.67% | 3.57% | 1.68% | 1.91% | 2.11% | 1.34% |
| 2026/03/30 | 7.68% | 5.01% | 3.27% | 2.05% | 1.85% | 2.4% | 1.67% | 1.96% | 1.94% | 1.17% |
| 2026/03/31 | 8.81% | 5.63% | 4.04% | 2.16% | 2.08% | 1.89% | 1.86% | 1.68% | 1.46% | 1.18% |
- lululemon.com
- coach.com
- victoriassecret.com
- nike.com
- shein.com
- macys.com
- on.com
- quince.com
- anthropologie.com
- cartier.com
Copyright © Adthena. All rights reserved.
Lululemon’s PPC spend surged late March, peaking at 9.17%. Coach’s spend spiked on March 27, reaching 7.26%. Victoria’s Secret saw fluctuations, ending at 4.04%. Nike’s spend remained steady, closing at 2.16%. Shein’s spend dipped mid-month, finishing at 2.08%. Macy’s spend peaked mid-month, ending at 1.89%. On.com and Quince.com showed consistent trends, while Anthropologie and Cartier had minor fluctuations.
Competitor Count for US Retail Apparel & Accessories
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/03/01 | 7011 |
| 2026/03/02 | 7062 |
| 2026/03/03 | 7148 |
| 2026/03/04 | 7424 |
| 2026/03/05 | 7284 |
| 2026/03/06 | 6347 |
| 2026/03/07 | 5738 |
| 2026/03/08 | 5730 |
| 2026/03/09 | 5913 |
| 2026/03/10 | 5743 |
| 2026/03/11 | 5728 |
| 2026/03/12 | 5699 |
| 2026/03/13 | 5637 |
| 2026/03/14 | 5803 |
| 2026/03/15 | 5800 |
| 2026/03/16 | 5787 |
| 2026/03/17 | 7362 |
| 2026/03/18 | 6245 |
| 2026/03/19 | 6027 |
| 2026/03/20 | 6024 |
| 2026/03/21 | 5693 |
| 2026/03/22 | 5849 |
| 2026/03/23 | 6468 |
| 2026/03/24 | 6182 |
| 2026/03/25 | 6235 |
| 2026/03/26 | 6233 |
| 2026/03/27 | 6185 |
| 2026/03/28 | 6214 |
| 2026/03/29 | 6049 |
| 2026/03/30 | 5952 |
| 2026/03/31 | 6322 |
Copyright © Adthena. All rights reserved.
March began with 7,011 advertisers, peaking at 7,424 on March 4. A decline followed, reaching 5,637 on March 13. The month concluded with a slight recovery to 6,322 advertisers.
