Share of Clicks for top 10 US Retail Apparel & Accessories brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| lululemon.com | 8.89 |
| fashionnova.com | 3.96 |
| macys.com | 3.85 |
| victoriassecret.com | 2.31 |
| nike.com | 2.02 |
| ugg.com | 1.84 |
| halloweencostumes.com | 1.68 |
| amazon.com | 1.58 |
| kay.com | 1.38 |
| jcpenney.com | 1.19 |
| others | 71.3 |
- lululemon.com - 8.89%
- fashionnova.com - 3.96%
- macys.com - 3.85%
- victoriassecret.com - 2.31%
- nike.com - 2.02%
- ugg.com - 1.84%
- halloweencostumes.com - 1.68%
- amazon.com - 1.58%
- kay.com - 1.38%
- jcpenney.com - 1.19%
- others - 71.3%
Copyright © Adthena. All rights reserved.
Lululemon leads with 8.89% click share, while “others” dominate at 71.3%, highlighting diverse competition.
Share of Spend for the top 10 US Retail Apparel & Accessories brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | lululemon.com | coach.com | macys.com | gap.com | victoriassecret.com | fashionnova.com | jcpenney.com | nike.com | amazon.com | kay.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/12/01 | 7.2% | 1.12% | 3.33% | 1.24% | 4.68% | 0.75% | 2.41% | 2.94% | 2.1% | 1.47% |
| 2025/12/02 | 7.29% | 1.26% | 3.73% | 2.18% | 3.47% | 1.11% | 2.5% | 2.62% | 1.28% | 1.83% |
| 2025/12/03 | 5.71% | 0.92% | 3.11% | 2.04% | 3.87% | 0.73% | 1.82% | 2.28% | 1.89% | 1.45% |
| 2025/12/04 | 7.1% | 1.71% | 2.75% | 1.94% | 3.82% | 1.04% | 1.59% | 2.45% | 2.4% | 0.87% |
| 2025/12/05 | 5.77% | 1.11% | 2.56% | 1.88% | 3.57% | 1.07% | 0.91% | 2.04% | 3.65% | 1.29% |
| 2025/12/06 | 5.3% | 1.78% | 2.87% | 1.6% | 4% | 0.7% | 1.31% | 2.14% | 3.99% | 1.17% |
| 2025/12/07 | 5.32% | 2.08% | 3.26% | 2.47% | 3.69% | 0.93% | 0.78% | 2.18% | 4.47% | 0.99% |
| 2025/12/08 | 5.05% | 2.23% | 2.92% | 2.46% | 3.3% | 0.76% | 1.3% | 2% | 4.29% | 1.37% |
| 2025/12/09 | 7.24% | 1.66% | 2.83% | 2% | 3.82% | 0.45% | 0.84% | 1.98% | 5.03% | 0.86% |
| 2025/12/10 | 5.94% | 1.85% | 3.01% | 1.93% | 3.08% | 1.24% | 0.96% | 2.06% | 3.11% | 1.49% |
| 2025/12/11 | 6.3% | 1.95% | 3.27% | 1.79% | 3.4% | 0.83% | 0.99% | 2.43% | 2.88% | 1.44% |
| 2025/12/12 | 6.8% | 1.77% | 3.02% | 2.36% | 2.65% | 0.88% | 1.14% | 2.14% | 4.47% | 0.99% |
| 2025/12/13 | 6.58% | 1.57% | 3% | 2.55% | 3.26% | 0.78% | 1.11% | 2.25% | 3.12% | 1.02% |
| 2025/12/14 | 6.07% | 2.84% | 2.95% | 1.99% | 2.28% | 0.43% | 1.19% | 2.2% | 3.56% | 1.23% |
| 2025/12/15 | 6.47% | 1.26% | 2.85% | 2% | 3.55% | 0.44% | 1.03% | 1.77% | 3.58% | 1.37% |
| 2025/12/16 | 7.12% | 1.97% | 2.97% | 1.66% | 2.42% | 0.87% | 1.01% | 1.62% | 2.9% | 1.24% |
| 2025/12/17 | 6.63% | 1.21% | 3.34% | 2.2% | 2.46% | 1.23% | 1.08% | 2.2% | 3.23% | 1.27% |
| 2025/12/18 | 8.82% | 1.56% | 3.97% | 1.76% | 1.68% | 1.26% | 1.07% | 1.96% | 1.74% | 1.34% |
| 2025/12/19 | 9.68% | 0.95% | 3.79% | 1.83% | 1.55% | 1.81% | 1.16% | 1.6% | 0.84% | 1.29% |
| 2025/12/20 | 7.47% | 1.07% | 3.53% | 1.8% | 1.39% | 1.9% | 1.31% | 1.97% | 1% | 1.94% |
| 2025/12/21 | 8.26% | 0.92% | 2.67% | 1.38% | 1.49% | 0.66% | 1.59% | 1.45% | 0.98% | 1.68% |
| 2025/12/22 | 7.31% | 0.73% | 3.02% | 1.09% | 1.11% | 1.02% | 1.21% | 1.25% | 0.9% | 2.06% |
| 2025/12/23 | 7.55% | 1.46% | 2.92% | 1% | 1% | 1.99% | 1.06% | 1.17% | 1.01% | 1.97% |
| 2025/12/24 | 9.1% | 1.23% | 2.56% | 1.18% | 0.86% | 3.73% | 1.11% | 1.06% | 1.06% | 1.82% |
| 2025/12/25 | 6.84% | 2.46% | 2.78% | 1.09% | 1.64% | 2.93% | 0.78% | 1.03% | 1% | 1.74% |
| 2025/12/26 | 9.48% | 0.97% | 2.64% | 1.66% | 2.67% | 1.08% | 1.29% | 0.91% | 1.55% | 1.48% |
| 2025/12/27 | 10.27% | 0.62% | 2.61% | 1.68% | 3.41% | 0.84% | 1.43% | 0.78% | 1.67% | 1.75% |
| 2025/12/28 | 11.06% | 1.05% | 2.75% | 2.05% | 3.88% | 0.73% | 1.43% | 0.86% | 1.72% | 0.8% |
| 2025/12/29 | 12.34% | 1% | 2.26% | 1.99% | 3.88% | 0.81% | 1.19% | 0.94% | 1.45% | 0.36% |
| 2025/12/30 | 10.51% | 1.52% | 2.37% | 2.03% | 2.82% | 1.24% | 1.5% | 0.8% | 0.94% | 0.32% |
| 2025/12/31 | 10.45% | 2.51% | 2.31% | 2.27% | 2.21% | 2.01% | 1.51% | 0.94% | 0.7% | 0.34% |
- lululemon.com
- coach.com
- macys.com
- gap.com
- victoriassecret.com
- fashionnova.com
- jcpenney.com
- nike.com
- amazon.com
- kay.com
Copyright © Adthena. All rights reserved.
Lululemon’s PPC share surged in December, peaking at 12.34% on the 29th. Coach fluctuated, ending at 2.51%. Macy’s remained steady, while Victoria’s Secret dipped mid-month. Nike and Amazon saw declines, finishing at 0.94% and 0.7%, respectively.
Competitor Count for US Retail Apparel & Accessories
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/12/01 | 5750 |
| 2025/12/02 | 6196 |
| 2025/12/03 | 6668 |
| 2025/12/04 | 5917 |
| 2025/12/05 | 6100 |
| 2025/12/06 | 6078 |
| 2025/12/07 | 5789 |
| 2025/12/08 | 5508 |
| 2025/12/09 | 5738 |
| 2025/12/10 | 5804 |
| 2025/12/11 | 5752 |
| 2025/12/12 | 5641 |
| 2025/12/13 | 5612 |
| 2025/12/14 | 5575 |
| 2025/12/15 | 5653 |
| 2025/12/16 | 5972 |
| 2025/12/17 | 5672 |
| 2025/12/18 | 7159 |
| 2025/12/19 | 7191 |
| 2025/12/20 | 7412 |
| 2025/12/21 | 7479 |
| 2025/12/22 | 8388 |
| 2025/12/23 | 8186 |
| 2025/12/24 | 7834 |
| 2025/12/25 | 7711 |
| 2025/12/26 | 7357 |
| 2025/12/27 | 7451 |
| 2025/12/28 | 7334 |
| 2025/12/29 | 7315 |
| 2025/12/30 | 7333 |
| 2025/12/31 | 7318 |
Copyright © Adthena. All rights reserved.
Advertisers surged from 5,750 to 8,388 mid-December, peaking before Christmas. The month concluded with a slight decline to 7,318.
