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US Retail Electronics & Appliances - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Electronics & Appliances category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Retail Electronics & Appliances brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
amazon.com 18.21
walmart.com 10.3
bestbuy.com 9.06
homedepot.com 6.23
apple.com 6.08
target.com 5.55
lowes.com 3.49
bose.com 2.3
samsung.com 1.93
lenovo.com 1.51
others 35.34

Copyright © Adthena. All rights reserved.

Amazon leads with 18.21% click share, followed by Walmart at 10.3%. Best Buy captures 9.06%, while others collectively hold 35.34%.

Market Exposure

Share of Spend for the top 10 US Retail Electronics & Appliances brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date amazon.com apple.com bestbuy.com walmart.com target.com homedepot.com lowes.com bose.com samsung.com lenovo.com
2025/05/01 13.22% 6.05% 5.96% 10.79% 5.98% 4.19% 2.91% 2.99% 2.74% 2.41%
2025/05/02 14.97% 5.71% 4.97% 10.43% 5.96% 4.48% 3.29% 2.61% 3.06% 1.45%
2025/05/03 15.73% 5.39% 5.8% 9.12% 6.73% 4.63% 3.52% 2.58% 2.96% 1.47%
2025/05/04 18.14% 5.73% 6.55% 9.45% 5.51% 5.13% 3.37% 2.41% 2.63% 1.48%
2025/05/05 16.35% 6.49% 7.09% 7.87% 5.9% 5.1% 3.17% 2.31% 2.34% 2.03%
2025/05/06 17.32% 6.75% 8.72% 7.15% 5.42% 4.63% 3.04% 2.23% 1.9% 1.64%
2025/05/07 17.57% 5.83% 7.87% 6.98% 4.75% 4.62% 3.26% 2.51% 1.6% 2.28%
2025/05/08 17.45% 6.81% 7.25% 7.8% 5.53% 4.49% 2.9% 2.74% 1.57% 1.94%
2025/05/09 16.62% 7.75% 8.55% 7.06% 5.62% 4.27% 2.99% 2.77% 1.67% 1.58%
2025/05/10 18.41% 6.45% 8.82% 7.55% 4.88% 4.35% 3.75% 2.57% 1.8% 1.5%
2025/05/11 17.51% 6.88% 9.52% 7.17% 5.28% 4.68% 3.98% 2.52% 2.1% 1.53%
2025/05/12 19.2% 7.09% 7.05% 7% 4.58% 4.86% 3.1% 2.06% 1.86% 1.85%
2025/05/13 17.35% 6.92% 7.59% 6.52% 4.06% 5.01% 3.05% 2.22% 2.2% 1.9%
2025/05/14 18.69% 7.72% 7.21% 7.64% 5.06% 4.01% 2.91% 2.16% 2% 1.84%
2025/05/15 18.71% 6.24% 8.1% 6.89% 5.46% 4.11% 2.44% 1.95% 2.05% 2.21%
2025/05/16 16.99% 6.41% 8.72% 6.8% 5.61% 4.5% 3.07% 2.34% 2.01% 1.99%
2025/05/17 19.83% 6.35% 8.91% 6.81% 5.44% 4.08% 3.7% 1.69% 1.88% 2.24%
2025/05/18 19.09% 6.59% 8.93% 6.3% 5.54% 4.37% 3.39% 2.01% 1.98% 1.98%
2025/05/19 16.4% 6.53% 8.08% 6.46% 5.78% 5.24% 3.18% 2.21% 2.55% 1.8%
2025/05/20 15.65% 5.54% 7.88% 5.54% 4.97% 5.59% 2.89% 3.41% 2.32% 2.12%
2025/05/21 13.78% 5.42% 10.56% 6.12% 5.01% 5.46% 2.96% 3.2% 2.09% 2.21%
2025/05/22 11.35% 5.78% 10.31% 6.59% 5.49% 5.96% 3.01% 2.44% 2.31% 2.22%
2025/05/23 10.69% 6.75% 10.26% 6.84% 5.02% 5.48% 3.27% 3.94% 2.3% 2.31%
2025/05/24 9.93% 6.85% 11.05% 6.48% 4.66% 5.96% 3.69% 2.92% 2.35% 2.24%
2025/05/25 9.41% 7.16% 12.43% 6.32% 4.81% 6.15% 3.47% 3% 2.34% 2.47%
2025/05/26 9.43% 7.93% 10.36% 6.42% 5.43% 6.33% 2.86% 3.96% 2.26% 2.19%
2025/05/27 9.84% 7.95% 6.93% 7.68% 5.1% 6.63% 3.47% 2.65% 2.39% 2.57%
2025/05/28 8.95% 7.78% 8.02% 7.1% 5.3% 6.14% 4.32% 2.89% 2.46% 2.79%
2025/05/29 9.12% 7.67% 7.59% 7.44% 5.52% 5.7% 3.79% 2.5% 2.55% 2.51%
2025/05/30 10.36% 8.45% 7.36% 6.99% 5.78% 5.86% 4% 2.61% 2.66% 2.51%
2025/05/31 9.79% 8.71% 8.12% 7.14% 6.45% 5.69% 3.4% 2.84% 2.44% 2.06%

Copyright © Adthena. All rights reserved.

In May 2025, Amazon’s PPC spend share started strong, peaking mid-month, then declined. Apple and Best Buy saw steady growth, while Walmart fluctuated. By month’s end, Amazon led, but Apple and Best Buy gained ground.

Market Exposure

Competitor Count for US Retail Electronics & Appliances

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 4329
2025/05/02 4503
2025/05/03 4450
2025/05/04 4451
2025/05/05 4515
2025/05/06 4507
2025/05/07 4654
2025/05/08 4640
2025/05/09 4527
2025/05/10 4455
2025/05/11 4562
2025/05/12 4535
2025/05/13 4678
2025/05/14 4606
2025/05/15 4659
2025/05/16 4533
2025/05/17 4493
2025/05/18 4521
2025/05/19 4618
2025/05/20 4519
2025/05/21 4560
2025/05/22 4711
2025/05/23 4465
2025/05/24 4386
2025/05/25 4433
2025/05/26 4495
2025/05/27 4469
2025/05/28 4452
2025/05/29 4533
2025/05/30 4354
2025/05/31 4241

Copyright © Adthena. All rights reserved.

Advertisers fluctuated in May, peaking at 4,711 on May 22. The month concluded with a decline to 4,241.

Campaign Efficiency

Market Loss & Market Gains for US Retail Electronics & Appliances

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
homedepot.com 1.51%
bestbuy.com 1.01%
bose.com 0.64%
hp.com 0.58%
samsung.com 0.51%
frigidaire.com -0.16%
kitchenaid.com -0.3%
apple.com -0.33%
walmart.com -0.52%
amazon.com -6.87%

Copyright © Adthena. All rights reserved.

Home Depot and Best Buy surged in click share, while Amazon faced a significant decline.

Campaign Efficiency

US Retail Electronics & Appliances Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date amazon.com walmart.com target.com bestbuy.com homedepot.com lowes.com apple.com ebay.com bose.com backmarket.com
2025/05/01 16.38% 15.23% 9.53% 5.97% 4.91% 2.71% 1.94% 1.75% 1.68% 1.95%
2025/05/02 17.66% 15.43% 9.39% 4.95% 4.98% 3.07% 1.98% 1.71% 1.45% 1.75%
2025/05/03 18.4% 13.61% 10.2% 5.82% 5.12% 3.29% 1.87% 1.59% 1.45% 1.82%
2025/05/04 20.53% 14.05% 8.89% 6.64% 5.63% 3.1% 1.92% 1.63% 1.31% 1.54%
2025/05/05 19.7% 11.83% 9.44% 7.28% 5.76% 2.92% 2.33% 1.64% 1.27% 1.92%
2025/05/06 20.93% 10.58% 8.55% 8.99% 5.13% 2.78% 2.7% 1.56% 1.18% 2.07%
2025/05/07 20.97% 10.39% 7.58% 8.09% 5.29% 3.11% 2.36% 1.67% 1.36% 1.99%
2025/05/08 21.06% 11.48% 8.81% 7.54% 4.97% 2.77% 2.82% 1.49% 1.41% 1.71%
2025/05/09 20.65% 10.47% 8.77% 8.84% 4.91% 2.88% 3.25% 1.39% 1.43% 1.79%
2025/05/10 22.06% 11.09% 7.79% 8.96% 4.97% 3.52% 2.65% 1.55% 1.31% 1.64%
2025/05/11 21.47% 10.55% 8.09% 9.59% 5.27% 3.8% 3.03% 1.44% 1.31% 1.52%
2025/05/12 23.19% 10.64% 7.33% 7.23% 5.41% 3.02% 3.09% 1.67% 1.02% 1.56%
2025/05/13 22.06% 10.1% 6.48% 7.73% 5.72% 2.89% 3.03% 1.69% 1.11% 1.67%
2025/05/14 23.02% 11.49% 8.14% 7.58% 4.71% 2.8% 3.4% 1.47% 1.05% 1.43%
2025/05/15 22.62% 10.66% 8.79% 8.44% 4.66% 2.36% 2.33% 1.47% 1.02% 1.73%
2025/05/16 21.47% 10.23% 8.94% 8.81% 4.94% 2.95% 2.31% 1.62% 1.24% 1.8%
2025/05/17 24.06% 10.1% 8.66% 8.84% 4.43% 3.43% 2.37% 1.76% 0.94% 1.74%
2025/05/18 23.75% 9.36% 8.74% 9.09% 4.85% 3.33% 2.48% 1.72% 1.12% 1.84%
2025/05/19 20.34% 9.58% 9.35% 8.47% 5.87% 3.06% 2.23% 1.76% 1.25% 2.01%
2025/05/20 19.42% 8.42% 8.25% 8.17% 6.4% 2.71% 2.07% 1.8% 1.85% 1.9%
2025/05/21 16.13% 9.31% 8.45% 10.84% 6.42% 2.84% 2.04% 1.9% 1.78% 1.61%
2025/05/22 13.14% 10.18% 9.09% 10.52% 6.91% 2.81% 2.05% 2.4% 1.31% 1.74%
2025/05/23 12.76% 10.72% 8.62% 10.92% 6.6% 3.21% 2.33% 2.04% 2.17% 1.72%
2025/05/24 11.82% 10.12% 7.99% 11.79% 7.09% 3.47% 2.5% 1.81% 1.73% 1.78%
2025/05/25 11.55% 9.96% 8.15% 12.98% 7.35% 3.38% 2.67% 2.26% 1.87% 1.73%
2025/05/26 11.05% 10.16% 9.01% 11.14% 7.71% 2.85% 2.91% 1.86% 2.23% 1.54%
2025/05/27 12.04% 11.8% 8.64% 7.6% 8.01% 3.39% 3.11% 2.28% 1.61% 1.56%
2025/05/28 11.86% 11.24% 9.27% 8.98% 7.28% 4.37% 3.03% 1.43% 1.41% 1.7%
2025/05/29 12.02% 11.46% 9.58% 8.44% 6.79% 3.6% 2.93% 1.92% 1.37% 2.03%
2025/05/30 12.7% 11.05% 9.9% 8.18% 6.97% 3.81% 3.12% 1.56% 1.56% 1.69%
2025/05/31 12.6% 11.28% 10.78% 8.45% 6.57% 3.42% 3.26% 1.69% 1.44% 1.35%

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Amazon’s impression share peaked mid-May at 24.06%, then declined to 12.6% by month’s end. Walmart and Target showed fluctuations, while Best Buy and Home Depot saw gradual increases. Apple and eBay remained stable.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Retail Electronics & Appliances

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Amazon Kindle https://www.amazon.com › kindle › shop

    Amazon.com - Official Site — Select from a massive selection of books, newspapers, comics, and Audible audiobooks. Store thousands of books, magazines, or comics and take your library with you.

  2. 2
    Apple TV+ | Watch now https://www.apple.com

    Now streaming — New Apple Originals streaming every month. Watch now on Apple TV+. Subscription required. Find on the Apple App Store and Google Play. Now available on Android devices.

  3. 3
    $15/mo On Our Unlimited Plan - Unlimited Is Just $15/mo https://www.boostmobile.com

    Our Best Deal Is Back - Unlimited Talk, Text, & Data For $15/mo For 3 Months - Last Chance

  4. 4
    The Best UPS Battery Backups of 2025 https://www.lifewire.com

    The Best UPS Battery Backups Of 2025 For Any Budget. Our Experts Tested And Ranked...

  5. 5
    Newegg Official Site https://www.newegg.com

    Newegg Online Store — Don’t miss today’s best electronics deals with fast shipping & great customer service. Ultimate PC Builder — Select Affirm at checkout, and pay over time with ease.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Amazon, Apple, Boost Mobile, Lifewire, and Newegg shine with distinct themes. Amazon entices with a vast digital library, while Apple promotes exclusive streaming content. Boost Mobile offers unbeatable value with its $15 unlimited plan. Lifewire provides expert tech insights, and Newegg highlights unbeatable electronics deals and flexible payment options. Each ad uniquely captures consumer interest through tailored messaging and compelling propositions.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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