US Retail Electronics & Appliances - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Electronics & Appliances category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Electronics & Appliances – US

Google AI Overview visibility for Retail Electronics & Appliances US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 22.6775127949
77.3224872051
22%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 31
69
31%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 17%
Transactional 13%
Navigational 3%
Seasonal 1%
Local 1%
Problem Solving 3%

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Market Exposure

Share of Clicks for top 10 US Retail Electronics & Appliances brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
temu.com 17.4
bestbuy.com 11.54
walmart.com 8.86
apple.com 7.65
target.com 5.11
homedepot.com 4.08
amazon.com 3.07
dyson.com 1.81
lowes.com 1.58
ebay.com 1.5
others 37.4
  • temu.com - 17.4%
  • bestbuy.com - 11.54%
  • walmart.com - 8.86%
  • apple.com - 7.65%
  • target.com - 5.11%
  • homedepot.com - 4.08%
  • amazon.com - 3.07%
  • dyson.com - 1.81%
  • lowes.com - 1.58%
  • ebay.com - 1.5%
  • others - 37.4%

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In the competitive landscape of Google PPC, Temu leads with 17.4% click share, followed by Best Buy at 11.54%. Others collectively hold a significant 37.4%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Retail Electronics & Appliances brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date apple.com bestbuy.com walmart.com homedepot.com target.com boostmobile.com amazon.com temu.com dyson.com hp.com
2026/02/01 12.06% 8.93% 10.97% 2.98% 4.06% 3.77% 1.91% 3.86% 2.18% 2.77%
2026/02/02 17.02% 12.55% 7.28% 5.19% 4.53% 4.7% 4.54% 2.28% 2.51% 1.84%
2026/02/03 8.71% 10.95% 9.81% 2.45% 3.99% 3.61% 2.53% 4.12% 2.79% 2.49%
2026/02/04 8.66% 10.4% 10.49% 2.66% 4.18% 3.2% 2.24% 4.08% 3.05% 1.83%
2026/02/05 10.84% 11.55% 6.19% 3.3% 4.63% 3.53% 2.6% 3.31% 2.69% 1.6%
2026/02/06 10.28% 10.2% 5.81% 3.47% 5.31% 4.11% 1.87% 3.16% 3.37% 1.86%
2026/02/07 11.87% 9.6% 6.73% 3.85% 5.26% 5% 2.58% 3.67% 2.63% 1.97%
2026/02/08 10.62% 11.13% 7.83% 4.31% 5.67% 4.49% 2.71% 3.81% 2.63% 2.05%
2026/02/09 13.12% 9.62% 7.6% 3.55% 5.88% 5.31% 2.97% 3.17% 3.18% 2.2%
2026/02/10 16.19% 8.8% 6.87% 3.59% 5.2% 7.37% 2.15% 2.45% 2.83% 2.07%
2026/02/11 14.44% 9.75% 7.49% 3.76% 4.67% 6.45% 2.8% 2.91% 2.98% 2.15%
2026/02/12 10.78% 11.51% 6.16% 3.29% 4.61% 3.51% 2.59% 3.3% 2.67% 1.59%
2026/02/13 10.2% 10.16% 5.78% 3.45% 5.31% 4.08% 1.86% 3.15% 3.35% 1.85%
2026/02/14 11.81% 9.56% 6.7% 3.83% 5.24% 4.98% 2.58% 3.67% 2.61% 1.95%
2026/02/15 10.57% 11.09% 7.8% 4.29% 5.66% 4.47% 2.71% 3.8% 2.62% 2.04%
2026/02/16 13.07% 9.59% 7.57% 3.54% 5.87% 5.29% 2.96% 3.15% 3.17% 2.19%
2026/02/17 16.05% 8.54% 5.54% 3.05% 5.61% 2.99% 2.69% 4.72% 2.31% 2.89%
2026/02/18 18.01% 8.33% 7.63% 4.01% 4.87% 3.07% 3.33% 3.46% 3.25% 1.62%
2026/02/19 17.87% 9.31% 7.1% 4.56% 4.42% 4.07% 3.1% 2.13% 3.21% 1.29%
2026/02/20 21.44% 8.63% 6.6% 3.51% 5.16% 2.6% 3.83% 1.95% 3.96% 1.37%
2026/02/21 21.48% 9.1% 6.09% 4.36% 4.83% 2.32% 4.18% 2.64% 2.3% 1.32%
2026/02/22 16.96% 9.6% 7.46% 5.15% 4.71% 2.3% 5.43% 3.13% 1.25% 1.47%
2026/02/23 17.62% 8.37% 5.56% 4.26% 3.81% 3.42% 5.89% 2.22% 1.77% 2.19%
2026/02/24 14.89% 8.85% 6.66% 4.4% 4.2% 4.63% 4.38% 2.52% 2.12% 1.76%
2026/02/25 17.28% 7.97% 8% 4.37% 4.78% 8.18% 3.01% 3.49% 2.31% 1.28%
2026/02/26 16.28% 7.2% 7.92% 4.38% 5.47% 7.57% 3.23% 3.15% 2.62% 1.2%
2026/02/27 13.03% 10.52% 8.43% 4.43% 6.4% 5.71% 2.72% 3.34% 2.09% 1.48%
2026/02/28 16.03% 9.57% 7.37% 6.89% 4.27% 4.06% 3.75% 3.41% 1.86% 1.43%
  • apple.com
  • bestbuy.com
  • walmart.com
  • homedepot.com
  • target.com
  • boostmobile.com
  • amazon.com
  • temu.com
  • dyson.com
  • hp.com

Copyright © Adthena. All rights reserved.

In February 2026, Apple led with a peak spend share of 21.48% on the 21st. Best Buy and Walmart followed, with fluctuating trends. Home Depot and Target showed steady growth, while Amazon and others had varied performances.

Market Exposure

Competitor Count for US Retail Electronics & Appliances

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/02/01 3929
2026/02/02 3362
2026/02/03 4078
2026/02/04 3991
2026/02/05 3966
2026/02/06 3913
2026/02/07 3890
2026/02/08 3780
2026/02/09 3830
2026/02/10 3648
2026/02/11 3701
2026/02/12 3966
2026/02/13 3913
2026/02/14 3890
2026/02/15 3780
2026/02/16 3830
2026/02/17 3269
2026/02/18 3536
2026/02/19 3462
2026/02/20 3283
2026/02/21 3164
2026/02/22 3453
2026/02/23 3501
2026/02/24 3664
2026/02/25 3401
2026/02/26 3269
2026/02/27 3378
2026/02/28 3368

Copyright © Adthena. All rights reserved.

February began with 3,929 advertisers, peaking at 4,078 on the 3rd. Mid-month saw a decline, reaching 3,164 on the 21st. The month concluded with 3,368 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Retail Electronics & Appliances

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
temu.com 4.62%
apple.com 1.42%
amazon.com 1.07%
homedepot.com 0.84%
samsung.com 0.67%
hp.com -0.35%
qvc.com -0.37%
target.com -0.38%
dyson.com -0.42%
bestbuy.com -1.41%

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Temu.com surged with a 4.62% click share increase, while bestbuy.com dropped by 1.41%. Apple.com and amazon.com also saw gains, contrasting with declines for dyson.com and target.com.

Campaign Efficiency

US Retail Electronics & Appliances Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date walmart.com bestbuy.com temu.com homedepot.com target.com apple.com amazon.com boostmobile.com ebay.com backmarket.com
2026/02/01 15.71% 9.2% 7.39% 2.85% 6.45% 3.76% 1.26% 2.75% 3.44% 2.37%
2026/02/02 12.58% 13.94% 7.57% 6.01% 7.88% 4.78% 4.39% 4.02% 1.98% 0.68%
2026/02/03 13.97% 11.17% 7.94% 2.3% 6.58% 2.74% 2.21% 2.63% 2.33% 1.79%
2026/02/04 14.6% 10.42% 7.88% 2.76% 6.93% 2.59% 2.12% 2.17% 2.37% 2.11%
2026/02/05 8.97% 11.91% 6.96% 3.58% 7.63% 3.08% 2.25% 2.8% 2.07% 1.9%
2026/02/06 8.13% 10.7% 5.22% 3.76% 9.11% 2.95% 1.75% 3.21% 2.75% 2.01%
2026/02/07 9.32% 10.37% 7.9% 4.05% 8.87% 3.31% 2.28% 3.7% 2.75% 2.57%
2026/02/08 10.78% 11.66% 8.2% 4.38% 9.11% 3.09% 2.47% 3.17% 2.86% 2.27%
2026/02/09 10.64% 10.61% 6.98% 3.67% 9.67% 3.65% 2.77% 3.98% 2.67% 2.3%
2026/02/10 11.03% 9.88% 4.78% 4.03% 9.14% 4.44% 2.3% 6.09% 2.82% 2.6%
2026/02/11 11.25% 10.83% 8.74% 4.26% 7.73% 3.87% 2.86% 5.39% 2.29% 2.61%
2026/02/12 8.97% 11.91% 6.95% 3.58% 7.63% 3.08% 2.25% 2.8% 2.07% 1.89%
2026/02/13 8.13% 10.7% 5.22% 3.76% 9.11% 2.95% 1.76% 3.2% 2.74% 2.01%
2026/02/14 9.32% 10.37% 7.9% 4.05% 8.88% 3.31% 2.28% 3.7% 2.75% 2.57%
2026/02/15 10.78% 11.66% 8.2% 4.38% 9.11% 3.09% 2.47% 3.17% 2.86% 2.27%
2026/02/16 10.64% 10.61% 6.98% 3.67% 9.67% 3.65% 2.77% 3.98% 2.67% 2.3%
2026/02/17 8.64% 10.08% 11.22% 3.14% 9.83% 4.33% 2.53% 2.48% 1.4% 1.2%
2026/02/18 12.16% 9.51% 11.16% 4.6% 8.02% 4.33% 3.37% 2.44% 2.43% 1.72%
2026/02/19 12.49% 11.4% 4.31% 5.68% 7.43% 4.7% 3.48% 3.62% 2.35% 1.88%
2026/02/20 11.87% 10.42% 7.8% 4.13% 9.07% 6.29% 3.98% 2.21% 2.44% 1.74%
2026/02/21 9.82% 10.57% 11.41% 5.1% 8.32% 6.47% 4.48% 1.87% 2.09% 1.77%
2026/02/22 11.87% 11.32% 6.08% 6% 8.17% 4.78% 5.41% 1.77% 2.63% 1.83%
2026/02/23 9.36% 9.69% 6.77% 5.04% 6.49% 5.28% 6.72% 2.97% 2.03% 1.72%
2026/02/24 10.96% 10.43% 5.28% 5.11% 7.45% 4.13% 4.44% 3.95% 2.65% 2%
2026/02/25 12.56% 9.41% 9.15% 5.04% 7.53% 4.23% 2.78% 6.98% 2.68% 1.6%
2026/02/26 13.06% 8.24% 9.06% 4.86% 9.07% 4.29% 2.98% 6.19% 2.52% 2.2%
2026/02/27 12.98% 11.97% 8.73% 4.91% 9.52% 3.3% 2.42% 4.6% 2.08% 2.33%
2026/02/28 11.82% 11.46% 10.04% 7.82% 7.07% 4.03% 3.64% 3.14% 2.08% 2.01%
  • walmart.com
  • bestbuy.com
  • temu.com
  • homedepot.com
  • target.com
  • apple.com
  • amazon.com
  • boostmobile.com
  • ebay.com
  • backmarket.com

Copyright © Adthena. All rights reserved.

In February 2026, Walmart’s impression share fluctuated, peaking early and stabilizing mid-month. Best Buy showed consistent performance, while Temu experienced volatility. Home Depot and Target saw gradual increases, with Amazon and Boost Mobile showing late-month spikes.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Retail Electronics & Appliances

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Retail Electronics & Appliances - Last month
  1. 1
    Apple - Official Site https://www.apple.com

    Get to know iPhone 17 Pro, iPhone 17, and the all-new iPhone Air. Buy now. Save on your new iPhone with trade-in and carrier deals at Apple...

  2. 2
    Available At Best Buy® - Get The Latest Deals And More https://www.bestbuy.com

    Shop Online, See Product Availability & Have Your Product Shipped. Fast And Free. Great Deals on Logitech PC Gaming Accessories at Best Buy®. Doorstep Delivery. Ready In An Hour.

  3. 3
    Best iPad to Buy - Updated February 2026 https://www.pcmag.com

    Looking For the Best iPad to Buy? See Our Buying Guide & Compare Products...

  4. 4
    Target® - Official Site https://www.target.com

    Buy Online, Pick Up In-Store — Enjoy Low Prices On Groceries, Home, Electronics, Apparel & More – Shop Now!

  5. 5
    Temu https://www.temu.com

    Temu.Com Official Site — Browse thousands of brands and find deals on your favorites at Temu, Shop Now. Make Temu your one-stop destination for affordable items.

Copyright © Adthena. All rights reserved.

Apple’s ad highlights the allure of the latest iPhones, emphasizing trade-in savings. Best Buy focuses on convenience and speed with fast delivery and gaming deals. PCMag offers guidance on iPad purchases, while Target promotes low prices and in-store pickup. Temu entices with a vast selection of affordable brands.

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