US Retail Electronics & Appliances - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Electronics & Appliances category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Electronics & Appliances – US

Google AI Overview visibility for Retail Electronics & Appliances US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 16.023932361
83.976067639
16%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 34
66
34%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 20%
Transactional 14%
Navigational 3%
Seasonal 2%
Local 1%
Problem Solving 4%

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Market Exposure

Share of Clicks for top 10 US Retail Electronics & Appliances brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
bestbuy.com 12.66
temu.com 11.9
walmart.com 10.01
apple.com 9.54
target.com 8.49
amazon.com 6.57
homedepot.com 3.55
lowes.com 2.83
samsung.com 1.62
hp.com 1.41
others 31.42
  • bestbuy.com - 12.66%
  • temu.com - 11.9%
  • walmart.com - 10.01%
  • apple.com - 9.54%
  • target.com - 8.49%
  • amazon.com - 6.57%
  • homedepot.com - 3.55%
  • lowes.com - 2.83%
  • samsung.com - 1.62%
  • hp.com - 1.41%
  • others - 31.42%

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In the PPC landscape, Best Buy leads with 12.66% click share, followed by Temu at 11.9%. Others collectively hold 31.42%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Retail Electronics & Appliances brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date apple.com bestbuy.com walmart.com target.com amazon.com homedepot.com lowes.com bose.com hp.com dyson.com
2025/12/01 13.61% 8.54% 5.58% 4.33% 9.32% 4.05% 3.44% 3.05% 5.15% 2.7%
2025/12/02 10.52% 8.92% 8.23% 6.77% 6.66% 5.06% 3.29% 2.58% 2.64% 2.86%
2025/12/03 8.74% 9.81% 5.11% 7.97% 6.56% 4.2% 3.77% 2.26% 4.18% 2.27%
2025/12/04 11.59% 10.15% 4.98% 7.12% 9.3% 3.62% 3.01% 2.42% 2.27% 2.88%
2025/12/05 12.06% 9.59% 4.41% 7.57% 11.47% 4.05% 2.49% 1.98% 1.97% 2.45%
2025/12/06 13.11% 12.06% 4.1% 6.64% 11.29% 4.21% 2.14% 2.66% 1.67% 2.9%
2025/12/07 13.82% 13.63% 3.86% 5.86% 11.43% 4.12% 2.21% 2.43% 1.54% 2.97%
2025/12/08 15.09% 10.6% 4.7% 5.72% 12.68% 3.23% 2.55% 1.92% 1.78% 3.14%
2025/12/09 13.51% 11.08% 5.08% 5.38% 14.16% 2.89% 2.79% 2.79% 1.95% 2.94%
2025/12/10 15.65% 10.98% 5.22% 5.82% 9.13% 3.45% 3% 2.71% 2.47% 2.68%
2025/12/11 14.7% 10.58% 4.34% 5.01% 8.88% 3.28% 2.86% 2.63% 2.65% 2.33%
2025/12/12 14.64% 10.64% 5.01% 5.19% 11.47% 2.74% 2.66% 2.85% 1.89% 2.02%
2025/12/13 14.99% 11.13% 5.61% 5.11% 10.38% 2.95% 3.05% 2.97% 2.21% 2.24%
2025/12/14 15.09% 10.31% 5.14% 5.76% 11.23% 2.81% 2.95% 2.66% 2.22% 1.84%
2025/12/15 14.91% 8.74% 5.87% 5.44% 11.19% 2.74% 2.97% 1.94% 2.22% 1.97%
2025/12/16 15.73% 10.58% 6.28% 5.9% 8.68% 2.88% 3.43% 1.22% 1.7% 1.9%
2025/12/17 14.3% 11.08% 6.65% 6.53% 8.4% 2.81% 4.11% 1.06% 1.73% 2.17%
2025/12/18 11.79% 12.21% 12.18% 7.44% 5.26% 3.17% 3.61% 0.96% 1.63% 1.79%
2025/12/19 10.73% 13.85% 14.52% 8.14% 3.25% 3.34% 3.13% 0.81% 1.58% 2.09%
2025/12/20 12.4% 14.66% 12.19% 8.36% 2.99% 3.56% 3.48% 0.95% 1.17% 1.82%
2025/12/21 11.1% 14.41% 9.73% 10.33% 3.25% 3.35% 3.53% 0.91% 1.52% 0.81%
2025/12/22 10.71% 13.23% 10.12% 12.9% 2.13% 3.04% 3.36% 0.84% 2.73% 0.66%
2025/12/23 11.14% 14.71% 10.69% 11.53% 2.66% 2.95% 3.19% 0.92% 3.93% 0.77%
2025/12/24 12.07% 17.51% 8.61% 11.2% 2.89% 3.2% 3.39% 0.81% 2.81% 0.93%
2025/12/25 10.66% 18.47% 11.06% 9.81% 3.3% 3.44% 2.9% 0.57% 2.99% 1.02%
2025/12/26 11.81% 16.67% 9.02% 7.31% 5.74% 4.04% 3.56% 0.67% 2.44% 0.75%
2025/12/27 11.37% 15.23% 8.72% 7.39% 6.54% 4.1% 3.43% 0.77% 2.64% 0.87%
2025/12/28 10.75% 17.83% 8.45% 5.32% 6.48% 4.14% 3.51% 1.32% 1.95% 0.65%
2025/12/29 13.22% 12.31% 7.4% 4.36% 6.24% 3.91% 3.66% 2.84% 2.24% 1.16%
2025/12/30 13.31% 11.06% 8.16% 5.25% 4.56% 4.43% 4.24% 2.69% 2.41% 1.15%
2025/12/31 12.54% 10.48% 8.8% 5.85% 3.99% 3.95% 3.91% 2.91% 2.1% 1.06%
  • apple.com
  • bestbuy.com
  • walmart.com
  • target.com
  • amazon.com
  • homedepot.com
  • lowes.com
  • bose.com
  • hp.com
  • dyson.com

Copyright © Adthena. All rights reserved.

In December 2025, Apple and Best Buy dominated PPC spend, with Apple peaking mid-month and Best Buy surging late. Walmart and Target showed steady growth, while Amazon’s share declined. The month ended with Apple leading.

Market Exposure

Competitor Count for US Retail Electronics & Appliances

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/12/01 3172
2025/12/02 3478
2025/12/03 3829
2025/12/04 3477
2025/12/05 3607
2025/12/06 3391
2025/12/07 3261
2025/12/08 3159
2025/12/09 3215
2025/12/10 3284
2025/12/11 3221
2025/12/12 3281
2025/12/13 2961
2025/12/14 3007
2025/12/15 3096
2025/12/16 3100
2025/12/17 2960
2025/12/18 3634
2025/12/19 3581
2025/12/20 3600
2025/12/21 3744
2025/12/22 4359
2025/12/23 4200
2025/12/24 4048
2025/12/25 3964
2025/12/26 3729
2025/12/27 3762
2025/12/28 3706
2025/12/29 3746
2025/12/30 3726
2025/12/31 3695

Copyright © Adthena. All rights reserved.

December saw a dynamic shift in distinct advertisers, starting at 3,172 and peaking at 4,359 on the 22nd. The month concluded with a slight decline, ending at 3,695.

Campaign Efficiency

Market Loss & Market Gains for US Retail Electronics & Appliances

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
walmart.com 5.67%
temu.com 4.71%
bestbuy.com 4.08%
target.com 2.44%
ebay.com 0.42%
playstation.com -0.53%
bose.com -0.98%
dyson.com -1.09%
apple.com -3.62%
amazon.com -7.59%

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Walmart.com leads with a 5.67% click share rise, while amazon.com drops by 7.59%. Temu.com, bestbuy.com, and target.com also see gains, contrasting with declines for apple.com and others.

Campaign Efficiency

US Retail Electronics & Appliances Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date walmart.com bestbuy.com target.com temu.com apple.com homedepot.com amazon.com lowes.com boostmobile.com hp.com
2025/12/01 9.94% 10.24% 8.47% 2.29% 5.74% 4.57% 10.25% 3.5% 0.92% 4.08%
2025/12/02 13.02% 9.78% 12.35% 2.46% 4.51% 5.33% 6.22% 3.13% 2.72% 1.71%
2025/12/03 7.98% 10.48% 13.82% 2.09% 3.89% 4.25% 6.48% 3.84% 2.02% 3.19%
2025/12/04 7.98% 10.54% 12.91% 2.16% 5.43% 3.77% 10.45% 2.85% 1.39% 1.53%
2025/12/05 6.89% 10.7% 13.59% 3.41% 5.66% 4.18% 12.3% 2.37% 1.38% 1.26%
2025/12/06 6.64% 13.13% 12.66% 3.23% 6.21% 4.33% 12.4% 2.02% 1.36% 1%
2025/12/07 6.45% 14.87% 11.12% 4.02% 6.5% 4.31% 13.01% 2.14% 0.97% 0.89%
2025/12/08 7.91% 11.92% 10.9% 4.02% 7.15% 3.25% 15.02% 2.38% 1.1% 1.06%
2025/12/09 8.9% 12.45% 10% 2.31% 6.41% 3.01% 16.24% 2.77% 0.76% 1.22%
2025/12/10 8.91% 12.17% 11.15% 1.59% 7.34% 3.7% 11.24% 3.01% 1.28% 1.66%
2025/12/11 7.53% 11.96% 9.67% 3.68% 6.77% 3.62% 10.76% 2.85% 1.21% 1.71%
2025/12/12 8.74% 11.47% 9.69% 2.15% 6.64% 2.91% 14.04% 2.64% 1.67% 1.27%
2025/12/13 9.35% 12.31% 9.79% 3.8% 7.16% 3.04% 12.22% 2.95% 1.07% 1.36%
2025/12/14 8.82% 11.38% 11.13% 4.18% 6.71% 2.9% 13.4% 2.87% 0.92% 1.46%
2025/12/15 9.85% 10.01% 10.12% 3.5% 6.82% 2.88% 13.2% 2.88% 1.47% 1.31%
2025/12/16 10.46% 11.73% 11.08% 1.82% 7.26% 2.99% 10.7% 3.33% 1.31% 0.92%
2025/12/17 10.78% 12.1% 11.61% 3.16% 6.51% 2.82% 10.25% 3.85% 1.09% 0.97%
2025/12/18 18.82% 12.83% 12.7% 1.28% 4.19% 3.35% 5.01% 3.26% 2.55% 0.96%
2025/12/19 22.55% 14.05% 13.52% 1.17% 4.18% 3.54% 3.02% 2.74% 1.56% 0.85%
2025/12/20 18.87% 14.8% 13.96% 1.95% 4.58% 3.81% 2.81% 3.23% 1.94% 0.62%
2025/12/21 14.58% 14.72% 15.97% 4.54% 4.47% 3.45% 2.75% 3.12% 1.65% 0.84%
2025/12/22 14.59% 13.25% 18.46% 4.44% 4.32% 2.94% 1.87% 2.95% 1.25% 1.64%
2025/12/23 15.97% 14.84% 17.54% 3.76% 4.43% 2.98% 2.31% 2.91% 1.17% 2.11%
2025/12/24 12.83% 18.41% 17.52% 4.12% 4.47% 3.23% 2.65% 3.11% 1.98% 1.89%
2025/12/25 16.73% 18.87% 15.98% 2.88% 3.84% 3.51% 2.9% 2.69% 1.53% 1.97%
2025/12/26 14.68% 18.25% 12.81% 2.55% 4.54% 4.32% 5.6% 3.38% 1.31% 1.43%
2025/12/27 13.25% 15.89% 12.23% 8.35% 3.83% 4.12% 5.71% 3.12% 1.38% 1.46%
2025/12/28 12.98% 19.16% 9.18% 7.2% 3.95% 4.2% 6.3% 3.28% 1.05% 1.16%
2025/12/29 12.02% 13.6% 7.83% 9.84% 4.75% 4.18% 6.03% 3.44% 1.34% 1.39%
2025/12/30 13.62% 12.27% 9.58% 5.26% 5.07% 4.9% 4.67% 4.11% 2.28% 1.42%
2025/12/31 14.04% 11.53% 9.85% 8.02% 4.81% 4.38% 3.94% 3.57% 1.78% 1.18%
  • walmart.com
  • bestbuy.com
  • target.com
  • temu.com
  • apple.com
  • homedepot.com
  • amazon.com
  • lowes.com
  • boostmobile.com
  • hp.com

Copyright © Adthena. All rights reserved.

Walmart’s impression share surged mid-month, peaking at 22.55% on December 19. Best Buy and Target also saw significant increases, with Best Buy reaching 19.16% on December 28. By month’s end, Walmart led, followed by Best Buy and Target.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Retail Electronics & Appliances

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Retail Electronics & Appliances - Last month
  1. 1
    Apple | Official Site https://www.apple.com

    Get to know iPhone 17 Pro, iPhone 17, and the all-new iPhone Air. Buy now. Save on your new iPhone with trade-in and carrier deals at Apple.

  2. 2
    Shop Best Buy Today - Shop Now & Save At Best Buy https://www.bestbuy.com › car › kenwood

    Shop Online, See Product Availability & Have Your Product Shipped. Fast And Free. Shop At Best Buy For Great Deals. Free Shipping Orders $35+.

  3. 3
    PlayStation® Sale | PlayStation® Official Site https://direct.playstation.com › ps_direct › playstationsale

    Save Up To 50% On Select Hardware, Games And Accessories, Direct From PlayStation®. Save On...

  4. 4
    Target® - Official Site | Buy Online, Pick Up In-Store https://www.target.com

    Enjoy Low Prices On Groceries, Home, Electronics, Apparel & More – Shop Now!

  5. 5
    Temu https://www.temu.com

    Temu.Com Official Site — Browse thousands of brands and find deals on your favorites at Temu, Shop Now. Come and check some items at a low price, you'd never want to miss it.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Apple’s ad shines with its focus on the latest iPhone models and enticing trade-in deals. Best Buy emphasizes convenience and savings with free shipping. PlayStation captivates with significant discounts on gaming essentials. Target highlights diverse product offerings and in-store pickup. Temu attracts with a vast selection of brands and unbeatable prices.

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