US Retail Electronics & Appliances - PPC Market Share Analysis November 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Electronics & Appliances category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Electronics & Appliances – US

Google AI Overview visibility for Retail Electronics & Appliances US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 8.04531819834
91.9546818017
8%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 38
62
38%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 32%
Transactional 11%
Navigational 3%
Seasonal 1%
Local 1%
Problem Solving 7%

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Market Exposure

Share of Clicks for top 10 US Retail Electronics & Appliances brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
apple.com 15.74
bestbuy.com 13.43
walmart.com 9.05
amazon.com 7.07
target.com 6.87
temu.com 6.39
homedepot.com 4.45
lowes.com 2.57
samsung.com 2.52
boostmobile.com 1.79
others 30.12
  • apple.com - 15.74%
  • bestbuy.com - 13.43%
  • walmart.com - 9.05%
  • amazon.com - 7.07%
  • target.com - 6.87%
  • temu.com - 6.39%
  • homedepot.com - 4.45%
  • lowes.com - 2.57%
  • samsung.com - 2.52%
  • boostmobile.com - 1.79%
  • others - 30.12%

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Apple.com leads with 15.74% click share, followed by BestBuy.com at 13.43%. Others collectively hold 30.12%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Retail Electronics & Appliances brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date apple.com bestbuy.com amazon.com walmart.com target.com homedepot.com hp.com lowes.com samsung.com boostmobile.com
2025/11/01 31.35% 8.18% 7.93% 5.23% 3.34% 2.67% 1.23% 2.2% 2.21% 5.4%
2025/11/02 25.95% 10.36% 8.5% 6.48% 4.79% 2.97% 1.58% 2.54% 1.97% 3.37%
2025/11/03 28.88% 8.69% 6.8% 7.32% 3.88% 3.12% 1.14% 2.28% 2.28% 3.67%
2025/11/04 27.31% 10.17% 5.48% 7.97% 4.42% 3.35% 1.16% 2.05% 2.27% 4.72%
2025/11/05 27.13% 10.83% 4.06% 7.54% 5.98% 3.22% 1.35% 2.06% 2.1% 4.94%
2025/11/06 32.33% 8.28% 5.87% 6.21% 3.36% 2.92% 1.42% 1.86% 2.24% 5.56%
2025/11/07 25.2% 11.02% 4.97% 5.77% 7.29% 3.08% 1.24% 2.07% 2.27% 4.35%
2025/11/08 23.02% 11.68% 5.57% 5.54% 8.48% 3.23% 1.4% 2.04% 2.35% 5.4%
2025/11/09 23.61% 11.22% 6% 4.57% 9.25% 2.8% 1.2% 1.99% 2.26% 6.11%
2025/11/10 24.05% 11.04% 4.78% 4.77% 8.5% 2.89% 1.42% 1.96% 2.02% 5.87%
2025/11/11 23.02% 11.93% 5.51% 4.68% 8.88% 3.28% 1.73% 2.36% 2.02% 5.36%
2025/11/12 28.69% 11.08% 5.93% 4.24% 6.68% 3.22% 1.75% 2.39% 1.88% 2.53%
2025/11/13 22.4% 13.13% 4.97% 6.07% 5.33% 4.2% 1.69% 2.79% 2.09% 2.47%
2025/11/14 26.94% 11.36% 4.56% 6.76% 5.43% 3.76% 1.62% 2.41% 1.87% 3.85%
2025/11/15 24.32% 11.3% 5.64% 8.98% 5.01% 3.64% 1.79% 2.28% 1.9% 2.84%
2025/11/16 28.25% 10.46% 6.26% 7.53% 4.51% 3.52% 1.78% 2.41% 2.32% 2.02%
2025/11/17 32.24% 8.87% 5.75% 6.03% 4.55% 3.18% 1.55% 1.85% 2.47% 1.58%
2025/11/18 29.86% 8.84% 5% 5.97% 4.78% 3.99% 1.78% 2.17% 2.62% 1.91%
2025/11/19 22.56% 10.22% 6.54% 6.29% 4.78% 4.2% 2.26% 2.24% 2.5% 1.78%
2025/11/20 24.79% 13.11% 7.41% 4.59% 4.42% 4.18% 1.87% 2.1% 2.41% 1.41%
2025/11/21 23.54% 13.46% 7.78% 4.44% 4.71% 3.87% 2.29% 2.46% 2.28% 2.46%
2025/11/22 21.68% 14.08% 8.59% 4.28% 4.31% 4.17% 2.54% 2.41% 2.45% 2.88%
2025/11/23 21.3% 12.86% 9.44% 4.73% 4.69% 4.53% 2.18% 2.31% 2.12% 3.82%
2025/11/24 27.55% 10.89% 9.07% 4.76% 4.54% 3.94% 1.97% 2.41% 2% 1.54%
2025/11/25 23.55% 10.88% 8.18% 5.48% 5.28% 3.67% 2.64% 2.68% 2.23% 2.48%
2025/11/26 26.32% 10.34% 6.99% 5.08% 4.81% 2.99% 2.91% 2.69% 2.25% 3.53%
2025/11/27 17.56% 12.23% 7.37% 5.17% 5.65% 3.13% 3.67% 3.16% 2.03% 2.13%
2025/11/28 34.69% 10.13% 8.95% 3.46% 4.05% 3.17% 3.24% 2.34% 1.2% 0.51%
2025/11/29 22.1% 10.17% 6.9% 5.83% 5.51% 3.75% 3.08% 2.43% 2.35% 1.45%
2025/11/30 19.04% 7.5% 7.46% 6.67% 4.61% 4.46% 3.91% 2.34% 2.31% 0.97%
  • apple.com
  • bestbuy.com
  • amazon.com
  • walmart.com
  • target.com
  • homedepot.com
  • hp.com
  • lowes.com
  • samsung.com
  • boostmobile.com

Copyright © Adthena. All rights reserved.

In November 2025, Apple led with fluctuating spend shares, peaking at 34.69% on the 28th. Best Buy and Amazon showed consistent mid-range shares, while Walmart and Target had moderate fluctuations. Home Depot, HP, and Lowe’s maintained lower shares, with Samsung and Boost Mobile trailing. The month ended with Apple still leading, despite a dip.

Market Exposure

Competitor Count for US Retail Electronics & Appliances

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/11/01 3615
2025/11/02 3828
2025/11/03 3935
2025/11/04 3944
2025/11/05 4218
2025/11/06 3675
2025/11/07 4322
2025/11/08 4266
2025/11/09 4147
2025/11/10 4366
2025/11/11 4164
2025/11/12 4149
2025/11/13 4044
2025/11/14 4005
2025/11/15 3901
2025/11/16 3813
2025/11/17 3841
2025/11/18 3654
2025/11/19 3447
2025/11/20 3437
2025/11/21 3539
2025/11/22 3404
2025/11/23 3338
2025/11/24 3365
2025/11/25 3360
2025/11/26 3208
2025/11/27 3242
2025/11/28 3199
2025/11/29 3159
2025/11/30 3191

Copyright © Adthena. All rights reserved.

November began with 3,615 advertisers, peaking at 4,366 on the 10th. A steady decline followed, ending the month at 3,191.

Campaign Efficiency

Market Loss & Market Gains for US Retail Electronics & Appliances

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
amazon.com 2.53%
temu.com 1.2%
bose.com 0.85%
hp.com 0.6%
dyson.com 0.53%
frigidaire.com -0.34%
boostmobile.com -1.3%
bestbuy.com -1.51%
walmart.com -1.81%
target.com -2.08%

Copyright © Adthena. All rights reserved.

Amazon.com surged with a 2.53% click share increase, while Target.com faced a decline of 2.08%.

Campaign Efficiency

US Retail Electronics & Appliances Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date walmart.com bestbuy.com target.com amazon.com apple.com homedepot.com lowes.com temu.com samsung.com boostmobile.com
2025/11/01 10.93% 11.08% 7.28% 9.79% 9.4% 3.82% 2.69% 2.23% 1.55% 10.13%
2025/11/02 12.57% 12.22% 9.29% 10.32% 8.38% 4.01% 3% 1.64% 1.32% 5.24%
2025/11/03 14.19% 11.24% 8.24% 8.23% 7.86% 4.27% 2.73% 2.67% 1.69% 5.99%
2025/11/04 14.59% 12.7% 8.84% 6.21% 7.42% 4.51% 2.43% 2.82% 1.65% 7.6%
2025/11/05 13.85% 13.23% 11.36% 4.49% 6.98% 4.14% 2.46% 2.64% 1.45% 7.19%
2025/11/06 12.08% 10.82% 7.08% 7.43% 10.31% 4.24% 2.36% 2.66% 1.63% 10.69%
2025/11/07 10.27% 12.74% 13.59% 5.31% 7.32% 3.86% 2.32% 3.33% 1.46% 5.95%
2025/11/08 9.53% 13.33% 15.29% 5.73% 6.78% 3.94% 2.38% 2.57% 1.51% 7.21%
2025/11/09 7.47% 12.29% 16.39% 6.12% 7.22% 3.29% 2.25% 2.48% 1.45% 9.25%
2025/11/10 8.21% 12.75% 15.74% 4.83% 7.72% 3.43% 2.16% 2.17% 1.36% 8.11%
2025/11/11 8.04% 13.35% 15.25% 5.76% 7.17% 3.97% 2.62% 1.4% 1.38% 8.43%
2025/11/12 8.13% 14.3% 13.84% 6.88% 7.7% 4.36% 2.89% 2.19% 1.36% 3.64%
2025/11/13 10.84% 15.1% 9.85% 5.67% 6.63% 5.44% 3.05% 5.26% 1.33% 3.64%
2025/11/14 12.56% 14.14% 10.76% 5.25% 8.21% 5.04% 2.79% 1.88% 1.26% 6.47%
2025/11/15 15.17% 13.67% 9.43% 5.95% 6.85% 4.63% 2.65% 6.75% 1.19% 3.91%
2025/11/16 14.82% 13.87% 9.59% 7.34% 7.44% 4.94% 2.96% 2.38% 1.63% 3.25%
2025/11/17 12.72% 12.95% 9.96% 7.36% 8.52% 4.79% 2.45% 2.2% 1.83% 2.33%
2025/11/18 11.78% 11.9% 9.85% 6.88% 9.35% 5.72% 2.77% 2.19% 1.86% 3.05%
2025/11/19 11.29% 12.45% 9.4% 8.03% 8.03% 5.5% 2.59% 4.91% 1.59% 2.22%
2025/11/20 9.34% 16.44% 9.09% 9.44% 8.51% 5.7% 2.59% 1.55% 1.59% 1.88%
2025/11/21 8.69% 16.24% 9.32% 9.93% 8.4% 5.05% 2.92% 2.06% 1.5% 3.43%
2025/11/22 8.01% 17.17% 8.47% 10.37% 7.86% 5.36% 2.8% 1.25% 1.57% 4.86%
2025/11/23 8.61% 15.03% 9.26% 10.6% 7.24% 5.46% 2.5% 4.04% 1.22% 6.48%
2025/11/24 9.11% 14.28% 9.7% 11.26% 8.36% 5.33% 2.84% 4.09% 1.45% 2.12%
2025/11/25 10.97% 13.76% 10.28% 9.78% 7.72% 4.68% 2.92% 2.31% 1.51% 4.08%
2025/11/26 10.39% 13.94% 10.16% 8.93% 8.59% 3.76% 3.1% 0.79% 1.57% 5.29%
2025/11/27 9.4% 15.3% 10.85% 8.95% 6.47% 3.59% 3.33% 1.58% 1.46% 3.17%
2025/11/28 7.47% 15% 9.7% 12.58% 10.99% 4.48% 3.09% 1.46% 0.87% 0.74%
2025/11/29 10.47% 11.95% 10.49% 8.06% 7.22% 4.34% 2.76% 5.92% 1.45% 2.22%
2025/11/30 11.7% 9.33% 8.96% 8.95% 7.1% 5.41% 2.55% 1.79% 1.44% 1.35%
  • walmart.com
  • bestbuy.com
  • target.com
  • amazon.com
  • apple.com
  • homedepot.com
  • lowes.com
  • temu.com
  • samsung.com
  • boostmobile.com

Copyright © Adthena. All rights reserved.

In November 2025, BestBuy led with a peak impression share of 17.17% on the 22nd. Walmart and Target fluctuated, while Amazon surged late month. Apple and Home Depot showed steady trends, with Samsung and Boost Mobile trailing.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Retail Electronics & Appliances

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Retail Electronics & Appliances - Last month
  1. 1
    Uninterruptible Power Supply | Huge Selection & Great Prices https://www.amazon.com › shop › all

    Read customer reviews & find best sellers. Free, easy returns on millions of items. Browse & discover thousands of brands. Read customer reviews & find best sellers.

  2. 2
    The new iPhone 17 https://www.apple.com

    Apple Official Site — Magichromatic. Meet the new iPhone 17. Buy now. Apple. Your one-stop shop for incredible carrier...

  3. 3
    Best Buy Washer and Dryer | Great Deals Every Day https://www.bestbuy.com

    Choose From a Range Of Laundry Appliances Available At Amazing Prices. Shop Online Today!

  4. 4
    HP® Store Laptop Deals - Black Friday Deals are Here https://www.hp.com › hp_official › laptops

    Discover a New Level of Performance with HP Laptops Featuring Windows 11. Shop Now!

  5. 5
    Walgreens Photo Center https://www.picta.com › walgreens › photos

    Walgreens photo — Order online, pay in store. 100% guarantee. No downloads or account needed. Quick and easy

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Amazon, Apple, Best Buy, HP, and Walgreens shine with distinct narratives. Amazon entices with a vast selection and easy returns, while Apple captivates with the allure of the new iPhone 17. Best Buy offers daily deals on essential appliances, and HP highlights performance with Black Friday laptop deals. Walgreens simplifies photo services with convenience and guarantees. Each ad tells a unique story, resonating with diverse consumer needs.

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