US Retail Home & Garden - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Home & Garden category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Home & Garden – US

Google AI Overview visibility for Retail Home & Garden US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 19.3934525976
80.6065474024
19%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 30
70
30%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 11%
Transactional 11%
Navigational 2%
Seasonal 1%
Local 3%
Problem Solving 12%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 US Retail Home & Garden brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
homedepot.com 16.52
wayfair.com 11.07
walmart.com 8.35
ashleyfurniture.com 6.21
lowes.com 5.57
temu.com 2.7
mattressfirm.com 1.99
acehardware.com 1.92
worldmarket.com 1.69
potterybarn.com 1.33
others 42.65
  • homedepot.com - 16.52%
  • wayfair.com - 11.07%
  • walmart.com - 8.35%
  • ashleyfurniture.com - 6.21%
  • lowes.com - 5.57%
  • temu.com - 2.7%
  • mattressfirm.com - 1.99%
  • acehardware.com - 1.92%
  • worldmarket.com - 1.69%
  • potterybarn.com - 1.33%
  • others - 42.65%

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Home Depot leads with 16.52% click share, followed by Wayfair at 11.07%. Meanwhile, ‘others’ collectively dominate with 42.65%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Retail Home & Garden brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date wayfair.com homedepot.com walmart.com lowes.com ashleyfurniture.com temu.com mattressfirm.com saatva.com nectarsleep.com uline.com
2026/05/01 11.67% 7.24% 4.13% 2.12% 4.11% 1.91% 2.97% 2.27% 2.57% 1.33%
2026/05/02 12.9% 7.64% 4.2% 2.08% 4.07% 2.09% 3.02% 2.94% 1.86% 0.82%
2026/05/03 13.57% 6.7% 3.68% 1.96% 3.87% 2.18% 2.04% 2.71% 1.84% 0.93%
2026/05/04 11.46% 6.42% 3.44% 1.9% 3.74% 1.65% 3.06% 2.5% 2.08% 1.5%
2026/05/05 10.58% 6.94% 2.93% 2.12% 2.26% 1.59% 2.08% 2.18% 2.03% 2.97%
2026/05/06 10.56% 7.92% 3.15% 2.08% 2.93% 2.24% 2.01% 1.96% 2.08% 2.99%
2026/05/07 11.34% 6.52% 3.35% 1.98% 2.83% 2.2% 1.92% 1.95% 2.55% 2.8%
2026/05/08 11.81% 6.17% 3.36% 1.95% 3.28% 1.87% 2.28% 1.92% 2.87% 2.68%
2026/05/09 12.04% 6.49% 3.29% 1.93% 3.11% 2.17% 3.16% 1.93% 2.27% 1.6%
2026/05/10 12.98% 5.69% 2.93% 1.98% 2.76% 2.13% 1.94% 2.14% 2.5% 1.84%
2026/05/11 11.92% 7.88% 6.18% 3.46% 6.16% 2.48% 3.78% 1.32% 2.01% 2.24%
2026/05/12 11.48% 8.9% 6.69% 3.58% 6.15% 2.93% 2.14% 1.2% 1.85% 2.45%
2026/05/13 10.76% 7.81% 5.87% 2.6% 4.22% 2.15% 2.31% 1.33% 2.11% 2.84%
2026/05/14 11.01% 7.38% 5.55% 3.42% 4.98% 2.47% 3.56% 1.67% 1.88% 2.58%
2026/05/15 11.75% 6.14% 3.34% 1.94% 3.27% 1.86% 2.27% 1.91% 2.85% 2.67%
2026/05/16 12.48% 9.48% 6.99% 3.81% 5.21% 2.54% 5.92% 1.68% 1.52% 1.33%
2026/05/17 13.16% 9.51% 6.79% 3.65% 5.67% 2.73% 5.37% 2.02% 1.62% 1.34%
2026/05/18 12.49% 8.66% 6.56% 3.45% 5.62% 2.48% 3.87% 2.29% 1.74% 2.09%
2026/05/19 12.92% 8.91% 6.25% 3.67% 4.67% 2.25% 3% 2.54% 1.85% 2.43%
2026/05/20 11.82% 8.73% 6.72% 3.81% 5.57% 2.08% 2.77% 2.69% 1.7% 2.38%
2026/05/21 11.85% 8.91% 6.66% 3.9% 5.12% 1.98% 4.88% 2.31% 1.38% 2.32%
2026/05/22 12.65% 8.48% 8.05% 3.89% 5.12% 2.23% 3.74% 1.82% 1.18% 2.24%
2026/05/23 11.94% 8.97% 7.36% 4.23% 5.28% 2.77% 2.97% 2.09% 1.38% 1.41%
2026/05/24 11.29% 9.87% 7.08% 4.16% 6.04% 2.39% 3.94% 1.97% 1.53% 1.29%
2026/05/25 9.88% 8.22% 7.11% 4.33% 5.66% 2.87% 4.59% 2.8% 1.28% 1.48%
2026/05/26 10.72% 8.31% 6.79% 5.03% 2.69% 2.56% 4.35% 2.73% 1.38% 1.36%
2026/05/27 10.71% 8.41% 7.7% 5.25% 2.98% 2.35% 4.89% 2.41% 1.24% 1.34%
2026/05/28 9.95% 8.24% 7.68% 4.7% 3.83% 2.58% 4.78% 2.43% 1.35% 1.36%
2026/05/29 12.29% 8.47% 7.07% 4.74% 4.35% 3.07% 4.48% 1.99% 1.41% 1.43%
2026/05/30 11.46% 9% 7.15% 4.87% 4.73% 3.24% 4.31% 2.17% 1.31% 0.82%
2026/05/31 13.34% 9.78% 7.17% 5.16% 4.26% 3.43% 2.42% 2.27% 0.96% 0.9%
  • wayfair.com
  • homedepot.com
  • walmart.com
  • lowes.com
  • ashleyfurniture.com
  • temu.com
  • mattressfirm.com
  • saatva.com
  • nectarsleep.com
  • uline.com

Copyright © Adthena. All rights reserved.

Wayfair led May with fluctuating spend, peaking at 13.57% on May 3rd. Home Depot and Walmart showed steady growth, while Lowe’s and Ashley Furniture saw moderate increases. Temu and Mattress Firm experienced varied trends, ending with slight gains.

Market Exposure

Competitor Count for US Retail Home & Garden

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 8260
2026/05/02 7951
2026/05/03 7998
2026/05/04 8456
2026/05/05 8909
2026/05/06 8820
2026/05/07 8796
2026/05/08 9013
2026/05/09 8584
2026/05/10 8908
2026/05/11 11365
2026/05/12 11563
2026/05/13 10365
2026/05/14 10944
2026/05/15 9013
2026/05/16 11223
2026/05/17 11080
2026/05/18 11167
2026/05/19 10794
2026/05/20 11014
2026/05/21 11434
2026/05/22 11435
2026/05/23 11217
2026/05/24 11551
2026/05/25 14710
2026/05/26 14696
2026/05/27 12819
2026/05/28 12681
2026/05/29 12480
2026/05/30 12509
2026/05/31 12334

Copyright © Adthena. All rights reserved.

May began with 8,260 advertisers, fluctuating mid-month, peaking at 14,710 on May 25. The month concluded with 12,334 advertisers, showcasing dynamic market engagement.

Campaign Efficiency

Market Loss & Market Gains for US Retail Home & Garden

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
walmart.com 2.26%
lowes.com 1.38%
bedbathandbeyond.com 0.72%
wayfair.com 0.36%
saatva.com 0.36%
ikea.com -0.37%
westelm.com -0.4%
ashleyfurniture.com -0.58%
potterybarn.com -0.71%
homedepot.com -1.42%

Copyright © Adthena. All rights reserved.

Walmart.com surged with a 2.26% click share increase, while homedepot.com faced a 1.42% decline.

Campaign Efficiency

US Retail Home & Garden Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date wayfair.com homedepot.com walmart.com lowes.com temu.com ashleyfurniture.com acehardware.com target.com mattressfirm.com uline.com
2026/05/01 13.8% 11.66% 7.44% 3.37% 3.29% 4.02% 1.61% 1.97% 1.1% 1.38%
2026/05/02 15.81% 13.05% 7.21% 3.33% 3.33% 4.03% 1.31% 2.07% 0.97% 0.75%
2026/05/03 17.1% 10.81% 6.42% 3.15% 3.48% 3.68% 1.31% 2.08% 0.99% 0.89%
2026/05/04 14.25% 11.49% 6.27% 3.14% 2.83% 3.63% 1.48% 2.12% 1.19% 1.54%
2026/05/05 12.28% 11.86% 5.51% 3.43% 2.78% 2.34% 1.53% 1.65% 0.72% 3.2%
2026/05/06 12.25% 13.17% 6% 3.07% 3.8% 2.82% 1.54% 1.64% 0.65% 2.97%
2026/05/07 13.34% 10.41% 6.43% 3.05% 3.92% 3.02% 1.47% 1.87% 0.82% 2.8%
2026/05/08 13.81% 10.49% 6.22% 3.28% 3.1% 3.34% 1.31% 1.43% 0.9% 2.64%
2026/05/09 15.12% 11.24% 6.05% 3.05% 3.41% 3.35% 1.27% 1.56% 1.08% 1.53%
2026/05/10 16.26% 9.77% 5.23% 3% 3.32% 2.78% 1.28% 1.51% 0.96% 1.83%
2026/05/11 13.95% 9.79% 9.5% 4.23% 3.71% 6.69% 2.05% 1.77% 1.5% 2.06%
2026/05/12 13% 10.9% 10.14% 4.39% 4.25% 6.45% 2.01% 1.69% 0.89% 2.29%
2026/05/13 12.21% 11.39% 10.48% 3.45% 3.25% 4.42% 1.62% 1.2% 0.8% 2.72%
2026/05/14 12.87% 10.36% 9.45% 4.33% 3.86% 5.09% 1.75% 1.32% 1.5% 2.43%
2026/05/15 13.81% 10.49% 6.22% 3.28% 3.1% 3.34% 1.31% 1.44% 0.9% 2.64%
2026/05/16 14.46% 12.07% 11.07% 4.62% 3.58% 5.62% 1.58% 1.75% 2.66% 1.16%
2026/05/17 15.06% 12.09% 10.66% 4.56% 3.91% 5.65% 1.64% 1.7% 2.53% 1.18%
2026/05/18 14.64% 10.89% 10.68% 4.2% 3.69% 5.78% 1.64% 1.64% 1.86% 1.94%
2026/05/19 15.23% 11.5% 10.17% 4.44% 3.3% 4.89% 1.73% 1.46% 1.31% 2.29%
2026/05/20 14.1% 11.04% 10.69% 4.72% 3.06% 5.64% 2.28% 1.49% 1.23% 2.19%
2026/05/21 14.03% 11.38% 10.46% 4.76% 2.86% 5.33% 2.27% 1.44% 2.2% 2.14%
2026/05/22 14.57% 10.6% 12.53% 4.69% 3.18% 5.27% 2.27% 1.49% 1.82% 2.03%
2026/05/23 13.73% 11.41% 11.49% 5.03% 3.97% 5.32% 2.23% 1.39% 1.31% 1.23%
2026/05/24 12.86% 12.39% 10.94% 4.95% 3.45% 6.26% 2.16% 1.49% 1.83% 1.11%
2026/05/25 11.1% 9.74% 10.54% 5.09% 3.94% 5.88% 1.97% 1.5% 2.18% 1.25%
2026/05/26 12.31% 10.46% 10.43% 6.07% 3.69% 2.67% 2.14% 1.52% 2.08% 1.22%
2026/05/27 12.25% 10.33% 11.96% 6.39% 3.53% 3.03% 2.14% 1.69% 2.37% 1.29%
2026/05/28 11.76% 9.84% 11.98% 5.85% 3.81% 3.74% 2.16% 1.7% 2.32% 1.31%
2026/05/29 14.41% 10.43% 10.87% 5.9% 4.55% 4.22% 1.77% 1.75% 2.11% 1.35%
2026/05/30 13.39% 11.19% 10.79% 5.85% 4.76% 4.75% 1.89% 1.71% 2% 0.72%
2026/05/31 15.06% 11.65% 10.69% 6.24% 4.81% 4.3% 2.2% 1.81% 1.06% 0.79%
  • wayfair.com
  • homedepot.com
  • walmart.com
  • lowes.com
  • temu.com
  • ashleyfurniture.com
  • acehardware.com
  • target.com
  • mattressfirm.com
  • uline.com

Copyright © Adthena. All rights reserved.

Wayfair’s impression share fluctuated, peaking at 17.1% on May 3rd, then stabilizing around 15%. Home Depot saw a steady range, while Walmart surged mid-month. Lowe’s and Temu showed gradual increases, with Lowe’s ending at 6.24%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Retail Home & Garden

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Retail Home & Garden - Last month
  1. 1
    The Home Depot - The Home Depot® Official Site https://www.homedepot.com

    Shop All Your Home Improvement Needs: Appliances, Bath, Kitchen, Tools, Hardware, Storage,

  2. 2
    Lowe's® Official Site https://www.lowes.com

    Home Improvement Made Easy — Explore The Extensive Range of Products And Services Available at Lowe's®.

  3. 3
    Bed Sizes & Mattress Dimensions - Sizing Guide | Mattress Firm https://www.mattressfirm.com

    Find which mattress size is best for you. Learn bed sizes and dimensions for king, queen, full, twin and more to compare and find the right size mattress.

  4. 4
    Pottery Barn® | Official Site https://www.potterybarn.com

    Create a Healthy Home with Timeless Long-Lasting Home Furnishings.

  5. 5
    Patio Furnitures - In Stock – Ships Today https://www.uline.com › café-seating

    Sturdy, attractive seating for outdoor cafes, bistros and office patios. Depend on Uline – your #1 source of facilities maintenance and janitorial supplies.

Copyright © Adthena. All rights reserved.

In the bustling world of home and garden retail, top advertisers like Home Depot and Lowe’s captivate with comprehensive home improvement solutions. Mattress Firm guides consumers in choosing the perfect mattress size, while Pottery Barn emphasizes timeless furnishings. Uline stands out with its promise of immediate shipping for outdoor seating.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports