US Retail Home & Garden - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Home & Garden category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Retail Home & Garden brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Domain Share of clicks
homedepot.com 14.27
wayfair.com 8.26
amazon.com 7.49
ikea.com 5.42
ashleyfurniture.com 5.32
worldmarket.com 3.97
walmart.com 3.23
lowes.com 3.2
potterybarn.com 2.63
mattressfirm.com 2.32
others 43.89

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In the retail home and garden sector, Home Depot leads with 14.27% click share, followed by Wayfair at 8.26%. ‘Others’ dominate with 43.89%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Retail Home & Garden brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Date homedepot.com wayfair.com mattressfirm.com amazon.com ashleyfurniture.com walmart.com lowes.com potterybarn.com acehardware.com westelm.com
2025/05/01 8.24% 8.98% 4.35% 4.79% 3.92% 3.58% 1.99% 3.33% 1.08% 2.44%
2025/05/02 9.09% 9.17% 5.51% 5.87% 6.11% 2.95% 2.07% 1.79% 1.33% 2.4%
2025/05/03 8.66% 9.1% 4.56% 6.23% 6.35% 2.95% 2.06% 2.03% 1.33% 2.21%
2025/05/04 8.64% 8.91% 5.43% 6.77% 5.35% 3.32% 2.09% 1.93% 1.45% 2.53%
2025/05/05 8.53% 8.14% 4.75% 6.2% 6.26% 2.64% 1.91% 1.77% 1.43% 2.13%
2025/05/06 8.96% 8.04% 4.31% 6.99% 5.6% 2.67% 2.22% 1.71% 1.57% 2.26%
2025/05/07 8.34% 7.96% 4.69% 6.95% 5.3% 2.65% 1.98% 1.71% 1.44% 2.01%
2025/05/08 8.04% 9.06% 4.7% 7.02% 5.97% 2.88% 2.04% 1.69% 1.5% 1.94%
2025/05/09 7.92% 9.44% 4.08% 7.25% 5.43% 2.65% 1.81% 1.73% 1.56% 2.15%
2025/05/10 8.02% 9.11% 4.81% 7.75% 6.27% 3.1% 2.16% 1.88% 1.52% 2.09%
2025/05/11 7.55% 9.11% 4.89% 7.81% 6.07% 2.58% 2.21% 2.06% 1.5% 2.3%
2025/05/12 7.89% 9.6% 5.38% 7.69% 5.94% 2.31% 2% 1.96% 1.55% 2.08%
2025/05/13 9.15% 8.71% 4.64% 7.33% 4.39% 2.05% 2.06% 1.68% 1.5% 1.88%
2025/05/14 8.61% 8.59% 4.35% 7.79% 4.45% 2.67% 2.11% 1.69% 1.77% 2.03%
2025/05/15 9.37% 8.89% 4.43% 7.28% 4.23% 2.68% 2.01% 1.92% 1.73% 2.17%
2025/05/16 8.51% 8.56% 4.09% 7% 5.22% 2.33% 2.1% 1.94% 2% 2.39%
2025/05/17 9.08% 7.49% 4.85% 9.07% 5.37% 2.57% 2.29% 1.95% 1.75% 1.97%
2025/05/18 9.25% 7.57% 4.81% 8.76% 4.58% 2.22% 2.26% 1.99% 1.61% 2.18%
2025/05/19 9.2% 9.77% 4.97% 6.7% 5.47% 1.85% 2.04% 1.44% 1.81% 2.52%
2025/05/20 8.69% 8.24% 4.69% 6.07% 3.97% 1.56% 1.82% 2.24% 1.51% 3.24%
2025/05/21 8.97% 8.32% 3.74% 5.02% 4.5% 1.86% 2.18% 2.18% 1.97% 2.98%
2025/05/22 9.12% 9.68% 3.08% 4.11% 4.68% 2.16% 2.35% 2.07% 2.03% 2.18%
2025/05/23 9.15% 9.27% 3.42% 3.74% 4.6% 2.21% 2.52% 2.27% 1.85% 2.32%
2025/05/24 8.95% 9.26% 3.84% 3.68% 3.96% 2.18% 2.39% 2.39% 2.07% 2.71%
2025/05/25 9.1% 8.8% 4.8% 3.67% 4.93% 1.92% 2.33% 1.95% 2.24% 1.93%
2025/05/26 8.84% 7.39% 5.39% 3.33% 4.97% 2.15% 2.22% 2.51% 1.89% 3.45%
2025/05/27 9.46% 7.94% 4.13% 3.37% 4.43% 2.01% 2.29% 2.67% 1.74% 3.34%
2025/05/28 9.73% 6.85% 5.34% 3.8% 4.81% 2.14% 2.83% 2.18% 2.01% 2.29%
2025/05/29 9.26% 7.11% 6.28% 3.61% 3.94% 2.09% 2.41% 2.43% 1.43% 2.23%
2025/05/30 10.03% 8.21% 5.93% 3.75% 3.53% 2.15% 2.45% 2.59% 1.85% 3.1%
2025/05/31 9.24% 9.08% 7.05% 4.44% 4.37% 2.54% 2.46% 2.18% 2.12% 2.04%

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In May 2025, Home Depot’s PPC spend share fluctuated, peaking at 10.03% on May 30. Wayfair’s share dipped mid-month but ended strong at 9.08%. Mattress Firm saw a steady rise, closing at 7.05%. Amazon’s share declined, finishing at 4.44%. Ashley Furniture and Walmart experienced minor fluctuations, while Lowe’s and Pottery Barn maintained stability. Ace Hardware and West Elm showed slight increases, ending at 2.12% and 2.04%, respectively.

Market Exposure

Competitor Count for US Retail Home & Garden

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Date Competitor Count
2025/05/01 12004
2025/05/02 12829
2025/05/03 12318
2025/05/04 12634
2025/05/05 12724
2025/05/06 13121
2025/05/07 13343
2025/05/08 13269
2025/05/09 12785
2025/05/10 12579
2025/05/11 12976
2025/05/12 13145
2025/05/13 13490
2025/05/14 13201
2025/05/15 13230
2025/05/16 12951
2025/05/17 12686
2025/05/18 12926
2025/05/19 13385
2025/05/20 12810
2025/05/21 12788
2025/05/22 13324
2025/05/23 12576
2025/05/24 12431
2025/05/25 12217
2025/05/26 12548
2025/05/27 12347
2025/05/28 12280
2025/05/29 12213
2025/05/30 12133
2025/05/31 11802

Copyright © Adthena. All rights reserved.

May began with 12,004 advertisers, peaking at 13,490 mid-month. A decline followed, ending with 11,802 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Retail Home & Garden

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Name Market Trend
crateandbarrel.com 0.47%
westelm.com 0.41%
worldmarket.com 0.41%
lowes.com 0.35%
potterybarn.com 0.31%
flooranddecor.com -0.16%
athome.com -0.25%
walmart.com -0.67%
ashleyfurniture.com -0.87%
amazon.com -3.12%

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Amazon.com saw a significant drop of 3.12%, while Crateandbarrel.com gained 0.47%, leading positive movements.

Campaign Efficiency

US Retail Home & Garden Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date wayfair.com homedepot.com amazon.com walmart.com ashleyfurniture.com mattressfirm.com lowes.com bedbathandbeyond.com ikea.com westelm.com
2025/05/01 12.17% 9.51% 6.82% 5.75% 3.02% 1.48% 2.31% 2.4% 2.08% 2.32%
2025/05/02 12.68% 10.29% 8.12% 4.96% 4.66% 1.92% 2.41% 2.33% 2.32% 1.87%
2025/05/03 12.23% 9.46% 8.62% 4.85% 5.06% 2.04% 2.36% 2.43% 2.09% 1.7%
2025/05/04 11.85% 9.88% 9.1% 5.34% 4.3% 2.08% 2.37% 2.54% 2.1% 1.98%
2025/05/05 10.92% 10% 8.63% 4.33% 4.72% 2.01% 2.18% 2.31% 2.08% 1.87%
2025/05/06 10.55% 10.2% 9.49% 4.37% 4.37% 1.61% 2.5% 2.38% 2.15% 1.84%
2025/05/07 10.57% 9.22% 9.73% 4.28% 4.28% 1.75% 2.24% 2.43% 1.93% 1.58%
2025/05/08 12.03% 8.62% 9.76% 4.72% 4.84% 1.89% 2.38% 2.06% 2.04% 1.65%
2025/05/09 12.57% 9.16% 9.99% 4.28% 4.45% 1.64% 2.1% 1.75% 1.81% 1.83%
2025/05/10 11.98% 9.05% 10.84% 4.92% 5.25% 1.97% 2.4% 1.63% 1.94% 1.81%
2025/05/11 12.19% 8.68% 10.62% 4.11% 5.46% 2.36% 2.46% 1.69% 1.91% 1.96%
2025/05/12 13.07% 8.89% 10.93% 3.73% 4.92% 2.39% 2.28% 1.98% 1.86% 1.82%
2025/05/13 11.5% 10.28% 10.47% 3.4% 3.84% 1.94% 2.38% 2.5% 2.13% 1.46%
2025/05/14 10.96% 10.02% 10.9% 4.26% 4.11% 1.99% 2.39% 2.56% 1.71% 1.56%
2025/05/15 11.67% 10.35% 10.34% 4.26% 4.12% 1.97% 2.34% 1.97% 1.87% 1.77%
2025/05/16 11.41% 9.85% 9.91% 3.76% 4.81% 1.85% 2.43% 1.84% 1.78% 1.76%
2025/05/17 9.85% 9.91% 12.64% 3.9% 5.28% 2.34% 2.62% 1.52% 1.8% 1.54%
2025/05/18 10.15% 10.24% 12.29% 3.46% 4.7% 2.18% 2.61% 1.58% 1.93% 1.75%
2025/05/19 13.06% 10.01% 9.39% 2.95% 4.82% 2.25% 2.39% 2.06% 1.77% 2.18%
2025/05/20 10.9% 10.27% 8.76% 2.62% 3.48% 2.28% 2.16% 2.01% 1.95% 2.88%
2025/05/21 11.16% 10.18% 7.34% 3.13% 3.71% 1.58% 2.6% 2.33% 2.02% 2.58%
2025/05/22 12.78% 10.01% 5.66% 3.45% 4.16% 1.27% 2.77% 1.97% 1.86% 1.95%
2025/05/23 12.47% 10.6% 5.39% 3.44% 3.59% 1.52% 2.88% 2.15% 1.92% 1.99%
2025/05/24 12.57% 9.87% 5.24% 3.51% 3.6% 1.64% 2.85% 2.23% 1.91% 2.32%
2025/05/25 11.97% 10.21% 5.23% 3.15% 4.53% 1.99% 2.84% 2.41% 1.94% 1.67%
2025/05/26 10.14% 9.78% 4.59% 3.4% 4.75% 2.29% 2.7% 2.92% 1.92% 3.54%
2025/05/27 10.64% 11.42% 4.77% 3.34% 4.03% 1.46% 2.72% 2.25% 2.25% 3.05%
2025/05/28 9.61% 10.94% 5.56% 3.64% 4.09% 2.19% 3.49% 3.24% 2.08% 1.86%
2025/05/29 10.2% 10.38% 5.5% 3.55% 3.33% 2.55% 2.84% 3.53% 2.31% 1.77%
2025/05/30 11.66% 11.42% 5.56% 3.68% 3.08% 2.5% 2.92% 2.06% 2.25% 2.35%
2025/05/31 12.55% 10.57% 6.5% 4.22% 3.81% 3.12% 2.94% 2.06% 1.99% 1.54%

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In May 2025, Wayfair led with fluctuating impressions, peaking mid-month. Home Depot and Amazon showed steady growth, while Walmart and Ashley Furniture experienced declines. The month concluded with Wayfair maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Retail Home & Garden

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

  1. 1
    Ashley Furniture https://www.ashleyfurniture.com

    Memorial Day Sale At Ashley — Celebrate The Start Of Summer: Furniture Starting At $299 & Up To 20% Off Outdoor Styles. Shop...

  2. 2
    The Home Depot https://www.homedepot.com › products

    The Home Depot® Official Site — Shop All Your Home Improvement Needs: Appliances, Bath, Kitchen, Tools, Hardware, Storage,

  3. 3
    IKEA® Official Site https://www.ikea.com

    IKEA® Home Furniture — Find Great Additions To Large Homes, Small Apartments, And Anywhere In-Between. Shop Now!

  4. 4
    Pottery Barn® | Official Site https://www.potterybarn.com

    Create a Healthy Home with Timeless Long-Lasting Home Furnishings.

  5. 5
    Tractor Supply Company https://www.tractorsupply.com

    Tractor Supply Official Site — Get Pet Food, Livestock Feed, Work Boots, Trailer Supplies, Lawn & Garden, Tools, & More! TSC...

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Ashley Furniture’s Memorial Day Sale entices with summer-ready deals, while The Home Depot covers all home improvement needs. IKEA offers versatile furniture for any space, Pottery Barn emphasizes timeless home furnishings, and Tractor Supply caters to outdoor and pet essentials.

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