US Retail Home & Garden - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Home & Garden category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Home & Garden – US

Google AI Overview visibility for Retail Home & Garden US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 27.0962211633
72.9037788367
27%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 29
71
28%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 8%
Transactional 11%
Navigational 2%
Seasonal 1%
Local 4%
Problem Solving 9%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 US Retail Home & Garden brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
homedepot.com 15.81
wayfair.com 9.96
walmart.com 5.42
lowes.com 5.3
ikea.com 3.86
ashleyfurniture.com 3.73
temu.com 3.67
acehardware.com 2.5
potterybarn.com 2.16
westelm.com 1.77
others 45.82
  • homedepot.com - 15.81%
  • wayfair.com - 9.96%
  • walmart.com - 5.42%
  • lowes.com - 5.3%
  • ikea.com - 3.86%
  • ashleyfurniture.com - 3.73%
  • temu.com - 3.67%
  • acehardware.com - 2.5%
  • potterybarn.com - 2.16%
  • westelm.com - 1.77%
  • others - 45.82%

Copyright © Adthena. All rights reserved.

In the competitive landscape, Home Depot leads with 15.81% click share, followed by Wayfair at 9.96%. Meanwhile, ‘others’ collectively dominate with 45.82%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Retail Home & Garden brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date wayfair.com homedepot.com mattressfirm.com ashleyfurniture.com saatva.com lowes.com walmart.com temu.com uline.com nectarsleep.com
2026/08/01 11.06% 8.85% 1.85% 1.54% 1.63% 2.88% 5.56% 4.13% 2.5% 1.54%
2026/08/02 10.6% 8.41% 1.86% 1.78% 1.88% 2.67% 5.36% 4.05% 2.31% 1.76%
2026/08/03 9.76% 7.81% 2.05% 1.79% 1.58% 2.65% 4.66% 3.93% 2.71% 1.78%
2026/08/04 8.85% 6.73% 2.22% 1.84% 1.57% 2.66% 3.91% 3.23% 2.43% 2.01%
2026/08/05 10.51% 6.72% 2.47% 1.97% 2.33% 2.7% 4.26% 3.3% 2.42% 1.94%
2026/08/06 10.78% 7.02% 1.89% 2.36% 1.65% 2.9% 4.59% 3.2% 2.59% 1.99%
2026/08/07 10.5% 7.28% 3.1% 2.24% 2.68% 3.15% 5.13% 3.43% 2.18% 2.11%
2026/08/08 11.28% 7.19% 2.07% 2.88% 3.33% 3% 4.72% 3.24% 1.34% 2.3%
2026/08/09 11.41% 7.71% 2.08% 3.26% 2.87% 3.08% 4.4% 3.34% 1.32% 2.06%
2026/08/10 12.01% 6.87% 1.4% 3.18% 3.26% 2.66% 4.8% 3.68% 1.66% 1.95%
2026/08/11 11.65% 7.5% 1.86% 2.56% 2.43% 3.35% 4.25% 4.29% 1.9% 2.17%
2026/08/12 10.75% 8.24% 1.25% 2.46% 2.44% 3.48% 4.05% 4.49% 2.07% 1.65%
2026/08/13 10.67% 8.29% 2.42% 2.46% 1.97% 3.05% 4.03% 4.62% 1.91% 1.68%
2026/08/14 10.09% 8.44% 2.53% 2.31% 2.23% 3.34% 3.63% 4.29% 1.96% 1.72%
2026/08/15 10.5% 8.34% 2.39% 2.7% 2% 3.27% 3.69% 4.37% 1.37% 1.99%
2026/08/16 9.94% 7.9% 2.86% 2.61% 2.32% 3.33% 3.25% 4.03% 1.44% 1.96%
2026/08/17 10.83% 7.79% 2.58% 2.59% 2.59% 3.11% 3.52% 3.72% 1.96% 2.27%
2026/08/18 10.98% 7.74% 1.93% 3.01% 3.28% 3.07% 3.87% 3.24% 1.89% 1.74%
2026/08/19 11.14% 7.84% 1.78% 2.83% 2.98% 2.89% 4.16% 3.61% 2.07% 1.99%
2026/08/20 10.64% 7.42% 2.63% 2.43% 2.67% 2.87% 3.28% 2.88% 2.13% 1.72%
2026/08/21 10.63% 6.87% 3.16% 2.79% 2.66% 2.82% 3.17% 2.78% 2.28% 1.53%
2026/08/22 11.51% 6.49% 4.19% 3.54% 3.18% 2.84% 3.32% 2.41% 1.53% 1.66%
2026/08/23 11.5% 6.48% 4.56% 3.44% 2.83% 2.69% 3.22% 2.53% 1.49% 1.61%
2026/08/24 11.28% 6.53% 2.48% 2.73% 3.31% 2.6% 3.42% 2.69% 1.63% 1.74%
2026/08/25 12.31% 7.35% 2.91% 3.05% 2.26% 2.84% 3.04% 2.54% 1.81% 1.64%
2026/08/26 11.65% 6.96% 3.65% 4.26% 2.34% 2.79% 3.1% 2.26% 1.89% 1.56%
2026/08/27 11.03% 6.43% 3.15% 3.9% 2.19% 2.75% 3.23% 2.56% 1.73% 1.7%
2026/08/28 10.46% 6.19% 4.95% 3.58% 2.31% 2.75% 2.86% 2.58% 1.72% 1.46%
2026/08/29 9.59% 6.34% 4.27% 3.09% 2.44% 2.65% 2.75% 2.71% 1.56% 1.76%
2026/08/30 10.08% 5.76% 5.02% 4.25% 2.49% 2.5% 2.69% 2.49% 1.46% 1.72%
2026/08/31 10.08% 5.99% 4.58% 2.83% 2.69% 2.66% 2.4% 2.31% 1.9% 1.89%
  • wayfair.com
  • homedepot.com
  • mattressfirm.com
  • ashleyfurniture.com
  • saatva.com
  • lowes.com
  • walmart.com
  • temu.com
  • uline.com
  • nectarsleep.com

Copyright © Adthena. All rights reserved.

Wayfair’s spend share fluctuated, peaking at 12.31% on August 25. Home Depot’s share declined, ending at 5.99%. Mattress Firm saw growth, reaching 5.02% on August 30.

Market Exposure

Competitor Count for US Retail Home & Garden

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 10426
2026/08/02 10451
2026/08/03 9962
2026/08/04 11236
2026/08/05 9771
2026/08/06 8944
2026/08/07 8145
2026/08/08 7567
2026/08/09 7755
2026/08/10 8547
2026/08/11 8366
2026/08/12 8228
2026/08/13 8274
2026/08/14 8597
2026/08/15 8197
2026/08/16 8062
2026/08/17 7765
2026/08/18 7641
2026/08/19 7487
2026/08/20 8351
2026/08/21 8562
2026/08/22 8610
2026/08/23 8446
2026/08/24 8491
2026/08/25 8637
2026/08/26 8612
2026/08/27 8835
2026/08/28 9100
2026/08/29 9678
2026/08/30 9349
2026/08/31 9175

Copyright © Adthena. All rights reserved.

August began with 10,426 advertisers, peaking at 11,236 on the 4th. A decline followed, reaching 7,487 on the 19th. The month ended with a resurgence, closing at 9,175 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Retail Home & Garden

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
ikea.com 2.47%
ashleyfurniture.com 1.77%
mattressfirm.com 0.79%
crateandbarrel.com 0.3%
cb2.com 0.24%
fast-growing-trees.com -0.31%
lowes.com -0.37%
walmart.com -1.17%
temu.com -1.25%
homedepot.com -1.4%

Copyright © Adthena. All rights reserved.

Ikea.com surged with a 2.47% click share increase, while homedepot.com dropped by 1.4%. Ashleyfurniture.com also rose by 1.77%.

Campaign Efficiency

US Retail Home & Garden Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date wayfair.com homedepot.com ikea.com walmart.com temu.com lowes.com ashleyfurniture.com amazon.com target.com uline.com
2026/08/01 12.79% 10.94% 0.96% 8.63% 6.25% 3.91% 1.46% 1.39% 1.3% 2.57%
2026/08/02 12.26% 10.72% 1.04% 8.65% 6.22% 3.72% 1.63% 1.63% 1.32% 2.32%
2026/08/03 11.13% 10.53% 1.17% 7.76% 6.42% 3.72% 1.54% 1.68% 1.33% 3%
2026/08/04 10.45% 9.54% 1.18% 6.38% 5.63% 3.78% 1.53% 2.23% 1.51% 2.8%
2026/08/05 12.71% 9.39% 1.56% 6.63% 5.75% 3.87% 1.84% 2.05% 1.81% 2.62%
2026/08/06 13.27% 9.67% 1.56% 7.05% 5.33% 4.13% 2.3% 1.79% 1.87% 2.8%
2026/08/07 13.43% 10.1% 1.49% 8.09% 6.06% 4.41% 2.08% 1.51% 2.29% 2.34%
2026/08/08 14% 10.13% 1.4% 7.41% 5.56% 4.22% 2.61% 1.55% 2.4% 1.36%
2026/08/09 15.05% 11.04% 1.62% 7.04% 5.67% 4.34% 3.17% 1.78% 2.55% 1.24%
2026/08/10 15.45% 9.15% 1.77% 7.77% 6.3% 3.9% 3.09% 1.64% 2.5% 1.81%
2026/08/11 14.78% 9.95% 1.76% 6.68% 7.2% 4.55% 2.29% 1.45% 2.43% 2.14%
2026/08/12 13.59% 10.88% 1.74% 6.31% 7.74% 4.65% 2.16% 1.56% 2.44% 2.24%
2026/08/13 13.38% 10.87% 1.81% 6.24% 8.12% 4.24% 2.2% 1.64% 2.42% 2.1%
2026/08/14 13.02% 11.49% 1.87% 5.64% 7.7% 4.43% 2.11% 1.71% 2.5% 2.16%
2026/08/15 13.4% 11.31% 1.81% 6.04% 7.56% 4.35% 2.54% 1.89% 2.84% 1.53%
2026/08/16 13.22% 11.36% 1.74% 5.29% 7.24% 4.5% 2.41% 2.03% 2.5% 1.62%
2026/08/17 14.15% 10.27% 1.66% 5.64% 6.61% 4.35% 2.48% 1.68% 2.35% 2.18%
2026/08/18 14.35% 10.21% 1.86% 6.21% 5.62% 4.59% 2.82% 1.52% 2.69% 2.1%
2026/08/19 14.71% 10.32% 1.92% 6.6% 6.24% 4.35% 2.72% 1.6% 2.54% 2.32%
2026/08/20 13.58% 10.15% 1.82% 5.55% 5.36% 4.24% 2.42% 2.12% 2.29% 2.48%
2026/08/21 13.44% 9.32% 1.83% 5.38% 5.19% 4.13% 2.94% 1.97% 2.31% 2.55%
2026/08/22 14.54% 9.41% 1.73% 5.8% 4.35% 4.26% 3.79% 1.87% 2.64% 1.78%
2026/08/23 14.53% 9.45% 1.68% 5.64% 4.65% 4.05% 3.75% 2.13% 2.52% 1.64%
2026/08/24 14.35% 9.5% 2.43% 6.05% 4.95% 3.92% 2.93% 2% 2.21% 1.85%
2026/08/25 14.61% 10.36% 2.13% 5.02% 4.67% 4.16% 3.03% 1.63% 2.32% 2.02%
2026/08/26 14.36% 9.88% 1.81% 5.29% 4.21% 4.1% 4.15% 1.77% 2.38% 2.03%
2026/08/27 13.95% 9.4% 1.69% 5.71% 4.74% 4.21% 3.63% 1.93% 2.51% 1.89%
2026/08/28 13.16% 8.93% 2.46% 4.86% 4.49% 4.15% 3.83% 2.43% 2.47% 1.92%
2026/08/29 12.18% 9.82% 3.3% 4.84% 4.67% 3.9% 3.21% 2.74% 2.31% 1.75%
2026/08/30 12.91% 8.87% 4.18% 4.82% 4.58% 3.81% 4.26% 2.55% 2.15% 1.65%
2026/08/31 12.79% 8.53% 4.9% 4.29% 4.23% 3.93% 2.98% 2.7% 2.23% 2.06%
  • wayfair.com
  • homedepot.com
  • ikea.com
  • walmart.com
  • temu.com
  • lowes.com
  • ashleyfurniture.com
  • amazon.com
  • target.com
  • uline.com

Copyright © Adthena. All rights reserved.

Wayfair’s impression share rose from 12.79% to 15.45% mid-month, then settled at 12.79%. Home Depot’s share declined from 10.94% to 8.53%. IKEA’s share surged from 0.96% to 4.9%. Walmart’s share decreased from 8.63% to 4.29%. Temu’s share fell from 6.25% to 4.23%. Lowe’s share fluctuated, ending at 3.93%. Ashley Furniture’s share peaked at 4.26%, closing at 2.98%. Amazon’s share increased from 1.39% to 2.7%. Target’s share varied, finishing at 2.23%. Uline’s share ended at 2.06%, after fluctuations.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Retail Home & Garden

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Retail Home & Garden - Last month
  1. 1
    The Home Depot https://www.homedepot.com

    The Home Depot® Official Site — Shop All Your Home Improvement Needs: Appliances, Bath, Kitchen, Tools, Hardware, Storage,

  2. 2
    Lowe's® Official Site https://www.lowes.com

    Home Improvement Made Easy — You Can Count On Lowe's® For All Of Your Home Improvement Needs. Project Perfection With Lowe's®, Your Destination For Quality Savings On Essentials. Credit Services. Top Quality Brands.

  3. 3
    Bed Sizes & Mattress Dimensions - Sizing Guide | Mattress Firm https://www.mattressfirm.com

    Find the Mattress You Need Here. Deals You Don't Want to Miss at Great Prices.

  4. 4
    Pottery Barn https://www.potterybarn.com

    Home Furniture & Decor — Shop Pottery Barn's Expertly Crafted Furniture, Bedding, Decor & More. Shop Quality Furniture, Designed In-House and Made For Everyday Life.

  5. 5
    Tractor Supply Official Site | Tractor Supply Company https://www.tractorsupply.com

    Shop Tractor Supply Co. For Everyday Low Prices On Products For You And Your Pets! Get Pet Food, Livestock Feed, Work Boots, Trailer Supplies, Lawn & Garden, Tools, & More! In-Store Expert Advice!

Copyright © Adthena. All rights reserved.

In the bustling world of home and garden retail, top advertisers like The Home Depot and Lowe’s captivate with promises of comprehensive home improvement solutions. Mattress Firm entices with unbeatable mattress deals, while Pottery Barn offers expertly crafted furniture. Tractor Supply stands out with its diverse range of essential products.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports