US Retail Home & Garden - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Home & Garden category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Home & Garden – US

Google AI Overview visibility for Retail Home & Garden US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 17.7921206203
82.2078793797
17%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 30
70
30%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 11%
Transactional 11%
Navigational 1%
Seasonal 2%
Local 3%
Problem Solving 12%

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Market Exposure

Share of Clicks for top 10 US Retail Home & Garden brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
homedepot.com 15.29
wayfair.com 10.97
walmart.com 5.26
worldmarket.com 3.34
lowes.com 3.18
temu.com 3.13
ashleyfurniture.com 3.13
potterybarn.com 2.9
mattressfirm.com 2.34
acehardware.com 1.71
others 48.75
  • homedepot.com - 15.29%
  • wayfair.com - 10.97%
  • walmart.com - 5.26%
  • worldmarket.com - 3.34%
  • lowes.com - 3.18%
  • temu.com - 3.13%
  • ashleyfurniture.com - 3.13%
  • potterybarn.com - 2.9%
  • mattressfirm.com - 2.34%
  • acehardware.com - 1.71%
  • others - 48.75%

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In the competitive landscape of Google PPC, Home Depot leads with 15.29% click share, followed by Wayfair at 10.97%. Walmart captures 5.26%, while ‘others’ dominate with 48.75%.

Market Exposure

Share of Spend for the top 10 US Retail Home & Garden brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date wayfair.com homedepot.com walmart.com ashleyfurniture.com potterybarn.com lowes.com temu.com saatva.com mattressfirm.com uline.com
2026/02/01 10.91% 6.57% 5.73% 3.01% 1.52% 2.12% 2.51% 2.6% 3.33% 1.22%
2026/02/02 8.47% 8.33% 3.54% 3.22% 2.58% 2.85% 1.64% 2.85% 1.73% 1.61%
2026/02/03 9.97% 4.94% 4.89% 1.71% 1.87% 0.6% 2.3% 2.11% 4.72% 2.68%
2026/02/04 10.47% 5.82% 4.72% 1.64% 2% 0.19% 2.23% 2.34% 4.27% 2.66%
2026/02/05 11.79% 6.3% 3.24% 1.42% 2.2% 1.52% 1.98% 1.49% 4.25% 2.7%
2026/02/06 11.51% 6.35% 2.98% 2.1% 2.16% 1.52% 2.16% 2.15% 6.14% 2.26%
2026/02/07 10.51% 7.02% 3.8% 3.47% 1.76% 1.5% 2.1% 2.02% 6.55% 1.06%
2026/02/08 11.78% 7.12% 4.23% 2.56% 2.65% 1.58% 2.6% 2.47% 5.23% 0.93%
2026/02/09 10.19% 7.02% 3.8% 3.27% 2.16% 1.44% 2.38% 3.08% 5.18% 1.65%
2026/02/10 10.82% 7.19% 3.78% 2.1% 2.47% 1.41% 2.14% 2.89% 3.93% 1.81%
2026/02/11 9.64% 7.07% 4.25% 2.13% 2.1% 1.45% 2.03% 2.4% 6.17% 1.84%
2026/02/12 11.71% 6.26% 3.22% 1.41% 2.18% 1.51% 1.98% 1.48% 4.22% 2.68%
2026/02/13 11.44% 6.32% 2.99% 2.08% 2.15% 1.51% 2.15% 2.14% 6.1% 2.25%
2026/02/14 10.43% 6.99% 3.77% 3.44% 1.75% 1.49% 2.09% 2% 6.5% 1.06%
2026/02/15 11.72% 7.08% 4.21% 2.55% 2.64% 1.57% 2.59% 2.46% 5.2% 0.92%
2026/02/16 10.12% 6.97% 3.78% 3.25% 2.15% 1.43% 2.37% 3.06% 5.14% 1.64%
2026/02/17 7.37% 5.49% 2.55% 4.1% 2.3% 2.57% 4.15% 2.7% 6.32% 0.95%
2026/02/18 8.71% 7.57% 3.89% 3.15% 1.39% 2.03% 2.72% 2.14% 4.27% 1.55%
2026/02/19 9.01% 7.38% 3.87% 3.26% 2.51% 2.29% 2.4% 2.49% 3% 1.38%
2026/02/20 8.4% 6.84% 2.83% 3.33% 1.9% 2.04% 1.48% 3.07% 2.32% 1.42%
2026/02/21 9.58% 7.48% 2.97% 2.8% 1.53% 1.98% 1.63% 3.8% 3.34% 0.75%
2026/02/22 10.12% 7.67% 3.29% 2.99% 2.98% 2.23% 3.16% 3.28% 3.42% 0.76%
2026/02/23 9.23% 7.21% 2.45% 2.53% 2.1% 2.07% 2.16% 2.15% 2.45% 1.88%
2026/02/24 11.57% 6.76% 3.03% 1.88% 2.4% 2.25% 3.18% 1.57% 3.14% 1.83%
2026/02/25 13.97% 7.99% 3.86% 2.4% 2.3% 2.37% 3.48% 1.92% 2.57% 1.4%
2026/02/26 12.27% 7.8% 3.88% 2.23% 4.07% 2.67% 2.82% 2.6% 2.56% 1.64%
2026/02/27 13.1% 8% 4.5% 2.47% 3.44% 2.32% 3.29% 2.19% 1.46% 1.39%
2026/02/28 12.08% 9.41% 3.68% 3.23% 2.78% 2.63% 2.62% 2.4% 1.7% 0.91%
  • wayfair.com
  • homedepot.com
  • walmart.com
  • ashleyfurniture.com
  • potterybarn.com
  • lowes.com
  • temu.com
  • saatva.com
  • mattressfirm.com
  • uline.com

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Wayfair’s PPC spend fluctuated, peaking at 13.97% on February 25. Home Depot’s share rose steadily, ending at 9.41%. Walmart’s spend was inconsistent, closing at 3.68%. Ashley Furniture saw a mid-month peak, finishing at 3.23%. Pottery Barn’s spend increased, ending at 2.78%. Lowe’s had a steady rise, closing at 2.63%. Temu’s share peaked mid-month, ending at 2.62%. Saatva’s spend varied, closing at 2.4%. Mattress Firm’s share declined, ending at 1.7%. Uline’s spend decreased, finishing at 0.91%.

Market Exposure

Competitor Count for US Retail Home & Garden

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/02/01 10907
2026/02/02 10355
2026/02/03 11411
2026/02/04 11096
2026/02/05 11064
2026/02/06 10805
2026/02/07 10732
2026/02/08 10569
2026/02/09 10668
2026/02/10 10352
2026/02/11 10547
2026/02/12 11064
2026/02/13 10805
2026/02/14 10732
2026/02/15 10569
2026/02/16 10668
2026/02/17 8672
2026/02/18 9708
2026/02/19 9667
2026/02/20 9040
2026/02/21 8777
2026/02/22 9808
2026/02/23 10199
2026/02/24 10442
2026/02/25 9720
2026/02/26 9282
2026/02/27 9252
2026/02/28 9315

Copyright © Adthena. All rights reserved.

February began with 10,907 advertisers, peaking at 11,411 on the 3rd. Mid-month saw a decline, reaching 8,672 on the 17th. The month concluded with 9,315 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Retail Home & Garden

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
homedepot.com 1.45%
lowes.com 1.32%
potterybarn.com 0.85%
temu.com 0.73%
amazon.com 0.5%
wayfair.com -0.46%
uline.com -0.5%
walmart.com -0.51%
mattressfirm.com -0.93%
worldmarket.com -1.76%

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HomeDepot.com and Lowes.com surged in click share, while WorldMarket.com and MattressFirm.com saw declines.

Campaign Efficiency

US Retail Home & Garden Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date wayfair.com homedepot.com walmart.com temu.com lowes.com ashleyfurniture.com amazon.com target.com uline.com mattressfirm.com
2026/02/01 14.2% 7.57% 9.29% 4.41% 2.32% 2.68% 0.65% 1.56% 1.34% 1.26%
2026/02/02 12% 12.1% 6.62% 3.53% 3.94% 2.97% 2.25% 2.15% 1.9% 0.54%
2026/02/03 13.32% 5.72% 8.29% 4.19% 0.54% 1.62% 1.28% 1.66% 3.07% 1.86%
2026/02/04 14.24% 7.17% 8.24% 4.26% 0.18% 1.42% 1.21% 1.5% 3% 1.81%
2026/02/05 16.29% 7.88% 5.31% 3.86% 1.55% 1.38% 1% 1.35% 3.03% 2.13%
2026/02/06 15.83% 7.92% 5.08% 4.07% 1.58% 1.89% 0.96% 1.95% 2.61% 2.68%
2026/02/07 14.98% 8.77% 6.3% 4.04% 1.5% 3.01% 1.26% 1.98% 1.22% 3.33%
2026/02/08 16.66% 8.45% 6.99% 4.94% 1.5% 2.38% 1.53% 1.83% 1.09% 2.39%
2026/02/09 15.04% 8.76% 6.85% 4.89% 1.39% 2.79% 1.6% 1.66% 1.91% 2.4%
2026/02/10 15.37% 9.16% 6.58% 4.38% 1.36% 2.07% 1.14% 1.62% 2.12% 1.94%
2026/02/11 14.11% 9.46% 7.6% 4.22% 1.46% 2% 1.45% 1.57% 2.14% 2.77%
2026/02/12 16.29% 7.88% 5.31% 3.86% 1.55% 1.38% 1% 1.35% 3.03% 2.13%
2026/02/13 15.83% 7.92% 5.08% 4.07% 1.58% 1.89% 0.96% 1.95% 2.61% 2.68%
2026/02/14 14.98% 8.77% 6.3% 4.04% 1.5% 3.01% 1.26% 1.98% 1.22% 3.33%
2026/02/15 16.66% 8.45% 6.99% 4.94% 1.5% 2.38% 1.53% 1.83% 1.09% 2.39%
2026/02/16 15.04% 8.76% 6.85% 4.89% 1.39% 2.79% 1.6% 1.66% 1.91% 2.4%
2026/02/17 10.53% 6.45% 4.13% 8.2% 3.04% 4.28% 1.11% 2.39% 1.14% 3.33%
2026/02/18 12.2% 10.23% 7% 5.36% 2.65% 2.7% 1.62% 1.85% 1.68% 1.76%
2026/02/19 12.11% 10% 6.9% 4.69% 2.72% 2.79% 1.48% 1.86% 1.54% 1.75%
2026/02/20 11.75% 9.29% 5.56% 3.43% 2.7% 2.82% 1.6% 1.8% 1.72% 1.12%
2026/02/21 13.17% 9.96% 5.47% 3.68% 2.59% 2.96% 2.34% 1.89% 0.82% 1.22%
2026/02/22 13.84% 9.68% 5.82% 6.31% 2.84% 3.26% 2.6% 1.91% 0.82% 1.24%
2026/02/23 12.23% 10.07% 4.49% 4.39% 2.5% 2.25% 3.17% 1.63% 2.12% 1.12%
2026/02/24 15.46% 9.37% 5.49% 6.12% 2.5% 1.75% 2.12% 1.65% 1.93% 1.21%
2026/02/25 18.81% 10.01% 6.55% 6.64% 2.65% 2.01% 1.46% 1.67% 1.5% 1.16%
2026/02/26 16.28% 9.74% 6.97% 5.64% 2.98% 1.89% 1.29% 1.99% 1.87% 0.98%
2026/02/27 17.02% 10.35% 7.49% 6.11% 2.53% 1.97% 1.17% 1.9% 1.56% 0.54%
2026/02/28 16.13% 11.78% 6.22% 4.75% 3.35% 3.01% 1.9% 1.86% 0.93% 0.62%
  • wayfair.com
  • homedepot.com
  • walmart.com
  • temu.com
  • lowes.com
  • ashleyfurniture.com
  • amazon.com
  • target.com
  • uline.com
  • mattressfirm.com

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Wayfair’s impression share fluctuated, peaking at 18.81% on February 25. Home Depot and Walmart showed steady growth, while Temu spiked mid-month. February ended with Wayfair leading, followed by Home Depot.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Retail Home & Garden

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Retail Home & Garden - Last month
  1. 1
    A Complete Guide to Bed Sizes and Mattress Dimensions https://www.castlery.com

    Discover the ideal bed size and mattress dimensions for your home. From twin beds to king-sized beds, find your perfect bed in this complete guide.

  2. 2
    The Home Depot https://www.homedepot.com

    The Home Depot® Official Site — Shop All Your Home Improvement Needs: Appliances, Bath, Kitchen, Tools, Hardware, Storage,

  3. 3
    IKEA® Official Site https://www.ikea.com

    Modern Home Essentials — Discover How IKEA® Can Help You Build A Beautiful And Sustainable Home. Find The Right Fit For Any...

  4. 4
    Bed Sizes & Mattress Dimensions - Sizing Guide | Mattress Firm https://www.mattressfirm.com

    Find which mattress size is best for you. Learn bed sizes and dimensions for king, queen, full, twin and more to compare and find the right size mattress.

  5. 5
    Mattress Size Dimensions Guide | Nectar Sleep https://www.nectarsleep.com

    Elevate Your Sleep Experience with an Adjustable Base for the Most Comfortable Sleep Ever.

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In the competitive world of home and garden retail, top-performing PPC ads reveal a focus on bed sizes and home improvement. Castlery and Mattress Firm guide consumers through mattress dimensions, while Nectar Sleep elevates the sleep experience. Home Depot and IKEA emphasize comprehensive home solutions, blending functionality with style.

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