US Retail Home & Garden - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Home & Garden category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Home & Garden – US

Google AI Overview visibility for Retail Home & Garden US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 28.0857755874
71.9142244126
28%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 30
70
30%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 8%
Transactional 11%
Navigational 2%
Seasonal 1%
Local 5%
Problem Solving 9%

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Market Exposure

Share of Clicks for top 10 US Retail Home & Garden brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
homedepot.com 17.9
wayfair.com 10.19
walmart.com 7.21
lowes.com 5.78
temu.com 3.16
ashleyfurniture.com 3.03
acehardware.com 2.03
potterybarn.com 1.98
amazon.com 1.76
ikea.com 1.73
others 45.23
  • homedepot.com - 17.9%
  • wayfair.com - 10.19%
  • walmart.com - 7.21%
  • lowes.com - 5.78%
  • temu.com - 3.16%
  • ashleyfurniture.com - 3.03%
  • acehardware.com - 2.03%
  • potterybarn.com - 1.98%
  • amazon.com - 1.76%
  • ikea.com - 1.73%
  • others - 45.23%

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In the competitive landscape of Google PPC, Home Depot leads with 17.9% click share, followed by Wayfair at 10.19%. Others collectively dominate with 45.23%, showcasing diverse advertiser presence.

Market Exposure

Share of Spend for the top 10 US Retail Home & Garden brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date wayfair.com homedepot.com walmart.com temu.com lowes.com uline.com mattressfirm.com nectarsleep.com ashleyfurniture.com saatva.com
2026/07/01 7.37% 6.04% 3.39% 1.17% 3.33% 2.18% 2.07% 1.98% 2.71% 2.77%
2026/07/02 6.91% 8.37% 3.25% 1.31% 3.71% 1.94% 2.93% 1.74% 3.6% 2.45%
2026/07/03 8.79% 7.34% 2.42% 1.28% 3.58% 1.96% 2.66% 2.09% 2.83% 3.45%
2026/07/04 8.61% 5.42% 2.55% 0.99% 3.46% 1.2% 4.49% 2.1% 2.71% 3.17%
2026/07/05 8.19% 4.91% 3.1% 1.51% 3.77% 0.98% 5.12% 2.4% 2.86% 3.07%
2026/07/06 7.34% 5.89% 2.83% 0.85% 3.76% 2.04% 5.62% 2.12% 2.07% 3.93%
2026/07/07 7.89% 5.8% 2.98% 1.02% 3.65% 1.83% 8.4% 2.12% 3.04% 2.29%
2026/07/08 8.84% 6.78% 4.36% 1.73% 3.86% 1.87% 5.32% 1.77% 3.7% 2.59%
2026/07/09 9.29% 8.77% 5.92% 2.83% 4.55% 1.86% 2.96% 1.85% 3.99% 2.89%
2026/07/10 10.33% 8.36% 6.05% 2.72% 3.62% 2.16% 1.95% 2.07% 3.74% 2.58%
2026/07/11 11.22% 8.69% 6.51% 3.86% 3.09% 1.82% 0.92% 2.05% 2.88% 2.22%
2026/07/12 11.4% 8.63% 6.15% 3.97% 3.36% 1.94% 1.31% 1.88% 2.58% 2.04%
2026/07/13 8.97% 7.71% 4.54% 2.99% 3.26% 2.55% 1.31% 1.82% 2.11% 1.63%
2026/07/14 8.08% 7.9% 5.27% 2.47% 2.79% 2.49% 1.27% 1.84% 1.88% 1.42%
2026/07/15 9.33% 8.26% 5.94% 2.85% 3.21% 2.41% 0.55% 1.75% 1.44% 1.73%
2026/07/16 10.68% 7.84% 5.01% 2.65% 2.65% 2.25% 2.13% 1.62% 2.02% 2.13%
2026/07/17 11.23% 8.44% 5.81% 2.82% 2.96% 2.25% 2.24% 1.5% 1.52% 1.87%
2026/07/18 11.41% 10.23% 5.81% 4.13% 3.04% 1.77% 2.06% 1.51% 1.47% 1.68%
2026/07/19 12.6% 10.62% 6.12% 3.93% 2.77% 1.7% 2.5% 1.34% 1.76% 2.09%
2026/07/20 11.06% 10.44% 6.07% 3.52% 2.53% 1.97% 2% 1.38% 1.41% 1.49%
2026/07/21 8.04% 7.85% 5.24% 2.46% 2.77% 2.48% 1.27% 1.83% 1.87% 1.41%
2026/07/22 12.28% 8.72% 6.25% 3.55% 3.11% 1.97% 1.9% 1.63% 2.2% 1.74%
2026/07/23 13.35% 8.73% 6.38% 3.23% 3.24% 2.06% 1.71% 1.55% 1.96% 1.42%
2026/07/24 12.9% 8.85% 6.33% 3.87% 3.25% 2% 1.41% 1.57% 2.19% 1.67%
2026/07/25 13.15% 8.67% 5.65% 3.9% 3.45% 1.8% 1.62% 1.57% 2.43% 1.61%
2026/07/26 13.68% 8.65% 5.74% 3.71% 3.3% 1.58% 2.12% 1.51% 2.06% 1.72%
2026/07/27 13.79% 8.62% 5.59% 3.09% 3.13% 2.06% 1.22% 1.53% 1.68% 1.98%
2026/07/28 10.39% 8.45% 5.62% 2.85% 2.8% 2.4% 1.69% 1.9% 1.74% 2.03%
2026/07/29 10.82% 8.53% 4.59% 2.88% 2.75% 2.59% 1.53% 2.01% 1.62% 1.68%
2026/07/30 10.47% 9.17% 4.87% 3.07% 2.99% 2.47% 1.39% 2.05% 1.63% 1.8%
2026/07/31 10.58% 10.36% 5.84% 3.38% 3.09% 2.74% 1.93% 1.92% 1.77% 1.62%
  • wayfair.com
  • homedepot.com
  • walmart.com
  • temu.com
  • lowes.com
  • uline.com
  • mattressfirm.com
  • nectarsleep.com
  • ashleyfurniture.com
  • saatva.com

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Wayfair’s PPC share surged, peaking at 13.79% on July 27. Home Depot and Walmart showed steady growth, while Temu and Mattress Firm fluctuated. July ended with Wayfair leading.

Market Exposure

Competitor Count for US Retail Home & Garden

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 8668
2026/07/02 9547
2026/07/03 9593
2026/07/04 9592
2026/07/05 9371
2026/07/06 9263
2026/07/07 9261
2026/07/08 8764
2026/07/09 9333
2026/07/10 10526
2026/07/11 10256
2026/07/12 10488
2026/07/13 10095
2026/07/14 9565
2026/07/15 9529
2026/07/16 9349
2026/07/17 9122
2026/07/18 9212
2026/07/19 9300
2026/07/20 8987
2026/07/21 9565
2026/07/22 11509
2026/07/23 11316
2026/07/24 11363
2026/07/25 11455
2026/07/26 11676
2026/07/27 11129
2026/07/28 10637
2026/07/29 10284
2026/07/30 10280
2026/07/31 10173

Copyright © Adthena. All rights reserved.

July began with 8,668 advertisers, peaking at 11,676 on the 26th. The month concluded with 10,173 advertisers, showcasing a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Retail Home & Garden

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
wayfair.com 2.13%
temu.com 0.88%
walmart.com 0.8%
homedepot.com 0.79%
ikea.com 0.47%
worldmarket.com -0.36%
amazon.com -0.39%
mattressfirm.com -0.47%
lowes.com -0.66%
ashleyfurniture.com -1.17%

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Wayfair surged with a 2.13% click share increase, while Ashley Furniture dropped by 1.17%. Temu, Walmart, and Home Depot also saw gains, contrasting declines from Lowe’s and Mattress Firm.

Campaign Efficiency

US Retail Home & Garden Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date homedepot.com wayfair.com walmart.com temu.com lowes.com uline.com ashleyfurniture.com amazon.com acehardware.com etsy.com
2026/07/01 9.57% 9.79% 6.18% 2.11% 5.83% 2.34% 2.69% 3.51% 2.25% 1.64%
2026/07/02 13.19% 8.7% 5.46% 2.2% 6.33% 2.04% 3.51% 2.38% 2.03% 1.6%
2026/07/03 11.79% 10.38% 4.54% 2.74% 6.09% 2.02% 2.73% 2.17% 1.72% 1.76%
2026/07/04 8.81% 11.44% 4.71% 1.68% 6% 1.23% 3.07% 2.86% 2.06% 1.67%
2026/07/05 7.32% 11.12% 5.63% 2.49% 6.24% 1.02% 3.09% 3.06% 2.39% 1.74%
2026/07/06 10.31% 9.97% 5.36% 1.55% 6.18% 2.12% 2.13% 3% 2.1% 1.47%
2026/07/07 9.24% 11.07% 5.69% 1.78% 6.09% 2.06% 3.01% 3.55% 1.86% 1.43%
2026/07/08 11.23% 11.22% 7.35% 3.02% 6.16% 1.88% 3.9% 2.67% 1.97% 1.68%
2026/07/09 11.07% 10.98% 9.01% 4.51% 6.75% 1.83% 3.64% 1.5% 2.52% 1.8%
2026/07/10 11.09% 12.13% 9.22% 4.02% 5.46% 2.25% 3.46% 1.47% 2.04% 1.73%
2026/07/11 11.19% 12.52% 9.59% 5.52% 4.39% 1.88% 2.83% 1.27% 1.88% 1.96%
2026/07/12 11.27% 12.66% 9.06% 5.68% 4.67% 2.04% 2.47% 1.4% 1.79% 1.94%
2026/07/13 11.03% 10.23% 7.55% 4.89% 4.68% 2.66% 2.18% 2.34% 1.5% 1.81%
2026/07/14 10.78% 9.27% 8.78% 4.02% 4.32% 2.62% 1.62% 2.59% 1.64% 1.78%
2026/07/15 10.68% 10.85% 9.69% 4.56% 4.2% 2.55% 1.41% 2.06% 1.59% 1.14%
2026/07/16 11.19% 12.72% 8.53% 4.45% 3.89% 2.53% 1.62% 2.09% 1.12% 3.45%
2026/07/17 11.1% 13.21% 9.18% 4.33% 4.08% 2.44% 1.34% 1.41% 1.33% 6.41%
2026/07/18 13.32% 13.35% 8.87% 6.14% 3.94% 1.81% 1.12% 1.63% 1.47% 1.62%
2026/07/19 13.13% 14.61% 9.3% 5.88% 3.68% 1.79% 1.41% 1.43% 1.41% 1.57%
2026/07/20 13.34% 12.96% 9.19% 5.45% 3.72% 2.13% 1.34% 1.41% 1.35% 1.65%
2026/07/21 10.78% 9.27% 8.78% 4.02% 4.32% 2.62% 1.62% 2.59% 1.64% 1.78%
2026/07/22 10.84% 14.1% 9.42% 5.28% 4.42% 2.05% 2.01% 1.32% 1.64% 2.22%
2026/07/23 10.78% 15.35% 9.61% 4.81% 4.39% 2.15% 1.78% 1.22% 1.44% 1.86%
2026/07/24 11.14% 14.66% 9.47% 5.71% 4.53% 2.09% 1.92% 1.31% 1.36% 1.83%
2026/07/25 10.84% 15.06% 8.54% 5.73% 4.7% 1.83% 2.25% 1.51% 1.59% 2.03%
2026/07/26 10.6% 15.63% 8.53% 5.46% 4.63% 1.56% 1.97% 1.63% 1.62% 1.8%
2026/07/27 11.37% 16.27% 8.21% 4.5% 4.18% 2.18% 1.66% 1.66% 1.18% 1.61%
2026/07/28 11.54% 12.31% 8.81% 4.39% 4.1% 2.58% 1.67% 2.01% 1.1% 1.68%
2026/07/29 11.91% 12.87% 7.35% 4.76% 4.01% 2.86% 1.37% 2% 1.05% 1.44%
2026/07/30 12.04% 11.97% 7.69% 4.94% 4.26% 2.77% 1.49% 1.82% 1.01% 1.36%
2026/07/31 13.11% 11.99% 8.84% 5.16% 4% 3.09% 1.58% 1.44% 1.17% 1.1%
  • homedepot.com
  • wayfair.com
  • walmart.com
  • temu.com
  • lowes.com
  • uline.com
  • ashleyfurniture.com
  • amazon.com
  • acehardware.com
  • etsy.com

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In July 2026, Wayfair’s impression share surged, peaking at 16.27% on July 27. Home Depot maintained steady performance, while Walmart showed gradual growth. By month’s end, Wayfair led, followed by Home Depot.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Retail Home & Garden

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Retail Home & Garden - Last month
  1. 1
    Ace Hardware® https://www.acehardware.com

    Ace Hardware® Official Site — Ace, Your Home Convenience Store Has a Wide Selection of Products from Top Brands. Ace® is...

  2. 2
    The Home Depot https://www.homedepot.com

    The Home Depot® Official Site — Shop All Your Home Improvement Needs: Appliances, Bath, Kitchen, Tools, Hardware, Storage,

  3. 3
    Lowe's® Official Site | Home Improvement Made Easy https://www.lowes.com

    Project Perfection With Lowe's®, Your Destination For Quality Savings On Essentials. You Can Count On Lowe's® For All Of Your Home Improvement...

  4. 4
    Bed Sizes & Mattress Dimensions - Sizing Guide | Mattress Firm https://www.mattressfirm.com

    Find which mattress size is best for you. Learn bed sizes and dimensions for king, queen, full, twin and more to compare and find the right size mattress.

  5. 5
    Pottery Barn https://www.potterybarn.com

    Home Furniture & Decor — Shop Pottery Barn's Expertly Crafted Furniture, Bedding, Decor & More. Shop Quality Furniture, Designed In-House and Made For Everyday Life.

Copyright © Adthena. All rights reserved.

In the competitive landscape of home and garden retail, Ace Hardware, The Home Depot, and Lowe’s captivate with convenience and quality. Mattress Firm offers tailored comfort, while Pottery Barn enchants with expertly crafted decor. Each ad highlights unique strengths, resonating with diverse consumer needs.

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