US Retail Home & Garden - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Home & Garden category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Retail Home & Garden brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
homedepot.com	14.27
wayfair.com	8.26
amazon.com	7.49
ikea.com	5.42
ashleyfurniture.com	5.32
worldmarket.com	3.97
walmart.com	3.23
lowes.com	3.2
potterybarn.com	2.63
mattressfirm.com	2.32
others	43.89

In the retail home and garden sector, Home Depot leads with 14.27% click share, followed by Wayfair at 8.26%. ‘Others’ dominate with 43.89%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Retail Home & Garden brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	homedepot.com	wayfair.com	mattressfirm.com	amazon.com	ashleyfurniture.com	walmart.com	lowes.com	potterybarn.com	acehardware.com	westelm.com
2025/05/01	8.24%	8.98%	4.35%	4.79%	3.92%	3.58%	1.99%	3.33%	1.08%	2.44%
2025/05/02	9.09%	9.17%	5.51%	5.87%	6.11%	2.95%	2.07%	1.79%	1.33%	2.4%
2025/05/03	8.66%	9.1%	4.56%	6.23%	6.35%	2.95%	2.06%	2.03%	1.33%	2.21%
2025/05/04	8.64%	8.91%	5.43%	6.77%	5.35%	3.32%	2.09%	1.93%	1.45%	2.53%
2025/05/05	8.53%	8.14%	4.75%	6.2%	6.26%	2.64%	1.91%	1.77%	1.43%	2.13%
2025/05/06	8.96%	8.04%	4.31%	6.99%	5.6%	2.67%	2.22%	1.71%	1.57%	2.26%
2025/05/07	8.34%	7.96%	4.69%	6.95%	5.3%	2.65%	1.98%	1.71%	1.44%	2.01%
2025/05/08	8.04%	9.06%	4.7%	7.02%	5.97%	2.88%	2.04%	1.69%	1.5%	1.94%
2025/05/09	7.92%	9.44%	4.08%	7.25%	5.43%	2.65%	1.81%	1.73%	1.56%	2.15%
2025/05/10	8.02%	9.11%	4.81%	7.75%	6.27%	3.1%	2.16%	1.88%	1.52%	2.09%
2025/05/11	7.55%	9.11%	4.89%	7.81%	6.07%	2.58%	2.21%	2.06%	1.5%	2.3%
2025/05/12	7.89%	9.6%	5.38%	7.69%	5.94%	2.31%	2%	1.96%	1.55%	2.08%
2025/05/13	9.15%	8.71%	4.64%	7.33%	4.39%	2.05%	2.06%	1.68%	1.5%	1.88%
2025/05/14	8.61%	8.59%	4.35%	7.79%	4.45%	2.67%	2.11%	1.69%	1.77%	2.03%
2025/05/15	9.37%	8.89%	4.43%	7.28%	4.23%	2.68%	2.01%	1.92%	1.73%	2.17%
2025/05/16	8.51%	8.56%	4.09%	7%	5.22%	2.33%	2.1%	1.94%	2%	2.39%
2025/05/17	9.08%	7.49%	4.85%	9.07%	5.37%	2.57%	2.29%	1.95%	1.75%	1.97%
2025/05/18	9.25%	7.57%	4.81%	8.76%	4.58%	2.22%	2.26%	1.99%	1.61%	2.18%
2025/05/19	9.2%	9.77%	4.97%	6.7%	5.47%	1.85%	2.04%	1.44%	1.81%	2.52%
2025/05/20	8.69%	8.24%	4.69%	6.07%	3.97%	1.56%	1.82%	2.24%	1.51%	3.24%
2025/05/21	8.97%	8.32%	3.74%	5.02%	4.5%	1.86%	2.18%	2.18%	1.97%	2.98%
2025/05/22	9.12%	9.68%	3.08%	4.11%	4.68%	2.16%	2.35%	2.07%	2.03%	2.18%
2025/05/23	9.15%	9.27%	3.42%	3.74%	4.6%	2.21%	2.52%	2.27%	1.85%	2.32%
2025/05/24	8.95%	9.26%	3.84%	3.68%	3.96%	2.18%	2.39%	2.39%	2.07%	2.71%
2025/05/25	9.1%	8.8%	4.8%	3.67%	4.93%	1.92%	2.33%	1.95%	2.24%	1.93%
2025/05/26	8.84%	7.39%	5.39%	3.33%	4.97%	2.15%	2.22%	2.51%	1.89%	3.45%
2025/05/27	9.46%	7.94%	4.13%	3.37%	4.43%	2.01%	2.29%	2.67%	1.74%	3.34%
2025/05/28	9.73%	6.85%	5.34%	3.8%	4.81%	2.14%	2.83%	2.18%	2.01%	2.29%
2025/05/29	9.26%	7.11%	6.28%	3.61%	3.94%	2.09%	2.41%	2.43%	1.43%	2.23%
2025/05/30	10.03%	8.21%	5.93%	3.75%	3.53%	2.15%	2.45%	2.59%	1.85%	3.1%
2025/05/31	9.24%	9.08%	7.05%	4.44%	4.37%	2.54%	2.46%	2.18%	2.12%	2.04%

In May 2025, Home Depot’s PPC spend share fluctuated, peaking at 10.03% on May 30. Wayfair’s share dipped mid-month but ended strong at 9.08%. Mattress Firm saw a steady rise, closing at 7.05%. Amazon’s share declined, finishing at 4.44%. Ashley Furniture and Walmart experienced minor fluctuations, while Lowe’s and Pottery Barn maintained stability. Ace Hardware and West Elm showed slight increases, ending at 2.12% and 2.04%, respectively.

Market Exposure

Competitor Count for US Retail Home & Garden

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/05/01	12004
2025/05/02	12829
2025/05/03	12318
2025/05/04	12634
2025/05/05	12724
2025/05/06	13121
2025/05/07	13343
2025/05/08	13269
2025/05/09	12785
2025/05/10	12579
2025/05/11	12976
2025/05/12	13145
2025/05/13	13490
2025/05/14	13201
2025/05/15	13230
2025/05/16	12951
2025/05/17	12686
2025/05/18	12926
2025/05/19	13385
2025/05/20	12810
2025/05/21	12788
2025/05/22	13324
2025/05/23	12576
2025/05/24	12431
2025/05/25	12217
2025/05/26	12548
2025/05/27	12347
2025/05/28	12280
2025/05/29	12213
2025/05/30	12133
2025/05/31	11802

May began with 12,004 advertisers, peaking at 13,490 mid-month. A decline followed, ending with 11,802 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Retail Home & Garden

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
crateandbarrel.com	0.47%
westelm.com	0.41%
worldmarket.com	0.41%
lowes.com	0.35%
potterybarn.com	0.31%
flooranddecor.com	-0.16%
athome.com	-0.25%
walmart.com	-0.67%
ashleyfurniture.com	-0.87%
amazon.com	-3.12%

Amazon.com saw a significant drop of 3.12%, while Crateandbarrel.com gained 0.47%, leading positive movements.

Campaign Efficiency

US Retail Home & Garden Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	wayfair.com	homedepot.com	amazon.com	walmart.com	ashleyfurniture.com	mattressfirm.com	lowes.com	bedbathandbeyond.com	ikea.com	westelm.com
2025/05/01	12.17%	9.51%	6.82%	5.75%	3.02%	1.48%	2.31%	2.4%	2.08%	2.32%
2025/05/02	12.68%	10.29%	8.12%	4.96%	4.66%	1.92%	2.41%	2.33%	2.32%	1.87%
2025/05/03	12.23%	9.46%	8.62%	4.85%	5.06%	2.04%	2.36%	2.43%	2.09%	1.7%
2025/05/04	11.85%	9.88%	9.1%	5.34%	4.3%	2.08%	2.37%	2.54%	2.1%	1.98%
2025/05/05	10.92%	10%	8.63%	4.33%	4.72%	2.01%	2.18%	2.31%	2.08%	1.87%
2025/05/06	10.55%	10.2%	9.49%	4.37%	4.37%	1.61%	2.5%	2.38%	2.15%	1.84%
2025/05/07	10.57%	9.22%	9.73%	4.28%	4.28%	1.75%	2.24%	2.43%	1.93%	1.58%
2025/05/08	12.03%	8.62%	9.76%	4.72%	4.84%	1.89%	2.38%	2.06%	2.04%	1.65%
2025/05/09	12.57%	9.16%	9.99%	4.28%	4.45%	1.64%	2.1%	1.75%	1.81%	1.83%
2025/05/10	11.98%	9.05%	10.84%	4.92%	5.25%	1.97%	2.4%	1.63%	1.94%	1.81%
2025/05/11	12.19%	8.68%	10.62%	4.11%	5.46%	2.36%	2.46%	1.69%	1.91%	1.96%
2025/05/12	13.07%	8.89%	10.93%	3.73%	4.92%	2.39%	2.28%	1.98%	1.86%	1.82%
2025/05/13	11.5%	10.28%	10.47%	3.4%	3.84%	1.94%	2.38%	2.5%	2.13%	1.46%
2025/05/14	10.96%	10.02%	10.9%	4.26%	4.11%	1.99%	2.39%	2.56%	1.71%	1.56%
2025/05/15	11.67%	10.35%	10.34%	4.26%	4.12%	1.97%	2.34%	1.97%	1.87%	1.77%
2025/05/16	11.41%	9.85%	9.91%	3.76%	4.81%	1.85%	2.43%	1.84%	1.78%	1.76%
2025/05/17	9.85%	9.91%	12.64%	3.9%	5.28%	2.34%	2.62%	1.52%	1.8%	1.54%
2025/05/18	10.15%	10.24%	12.29%	3.46%	4.7%	2.18%	2.61%	1.58%	1.93%	1.75%
2025/05/19	13.06%	10.01%	9.39%	2.95%	4.82%	2.25%	2.39%	2.06%	1.77%	2.18%
2025/05/20	10.9%	10.27%	8.76%	2.62%	3.48%	2.28%	2.16%	2.01%	1.95%	2.88%
2025/05/21	11.16%	10.18%	7.34%	3.13%	3.71%	1.58%	2.6%	2.33%	2.02%	2.58%
2025/05/22	12.78%	10.01%	5.66%	3.45%	4.16%	1.27%	2.77%	1.97%	1.86%	1.95%
2025/05/23	12.47%	10.6%	5.39%	3.44%	3.59%	1.52%	2.88%	2.15%	1.92%	1.99%
2025/05/24	12.57%	9.87%	5.24%	3.51%	3.6%	1.64%	2.85%	2.23%	1.91%	2.32%
2025/05/25	11.97%	10.21%	5.23%	3.15%	4.53%	1.99%	2.84%	2.41%	1.94%	1.67%
2025/05/26	10.14%	9.78%	4.59%	3.4%	4.75%	2.29%	2.7%	2.92%	1.92%	3.54%
2025/05/27	10.64%	11.42%	4.77%	3.34%	4.03%	1.46%	2.72%	2.25%	2.25%	3.05%
2025/05/28	9.61%	10.94%	5.56%	3.64%	4.09%	2.19%	3.49%	3.24%	2.08%	1.86%
2025/05/29	10.2%	10.38%	5.5%	3.55%	3.33%	2.55%	2.84%	3.53%	2.31%	1.77%
2025/05/30	11.66%	11.42%	5.56%	3.68%	3.08%	2.5%	2.92%	2.06%	2.25%	2.35%
2025/05/31	12.55%	10.57%	6.5%	4.22%	3.81%	3.12%	2.94%	2.06%	1.99%	1.54%

In May 2025, Wayfair led with fluctuating impressions, peaking mid-month. Home Depot and Amazon showed steady growth, while Walmart and Ashley Furniture experienced declines. The month concluded with Wayfair maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Retail Home & Garden

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Ashley Furniture https://www.ashleyfurniture.com
Memorial Day Sale At Ashley — Celebrate The Start Of Summer: Furniture Starting At $299 & Up To 20% Off Outdoor Styles. Shop...
2
The Home Depot https://www.homedepot.com › products
The Home Depot® Official Site — Shop All Your Home Improvement Needs: Appliances, Bath, Kitchen, Tools, Hardware, Storage,
3
IKEA® Official Site https://www.ikea.com
IKEA® Home Furniture — Find Great Additions To Large Homes, Small Apartments, And Anywhere In-Between. Shop Now!
4
Pottery Barn® | Official Site https://www.potterybarn.com
Create a Healthy Home with Timeless Long-Lasting Home Furnishings.
5
Tractor Supply Company https://www.tractorsupply.com
Tractor Supply Official Site — Get Pet Food, Livestock Feed, Work Boots, Trailer Supplies, Lawn & Garden, Tools, & More! TSC...

Ashley Furniture’s Memorial Day Sale entices with summer-ready deals, while The Home Depot covers all home improvement needs. IKEA offers versatile furniture for any space, Pottery Barn emphasizes timeless home furnishings, and Tractor Supply caters to outdoor and pet essentials.

Frequently Asked Questions

Why is the US Retail Home & Garden May 2025 Report useful and how should I use it?

Why is the US Retail Home & Garden May 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the US Retail Home & Garden May 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the US Retail Home & Garden May 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the US Retail Home & Garden May 2025 Report?

The US Retail Home & Garden May 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The US Retail Home & Garden May 2025 Report aggregates data from across both device types and Google Shopping.
Who is this US Retail Home & Garden May 2025 Report for?

The US Retail Home & Garden May 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

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What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

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Capital on Tap partnered with Adthena to streamline their paid search efforts, driving measurable improvements in efficiency, spend optimization, and brand protection.

The results showcase how strategic automation and search intelligence deliver real business impact.Read case study

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In this PPC case study, Serotonin x Assos generated six figures in additional revenue by leveraging Adthena's brand protection solution.

Adthena identified over 108,000 trademark infringements, empowering the company to safeguard its brand equity and stay ahead of competitors.Read case study

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In today's volatile economic landscape, businesses face unprecedented challenges in justifying their marketing expenditures. While maximizing PPC performance and ensuring that every dollar spent delivers results, adopting a data-driven approach is imperative. Paid search advertising, a cornerstone of digital marketing strategies, is no longer immune to these budget cuts. As companies grapple with rising redundancies and shifting consumer behaviors, advertising teams are pressured to do more with less.Read case study

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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US Retail Home & Garden - PPC Market Share Analysis May 2025

Share of Clicks for top 10 US Retail Home & Garden brands

Share of Spend for the top 10 US Retail Home & Garden brands

Competitor Count for US Retail Home & Garden

Market Loss & Market Gains for US Retail Home & Garden

US Retail Home & Garden Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Retail Home & Garden

Frequently Asked Questions

Why is the US Retail Home & Garden May 2025 Report useful and how should I use it?

Why is the US Retail Home & Garden May 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Retail Home & Garden May 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Retail Home & Garden May 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

PPC Case Study: Capital on Tap doubles PMax conversions and cuts CPL by 37%

PPC case study: How Serotonin x Assos achieved 6-figure growth & brand protection

Doing more with less: how Adthena customers are maximizing PPC performance with shrinking budgets

Get the full picture

See this data specific to your brand performance

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