Share of Clicks for top 10 US Retail Sports and Outdoors brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| dickssportinggoods.com | 33.47 |
| walmart.com | 5.84 |
| cabelas.com | 4 |
| temu.com | 3.04 |
| basspro.com | 2.92 |
| sportsmans.com | 2.89 |
| academy.com | 2.84 |
| yeti.com | 1.38 |
| target.com | 1.28 |
| nflshop.com | 1.28 |
| others | 41.06 |
- dickssportinggoods.com - 33.47%
- walmart.com - 5.84%
- cabelas.com - 4%
- temu.com - 3.04%
- basspro.com - 2.92%
- sportsmans.com - 2.89%
- academy.com - 2.84%
- yeti.com - 1.38%
- target.com - 1.28%
- nflshop.com - 1.28%
- others - 41.06%
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Dick’s Sporting Goods leads with 33.47% click share, followed by Walmart at 5.84%. ‘Others’ collectively hold 41.06%, showcasing diverse competition.
Share of Spend for the top 10 US Retail Sports and Outdoors brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | walmart.com | dickssportinggoods.com | temu.com | bowflex.com | nordictrack.com | roguefitness.com | target.com | yeti.com | cabelas.com | academy.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/02/01 | 10.33% | 5.6% | 4.55% | 2.32% | 1.87% | 1.52% | 2.27% | 4.53% | 1.75% | 0.67% |
| 2026/02/02 | 9.2% | 10.9% | 3.13% | 1.51% | 0.82% | 1.62% | 1.44% | 1.55% | 3.02% | 18.64% |
| 2026/02/03 | 10.44% | 4.21% | 4.48% | 2.55% | 1.95% | 1.84% | 1.37% | 2.91% | 1.85% | 2.03% |
| 2026/02/04 | 7.8% | 7.26% | 4.2% | 2.43% | 2.19% | 2.26% | 2.24% | 2.65% | 2.25% | 3.54% |
| 2026/02/05 | 7.37% | 7.22% | 3.67% | 2.94% | 2.9% | 2.43% | 0.93% | 2.98% | 1.86% | 0.52% |
| 2026/02/06 | 7% | 7.17% | 4.3% | 2.18% | 2.08% | 1.7% | 2.23% | 2.98% | 2.39% | 4.75% |
| 2026/02/07 | 9.73% | 6.98% | 4.92% | 2% | 3.15% | 1.3% | 1.89% | 2.78% | 1.97% | 0.31% |
| 2026/02/08 | 10.22% | 5.78% | 6.28% | 1.98% | 2.7% | 1.69% | 1.91% | 2.37% | 2.2% | 1.72% |
| 2026/02/09 | 6.89% | 5.51% | 4.57% | 2.4% | 4.14% | 1.7% | 0.86% | 2.2% | 3.34% | 1.13% |
| 2026/02/10 | 7.2% | 6.64% | 4.01% | 2.17% | 1.77% | 1.46% | 1.41% | 1.91% | 3.5% | 1.5% |
| 2026/02/11 | 10.55% | 7.77% | 5.22% | 1.95% | 1.78% | 1.26% | 3.18% | 1.54% | 3% | 1.38% |
| 2026/02/12 | 7.32% | 7.18% | 3.66% | 2.92% | 2.88% | 2.42% | 0.93% | 2.96% | 1.86% | 0.52% |
| 2026/02/13 | 6.97% | 7.13% | 4.28% | 2.17% | 2.07% | 1.69% | 2.22% | 2.97% | 2.37% | 4.73% |
| 2026/02/14 | 9.64% | 6.92% | 4.87% | 1.98% | 3.12% | 1.29% | 2.21% | 2.75% | 1.95% | 0.3% |
| 2026/02/15 | 10.13% | 5.72% | 6.24% | 1.97% | 2.68% | 1.69% | 2.1% | 2.35% | 2.18% | 1.7% |
| 2026/02/16 | 6.83% | 5.46% | 4.53% | 2.38% | 4.1% | 1.69% | 0.85% | 2.18% | 3.32% | 1.12% |
| 2026/02/17 | 7.07% | 11.35% | 12.19% | 1.42% | 1.66% | 1.08% | 1.46% | 1.3% | 0.94% | 6.54% |
| 2026/02/18 | 8.02% | 10.32% | 5.47% | 2.28% | 1.68% | 1.56% | 1.26% | 1.55% | 3.11% | 0.72% |
| 2026/02/19 | 10.7% | 15.92% | 5.63% | 1.75% | 1.43% | 1.33% | 2.33% | 1.74% | 1.66% | 1.15% |
| 2026/02/20 | 5.38% | 15.76% | 2.26% | 2.87% | 1.36% | 1.71% | 0.86% | 2.9% | 3.49% | 0.56% |
| 2026/02/21 | 5.69% | 13.18% | 2.66% | 2.32% | 1.07% | 1.81% | 0.86% | 2.53% | 3.87% | 0.47% |
| 2026/02/22 | 7.07% | 13.09% | 5.63% | 1.64% | 1.08% | 1.77% | 1.68% | 1.91% | 2.45% | 1.24% |
| 2026/02/23 | 6.46% | 12.55% | 4.9% | 1.82% | 0.9% | 1.45% | 0.73% | 2.26% | 2.36% | 0.82% |
| 2026/02/24 | 8.44% | 10.02% | 6.01% | 2.07% | 1.43% | 2% | 2.33% | 2.2% | 1.8% | 4.2% |
| 2026/02/25 | 8.64% | 9.27% | 6.29% | 2.62% | 1.61% | 1.28% | 1.59% | 2.3% | 1.81% | 4.33% |
| 2026/02/26 | 8.25% | 10.95% | 5.84% | 1.67% | 1.5% | 0.93% | 1.45% | 2.21% | 3.66% | 0.83% |
| 2026/02/27 | 9.56% | 8.62% | 7.11% | 2.11% | 1.88% | 0.94% | 1.02% | 1.88% | 1.97% | 1.47% |
| 2026/02/28 | 6.61% | 6.61% | 5.67% | 2.21% | 1.61% | 1.59% | 1.47% | 1.42% | 1.36% | 0.83% |
- walmart.com
- dickssportinggoods.com
- temu.com
- bowflex.com
- nordictrack.com
- roguefitness.com
- target.com
- yeti.com
- cabelas.com
- academy.com
Copyright © Adthena. All rights reserved.
In February 2026, Walmart’s PPC spend fluctuated, peaking at 10.70% on the 19th. Dick’s Sporting Goods surged mid-month, reaching 15.92% on the 19th. Temu spiked on the 17th at 12.19%. The month concluded with Walmart leading, despite fluctuations.
Competitor Count for US Retail Sports and Outdoors
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/02/01 | 2852 |
| 2026/02/02 | 2034 |
| 2026/02/03 | 2930 |
| 2026/02/04 | 2789 |
| 2026/02/05 | 2811 |
| 2026/02/06 | 2711 |
| 2026/02/07 | 2662 |
| 2026/02/08 | 2632 |
| 2026/02/09 | 2481 |
| 2026/02/10 | 2486 |
| 2026/02/11 | 2515 |
| 2026/02/12 | 2811 |
| 2026/02/13 | 2711 |
| 2026/02/14 | 2662 |
| 2026/02/15 | 2632 |
| 2026/02/16 | 2481 |
| 2026/02/17 | 2042 |
| 2026/02/18 | 2266 |
| 2026/02/19 | 2282 |
| 2026/02/20 | 2003 |
| 2026/02/21 | 2069 |
| 2026/02/22 | 2349 |
| 2026/02/23 | 2184 |
| 2026/02/24 | 2374 |
| 2026/02/25 | 2267 |
| 2026/02/26 | 2135 |
| 2026/02/27 | 2246 |
| 2026/02/28 | 2261 |
Copyright © Adthena. All rights reserved.
February began with 2,852 advertisers, peaking at 2,930 on the 3rd. A decline followed, reaching 2,003 on the 20th. The month concluded with a slight recovery, ending at 2,261 advertisers.
