Share of Clicks for top 10 US Retail Sports and Outdoors brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| dickssportinggoods.com | 46.66 |
| walmart.com | 5.75 |
| academy.com | 3.9 |
| cabelas.com | 3.45 |
| basspro.com | 2.64 |
| sportsmans.com | 2.37 |
| nflshop.com | 1.45 |
| temu.com | 1.27 |
| roguefitness.com | 1.07 |
| cyclegear.com | 1.04 |
| others | 30.4 |
- dickssportinggoods.com - 46.66%
- walmart.com - 5.75%
- academy.com - 3.9%
- cabelas.com - 3.45%
- basspro.com - 2.64%
- sportsmans.com - 2.37%
- nflshop.com - 1.45%
- temu.com - 1.27%
- roguefitness.com - 1.07%
- cyclegear.com - 1.04%
- others - 30.4%
Copyright © Adthena. All rights reserved.
Dick’s Sporting Goods dominates with 46.66% click share, followed by Walmart at 5.75%. Others collectively hold 30.4%, showcasing diverse competition.
Share of Spend for the top 10 US Retail Sports and Outdoors brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | dickssportinggoods.com | walmart.com | cabelas.com | bowflex.com | yeti.com | temu.com | amazon.com | roguefitness.com | nordictrack.com | academy.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/01/01 | 20.03% | 8.98% | 2.46% | 2.14% | 0.64% | 2.54% | 1.98% | 1.62% | 1.77% | 1.18% |
| 2026/01/02 | 17.91% | 7.39% | 2.1% | 3.27% | 0.69% | 2.79% | 1.86% | 1.88% | 2.33% | 1.55% |
| 2026/01/03 | 18.03% | 6.46% | 2.15% | 2.59% | 0.85% | 2.04% | 2.17% | 2.9% | 2.63% | 1.26% |
| 2026/01/04 | 16.14% | 9.22% | 2.04% | 2.35% | 0.94% | 2.04% | 2.45% | 2.55% | 2.11% | 0.9% |
| 2026/01/05 | 17.77% | 8.16% | 2.28% | 2.57% | 0.91% | 2.54% | 1.93% | 2.1% | 1.67% | 0.65% |
| 2026/01/06 | 20.75% | 8.16% | 2.63% | 2.77% | 0.9% | 1.78% | 2.57% | 1.62% | 1.26% | 1.19% |
| 2026/01/07 | 12.18% | 7.93% | 2.1% | 2.48% | 1.3% | 2.13% | 3.09% | 1.9% | 1.95% | 0.96% |
| 2026/01/08 | 15.1% | 8.53% | 3.71% | 2.63% | 3.66% | 0.6% | 2.35% | 1.87% | 2.02% | 0.84% |
| 2026/01/09 | 15.66% | 6.38% | 2.25% | 2.4% | 4.67% | 2.43% | 2.08% | 2.11% | 2.92% | 0.92% |
| 2026/01/10 | 12.88% | 5.56% | 1.76% | 2.83% | 3% | 2.16% | 1.22% | 1.67% | 2.18% | 1.02% |
| 2026/01/11 | 16.57% | 9.04% | 2.18% | 3.31% | 3.7% | 1.36% | 2.94% | 1.67% | 2.41% | 0.8% |
| 2026/01/12 | 13.85% | 8.55% | 1.48% | 2.22% | 2.4% | 1.73% | 1.63% | 1.65% | 1.72% | 4.76% |
| 2026/01/13 | 18.81% | 9.6% | 2.14% | 1.8% | 2.27% | 1.74% | 1.25% | 1.85% | 1.25% | 0.8% |
| 2026/01/14 | 18.47% | 8.97% | 2.35% | 2.29% | 2.74% | 2.11% | 1.35% | 2.04% | 1.6% | 0.65% |
| 2026/01/15 | 16.72% | 6.77% | 1.29% | 2.9% | 3.52% | 2.61% | 1.63% | 1.36% | 2.18% | 0.65% |
| 2026/01/16 | 15.61% | 6.36% | 2.25% | 2.39% | 4.65% | 2.43% | 2.07% | 2.1% | 2.91% | 0.92% |
| 2026/01/17 | 19.14% | 9.37% | 1.6% | 1.89% | 1.53% | 1.81% | 2.04% | 1.87% | 1.27% | 7.23% |
| 2026/01/18 | 18.45% | 8.01% | 2.36% | 1.83% | 1.92% | 1.5% | 2.04% | 2.03% | 1% | 6.2% |
| 2026/01/19 | 20.43% | 10.11% | 2.1% | 1.91% | 1.4% | 1.3% | 1.74% | 1.7% | 1% | 2.3% |
| 2026/01/20 | 18.73% | 9.56% | 2.13% | 1.8% | 2.26% | 1.73% | 1.25% | 1.84% | 1.24% | 0.8% |
| 2026/01/21 | 19.72% | 9.79% | 1.44% | 1.53% | 1.81% | 3.58% | 1.4% | 1.5% | 1.46% | 8.67% |
| 2026/01/22 | 19.15% | 8.83% | 1.76% | 2.77% | 2.47% | 4.04% | 1.93% | 1.57% | 1.54% | 1.16% |
| 2026/01/23 | 19.69% | 6.47% | 1.97% | 1.82% | 1.96% | 2.73% | 1.99% | 1.39% | 1.37% | 1.59% |
| 2026/01/24 | 14.49% | 4.92% | 2.75% | 2.58% | 1.99% | 2.69% | 2.54% | 1.75% | 1.13% | 1.48% |
| 2026/01/25 | 13.53% | 11.19% | 1.95% | 2.01% | 1.61% | 3.95% | 2.28% | 1.55% | 1.11% | 4.36% |
| 2026/01/26 | 16.43% | 9.52% | 2.58% | 1.52% | 1.37% | 2.78% | 2.28% | 1.51% | 0.81% | 15.17% |
| 2026/01/27 | 16.25% | 9.6% | 2.65% | 1.35% | 1.65% | 2.98% | 2.28% | 1.82% | 0.65% | 1.34% |
| 2026/01/28 | 8% | 8.8% | 3.69% | 1.68% | 2.92% | 2.04% | 2.58% | 1.45% | 0.64% | 1.69% |
| 2026/01/29 | 10.8% | 12.28% | 2.74% | 1.95% | 2% | 2.5% | 2.35% | 1.25% | 0.78% | 5.05% |
| 2026/01/30 | 17.52% | 14.54% | 1.96% | 1.6% | 2.2% | 2.8% | 1.38% | 1.57% | 1.13% | 5.04% |
| 2026/01/31 | 14.74% | 9.07% | 4% | 3.24% | 2.81% | 2.29% | 2.08% | 1.49% | 1.26% | 1.18% |
- dickssportinggoods.com
- walmart.com
- cabelas.com
- bowflex.com
- yeti.com
- temu.com
- amazon.com
- roguefitness.com
- nordictrack.com
- academy.com
Copyright © Adthena. All rights reserved.
In January 2026, Dick’s Sporting Goods led PPC spend, peaking at 20.75% on January 6. Walmart’s share fluctuated, ending at 9.07%. Cabela’s and Bowflex saw modest gains, while Yeti surged mid-month. Temu and Amazon maintained steady shares. NordicTrack and Academy had notable spikes, with Academy peaking at 15.17% on January 26.
Competitor Count for US Retail Sports and Outdoors
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/01/01 | 2226 |
| 2026/01/02 | 2270 |
| 2026/01/03 | 2212 |
| 2026/01/04 | 2255 |
| 2026/01/05 | 2253 |
| 2026/01/06 | 2201 |
| 2026/01/07 | 2075 |
| 2026/01/08 | 1858 |
| 2026/01/09 | 1986 |
| 2026/01/10 | 2528 |
| 2026/01/11 | 2004 |
| 2026/01/12 | 2277 |
| 2026/01/13 | 2209 |
| 2026/01/14 | 2171 |
| 2026/01/15 | 2174 |
| 2026/01/16 | 1986 |
| 2026/01/17 | 2014 |
| 2026/01/18 | 2049 |
| 2026/01/19 | 2230 |
| 2026/01/20 | 2209 |
| 2026/01/21 | 2044 |
| 2026/01/22 | 1892 |
| 2026/01/23 | 1974 |
| 2026/01/24 | 2116 |
| 2026/01/25 | 2126 |
| 2026/01/26 | 2034 |
| 2026/01/27 | 1962 |
| 2026/01/28 | 2016 |
| 2026/01/29 | 2054 |
| 2026/01/30 | 2035 |
| 2026/01/31 | 2064 |
Copyright © Adthena. All rights reserved.
January saw fluctuating advertiser numbers, peaking at 2,528 on January 10. The month concluded with 2,064 advertisers, reflecting a dynamic landscape.
