Share of Clicks for top 10 US Retail Sports and Outdoors brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| dickssportinggoods.com | 25.39 |
| walmart.com | 6.88 |
| roguefitness.com | 3.05 |
| cabelas.com | 2.74 |
| temu.com | 2.73 |
| academy.com | 2.72 |
| basspro.com | 2.63 |
| amazon.com | 2.25 |
| aventon.com | 2.03 |
| lectricebikes.com | 1.79 |
| others | 47.79 |
- dickssportinggoods.com - 25.39%
- walmart.com - 6.88%
- roguefitness.com - 3.05%
- cabelas.com - 2.74%
- temu.com - 2.73%
- academy.com - 2.72%
- basspro.com - 2.63%
- amazon.com - 2.25%
- aventon.com - 2.03%
- lectricebikes.com - 1.79%
- others - 47.79%
Copyright © Adthena. All rights reserved.
In the competitive landscape of Google PPC, Dick’s Sporting Goods leads with a 25.39% click share, followed by Walmart at 6.88%. Meanwhile, ‘others’ collectively hold a significant 47.79% share.
Share of Spend for the top 10 US Retail Sports and Outdoors brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | dickssportinggoods.com | walmart.com | roguefitness.com | temu.com | aipasbike.com | amazon.com | lectricebikes.com | yeti.com | aventon.com | academy.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/09/01 | 5.32% | 6.58% | 3.65% | 4.12% | 3.12% | 4.55% | 4.05% | 1.99% | 6.19% | 1.62% |
| 2026/09/02 | 5.01% | 6.29% | 3.09% | 4.28% | 3.69% | 2.87% | 5.26% | 1.71% | 8.12% | 0.94% |
| 2026/09/03 | 5.21% | 5.7% | 3.3% | 4.29% | 3.86% | 3.18% | 4.4% | 1.62% | 6.82% | 0.69% |
| 2026/09/04 | 5.64% | 4.55% | 2.94% | 4.48% | 3.99% | 3.32% | 5.11% | 1.6% | 7.51% | 0.72% |
| 2026/09/05 | 5.44% | 3.77% | 3.43% | 5.36% | 3.59% | 3.7% | 5.23% | 1.94% | 4.51% | 1.48% |
| 2026/09/06 | 6.39% | 3.67% | 3.54% | 4.77% | 4.12% | 4.34% | 6.68% | 1.75% | 6.04% | 0.59% |
| 2026/09/07 | 6.56% | 3.78% | 3.37% | 5.16% | 3.51% | 3.78% | 5.91% | 1.71% | 5.93% | 1.6% |
| 2026/09/08 | 6.39% | 5.05% | 3.31% | 4.19% | 3.43% | 3.34% | 5.84% | 1.95% | 4.2% | 0.71% |
| 2026/09/09 | 6.16% | 5.54% | 3.31% | 6.55% | 2.76% | 3.62% | 4.2% | 1.64% | 1.37% | 1.1% |
| 2026/09/10 | 5.53% | 7.98% | 4.41% | 6.34% | 2.56% | 3.23% | 3.04% | 1.5% | 2.4% | 0.61% |
| 2026/09/11 | 7.84% | 5.8% | 3.51% | 3.27% | 1.93% | 2.44% | 2.1% | 1.86% | 3.65% | 0.81% |
| 2026/09/12 | 7.07% | 6.96% | 4.58% | 3.77% | 2.23% | 2.09% | 2.06% | 1.62% | 4.13% | 0.95% |
| 2026/09/13 | 7.43% | 9.28% | 5.77% | 3.09% | 2.18% | 1.63% | 2.06% | 1.34% | 4.15% | 0.5% |
| 2026/09/14 | 7.76% | 9.15% | 5.33% | 1.85% | 1.35% | 1.66% | 1.76% | 1.4% | 3.65% | 0.72% |
| 2026/09/15 | 8.43% | 10.7% | 4.31% | 3.53% | 2.11% | 2.1% | 1.55% | 1.46% | 2.95% | 0.8% |
| 2026/09/16 | 4.98% | 9.02% | 3.84% | 4.25% | 2.12% | 2.27% | 1.5% | 1.25% | 3.75% | 3.04% |
| 2026/09/17 | 5.24% | 10.42% | 5.24% | 2.54% | 2.17% | 1.58% | 1.46% | 1.34% | 5.67% | 1.75% |
| 2026/09/18 | 5.85% | 9.33% | 4.76% | 2.42% | 1.34% | 1.62% | 1.22% | 1.6% | 5.38% | 2.58% |
| 2026/09/19 | 7.91% | 10.59% | 5.58% | 2.83% | 1.62% | 1.83% | 0.87% | 1.51% | 4.71% | 2.72% |
| 2026/09/20 | 5.71% | 9.82% | 4.88% | 3.68% | 1.66% | 2.6% | 1.57% | 1.4% | 4.96% | 4.11% |
| 2026/09/21 | 5.78% | 12.3% | 5.12% | 2.83% | 3% | 1.8% | 1.95% | 1.22% | 4.64% | 4.7% |
| 2026/09/22 | 5.21% | 9.75% | 5.24% | 2.96% | 3.14% | 2.41% | 2% | 1.35% | 5.33% | 4.34% |
| 2026/09/23 | 4.25% | 10.45% | 7.19% | 2.76% | 1.42% | 2.25% | 1.49% | 1.17% | 6.04% | 5.43% |
| 2026/09/24 | 5.28% | 8.05% | 4.07% | 4.36% | 1.68% | 2.17% | 1.95% | 1.93% | 3.25% | 2.88% |
| 2026/09/25 | 7.96% | 6.11% | 4.52% | 3.42% | 1.6% | 1.84% | 2.1% | 1.94% | 0.57% | 3.2% |
| 2026/09/26 | 6.95% | 6.27% | 5.04% | 3.34% | 1.84% | 1.93% | 1.87% | 2.12% | 0.59% | 3.13% |
| 2026/09/27 | 5.63% | 8.1% | 3.88% | 5.73% | 3.17% | 2.3% | 1.86% | 2.04% | 0.92% | 0.72% |
| 2026/09/28 | 8.43% | 5.53% | 3.11% | 4.2% | 2.74% | 2.3% | 2.27% | 2.16% | 1.35% | 0.65% |
| 2026/09/29 | 8.28% | 7.3% | 3.38% | 4.7% | 3.58% | 2.1% | 3.05% | 2.04% | 1.96% | 0.73% |
| 2026/09/30 | 7.72% | 5.76% | 3.38% | 3.29% | 2.55% | 1.87% | 1.81% | 1.76% | 1.19% | 0.74% |
- dickssportinggoods.com
- walmart.com
- roguefitness.com
- temu.com
- aipasbike.com
- amazon.com
- lectricebikes.com
- yeti.com
- aventon.com
- academy.com
Copyright © Adthena. All rights reserved.
In September 2026, Walmart led PPC spend, peaking at 12.30% on the 21st. Dick’s Sporting Goods saw fluctuations, ending strong at 7.72%. Rogue Fitness and Temu experienced varied trends, while Aventon and Academy had notable mid-month spikes.
Competitor Count for US Retail Sports and Outdoors
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/09/01 | 2020 |
| 2026/09/02 | 2485 |
| 2026/09/03 | 2550 |
| 2026/09/04 | 2567 |
| 2026/09/05 | 2484 |
| 2026/09/06 | 2373 |
| 2026/09/07 | 2366 |
| 2026/09/08 | 2273 |
| 2026/09/09 | 2236 |
| 2026/09/10 | 2385 |
| 2026/09/11 | 2577 |
| 2026/09/12 | 2569 |
| 2026/09/13 | 2608 |
| 2026/09/14 | 2549 |
| 2026/09/15 | 2595 |
| 2026/09/16 | 2621 |
| 2026/09/17 | 2702 |
| 2026/09/18 | 2556 |
| 2026/09/19 | 2396 |
| 2026/09/20 | 2350 |
| 2026/09/21 | 2252 |
| 2026/09/22 | 2165 |
| 2026/09/23 | 2088 |
| 2026/09/24 | 2195 |
| 2026/09/25 | 2116 |
| 2026/09/26 | 2127 |
| 2026/09/27 | 2143 |
| 2026/09/28 | 2167 |
| 2026/09/29 | 2299 |
| 2026/09/30 | 2354 |
Copyright © Adthena. All rights reserved.
September began with 2,020 advertisers, peaking at 2,702 mid-month. A decline followed, ending at 2,354.
