US Retail Sports and Outdoors - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Sports and Outdoors category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Sports and Outdoors – US

Google AI Overview visibility for Retail Sports and Outdoors US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 7.24604303552
92.7539569645
7%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 18
82
18%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 20%
Transactional 12%
Navigational 1%
Seasonal 1%
Local 2%
Problem Solving 2%

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Market Exposure

Share of Clicks for top 10 US Retail Sports and Outdoors brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
dickssportinggoods.com 17.24
walmart.com 6.15
academy.com 4.53
sportsmans.com 3.61
cabelas.com 3.2
basspro.com 2.99
temu.com 2.69
roguefitness.com 2.15
cyclegear.com 1.97
lifefitness.com 1.63
others 53.84
  • dickssportinggoods.com - 17.24%
  • walmart.com - 6.15%
  • academy.com - 4.53%
  • sportsmans.com - 3.61%
  • cabelas.com - 3.2%
  • basspro.com - 2.99%
  • temu.com - 2.69%
  • roguefitness.com - 2.15%
  • cyclegear.com - 1.97%
  • lifefitness.com - 1.63%
  • others - 53.84%

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Dick’s Sporting Goods leads with 17.24% click share, followed by Walmart at 6.15%. Meanwhile, ‘others’ collectively dominate with 53.84%.

Market Exposure

Share of Spend for the top 10 US Retail Sports and Outdoors brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date academy.com walmart.com dickssportinggoods.com aventon.com aipasbike.com temu.com yeti.com roguefitness.com amazon.com bowflex.com
2026/04/01 1.24% 5.44% 6.7% 0.86% 1.87% 1.84% 1.58% 3.44% 2.21% 1.62%
2026/04/02 0.81% 7.09% 4.54% 1.09% 1.91% 3.26% 0.9% 2.7% 2.5% 1.96%
2026/04/03 1.01% 4.58% 5.03% 0.81% 1.64% 3.21% 0.73% 2.39% 2.54% 1.83%
2026/04/04 0.63% 7.64% 8.82% 0.64% 1.25% 5.18% 0.68% 2.22% 2.67% 2.13%
2026/04/05 0.67% 8.31% 6.06% 0.77% 1.97% 6.24% 0.58% 2.63% 3.07% 1.59%
2026/04/06 0.75% 5.58% 5.12% 0.61% 1.88% 5.5% 0.84% 2.22% 2.64% 1.92%
2026/04/07 0.74% 5.07% 5.42% 1.13% 1.65% 4.22% 0.83% 2.98% 2.38% 1.75%
2026/04/08 6.97% 6.66% 5.14% 1.4% 1.35% 2.84% 1.29% 2.54% 2.29% 2.19%
2026/04/09 1.26% 6.91% 5.59% 1.56% 1.02% 3% 2.42% 2.08% 2.16% 2%
2026/04/10 1.44% 6.28% 4.49% 0.87% 1.3% 2.83% 2.63% 2.99% 2.09% 2.82%
2026/04/11 1.22% 9.69% 4.67% 1.04% 1.4% 2.39% 2.63% 2.45% 2.17% 2.73%
2026/04/12 7.6% 6.75% 3.36% 1.03% 3.11% 4.42% 2.18% 3.02% 1.71% 2.81%
2026/04/13 9.85% 7.89% 4.86% 0.45% 1.86% 3.72% 2.22% 2.88% 2.07% 1.87%
2026/04/14 7.63% 6.93% 3.4% 0.79% 1.23% 3% 2.54% 1.78% 1.86% 2.15%
2026/04/15 1.28% 6.26% 4.51% 1.34% 1.57% 5.87% 2.15% 2.85% 1.03% 1.77%
2026/04/16 5% 4.26% 3.61% 1.49% 1.1% 3.84% 2.41% 3.26% 1.13% 2.21%
2026/04/17 5.12% 4.98% 7.14% 1.69% 1% 2.38% 2.47% 3.42% 1.17% 1.88%
2026/04/18 1% 6.25% 8.85% 1.86% 1.27% 4.28% 2.19% 4.06% 1.59% 2.1%
2026/04/19 1.61% 7.26% 9.33% 1.35% 0.78% 3.87% 2.13% 1.69% 2.97% 2.14%
2026/04/20 5.28% 8.23% 8.12% 2.35% 0.94% 3.12% 2.12% 2.35% 2.07% 2.33%
2026/04/21 1.04% 6.91% 5.43% 3.39% 1.31% 4.63% 2.29% 2.79% 2.15% 1.68%
2026/04/22 1.54% 8.49% 10.44% 1.73% 0.55% 2.97% 2.6% 1.9% 1.89% 1.2%
2026/04/23 1.97% 8.94% 5.1% 1.68% 0.71% 3.13% 2.41% 2.53% 1.79% 2.07%
2026/04/24 1.75% 9.7% 6.06% 3.2% 3.33% 4.7% 1.97% 1.63% 1.27% 0.04%
2026/04/25 1.72% 9.22% 5.82% 4.41% 4.41% 3.39% 1.83% 1.97% 1.36% 0%
2026/04/26 0.92% 11.42% 9.74% 4.22% 3.31% 3.73% 1.26% 2.83% 1.76% 0%
2026/04/27 1.57% 7.81% 5% 3.18% 3.17% 4.17% 1.77% 1.99% 1.75% 0.07%
2026/04/28 0.85% 8.68% 5.67% 2.5% 3.45% 4.88% 1.82% 1.37% 1.79% 1.79%
2026/04/29 1.35% 8.95% 6.57% 1.37% 2.13% 3.48% 2.1% 3.8% 1.82% 1.87%
2026/04/30 10.95% 10.37% 5.44% 3.66% 3.25% 3.22% 2.23% 1.4% 1.31% 1.24%
  • academy.com
  • walmart.com
  • dickssportinggoods.com
  • aventon.com
  • aipasbike.com
  • temu.com
  • yeti.com
  • roguefitness.com
  • amazon.com
  • bowflex.com

Copyright © Adthena. All rights reserved.

April saw fluctuating PPC spend shares. Academy.com spiked on April 30th with 10.95%. Walmart.com maintained strong presence, peaking at 11.42% on April 26th. Dickssportinggoods.com surged mid-month, while Aventon.com and Aipasbike.com showed steady growth. Temu.com and Yeti.com had consistent activity, with Roguefitness.com and Amazon.com maintaining moderate shares. Bowflex.com experienced a dip but recovered by month’s end.

Market Exposure

Competitor Count for US Retail Sports and Outdoors

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 2037
2026/04/02 2040
2026/04/03 2089
2026/04/04 2267
2026/04/05 2326
2026/04/06 2507
2026/04/07 2298
2026/04/08 2004
2026/04/09 2081
2026/04/10 2055
2026/04/11 1921
2026/04/12 1974
2026/04/13 2101
2026/04/14 2104
2026/04/15 2541
2026/04/16 2332
2026/04/17 2207
2026/04/18 2282
2026/04/19 2065
2026/04/20 1876
2026/04/21 1957
2026/04/22 1981
2026/04/23 1955
2026/04/24 1919
2026/04/25 1870
2026/04/26 1860
2026/04/27 1844
2026/04/28 1806
2026/04/29 1800
2026/04/30 1861

Copyright © Adthena. All rights reserved.

April began with 2,037 advertisers, peaking at 2,541 mid-month. A decline followed, ending at 1,861.

Campaign Efficiency

Market Loss & Market Gains for US Retail Sports and Outdoors

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
walmart.com 1.07%
aventon.com 0.73%
lifefitness.com 0.7%
cabelas.com 0.55%
target.com 0.54%
purehockey.com -0.28%
bowflex.com -0.29%
guardianbikes.com -0.35%
dickssportinggoods.com -0.47%
temu.com -0.48%

Copyright © Adthena. All rights reserved.

Walmart.com surged with a 1.07% click share increase, while temu.com dropped by 0.48%. Aventon.com and lifefitness.com also saw gains, contrasting with declines for dickssportinggoods.com and guardianbikes.com.

Campaign Efficiency

US Retail Sports and Outdoors Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date academy.com walmart.com dickssportinggoods.com temu.com target.com aipasbike.com sportsmans.com basspro.com roguefitness.com amazon.com
2026/04/01 2.07% 8.18% 10.75% 2.23% 1.43% 1.44% 1.89% 2.13% 3.72% 2.1%
2026/04/02 1.89% 9.59% 9.36% 4.13% 1.73% 1.4% 1.75% 2.81% 2.42% 2.15%
2026/04/03 2.46% 6.04% 9.83% 4.52% 2.61% 1.13% 2.31% 2.81% 1.83% 2.64%
2026/04/04 1.46% 9.67% 14.28% 6.39% 3.32% 0.97% 1.28% 2.04% 1.67% 2.3%
2026/04/05 1.19% 11.04% 10.12% 7.51% 3.65% 1.35% 1.35% 1.05% 2.32% 2.67%
2026/04/06 1.52% 7.49% 9.97% 6.6% 2.49% 1.33% 1.38% 2.19% 1.92% 2.26%
2026/04/07 1.24% 6.04% 9.71% 5.51% 2.38% 1.16% 1.24% 1.17% 4.11% 2.16%
2026/04/08 9.14% 9.38% 9.28% 3.89% 1.08% 0.89% 1.83% 1.58% 2.21% 2.14%
2026/04/09 2.57% 8.52% 10.81% 3.93% 0.98% 0.88% 1.63% 2.06% 2.02% 2.18%
2026/04/10 3.26% 8.29% 8.38% 3.72% 1.1% 0.84% 1.38% 1.94% 2.84% 2.22%
2026/04/11 2.66% 15.48% 8.48% 2.97% 1.11% 0.98% 1.45% 1.64% 2.64% 1.87%
2026/04/12 10.11% 9.34% 6.3% 6.26% 0.81% 1.88% 1.35% 1.8% 2.98% 1.67%
2026/04/13 11.72% 10.33% 8.89% 5.13% 1.02% 1.08% 1.38% 1.73% 3.02% 1.75%
2026/04/14 8.38% 9.45% 6.78% 4.02% 1.57% 1.03% 1.71% 1.68% 1.36% 1.85%
2026/04/15 2.08% 6.91% 7.96% 8.27% 2.61% 1.24% 0.93% 1.79% 1.74% 0.94%
2026/04/16 4.7% 5.15% 6.19% 5.4% 1.69% 0.79% 0.94% 2.3% 2.51% 0.92%
2026/04/17 5.17% 6.8% 9.81% 3.43% 1.44% 0.76% 1.01% 1.2% 2.19% 1.01%
2026/04/18 2.05% 8.96% 13.72% 7.44% 5.13% 0.74% 0.72% 1.43% 3.03% 1.48%
2026/04/19 2.39% 11.73% 13.72% 5.43% 4.12% 0.67% 1.63% 1.87% 1.23% 2.78%
2026/04/20 5.6% 10.94% 11.59% 3.78% 1.63% 0.63% 1.88% 2.08% 2.26% 1.93%
2026/04/21 2.4% 8.58% 8.7% 5.67% 3.5% 0.94% 1.7% 2.11% 2.96% 2.18%
2026/04/22 2.39% 12.08% 15.27% 4.07% 1.77% 0.37% 1.95% 2.16% 1.88% 1.76%
2026/04/23 3.68% 9.43% 9.3% 4.2% 2.12% 0.53% 1.84% 1.93% 1.9% 1.75%
2026/04/24 3.24% 10.86% 10.17% 5.14% 1.45% 2.48% 1.76% 1.82% 1.25% 1.3%
2026/04/25 3.3% 10.98% 8.88% 3.97% 4.33% 3.3% 1.24% 2.05% 2.17% 1.33%
2026/04/26 1.61% 15.74% 15.89% 4.53% 6.95% 2.18% 1.05% 1.57% 3.63% 1.47%
2026/04/27 3.32% 8.33% 8.7% 5.09% 1.89% 2.55% 2.25% 2.07% 1.64% 1.74%
2026/04/28 1.69% 9.68% 9.95% 5.63% 1.48% 2.96% 2.23% 2.38% 1.11% 1.78%
2026/04/29 2.55% 9.15% 11.06% 4.82% 1.51% 1.32% 2.53% 2.23% 2.34% 1.65%
2026/04/30 13.7% 12.28% 10.49% 4.27% 2.31% 1.93% 1.79% 1.68% 1.34% 1.25%
  • academy.com
  • walmart.com
  • dickssportinggoods.com
  • temu.com
  • target.com
  • aipasbike.com
  • sportsmans.com
  • basspro.com
  • roguefitness.com
  • amazon.com

Copyright © Adthena. All rights reserved.

April saw fluctuating PPC impressions. Academy.com spiked on April 30 with 13.70%. Walmart.com peaked mid-month at 15.74%. Dickssportinggoods.com maintained strong presence, peaking at 15.89%. Temu.com and Target.com showed moderate activity.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Retail Sports and Outdoors

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Retail Sports and Outdoors - Last month
  1. 1
    Bass Pro Shops® Official Site | Shop Online and In-Store https://www.basspro.com

    Shop Outdoor Essentials at Bass Pro Shops®. Gear up for Your Next Adventure Today.

  2. 2
    Cabela's® Official Site | Shop Online or In-Stores https://www.cabelas.com › official › store

    Discover Top-Rated Outdoor Gear for Fishing, Hunting, Boating & More at Cabela's®

  3. 3
    DICK's Sporting Goods https://dickssportinggoods.com › scorerewards › apply-now

    ScoreRewards Credit Card Offer — Score More With The Scorerewards® Credit Card At Dick's Sporting Goods. Earn A $30 Bonus Reward...

  4. 4
    Sportsman's Warehouse https://www.sportsmans.com

    Shop Online And In-Store — Shop Fishing, Hunting, Apparel & More Outdoor Gear At Sportsman's Warehouse. Sportsman's...

  5. 5
    Pelican™ Equipment https://www.uline.com › special-use › boxes

    In Stock – Ships Today — World's toughest equipment cases trusted by professionals. Crushproof and watertight. Protect sensitive instruments and gear from impact and vibration. Many sizes available.

Copyright © Adthena. All rights reserved.

In the competitive world of outdoor gear, Bass Pro Shops and Cabela’s captivate adventurers with promises of essential equipment for every journey. Meanwhile, DICK’s Sporting Goods entices with financial perks, while Sportsman’s Warehouse offers a comprehensive selection. Uline stands out with robust, protective cases for sensitive gear.

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