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US Retail Sports and Outdoors - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Sports and Outdoors category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Retail Sports and Outdoors brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
dickssportinggoods.com 16.28
amazon.com 8.79
lifefitness.com 6.04
campingworld.com 3.9
walmart.com 3.75
academy.com 3.5
yeti.com 2.12
basspro.com 1.76
golfgalaxy.com 1.64
mlbshop.com 1.62
others 50.6

Copyright © Adthena. All rights reserved.

In the sports and outdoors PPC landscape, Dick’s Sporting Goods leads with 16.28% click share, followed by Amazon at 8.79%. Notably, ‘others’ dominate with 50.6%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Retail Sports and Outdoors brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date lifefitness.com dickssportinggoods.com amazon.com walmart.com yeti.com academy.com target.com nike.com golfgalaxy.com campingworld.com
2025/05/01 1.93% 6.61% 8.42% 6.68% 4.12% 2.84% 1.55% 1.59% 1% 2.52%
2025/05/02 3.35% 7.71% 10.04% 4.8% 3.16% 2.68% 1.82% 1.59% 1.87% 6.72%
2025/05/03 5.7% 6.98% 9.98% 4.2% 2.89% 2.31% 1.74% 1.86% 1.43% 6.02%
2025/05/04 6.4% 5.59% 11.01% 4.49% 2.06% 2.14% 1.98% 1.82% 2.28% 6.27%
2025/05/05 5.05% 7.17% 10.33% 5.35% 2.06% 3.12% 1.79% 1.56% 1.75% 3.97%
2025/05/06 4.78% 7.1% 12.37% 3.83% 2.9% 3.08% 1.7% 1.5% 1.69% 3.65%
2025/05/07 4.93% 6.79% 11.03% 4.54% 3.09% 2.98% 1.45% 1.47% 1.32% 5.29%
2025/05/08 4% 8.8% 11.25% 4.9% 2.65% 2.17% 1.64% 1.58% 1.7% 4.53%
2025/05/09 4.66% 6.74% 11.5% 4.41% 3.11% 2.58% 1.62% 1.44% 1.97% 6.23%
2025/05/10 4.46% 8.23% 12.53% 5.04% 3.83% 2.21% 1.3% 1.81% 1.14% 3.3%
2025/05/11 5.21% 8.88% 12.25% 4.41% 3.05% 2.79% 1.89% 1.6% 1.16% 4.57%
2025/05/12 3.33% 8.58% 13.43% 4.23% 3% 2.51% 1.32% 1.63% 1.52% 4.57%
2025/05/13 4.4% 7.59% 12.35% 3.7% 3.46% 2.31% 1.2% 1.49% 1.16% 5.23%
2025/05/14 4.94% 8.12% 12.05% 4.13% 3.32% 2.51% 1.39% 1.48% 1.73% 5.08%
2025/05/15 4.01% 7.5% 13.13% 3.95% 3.67% 1.91% 1.69% 1.55% 1.43% 4.04%
2025/05/16 4.48% 6.82% 10.93% 3.87% 3.04% 2.12% 1.84% 1.67% 1.29% 3.99%
2025/05/17 4.64% 7.88% 12.43% 3.6% 2.96% 2.44% 1.75% 1.6% 1.57% 5.82%
2025/05/18 5.97% 8.09% 12.7% 4.21% 2.9% 1.82% 2.39% 1.5% 2.02% 3.66%
2025/05/19 7.3% 9.87% 10.86% 3.51% 3.06% 2.15% 1.84% 1.78% 1.67% 4.37%
2025/05/20 6.47% 9.82% 9.08% 3.63% 3.17% 2.3% 1.64% 1.92% 1.65% 5.09%
2025/05/21 5.7% 9.18% 7.88% 3.53% 3.24% 1.48% 1.75% 1.89% 1.35% 4.88%
2025/05/22 7.15% 6.17% 6.25% 3.88% 3.45% 2.35% 2.01% 1.98% 1.46% 5.64%
2025/05/23 7.5% 6.87% 6.14% 4.17% 3.25% 3.26% 1.88% 1.62% 1.71% 5.54%
2025/05/24 6.14% 6.03% 5.41% 3.33% 2.94% 2.41% 1.99% 1.76% 1.64% 4.87%
2025/05/25 7.36% 6.83% 5.78% 3.85% 2.56% 3.66% 2.36% 1.45% 1.29% 2.67%
2025/05/26 7.35% 7.21% 5.73% 4.08% 2.42% 2.61% 2.51% 1.47% 1.11% 4.41%
2025/05/27 7.66% 7.25% 6.33% 4.5% 3.46% 3.35% 1.69% 1.35% 1.56% 2.45%
2025/05/28 8.44% 7.8% 6.12% 3.57% 3.4% 2.77% 1.88% 1.22% 1.56% 5.73%
2025/05/29 6.9% 8.38% 5.53% 3.44% 3.86% 2.05% 1.31% 1.88% 1.48% 6.09%
2025/05/30 6.92% 7.62% 5.89% 3.53% 3.65% 2.39% 2.43% 1.67% 1.22% 5.87%
2025/05/31 9.31% 8.67% 6.95% 4.58% 3.73% 3.33% 1.97% 1.9% 1.33% 1.04%

Copyright © Adthena. All rights reserved.

In May 2025, Amazon led PPC spend, peaking mid-month before declining. Dick’s Sporting Goods and Life Fitness showed steady growth, while Walmart and Yeti fluctuated. Camping World spiked early, then dropped. The month ended with Amazon still dominant.

Market Exposure

Competitor Count for US Retail Sports and Outdoors

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 3122
2025/05/02 3293
2025/05/03 3343
2025/05/04 3270
2025/05/05 3181
2025/05/06 3227
2025/05/07 3379
2025/05/08 3371
2025/05/09 3236
2025/05/10 3270
2025/05/11 3329
2025/05/12 3269
2025/05/13 3312
2025/05/14 3308
2025/05/15 3207
2025/05/16 3191
2025/05/17 3157
2025/05/18 3194
2025/05/19 3290
2025/05/20 3180
2025/05/21 3220
2025/05/22 3330
2025/05/23 3092
2025/05/24 3127
2025/05/25 3183
2025/05/26 3071
2025/05/27 3106
2025/05/28 3006
2025/05/29 3127
2025/05/30 2965
2025/05/31 3016

Copyright © Adthena. All rights reserved.

May began with 3,122 advertisers, peaking at 3,379 on the 7th. A decline followed, ending the month at 3,016.

Campaign Efficiency

Market Loss & Market Gains for US Retail Sports and Outdoors

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
lifefitness.com 2.5%
dickssportinggoods.com 1.46%
hydroflask.com 0.44%
mlbshop.com 0.32%
backcountry.com 0.32%
academy.com -0.26%
westmarine.com -0.32%
walmart.com -0.57%
sportsmansguide.com -0.9%
amazon.com -4.12%

Copyright © Adthena. All rights reserved.

In the past month, lifefitness.com surged by 2.50%, while amazon.com dropped by 4.12%. Dickssportinggoods.com gained 1.46%, contrasting with sportsmansguide.com’s 0.90% decline.

Campaign Efficiency

US Retail Sports and Outdoors Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date dickssportinggoods.com amazon.com walmart.com academy.com lifefitness.com target.com basspro.com yeti.com nike.com campingworld.com
2025/05/01 9.92% 9.86% 8.53% 3.35% 0.87% 2.27% 1.69% 1.78% 1.32% 1.06%
2025/05/02 10.17% 12.01% 6.68% 3.62% 1.42% 2.67% 1.48% 1.42% 1.31% 2.22%
2025/05/03 10.21% 11.83% 5.79% 3.03% 2.4% 2.69% 1.27% 1.3% 1.46% 2.15%
2025/05/04 8.23% 13.3% 6.55% 2.96% 2.78% 3% 1.17% 1% 1.45% 2.19%
2025/05/05 9.87% 12.33% 6.83% 3.59% 2.09% 2.59% 2.08% 0.94% 1.19% 1.29%
2025/05/06 9.5% 14.41% 5.34% 3.4% 2.06% 2.56% 1.79% 1.26% 1.16% 1.17%
2025/05/07 10.18% 12.99% 5.92% 3.45% 2.11% 2.11% 1.56% 1.39% 1.12% 1.79%
2025/05/08 12.59% 13.34% 6.66% 2.89% 1.67% 2.38% 1.57% 1.24% 1.24% 1.47%
2025/05/09 9.16% 14.18% 6.02% 3.32% 2.07% 2.45% 1.36% 1.43% 1.23% 2.21%
2025/05/10 11.18% 14.88% 6.7% 3.2% 1.93% 2.07% 1.38% 1.66% 1.34% 1.05%
2025/05/11 11.39% 14.53% 5.87% 3.72% 2.19% 2.75% 1.43% 1.41% 1.33% 1.67%
2025/05/12 12.44% 15.45% 5.44% 3.41% 1.41% 2.04% 1.41% 1.35% 1.25% 1.57%
2025/05/13 10.31% 15.18% 4.99% 3.33% 1.91% 1.96% 1.33% 1.58% 1.15% 1.74%
2025/05/14 10.89% 14.56% 5.61% 3.38% 2.17% 2.14% 1.38% 1.56% 1.14% 1.78%
2025/05/15 10.44% 15.83% 5.32% 2.55% 1.71% 2.64% 1.62% 1.69% 1.26% 1.45%
2025/05/16 9.61% 13.4% 5.31% 2.73% 1.93% 2.74% 1.74% 1.45% 1.26% 1.37%
2025/05/17 10.36% 15.32% 5.1% 2.31% 2.03% 2.74% 1.6% 1.44% 1.2% 2.02%
2025/05/18 11.47% 15.3% 5.56% 2.01% 2.53% 3.29% 1.83% 1.45% 1.17% 1.3%
2025/05/19 15.14% 12.94% 4.48% 2.78% 3.09% 2.82% 1.41% 1.51% 1.36% 1.33%
2025/05/20 13.23% 11.53% 4.84% 3.05% 2.93% 2.52% 1.29% 1.49% 1.5% 1.69%
2025/05/21 13.65% 9.69% 4.57% 2.03% 2.6% 2.8% 1.15% 1.43% 1.51% 1.59%
2025/05/22 8.81% 8.07% 5.16% 3.15% 3.3% 3.22% 1.19% 1.64% 1.54% 1.97%
2025/05/23 10.22% 7.87% 5.63% 3.97% 3.54% 3.11% 1.27% 1.46% 1.47% 1.79%
2025/05/24 8.42% 6.71% 4.81% 3.34% 2.92% 3.2% 1.13% 1.34% 1.38% 1.71%
2025/05/25 9.65% 6.98% 5.21% 4.03% 3.28% 3.41% 1.47% 1.14% 1.13% 0.92%
2025/05/26 10.22% 7.07% 5.47% 3.64% 3.28% 3.44% 1.5% 1.1% 1.29% 1.41%
2025/05/27 10.54% 7.6% 5.84% 4.27% 3.39% 2.57% 1.62% 1.49% 0.99% 0.82%
2025/05/28 10.87% 7.85% 5.2% 3.53% 3.98% 2.98% 1.19% 1.55% 1.04% 2.09%
2025/05/29 12.48% 7.55% 4.79% 3.2% 3.26% 2.3% 1.8% 1.71% 1.48% 2.2%
2025/05/30 10.92% 7.68% 5.35% 3.2% 3.16% 3.71% 1.65% 1.59% 1.27% 2.18%
2025/05/31 13.94% 8.34% 6.25% 4.71% 3.93% 3.05% 1.84% 1.59% 1.43% 0.48%

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In May 2025, Amazon’s impression share started strong but declined, while Dick’s Sporting Goods saw a steady rise. Walmart and Academy showed fluctuations, with Walmart ending higher. The month concluded with Amazon leading, followed by Dick’s.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Retail Sports and Outdoors

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Academy Sports + Outdoors® https://www.academy.com

    Quality Sporting Goods — Academy Sports + Outdoors® Makes It Easier for Everyone to Enjoy More Sports and Outdoors.

  2. 2
    Bass Pro Shops® Official Site https://www.basspro.com › coupons

    Shop Our Online Selection Now — Amazing Deals on Fishing, Hunting, Boating & Everything Outdoors. Shop Now.

  3. 3
    Cabela's® Official Site | Official Cabela's® Store https://www.cabelas.com › official › shop

    Get Amazing Deals on Fishing, Hunting & Everything Outdoors. Free Shipping on Orders $50+. Your Trusted Source for Quality Outdoor Gear & Apparel at Great Prices. Shop Now!

  4. 4
    DICK'S Sporting Goods® https://www.dickssportinggoods.com

    Shop Our Official Site — Always Be Prepared For The Season. Buy Online & Pickup Curbside At DICK'S Sporting Goods!

  5. 5
    Shop Sportsman's Warehouse https://www.sportsmans.com

    Sportsmans Warehouse — Shop Hunting, Fishing, Camping, Boating & Other Outdoor Gear From Top Brands At Low Prices

Copyright © Adthena. All rights reserved.

In the competitive world of sports and outdoors, top advertisers like Academy Sports + Outdoors, Bass Pro Shops, and Cabela’s captivate audiences with promises of quality and affordability. Their ads emphasize convenience, with options like curbside pickup and free shipping, ensuring customers are always ready for adventure.

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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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