Share of Clicks for top 10 US Retail Sports and Outdoors brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| dickssportinggoods.com | 18.08 |
| walmart.com | 10.9 |
| academy.com | 5.54 |
| temu.com | 3.82 |
| basspro.com | 2.27 |
| sportsmans.com | 2.05 |
| cabelas.com | 1.95 |
| lifefitness.com | 1.86 |
| nike.com | 1.86 |
| target.com | 1.43 |
| others | 50.24 |
- dickssportinggoods.com - 18.08%
- walmart.com - 10.9%
- academy.com - 5.54%
- temu.com - 3.82%
- basspro.com - 2.27%
- sportsmans.com - 2.05%
- cabelas.com - 1.95%
- lifefitness.com - 1.86%
- nike.com - 1.86%
- target.com - 1.43%
- others - 50.24%
Copyright © Adthena. All rights reserved.
In the PPC landscape, Dick’s Sporting Goods leads with 18.08% click share, followed by Walmart at 10.9%. ‘Others’ dominate with 50.24%, highlighting diverse competition.
Share of Spend for the top 10 US Retail Sports and Outdoors brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | walmart.com | dickssportinggoods.com | temu.com | academy.com | aipasbike.com | lectricebikes.com | target.com | aventon.com | roguefitness.com | nike.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/05/01 | 8.91% | 7.27% | 4.29% | 1.52% | 3.62% | 2.28% | 1.34% | 2.48% | 1.52% | 1.31% |
| 2026/05/02 | 8.98% | 11.08% | 3.51% | 1.45% | 3.48% | 1.1% | 2.54% | 2.6% | 1.38% | 1.34% |
| 2026/05/03 | 9.9% | 14.18% | 3.84% | 2.95% | 2.77% | 1.21% | 3.43% | 2.7% | 2.65% | 1.7% |
| 2026/05/04 | 8.53% | 5.78% | 4.26% | 1.82% | 2.55% | 2.23% | 1.64% | 2.48% | 1.47% | 1.87% |
| 2026/05/05 | 8.39% | 7.68% | 4.01% | 1.18% | 3.18% | 0.21% | 1.24% | 1.53% | 1.94% | 1.95% |
| 2026/05/06 | 7.78% | 7.48% | 3.31% | 1.67% | 2.73% | 1.21% | 0.86% | 1.06% | 2.47% | 1.82% |
| 2026/05/07 | 6.81% | 8.73% | 3.08% | 5.28% | 2.49% | 1.07% | 1.16% | 1.11% | 1.82% | 1.62% |
| 2026/05/08 | 8.21% | 6.98% | 3.94% | 1.56% | 3% | 1% | 0.97% | 2.15% | 1.8% | 1.57% |
| 2026/05/09 | 8.03% | 7.88% | 3.62% | 1.58% | 3.58% | 1.32% | 1.87% | 1.71% | 2.64% | 1.95% |
| 2026/05/10 | 8.05% | 11.86% | 3.87% | 1.31% | 2.8% | 1.44% | 2.35% | 1.94% | 2.67% | 1.76% |
| 2026/05/11 | 11.46% | 9.86% | 4.76% | 2.75% | 3.05% | 1.41% | 1.23% | 1.22% | 1.64% | 1.82% |
| 2026/05/12 | 11.34% | 11.24% | 5.65% | 2.32% | 3.2% | 1.65% | 1.21% | 1.39% | 1.41% | 1.59% |
| 2026/05/13 | 9.84% | 10.77% | 3.68% | 4.67% | 3.18% | 1.75% | 0.68% | 1.08% | 2.16% | 1.77% |
| 2026/05/14 | 9.73% | 9.74% | 4.33% | 2.48% | 2.3% | 2.34% | 1.09% | 1.04% | 1.76% | 1.68% |
| 2026/05/15 | 8.18% | 6.95% | 3.93% | 1.55% | 2.98% | 0.99% | 0.97% | 2.14% | 1.79% | 1.57% |
| 2026/05/16 | 12.57% | 7.73% | 4.82% | 6.4% | 2.94% | 1.23% | 1.12% | 0.84% | 1.5% | 1.87% |
| 2026/05/17 | 12.26% | 9.94% | 5.42% | 4.16% | 3.21% | 1.41% | 1.39% | 1.03% | 1.51% | 1.82% |
| 2026/05/18 | 10.69% | 8.98% | 4.97% | 4.2% | 2.84% | 2.04% | 1.67% | 0.81% | 1.69% | 1.77% |
| 2026/05/19 | 9.9% | 7.62% | 5.58% | 4.33% | 3.24% | 1.65% | 1.49% | 0.61% | 1.69% | 1.78% |
| 2026/05/20 | 14.17% | 9.97% | 4.24% | 3.55% | 2.85% | 1.47% | 1.65% | 0.78% | 1.71% | 1.85% |
| 2026/05/21 | 15.86% | 10% | 3.4% | 2.09% | 2.36% | 2.17% | 1.81% | 1.19% | 1.62% | 1.7% |
| 2026/05/22 | 14.67% | 8.27% | 3.97% | 5% | 2.14% | 1.43% | 1.39% | 0.99% | 1.5% | 1.74% |
| 2026/05/23 | 12.15% | 8.76% | 4.89% | 4.24% | 2.27% | 1.35% | 1.23% | 1.1% | 1.45% | 2.06% |
| 2026/05/24 | 12.94% | 9.24% | 5.08% | 2.67% | 2.28% | 1.83% | 1.53% | 1.59% | 1.55% | 1.93% |
| 2026/05/25 | 11.67% | 10.38% | 4.98% | 2.91% | 1.52% | 2.21% | 1.47% | 1.64% | 1.03% | 1.43% |
| 2026/05/26 | 12.04% | 9.87% | 5.23% | 3.29% | 2.56% | 1.58% | 1.51% | 2.49% | 1.16% | 1.39% |
| 2026/05/27 | 13.53% | 10.92% | 4.41% | 4.36% | 2.15% | 1.52% | 1.73% | 2.74% | 0.95% | 1.83% |
| 2026/05/28 | 14.01% | 7.69% | 4.76% | 6.51% | 2.37% | 1.88% | 1.42% | 1.55% | 0.83% | 1.49% |
| 2026/05/29 | 12.41% | 8.54% | 5.57% | 6.97% | 1.38% | 1.66% | 1.63% | 0.87% | 1.07% | 1.59% |
| 2026/05/30 | 13.5% | 9.67% | 5.85% | 3.46% | 2.11% | 1.63% | 1.65% | 1.29% | 1.26% | 1.26% |
| 2026/05/31 | 13.58% | 8.67% | 6.57% | 4.85% | 2.71% | 2.6% | 1.77% | 1.65% | 1.07% | 1.01% |
- walmart.com
- dickssportinggoods.com
- temu.com
- academy.com
- aipasbike.com
- lectricebikes.com
- target.com
- aventon.com
- roguefitness.com
- nike.com
Copyright © Adthena. All rights reserved.
Walmart’s PPC spend surged mid-May, peaking at 15.86% on the 21st. Dick’s Sporting Goods fluctuated, ending at 8.67%. Temu’s steady rise concluded at 6.57%. Academy’s spend spiked late May, reaching 6.97%.
Competitor Count for US Retail Sports and Outdoors
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/05/01 | 1920 |
| 2026/05/02 | 1882 |
| 2026/05/03 | 1889 |
| 2026/05/04 | 1870 |
| 2026/05/05 | 2082 |
| 2026/05/06 | 2090 |
| 2026/05/07 | 2104 |
| 2026/05/08 | 2142 |
| 2026/05/09 | 2115 |
| 2026/05/10 | 2094 |
| 2026/05/11 | 2792 |
| 2026/05/12 | 2841 |
| 2026/05/13 | 2449 |
| 2026/05/14 | 2576 |
| 2026/05/15 | 2142 |
| 2026/05/16 | 2809 |
| 2026/05/17 | 2813 |
| 2026/05/18 | 2693 |
| 2026/05/19 | 2651 |
| 2026/05/20 | 2711 |
| 2026/05/21 | 2787 |
| 2026/05/22 | 2791 |
| 2026/05/23 | 2850 |
| 2026/05/24 | 2950 |
| 2026/05/25 | 3397 |
| 2026/05/26 | 3312 |
| 2026/05/27 | 3153 |
| 2026/05/28 | 3191 |
| 2026/05/29 | 3073 |
| 2026/05/30 | 3104 |
| 2026/05/31 | 3096 |
Copyright © Adthena. All rights reserved.
May began with 1,920 advertisers, dipped slightly, then surged mid-month to 2,841. The month concluded with a peak of 3,397, showcasing dynamic growth.
