US Retail Sports and Outdoors - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Sports and Outdoors category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Sports and Outdoors – US

Google AI Overview visibility for Retail Sports and Outdoors US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 11.6934410364
88.3065589636
11%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 20
80
20%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 19%
Transactional 13%
Navigational 1%
Seasonal 1%
Local 3%
Problem Solving 2%

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Market Exposure

Share of Clicks for top 10 US Retail Sports and Outdoors brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
dickssportinggoods.com 23.4
academy.com 5.23
walmart.com 5.03
sportsmans.com 3.85
cabelas.com 3.28
basspro.com 3.26
temu.com 2.24
lifefitness.com 1.84
amazon.com 1.72
cyclegear.com 1.54
others 48.61
  • dickssportinggoods.com - 23.4%
  • academy.com - 5.23%
  • walmart.com - 5.03%
  • sportsmans.com - 3.85%
  • cabelas.com - 3.28%
  • basspro.com - 3.26%
  • temu.com - 2.24%
  • lifefitness.com - 1.84%
  • amazon.com - 1.72%
  • cyclegear.com - 1.54%
  • others - 48.61%

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In the PPC landscape, Dick’s Sporting Goods leads with 23.4% click share, followed by Academy at 5.23%. Others collectively dominate with 48.61%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Retail Sports and Outdoors brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date dickssportinggoods.com walmart.com temu.com bowflex.com academy.com roguefitness.com amazon.com nordictrack.com onepeloton.com repfitness.com
2026/03/01 9.11% 7.04% 5.82% 1.89% 1.01% 1.11% 2.18% 1.59% 2.35% 5.03%
2026/03/02 9.39% 11.79% 4.85% 2.06% 9.43% 1.33% 1.66% 1.83% 2.05% 2.32%
2026/03/03 8.68% 8.72% 5.7% 1.71% 3.61% 1.22% 1.7% 1.6% 2.11% 3.94%
2026/03/04 8.2% 8.64% 5.53% 2.06% 4.24% 1.37% 1.88% 1.78% 1.94% 2.27%
2026/03/05 6.75% 7.78% 6.11% 1.93% 2.96% 1.34% 1.56% 1.49% 1.77% 1.16%
2026/03/06 7.55% 3.75% 2.55% 1.91% 4.2% 2.12% 2.96% 1.76% 3.14% 1.23%
2026/03/07 7.81% 4.27% 2.43% 1.88% 10.17% 1.6% 3.81% 1.33% 2.12% 2.53%
2026/03/08 7.27% 6.12% 2.19% 1.98% 0.45% 2.66% 2.42% 2.49% 2.39% 1.56%
2026/03/09 7.92% 6.44% 2.01% 1.6% 4.36% 2.33% 3.2% 1.79% 2.29% 2.16%
2026/03/10 7.68% 5.36% 2.48% 2.19% 1.58% 3.25% 3.09% 1.63% 2.39% 2.42%
2026/03/11 3.55% 4.67% 2.59% 1.91% 8.68% 1.65% 2.42% 1.79% 1.89% 2.75%
2026/03/12 5.6% 4.38% 2.23% 1.87% 8.16% 2.29% 2.29% 1.54% 1.76% 2.12%
2026/03/13 7.16% 3.93% 2.36% 1.28% 2.91% 2.46% 2.43% 1.9% 2.18% 1.88%
2026/03/14 3.78% 4.44% 2.5% 2.36% 7.74% 2.79% 3.52% 2.75% 1.26% 1.72%
2026/03/15 6.5% 4.45% 2.66% 2.83% 1.24% 1.73% 2.9% 2.51% 2.06% 0.62%
2026/03/16 5.5% 4.66% 2.49% 2.45% 1.2% 2.13% 3.08% 2.65% 2.27% 1.52%
2026/03/17 4.84% 6.2% 4% 2.53% 1.77% 1.79% 1.35% 2.6% 1.44% 2.11%
2026/03/18 8.86% 4.75% 1.45% 2.15% 1.67% 2.86% 2.4% 2.9% 1.58% 1.45%
2026/03/19 6.41% 4.92% 1.53% 1.88% 6.81% 2.53% 2.25% 2.35% 1.84% 1.83%
2026/03/20 5% 5.42% 1.87% 1.75% 0.93% 3.05% 3.1% 2.36% 2.09% 2.57%
2026/03/21 4.39% 4.01% 1.64% 2.39% 1.2% 2.89% 3.6% 2.99% 1.82% 1.21%
2026/03/22 8.31% 3.55% 1.53% 2.27% 1.71% 3.52% 3.92% 2.41% 1.39% 2.35%
2026/03/23 5.37% 6.1% 2.05% 2.42% 4.02% 1.97% 2.76% 2.18% 1.3% 1.38%
2026/03/24 4.71% 6.24% 1.82% 2.06% 1.01% 2.6% 2.45% 2.24% 0.99% 3.1%
2026/03/25 5.34% 7.67% 2.29% 1.94% 1.66% 2.41% 2.34% 1.79% 0.91% 5.11%
2026/03/26 6% 6.62% 3.42% 3.28% 2.02% 2.28% 1.67% 1.8% 1.62% 4.02%
2026/03/27 8% 8.01% 1.98% 1.95% 13.37% 2.57% 2.28% 1.43% 0.99% 2.66%
2026/03/28 10.55% 5.9% 1.79% 1.95% 2.22% 3.98% 2.76% 1.86% 0.82% 4.21%
2026/03/29 8.71% 5.18% 2.39% 2.55% 1.95% 3.22% 3.79% 2.15% 1.08% 0.43%
2026/03/30 10.08% 8.47% 1.81% 1.85% 10.3% 2.5% 1.88% 1.81% 0.86% 0.14%
2026/03/31 6.19% 4.25% 2.94% 2.69% 2.07% 2.01% 1.97% 1.89% 1.08% 0.16%
  • dickssportinggoods.com
  • walmart.com
  • temu.com
  • bowflex.com
  • academy.com
  • roguefitness.com
  • amazon.com
  • nordictrack.com
  • onepeloton.com
  • repfitness.com

Copyright © Adthena. All rights reserved.

March saw fluctuating PPC spend shares. Dick’s Sporting Goods peaked at 10.55% on March 28, while Walmart led early with 11.79% on March 2. Temu’s share dipped mid-month, and Academy surged on March 27.

Market Exposure

Competitor Count for US Retail Sports and Outdoors

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 2310
2026/03/02 2247
2026/03/03 2471
2026/03/04 2544
2026/03/05 2441
2026/03/06 2047
2026/03/07 1745
2026/03/08 1851
2026/03/09 1936
2026/03/10 1812
2026/03/11 1827
2026/03/12 1796
2026/03/13 1771
2026/03/14 1933
2026/03/15 1956
2026/03/16 1974
2026/03/17 2602
2026/03/18 2118
2026/03/19 2026
2026/03/20 1980
2026/03/21 1832
2026/03/22 1946
2026/03/23 2079
2026/03/24 1974
2026/03/25 2013
2026/03/26 1978
2026/03/27 1934
2026/03/28 1896
2026/03/29 1828
2026/03/30 1756
2026/03/31 1978

Copyright © Adthena. All rights reserved.

March began with 2,310 advertisers, peaking at 2,602 mid-month. A decline followed, ending with 1,978 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Retail Sports and Outdoors

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
academy.com 1.12%
dickssportinggoods.com 0.95%
roguefitness.com 0.44%
hydroflask.com 0.35%
cyclegear.com 0.29%
acehardware.com -0.26%
burton.com -0.36%
onepeloton.com -0.45%
sportsmans.com -0.84%
temu.com -1.05%

Copyright © Adthena. All rights reserved.

Academy.com and dickssportinggoods.com surged in click share, while temu.com and sportsmans.com faced declines.

Campaign Efficiency

US Retail Sports and Outdoors Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date dickssportinggoods.com walmart.com temu.com basspro.com academy.com target.com amazon.com roguefitness.com cabelas.com sportsmans.com
2026/03/01 15.98% 8.96% 7.49% 1.3% 1.45% 1.41% 1.95% 0.94% 0.94% 1.67%
2026/03/02 15.06% 15.49% 6.41% 1.72% 13.09% 2.61% 1.24% 1.16% 1.01% 1.06%
2026/03/03 15.64% 9.95% 7.41% 1.47% 5.71% 2.16% 1.5% 0.88% 1.04% 1.26%
2026/03/04 12.83% 11.22% 7.74% 1.56% 6.2% 2.37% 1.59% 1.28% 1.12% 0.9%
2026/03/05 9.26% 10.43% 8.77% 2.38% 4.81% 2.9% 1.43% 1.03% 1.72% 1.2%
2026/03/06 12.34% 5.1% 3.76% 1.93% 7.05% 1.31% 3.37% 2.09% 1.49% 1.99%
2026/03/07 15.78% 6.25% 3.79% 2.14% 13.34% 0.96% 3.79% 1.24% 2.08% 2.94%
2026/03/08 13.25% 8.95% 3.07% 1.2% 0.97% 2.49% 2.52% 2.92% 1.65% 2.73%
2026/03/09 13.38% 9.33% 3.65% 2.41% 6.76% 2.42% 3.05% 2.41% 1.61% 2.37%
2026/03/10 11.92% 6.7% 4.08% 1.76% 1.76% 2.34% 3.8% 3.65% 1.41% 2.53%
2026/03/11 7.81% 6.64% 4.15% 2.64% 13.84% 1.4% 2.58% 1.24% 1.75% 3.38%
2026/03/12 10.12% 6.41% 3.34% 2.5% 12.92% 1.4% 2.35% 1.88% 1.87% 3%
2026/03/13 12.47% 5.58% 3.11% 3.33% 4.21% 2.3% 2.38% 2.61% 1.78% 2.2%
2026/03/14 8.12% 6.05% 3.48% 1.76% 11.91% 1.44% 3.25% 2.7% 1.67% 2.07%
2026/03/15 9.75% 6.35% 3.99% 3.67% 1.75% 1.63% 3.17% 1.38% 1.73% 1.97%
2026/03/16 10.58% 5.82% 4.31% 3.22% 1.7% 1.64% 3.33% 1.78% 0.75% 2.06%
2026/03/17 6.59% 7.55% 5.54% 1.19% 2.95% 2.36% 1.23% 1.51% 0.86% 1.12%
2026/03/18 12% 6.96% 2.36% 1.72% 2.69% 1.46% 2.47% 2.82% 2.14% 1.8%
2026/03/19 11.53% 6.09% 2.25% 1.6% 8.8% 1.58% 2.24% 2.59% 1.54% 1.73%
2026/03/20 9.96% 6.15% 2.79% 1.88% 1.71% 1.72% 3.5% 2.63% 1.26% 1.12%
2026/03/21 9.49% 4.86% 2.55% 3.28% 1.62% 1.68% 4.23% 2.69% 1.85% 1.44%
2026/03/22 15.32% 4.58% 2.28% 2.76% 3.26% 1.2% 4.11% 3.55% 1.66% 1.6%
2026/03/23 9.74% 7.91% 3.14% 1.52% 8.65% 1.81% 2.69% 1.81% 1.11% 1.26%
2026/03/24 8.42% 8.42% 3.01% 0.48% 1.85% 2.3% 2.55% 2.1% 1.29% 1.68%
2026/03/25 10.63% 12.37% 3.86% 1.45% 2.76% 2.11% 2.36% 2.16% 1.42% 2%
2026/03/26 9.65% 8.72% 5.32% 1.97% 3.33% 2.63% 1.58% 2.04% 1.76% 1.51%
2026/03/27 11.37% 10.23% 2.76% 1.58% 20.61% 1.8% 1.94% 2.45% 1.2% 1.66%
2026/03/28 15.59% 8.87% 2.98% 2.93% 3.53% 2.34% 3.35% 4.33% 1.24% 2.2%
2026/03/29 13.41% 6.76% 3.76% 2.78% 3.01% 2.48% 4.99% 3.6% 1.77% 1.68%
2026/03/30 15.28% 11.99% 2.6% 2.29% 14.93% 5.96% 1.58% 2.49% 1.11% 1.27%
2026/03/31 9.73% 5.12% 4.63% 3.82% 3.51% 2.42% 2.15% 1.71% 1.55% 1.45%
  • dickssportinggoods.com
  • walmart.com
  • temu.com
  • basspro.com
  • academy.com
  • target.com
  • amazon.com
  • roguefitness.com
  • cabelas.com
  • sportsmans.com

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In March 2026, Dick’s Sporting Goods led with fluctuating impressions, peaking early and mid-month. Walmart showed a strong start but declined. Temu and Academy had sporadic spikes, while Amazon and others maintained steady shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Retail Sports and Outdoors

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Retail Sports and Outdoors - Last month
  1. 1
    Academy Sports + Outdoors® | Quality Sporting Goods https://www.academy.com

    Shop Our Extensive Selection of Apparel, Footwear, Outdoor & More for the Whole Family. Shop Academy Sports + Outdoors® for Sporting Goods, Hunting, Fishing & Camping Equipment.

  2. 2
    Big Spring Sale Is March 25-31 | Barbell Near Me https://www.amazon.com › shop › barbell+near+me

    Elevate your style with exquisite clothing, dazzling shoes & timeless jewelry. Choose from a huge collection of great clothing, shoes & jewelry at...

  3. 3
    Cabela's® Official Site https://www.cabelas.com › official › store

    Shop Online or In-Stores — Discover Top-Rated Outdoor Gear for Fishing, Hunting, Boating & More at Cabela's®

  4. 4
    DICK'S Sporting Goods® https://www.dickssportinggoods.com › apparel › workout

    Shop Our Official Site — Browse Our Selection Of Workout Clothing. Great Prices On Name Brand Sports Apparel. Shop For dicks athletic gear Now. Find Savings Online And Step Up Your Game. Shop Gift Cards Online.

  5. 5
    Tennis Warehouse | Racquets, Shoes, Apparel, More https://www.tennis-warehouse.com

    Shop from the largest online global tennis retailer for racquets, shoes, apparel, and more. We pride ourselves on our expert knowledge & love of the game. Lowest prices guaranteed. 90 Day Returns.

Copyright © Adthena. All rights reserved.

In the competitive world of sports and outdoor retail, Academy Sports + Outdoors® stands out with its extensive selection for the whole family. Amazon’s Big Spring Sale entices with style and variety, while Cabela’s® offers top-rated outdoor gear. DICK’S Sporting Goods® focuses on workout apparel, and Tennis Warehouse excels in tennis equipment with expert knowledge and guaranteed low prices.

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