US Retail Sports and Outdoors - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Sports and Outdoors category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Sports and Outdoors – US

Google AI Overview visibility for Retail Sports and Outdoors US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 21.071215549
78.928784451
21%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 16
84
16%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 10%
Transactional 13%
Navigational 8%
Seasonal 1%
Local 1%
Problem Solving 1%

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Market Exposure

Share of Clicks for top 10 US Retail Sports and Outdoors brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
dickssportinggoods.com 26.69
walmart.com 5.76
temu.com 3.5
cabelas.com 3.3
nike.com 2.89
basspro.com 2.65
academy.com 2.56
yeti.com 2.23
amazon.com 2.14
sportsmans.com 1.92
others 46.36
  • dickssportinggoods.com - 26.69%
  • walmart.com - 5.76%
  • temu.com - 3.5%
  • cabelas.com - 3.3%
  • nike.com - 2.89%
  • basspro.com - 2.65%
  • academy.com - 2.56%
  • yeti.com - 2.23%
  • amazon.com - 2.14%
  • sportsmans.com - 1.92%
  • others - 46.36%

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Dick’s Sporting Goods leads with 26.69% click share, while Walmart follows at 5.76%. Notably, ‘others’ collectively hold a significant 46.36% share.

Market Exposure

Share of Spend for the top 10 US Retail Sports and Outdoors brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date dickssportinggoods.com walmart.com temu.com lectricebikes.com aventon.com amazon.com aipasbike.com nike.com roguefitness.com yeti.com
2026/08/01 6.78% 8.16% 6.12% 1.18% 1.08% 2.68% 3.1% 3.43% 1.51% 2.57%
2026/08/02 6.67% 7.51% 5.86% 1.92% 0.97% 2.87% 3.15% 3.59% 1.74% 2.14%
2026/08/03 6.05% 7.49% 5.87% 2.27% 0.7% 3.22% 2.52% 3.98% 1.5% 2.6%
2026/08/04 6.9% 7.17% 5.42% 2.6% 0.88% 3.74% 2.91% 2.69% 1.55% 2.53%
2026/08/05 10.24% 9.96% 5.34% 2.21% 1.49% 3.64% 2.76% 2.58% 1.58% 3.63%
2026/08/06 9.71% 9.3% 6.01% 1.63% 0.76% 2.72% 2.54% 2.91% 1.55% 3.63%
2026/08/07 9.7% 8.5% 5.14% 2.15% 0.62% 2.87% 1.33% 3.22% 2.41% 3.35%
2026/08/08 4.57% 8.92% 4.57% 1.37% 0.96% 2.19% 1.98% 2.69% 2.74% 3.3%
2026/08/09 9.57% 10.37% 5.14% 1.52% 0.7% 2.24% 1.48% 2.66% 1.48% 3.12%
2026/08/10 8.19% 7.93% 6.79% 1.94% 1.9% 2.7% 1.77% 2.73% 1.19% 2.93%
2026/08/11 7.06% 6.87% 6.18% 0.79% 1.19% 2.31% 1.61% 4.23% 2.04% 3.43%
2026/08/12 7.94% 5.55% 6.36% 1.74% 1% 3.07% 2.13% 3.7% 2.19% 3.54%
2026/08/13 12.31% 5.89% 5.97% 1.36% 0.54% 3.19% 0.95% 3.45% 1.91% 2.73%
2026/08/14 10.4% 6.29% 5.43% 0.85% 1.29% 2.39% 0.93% 3.76% 1.38% 3.25%
2026/08/15 7.67% 6.02% 6.15% 2.99% 1.91% 3.51% 2.16% 3.02% 1.78% 2.7%
2026/08/16 6.63% 5.37% 6.73% 1.28% 1.36% 3.9% 1.92% 3.04% 2.51% 2.56%
2026/08/17 7.09% 7.07% 5.67% 0.86% 1.79% 2.86% 1.37% 3.25% 1.63% 2.48%
2026/08/18 5.44% 7.16% 5.41% 1.97% 4.51% 2.32% 1.78% 2.81% 2.48% 2.51%
2026/08/19 8.78% 7.39% 6.14% 2.06% 4.13% 2.85% 1.05% 2.57% 1.81% 2.87%
2026/08/20 8.52% 5.82% 4.13% 2.78% 4.04% 3.59% 1.64% 3.2% 1.73% 3.52%
2026/08/21 8.49% 5.75% 4.49% 1.59% 2.75% 2.87% 1.62% 3.09% 1.86% 3.04%
2026/08/22 8.16% 6.9% 4.76% 1.47% 4.7% 2.52% 1.9% 2.46% 1.54% 2.31%
2026/08/23 6.07% 8.35% 5.75% 2.13% 3.47% 3.14% 2.05% 2.65% 1.47% 2.4%
2026/08/24 5.16% 8.88% 5.67% 2.81% 1.85% 2.77% 2.49% 2.94% 1.7% 2.64%
2026/08/25 5.05% 8.25% 4.84% 1.99% 2.86% 2.03% 3.62% 2.86% 1.72% 1.97%
2026/08/26 7.76% 8.15% 3.82% 1.6% 1.35% 2.78% 1.65% 2.88% 4.07% 2.55%
2026/08/27 7.46% 6.4% 4.09% 3.5% 2.81% 3.13% 2.04% 2.75% 3.07% 2.51%
2026/08/28 7.3% 4.82% 4.63% 3.57% 5.24% 3.65% 2.2% 2.04% 3.05% 2.32%
2026/08/29 7.56% 7% 5% 3.27% 3.45% 4.11% 2.06% 2.31% 2.65% 2.31%
2026/08/30 7.41% 5.33% 4.64% 3.47% 3.4% 4.51% 3.01% 2.1% 1.8% 2.2%
2026/08/31 6.05% 5.52% 5.36% 5.12% 5.03% 4.43% 3.34% 2.16% 2.02% 1.77%
  • dickssportinggoods.com
  • walmart.com
  • temu.com
  • lectricebikes.com
  • aventon.com
  • amazon.com
  • aipasbike.com
  • nike.com
  • roguefitness.com
  • yeti.com

Copyright © Adthena. All rights reserved.

In August 2026, Dick’s Sporting Goods saw fluctuating PPC spend, peaking at 12.31% on the 13th. Walmart’s spend peaked at 10.37% on the 9th. Temu’s spend was steady, while Lectric Ebikes surged late month. Nike and Amazon maintained consistent shares, with Amazon peaking at 4.51% on the 30th.

Market Exposure

Competitor Count for US Retail Sports and Outdoors

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 2424
2026/08/02 2438
2026/08/03 2293
2026/08/04 2562
2026/08/05 2317
2026/08/06 2066
2026/08/07 1970
2026/08/08 1880
2026/08/09 1876
2026/08/10 2098
2026/08/11 2093
2026/08/12 1964
2026/08/13 1984
2026/08/14 2094
2026/08/15 1928
2026/08/16 1836
2026/08/17 1781
2026/08/18 1832
2026/08/19 1726
2026/08/20 1915
2026/08/21 2059
2026/08/22 2071
2026/08/23 2018
2026/08/24 2019
2026/08/25 2164
2026/08/26 2039
2026/08/27 2124
2026/08/28 2195
2026/08/29 2169
2026/08/30 2140
2026/08/31 2033

Copyright © Adthena. All rights reserved.

August began with 2,424 advertisers, peaking at 2,562 on the 4th. A mid-month dip to 1,726 on the 19th was followed by a recovery, ending at 2,033.

Campaign Efficiency

Market Loss & Market Gains for US Retail Sports and Outdoors

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
aventon.com 1.15%
cabelas.com 1.04%
basspro.com 0.59%
lectricebikes.com 0.5%
sportsmans.com 0.38%
scheels.com -0.45%
temu.com -0.62%
academy.com -0.66%
walmart.com -0.86%
dickssportinggoods.com -3.66%

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Aventon.com and Cabelas.com surged in click share, while Dickssportinggoods.com faced the steepest decline.

Campaign Efficiency

US Retail Sports and Outdoors Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date dickssportinggoods.com walmart.com temu.com amazon.com aipasbike.com basspro.com nike.com target.com academy.com yeti.com
2026/08/01 11.61% 9.8% 7.28% 2.86% 3.12% 1.58% 3.3% 1.56% 2.89% 1.46%
2026/08/02 12.06% 9.28% 7.39% 2.65% 2.62% 1.48% 3.47% 1.24% 4.52% 1.21%
2026/08/03 12.54% 8.83% 7.49% 2.76% 2.48% 1.74% 3.94% 1.36% 2.29% 1.43%
2026/08/04 12.18% 8.04% 6.89% 3.48% 2.48% 1.98% 2.93% 1.31% 3% 1.47%
2026/08/05 18.2% 11.74% 6.76% 3.13% 2.15% 1.35% 2.32% 1.2% 4.29% 1.77%
2026/08/06 16.05% 10.71% 7.51% 2.45% 2.27% 1.47% 3.24% 1.3% 2.96% 1.89%
2026/08/07 17.59% 10.23% 7.71% 2.31% 0.88% 1.55% 2.98% 1.58% 2.38% 1.84%
2026/08/08 9.46% 11.53% 5.95% 1.93% 1.7% 1.04% 2.6% 1.42% 2.7% 1.72%
2026/08/09 18.81% 11.54% 6.55% 1.95% 1.19% 2.06% 2.41% 1.86% 2.3% 1.52%
2026/08/10 15.86% 9.06% 8.18% 2.42% 1.43% 2.49% 2.71% 1.83% 2.25% 1.53%
2026/08/11 11.04% 8.03% 7.89% 2.11% 1.3% 1.75% 4.32% 2.25% 3.08% 1.93%
2026/08/12 15.7% 6.58% 8.16% 2.71% 2.28% 2.42% 3.91% 1.94% 2.86% 1.94%
2026/08/13 19.84% 6.66% 7.87% 2.45% 0.7% 1.96% 3.08% 1.75% 2.17% 1.46%
2026/08/14 15.6% 8.31% 7.25% 2.03% 0.75% 1.98% 3.68% 2.5% 3.25% 1.65%
2026/08/15 13.39% 7.12% 8.22% 2.98% 1.79% 2.25% 3.1% 1.9% 2.83% 1.58%
2026/08/16 11.84% 6.54% 8.52% 3.25% 1.59% 1.89% 2.92% 1.58% 2.41% 1.54%
2026/08/17 10.88% 8.01% 7.53% 2.49% 1.16% 2.27% 3.31% 1.77% 4.46% 1.45%
2026/08/18 9.39% 8.48% 6.97% 2.07% 1.4% 1.64% 2.85% 1.77% 2.83% 1.46%
2026/08/19 14.7% 8.23% 7.37% 2.47% 0.83% 2.1% 2.35% 1.77% 2.36% 1.57%
2026/08/20 15.33% 6.65% 5.78% 3.2% 1.33% 1.94% 3.24% 1.7% 2.16% 1.86%
2026/08/21 14.08% 6.88% 5.88% 2.59% 1.49% 1.84% 3.23% 1.72% 2.58% 1.6%
2026/08/22 13.8% 7.83% 5.94% 2.41% 1.72% 3.57% 2.29% 1.84% 2.11% 1.31%
2026/08/23 11.41% 9.42% 6.96% 2.95% 1.93% 2.8% 2.42% 1.91% 1.93% 1.37%
2026/08/24 9.85% 11.49% 7.36% 2.49% 2.26% 1.76% 2.91% 2.41% 2.11% 1.47%
2026/08/25 10.24% 9.43% 5.92% 2.06% 3.62% 2.16% 3.04% 1.86% 2.09% 1.17%
2026/08/26 14.12% 9.59% 5.39% 2.71% 1.65% 2.12% 2.84% 1.88% 2.52% 1.44%
2026/08/27 13.59% 8.07% 5.5% 2.91% 2% 2.71% 2.79% 2.03% 1.92% 1.39%
2026/08/28 14.3% 5.7% 5.94% 3.49% 1.82% 2.17% 2.02% 1.81% 1.71% 1.23%
2026/08/29 14.79% 7.9% 5.99% 3.76% 2.1% 1.9% 2.3% 1.6% 1.99% 1.24%
2026/08/30 15.23% 6.41% 5.73% 4.04% 3% 1.9% 1.99% 1.57% 1.49% 1.21%
2026/08/31 12.4% 6.79% 6.64% 4.09% 3.14% 2.45% 2.27% 1.93% 1.79% 1.03%
  • dickssportinggoods.com
  • walmart.com
  • temu.com
  • amazon.com
  • aipasbike.com
  • basspro.com
  • nike.com
  • target.com
  • academy.com
  • yeti.com

Copyright © Adthena. All rights reserved.

In August 2026, Dick’s Sporting Goods led with fluctuating impressions, peaking mid-month. Walmart and Temu showed varied trends, while Amazon steadily rose. Nike and Academy had mixed performances. The month ended with Dick’s still dominant.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Retail Sports and Outdoors

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Retail Sports and Outdoors - Last month
  1. 1
    Electric Bike on Amazon | Shop Under $200 | Electric Bike https://www.amazon.com › electric+bike › bikes

    Complete your cycling setup with Amazon's bike collection. Prime delivery available. Find great deals on Electric bike on Amazon.com.

  2. 2
    Cabela's® Official Site https://www.cabelas.com › official › store

    Shop Online or In-Stores — Discover Top-Rated Outdoor Gear for Fishing, Hunting, Boating & More at Cabela's®. Fall Hunting Classic is Here! Save up to 40% on Gear for the...

  3. 3
    DICK'S Sporting Goods® | Shop Our Official Site https://www.dickssportinggoods.com

    Shop Our Extensive Assortment Of Sports Equipment, Apparel, Footwear, Accessories & More. Buy Online Or Pick Up In-store. Your Gear, Ready...

  4. 4
    Sportsman's Warehouse | Shop Online And In-Store https://www.sportsmans.com

    Shop Fishing, Hunting, Apparel & More Outdoor Gear At Sportsman's Warehouse. Sportsman's Warehouse - We Provide Outstanding Gear With Exceptional...

  5. 5
    West Marine https://www.westmarine.com

    West Marine® Official Store — West Marine is your go-to for boating essentials. Find all the boating gear you need.

Copyright © Adthena. All rights reserved.

In the competitive world of Google PPC, Amazon leads with enticing electric bike deals under $200, emphasizing convenience with Prime delivery. Cabela’s and DICK’S Sporting Goods highlight their extensive outdoor and sports gear collections, focusing on seasonal savings and in-store pickup. Sportsman’s Warehouse and West Marine cater to outdoor enthusiasts, offering specialized gear for hunting, fishing, and boating, promising quality and exceptional service.

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