Share of Clicks for top 10 US Retail Sports and Outdoors brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| dickssportinggoods.com | 36.2 |
| academy.com | 6.08 |
| walmart.com | 5.48 |
| cabelas.com | 3.4 |
| basspro.com | 2.58 |
| amazon.com | 2.51 |
| sportsmans.com | 2.43 |
| cyclegear.com | 1.38 |
| target.com | 1.35 |
| roguefitness.com | 1.28 |
| others | 37.31 |
- dickssportinggoods.com - 36.2%
- academy.com - 6.08%
- walmart.com - 5.48%
- cabelas.com - 3.4%
- basspro.com - 2.58%
- amazon.com - 2.51%
- sportsmans.com - 2.43%
- cyclegear.com - 1.38%
- target.com - 1.35%
- roguefitness.com - 1.28%
- others - 37.31%
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Dick’s Sporting Goods leads with 36.2% click share, closely followed by ‘others’ at 37.31%. Academy and Walmart trail behind, highlighting a competitive landscape.
Share of Spend for the top 10 US Retail Sports and Outdoors brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | dickssportinggoods.com | walmart.com | target.com | bowflex.com | cabelas.com | temu.com | roguefitness.com | lectricebikes.com | academy.com | amazon.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/12/01 | 8.51% | 5.59% | 1.49% | 1.94% | 2.21% | 0.88% | 4.29% | 2.53% | 2.36% | 5.74% |
| 2025/12/02 | 11.16% | 8.47% | 1.51% | 1.64% | 1.62% | 1.43% | 1.42% | 1.22% | 6.94% | 3.27% |
| 2025/12/03 | 11.35% | 3.81% | 1.38% | 1.54% | 1.51% | 1.6% | 1.83% | 1.72% | 2% | 4.61% |
| 2025/12/04 | 10.41% | 4.8% | 1.26% | 1.96% | 2.35% | 1.06% | 2.43% | 2.39% | 4.46% | 5.47% |
| 2025/12/05 | 13.84% | 5.41% | 0.99% | 1.75% | 1.99% | 1.77% | 2.9% | 3.51% | 2.24% | 7.34% |
| 2025/12/06 | 18.05% | 3.24% | 1.01% | 1.44% | 1.78% | 1.04% | 2.71% | 2.9% | 5.69% | 6.52% |
| 2025/12/07 | 13.9% | 2.62% | 0.75% | 1.46% | 2.55% | 1.14% | 2.53% | 3.95% | 2.99% | 8.58% |
| 2025/12/08 | 13.92% | 3.76% | 0.85% | 1.48% | 2.47% | 0.79% | 3.03% | 2.64% | 2.58% | 8.82% |
| 2025/12/09 | 12.87% | 4.37% | 0.74% | 1.28% | 2.94% | 0.94% | 1.53% | 3.83% | 4.45% | 10.09% |
| 2025/12/10 | 12.55% | 5.43% | 0.98% | 1.84% | 2.59% | 0.58% | 2.4% | 2.23% | 3.16% | 6.21% |
| 2025/12/11 | 12.93% | 3.46% | 0.75% | 1.91% | 2.54% | 1.21% | 1.47% | 2.77% | 3.13% | 5.64% |
| 2025/12/12 | 13.98% | 6.18% | 0.72% | 1.79% | 1.48% | 0.85% | 2.72% | 2.73% | 2.92% | 8.02% |
| 2025/12/13 | 10.76% | 4.24% | 1.7% | 1.75% | 2.47% | 0.93% | 1.9% | 1.82% | 2.5% | 6.83% |
| 2025/12/14 | 10% | 4.3% | 1.86% | 1.75% | 3.14% | 0.76% | 2.25% | 2.29% | 2.15% | 8.36% |
| 2025/12/15 | 13.13% | 4.8% | 1.16% | 1.46% | 2.33% | 0.74% | 2.65% | 2.64% | 2.9% | 7.31% |
| 2025/12/16 | 10.97% | 4.41% | 1.46% | 1.78% | 2.08% | 0.76% | 1.69% | 3.08% | 4.59% | 5.47% |
| 2025/12/17 | 16.03% | 6.42% | 1.15% | 2.19% | 1.84% | 0.39% | 2.62% | 2.33% | 4.61% | 5.07% |
| 2025/12/18 | 15.57% | 8.45% | 2.02% | 1.9% | 1.97% | 1.59% | 1.84% | 1.45% | 3.1% | 3.85% |
| 2025/12/19 | 12% | 10.36% | 1.83% | 2% | 2.02% | 1.72% | 1.54% | 2.43% | 2.82% | 1.75% |
| 2025/12/20 | 16.18% | 10.23% | 2.84% | 1.98% | 1.22% | 1.58% | 1.98% | 1.83% | 0.73% | 2.13% |
| 2025/12/21 | 13.1% | 10.95% | 4.66% | 1.96% | 1.32% | 1.55% | 1.45% | 1.57% | 0.81% | 2.17% |
| 2025/12/22 | 7.69% | 9.43% | 4.44% | 2.74% | 1.26% | 2.31% | 1.53% | 1.61% | 3.45% | 1.94% |
| 2025/12/23 | 9.35% | 7.56% | 3.07% | 3.14% | 2.24% | 1.9% | 1.54% | 1.18% | 4.54% | 2.21% |
| 2025/12/24 | 16.19% | 9.3% | 2.77% | 2.56% | 2.17% | 2% | 1.55% | 2.1% | 1.34% | 1.96% |
| 2025/12/25 | 7.9% | 8.69% | 5% | 2.58% | 1.73% | 3.3% | 1.49% | 2.03% | 2.03% | 2.37% |
| 2025/12/26 | 14.37% | 9.07% | 2% | 2.35% | 2.57% | 2.73% | 2.98% | 1.97% | 1.72% | 3.52% |
| 2025/12/27 | 9.2% | 8.92% | 2.09% | 2.63% | 2.68% | 3.06% | 1.72% | 2.63% | 1.89% | 4.43% |
| 2025/12/28 | 18.12% | 8.86% | 1.73% | 2.75% | 2.39% | 2.63% | 2.19% | 1.07% | 1.38% | 3.75% |
| 2025/12/29 | 20.77% | 7.91% | 1.07% | 2.37% | 2.54% | 1.59% | 2.36% | 1.35% | 0.97% | 3.04% |
| 2025/12/30 | 20.37% | 7.02% | 1.67% | 2.59% | 2.52% | 2.1% | 2.02% | 1.12% | 0.98% | 2.49% |
| 2025/12/31 | 19.68% | 5.59% | 2.32% | 2.28% | 2.22% | 1.98% | 1.87% | 1.76% | 1.75% | 1.67% |
- dickssportinggoods.com
- walmart.com
- target.com
- bowflex.com
- cabelas.com
- temu.com
- roguefitness.com
- lectricebikes.com
- academy.com
- amazon.com
Copyright © Adthena. All rights reserved.
Dick’s Sporting Goods led December with a peak spend share of 20.77% on the 29th. Walmart’s share fluctuated, peaking at 10.95% on the 21st. Target and Bowflex saw modest increases, while Amazon’s share declined, ending at 1.67%.
Competitor Count for US Retail Sports and Outdoors
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/12/01 | 1843 |
| 2025/12/02 | 2077 |
| 2025/12/03 | 2311 |
| 2025/12/04 | 1927 |
| 2025/12/05 | 1971 |
| 2025/12/06 | 1919 |
| 2025/12/07 | 1834 |
| 2025/12/08 | 1686 |
| 2025/12/09 | 1777 |
| 2025/12/10 | 1807 |
| 2025/12/11 | 1819 |
| 2025/12/12 | 1799 |
| 2025/12/13 | 1778 |
| 2025/12/14 | 1691 |
| 2025/12/15 | 1726 |
| 2025/12/16 | 1804 |
| 2025/12/17 | 1663 |
| 2025/12/18 | 2241 |
| 2025/12/19 | 2208 |
| 2025/12/20 | 2246 |
| 2025/12/21 | 2298 |
| 2025/12/22 | 2886 |
| 2025/12/23 | 2657 |
| 2025/12/24 | 2476 |
| 2025/12/25 | 2306 |
| 2025/12/26 | 2105 |
| 2025/12/27 | 2315 |
| 2025/12/28 | 2229 |
| 2025/12/29 | 2209 |
| 2025/12/30 | 2201 |
| 2025/12/31 | 2220 |
Copyright © Adthena. All rights reserved.
December saw a dynamic shift in advertisers, peaking at 2,886 on the 22nd. The month concluded with a steady 2,220, reflecting a vibrant advertising landscape.
