Share of Clicks for top 10 UK Retail Sports and Outdoors brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| jdsports.co.uk | 8.37 |
| sportsdirect.com | 6.45 |
| decathlon.co.uk | 5.87 |
| mountainwarehouse.com | 5.31 |
| argos.co.uk | 5.19 |
| amazon.co.uk | 5.03 |
| halfords.com | 3.84 |
| temu.com | 2.7 |
| americangolf.co.uk | 2.49 |
| gooutdoors.co.uk | 2.37 |
| others | 52.38 |
- jdsports.co.uk - 8.37%
- sportsdirect.com - 6.45%
- decathlon.co.uk - 5.87%
- mountainwarehouse.com - 5.31%
- argos.co.uk - 5.19%
- amazon.co.uk - 5.03%
- halfords.com - 3.84%
- temu.com - 2.7%
- americangolf.co.uk - 2.49%
- gooutdoors.co.uk - 2.37%
- others - 52.38%
Copyright © Adthena. All rights reserved.
In the PPC landscape, JD Sports leads with 8.37% click share, followed by Sports Direct at 6.45%. ‘Others’ dominate with 52.38%, highlighting diverse competition.
Share of Spend for the top 10 UK Retail Sports and Outdoors brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | decathlon.co.uk | amazon.co.uk | sportsdirect.com | temu.com | halfords.com | argos.co.uk | fitness-superstore.co.uk | mirafit.co.uk | gymsets.co.uk | jdsports.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/10/01 | 6.27% | 3.71% | 4.49% | 3.25% | 1.52% | 2.93% | 2.13% | 2.12% | 1.47% | 1.75% |
| 2026/10/02 | 6.33% | 3.9% | 1.69% | 2.95% | 1.8% | 2.87% | 2.34% | 2.31% | 2.38% | 2.53% |
| 2026/10/03 | 6.35% | 3.7% | 1.65% | 4.12% | 2.17% | 3.07% | 2.24% | 1.94% | 3.19% | 3.08% |
| 2026/10/04 | 6.99% | 3.97% | 2.11% | 4.17% | 1.77% | 3.07% | 2.41% | 2.14% | 1.94% | 3.14% |
| 2026/10/05 | 6.58% | 3.74% | 3.31% | 3.92% | 1.96% | 3.69% | 2.38% | 2.28% | 2.23% | 3.9% |
| 2026/10/06 | 7.29% | 5.07% | 1.85% | 2.85% | 1.84% | 3.68% | 2.37% | 2.39% | 2.71% | 3.07% |
| 2026/10/07 | 7.67% | 5.58% | 2.04% | 2.73% | 2.11% | 3.63% | 2.36% | 2.67% | 2.19% | 1.93% |
| 2026/10/08 | 7.41% | 4.27% | 2.9% | 3.04% | 2.07% | 3.62% | 2.39% | 2.52% | 2.19% | 2.12% |
| 2026/10/09 | 6.91% | 4.07% | 1.79% | 2.62% | 2.45% | 4.54% | 2.66% | 2.56% | 2.73% | 2.31% |
| 2026/10/10 | 7.68% | 3.51% | 2.46% | 3.12% | 3.14% | 4.54% | 2.68% | 2.67% | 2.23% | 2.35% |
| 2026/10/11 | 9.78% | 3.61% | 2.51% | 2.35% | 2.94% | 5.77% | 2.77% | 2.49% | 2.5% | 1.41% |
| 2026/10/12 | 8.18% | 4.12% | 2.6% | 2.32% | 2.54% | 6% | 2.79% | 2.69% | 2.74% | 0.6% |
| 2026/10/13 | 7.36% | 4.15% | 3.03% | 3.17% | 2.49% | 5.32% | 2.61% | 2.6% | 2.54% | 1.97% |
| 2026/10/14 | 7.91% | 4.65% | 2.97% | 3.08% | 2.45% | 4.96% | 2.73% | 2.82% | 2.58% | 2.37% |
| 2026/10/15 | 8.08% | 4.13% | 2.14% | 3.41% | 2.29% | 5.49% | 2.56% | 2.77% | 2.66% | 2.09% |
| 2026/10/16 | 6.75% | 4.53% | 2.28% | 2.81% | 2.27% | 5.35% | 2.52% | 2.58% | 2.66% | 2.38% |
| 2026/10/17 | 6.58% | 4.09% | 8.35% | 3.01% | 2.46% | 4.71% | 2.17% | 2.65% | 2.32% | 2.18% |
| 2026/10/18 | 7.03% | 4.36% | 4.7% | 3.58% | 2.42% | 4.73% | 2.32% | 2.74% | 2.62% | 2.06% |
| 2026/10/19 | 6.28% | 4.4% | 4.13% | 3.07% | 2.62% | 4.37% | 2.17% | 2.76% | 2.16% | 2.28% |
| 2026/10/20 | 6.68% | 4.72% | 4.11% | 3.46% | 3.26% | 4.42% | 2.4% | 2.9% | 2.83% | 1.73% |
| 2026/10/21 | 6.54% | 4.24% | 4.48% | 3.9% | 2.7% | 4.01% | 1.89% | 2.61% | 2.78% | 5.1% |
| 2026/10/22 | 6.34% | 4.55% | 2.99% | 4.03% | 3.58% | 4.14% | 2.24% | 2.39% | 2.91% | 1.39% |
| 2026/10/23 | 6.71% | 4.81% | 2.85% | 4.02% | 4.1% | 4.55% | 2.64% | 2.77% | 2.96% | 1.11% |
| 2026/10/24 | 4.69% | 4.69% | 3.57% | 4.2% | 3.55% | 3.68% | 2.46% | 2.54% | 2.59% | 1.03% |
| 2026/10/25 | 5.26% | 4.91% | 4.17% | 4.17% | 3.45% | 3.71% | 2.35% | 2.39% | 2.56% | 1.42% |
| 2026/10/26 | 5.1% | 5.38% | 4.01% | 3.99% | 3.58% | 3.79% | 2.54% | 2.59% | 2.76% | 1.18% |
| 2026/10/27 | 5.19% | 4.18% | 5.9% | 4.36% | 3.03% | 4.28% | 2.65% | 2.74% | 2.73% | 4.55% |
| 2026/10/28 | 4.8% | 4.37% | 4.39% | 3.81% | 3.35% | 3.52% | 3.03% | 2.86% | 2.88% | 3.89% |
| 2026/10/29 | 4.97% | 4.52% | 3.5% | 3.72% | 3.84% | 4.17% | 2.98% | 2.4% | 2.61% | 1.69% |
| 2026/10/30 | 4.38% | 4.52% | 5.18% | 4.44% | 3.95% | 4.3% | 3.24% | 2.54% | 2.33% | 1.23% |
| 2026/10/31 | 4.83% | 4.51% | 4.47% | 3.96% | 3.74% | 3.61% | 3.31% | 3.11% | 2.77% | 1.19% |
- decathlon.co.uk
- amazon.co.uk
- sportsdirect.com
- temu.com
- halfords.com
- argos.co.uk
- fitness-superstore.co.uk
- mirafit.co.uk
- gymsets.co.uk
- jdsports.co.uk
Copyright © Adthena. All rights reserved.
Decathlon.co.uk led October with a peak spend share of 9.78% on the 11th. Amazon.co.uk and Sportsdirect.com followed, showing consistent fluctuations. By month’s end, Decathlon.co.uk’s share dipped to 4.83%.
Competitor Count for UK Retail Sports and Outdoors
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/10/01 | 1511 |
| 2026/10/02 | 1539 |
| 2026/10/03 | 1499 |
| 2026/10/04 | 1495 |
| 2026/10/05 | 1493 |
| 2026/10/06 | 1504 |
| 2026/10/07 | 1503 |
| 2026/10/08 | 1552 |
| 2026/10/09 | 1541 |
| 2026/10/10 | 1528 |
| 2026/10/11 | 1554 |
| 2026/10/12 | 1535 |
| 2026/10/13 | 1555 |
| 2026/10/14 | 1575 |
| 2026/10/15 | 1569 |
| 2026/10/16 | 1592 |
| 2026/10/17 | 1583 |
| 2026/10/18 | 1579 |
| 2026/10/19 | 1585 |
| 2026/10/20 | 1576 |
| 2026/10/21 | 1549 |
| 2026/10/22 | 1582 |
| 2026/10/23 | 1541 |
| 2026/10/24 | 1654 |
| 2026/10/25 | 1633 |
| 2026/10/26 | 1612 |
| 2026/10/27 | 1631 |
| 2026/10/28 | 1616 |
| 2026/10/29 | 1567 |
| 2026/10/30 | 1592 |
| 2026/10/31 | 1547 |
Copyright © Adthena. All rights reserved.
October saw a dynamic shift in advertisers, starting at 1,511 and peaking at 1,654 on the 24th. The month concluded with 1,547 advertisers, reflecting a vibrant competitive landscape.
