Share of Clicks for top 10 UK Retail Sports and Outdoors brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| decathlon.co.uk | 8.85 |
| temu.com | 5.13 |
| amazon.co.uk | 4.82 |
| hitway.eu | 2.93 |
| sportsdirect.com | 2.69 |
| gooutdoors.co.uk | 2.27 |
| fitshop.co.uk | 2.26 |
| canyon.com | 2.23 |
| mirafit.co.uk | 1.87 |
| argos.co.uk | 1.86 |
| others | 65.09 |
- decathlon.co.uk - 8.85%
- temu.com - 5.13%
- amazon.co.uk - 4.82%
- hitway.eu - 2.93%
- sportsdirect.com - 2.69%
- gooutdoors.co.uk - 2.27%
- fitshop.co.uk - 2.26%
- canyon.com - 2.23%
- mirafit.co.uk - 1.87%
- argos.co.uk - 1.86%
- others - 65.09%
Copyright © Adthena. All rights reserved.
In the competitive landscape of Google PPC, Decathlon leads with 8.85% click share, followed by Temu at 5.13%. Amazon captures 4.82%, while ‘others’ dominate with 65.09%.
Share of Spend for the top 10 UK Retail Sports and Outdoors brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | decathlon.co.uk | hitway.eu | temu.com | amazon.co.uk | sportsdirect.com | americangolf.co.uk | mirafit.co.uk | iscooterglobal.co.uk | fitshop.co.uk | canyon.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/10/01 | 9.1% | 3.06% | 6.99% | 6.44% | 2.68% | 1.27% | 1.56% | 1.75% | 2.12% | 2.19% |
| 2025/10/02 | 8.68% | 3.58% | 6.47% | 6.08% | 1.43% | 1.44% | 1.69% | 2.33% | 2.4% | 2.19% |
| 2025/10/03 | 6.89% | 4.07% | 5.53% | 4.41% | 0.97% | 1.54% | 2.14% | 2.6% | 2.47% | 2.76% |
| 2025/10/04 | 7.5% | 3.3% | 6.05% | 6.38% | 1.54% | 1.3% | 2.15% | 1.8% | 2.22% | 2.24% |
| 2025/10/05 | 8.23% | 3.32% | 7.39% | 6.55% | 1.55% | 1.5% | 2.26% | 2.24% | 2.41% | 2.69% |
| 2025/10/06 | 9.02% | 3.11% | 5.75% | 7.76% | 1.75% | 1.55% | 2.29% | 1.82% | 2.45% | 2.24% |
| 2025/10/07 | 9.52% | 3.47% | 4.12% | 8.84% | 1.67% | 1.78% | 1.88% | 1.95% | 2.36% | 2.34% |
| 2025/10/08 | 8.82% | 2.69% | 4.63% | 4.93% | 1.72% | 1.73% | 1.63% | 1.92% | 2.62% | 2.7% |
| 2025/10/09 | 10.47% | 2.83% | 5.02% | 4.23% | 2.65% | 1.72% | 1.44% | 1.72% | 2.87% | 2.97% |
| 2025/10/10 | 9.53% | 2.75% | 5.69% | 4.34% | 2.4% | 2.21% | 1.3% | 2.08% | 3.32% | 2.67% |
| 2025/10/11 | 11.08% | 2.73% | 4.22% | 3.18% | 2.44% | 1.68% | 1.52% | 1.25% | 3.63% | 2.81% |
| 2025/10/12 | 10.49% | 2.96% | 5.46% | 3.34% | 2.71% | 1.78% | 1.57% | 1.9% | 3.94% | 2.23% |
| 2025/10/13 | 10.3% | 3.18% | 5.3% | 2.7% | 2.88% | 1.67% | 1.58% | 2.29% | 3.79% | 2.86% |
| 2025/10/14 | 11.86% | 2.67% | 4.28% | 3.49% | 3.17% | 1.9% | 1.6% | 1.25% | 3.44% | 2.88% |
| 2025/10/15 | 14.49% | 2.27% | 4.13% | 3.33% | 2.6% | 1.38% | 1.51% | 1.7% | 3.18% | 3.01% |
| 2025/10/16 | 12.84% | 4.06% | 4.48% | 3.27% | 2.96% | 1.51% | 1.69% | 2.09% | 2.85% | 2.46% |
| 2025/10/17 | 11.53% | 4.02% | 4.62% | 3.62% | 2.6% | 1.38% | 1.52% | 2.32% | 2.07% | 4.04% |
| 2025/10/18 | 10.33% | 3.64% | 5.36% | 3.54% | 3.34% | 1.2% | 1.77% | 1.76% | 2.18% | 2.9% |
| 2025/10/19 | 10.14% | 3.13% | 4.45% | 5.47% | 3.26% | 1.45% | 1.78% | 1.64% | 1.89% | 3.46% |
| 2025/10/20 | 9.02% | 4.34% | 5.08% | 6.51% | 3.13% | 1.65% | 2.16% | 2.26% | 1.69% | 1.81% |
| 2025/10/21 | 8.4% | 3.01% | 3.45% | 6.83% | 3.21% | 2.49% | 1.93% | 1.4% | 2.02% | 2.14% |
| 2025/10/22 | 8.79% | 4.47% | 4% | 4.54% | 2.62% | 1.62% | 1.92% | 2.34% | 1.92% | 2.63% |
| 2025/10/23 | 9.79% | 3.19% | 4.8% | 3.85% | 3.55% | 1.7% | 1.89% | 1.56% | 1.63% | 2.31% |
| 2025/10/24 | 8.49% | 3.01% | 5.42% | 4.23% | 3.47% | 2.18% | 1.91% | 1.73% | 1.52% | 1.75% |
| 2025/10/25 | 8.41% | 2.16% | 4.81% | 4.85% | 2.41% | 2.77% | 2% | 1.63% | 1.47% | 1.76% |
| 2025/10/26 | 8.42% | 2.14% | 6.44% | 5.28% | 2.44% | 3.04% | 2% | 2.48% | 1.61% | 1.11% |
| 2025/10/27 | 7.89% | 3% | 4.83% | 4.87% | 2.66% | 2.35% | 2.53% | 1.6% | 1.76% | 2.4% |
| 2025/10/28 | 9.13% | 4.03% | 3.95% | 3.11% | 2.78% | 3.43% | 2.77% | 1.73% | 1.65% | 2.61% |
| 2025/10/29 | 8.51% | 4.87% | 4.53% | 2.82% | 2.79% | 2.23% | 2.53% | 2.75% | 1.86% | 3.61% |
| 2025/10/30 | 8.97% | 4.01% | 4.46% | 4.76% | 4% | 3.3% | 2.47% | 2.3% | 1.71% | 0.82% |
| 2025/10/31 | 9.83% | 5.25% | 4.73% | 4.31% | 3.16% | 2.84% | 2.53% | 2.16% | 1.65% | 0.29% |
- decathlon.co.uk
- hitway.eu
- temu.com
- amazon.co.uk
- sportsdirect.com
- americangolf.co.uk
- mirafit.co.uk
- iscooterglobal.co.uk
- fitshop.co.uk
- canyon.com
Copyright © Adthena. All rights reserved.
Decathlon.co.uk led October with a peak on the 15th at 14.49%. Hitway.eu ended strong, reaching 5.25% on the 31st. Temu.com fluctuated, peaking at 7.39% on the 5th. Amazon.co.uk saw a mid-month dip, closing at 4.31%. Sportsdirect.com and others showed varied trends, with notable peaks and troughs throughout.
Competitor Count for UK Retail Sports and Outdoors
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/10/01 | 1715 |
| 2025/10/02 | 1690 |
| 2025/10/03 | 1606 |
| 2025/10/04 | 1621 |
| 2025/10/05 | 1712 |
| 2025/10/06 | 1660 |
| 2025/10/07 | 1668 |
| 2025/10/08 | 1714 |
| 2025/10/09 | 1700 |
| 2025/10/10 | 1649 |
| 2025/10/11 | 1591 |
| 2025/10/12 | 1531 |
| 2025/10/13 | 1625 |
| 2025/10/14 | 1616 |
| 2025/10/15 | 1637 |
| 2025/10/16 | 1676 |
| 2025/10/17 | 1673 |
| 2025/10/18 | 1679 |
| 2025/10/19 | 1649 |
| 2025/10/20 | 1632 |
| 2025/10/21 | 1654 |
| 2025/10/22 | 1682 |
| 2025/10/23 | 1715 |
| 2025/10/24 | 1648 |
| 2025/10/25 | 1623 |
| 2025/10/26 | 1560 |
| 2025/10/27 | 1553 |
| 2025/10/28 | 1608 |
| 2025/10/29 | 1587 |
| 2025/10/30 | 1539 |
| 2025/10/31 | 1536 |
Copyright © Adthena. All rights reserved.
October saw fluctuating advertiser numbers, peaking at 1,715 on the 1st and 23rd. A decline followed, ending at 1,536.
