Share of Clicks for top 10 UK Retail Sports and Outdoors brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| decathlon.co.uk | 7.12 |
| americangolf.co.uk | 6.34 |
| sportsdirect.com | 5.71 |
| amazon.co.uk | 5.5 |
| jdsports.co.uk | 4.57 |
| argos.co.uk | 4.24 |
| halfords.com | 3.79 |
| gooutdoors.co.uk | 2.9 |
| mountainwarehouse.com | 2.8 |
| temu.com | 2.32 |
| others | 54.71 |
- decathlon.co.uk - 7.12%
- americangolf.co.uk - 6.34%
- sportsdirect.com - 5.71%
- amazon.co.uk - 5.5%
- jdsports.co.uk - 4.57%
- argos.co.uk - 4.24%
- halfords.com - 3.79%
- gooutdoors.co.uk - 2.9%
- mountainwarehouse.com - 2.8%
- temu.com - 2.32%
- others - 54.71%
Copyright © Adthena. All rights reserved.
In the PPC landscape, ‘others’ dominate with 54.71% click share, while Decathlon leads individual advertisers at 7.12%, followed by American Golf at 6.34%.
Share of Spend for the top 10 UK Retail Sports and Outdoors brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | decathlon.co.uk | amazon.co.uk | argos.co.uk | temu.com | fitness-superstore.co.uk | jdsports.co.uk | mirafit.co.uk | halfords.com | americangolf.co.uk | sportsdirect.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/07/01 | 3.9% | 2.81% | 3.04% | 1.13% | 3.09% | 8.11% | 2.74% | 1.82% | 3.51% | 0.53% |
| 2026/07/02 | 4.67% | 3.22% | 3.39% | 2.23% | 3.98% | 1.67% | 2.67% | 1.78% | 3.02% | 9.75% |
| 2026/07/03 | 4.96% | 2.97% | 2.32% | 2.49% | 3.08% | 3% | 2.55% | 1.79% | 3.42% | 8.8% |
| 2026/07/04 | 7.16% | 3.36% | 2.64% | 2.06% | 2.65% | 5.08% | 2.54% | 2.26% | 3.85% | 4.12% |
| 2026/07/05 | 6.96% | 3.85% | 2.7% | 3.16% | 3.52% | 7.04% | 2.52% | 2.23% | 4.2% | 1.86% |
| 2026/07/06 | 7.83% | 3.85% | 3.21% | 2.63% | 2.98% | 4.62% | 2.35% | 2.89% | 2.94% | 4.06% |
| 2026/07/07 | 6.96% | 3.92% | 3.08% | 2.81% | 2.49% | 5.04% | 2.61% | 2.49% | 4.27% | 1.34% |
| 2026/07/08 | 7.42% | 5.63% | 4.31% | 3.36% | 2.91% | 1.16% | 3.55% | 2.91% | 3.45% | 1.8% |
| 2026/07/09 | 7.91% | 5.85% | 3.84% | 2.85% | 2.76% | 0.3% | 3.23% | 2.46% | 3.3% | 1.02% |
| 2026/07/10 | 8.23% | 5.5% | 3.87% | 2.89% | 2.65% | 2.77% | 3.39% | 2.98% | 3.65% | 0.68% |
| 2026/07/11 | 8.41% | 5.53% | 3.3% | 3.21% | 2.38% | 3.47% | 2.54% | 3.19% | 3.04% | 1.78% |
| 2026/07/12 | 7.41% | 5.83% | 3.02% | 3.31% | 2.43% | 4% | 1.84% | 3.16% | 3.17% | 4.2% |
| 2026/07/13 | 6.88% | 5.5% | 2.85% | 3% | 2.9% | 6.95% | 1.96% | 3.05% | 3.51% | 2.3% |
| 2026/07/14 | 8.42% | 6% | 2.69% | 2.62% | 2.91% | 3.58% | 2.07% | 2.7% | 3.37% | 0.92% |
| 2026/07/15 | 8.28% | 5.6% | 2.85% | 3.55% | 2.54% | 5.41% | 1.69% | 2.65% | 3.14% | 2.26% |
| 2026/07/16 | 5.89% | 3.82% | 3.15% | 2.93% | 2.78% | 14.3% | 1.78% | 1.92% | 3.39% | 0.32% |
| 2026/07/17 | 7.63% | 3.95% | 3.95% | 2.68% | 3.01% | 3.52% | 2.01% | 1.52% | 3.45% | 0.49% |
| 2026/07/18 | 7.48% | 3.88% | 3% | 2.74% | 2.89% | 3.09% | 1.63% | 3.59% | 2.09% | 1.17% |
| 2026/07/19 | 7.54% | 2.56% | 2.68% | 1.55% | 3.8% | 13.06% | 3.17% | 2.14% | 2.48% | 2.59% |
| 2026/07/20 | 9.97% | 3.85% | 2.86% | 1.64% | 3.38% | 0.36% | 1.78% | 1.86% | 3.01% | 0.42% |
| 2026/07/21 | 8.39% | 5.97% | 2.68% | 2.62% | 2.89% | 3.56% | 2.05% | 2.69% | 3.36% | 0.91% |
| 2026/07/22 | 7.57% | 5.17% | 3.29% | 4.11% | 2.52% | 2.02% | 2.12% | 2.67% | 2.7% | 1.12% |
| 2026/07/23 | 7.02% | 5.47% | 3.41% | 6.07% | 2.56% | 2.97% | 2.32% | 2.77% | 2.73% | 2.36% |
| 2026/07/24 | 7.99% | 5.43% | 3.14% | 2.75% | 2.25% | 6.89% | 2.02% | 2.84% | 2.86% | 1.95% |
| 2026/07/25 | 8.48% | 4.9% | 3.41% | 3.02% | 2.41% | 5.03% | 2.09% | 2.59% | 2.68% | 1.56% |
| 2026/07/26 | 7.6% | 5.43% | 3.36% | 2.86% | 2.41% | 5.34% | 2.47% | 2.6% | 2.79% | 1.21% |
| 2026/07/27 | 7.48% | 3.99% | 4.25% | 1.88% | 3.06% | 2.92% | 2.33% | 2.36% | 2.62% | 1.2% |
| 2026/07/28 | 8.47% | 3.95% | 2.74% | 1.92% | 2.64% | 6.51% | 1.54% | 2.08% | 3.07% | 1.39% |
| 2026/07/29 | 11.33% | 4.2% | 3.5% | 2.75% | 2.96% | 3.06% | 2.82% | 2.65% | 3.29% | 1.34% |
| 2026/07/30 | 9.98% | 4.67% | 3.82% | 3% | 2.84% | 2.54% | 1.99% | 3.07% | 2.47% | 1.37% |
| 2026/07/31 | 8.16% | 5.57% | 3.8% | 3.34% | 2.87% | 2.85% | 2.59% | 2.48% | 2.39% | 2.21% |
- decathlon.co.uk
- amazon.co.uk
- argos.co.uk
- temu.com
- fitness-superstore.co.uk
- jdsports.co.uk
- mirafit.co.uk
- halfords.com
- americangolf.co.uk
- sportsdirect.com
Copyright © Adthena. All rights reserved.
Decathlon.co.uk led July with a peak spend share of 11.33% on the 29th. Amazon.co.uk and Argos.co.uk followed, while JD Sports saw a notable spike mid-month. The month ended with Decathlon.co.uk maintaining dominance.
Competitor Count for UK Retail Sports and Outdoors
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/07/01 | 1315 |
| 2026/07/02 | 1380 |
| 2026/07/03 | 1441 |
| 2026/07/04 | 1493 |
| 2026/07/05 | 1477 |
| 2026/07/06 | 1385 |
| 2026/07/07 | 1400 |
| 2026/07/08 | 1402 |
| 2026/07/09 | 1417 |
| 2026/07/10 | 1495 |
| 2026/07/11 | 1485 |
| 2026/07/12 | 1511 |
| 2026/07/13 | 1498 |
| 2026/07/14 | 1508 |
| 2026/07/15 | 1459 |
| 2026/07/16 | 1324 |
| 2026/07/17 | 1366 |
| 2026/07/18 | 1238 |
| 2026/07/19 | 1195 |
| 2026/07/20 | 1168 |
| 2026/07/21 | 1508 |
| 2026/07/22 | 1601 |
| 2026/07/23 | 1594 |
| 2026/07/24 | 1552 |
| 2026/07/25 | 1543 |
| 2026/07/26 | 1599 |
| 2026/07/27 | 1492 |
| 2026/07/28 | 1457 |
| 2026/07/29 | 1354 |
| 2026/07/30 | 1360 |
| 2026/07/31 | 1350 |
Copyright © Adthena. All rights reserved.
July saw a dynamic shift in advertisers, starting at 1,315 and peaking at 1,601. The month concluded with 1,350 advertisers, reflecting a vibrant competitive landscape.
