Share of Clicks for top 10 UK Retail Sports and Outdoors brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| americangolf.co.uk | 8.45 |
| mountainwarehouse.com | 4.55 |
| decathlon.co.uk | 4.15 |
| regatta.com | 3.72 |
| gooutdoors.co.uk | 3.68 |
| amazon.co.uk | 3.41 |
| jdsports.co.uk | 2.83 |
| mirafit.co.uk | 2.72 |
| argos.co.uk | 2.62 |
| fitshop.co.uk | 2.61 |
| others | 61.26 |
- americangolf.co.uk - 8.45%
- mountainwarehouse.com - 4.55%
- decathlon.co.uk - 4.15%
- regatta.com - 3.72%
- gooutdoors.co.uk - 3.68%
- amazon.co.uk - 3.41%
- jdsports.co.uk - 2.83%
- mirafit.co.uk - 2.72%
- argos.co.uk - 2.62%
- fitshop.co.uk - 2.61%
- others - 61.26%
Copyright © Adthena. All rights reserved.
American Golf leads with 8.45% click share, while ‘others’ dominate at 61.26%. Decathlon and Mountain Warehouse follow closely, highlighting diverse competition.
Share of Spend for the top 10 UK Retail Sports and Outdoors brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | decathlon.co.uk | fitshop.co.uk | mirafit.co.uk | argos.co.uk | amazon.co.uk | fitness-superstore.co.uk | engwe-bikes-uk.com | temu.com | americangolf.co.uk | homefitnesscode.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/01/01 | 6.63% | 4.64% | 5.06% | 2.27% | 1.58% | 3.84% | 2.07% | 2.73% | 4.96% | 2.1% |
| 2026/01/02 | 8.06% | 4.45% | 5.08% | 2.97% | 2.73% | 4.04% | 2.22% | 3.76% | 4.6% | 2.61% |
| 2026/01/03 | 6.43% | 4.46% | 5.58% | 2.91% | 3.19% | 3.92% | 2.4% | 3.17% | 5.81% | 2.14% |
| 2026/01/04 | 7.12% | 5.4% | 5.17% | 3.25% | 3.21% | 4.09% | 1.06% | 3.54% | 5% | 2.3% |
| 2026/01/05 | 6.62% | 5.88% | 4.7% | 3.17% | 3.3% | 3.96% | 1.01% | 2.62% | 4.27% | 1.72% |
| 2026/01/06 | 5.73% | 5.6% | 5.05% | 2.3% | 2.84% | 3.43% | 1.43% | 1.93% | 3.78% | 1.58% |
| 2026/01/07 | 2.99% | 5.67% | 5.47% | 2.84% | 2.21% | 3.93% | 3.15% | 2.94% | 5.25% | 2.16% |
| 2026/01/08 | 6.2% | 5.53% | 4.71% | 2.44% | 3.12% | 3.78% | 1.43% | 1.61% | 3.36% | 1.86% |
| 2026/01/09 | 3.6% | 5.13% | 4.19% | 2.08% | 2.61% | 3.1% | 1.62% | 1.23% | 3.37% | 1.57% |
| 2026/01/10 | 3.79% | 5.39% | 4.51% | 2.29% | 2.8% | 3.99% | 1.4% | 2.01% | 3.29% | 2.08% |
| 2026/01/11 | 3.37% | 4.6% | 4.58% | 2.41% | 2.7% | 3.73% | 1.57% | 2% | 4.91% | 2.15% |
| 2026/01/12 | 4.08% | 4.44% | 3.72% | 2.68% | 3.21% | 4.42% | 1.79% | 2.08% | 4.67% | 2.7% |
| 2026/01/13 | 4.29% | 4.16% | 3.67% | 2.42% | 4.49% | 3.64% | 0.35% | 2.22% | 4.36% | 2.21% |
| 2026/01/14 | 4.43% | 4.22% | 3.83% | 1.94% | 4.77% | 3.34% | 2.18% | 1.47% | 3.46% | 2.08% |
| 2026/01/15 | 5.2% | 4.03% | 3.57% | 1.87% | 3.77% | 3.88% | 3.06% | 1.25% | 3.85% | 1.86% |
| 2026/01/16 | 3.59% | 5.12% | 4.18% | 2.08% | 2.61% | 3.09% | 1.61% | 1.23% | 3.37% | 1.57% |
| 2026/01/17 | 4.42% | 4.94% | 3.95% | 1.18% | 3.8% | 3.95% | 2.67% | 1.25% | 3.35% | 1.77% |
| 2026/01/18 | 6.17% | 4.99% | 4.16% | 1.15% | 3.59% | 3.63% | 2.77% | 1.23% | 3.97% | 1.72% |
| 2026/01/19 | 4.76% | 3.26% | 4.38% | 1.12% | 4.23% | 3.71% | 3.01% | 1.41% | 4.38% | 1.81% |
| 2026/01/20 | 4.24% | 2.43% | 3.62% | 0.82% | 4.33% | 2.65% | 2.61% | 2.72% | 5.16% | 1.44% |
| 2026/01/21 | 5.04% | 2.78% | 4.39% | 1.1% | 2.76% | 3.15% | 4.9% | 1.95% | 5.13% | 1.47% |
| 2026/01/22 | 3.7% | 2.52% | 3.8% | 3.29% | 3.03% | 3.09% | 4.36% | 0.94% | 5.45% | 1.07% |
| 2026/01/23 | 4.4% | 2.87% | 3.39% | 1.26% | 1.96% | 3.72% | 4.51% | 2.38% | 4.5% | 1.55% |
| 2026/01/24 | 5.66% | 3.66% | 3.7% | 1.79% | 2.5% | 4% | 4.88% | 1.53% | 4.24% | 1.29% |
| 2026/01/25 | 5.42% | 3.63% | 4.66% | 2.02% | 2.59% | 3.76% | 6.34% | 1.61% | 5.05% | 1.5% |
| 2026/01/26 | 5.11% | 3.06% | 3.42% | 2.08% | 3.07% | 3.45% | 4.45% | 1.89% | 4.68% | 1.17% |
| 2026/01/27 | 5.59% | 2.45% | 2.96% | 5.11% | 4.02% | 3.06% | 3.94% | 4.48% | 3.5% | 1.21% |
| 2026/01/28 | 4.72% | 3.16% | 3.25% | 4.93% | 3.31% | 2.52% | 3.93% | 2.21% | 3.33% | 0.85% |
| 2026/01/29 | 4.73% | 4.51% | 2.83% | 3.13% | 3.16% | 2.77% | 4.9% | 4.87% | 3.02% | 1.02% |
| 2026/01/30 | 4.06% | 4.3% | 2.78% | 6.37% | 3.49% | 2.57% | 4.18% | 2.92% | 2.43% | 1.1% |
| 2026/01/31 | 5.78% | 5.43% | 4.67% | 4.59% | 3.85% | 3.72% | 2.95% | 2.93% | 2.72% | 1.21% |
- decathlon.co.uk
- fitshop.co.uk
- mirafit.co.uk
- argos.co.uk
- amazon.co.uk
- fitness-superstore.co.uk
- engwe-bikes-uk.com
- temu.com
- americangolf.co.uk
- homefitnesscode.com
Copyright © Adthena. All rights reserved.
Decathlon.co.uk led January with fluctuating spend, peaking early. Fitshop.co.uk and Mirafit.co.uk showed consistent mid-month activity. Argos.co.uk surged late, while Amazon.co.uk maintained steady growth. Engwe-bikes-uk.com and Temu.com had notable spikes.
Competitor Count for UK Retail Sports and Outdoors
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/01/01 | 1458 |
| 2026/01/02 | 1454 |
| 2026/01/03 | 1491 |
| 2026/01/04 | 1499 |
| 2026/01/05 | 1531 |
| 2026/01/06 | 1473 |
| 2026/01/07 | 1502 |
| 2026/01/08 | 1469 |
| 2026/01/09 | 1434 |
| 2026/01/10 | 1495 |
| 2026/01/11 | 1476 |
| 2026/01/12 | 1367 |
| 2026/01/13 | 1515 |
| 2026/01/14 | 1473 |
| 2026/01/15 | 1464 |
| 2026/01/16 | 1434 |
| 2026/01/17 | 1423 |
| 2026/01/18 | 1423 |
| 2026/01/19 | 1412 |
| 2026/01/20 | 1483 |
| 2026/01/21 | 1321 |
| 2026/01/22 | 1203 |
| 2026/01/23 | 1270 |
| 2026/01/24 | 1225 |
| 2026/01/25 | 1205 |
| 2026/01/26 | 1323 |
| 2026/01/27 | 1360 |
| 2026/01/28 | 1355 |
| 2026/01/29 | 1366 |
| 2026/01/30 | 1336 |
| 2026/01/31 | 1319 |
Copyright © Adthena. All rights reserved.
January began with 1,458 advertisers, peaking at 1,531 on the 5th. A decline followed, reaching 1,203 on the 22nd. The month concluded with 1,319 advertisers.
