Share of Clicks for top 10 UK Retail Sports and Outdoors brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| argos.co.uk | 7.37 |
| decathlon.co.uk | 6.14 |
| amazon.co.uk | 4.74 |
| halfords.com | 4.5 |
| jdsports.co.uk | 3.91 |
| mountainwarehouse.com | 3.45 |
| americangolf.co.uk | 2.99 |
| temu.com | 2.87 |
| sportsdirect.com | 2.5 |
| gooutdoors.co.uk | 2.29 |
| others | 59.24 |
- argos.co.uk - 7.37%
- decathlon.co.uk - 6.14%
- amazon.co.uk - 4.74%
- halfords.com - 4.5%
- jdsports.co.uk - 3.91%
- mountainwarehouse.com - 3.45%
- americangolf.co.uk - 2.99%
- temu.com - 2.87%
- sportsdirect.com - 2.5%
- gooutdoors.co.uk - 2.29%
- others - 59.24%
Copyright © Adthena. All rights reserved.
In the competitive landscape of Google PPC, ‘argos.co.uk’ leads with a 7.37% click share, followed by ‘decathlon.co.uk’ at 6.14%. ‘Others’ dominate with a significant 59.24% share.
Share of Spend for the top 10 UK Retail Sports and Outdoors brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | argos.co.uk | decathlon.co.uk | temu.com | jdsports.co.uk | halfords.com | amazon.co.uk | homefitnesscode.com | fitness-superstore.co.uk | mirafit.co.uk | gymsets.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/05/01 | 3.19% | 7.1% | 2.65% | 2.62% | 2.76% | 4.93% | 2.69% | 2.61% | 3.24% | 2.09% |
| 2026/05/02 | 4.3% | 8.34% | 2.95% | 0.64% | 2.32% | 5.66% | 3.23% | 3% | 3.13% | 2.44% |
| 2026/05/03 | 2.96% | 7.42% | 3.99% | 3.5% | 2.1% | 5.18% | 3.11% | 2.74% | 3.16% | 2.25% |
| 2026/05/04 | 3.29% | 6.43% | 2.92% | 10.05% | 1.37% | 5.45% | 2.71% | 2.64% | 2.81% | 1.93% |
| 2026/05/05 | 2.71% | 5.02% | 2.99% | 5.28% | 2.08% | 5.88% | 2.44% | 3.02% | 3.52% | 2.25% |
| 2026/05/06 | 3.13% | 5.31% | 3.34% | 3.33% | 2.83% | 5.33% | 2.4% | 2.72% | 3.63% | 2.31% |
| 2026/05/07 | 3.03% | 5.59% | 2.93% | 2.48% | 3.29% | 4.9% | 2.76% | 2.58% | 3% | 2.02% |
| 2026/05/08 | 2.22% | 5.62% | 3.2% | 2.3% | 3.21% | 4.44% | 2.44% | 3.34% | 4.37% | 2.28% |
| 2026/05/09 | 2.64% | 6.08% | 3.54% | 0.4% | 2.24% | 4.8% | 2.97% | 3.07% | 3.88% | 2.08% |
| 2026/05/10 | 2.58% | 5.99% | 4.75% | 0.86% | 2.06% | 4.81% | 3.33% | 2.78% | 4.12% | 2.4% |
| 2026/05/11 | 3.93% | 6.13% | 3.64% | 0.68% | 3.98% | 4.41% | 2.86% | 2.72% | 3.6% | 1.79% |
| 2026/05/12 | 3.8% | 8.07% | 3.11% | 0.73% | 4.08% | 4.75% | 2.94% | 2.51% | 2.77% | 1.7% |
| 2026/05/13 | 4.14% | 7.71% | 3.18% | 0.46% | 2.92% | 4.79% | 2.76% | 2.69% | 3.25% | 2% |
| 2026/05/14 | 4.54% | 7.66% | 3.65% | 0.57% | 2.8% | 4.73% | 2.45% | 4.02% | 2.63% | 2.83% |
| 2026/05/15 | 2.52% | 5.6% | 3.26% | 2.21% | 3.08% | 4.83% | 2.34% | 3.41% | 4.19% | 2.77% |
| 2026/05/16 | 6.13% | 6.34% | 3.31% | 0.67% | 2.79% | 4.44% | 2.7% | 3.58% | 3.17% | 2.42% |
| 2026/05/17 | 4.56% | 6.61% | 3.9% | 0.52% | 2.61% | 4.92% | 2.86% | 2.65% | 3.06% | 1.88% |
| 2026/05/18 | 5.14% | 8.74% | 2.82% | 0.59% | 3.19% | 4.77% | 2.77% | 3.45% | 3.22% | 2.21% |
| 2026/05/19 | 6.05% | 7.42% | 3.66% | 0.54% | 2.53% | 5.24% | 2.78% | 4.26% | 3.57% | 2.03% |
| 2026/05/20 | 6.21% | 5.85% | 4.15% | 0.71% | 2.78% | 4.75% | 2.87% | 3.66% | 2.87% | 2.63% |
| 2026/05/21 | 6.3% | 5.59% | 4.17% | 0.61% | 2.56% | 3.87% | 2.6% | 3.14% | 2.72% | 1.82% |
| 2026/05/22 | 6.34% | 5.64% | 4.38% | 3.05% | 2.3% | 3.66% | 2.64% | 2.99% | 2.73% | 2.24% |
| 2026/05/23 | 5.47% | 5.68% | 4.13% | 4.11% | 2.86% | 3.43% | 2.67% | 3.01% | 2.85% | 2.06% |
| 2026/05/24 | 5.49% | 4.9% | 3.93% | 3.05% | 2.95% | 3.27% | 2.53% | 3.12% | 3.31% | 2.01% |
| 2026/05/25 | 4.77% | 6.15% | 3.14% | 4.29% | 3.11% | 3.07% | 2.53% | 2.08% | 2.42% | 1.42% |
| 2026/05/26 | 5.34% | 6.56% | 3.96% | 4.59% | 2.34% | 2.92% | 2.39% | 3.04% | 2.72% | 1.4% |
| 2026/05/27 | 5.65% | 5.7% | 4.05% | 6.05% | 1.85% | 2.89% | 2.5% | 3.11% | 2.18% | 1.49% |
| 2026/05/28 | 7.09% | 5.41% | 4.51% | 3.09% | 2.35% | 2.96% | 2.86% | 2.38% | 2.26% | 1.49% |
| 2026/05/29 | 8.32% | 5.64% | 4.24% | 3.81% | 2.19% | 2.8% | 2.66% | 2.6% | 2.21% | 1.35% |
| 2026/05/30 | 7.88% | 5.34% | 3.64% | 3.75% | 3.19% | 2.66% | 2.8% | 3.26% | 2.45% | 1.31% |
| 2026/05/31 | 8.13% | 6.46% | 4.05% | 3.17% | 2.98% | 2.96% | 2.94% | 2.92% | 2.54% | 1.38% |
- argos.co.uk
- decathlon.co.uk
- temu.com
- jdsports.co.uk
- halfords.com
- amazon.co.uk
- homefitnesscode.com
- fitness-superstore.co.uk
- mirafit.co.uk
- gymsets.co.uk
Copyright © Adthena. All rights reserved.
Argos.co.uk’s spend share surged from 2.96% to 8.13% by May’s end. Decathlon.co.uk fluctuated, peaking at 8.74%. Temu.com steadily rose, closing at 4.05%. JD Sports saw a dramatic drop, then rebounded to 3.17%.
Competitor Count for UK Retail Sports and Outdoors
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/05/01 | 1314 |
| 2026/05/02 | 1198 |
| 2026/05/03 | 1167 |
| 2026/05/04 | 1287 |
| 2026/05/05 | 1334 |
| 2026/05/06 | 1403 |
| 2026/05/07 | 1467 |
| 2026/05/08 | 1436 |
| 2026/05/09 | 1329 |
| 2026/05/10 | 1265 |
| 2026/05/11 | 1616 |
| 2026/05/12 | 1767 |
| 2026/05/13 | 1722 |
| 2026/05/14 | 1719 |
| 2026/05/15 | 1436 |
| 2026/05/16 | 1812 |
| 2026/05/17 | 1754 |
| 2026/05/18 | 1725 |
| 2026/05/19 | 1764 |
| 2026/05/20 | 1789 |
| 2026/05/21 | 1846 |
| 2026/05/22 | 1801 |
| 2026/05/23 | 1786 |
| 2026/05/24 | 1793 |
| 2026/05/25 | 1859 |
| 2026/05/26 | 1901 |
| 2026/05/27 | 1903 |
| 2026/05/28 | 1912 |
| 2026/05/29 | 1887 |
| 2026/05/30 | 1854 |
| 2026/05/31 | 1829 |
Copyright © Adthena. All rights reserved.
May began with 1,314 advertisers, dipped mid-month, then surged to 1,912 by month’s end, showcasing dynamic competition.
