Share of Clicks for top 10 UK Retail Sports and Outdoors brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| decathlon.co.uk | 7.33 |
| argos.co.uk | 5.95 |
| jdsports.co.uk | 5.19 |
| amazon.co.uk | 4.99 |
| halfords.com | 4.41 |
| americangolf.co.uk | 3.54 |
| gooutdoors.co.uk | 3.36 |
| mountainwarehouse.com | 3.32 |
| temu.com | 3.15 |
| sportsdirect.com | 2.9 |
| others | 55.86 |
- decathlon.co.uk - 7.33%
- argos.co.uk - 5.95%
- jdsports.co.uk - 5.19%
- amazon.co.uk - 4.99%
- halfords.com - 4.41%
- americangolf.co.uk - 3.54%
- gooutdoors.co.uk - 3.36%
- mountainwarehouse.com - 3.32%
- temu.com - 3.15%
- sportsdirect.com - 2.9%
- others - 55.86%
Copyright © Adthena. All rights reserved.
In the competitive landscape of Google PPC, Decathlon leads with a 7.33% click share, followed by Argos at 5.95%. Meanwhile, ‘others’ dominate with a significant 55.86% share.
Share of Spend for the top 10 UK Retail Sports and Outdoors brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | decathlon.co.uk | fitness-superstore.co.uk | argos.co.uk | amazon.co.uk | temu.com | halfords.com | jdsports.co.uk | myshopify.com | iscooterglobal.co.uk | americangolf.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/08/01 | 8.54% | 2.93% | 4.06% | 4.9% | 4.25% | 3.81% | 0.83% | 1.13% | 2.77% | 1.93% |
| 2026/08/02 | 8.17% | 3.55% | 4.02% | 4.51% | 2.71% | 3.24% | 0.98% | 2.48% | 2.72% | 2.36% |
| 2026/08/03 | 8.2% | 2.71% | 3.37% | 4.45% | 2.84% | 3.51% | 2.97% | 1.8% | 2.7% | 2.24% |
| 2026/08/04 | 7.62% | 3.2% | 2.66% | 3.87% | 3.01% | 3.7% | 0.67% | 0.77% | 2.69% | 2.51% |
| 2026/08/05 | 7.83% | 4.32% | 4.71% | 4.85% | 3.56% | 4.42% | 2.66% | 2.7% | 2.19% | 2.44% |
| 2026/08/06 | 6.66% | 3.77% | 4.91% | 4.26% | 3.66% | 4.12% | 2.34% | 1.43% | 2.66% | 1.9% |
| 2026/08/07 | 6.34% | 3.43% | 4.72% | 3.87% | 4.18% | 4.1% | 0.77% | 2.17% | 2.12% | 3.22% |
| 2026/08/08 | 7.15% | 3.72% | 5.07% | 4.39% | 3.76% | 3.56% | 1.86% | 1.49% | 2.18% | 2.38% |
| 2026/08/09 | 6.62% | 3.6% | 5.28% | 5.49% | 3.71% | 3.13% | 3.69% | 3.26% | 2.48% | 2.78% |
| 2026/08/10 | 5.87% | 3.6% | 4.59% | 4.84% | 4.93% | 2.62% | 2.55% | 3.42% | 2.55% | 1.5% |
| 2026/08/11 | 6.07% | 3.33% | 5.43% | 4.96% | 6.36% | 2.78% | 1.36% | 3.05% | 3.31% | 2.25% |
| 2026/08/12 | 7.08% | 3.34% | 4.47% | 4.25% | 6.13% | 2.35% | 2.25% | 3.26% | 2.48% | 1.36% |
| 2026/08/13 | 7.15% | 2.85% | 4.61% | 4.16% | 5.02% | 3.22% | 3.83% | 3.4% | 2.3% | 2.12% |
| 2026/08/14 | 6.67% | 2.71% | 5.82% | 3.36% | 4.56% | 2.72% | 2.09% | 2.28% | 2.76% | 2.1% |
| 2026/08/15 | 7.71% | 2.86% | 4.99% | 4.13% | 4.8% | 3.16% | 1.54% | 2.4% | 2.61% | 2.11% |
| 2026/08/16 | 7.33% | 3.18% | 5.78% | 4.45% | 4.18% | 3.48% | 0.49% | 2.6% | 3.16% | 2.74% |
| 2026/08/17 | 7.43% | 3.23% | 6.07% | 4.37% | 4.3% | 3.1% | 0.45% | 2.87% | 3.03% | 2.21% |
| 2026/08/18 | 6.95% | 3.21% | 5.16% | 3.95% | 4.71% | 3.3% | 0.47% | 3.21% | 3.31% | 2.1% |
| 2026/08/19 | 6.86% | 3.05% | 5.22% | 4.33% | 4.87% | 3.14% | 0.48% | 3.13% | 3.25% | 2.07% |
| 2026/08/20 | 7.6% | 3.27% | 4.46% | 4.28% | 4.05% | 2.92% | 1.8% | 3.07% | 2.59% | 2.23% |
| 2026/08/21 | 7.07% | 3.07% | 5.07% | 3.65% | 3.37% | 2.37% | 2.05% | 3.12% | 2.47% | 2.52% |
| 2026/08/22 | 8.46% | 2.95% | 5.48% | 4.35% | 3.59% | 1.68% | 1.83% | 3.44% | 1.94% | 2.2% |
| 2026/08/23 | 7.26% | 3.41% | 5.2% | 4.83% | 3.79% | 1.77% | 2.82% | 2.78% | 1.73% | 2.51% |
| 2026/08/24 | 7.23% | 3.47% | 5.26% | 4.44% | 3.81% | 2.71% | 3.6% | 2.3% | 2.1% | 2.03% |
| 2026/08/25 | 6.73% | 3.39% | 5.21% | 4.36% | 4.53% | 1.41% | 2.2% | 2% | 2.06% | 2.35% |
| 2026/08/26 | 6.7% | 3.5% | 5.38% | 4.3% | 3.55% | 2.43% | 2.09% | 2.81% | 2.13% | 2.29% |
| 2026/08/27 | 6.05% | 3.3% | 4.27% | 4.01% | 2.84% | 2.61% | 2.95% | 2.53% | 2.44% | 2.54% |
| 2026/08/28 | 7.14% | 3.31% | 5.26% | 3.53% | 2.99% | 3.42% | 2.93% | 3.19% | 2.19% | 1.99% |
| 2026/08/29 | 8.56% | 3.88% | 5.7% | 3.56% | 3.73% | 3.33% | 2.2% | 2.95% | 1.77% | 2.06% |
| 2026/08/30 | 6.75% | 4.8% | 4.68% | 3.75% | 3.51% | 3.34% | 2.1% | 1.67% | 1.52% | 2.15% |
| 2026/08/31 | 7.18% | 4.38% | 4.02% | 3.85% | 3.41% | 3.31% | 2.65% | 2.64% | 1.88% | 1.6% |
- decathlon.co.uk
- fitness-superstore.co.uk
- argos.co.uk
- amazon.co.uk
- temu.com
- halfords.com
- jdsports.co.uk
- myshopify.com
- iscooterglobal.co.uk
- americangolf.co.uk
Copyright © Adthena. All rights reserved.
Decathlon.co.uk’s PPC share fluctuated, peaking at 8.56% on August 29. Fitness-superstore.co.uk saw a rise, ending at 4.38%. Argos.co.uk’s share varied, closing at 4.02%. Amazon.co.uk’s share decreased, finishing at 3.85%. Temu.com experienced ups and downs, ending at 3.41%. Halfords.com saw a decline, closing at 3.31%. Jdsports.co.uk’s share increased, ending at 2.65%. Myshopify.com fluctuated, finishing at 2.64%. Iscooterglobal.co.uk’s share decreased, ending at 1.88%. Americangolf.co.uk’s share varied, closing at 1.60%.
Competitor Count for UK Retail Sports and Outdoors
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/08/01 | 1401 |
| 2026/08/02 | 1433 |
| 2026/08/03 | 1430 |
| 2026/08/04 | 1426 |
| 2026/08/05 | 1498 |
| 2026/08/06 | 1373 |
| 2026/08/07 | 1287 |
| 2026/08/08 | 1238 |
| 2026/08/09 | 1265 |
| 2026/08/10 | 1292 |
| 2026/08/11 | 1248 |
| 2026/08/12 | 1431 |
| 2026/08/13 | 1510 |
| 2026/08/14 | 1458 |
| 2026/08/15 | 1348 |
| 2026/08/16 | 1336 |
| 2026/08/17 | 1342 |
| 2026/08/18 | 1301 |
| 2026/08/19 | 1270 |
| 2026/08/20 | 1357 |
| 2026/08/21 | 1392 |
| 2026/08/22 | 1384 |
| 2026/08/23 | 1359 |
| 2026/08/24 | 1334 |
| 2026/08/25 | 1568 |
| 2026/08/26 | 1549 |
| 2026/08/27 | 1541 |
| 2026/08/28 | 1502 |
| 2026/08/29 | 1339 |
| 2026/08/30 | 1391 |
| 2026/08/31 | 1363 |
Copyright © Adthena. All rights reserved.
August saw fluctuating advertiser numbers, peaking at 1,568 on the 25th. The month concluded with 1,363 advertisers, reflecting dynamic market activity.
