Share of Clicks for top 10 UK Retail Sports and Outdoors brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| jdsports.co.uk | 7.73 |
| amazon.co.uk | 5.59 |
| decathlon.co.uk | 5.2 |
| argos.co.uk | 4.39 |
| mountainwarehouse.com | 3.46 |
| halfords.com | 3.12 |
| americangolf.co.uk | 2.89 |
| temu.com | 2.88 |
| mirafit.co.uk | 2.83 |
| fitness-superstore.co.uk | 2.13 |
| others | 59.78 |
- jdsports.co.uk - 7.73%
- amazon.co.uk - 5.59%
- decathlon.co.uk - 5.2%
- argos.co.uk - 4.39%
- mountainwarehouse.com - 3.46%
- halfords.com - 3.12%
- americangolf.co.uk - 2.89%
- temu.com - 2.88%
- mirafit.co.uk - 2.83%
- fitness-superstore.co.uk - 2.13%
- others - 59.78%
Copyright © Adthena. All rights reserved.
In the PPC landscape, JD Sports leads with 7.73% click share, followed by Amazon at 5.59%. Decathlon and Argos trail closely. Notably, ‘others’ dominate with 59.78%.
Share of Spend for the top 10 UK Retail Sports and Outdoors brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | decathlon.co.uk | amazon.co.uk | jdsports.co.uk | argos.co.uk | homefitnesscode.com | fitness-superstore.co.uk | mirafit.co.uk | temu.com | gymsets.co.uk | fitshop.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/04/01 | 4.61% | 4.63% | 0.15% | 4.02% | 2.93% | 2.83% | 4.14% | 3.02% | 2.26% | 2.53% |
| 2026/04/02 | 4.48% | 3.55% | 0.14% | 3.23% | 3.29% | 3.18% | 4.48% | 2.68% | 2.45% | 2.36% |
| 2026/04/03 | 5.26% | 4.67% | 0.13% | 4.17% | 3.48% | 3.09% | 4.23% | 3.4% | 2.35% | 2.77% |
| 2026/04/04 | 5.9% | 4.62% | 0.24% | 4.14% | 3.59% | 3.66% | 5.04% | 3.98% | 2.32% | 2.83% |
| 2026/04/05 | 4.8% | 5.04% | 0.75% | 4.35% | 3.43% | 3.7% | 4.11% | 5.54% | 2.63% | 3.02% |
| 2026/04/06 | 6.41% | 5.04% | 3.56% | 4.05% | 3.19% | 2.88% | 3.34% | 4.43% | 2.36% | 2.86% |
| 2026/04/07 | 5.62% | 5.6% | 3.98% | 3.38% | 3.16% | 2.83% | 3.92% | 3.19% | 2.47% | 3.07% |
| 2026/04/08 | 4.5% | 5.08% | 0.07% | 2.71% | 2.94% | 3.34% | 4.35% | 3.85% | 3.15% | 2.7% |
| 2026/04/09 | 5.01% | 4.3% | 6.82% | 2.34% | 2.96% | 3.24% | 3.58% | 2.93% | 2.23% | 2.66% |
| 2026/04/10 | 5.4% | 6.27% | 2.17% | 3.59% | 3.66% | 4.1% | 2.81% | 5.03% | 2.62% | 2.89% |
| 2026/04/11 | 6.14% | 5.87% | 0.29% | 3.43% | 2.89% | 3.46% | 5.79% | 4.31% | 2.36% | 2.82% |
| 2026/04/12 | 4.3% | 4.62% | 7.14% | 2.78% | 3.07% | 2.71% | 2.97% | 4.91% | 1.97% | 2.03% |
| 2026/04/13 | 4.68% | 3.66% | 2.6% | 3.44% | 3.67% | 2.69% | 5.06% | 5% | 2.29% | 1.99% |
| 2026/04/14 | 5.08% | 2.8% | 1.95% | 4.34% | 3.26% | 2.97% | 4.49% | 3.75% | 2.37% | 2.49% |
| 2026/04/15 | 4.31% | 2.7% | 3.82% | 3.48% | 3.33% | 2.83% | 4.57% | 3.55% | 2.28% | 3.06% |
| 2026/04/16 | 4.55% | 3.56% | 2.14% | 2.85% | 3.07% | 2.93% | 4.42% | 4.94% | 2.47% | 3.26% |
| 2026/04/17 | 4.13% | 3.89% | 0.16% | 3.22% | 3.67% | 3.12% | 3.99% | 3.82% | 2.8% | 3.44% |
| 2026/04/18 | 4.51% | 4.06% | 2.37% | 3.39% | 3.6% | 2.76% | 3.97% | 4.02% | 2.39% | 2.45% |
| 2026/04/19 | 4.02% | 3.98% | 6.12% | 3.08% | 3.7% | 3.1% | 3.96% | 3.3% | 2.19% | 2.47% |
| 2026/04/20 | 5% | 5.22% | 3.18% | 4.05% | 4.21% | 3.48% | 4.03% | 3.36% | 2.65% | 2.68% |
| 2026/04/21 | 5.6% | 5.01% | 1.94% | 3.16% | 4.03% | 4.33% | 5.44% | 3.15% | 2.36% | 1.75% |
| 2026/04/22 | 5.99% | 4.6% | 2.6% | 3.64% | 3.94% | 3.41% | 4.65% | 2.6% | 2.41% | 1.92% |
| 2026/04/23 | 5.96% | 4.45% | 5.61% | 2.92% | 3.19% | 3.17% | 4.9% | 2.32% | 2.36% | 2.03% |
| 2026/04/24 | 7.64% | 5.02% | 3.45% | 3.18% | 3.72% | 3.4% | 4.24% | 2.7% | 2.45% | 2.31% |
| 2026/04/25 | 7.75% | 5.26% | 4.34% | 3.02% | 4.74% | 4.17% | 3.77% | 2.97% | 2.11% | 2.15% |
| 2026/04/26 | 7.33% | 4.95% | 4.99% | 2.75% | 4.4% | 3.13% | 3.73% | 4.32% | 2.26% | 2.01% |
| 2026/04/27 | 7.9% | 5.64% | 2.33% | 3.28% | 4.09% | 3.73% | 3.02% | 3.03% | 2.35% | 2.39% |
| 2026/04/28 | 7.32% | 5.5% | 5.96% | 3.02% | 3.39% | 3.03% | 3.05% | 2.75% | 2.06% | 1.73% |
| 2026/04/29 | 7% | 5.08% | 3.89% | 3.33% | 3.4% | 2.97% | 3.54% | 2.72% | 2.01% | 1.97% |
| 2026/04/30 | 6.2% | 5.21% | 4.97% | 3.84% | 3.48% | 2.95% | 2.95% | 2.44% | 2.12% | 1.79% |
- decathlon.co.uk
- amazon.co.uk
- jdsports.co.uk
- argos.co.uk
- homefitnesscode.com
- fitness-superstore.co.uk
- mirafit.co.uk
- temu.com
- gymsets.co.uk
- fitshop.co.uk
Copyright © Adthena. All rights reserved.
Decathlon.co.uk surged in April, peaking at 7.90% on the 27th. Amazon.co.uk fluctuated, ending at 5.21%. JD Sports saw a dramatic rise mid-month. Argos.co.uk remained steady, while Homefitnesscode.com and others showed varied trends.
Competitor Count for UK Retail Sports and Outdoors
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/04/01 | 1315 |
| 2026/04/02 | 1390 |
| 2026/04/03 | 1361 |
| 2026/04/04 | 1331 |
| 2026/04/05 | 1304 |
| 2026/04/06 | 1361 |
| 2026/04/07 | 1313 |
| 2026/04/08 | 1289 |
| 2026/04/09 | 1380 |
| 2026/04/10 | 1299 |
| 2026/04/11 | 1277 |
| 2026/04/12 | 1204 |
| 2026/04/13 | 1157 |
| 2026/04/14 | 1351 |
| 2026/04/15 | 1347 |
| 2026/04/16 | 1324 |
| 2026/04/17 | 1374 |
| 2026/04/18 | 1374 |
| 2026/04/19 | 1303 |
| 2026/04/20 | 1349 |
| 2026/04/21 | 1329 |
| 2026/04/22 | 1340 |
| 2026/04/23 | 1344 |
| 2026/04/24 | 1328 |
| 2026/04/25 | 1272 |
| 2026/04/26 | 1179 |
| 2026/04/27 | 1283 |
| 2026/04/28 | 1289 |
| 2026/04/29 | 1333 |
| 2026/04/30 | 1351 |
Copyright © Adthena. All rights reserved.
April saw fluctuating advertiser numbers, peaking at 1,390 on April 2nd. A mid-month dip to 1,157 on April 13th was followed by a recovery, ending at 1,351.
