Share of Clicks for top 10 UK Retail Sports and Outdoors brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| argos.co.uk | 7.91 |
| decathlon.co.uk | 5.47 |
| halfords.com | 4.42 |
| jdsports.co.uk | 4.14 |
| mountainwarehouse.com | 4.07 |
| americangolf.co.uk | 3.65 |
| amazon.co.uk | 3.59 |
| sportsdirect.com | 3.19 |
| gooutdoors.co.uk | 3.01 |
| temu.com | 2.74 |
| others | 57.81 |
- argos.co.uk - 7.91%
- decathlon.co.uk - 5.47%
- halfords.com - 4.42%
- jdsports.co.uk - 4.14%
- mountainwarehouse.com - 4.07%
- americangolf.co.uk - 3.65%
- amazon.co.uk - 3.59%
- sportsdirect.com - 3.19%
- gooutdoors.co.uk - 3.01%
- temu.com - 2.74%
- others - 57.81%
Copyright © Adthena. All rights reserved.
In the competitive landscape of Google PPC, Argos leads with a 7.91% click share, followed by Decathlon at 5.47%. Meanwhile, ‘others’ dominate with a significant 57.81% share.
Share of Spend for the top 10 UK Retail Sports and Outdoors brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | decathlon.co.uk | argos.co.uk | fitness-superstore.co.uk | jdsports.co.uk | amazon.co.uk | mirafit.co.uk | halfords.com | americangolf.co.uk | homefitnesscode.com | temu.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/06/01 | 6.31% | 6.43% | 2.21% | 2.58% | 2.5% | 2.24% | 3.22% | 2.52% | 2.7% | 3.25% |
| 2026/06/02 | 5.33% | 5.74% | 2.11% | 2.01% | 2.85% | 2.36% | 2.97% | 2.06% | 2.81% | 4.11% |
| 2026/06/03 | 5.79% | 5.52% | 2.38% | 5.51% | 2.75% | 1.98% | 1.99% | 2.02% | 2.26% | 4.17% |
| 2026/06/04 | 6.42% | 5.92% | 1.79% | 3.3% | 3.32% | 1.61% | 3.05% | 2.34% | 2.38% | 4.13% |
| 2026/06/05 | 5.58% | 4.9% | 2.24% | 2.2% | 2.59% | 2.28% | 2.84% | 2.34% | 2.57% | 2.82% |
| 2026/06/06 | 5.89% | 5.08% | 2.21% | 1.8% | 2.56% | 2.16% | 2.77% | 2.38% | 2.56% | 2.74% |
| 2026/06/07 | 6.11% | 4.91% | 2.65% | 2.33% | 3.51% | 2.54% | 2.18% | 2.21% | 2.77% | 3.13% |
| 2026/06/08 | 5.87% | 5.28% | 2.42% | 2.44% | 3.61% | 2.16% | 2.29% | 2.02% | 2.56% | 3.03% |
| 2026/06/09 | 5.12% | 5.62% | 2% | 1.94% | 3.01% | 2.3% | 2.91% | 2.13% | 2.75% | 4.05% |
| 2026/06/10 | 6.55% | 6% | 1.65% | 2.59% | 3.44% | 1.65% | 3.05% | 2.36% | 2.37% | 4.17% |
| 2026/06/11 | 5.71% | 5.02% | 2.18% | 1.8% | 2.74% | 2.24% | 2.79% | 2.19% | 2.55% | 2.92% |
| 2026/06/12 | 6.2% | 5.29% | 1.96% | 2.42% | 2.67% | 2.21% | 2.89% | 2.35% | 2.59% | 2.9% |
| 2026/06/13 | 6.19% | 5.03% | 2.36% | 2.49% | 3.56% | 2.51% | 2.11% | 2.08% | 2.68% | 3.19% |
| 2026/06/14 | 6.07% | 5.46% | 2.32% | 2.48% | 3.63% | 2.18% | 2.18% | 2.01% | 2.54% | 3.13% |
| 2026/06/15 | 5.45% | 5.96% | 1.92% | 1.54% | 3.01% | 2.42% | 2.9% | 1.89% | 2.86% | 4.39% |
| 2026/06/16 | 6.74% | 6.16% | 1.64% | 2.09% | 3.42% | 1.66% | 2.96% | 2.21% | 2.42% | 4.35% |
| 2026/06/17 | 6.05% | 6.27% | 2.13% | 2.16% | 3.04% | 2.27% | 2.69% | 2.15% | 2.37% | 3.62% |
| 2026/06/18 | 5.91% | 5.67% | 2.21% | 2.94% | 3% | 2.27% | 2.77% | 1.97% | 2.34% | 3.57% |
| 2026/06/19 | 6.31% | 6.25% | 2.18% | 1.86% | 2.89% | 2.37% | 2.68% | 2.13% | 2.52% | 3.9% |
| 2026/06/20 | 4.73% | 4.39% | 3.57% | 4.62% | 2.38% | 2.55% | 2.45% | 1.69% | 2.47% | 3.23% |
| 2026/06/21 | 5.51% | 5.22% | 3.24% | 4.25% | 2.43% | 2.68% | 2.15% | 2.15% | 2.24% | 2.75% |
| 2026/06/22 | 5.64% | 5.61% | 3.5% | 0.37% | 2.64% | 3.63% | 1.97% | 2.18% | 2.48% | 2.44% |
| 2026/06/23 | 4.64% | 5.22% | 2.94% | 0.7% | 4.37% | 2.63% | 2.77% | 2.17% | 1.86% | 2.05% |
| 2026/06/24 | 4.65% | 4.76% | 3.1% | 3.31% | 4.07% | 2.23% | 4.29% | 1.77% | 1.67% | 2.73% |
| 2026/06/25 | 4.51% | 3.97% | 2.7% | 4.79% | 5.03% | 2.48% | 2.9% | 2.52% | 2.01% | 1.92% |
| 2026/06/26 | 4.67% | 3.82% | 3.17% | 0.51% | 5.35% | 2.61% | 2.28% | 2.63% | 2.21% | 2.32% |
| 2026/06/27 | 4.33% | 3.7% | 2.87% | 6.65% | 2.7% | 3.67% | 1.98% | 2.25% | 1.77% | 2.89% |
| 2026/06/28 | 4.54% | 3.8% | 3.74% | 4.11% | 2.68% | 3.18% | 2.59% | 2.59% | 1.73% | 2.34% |
| 2026/06/29 | 5.28% | 3.67% | 3.46% | 1.29% | 2.89% | 2.75% | 2.22% | 2.56% | 2.13% | 1.94% |
| 2026/06/30 | 4.61% | 3.77% | 3.76% | 3.76% | 3.1% | 2.8% | 2.29% | 2.08% | 1.62% | 1.28% |
- decathlon.co.uk
- argos.co.uk
- fitness-superstore.co.uk
- jdsports.co.uk
- amazon.co.uk
- mirafit.co.uk
- halfords.com
- americangolf.co.uk
- homefitnesscode.com
- temu.com
Copyright © Adthena. All rights reserved.
In June 2026, Decathlon’s PPC spend share fluctuated, peaking mid-month before declining. Argos mirrored this trend, while Fitness Superstore and JD Sports saw varied patterns. Amazon and Temu experienced consistent fluctuations.
Competitor Count for UK Retail Sports and Outdoors
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/06/01 | 1898 |
| 2026/06/02 | 1844 |
| 2026/06/03 | 1903 |
| 2026/06/04 | 1863 |
| 2026/06/05 | 1890 |
| 2026/06/06 | 1824 |
| 2026/06/07 | 1836 |
| 2026/06/08 | 1828 |
| 2026/06/09 | 1848 |
| 2026/06/10 | 1860 |
| 2026/06/11 | 1867 |
| 2026/06/12 | 1796 |
| 2026/06/13 | 1818 |
| 2026/06/14 | 1763 |
| 2026/06/15 | 1795 |
| 2026/06/16 | 1815 |
| 2026/06/17 | 1980 |
| 2026/06/18 | 1985 |
| 2026/06/19 | 1960 |
| 2026/06/20 | 1579 |
| 2026/06/21 | 1482 |
| 2026/06/22 | 1509 |
| 2026/06/23 | 1514 |
| 2026/06/24 | 1511 |
| 2026/06/25 | 1484 |
| 2026/06/26 | 1525 |
| 2026/06/27 | 1508 |
| 2026/06/28 | 1434 |
| 2026/06/29 | 1434 |
| 2026/06/30 | 1482 |
Copyright © Adthena. All rights reserved.
June began with 1,898 advertisers, fluctuating mid-month, peaking at 1,985 on June 18. A decline followed, ending at 1,482 on June 30.
