Share of Clicks for top 10 AUS Retail Sports and Outdoors brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| 99bikes.com.au | 8.82 |
| bcf.com.au | 8.11 |
| amazon.com.au | 7.42 |
| rebelsport.com.au | 6.31 |
| mountainwarehouse.com | 5.3 |
| yeti.com | 5.17 |
| anacondastores.com | 3.57 |
| temu.com | 2.89 |
| dynamofitness.com.au | 1.93 |
| kmart.com.au | 1.91 |
| others | 48.57 |
- 99bikes.com.au - 8.82%
- bcf.com.au - 8.11%
- amazon.com.au - 7.42%
- rebelsport.com.au - 6.31%
- mountainwarehouse.com - 5.3%
- yeti.com - 5.17%
- anacondastores.com - 3.57%
- temu.com - 2.89%
- dynamofitness.com.au - 1.93%
- kmart.com.au - 1.91%
- others - 48.57%
Copyright © Adthena. All rights reserved.
In the PPC landscape, ‘others’ dominate with 48.57% click share, while 99bikes.com.au leads specific advertisers at 8.82%.
Share of Spend for the top 10 AUS Retail Sports and Outdoors brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | amazon.com.au | bcf.com.au | nordictrack.com | temu.com | rebelsport.com.au | lifespanfitness.com.au | gymandfitness.com.au | dynamofitness.com.au | anacondastores.com | musclemat.com.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/07/01 | 6.17% | 2.26% | 3.72% | 3.78% | 3.33% | 3.99% | 4.7% | 0.99% | 3.58% | 5.19% |
| 2026/07/02 | 5.9% | 3.28% | 4% | 3.15% | 2.39% | 5.48% | 3.2% | 1.61% | 4.87% | 0.72% |
| 2026/07/03 | 4.53% | 3.73% | 3.6% | 3.45% | 2.75% | 5.64% | 3.22% | 3.52% | 3.86% | 8.26% |
| 2026/07/04 | 4.83% | 4.11% | 2.97% | 3.54% | 2.72% | 4.44% | 3.4% | 1.34% | 3.03% | 6.34% |
| 2026/07/05 | 6.51% | 3.04% | 3.35% | 4.38% | 2.46% | 5.05% | 5.55% | 2.23% | 2.86% | 4.31% |
| 2026/07/06 | 7.63% | 3.56% | 3.29% | 4.28% | 2.15% | 3.57% | 5.4% | 2.18% | 2.88% | 2.29% |
| 2026/07/07 | 16.35% | 3.63% | 3.24% | 3.62% | 2.79% | 2.65% | 3.89% | 3.45% | 3.34% | 4.32% |
| 2026/07/08 | 14.26% | 3.57% | 3.54% | 4.53% | 3.96% | 3.08% | 3.47% | 1.68% | 3.45% | 1.97% |
| 2026/07/09 | 11.64% | 2.45% | 3.49% | 3.58% | 4.59% | 2.48% | 2.88% | 3.27% | 3.92% | 2.61% |
| 2026/07/10 | 12.73% | 3.38% | 3.6% | 4.75% | 4.71% | 2.79% | 2.63% | 1.72% | 3.76% | 2.12% |
| 2026/07/11 | 12.19% | 2.08% | 2.88% | 4.25% | 3.23% | 2.6% | 1.76% | 3.72% | 2.62% | 6.77% |
| 2026/07/12 | 11.64% | 3.26% | 3.26% | 4.11% | 2.27% | 2.94% | 2.02% | 2.69% | 3.58% | 6.37% |
| 2026/07/13 | 12.15% | 3.18% | 3.3% | 3.33% | 2.69% | 2.43% | 1.92% | 2.68% | 2.99% | 7.13% |
| 2026/07/14 | 7.34% | 5.3% | 3.92% | 4.12% | 3.16% | 2.73% | 2.31% | 1.99% | 2.25% | 5.82% |
| 2026/07/15 | 7.53% | 4.2% | 4.87% | 3.63% | 3.84% | 2.79% | 1.98% | 2.58% | 2.28% | 4.6% |
| 2026/07/16 | 5.99% | 5.37% | 4.29% | 2.44% | 3.17% | 2.63% | 2.82% | 4.75% | 2.71% | 1% |
| 2026/07/17 | 5.88% | 3.24% | 3.04% | 2.63% | 2.59% | 3.19% | 0.66% | 5.06% | 2.38% | 6.84% |
| 2026/07/18 | 7.72% | 1.53% | 3.04% | 2.59% | 2.77% | 4.14% | 2.53% | 5.26% | 1.16% | 2.08% |
| 2026/07/19 | 6.97% | 1.23% | 4.16% | 3.6% | 2.51% | 4.69% | 2.64% | 7.84% | 2.15% | 0.57% |
| 2026/07/20 | 7.83% | 4.21% | 4.97% | 1.74% | 3.93% | 3.91% | 4.15% | 1.03% | 1.96% | 6.08% |
| 2026/07/21 | 7.22% | 5.18% | 3.85% | 4.02% | 3.08% | 2.69% | 2.29% | 1.94% | 2.2% | 5.69% |
| 2026/07/22 | 8.45% | 3.11% | 3.5% | 3.71% | 2.87% | 3.02% | 2.02% | 2.28% | 2.3% | 3.68% |
| 2026/07/23 | 10.23% | 3.17% | 3.75% | 3.82% | 2.8% | 2.81% | 2.36% | 2.42% | 2.78% | 5.12% |
| 2026/07/24 | 9.11% | 3.08% | 2.82% | 3.55% | 3.71% | 2.71% | 1.9% | 4.22% | 2.49% | 7.63% |
| 2026/07/25 | 9.04% | 2.13% | 3.09% | 3.26% | 2.81% | 3.55% | 2.1% | 3.05% | 2.44% | 9.22% |
| 2026/07/26 | 9.97% | 2.27% | 3.58% | 3.67% | 3.26% | 3.51% | 2.14% | 2.69% | 2.27% | 5.73% |
| 2026/07/27 | 8.39% | 4.97% | 3.67% | 2.52% | 3.17% | 2.84% | 2.24% | 2% | 2.31% | 2.54% |
| 2026/07/28 | 8.44% | 5.93% | 4.13% | 2.54% | 3.53% | 2.7% | 2.39% | 1.65% | 2.38% | 2.96% |
| 2026/07/29 | 10.51% | 5.11% | 3.26% | 2.97% | 3.48% | 3.03% | 2.4% | 1.27% | 2.59% | 4.67% |
| 2026/07/30 | 9.51% | 2.1% | 4.19% | 4.63% | 3.76% | 3.37% | 2.6% | 2% | 3.18% | 3.77% |
| 2026/07/31 | 10.91% | 4.86% | 4.27% | 3.84% | 3.76% | 3.12% | 2.87% | 2.27% | 2.23% | 2.22% |
- amazon.com.au
- bcf.com.au
- nordictrack.com
- temu.com
- rebelsport.com.au
- lifespanfitness.com.au
- gymandfitness.com.au
- dynamofitness.com.au
- anacondastores.com
- musclemat.com.au
Copyright © Adthena. All rights reserved.
Amazon.com.au’s PPC spend surged mid-July, peaking at 16.35% on the 7th, then stabilized around 10%. BCF.com.au fluctuated, peaking at 5.93% on the 28th. Nordictrack.com maintained steady growth, ending at 4.27%. Temu.com saw a mid-month dip, recovering to 3.84%. Rebelsport.com.au’s spend was consistent, closing at 3.76%. Lifespanfitness.com.au’s spend varied, ending at 3.12%. Gymandfitness.com.au’s spend decreased, finishing at 2.87%. Dynamofitness.com.au peaked mid-month, closing at 2.27%. Anacondastores.com had a stable month, ending at 2.23%. Musclemat.com.au’s spend was volatile, closing at 2.22%.
Competitor Count for AUS Retail Sports and Outdoors
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/07/01 | 826 |
| 2026/07/02 | 862 |
| 2026/07/03 | 889 |
| 2026/07/04 | 891 |
| 2026/07/05 | 941 |
| 2026/07/06 | 922 |
| 2026/07/07 | 907 |
| 2026/07/08 | 858 |
| 2026/07/09 | 869 |
| 2026/07/10 | 879 |
| 2026/07/11 | 914 |
| 2026/07/12 | 930 |
| 2026/07/13 | 912 |
| 2026/07/14 | 889 |
| 2026/07/15 | 879 |
| 2026/07/16 | 821 |
| 2026/07/17 | 781 |
| 2026/07/18 | 799 |
| 2026/07/19 | 771 |
| 2026/07/20 | 686 |
| 2026/07/21 | 889 |
| 2026/07/22 | 930 |
| 2026/07/23 | 944 |
| 2026/07/24 | 935 |
| 2026/07/25 | 952 |
| 2026/07/26 | 964 |
| 2026/07/27 | 773 |
| 2026/07/28 | 799 |
| 2026/07/29 | 710 |
| 2026/07/30 | 806 |
| 2026/07/31 | 795 |
Copyright © Adthena. All rights reserved.
July began with 826 advertisers, peaking at 964 mid-month. A dip followed, ending at 795. The month showcased dynamic fluctuations, reflecting a competitive advertising landscape.
