Share of Clicks for top 10 AUS Retail Sports and Outdoors brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| bcf.com.au | 11.27 |
| mountainwarehouse.com | 8.18 |
| 99bikes.com.au | 6.93 |
| amazon.com.au | 5.99 |
| rebelsport.com.au | 4.58 |
| yeti.com | 3.29 |
| bigw.com.au | 2.93 |
| anacondastores.com | 2.63 |
| temu.com | 2.42 |
| kmart.com.au | 2.38 |
| others | 49.4 |
- bcf.com.au - 11.27%
- mountainwarehouse.com - 8.18%
- 99bikes.com.au - 6.93%
- amazon.com.au - 5.99%
- rebelsport.com.au - 4.58%
- yeti.com - 3.29%
- bigw.com.au - 2.93%
- anacondastores.com - 2.63%
- temu.com - 2.42%
- kmart.com.au - 2.38%
- others - 49.4%
Copyright © Adthena. All rights reserved.
In the competitive landscape of Google PPC, ‘others’ dominate with 49.4% click share. BCF leads individual advertisers at 11.27%, followed by Mountain Warehouse at 8.18%, and 99 Bikes at 6.93%.
Share of Spend for the top 10 AUS Retail Sports and Outdoors brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | musclemat.com.au | gymandfitness.com.au | bcf.com.au | amazon.com.au | bigw.com.au | lifespanfitness.com.au | temu.com | nordictrack.com | rebelsport.com.au | dynamofitness.com.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/08/01 | 10.83% | 3.27% | 2.37% | 9.07% | 3.7% | 2.57% | 3.63% | 4.26% | 3.33% | 2.5% |
| 2026/08/02 | 3.04% | 3.98% | 2.13% | 8.9% | 3.48% | 3.51% | 3.24% | 4.78% | 4.15% | 4.77% |
| 2026/08/03 | 2.57% | 3.56% | 5.6% | 8.86% | 3.23% | 4.03% | 3.14% | 4.17% | 4.21% | 3.8% |
| 2026/08/04 | 2.73% | 2.96% | 3% | 9.36% | 1.96% | 3.3% | 2.68% | 4.54% | 4.94% | 3.87% |
| 2026/08/05 | 4.19% | 3.83% | 4.94% | 7.97% | 3.18% | 4.51% | 2.46% | 7.2% | 2.64% | 1.34% |
| 2026/08/06 | 1.5% | 3.35% | 5.2% | 8.51% | 3.54% | 2.96% | 3.49% | 6.15% | 4.13% | 6.18% |
| 2026/08/07 | 6.28% | 2.61% | 4.18% | 6.29% | 2.63% | 3.07% | 3.28% | 6.74% | 3.73% | 2.77% |
| 2026/08/08 | 0.53% | 4.64% | 4.8% | 9.12% | 4.86% | 4.25% | 3.53% | 7.35% | 3.66% | 2.2% |
| 2026/08/09 | 3.83% | 2.88% | 6.67% | 9.2% | 2.45% | 2.15% | 2.29% | 5.21% | 4.55% | 2.35% |
| 2026/08/10 | 7.35% | 2.5% | 4.31% | 11.82% | 2.78% | 3.13% | 2.08% | 4.71% | 2.91% | 4.27% |
| 2026/08/11 | 4.49% | 2.27% | 3.87% | 6.99% | 2% | 2.35% | 5.67% | 3.65% | 3.19% | 8.04% |
| 2026/08/12 | 1.28% | 3.36% | 6.01% | 5.95% | 1.57% | 3.17% | 2.42% | 5.87% | 11.76% | 1.35% |
| 2026/08/13 | 0.69% | 3.21% | 10.3% | 6.41% | 2.54% | 5.22% | 3.17% | 5.8% | 7.05% | 1.98% |
| 2026/08/14 | 0.36% | 3.34% | 6.15% | 4.82% | 4.24% | 3.12% | 2.59% | 5.22% | 5.14% | 6.8% |
| 2026/08/15 | 0% | 2.84% | 3.24% | 7.71% | 4.39% | 3.9% | 3.86% | 4.82% | 5.83% | 6.74% |
| 2026/08/16 | 1.56% | 3.68% | 5.85% | 5.99% | 2.65% | 4.13% | 2.61% | 6.05% | 7.26% | 2.14% |
| 2026/08/17 | 1.22% | 3.56% | 8.22% | 8.65% | 3.79% | 5.32% | 2.61% | 6.39% | 4.48% | 1.18% |
| 2026/08/18 | 0.68% | 3.62% | 2.16% | 7.55% | 4.34% | 4.36% | 2.67% | 6.81% | 3.96% | 1.8% |
| 2026/08/19 | 1.54% | 2.95% | 2.13% | 10.98% | 3.18% | 3.8% | 2.4% | 5.45% | 5.26% | 4.04% |
| 2026/08/20 | 0.45% | 4.16% | 5.42% | 9.54% | 3.13% | 4.28% | 2.13% | 4.51% | 4.64% | 3.75% |
| 2026/08/21 | 2.5% | 3.89% | 6.05% | 7.16% | 3.82% | 5.27% | 2.29% | 6.59% | 7.77% | 1.3% |
| 2026/08/22 | 3.97% | 3.08% | 4.37% | 6.82% | 5.43% | 3.25% | 3.18% | 3.23% | 2.5% | 1.66% |
| 2026/08/23 | 2.47% | 3.19% | 3.57% | 6.92% | 5.84% | 3.89% | 2.41% | 2.54% | 4.25% | 1.68% |
| 2026/08/24 | 5.26% | 2.99% | 6.26% | 7.6% | 3.11% | 3.24% | 3.08% | 5.54% | 3.64% | 3.25% |
| 2026/08/25 | 2.05% | 3.7% | 7.44% | 8.23% | 3.4% | 3.75% | 3.04% | 3.83% | 3.2% | 3.96% |
| 2026/08/26 | 2.41% | 3.18% | 4.33% | 5.89% | 6.18% | 3.1% | 2.31% | 2.83% | 2.58% | 1.26% |
| 2026/08/27 | 8.73% | 4% | 5.18% | 5.42% | 4.31% | 3.09% | 2.27% | 3.61% | 3.23% | 1.88% |
| 2026/08/28 | 0.83% | 3.34% | 4.9% | 4.39% | 4.46% | 3.52% | 3.42% | 2.78% | 3.01% | 4.9% |
| 2026/08/29 | 9.41% | 2.38% | 4.43% | 8.49% | 3.91% | 2.96% | 2.13% | 3.41% | 3.09% | 4.42% |
| 2026/08/30 | 3.32% | 4.04% | 3.62% | 4.71% | 2.95% | 4.12% | 3% | 3.28% | 3.82% | 6.02% |
| 2026/08/31 | 7.95% | 5.01% | 4.69% | 4.56% | 4.56% | 4.32% | 3% | 2.37% | 1.59% | 1.46% |
- musclemat.com.au
- gymandfitness.com.au
- bcf.com.au
- amazon.com.au
- bigw.com.au
- lifespanfitness.com.au
- temu.com
- nordictrack.com
- rebelsport.com.au
- dynamofitness.com.au
Copyright © Adthena. All rights reserved.
In August 2026, Amazon.com.au led PPC spend, peaking on the 10th. Musclemat.com.au showed volatility, while BCF.com.au surged mid-month. Gymandfitness.com.au maintained steady growth, concluding with a strong finish.
Competitor Count for AUS Retail Sports and Outdoors
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/08/01 | 822 |
| 2026/08/02 | 818 |
| 2026/08/03 | 817 |
| 2026/08/04 | 837 |
| 2026/08/05 | 706 |
| 2026/08/06 | 707 |
| 2026/08/07 | 689 |
| 2026/08/08 | 646 |
| 2026/08/09 | 664 |
| 2026/08/10 | 684 |
| 2026/08/11 | 750 |
| 2026/08/12 | 639 |
| 2026/08/13 | 635 |
| 2026/08/14 | 654 |
| 2026/08/15 | 649 |
| 2026/08/16 | 626 |
| 2026/08/17 | 633 |
| 2026/08/18 | 612 |
| 2026/08/19 | 526 |
| 2026/08/20 | 563 |
| 2026/08/21 | 561 |
| 2026/08/22 | 678 |
| 2026/08/23 | 681 |
| 2026/08/24 | 661 |
| 2026/08/25 | 700 |
| 2026/08/26 | 674 |
| 2026/08/27 | 692 |
| 2026/08/28 | 727 |
| 2026/08/29 | 725 |
| 2026/08/30 | 703 |
| 2026/08/31 | 692 |
Copyright © Adthena. All rights reserved.
August began with 822 advertisers, fluctuating throughout the month, reaching a low of 526 on the 19th. The month concluded with 692 advertisers, reflecting a dynamic landscape.
