Share of Clicks for top 10 AUS Retail Sports and Outdoors brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| temu.com | 6.34 |
| anacondastores.com | 6.09 |
| bcf.com.au | 5.14 |
| yeti.com | 4.82 |
| 99bikes.com.au | 4.54 |
| mountainwarehouse.com | 4.02 |
| bigw.com.au | 3.62 |
| amazon.com.au | 3.6 |
| gymandfitness.com.au | 3.5 |
| kmart.com.au | 3.01 |
| others | 55.32 |
- temu.com - 6.34%
- anacondastores.com - 6.09%
- bcf.com.au - 5.14%
- yeti.com - 4.82%
- 99bikes.com.au - 4.54%
- mountainwarehouse.com - 4.02%
- bigw.com.au - 3.62%
- amazon.com.au - 3.6%
- gymandfitness.com.au - 3.5%
- kmart.com.au - 3.01%
- others - 55.32%
Copyright © Adthena. All rights reserved.
In the competitive landscape, ‘others’ dominate with 55.32% click share, while ‘temu.com’ leads individual advertisers at 6.34%, followed by ‘anacondastores.com’ at 6.09%.
Share of Spend for the top 10 AUS Retail Sports and Outdoors brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | kmart.com.au | amazon.com.au | kogan.com | gymandfitness.com.au | bcf.com.au | temu.com | musclemat.com.au | lifespanfitness.com.au | anacondastores.com | bigw.com.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/06/01 | 3.41% | 4.98% | 2.97% | 6.75% | 2.01% | 7.2% | 3.32% | 1.6% | 4.66% | 3.29% |
| 2026/06/02 | 4.23% | 4.99% | 3.44% | 6.29% | 1.46% | 6.8% | 3.97% | 1.84% | 4.15% | 3.22% |
| 2026/06/03 | 3.93% | 5.62% | 2.6% | 5.73% | 3.14% | 6.23% | 2.71% | 1.84% | 4.72% | 3.53% |
| 2026/06/04 | 5.78% | 3.82% | 3.95% | 5.96% | 1.88% | 9.1% | 2.24% | 1.43% | 4.57% | 5.78% |
| 2026/06/05 | 4.76% | 1.85% | 2.95% | 6.6% | 2.28% | 7.8% | 2.77% | 2.19% | 4.49% | 3.93% |
| 2026/06/06 | 4.05% | 1.78% | 2.59% | 6.13% | 2.11% | 6.87% | 2.61% | 3.07% | 4% | 3.74% |
| 2026/06/07 | 3.38% | 3.27% | 2.96% | 6.4% | 2.13% | 5.79% | 3.65% | 2.66% | 3.82% | 3.69% |
| 2026/06/08 | 3.6% | 2.73% | 4.01% | 7.6% | 1.53% | 5.93% | 4.44% | 2.08% | 4.24% | 4% |
| 2026/06/09 | 4.28% | 3.62% | 3.2% | 5.38% | 2.21% | 4.85% | 5.58% | 2.04% | 3.19% | 7.34% |
| 2026/06/10 | 5.78% | 3.65% | 4% | 5.97% | 2.24% | 9.02% | 2.39% | 1.41% | 4.5% | 5.88% |
| 2026/06/11 | 4.86% | 1.89% | 3.02% | 6.79% | 1.27% | 7.9% | 2.94% | 2.13% | 4.59% | 4.06% |
| 2026/06/12 | 4.09% | 1.82% | 2.64% | 6.1% | 1.7% | 6.74% | 2.62% | 3% | 4.04% | 3.82% |
| 2026/06/13 | 3.46% | 3.58% | 3.04% | 6.23% | 1.31% | 5.82% | 3.87% | 2.61% | 3.81% | 3.74% |
| 2026/06/14 | 3.7% | 2.92% | 4.1% | 7.58% | 1.39% | 6.03% | 4.37% | 2.11% | 4.22% | 4.1% |
| 2026/06/15 | 3.55% | 3.8% | 3.35% | 5.63% | 1.94% | 4.93% | 5.49% | 2.12% | 3.22% | 7.55% |
| 2026/06/16 | 5.61% | 3.87% | 4.2% | 5.88% | 1.41% | 9.02% | 2.82% | 1.51% | 4.37% | 5.97% |
| 2026/06/17 | 4.79% | 3.78% | 2.57% | 5.71% | 1.79% | 6.94% | 3.06% | 2.01% | 4% | 3.67% |
| 2026/06/18 | 3.31% | 3.79% | 2.91% | 6.45% | 1.97% | 7.68% | 2.73% | 2.1% | 4.35% | 3.79% |
| 2026/06/19 | 4.03% | 3.65% | 3.29% | 5.98% | 1.78% | 7.7% | 2.41% | 1.99% | 4.19% | 3.98% |
| 2026/06/20 | 2.46% | 5.02% | 3.99% | 5.11% | 4.02% | 6.22% | 0.66% | 4.23% | 2.66% | 1.7% |
| 2026/06/21 | 2.03% | 5.49% | 4.11% | 4.98% | 3.32% | 5.04% | 9.12% | 3.22% | 2.42% | 2.65% |
| 2026/06/22 | 2.63% | 5.95% | 4.81% | 6.13% | 4.82% | 4.57% | 2.47% | 3.51% | 2.89% | 2.26% |
| 2026/06/23 | 2.7% | 5.49% | 4.6% | 5.62% | 3.58% | 3.84% | 2.29% | 4.31% | 3.34% | 2.77% |
| 2026/06/24 | 3.89% | 5.08% | 5.06% | 3.34% | 3.28% | 3.83% | 6.76% | 2.69% | 3.51% | 2.37% |
| 2026/06/25 | 3.14% | 4.62% | 4.38% | 3.11% | 4.23% | 3.93% | 9.41% | 3.33% | 3.71% | 2.4% |
| 2026/06/26 | 1.31% | 3.48% | 5.26% | 5.48% | 4.77% | 3.12% | 1.49% | 4.77% | 4.35% | 1.91% |
| 2026/06/27 | 1.71% | 4.63% | 3.88% | 6% | 2.26% | 4.49% | 5.43% | 4.92% | 4.01% | 2.5% |
| 2026/06/28 | 3.57% | 6.26% | 3.35% | 4.99% | 3.78% | 4.55% | 6.16% | 3.3% | 3.64% | 2.74% |
| 2026/06/29 | 2.06% | 4.96% | 4.15% | 5.49% | 4.1% | 4.55% | 1.03% | 3.44% | 4.66% | 2.11% |
| 2026/06/30 | 5.76% | 4.29% | 4.07% | 4.06% | 3.86% | 3.73% | 2.52% | 2.33% | 2.12% | 1.96% |
- kmart.com.au
- amazon.com.au
- kogan.com
- gymandfitness.com.au
- bcf.com.au
- temu.com
- musclemat.com.au
- lifespanfitness.com.au
- anacondastores.com
- bigw.com.au
Copyright © Adthena. All rights reserved.
June saw dynamic shifts in PPC spend share. Temu.com led early, peaking at 9.10% on June 4. Gymandfitness.com.au maintained strong presence, while musclemat.com.au surged mid-month. By June’s end, Kmart.com.au rebounded significantly.
Competitor Count for AUS Retail Sports and Outdoors
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/06/01 | 1189 |
| 2026/06/02 | 1233 |
| 2026/06/03 | 1184 |
| 2026/06/04 | 1216 |
| 2026/06/05 | 1210 |
| 2026/06/06 | 1223 |
| 2026/06/07 | 1184 |
| 2026/06/08 | 1189 |
| 2026/06/09 | 1172 |
| 2026/06/10 | 1197 |
| 2026/06/11 | 1203 |
| 2026/06/12 | 1189 |
| 2026/06/13 | 1175 |
| 2026/06/14 | 1180 |
| 2026/06/15 | 1165 |
| 2026/06/16 | 1183 |
| 2026/06/17 | 1252 |
| 2026/06/18 | 1245 |
| 2026/06/19 | 1251 |
| 2026/06/20 | 1118 |
| 2026/06/21 | 1094 |
| 2026/06/22 | 1057 |
| 2026/06/23 | 1062 |
| 2026/06/24 | 1076 |
| 2026/06/25 | 1028 |
| 2026/06/26 | 1058 |
| 2026/06/27 | 1049 |
| 2026/06/28 | 1012 |
| 2026/06/29 | 1055 |
| 2026/06/30 | 1037 |
Copyright © Adthena. All rights reserved.
June began with 1,189 advertisers, peaking at 1,252 mid-month. A decline followed, ending at 1,037.
