Share of Clicks for top 10 US Retail Toys and Games brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| spirithalloween.com | 28.51 |
| target.com | 14.63 |
| walmart.com | 8.75 |
| lego.com | 7.93 |
| amazon.com | 4.69 |
| disneystore.com | 3.05 |
| nuggetcomfort.com | 2.14 |
| groupon.com | 2.02 |
| etsy.com | 1.83 |
| orientaltrading.com | 1.74 |
| others | 24.71 |
- spirithalloween.com - 28.51%
- target.com - 14.63%
- walmart.com - 8.75%
- lego.com - 7.93%
- amazon.com - 4.69%
- disneystore.com - 3.05%
- nuggetcomfort.com - 2.14%
- groupon.com - 2.02%
- etsy.com - 1.83%
- orientaltrading.com - 1.74%
- others - 24.71%
Copyright © Adthena. All rights reserved.
In the toy and games PPC landscape, spirithalloween.com leads with 28.51% click share, followed by others at 24.71%. Target.com captures 14.63%, while Walmart.com holds 8.75%.
Share of Spend for the top 10 US Retail Toys and Games brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | lego.com | target.com | walmart.com | etsy.com | nuggetcomfort.com | amazon.com | bestbuy.com | orientaltrading.com | stickermule.com | spirithalloween.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/12/01 | 23.86% | 8.76% | 5.99% | 1.88% | 2.43% | 8.37% | 0.92% | 6.68% | 1.39% | 6.45% |
| 2025/12/02 | 4.57% | 16.13% | 9.89% | 2.29% | 3.87% | 5.69% | 1.52% | 9.11% | 1.75% | 6.84% |
| 2025/12/03 | 6.48% | 22.36% | 7.6% | 1.96% | 1.85% | 6.57% | 1.49% | 3.16% | 1.91% | 3.45% |
| 2025/12/04 | 6.89% | 16.01% | 6.03% | 1.7% | 1.99% | 8.36% | 1.17% | 5.66% | 2.04% | 13.64% |
| 2025/12/05 | 9.2% | 17.22% | 5.97% | 2.28% | 2.38% | 10.05% | 0.91% | 4.43% | 1.97% | 10.73% |
| 2025/12/06 | 13.33% | 15.01% | 5.21% | 2.33% | 3% | 11.6% | 1.47% | 4.62% | 1.44% | 4.98% |
| 2025/12/07 | 7.71% | 14.79% | 5.73% | 2.47% | 1.47% | 13% | 1.34% | 4.69% | 2.09% | 8.96% |
| 2025/12/08 | 8.78% | 13.35% | 7.62% | 2.36% | 4.36% | 12.15% | 0.88% | 1.93% | 2.66% | 8.33% |
| 2025/12/09 | 7.06% | 14.29% | 7.38% | 2.29% | 2.68% | 15.76% | 1.33% | 1.86% | 2.83% | 5.36% |
| 2025/12/10 | 13.98% | 15.4% | 7.09% | 1.93% | 2.2% | 10.53% | 1.22% | 3.08% | 2.21% | 5.3% |
| 2025/12/11 | 15.42% | 14.37% | 6.82% | 2.31% | 2.97% | 9.71% | 1.42% | 3.32% | 1.85% | 3.4% |
| 2025/12/12 | 12.44% | 12.3% | 6.99% | 1.95% | 3.25% | 13.18% | 1.3% | 2.89% | 2.13% | 8.52% |
| 2025/12/13 | 13.11% | 13.13% | 7.47% | 2.57% | 4.2% | 9.83% | 0.97% | 4.93% | 1.82% | 1.27% |
| 2025/12/14 | 8.59% | 14.32% | 7.36% | 2.92% | 2.86% | 12.94% | 0.42% | 3.91% | 0.46% | 1.68% |
| 2025/12/15 | 15.79% | 10.98% | 6.02% | 1.78% | 3.35% | 10.73% | 0.41% | 6.28% | 0.6% | 6.29% |
| 2025/12/16 | 11.41% | 13.08% | 7.63% | 2.14% | 4.13% | 9.94% | 1.51% | 3.89% | 1.44% | 0.73% |
| 2025/12/17 | 13.21% | 12.09% | 8.27% | 2.02% | 3.36% | 9.7% | 0.98% | 2.71% | 0.91% | 1.2% |
| 2025/12/18 | 9.97% | 15.56% | 18.03% | 2.9% | 2.85% | 7.04% | 1.16% | 1.75% | 0.92% | 0.83% |
| 2025/12/19 | 9.95% | 17.28% | 17.8% | 2.51% | 3.93% | 3.46% | 1.67% | 1.68% | 0.76% | 0.56% |
| 2025/12/20 | 7.67% | 20.53% | 16.08% | 2.75% | 3.45% | 3.37% | 1.78% | 1.49% | 0.88% | 3.95% |
| 2025/12/21 | 8.42% | 24.07% | 14.43% | 3.04% | 2.09% | 3.47% | 1.9% | 1.14% | 0.61% | 2.4% |
| 2025/12/22 | 9.28% | 30.64% | 17% | 2.12% | 1.61% | 2.7% | 1.48% | 0.9% | 0.63% | 0.3% |
| 2025/12/23 | 13.6% | 27.2% | 15.82% | 2.31% | 2.02% | 2.61% | 1.78% | 1.09% | 0.77% | 0.64% |
| 2025/12/24 | 16.18% | 29.91% | 10.91% | 2.22% | 0.76% | 2.69% | 2.36% | 1.31% | 1.58% | 2.15% |
| 2025/12/25 | 16.6% | 25.92% | 13.22% | 3.24% | 0.92% | 2.83% | 1.88% | 1.68% | 1.54% | 0.99% |
| 2025/12/26 | 17.75% | 16.6% | 10.68% | 4.01% | 2.07% | 4.41% | 2.02% | 2.48% | 2.23% | 1.01% |
| 2025/12/27 | 15.41% | 17.89% | 12.27% | 3.49% | 0.62% | 4.97% | 2.22% | 2.11% | 1.48% | 0.18% |
| 2025/12/28 | 14.58% | 16.06% | 12.44% | 3.41% | 2.14% | 4.59% | 2% | 2.07% | 1.78% | 0.68% |
| 2025/12/29 | 10.83% | 12.46% | 9.51% | 3.65% | 2.39% | 4.56% | 1.79% | 2.39% | 2.49% | 7.47% |
| 2025/12/30 | 14.31% | 15.03% | 11.01% | 3.71% | 1.38% | 3.13% | 2.04% | 2.68% | 2.88% | 0.61% |
| 2025/12/31 | 24.77% | 13.82% | 9.91% | 3.69% | 2.85% | 2.22% | 1.64% | 1.59% | 1.28% | 0.53% |
- lego.com
- target.com
- walmart.com
- etsy.com
- nuggetcomfort.com
- amazon.com
- bestbuy.com
- orientaltrading.com
- stickermule.com
- spirithalloween.com
Copyright © Adthena. All rights reserved.
In December 2025, Target.com led PPC spend, peaking at 30.64% on December 22. Lego.com saw fluctuations, ending strong at 24.77%. Walmart.com surged mid-month, while Amazon.com declined. Etsy.com and Nuggetcomfort.com showed steady growth.
Competitor Count for US Retail Toys and Games
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/12/01 | 1174 |
| 2025/12/02 | 1222 |
| 2025/12/03 | 1386 |
| 2025/12/04 | 1135 |
| 2025/12/05 | 1171 |
| 2025/12/06 | 1136 |
| 2025/12/07 | 1088 |
| 2025/12/08 | 1041 |
| 2025/12/09 | 1093 |
| 2025/12/10 | 1135 |
| 2025/12/11 | 1113 |
| 2025/12/12 | 1099 |
| 2025/12/13 | 1052 |
| 2025/12/14 | 1051 |
| 2025/12/15 | 1007 |
| 2025/12/16 | 1087 |
| 2025/12/17 | 978 |
| 2025/12/18 | 1388 |
| 2025/12/19 | 1356 |
| 2025/12/20 | 1394 |
| 2025/12/21 | 1397 |
| 2025/12/22 | 1666 |
| 2025/12/23 | 1593 |
| 2025/12/24 | 1454 |
| 2025/12/25 | 1396 |
| 2025/12/26 | 1307 |
| 2025/12/27 | 1355 |
| 2025/12/28 | 1320 |
| 2025/12/29 | 1290 |
| 2025/12/30 | 1301 |
| 2025/12/31 | 1302 |
Copyright © Adthena. All rights reserved.
December began with 1,174 advertisers, peaking at 1,666 on the 22nd. The month ended with 1,302 advertisers, showcasing a dynamic fluctuation throughout.
