Share of Clicks for top 10 US Retail Toys and Games brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| lego.com | 11.72 |
| target.com | 11.59 |
| walmart.com | 9.02 |
| disneystore.com | 5.63 |
| nuggetcomfort.com | 4.57 |
| temu.com | 3.83 |
| buildabear.com | 2.66 |
| nintendo.com | 2.41 |
| etsy.com | 2.41 |
| groupon.com | 2.37 |
| others | 43.79 |
- lego.com - 11.72%
- target.com - 11.59%
- walmart.com - 9.02%
- disneystore.com - 5.63%
- nuggetcomfort.com - 4.57%
- temu.com - 3.83%
- buildabear.com - 2.66%
- nintendo.com - 2.41%
- etsy.com - 2.41%
- groupon.com - 2.37%
- others - 43.79%
Copyright © Adthena. All rights reserved.
In the toy and games PPC landscape, “others” dominate with 43.79% click share, while Lego leads individual brands at 11.72%, closely followed by Target at 11.59%.
Share of Spend for the top 10 US Retail Toys and Games brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | lego.com | nuggetcomfort.com | walmart.com | target.com | groupon.com | temu.com | etsy.com | amazon.com | wayfair.com | ebay.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/02/01 | 11.55% | 4.16% | 13.95% | 10.27% | 1.72% | 3.88% | 3.92% | 0.76% | 2.31% | 2.14% |
| 2026/02/02 | 24.13% | 4.71% | 6.23% | 6.13% | 2.7% | 3.11% | 3.21% | 3.88% | 1.1% | 1.48% |
| 2026/02/03 | 12.56% | 3.01% | 10.73% | 11.66% | 1.89% | 3.49% | 1.85% | 2.47% | 1.82% | 2.01% |
| 2026/02/04 | 13.62% | 5.18% | 10.18% | 9.33% | 2.29% | 3.79% | 1.76% | 1.82% | 1.9% | 2.03% |
| 2026/02/05 | 13.19% | 8.73% | 4.81% | 9.28% | 2.08% | 2.96% | 2.25% | 1.48% | 2.23% | 1.96% |
| 2026/02/06 | 14.75% | 3.74% | 5.14% | 10.58% | 2.64% | 2.96% | 2.03% | 1.5% | 1.76% | 2.28% |
| 2026/02/07 | 12.48% | 6.37% | 6.12% | 10.73% | 2.36% | 3.59% | 2.62% | 1.78% | 1.99% | 2.82% |
| 2026/02/08 | 15.35% | 5.27% | 5.82% | 10.6% | 2.91% | 3.14% | 1.83% | 2.34% | 2.46% | 2.22% |
| 2026/02/09 | 16% | 4.37% | 7.1% | 9.34% | 3.18% | 3.6% | 2.03% | 2.5% | 1.94% | 2.2% |
| 2026/02/10 | 21.52% | 8.44% | 5.07% | 9.13% | 2.94% | 3.73% | 1.8% | 1.64% | 1.24% | 2.39% |
| 2026/02/11 | 18.67% | 6.03% | 6.1% | 6.84% | 3.03% | 3.28% | 1.89% | 2.21% | 1.72% | 2.11% |
| 2026/02/12 | 13.12% | 8.68% | 4.78% | 9.23% | 2.09% | 2.95% | 2.25% | 1.47% | 2.23% | 1.95% |
| 2026/02/13 | 14.69% | 3.73% | 5.12% | 10.54% | 2.63% | 2.96% | 2.02% | 1.5% | 1.76% | 2.29% |
| 2026/02/14 | 12.43% | 6.33% | 6.09% | 10.67% | 2.35% | 3.58% | 2.61% | 1.77% | 1.98% | 2.84% |
| 2026/02/15 | 15.28% | 5.25% | 5.8% | 10.55% | 2.9% | 3.14% | 1.84% | 2.33% | 2.46% | 2.22% |
| 2026/02/16 | 15.91% | 4.34% | 7.06% | 9.29% | 3.18% | 3.58% | 2.02% | 2.48% | 1.93% | 2.2% |
| 2026/02/17 | 21.7% | 6.54% | 3.84% | 6.56% | 3.74% | 5.71% | 2.47% | 1.83% | 1.84% | 0.99% |
| 2026/02/18 | 20.73% | 5.84% | 8.2% | 7.08% | 3.11% | 4.52% | 3.24% | 2.44% | 1.64% | 1.62% |
| 2026/02/19 | 18.3% | 7.85% | 8.31% | 7.44% | 2.91% | 3.09% | 2.82% | 2.36% | 2.03% | 1.46% |
| 2026/02/20 | 23.34% | 5.61% | 6.69% | 5.67% | 5.69% | 2.59% | 2.14% | 2.02% | 1.35% | 0.89% |
| 2026/02/21 | 23.7% | 3.18% | 6.79% | 5.35% | 5.39% | 2.26% | 3.2% | 3.72% | 1.54% | 1.15% |
| 2026/02/22 | 17.02% | 7.09% | 7.44% | 7.37% | 3.9% | 4.64% | 3.86% | 4.31% | 1.76% | 1.31% |
| 2026/02/23 | 19.88% | 8.13% | 5.28% | 4.75% | 4.59% | 3.3% | 2.83% | 5.14% | 1.17% | 1.13% |
| 2026/02/24 | 18.69% | 3.27% | 7.08% | 6.02% | 2.99% | 4.32% | 3.04% | 3.59% | 2.26% | 2.25% |
| 2026/02/25 | 19.04% | 8.54% | 7.11% | 5.34% | 2.73% | 3.89% | 3.09% | 2.16% | 2.44% | 2.51% |
| 2026/02/26 | 19.37% | 10.52% | 9.03% | 5.84% | 3.31% | 4.09% | 2.23% | 2.39% | 1.89% | 1.95% |
| 2026/02/27 | 20.17% | 11.66% | 7.86% | 5.53% | 2.85% | 3.44% | 2.26% | 2% | 2.2% | 2.32% |
| 2026/02/28 | 19.81% | 14.12% | 5.84% | 5.15% | 4.48% | 3.61% | 2.67% | 2.03% | 1.79% | 1.6% |
- lego.com
- nuggetcomfort.com
- walmart.com
- target.com
- groupon.com
- temu.com
- etsy.com
- amazon.com
- wayfair.com
- ebay.com
Copyright © Adthena. All rights reserved.
Lego.com dominated February with fluctuating spend, peaking mid-month. Nuggetcomfort.com surged late, while Walmart and Target showed steady patterns. Amazon and Groupon had notable spikes, ending with diverse trends across domains.
Competitor Count for US Retail Toys and Games
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/02/01 | 1580 |
| 2026/02/02 | 1134 |
| 2026/02/03 | 1686 |
| 2026/02/04 | 1610 |
| 2026/02/05 | 1651 |
| 2026/02/06 | 1560 |
| 2026/02/07 | 1605 |
| 2026/02/08 | 1512 |
| 2026/02/09 | 1457 |
| 2026/02/10 | 1422 |
| 2026/02/11 | 1401 |
| 2026/02/12 | 1651 |
| 2026/02/13 | 1560 |
| 2026/02/14 | 1605 |
| 2026/02/15 | 1512 |
| 2026/02/16 | 1457 |
| 2026/02/17 | 994 |
| 2026/02/18 | 1187 |
| 2026/02/19 | 1177 |
| 2026/02/20 | 1035 |
| 2026/02/21 | 985 |
| 2026/02/22 | 1179 |
| 2026/02/23 | 1123 |
| 2026/02/24 | 1211 |
| 2026/02/25 | 1174 |
| 2026/02/26 | 1068 |
| 2026/02/27 | 1145 |
| 2026/02/28 | 1163 |
Copyright © Adthena. All rights reserved.
February began with 1,580 advertisers, peaking at 1,686 on the 3rd. Mid-month saw a decline, reaching 994 on the 17th. The month concluded with 1,163 advertisers.
