US Services Consulting - PPC Market Share Analysis November 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Consulting – US

Google AI Overview visibility for Services Consulting US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 31.0445199972
68.9554800028
31%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 44
56
44%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 6%
Transactional 3%
Navigational 2%
Seasonal 0%
Local 1%
Problem Solving 35%

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Market Exposure

Share of Clicks for top 10 US Services Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
beenverified.com 10.21
spokeo.com 4.37
thumbtack.com 3.91
truthfinder.com 3.85
peoplefinders.com 3.55
eharmony.com 2.81
whitepages.com 2.59
intelius.com 2.55
terminix.com 2.18
information.com 2.13
others 61.85
  • beenverified.com - 10.21%
  • spokeo.com - 4.37%
  • thumbtack.com - 3.91%
  • truthfinder.com - 3.85%
  • peoplefinders.com - 3.55%
  • eharmony.com - 2.81%
  • whitepages.com - 2.59%
  • intelius.com - 2.55%
  • terminix.com - 2.18%
  • information.com - 2.13%
  • others - 61.85%

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In the PPC landscape, ‘beenverified.com’ leads with 10.21% click share, while ‘others’ dominate at 61.85%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Services Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date terminix.com beenverified.com truthfinder.com forbes.com servpro.com yelp.com spokeo.com thumbtack.com betterhelp.com orkin.com
2025/11/01 5.81% 4.64% 2.87% 2.93% 7.63% 1.7% 2.17% 2.56% 3.12% 4%
2025/11/02 5.6% 4.43% 2.5% 3.09% 7.32% 2.27% 1.95% 2.49% 2.92% 3.99%
2025/11/03 5.61% 5.08% 2.59% 2.62% 6.65% 2.09% 2.1% 4.09% 2.36% 3.34%
2025/11/04 7.68% 4.79% 2.89% 2.77% 5.07% 0.89% 2.02% 3.17% 3.02% 3.51%
2025/11/05 6.36% 4.46% 2.64% 3.34% 6.61% 2.58% 2.15% 2.73% 2.97% 2.93%
2025/11/06 6.95% 5.41% 2.61% 3.61% 6.28% 2.31% 2.26% 2.78% 3.48% 2.51%
2025/11/07 6.32% 5.13% 2.13% 2.53% 6.99% 1.86% 1.92% 2.23% 3% 3.01%
2025/11/08 6.6% 5.16% 2.16% 1.42% 5.54% 1.91% 1.73% 1.77% 2.93% 5.75%
2025/11/09 6.83% 5.07% 2.5% 2.84% 5.47% 1.73% 1.66% 1.74% 3.36% 4.62%
2025/11/10 4.44% 5.28% 2.38% 4.18% 4.71% 2.16% 1.81% 4.03% 4.12% 3.97%
2025/11/11 5.35% 5.19% 2.13% 4.05% 3.29% 2.04% 2.01% 4.65% 3.5% 3.7%
2025/11/12 4.05% 5.03% 2.37% 4.22% 4.5% 2.24% 2.13% 3.17% 3.88% 3.4%
2025/11/13 4.99% 5.14% 2.74% 4.55% 6.82% 1.39% 2.3% 2.14% 4.07% 4.36%
2025/11/14 4.37% 4.95% 2.62% 3.63% 4.96% 1.8% 2.08% 2.16% 3.64% 2.53%
2025/11/15 4.67% 4.83% 2.3% 3.41% 3.93% 0.89% 1.86% 2.35% 3.06% 4.06%
2025/11/16 5.77% 4.66% 2.53% 3.62% 2.3% 2.03% 1.97% 2.29% 3.62% 4.52%
2025/11/17 3.21% 4.34% 2.67% 4.46% 4.8% 1.76% 2.37% 4.25% 4.46% 2.68%
2025/11/18 4.94% 3.95% 2.32% 4.84% 3.59% 2.36% 2.04% 3.52% 4.45% 2.82%
2025/11/19 4.69% 4.67% 2.38% 4.43% 3.77% 1.12% 1.96% 2.93% 2.93% 3.1%
2025/11/20 4.46% 4.39% 2.29% 4.18% 5.46% 1.54% 2.3% 2.97% 3.43% 3.34%
2025/11/21 4.69% 5.11% 2.71% 3.35% 3.8% 2.39% 1.85% 2.05% 2.75% 3.47%
2025/11/22 3.88% 4.76% 2.72% 3.51% 5.71% 3.43% 1.9% 2.78% 3.29% 2.9%
2025/11/23 5.38% 4.37% 2.23% 3.66% 3.31% 3.26% 1.59% 2.57% 4.68% 3.05%
2025/11/24 4.59% 4.4% 2.3% 2.5% 7.25% 1.78% 1.89% 3.77% 2.69% 3.47%
2025/11/25 3.87% 4.37% 2.58% 2.28% 4.45% 2.18% 1.94% 2.36% 3.7% 3.83%
2025/11/26 5.25% 3.63% 2.01% 3.43% 5.33% 2.18% 2.08% 2.69% 3.46% 4.34%
2025/11/27 2.14% 3.28% 2.28% 3.7% 4.31% 2.44% 1.72% 1.9% 3.49% 3.6%
2025/11/28 5.57% 3.25% 2.85% 2.41% 4.1% 2.11% 1.93% 1.97% 2.69% 0.43%
2025/11/29 6.79% 3.6% 2.58% 2.88% 8.49% 2.53% 1.7% 1.76% 4.27% 0.05%
2025/11/30 6.47% 4.92% 3.76% 3.65% 3% 2.9% 2.23% 2.22% 2.17% 0.04%
  • terminix.com
  • beenverified.com
  • truthfinder.com
  • forbes.com
  • servpro.com
  • yelp.com
  • spokeo.com
  • thumbtack.com
  • betterhelp.com
  • orkin.com

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In November 2025, Terminix’s PPC spend share fluctuated, peaking at 7.68% on November 4th, then stabilizing around 6.47% by month’s end. Meanwhile, Servpro saw a significant spike to 8.49% on November 29th, before dropping to 3.0% on November 30th.

Market Exposure

Competitor Count for US Services Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/11/01 2562
2025/11/02 2633
2025/11/03 2743
2025/11/04 2616
2025/11/05 2700
2025/11/06 2625
2025/11/07 2665
2025/11/08 2548
2025/11/09 2486
2025/11/10 2713
2025/11/11 2547
2025/11/12 2677
2025/11/13 2663
2025/11/14 2674
2025/11/15 2479
2025/11/16 2528
2025/11/17 2599
2025/11/18 2593
2025/11/19 2637
2025/11/20 2553
2025/11/21 2576
2025/11/22 2422
2025/11/23 2432
2025/11/24 2592
2025/11/25 2554
2025/11/26 2560
2025/11/27 2587
2025/11/28 2609
2025/11/29 2456
2025/11/30 2498

Copyright © Adthena. All rights reserved.

November saw fluctuating advertiser numbers, peaking at 2,743 on November 3rd, then declining to 2,422 by November 22nd, ending at 2,498.

Campaign Efficiency

Market Loss & Market Gains for US Services Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
ssa.gov 1.52%
peoplefinders.com 0.98%
10bestbackgroundcheck.com 0.41%
eharmony.com 0.3%
govplus.com 0.29%
orkin.com -0.36%
terminix.com -0.41%
whitepages.com -0.46%
intelius.com -0.48%
beenverified.com -2.03%

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Peoplefinders.com and ssa.gov saw significant click share growth, while beenverified.com experienced the largest decline.

Campaign Efficiency

US Services Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date beenverified.com truthfinder.com terminix.com spokeo.com peoplefinders.com information.com forbes.com thumbtack.com intelius.com betterhelp.com
2025/11/01 8.48% 4.42% 3.57% 3.91% 1.38% 2.94% 1.83% 2.61% 1.51% 1.97%
2025/11/02 7.83% 3.89% 3.43% 3.45% 1.3% 2.25% 2.27% 2.47% 1.99% 2.15%
2025/11/03 9.04% 4.04% 3.41% 3.68% 1.27% 2.02% 1.84% 4.12% 1.67% 1.8%
2025/11/04 8.12% 4.77% 4.28% 3.63% 1.25% 2.32% 2.05% 3.37% 2.27% 2.3%
2025/11/05 7.52% 4.21% 3.83% 3.75% 2.17% 2.48% 2.16% 2.99% 2.26% 2.12%
2025/11/06 9.48% 3.97% 3.82% 4.13% 2.78% 2.75% 2.55% 2.92% 2.06% 2.42%
2025/11/07 9.41% 3.36% 4.16% 3.47% 2.48% 2.3% 1.77% 2.59% 2.44% 2.29%
2025/11/08 9.35% 3.18% 3.8% 3.18% 1.67% 1.67% 1.07% 1.99% 1.92% 2.04%
2025/11/09 8.68% 3.76% 3.68% 2.87% 1.65% 2.1% 1.93% 1.8% 2.25% 2.18%
2025/11/10 9.15% 3.84% 2.78% 3.31% 1.57% 3.36% 2.54% 4.32% 1.7% 2.48%
2025/11/11 8.82% 3.14% 3.35% 3.53% 2.6% 1.93% 2.39% 4.58% 2.03% 2.19%
2025/11/12 8.56% 3.71% 2.66% 3.93% 2.9% 1.6% 2.57% 3.4% 2.33% 2.34%
2025/11/13 8.7% 4.22% 3.3% 4.16% 3% 1.69% 2.82% 2.28% 2.42% 2.45%
2025/11/14 8.38% 4.28% 2.63% 3.8% 2.96% 1.47% 2.2% 2.18% 2.71% 2.37%
2025/11/15 8.32% 3.53% 2.95% 3.31% 3.43% 1.19% 2.1% 2.41% 2.52% 2.08%
2025/11/16 8.12% 3.95% 3.5% 3.49% 2.28% 1.72% 2.23% 2.11% 2.29% 2.11%
2025/11/17 7.52% 4.23% 2.18% 4.32% 2.64% 1.74% 2.61% 4.23% 2.04% 2.64%
2025/11/18 7.02% 3.58% 3.02% 3.63% 2.74% 2.18% 2.76% 3.74% 1.81% 2.53%
2025/11/19 7.8% 3.56% 2.98% 3.37% 3.31% 2.43% 2.78% 3.03% 1.81% 1.82%
2025/11/20 7.49% 3.33% 2.89% 4.2% 3.56% 1.95% 2.82% 3.12% 1.82% 2.13%
2025/11/21 8.29% 4.05% 2.85% 3.16% 3.62% 1.59% 2.09% 2.42% 2.27% 1.63%
2025/11/22 7.91% 4.2% 2.4% 3.34% 3.89% 1.37% 2.03% 2.59% 2.5% 1.81%
2025/11/23 7.47% 3.45% 3.21% 2.75% 2.35% 1.23% 1.97% 2.56% 1.94% 2.74%
2025/11/24 7.26% 3.55% 2.71% 3.3% 2.62% 1.68% 1.81% 4.02% 2.2% 1.73%
2025/11/25 6.88% 3.76% 2.57% 3.39% 2.79% 1.78% 1.55% 2.55% 1.45% 2.21%
2025/11/26 6.07% 2.91% 3.31% 3.7% 3.13% 1.26% 1.95% 2.71% 1.39% 2.17%
2025/11/27 5.17% 3.54% 1.47% 3.09% 4.62% 1.33% 2.16% 2.08% 1.42% 2.03%
2025/11/28 5.12% 4.11% 3.25% 3.36% 3.01% 2.15% 1.36% 1.94% 1.47% 1.73%
2025/11/29 5.79% 4.13% 4.03% 3.15% 2.96% 1.25% 1.97% 1.79% 1.75% 2.71%
2025/11/30 7.03% 5.04% 3.81% 3.7% 3.41% 2.83% 2.1% 1.94% 1.66% 1.37%
  • beenverified.com
  • truthfinder.com
  • terminix.com
  • spokeo.com
  • peoplefinders.com
  • information.com
  • forbes.com
  • thumbtack.com
  • intelius.com
  • betterhelp.com

Copyright © Adthena. All rights reserved.

In November 2025, beenverified.com led with fluctuating impressions, peaking early and declining later. truthfinder.com and terminix.com showed varied trends, while spokeo.com remained steady. peoplefinders.com and information.com had modest shares. The month concluded with diverse performances.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Services Consulting - Last month
  1. 1
    Accenture https://www.accenture.com

    Together, We Are Reinventing — Business & Technology Consulting Partner Of The NFL, Supporting The Drive For Innovation. We...

  2. 2
    Don't Waste Your Money | Just Enter A Name & State https://www.beenverified.com

    Our People Search Technology Makes It As Easy As Ever To Locate People, Try BeenVerified®

  3. 3
    Virtual Couples Therapy https://www.betterhelp.com

    No Waiting Rooms or Driving — Our Licensed Therapists are Ready to Help. Now is the Time to Put Your Relationship First. Weekly...

  4. 4
    People Search - Lookup Free - Search Free https://search.peoplefinders.com › people-search

    It's easy! 【1】 Enter a name 【2】 See phone number, current & previous addresses, & more. Search by name to see phone, address, age, relatives, criminal history & more.

  5. 5
    Update Your Business Info https://business.yelp.com › yelp › business

    Add Your Business — Claim Your Free Business Page To Connect With Millions Of Yelp Visitors. It's Quick & Easy

Copyright © Adthena. All rights reserved.

Accenture leads with innovation, partnering with the NFL to drive change. BeenVerified and PeopleFinders simplify people searches, emphasizing ease and accessibility. BetterHelp offers convenient virtual therapy, prioritizing relationships. Yelp empowers businesses to connect with millions effortlessly.

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