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US Services Consulting - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Services Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
beenverified.com 13.6
eharmony.com 3.92
ssa.gov 3.63
spokeo.com 3.51
thumbtack.com 3.28
truthfinder.com 2.58
state.gov 2.56
peoplefinders.com 2.38
deloitte.com 2.12
information.com 1.93
others 60.49

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In the PPC landscape, “others” dominate with 60.49% click share, while beenverified.com leads individual advertisers at 13.6%.

Market Exposure

Share of Spend for the top 10 US Services Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date betterhelp.com beenverified.com forbes.com terminix.com thumbtack.com yelp.com legalzoom.com top10.com rula.com servpro.com
2025/04/01 5.22% 4.81% 3.86% 2.87% 3.2% 3.71% 2.3% 2.28% 2.09% 0.76%
2025/04/02 6.47% 4.43% 4.23% 2.02% 3.02% 4.26% 2.06% 3.11% 2.32% 3.31%
2025/04/03 6.09% 5.24% 3.77% 2.76% 2.51% 5.37% 2.04% 2.51% 2.41% 1.98%
2025/04/04 5.35% 5.37% 4.46% 4.22% 1.87% 3.87% 2.54% 2.35% 1.97% 1.63%
2025/04/05 5.83% 5.56% 3.48% 2.86% 1.95% 3.68% 1.98% 3.17% 2.48% 1.91%
2025/04/06 4.79% 5.26% 3.52% 2.93% 1.96% 4.66% 2.15% 2.8% 1.74% 1.96%
2025/04/07 5.18% 3.85% 3.55% 1.83% 3.5% 4.89% 1.93% 2.7% 2.7% 2.1%
2025/04/08 6.31% 4.75% 3.47% 4.86% 3.06% 2.9% 1.84% 2.92% 2.75% 2.42%
2025/04/09 5.59% 4.83% 3.66% 2.5% 3.06% 5.07% 1.99% 3.32% 2.47% 3.46%
2025/04/10 5.34% 4.96% 3.47% 3.75% 2.84% 4.09% 1.93% 3.38% 2.22% 2.31%
2025/04/11 6.79% 3.15% 4.35% 2.7% 2% 4.73% 2% 3.4% 2.79% 3.34%
2025/04/12 6.34% 3.94% 3.17% 2.7% 2.69% 3.75% 2.61% 3.34% 3.01% 2.67%
2025/04/13 6.01% 5% 3.99% 2.42% 2% 3.88% 2.2% 2.73% 2.55% 3.18%
2025/04/14 5.47% 3.72% 3.88% 2.67% 3.77% 4.03% 2.17% 2.16% 2% 2.1%
2025/04/15 5.5% 5.74% 2.76% 4.2% 2.9% 4.56% 2.1% 2.81% 2.38% 3.43%
2025/04/16 6.36% 4.47% 2.45% 3.55% 2.61% 4.71% 2.49% 2.17% 2.38% 2.26%
2025/04/17 2.11% 7.02% 0.61% 0.91% 0.93% 1.05% 2.65% 1.31% 0.16% 3.87%
2025/04/18 4.89% 4.96% 3.11% 6.66% 1.82% 3.38% 1.7% 2.11% 1.87% 1.66%
2025/04/19 5.16% 5.05% 3.14% 6.62% 2.53% 3.75% 2.05% 2.84% 1.74% 2.11%
2025/04/20 6.35% 3.31% 3.8% 2.8% 3.29% 5.06% 2.47% 2.44% 2.95% 2.42%
2025/04/21 6.7% 3.97% 3.97% 3.54% 3.71% 4.63% 2.35% 2.49% 2.68% 2.46%
2025/04/22 6.75% 4.59% 4.03% 3.83% 4.23% 3.57% 2.36% 2.49% 1.78% 2.1%
2025/04/23 6.13% 4.21% 4.02% 3.86% 3.18% 3.73% 2.22% 1.96% 2.29% 2.02%
2025/04/24 6.78% 4.67% 3.98% 3.34% 3.17% 2.83% 2.41% 2.07% 2.08% 1.97%
2025/04/25 4.92% 4.57% 3% 1.98% 2.73% 3.81% 3.12% 1.92% 1.87% 2.83%
2025/04/26 4.78% 6.3% 2.83% 4.66% 1.62% 4.29% 2.62% 2.14% 1.59% 2.7%
2025/04/27 5.68% 4.98% 3.08% 4.43% 2.17% 3.65% 2.75% 2.03% 1.65% 2.96%
2025/04/28 5.98% 4% 4.11% 3.95% 4.2% 3.49% 3.62% 1.78% 1.59% 2.65%
2025/04/29 7.45% 4.48% 3.5% 3.78% 3.75% 1.98% 2.67% 3.06% 1.12% 2.71%
2025/04/30 7.65% 5.85% 4% 3.69% 3.45% 2.82% 2.58% 2.38% 1.77% 1.42%

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In April 2025, BetterHelp’s ad spend peaked at 7.65% on the 30th, showing a steady rise. Meanwhile, BeenVerified fluctuated, ending at 5.85%. Forbes saw a dip mid-month, closing at 4.0%. Terminix experienced a significant spike on the 18th, reaching 6.66%. Thumbtack’s spend varied, finishing at 3.45%. Yelp’s spend decreased towards month’s end, closing at 2.82%. LegalZoom remained stable, ending at 2.58%. Top10.com showed fluctuations, closing at 2.38%. Rula’s spend decreased, ending at 1.77%. Servpro’s spend was inconsistent, finishing at 1.42%.

Market Exposure

Competitor Count for US Services Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 3031
2025/04/02 2820
2025/04/03 3046
2025/04/04 3221
2025/04/05 2924
2025/04/06 2959
2025/04/07 2949
2025/04/08 3000
2025/04/09 2741
2025/04/10 2937
2025/04/11 2698
2025/04/12 2547
2025/04/13 2590
2025/04/14 2824
2025/04/15 2761
2025/04/16 2877
2025/04/17 2524
2025/04/18 3073
2025/04/19 2997
2025/04/20 2634
2025/04/21 2854
2025/04/22 2972
2025/04/23 2950
2025/04/24 2926
2025/04/25 2669
2025/04/26 2656
2025/04/27 2609
2025/04/28 2853
2025/04/29 2772
2025/04/30 2576

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April saw fluctuating advertiser numbers, peaking at 3,221 on April 4th. The month concluded with a decrease to 2,576.

Campaign Efficiency

Market Loss & Market Gains for US Services Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
translated.com 1.84%
christianlingua.com 1.69%
intelius.com 0.64%
whitepages.com 0.41%
ancestorrecords.org 0.39%
amazon.com -0.62%
spokeo.com -0.64%
state.gov -0.88%
ssa.gov -0.94%
beenverified.com -1.14%

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Christianlingua.com and translated.com surged in click share, while beenverified.com and ssa.gov saw declines.

Campaign Efficiency

US Services Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date beenverified.com betterhelp.com thumbtack.com truthfinder.com spokeo.com yelp.com ancestorrecords.org top10.com terminix.com amazon.com
2025/04/01 7.25% 2.25% 3.47% 2.6% 3.27% 2.99% 1.85% 1.9% 1.65% 1.17%
2025/04/02 6.81% 3.08% 3.28% 2.9% 2.68% 3.42% 1.3% 2.27% 1.02% 2.71%
2025/04/03 7.53% 2.66% 2.86% 2.97% 3.29% 4.11% 1.12% 1.44% 1.2% 1.91%
2025/04/04 8.12% 2.67% 2.18% 3.67% 4.65% 3.09% 1.63% 1.61% 2.01% 2.27%
2025/04/05 8.23% 2.75% 2.09% 3.25% 4.24% 2.56% 1.64% 2.12% 1.3% 1.86%
2025/04/06 8.54% 2.06% 2.28% 2.76% 3.53% 3.19% 1.25% 2% 1.31% 2.59%
2025/04/07 6.15% 2.48% 3.65% 2.31% 3.13% 3.73% 1.84% 1.74% 1.08% 2.14%
2025/04/08 7.51% 2.96% 3.15% 3.08% 4.18% 2.05% 1.85% 2.11% 2.45% 2.07%
2025/04/09 8.84% 2.42% 3.41% 4.2% 4.14% 3.63% 1.6% 3.53% 1.08% 2.06%
2025/04/10 7.56% 2.82% 2.97% 3.01% 2.61% 3.02% 1.92% 2.24% 2.07% 2.79%
2025/04/11 5.14% 3.06% 2.54% 3.38% 2.62% 3.63% 1.52% 2.31% 1.58% 2.85%
2025/04/12 5.8% 3.11% 3.13% 3.09% 2.08% 3.39% 1.06% 2.01% 1.42% 3.91%
2025/04/13 7.65% 2.96% 2.21% 3.57% 3.47% 2.88% 1.53% 1.97% 1.23% 1.89%
2025/04/14 5.8% 2.92% 4.32% 2.6% 2.82% 3.23% 1.6% 1.65% 1.47% 1.9%
2025/04/15 11.02% 3.2% 3.2% 2.45% 2.98% 3.66% 1.78% 2.11% 1.97% 1.22%
2025/04/16 7.28% 3.35% 2.75% 2.19% 1.99% 3.66% 1.3% 1.75% 1.92% 2.53%
2025/04/17 9.04% 0.88% 0.97% 2.8% 3.27% 0.95% 0.9% 0.99% 0.47% 3.15%
2025/04/18 7.43% 2.29% 2.02% 2.53% 3.51% 2.18% 1.38% 1.64% 2.95% 1.45%
2025/04/19 7.74% 2.3% 2.75% 2.6% 3.65% 2.36% 1.88% 2.36% 3.2% 1.51%
2025/04/20 5.39% 3.1% 3.41% 1.87% 1.83% 3.59% 2.77% 1.74% 1.37% 2.35%
2025/04/21 6.06% 3.48% 4.35% 2.64% 1.82% 3.54% 2.25% 1.74% 1.84% 2.06%
2025/04/22 7.16% 3.4% 4.17% 2.41% 2.55% 2.75% 2.71% 1.86% 1.95% 1.3%
2025/04/23 5.57% 2.74% 3.2% 2.2% 2.15% 2.29% 1.95% 1.13% 1.88% 1.1%
2025/04/24 7.08% 3.61% 3.53% 2.44% 2.53% 2.27% 2.48% 1.41% 1.71% 1.23%
2025/04/25 6.23% 2.25% 2.73% 2.12% 1.43% 2.64% 2.18% 1.12% 0.89% 1%
2025/04/26 9.32% 2.42% 2.03% 2.89% 3.17% 2.94% 2.51% 2.06% 2.3% 1.96%
2025/04/27 7.67% 2.45% 2.41% 3.73% 3.44% 2.66% 2.04% 1.36% 2.03% 1.33%
2025/04/28 5.79% 2.94% 4.61% 2.17% 1.66% 2.55% 2.5% 1.39% 2.02% 1.47%
2025/04/29 6.78% 3.71% 4.14% 2.39% 2.39% 1.75% 2.66% 2.16% 1.95% 1.45%
2025/04/30 8.76% 3.92% 3.89% 3.65% 3.27% 2.48% 2.45% 1.86% 1.74% 1.43%

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In April 2025, beenverified.com led with fluctuating impressions, peaking at 11.02% mid-month. Betterhelp.com and thumbtack.com showed steady growth, while truthfinder.com and spokeo.com had varied trends. Yelp.com and ancestorrecords.org maintained moderate shares, with top10.com and terminix.com trailing. Amazon.com remained consistent, ending the month with 1.43%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Free Ancestry Search | Discover Your Family History https://www.ancestorrecords.org

    Access Billions Of Historical records For Free. Find Out More About Your Ancestors Today.

  2. 2
    Virtual Couples Therapy https://www.betterhelp.com

    No Waiting Rooms or Driving — Our Licensed Therapists are Ready to Help. Now is the Time to Put Your Relationship First.

  3. 3
    my Social Security account | Social Security Online Tools https://www.ssa.gov

    Find Out How Your Age, Date, and Estimated Future Income Affect Your Benefit Estimates.

  4. 4
    U.S. Department of State | Passport Applications https://travel.state.gov › passport › applications

    Planning an International Trip? Make Sure Your Passport Is Up To Date. Apply or Renew Now.

  5. 5
    Add Your Business https://business.yelp.com › yelp › business

    Yelp For Business — Claim Your Free Business Page To Connect With Millions Of Yelp Visitors. It's Quick & Easy

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In the realm of Google’s PPC, five top-performing text ads reveal diverse themes. Ancestorrecords.org captivates with free ancestry searches, promising a journey into family history. Betterhelp.com offers virtual therapy, emphasizing convenience and relationship care. Ssa.gov provides insights into social security benefits, while state.gov ensures travelers’ passports are current. Yelp.com invites businesses to connect with millions, highlighting ease and reach.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.