US Services Consulting - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Consulting – US

Google AI Overview visibility for Services Consulting US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 35.77439363
64.22560637
35%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 41
59
41%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 3%
Navigational 10%
Seasonal 0%
Local 1%
Problem Solving 33%

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Market Exposure

Share of Clicks for top 10 US Services Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
beenverified.com 9.19
truthfinder.com 4.93
spokeo.com 4.34
thumbtack.com 3.99
peoplefinders.com 2.84
eharmony.com 2.73
information.com 2.53
betterhelp.com 2.03
whitepages.com 1.83
deloitte.com 1.83
others 63.76
  • beenverified.com - 9.19%
  • truthfinder.com - 4.93%
  • spokeo.com - 4.34%
  • thumbtack.com - 3.99%
  • peoplefinders.com - 2.84%
  • eharmony.com - 2.73%
  • information.com - 2.53%
  • betterhelp.com - 2.03%
  • whitepages.com - 1.83%
  • deloitte.com - 1.83%
  • others - 63.76%

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In the PPC landscape, ‘beenverified.com’ leads with 9.19% click share, while ‘others’ dominate at 63.76%, overshadowing ‘truthfinder.com’ at 4.93%.

Market Exposure

Share of Spend for the top 10 US Services Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date terminix.com beenverified.com thumbtack.com forbes.com servpro.com truthfinder.com betterhelp.com yelp.com spokeo.com orkin.com
2025/12/01 3.64% 5.09% 3.53% 3.78% 2.93% 2.7% 4.18% 3.28% 2.2% 2.45%
2025/12/02 3.26% 4.53% 2.84% 3.13% 3.18% 3.47% 4.27% 2.18% 2.25% 2.38%
2025/12/03 4.19% 4.34% 2.56% 1.71% 3.33% 3.5% 5.05% 1.86% 2.59% 2.15%
2025/12/04 3.05% 4.63% 2.86% 2.62% 2.78% 3.72% 3.64% 2.3% 1.99% 2.11%
2025/12/05 3.64% 4.18% 2.33% 2.97% 3.38% 3.81% 3.14% 2.36% 2% 2.43%
2025/12/06 4.56% 5.02% 2.65% 3.3% 2.84% 3.25% 4.94% 2.04% 1.87% 3.15%
2025/12/07 2.86% 5.11% 2.46% 4.01% 2.42% 3.24% 3.82% 3.17% 2.09% 2.83%
2025/12/08 2.11% 5.36% 4.76% 3.1% 3.58% 3.75% 5.12% 2.94% 2.56% 2.84%
2025/12/09 1.89% 4.9% 4.02% 3.43% 2.63% 3.78% 5.13% 3.24% 2.19% 3.25%
2025/12/10 3.57% 4.01% 3.21% 3.76% 3.7% 3.49% 5.65% 2.19% 2.34% 3.07%
2025/12/11 3.08% 4.63% 2.11% 2.43% 3.1% 3.6% 5.37% 2.33% 2.15% 3.87%
2025/12/12 4.31% 5.53% 2.74% 1.76% 3.2% 4.07% 5.66% 2.56% 1.85% 3.3%
2025/12/13 3.45% 5.63% 2.42% 2.95% 3.43% 3.75% 5.78% 1.81% 2.3% 3.45%
2025/12/14 4.45% 4.07% 2.27% 2.3% 4.55% 3.57% 5% 4.76% 2.09% 3.11%
2025/12/15 3.23% 4.51% 3.24% 3.11% 3.64% 3.93% 4.56% 3.04% 2.13% 4.6%
2025/12/16 3.08% 4.56% 3.19% 2.75% 3.19% 3.66% 4.13% 2.63% 2.62% 5.34%
2025/12/17 3.34% 5.2% 3.03% 2.43% 3.64% 3.67% 4.53% 1.72% 2.6% 4.38%
2025/12/18 3.21% 5.37% 2.91% 2.69% 2.85% 3.13% 4.67% 2.21% 2.38% 4.52%
2025/12/19 3.4% 5.07% 3.54% 2.99% 3.15% 3.26% 4.29% 2.04% 1.97% 3.74%
2025/12/20 3.87% 5.25% 2.57% 3.54% 3.79% 3.24% 4.33% 2.23% 1.74% 3.86%
2025/12/21 3.86% 4.93% 2.4% 4.65% 2.97% 3.12% 4.93% 3.08% 2.02% 3.47%
2025/12/22 4.12% 4.72% 3.49% 5.02% 2.49% 2.89% 4.65% 2.85% 1.78% 4.13%
2025/12/23 3.59% 4.43% 2.9% 4.36% 2.56% 3.44% 4.53% 3.06% 2.58% 3.28%
2025/12/24 3.28% 5.52% 3% 4.6% 2.81% 4.21% 4.71% 2.41% 1.87% 1.61%
2025/12/25 2.36% 5.13% 3.1% 3.8% 3.37% 3.62% 4.54% 2.71% 1.98% 0.09%
2025/12/26 4.23% 5.26% 2.57% 4.07% 3.36% 3.85% 4.17% 2.21% 1.74% 0.08%
2025/12/27 4.44% 5.16% 2.6% 4.52% 2.42% 3.83% 4.79% 2.03% 1.96% 0.06%
2025/12/28 7.28% 4.55% 2.46% 5.4% 2.28% 3.4% 4.59% 2.95% 1.7% 0.05%
2025/12/29 6.22% 4.33% 4.43% 4.42% 3.01% 3.27% 3.61% 2.87% 1.74% 0.03%
2025/12/30 7.23% 4.99% 3.91% 4.75% 2.99% 3.56% 2.58% 1.81% 1.84% 0.02%
2025/12/31 5.66% 5.16% 4.38% 4.29% 3.76% 3.74% 3.57% 2.31% 2.17% 0.01%
  • terminix.com
  • beenverified.com
  • thumbtack.com
  • forbes.com
  • servpro.com
  • truthfinder.com
  • betterhelp.com
  • yelp.com
  • spokeo.com
  • orkin.com

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In December 2025, Terminix’s PPC spend fluctuated, peaking at 7.28 on the 28th. BeenVerified maintained a steady presence, while Thumbtack saw a notable rise on the 29th. Forbes experienced a late surge, ending strong. Orkin’s spend plummeted dramatically by month’s end.

Market Exposure

Competitor Count for US Services Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/12/01 2590
2025/12/02 2448
2025/12/03 2646
2025/12/04 2575
2025/12/05 2691
2025/12/06 2497
2025/12/07 2551
2025/12/08 2526
2025/12/09 2593
2025/12/10 2604
2025/12/11 2699
2025/12/12 2628
2025/12/13 2457
2025/12/14 2593
2025/12/15 2704
2025/12/16 2777
2025/12/17 2582
2025/12/18 2749
2025/12/19 2753
2025/12/20 2531
2025/12/21 2544
2025/12/22 2722
2025/12/23 2735
2025/12/24 2806
2025/12/25 2664
2025/12/26 2695
2025/12/27 2591
2025/12/28 2563
2025/12/29 2737
2025/12/30 2670
2025/12/31 2648

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December saw fluctuating advertiser numbers, peaking at 2,806 on the 24th. The month concluded with 2,648 advertisers, reflecting a dynamic advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for US Services Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
forbes.com 0.64%
top10.com 0.56%
terminix.com 0.5%
beenverified.com 0.45%
peoplefinders.com 0.4%
spokeo.com -0.38%
globalindustrial.com -0.45%
information.com -0.5%
amazon.com -0.55%
orkin.com -0.6%

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Forbes.com leads with a 0.64 increase, while orkin.com drops by 0.6. Top10.com and terminix.com also rise, contrasting amazon.com’s decline.

Campaign Efficiency

US Services Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date beenverified.com truthfinder.com spokeo.com thumbtack.com terminix.com forbes.com information.com betterhelp.com yelp.com peoplefinders.com
2025/12/01 8.29% 3.23% 3.62% 3.28% 2.11% 2.27% 2.29% 2.38% 2.63% 3.03%
2025/12/02 6.19% 5.78% 3.66% 2.72% 1.99% 1.96% 1.88% 2.51% 1.95% 2.76%
2025/12/03 6.11% 4.22% 4.21% 2.39% 2.42% 1.18% 2.74% 3.64% 1.51% 3.56%
2025/12/04 6.41% 4.36% 2.99% 2.36% 1.7% 1.76% 3.14% 2.51% 1.99% 2.47%
2025/12/05 6.1% 5.21% 3.44% 2.18% 2.12% 2.06% 3.21% 2.36% 2.06% 1.98%
2025/12/06 7.68% 4.24% 3.15% 2.36% 2.54% 2.22% 3.11% 3.18% 1.57% 1.73%
2025/12/07 7.46% 4.1% 3.42% 2.02% 1.63% 2.34% 2.94% 2.43% 2.33% 2.2%
2025/12/08 7.56% 5.03% 4.11% 4.14% 1.23% 2.03% 2.77% 3.18% 2.38% 1.94%
2025/12/09 7.18% 5.42% 3.84% 3.67% 1.17% 2.26% 2.39% 3.45% 2.56% 1.47%
2025/12/10 6.1% 4.88% 4.06% 2.99% 1.98% 2.44% 2.18% 3.68% 1.7% 1.75%
2025/12/11 6.79% 4.76% 3.7% 2.07% 1.73% 1.47% 2.38% 3.48% 1.74% 1.63%
2025/12/12 8.33% 6.22% 2.99% 2.36% 2.3% 1% 2.73% 3.74% 2% 2.85%
2025/12/13 8.59% 5.09% 3.87% 2.18% 2.05% 1.89% 2.89% 3.65% 1.59% 1.8%
2025/12/14 6% 4.89% 3.55% 2.13% 2.53% 1.47% 2.13% 3.39% 3.61% 1.48%
2025/12/15 6.61% 6.82% 3.67% 3.04% 1.8% 2.09% 2.67% 3.26% 2.48% 1.56%
2025/12/16 6.78% 5.02% 4.54% 3.07% 1.82% 1.66% 1.5% 2.86% 2.04% 1.73%
2025/12/17 7.6% 5.05% 4.3% 2.72% 1.9% 1.45% 1.96% 2.9% 1.34% 2.43%
2025/12/18 8.27% 4.13% 3.91% 2.75% 1.87% 1.59% 1.66% 3.12% 1.79% 2.36%
2025/12/19 7.43% 4.57% 3.24% 3.32% 1.9% 2.03% 2.17% 2.96% 1.6% 2.34%
2025/12/20 7.7% 4.17% 2.78% 2.23% 2.34% 2.31% 2.31% 2.86% 1.67% 2.23%
2025/12/21 7.37% 4.06% 3.41% 2.11% 2.34% 3.02% 2.23% 3.21% 1.99% 2.34%
2025/12/22 7.11% 3.99% 2.87% 3.27% 2.42% 3.45% 2.05% 2.99% 2.14% 1.81%
2025/12/23 6.53% 4.6% 4.59% 2.51% 2.08% 2.84% 2.17% 3.1% 2.07% 2.38%
2025/12/24 8.31% 6.31% 2.98% 2.19% 1.93% 2.81% 1.96% 3.13% 1.73% 3.41%
2025/12/25 8.08% 4.66% 3.11% 2.43% 1.26% 2.48% 1.89% 3.02% 1.85% 2.15%
2025/12/26 7.48% 5.65% 2.79% 2.32% 2.67% 2.54% 2.08% 2.8% 1.61% 2.24%
2025/12/27 7.59% 5.26% 3.24% 2.25% 2.69% 2.76% 2.49% 3.02% 1.47% 2.03%
2025/12/28 6.73% 4.71% 2.78% 2.14% 4.3% 3.55% 2.09% 3.16% 2.12% 2.02%
2025/12/29 6.36% 4.6% 2.92% 4.1% 3.58% 2.97% 2.13% 2.47% 2.26% 1.57%
2025/12/30 7.36% 4.84% 2.96% 3.32% 4.07% 3.14% 1.63% 1.62% 1.38% 1.59%
2025/12/31 7.51% 5.24% 3.64% 3.58% 3.5% 2.88% 2.53% 2.46% 1.8% 1.59%
  • beenverified.com
  • truthfinder.com
  • spokeo.com
  • thumbtack.com
  • terminix.com
  • forbes.com
  • information.com
  • betterhelp.com
  • yelp.com
  • peoplefinders.com

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Beenverified.com started December strong, peaking mid-month at 8.59%. Truthfinder.com saw fluctuations, ending at 5.24%. Spokeo.com had a steady month, closing at 3.64%. Thumbtack.com experienced ups and downs, finishing at 3.58%. Terminix.com showed a late surge, ending at 3.5%. Forbes.com climbed steadily, closing at 2.88%. Information.com had a varied month, ending at 2.53%. Betterhelp.com maintained stability, finishing at 2.46%. Yelp.com fluctuated, closing at 1.8%. Peoplefinders.com had a consistent month, ending at 1.59%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Services Consulting - Last month
  1. 1
    Don't Waste Your Money - Just Enter A Name & State https://www.beenverified.com

    Our People Search Technology Makes It As Easy As Ever To Locate People, Try BeenVerified®!

  2. 2
    Virtual Couples Therapy https://www.betterhelp.com

    No Waiting Rooms or Driving — Our Licensed Therapists are Ready to Help. Now is the Time to Put Your Relationship First. Weekly...

  3. 3
    Deloitte US https://www.deloitte.com

    Build Your Future With Us — Our Teams Bring Together Unique Perspectives And Ideas From Across Industries. Read More! We Offer The Insights, Talent, & Technology Needed To Deliver Business Progress For You. AI-Enabled.

  4. 4
    Don't Waste Your Money - Just Type in a Name & State https://tracking.truthfinder.com › backgroundcheck › name

    Search a Name to Find Detailed & Important Public Record Info. Try Searching Yourself Now. 2 Steps:【1】Enter a Name【2】Find Report With Detailed Background Check Info.

  5. 5
    My Business https://business.yelp.com › business

    Manage Your Page for Free — Claim your free Yelp business page to connect with customers and showcase your services.

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In the competitive world of PPC, BeenVerified and TruthFinder captivate with straightforward people search solutions, while BetterHelp emphasizes accessible therapy. Deloitte highlights innovation and collaboration, and Yelp empowers businesses to connect with customers effortlessly.

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