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US Services Consulting - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Services Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
beenverified.com 13.07
spokeo.com 4.18
truthfinder.com 3.58
thumbtack.com 3.28
eharmony.com 3.16
peoplefinders.com 2.7
information.com 2.09
pestie.com 1.94
betterhelp.com 1.91
amazon.com 1.8
others 62.29

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In the PPC landscape, ‘others’ dominate with 62.29% click share, overshadowing ‘beenverified.com’ at 13.07%. ‘Spokeo.com’ and ‘truthfinder.com’ follow, while ‘amazon.com’ trails at 1.8%.

Market Exposure

Share of Spend for the top 10 US Services Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date beenverified.com terminix.com betterhelp.com forbes.com truthfinder.com legalzoom.com zenbusiness.com thumbtack.com spokeo.com top10.com
2025/05/01 5.6% 4.2% 6.63% 2.83% 2.31% 2.94% 2.09% 3.06% 1.56% 1.78%
2025/05/02 5.37% 4.36% 5.06% 2.64% 2.95% 2.8% 2.22% 3.59% 1.72% 1.96%
2025/05/03 5.13% 3.6% 5.87% 2.73% 2.49% 2.92% 2.2% 2.88% 1.5% 2.47%
2025/05/04 5.69% 3.15% 5.57% 2.78% 2.69% 2.79% 2.17% 2.91% 1.72% 2.21%
2025/05/05 5.14% 4.07% 5.04% 2.81% 2.7% 2.65% 2.15% 4.19% 2.03% 2.6%
2025/05/06 5.53% 4.79% 5.53% 2.24% 2.65% 2.53% 2.16% 4.32% 2.19% 2.85%
2025/05/07 4.81% 5.02% 5.37% 2.64% 2.65% 2.53% 2.23% 3.68% 1.92% 2.49%
2025/05/08 6.66% 5.8% 6% 2.23% 2.86% 2.51% 2.06% 3.16% 2.06% 3.05%
2025/05/09 5.6% 5.2% 5.83% 3.05% 2.78% 2.51% 2.24% 2.6% 1.84% 2.5%
2025/05/10 5.3% 5.71% 5.9% 3.07% 2.23% 2.66% 2.21% 2.84% 1.44% 2.43%
2025/05/11 5.7% 4.31% 5.05% 3.77% 2.57% 2.48% 2.04% 2.52% 2.22% 1.8%
2025/05/12 7.52% 5.28% 4.88% 3.76% 2.75% 2.64% 2.15% 3.54% 2.13% 1.67%
2025/05/13 7.42% 6.34% 4.93% 3.43% 2.26% 2.15% 2.04% 3.55% 1.89% 1.74%
2025/05/14 6.64% 5.43% 5.37% 4.13% 2.23% 2.37% 1.87% 3.93% 1.7% 1.61%
2025/05/15 4.95% 5.17% 5.9% 3.82% 2.6% 2.1% 1.85% 3.07% 1.97% 1.97%
2025/05/16 5.12% 5.53% 6.86% 4.7% 2.54% 2.16% 2.21% 2.48% 2.27% 1.92%
2025/05/17 4.92% 3.65% 6.78% 4% 2.43% 2.4% 2.06% 2.55% 2.09% 1.81%
2025/05/18 5.54% 4.93% 5.98% 4.63% 2.61% 2.35% 1.76% 2.49% 2.07% 1.89%
2025/05/19 5.44% 5.18% 5.74% 3.82% 2.66% 2.3% 1.94% 3.58% 2.63% 2.27%
2025/05/20 4.41% 3.3% 5.58% 2.84% 2.09% 2.28% 1.94% 2.86% 2.06% 2.29%
2025/05/21 4.17% 4.64% 6.02% 3.31% 2.54% 2.46% 2.11% 3.25% 1.91% 2.52%
2025/05/22 5.01% 4.48% 6.15% 2.51% 2.88% 2.29% 2.01% 2.94% 2.03% 2.53%
2025/05/23 5.24% 4.57% 5.82% 3.25% 2.61% 2.3% 2.2% 2.7% 2.02% 2.55%
2025/05/24 5.25% 4.07% 6.04% 2.56% 2.56% 2.46% 2.13% 2.59% 1.6% 2.77%
2025/05/25 4.57% 5.33% 6.07% 3.82% 2.58% 2.24% 2.22% 2.65% 1.53% 2.41%
2025/05/26 5.37% 1.47% 5.6% 3.47% 2.91% 2.45% 2.15% 3.15% 1.99% 2.17%
2025/05/27 5.32% 4.59% 6.2% 4.02% 3.06% 2.21% 2.01% 2.78% 2.5% 2.35%
2025/05/28 5.19% 6.48% 6.34% 2.91% 2.46% 2.14% 1.98% 2.91% 1.94% 2.29%
2025/05/29 5.84% 4.62% 6.3% 3.79% 2.98% 2.35% 2.02% 2.63% 2.42% 2.43%
2025/05/30 5.44% 5.41% 6.74% 3.66% 2.44% 2.26% 2.18% 2.3% 2.04% 2.42%
2025/05/31 6.03% 5.89% 5.49% 3.5% 2.77% 2.61% 2.53% 2.32% 2.26% 2.26%

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In May 2025, BetterHelp led with a steady rise, peaking at 6.86 on the 16th. BeenVerified fluctuated, ending at 6.03. Terminix saw a mid-month dip, closing at 5.89. Forbes and TruthFinder showed minor variations, while ZenBusiness and Thumbtack remained stable.

Market Exposure

Competitor Count for US Services Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 2585
2025/05/02 2757
2025/05/03 2502
2025/05/04 2560
2025/05/05 2697
2025/05/06 2935
2025/05/07 2894
2025/05/08 2846
2025/05/09 2743
2025/05/10 2608
2025/05/11 2653
2025/05/12 2776
2025/05/13 2964
2025/05/14 2960
2025/05/15 2969
2025/05/16 2838
2025/05/17 2714
2025/05/18 2762
2025/05/19 3007
2025/05/20 2861
2025/05/21 2890
2025/05/22 2914
2025/05/23 2790
2025/05/24 2592
2025/05/25 2568
2025/05/26 2724
2025/05/27 2785
2025/05/28 2846
2025/05/29 2676
2025/05/30 2677
2025/05/31 2485

Copyright © Adthena. All rights reserved.

In May 2025, distinct advertisers fluctuated, peaking at 3,007 on May 19. The month concluded with a decrease to 2,485.

Campaign Efficiency

Market Loss & Market Gains for US Services Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
argotrans.com 3.7%
translated.com 1.84%
ssa.gov 0.85%
state.gov 0.37%
surveymonkey.com 0.29%
telephonenumberlookups.com -0.41%
peoplefinders.com -0.46%
beenverified.com -0.7%
amazon.com -1.06%
daytranslations.com -1.28%

Copyright © Adthena. All rights reserved.

ArgoTrans surged with a 3.70% click share increase, while DayTranslations dropped by 1.28%. Translated.com also rose by 1.84%, contrasting Amazon’s 1.06% decline.

Campaign Efficiency

US Services Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date beenverified.com truthfinder.com spokeo.com betterhelp.com terminix.com ancestorrecords.org thumbtack.com top10.com information.com argotrans.com
2025/05/01 8.3% 3.17% 2.76% 3.17% 2% 2.53% 3.41% 1.64% 2.22% 0%
2025/05/02 8.3% 4.04% 2.88% 3.04% 2.5% 2.34% 3.69% 1.92% 1.87% 0%
2025/05/03 7.76% 2.93% 2.46% 3.41% 2.08% 2.93% 3.38% 1.98% 1.52% 0%
2025/05/04 8.85% 3.86% 2.8% 2.88% 1.54% 2.24% 2.92% 2.7% 2.29% 0%
2025/05/05 7.73% 3.6% 3.51% 2.83% 2.06% 2.5% 4.31% 2.08% 2.51% 0.01%
2025/05/06 8.5% 3.53% 3.83% 3.36% 2.5% 1.76% 4.33% 2.21% 2.38% 0.01%
2025/05/07 7.35% 3.5% 3.22% 3.2% 2.45% 1.69% 3.87% 2.02% 2.28% 0%
2025/05/08 10.57% 4.1% 3.3% 3.18% 3.07% 1.87% 2.98% 2.42% 2.23% 0%
2025/05/09 8.84% 3.71% 3.33% 3.4% 2.48% 2.4% 3.03% 2.24% 2.54% 0%
2025/05/10 8.41% 3% 2.54% 3.47% 3.02% 2.33% 3.21% 2.27% 1.5% 0%
2025/05/11 7.92% 3.17% 3.27% 2.45% 2.19% 1.59% 2.23% 1.73% 2.06% 0%
2025/05/12 12.09% 3.93% 4.03% 2.81% 2.58% 2.22% 3.75% 1.43% 2.02% 0%
2025/05/13 11.73% 3.18% 3.31% 2.75% 3.04% 2.03% 3.76% 1.47% 1.27% 0%
2025/05/14 10.24% 2.81% 2.78% 2.97% 2.87% 2.38% 3.59% 1.33% 1.4% 0%
2025/05/15 7.4% 3.66% 3.53% 3.39% 2.63% 1.76% 3.07% 1.66% 1.83% 0%
2025/05/16 8.25% 3.44% 4.51% 4.05% 2.87% 2.43% 2.86% 1.65% 1.57% 0%
2025/05/17 7.71% 3.57% 3.66% 3.73% 2% 2.24% 2.61% 1.49% 1.77% 0%
2025/05/18 8.98% 3.44% 3.62% 3.6% 2.43% 2.73% 2.47% 1.76% 1.71% 0%
2025/05/19 6.19% 2.78% 3.38% 2.38% 1.92% 1.7% 2.55% 1.43% 1.61% 27.48%
2025/05/20 5.36% 2.2% 2.72% 2.58% 1.5% 1.4% 2.28% 1.54% 0.91% 15.1%
2025/05/21 5.57% 3.21% 3.03% 3.01% 2.01% 2.39% 2.82% 1.69% 1.5% 19.3%
2025/05/22 6.92% 4.06% 3.31% 2.99% 1.86% 1.96% 2.62% 1.88% 1.75% 17.79%
2025/05/23 8.26% 3.37% 3.76% 3.46% 2.5% 3.08% 2.99% 2.14% 1.71% 0%
2025/05/24 7.76% 2.87% 2.7% 3.69% 2.26% 3.09% 2.62% 2.37% 1.25% 0%
2025/05/25 7.26% 3.32% 2.76% 3.55% 2.99% 3.49% 2.76% 2.35% 1.57% 0%
2025/05/26 6.77% 3.48% 3.05% 2.46% 0.75% 2.15% 2.75% 1.5% 1.34% 20.59%
2025/05/27 8.44% 4.19% 4.64% 3.47% 2.47% 2.68% 2.98% 2.24% 2.15% 0%
2025/05/28 8.46% 3.48% 3.86% 3.98% 3.43% 2.51% 3.11% 1.9% 1.97% 0%
2025/05/29 8.74% 3.73% 4.43% 3.33% 2.49% 2.72% 2.38% 1.88% 2.42% 0%
2025/05/30 8.64% 3.45% 3.8% 3.92% 3.1% 3.16% 2.38% 1.85% 1.66% 0%
2025/05/31 9.35% 4.24% 4.04% 3.43% 3.08% 2.85% 2.32% 1.89% 1.33% 0%

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In May 2025, beenverified.com led with fluctuating impressions, peaking at 12.09%. Argotrans.com spiked mid-month, reaching 27.48%, then dropped. The month ended with beenverified.com at 9.35%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Free Ancestry Search https://www.ancestorrecords.org

    Discover Your Family History — Access Billions Of Historical records For Free. Find Out More About Your Ancestors Today.

  2. 2
    Virtual Couples Therapy https://www.betterhelp.com

    No Waiting Rooms or Driving — Our Licensed Therapists are Ready to Help. Now is the Time to Put Your Relationship First. Weekly...

  3. 3
    Free Public Records https://www.information.com/

    Just Enter A Name & State — Deep Web Check. Full Public Records. Social Media Info. Address & Phone. Instant Reults!

  4. 4
    Lookup Any Person — Free | Search Any Name Anywhere http://www.spokeo.com › people › lookup

    See Phone#, Marital Status, Address, Email, Relatives, Social Profiles & Past Records

  5. 5
    Don't Waste Your Money - Just Type in a Name & State https://tracking.truthfinder.com › backgroundcheck › report

    Run A Background Check, Find Public Records, Criminal Records, Marriage Records, & more. Let's...

Copyright © Adthena. All rights reserved.

In the realm of Google’s PPC, five top-performing text ads reveal a tapestry of themes centered on discovery and connection. Ancestorrecords.org invites users to explore their lineage for free, tapping into the universal curiosity about family history. Betterhelp.com offers a modern solution to relationship challenges with virtual therapy, emphasizing convenience and immediacy. Information.com and Spokeo.com both promise comprehensive public records searches, catering to those seeking detailed personal insights. Truthfinder.com rounds out the list with a focus on thorough background checks, appealing to the need for security and transparency. Each ad uniquely addresses a fundamental human desire, from understanding one’s past to nurturing present relationships.

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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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