US Services Consulting - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Consulting – US

Google AI Overview visibility for Services Consulting US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 37.6029942407
62.3970057593
37%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 39
61
39%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 3%
Navigational 7%
Seasonal 0%
Local 1%
Problem Solving 32%

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Market Exposure

Share of Clicks for top 10 US Services Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
beenverified.com 6.74
truthfinder.com 4.54
spokeo.com 4.49
thumbtack.com 4.13
aaa.com 2.76
terminix.com 2.73
information.com 2.72
eharmony.com 2.65
peoplefinders.com 2.44
betterhelp.com 2.41
others 64.39
  • beenverified.com - 6.74%
  • truthfinder.com - 4.54%
  • spokeo.com - 4.49%
  • thumbtack.com - 4.13%
  • aaa.com - 2.76%
  • terminix.com - 2.73%
  • information.com - 2.72%
  • eharmony.com - 2.65%
  • peoplefinders.com - 2.44%
  • betterhelp.com - 2.41%
  • others - 64.39%

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In the PPC landscape, ‘others’ dominate with 64.39% click share, while beenverified.com leads individual advertisers at 6.74%, followed by truthfinder.com at 4.54%.

Market Exposure

Share of Spend for the top 10 US Services Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date terminix.com forbes.com betterhelp.com beenverified.com spokeo.com thumbtack.com yelp.com servpro.com truthfinder.com orkin.com
2026/02/01 5.88% 5.65% 6.15% 3.75% 1.94% 2.37% 1.38% 3.01% 2.91% 0.73%
2026/02/02 4.18% 3.67% 5.5% 2.81% 1.47% 2.69% 2.14% 3.51% 3.06% 1.62%
2026/02/03 7.2% 4.53% 5.03% 3.82% 1.97% 3.9% 1.72% 3.56% 2.31% 0.96%
2026/02/04 8.74% 3.45% 5.63% 3.39% 1.64% 3.65% 2.48% 4.84% 3.08% 0.92%
2026/02/05 6.9% 3.83% 5.31% 3.55% 1.89% 3.11% 1.61% 5.1% 2.81% 0.5%
2026/02/06 7.35% 4.07% 4.69% 3.82% 2.65% 2.56% 1.46% 2.64% 3.33% 0.93%
2026/02/07 5.96% 4.16% 4.75% 3.74% 1.86% 2.09% 3.16% 5.17% 3.19% 0.81%
2026/02/08 6.13% 4.09% 5.7% 3.37% 2.06% 1.83% 2.31% 4.14% 2.84% 1.05%
2026/02/09 5.83% 4.08% 5.53% 3.29% 1.86% 2.81% 1.69% 5.79% 2.64% 1.4%
2026/02/10 5.77% 4.09% 5.54% 4.07% 2.49% 2.95% 1.66% 2.99% 3.46% 1.94%
2026/02/11 5.74% 3.57% 5.17% 4.43% 2.21% 2.84% 1.37% 5.24% 3.29% 2.02%
2026/02/12 6.81% 3.8% 5.24% 3.5% 1.87% 3.07% 1.59% 5.03% 2.77% 0.5%
2026/02/13 7.18% 4.02% 4.58% 3.74% 2.59% 2.5% 1.43% 2.59% 3.25% 0.91%
2026/02/14 5.87% 4.15% 4.68% 3.69% 1.84% 2.06% 3.12% 5.1% 3.15% 0.8%
2026/02/15 6.02% 4.06% 5.59% 3.31% 2.02% 1.8% 2.27% 4.06% 2.79% 1.03%
2026/02/16 5.77% 4.06% 5.47% 3.25% 1.84% 2.78% 1.67% 5.72% 2.61% 1.39%
2026/02/17 7.42% 5.51% 5.37% 2.78% 2.19% 2.81% 1.71% 6.53% 2.63% 2.11%
2026/02/18 7.87% 5.33% 4.28% 3.08% 1.83% 2.45% 1.97% 4.08% 2.93% 2.34%
2026/02/19 4.8% 5.31% 4.46% 3.36% 2.23% 2.74% 1.72% 5.23% 2.28% 3.44%
2026/02/20 4.34% 4.51% 3.14% 2.91% 1.78% 2.08% 2.5% 5.21% 2.33% 3.85%
2026/02/21 5.78% 5.4% 3.12% 3.22% 2.53% 2.42% 3.83% 3.24% 1.8% 4.18%
2026/02/22 5.07% 5.25% 3.77% 3% 2.17% 1.62% 2.28% 3.35% 2.12% 4.08%
2026/02/23 6.49% 4.42% 3.73% 2.3% 1.3% 4.83% 2.31% 3.92% 2.46% 4.6%
2026/02/24 7.24% 4.04% 3.38% 1.99% 1.28% 3.61% 2.05% 6.59% 2.13% 4.73%
2026/02/25 7.86% 4.75% 3.17% 2.25% 1.55% 2.4% 1.79% 5.4% 2.06% 4.58%
2026/02/26 5.33% 5.17% 2.95% 2.43% 2.25% 2.31% 1.65% 7.53% 2.08% 3.61%
2026/02/27 5.55% 4.72% 2.7% 2.4% 2.13% 2.06% 1.91% 4.39% 1.93% 4.15%
2026/02/28 6.81% 6.19% 3.09% 2.66% 2.64% 2.51% 2.18% 1.97% 1.94% 1.39%
  • terminix.com
  • forbes.com
  • betterhelp.com
  • beenverified.com
  • spokeo.com
  • thumbtack.com
  • yelp.com
  • servpro.com
  • truthfinder.com
  • orkin.com

Copyright © Adthena. All rights reserved.

In February 2026, Terminix led with fluctuating spend, peaking mid-month. Forbes and BetterHelp showed steady trends, while Orkin surged late. The month concluded with diverse spending patterns across advertisers.

Market Exposure

Competitor Count for US Services Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/02/01 2399
2026/02/02 2645
2026/02/03 2420
2026/02/04 2438
2026/02/05 2476
2026/02/06 2383
2026/02/07 2370
2026/02/08 2348
2026/02/09 2458
2026/02/10 2441
2026/02/11 2490
2026/02/12 2476
2026/02/13 2383
2026/02/14 2370
2026/02/15 2348
2026/02/16 2458
2026/02/17 2077
2026/02/18 2261
2026/02/19 2186
2026/02/20 2183
2026/02/21 2031
2026/02/22 2174
2026/02/23 2354
2026/02/24 2350
2026/02/25 2273
2026/02/26 2146
2026/02/27 2100
2026/02/28 2046

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February began with 2,399 advertisers, peaking at 2,645 on the 2nd. Mid-month saw fluctuations, but a decline followed, ending at 2,046.

Campaign Efficiency

Market Loss & Market Gains for US Services Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
orkin.com 1.02%
aaa.com 0.9%
charitynavigator.org 0.64%
eharmony.com 0.56%
headway.co 0.44%
whitepages.com -0.36%
spokeo.com -0.42%
betterhelp.com -0.68%
truthfinder.com -1.05%
beenverified.com -1.83%

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Orkin.com leads with a 1.02% click share rise, while beenverified.com drops by 1.83%.

Campaign Efficiency

US Services Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date spokeo.com forbes.com terminix.com beenverified.com truthfinder.com thumbtack.com betterhelp.com yelp.com myperfectresume.com information.com
2026/02/01 3.51% 4.22% 3.88% 5.72% 3.98% 2.24% 4.59% 1.5% 1.69% 2.4%
2026/02/02 2.86% 3.05% 2.88% 4.7% 5.2% 2.84% 4.2% 1.99% 1.57% 1.77%
2026/02/03 4.14% 3.13% 4.72% 6.8% 3.49% 3.84% 3.61% 1.71% 1.92% 1.99%
2026/02/04 3.1% 2.77% 5.51% 5.48% 4.65% 3.55% 4.13% 2.59% 1.61% 2.4%
2026/02/05 3.53% 2.87% 4.45% 5.71% 4.18% 2.61% 3.71% 1.68% 2.02% 2.15%
2026/02/06 4.85% 3.19% 4.56% 6.01% 4.97% 2.31% 3.36% 1.54% 1.74% 3.29%
2026/02/07 3.4% 3.65% 4.05% 5.66% 5.31% 2.01% 3.33% 3.08% 1.64% 1.99%
2026/02/08 3.88% 3.54% 3.9% 5.18% 4.03% 1.74% 4.09% 2.22% 1.67% 2.61%
2026/02/09 3.65% 3.36% 3.93% 5.21% 4.19% 3.11% 4.33% 1.59% 1.73% 2.86%
2026/02/10 4.66% 3.54% 3.92% 6.26% 5.19% 2.59% 3.9% 1.72% 2.26% 2.71%
2026/02/11 4.19% 2.75% 3.6% 7.03% 5.09% 2.79% 3.74% 1.39% 1.89% 2.28%
2026/02/12 3.53% 2.87% 4.45% 5.71% 4.18% 2.61% 3.71% 1.68% 2.02% 2.15%
2026/02/13 4.85% 3.19% 4.56% 6.01% 4.97% 2.31% 3.36% 1.54% 1.74% 3.29%
2026/02/14 3.4% 3.65% 4.05% 5.66% 5.31% 2.01% 3.33% 3.08% 1.64% 1.99%
2026/02/15 3.88% 3.54% 3.9% 5.18% 4.03% 1.74% 4.09% 2.22% 1.67% 2.61%
2026/02/16 3.65% 3.36% 3.94% 5.21% 4.19% 3.11% 4.33% 1.59% 1.73% 2.86%
2026/02/17 4.68% 4.51% 4.99% 4.47% 4.1% 2.99% 4.05% 1.58% 2.22% 1.67%
2026/02/18 3.58% 4.17% 5% 4.61% 4.9% 2.39% 3.17% 2.06% 2.03% 2.14%
2026/02/19 4.47% 3.74% 3.53% 5.19% 3.65% 2.35% 2.97% 1.66% 1.65% 2.23%
2026/02/20 3.58% 4.05% 3.28% 4.62% 3.99% 2.13% 2.04% 3.05% 1.39% 2.95%
2026/02/21 5.2% 4.1% 3.78% 4.77% 2.5% 1.99% 1.98% 3.75% 1.02% 3.3%
2026/02/22 4.14% 3.91% 3.21% 4.67% 3.22% 1.49% 2.47% 2.15% 1.9% 2.51%
2026/02/23 2.55% 3.15% 4.45% 3.8% 4.17% 4.71% 2.49% 2.05% 1.71% 2.22%
2026/02/24 2.49% 3.35% 5.12% 3.4% 3.8% 3.76% 2.35% 2.09% 1.49% 1.87%
2026/02/25 3.28% 3.79% 5.31% 3.66% 3.37% 2.87% 2.25% 2.13% 1.54% 2.43%
2026/02/26 4.94% 4.21% 4.04% 3.89% 3.28% 2.46% 2.05% 1.91% 1.94% 2.4%
2026/02/27 4.43% 3.76% 3.87% 3.61% 2.88% 1.99% 1.78% 2.03% 1.49% 2%
2026/02/28 5.37% 5.07% 4.08% 3.76% 2.8% 2.41% 2.24% 2.1% 2.08% 1.69%
  • spokeo.com
  • forbes.com
  • terminix.com
  • beenverified.com
  • truthfinder.com
  • thumbtack.com
  • betterhelp.com
  • yelp.com
  • myperfectresume.com
  • information.com

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In February 2026, beenverified.com led with a peak of 7.03% on the 11th. Spokeo.com and truthfinder.com showed fluctuations, while thumbtack.com and betterhelp.com saw declines. The month ended with beenverified.com maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Services Consulting - Last month
  1. 1
    Virtual Couples Therapy https://www.betterhelp.com

    No Waiting Rooms or Driving — Our Licensed Therapists are Ready to Help. Now is the Time to Put Your Relationship First.

  2. 2
    Cover Letters That Stand Out https://www.making-waves.org

    Write A Winning Cover Letter — Write a cover letter that stands out! Download free templates & get noticed by employers. Struggling with your resume? Get expert tips & free templates to land your dream job!

  3. 3
    20+ Free Cover Letter Templates for 2026 https://www.myperfectresume.com

    Create a personalized document with our free cover letter templates designed to enhance your application and win interviews.

  4. 4
    Lookup Any Person — Free - Search Any Name Anywhere http://www.spokeo.com

    Lookup Anyone's Phone, Address, Age, Email, Photos & Vids. Search Free!

  5. 5
    Update Your Business Info https://business.yelp.com › yelp › business

    Verify Your Free Yelp Listing — Claim Your Free Business Page To Connect With Millions Of Yelp Visitors. It's Quick & Easy

Copyright © Adthena. All rights reserved.

In the competitive world of Google PPC, BetterHelp’s ad shines by prioritizing relationships with virtual therapy, while Making Waves and My Perfect Resume empower job seekers with standout cover letter templates. Spokeo offers comprehensive personal searches, and Yelp connects businesses with millions effortlessly.

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