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US Services Marketing and Digital Services - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Marketing and Digital Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Services Marketing and Digital Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
zazzle.com 21.53
vistaprint.com 19.06
fiverr.com 6.5
360onlineprint.com 5.72
design.com 3.28
ads.google.com 3.04
amazon.com 2.84
canva.com 1.92
constantcontact.com 1.9
mailchimp.com 1.88
others 32.33

Copyright © Adthena. All rights reserved.

In the PPC landscape, Zazzle leads with 21.53% click share, closely followed by Vistaprint at 19.06%. Others collectively hold a significant 32.33%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Services Marketing and Digital Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date zazzle.com vistaprint.com ads.google.com 360onlineprint.com bizay.com design.com 48hourprint.com amazon.com constantcontact.com canva.com
2025/04/01 33.09% 7.85% 2.13% 10.44% 2.15% 3.54% 2.16% 2.47% 1.61% 0.56%
2025/04/02 29.93% 9.08% 2.72% 11.15% 2.03% 3.42% 2.96% 4.04% 1.54% 1.3%
2025/04/03 27.08% 8.24% 4.02% 8.57% 1.3% 3.86% 2.63% 2.92% 1.87% 2.07%
2025/04/04 26.66% 8.61% 5.99% 7.59% 0.94% 2.54% 2.5% 2.53% 1.86% 1.5%
2025/04/05 30.19% 10.86% 5.21% 8.55% 1.23% 3.4% 1.17% 3.32% 1.09% 1.74%
2025/04/06 27.95% 10.37% 5.74% 8.93% 1.16% 2.97% 0.58% 3.42% 1.14% 1.59%
2025/04/07 27.86% 8.31% 5.93% 8.74% 1.2% 2.25% 1.91% 3.34% 1.66% 2.22%
2025/04/08 26.99% 7.49% 6.3% 8.27% 0.62% 2.96% 2.31% 2.85% 1.4% 1.5%
2025/04/09 22.71% 9.79% 5.57% 9.56% 1.06% 2.95% 2.86% 3.38% 1.8% 1.25%
2025/04/10 20.96% 9.41% 6.13% 7.03% 0.88% 3.51% 3.22% 2.9% 1.85% 2.24%
2025/04/11 24.95% 9.32% 6.01% 7.71% 0.58% 3.14% 3.31% 1.9% 2.03% 2.53%
2025/04/12 26.44% 10.11% 4.35% 9.02% 1.6% 3.61% 2.19% 2.37% 0.81% 2.19%
2025/04/13 21.72% 11.48% 5.31% 7.77% 2.61% 3.24% 1.03% 2.91% 1.26% 2.94%
2025/04/14 20.6% 10.72% 5.46% 7.47% 2.57% 3.06% 2.56% 2.45% 1.7% 2.59%
2025/04/15 22.2% 8.91% 8.1% 7.13% 1.64% 3.75% 2.56% 2.43% 1.73% 2.3%
2025/04/16 21.4% 9.14% 7.33% 6.61% 1.85% 2.82% 2.75% 2.13% 1.61% 2.32%
2025/04/17 21.5% 19.99% 3.34% 7.35% 1.23% 2.35% 2.83% 2.56% 1.06% 2.33%
2025/04/18 12.75% 19.72% 6.24% 5.13% 1.4% 2.09% 1.77% 2.21% 2.09% 2.26%
2025/04/19 15.39% 10.94% 5.52% 6.96% 2.77% 3.24% 1.33% 3.34% 1.72% 1.96%
2025/04/20 22.51% 10.75% 4.53% 6.93% 2.5% 4.06% 0.8% 2.23% 1.71% 2.14%
2025/04/21 18.37% 9.56% 3.82% 7.38% 2.79% 3.18% 1.68% 2.64% 1.97% 2.4%
2025/04/22 24.47% 7.68% 5.14% 6.46% 1.8% 3.35% 1.38% 2.13% 2.09% 1.45%
2025/04/23 23.75% 8.51% 7.15% 6.14% 1.56% 3.8% 1.53% 2.07% 1.94% 0.46%
2025/04/24 21.83% 9.4% 5.72% 5.61% 1.35% 3.78% 1.43% 2.08% 2.04% 0.48%
2025/04/25 20.27% 9.87% 7.03% 6.82% 1.45% 3.95% 1.4% 1.94% 2.32% 0.69%
2025/04/26 27.55% 11.49% 6.67% 5.63% 1.31% 3.43% 0.84% 2.59% 1.14% 0.51%
2025/04/27 27.75% 11.56% 5.55% 6.17% 2.06% 3.67% 0.63% 2.72% 1.29% 0.54%
2025/04/28 26.02% 8.31% 6.14% 7.05% 2.36% 3.68% 0.83% 1.89% 1.79% 0.33%
2025/04/29 24.11% 8.89% 6.8% 6.64% 2.3% 4.13% 1.31% 2.29% 1.86% 0.33%
2025/04/30 24.23% 8.98% 7.5% 5.66% 2.43% 2.35% 1.96% 1.77% 1.7% 0.44%

Copyright © Adthena. All rights reserved.

In April 2025, Zazzle.com led with fluctuating spend, peaking early and stabilizing mid-month. Vistaprint.com saw a mid-month surge, while Ads.google.com steadily increased. 360onlineprint.com and Bizay.com showed consistent patterns. Design.com and Amazon.com had varied trends, with Amazon.com dipping late. Constantcontact.com and Canva.com maintained low, stable shares.

Market Exposure

Competitor Count for US Services Marketing and Digital Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 2082
2025/04/02 1964
2025/04/03 2070
2025/04/04 2141
2025/04/05 2029
2025/04/06 2078
2025/04/07 2108
2025/04/08 2108
2025/04/09 1957
2025/04/10 2099
2025/04/11 1932
2025/04/12 1847
2025/04/13 1797
2025/04/14 1957
2025/04/15 1945
2025/04/16 2056
2025/04/17 1988
2025/04/18 2203
2025/04/19 2145
2025/04/20 1966
2025/04/21 2120
2025/04/22 2091
2025/04/23 2096
2025/04/24 2070
2025/04/25 1918
2025/04/26 1786
2025/04/27 1781
2025/04/28 1937
2025/04/29 1924
2025/04/30 1817

Copyright © Adthena. All rights reserved.

April saw fluctuating advertiser numbers, peaking at 2,203 on April 18. The month concluded with a decline, ending at 1,817.

Campaign Efficiency

Market Loss & Market Gains for US Services Marketing and Digital Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
vistaprint.com 3.4%
fiverr.com 0.85%
design.com 0.68%
bizay.com 0.43%
yelp.com 0.4%
48hourprint.com -0.81%
amazon.com -0.85%
mailchimp.com -1%
360onlineprint.com -1.59%
zazzle.com -3.29%

Copyright © Adthena. All rights reserved.

Vistaprint surged with a 3.40% click share increase, while Zazzle plummeted by 3.29%. Fiverr and Design.com also saw gains, contrasting with declines for 360onlineprint and Mailchimp.

Campaign Efficiency

US Services Marketing and Digital Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date zazzle.com vistaprint.com 360onlineprint.com bizay.com design.com fiverr.com amazon.com 48hourprint.com ads.google.com canva.com
2025/04/01 40.93% 6.67% 11.76% 2.41% 3.33% 1.81% 2.91% 1.87% 0.42% 0.48%
2025/04/02 39.25% 7.24% 12.68% 2.41% 3.14% 1.46% 4.73% 2.48% 0.49% 0.96%
2025/04/03 34.09% 7.82% 10.12% 1.68% 4.07% 1.81% 3.79% 2.77% 0.78% 1.64%
2025/04/04 34.88% 7.64% 9.01% 1.24% 2.55% 1.93% 3.37% 2.81% 1.12% 1.43%
2025/04/05 40.89% 8.86% 9.8% 1.36% 3.24% 1.69% 4.43% 1.08% 0.97% 1.61%
2025/04/06 36.79% 8.6% 10.3% 1.32% 2.85% 1.86% 4.37% 0.5% 1.07% 1.61%
2025/04/07 37.46% 7.09% 10.54% 1.46% 2.19% 1.65% 4.53% 1.78% 1.11% 1.71%
2025/04/08 36.7% 6.63% 10.09% 0.83% 3.05% 1.67% 3.88% 2.41% 1.18% 1.47%
2025/04/09 30.9% 8.02% 12.18% 1.22% 3.1% 1.86% 4.76% 3.25% 1.07% 1.31%
2025/04/10 27.62% 8.79% 9.04% 1.23% 3.99% 1.93% 4.52% 3.65% 1.25% 1.89%
2025/04/11 34.33% 8.07% 9.46% 0.78% 3.29% 1.92% 2.71% 3.98% 1.24% 2.09%
2025/04/12 35.41% 8.58% 10.76% 2.06% 3.54% 1.82% 3.29% 2.74% 0.85% 1.71%
2025/04/13 29.34% 10.27% 9.14% 3.21% 3.58% 2.22% 4.16% 1.1% 1.1% 2.45%
2025/04/14 26.96% 9.97% 8.92% 3.17% 3.54% 2.1% 3.52% 2.69% 1.16% 2.11%
2025/04/15 31.14% 8.07% 9.25% 2.1% 4.05% 2.24% 3.43% 2.81% 1.66% 1.83%
2025/04/16 28.83% 9.16% 8.05% 2.26% 3.11% 1.57% 3.08% 2.92% 1.44% 2.02%
2025/04/17 27.02% 17.68% 8.14% 1.39% 2.27% 1.09% 2.85% 2.75% 0.66% 2.42%
2025/04/18 16.55% 21.52% 5.99% 1.78% 2.61% 1.77% 2.87% 1.92% 1.34% 2.14%
2025/04/19 19.1% 10.66% 8.25% 3.24% 3.96% 2.52% 4.58% 1.22% 1.21% 1.92%
2025/04/20 28.75% 9.97% 7.94% 2.91% 4.75% 2.38% 2.97% 0.63% 0.94% 1.94%
2025/04/21 24.36% 9.02% 8.9% 3.2% 3.98% 2.51% 3.39% 1.6% 0.86% 2.13%
2025/04/22 32.52% 7.48% 8.04% 2.36% 4.02% 2.31% 2.82% 1.33% 1.12% 1.6%
2025/04/23 31.43% 8.58% 7.5% 1.86% 4.7% 2.01% 2.81% 1.61% 1.46% 0.6%
2025/04/24 30.35% 8.98% 6.9% 1.66% 4.59% 2.41% 2.6% 1.4% 1.19% 0.59%
2025/04/25 26.72% 10.02% 8.98% 1.83% 4.79% 2.82% 2.63% 1.35% 1.5% 0.69%
2025/04/26 35.22% 10.53% 6.89% 1.63% 3.99% 2.12% 3.39% 0.74% 1.38% 0.65%
2025/04/27 36.2% 10.15% 7.02% 2.5% 3.99% 2.15% 3.37% 0.52% 1.13% 0.59%
2025/04/28 34.34% 7.91% 8.64% 3.18% 4.08% 2.03% 2.4% 0.71% 1.17% 0.44%
2025/04/29 31.07% 8.92% 7.97% 2.82% 4.79% 2.26% 2.95% 1.14% 1.38% 0.42%
2025/04/30 32.59% 8.83% 6.89% 3.13% 3.11% 2.34% 2.23% 1.87% 1.52% 0.61%

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In April 2025, Zazzle.com started strong with a 40.93% share, but ended at 32.59%. Vistaprint.com saw a mid-month peak at 21.52%, closing at 8.83%. 360onlineprint.com fluctuated, finishing at 6.89%. Bizay.com rose to 3.13% by month’s end. Design.com maintained stability, ending at 3.11%. Fiverr.com showed slight growth, closing at 2.34%. Amazon.com had a volatile month, ending at 2.23%. 48hourprint.com’s share decreased, finishing at 1.87%. Ads.google.com saw a steady rise, ending at 1.52%. Canva.com experienced a decline, closing at 0.61%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services Marketing and Digital Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    500 Business Cards for $8.79 https://www.360onlineprint.com › custom › business-cards

    Only $0.02 per card — Business Cards. High-Quality Printing With Low Prices For All Businesses. Upload Your...

  2. 2
    Business Cards for Business https://business.amazon.com

    Amazon Business - Free Account — 55 of the Fortune 100 Companies Purchase Supplies on Amazon Business. Create Free Account.

  3. 3
    CHASE® Business Credit Cards | Credit Card For Small Business https://creditcards.chase.com › businesscards › learnmore

    Find the card best suited for your business needs. Compare cards & apply! Member FDIC.

  4. 4
    VistaPrint Business Cards https://www.vistaprint.com › business-cards

    Shop Premium Shapes & Papers — Top-quality cards for just $10 with code VP10. Bet you 10 bucks you’ll be back for more.

  5. 5
    Business Cards | Professional & Premium https://www.zazzle.com

    Discover Customized Business Cards That Will Make A Lasting Impact On All Your Clientele.

Copyright © Adthena. All rights reserved.

In the competitive world of business cards, 360onlineprint.com entices with affordability, offering 500 cards for $8.79. Amazon.com highlights its vast network, appealing to Fortune 100 companies. Chase.com targets small businesses with tailored credit card solutions. VistaPrint.com combines quality with promotions, while Zazzle.com emphasizes customization for lasting impressions.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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