US Services Marketing and Digital Services - PPC Market Share Analysis January 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Marketing and Digital Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Marketing and Digital Services – US

Google AI Overview visibility for Services Marketing and Digital Services US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 25.7825139775
74.2174860225
25%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 26
74
26%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 4%
Navigational 4%
Seasonal 0%
Local 0%
Problem Solving 18%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 US Services Marketing and Digital Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
vistaprint.com 23.18
zazzle.com 7.73
ads.google.com 7.48
fiverr.com 7.32
design.com 6.39
360onlineprint.com 4.73
constantcontact.com 2.96
mailchimp.com 2.28
canva.com 1.88
yelp.com 1.86
others 34.19
  • vistaprint.com - 23.18%
  • zazzle.com - 7.73%
  • ads.google.com - 7.48%
  • fiverr.com - 7.32%
  • design.com - 6.39%
  • 360onlineprint.com - 4.73%
  • constantcontact.com - 2.96%
  • mailchimp.com - 2.28%
  • canva.com - 1.88%
  • yelp.com - 1.86%
  • others - 34.19%

Copyright © Adthena. All rights reserved.

Vistaprint leads with 23.18% click share, followed by Zazzle at 7.73%. Others collectively hold 34.19%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Services Marketing and Digital Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date vistaprint.com ads.google.com zazzle.com design.com 360onlineprint.com yelp.com godaddy.com constantcontact.com fiverr.com linkedin.com
2026/01/01 9.78% 10.61% 6.32% 5.52% 4.26% 2.1% 1.93% 1.82% 1.86% 1.35%
2026/01/02 8.69% 11.98% 6.9% 6.08% 4.98% 1.82% 1.88% 2.44% 1.45% 1.86%
2026/01/03 11.67% 11.35% 7.17% 6.56% 5.71% 2.44% 1.83% 2.93% 1.83% 1.52%
2026/01/04 11.93% 12.36% 8% 6.11% 5.36% 2.94% 1.89% 2.32% 1.73% 0.8%
2026/01/05 8.35% 13.5% 7.09% 5.44% 4.98% 3.29% 1.71% 2.45% 1.17% 1.03%
2026/01/06 8.59% 10.54% 8% 4.52% 5.43% 1.75% 1.84% 2.64% 1.18% 2.35%
2026/01/07 9.48% 13% 7.37% 8.36% 4.28% 1.83% 1.77% 2.81% 1.28% 2.69%
2026/01/08 11.55% 13.03% 7.95% 6.89% 4.49% 3.5% 1.38% 2.19% 1.37% 1.03%
2026/01/09 11.2% 11.97% 9% 4.37% 6.47% 3.58% 1.16% 3.15% 1.1% 1.6%
2026/01/10 13.97% 9.68% 12.17% 4.14% 6.13% 2.68% 1.54% 2.34% 1.35% 1.82%
2026/01/11 12.81% 12.35% 10.78% 4.02% 5.5% 3.44% 1.76% 2.69% 1.58% 1.28%
2026/01/12 11.43% 11.65% 9.16% 4.18% 4.23% 2.68% 1.64% 2.81% 1.25% 2.55%
2026/01/13 8.55% 13.33% 7.07% 3.56% 4.38% 2.93% 1.6% 2.99% 1.48% 1.95%
2026/01/14 12.63% 11.17% 9.25% 4.49% 6.64% 2.89% 1.2% 2.76% 1.57% 1.57%
2026/01/15 11.64% 9.08% 7% 6.13% 4.69% 2.94% 1.45% 2.68% 1.65% 1.85%
2026/01/16 11.1% 11.86% 8.92% 4.33% 6.42% 3.55% 1.15% 3.12% 1.09% 1.58%
2026/01/17 14.78% 13.45% 7.37% 5.19% 3.74% 2.04% 2.09% 2.53% 1.81% 1.74%
2026/01/18 15.08% 8.43% 8.39% 4.73% 5.6% 2.06% 1.96% 2.39% 1.94% 2.97%
2026/01/19 11.97% 13.78% 6.78% 5.5% 5.3% 3.1% 1.5% 1.76% 1.47% 2.16%
2026/01/20 8.52% 13.28% 7.04% 3.55% 4.36% 2.93% 1.59% 2.98% 1.47% 1.95%
2026/01/21 11.73% 11.28% 6.65% 4.74% 7.08% 3.74% 1.15% 2.85% 1.37% 2.03%
2026/01/22 12.92% 7.57% 7.18% 4.96% 8.06% 3.4% 1.31% 2.9% 1.95% 2.06%
2026/01/23 13.6% 6.56% 6.05% 3.99% 6.75% 2.66% 1.2% 3.88% 1.76% 2.51%
2026/01/24 12.49% 11.67% 7.95% 4.63% 7.75% 3.26% 1.47% 2.51% 1.66% 1.93%
2026/01/25 13.38% 11.58% 8.57% 5.15% 6.48% 2.59% 1.48% 2.69% 1.47% 1.28%
2026/01/26 13.13% 9.96% 5.64% 4.27% 5.6% 2.42% 1.19% 2.91% 1.25% 0.8%
2026/01/27 12% 10.21% 7.64% 5.59% 4.41% 1.79% 1.33% 3.2% 1.03% 2.42%
2026/01/28 11.84% 11.99% 9.08% 5.2% 4.84% 1.81% 1.47% 3.36% 1.35% 1.35%
2026/01/29 13.18% 13.49% 9.19% 5.35% 5% 1.53% 1.8% 3.32% 1.46% 0.68%
2026/01/30 11.32% 12.7% 9.23% 5.25% 4.64% 2.61% 1.71% 3.27% 1.3% 1.68%
2026/01/31 13.38% 12.41% 11.63% 6.16% 4.52% 2.58% 2.08% 2.02% 1.62% 0.6%
  • vistaprint.com
  • ads.google.com
  • zazzle.com
  • design.com
  • 360onlineprint.com
  • yelp.com
  • godaddy.com
  • constantcontact.com
  • fiverr.com
  • linkedin.com

Copyright © Adthena. All rights reserved.

In January 2026, Vistaprint’s PPC spend share fluctuated, peaking at 15.08% on the 18th. Ads.google.com maintained a steady presence, while Zazzle saw a notable rise, ending at 11.63%. Design.com and 360onlineprint.com showed moderate activity, with Godaddy.com and Yelp.com trailing. Constantcontact.com and Fiverr.com had consistent shares, while LinkedIn’s share varied, closing at 0.6%.

Market Exposure

Competitor Count for US Services Marketing and Digital Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/01/01 1642
2026/01/02 1672
2026/01/03 1567
2026/01/04 1580
2026/01/05 1679
2026/01/06 1679
2026/01/07 1592
2026/01/08 1562
2026/01/09 1559
2026/01/10 1506
2026/01/11 1555
2026/01/12 1646
2026/01/13 1618
2026/01/14 1612
2026/01/15 1574
2026/01/16 1559
2026/01/17 1571
2026/01/18 1572
2026/01/19 1649
2026/01/20 1618
2026/01/21 1624
2026/01/22 1583
2026/01/23 1618
2026/01/24 1578
2026/01/25 1589
2026/01/26 1716
2026/01/27 1667
2026/01/28 1607
2026/01/29 1606
2026/01/30 1570
2026/01/31 1518

Copyright © Adthena. All rights reserved.

January saw fluctuating advertiser numbers, peaking at 1,716 on the 26th. The month concluded with a dip to 1,518.

Campaign Efficiency

Market Loss & Market Gains for US Services Marketing and Digital Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
fiverr.com 1.61%
vistaprint.com 1.47%
constantcontact.com 0.39%
360onlineprint.com 0.31%
adobe.com 0.28%
lineardesign.com -0.38%
dotcards.net -0.47%
canva.com -0.6%
zazzle.com -1.37%
ads.google.com -1.67%

Copyright © Adthena. All rights reserved.

Fiverr.com and Vistaprint.com surged in click share, while ads.google.com and zazzle.com saw declines.

Campaign Efficiency

US Services Marketing and Digital Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date zazzle.com vistaprint.com design.com 360onlineprint.com ads.google.com fiverr.com yelp.com shopify.com constantcontact.com nextdayflyers.com
2026/01/01 9.38% 10.52% 7.63% 5.99% 4.46% 3.41% 2.22% 1.3% 1.23% 1.8%
2026/01/02 10.14% 8.99% 8.17% 6.51% 5.08% 2.95% 1.93% 1.42% 1.75% 0.88%
2026/01/03 10.32% 12.05% 8.89% 8.4% 4.53% 3.26% 2.37% 1.52% 1.99% 0.26%
2026/01/04 12.07% 12.38% 8.21% 7.43% 4.83% 3.07% 3.1% 1.63% 1.74% 0.62%
2026/01/05 11.59% 9.44% 7.52% 7.35% 5.55% 2.24% 2.83% 1.56% 1.97% 1.45%
2026/01/06 11.76% 9.67% 6.28% 7.53% 4.48% 2.77% 1.84% 1.38% 1.87% 1.17%
2026/01/07 11.31% 10.05% 11.52% 6.03% 5.06% 2.55% 1.82% 1.06% 1.85% 1.58%
2026/01/08 12.21% 11.9% 9.12% 6.34% 5.19% 2.78% 3.01% 1.38% 1.66% 3.05%
2026/01/09 14.07% 11.5% 5.43% 9.73% 4.42% 2.06% 2.94% 1.42% 1.96% 2.69%
2026/01/10 19.05% 13.48% 5.03% 8.77% 3.2% 2.37% 2.49% 1.58% 1.6% 0.67%
2026/01/11 16.58% 13.03% 5% 8.74% 4.64% 2.89% 3.06% 1.56% 1.94% 0.59%
2026/01/12 14.61% 12.14% 5.82% 6.89% 4.41% 2.28% 2.51% 1.4% 1.97% 1.94%
2026/01/13 11.18% 9.86% 4.97% 6.26% 5.06% 2.96% 2.83% 1.74% 1.95% 2.22%
2026/01/14 14.35% 12.31% 5.68% 9.43% 4.02% 3.11% 2.7% 1.61% 1.7% 2.07%
2026/01/15 11.03% 12.49% 7.19% 7.22% 2.8% 2.89% 2.67% 1.45% 1.88% 2.56%
2026/01/16 14.07% 11.5% 5.43% 9.73% 4.42% 2.06% 2.94% 1.42% 1.96% 2.69%
2026/01/17 11.35% 15.94% 7.42% 4.96% 4.23% 3.29% 2% 1.75% 2.23% 1.36%
2026/01/18 11.83% 15.25% 6.02% 7.32% 2.6% 3.62% 2.03% 1.11% 1.73% 1.01%
2026/01/19 10.81% 12.3% 7.1% 8.18% 4.21% 3.09% 3.22% 1.01% 1.24% 2.2%
2026/01/20 11.18% 9.86% 4.97% 6.26% 5.06% 2.96% 2.83% 1.74% 1.95% 2.22%
2026/01/21 9.93% 12.32% 5.98% 10.01% 3.52% 2.86% 4.15% 1.28% 1.92% 2.51%
2026/01/22 10.24% 13% 5.93% 12.79% 2.24% 3.71% 3.82% 1.45% 2.03% 1.97%
2026/01/23 8.79% 13.66% 5.65% 10% 2.07% 3.86% 2.83% 1.59% 2.54% 2.22%
2026/01/24 12.11% 13.04% 5.91% 11.97% 3.48% 2.88% 2.93% 2.2% 2.05% 0.78%
2026/01/25 11.78% 13.76% 6.91% 9.29% 3.69% 2.73% 2.77% 2.1% 2.04% 0.83%
2026/01/26 7.65% 13.37% 5.99% 7.53% 3.08% 2.82% 2.47% 2.26% 2.28% 1.28%
2026/01/27 11.49% 12.65% 7.42% 6.21% 3.18% 2.19% 1.8% 3.22% 2.32% 1.36%
2026/01/28 12.61% 12.2% 6.54% 7.32% 3.63% 2.64% 1.94% 2.18% 2.53% 2.31%
2026/01/29 13.78% 13.7% 7.23% 7.12% 4.41% 2.56% 1.56% 2.52% 2.37% 1.86%
2026/01/30 14.23% 11.65% 7.09% 7.26% 4.04% 2.49% 3.17% 2.28% 2.46% 1.9%
2026/01/31 16.43% 12.81% 7.66% 5.68% 3.91% 2.74% 2.59% 2.17% 2.15% 0.97%
  • zazzle.com
  • vistaprint.com
  • design.com
  • 360onlineprint.com
  • ads.google.com
  • fiverr.com
  • yelp.com
  • shopify.com
  • constantcontact.com
  • nextdayflyers.com

Copyright © Adthena. All rights reserved.

Zazzle.com saw a significant rise, peaking at 19.05% on January 10. Vistaprint.com maintained a steady presence, while design.com fluctuated. 360onlineprint.com and ads.google.com showed varied trends. The month ended with zazzle.com leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services Marketing and Digital Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Services Marketing and Digital Services - Last month
  1. 1
    Grow With Google Ads https://ads.google.com

    Start Growing With Google Ads — Google AI-powered ads help businesses like Transformer Table achieve double-digit growth.

  2. 2
    Create a Free Business Card Instantly | Design.com https://www.design.com

    Create the perfect business card in seconds. Browse thousands of designs, edit for free and download instantly. Get your very own business card at Design.com.

  3. 3
    Fiverr Works for You https://www.fiverr.com

    Connect With Freelancers — Where There's Fiverr, There's A Way. Expert Freelancers For Every Need Are Waiting To Help

  4. 4
    VistaPrint - Official Site - Business Cards, Print & More https://www.vistaprint.com

    Absolutely Guaranteed. Quick delivery. Great value. Design help available.

  5. 5
    Business Cards | Next Day Delivery Available https://www.zazzle.com

    Standout Cards For Your Business! Browse Free Templates Across a Range of Professions. Create...

Copyright © Adthena. All rights reserved.

In the competitive world of Google PPC, top advertisers like Google Ads, Design.com, Fiverr, VistaPrint, and Zazzle captivate audiences with unique propositions. From AI-powered growth to instant business card creation, these ads emphasize speed, expertise, and customization.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports