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US Services Marketing and Digital Services - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Marketing and Digital Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Services Marketing and Digital Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
vistaprint.com 21.17
zazzle.com 13.01
fiverr.com 6.83
360onlineprint.com 5.89
ads.google.com 4.07
design.com 3.32
amazon.com 2.96
constantcontact.com 2.57
canva.com 2.51
bizay.com 2.05
others 35.62

Copyright © Adthena. All rights reserved.

In the PPC landscape, Vistaprint leads with 21.17% click share, followed by Zazzle at 13.01%. Others collectively dominate with 35.62%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Services Marketing and Digital Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date zazzle.com vistaprint.com 360onlineprint.com ads.google.com design.com bizay.com yelp.com amazon.com canva.com constantcontact.com
2025/05/01 21.45% 10.02% 5.49% 6.63% 2.47% 1.77% 2.07% 2% 0.44% 2.38%
2025/05/02 16.55% 10.85% 5.18% 7.47% 2.26% 1.98% 2.05% 2.23% 0.86% 2.15%
2025/05/03 19.85% 14.57% 5.51% 6.49% 2.33% 1.94% 1.9% 2.52% 0.85% 1.58%
2025/05/04 19.06% 14.47% 6.76% 5.68% 2.67% 2.85% 2.19% 2.03% 0.55% 1.54%
2025/05/05 14.04% 9.68% 6.27% 7.25% 2.7% 2.41% 1.59% 2.86% 1.19% 2.2%
2025/05/06 10.98% 9.45% 6.62% 6.97% 2.43% 3.21% 1.65% 3.47% 3.21% 2.32%
2025/05/07 13.61% 9.38% 8.69% 4.66% 2.74% 3% 1.47% 2.62% 3.01% 2.26%
2025/05/08 11.98% 10% 7.37% 8.59% 3.55% 2.38% 2.7% 2.84% 2.38% 2.16%
2025/05/09 14.62% 12.17% 7.38% 6.61% 3.03% 1.63% 1.9% 3.29% 2.6% 2.9%
2025/05/10 18.76% 12.28% 8.76% 5.02% 3.18% 1.69% 1.47% 2.94% 3.96% 1.2%
2025/05/11 15.41% 12.39% 8.54% 5.97% 3.24% 1.7% 2.03% 2.97% 4.66% 1.28%
2025/05/12 10.77% 12.15% 6.73% 6.66% 3.43% 1.54% 1.65% 3.13% 3.28% 2.12%
2025/05/13 11.72% 9.84% 7.98% 7.23% 2.82% 1.92% 1.85% 2.96% 3.36% 2%
2025/05/14 10.28% 10.76% 8.16% 6.5% 3.34% 2.34% 1.83% 2.84% 2.59% 2.38%
2025/05/15 11.12% 10.34% 8.33% 7.65% 2.66% 2.61% 1.78% 2.51% 2.46% 2.31%
2025/05/16 9.07% 13.1% 6.35% 7.02% 2.73% 2.5% 2.04% 2.78% 2.57% 2.18%
2025/05/17 9.07% 13.92% 6.81% 7.2% 3.55% 3.04% 1.92% 3.29% 3.38% 1.56%
2025/05/18 11.26% 12.99% 7.05% 6.52% 3.1% 3.23% 1.8% 2.85% 3.11% 1.83%
2025/05/19 10.52% 11.54% 6.43% 7.67% 2.51% 2.49% 2.07% 2.54% 1.91% 2.02%
2025/05/20 10.85% 11.11% 7.3% 6.45% 2.43% 2.77% 2.38% 2.75% 2.87% 2.05%
2025/05/21 10.66% 11.7% 7.38% 8.53% 2.32% 2.39% 2.2% 2.16% 2.58% 2.24%
2025/05/22 12.3% 10.39% 8.19% 6.89% 1.95% 2.56% 2.55% 1.78% 2.12% 3.25%
2025/05/23 10.02% 10.46% 8.35% 8.11% 1.56% 2.99% 3.06% 2.08% 2.97% 3.26%
2025/05/24 12.67% 12.6% 8.57% 7.25% 2.61% 2.96% 2.85% 2.66% 3.46% 1.55%
2025/05/25 14.68% 11.15% 8.1% 6.38% 3.41% 2.81% 2.24% 2.76% 3.08% 1.81%
2025/05/26 15.36% 10.99% 7.97% 6.07% 2.38% 2.2% 1.92% 1.92% 3.38% 2.07%
2025/05/27 12.69% 11.03% 7.82% 6.5% 2.5% 2.06% 2.46% 1.42% 2.78% 2.17%
2025/05/28 11.74% 11.29% 7.97% 7.11% 2.28% 2.08% 2.52% 1.76% 1.01% 2.57%
2025/05/29 15.33% 11.32% 9.45% 6.51% 2.71% 2.07% 2.57% 2.42% 0.68% 2.66%
2025/05/30 16.63% 11.03% 8.93% 7.37% 2.43% 1.37% 2.77% 1.94% 0.98% 3.53%
2025/05/31 20.6% 11.68% 10.63% 7.15% 2.39% 2.37% 2.13% 2.04% 1.36% 1.19%

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In May 2025, Zazzle.com led with fluctuating spend, peaking at 21.45% and ending at 20.6%. Vistaprint.com maintained steady mid-range values, while 360onlineprint.com and ads.google.com showed gradual increases. Design.com and Bizay.com had minor fluctuations. Yelp.com, Amazon.com, and Canva.com displayed varied trends, with Canva.com peaking mid-month. Constantcontact.com ended with a notable spike.

Market Exposure

Competitor Count for US Services Marketing and Digital Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 1808
2025/05/02 1934
2025/05/03 1756
2025/05/04 1777
2025/05/05 1914
2025/05/06 1950
2025/05/07 2012
2025/05/08 2017
2025/05/09 1906
2025/05/10 1788
2025/05/11 1800
2025/05/12 1904
2025/05/13 1984
2025/05/14 2019
2025/05/15 1990
2025/05/16 1932
2025/05/17 1860
2025/05/18 1897
2025/05/19 1996
2025/05/20 1943
2025/05/21 1969
2025/05/22 1974
2025/05/23 1914
2025/05/24 1760
2025/05/25 1799
2025/05/26 1919
2025/05/27 1911
2025/05/28 1891
2025/05/29 1873
2025/05/30 1815
2025/05/31 1744

Copyright © Adthena. All rights reserved.

May saw fluctuating advertiser numbers, peaking at 2,019 on May 14. The month concluded with a decline to 1,744.

Campaign Efficiency

Market Loss & Market Gains for US Services Marketing and Digital Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
fiverr.com 0.71%
zazzle.com 0.63%
360onlineprint.com 0.57%
ads.google.com 0.25%
yelp.com 0.24%
printrunner.com -0.17%
design.com -0.33%
fedex.com -0.33%
canva.com -0.42%
amazon.com -0.81%

Copyright © Adthena. All rights reserved.

Fiverr.com surged with a 0.71 increase, while amazon.com dropped by 0.81. Zazzle.com and 360onlineprint.com also rose, contrasting with declines from canva.com and design.com.

Campaign Efficiency

US Services Marketing and Digital Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date zazzle.com 360onlineprint.com vistaprint.com bizay.com amazon.com design.com fiverr.com 48hourprint.com canva.com nextdayflyers.com
2025/05/01 29.11% 6.53% 10.01% 2.35% 2.62% 3.25% 2.77% 1.91% 0.56% 1.42%
2025/05/02 21.99% 6.34% 11.16% 2.24% 3% 2.95% 2.93% 2.29% 0.86% 1.71%
2025/05/03 26.44% 6.69% 14.28% 2.22% 3.59% 3% 2.83% 1.13% 0.88% 0.95%
2025/05/04 25.78% 7.88% 13.53% 3.32% 2.82% 3.42% 2.5% 0.7% 0.62% 0.55%
2025/05/05 18.88% 7.74% 10.04% 2.98% 3.94% 3.78% 2.82% 1.34% 1.06% 1.56%
2025/05/06 15.84% 8.69% 9.93% 4.54% 5% 3.33% 2.71% 1.42% 2.63% 1.99%
2025/05/07 19.21% 10.43% 9.05% 3.9% 3.64% 3.37% 2.4% 1.8% 2.24% 2.24%
2025/05/08 18.26% 9.32% 10.37% 3.27% 4.09% 4.19% 1.95% 2.42% 1.8% 2.28%
2025/05/09 20.47% 9.32% 11.88% 2.11% 4.7% 3.44% 2.08% 2.11% 1.93% 2.09%
2025/05/10 26.62% 10.83% 11.68% 2.26% 4.49% 3.46% 1.37% 0.92% 2.76% 0.65%
2025/05/11 22.57% 10.1% 11.93% 2.07% 3.98% 3.67% 2.17% 0.89% 3.33% 0.83%
2025/05/12 15.74% 8.36% 12.08% 1.93% 4.73% 4.29% 2.47% 2.35% 2.35% 2.08%
2025/05/13 16.96% 9.96% 9.9% 2.46% 4.34% 3.65% 2.27% 1.58% 2.48% 2.29%
2025/05/14 13.6% 10.16% 10.99% 3.02% 3.79% 4.27% 2.23% 1.52% 1.99% 2.79%
2025/05/15 15.42% 10.83% 10.86% 3.23% 3.6% 3.44% 2.39% 1.71% 2.05% 1.67%
2025/05/16 13.15% 8.09% 13.5% 3.15% 4.09% 3.6% 2.42% 1.51% 2.03% 2.01%
2025/05/17 12.8% 8.34% 14.59% 3.85% 4.93% 4.68% 2.68% 0.93% 2.69% 0.7%
2025/05/18 16.16% 8.79% 13.2% 3.87% 4.3% 3.8% 2.48% 0.83% 2.41% 0.44%
2025/05/19 14.9% 8.26% 11.76% 3.46% 3.85% 3.18% 2.82% 1.22% 1.53% 0.82%
2025/05/20 15.78% 9.33% 11.19% 3.85% 4.02% 2.84% 2.63% 1.54% 2.05% 2.24%
2025/05/21 15.5% 9.39% 11.9% 3.18% 3.16% 3.12% 2.73% 1.77% 2.09% 2.66%
2025/05/22 18.99% 10.32% 9.97% 3.43% 2.5% 2.4% 2.56% 1.78% 1.57% 2.99%
2025/05/23 15.21% 10.61% 10.67% 3.87% 3.09% 2.27% 2.74% 1.85% 2.4% 2.96%
2025/05/24 18.62% 10.76% 12.56% 3.96% 3.73% 3.21% 2.81% 1.42% 2.49% 0.94%
2025/05/25 21.64% 10.09% 11.24% 3.54% 3.75% 4.31% 2.6% 1.2% 2.28% 0.66%
2025/05/26 22.79% 10.31% 10.51% 2.87% 2.54% 2.93% 2.16% 2.06% 2.42% 2.58%
2025/05/27 18.5% 10.1% 10.92% 2.64% 1.97% 3.13% 2.62% 2.17% 2.2% 1.54%
2025/05/28 17.34% 10.72% 11.07% 2.82% 2.65% 3.07% 2.71% 1.8% 1% 3.18%
2025/05/29 23.46% 11.92% 10.66% 2.79% 3.08% 3.19% 2.45% 2.23% 0.79% 2.27%
2025/05/30 24.33% 11.53% 9.88% 2.11% 2.62% 2.73% 2.45% 3.21% 0.99% 2.94%
2025/05/31 29.06% 13.21% 10.73% 2.94% 2.71% 2.61% 2.11% 1.98% 1.21% 0.96%

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Zazzle.com led May with fluctuating impressions, peaking at 29.11% and ending strong at 29.06%. 360onlineprint.com steadily rose, closing at 13.21%. Vistaprint.com maintained a consistent presence, finishing at 10.73%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services Marketing and Digital Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    500 Business Cards for $9.59 https://www.360onlineprint.com › custom › business-cards

    Only $0.02 per card — Business Cards. High-Quality Printing With Low Prices For All Businesses. Upload Your...

  2. 2
    Get Started With Google Ads | Get More From Your Ad Budget https://ads.google.com

    Maximize your ROI with campaigns that adapt to your marketing goals. Try Google Ads today.

  3. 3
    Bulk Business Cards https://business.amazon.com › wholesale › business-cards

    Great Selection, Best Prices — Discover a vast selection of wholesale business cards for your business. Sign up now. Get the...

  4. 4
    Fiverr Works for You https://www.fiverr.com

    Connect With Freelancers — Where There's Fiverr, There's A Way. Expert Freelancers For Every Need Are Waiting To Help. From Marketing to Design to Development and More, Get Everything You Need For Your Biz .

  5. 5
    VistaPrint Business Cards https://www.vistaprint.com › business-cards

    Shop Premium Shapes & Papers — Top-quality cards for just $10 with code VP10. Bet you 10 bucks you’ll be back for more.

Copyright © Adthena. All rights reserved.

In the competitive world of PPC advertising, five standout text ads capture attention on Google’s SERP. 360onlineprint.com entices with affordability, offering 500 business cards for just $9.59. Google Ads promises ROI maximization, while Amazon highlights its vast selection of wholesale business cards. Fiverr connects businesses with expert freelancers, and VistaPrint tempts with premium cards at a promotional price. Each ad uniquely appeals to diverse business needs, from cost-effectiveness to quality and expertise.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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