US Services Marketing and Digital Services - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Marketing and Digital Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Marketing and Digital Services – US

Google AI Overview visibility for Services Marketing and Digital Services US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 26.2001828878
73.7998171122
26%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 27
73
27%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 4%
Navigational 4%
Seasonal 0%
Local 0%
Problem Solving 19%

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Market Exposure

Share of Clicks for top 10 US Services Marketing and Digital Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
vistaprint.com 18.74
ads.google.com 13.64
fiverr.com 6.66
design.com 5.25
canva.com 5.03
zazzle.com 4.42
360onlineprint.com 3.16
constantcontact.com 2.94
google.com 2.36
mailchimp.com 2.24
others 35.56
  • vistaprint.com - 18.74%
  • ads.google.com - 13.64%
  • fiverr.com - 6.66%
  • design.com - 5.25%
  • canva.com - 5.03%
  • zazzle.com - 4.42%
  • 360onlineprint.com - 3.16%
  • constantcontact.com - 2.94%
  • google.com - 2.36%
  • mailchimp.com - 2.24%
  • others - 35.56%

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In the PPC landscape, Vistaprint leads with 18.74% click share, followed by ads.google.com at 13.64%. Others collectively dominate with 35.56%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Services Marketing and Digital Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date ads.google.com vistaprint.com canva.com zazzle.com design.com 360onlineprint.com constantcontact.com linkedin.com yelp.com chase.com
2025/12/01 13.32% 11.07% 2.81% 6.13% 5.06% 5.55% 2.77% 1.28% 1.52% 0.57%
2025/12/02 13.02% 13.74% 3.42% 5.93% 4.22% 4.48% 3.69% 1.12% 2.01% 0.48%
2025/12/03 11.05% 12.18% 3.08% 5.9% 2.92% 3.88% 3.21% 1.13% 2.47% 2.27%
2025/12/04 12.78% 6.62% 3.03% 3.84% 3.56% 3.91% 4.46% 2.11% 3.01% 2.36%
2025/12/05 12.94% 8.45% 4.05% 5.19% 4.87% 3.89% 3.25% 2.69% 2.15% 2.33%
2025/12/06 12.5% 11.92% 6.08% 4.49% 5.13% 3.37% 4.1% 3.62% 1.81% 2.19%
2025/12/07 13.04% 12.01% 5.29% 4.07% 4.88% 3.25% 3.56% 2.85% 0.98% 2.28%
2025/12/08 10.49% 9.92% 4.48% 3.93% 5.08% 3.8% 3.91% 3.39% 1.34% 1.83%
2025/12/09 14.18% 9.81% 3.93% 3.8% 4.57% 4.13% 3.55% 1.52% 1.65% 1.52%
2025/12/10 10.57% 11.04% 3.91% 5.83% 3.55% 4.77% 4.16% 1.33% 2.44% 2.19%
2025/12/11 13.84% 10.06% 4.06% 4.57% 4.45% 4.22% 4.06% 0.9% 2.1% 1.74%
2025/12/12 14.46% 10.03% 4.46% 4.19% 4.48% 4.6% 4.12% 1.23% 2.1% 2.28%
2025/12/13 13.02% 13.55% 3.78% 4.99% 4.3% 6% 2.57% 2.9% 2.54% 2.51%
2025/12/14 13.88% 10.64% 4% 4.07% 4.3% 4.34% 3.81% 3.25% 1.89% 2.59%
2025/12/15 12.62% 9.62% 4.91% 4.61% 5.08% 4.11% 3.5% 1.6% 1.36% 2.93%
2025/12/16 13.53% 9.06% 5.22% 5.17% 4.08% 3.04% 3.33% 0.91% 1.69% 2.76%
2025/12/17 13.67% 8.87% 5.82% 5.54% 3.11% 3.43% 3.29% 1.01% 1.83% 2.62%
2025/12/18 14.59% 9.08% 5.04% 2.72% 3.15% 3.69% 4.08% 1.11% 1.89% 3.96%
2025/12/19 12.91% 9.04% 6.79% 1.95% 3.76% 3.84% 3.57% 1.35% 1.61% 3.24%
2025/12/20 14.3% 10.85% 7.13% 3.56% 3.91% 4.18% 2.98% 1.78% 2.14% 3.8%
2025/12/21 15.63% 10.02% 5.23% 2.63% 5.06% 3.47% 3% 2.08% 2.25% 3.83%
2025/12/22 13.4% 8.63% 2.4% 2.51% 5.55% 2.94% 3.5% 2.23% 2.73% 3.58%
2025/12/23 13.78% 8.52% 2.97% 1.16% 5.47% 2.61% 4.14% 1.45% 2.22% 4.34%
2025/12/24 14.16% 9.12% 2.93% 3.7% 5.08% 2.6% 3.73% 2.33% 2.09% 4.31%
2025/12/25 16.02% 7.58% 2.38% 0.37% 3.21% 2.94% 3.78% 2.42% 2.91% 3.14%
2025/12/26 17.55% 8.91% 2.99% 0.21% 4.66% 3.98% 3.36% 1.43% 2.3% 4.09%
2025/12/27 16% 6.96% 2.46% 8.36% 2.9% 2.97% 2.86% 2.16% 2.57% 4.08%
2025/12/28 13.39% 7.09% 3.63% 7.2% 4.47% 2.65% 3.29% 2.1% 2.59% 5.03%
2025/12/29 14.96% 7.41% 5.38% 6.38% 2.71% 3.8% 3.46% 3.04% 2.23% 3.26%
2025/12/30 12.39% 7.43% 7.58% 7.27% 4.02% 4.95% 3.39% 2.28% 1.93% 1.25%
2025/12/31 13.67% 9.76% 8.52% 8.2% 5.66% 4.81% 2.85% 2.54% 1.95% 0.25%
  • ads.google.com
  • vistaprint.com
  • canva.com
  • zazzle.com
  • design.com
  • 360onlineprint.com
  • constantcontact.com
  • linkedin.com
  • yelp.com
  • chase.com

Copyright © Adthena. All rights reserved.

In December 2025, ads.google.com led with fluctuating spend, peaking at 17.55% on the 26th. Vistaprint.com saw a decline, ending at 9.76%. Canva.com rose steadily, closing at 8.52%. Zazzle.com rebounded late, finishing at 8.20%. Design.com maintained stability, ending at 5.66%. 360onlineprint.com showed consistent activity, closing at 4.81%. Constantcontact.com remained steady, ending at 2.85%. LinkedIn.com had a modest rise, finishing at 2.54%. Yelp.com fluctuated, closing at 1.95%. Chase.com peaked mid-month, ending at 0.25%.

Market Exposure

Competitor Count for US Services Marketing and Digital Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/12/01 1650
2025/12/02 1614
2025/12/03 1716
2025/12/04 1708
2025/12/05 1725
2025/12/06 1650
2025/12/07 1642
2025/12/08 1661
2025/12/09 1699
2025/12/10 1737
2025/12/11 1687
2025/12/12 1682
2025/12/13 1553
2025/12/14 1635
2025/12/15 1683
2025/12/16 1752
2025/12/17 1668
2025/12/18 1700
2025/12/19 1720
2025/12/20 1630
2025/12/21 1657
2025/12/22 1772
2025/12/23 1762
2025/12/24 1757
2025/12/25 1716
2025/12/26 1694
2025/12/27 1604
2025/12/28 1651
2025/12/29 1712
2025/12/30 1679
2025/12/31 1632

Copyright © Adthena. All rights reserved.

December saw fluctuating advertiser numbers, peaking at 1,772 on the 22nd. The month concluded with 1,632 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Services Marketing and Digital Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
ads.google.com 1.66%
chase.com 0.99%
shopify.com 0.33%
facebook.com 0.28%
yelp.com 0.25%
zazzle.com -0.38%
google.com -0.44%
simplytoimpress.com -0.51%
mailchimp.com -0.6%
vistaprint.com -1.54%

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Ads.google.com surged with a 1.66 increase, while vistaprint.com dropped by 1.54. Chase.com rose by 0.99, contrasting mailchimp.com’s 0.6 decline.

Campaign Efficiency

US Services Marketing and Digital Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date zazzle.com vistaprint.com design.com canva.com 360onlineprint.com ads.google.com fiverr.com simplytoimpress.com constantcontact.com chase.com
2025/12/01 10.26% 12.23% 6.79% 2.94% 8.32% 4.33% 3.1% 3.44% 1.61% 0.57%
2025/12/02 9.75% 15.64% 5.6% 3.48% 7.36% 4.1% 3.13% 3.99% 2.17% 0.45%
2025/12/03 10.21% 13.13% 3.71% 2.71% 6.04% 3.65% 2.23% 2.65% 1.95% 2.53%
2025/12/04 6.96% 7.97% 5.04% 2.72% 6.01% 4.33% 2.49% 3.18% 2.49% 3%
2025/12/05 8.54% 9.19% 6.53% 3.44% 6.07% 4.42% 2.6% 3.07% 2.07% 3.25%
2025/12/06 7.07% 13.74% 7.06% 5.69% 5.06% 4.53% 2.77% 2.49% 2.09% 2.98%
2025/12/07 6.88% 14.15% 6.78% 4.7% 4.63% 4.74% 3.49% 2.49% 2.11% 3.15%
2025/12/08 6.35% 11.73% 7.36% 4.21% 5.77% 3.92% 3.62% 2.68% 2.5% 2.4%
2025/12/09 5.93% 11.36% 6.69% 3.65% 6.15% 5.16% 3.62% 3.45% 2.44% 2.29%
2025/12/10 9.92% 12.46% 4.74% 3.75% 7.41% 3.84% 2.85% 2.26% 2.8% 2.6%
2025/12/11 7.47% 10.95% 6.6% 4.07% 6.32% 4.95% 3.14% 3.39% 2.35% 2.26%
2025/12/12 6.83% 11.71% 6.47% 4.61% 6.42% 5.12% 3.07% 2.36% 2.57% 2.78%
2025/12/13 7.09% 14.14% 6.32% 4.05% 8.58% 4.26% 2.77% 3.07% 1.75% 2.98%
2025/12/14 6.16% 12.27% 6.35% 4.27% 5.94% 4.66% 2.86% 3.47% 2.17% 3.15%
2025/12/15 7.38% 10.7% 7.03% 4.47% 5.6% 4.49% 2.93% 2.15% 2.23% 3.82%
2025/12/16 8.73% 10.63% 6.03% 5.13% 4.2% 4.97% 2.93% 2.19% 2.16% 3.32%
2025/12/17 8.62% 10.75% 4.69% 5.3% 4.69% 4.9% 2.87% 2.2% 2.5% 3.29%
2025/12/18 4.04% 10.39% 4.52% 4.7% 5.21% 5.13% 3.53% 3.13% 2.66% 5.12%
2025/12/19 3.23% 11.05% 5.38% 6.34% 5.89% 5.02% 3.51% 2.6% 2.47% 4.44%
2025/12/20 5.69% 12.05% 5.73% 6.56% 5.73% 4.95% 3.82% 2.02% 2.31% 5.23%
2025/12/21 4.89% 11.66% 7.17% 5.08% 5.4% 5.39% 3.43% 1.76% 2.23% 5.09%
2025/12/22 4.04% 9.79% 7.73% 2.04% 4.75% 4.46% 3.19% 0.42% 2.36% 4.91%
2025/12/23 2.26% 10.25% 7.69% 2.87% 4.34% 4.97% 2.6% 0.84% 2.74% 6.33%
2025/12/24 6.27% 11.15% 7.44% 2.66% 4.01% 5.23% 3.17% 0% 2.52% 6.25%
2025/12/25 0.77% 10.21% 4.62% 2.33% 4.62% 6.38% 3.77% 0.24% 2.2% 4.34%
2025/12/26 0.44% 11.54% 6.88% 2.82% 6.13% 6.87% 3.84% 0.01% 2.18% 6.15%
2025/12/27 13.96% 8.43% 4.23% 2.24% 4.59% 6.21% 4.22% 0.01% 2.21% 5.51%
2025/12/28 11.71% 8.83% 6.78% 3.56% 3.79% 5.01% 2.87% 0.64% 2.14% 6.6%
2025/12/29 11.1% 9.15% 4.12% 4.99% 5.79% 5.4% 3.75% 0.88% 2.24% 4.47%
2025/12/30 11.35% 9.06% 6% 6.69% 7.16% 4.68% 2.93% 0.93% 2.17% 1.73%
2025/12/31 12.71% 10.8% 7.72% 7.47% 6.73% 4.87% 3.4% 2.91% 2% 0.26%
  • zazzle.com
  • vistaprint.com
  • design.com
  • canva.com
  • 360onlineprint.com
  • ads.google.com
  • fiverr.com
  • simplytoimpress.com
  • constantcontact.com
  • chase.com

Copyright © Adthena. All rights reserved.

In December 2025, Zazzle’s impression share fluctuated, peaking at 13.96% on the 27th. Vistaprint maintained a strong presence, ending at 10.8%. Design.com and Canva showed steady growth, while Simplytoimpress.com struggled, finishing at 2.91%. Chase.com saw a significant drop, closing at 0.26%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services Marketing and Digital Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Services Marketing and Digital Services - Last month
  1. 1
    Grow With Google Ads https://ads.google.com

    Start Growing With Google Ads — Google AI-powered ads help businesses like Transformer Table achieve double-digit growth.

  2. 2
    Chase® Business Credit Cards | Small Business Credit Cards https://creditcards.chase.com › businesscards › learnmore

    Find the card best suited for your business needs. Compare cards & apply. Member FDIC.

  3. 3
    Fiverr Works for You https://www.fiverr.com

    Connect With Freelancers — Where There's Fiverr, There's A Way. Expert Freelancers For Every Need Are Waiting To Help

  4. 4
    VistaPrint Business Cards | Next Day Business Cards https://www.vistaprint.com › business-cards

    Need your business cards right away? Explore next-day and 2-day delivery...

  5. 5
    Business Cards https://www.zazzle.com

    Next Day Delivery Available — Standout Cards For Your Business! Browse Free Templates Across a Range of Professions. Create...

Copyright © Adthena. All rights reserved.

In the competitive world of PPC, Google Ads leads with AI-driven growth promises, while Chase offers tailored business credit solutions. Fiverr connects businesses with expert freelancers, and VistaPrint and Zazzle compete on swift, customizable business card delivery.

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