US Services Marketing and Digital Services - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Marketing and Digital Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Marketing and Digital Services – US

Google AI Overview visibility for Services Marketing and Digital Services US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 27.5523237811
72.4476762189
27%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 24
76
24%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 3%
Navigational 4%
Seasonal 0%
Local 0%
Problem Solving 17%

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Market Exposure

Share of Clicks for top 10 US Services Marketing and Digital Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
vistaprint.com 29.62
zazzle.com 8.57
fiverr.com 6.27
design.com 5.44
ads.google.com 5.34
360onlineprint.com 3.76
constantcontact.com 2.7
mailchimp.com 2.5
yelp.com 1.75
amazon.com 1.41
others 32.64
  • vistaprint.com - 29.62%
  • zazzle.com - 8.57%
  • fiverr.com - 6.27%
  • design.com - 5.44%
  • ads.google.com - 5.34%
  • 360onlineprint.com - 3.76%
  • constantcontact.com - 2.7%
  • mailchimp.com - 2.5%
  • yelp.com - 1.75%
  • amazon.com - 1.41%
  • others - 32.64%

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Vistaprint leads with 29.62% click share, closely followed by ‘others’ at 32.64%. Zazzle and Fiverr trail behind, while Amazon holds a modest 1.41%.

Market Exposure

Share of Spend for the top 10 US Services Marketing and Digital Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date vistaprint.com ads.google.com zazzle.com design.com 360onlineprint.com yelp.com linkedin.com godaddy.com constantcontact.com nextdayflyers.com
2026/02/01 12.28% 8.88% 14.97% 3.99% 4.82% 2.13% 0.93% 1.74% 2.26% 0.68%
2026/02/02 13.07% 8.76% 5.33% 4.2% 5.04% 2.67% 0.75% 1.18% 2.34% 0.99%
2026/02/03 11.7% 7.2% 10.84% 5.37% 4.75% 1.91% 2.77% 1.89% 2.27% 2.38%
2026/02/04 12.79% 7.03% 11.81% 4.82% 5.25% 2.58% 1.79% 1.25% 2.77% 2.21%
2026/02/05 16.39% 8.67% 10.03% 4.66% 4.22% 2.18% 2.29% 1.1% 2.27% 1.89%
2026/02/06 17.72% 7.45% 10.89% 4.69% 3.86% 2.18% 2.23% 1.31% 2.41% 1.71%
2026/02/07 19.64% 9.45% 10.62% 4.63% 4.98% 2.64% 0.6% 1.86% 2.14% 0.81%
2026/02/08 23.69% 9% 9.48% 3.47% 4.55% 2.14% 0.54% 1.75% 2.02% 0.76%
2026/02/09 16.38% 8.22% 7.75% 4.92% 4.46% 2.01% 1.72% 2% 2.25% 1.61%
2026/02/10 15.88% 9.27% 10.05% 3.74% 5.42% 2.53% 1.61% 1.76% 2.22% 1.66%
2026/02/11 19.02% 10.28% 9.3% 3.96% 5.31% 1.98% 2.25% 1.8% 2.48% 1.26%
2026/02/12 16.32% 8.63% 9.99% 4.65% 4.2% 2.17% 2.28% 1.09% 2.26% 1.89%
2026/02/13 17.63% 7.42% 10.84% 4.67% 3.84% 2.17% 2.22% 1.3% 2.4% 1.7%
2026/02/14 19.48% 9.37% 10.53% 4.59% 4.94% 2.69% 0.6% 1.84% 2.12% 0.8%
2026/02/15 23.48% 8.92% 9.4% 3.44% 4.51% 2.12% 0.54% 1.74% 2.03% 0.75%
2026/02/16 16.3% 8.18% 7.71% 4.9% 4.44% 2% 1.71% 1.99% 2.27% 1.6%
2026/02/17 13.79% 12.09% 5% 6.03% 4.08% 3.25% 1.14% 1.93% 2.54% 1.44%
2026/02/18 17.96% 8.92% 6.35% 4.7% 3.38% 3% 1.73% 1.73% 2.56% 1.39%
2026/02/19 17.78% 11.01% 7.3% 4.78% 3.42% 3.42% 0.87% 1.74% 2.64% 1.09%
2026/02/20 16.99% 9.71% 6.86% 5.15% 2.29% 2.03% 2.27% 1.45% 3.16% 1.17%
2026/02/21 20.8% 10.06% 9.32% 4.21% 4.05% 2.85% 0.76% 1.73% 2.12% 0.44%
2026/02/22 20.51% 9.22% 8.83% 5.04% 4.48% 2.6% 1.07% 2.27% 1.66% 0.54%
2026/02/23 16.33% 7.72% 6.89% 4.74% 3.26% 3.2% 0.82% 1.94% 2.73% 0.93%
2026/02/24 14.88% 8.18% 9.39% 4.75% 5.5% 3.03% 1.32% 2.02% 2.42% 1.22%
2026/02/25 16.02% 8.85% 7.12% 4.33% 4.12% 2.77% 1.3% 1.55% 2.6% 1.22%
2026/02/26 17.71% 9.03% 7.39% 4.14% 3.19% 2.51% 2.31% 1.72% 2.56% 2.55%
2026/02/27 19.73% 7.96% 7.51% 4.26% 3.26% 1.54% 2.16% 1.56% 2.75% 1.59%
2026/02/28 19.59% 9.94% 6.37% 4.11% 4.06% 3.15% 1.83% 1.45% 1.34% 0.69%
  • vistaprint.com
  • ads.google.com
  • zazzle.com
  • design.com
  • 360onlineprint.com
  • yelp.com
  • linkedin.com
  • godaddy.com
  • constantcontact.com
  • nextdayflyers.com

Copyright © Adthena. All rights reserved.

Vistaprint’s spend share surged mid-February, peaking at 23.69%. Ads.google.com maintained a steady presence, while Zazzle fluctuated. Design.com and 360onlineprint.com showed minor variations. February ended with Vistaprint leading.

Market Exposure

Competitor Count for US Services Marketing and Digital Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/02/01 1628
2026/02/02 1716
2026/02/03 1658
2026/02/04 1625
2026/02/05 1631
2026/02/06 1597
2026/02/07 1570
2026/02/08 1585
2026/02/09 1601
2026/02/10 1610
2026/02/11 1598
2026/02/12 1631
2026/02/13 1597
2026/02/14 1570
2026/02/15 1585
2026/02/16 1601
2026/02/17 1389
2026/02/18 1507
2026/02/19 1447
2026/02/20 1437
2026/02/21 1376
2026/02/22 1478
2026/02/23 1528
2026/02/24 1528
2026/02/25 1491
2026/02/26 1451
2026/02/27 1418
2026/02/28 1347

Copyright © Adthena. All rights reserved.

February began with 1,628 advertisers, peaking at 1,716 on the 2nd. Mid-month saw a decline, reaching 1,389 on the 17th. The month concluded with 1,347 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Services Marketing and Digital Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
fiverr.com 1.24%
vistaprint.com 1.23%
mailchimp.com 0.65%
amazon.com 0.48%
shopify.com 0.45%
bizay.com -0.24%
nextdayflyers.com -0.25%
canvasondemand.com -0.38%
360onlineprint.com -0.96%
zazzle.com -2.79%

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Fiverr.com and Vistaprint.com lead with click share gains, while Zazzle.com faces the largest decline.

Campaign Efficiency

US Services Marketing and Digital Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date vistaprint.com zazzle.com design.com 360onlineprint.com fiverr.com ads.google.com yelp.com upwork.com constantcontact.com nextdayflyers.com
2026/02/01 10.53% 24.72% 4.48% 7.12% 1.85% 2.65% 1.55% 1.3% 1.81% 0.61%
2026/02/02 13.21% 7.73% 6.05% 7.49% 2.87% 3.17% 2.65% 1.52% 2.21% 1.27%
2026/02/03 10.34% 15.9% 6.66% 6.47% 1.86% 2.31% 1.77% 2.05% 1.82% 2.9%
2026/02/04 12.15% 17.17% 6.38% 7.54% 2.61% 2.51% 2.46% 1.44% 2.22% 2.78%
2026/02/05 15.08% 15.61% 6.11% 6.47% 1.9% 2.98% 2.1% 2.36% 2.06% 2.53%
2026/02/06 16.82% 17.24% 6.02% 6.1% 2.07% 2.53% 2.08% 1.2% 2.02% 1.88%
2026/02/07 18.09% 16.87% 6.65% 7.95% 2.15% 3.21% 2.78% 0.4% 1.88% 0.71%
2026/02/08 21.1% 15.5% 4.63% 6.91% 2.47% 3.15% 2.28% 1.21% 1.88% 0.66%
2026/02/09 15.39% 11.86% 6.77% 6.75% 2.22% 2.81% 2.15% 1.26% 1.95% 1.98%
2026/02/10 14.56% 15.64% 5.04% 8.02% 2.31% 3.15% 2.85% 0.71% 1.71% 1.72%
2026/02/11 16.25% 14.53% 5.39% 8.95% 2.17% 3.58% 2.05% 0.65% 1.65% 1.45%
2026/02/12 15.08% 15.61% 6.11% 6.47% 1.9% 2.98% 2.1% 2.36% 2.06% 2.53%
2026/02/13 16.82% 17.24% 6.02% 6.1% 2.07% 2.53% 2.08% 1.2% 2.02% 1.88%
2026/02/14 18.09% 16.87% 6.65% 7.95% 2.15% 3.21% 2.78% 0.4% 1.88% 0.71%
2026/02/15 21.1% 15.5% 4.63% 6.91% 2.47% 3.15% 2.28% 1.21% 1.88% 0.66%
2026/02/16 15.39% 11.86% 6.77% 6.75% 2.22% 2.81% 2.15% 1.26% 1.95% 1.98%
2026/02/17 13.38% 8.09% 9.28% 6.04% 2.36% 4.67% 3.86% 0.24% 2.35% 1.71%
2026/02/18 16.3% 10.18% 6.32% 5.79% 3.11% 3.1% 2.96% 1.59% 2.46% 2.03%
2026/02/19 15.72% 12% 6.26% 5.19% 2.29% 3.83% 3.51% 1.6% 2.66% 1.68%
2026/02/20 15.67% 9.8% 7.07% 2.85% 3.81% 3.64% 2.26% 2.28% 3.1% 1.79%
2026/02/21 20.67% 14.33% 5.57% 5.8% 3.16% 3.6% 3.05% 1.68% 2.1% 0.31%
2026/02/22 20.1% 13.51% 6.66% 7.17% 2.85% 3.27% 2.41% 1.65% 1.32% 0.39%
2026/02/23 15.36% 10.15% 6.44% 4.52% 2.29% 2.77% 3.61% 1.61% 2.13% 1.17%
2026/02/24 14.28% 13.53% 6.34% 7.38% 2.2% 2.87% 3.09% 1.88% 1.88% 1.58%
2026/02/25 15.31% 12.11% 5.77% 6.04% 2.25% 3.16% 2.78% 3.1% 2.06% 1.59%
2026/02/26 16.4% 11.75% 5.79% 4.85% 3.03% 3.18% 2.64% 1.36% 2.33% 3.85%
2026/02/27 18.88% 12.24% 5.68% 4.92% 3.05% 2.77% 1.46% 1.87% 2.39% 1.92%
2026/02/28 18.25% 10.28% 6.32% 5.9% 3.6% 3.54% 3.08% 1.45% 1.29% 0.72%
  • vistaprint.com
  • zazzle.com
  • design.com
  • 360onlineprint.com
  • fiverr.com
  • ads.google.com
  • yelp.com
  • upwork.com
  • constantcontact.com
  • nextdayflyers.com

Copyright © Adthena. All rights reserved.

In February 2026, Vistaprint’s impression share fluctuated, peaking at 21.10% mid-month. Zazzle started strong but declined, while Design.com remained steady. 360onlineprint and Fiverr saw minor variations. Ads.google.com and Yelp experienced mid-month spikes. Upwork and ConstantContact showed slight increases, while NextDayFlyers had a volatile month.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services Marketing and Digital Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Services Marketing and Digital Services - Last month
  1. 1
    Grow With Google Ads - Start Growing With Google Ads https://ads.google.com

    Google Ads has helped businesses like yours achieve double-digit YoY growth. Learn more.

  2. 2
    Design Your Own Business Card | Free and Fast Shipping https://www.design.com › business_cards

    Create your perfect business card in minutes. Print and get fast, free delivery.

  3. 3
    Fiverr Works for You https://www.fiverr.com

    Connect With Freelancers — Where There's Fiverr, There's A Way. Expert Freelancers For Every Need Are Waiting To Help

  4. 4
    Build Your Own Business Cards | Custom Cards at Low Prices https://www.vistaprint.com

    Explore Next-Day & 2-Day Delivery Options with Fast-Shipping Business Cards.

  5. 5
    High Quality Business Cards - Next Day Delivery Available https://www.zazzle.com

    Create Your Own Business Cards at Zazzle. HD Printing. Size & Paper Options.

Copyright © Adthena. All rights reserved.

In the competitive world of Google PPC, top performers like Google Ads, Design.com, Fiverr, Vistaprint, and Zazzle captivate with themes of growth, customization, and speed. Their messaging highlights unique selling propositions: business growth, creative freedom, expert connections, and fast delivery.

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