Log in Book a Demo

US Software & Technology AI / Machine Learning - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US AI / Machine Learning category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Software & Technology AI / Machine Learning brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data
Share of Clicks - Last month
Domain Share of clicks
google.com 17.48
chatgpt.com 10.59
microsoft.com 6.29
amazon.com 4.64
grammarly.com 3.67
sap.com 3.31
adobe.com 2.68
apple.com 2.48
claude.ai 2.35
invideo.io 2.06
others 44.45

Copyright © Adthena. All rights reserved.

In the PPC landscape, Google leads with 17.48% click share, followed by ChatGPT at 10.59%. Microsoft and Amazon trail, while ‘others’ dominate with 44.45%.

Market Exposure

Share of Spend for the top 10 US Software & Technology AI / Machine Learning brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

See more data
Share of Spend - Last Month
Date google.com chatgpt.com claude.ai sap.com grammarly.com aws.amazon.com salesforce.com adobe.com microsoft.com ibm.com
2025/04/01 12.39% 8.99% 0.05% 3.96% 1.11% 2.43% 2.38% 2.18% 0.64% 3.22%
2025/04/02 14.44% 8.29% 0.46% 3.06% 2.38% 2.56% 3.92% 2.24% 0.64% 3.32%
2025/04/03 16.28% 6.7% 0.92% 4.88% 1.33% 2.32% 3.24% 2.05% 2.46% 1.06%
2025/04/04 12.19% 7.74% 1.18% 3.41% 1.17% 2.78% 4.61% 2.07% 4.42% 3.82%
2025/04/05 10.64% 7.29% 1.88% 2.79% 2.48% 3.66% 7.73% 2.06% 4.69% 1.53%
2025/04/06 11.46% 6.43% 1.72% 2.51% 2.17% 2.83% 7.36% 2.11% 4.39% 6.52%
2025/04/07 11.91% 7.63% 0.08% 2.47% 3.55% 1.74% 6.67% 1.83% 4.39% 1.16%
2025/04/08 12.39% 7.58% 0.78% 2.72% 2.54% 1.62% 3.46% 1.73% 4.48% 2.63%
2025/04/09 7.64% 6.54% 2.09% 1.28% 3.99% 2.22% 3.48% 2.11% 3.61% 3.86%
2025/04/10 8.99% 7.05% 1.4% 2.8% 4.16% 1.33% 2.33% 2.2% 2.66% 1.03%
2025/04/11 9.39% 7.04% 1.55% 3.93% 4.31% 1.4% 4.9% 2.43% 0.65% 3.52%
2025/04/12 12.19% 7.02% 2.97% 1.46% 4.58% 2.01% 4.94% 2.9% 0.48% 1.98%
2025/04/13 12.04% 7.7% 2.12% 4.05% 2.51% 2.06% 9.99% 3.02% 0.72% 1.56%
2025/04/14 11.52% 9.07% 2.06% 3.7% 4.01% 1.99% 2.42% 2.61% 0.63% 0.94%
2025/04/15 11% 10.45% 1.98% 3.36% 2.42% 2.09% 2.54% 2.55% 1.07% 1.59%
2025/04/16 8.93% 8.03% 2.14% 5.56% 2.99% 1.89% 3.6% 2.29% 4.83% 0.85%
2025/04/17 6.43% 7.29% 0.6% 4.5% 2.05% 2.52% 1.84% 2.36% 12.07% 0.98%
2025/04/18 8.52% 8.14% 1.63% 2.55% 2.99% 0.86% 3.17% 2.27% 7.66% 2.94%
2025/04/19 8.68% 8.13% 2.71% 1.96% 3.4% 1.29% 4.1% 2.14% 8.45% 2.68%
2025/04/20 7.62% 8.48% 3.28% 2.33% 1.84% 1.81% 3.69% 2.21% 9.67% 2.93%
2025/04/21 7.33% 8.52% 2.76% 1.27% 2.81% 1.43% 4.16% 1.7% 5.58% 3.07%
2025/04/22 7.55% 8.17% 3.07% 1.25% 2.94% 2.15% 1.91% 2.59% 6.09% 1.08%
2025/04/23 7.94% 10.14% 3.65% 3.72% 3.36% 1.88% 1.83% 2.82% 3.37% 3.12%
2025/04/24 10.93% 10.39% 2.65% 2.52% 3.57% 2.91% 2.01% 3.06% 3.63% 0.94%
2025/04/25 10.28% 10.24% 3.22% 2.22% 3.24% 1.47% 2.18% 2.82% 4.21% 0.95%
2025/04/26 11.25% 9% 4.27% 2.45% 2.65% 1.87% 3.22% 2.18% 5.28% 3.48%
2025/04/27 12.39% 9% 5.37% 1.25% 2.85% 1.93% 2.88% 1.92% 4.44% 3.62%
2025/04/28 13.45% 9.41% 4.54% 2.07% 3.22% 2.04% 1.52% 2.05% 3.11% 2.58%
2025/04/29 10.34% 9.2% 4.7% 1.34% 3.64% 2.15% 2.81% 1.97% 2.71% 2.61%
2025/04/30 13.84% 10.47% 4.86% 3.06% 2.94% 2.48% 2.3% 2.09% 1.56% 0.6%

Copyright © Adthena. All rights reserved.

In April 2025, Google led PPC spend, peaking mid-month. ChatGPT maintained steady growth, while Claude.ai surged late. SAP fluctuated, ending strong. Grammarly and AWS showed consistent performance. Microsoft spiked mid-month, then declined. IBM’s spend was erratic.

Market Exposure

Competitor Count for US Software & Technology AI / Machine Learning

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

See more data
Competitor Count - Last month
Date Competitor Count
2025/04/01 1406
2025/04/02 1403
2025/04/03 1378
2025/04/04 1443
2025/04/05 1371
2025/04/06 1407
2025/04/07 1437
2025/04/08 1360
2025/04/09 1314
2025/04/10 1340
2025/04/11 1318
2025/04/12 1307
2025/04/13 1288
2025/04/14 1343
2025/04/15 1317
2025/04/16 1325
2025/04/17 1305
2025/04/18 1339
2025/04/19 1341
2025/04/20 1318
2025/04/21 1369
2025/04/22 1351
2025/04/23 1355
2025/04/24 1308
2025/04/25 1274
2025/04/26 1213
2025/04/27 1245
2025/04/28 1289
2025/04/29 1237
2025/04/30 1243

Copyright © Adthena. All rights reserved.

April saw fluctuating advertiser numbers, peaking at 1,443 on April 4th, then declining to 1,243 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for US Software & Technology AI / Machine Learning

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data
Market Loss & Market Gains - Last month
Name Market Trend
microsoft.com 2.34%
apple.com 2.29%
claude.ai 1.98%
chatgpt.com 1.81%
perplexity.ai 0.55%
amazon.com -0.97%
deepai.org -1.07%
sap.com -1.17%
salesforce.com -1.35%
google.com -2.35%

Copyright © Adthena. All rights reserved.

Microsoft.com and Apple.com lead with click share gains, while Google.com and Salesforce.com see declines.

Campaign Efficiency

US Software & Technology AI / Machine Learning Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data
Date google.com chatgpt.com claude.ai sap.com apple.com grammarly.com aws.amazon.com adobe.com amazon.com microsoft.com
2025/04/01 17.4% 12.85% 0.04% 5.62% 1.54% 0.96% 2.97% 2.4% 1.58% 0.87%
2025/04/02 19% 11.64% 0.36% 4.22% 3.8% 2.99% 3.06% 2.56% 2.6% 0.84%
2025/04/03 20.29% 9.49% 0.84% 6.15% 1.45% 1.48% 2.35% 2.17% 4.41% 3.29%
2025/04/04 16.64% 10.8% 1.07% 4.52% 1.47% 1.33% 3.27% 2.2% 1.3% 6.45%
2025/04/05 14.98% 10.88% 1.95% 3.78% 1.43% 2.94% 3.97% 2.25% 2.27% 6.86%
2025/04/06 15.21% 9.53% 2.1% 3.53% 0.86% 2.66% 3.22% 2.43% 3.58% 7.03%
2025/04/07 15.97% 11.3% 0.06% 3.4% 2.07% 4.23% 1.66% 2.11% 2.67% 6.65%
2025/04/08 16.29% 10.93% 0.64% 3.7% 1.28% 2.99% 1.59% 1.92% 4.33% 6.82%
2025/04/09 11.26% 10.62% 2.03% 2.19% 1.13% 4.55% 2.18% 2.37% 7.95% 5.38%
2025/04/10 12.63% 10.34% 1.22% 4.11% 0.72% 5.02% 1.38% 2.25% 1.42% 3.27%
2025/04/11 13.75% 10.94% 1.43% 6.15% 1.28% 5.44% 1.48% 2.76% 3.09% 0.62%
2025/04/12 15.73% 9.79% 3.07% 2% 0.87% 5.42% 1.7% 3.15% 1.34% 0.33%
2025/04/13 15.95% 10.69% 2.32% 5.56% 0.91% 2.64% 2.07% 3.42% 5.12% 0.51%
2025/04/14 15.32% 12.91% 1.89% 5.1% 2.22% 4.73% 1.73% 3.03% 1.66% 0.36%
2025/04/15 15.21% 15.44% 2.33% 4.8% 0.84% 2.66% 2.59% 3.05% 2.79% 0.67%
2025/04/16 11.81% 11.44% 2.78% 6.88% 0.52% 3.66% 2.06% 2.62% 2.9% 5.48%
2025/04/17 9.19% 9.88% 0.52% 6.02% 0.01% 2.27% 2.48% 2.78% 1.11% 14.24%
2025/04/18 12.17% 11.86% 2.25% 3.54% 1.03% 3.91% 0.83% 2.73% 2.48% 9.07%
2025/04/19 11.73% 10.99% 2.81% 2.67% 2.48% 4.07% 1.18% 2.22% 1.4% 9.88%
2025/04/20 10.74% 12.27% 3.21% 3.29% 2.59% 1.96% 1.87% 2.47% 4.28% 11%
2025/04/21 10.77% 12.4% 2.51% 1.61% 3.24% 3.31% 1.55% 1.88% 1.43% 6.56%
2025/04/22 10.51% 12.07% 2.83% 1.55% 5.36% 3.29% 2.3% 3.05% 2.37% 7.23%
2025/04/23 10.41% 14.2% 4.45% 4.92% 3.58% 4.03% 2.04% 3.17% 2.41% 3.22%
2025/04/24 14.52% 14.61% 2.83% 3.35% 4.87% 4.36% 3.11% 3.71% 2.81% 4.15%
2025/04/25 14.73% 14.31% 3.14% 3% 6.75% 3.82% 1.42% 3.32% 1.99% 4%
2025/04/26 15.47% 12.71% 4.76% 3.32% 3.7% 3.16% 1.71% 2.35% 1.42% 5.72%
2025/04/27 17.57% 12.72% 5.96% 1.76% 4.37% 3.26% 1.78% 2.04% 3.93% 4.66%
2025/04/28 17.28% 12.93% 5.11% 2.83% 3.94% 3.79% 2.01% 2.26% 3.54% 2.93%
2025/04/29 13.9% 13.23% 5.48% 1.86% 3.47% 4.39% 2.17% 2.24% 3.63% 2.64%
2025/04/30 19.08% 14.58% 5.23% 4.15% 3.73% 3.6% 2.7% 2.35% 1.65% 1.11%

Copyright © Adthena. All rights reserved.

April saw dynamic shifts in PPC impressions. Google.com started strong, dipped mid-month, then rebounded to 19.08%. Chatgpt.com fluctuated, ending at 14.58%. Claude.ai steadily rose, peaking at 5.23%. Microsoft.com spiked mid-month, closing at 1.11%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Software & Technology AI / Machine Learning

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data
  1. 1
    Create any image for free http://www.chatgpt.com

    AI image generation for free — Give the world's most popular AI assistant a try. Sign up for free & ask ChatGPT anything. Imagine it.

  2. 2
    Chat with Gemini https://gemini.google.com

    Google Gemini — Chat with Google Gemini to collaborate with the best of Google AI. Chat to supercharge your ideas, write, learn, plan and more.

  3. 3
    Free AI Detector https://www.grammarly.com › ai-detector

    Will You Be Flagged for AI? Grammarly's free AI checker is trained to detect AI-generated content and help you fix it. Detect AI-generated content from Grammarly, ChatGPT, Google Gemini, and others in a click.

  4. 4
    AI Image Creation - With Copilot® Designer http://copilot.microsoft.com › copilot › search

    Whatever you type, upload or describe, AI-powered Microsoft Copilot® can create an image.

  5. 5
    Artificial Intelligence https://www.sap.com › sap › ai

    AI Capabilities — Use AI agents for decision-making and automation and drive transformative impact with SAP.

Copyright © Adthena. All rights reserved.

In the competitive landscape of AI-driven PPC ads, ChatGPT, Google, Grammarly, Microsoft, and SAP stand out. ChatGPT entices with free AI image generation, while Google Gemini offers collaborative AI chats. Grammarly focuses on AI detection, Microsoft on creative image design, and SAP on transformative AI capabilities.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports

US
Software & Technology

US Software Development

UK
Software & Technology

UK Software Development

US
Software & Technology

US Payroll / Accounting

AUS
Software & Technology

AUS Software Development