Share of Clicks for top 10 US Software & Technology AI / Machine Learning brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| ibm.com | 26.2 |
| freshworks.com | 14.55 |
| chatgpt.com | 11.95 |
| zendesk.com | 6.03 |
| chatbot.com | 5.08 |
| apple.com | 4.85 |
| chatbot.app | 4.17 |
| google.com | 4.06 |
| claude.ai | 3.58 |
| nurix.ai | 2.05 |
| others | 17.48 |
- ibm.com - 26.2%
- freshworks.com - 14.55%
- chatgpt.com - 11.95%
- zendesk.com - 6.03%
- chatbot.com - 5.08%
- apple.com - 4.85%
- chatbot.app - 4.17%
- google.com - 4.06%
- claude.ai - 3.58%
- nurix.ai - 2.05%
- others - 17.48%
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In the PPC landscape, IBM leads with 26.2% click share, followed by Freshworks at 14.55%. “Others” collectively hold 17.48%, showcasing diverse competition.
Share of Spend for the top 10 US Software & Technology AI / Machine Learning brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | claude.ai | chatbot.com | freshworks.com | chatgpt.com | ibm.com | zendesk.com | google.com | chatbot.app | apple.com | uniphore.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/09/01 | 0.36% | 5.48% | 24.05% | 16.8% | 25.74% | 7.37% | 0.73% | 2.43% | 0.07% | 0% |
| 2025/09/02 | 1.43% | 5.12% | 20.28% | 15.5% | 18.18% | 7.99% | 0.73% | 3.35% | 10.76% | 0% |
| 2025/09/03 | 4.56% | 1.98% | 23.06% | 17.06% | 19.52% | 7.87% | 3.25% | 3.89% | 0.09% | 0% |
| 2025/09/04 | 0.22% | 9.85% | 22.4% | 13.68% | 19.38% | 4.85% | 0.76% | 4.79% | 0.1% | 0% |
| 2025/09/05 | 0.2% | 3.57% | 19.55% | 16.4% | 27.48% | 4.95% | 0.73% | 7.12% | 4.03% | 0% |
| 2025/09/06 | 4.79% | 0% | 14.74% | 13.44% | 29.25% | 0.02% | 6.24% | 3.08% | 2.31% | 0% |
| 2025/09/07 | 9.91% | 17.28% | 11.26% | 13.9% | 27.27% | 6.58% | 3.85% | 0% | 0.13% | 0% |
| 2025/09/08 | 1.62% | 7.7% | 18.32% | 18.38% | 19.28% | 9.48% | 4.77% | 2.21% | 0.18% | 0% |
| 2025/09/09 | 6.16% | 3.63% | 18.23% | 17.81% | 13.25% | 8.85% | 0.95% | 4.13% | 7.95% | 0% |
| 2025/09/10 | 6.17% | 0% | 13.36% | 10.16% | 21.18% | 7.77% | 5.68% | 8.83% | 8.8% | 0% |
| 2025/09/11 | 1.71% | 0% | 16.67% | 10.65% | 22.97% | 17.03% | 8.61% | 2.12% | 0.13% | 0% |
| 2025/09/12 | 4.18% | 1.51% | 16.37% | 9.04% | 23.75% | 7.29% | 8.87% | 6.6% | 4.99% | 0% |
| 2025/09/13 | 4.53% | 0% | 14.15% | 9.4% | 33.18% | 5.9% | 3.76% | 3.12% | 7.13% | 0% |
| 2025/09/14 | 6.79% | 1.5% | 17.92% | 10.75% | 24.83% | 1.18% | 4.94% | 2.44% | 8.44% | 0% |
| 2025/09/15 | 0.29% | 9.15% | 28.47% | 6.07% | 17.47% | 9% | 2.19% | 4.27% | 0.23% | 0% |
| 2025/09/16 | 3.82% | 1.42% | 13.01% | 6.21% | 17.31% | 10.91% | 7.08% | 1.94% | 8.17% | 0% |
| 2025/09/17 | 1.42% | 0% | 20.37% | 22.78% | 15.88% | 0.11% | 6.63% | 5.02% | 0.18% | 0% |
| 2025/09/18 | 2.03% | 0% | 17.21% | 10.58% | 20.03% | 6.17% | 0.67% | 4.27% | 0.12% | 0.01% |
| 2025/09/19 | 0.28% | 3.4% | 17.01% | 20.15% | 16.5% | 2.53% | 6.04% | 1.35% | 9.43% | 1.21% |
| 2025/09/20 | 3.71% | 7.83% | 24.84% | 10.56% | 32.46% | 0.05% | 0.37% | 5.07% | 0.12% | 0% |
| 2025/09/21 | 0.22% | 15.16% | 14.97% | 7.9% | 28.69% | 5.01% | 0.42% | 3.91% | 2.94% | 0% |
| 2025/09/22 | 1.87% | 4.74% | 27.52% | 8.47% | 17.2% | 8.24% | 8.73% | 5.43% | 4.77% | 0% |
| 2025/09/23 | 0.2% | 5.31% | 12.8% | 10.62% | 22.66% | 10.55% | 3.11% | 9.12% | 0.16% | 6.32% |
| 2025/09/24 | 0.17% | 3.6% | 9.43% | 6.97% | 21.59% | 9.7% | 4.89% | 5.51% | 2.87% | 24.45% |
| 2025/09/25 | 1.61% | 7.14% | 14.71% | 5.02% | 28.16% | 10.08% | 0.41% | 3.74% | 3.3% | 13.41% |
| 2025/09/26 | 2.41% | 1.39% | 8.53% | 8.28% | 26.44% | 13.05% | 6.02% | 9.23% | 0.16% | 8.65% |
| 2025/09/27 | 8.88% | 1.07% | 7.3% | 14.02% | 30.62% | 4.02% | 4.77% | 3.11% | 2.12% | 6.7% |
| 2025/09/28 | 16.99% | 2.68% | 11.53% | 8.9% | 37.63% | 1.41% | 0.39% | 5.94% | 3.2% | 0.82% |
| 2025/09/29 | 5.36% | 10.51% | 10.15% | 4.44% | 24.05% | 9.69% | 0.53% | 7% | 3.49% | 0% |
| 2025/09/30 | 14.07% | 13.54% | 13.01% | 10.37% | 7.67% | 7.07% | 6.94% | 2.04% | 1.62% | 0% |
- claude.ai
- chatbot.com
- freshworks.com
- chatgpt.com
- ibm.com
- zendesk.com
- google.com
- chatbot.app
- apple.com
- uniphore.com
Copyright © Adthena. All rights reserved.
In September 2025, IBM led with consistent high spend, peaking at 37.63 on the 28th. Freshworks and ChatGPT followed, showing fluctuating trends. Claude.ai and Chatbot.com had notable spikes, while Uniphore surged mid-month. The month concluded with IBM maintaining dominance.
Competitor Count for US Software & Technology AI / Machine Learning
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/09/01 | 1167 |
| 2025/09/02 | 1132 |
| 2025/09/03 | 1199 |
| 2025/09/04 | 1198 |
| 2025/09/05 | 1206 |
| 2025/09/06 | 1141 |
| 2025/09/07 | 1193 |
| 2025/09/08 | 1223 |
| 2025/09/09 | 1227 |
| 2025/09/10 | 1203 |
| 2025/09/11 | 1186 |
| 2025/09/12 | 1166 |
| 2025/09/13 | 1136 |
| 2025/09/14 | 1131 |
| 2025/09/15 | 1183 |
| 2025/09/16 | 1134 |
| 2025/09/17 | 1126 |
| 2025/09/18 | 1087 |
| 2025/09/19 | 1120 |
| 2025/09/20 | 1108 |
| 2025/09/21 | 1114 |
| 2025/09/22 | 1128 |
| 2025/09/23 | 1126 |
| 2025/09/24 | 1178 |
| 2025/09/25 | 1140 |
| 2025/09/26 | 1132 |
| 2025/09/27 | 1095 |
| 2025/09/28 | 1113 |
| 2025/09/29 | 1168 |
| 2025/09/30 | 1144 |
Copyright © Adthena. All rights reserved.
Advertisers fluctuated throughout September, peaking at 1,227 on the 9th. The month concluded with 1,144 advertisers, reflecting a dynamic landscape.
