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US Software & Technology AI / Machine Learning - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US AI / Machine Learning category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Software & Technology AI / Machine Learning brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
google.com 21.19
chatgpt.com 11.01
microsoft.com 7.14
claude.ai 4.9
amazon.com 4.25
grammarly.com 4
apple.com 3.09
adobe.com 2.74
sap.com 1.96
undetectable.ai 1.6
others 38.12

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In the PPC landscape, Google leads with 21.19% click share, followed by ChatGPT at 11.01%. Microsoft holds 7.14%, while ‘others’ dominate with 38.12%.

Market Exposure

Share of Spend for the top 10 US Software & Technology AI / Machine Learning brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date google.com chatgpt.com claude.ai grammarly.com perplexity.ai adobe.com microsoft.com apple.com ibm.com sap.com
2025/05/01 15% 11.29% 3.6% 3.56% 1.98% 2.78% 1.93% 2.78% 1.2% 1.68%
2025/05/02 13.68% 11.5% 3.34% 2.66% 1.39% 2.56% 1.85% 3.25% 1.12% 3.91%
2025/05/03 15.66% 11.44% 3.32% 3.08% 4.06% 2.09% 1.92% 2.66% 0.82% 3.79%
2025/05/04 15.38% 10.85% 4.23% 3.17% 1.56% 2.02% 1.59% 1.36% 2.53% 3.89%
2025/05/05 12.97% 9.54% 3.66% 2.23% 0.91% 1.77% 2.09% 2.48% 1.76% 4.01%
2025/05/06 15.04% 10.87% 5.14% 1.29% 1.27% 1.93% 1.33% 2.31% 0.63% 1.77%
2025/05/07 15.12% 8.88% 3.95% 2.58% 0.76% 2.09% 1.51% 2.48% 1.1% 4.32%
2025/05/08 12.29% 7.72% 3.9% 2.27% 0.53% 1.91% 1.06% 2.35% 3.74% 7.78%
2025/05/09 13.25% 10.26% 5.41% 3.59% 1.96% 1.86% 2.17% 2.46% 0.21% 4.12%
2025/05/10 15.03% 10.18% 4.68% 1.7% 1.79% 2.2% 5.89% 1.69% 1.62% 3.24%
2025/05/11 8.88% 7.22% 4.81% 3.04% 0.68% 1.44% 4.83% 1.87% 1.03% 1.56%
2025/05/12 10.1% 8.11% 5.09% 3.04% 1.28% 2.27% 6.19% 1.89% 1.64% 1.21%
2025/05/13 11.92% 7.82% 3.38% 2.47% 1.81% 3.01% 7.45% 1.71% 0.79% 0.86%
2025/05/14 13.21% 8.05% 2.27% 2.92% 1.84% 2.33% 11.31% 1.45% 4.09% 4.78%
2025/05/15 10.7% 7.8% 0.73% 2.64% 0.48% 1.67% 11.64% 1.99% 6.04% 4.33%
2025/05/16 13.74% 9.78% 5.59% 4.62% 0.43% 1.97% 7.83% 2.59% 0.93% 3.86%
2025/05/17 11.96% 10.92% 6.66% 3.68% 0.92% 1.97% 4.93% 3.24% 0.57% 3.5%
2025/05/18 10.49% 7.64% 5.33% 3.17% 0.33% 2.01% 5.17% 2.46% 3.28% 2.28%
2025/05/19 13.41% 7.33% 6.45% 2.54% 1.53% 1.51% 4.72% 1.94% 1.95% 3.53%
2025/05/20 12.55% 9.17% 5.91% 2.92% 1.89% 2.19% 5.88% 1.94% 1.28% 3.14%
2025/05/21 9.77% 8.71% 6.96% 2.35% 1.56% 2.53% 6.03% 1.99% 0.97% 1.83%
2025/05/22 9.83% 9.06% 7.05% 3.83% 1.19% 3.34% 6.94% 3.08% 1.25% 0%
2025/05/23 10.29% 8.94% 5.84% 3.63% 0.16% 3.31% 10.11% 2.4% 2.25% 0%
2025/05/24 12.66% 8.52% 7.5% 1.94% 0.52% 3.21% 15.35% 1.63% 1.06% 0%
2025/05/25 11.01% 9.25% 4.93% 3.25% 0.3% 2.85% 10.88% 1.87% 1.93% 0.03%
2025/05/26 12.85% 9.74% 3.27% 2.18% 2.22% 2.76% 15.77% 1.84% 0.71% 0.01%
2025/05/27 10.89% 7.99% 4.42% 4.03% 3.71% 2.51% 9.9% 1.93% 0.93% 0.01%
2025/05/28 14.49% 8.39% 5.55% 3.87% 2.45% 2.67% 7.23% 1.57% 0.63% 0%
2025/05/29 15.57% 8.91% 6.68% 2.71% 0.89% 2.25% 1.67% 2.87% 0.68% 0.02%
2025/05/30 16.41% 9.83% 6.2% 3.74% 4.06% 2.91% 1.44% 3.53% 0.74% 0.02%
2025/05/31 14.97% 10.06% 8.98% 4.35% 3.73% 2.37% 2.29% 1.79% 0.67% 0.02%

Copyright © Adthena. All rights reserved.

In May 2025, Google led PPC spend, peaking at 16.41% on the 30th. ChatGPT maintained steady performance, while Claude.ai surged late month. Microsoft spiked mid-month, then declined. SAP’s spend dwindled, ending near zero.

Market Exposure

Competitor Count for US Software & Technology AI / Machine Learning

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 1217
2025/05/02 1228
2025/05/03 1195
2025/05/04 1239
2025/05/05 1252
2025/05/06 1298
2025/05/07 1295
2025/05/08 1222
2025/05/09 1222
2025/05/10 1203
2025/05/11 1207
2025/05/12 1233
2025/05/13 1255
2025/05/14 1224
2025/05/15 1219
2025/05/16 1202
2025/05/17 1165
2025/05/18 1180
2025/05/19 1235
2025/05/20 1200
2025/05/21 1224
2025/05/22 1225
2025/05/23 1210
2025/05/24 1135
2025/05/25 1147
2025/05/26 1203
2025/05/27 1174
2025/05/28 1173
2025/05/29 1172
2025/05/30 1155
2025/05/31 1078

Copyright © Adthena. All rights reserved.

May began with 1,217 advertisers, peaking at 1,298 on the 6th. A decline followed, ending the month at 1,078.

Campaign Efficiency

Market Loss & Market Gains for US Software & Technology AI / Machine Learning

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
microsoft.com 2.98%
claude.ai 1.83%
adobe.com 0.64%
perplexity.ai 0.64%
metaview.ai 0.57%
genpact.com -0.48%
ibm.com -0.55%
google.com -0.61%
amazon.com -2.04%
sap.com -2.41%

Copyright © Adthena. All rights reserved.

Microsoft.com surged with a 2.98% increase, while sap.com faced a 2.41% decline. Claude.ai and adobe.com also saw positive growth.

Campaign Efficiency

US Software & Technology AI / Machine Learning Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date google.com chatgpt.com claude.ai grammarly.com perplexity.ai adobe.com apple.com microsoft.com amazon.com sap.com
2025/05/01 19.72% 15.84% 4.02% 4.22% 2.64% 3.15% 4.03% 1.43% 3.32% 2.27%
2025/05/02 17.06% 15.84% 4.09% 3.14% 1.76% 2.79% 5.02% 1.57% 0.54% 3.22%
2025/05/03 19.39% 16.32% 4.1% 3.76% 3.59% 2.32% 3.57% 1.67% 2.87% 3.24%
2025/05/04 19.55% 15.91% 5.39% 3.87% 2.08% 2.19% 2.16% 1.43% 1.1% 3.56%
2025/05/05 15.78% 12.97% 4.32% 2.54% 1.08% 1.88% 2.75% 1.62% 2.91% 3.08%
2025/05/06 18.8% 15.25% 5.63% 1.36% 1.63% 2.15% 3.37% 0.99% 4.09% 1.69%
2025/05/07 18.72% 12.72% 5% 3.19% 0.96% 2.3% 3.67% 1.1% 2.68% 4.22%
2025/05/08 15.69% 11.37% 4.99% 2.7% 0.61% 2.12% 3.81% 0.78% 0.53% 7.47%
2025/05/09 16.19% 14.55% 6.44% 4.71% 1.55% 2.13% 3.42% 1.98% 5.02% 3.57%
2025/05/10 19.66% 14.36% 5.48% 2.03% 1.39% 2.52% 2.73% 6.3% 2.96% 2.91%
2025/05/11 13.08% 10.82% 5.87% 3.74% 0.84% 1.62% 2.66% 4.85% 4.4% 1.95%
2025/05/12 14.48% 11.95% 5.9% 3.67% 1.52% 2.72% 3.15% 6.13% 2.35% 1.06%
2025/05/13 16.72% 12.44% 4.24% 2.85% 2.19% 3.61% 2.42% 8.02% 1.83% 1.5%
2025/05/14 17.53% 11.74% 2.5% 3.42% 1.62% 2.72% 2.11% 12.34% 0.94% 4.2%
2025/05/15 14.18% 11.31% 0.77% 3.12% 0.56% 1.94% 2.73% 11.79% 2.18% 3.49%
2025/05/16 18.75% 14.43% 6.88% 5.52% 0.55% 2.36% 3.81% 7.83% 1.99% 3.21%
2025/05/17 14.36% 14.14% 7.49% 4.17% 0.66% 2.1% 4.32% 4.82% 1.65% 3.12%
2025/05/18 12.79% 10.93% 7.82% 3.6% 0.36% 2.27% 3.13% 4.67% 3.05% 2.34%
2025/05/19 17.16% 10.45% 8.06% 3.03% 1.61% 1.67% 3.25% 4.59% 2.43% 2.74%
2025/05/20 16.24% 13.3% 7.64% 3.53% 1.99% 2.52% 2.59% 5.69% 0.98% 2.48%
2025/05/21 13.1% 11.47% 8.88% 2.83% 1.53% 2.8% 2.61% 6.64% 2.16% 1.47%
2025/05/22 14.1% 12.33% 8.82% 4.74% 1.18% 4.03% 4.2% 7.74% 1.45% 0%
2025/05/23 14.26% 13.04% 7.7% 4.47% 0.14% 3.75% 3.41% 11.97% 1.26% 0%
2025/05/24 15.98% 12.27% 9.45% 2.22% 0.65% 3.73% 2.76% 17.63% 1.24% 0%
2025/05/25 14.14% 13.07% 6.18% 3.91% 0.35% 3.36% 2.71% 11.99% 1.23% 0%
2025/05/26 15.34% 13.46% 3.68% 2.34% 2.42% 3.02% 2.86% 17.67% 0.6% 0%
2025/05/27 14.7% 11.84% 5.26% 4.6% 3.54% 2.95% 2.98% 11.64% 0.86% 0%
2025/05/28 19.04% 12.79% 6.19% 4.84% 2.46% 3.11% 2.38% 7.66% 1.29% 0%
2025/05/29 17.84% 11.99% 9.85% 2.71% 1.05% 2.32% 4.19% 0.88% 1.6% 0%
2025/05/30 20.42% 14.06% 7.48% 4.19% 3.89% 3.31% 4.05% 1.01% 2.59% 0.01%
2025/05/31 19.54% 14.25% 11.2% 4.91% 4.14% 2.82% 2.5% 1.64% 0.56% 0%

Copyright © Adthena. All rights reserved.

In May 2025, Google led with fluctuating impressions, peaking at 20.42% on the 30th. ChatGPT maintained a steady presence, while Claude.ai surged to 11.2% by month’s end. Microsoft saw a mid-month spike, and SAP’s presence dwindled to zero.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Software & Technology AI / Machine Learning

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Create any image for free - AI image generation for free http://www.chatgpt.com

    Give the world's most popular AI assistant a try. Sign up for free & ask ChatGPT anything. Imagine it...

  2. 2
    Chat with Gemini https://gemini.google.com

    Google Gemini — Chat with Google Gemini to collaborate with the best of Google AI. Chat to supercharge your ideas, write, learn, plan and more.

  3. 3
    Free Ai Detector https://www.grammarly.com › ai-detector

    Will You Be Flagged for AI? Grammarly's free AI checker is trained to detect AI-generated content and help you fix it. Detect AI-generated content from Grammarly, ChatGPT, Google Gemini, and others in a click.

  4. 4
    Microsoft Copilot - AI Assistance For Any Task http://copilot.microsoft.com

    Save Time With Copilot. Create Personalized Routines, From Wellness to Travel, Easily.

  5. 5
    Zapier® Chatbot https://www.zapier.com

    Zapier | Free AI chatbots — Create custom AI chatbots and take action with built-in automation—no coding required.

Copyright © Adthena. All rights reserved.

In the competitive landscape of AI-driven tools, ChatGPT, Google Gemini, Grammarly, Microsoft Copilot, and Zapier stand out. Each ad highlights unique offerings: ChatGPT’s free image generation, Gemini’s collaboration, Grammarly’s AI detection, Copilot’s task assistance, and Zapier’s automation.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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