Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US IT Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 26.0527225456 |
| 73.9472774544 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 32 |
| 68 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| godaddy.com | 10.85 |
| proton.me | 7.07 |
| squarespace.com | 5.45 |
| wix.com | 3.87 |
| docusign.com | 3.29 |
| microsoft.com | 2.8 |
| mailchimp.com | 2.79 |
| ionos.com | 2.53 |
| dell.com | 1.98 |
| top10.com | 1.78 |
| others | 57.59 |
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In the PPC landscape, GoDaddy leads with 10.85% click share, followed by Proton.me at 7.07%. Others dominate with 57.59%, highlighting diverse competition.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | godaddy.com | squarespace.com | ionos.com | wix.com | zoho.com | top10.com | monday.com | cybernews.com | proton.me | mailchimp.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/02/01 | 9.14% | 7.08% | 2.68% | 5.5% | 2.12% | 4.14% | 1.73% | 1.77% | 8.29% | 4.2% |
| 2026/02/02 | 8.08% | 6.5% | 6.08% | 5.17% | 1.7% | 2.97% | 1.67% | 1.46% | 5.66% | 2.92% |
| 2026/02/03 | 9.61% | 8.14% | 1.39% | 7.84% | 1.41% | 3.39% | 1.79% | 2.04% | 3.02% | 3.92% |
| 2026/02/04 | 9.32% | 8.39% | 1.87% | 6.24% | 1.62% | 3.93% | 2% | 2.43% | 1.69% | 1.81% |
| 2026/02/05 | 9.54% | 8.39% | 1.75% | 5.2% | 1.7% | 3.35% | 2.2% | 2.37% | 4% | 2.76% |
| 2026/02/06 | 9.05% | 7.99% | 2.78% | 5.46% | 1.92% | 2.13% | 2.31% | 1.94% | 3.26% | 1.07% |
| 2026/02/07 | 9.9% | 6.54% | 3.48% | 6.16% | 1.52% | 2.38% | 2.12% | 2.21% | 1.6% | 2.21% |
| 2026/02/08 | 9.72% | 6.6% | 3.68% | 3.9% | 1.59% | 3.59% | 1.77% | 1.98% | 4.48% | 3.18% |
| 2026/02/09 | 10.51% | 7.42% | 3% | 5.05% | 1.79% | 3.47% | 1.78% | 2.35% | 1.61% | 2.86% |
| 2026/02/10 | 9.56% | 7.73% | 3.1% | 4.61% | 1.88% | 4.33% | 1.81% | 1.78% | 3.18% | 2.21% |
| 2026/02/11 | 8.83% | 7.69% | 3.86% | 5.05% | 2.1% | 2.67% | 2.07% | 1.63% | 4.61% | 2.27% |
| 2026/02/12 | 9.5% | 8.35% | 1.75% | 5.18% | 1.69% | 3.34% | 2.19% | 2.36% | 3.98% | 2.75% |
| 2026/02/13 | 8.98% | 7.92% | 2.76% | 5.42% | 1.91% | 2.11% | 2.29% | 1.92% | 3.24% | 1.06% |
| 2026/02/14 | 9.83% | 6.5% | 3.45% | 6.11% | 1.51% | 2.37% | 2.11% | 2.2% | 1.58% | 2.2% |
| 2026/02/15 | 9.66% | 6.55% | 3.67% | 3.88% | 1.58% | 3.57% | 1.76% | 1.97% | 4.45% | 3.16% |
| 2026/02/16 | 10.43% | 7.37% | 2.98% | 5.01% | 1.77% | 3.45% | 1.77% | 2.33% | 1.6% | 2.84% |
| 2026/02/17 | 8.41% | 6.61% | 4.33% | 4.56% | 2.89% | 1.69% | 1% | 1.56% | 12.69% | 3.49% |
| 2026/02/18 | 9.46% | 6.56% | 4.22% | 4.46% | 2.5% | 2.2% | 1.63% | 1.86% | 5.64% | 1.22% |
| 2026/02/19 | 9.19% | 6.39% | 3.87% | 3.37% | 1.98% | 3.22% | 1.79% | 1.99% | 7.2% | 1.15% |
| 2026/02/20 | 9.54% | 7.63% | 6.31% | 3.39% | 2.14% | 3.21% | 1.45% | 1.69% | 6.2% | 1.29% |
| 2026/02/21 | 8.79% | 7.21% | 9.14% | 3.57% | 2.29% | 1.56% | 1.68% | 1.59% | 3.85% | 1.25% |
| 2026/02/22 | 10.39% | 7.09% | 6.88% | 4.17% | 2.01% | 1.55% | 1.32% | 1.83% | 4.9% | 1.93% |
| 2026/02/23 | 11.02% | 7.37% | 3.73% | 4.83% | 2.29% | 2.36% | 1.4% | 1.42% | 6.05% | 1.23% |
| 2026/02/24 | 10.03% | 7.37% | 3.99% | 5.21% | 2.11% | 5.11% | 1.34% | 0.71% | 5.81% | 2.96% |
| 2026/02/25 | 9.94% | 6.37% | 5.27% | 3.65% | 1.66% | 3.77% | 1.12% | 0.99% | 6.23% | 7.84% |
| 2026/02/26 | 9.92% | 7.32% | 5.49% | 3.41% | 2.25% | 3.17% | 1.18% | 1.05% | 7.19% | 5.24% |
| 2026/02/27 | 8.61% | 7.74% | 6.77% | 3.64% | 2.3% | 5.05% | 1.47% | 1.15% | 2.04% | 2.79% |
| 2026/02/28 | 9.86% | 7.76% | 5.89% | 3.91% | 2.4% | 2.27% | 1.92% | 1.28% | 0.44% | 0.44% |
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In February 2026, GoDaddy’s PPC spend share fluctuated, peaking at 11.02% on the 23rd. Squarespace saw a steady rise, ending at 7.76%. Ionos experienced a significant increase, reaching 9.14% on the 21st. Wix’s share varied, closing at 3.91%. Zoho maintained a low, stable trend, finishing at 2.4%. Top10.com had a notable peak on the 24th at 5.11%. Monday.com remained consistent, ending at 1.92%. Cybernews saw a decline, closing at 1.28%. Proton.me’s share spiked mid-month, then dropped to 0.44%. Mailchimp’s share peaked on the 25th at 7.84%, ending at 0.44%.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/02/01 | 2815 |
| 2026/02/02 | 2918 |
| 2026/02/03 | 2900 |
| 2026/02/04 | 2903 |
| 2026/02/05 | 2901 |
| 2026/02/06 | 2882 |
| 2026/02/07 | 2799 |
| 2026/02/08 | 2810 |
| 2026/02/09 | 2888 |
| 2026/02/10 | 2808 |
| 2026/02/11 | 2808 |
| 2026/02/12 | 2901 |
| 2026/02/13 | 2882 |
| 2026/02/14 | 2799 |
| 2026/02/15 | 2810 |
| 2026/02/16 | 2888 |
| 2026/02/17 | 2472 |
| 2026/02/18 | 2652 |
| 2026/02/19 | 2627 |
| 2026/02/20 | 2504 |
| 2026/02/21 | 2396 |
| 2026/02/22 | 2529 |
| 2026/02/23 | 2700 |
| 2026/02/24 | 2639 |
| 2026/02/25 | 2578 |
| 2026/02/26 | 2492 |
| 2026/02/27 | 2470 |
| 2026/02/28 | 2408 |
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February began with 2,815 advertisers, peaking at 2,918 on the 2nd. Mid-month saw a decline, reaching 2,396 on the 21st. The month concluded with 2,408 advertisers.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Proton.me surged with a 2.36% click share increase, while Microsoft.com dropped by 2.54%. Ionos.com and Godaddy.com also saw gains, contrasting with declines for Bestbuy.com and Wix.com.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | godaddy.com | ionos.com | squarespace.com | wix.com | bestbuy.com | top10.com | shopify.com | dell.com | mailchimp.com | proton.me |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/02/01 | 4.44% | 2.36% | 2.45% | 3.89% | 2.27% | 3.57% | 3.18% | 3.16% | 6.21% | 9.57% |
| 2026/02/02 | 4.49% | 7.8% | 2.57% | 3.89% | 0.43% | 1.99% | 2.01% | 0.86% | 5.25% | 7.12% |
| 2026/02/03 | 5.38% | 1.22% | 2.98% | 5.38% | 2.92% | 3.09% | 0.98% | 2.89% | 6.34% | 3.45% |
| 2026/02/04 | 4.89% | 2.13% | 3.17% | 4.33% | 2.06% | 3.76% | 1.07% | 2.62% | 3.36% | 2.35% |
| 2026/02/05 | 5.03% | 1.65% | 3.12% | 3.61% | 1.56% | 3.32% | 1.15% | 2.01% | 4.78% | 4.96% |
| 2026/02/06 | 4.87% | 2.69% | 2.96% | 3.45% | 1.79% | 1.47% | 1.16% | 0.46% | 1.93% | 3.98% |
| 2026/02/07 | 5.71% | 3.21% | 2.47% | 4.4% | 1.74% | 1.62% | 1.3% | 1.34% | 3.86% | 2.14% |
| 2026/02/08 | 5.12% | 3.27% | 2.35% | 2.69% | 2.36% | 3.38% | 1.36% | 2.2% | 5.15% | 5.36% |
| 2026/02/09 | 5.81% | 2.94% | 2.79% | 3.36% | 1.95% | 3.54% | 1.21% | 1.83% | 5.62% | 2.12% |
| 2026/02/10 | 5.54% | 2.89% | 2.96% | 3.25% | 0.72% | 4.06% | 0.93% | 1.21% | 3.85% | 4% |
| 2026/02/11 | 5.3% | 3.77% | 3.17% | 3.7% | 1.27% | 1.93% | 1.3% | 1.31% | 4.01% | 6.05% |
| 2026/02/12 | 5.03% | 1.65% | 3.12% | 3.61% | 1.56% | 3.32% | 1.15% | 2.01% | 4.78% | 4.96% |
| 2026/02/13 | 4.87% | 2.69% | 2.96% | 3.45% | 1.79% | 1.47% | 1.16% | 0.46% | 1.93% | 3.98% |
| 2026/02/14 | 5.71% | 3.21% | 2.47% | 4.4% | 1.74% | 1.62% | 1.3% | 1.34% | 3.86% | 2.14% |
| 2026/02/15 | 5.12% | 3.27% | 2.35% | 2.69% | 2.36% | 3.38% | 1.36% | 2.2% | 5.15% | 5.36% |
| 2026/02/16 | 5.81% | 2.94% | 2.79% | 3.36% | 1.95% | 3.54% | 1.21% | 1.83% | 5.62% | 2.12% |
| 2026/02/17 | 4.9% | 3.82% | 2.71% | 3.19% | 0.92% | 1.22% | 2.19% | 1.46% | 6.6% | 16.51% |
| 2026/02/18 | 5.47% | 3.64% | 2.68% | 3.25% | 1.08% | 1.68% | 2.12% | 1.5% | 2.41% | 7.27% |
| 2026/02/19 | 5.31% | 3.46% | 2.66% | 2.43% | 0.8% | 3.6% | 2.11% | 1.03% | 2.24% | 9.02% |
| 2026/02/20 | 5.89% | 8.12% | 3.03% | 2.33% | 0.61% | 3.49% | 1.57% | 0.65% | 2.49% | 7.8% |
| 2026/02/21 | 5.38% | 13.21% | 2.95% | 2.45% | 0.88% | 1.03% | 2.22% | 0.81% | 2.38% | 4.91% |
| 2026/02/22 | 6.23% | 8.58% | 2.87% | 2.87% | 0.95% | 1.07% | 2.43% | 1.13% | 3.88% | 5.96% |
| 2026/02/23 | 6.6% | 3.63% | 3.09% | 3.4% | 0.63% | 1.59% | 2.03% | 1.42% | 2.02% | 8.25% |
| 2026/02/24 | 5.7% | 3.65% | 3.02% | 3.78% | 1.06% | 5.46% | 1.95% | 1.37% | 5.53% | 7.43% |
| 2026/02/25 | 5.21% | 5.73% | 2.5% | 2.24% | 1.02% | 3.38% | 3.62% | 0.96% | 13.44% | 7.75% |
| 2026/02/26 | 5.41% | 6.3% | 3.13% | 2.2% | 0.93% | 3.35% | 1.67% | 0.8% | 9% | 8.99% |
| 2026/02/27 | 4.98% | 8.76% | 3.17% | 2.35% | 2.02% | 5.99% | 1.12% | 1.45% | 4.87% | 2.61% |
| 2026/02/28 | 6.29% | 6.21% | 3.44% | 3.01% | 2.4% | 1.69% | 1.68% | 1.57% | 0.7% | 0.6% |
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In February 2026, GoDaddy’s impression share fluctuated, peaking at 6.60% on the 23rd. Ionos saw a dramatic rise, reaching 13.21% on the 21st. Squarespace maintained stability, while Wix experienced a dip mid-month. BestBuy’s share was low, but ended at 2.40%. Top10.com and Shopify showed moderate activity. Dell and Mailchimp had varied trends, with Mailchimp peaking at 13.44% on the 25th. Proton.me had a significant spike on the 17th, reaching 16.51%, but concluded the month at 0.60%.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
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In the competitive landscape of Google’s SERP, Freshworks leads with a compelling narrative on top email management software for 2025, emphasizing comparison and choice. GoDaddy highlights AI-driven business solutions, while Mailchimp and MailerLite focus on free, user-friendly email marketing. Proton.me champions privacy with secure, ad-free email services.
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How to use the US Software & Technology IT Consulting February 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the US Software & Technology IT Consulting February 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.
On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The US Software & Technology IT Consulting February 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
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Yes. The US Software & Technology IT Consulting February 2026 Report aggregates data from across both device types and Google Shopping.
The US Software & Technology IT Consulting February 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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