US Software & Technology IT Consulting - PPC Market Share Analysis July 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US IT Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Software & Technology IT Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
godaddy.com 12.26
wix.com 5.32
squarespace.com 3.08
siemens.com 2.61
dell.com 2.19
docusign.com 1.9
top10.com 1.83
hp.com 1.79
networksolutions.com 1.63
beenverified.com 1.6
others 65.79
  • godaddy.com - 12.26%
  • wix.com - 5.32%
  • squarespace.com - 3.08%
  • siemens.com - 2.61%
  • dell.com - 2.19%
  • docusign.com - 1.9%
  • top10.com - 1.83%
  • hp.com - 1.79%
  • networksolutions.com - 1.63%
  • beenverified.com - 1.6%
  • others - 65.79%

Copyright © Adthena. All rights reserved.

In the PPC landscape, GoDaddy leads with 12.26% click share, followed by Wix at 5.32%. Others dominate with 65.79%, overshadowing individual players.

Market Exposure

Share of Spend for the top 10 US Software & Technology IT Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date godaddy.com squarespace.com wix.com top10.com monday.com zoho.com ionos.com forbes.com hubspot.com docusign.com
2025/06/01 10.28% 5.05% 7.76% 4.14% 3.02% 2.41% 1.92% 2.4% 2.26% 0.61%
2025/06/02 10.89% 5.2% 6.43% 4.75% 3.01% 2.57% 1.16% 1.96% 1.99% 0.79%
2025/06/03 10.77% 4.93% 6.4% 4.25% 4% 3.06% 0.92% 1.96% 1.75% 1.01%
2025/06/04 11.31% 4.86% 7.4% 4.75% 3.18% 2.38% 1.22% 2.27% 1.25% 1.01%
2025/06/05 10.77% 4.83% 7.97% 4.37% 2.71% 2.46% 1.38% 1.98% 1.26% 0.67%
2025/06/06 11.8% 5.02% 7.07% 4.32% 2.61% 2.38% 1.54% 1.94% 1.58% 1.02%
2025/06/07 10.81% 5.19% 6.8% 4.52% 2.64% 2.63% 1.53% 1.88% 1.84% 1.49%
2025/06/08 11.3% 5.68% 6.65% 4.35% 2.91% 2.43% 1.8% 1.7% 1.9% 1.78%
2025/06/09 10.94% 5.81% 4.93% 5.04% 3.06% 2.17% 1.78% 1.1% 1.69% 2.01%
2025/06/10 11.72% 5.48% 7.18% 5.24% 2.81% 2.69% 2.32% 1.2% 1.49% 1.26%
2025/06/11 10.86% 5.79% 6.17% 4.29% 3.32% 2.59% 1.33% 1.49% 1.38% 0.89%
2025/06/12 10.89% 5.04% 5.45% 3.91% 3.46% 2.63% 1.62% 1.09% 1.39% 0.81%
2025/06/13 10.45% 5.57% 6.21% 4.54% 3.15% 2.64% 1.43% 1.12% 1.4% 1.13%
2025/06/14 10.23% 5.71% 6.83% 4.09% 3.18% 2.07% 1.64% 1.42% 1.15% 1.56%
2025/06/15 10.25% 5.75% 6.83% 3.98% 3.07% 2.25% 1.41% 1.61% 1.04% 1.85%
2025/06/16 10.92% 6.43% 6.82% 4.59% 2.75% 2.08% 1.32% 1.62% 0.78% 1.16%
2025/06/17 11.68% 5.97% 6.38% 4.32% 2.88% 2.29% 1.33% 1.59% 0.96% 1.4%
2025/06/18 11.19% 5.86% 6.27% 3.65% 3.03% 2.64% 1.16% 1.41% 0.98% 1.09%
2025/06/19 12.12% 5.92% 5.93% 3.53% 3.11% 2.36% 1.18% 1.54% 1% 0.96%
2025/06/20 11.46% 5.7% 6.25% 3.17% 2.74% 2.58% 1.26% 1.45% 1.19% 1.21%
2025/06/21 11.16% 5.6% 5.56% 3.06% 2.62% 1.99% 1.47% 1.46% 1.06% 1.56%
2025/06/22 11.15% 5.67% 5.85% 3.08% 2.97% 1.93% 1.42% 1.82% 0.97% 1.12%
2025/06/23 11.37% 6.27% 5.93% 3.35% 2.74% 2.48% 1.79% 1.44% 1.07% 0.38%
2025/06/24 11.23% 5.73% 5.39% 3.33% 3.15% 2.06% 2.55% 1.21% 1.65% 0.89%
2025/06/25 11.67% 6.69% 6.21% 3.26% 2.98% 1.99% 2.5% 1.1% 1.47% 0.64%
2025/06/26 10.52% 7.12% 6% 3.38% 2.8% 2.46% 2.65% 1.11% 1.41% 0.87%
2025/06/27 10.72% 6.32% 5.46% 3.92% 2.54% 2.67% 2.28% 1.34% 1.31% 1.39%
2025/06/28 11.15% 6.25% 5.29% 3.1% 2.96% 2.45% 2.96% 1.57% 1.28% 1.48%
2025/06/29 10.52% 5.91% 5.34% 3.38% 3.51% 2.36% 2.52% 1.56% 1.46% 1.53%
2025/06/30 12.94% 7.16% 6.39% 4.72% 2.77% 2.08% 1.8% 1.74% 1.44% 1.34%
  • godaddy.com
  • squarespace.com
  • wix.com
  • top10.com
  • monday.com
  • zoho.com
  • ionos.com
  • forbes.com
  • hubspot.com
  • docusign.com

Copyright © Adthena. All rights reserved.

In June 2025, GoDaddy led with a peak spend share of 12.94% on the 30th. Squarespace and Wix followed, showing consistent growth. Top10.com and Monday.com had fluctuating trends, while Ionos and Forbes maintained lower shares. The month concluded with GoDaddy’s dominance.

Market Exposure

Competitor Count for US Software & Technology IT Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/06/01 2949
2025/06/02 3120
2025/06/03 2709
2025/06/04 3141
2025/06/05 3083
2025/06/06 3094
2025/06/07 2968
2025/06/08 2881
2025/06/09 2989
2025/06/10 3103
2025/06/11 3127
2025/06/12 3052
2025/06/13 3148
2025/06/14 3053
2025/06/15 2981
2025/06/16 3089
2025/06/17 3147
2025/06/18 3121
2025/06/19 3083
2025/06/20 3140
2025/06/21 2877
2025/06/22 2958
2025/06/23 3133
2025/06/24 3130
2025/06/25 3104
2025/06/26 3053
2025/06/27 3102
2025/06/28 2892
2025/06/29 2881
2025/06/30 3132

Copyright © Adthena. All rights reserved.

June saw fluctuating advertiser numbers, peaking at 3,148 on June 13. The month concluded with a strong presence of 3,132 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Software & Technology IT Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
salesforce.com 0.6%
tp-link.com 0.52%
squarespace.com 0.48%
ibm.com 0.43%
wheniwork.com 0.43%
top10.com -0.3%
beenverified.com -0.31%
wix.com -0.59%
microsoft.com -0.86%
dell.com -1.04%

Copyright © Adthena. All rights reserved.

Salesforce.com leads with a 0.60% click share rise, while dell.com drops by 1.04%.

Campaign Efficiency

US Software & Technology IT Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date godaddy.com wix.com top10.com squarespace.com networksolutions.com monday.com ionos.com bestbuy.com zoho.com dell.com
2025/06/01 6.87% 5.82% 3.22% 2.58% 1.38% 2.15% 2.24% 1.28% 1.41% 2.86%
2025/06/02 7.26% 5.35% 3.78% 2.63% 2.23% 2.11% 1.36% 1.6% 1.43% 1.5%
2025/06/03 7.55% 5.38% 3.54% 2.75% 2.32% 3% 0.94% 1.18% 1.71% 1.29%
2025/06/04 7.68% 5.43% 3.71% 2.6% 1.61% 2.21% 1.34% 2.2% 1.27% 1.79%
2025/06/05 6.98% 6.08% 3.41% 2.49% 1.97% 1.78% 1.38% 1.33% 1.28% 1.92%
2025/06/06 7.71% 5.37% 3.39% 2.57% 1.66% 1.82% 1.65% 2.27% 1.36% 1.83%
2025/06/07 6.96% 4.91% 3.4% 2.63% 1.62% 1.82% 1.77% 2.08% 1.33% 2.37%
2025/06/08 7.56% 5.57% 3.29% 2.89% 2.01% 1.91% 1.99% 2.13% 1.4% 2.36%
2025/06/09 7.19% 3.71% 3.77% 2.86% 1.51% 2.26% 1.84% 1.63% 1.24% 1.66%
2025/06/10 7.81% 5.6% 4.15% 2.83% 1.71% 2.1% 2.8% 1.09% 1.48% 1.51%
2025/06/11 7.25% 5.04% 3.37% 2.97% 1.94% 2.45% 1.42% 1.29% 1.46% 1.4%
2025/06/12 7.39% 4.77% 3.06% 2.61% 1.82% 2.53% 1.75% 1.25% 1.36% 1.64%
2025/06/13 7.14% 5.15% 3.62% 2.86% 1.99% 2.34% 1.56% 1.54% 1.48% 1.96%
2025/06/14 6.9% 5.77% 3.23% 2.9% 1.72% 2.67% 1.79% 2.01% 1.15% 2%
2025/06/15 6.46% 5.63% 3.06% 2.98% 2.17% 2.52% 1.41% 2.13% 1.39% 2.06%
2025/06/16 7.25% 5.72% 3.65% 3.44% 2.08% 2.08% 1.26% 1.31% 1.19% 1.66%
2025/06/17 7.77% 5.31% 3.51% 3.21% 2.33% 2.3% 1.25% 1.27% 1.24% 1.19%
2025/06/18 7.33% 5.17% 2.9% 3.09% 2.12% 2.46% 1.1% 1.54% 1.43% 1.28%
2025/06/19 8.27% 4.9% 2.88% 3.1% 2.27% 2.46% 1.1% 1.72% 1.29% 1.41%
2025/06/20 7.47% 5.1% 2.65% 3.08% 1.89% 2.22% 1.09% 1.33% 1.6% 1.36%
2025/06/21 7.06% 4.52% 2.51% 2.85% 2.27% 1.91% 1.23% 2.45% 1.09% 1.64%
2025/06/22 7.02% 4.54% 2.37% 2.82% 2.13% 2.02% 1.14% 2.2% 0.98% 2.23%
2025/06/23 7.66% 4.63% 2.72% 3.37% 1.55% 2.08% 2.06% 1.4% 1.41% 1.28%
2025/06/24 7.66% 4.18% 2.64% 3.08% 1.65% 2.31% 3.18% 1.05% 1.16% 1.2%
2025/06/25 7.68% 4.7% 2.6% 3.54% 1.64% 2.14% 3.27% 1.1% 1.2% 1.05%
2025/06/26 6.63% 4.73% 2.73% 3.71% 2.03% 2.25% 3.23% 1.38% 1.36% 0.78%
2025/06/27 7.08% 4.29% 3.15% 3.36% 2% 2.12% 2.77% 1.69% 1.68% 0.9%
2025/06/28 6.96% 4.18% 2.5% 3.14% 1.95% 2.49% 3.65% 1.69% 1.41% 0.76%
2025/06/29 6.67% 4.55% 2.76% 3.13% 1.72% 2.67% 3.31% 1.56% 1.49% 1.16%
2025/06/30 8.25% 4.96% 3.82% 3.81% 2.82% 2.13% 1.83% 1.32% 1.31% 1.02%
  • godaddy.com
  • wix.com
  • top10.com
  • squarespace.com
  • networksolutions.com
  • monday.com
  • ionos.com
  • bestbuy.com
  • zoho.com
  • dell.com

Copyright © Adthena. All rights reserved.

In June 2025, GoDaddy’s impression share fluctuated, peaking at 8.27% on the 19th. Wix saw a decline, ending at 4.96%. Top10.com and Squarespace showed growth, closing at 3.82% and 3.81%, respectively. Network Solutions and Ionos experienced volatility, while BestBuy and Zoho remained stable. Dell’s share decreased, finishing at 1.02%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Software & Technology IT Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Software & Technology IT Consulting - Last month
  1. 1
    GoDaddyu2122 - Official Site https://www.godaddy.com u203a airo

    Domains, Websites & More u2014 Buy a new domain & get GoDaddy Airou00ae, our AI-powered solution to help launch your business

  2. 2
    Domain Name Registration - Search Available Domains https://www.networksolutions.com u203a domains

    Create a great website with affordable domains, web hosting & private registration.

  3. 3
    Free QR Code Generator https://www.online-qr-generator.com

    Best Free QR Code Generator u2014 Creating a QR Code Has Never Been This Quick & Easy. Create & Design Your Free QR Code Now

  4. 4
    PandaDocu00ae is Way Better - Side-by-Side Comparison (2025) https://www.pandadoc.com u203a vs-competitors

    Speed Up Your eSign & Document Process With PandaDocu00ae. Get Started for Free Today!

  5. 5
    Buy Your Domain Name https://www.wix.com

    Own Your Domain Name Forever u2014 Get a Free Domain Name Voucher with Select Website Premium Plans. Search Availability Now!

Copyright © Adthena. All rights reserved.

In the competitive world of PPC advertising, GoDaddy stands out with its AI-powered Airou00ae solution, promising to launch businesses. Network Solutions emphasizes affordability in domain registration, while PandaDoc highlights efficiency in eSign processes. Online QR Generator offers simplicity, and Wix entices with free domain vouchers.

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