US Software & Technology IT Consulting - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US IT Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Software & Technology IT Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
godaddy.com	12.25
wix.com	5.72
docusign.com	3.04
dell.com	2.99
squarespace.com	2.86
hp.com	1.96
top10.com	1.82
beenverified.com	1.68
acuityscheduling.com	1.43
networksolutions.com	1.41
others	64.84

In the PPC landscape, GoDaddy leads with 12.25% click share, followed by Wix at 5.72%. Others dominate with 64.84%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Software & Technology IT Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	godaddy.com	wix.com	squarespace.com	top10.com	monday.com	zoho.com	forbes.com	ionos.com	docusign.com	squareup.com
2025/05/01	10.21%	6.18%	6.53%	4.15%	2.95%	2.8%	1.97%	1.97%	1.27%	1.61%
2025/05/02	10.89%	5.35%	6.25%	3.78%	2.67%	2.51%	1.94%	2.08%	1.54%	1.82%
2025/05/03	10.54%	5.54%	5.65%	3.47%	2.91%	2.54%	2.33%	2.48%	2.27%	1.88%
2025/05/04	10.74%	6.23%	5.82%	3.84%	2.76%	2.25%	2.23%	2.12%	2.32%	1.62%
2025/05/05	10.57%	6.79%	6.8%	4.52%	2.54%	2.57%	1.85%	2.47%	1.94%	1.61%
2025/05/06	10.27%	6.68%	6.07%	4.74%	2.59%	2.27%	1.94%	2.32%	1.22%	1.84%
2025/05/07	9.53%	6.76%	5.42%	4.56%	2.53%	2.38%	1.71%	2.07%	1.73%	1.96%
2025/05/08	9.38%	6.71%	5.37%	4.82%	2.73%	2.48%	1.84%	2.08%	1.68%	1.99%
2025/05/09	9.22%	6.56%	5.39%	3.89%	3.09%	2.55%	1.5%	2.51%	2.6%	1.94%
2025/05/10	10.15%	6.68%	5.71%	3.96%	2.83%	2.48%	1.94%	2.72%	2.08%	1.96%
2025/05/11	9.78%	6.3%	4.55%	3.65%	2.88%	2.37%	1.93%	2.75%	1.82%	2.27%
2025/05/12	10.18%	7.45%	5.18%	3.5%	2.68%	2.74%	1.87%	1.74%	2.14%	1.53%
2025/05/13	9.77%	7.21%	5.05%	3.86%	2.74%	2.2%	1.91%	2.09%	2.07%	2.31%
2025/05/14	10.24%	6.83%	4.98%	3.57%	2.89%	2.64%	1.72%	2.14%	2.15%	1.71%
2025/05/15	10.13%	7.21%	5.07%	4.17%	2.95%	2.59%	1.59%	1.45%	1.18%	1.98%
2025/05/16	10.21%	6.56%	5.28%	4.11%	2.86%	2.63%	1.64%	1.85%	1.08%	1.47%
2025/05/17	10.86%	6.55%	5.78%	4.52%	2.89%	2.28%	2.09%	1.34%	1.64%	1.45%
2025/05/18	10.31%	7.16%	5.8%	4.39%	2.91%	2.53%	2.05%	1.41%	1.23%	1.68%
2025/05/19	10.21%	7.24%	6.05%	4.38%	2.8%	2.32%	1.89%	1.35%	1.21%	1.56%
2025/05/20	9.96%	7.73%	5.7%	4.4%	3.07%	2.5%	1.68%	1.16%	1.22%	1.68%
2025/05/21	10.77%	7.43%	5.77%	4.32%	3.17%	2.03%	1.73%	1.21%	0.56%	1.93%
2025/05/22	10.48%	7.13%	5.7%	4.38%	2.48%	2.3%	1.68%	1.44%	1.47%	1.91%
2025/05/23	10.83%	6.59%	5.5%	4.37%	2.83%	2.23%	2.21%	1.36%	0.6%	1.64%
2025/05/24	10.69%	6.48%	6.07%	3.78%	3.27%	2.17%	2.56%	1.31%	0.87%	1.6%
2025/05/25	10.9%	6.18%	4.84%	4.02%	2.66%	2.18%	2.25%	1.7%	1.75%	1.4%
2025/05/26	10.7%	5.86%	4.6%	4.07%	2.54%	2.57%	2.06%	1.76%	1.95%	1.51%
2025/05/27	11.21%	7.2%	4.55%	4.35%	2.9%	2.23%	2.06%	1.74%	1.06%	1.59%
2025/05/28	10.62%	6.45%	4.98%	4.32%	2.86%	2.19%	2.09%	1.75%	0.93%	1.73%
2025/05/29	11.57%	7.41%	5.18%	4.32%	2.54%	2.39%	1.81%	1.73%	1.15%	2.17%
2025/05/30	12.93%	7.63%	5.75%	4.84%	2.75%	2.35%	1.71%	1.9%	0.31%	1.59%
2025/05/31	11.29%	8.2%	4.99%	4.15%	2.89%	2.4%	2.34%	1.69%	1.19%	1.16%

In May 2025, GoDaddy’s PPC spend share surged, peaking at 12.93% on May 30. Wix and Squarespace showed moderate fluctuations, while Top10 and Monday.com maintained stability. Zoho and Forbes experienced minor variations. Ionos and DocuSign saw declines, with Squareup remaining steady.

Market Exposure

Competitor Count for US Software & Technology IT Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/05/01	3097
2025/05/02	3166
2025/05/03	2942
2025/05/04	2968
2025/05/05	3130
2025/05/06	3208
2025/05/07	3271
2025/05/08	3254
2025/05/09	3134
2025/05/10	2957
2025/05/11	3097
2025/05/12	3216
2025/05/13	3320
2025/05/14	3301
2025/05/15	3321
2025/05/16	3210
2025/05/17	3081
2025/05/18	3153
2025/05/19	3325
2025/05/20	3272
2025/05/21	3241
2025/05/22	3261
2025/05/23	3197
2025/05/24	2991
2025/05/25	2992
2025/05/26	3168
2025/05/27	3182
2025/05/28	3171
2025/05/29	3167
2025/05/30	3082
2025/05/31	2911

Advertisers fluctuated in May, peaking at 3,325 on the 19th. The month ended with a decline to 2,911.

Campaign Efficiency

Market Loss & Market Gains for US Software & Technology IT Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
microsoft.com	1.18%
tp-link.com	0.48%
slack.com	0.45%
8x8.com	0.32%
bestbuy.com	0.28%
domain.com	-0.19%
myassettag.com	-0.22%
dell.com	-0.25%
ionos.com	-0.51%
docusign.com	-1.54%

Microsoft.com surged with a 1.18 increase, while docusign.com dropped by 1.54. Slack.com and tp-link.com saw positive gains, contrasting with declines from ionos.com and dell.com.

Campaign Efficiency

US Software & Technology IT Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	godaddy.com	wix.com	top10.com	dell.com	squarespace.com	monday.com	ionos.com	forbes.com	networksolutions.com	bestbuy.com
2025/05/01	6.53%	4.14%	3.24%	2.41%	3.32%	2.35%	2.47%	1.29%	1.36%	1.61%
2025/05/02	6.64%	4.15%	3.15%	1.04%	3.34%	2.18%	2.79%	1.83%	1.64%	0.91%
2025/05/03	6.25%	4.18%	2.69%	3.75%	2.9%	2.44%	3.3%	1.84%	1.36%	1.09%
2025/05/04	6.72%	4.65%	3.08%	3.8%	3.02%	2.21%	2.62%	1.77%	1.12%	1.46%
2025/05/05	6.37%	5.15%	3.56%	2.16%	3.64%	2.09%	3.03%	1.54%	1.34%	0.91%
2025/05/06	6.73%	5.27%	3.9%	1.71%	3.32%	2.1%	3.22%	1.5%	1.42%	1.13%
2025/05/07	6.06%	5.09%	3.69%	2.15%	2.91%	2.02%	2.7%	1.26%	1.39%	1.23%
2025/05/08	5.83%	5.06%	3.88%	1.79%	2.82%	2.18%	2.79%	1.35%	1.25%	1.56%
2025/05/09	5.74%	4.98%	3.1%	1.6%	2.72%	2.59%	3.2%	1.12%	1%	1.49%
2025/05/10	6.2%	5.22%	3.28%	3.02%	2.98%	2.32%	3.38%	1.45%	1.19%	2.21%
2025/05/11	5.95%	5.17%	2.93%	3.23%	2.37%	2.39%	3.36%	1.38%	1.31%	2.41%
2025/05/12	6.4%	5.8%	2.88%	2.06%	2.72%	2.08%	2.05%	1.32%	1.81%	1.26%
2025/05/13	5.99%	5.52%	3.11%	1.85%	2.74%	2.14%	2.51%	1.49%	1.4%	0.96%
2025/05/14	6.19%	5.6%	2.88%	1.99%	2.69%	2.42%	2.51%	1.42%	1.42%	1.17%
2025/05/15	6.18%	5.7%	3.33%	2.17%	2.76%	2.41%	1.66%	1.25%	1.64%	1.65%
2025/05/16	6.52%	5.09%	3.34%	2.12%	2.89%	2.38%	2.05%	1.39%	1.59%	1.67%
2025/05/17	6.72%	5.48%	3.74%	2.71%	3.2%	2.32%	1.36%	1.55%	1.66%	1.72%
2025/05/18	6.27%	5.71%	3.47%	2.88%	3.14%	2.27%	1.31%	1.49%	1.53%	1.52%
2025/05/19	6.19%	5.71%	3.53%	1.83%	3.29%	2.3%	1.38%	1.38%	2.08%	1.29%
2025/05/20	6.26%	6.37%	3.55%	2.08%	3.07%	2.5%	1.12%	1.33%	1.95%	1.11%
2025/05/21	6.69%	5.92%	3.61%	1.92%	3.15%	2.73%	1.02%	1.27%	1.95%	2.05%
2025/05/22	6.36%	5.55%	3.59%	2.21%	3.15%	1.96%	1.43%	1.29%	1.89%	2.07%
2025/05/23	6.57%	5.49%	3.43%	1.83%	2.93%	2.26%	1.25%	1.65%	2.09%	2.36%
2025/05/24	6.77%	5.32%	3.22%	2.4%	3.26%	2.78%	1.29%	1.98%	1.88%	2.34%
2025/05/25	6.83%	5.03%	3.32%	2.24%	2.54%	2.17%	1.87%	1.67%	2.06%	2.78%
2025/05/26	6.6%	4.9%	3.23%	1.71%	2.44%	2.02%	2.03%	1.53%	2.07%	2.48%
2025/05/27	7.19%	5.79%	3.58%	1.73%	2.47%	2.29%	1.82%	1.5%	1.64%	1.27%
2025/05/28	6.67%	5.24%	3.41%	1.54%	2.64%	2.3%	1.8%	1.64%	1.68%	1.12%
2025/05/29	7.25%	5.98%	3.61%	2.96%	2.71%	2.06%	1.93%	1.36%	1.38%	1.31%
2025/05/30	8.18%	6.31%	3.98%	1.76%	3.12%	2.21%	2.06%	1.28%	1.78%	1.52%
2025/05/31	7.62%	6.81%	3.54%	3.35%	2.76%	2.37%	1.89%	1.78%	1.77%	1.15%

In May 2025, GoDaddy’s impression share surged, peaking at 8.18% on May 30. Wix saw a steady rise, ending at 6.81%. Top10.com fluctuated, closing at 3.54%. Dell’s share varied, finishing at 3.35%. Squarespace remained stable, ending at 2.76%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Software & Technology IT Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Data within the US Software & Technology IT Consulting May 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
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Share of Clicks for top 10 US Software & Technology IT Consulting brands

Share of Spend for the top 10 US Software & Technology IT Consulting brands

Competitor Count for US Software & Technology IT Consulting

Market Loss & Market Gains for US Software & Technology IT Consulting

US Software & Technology IT Consulting Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Software & Technology IT Consulting

Frequently Asked Questions

Why is the US Software & Technology IT Consulting May 2025 Report useful and how should I use it?

Why is the US Software & Technology IT Consulting May 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Software & Technology IT Consulting May 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Software & Technology IT Consulting May 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

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See this data specific to your brand performance

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