US Software & Technology IT Consulting - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US IT Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Software & Technology IT Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
godaddy.com	11.24
docusign.com	5.14
wix.com	4.21
dell.com	3.37
squarespace.com	2.69
hp.com	2.59
beenverified.com	1.49
acuityscheduling.com	1.4
top10.com	1.35
ionos.com	1.3
others	65.22

In the PPC landscape, GoDaddy leads with 11.24% click share, followed by DocuSign at 5.14%. ‘Others’ dominate, holding 65.22% of the pie.

Market Exposure

Share of Spend for the top 10 US Software & Technology IT Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	godaddy.com	squarespace.com	wix.com	top10.com	ionos.com	monday.com	zoho.com	vivint.com	forbes.com	salesforce.com
2025/04/01	7.79%	5.45%	4.85%	3.01%	1.85%	2.68%	2.5%	1.78%	2.25%	1.84%
2025/04/02	7.98%	5.48%	5.3%	3.11%	1.46%	2.61%	2.94%	2.18%	1.88%	1.56%
2025/04/03	9.22%	3.94%	4.31%	2.7%	2.3%	2.41%	3.33%	1.9%	1.57%	1.99%
2025/04/04	8.97%	5.32%	5.59%	2.98%	2.11%	2.68%	2.7%	1.43%	1.87%	1.7%
2025/04/05	8.79%	5.37%	5.41%	3.2%	2.27%	3.13%	2.24%	1.51%	2.06%	1.85%
2025/04/06	9.71%	5.36%	5.67%	3.19%	2.71%	2.66%	2.4%	1.49%	2.23%	2.67%
2025/04/07	8.23%	5.34%	5.62%	2.8%	1.6%	2.87%	3.07%	1.63%	1.77%	1.77%
2025/04/08	8.39%	5.23%	5.74%	3.51%	1.63%	2.84%	2.57%	1.47%	2.7%	1.81%
2025/04/09	7.32%	4.66%	4.49%	2.93%	1.6%	3.89%	2.58%	1.59%	3.04%	1.85%
2025/04/10	8.45%	5.59%	5.68%	3.06%	1.8%	3.04%	2.74%	1.38%	2.84%	2.13%
2025/04/11	7.7%	4.49%	4.67%	2.91%	1.33%	2.81%	2.26%	1.45%	3.17%	1.57%
2025/04/12	8.08%	4.73%	5.78%	3.62%	2.05%	2.95%	2.82%	1.26%	2.54%	3.14%
2025/04/13	8.18%	4.75%	6.78%	3.25%	2.17%	2.4%	2.63%	1.3%	3.17%	2.28%
2025/04/14	8.4%	5.58%	6.92%	3.42%	2.15%	2.61%	2.62%	1.29%	3.17%	1.67%
2025/04/15	8.39%	5.23%	6.23%	3.68%	1.94%	3.16%	2.65%	1.35%	3.45%	1.63%
2025/04/16	8.21%	5.59%	6.28%	2.99%	1.92%	3.36%	2.91%	1.27%	2.99%	1.02%
2025/04/17	6.8%	3.66%	4.74%	2.43%	1.81%	2.4%	4.26%	1.55%	1.62%	0.56%
2025/04/18	8.66%	4.03%	5.57%	3.51%	2.12%	1.98%	2.25%	0.97%	2.32%	1.95%
2025/04/19	9.2%	4.87%	6.06%	3.54%	1.86%	2.36%	1.99%	1%	2.8%	2.31%
2025/04/20	9.21%	4.09%	5.13%	3.2%	2.13%	2.41%	2.03%	1.06%	2.83%	2.15%
2025/04/21	9.37%	4.47%	5.79%	3.66%	1.91%	2.53%	3.02%	1.31%	2.8%	2.11%
2025/04/22	8.78%	5.31%	5.9%	3.85%	1.8%	2.87%	2.62%	1.34%	2.74%	1.08%
2025/04/23	8.72%	5.52%	6.44%	3.59%	1.9%	2.69%	2.73%	0.99%	2.62%	1.68%
2025/04/24	9.47%	5.45%	6.03%	3.72%	2.1%	2.36%	2.71%	1.13%	2.24%	1.87%
2025/04/25	9.81%	5.12%	6.17%	3.48%	1.99%	1.96%	3.23%	1.63%	2.41%	0.99%
2025/04/26	10.19%	6.05%	6.84%	3.41%	2.3%	2.5%	2.08%	1.23%	2.82%	1.94%
2025/04/27	10.86%	6.37%	5.93%	3.31%	2.94%	2.35%	2.04%	1.46%	2.08%	1.99%
2025/04/28	10.39%	5.76%	5.82%	3.5%	2.73%	2.53%	2.41%	1.48%	2%	1.45%
2025/04/29	11.05%	6.68%	5.92%	3.98%	2.45%	3.04%	2.57%	1.39%	1.83%	0.75%
2025/04/30	11.31%	7.32%	6.31%	4.33%	2.78%	2.75%	2.58%	1.3%	1.11%	0.44%

In April 2025, GoDaddy’s PPC spend share surged from 7.79% to 11.31%, leading the pack. Squarespace and Wix followed, with Squarespace climbing from 5.45% to 7.32% and Wix from 4.85% to 6.31%. Top10.com and Ionos showed moderate growth, while Monday.com and Zoho had fluctuating trends. Vivint and Forbes experienced declines, with Forbes dropping to 1.11% by month’s end. Salesforce saw a significant decrease, ending at 0.44%.

Market Exposure

Competitor Count for US Software & Technology IT Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/04/01	3453
2025/04/02	3345
2025/04/03	3418
2025/04/04	3520
2025/04/05	3396
2025/04/06	3338
2025/04/07	3503
2025/04/08	3463
2025/04/09	3312
2025/04/10	3435
2025/04/11	3300
2025/04/12	3085
2025/04/13	3058
2025/04/14	3299
2025/04/15	3244
2025/04/16	3333
2025/04/17	3519
2025/04/18	3717
2025/04/19	3497
2025/04/20	3298
2025/04/21	3539
2025/04/22	3518
2025/04/23	3524
2025/04/24	3478
2025/04/25	3291
2025/04/26	3105
2025/04/27	3103
2025/04/28	3279
2025/04/29	3160
2025/04/30	3105

April saw fluctuating advertiser numbers, peaking at 3,717 on April 18, before ending at 3,105.

Campaign Efficiency

Market Loss & Market Gains for US Software & Technology IT Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
wix.com	1.06%
godaddy.com	0.83%
hp.com	0.55%
workday.com	0.44%
amd.com	0.41%
tracking.intelius.com	-0.33%
trustedtranslations.com	-0.35%
simplepractice.com	-0.35%
bestbuy.com	-0.55%
microsoft.com	-0.86%

Wix.com surged with a 1.06 increase, while Microsoft.com dropped by 0.86. GoDaddy.com and HP.com also saw positive gains, contrasting BestBuy.com’s decline.

Campaign Efficiency

US Software & Technology IT Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	godaddy.com	wix.com	ionos.com	squarespace.com	top10.com	monday.com	dell.com	docusign.com	bestbuy.com	forbes.com
2025/04/01	4.6%	3.54%	2.3%	2.63%	2.38%	1.91%	3.78%	1.64%	2.37%	1.56%
2025/04/02	4.98%	3.94%	1.71%	2.67%	2.26%	1.84%	3.48%	2.22%	2.51%	1.24%
2025/04/03	5.38%	3.42%	2.84%	1.87%	2.14%	1.77%	3.22%	0.73%	2.42%	0.99%
2025/04/04	5.47%	4.19%	2.66%	2.66%	2.22%	2.17%	1.7%	1.85%	1.84%	1.25%
2025/04/05	5.46%	4.22%	2.62%	2.65%	2.48%	2.49%	3.23%	1.49%	2.49%	1.37%
2025/04/06	5.94%	4.3%	3.12%	2.68%	2.52%	2.23%	2.67%	1.59%	2.83%	1.47%
2025/04/07	5.05%	4.18%	1.8%	2.62%	2.13%	2.35%	2.81%	1.48%	2.55%	1.13%
2025/04/08	5.28%	3.98%	1.71%	2.69%	2.8%	2.23%	2.54%	1.35%	2.29%	1.87%
2025/04/09	4.52%	3.48%	1.92%	2.37%	2.25%	3.37%	3.61%	1.73%	2.24%	2.08%
2025/04/10	5.35%	4.42%	2.32%	2.91%	2.64%	2.57%	1.92%	1.31%	1.6%	2.06%
2025/04/11	4.57%	3.61%	1.49%	2.17%	2.18%	2.22%	2.4%	2.24%	1.87%	2.17%
2025/04/12	5.18%	4.49%	2.54%	2.4%	2.76%	2.56%	2.09%	2.09%	2.85%	1.65%
2025/04/13	4.83%	5.43%	2.52%	2.23%	2.51%	1.9%	2.42%	1.46%	2.18%	2.14%
2025/04/14	5.18%	4.78%	2.6%	2.74%	2.74%	2.05%	2.56%	1.67%	1.96%	2.12%
2025/04/15	5.37%	4.3%	2.42%	2.63%	2.83%	2.67%	2.62%	1.67%	2.15%	2.34%
2025/04/16	4.96%	4.09%	2.12%	2.75%	2.29%	2.73%	2.3%	1.58%	2.12%	2%
2025/04/17	4.01%	2.7%	1.66%	1.58%	1.49%	1.75%	3.39%	1.92%	2.07%	0.92%
2025/04/18	5.17%	3.5%	2.1%	1.89%	2.67%	1.45%	2.8%	0.79%	1.83%	1.49%
2025/04/19	5.45%	4.2%	1.72%	2.37%	2.87%	1.87%	1.85%	1.35%	1.71%	1.9%
2025/04/20	5.62%	3.64%	2.5%	1.99%	2.51%	2.04%	1.33%	1.45%	1.6%	1.96%
2025/04/21	6%	3.89%	2.34%	2.16%	2.82%	2.01%	2.34%	1.51%	1.76%	1.99%
2025/04/22	5.77%	4.37%	2.35%	2.74%	3.17%	2.27%	1.95%	1.75%	1.03%	1.87%
2025/04/23	5.95%	4.73%	2.45%	2.83%	3.07%	2.15%	2.28%	2.02%	1.1%	1.84%
2025/04/24	6.41%	4.37%	2.64%	2.81%	2.89%	1.77%	2.66%	1.8%	1.41%	1.6%
2025/04/25	6.67%	4.58%	2.49%	2.55%	2.67%	1.55%	3.24%	1.85%	1.14%	1.68%
2025/04/26	6.65%	5.07%	2.87%	3.1%	2.88%	2%	2.77%	1.79%	1.52%	2.04%
2025/04/27	6.95%	4.1%	3.86%	3.1%	2.59%	1.96%	3.35%	1.65%	1.37%	1.36%
2025/04/28	6.6%	3.98%	3.51%	2.93%	2.8%	2.06%	2.15%	1.91%	1.07%	1.45%
2025/04/29	7.08%	3.93%	3.05%	3.45%	3.2%	2.42%	1.92%	1.64%	1.13%	1.29%
2025/04/30	7.31%	4.15%	4.05%	3.7%	3.38%	2.36%	2.31%	1.27%	0.98%	0.73%

In April 2025, GoDaddy’s impression share surged from 4.6% to 7.31%, leading the pack. Wix fluctuated, peaking mid-month. Ionos and Squarespace showed steady growth, while BestBuy and Forbes declined. The month ended with GoDaddy dominating.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Software & Technology IT Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
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In the competitive world of PPC, GoDaddy entices with AI-powered solutions, while IONOS offers unbeatable $1 domains. Monday.com simplifies CRM for businesses, and Online QR Generator provides effortless QR code creation. Wix tempts with free domain vouchers, ensuring lasting ownership.

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US Software & Technology IT Consulting - PPC Market Share Analysis April 2025

Share of Clicks for top 10 US Software & Technology IT Consulting brands

Share of Spend for the top 10 US Software & Technology IT Consulting brands

Competitor Count for US Software & Technology IT Consulting

Market Loss & Market Gains for US Software & Technology IT Consulting

US Software & Technology IT Consulting Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Software & Technology IT Consulting

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance