US Software & Technology IT Consulting - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US IT Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

IT Consulting – US

Google AI Overview visibility for Software & Technology IT Consulting US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 26.0527225456
73.9472774544
26%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 32
68
32%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 6%
Transactional 8%
Navigational 6%
Seasonal 0%
Local 0%
Problem Solving 23%

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Market Exposure

Share of Clicks for top 10 US Software & Technology IT Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
godaddy.com 10.85
proton.me 7.07
squarespace.com 5.45
wix.com 3.87
docusign.com 3.29
microsoft.com 2.8
mailchimp.com 2.79
ionos.com 2.53
dell.com 1.98
top10.com 1.78
others 57.59
  • godaddy.com - 10.85%
  • proton.me - 7.07%
  • squarespace.com - 5.45%
  • wix.com - 3.87%
  • docusign.com - 3.29%
  • microsoft.com - 2.8%
  • mailchimp.com - 2.79%
  • ionos.com - 2.53%
  • dell.com - 1.98%
  • top10.com - 1.78%
  • others - 57.59%

Copyright © Adthena. All rights reserved.

In the PPC landscape, GoDaddy leads with 10.85% click share, followed by Proton.me at 7.07%. Others dominate with 57.59%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Software & Technology IT Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date godaddy.com squarespace.com ionos.com wix.com zoho.com top10.com monday.com cybernews.com proton.me mailchimp.com
2026/02/01 9.14% 7.08% 2.68% 5.5% 2.12% 4.14% 1.73% 1.77% 8.29% 4.2%
2026/02/02 8.08% 6.5% 6.08% 5.17% 1.7% 2.97% 1.67% 1.46% 5.66% 2.92%
2026/02/03 9.61% 8.14% 1.39% 7.84% 1.41% 3.39% 1.79% 2.04% 3.02% 3.92%
2026/02/04 9.32% 8.39% 1.87% 6.24% 1.62% 3.93% 2% 2.43% 1.69% 1.81%
2026/02/05 9.54% 8.39% 1.75% 5.2% 1.7% 3.35% 2.2% 2.37% 4% 2.76%
2026/02/06 9.05% 7.99% 2.78% 5.46% 1.92% 2.13% 2.31% 1.94% 3.26% 1.07%
2026/02/07 9.9% 6.54% 3.48% 6.16% 1.52% 2.38% 2.12% 2.21% 1.6% 2.21%
2026/02/08 9.72% 6.6% 3.68% 3.9% 1.59% 3.59% 1.77% 1.98% 4.48% 3.18%
2026/02/09 10.51% 7.42% 3% 5.05% 1.79% 3.47% 1.78% 2.35% 1.61% 2.86%
2026/02/10 9.56% 7.73% 3.1% 4.61% 1.88% 4.33% 1.81% 1.78% 3.18% 2.21%
2026/02/11 8.83% 7.69% 3.86% 5.05% 2.1% 2.67% 2.07% 1.63% 4.61% 2.27%
2026/02/12 9.5% 8.35% 1.75% 5.18% 1.69% 3.34% 2.19% 2.36% 3.98% 2.75%
2026/02/13 8.98% 7.92% 2.76% 5.42% 1.91% 2.11% 2.29% 1.92% 3.24% 1.06%
2026/02/14 9.83% 6.5% 3.45% 6.11% 1.51% 2.37% 2.11% 2.2% 1.58% 2.2%
2026/02/15 9.66% 6.55% 3.67% 3.88% 1.58% 3.57% 1.76% 1.97% 4.45% 3.16%
2026/02/16 10.43% 7.37% 2.98% 5.01% 1.77% 3.45% 1.77% 2.33% 1.6% 2.84%
2026/02/17 8.41% 6.61% 4.33% 4.56% 2.89% 1.69% 1% 1.56% 12.69% 3.49%
2026/02/18 9.46% 6.56% 4.22% 4.46% 2.5% 2.2% 1.63% 1.86% 5.64% 1.22%
2026/02/19 9.19% 6.39% 3.87% 3.37% 1.98% 3.22% 1.79% 1.99% 7.2% 1.15%
2026/02/20 9.54% 7.63% 6.31% 3.39% 2.14% 3.21% 1.45% 1.69% 6.2% 1.29%
2026/02/21 8.79% 7.21% 9.14% 3.57% 2.29% 1.56% 1.68% 1.59% 3.85% 1.25%
2026/02/22 10.39% 7.09% 6.88% 4.17% 2.01% 1.55% 1.32% 1.83% 4.9% 1.93%
2026/02/23 11.02% 7.37% 3.73% 4.83% 2.29% 2.36% 1.4% 1.42% 6.05% 1.23%
2026/02/24 10.03% 7.37% 3.99% 5.21% 2.11% 5.11% 1.34% 0.71% 5.81% 2.96%
2026/02/25 9.94% 6.37% 5.27% 3.65% 1.66% 3.77% 1.12% 0.99% 6.23% 7.84%
2026/02/26 9.92% 7.32% 5.49% 3.41% 2.25% 3.17% 1.18% 1.05% 7.19% 5.24%
2026/02/27 8.61% 7.74% 6.77% 3.64% 2.3% 5.05% 1.47% 1.15% 2.04% 2.79%
2026/02/28 9.86% 7.76% 5.89% 3.91% 2.4% 2.27% 1.92% 1.28% 0.44% 0.44%
  • godaddy.com
  • squarespace.com
  • ionos.com
  • wix.com
  • zoho.com
  • top10.com
  • monday.com
  • cybernews.com
  • proton.me
  • mailchimp.com

Copyright © Adthena. All rights reserved.

In February 2026, GoDaddy’s PPC spend share fluctuated, peaking at 11.02% on the 23rd. Squarespace saw a steady rise, ending at 7.76%. Ionos experienced a significant increase, reaching 9.14% on the 21st. Wix’s share varied, closing at 3.91%. Zoho maintained a low, stable trend, finishing at 2.4%. Top10.com had a notable peak on the 24th at 5.11%. Monday.com remained consistent, ending at 1.92%. Cybernews saw a decline, closing at 1.28%. Proton.me’s share spiked mid-month, then dropped to 0.44%. Mailchimp’s share peaked on the 25th at 7.84%, ending at 0.44%.

Market Exposure

Competitor Count for US Software & Technology IT Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/02/01 2815
2026/02/02 2918
2026/02/03 2900
2026/02/04 2903
2026/02/05 2901
2026/02/06 2882
2026/02/07 2799
2026/02/08 2810
2026/02/09 2888
2026/02/10 2808
2026/02/11 2808
2026/02/12 2901
2026/02/13 2882
2026/02/14 2799
2026/02/15 2810
2026/02/16 2888
2026/02/17 2472
2026/02/18 2652
2026/02/19 2627
2026/02/20 2504
2026/02/21 2396
2026/02/22 2529
2026/02/23 2700
2026/02/24 2639
2026/02/25 2578
2026/02/26 2492
2026/02/27 2470
2026/02/28 2408

Copyright © Adthena. All rights reserved.

February began with 2,815 advertisers, peaking at 2,918 on the 2nd. Mid-month saw a decline, reaching 2,396 on the 21st. The month concluded with 2,408 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Software & Technology IT Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
proton.me 2.36%
ionos.com 1.33%
godaddy.com 0.54%
squarespace.com 0.5%
shopify.com 0.42%
beenverified.com -0.27%
wix.com -0.4%
dell.com -0.4%
bestbuy.com -0.46%
microsoft.com -2.54%

Copyright © Adthena. All rights reserved.

Proton.me surged with a 2.36% click share increase, while Microsoft.com dropped by 2.54%. Ionos.com and Godaddy.com also saw gains, contrasting with declines for Bestbuy.com and Wix.com.

Campaign Efficiency

US Software & Technology IT Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date godaddy.com ionos.com squarespace.com wix.com bestbuy.com top10.com shopify.com dell.com mailchimp.com proton.me
2026/02/01 4.44% 2.36% 2.45% 3.89% 2.27% 3.57% 3.18% 3.16% 6.21% 9.57%
2026/02/02 4.49% 7.8% 2.57% 3.89% 0.43% 1.99% 2.01% 0.86% 5.25% 7.12%
2026/02/03 5.38% 1.22% 2.98% 5.38% 2.92% 3.09% 0.98% 2.89% 6.34% 3.45%
2026/02/04 4.89% 2.13% 3.17% 4.33% 2.06% 3.76% 1.07% 2.62% 3.36% 2.35%
2026/02/05 5.03% 1.65% 3.12% 3.61% 1.56% 3.32% 1.15% 2.01% 4.78% 4.96%
2026/02/06 4.87% 2.69% 2.96% 3.45% 1.79% 1.47% 1.16% 0.46% 1.93% 3.98%
2026/02/07 5.71% 3.21% 2.47% 4.4% 1.74% 1.62% 1.3% 1.34% 3.86% 2.14%
2026/02/08 5.12% 3.27% 2.35% 2.69% 2.36% 3.38% 1.36% 2.2% 5.15% 5.36%
2026/02/09 5.81% 2.94% 2.79% 3.36% 1.95% 3.54% 1.21% 1.83% 5.62% 2.12%
2026/02/10 5.54% 2.89% 2.96% 3.25% 0.72% 4.06% 0.93% 1.21% 3.85% 4%
2026/02/11 5.3% 3.77% 3.17% 3.7% 1.27% 1.93% 1.3% 1.31% 4.01% 6.05%
2026/02/12 5.03% 1.65% 3.12% 3.61% 1.56% 3.32% 1.15% 2.01% 4.78% 4.96%
2026/02/13 4.87% 2.69% 2.96% 3.45% 1.79% 1.47% 1.16% 0.46% 1.93% 3.98%
2026/02/14 5.71% 3.21% 2.47% 4.4% 1.74% 1.62% 1.3% 1.34% 3.86% 2.14%
2026/02/15 5.12% 3.27% 2.35% 2.69% 2.36% 3.38% 1.36% 2.2% 5.15% 5.36%
2026/02/16 5.81% 2.94% 2.79% 3.36% 1.95% 3.54% 1.21% 1.83% 5.62% 2.12%
2026/02/17 4.9% 3.82% 2.71% 3.19% 0.92% 1.22% 2.19% 1.46% 6.6% 16.51%
2026/02/18 5.47% 3.64% 2.68% 3.25% 1.08% 1.68% 2.12% 1.5% 2.41% 7.27%
2026/02/19 5.31% 3.46% 2.66% 2.43% 0.8% 3.6% 2.11% 1.03% 2.24% 9.02%
2026/02/20 5.89% 8.12% 3.03% 2.33% 0.61% 3.49% 1.57% 0.65% 2.49% 7.8%
2026/02/21 5.38% 13.21% 2.95% 2.45% 0.88% 1.03% 2.22% 0.81% 2.38% 4.91%
2026/02/22 6.23% 8.58% 2.87% 2.87% 0.95% 1.07% 2.43% 1.13% 3.88% 5.96%
2026/02/23 6.6% 3.63% 3.09% 3.4% 0.63% 1.59% 2.03% 1.42% 2.02% 8.25%
2026/02/24 5.7% 3.65% 3.02% 3.78% 1.06% 5.46% 1.95% 1.37% 5.53% 7.43%
2026/02/25 5.21% 5.73% 2.5% 2.24% 1.02% 3.38% 3.62% 0.96% 13.44% 7.75%
2026/02/26 5.41% 6.3% 3.13% 2.2% 0.93% 3.35% 1.67% 0.8% 9% 8.99%
2026/02/27 4.98% 8.76% 3.17% 2.35% 2.02% 5.99% 1.12% 1.45% 4.87% 2.61%
2026/02/28 6.29% 6.21% 3.44% 3.01% 2.4% 1.69% 1.68% 1.57% 0.7% 0.6%
  • godaddy.com
  • ionos.com
  • squarespace.com
  • wix.com
  • bestbuy.com
  • top10.com
  • shopify.com
  • dell.com
  • mailchimp.com
  • proton.me

Copyright © Adthena. All rights reserved.

In February 2026, GoDaddy’s impression share fluctuated, peaking at 6.60% on the 23rd. Ionos saw a dramatic rise, reaching 13.21% on the 21st. Squarespace maintained stability, while Wix experienced a dip mid-month. BestBuy’s share was low, but ended at 2.40%. Top10.com and Shopify showed moderate activity. Dell and Mailchimp had varied trends, with Mailchimp peaking at 13.44% on the 25th. Proton.me had a significant spike on the 17th, reaching 16.51%, but concluded the month at 0.60%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Software & Technology IT Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Software & Technology IT Consulting - Last month
  1. 1
    10 Best Email Management Software for Customer Service in 2025 https://www.freshworks.com

    Explore the 10 best email management software of 2025. Compare features, pros, cons, and pricing to find the right solution for your business needs.

  2. 2
    GoDaddy™ - Official Site https://www.godaddy.com › airo › --

    Domains, Websites & More — Buy a new domain & get GoDaddy Airo®, our AI-powered solution to help launch your business

  3. 3
    Free Email Platform https://www.mailchimp.com

    Send Beautiful Emails — Create Beautiful, Branded Emails With our Professionally Designed Templates. Sign Up Now. Intuit...

  4. 4
    MailerLite Free Plan https://www.mailerlite.com

    Free Email Marketing — Elevate your business with a host of free email features that will help you grow and get the most out of your audience—without costing a dime. No Contract. Free Website...

  5. 5
    Free, Private Email - Free Inbox, No Tracking https://www.proton.me

    Get free email that’s encrypted, ad-free, and trusted by 100M+ users. Try free secure email that puts you—not advertisers—in charge. Services: Windows, Mac, Android, iOS, Linux.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google’s SERP, Freshworks leads with a compelling narrative on top email management software for 2025, emphasizing comparison and choice. GoDaddy highlights AI-driven business solutions, while Mailchimp and MailerLite focus on free, user-friendly email marketing. Proton.me champions privacy with secure, ad-free email services.

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